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Speaker 1: Hey everybody, and welcome episode number twenty seven Hunting Collective.

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Speaker 1: Of course, I'm Been O'Brien, and today we're joined by

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Speaker 1: two brothers, two brothers that just so happened to have

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Speaker 1: founded company Yettie. These two brothers are about as regular

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Speaker 1: as regular guys get, a couple of hunters and anglers

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Speaker 1: who love going outside and just so happened to be

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Speaker 1: smart enough to figure out what is now the best

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Speaker 1: premium cooler in the business, and why it's important for

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Speaker 1: me to talk to them. Well, a lot of you

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Speaker 1: guys know me as the Yetie guy. Of course, a

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Speaker 1: lot of you guys know I worked at YETI for

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Speaker 1: the last going on three and a half almost four years,

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Speaker 1: and I no longer work that Yetie. I on to

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Speaker 1: a new adventure. Uh. That's kind of why we started

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Speaker 1: this series of Texas podcasts, going back to episode number

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Speaker 1: two four with Woman Menzer, for me to say goodbye

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Speaker 1: to Texas as we moved north to Montana. And so

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Speaker 1: when I think about the final podcast in Texas that

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Speaker 1: we would put out, it had to be Roy and

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Speaker 1: Ryan Sears, and it had to be running Ryan Caesars

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Speaker 1: because they're basically the reason I came to Texas to

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Speaker 1: follow them on a journey to create this company called

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Speaker 1: Yet and it was a hell of a run. And

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Speaker 1: they're a hell of a couple of dudes with a

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Speaker 1: great story of success that I feel like we can

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Speaker 1: all learn from. So enjoy that story and it's totality

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Speaker 1: for episode number coming right up, Roy and Ryan, how

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Speaker 1: are you guys great? Thanks for having good How are

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Speaker 1: you doing. I'm doing pretty good. I'm doing real good.

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Speaker 1: It's hot you you'll be out of here next week,

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Speaker 1: that's true. Yeah, yeah, you guys are, especially Bozeman, Montana.

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Speaker 1: You guys are especially the last of my podcast, I

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Speaker 1: was doing to trying to like get a final lap

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Speaker 1: in Texas and appreciate my time. So I figured you

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Speaker 1: guys would be perfect since you're yetties and you guys

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Speaker 1: the reason I came here, you minds would be good

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Speaker 1: way that hopefully enjoyed your stay. I really did join stay.

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Speaker 1: How long were you here for? Four years? Just a

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Speaker 1: little under four years? Like two months under four years?

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Speaker 1: And what were your highlights of Boston and Texas? Boy?

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Speaker 1: That could be that could be you're flipping around on

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Speaker 1: flipping around overready early man? Uh? I remember when we

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Speaker 1: first were sitting in the YETI flagship store, and I

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Speaker 1: remember when we launched this thing. Gosh, wasn't a year

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Speaker 1: and a half ago, sounds about right. And you had

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Speaker 1: a room full of like the people. Yeah, that was fun.

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Speaker 1: Lance Armstrong, Ryan Bingham's playing with JT. Van zand singing

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Speaker 1: song from Towns van Zan. You just had pretty much

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Speaker 1: Troy Landry running around. You had Fly Fisherman from Montana,

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Speaker 1: bull Riders from Colorado, had the Cowboy, the UFC fighter

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Speaker 1: was here. Yeah, Cowboys Seroni was here. So you got

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Speaker 1: like cowboys Seroni hanging out with like Flip Palette, yeah,

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Speaker 1: from Fishing Guide and and so this is I mean,

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Speaker 1: what a awesome way too to celebrate that, like what

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Speaker 1: you guys have done and what this place is, even

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Speaker 1: this town, it just felt like I think somebody wrote

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Speaker 1: later on that they it was the weirdest group of

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Speaker 1: people that ever been assembled. This town's motto is keep

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Speaker 1: it weird. So yeah, it was. It was a pretty

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Speaker 1: uh interesting crew for sure. Yeah, you have any memories

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Speaker 1: from that night specifically, you know, no, not really, uh

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Speaker 1: nothing other than I mean it's a it's a special

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Speaker 1: night for for Ryan and I because you know, never

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Speaker 1: in our wildest dreams that ever think Yetie would be

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Speaker 1: where it is and and to have that flagship open up,

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Speaker 1: and and a lot of those folks that were there

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Speaker 1: were friends and family, but also the Jetty ambassadors that

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Speaker 1: Ryan and I grew up and kind of aspired to

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Speaker 1: and looked up to. These guys, whether it's um, you know,

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Speaker 1: I can't remember Flip was there, but guys like Flip

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Speaker 1: Palette and uh, the rest of the crew. Um, So

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Speaker 1: that that's pretty Yeah, pinch yourself a little bit to

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Speaker 1: see that. I think I was at night too, between

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Speaker 1: SIPs whatever Margarite was drinking. But yeah, that was one

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Speaker 1: of my highest because I just remember looking around that

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Speaker 1: room thinking, Okay, yeah, this is not this is not

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Speaker 1: where I came from. It's a little bit different. Um, Brian,

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Speaker 1: you have a pretty good powered description. Did you describe

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Speaker 1: what the flagship is, what it looks like, 's here?

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Speaker 1: Where it is? Well, I mean, I think the reason

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Speaker 1: we brought we decided to open a flagship in Austin,

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Speaker 1: if that's what you're getting at, is just so when people,

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Speaker 1: you know, Yetti being from Austin started in Austin, and

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Speaker 1: when people come visit here, you know, and and it'd

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Speaker 1: be nice to have a place to go to see

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Speaker 1: all the Yetti products and to say that while you

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Speaker 1: were in Austin you got to go to the Yeti

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Speaker 1: store and so, you know, with all our offices here,

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Speaker 1: we didn't necessarily want it right at our offices, but

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Speaker 1: having it downtown where you can stop in and and

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Speaker 1: and get a drink at the bar and see all

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Speaker 1: the product and all the way the store is, uh,

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Speaker 1: you know fitted out. It's it's pretty neat to see everything,

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Speaker 1: celebrate the products, the brand, the history, our heritage that

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Speaker 1: you know, there's there's a lot of nods to Austin

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Speaker 1: and and Ryan and nice family being from Austin. That's

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Speaker 1: that's a lot of fun to put put together. Yeah,

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Speaker 1: and there's artifacts from your life growing up. Yeah, he

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Speaker 1: tagged into the bar you're sitting there. That's a lot

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Speaker 1: of fun. Is that fun to see? Yeah, it is.

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Speaker 1: And again it's uh, it can be a little bit

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Speaker 1: of like pinch yourself type, you know, overwhelmed. We never

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Speaker 1: thought that, but it is. You know, we have a

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Speaker 1: we have a history in the outdoors, and it's fun

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Speaker 1: to kind of see those artifacts from Ryan and I

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Speaker 1: growing up in the outdoors and and um, whether it's

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Speaker 1: our first deer or or um, you know, our old

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Speaker 1: buck knife for whatever, it might be a lot of

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Speaker 1: memories on each one of those items. Yeah, yeah, my

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Speaker 1: all my stuff like that displayed like a bedroom my

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Speaker 1: parents has like a treadmill in it. Yeah, a lot

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Speaker 1: of these artificts. My mom tends to our mom tends

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Speaker 1: to uh keep everything. So we just had to go

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Speaker 1: visit our parents out in Driftwood and take through a

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Speaker 1: bunch of stuff. Yeah, we got it, thought and and

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Speaker 1: my you know, the one one cool thing is my dad.

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Speaker 1: Our dad always had a camera with him, so all

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Speaker 1: of our adventures were pretty much recorded with good photographs.

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Speaker 1: And whether it was a grand ol fishing trip or

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Speaker 1: um siege of Creek deer hunt. Yeah yeah, um, that's

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Speaker 1: a probably a good place to start with. How this

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Speaker 1: all you you got to be here? Maybe that's a

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Speaker 1: nice nice like bo I mean, you guys are this

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Speaker 1: YETI will continue to grow and it's gonna probably still

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Speaker 1: shock you guys every year. Well I think I think

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Speaker 1: I think you're right, it will, um, But for the

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Speaker 1: purposes of this, it's it's starting probably starting with Roger,

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Speaker 1: your your father, and the way he was as a

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Speaker 1: young man or but also as raising you guys to

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Speaker 1: be independent, to be entrepreneurs, to think for yourselves, talk

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Speaker 1: about you know, your upbringing. So I I do think

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Speaker 1: yet he kind of start the origin of YETI you

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Speaker 1: definitely would would be with with our dad. And you

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Speaker 1: know when um My, both my parents were raised here

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Speaker 1: in Austin, but after um, after the college, they were

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Speaker 1: filming themselves in Houston. My mom was a nurse and

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Speaker 1: our dad was a school teacher wood shop teacher in Houston.

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Speaker 1: And one of his um semester projects were building fishing

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Speaker 1: rods with his students. And he was also a big fisherman,

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Speaker 1: and so he did a lot of custom rod building

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Speaker 1: on his own. And um you know he uh in

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Speaker 1: his classroom and through his own custom rod building, he

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Speaker 1: discovered that there really wasn't a good finish for for

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Speaker 1: coating fishing rods. And this is the coating that goes

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Speaker 1: on top of the thread that the thread holds the

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Speaker 1: fishing guide to the rod blank And I think at

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Speaker 1: the time, Ryan, they're using some type of wood varnish

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Speaker 1: that sounds several coats of wood varnish and it just

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Speaker 1: wouldn't last. The life of the rod would be the

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Speaker 1: first thing that failed. So he was looking for a

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Speaker 1: solution for himself and in his classroom, and he got

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Speaker 1: together within a POxy company and they developed a two

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Speaker 1: part of POxy that was clear and flexible and UM.

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Speaker 1: So it was a solution, but it was it is

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Speaker 1: more than what he could um he could use on

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Speaker 1: his own and through the classroom. So he took it

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Speaker 1: to market to see if there's an opportunity there and

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Speaker 1: went to a local sporting goods store in Houston and

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Speaker 1: started selling it through there. And you know, I think

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Speaker 1: that led to a fishing tackle show UM called Athma,

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Speaker 1: which is the which is now called eye Cast, which

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Speaker 1: YETI is that's the same show. We go to Yetti

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Speaker 1: and UM and he he he created the solution and

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Speaker 1: it was kind of right timing, and it it became

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Speaker 1: kind of an industry standard on on both custom rods

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Speaker 1: and rod manufacturers. So if you look at the fishing

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Speaker 1: rod industry, you have folks like Sage, Scott, I, Rod

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Speaker 1: st Croix, G. Loomis all used his finish on on

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Speaker 1: their rod blinks. And and then he got from there

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Speaker 1: he got into all kinds of rod building equipment and

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Speaker 1: and how to videos and instructions, and you wrote some

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Speaker 1: little books on on how to build a customer fishing rod.

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Speaker 1: So you know that was in the late seventies. He

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Speaker 1: started that business out of our garage in Houston. I

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Speaker 1: mean I think I was born the same year he

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Speaker 1: started it, in seventy seven, and I would have been

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Speaker 1: about four or five. And UM, but what that did

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Speaker 1: was it gave him the the freedom to um move

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Speaker 1: back to Austin. So I think when when I was

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Speaker 1: five or six, we moved back up to the Austin

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Speaker 1: area out in Driftwood. But I think you know that

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Speaker 1: the funny thing about his business is that it was

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Speaker 1: always kind of a one man show, is him and

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Speaker 1: one or two full time employees and and and his

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Speaker 1: business was always attached either in our in the rage

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Speaker 1: or small building next to my parents house and UM.

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Speaker 1: And so that exposure as a kid from you know,

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Speaker 1: seeing him do where all the hats and and those

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Speaker 1: were like shipping and receiving, product development, UM, building a catalog,

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Speaker 1: price sheets, customer service was a big deal. HR and

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Speaker 1: and UM you know, uh counts receivable counts. But I

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Speaker 1: mean it's a little one oh one class and small business.

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Speaker 1: And and I know at the time we didn't recognize

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Speaker 1: what the exposure we were getting, but it was really

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Speaker 1: a big, big deal as as Ryan and I decided

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Speaker 1: to start our own business. You know, we'd go to

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Speaker 1: trade shows with him as a kid, and so we

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Speaker 1: understood the industry. We knew the brands in the industry.

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Speaker 1: We knew the guys like flip Palette, that kind of

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Speaker 1: the ambassadors of the industry that we we'd watched their

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Speaker 1: uh what was Walker's case today morning ESPN Saturday flip Palota,

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Speaker 1: So we we we would watch a flip Palette on

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Speaker 1: on our Sunday morning ESPN Walkers k And then you

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Speaker 1: know at the annual ATHMA show, we'd see him walking

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Speaker 1: around there as well. And we actually, probably Ryan Moore

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Speaker 1: so than myself got to know flip um over those

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Speaker 1: years and um and and so being growing up in

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Speaker 1: the industry and seeing that firsthand experience of running a

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Speaker 1: small business by yourself and doing everything, and even my

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Speaker 1: mom got involved, um so so and and you know,

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Speaker 1: during the summers, Run and I were working in the business,

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Speaker 1: kidding up, you know, small kits and and answering the

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Speaker 1: phone when my dad wasn't available. Just exposure that that um,

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Speaker 1: you know, again we didn't know what we're getting, but

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Speaker 1: it was just gave us a huge advantage when we

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Speaker 1: decided to start our own business. We kind of had

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Speaker 1: a road map. I guess I don't want to sound

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Speaker 1: like some kind of you know, shrink or something, but

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Speaker 1: it was a good childhood. Uh you know it was

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Speaker 1: my you know in the business that that that exposure

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Speaker 1: was great. But I think our dad was very hands on.

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Speaker 1: Our parents were very hands on and um, and you

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Speaker 1: know that their priority was their family and kids and

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Speaker 1: and um, you know my dad today, our dad today

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Speaker 1: treats the grandkids the same way they treated us, which

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Speaker 1: is just all out and if if whether it's fishing, hunting, um, skateboarding,

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Speaker 1: uh you name it, and it's skateboarding. Well you know

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Speaker 1: the funny when we showed a little bit of interest

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Speaker 1: in skateboarding as a kid, and you know this was

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Speaker 1: probably in the mid eighties, and him being a wood

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Speaker 1: shop teacher, uh he uh, he decided, well, I'm going

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Speaker 1: to build these guys a half pipe and uh so

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Speaker 1: in our front yard, which we had some property out there,

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Speaker 1: in Driftwood in in our front yard. We uh we uh.

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Speaker 1: He built the probably way oversized for what we had,

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Speaker 1: eight ft tall vertical and he still got a scar.

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Speaker 1: Of the later ones after that we built with friends.

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Speaker 1: They were more about a six ft with no vertical,

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Speaker 1: and that was more is a lot of a lot

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Speaker 1: of fun. But at the time, at the time, and

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Speaker 1: drifted Its twenty five miles southwest of Austin at the

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Speaker 1: time is probably one of the better ramps in Austin.

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Speaker 1: So we had kids coming all over from from Austin

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Speaker 1: in central Texas to skate our ramp. And um, my

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Speaker 1: dad tells stories about him. He had a water cooler

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Speaker 1: out there that's way out in the middle of the

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Speaker 1: yard and um, and he'd go through a dozen five

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Speaker 1: gallon water bottles a day because kids would just be

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Speaker 1: out there rotating through and um. And remember if we

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Speaker 1: if we left town, my dad would have to run

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Speaker 1: a chain across it. And uh. But the funny thing

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Speaker 1: is to look back on that and and look at

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Speaker 1: the liability that might have might have been involved with

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Speaker 1: that foot vertical. They yeah, and kids traveling in from

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Speaker 1: all over, We didn't you know. These they're all great

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Speaker 1: and it's a ton of fun when we did that

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Speaker 1: for a couple of years. But but nevertheless, my parents

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Speaker 1: and and my dad, you know, uh, they were all

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Speaker 1: in on everything we're doing and their hands on and

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Speaker 1: it felt like, you know, business was always kind of

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Speaker 1: second priority to to family, which is something that Ryan

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Speaker 1: and I have struggled with as Yettie has grown and

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Speaker 1: it's kind of taken all of our resources to keep

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Speaker 1: up with the business. Luckily, we're at a spot today

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Speaker 1: that family is first and and uh, but we also

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Speaker 1: have to balance that with with our own pursuits around

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Speaker 1: hunting and fishing. And when when my dad went when

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Speaker 1: our dad went fishing, Um, I mean it was a

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Speaker 1: family activity. It's like that's the only way to do that, right,

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Speaker 1: I mean, I'm right now he's struggling with that. How

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Speaker 1: do you bounce that all out? And uh weird pile

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Speaker 1: into his fifteen passenger van and uh takes some friends

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Speaker 1: and head to Grandall, Louisiana and fish down there. So, um,

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Speaker 1: you know, I think our our parents offered kind of

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Speaker 1: that visibility into small business and and the fishing tackle

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Speaker 1: market and you know, being exposing us to the outdoors

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Speaker 1: at an early age, do you have any Uh, Well,

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Speaker 1: it's funny because you're a lot of your family members.

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Speaker 1: Scott Cedars owns his own business is very successfully old Scott,

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Speaker 1: and your brother Rick owns his own business was very successful. Yeah,

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Speaker 1: it feels like it's just kind of the thing. I

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Speaker 1: don't know. I think, Um, we're not smart enough to

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Speaker 1: do anything else. So I I the funny thing the

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Speaker 1: if if I was interviewed by Yeddie today, I wouldn't

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Speaker 1: get hired. There's no way. Yeah. But um, and that

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Speaker 1: that happened pretty early. So so I think our way

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Speaker 1: of kind of figuring out our own own path was

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Speaker 1: we're gonna start our own business. Yeah, and we saw

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Speaker 1: our dad's lifestyle and we liked it and we knew

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Speaker 1: we knew how to do that, and that's how we

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Speaker 1: kind of Nowadays people are like, how, what's the secret?

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Speaker 1: Ryan's the secret? The secret is you just gotta do it. Yeah,

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Speaker 1: that's that's the hardest part. Well, that's what it always

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Speaker 1: struck me about you guys. There was just there was

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Speaker 1: no fear of you didn't have to like jump off

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Speaker 1: a ledge to get to be entrepreneurs, start shop, and

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Speaker 1: we were already doing stuff before Yeddie, and so it

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Speaker 1: was just we were doing different things until one of

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Speaker 1: them hit like we need. It's not like somebody now

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Speaker 1: you get in the corporate structure and you're you feel

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Speaker 1: like you have you're taking a leap, taking a chance

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Speaker 1: to go to your own thing. You guys never felt

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Speaker 1: like I never felt like I was taking a chance.

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Speaker 1: I did see after college. I did see my buddy

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Speaker 1: starting success estual careers and making money right away, and

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Speaker 1: that you know, when you start comparing yourself to others,

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Speaker 1: that was kind of ate at me a little bit

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Speaker 1: because I was I felt like I was kind of

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Speaker 1: spinning my wheels and trying to figure it out. And

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Speaker 1: uh so, you know, to kind of back up, we

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Speaker 1: Ryan and I both knew we we wanted to start

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Speaker 1: our own business right after school, and we grew up

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Speaker 1: building fishing rods and and um using my dad's product

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Speaker 1: and uh Ryan started a fishing rod company. Yeah. So,

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Speaker 1: so I had built fishing rods through middle school, high school,

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Speaker 1: a little bit in college, but when I went to college,

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Speaker 1: I pretty much knew that when I got out, I

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Speaker 1: wanted to start a start building rods full time and

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Speaker 1: develop a brand name rod company and uh, so I

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Speaker 1: got out of school the end of ninety six started

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Speaker 1: Waterloo Rod Company INN and uh I had a great

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Speaker 1: time with it, you know, never made that much money,

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Speaker 1: but had a lot of a lot of freedom and

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Speaker 1: good lifestyle type business and earned a lot, made a

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Speaker 1: lot of good connections and uh and really enjoyed it.

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Speaker 1: Had an opportunity to sell it in two thousand and

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Speaker 1: five and I did. And then you know during that

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Speaker 1: time is when Roy had been had been getting involved

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Speaker 1: with coolers. I think he started. I think it's a

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00:19:19,560 --> 00:19:22,160
Speaker 1: great story how you sold it because you weren't looking

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Speaker 1: to sell exactly like I've heard this story. Probably early

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Speaker 1: two thousand five, had one of my best customers that

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Speaker 1: you know, kind of retail customer, not a store, but

334
00:19:34,640 --> 00:19:36,240
Speaker 1: he had bought a lot of rods from me, and

335
00:19:36,280 --> 00:19:38,879
Speaker 1: he was just always afraid that, you know, if I

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00:19:38,920 --> 00:19:41,000
Speaker 1: had disappeared, that he wouldn't have enough rods. I mean

337
00:19:41,040 --> 00:19:43,480
Speaker 1: he would every time I hear from him, he'd buy

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00:19:43,480 --> 00:19:45,880
Speaker 1: another three or four rods from He had a closet

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00:19:45,920 --> 00:19:48,760
Speaker 1: full of them. And anyway, he called me and said, hey,

340
00:19:48,840 --> 00:19:51,920
Speaker 1: you interested in in selling your rod companies? I don't know,

341
00:19:52,000 --> 00:19:54,320
Speaker 1: and he threw out a number to me that wasn't

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00:19:54,880 --> 00:19:56,719
Speaker 1: enough to get me interested, since that's the only thing

343
00:19:56,760 --> 00:19:59,479
Speaker 1: I've ever done, And so I thought that it was

344
00:20:00,280 --> 00:20:03,560
Speaker 1: interesting that he was interested in buying this rod company.

345
00:20:03,640 --> 00:20:05,760
Speaker 1: He was moving out of Austin down to Victoria, and

346
00:20:05,760 --> 00:20:07,560
Speaker 1: he had someone in mind to run it for him

347
00:20:07,560 --> 00:20:13,320
Speaker 1: down there. Anyway, Um, about a couple of months later,

348
00:20:13,359 --> 00:20:15,560
Speaker 1: he calls calls me back up. I was up one

349
00:20:15,680 --> 00:20:19,040
Speaker 1: night finishing rods and in they're late, and he goes, well,

350
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Speaker 1: you know, what would you sell this thing for? And

351
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Speaker 1: so I threw out a number that I thought was high.

352
00:20:24,000 --> 00:20:25,600
Speaker 1: I knew would take me a long time just to

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Speaker 1: save up that much money. And as soon as I

354
00:20:28,119 --> 00:20:31,119
Speaker 1: said it, he goes sold. And my heart just sank

355
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Speaker 1: because I knew that when this guy said sold, he

356
00:20:34,440 --> 00:20:41,120
Speaker 1: was he was kid, and so you know, you didn't

357
00:20:41,160 --> 00:20:42,639
Speaker 1: know what you could get away with. But when I

358
00:20:42,760 --> 00:20:44,600
Speaker 1: when I threw out the number, he said sold, and

359
00:20:44,640 --> 00:20:46,680
Speaker 1: I knew it was a done deal. And he ended

360
00:20:46,720 --> 00:20:49,480
Speaker 1: up having one of his buddies by it. And it's

361
00:20:49,520 --> 00:20:54,439
Speaker 1: still run today down in Victoria and Victoria, and so

362
00:20:54,520 --> 00:20:56,520
Speaker 1: it's kind of neat to see that still going. Probably

363
00:20:56,600 --> 00:20:59,840
Speaker 1: much more successful than than what you took a little

364
00:20:59,840 --> 00:21:02,199
Speaker 1: more serious than I was at the time. What you

365
00:21:02,240 --> 00:21:07,879
Speaker 1: do after So so immediately after we closed, I get

366
00:21:07,920 --> 00:21:10,960
Speaker 1: in my perfect timing for darre season and I had

367
00:21:11,400 --> 00:21:14,200
Speaker 1: Southern Colorado on a bow hunt for Elk on public

368
00:21:14,280 --> 00:21:17,320
Speaker 1: land and then did that for like two weeks, come

369
00:21:17,320 --> 00:21:20,119
Speaker 1: back and just go full blast into whitetail hunt and

370
00:21:20,160 --> 00:21:23,240
Speaker 1: I went to Illinois that year, did some South Texas,

371
00:21:23,400 --> 00:21:26,639
Speaker 1: did some Panhandle Texas Panhandle of Texas where we had

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Speaker 1: a lease spent that was two thousand that had been

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Speaker 1: two thousand seven. Yeah. I ended up getting a pretty

374
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Speaker 1: good deer in the Panhandle that year, my first big

375
00:21:36,080 --> 00:21:40,280
Speaker 1: one in the Panhandle. And uh, you know, came home

376
00:21:41,160 --> 00:21:44,800
Speaker 1: from about you know, September through December hunting and looking

377
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Speaker 1: for something to do. And then that's when I started

378
00:21:46,760 --> 00:21:49,040
Speaker 1: helping out Roy at the warehouse he had with the

379
00:21:49,200 --> 00:21:52,840
Speaker 1: with the coolers before we started Yettie. Yes. So, so

380
00:21:53,600 --> 00:21:55,639
Speaker 1: to back up a little bit, when Ryan was running

381
00:21:55,680 --> 00:21:59,000
Speaker 1: this this fishing rod company, I came out of school

382
00:21:59,000 --> 00:22:01,920
Speaker 1: three or four years later and trying to figure out

383
00:22:01,960 --> 00:22:04,560
Speaker 1: my path in the small business world. And you know,

384
00:22:04,920 --> 00:22:10,720
Speaker 1: our dad's business was um it could support him, but

385
00:22:10,920 --> 00:22:14,040
Speaker 1: it was not any bigger than that. The opportunity was

386
00:22:14,040 --> 00:22:16,240
Speaker 1: not much bigger than that. So I really didn't have

387
00:22:16,320 --> 00:22:20,199
Speaker 1: opportunity there to go into business with him. UM, So

388
00:22:20,240 --> 00:22:22,600
Speaker 1: I gotta figure out my path, and I was working

389
00:22:22,600 --> 00:22:26,919
Speaker 1: on several projects. Um. One of the first things I

390
00:22:26,960 --> 00:22:31,199
Speaker 1: did was a a a fold up shooting bench. Yeah

391
00:22:31,240 --> 00:22:34,679
Speaker 1: and uh, And I went to McBride's here in Austin,

392
00:22:34,680 --> 00:22:36,760
Speaker 1: and I started selling them a few And this was

393
00:22:36,800 --> 00:22:40,560
Speaker 1: a real simple design. You ap plywood top that it

394
00:22:40,720 --> 00:22:44,240
Speaker 1: could handle left handed shooter or right handed shooter. And

395
00:22:44,680 --> 00:22:48,119
Speaker 1: the base was like this little fold up metal saw

396
00:22:48,200 --> 00:22:51,480
Speaker 1: horse and and so it packed down really nice, and

397
00:22:51,480 --> 00:22:54,000
Speaker 1: and it was you know, it's a decent product, but

398
00:22:54,160 --> 00:23:00,440
Speaker 1: it's a pretty small market. I remember I was those things.

399
00:23:00,440 --> 00:23:02,479
Speaker 1: So I was selling some to McBride's and selling them

400
00:23:02,480 --> 00:23:07,119
Speaker 1: to friends and family, and then um, I also I

401
00:23:07,160 --> 00:23:10,760
Speaker 1: started reaching out to like Cabella's, And I remember just

402
00:23:10,840 --> 00:23:13,679
Speaker 1: reaching out on a daily basis to to the buyer

403
00:23:13,760 --> 00:23:15,880
Speaker 1: at Cabella's and seeing if I could get any kind

404
00:23:15,880 --> 00:23:19,080
Speaker 1: of response, and I couldn't get through his assistant. And

405
00:23:19,160 --> 00:23:21,520
Speaker 1: I sent a couple of products up there, of these

406
00:23:21,560 --> 00:23:23,600
Speaker 1: folding shooting benches because I knew if I could get

407
00:23:23,600 --> 00:23:28,440
Speaker 1: it in the Cabella's catagory catalog, could do okay. Um.

408
00:23:28,480 --> 00:23:30,439
Speaker 1: You know, I finally got through to that buyer up

409
00:23:30,480 --> 00:23:33,840
Speaker 1: there and and UM he said, I like it quite

410
00:23:33,880 --> 00:23:36,200
Speaker 1: a bit, but you know, I don't think we're interested

411
00:23:36,240 --> 00:23:38,960
Speaker 1: in it. So that, you know, I kind of decided

412
00:23:39,000 --> 00:23:41,720
Speaker 1: to go look at other opportunities. And at the time,

413
00:23:41,760 --> 00:23:47,000
Speaker 1: my dad was UM, he was UM messed around with

414
00:23:47,119 --> 00:23:49,879
Speaker 1: aluminum boats for the way we fished on the Texas

415
00:23:49,960 --> 00:23:55,600
Speaker 1: coast and um and we'd get these aluminum holes built

416
00:23:55,640 --> 00:23:59,320
Speaker 1: down in Florida bringing back up here to um driftwood

417
00:23:59,760 --> 00:24:01,879
Speaker 1: and we'd rig him out. So I I that, and

418
00:24:02,040 --> 00:24:05,400
Speaker 1: he was just doing that for our own fishing. I decided, well,

419
00:24:05,680 --> 00:24:07,879
Speaker 1: maybe there's an opportunity there. I'll try to turn that

420
00:24:07,920 --> 00:24:13,640
Speaker 1: into a business. And I UM, so I started going

421
00:24:13,680 --> 00:24:16,560
Speaker 1: to a few boat shows, the Houston Boat Show and

422
00:24:16,560 --> 00:24:20,439
Speaker 1: and and um and these were just highly specialized shallow

423
00:24:20,480 --> 00:24:23,080
Speaker 1: water boats. Usually a tunnel hole. I'd hang a ninety

424
00:24:23,080 --> 00:24:25,560
Speaker 1: horse Shamaha on it and put a center console in it,

425
00:24:26,240 --> 00:24:28,359
Speaker 1: and you know, everything about the boats were kind of

426
00:24:28,680 --> 00:24:34,280
Speaker 1: durable and well thought out, well well designed and um

427
00:24:34,400 --> 00:24:37,399
Speaker 1: and on every boat you'd least you would have at

428
00:24:37,480 --> 00:24:39,720
Speaker 1: least two coolers on each boat. You'd have one in

429
00:24:39,760 --> 00:24:42,359
Speaker 1: front of the center console and one behind the center console.

430
00:24:42,440 --> 00:24:45,320
Speaker 1: And maybe you'd elevate that one behind the center console

431
00:24:45,320 --> 00:24:47,560
Speaker 1: and using it use it as a kind of a

432
00:24:47,720 --> 00:24:51,840
Speaker 1: um a leaning post or leaning platform, and use them

433
00:24:51,840 --> 00:24:54,800
Speaker 1: as seats. You'd keep your fish fresh in them, your drinks,

434
00:24:54,920 --> 00:24:59,440
Speaker 1: your your sandwiches, whatever, and so everything about the boat

435
00:24:59,520 --> 00:25:03,679
Speaker 1: was was uh fairly high quality and um, but the

436
00:25:03,720 --> 00:25:06,520
Speaker 1: coolers that were available to me at the time really

437
00:25:06,520 --> 00:25:08,200
Speaker 1: didn't match up to the rest of the quality of

438
00:25:08,200 --> 00:25:11,399
Speaker 1: the boat. So, um, didn't your dad say you you

439
00:25:11,520 --> 00:25:16,919
Speaker 1: only sold like one boat? You say, said that if

440
00:25:17,440 --> 00:25:19,200
Speaker 1: we can stay in business as long as you don't

441
00:25:19,200 --> 00:25:23,000
Speaker 1: sell too many boats, we're only we're losing a thousand,

442
00:25:23,040 --> 00:25:25,440
Speaker 1: two thousand dollars per boat. That just don't sell too

443
00:25:25,440 --> 00:25:30,239
Speaker 1: many of them will be fine. That's what I remember that, right.

444
00:25:30,480 --> 00:25:32,439
Speaker 1: I don't know if that's right, but yeah, that's that

445
00:25:32,560 --> 00:25:37,479
Speaker 1: sounds uh, that sounds pretty accurate. Um. So you know,

446
00:25:37,560 --> 00:25:39,879
Speaker 1: the cool thing about the boat business is that I

447
00:25:39,960 --> 00:25:44,440
Speaker 1: learned a ton and and like Ryan's fishing rod business.

448
00:25:44,680 --> 00:25:48,679
Speaker 1: Um um, it exposed me to a lot of different

449
00:25:48,720 --> 00:25:51,959
Speaker 1: things and and clients and other people and the way

450
00:25:52,040 --> 00:25:54,240
Speaker 1: they fish. And then you know, what I quickly realized

451
00:25:54,240 --> 00:25:58,080
Speaker 1: about the boat business is that it's highly specialized and

452
00:25:58,160 --> 00:26:02,440
Speaker 1: it's highly you know, custom and everyone has their idea

453
00:26:02,600 --> 00:26:06,080
Speaker 1: what the perfect boat is. Um. But you know, it

454
00:26:06,760 --> 00:26:09,440
Speaker 1: also exposed me to the shortcoming you know, we've been

455
00:26:09,520 --> 00:26:12,520
Speaker 1: using We've been using coolers all of our life, you know,

456
00:26:12,960 --> 00:26:15,840
Speaker 1: when in the outdoors, hunting and fishing. But it really

457
00:26:15,880 --> 00:26:20,080
Speaker 1: amplified the shortcomings of ordinary coolers. You know, the hinges

458
00:26:20,119 --> 00:26:22,240
Speaker 1: would break, that you would use it as a seat

459
00:26:22,280 --> 00:26:25,120
Speaker 1: and you'd go out poundling across the bay, that that

460
00:26:25,720 --> 00:26:29,600
Speaker 1: lead would start caving in, the latches would snap, the

461
00:26:30,040 --> 00:26:32,399
Speaker 1: you know, they would fall apart in and you know,

462
00:26:32,520 --> 00:26:34,959
Speaker 1: so it wasn't really an ice retention issue. Is more

463
00:26:35,000 --> 00:26:38,080
Speaker 1: of a durability issue. These these coolers would follow apart

464
00:26:38,119 --> 00:26:43,160
Speaker 1: after a short season, and I was frustrated. I wasn't

465
00:26:43,200 --> 00:26:45,840
Speaker 1: necessarily looking for a solution, but I was frustrated with

466
00:26:45,880 --> 00:26:52,119
Speaker 1: the with the shortcomings. So UM. I h. Ryan was

467
00:26:52,160 --> 00:26:56,600
Speaker 1: actually at a shallow water expo out in Florida, and

468
00:26:56,640 --> 00:26:58,879
Speaker 1: I remember him calling me up and saying, Hey, I

469
00:26:58,880 --> 00:27:02,160
Speaker 1: think I found the cooler it might be uh, might

470
00:27:02,200 --> 00:27:06,600
Speaker 1: be a good fit on your boats. And um, so

471
00:27:06,920 --> 00:27:11,480
Speaker 1: that that original cooler, um was this Thailand made ice

472
00:27:11,600 --> 00:27:14,480
Speaker 1: chest that was Roada molded, and it kind of exposed

473
00:27:14,480 --> 00:27:17,560
Speaker 1: me to, oh, there is a better product out there

474
00:27:17,600 --> 00:27:21,399
Speaker 1: that's heavy duty, and I um I started So I

475
00:27:21,440 --> 00:27:25,000
Speaker 1: started putting those coolers on my boats. But also recognized

476
00:27:25,080 --> 00:27:28,840
Speaker 1: that if I'm frustrated with the shortcomings of ordinary coolers,

477
00:27:28,840 --> 00:27:31,840
Speaker 1: I bet there's other people out there too. And so

478
00:27:32,320 --> 00:27:37,440
Speaker 1: I got ahold of that distributor and got pricing on

479
00:27:37,520 --> 00:27:40,639
Speaker 1: this product and and um where I could resell it

480
00:27:40,680 --> 00:27:44,200
Speaker 1: in Texas. So I got that that original Thailand cooler

481
00:27:44,880 --> 00:27:48,639
Speaker 1: that and started open up accounts here in Texas, you know,

482
00:27:48,800 --> 00:27:53,120
Speaker 1: like McBride's Fishing Techle Unlimited in Houston and you name it.

483
00:27:53,680 --> 00:27:57,080
Speaker 1: And and so pretty quickly I had a handful of

484
00:27:57,640 --> 00:28:01,879
Speaker 1: retailers that were reselling this product. You know, I was

485
00:28:01,960 --> 00:28:04,320
Speaker 1: just a distributor. I I didn't you know, I didn't

486
00:28:04,359 --> 00:28:07,560
Speaker 1: own the brand. I didn't. It wasn't my design. But

487
00:28:07,560 --> 00:28:10,240
Speaker 1: but it was again, like so many things that happened here,

488
00:28:10,320 --> 00:28:12,359
Speaker 1: all these were stepping stones, you know, whether it was

489
00:28:12,400 --> 00:28:18,760
Speaker 1: my dad's company to to Ryan's road company to to UM, boats,

490
00:28:19,200 --> 00:28:22,320
Speaker 1: shooting benches, all these are stepping stones to YETI, and

491
00:28:22,400 --> 00:28:24,760
Speaker 1: it exposed me to the cooler business. And pretty soon

492
00:28:24,800 --> 00:28:29,640
Speaker 1: I was building up a retail network in and UM.

493
00:28:29,680 --> 00:28:32,320
Speaker 1: You know, after doing that for several years, I recognized

494
00:28:32,400 --> 00:28:37,840
Speaker 1: that although that Thailand product was good, there's plenty opportunity

495
00:28:37,960 --> 00:28:41,640
Speaker 1: to improve it, improve the product. So I set out

496
00:28:41,680 --> 00:28:45,479
Speaker 1: for UM to make one, build one from the ground up.

497
00:28:45,520 --> 00:28:47,840
Speaker 1: And and that's kind of when Ryan was selling his

498
00:28:47,920 --> 00:28:50,520
Speaker 1: fishing rod company and we joined up and he decided

499
00:28:50,520 --> 00:28:54,160
Speaker 1: he didn't have enough money to hunt. I was for sure, yeah,

500
00:28:54,680 --> 00:28:57,840
Speaker 1: if I maybe had it. But what strikes me about

501
00:28:57,840 --> 00:29:00,680
Speaker 1: that just hearing because I never heard about I knew

502
00:29:00,680 --> 00:29:03,320
Speaker 1: about the boats and rods, but I didn't know about

503
00:29:03,600 --> 00:29:05,320
Speaker 1: you know, the shooting benches are kind of the way

504
00:29:05,320 --> 00:29:07,120
Speaker 1: that you went through. And I mean you describe it

505
00:29:07,160 --> 00:29:08,520
Speaker 1: as a step to yetti, but it could have been

506
00:29:08,520 --> 00:29:11,400
Speaker 1: a step to anything you could have figured out, you know,

507
00:29:12,040 --> 00:29:15,760
Speaker 1: stainless steel. You know, fishing shirts have been uncomfortable. Whatever,

508
00:29:15,880 --> 00:29:17,560
Speaker 1: it didn't matter what it was like, it was leading

509
00:29:17,560 --> 00:29:20,080
Speaker 1: to something. Always you always feel like when you were

510
00:29:20,120 --> 00:29:22,800
Speaker 1: doing that, you're just we're just hustling or you always

511
00:29:22,800 --> 00:29:25,000
Speaker 1: felt like I'm gonna find something that's gonna be big. No,

512
00:29:25,240 --> 00:29:29,320
Speaker 1: I didn't. I didn't Our goal ryananized goal when we

513
00:29:29,320 --> 00:29:32,160
Speaker 1: were starting our own business as something like my dad's

514
00:29:32,160 --> 00:29:36,440
Speaker 1: company that could support us in our lifestyle. We never

515
00:29:36,560 --> 00:29:39,080
Speaker 1: in our a million years did we ever think that

516
00:29:39,120 --> 00:29:41,920
Speaker 1: it would turn into something bigger or even what Yettie

517
00:29:41,920 --> 00:29:44,480
Speaker 1: has turned into. We were used to these smaller industries,

518
00:29:44,560 --> 00:29:47,360
Speaker 1: like like, you know, the fishing industry is pretty big,

519
00:29:47,360 --> 00:29:51,440
Speaker 1: but the fly fishing trade shows a little smaller and uh,

520
00:29:51,520 --> 00:29:53,960
Speaker 1: and some of these outdoor companies, you know, they're real

521
00:29:54,040 --> 00:29:56,600
Speaker 1: specialized and not that big. They have great brands and

522
00:29:56,640 --> 00:30:00,280
Speaker 1: they're great companies, but they're highly specialized. And and it's

523
00:30:00,360 --> 00:30:03,400
Speaker 1: it's it's they're not very big companies and they're really cool,

524
00:30:03,840 --> 00:30:06,480
Speaker 1: but it's a lifestyle. It's a lot of fun. When

525
00:30:06,480 --> 00:30:09,840
Speaker 1: we started Yettie, you know, we were thinking more down

526
00:30:09,840 --> 00:30:12,080
Speaker 1: that same path and anything that we were starting, we

527
00:30:12,160 --> 00:30:15,080
Speaker 1: were we were thinking down the path of all we

528
00:30:15,160 --> 00:30:19,200
Speaker 1: cared about was it being successful enough to support us,

529
00:30:19,360 --> 00:30:22,240
Speaker 1: meaning us in our family. That's why I always tell

530
00:30:22,280 --> 00:30:24,240
Speaker 1: people like, this is a what we're talking about, here's

531
00:30:24,240 --> 00:30:29,000
Speaker 1: a plastic box. It's a pretty damn badass plastic box.

532
00:30:29,040 --> 00:30:31,400
Speaker 1: But like it, it was only a hunting and fishing thing,

533
00:30:31,440 --> 00:30:33,440
Speaker 1: because that's what you guys loved it. That's what it was.

534
00:30:33,560 --> 00:30:36,600
Speaker 1: It wasn't like, well that's where we'll make all the money,

535
00:30:36,800 --> 00:30:41,120
Speaker 1: We're gonna be rich. I recognized it as an opportunity.

536
00:30:41,320 --> 00:30:46,080
Speaker 1: I knew that there's potential there, but never did I

537
00:30:46,080 --> 00:30:49,320
Speaker 1: ever see it going to where it went. And and

538
00:30:49,440 --> 00:30:53,600
Speaker 1: you know, our our frustration around coolers was definitely around

539
00:30:54,120 --> 00:30:58,840
Speaker 1: hunting and fishing and on boats, and and again it

540
00:30:58,920 --> 00:31:01,760
Speaker 1: was way more about durability. The nice retension. Ice re

541
00:31:01,880 --> 00:31:05,560
Speaker 1: tension became a really cool feature that you know when

542
00:31:05,560 --> 00:31:08,200
Speaker 1: you when you do these thick walls with polyurethane foam

543
00:31:08,200 --> 00:31:11,640
Speaker 1: and a full frame gasket. Yeah, of course that that's

544
00:31:11,640 --> 00:31:13,960
Speaker 1: a becomes a big deal and hold hold ice a

545
00:31:13,960 --> 00:31:18,280
Speaker 1: lot longer than a commodity ordinary cooler. And for certain

546
00:31:18,320 --> 00:31:21,800
Speaker 1: pursuits that's a that's a you know, multi day trips

547
00:31:21,960 --> 00:31:24,440
Speaker 1: or or you know, you're l hunting up in Colorado

548
00:31:24,480 --> 00:31:27,080
Speaker 1: and driving it back to the heat and Texas and

549
00:31:28,040 --> 00:31:30,480
Speaker 1: ice re tension is a big deal. But our frustration

550
00:31:30,600 --> 00:31:34,040
Speaker 1: was by far in the yea, and the and around

551
00:31:34,080 --> 00:31:39,480
Speaker 1: the durability of the lid, the latches, the hinges, the handles,

552
00:31:39,480 --> 00:31:42,400
Speaker 1: all that stuff. I always say that, you know, you said, well,

553
00:31:42,440 --> 00:31:44,600
Speaker 1: why would you need a cooler like that? We'll come

554
00:31:44,680 --> 00:31:48,280
Speaker 1: live in Texas for just one summer and then you'll

555
00:31:48,280 --> 00:31:50,960
Speaker 1: be like even even yeah, even a day on the

556
00:31:51,000 --> 00:31:56,280
Speaker 1: water in Texas is can go through ice. It's a

557
00:31:56,680 --> 00:31:58,520
Speaker 1: late August, mid to late August right now, and you

558
00:31:58,560 --> 00:32:02,280
Speaker 1: go outside, you're like us, You're running from your A C.

559
00:32:02,480 --> 00:32:05,920
Speaker 1: Truck to the to the still sweat. Can't quite do it.

560
00:32:06,200 --> 00:32:08,160
Speaker 1: But yeah, that's always interesting to me, is like trying

561
00:32:08,160 --> 00:32:11,400
Speaker 1: to analyze as you guys go through this thing. So

562
00:32:12,240 --> 00:32:15,000
Speaker 1: you start Yetie. In two thousand six, we start Yetie.

563
00:32:15,080 --> 00:32:17,240
Speaker 1: And how did you come up with a name? That's

564
00:32:17,240 --> 00:32:25,240
Speaker 1: always a question. Yeah. So, um, you know, first of all,

565
00:32:25,480 --> 00:32:27,960
Speaker 1: we knew how important a brand was. We knew we

566
00:32:28,040 --> 00:32:31,480
Speaker 1: knew being exposed to the fishing tackle industry and seeing

567
00:32:31,480 --> 00:32:38,040
Speaker 1: all those brands there, and and you know guys like um, Sage,

568
00:32:38,080 --> 00:32:40,600
Speaker 1: which I thought was a really cool brand, Sage fly

569
00:32:40,800 --> 00:32:43,320
Speaker 1: rods and what are some four letters? And it wasn't

570
00:32:43,360 --> 00:32:46,760
Speaker 1: somebody's last name similar to what Yeah, you know, this

571
00:32:46,840 --> 00:32:48,920
Speaker 1: is not a knock on Loomis Rods, but that's a

572
00:32:48,960 --> 00:32:53,800
Speaker 1: great fishing rod. But it's named after Gary Loomis, the founder,

573
00:32:54,440 --> 00:32:59,280
Speaker 1: and it's just not as cool as as a yeah sage,

574
00:32:59,520 --> 00:33:03,760
Speaker 1: yes smell Yeah. And so so, you know, being exposed

575
00:33:03,800 --> 00:33:09,880
Speaker 1: to other brands, whether it's Patagonia or or um Able

576
00:33:10,040 --> 00:33:12,360
Speaker 1: which ables the last name I guess, is that right?

577
00:33:12,760 --> 00:33:16,560
Speaker 1: It was Steve Abel. Yeah. Yeah, it's a good name. Yeah, yeah,

578
00:33:16,600 --> 00:33:20,240
Speaker 1: still yeah it is. If your name something cool, your

579
00:33:20,320 --> 00:33:22,640
Speaker 1: last name something, if Sam's is a great name. Yeah,

580
00:33:22,680 --> 00:33:24,520
Speaker 1: if you guys have been like Roy and Ryan, like,

581
00:33:25,560 --> 00:33:29,400
Speaker 1: we want you know, short that looked good on a hat.

582
00:33:29,480 --> 00:33:32,560
Speaker 1: You know, we're used to seeing seeing you know, stage

583
00:33:32,640 --> 00:33:36,360
Speaker 1: for example, on a hat looked great. Uh and you

584
00:33:36,400 --> 00:33:39,480
Speaker 1: know with something short that you could remember and remember.

585
00:33:40,760 --> 00:33:43,800
Speaker 1: Yeah I do, but but I just wanted to. We

586
00:33:43,880 --> 00:33:46,160
Speaker 1: knew how important a brand was. We knew that that

587
00:33:46,160 --> 00:33:49,120
Speaker 1: that that you know, we aspired to be one of

588
00:33:49,160 --> 00:33:52,760
Speaker 1: those brands that that resonated with us, that had a

589
00:33:52,800 --> 00:33:56,480
Speaker 1: cool name that we could remember looking on a hat, shirt, whatever.

590
00:33:56,640 --> 00:34:00,320
Speaker 1: So we start putting together a list of names, and

591
00:34:00,400 --> 00:34:02,720
Speaker 1: we put together a list of about ten names, and

592
00:34:02,720 --> 00:34:06,400
Speaker 1: I remember Yetti. I mean, like so many things over

593
00:34:06,440 --> 00:34:09,200
Speaker 1: the years, when when I'm starting to think about something,

594
00:34:09,239 --> 00:34:12,560
Speaker 1: I'll I'll lay up, lay in bed and just you know,

595
00:34:13,000 --> 00:34:14,719
Speaker 1: it'll keep me up at night. So I remember laying

596
00:34:14,760 --> 00:34:18,320
Speaker 1: there in bed at night, uh, probably early two thousand

597
00:34:18,360 --> 00:34:21,239
Speaker 1: and six and going through names after name then. I

598
00:34:21,239 --> 00:34:23,240
Speaker 1: don't know how it popped in my head, but Yetie,

599
00:34:23,320 --> 00:34:25,240
Speaker 1: I knew it was kind of that that ice monster

600
00:34:25,320 --> 00:34:29,640
Speaker 1: of the Himalayas that okay, I like that visual of

601
00:34:29,440 --> 00:34:35,840
Speaker 1: a of a cold, tough environment, and Yettie was pretty unique. Um,

602
00:34:35,880 --> 00:34:38,360
Speaker 1: and I liked that it was that it was four letters,

603
00:34:38,920 --> 00:34:40,520
Speaker 1: and so I had to it to the list, and

604
00:34:40,520 --> 00:34:44,200
Speaker 1: it you know, it was my favorite going into that list.

605
00:34:44,719 --> 00:34:47,279
Speaker 1: But I just we as we took that list to

606
00:34:47,760 --> 00:34:51,719
Speaker 1: friends and family and bounce those different names off off

607
00:34:51,800 --> 00:34:57,160
Speaker 1: the off, those folks, Um, not everyone liked the name Yettie.

608
00:34:57,160 --> 00:34:59,120
Speaker 1: And a lot of times they're like, what what is

609
00:34:59,120 --> 00:35:01,360
Speaker 1: he Yettie? And I tell then what it was, and

610
00:35:01,360 --> 00:35:09,040
Speaker 1: and uh yeah, and and um okay, they they maybe

611
00:35:09,080 --> 00:35:11,080
Speaker 1: they got it after that, but they weren't sure if

612
00:35:11,080 --> 00:35:13,960
Speaker 1: they liked it, and and and some people were big

613
00:35:14,000 --> 00:35:16,600
Speaker 1: fans of it. But when we went back to that

614
00:35:16,760 --> 00:35:22,439
Speaker 1: same group a week or two later. The the one

615
00:35:22,520 --> 00:35:25,880
Speaker 1: common theme. Even even if they didn't like the name Yetti,

616
00:35:26,040 --> 00:35:29,080
Speaker 1: everyone could. I asked, I asked this, these guys, which

617
00:35:29,160 --> 00:35:33,080
Speaker 1: names do you remember? Remember? All of them? All of

618
00:35:33,080 --> 00:35:35,640
Speaker 1: them could remember Yetti. So I thought that was a

619
00:35:35,680 --> 00:35:38,600
Speaker 1: good validator of what what we set out to do.

620
00:35:38,840 --> 00:35:40,600
Speaker 1: And um, so we went with it. Some of the

621
00:35:40,640 --> 00:35:44,120
Speaker 1: other names on the list where we used tundra. Tundra

622
00:35:44,200 --> 00:35:47,359
Speaker 1: was on the list and that was our first, you know, cooler,

623
00:35:47,760 --> 00:35:49,960
Speaker 1: and then Sherpa was on the list too. That was

624
00:35:50,000 --> 00:35:54,560
Speaker 1: actually a predecessor to the tun tundra. Um was that

625
00:35:54,640 --> 00:35:58,800
Speaker 1: the first one. Serpa was the first Yetti. You run into. Guys,

626
00:35:58,800 --> 00:36:02,680
Speaker 1: every one. I was like, a sure bok, Yeah, time

627
00:36:02,719 --> 00:36:06,440
Speaker 1: to cut that thing and happen. Get a tundra m upgrade.

628
00:36:06,440 --> 00:36:08,280
Speaker 1: They told us the last one you ever bought. Were

629
00:36:08,360 --> 00:36:12,319
Speaker 1: just kidding about that, just choking around, Get you another one.

630
00:36:12,960 --> 00:36:15,240
Speaker 1: And we had some other terrible names on that list,

631
00:36:15,560 --> 00:36:19,759
Speaker 1: and um, but I can remember. Yeah, yeah, I thought

632
00:36:19,760 --> 00:36:21,799
Speaker 1: there I might laugh at one. There there are some

633
00:36:21,920 --> 00:36:25,719
Speaker 1: that I'm not going to share that you would laugh at. No,

634
00:36:26,000 --> 00:36:30,160
Speaker 1: all right, Um, the so we went with the name.

635
00:36:30,239 --> 00:36:34,960
Speaker 1: And you know, I remember the first couple of weeks

636
00:36:35,000 --> 00:36:38,040
Speaker 1: of answering the phone and saying yetti yetti. Cooler said,

637
00:36:38,120 --> 00:36:40,600
Speaker 1: it sounded weird to me. I felt a little bit weird,

638
00:36:41,320 --> 00:36:44,680
Speaker 1: and um, but luckily it worked out for us. Well

639
00:36:44,680 --> 00:36:47,399
Speaker 1: the business gets going right. So yeah, So for for

640
00:36:47,400 --> 00:36:49,880
Speaker 1: for a long time, it was just Ryan and I

641
00:36:50,239 --> 00:36:56,000
Speaker 1: and and we're um, no, it's we can handle the business.

642
00:36:56,040 --> 00:36:59,279
Speaker 1: And again this is this is um we knew how

643
00:36:59,320 --> 00:37:01,359
Speaker 1: to operate a bit, and it's just from watching our

644
00:37:01,440 --> 00:37:06,680
Speaker 1: dad and from Ryan's previous business and and um, you

645
00:37:06,680 --> 00:37:09,560
Speaker 1: know another thing that we didn't do was you know,

646
00:37:09,960 --> 00:37:12,880
Speaker 1: we kind of we self funded it. It was a

647
00:37:13,120 --> 00:37:15,800
Speaker 1: it was a something that you know, we used a

648
00:37:15,800 --> 00:37:19,560
Speaker 1: little bit of Ryan's proceeds from from his fishing road company,

649
00:37:19,640 --> 00:37:21,759
Speaker 1: and then a line of line of credit at the

650
00:37:22,000 --> 00:37:26,400
Speaker 1: UH from the local bank. And you know, um, I

651
00:37:26,400 --> 00:37:29,799
Speaker 1: see a lot of companies today, startups, and they all

652
00:37:29,840 --> 00:37:33,839
Speaker 1: are looking for seed funding, and I don't think we could.

653
00:37:34,080 --> 00:37:36,440
Speaker 1: Ryan and I didn't have the skill set to go

654
00:37:36,640 --> 00:37:40,160
Speaker 1: navigate that. So you know, luckily our earning supported our

655
00:37:40,200 --> 00:37:42,560
Speaker 1: growth and and we're able to get it off the

656
00:37:42,560 --> 00:37:44,960
Speaker 1: ground with the working line of credit. From our locals,

657
00:37:45,040 --> 00:37:48,160
Speaker 1: and we were pretty low rollers. Yeah, we're We're. We

658
00:37:48,200 --> 00:37:50,319
Speaker 1: didn't spend a lot of money back then. Everything. We

659
00:37:50,320 --> 00:37:51,960
Speaker 1: didn't take money out of the business. We kept it

660
00:37:52,000 --> 00:37:55,160
Speaker 1: in and continued to fund the growth at the company.

661
00:37:55,239 --> 00:37:57,200
Speaker 1: Yeah that, I mean, that's a really good point. We

662
00:37:57,360 --> 00:37:59,760
Speaker 1: I mean, I was living in a in a house

663
00:37:59,800 --> 00:38:02,879
Speaker 1: out next to my um parents that my parents owned,

664
00:38:02,920 --> 00:38:07,200
Speaker 1: so I you know, I wasn't paying anything there. Yeah,

665
00:38:07,200 --> 00:38:10,440
Speaker 1: there was a garage kind of back behind my parents

666
00:38:10,440 --> 00:38:12,839
Speaker 1: place that were full of coolers. And then as as

667
00:38:12,880 --> 00:38:16,440
Speaker 1: we outgrew that, we went down the street and in

668
00:38:16,520 --> 00:38:19,680
Speaker 1: Driftwood and and found a warehouse that was sitting Bacon.

669
00:38:19,760 --> 00:38:22,080
Speaker 1: We got a good deal on that and sub leased

670
00:38:22,120 --> 00:38:26,719
Speaker 1: it actually from from the tenant and um there's kind

671
00:38:26,719 --> 00:38:32,839
Speaker 1: of a crazy story behind that as well. Um we UM.

672
00:38:32,880 --> 00:38:36,839
Speaker 1: So I I sub leased two thousand square feet from

673
00:38:37,000 --> 00:38:41,600
Speaker 1: the tenant, and I think this building was UM probably

674
00:38:41,640 --> 00:38:43,960
Speaker 1: eighteen thousand square feet, and that I used that a

675
00:38:44,000 --> 00:38:48,080
Speaker 1: little front right hand corner of that warehouse to ship

676
00:38:48,080 --> 00:38:53,040
Speaker 1: and receive product out of and UM and the tenant

677
00:38:53,120 --> 00:38:55,640
Speaker 1: was absentee. He'd come in about once a quarter and

678
00:38:55,719 --> 00:38:58,800
Speaker 1: checking on his product that was there. But as we grew,

679
00:39:00,239 --> 00:39:03,760
Speaker 1: we uh, I began using his space for our product,

680
00:39:04,400 --> 00:39:07,200
Speaker 1: and I would pile the coolers on top of the

681
00:39:07,480 --> 00:39:10,120
Speaker 1: on top of his product, which was all and it

682
00:39:10,520 --> 00:39:12,680
Speaker 1: was all in boxes and on pallets, so it's easy

683
00:39:12,719 --> 00:39:17,560
Speaker 1: to do it without causing any problems. And um as

684
00:39:17,640 --> 00:39:22,400
Speaker 1: we um and this this are are you know our

685
00:39:22,560 --> 00:39:30,160
Speaker 1: LEAs or landlord landlord? Uh would Bryan's here to Landlord

686
00:39:30,200 --> 00:39:31,880
Speaker 1: would call us up and say, hey, I'm coming in

687
00:39:31,920 --> 00:39:35,440
Speaker 1: town next week on Wednesday. So before he would come in,

688
00:39:35,600 --> 00:39:38,600
Speaker 1: we would pull everything back into our little two thousand

689
00:39:38,600 --> 00:39:40,440
Speaker 1: square feet pile it up so high you couldn't get

690
00:39:40,440 --> 00:39:43,120
Speaker 1: to anything, and then he would come in, look around

691
00:39:43,160 --> 00:39:45,640
Speaker 1: and say, y'all are doing good? Y'all. Every time I'm

692
00:39:45,640 --> 00:39:47,319
Speaker 1: come in here, that pile gets bigger, The pile of

693
00:39:47,360 --> 00:39:50,440
Speaker 1: coolers gets bigger. And then then he'd leave town and

694
00:39:50,440 --> 00:39:53,359
Speaker 1: and you guys like, well, yeah, it's all always over

695
00:39:53,480 --> 00:39:55,640
Speaker 1: here on our side. It's never on your side, if

696
00:39:55,640 --> 00:39:58,600
Speaker 1: that's what you're saying. So in order to ship stuff out,

697
00:39:58,640 --> 00:40:00,279
Speaker 1: we as soon as he would leave, we we had

698
00:40:00,320 --> 00:40:02,160
Speaker 1: basically shut down while he was there, and then we

699
00:40:02,160 --> 00:40:05,160
Speaker 1: would spread stuff back out and start shipping again and

700
00:40:05,160 --> 00:40:07,360
Speaker 1: again we were low rollers. We figured out how to

701
00:40:07,400 --> 00:40:10,840
Speaker 1: get things done on what that had to make you

702
00:40:11,080 --> 00:40:13,000
Speaker 1: more nimble, right, because you weren't. You're like, well, we

703
00:40:13,080 --> 00:40:15,600
Speaker 1: got a million bucks seed money, we can just spend, spend, spend.

704
00:40:15,640 --> 00:40:18,520
Speaker 1: You're like, we got what's in our pockets? Yeah? Bank,

705
00:40:18,800 --> 00:40:22,960
Speaker 1: I mean if every dime count. And and you know

706
00:40:23,040 --> 00:40:27,919
Speaker 1: when we when we had extra capital sitting in the bank,

707
00:40:27,960 --> 00:40:29,680
Speaker 1: we were using it to go out and go to

708
00:40:29,800 --> 00:40:32,799
Speaker 1: trade shows, build a brand, starting starting to do some

709
00:40:32,840 --> 00:40:37,319
Speaker 1: marketing and or invest into more inventory, and using that

710
00:40:37,880 --> 00:40:40,760
Speaker 1: to just fund the growth and and scale the business.

711
00:40:41,200 --> 00:40:46,200
Speaker 1: But we quickly realized that that we needed help and

712
00:40:46,280 --> 00:40:49,440
Speaker 1: that this thing was bigger than just us. And so

713
00:40:49,520 --> 00:40:53,920
Speaker 1: that's when we started to look for um smart and

714
00:40:54,000 --> 00:40:57,120
Speaker 1: capable folks to bring into the company. And and it

715
00:40:57,200 --> 00:41:00,400
Speaker 1: was the early guys like the Johnny Comba all was

716
00:41:00,560 --> 00:41:05,719
Speaker 1: and and the David Bullocks and who uh you know,

717
00:41:05,800 --> 00:41:09,080
Speaker 1: these guys were just problem solvers and because of a

718
00:41:09,120 --> 00:41:11,840
Speaker 1: small team, again, they had to wear multiple hats. So

719
00:41:12,000 --> 00:41:15,400
Speaker 1: David Bullock, our CFO, who we hired as our CFO,

720
00:41:16,200 --> 00:41:18,360
Speaker 1: I mean he would help me with the catalog and

721
00:41:18,400 --> 00:41:20,440
Speaker 1: help me with the copyright. He would also help me

722
00:41:20,480 --> 00:41:23,680
Speaker 1: with help us with customer service. He would be jumping

723
00:41:23,719 --> 00:41:27,359
Speaker 1: on the phone. So he wasn't a CFO somewhere else. No, no, no, no,

724
00:41:27,960 --> 00:41:31,520
Speaker 1: he was just a smart yeah with it, Yeah U

725
00:41:31,600 --> 00:41:35,080
Speaker 1: T M B A and and so he came in

726
00:41:35,360 --> 00:41:39,040
Speaker 1: and um and Yeah. He spent a little bit of

727
00:41:39,080 --> 00:41:41,480
Speaker 1: time closing the books each month and working with our

728
00:41:41,520 --> 00:41:45,200
Speaker 1: bank and hopefully extending our line of credit at the

729
00:41:45,200 --> 00:41:48,439
Speaker 1: bank and that relationship. But that might have been five

730
00:41:48,480 --> 00:41:51,920
Speaker 1: percent of his time. The other was everything else in

731
00:41:51,960 --> 00:41:55,400
Speaker 1: the small business of you know, customer service to to

732
00:41:55,800 --> 00:42:00,040
Speaker 1: um you know, helping lay out a catalog and the

733
00:42:00,120 --> 00:42:03,240
Speaker 1: copy that goes in the catalog. So that was pretty interesting.

734
00:42:03,280 --> 00:42:04,960
Speaker 1: Well there's a big turning point around a guy named

735
00:42:05,000 --> 00:42:07,920
Speaker 1: Ivan Brown. Yeah, you're gonna tell that story because I

736
00:42:07,920 --> 00:42:09,720
Speaker 1: think it's one of those things where we talk about

737
00:42:10,040 --> 00:42:11,799
Speaker 1: I think it's fun for people to hear about the

738
00:42:11,840 --> 00:42:14,880
Speaker 1: struggles what you're going through. And even like the quirky

739
00:42:14,920 --> 00:42:17,839
Speaker 1: hay removing the warehouse around I got fun. But there

740
00:42:17,920 --> 00:42:21,080
Speaker 1: was like a pinnacle in the business world almost you

741
00:42:21,120 --> 00:42:24,360
Speaker 1: were actually planning to shutter down because something happened that

742
00:42:24,440 --> 00:42:28,680
Speaker 1: yeah yeah, yeah, so so so um so Ivan Brown

743
00:42:28,840 --> 00:42:33,920
Speaker 1: was our original cooler manufacturer was in the Philippines, Okay,

744
00:42:34,160 --> 00:42:37,840
Speaker 1: and um. Ivan Brown was the owner of that factory

745
00:42:38,320 --> 00:42:42,920
Speaker 1: and UM and he was also the owner slash engineer.

746
00:42:43,000 --> 00:42:45,759
Speaker 1: So Ryan and I worked closely with Ivan and as

747
00:42:45,760 --> 00:42:50,239
Speaker 1: we developed the Tundra, um No, we were. I would

748
00:42:50,280 --> 00:42:53,080
Speaker 1: go over to the Philippines, sit sit down with him

749
00:42:53,800 --> 00:42:59,200
Speaker 1: and and work through these design features and um. And

750
00:42:59,560 --> 00:43:02,440
Speaker 1: you know those early years of the of the Sherpa

751
00:43:02,480 --> 00:43:05,400
Speaker 1: and then the Tundra, we had all kinds of quality

752
00:43:05,440 --> 00:43:07,799
Speaker 1: issues and and I look him back, I don't even

753
00:43:07,800 --> 00:43:10,480
Speaker 1: know how we stayed in business given some of the

754
00:43:10,560 --> 00:43:14,319
Speaker 1: challenges we were faced with the with these issues and UM.

755
00:43:14,800 --> 00:43:18,920
Speaker 1: But you know, Ivan was just a fantastic resource. And

756
00:43:18,960 --> 00:43:22,520
Speaker 1: when when we had a challenge, whether it was a

757
00:43:22,520 --> 00:43:26,719
Speaker 1: a production issue, uh, you know, quality issue that we're

758
00:43:26,719 --> 00:43:30,560
Speaker 1: having with our customers, you know, he was always in

759
00:43:30,640 --> 00:43:33,719
Speaker 1: the weeds with us to help solve the problem. And

760
00:43:33,800 --> 00:43:39,040
Speaker 1: he saw us as a as a no, a way

761
00:43:39,080 --> 00:43:42,960
Speaker 1: to get into the US market and and grow his

762
00:43:43,040 --> 00:43:48,160
Speaker 1: manufacture over in the Philippines. So you know them. But

763
00:43:48,239 --> 00:43:50,040
Speaker 1: he was all in with us, and and he would

764
00:43:50,080 --> 00:43:52,600
Speaker 1: come over and visit with us here in the States.

765
00:43:52,640 --> 00:43:54,919
Speaker 1: And he might go to travel to a trade show

766
00:43:54,960 --> 00:43:59,360
Speaker 1: with us, and we'd we'd go spend time over the Philippines.

767
00:43:59,400 --> 00:44:01,480
Speaker 1: You know. The funny think about the Philippines. Ran and

768
00:44:01,520 --> 00:44:06,040
Speaker 1: I growing up in Texas is we felt like, you know,

769
00:44:06,200 --> 00:44:08,319
Speaker 1: I'm in my late twenties. I guess Ryan might be

770
00:44:08,600 --> 00:44:13,440
Speaker 1: early thirties. Here. We felt like a fish out of water.

771
00:44:14,719 --> 00:44:17,759
Speaker 1: And I mean, I mean we're we're kind of homebodies

772
00:44:18,600 --> 00:44:23,920
Speaker 1: and um being over there. Um, it's just it's just

773
00:44:24,800 --> 00:44:28,720
Speaker 1: it's a culture shock. Whatever it's you're just it's different.

774
00:44:29,320 --> 00:44:33,399
Speaker 1: And and um, unlike our middle brother, who I think

775
00:44:33,440 --> 00:44:37,719
Speaker 1: wherever he travels, he feels at home, you know, uh,

776
00:44:37,920 --> 00:44:41,040
Speaker 1: and he he travels all over in his and his

777
00:44:41,200 --> 00:44:46,520
Speaker 1: granite business, you know, Brazil, China, Italy, whatever, and he

778
00:44:46,560 --> 00:44:49,239
Speaker 1: feels at home traveling abroad. And Ryan and I are

779
00:44:49,360 --> 00:44:51,399
Speaker 1: way more home bodies. Well, I think that's what people

780
00:44:51,400 --> 00:44:54,080
Speaker 1: think about Big, the big Yetie company now. They think, oh,

781
00:44:54,120 --> 00:44:55,480
Speaker 1: the guys have found it. That must have been like

782
00:44:55,640 --> 00:45:00,840
Speaker 1: slick Harbard businessman that And I always might do my

783
00:45:00,840 --> 00:45:03,239
Speaker 1: best describe you guys like this normal dudes. I don't

784
00:45:03,239 --> 00:45:06,279
Speaker 1: know what you're expecting, but it ain't that like it's

785
00:45:06,320 --> 00:45:09,000
Speaker 1: not what you think it is. Um. I mean we

786
00:45:09,040 --> 00:45:10,960
Speaker 1: did some things that we were sticking our neck out,

787
00:45:11,000 --> 00:45:14,759
Speaker 1: and I was sticking I mean, we were going over

788
00:45:14,800 --> 00:45:17,600
Speaker 1: to the Philippines at an early age, and it just

789
00:45:18,280 --> 00:45:21,279
Speaker 1: it was I guess getting outside of your comfort zone

790
00:45:21,320 --> 00:45:23,680
Speaker 1: is what it is. It helped a lot to go

791
00:45:23,880 --> 00:45:26,360
Speaker 1: there together, you know. Oh yeah, yeah, I you know

792
00:45:26,440 --> 00:45:29,279
Speaker 1: spent how long like long stretches over there. Yeah, you know,

793
00:45:30,320 --> 00:45:32,839
Speaker 1: our initial visit was for a few days, and we

794
00:45:32,920 --> 00:45:35,120
Speaker 1: maybe went back and forth once or twice after that.

795
00:45:35,200 --> 00:45:38,040
Speaker 1: Then then when we were designing the tundra from the

796
00:45:38,040 --> 00:45:39,840
Speaker 1: ground up, I think I was over there for a

797
00:45:39,880 --> 00:45:42,800
Speaker 1: couple of weeks or if not more so. You worked

798
00:45:42,800 --> 00:45:46,200
Speaker 1: with Ivan, yes, And I would talk to him daily

799
00:45:46,320 --> 00:45:51,680
Speaker 1: by either through email or phone calls and and so, um,

800
00:45:51,719 --> 00:45:55,480
Speaker 1: you know, um, Ryan and I had grown pretty close

801
00:45:55,480 --> 00:46:00,440
Speaker 1: with Ivan, and UM, you know, one day email him,

802
00:46:00,440 --> 00:46:03,960
Speaker 1: I didn't get a response, which wasn't too unusual, but

803
00:46:04,040 --> 00:46:07,720
Speaker 1: I followed back up with him, um later that evening

804
00:46:07,840 --> 00:46:11,279
Speaker 1: or or maybe the next day, and and I got

805
00:46:11,320 --> 00:46:15,440
Speaker 1: ahold of his wife and and Ivan had passed away,

806
00:46:15,680 --> 00:46:21,720
Speaker 1: and um, and you know, I I've told his wife

807
00:46:21,760 --> 00:46:25,880
Speaker 1: that I'm sorry and asked what happened and and she said, well,

808
00:46:25,920 --> 00:46:28,319
Speaker 1: he was on his way home from work and two

809
00:46:28,320 --> 00:46:31,920
Speaker 1: guys on a moped pulled up beside him and shot

810
00:46:31,960 --> 00:46:37,080
Speaker 1: and killed him. And um, so I never we never

811
00:46:37,120 --> 00:46:40,160
Speaker 1: got to the bottom of the story of of what

812
00:46:40,320 --> 00:46:44,480
Speaker 1: happened there. And it was something that's tragic that that,

813
00:46:45,000 --> 00:46:47,000
Speaker 1: first of all, we lost someone that was close to

814
00:46:47,120 --> 00:46:51,160
Speaker 1: us and um, and and he was he was a

815
00:46:51,239 --> 00:46:53,440
Speaker 1: key man to our business. So you know, I remember

816
00:46:53,440 --> 00:46:56,360
Speaker 1: going Ryan and I had a handful employees at the

817
00:46:56,480 --> 00:46:59,160
Speaker 1: employees at the time, and remember going into the office

818
00:46:59,200 --> 00:47:01,520
Speaker 1: the next day and kind of broke the news to

819
00:47:01,600 --> 00:47:03,799
Speaker 1: them that it didn't look good. I mean, that's that's

820
00:47:03,800 --> 00:47:07,000
Speaker 1: how important what it was he was too to us,

821
00:47:07,080 --> 00:47:10,399
Speaker 1: is that it didn't look good. And and this this,

822
00:47:11,320 --> 00:47:13,439
Speaker 1: we don't know if that factory is gonna be able

823
00:47:13,480 --> 00:47:17,760
Speaker 1: to produce products without him, and and we just didn't

824
00:47:18,080 --> 00:47:22,480
Speaker 1: have a whole lot of confidence in our future. And um,

825
00:47:22,520 --> 00:47:25,920
Speaker 1: you know, Ryan and I are deciding what what are

826
00:47:25,920 --> 00:47:28,719
Speaker 1: we gonna do here? And you know one thing we did.

827
00:47:29,040 --> 00:47:33,960
Speaker 1: Um We're sitting on some pretty decent amount of inventory,

828
00:47:34,000 --> 00:47:37,040
Speaker 1: and we decide, well, um, let's go ahead and raise

829
00:47:37,120 --> 00:47:40,080
Speaker 1: prices a little bit because if that's if we're liquidating here,

830
00:47:40,360 --> 00:47:43,840
Speaker 1: let's go ahead and raise the price and and and

831
00:47:44,040 --> 00:47:47,200
Speaker 1: try to get a little bit more money for it, Okay,

832
00:47:48,080 --> 00:47:50,880
Speaker 1: and um, So we sent it. I think we probably

833
00:47:50,880 --> 00:47:54,040
Speaker 1: had a fifty retailers at the time we sent out

834
00:47:54,080 --> 00:47:59,080
Speaker 1: an email and and didn't get any kind of response

835
00:47:59,280 --> 00:48:02,960
Speaker 1: on that price increase, had no complaints on the price increase.

836
00:48:03,080 --> 00:48:06,120
Speaker 1: That was kind of a moment that you know, we

837
00:48:06,480 --> 00:48:10,000
Speaker 1: learned from about pricing that you could you know that

838
00:48:10,000 --> 00:48:12,839
Speaker 1: that that at the way it was selling and the

839
00:48:12,960 --> 00:48:15,239
Speaker 1: with the brand name, that pricing wasn't the first thing

840
00:48:15,320 --> 00:48:18,080
Speaker 1: people looked at as far as you know, when they

841
00:48:18,080 --> 00:48:21,080
Speaker 1: were making that decision to purchase a cooler. Yeah. Um.

842
00:48:21,280 --> 00:48:23,880
Speaker 1: Then then the next thing we did was we started

843
00:48:23,920 --> 00:48:26,520
Speaker 1: getting on planes and going to visit other road of

844
00:48:26,600 --> 00:48:30,000
Speaker 1: molders and um. At the time in the Philippines we

845
00:48:30,040 --> 00:48:32,840
Speaker 1: had the tunder was a decent product, but it was

846
00:48:33,520 --> 00:48:36,279
Speaker 1: made from an inferior mold, a sand cast called a

847
00:48:36,280 --> 00:48:43,560
Speaker 1: sand cast mold and UM and we started visiting domestics

848
00:48:43,600 --> 00:48:48,960
Speaker 1: suppliers and quickly realized that this sand cast mold that

849
00:48:49,040 --> 00:48:52,359
Speaker 1: was in the Philippines wouldn't necessarily apply to the US

850
00:48:52,480 --> 00:48:55,160
Speaker 1: manufacturers because once you get that product out of the mold,

851
00:48:55,520 --> 00:48:58,400
Speaker 1: you have to do so much handwork to it um

852
00:48:58,640 --> 00:49:02,160
Speaker 1: that that uh the cost of labor in the US

853
00:49:02,239 --> 00:49:04,880
Speaker 1: didn't really allow you to do that. So what that

854
00:49:04,920 --> 00:49:09,200
Speaker 1: did was there's another mold, a called you know as

855
00:49:09,239 --> 00:49:13,480
Speaker 1: a C and C UM mold, just higher precision. And

856
00:49:13,520 --> 00:49:17,439
Speaker 1: when you when you uh use that particular mold, you

857
00:49:18,640 --> 00:49:20,880
Speaker 1: get it out of the product and there's it's the

858
00:49:20,920 --> 00:49:25,000
Speaker 1: fit and finishes just way elevated, so very very little

859
00:49:25,040 --> 00:49:26,799
Speaker 1: touch up needed when you bring it out. It's like

860
00:49:26,800 --> 00:49:30,040
Speaker 1: a mirror finished mold, real real pretty part and when

861
00:49:30,040 --> 00:49:33,279
Speaker 1: the when the cooler comes out of that, there's not

862
00:49:33,960 --> 00:49:40,720
Speaker 1: you don't have to throw additional labor at So UM

863
00:49:40,840 --> 00:49:43,080
Speaker 1: we went through that process, and in the meantime, the

864
00:49:43,480 --> 00:49:46,239
Speaker 1: Philippine factory had got back up and running, and by

865
00:49:46,239 --> 00:49:50,000
Speaker 1: that time Ivan had hired a few young engineers that

866
00:49:50,800 --> 00:49:53,640
Speaker 1: UM they were able to kind of take take over

867
00:49:53,680 --> 00:49:56,799
Speaker 1: where he left off, and we started getting product again

868
00:49:56,840 --> 00:49:59,440
Speaker 1: from them, and and and we're we're building a supply

869
00:49:59,560 --> 00:50:02,800
Speaker 1: chain domestically using the C and see these high quality

870
00:50:02,840 --> 00:50:05,359
Speaker 1: C and C molds. So all of a sudden Through

871
00:50:05,400 --> 00:50:09,200
Speaker 1: that process, our product begins to elevate, the quality begins

872
00:50:09,200 --> 00:50:11,520
Speaker 1: to elevate because we start refining some of some of

873
00:50:11,560 --> 00:50:15,120
Speaker 1: those details, some of those details in the tundra we

874
00:50:15,160 --> 00:50:18,560
Speaker 1: start refining through this new mold. Did you feel like

875
00:50:18,600 --> 00:50:20,239
Speaker 1: he had more wiggle room? Now You're like, look, the

876
00:50:20,239 --> 00:50:22,960
Speaker 1: consumer will pay for this, Like, yeah, yeah, that's right,

877
00:50:23,840 --> 00:50:27,520
Speaker 1: I think so the consumers willing to pay more for it. Therefore,

878
00:50:27,600 --> 00:50:30,399
Speaker 1: we we have the room to add value. So that's

879
00:50:30,400 --> 00:50:33,240
Speaker 1: exactly what we did. We we added value where we could.

880
00:50:33,800 --> 00:50:38,160
Speaker 1: And the tundra of those first couple of years there's

881
00:50:38,200 --> 00:50:43,799
Speaker 1: a cousin to the next generation UM tundra, and we

882
00:50:43,800 --> 00:50:47,640
Speaker 1: we modified all the details the gasket, the latch, the

883
00:50:47,760 --> 00:50:51,239
Speaker 1: drain plug that the rope handles and so all. Then

884
00:50:51,320 --> 00:50:56,279
Speaker 1: then we started sending um um. We opened up a

885
00:50:56,360 --> 00:51:00,600
Speaker 1: domestic factory and got this higher quality part, and then

886
00:51:00,640 --> 00:51:06,200
Speaker 1: we um any. We we brought the higher quality molds

887
00:51:06,280 --> 00:51:09,000
Speaker 1: into the into the Philippines, and all of a sudden,

888
00:51:09,200 --> 00:51:13,080
Speaker 1: we're dual source. Now it's a higher quality part and

889
00:51:13,760 --> 00:51:17,520
Speaker 1: it's a value add where we where we could. And

890
00:51:17,640 --> 00:51:22,359
Speaker 1: UM So as tragic as as as Ivan's um death was,

891
00:51:23,040 --> 00:51:26,120
Speaker 1: all of a sudden, we're much stronger company. We we

892
00:51:26,200 --> 00:51:29,400
Speaker 1: have a just a much better product. Our margin profile

893
00:51:29,840 --> 00:51:35,000
Speaker 1: helps invest into that growth and um and then you know,

894
00:51:35,600 --> 00:51:37,960
Speaker 1: once we once we kind of neled the product and

895
00:51:38,160 --> 00:51:41,640
Speaker 1: kind of settled back into a routine from there, Okay,

896
00:51:41,920 --> 00:51:46,000
Speaker 1: let's start. Let's start, you know, kind of putting dollars

897
00:51:46,000 --> 00:51:50,759
Speaker 1: at work and branding and marketing and um no. I

898
00:51:50,800 --> 00:51:55,280
Speaker 1: think our big tipping point was probably in two thousand

899
00:51:55,320 --> 00:51:58,240
Speaker 1: and ten when we started getting guys like Flip Palette

900
00:51:58,239 --> 00:52:01,759
Speaker 1: and Jim Shocky to do thirty second commercials for us

901
00:52:02,200 --> 00:52:06,120
Speaker 1: and take it to the you know, the the outdoor

902
00:52:06,239 --> 00:52:09,840
Speaker 1: channel and talk about you know, Yetie being wildly stronger,

903
00:52:09,920 --> 00:52:14,600
Speaker 1: keep ice longer, it being grizzly resistant, and and then

904
00:52:14,880 --> 00:52:18,600
Speaker 1: just telling our our thirty second story. And when we

905
00:52:18,640 --> 00:52:20,440
Speaker 1: got it on the outdoor channel, that was a that

906
00:52:20,520 --> 00:52:23,120
Speaker 1: was a tipping point because it was that hardcore consumer

907
00:52:23,160 --> 00:52:25,200
Speaker 1: like Ryan and I that were around fishing and hunting well,

908
00:52:25,239 --> 00:52:27,880
Speaker 1: and people don't remember that. Back in two thousand ten,

909
00:52:27,960 --> 00:52:29,759
Speaker 1: you had you know, Jim shock he was kicking yet

910
00:52:29,760 --> 00:52:32,879
Speaker 1: He's off the back of his truck. Yeah, you had um,

911
00:52:33,080 --> 00:52:36,319
Speaker 1: Si Robertson and Phil Robertson I want to say there

912
00:52:36,360 --> 00:52:39,560
Speaker 1: was a commercial about Wiley stronger, No keeps eyes longer, No,

913
00:52:39,680 --> 00:52:43,400
Speaker 1: Whiley stronger, like all these the duck commanders. Yeah, it

914
00:52:43,440 --> 00:52:44,960
Speaker 1: was a much smaller world then, right. You had the

915
00:52:44,960 --> 00:52:47,440
Speaker 1: outdoor channel you had and then you had print and

916
00:52:47,480 --> 00:52:49,640
Speaker 1: that's about all there was. Yeah, that's it. That's it.

917
00:52:49,760 --> 00:52:52,840
Speaker 1: There's the personalities were So there's there was major personalities

918
00:52:52,840 --> 00:52:55,360
Speaker 1: who somehow you guys got on board of the product

919
00:52:55,400 --> 00:52:57,640
Speaker 1: early on it. So here's how we got those guys.

920
00:52:58,320 --> 00:53:02,279
Speaker 1: No other cooler company was was pursuing those guys. So

921
00:53:02,440 --> 00:53:06,799
Speaker 1: the big uh commodity type coolers of the world, they

922
00:53:06,800 --> 00:53:11,400
Speaker 1: were mass market, mass channel and and they weren't focused

923
00:53:11,400 --> 00:53:14,120
Speaker 1: on hunting or fishing. So when we when we went

924
00:53:14,160 --> 00:53:18,319
Speaker 1: after uh Flip Palett or Jim Shocky, Yeah, those guys

925
00:53:18,360 --> 00:53:22,279
Speaker 1: were sponsored by phishing rods or optics or guns or

926
00:53:22,480 --> 00:53:25,920
Speaker 1: boats or whatever else. But they've never been approached by

927
00:53:25,920 --> 00:53:28,200
Speaker 1: a cooler company. So if you if you were starting

928
00:53:28,239 --> 00:53:32,319
Speaker 1: an archery company, for example, a bow company, and you

929
00:53:32,320 --> 00:53:34,040
Speaker 1: know you were trying to go in there and find

930
00:53:34,080 --> 00:53:36,359
Speaker 1: someone on TV and get them to use your bow

931
00:53:36,440 --> 00:53:39,320
Speaker 1: is much more difficult because they were already sponsored by

932
00:53:38,920 --> 00:53:43,560
Speaker 1: by an archery. Yeah, so having a cooler and you

933
00:53:43,560 --> 00:53:45,640
Speaker 1: could make friends with any of these guys sending them

934
00:53:45,680 --> 00:53:48,239
Speaker 1: a high quality cooler, they start using it and say, hey,

935
00:53:48,280 --> 00:53:50,160
Speaker 1: you know, when we get around to do in some advertising,

936
00:53:50,160 --> 00:53:52,680
Speaker 1: we'd like to get a testimonial for you or maybe

937
00:53:52,680 --> 00:53:55,239
Speaker 1: shoot at thirty second commercial. And it was there was

938
00:53:55,280 --> 00:53:58,640
Speaker 1: a void in the outdoor marketplace, you know that we

939
00:53:58,719 --> 00:54:02,680
Speaker 1: could uh, you know, take advantage of well, and then

940
00:54:02,760 --> 00:54:05,759
Speaker 1: then there's avoid in the consumer market point. Yeah, that's right,

941
00:54:05,800 --> 00:54:09,480
Speaker 1: So so avoid with the with that that personality. But

942
00:54:09,680 --> 00:54:13,360
Speaker 1: when we walked into McBride's here in Austin, or Fishing

943
00:54:13,400 --> 00:54:18,240
Speaker 1: Tackle Limited in Houston, those guys they weren't selling coolers

944
00:54:18,719 --> 00:54:22,040
Speaker 1: because you could go get your commodity, the ordinary cooler

945
00:54:22,120 --> 00:54:25,400
Speaker 1: down the street at Walmart. So although every single consumer

946
00:54:25,440 --> 00:54:27,640
Speaker 1: that walked in their doors was a cooler user, because

947
00:54:27,680 --> 00:54:30,520
Speaker 1: if you did anything outdoors, you were using coolers. The

948
00:54:31,239 --> 00:54:34,320
Speaker 1: small specialty shops, the mom and pop shops of the world,

949
00:54:34,360 --> 00:54:38,760
Speaker 1: the hard little hardware stores, fishing tackle stores, hunting Ammo stores, whatever,

950
00:54:39,120 --> 00:54:43,400
Speaker 1: those guys, we weren't replacing a product. We were giving

951
00:54:43,440 --> 00:54:46,480
Speaker 1: them a product that they could sell to their to

952
00:54:46,640 --> 00:54:51,279
Speaker 1: their customer now everyone that walked in the door was

953
00:54:51,320 --> 00:54:54,840
Speaker 1: a potential buyer because of the price point. You know,

954
00:54:54,920 --> 00:54:57,279
Speaker 1: it wasn't for everybody, but we knew if we could

955
00:54:57,280 --> 00:54:59,840
Speaker 1: get our foot in the door at these retailers, the

956
00:55:00,000 --> 00:55:03,320
Speaker 1: it that like us, there's gonna be a certain for

957
00:55:03,480 --> 00:55:06,279
Speaker 1: small percentage that we're frustrated with ordinary coolers and that

958
00:55:06,320 --> 00:55:09,200
Speaker 1: they we could get them too willing to pay up

959
00:55:09,239 --> 00:55:14,319
Speaker 1: for value add endurability and ice retention. So, you know,

960
00:55:14,400 --> 00:55:18,120
Speaker 1: when we recognize that void in the marketplace, it was

961
00:55:18,320 --> 00:55:20,480
Speaker 1: a kind of a lightbulb moment for us, is like,

962
00:55:20,880 --> 00:55:23,279
Speaker 1: holy sh it, this is this is a big opportunity.

963
00:55:23,280 --> 00:55:29,359
Speaker 1: Do you think it's twenty it's this. There's a lot

964
00:55:29,360 --> 00:55:31,680
Speaker 1: of products out there. There's a lot of ship floating around. Yeah,

965
00:55:31,680 --> 00:55:34,920
Speaker 1: there's not a whole lot of people creating markets in

966
00:55:35,000 --> 00:55:38,080
Speaker 1: any segment of any consumer products. But there's not a

967
00:55:38,080 --> 00:55:40,920
Speaker 1: whole lot of people creating anything. And what what happened

968
00:55:40,960 --> 00:55:45,279
Speaker 1: pretty quickly is premium coolers became a thing where to

969
00:55:45,280 --> 00:55:48,520
Speaker 1: where there was never a market for them before or

970
00:55:48,880 --> 00:55:50,680
Speaker 1: if they're I will I will say it for you.

971
00:55:50,680 --> 00:55:54,200
Speaker 1: The longest time, it felt like we were under the radar.

972
00:55:55,040 --> 00:55:58,400
Speaker 1: You know, two thousand and six through ten to eleven. No,

973
00:55:58,640 --> 00:56:01,839
Speaker 1: we didn't. We you know, us and one or two

974
00:56:01,880 --> 00:56:04,439
Speaker 1: other guys out there in the market. We're doing high

975
00:56:04,480 --> 00:56:06,680
Speaker 1: and coolers, but you know, we weren't getting a whole

976
00:56:06,680 --> 00:56:12,319
Speaker 1: lot of attention. And then over the last four or

977
00:56:12,320 --> 00:56:15,000
Speaker 1: five years, there was just a wave of me too,

978
00:56:15,560 --> 00:56:18,400
Speaker 1: uh and and um, well we're all this story builds

979
00:56:18,400 --> 00:56:26,160
Speaker 1: to when you hired me really exactly. Um So, so

980
00:56:26,320 --> 00:56:28,920
Speaker 1: you know, in those early years, it's all about finding

981
00:56:29,160 --> 00:56:31,000
Speaker 1: the right people to bring into the company. I think

982
00:56:31,280 --> 00:56:34,279
Speaker 1: there's a lot of things that made Yetty successful, but

983
00:56:34,719 --> 00:56:38,640
Speaker 1: probably more than anything was finding the right people to

984
00:56:38,680 --> 00:56:41,200
Speaker 1: bring into the business. And and it was those early

985
00:56:41,280 --> 00:56:45,600
Speaker 1: guys and gals, but also you know, even the even

986
00:56:45,640 --> 00:56:47,960
Speaker 1: the folks that we hired today. It's just it's part

987
00:56:48,040 --> 00:56:53,000
Speaker 1: of that team that that um you know has made

988
00:56:53,000 --> 00:56:55,440
Speaker 1: this thing so special and and we can you know

989
00:56:55,920 --> 00:56:59,120
Speaker 1: for uh, we've been fortunate to find the right people

990
00:56:59,120 --> 00:57:01,239
Speaker 1: at the right time. Well, you and you grow the

991
00:57:01,239 --> 00:57:05,040
Speaker 1: thing like it's it's probably best to fast forward when

992
00:57:06,080 --> 00:57:08,160
Speaker 1: you know this thing's growing, it's growing exponentially. When I

993
00:57:08,200 --> 00:57:10,239
Speaker 1: first found out about him, it was very much oh

994
00:57:10,239 --> 00:57:17,520
Speaker 1: the cup company, Um, you introduced the ram the products. Yeah,

995
00:57:17,600 --> 00:57:20,040
Speaker 1: and I can't remember if that was fifteen fourteen or

996
00:57:20,040 --> 00:57:22,280
Speaker 1: what it would have been fourteen okay, okay. So so

997
00:57:22,400 --> 00:57:27,240
Speaker 1: we recognized early on that the Yetie brand could go

998
00:57:27,400 --> 00:57:34,880
Speaker 1: beyond coolers, okay and um and we recognized that that um,

999
00:57:34,920 --> 00:57:37,800
Speaker 1: you know, the brand was bigger than a one product company.

1000
00:57:38,000 --> 00:57:40,480
Speaker 1: And essentially that's what we were with the with the

1001
00:57:40,560 --> 00:57:43,880
Speaker 1: Tundra coolers were one product company. We had different sizes,

1002
00:57:44,480 --> 00:57:47,680
Speaker 1: we had great accessories like corner chalks, tie down system,

1003
00:57:47,760 --> 00:57:50,280
Speaker 1: see cushion se deck for standing using it as a

1004
00:57:50,280 --> 00:57:54,800
Speaker 1: casting platform. But uh, you know, the we were a

1005
00:57:54,840 --> 00:57:57,280
Speaker 1: one product company, so we were we recognized that there

1006
00:57:57,360 --> 00:58:01,480
Speaker 1: was other product category that we could take this kind

1007
00:58:01,520 --> 00:58:05,080
Speaker 1: of same approach to. And the first natural one for

1008
00:58:05,160 --> 00:58:08,080
Speaker 1: us was the soft cooler space. You know, the soft

1009
00:58:08,080 --> 00:58:12,160
Speaker 1: coolers were you know, you walk into Target, you'll see

1010
00:58:12,960 --> 00:58:15,400
Speaker 1: the twenty foot aisle full of all kinds of different

1011
00:58:15,400 --> 00:58:17,920
Speaker 1: colors and shapes and sizes. Always joke that they're falling

1012
00:58:17,920 --> 00:58:20,600
Speaker 1: apart on the shelf. Yeah they are. Like sometimes you'd

1013
00:58:20,600 --> 00:58:22,880
Speaker 1: be like, is that broken already? It's in the it's

1014
00:58:22,920 --> 00:58:26,880
Speaker 1: on the shelf to buy, and and uh so we UM.

1015
00:58:28,800 --> 00:58:32,280
Speaker 1: The Tundra is a heavy product. It's meant to be

1016
00:58:32,360 --> 00:58:35,280
Speaker 1: more stationary. You put it on the boat, you leave it.

1017
00:58:35,320 --> 00:58:36,880
Speaker 1: You put it on your front porch or the back

1018
00:58:36,920 --> 00:58:39,520
Speaker 1: of your pickup truck. You leave it there. You know,

1019
00:58:39,600 --> 00:58:41,680
Speaker 1: you might move it from time to time, but it's

1020
00:58:41,800 --> 00:58:44,960
Speaker 1: it's way more stationary. What a soft cooler gave you

1021
00:58:45,040 --> 00:58:48,480
Speaker 1: was the you know, shoulder straps, lightweight portability where you

1022
00:58:48,480 --> 00:58:52,640
Speaker 1: can take it, you know, haul it somewhere fairly easy.

1023
00:58:52,920 --> 00:58:56,400
Speaker 1: And UM and we just saw the exact same opportunity.

1024
00:58:56,440 --> 00:59:00,840
Speaker 1: We we saw that these cheap commodity type soft coolers

1025
00:59:00,880 --> 00:59:04,520
Speaker 1: that it would leak, the seams would bust, and we

1026
00:59:04,520 --> 00:59:08,840
Speaker 1: we we went through a process of developing a soft cooler,

1027
00:59:09,320 --> 00:59:13,080
Speaker 1: and luckily by that time we had folks like Chris

1028
00:59:13,160 --> 00:59:18,400
Speaker 1: Keller who who could run a development process for us

1029
00:59:18,640 --> 00:59:23,080
Speaker 1: and and put some engineering effort into the front end

1030
00:59:23,160 --> 00:59:25,560
Speaker 1: instead of after the fact. And the Tundra we are

1031
00:59:25,600 --> 00:59:29,640
Speaker 1: all of our engineering went into after market. Yeah, our

1032
00:59:29,760 --> 00:59:34,920
Speaker 1: our market, our market feedback was our our testing process.

1033
00:59:35,440 --> 00:59:40,160
Speaker 1: Now we got into UM as we developed the product

1034
00:59:40,200 --> 00:59:45,440
Speaker 1: team are UM engineering resources went into the front end

1035
00:59:46,040 --> 00:59:48,160
Speaker 1: and so we we we know, we learned a lot

1036
00:59:48,200 --> 00:59:52,120
Speaker 1: about r F welding and taking coded nylon and not

1037
00:59:52,280 --> 00:59:56,760
Speaker 1: using stitches but radio radio frequency to adhere the fabrics

1038
00:59:56,760 --> 01:00:01,880
Speaker 1: together some high end waterproof zippers that have a docking

1039
01:00:01,920 --> 01:00:06,120
Speaker 1: station that that are used in in UM like survival

1040
01:00:06,160 --> 01:00:11,560
Speaker 1: suits for offshore crabbing and stuff like that. UM. And

1041
01:00:11,560 --> 01:00:16,560
Speaker 1: and so you combine RF welding, coated nylon waterprool zippers

1042
01:00:17,200 --> 01:00:19,720
Speaker 1: and uh inch two inch and a half of insulation,

1043
01:00:19,800 --> 01:00:22,920
Speaker 1: you have the ultimate badass solt cooler. And that's when

1044
01:00:22,960 --> 01:00:26,040
Speaker 1: we launched the hopper, and that hopper was probably it

1045
01:00:26,080 --> 01:00:29,160
Speaker 1: was it was a long development process that took you know,

1046
01:00:29,720 --> 01:00:32,800
Speaker 1: probably two or three years. And about the same time

1047
01:00:32,840 --> 01:00:37,680
Speaker 1: we were launching that, we were launching them our stainless drinkware.

1048
01:00:38,280 --> 01:00:41,800
Speaker 1: And you know, vacuuments related drinkware has been around for

1049
01:00:41,840 --> 01:00:44,760
Speaker 1: a long time, like Stanley and Thermis, and it's always

1050
01:00:44,800 --> 01:00:47,760
Speaker 1: been in like a like a Thermis type setting or

1051
01:00:47,840 --> 01:00:52,400
Speaker 1: bottle type setting. And UM. Now I remember Ryan showing

1052
01:00:52,440 --> 01:00:54,959
Speaker 1: me a product that you know, hey, Roy, we should

1053
01:00:55,000 --> 01:01:00,040
Speaker 1: consider something like this, and UM using this vacuumentally and

1054
01:01:00,480 --> 01:01:05,080
Speaker 1: technology and UM, so kind of the natural thing for us. Well,

1055
01:01:05,120 --> 01:01:08,000
Speaker 1: let's just make it make a cup and so we

1056
01:01:08,080 --> 01:01:10,240
Speaker 1: made a twenty ounce and the thirty ounce and put

1057
01:01:10,280 --> 01:01:13,200
Speaker 1: a clear lid on it. And that that I feel

1058
01:01:13,240 --> 01:01:18,160
Speaker 1: like that clear lid was kind of a another like

1059
01:01:19,640 --> 01:01:22,000
Speaker 1: a pivotal point for us, because as soon as you

1060
01:01:22,040 --> 01:01:24,680
Speaker 1: put a black lid on a stainless steel cup, it

1061
01:01:24,720 --> 01:01:26,960
Speaker 1: turns it into a coffee cup. And what we with

1062
01:01:27,040 --> 01:01:31,960
Speaker 1: that clear lid, it it um it gave you the

1063
01:01:32,080 --> 01:01:35,120
Speaker 1: sense of something refreshing. I guess where you can see

1064
01:01:35,120 --> 01:01:39,040
Speaker 1: the ice and and and so we launched that and

1065
01:01:39,280 --> 01:01:42,360
Speaker 1: um that was yeah to this fourteen, I mean it

1066
01:01:42,480 --> 01:01:44,680
Speaker 1: was it was a different way of putting out products. Right.

1067
01:01:44,680 --> 01:01:46,240
Speaker 1: That was the first time you guys, guys really sit

1068
01:01:46,320 --> 01:01:48,120
Speaker 1: down and like, hey, we we got yes here, We're

1069
01:01:48,120 --> 01:01:51,160
Speaker 1: gonna capitalize Almo success and create something that we think

1070
01:01:51,680 --> 01:01:54,280
Speaker 1: is gonna you know, dominate this marketer. For the continuum,

1071
01:01:55,000 --> 01:01:57,000
Speaker 1: it was a different process that it feel different where

1072
01:01:57,000 --> 01:01:59,320
Speaker 1: you guys excited coming to work, like let's look at

1073
01:01:59,360 --> 01:02:04,080
Speaker 1: every damn I as as we brought on more resources,

1074
01:02:05,160 --> 01:02:08,360
Speaker 1: whether it was a product team, marketing team, whatever and

1075
01:02:08,480 --> 01:02:13,080
Speaker 1: started building out these badass teams. Yet he has definitely

1076
01:02:13,120 --> 01:02:17,440
Speaker 1: become um way, I mean more and more like attractive

1077
01:02:17,480 --> 01:02:19,360
Speaker 1: and fun and being a part of that and being

1078
01:02:19,360 --> 01:02:22,640
Speaker 1: a part of something that's much larger than yourself and

1079
01:02:22,640 --> 01:02:25,480
Speaker 1: and you when you have resources, it's a special thing

1080
01:02:25,560 --> 01:02:27,960
Speaker 1: because you know, you start working with the team towards

1081
01:02:27,960 --> 01:02:31,680
Speaker 1: a goal and it's it's it's way cooler than doing

1082
01:02:31,680 --> 01:02:35,720
Speaker 1: it on your own. And um and uh so the

1083
01:02:35,960 --> 01:02:40,040
Speaker 1: so the cup, the Rambler, the twenty and thirty. Kind

1084
01:02:40,040 --> 01:02:42,400
Speaker 1: of the magic about that was it did have a

1085
01:02:42,440 --> 01:02:45,120
Speaker 1: wow factor with this vacuum in relation holding ice for

1086
01:02:45,160 --> 01:02:47,200
Speaker 1: a really long time or keeping your coffee hot for

1087
01:02:47,200 --> 01:02:51,480
Speaker 1: a really long time. But our brand was these coolers

1088
01:02:51,480 --> 01:02:54,800
Speaker 1: that were at three and four hundred, even five hundred dollars,

1089
01:02:55,360 --> 01:02:59,480
Speaker 1: and even the soft coolers are are relatively expensive, that

1090
01:02:59,520 --> 01:03:03,200
Speaker 1: are ten x of an ordinary soft cooler, you know,

1091
01:03:03,360 --> 01:03:07,400
Speaker 1: two three, three dollars, And all of a sudden, we

1092
01:03:07,400 --> 01:03:10,040
Speaker 1: were coming to market with a product that's way more

1093
01:03:10,200 --> 01:03:13,600
Speaker 1: of an affordable luxury at a thirty dollar price point,

1094
01:03:13,640 --> 01:03:16,680
Speaker 1: our thirty five dollar price point. And it still has

1095
01:03:16,680 --> 01:03:20,880
Speaker 1: a wow factor, It still has a durability, still has

1096
01:03:21,040 --> 01:03:27,200
Speaker 1: you know, the vacuum insulation for ultimate ice retention, but

1097
01:03:27,200 --> 01:03:30,959
Speaker 1: but it that price point just gives you that much

1098
01:03:31,160 --> 01:03:35,600
Speaker 1: broader Yeah, that's right, and and all of a sudden,

1099
01:03:36,920 --> 01:03:39,200
Speaker 1: a lot of folks that maybe wouldn't pull the trigger

1100
01:03:39,240 --> 01:03:42,320
Speaker 1: on a cooler, we're pulling the trigger on a thirty

1101
01:03:42,320 --> 01:03:44,560
Speaker 1: dollar piece of drink War, which is still super premium

1102
01:03:44,600 --> 01:03:50,720
Speaker 1: for drink War drink wears item. And now you're you're

1103
01:03:50,880 --> 01:03:54,200
Speaker 1: tripling that. And I mean with anything we do, we

1104
01:03:54,280 --> 01:03:57,840
Speaker 1: try to find ways to add value. You are, when

1105
01:03:57,840 --> 01:04:01,160
Speaker 1: we're developing product, it's all about how do we make

1106
01:04:01,200 --> 01:04:04,880
Speaker 1: it better? And and uh so we're making a super

1107
01:04:04,880 --> 01:04:08,280
Speaker 1: premium drink, so that up. Yeah, And that's so that's

1108
01:04:08,280 --> 01:04:10,560
Speaker 1: why I want to get to that blowing up. Because

1109
01:04:10,560 --> 01:04:12,080
Speaker 1: when I got when I came on, and it was

1110
01:04:12,120 --> 01:04:13,960
Speaker 1: kind of like, I remember when I interviewed with you guys.

1111
01:04:14,240 --> 01:04:16,640
Speaker 1: I think Ryan might don't. I think you were probably hunting,

1112
01:04:17,560 --> 01:04:20,360
Speaker 1: I think, but I think Ryan sat me down with

1113
01:04:20,440 --> 01:04:22,960
Speaker 1: David Bullock and just asked me questions about like what's

1114
01:04:22,960 --> 01:04:25,960
Speaker 1: your favorite white tail hunter? And that's not what I

1115
01:04:26,000 --> 01:04:28,520
Speaker 1: had I had prepped. I'm like, yeah, what about marketing,

1116
01:04:28,600 --> 01:04:30,440
Speaker 1: I got it, I got some answers, and so I

1117
01:04:30,480 --> 01:04:32,520
Speaker 1: think I might have said something like, oh, Bill Winky,

1118
01:04:32,640 --> 01:04:36,520
Speaker 1: I love that guy. He's like, yeah, Okay, this is

1119
01:04:36,560 --> 01:04:38,640
Speaker 1: working out, so like, how do you cook up a

1120
01:04:38,680 --> 01:04:42,320
Speaker 1: turkey breast? I'm like, wow, put in the oven. And

1121
01:04:42,920 --> 01:04:45,800
Speaker 1: it just felt immediately like I didn't know anything about Austin,

1122
01:04:45,840 --> 01:04:48,040
Speaker 1: I didn't anything about Texas. I really didn't know anything

1123
01:04:48,040 --> 01:04:50,800
Speaker 1: about Yettie other than it was cool and the opportunity

1124
01:04:51,120 --> 01:04:54,440
Speaker 1: was attractive and it's it was worth checking out. And

1125
01:04:54,480 --> 01:04:56,919
Speaker 1: once I left that interview, I was like, I'll beg

1126
01:04:57,000 --> 01:04:59,320
Speaker 1: these guys to let me come down, and I don't.

1127
01:04:59,560 --> 01:05:02,240
Speaker 1: I think people were asking me like why, Like I'm

1128
01:05:02,280 --> 01:05:03,880
Speaker 1: not really. You just had to have kind of have

1129
01:05:04,000 --> 01:05:05,760
Speaker 1: seen it. You have to go in the office and

1130
01:05:05,800 --> 01:05:08,640
Speaker 1: see the sticker wall and see like the open floors

1131
01:05:08,640 --> 01:05:11,000
Speaker 1: and people run around being cool, and just feel the

1132
01:05:11,080 --> 01:05:14,000
Speaker 1: vibe be like yeah, yeah, and trust the energy of

1133
01:05:14,000 --> 01:05:15,960
Speaker 1: a place, because that's what always struck me is that

1134
01:05:16,600 --> 01:05:19,400
Speaker 1: is the energy of what it felt like to walk

1135
01:05:19,400 --> 01:05:21,400
Speaker 1: in at that time. And that's at the time where

1136
01:05:21,760 --> 01:05:23,800
Speaker 1: things were kind of bubbling up to the point where

1137
01:05:23,800 --> 01:05:25,720
Speaker 1: you guys were you know, Forbes was coming around to

1138
01:05:25,800 --> 01:05:28,680
Speaker 1: interview you guys and the New York Times and started

1139
01:05:28,720 --> 01:05:32,160
Speaker 1: poking around and and it started like there was more

1140
01:05:32,240 --> 01:05:34,520
Speaker 1: than just who would have thought, who would have thought.

1141
01:05:35,280 --> 01:05:38,440
Speaker 1: But that that spins into was it, Chris, I want

1142
01:05:38,440 --> 01:05:42,439
Speaker 1: to say Christmas? Is that right? When it's uh? When

1143
01:05:42,480 --> 01:05:45,280
Speaker 1: we we just couldn't we couldn't keep up. Yeah, I

1144
01:05:45,320 --> 01:05:50,280
Speaker 1: mean we basically the appetite from the consumer. For all things,

1145
01:05:50,400 --> 01:05:52,560
Speaker 1: Jettie Drinkwar was kind of leading the charge. But for

1146
01:05:52,600 --> 01:05:56,720
Speaker 1: all things Jettie was just like, is everything we can

1147
01:05:56,760 --> 01:05:58,240
Speaker 1: do to keep up with the business. And we didn't

1148
01:05:58,280 --> 01:06:02,640
Speaker 1: keep up with the business. And and um, the the

1149
01:06:02,760 --> 01:06:05,880
Speaker 1: demand was here and and our supply was here, and

1150
01:06:05,920 --> 01:06:10,360
Speaker 1: there's a huge gap, and you know, we um and

1151
01:06:10,360 --> 01:06:14,040
Speaker 1: and our our hiring was probably behind of what it

1152
01:06:14,080 --> 01:06:17,440
Speaker 1: needed to be in our infrastructure and our systems. You know,

1153
01:06:17,760 --> 01:06:20,080
Speaker 1: we weathered the storm, and it was you know, if

1154
01:06:20,120 --> 01:06:21,920
Speaker 1: you're gonna have a problem, it's a great problem to have.

1155
01:06:23,160 --> 01:06:26,760
Speaker 1: But every time we felt like we're gonna catch up,

1156
01:06:27,720 --> 01:06:30,960
Speaker 1: the demand took another step ahead. And then we thought

1157
01:06:30,960 --> 01:06:33,560
Speaker 1: we're gonna catch up again, and demand took another step ahead.

1158
01:06:33,560 --> 01:06:36,720
Speaker 1: And we were just out there finding trying to build

1159
01:06:37,240 --> 01:06:40,560
Speaker 1: systems and people and teams to keep up with the business.

1160
01:06:40,640 --> 01:06:45,240
Speaker 1: And again, you know, we were fortunate to find the

1161
01:06:45,320 --> 01:06:50,360
Speaker 1: right people at the right time. I guess we um um,

1162
01:06:50,400 --> 01:06:53,400
Speaker 1: you know it was. It was a ton of fun,

1163
01:06:53,480 --> 01:06:57,280
Speaker 1: but it was also uh very stressful. And if you know,

1164
01:06:57,320 --> 01:06:59,800
Speaker 1: if I look back at Jetty and these stepping stones

1165
01:06:59,840 --> 01:07:03,400
Speaker 1: that were talking about, you know, to kind of sum

1166
01:07:03,440 --> 01:07:06,880
Speaker 1: up Yettie, it's been you know, a ton of fun

1167
01:07:07,120 --> 01:07:09,400
Speaker 1: and again never in our wildest dreams that did we

1168
01:07:09,440 --> 01:07:12,160
Speaker 1: ever think it would be what it is, and it's

1169
01:07:12,280 --> 01:07:14,800
Speaker 1: it's it's but it's also been a ton of hard

1170
01:07:14,840 --> 01:07:17,760
Speaker 1: work and and a lot of I think, a lot

1171
01:07:17,800 --> 01:07:22,640
Speaker 1: of sacrificing along the way, and you know, sacrifice, you know,

1172
01:07:22,800 --> 01:07:26,880
Speaker 1: your own pursuits. You know. I think when Ryan that

1173
01:07:26,880 --> 01:07:29,920
Speaker 1: that elk hunt that he went on, he was my

1174
01:07:30,000 --> 01:07:33,440
Speaker 1: last Elk hunt. I was in two thousand five, and

1175
01:07:33,440 --> 01:07:36,480
Speaker 1: and you know, getting Yettie started after that and I

1176
01:07:36,480 --> 01:07:43,800
Speaker 1: didn't go el cutting again until last year or whatever. Stressful,

1177
01:07:43,920 --> 01:07:45,880
Speaker 1: So so we thought we were starting a life cut

1178
01:07:46,080 --> 01:07:49,440
Speaker 1: lifestyle company to go do things like that, but it

1179
01:07:49,520 --> 01:07:50,960
Speaker 1: was everything we could do to keep up with the

1180
01:07:51,000 --> 01:07:55,360
Speaker 1: business and sacrificing our own pursuits. Family. I didn't like

1181
01:07:55,880 --> 01:07:58,880
Speaker 1: leaving work, leaving to work early and getting home at

1182
01:07:58,960 --> 01:08:02,120
Speaker 1: dark when I had a young family. Friends, I mean,

1183
01:08:02,400 --> 01:08:06,760
Speaker 1: those were you know, fourth priority. Yeah, and and but

1184
01:08:06,880 --> 01:08:09,960
Speaker 1: as as um as the company has grown and we

1185
01:08:10,080 --> 01:08:14,080
Speaker 1: built out the team. Um, you know, Ryan and I

1186
01:08:14,120 --> 01:08:16,519
Speaker 1: had definitely taken a step back at yet where we

1187
01:08:16,680 --> 01:08:22,559
Speaker 1: can refocus our priorities on on the right health, family health,

1188
01:08:22,640 --> 01:08:26,680
Speaker 1: and and friends and and being outdoors again. So when

1189
01:08:26,680 --> 01:08:29,000
Speaker 1: the things growing like that, you know that that company

1190
01:08:29,040 --> 01:08:32,240
Speaker 1: was growing, Folks that you know, forget what it was

1191
01:08:32,280 --> 01:08:35,360
Speaker 1: like those those years I was in the building and

1192
01:08:35,400 --> 01:08:38,880
Speaker 1: I are just remember having so many friends, so many

1193
01:08:39,120 --> 01:08:42,360
Speaker 1: my like my third answer movie, like calling me up, Hey,

1194
01:08:42,920 --> 01:08:44,719
Speaker 1: I haven't talked to you in eight years, just wanted

1195
01:08:44,760 --> 01:08:50,160
Speaker 1: to check in and also got yeah. I can only

1196
01:08:50,160 --> 01:08:51,720
Speaker 1: imagine what it was like for you guys. Did you

1197
01:08:51,760 --> 01:08:55,040
Speaker 1: ever Like for both of you there had to been

1198
01:08:55,400 --> 01:08:57,240
Speaker 1: I just remember being around and seeing you from afar

1199
01:08:57,320 --> 01:08:59,439
Speaker 1: and thinking like, there's some reluctance in this because you've

1200
01:08:59,439 --> 01:09:01,280
Speaker 1: got to be the ace of people want to reason

1201
01:09:01,320 --> 01:09:04,519
Speaker 1: to you know, other than the products to jump into

1202
01:09:04,520 --> 01:09:07,000
Speaker 1: the brand. Right, you created hashtags and created all that,

1203
01:09:07,160 --> 01:09:10,000
Speaker 1: but still they want an origin story. That people want

1204
01:09:10,000 --> 01:09:13,520
Speaker 1: to know this story that you're telling right now. Um,

1205
01:09:13,600 --> 01:09:15,200
Speaker 1: and so then they want to interview you, put you

1206
01:09:15,240 --> 01:09:17,360
Speaker 1: on covers and and have you be at some level

1207
01:09:17,400 --> 01:09:18,760
Speaker 1: the face of this thing is that there was the

1208
01:09:18,840 --> 01:09:21,280
Speaker 1: reluctance there. Ye oh yeah. First of all, it's not

1209
01:09:21,400 --> 01:09:24,120
Speaker 1: natural for Eye, for Ryan and Eye to get up

1210
01:09:24,120 --> 01:09:26,680
Speaker 1: and talk to people or to be a part of

1211
01:09:26,720 --> 01:09:28,879
Speaker 1: an interview like this. If you call this an interview,

1212
01:09:29,200 --> 01:09:33,439
Speaker 1: I'm doing this for you, not for me. Well, I

1213
01:09:33,479 --> 01:09:37,200
Speaker 1: got you a waterloo a free soda there, that's right.

1214
01:09:37,920 --> 01:09:41,240
Speaker 1: So so it's it's not in our DNA to be uh.

1215
01:09:41,880 --> 01:09:44,040
Speaker 1: I don't know if this is the limelight, but whatever

1216
01:09:44,080 --> 01:09:46,000
Speaker 1: you call, it's not in our DNA to be front

1217
01:09:46,040 --> 01:09:49,839
Speaker 1: and center. And but it definitely comes with the territory.

1218
01:09:49,880 --> 01:09:53,400
Speaker 1: I will say that I've gotten and I think both

1219
01:09:53,479 --> 01:09:55,760
Speaker 1: Ryan and I have gotten really good at saying no,

1220
01:09:56,240 --> 01:09:59,439
Speaker 1: because it does come on on a weekly So why

1221
01:09:59,439 --> 01:10:00,880
Speaker 1: are you here? I thought you was gonna tell me

1222
01:10:01,720 --> 01:10:04,200
Speaker 1: for you. I'm only doing it for you because he

1223
01:10:04,520 --> 01:10:07,759
Speaker 1: came and worked for us for four years, four years,

1224
01:10:07,920 --> 01:10:14,519
Speaker 1: four years, So we're gonna get them out. Consider yourself

1225
01:10:14,600 --> 01:10:19,959
Speaker 1: lucky in a lot of ways. It's funny because, um,

1226
01:10:20,080 --> 01:10:22,120
Speaker 1: I look back at that time and it was like

1227
01:10:22,360 --> 01:10:24,680
Speaker 1: being in a tornado. Like you knew you were in

1228
01:10:24,680 --> 01:10:27,120
Speaker 1: a tornado. You knew that everything around you was spending

1229
01:10:27,120 --> 01:10:29,280
Speaker 1: way too fast for you to understand. But there's nothing

1230
01:10:29,320 --> 01:10:31,799
Speaker 1: you can do. You're just inside. It's fun, it's fun,

1231
01:10:31,920 --> 01:10:35,040
Speaker 1: but it is a tornado. And I will say today, Yeddie,

1232
01:10:36,880 --> 01:10:40,479
Speaker 1: we're way more professional. I mean, right, I was CEO

1233
01:10:40,560 --> 01:10:43,640
Speaker 1: up until three years ago. Ryan was right there beside me.

1234
01:10:43,760 --> 01:10:48,120
Speaker 1: And now we have a team that is deeply rooted

1235
01:10:48,160 --> 01:10:52,519
Speaker 1: into um, you know, the outdoors in their their history.

1236
01:10:52,560 --> 01:10:55,719
Speaker 1: But they're also very professional. You know, Matt righteous our CEO,

1237
01:10:56,479 --> 01:11:00,360
Speaker 1: he's a he's a professional. I mean he is a

1238
01:11:00,400 --> 01:11:05,120
Speaker 1: pro and he and he uh he lives and breathes

1239
01:11:05,240 --> 01:11:09,560
Speaker 1: the brand like us, but he's a pro. And and um,

1240
01:11:09,600 --> 01:11:13,439
Speaker 1: you know those early days of the chaos and the

1241
01:11:13,479 --> 01:11:17,200
Speaker 1: shooting from the hip and the tornado, those are kind

1242
01:11:17,240 --> 01:11:20,800
Speaker 1: of Matt has a handle on those things. And it's

1243
01:11:20,840 --> 01:11:23,960
Speaker 1: it's way more control. It's at times for me it's

1244
01:11:23,960 --> 01:11:26,439
Speaker 1: a little bit frustrating because I feel like we're moving slow.

1245
01:11:26,800 --> 01:11:29,639
Speaker 1: But it's way more intentional. It's way more intentional where

1246
01:11:29,640 --> 01:11:34,120
Speaker 1: we're going, and way more precise and and decisions are

1247
01:11:35,280 --> 01:11:37,840
Speaker 1: thought out. Yeah, no, we When I think my third

1248
01:11:37,960 --> 01:11:39,800
Speaker 1: day there there was it was a sales meeting and

1249
01:11:39,840 --> 01:11:42,479
Speaker 1: then somebody rolled in a Tundra M one ten full

1250
01:11:42,479 --> 01:11:49,040
Speaker 1: of Franklin barbecue. Yeah. I was like, well, okay, But

1251
01:11:49,040 --> 01:11:51,680
Speaker 1: but the fun thing now for for Ryan and I

1252
01:11:51,920 --> 01:11:54,720
Speaker 1: is we get to kind of take Yeeddie out of

1253
01:11:54,760 --> 01:11:57,840
Speaker 1: our own pace. And I'm no, we're still involved, and

1254
01:11:57,880 --> 01:11:59,800
Speaker 1: I'm still very involved on the product side, and that's

1255
01:11:59,800 --> 01:12:03,679
Speaker 1: where my passion is and the product brand and and

1256
01:12:03,760 --> 01:12:08,080
Speaker 1: but but the you know, we have sixty person product team.

1257
01:12:08,160 --> 01:12:11,280
Speaker 1: So you know, at one time I was the product team.

1258
01:12:11,360 --> 01:12:16,559
Speaker 1: Now we have this machine that's full of bright people

1259
01:12:16,680 --> 01:12:20,439
Speaker 1: that are driving a product roadmap. And it's way bigger

1260
01:12:20,680 --> 01:12:23,800
Speaker 1: than four years ago. When I walked in the door,

1261
01:12:23,840 --> 01:12:25,559
Speaker 1: it was the you and Chris Kelly. Yeah, that's right,

1262
01:12:25,600 --> 01:12:28,000
Speaker 1: that's you know, and then DJ Bell that's three people. Yeah.

1263
01:12:28,040 --> 01:12:31,000
Speaker 1: Now there's sixty yeah, And and those are engineers to

1264
01:12:31,280 --> 01:12:34,599
Speaker 1: to industrial designers. And it's it's fun to go in

1265
01:12:34,680 --> 01:12:39,000
Speaker 1: there and debate about product ideas and what's features and

1266
01:12:39,000 --> 01:12:44,320
Speaker 1: and value add But again I can go fishing, be

1267
01:12:44,439 --> 01:12:46,439
Speaker 1: with the family, and I kind of go and come

1268
01:12:46,479 --> 01:12:50,320
Speaker 1: as I please. Um, well, that's important. I mean I

1269
01:12:50,320 --> 01:12:52,800
Speaker 1: think once you become a brand like yet he has

1270
01:12:52,880 --> 01:12:56,080
Speaker 1: like people start to ask questions, and they start to, uh,

1271
01:12:56,280 --> 01:12:58,920
Speaker 1: you know, make assumptions and and so there's all these

1272
01:12:59,080 --> 01:13:01,360
Speaker 1: little thing is associated with the brand that I didn't

1273
01:13:01,360 --> 01:13:03,320
Speaker 1: want to let you out of here without, but you know,

1274
01:13:03,479 --> 01:13:06,200
Speaker 1: asking or at least talking through some of the things

1275
01:13:06,200 --> 01:13:10,120
Speaker 1: that happened, because a lot of these are our questions

1276
01:13:10,120 --> 01:13:12,559
Speaker 1: that you never thought of or things that you never

1277
01:13:12,600 --> 01:13:15,320
Speaker 1: want wanted to happen. You just wanted a company support

1278
01:13:15,360 --> 01:13:17,960
Speaker 1: yourself and then kept growing. It kept growing, it kept growing,

1279
01:13:18,000 --> 01:13:19,840
Speaker 1: and then all of a sudden people are saying, like,

1280
01:13:19,880 --> 01:13:22,400
Speaker 1: what are you gonna do for conservation? You're like, well, yeah,

1281
01:13:22,600 --> 01:13:26,639
Speaker 1: I don't know. We're just doing this and so that's Um.

1282
01:13:27,360 --> 01:13:29,960
Speaker 1: I think the probably the most important one I think

1283
01:13:30,000 --> 01:13:32,800
Speaker 1: is you guys are hunters and anglers. This is a

1284
01:13:32,880 --> 01:13:38,439
Speaker 1: hunting podcast. Um. When you see the company now, it

1285
01:13:38,560 --> 01:13:42,719
Speaker 1: serves many ecosystems, right, It serves as we talked about,

1286
01:13:42,720 --> 01:13:46,879
Speaker 1: it serves hunter It serves hikers and campers and surfers

1287
01:13:46,880 --> 01:13:49,160
Speaker 1: and climbers. Yeah yeah, so let me interrupt there. So

1288
01:13:49,320 --> 01:13:51,599
Speaker 1: our laser focus in the early days was around hunting

1289
01:13:51,600 --> 01:13:56,599
Speaker 1: and fishing. We quickly realized that that Coolers was much

1290
01:13:56,640 --> 01:13:59,240
Speaker 1: bigger than that, and it started spilling over into these

1291
01:13:59,240 --> 01:14:04,320
Speaker 1: other mark It's like ranch and farming and and and

1292
01:14:04,439 --> 01:14:09,360
Speaker 1: it you know, the camping, telgate, surfing community and really

1293
01:14:09,800 --> 01:14:12,920
Speaker 1: you know being outdoors, you know, oil filled construction. And

1294
01:14:13,240 --> 01:14:19,519
Speaker 1: so when we saw that happening, uh that because I mean, yeah,

1295
01:14:19,560 --> 01:14:21,840
Speaker 1: started we were designing for the hunting and fishing and

1296
01:14:21,920 --> 01:14:25,240
Speaker 1: all the marketing was based around hunting and fishing. But

1297
01:14:26,640 --> 01:14:29,040
Speaker 1: as we saw it starting spilling over, you can go

1298
01:14:29,120 --> 01:14:32,760
Speaker 1: so many different directions, but we had to pick. And

1299
01:14:32,840 --> 01:14:36,120
Speaker 1: so outside of hunting and fishing, we went into you know,

1300
01:14:36,280 --> 01:14:45,320
Speaker 1: beer and barbecue, into into music, into just general outdoor camping, kayak, ranch, ranching, rodeo. Yeah,

1301
01:14:45,640 --> 01:14:48,599
Speaker 1: so I started to interrupt. I know that's I kind

1302
01:14:48,600 --> 01:14:50,200
Speaker 1: of knew the answer to the question, but I was

1303
01:14:50,240 --> 01:14:53,160
Speaker 1: trying to want to phrase it so everybody can't understand

1304
01:14:53,280 --> 01:14:56,320
Speaker 1: that transition. So in marketing terms, it's like we have

1305
01:14:56,439 --> 01:14:58,240
Speaker 1: the core, the people that started with the brand, the

1306
01:14:58,280 --> 01:15:00,080
Speaker 1: people that were buying the product. When Ryan was on

1307
01:15:00,160 --> 01:15:02,200
Speaker 1: trade shows and Roy was going you guys were going

1308
01:15:02,200 --> 01:15:04,240
Speaker 1: to trade shows and staying behind a table and trying

1309
01:15:04,280 --> 01:15:06,120
Speaker 1: to explain why this thing is what it is, why

1310
01:15:06,160 --> 01:15:11,000
Speaker 1: it's worth That's worth. And then eventually you realize these

1311
01:15:11,040 --> 01:15:13,040
Speaker 1: other opportunities to brand starts to grow, but you still

1312
01:15:13,080 --> 01:15:14,519
Speaker 1: have this group of people that were, like I was

1313
01:15:14,600 --> 01:15:17,879
Speaker 1: riding with you from day one. I saw early adopters.

1314
01:15:18,040 --> 01:15:20,280
Speaker 1: You're I'm your people, You're my people, And I think

1315
01:15:20,320 --> 01:15:24,640
Speaker 1: that's every good company that grows goes through that. And

1316
01:15:24,680 --> 01:15:27,000
Speaker 1: I always explained it's it's a cooler. It was never

1317
01:15:27,000 --> 01:15:29,040
Speaker 1: a hunting cooler, fishing cooler. It was only that because

1318
01:15:29,120 --> 01:15:31,439
Speaker 1: Roy and Ryan, that's what they love, That's what they knew,

1319
01:15:31,479 --> 01:15:34,720
Speaker 1: that's what they did. So just explain now from teens

1320
01:15:34,760 --> 01:15:37,000
Speaker 1: point of view, how you look at that, You know,

1321
01:15:37,200 --> 01:15:38,800
Speaker 1: what you would say to hunters and fishermen as this

1322
01:15:38,840 --> 01:15:43,240
Speaker 1: company grows, like, we're with you, We've always been with you. Yeah,

1323
01:15:43,280 --> 01:15:47,240
Speaker 1: I mean, the the Tundra was designed around I mean,

1324
01:15:47,280 --> 01:15:49,599
Speaker 1: it works great for any type of hunting adventure you going.

1325
01:15:49,760 --> 01:15:52,960
Speaker 1: But the hard cooler was really designed and with with

1326
01:15:53,360 --> 01:15:56,120
Speaker 1: a lot of good features for fishing and being able

1327
01:15:56,120 --> 01:15:57,920
Speaker 1: to tie it down to a boat, being able to

1328
01:15:57,960 --> 01:16:00,680
Speaker 1: have a you know, a seat could on it, or

1329
01:16:00,720 --> 01:16:04,559
Speaker 1: the or the sea deck. Yeah, and so so there

1330
01:16:04,600 --> 01:16:07,479
Speaker 1: were a lot of features that that appealed to the

1331
01:16:07,880 --> 01:16:13,200
Speaker 1: hardcore fishing, you know, person and all those features didn't

1332
01:16:13,240 --> 01:16:15,880
Speaker 1: take away from it when you crossed over into hunting.

1333
01:16:15,880 --> 01:16:18,120
Speaker 1: And then we came out with the Tan cooler, which

1334
01:16:18,320 --> 01:16:21,200
Speaker 1: we thought appealed to more of the hunting buyer, you know.

1335
01:16:21,960 --> 01:16:25,040
Speaker 1: And uh, but yeah, I mean everything we did was

1336
01:16:25,240 --> 01:16:28,880
Speaker 1: every ad we did on television and print was all

1337
01:16:28,920 --> 01:16:31,639
Speaker 1: based around hunting and fishing, and over time it did

1338
01:16:31,760 --> 01:16:35,400
Speaker 1: we did to go beyond that. We still or I

1339
01:16:35,439 --> 01:16:37,559
Speaker 1: was talking to one of our long time TV guys

1340
01:16:37,600 --> 01:16:40,879
Speaker 1: today on the way over here, uh, in the fishing community.

1341
01:16:40,880 --> 01:16:43,760
Speaker 1: So we're still do that, but it just has we

1342
01:16:43,800 --> 01:16:47,360
Speaker 1: had to pick areas to focus on and eventually, you know,

1343
01:16:47,520 --> 01:16:50,559
Speaker 1: right now we have about six or seven markets that

1344
01:16:50,600 --> 01:16:55,719
Speaker 1: we actively advertised to. Yeah. Yeah, and I think from

1345
01:16:55,720 --> 01:17:00,680
Speaker 1: from my seat at the table, it's very much there is.

1346
01:17:00,800 --> 01:17:04,200
Speaker 1: Once you attach an ideology to something or get people

1347
01:17:04,320 --> 01:17:06,200
Speaker 1: excited around, hey, this is built for you. It's built,

1348
01:17:06,200 --> 01:17:08,360
Speaker 1: it's durable because you're gonna beat the crap out of it,

1349
01:17:08,439 --> 01:17:11,200
Speaker 1: like yeah, um, you just kind of return to him

1350
01:17:11,200 --> 01:17:14,800
Speaker 1: and say, still you yeah, still is still what of

1351
01:17:14,880 --> 01:17:17,320
Speaker 1: all the all the different outdoor activities, Roy and I

1352
01:17:17,360 --> 01:17:20,400
Speaker 1: are still I think that's focused on hunting and fishing

1353
01:17:20,400 --> 01:17:23,640
Speaker 1: ourselves and so that's who we are. Yeah. So I

1354
01:17:23,640 --> 01:17:25,320
Speaker 1: think that's why I like talking to you guys. That's

1355
01:17:25,320 --> 01:17:28,800
Speaker 1: the important thing. The company is what it is because

1356
01:17:28,840 --> 01:17:31,400
Speaker 1: you made it that way and you're still that way.

1357
01:17:31,479 --> 01:17:36,320
Speaker 1: That's right. And I would say that as we have

1358
01:17:36,479 --> 01:17:43,120
Speaker 1: expanded into these other markets, that that core consumer is

1359
01:17:43,280 --> 01:17:48,640
Speaker 1: still the hunter, the fisherman, the outdoorseman, and but it is.

1360
01:17:48,760 --> 01:17:51,240
Speaker 1: It is a little bit tough to expand into other

1361
01:17:51,400 --> 01:17:57,120
Speaker 1: markets and not alienate that that early adopter core consumer.

1362
01:17:57,280 --> 01:18:00,479
Speaker 1: And that's something we talked about every day. Is like, um,

1363
01:18:00,800 --> 01:18:04,519
Speaker 1: but it it's that's who we are. I mean, it's

1364
01:18:04,640 --> 01:18:07,040
Speaker 1: we we are that we are the early adopter. We

1365
01:18:07,080 --> 01:18:11,400
Speaker 1: are that core consumer. That's what who Ryan and I represent. Uh.

1366
01:18:11,439 --> 01:18:12,960
Speaker 1: The other question you get all the time is a

1367
01:18:13,040 --> 01:18:16,760
Speaker 1: price question. Um well, I think we've hopefully explained in

1368
01:18:16,760 --> 01:18:18,439
Speaker 1: this conversation a little bit wide is what it is.

1369
01:18:19,160 --> 01:18:22,479
Speaker 1: But you guys are again just regular dudes hunting and fishing,

1370
01:18:24,560 --> 01:18:26,880
Speaker 1: connecting with regular guys hunting and fishing. This was never

1371
01:18:26,920 --> 01:18:28,640
Speaker 1: a brand for people on yachts. It was never a

1372
01:18:28,640 --> 01:18:30,320
Speaker 1: brand for people had a lot of money to spend.

1373
01:18:30,720 --> 01:18:34,759
Speaker 1: It was a brand for the price came about more.

1374
01:18:34,800 --> 01:18:36,879
Speaker 1: You know, Roy and I didn't really have a business

1375
01:18:36,880 --> 01:18:41,840
Speaker 1: background in school, and so to me, the price more

1376
01:18:41,960 --> 01:18:43,599
Speaker 1: came out of, Hey, we want to build the best

1377
01:18:43,600 --> 01:18:47,840
Speaker 1: cooler possible. What is that in price gonna look like? Yeah,

1378
01:18:47,960 --> 01:18:50,799
Speaker 1: and so if we can find ways to add value,

1379
01:18:50,880 --> 01:18:55,080
Speaker 1: if if, whether whether whatever it might be, We're always

1380
01:18:55,120 --> 01:18:59,280
Speaker 1: going to look for ways for our pursuits. It was

1381
01:18:59,360 --> 01:19:02,040
Speaker 1: always about the best gear for our pursuits. And and

1382
01:19:02,080 --> 01:19:06,160
Speaker 1: I think when we when we're out either chasing redfish,

1383
01:19:06,240 --> 01:19:10,639
Speaker 1: tarpan or white tail or quill hunting for whatever reason,

1384
01:19:10,760 --> 01:19:13,320
Speaker 1: because that's your passion, you always want kind of the

1385
01:19:13,400 --> 01:19:16,280
Speaker 1: best gear for that those pursuits and that that could

1386
01:19:16,320 --> 01:19:21,040
Speaker 1: be a Sage fly rod or um, you know, a

1387
01:19:21,160 --> 01:19:26,559
Speaker 1: high end optics um, whatever that might be. But you know,

1388
01:19:26,880 --> 01:19:29,600
Speaker 1: and that that's kind of we took that same mindset

1389
01:19:29,680 --> 01:19:32,360
Speaker 1: to the cooler industry and if we can find ways

1390
01:19:32,439 --> 01:19:35,320
Speaker 1: to add value, we're going to add value. Unfortunately, it's

1391
01:19:35,320 --> 01:19:37,519
Speaker 1: gonna cost more and you have to charge more forward,

1392
01:19:38,120 --> 01:19:41,000
Speaker 1: and you know, the product is not forever because of

1393
01:19:41,040 --> 01:19:42,960
Speaker 1: the price point. It's not for everybody, but it is

1394
01:19:43,400 --> 01:19:46,960
Speaker 1: it is gonna be the best in class and it's

1395
01:19:46,960 --> 01:19:49,799
Speaker 1: gonna be the value add and it's going to be durable,

1396
01:19:50,040 --> 01:19:53,479
Speaker 1: and you know, high performance, high quality, well thought out

1397
01:19:53,479 --> 01:19:56,400
Speaker 1: design and engineering. I've been around you guys enough to know,

1398
01:19:56,520 --> 01:19:58,880
Speaker 1: like when somebody's wearing a pack or a pair of

1399
01:19:58,920 --> 01:20:01,680
Speaker 1: boots or something, the question it's always what's that? What

1400
01:20:01,640 --> 01:20:03,880
Speaker 1: are you wearing there? Yeah, because you want to have

1401
01:20:03,920 --> 01:20:05,800
Speaker 1: the best thing, because maybe that guy's got something better,

1402
01:20:05,800 --> 01:20:15,000
Speaker 1: he knows something about it. Yeah, Um, that's a that's anything, God, everything,

1403
01:20:15,360 --> 01:20:17,559
Speaker 1: it's all. It's it's fun to be kind of a

1404
01:20:17,600 --> 01:20:21,880
Speaker 1: gear head and kind of chase the the top of

1405
01:20:21,880 --> 01:20:26,920
Speaker 1: the line stuff for your pursuits. Yeah. Yeah. You guys

1406
01:20:26,960 --> 01:20:33,280
Speaker 1: have uh a boatload of kids now, yeah. Right, And

1407
01:20:33,280 --> 01:20:38,400
Speaker 1: I knew that congratulation on the fifth I didn't know about. Um,

1408
01:20:38,520 --> 01:20:42,160
Speaker 1: what would you tell your kids when they come of age?

1409
01:20:42,240 --> 01:20:43,559
Speaker 1: You know, what would you want to teach them from

1410
01:20:43,560 --> 01:20:46,160
Speaker 1: the Eddie story, your experiences? You know what's the first

1411
01:20:46,160 --> 01:20:48,320
Speaker 1: thing you might tell them that you learned? Ryan take

1412
01:20:48,320 --> 01:20:51,920
Speaker 1: a shot at Well. It's real tough to to to

1413
01:20:52,000 --> 01:20:53,920
Speaker 1: think about that, you know, the way Roy and I

1414
01:20:53,960 --> 01:20:57,599
Speaker 1: grew up out in the country, Yet twenty five miles

1415
01:20:57,600 --> 01:21:00,479
Speaker 1: from Austin with our dad growing up in the small business.

1416
01:21:00,560 --> 01:21:02,960
Speaker 1: I mean we had a you know, we had land

1417
01:21:03,000 --> 01:21:04,760
Speaker 1: leased right across the street from our house. We could

1418
01:21:04,800 --> 01:21:08,800
Speaker 1: go hunting before school in the morning. Uh. The way

1419
01:21:08,840 --> 01:21:12,800
Speaker 1: we grew up is hard for Roy and I to duplicate. Now.

1420
01:21:12,880 --> 01:21:16,080
Speaker 1: You know, we live in in Austin. Now we do

1421
01:21:16,160 --> 01:21:18,640
Speaker 1: all like we like Austin. I mean it's it's a

1422
01:21:18,640 --> 01:21:20,559
Speaker 1: great place to live, great place grew up, and we

1423
01:21:20,680 --> 01:21:22,920
Speaker 1: we have places to take the kids hunting and fishing

1424
01:21:22,960 --> 01:21:26,880
Speaker 1: and we do a lot of that. But you know, uh,

1425
01:21:27,200 --> 01:21:30,960
Speaker 1: it's it's hard to relate to Yetti now in our

1426
01:21:31,000 --> 01:21:33,640
Speaker 1: as our kids get a little older. Uh, you know,

1427
01:21:33,680 --> 01:21:36,599
Speaker 1: it's just not the same same environment that we grew

1428
01:21:36,680 --> 01:21:39,439
Speaker 1: up in with our dad seeing seeing this, you know,

1429
01:21:39,600 --> 01:21:43,080
Speaker 1: one or two man operation, you know, going to the

1430
01:21:43,120 --> 01:21:46,200
Speaker 1: trade shows, answering the phone, shipping stuff out, all that.

1431
01:21:46,320 --> 01:21:48,720
Speaker 1: Yet he just grew so far past that that it's

1432
01:21:49,000 --> 01:21:52,080
Speaker 1: like I'll, yeah, I'll bring some of my kids up

1433
01:21:52,120 --> 01:21:54,960
Speaker 1: to work from time to time, but they can't even relate.

1434
01:21:55,280 --> 01:21:58,200
Speaker 1: I mean, it's it's totally different. And I think the

1435
01:21:58,439 --> 01:22:01,799
Speaker 1: one thing that Ryan and I struggle with is we

1436
01:22:01,800 --> 01:22:04,719
Speaker 1: we grew up hunting across the street from my parents

1437
01:22:04,720 --> 01:22:09,599
Speaker 1: place on that least land and and if we found

1438
01:22:09,600 --> 01:22:12,280
Speaker 1: an eight pointer over there, like we were doing everything

1439
01:22:12,320 --> 01:22:14,960
Speaker 1: we can too, and it was like the season goal

1440
01:22:15,120 --> 01:22:18,280
Speaker 1: if you killed a hill country eight pointer. I say

1441
01:22:18,280 --> 01:22:19,720
Speaker 1: the same thing I used to when I grew up.

1442
01:22:19,720 --> 01:22:22,720
Speaker 1: It was like how many points it was. It was

1443
01:22:22,720 --> 01:22:25,160
Speaker 1: like it was he six, seven, Well, that's onto, that's

1444
01:22:25,200 --> 01:22:28,719
Speaker 1: not typical, the eight, that's typical. Nine, well that's not typically.

1445
01:22:28,800 --> 01:22:32,360
Speaker 1: That's all one. It's never the numbers are so much lower.

1446
01:22:32,960 --> 01:22:35,280
Speaker 1: So now Ryan and I have a place in South

1447
01:22:35,320 --> 01:22:39,679
Speaker 1: Texas and we you know, it's a white tail ranch

1448
01:22:39,880 --> 01:22:45,479
Speaker 1: and we're we're into chasing free ranging white tails and um.

1449
01:22:46,520 --> 01:22:51,280
Speaker 1: And but when I take my kids down there, it's,

1450
01:22:52,680 --> 01:22:57,120
Speaker 1: you know, there, it's not reality. It's there's it's the

1451
01:22:57,160 --> 01:22:59,439
Speaker 1: pursuit of chasing an eight pointer is not there. It's

1452
01:23:00,080 --> 01:23:03,320
Speaker 1: it's like, okay, let's go shoot a dough because I

1453
01:23:03,320 --> 01:23:08,040
Speaker 1: don't I don't want my son killing a whatever. It is.

1454
01:23:08,080 --> 01:23:10,280
Speaker 1: Shut out to Ben Bennion, by the way, I'm sure

1455
01:23:10,320 --> 01:23:15,639
Speaker 1: you're out there. We have the season is right around

1456
01:23:15,680 --> 01:23:18,320
Speaker 1: the course, and we've been getting some trail camp pigs.

1457
01:23:18,400 --> 01:23:21,000
Speaker 1: But but you know that they'll miss that they'll miss.

1458
01:23:21,240 --> 01:23:25,599
Speaker 1: Our kids are gonna miss the small business experience that

1459
01:23:25,680 --> 01:23:32,200
Speaker 1: we had, and they're gonna miss, like it's hard to

1460
01:23:32,280 --> 01:23:35,439
Speaker 1: duplicate even the hunting that we I mean we we

1461
01:23:35,439 --> 01:23:38,679
Speaker 1: were hunting on a budget as a kid. We were

1462
01:23:38,720 --> 01:23:42,200
Speaker 1: working our way up from hunting right across the street,

1463
01:23:42,240 --> 01:23:45,479
Speaker 1: trying to kill a hill country eight, getting invites from friends. Yeah.

1464
01:23:45,520 --> 01:23:47,920
Speaker 1: Then then then it's you know a friend that has

1465
01:23:47,920 --> 01:23:50,080
Speaker 1: a ranch that brings us, you know, brings us down

1466
01:23:50,120 --> 01:23:52,599
Speaker 1: and and just have to blast over a long weekend

1467
01:23:53,160 --> 01:23:56,599
Speaker 1: and then going on on day hunts down to South Texas.

1468
01:23:56,600 --> 01:23:59,280
Speaker 1: I remember doing some of that day bow hunts, you know,

1469
01:23:59,360 --> 01:24:03,040
Speaker 1: like a hunter hundred fifty dollars a day and maybe

1470
01:24:03,040 --> 01:24:05,360
Speaker 1: a kill fee, I don't know. And then after that,

1471
01:24:05,520 --> 01:24:07,519
Speaker 1: Roy and I we got to wait up to our

1472
01:24:07,680 --> 01:24:11,280
Speaker 1: our Texas Panhandle lease and that was unbelievable times. We

1473
01:24:11,320 --> 01:24:14,280
Speaker 1: had you know, eight other friends on there and men

1474
01:24:14,320 --> 01:24:16,400
Speaker 1: you look forward to the month in November, spent as

1475
01:24:16,479 --> 01:24:19,840
Speaker 1: much time there as you could, and uh, and and

1476
01:24:19,920 --> 01:24:21,720
Speaker 1: the way and then and now having our own place

1477
01:24:21,760 --> 01:24:24,320
Speaker 1: down in South Texas. Uh, it's just really you know,

1478
01:24:24,800 --> 01:24:27,920
Speaker 1: been the steps along the way and it's you know,

1479
01:24:28,240 --> 01:24:30,920
Speaker 1: running straight into our operation we have going on down

1480
01:24:30,960 --> 01:24:33,920
Speaker 1: South Texas. It's just h yeah, and so our kids

1481
01:24:33,920 --> 01:24:36,639
Speaker 1: are skipping all those steps that we took to get

1482
01:24:36,640 --> 01:24:40,880
Speaker 1: to South Texas. There are nothing more than having a

1483
01:24:40,920 --> 01:24:44,160
Speaker 1: big ranch. I just I just got to manage our kids,

1484
01:24:44,439 --> 01:24:49,080
Speaker 1: the kids expectations down there. And and I kind of

1485
01:24:49,080 --> 01:24:52,160
Speaker 1: wish I could duplicate what I had growing up of

1486
01:24:52,360 --> 01:24:57,000
Speaker 1: Like I mean, I remember the night before the opening day,

1487
01:24:57,720 --> 01:25:00,800
Speaker 1: I wouldn't I couldn't go to sleep either, I could

1488
01:25:00,920 --> 01:25:02,880
Speaker 1: go to sleep, and it was and it was the

1489
01:25:02,920 --> 01:25:05,080
Speaker 1: coolest thing. And the biggest thing across the street from

1490
01:25:05,120 --> 01:25:08,600
Speaker 1: our house was a shitty eight point and uh, I

1491
01:25:08,680 --> 01:25:11,719
Speaker 1: got the buckets full of skull cap spikes and stuff

1492
01:25:11,720 --> 01:25:14,080
Speaker 1: that are the coolest thing I ever saw. I just

1493
01:25:14,160 --> 01:25:17,519
Speaker 1: hope my kids will lose sleep before the opening day

1494
01:25:17,520 --> 01:25:19,920
Speaker 1: of deer season. Yeah, well, we hope they get rest.

1495
01:25:19,920 --> 01:25:24,080
Speaker 1: I mean, I wanted to be but yeah, that's the great,

1496
01:25:24,840 --> 01:25:26,680
Speaker 1: great thing to say, is it's like you'll never at

1497
01:25:26,760 --> 01:25:29,800
Speaker 1: least Roger at least your dad's around, Like you make

1498
01:25:29,840 --> 01:25:32,000
Speaker 1: them go work at flex Coders. Yeah, that's right, that's right,

1499
01:25:32,080 --> 01:25:33,640
Speaker 1: And that's what I should be doing. I should be

1500
01:25:33,680 --> 01:25:36,280
Speaker 1: sending them out to Driftwood where my where our dad

1501
01:25:36,400 --> 01:25:39,240
Speaker 1: still operates that business, and make them work in the

1502
01:25:39,280 --> 01:25:43,280
Speaker 1: business over the summers, a little taste of that. Yeah,

1503
01:25:43,600 --> 01:25:46,360
Speaker 1: that's a that's the interesting one. I've got a little

1504
01:25:46,360 --> 01:25:47,960
Speaker 1: one now and I think about that all the time.

1505
01:25:47,960 --> 01:25:53,000
Speaker 1: Of course I don't have but you you have access

1506
01:25:53,080 --> 01:25:57,439
Speaker 1: to to all these great pursuits through your industry. And

1507
01:25:57,520 --> 01:25:59,559
Speaker 1: if you, as your kid grows up in with you,

1508
01:25:59,640 --> 01:26:01,880
Speaker 1: with you around, it's not gonna be. It's not gonna

1509
01:26:01,880 --> 01:26:03,840
Speaker 1: be saying we're moving to Montana for very much so

1510
01:26:03,840 --> 01:26:05,679
Speaker 1: we can have no reality. We live in a place

1511
01:26:05,720 --> 01:26:08,240
Speaker 1: where we can just run over to the Galton River

1512
01:26:08,360 --> 01:26:11,519
Speaker 1: whenever we need to, or run off and hunting elk whenever.

1513
01:26:12,000 --> 01:26:14,679
Speaker 1: That's very much what I was hoping to achieve there.

1514
01:26:14,720 --> 01:26:17,559
Speaker 1: But that's it's funny how generationally, I mean, your kids

1515
01:26:17,600 --> 01:26:19,320
Speaker 1: are gonna be awesome. They're gonna be great, but they

1516
01:26:19,400 --> 01:26:22,000
Speaker 1: just won't have it. They won't have with you. And

1517
01:26:22,200 --> 01:26:25,920
Speaker 1: that's because you, you guys, had success, so that those

1518
01:26:25,920 --> 01:26:29,920
Speaker 1: are weird there. Um, is there any you know, what

1519
01:26:30,000 --> 01:26:32,479
Speaker 1: do you see for the future? This thing like you know,

1520
01:26:32,680 --> 01:26:35,639
Speaker 1: I'm having a I think we're both having a ton

1521
01:26:35,680 --> 01:26:38,800
Speaker 1: of fun being uh involved in yetting and kind of

1522
01:26:38,800 --> 01:26:41,400
Speaker 1: doing it at our own pace. But you know, our

1523
01:26:41,439 --> 01:26:44,680
Speaker 1: future is is a little bit of yetti and a

1524
01:26:44,680 --> 01:26:49,000
Speaker 1: little bit of you know, family first and pursuits and

1525
01:26:49,000 --> 01:26:52,320
Speaker 1: and you know, I think we're excited about this upcoming

1526
01:26:52,400 --> 01:26:55,400
Speaker 1: hunting season. I think, Ryan, what do you have lined up?

1527
01:26:55,400 --> 01:26:57,120
Speaker 1: I guess you just got let's go, let's we gotta

1528
01:26:57,160 --> 01:27:02,599
Speaker 1: tell some hunting stories. Ryan just got start. So Bryan

1529
01:27:02,640 --> 01:27:06,439
Speaker 1: took twelve years off from LK hunting. Yeah, last year

1530
01:27:06,479 --> 01:27:09,000
Speaker 1: I got a good, real good win last year, and

1531
01:27:09,040 --> 01:27:11,679
Speaker 1: I kicked the gears right up. The sheep hunting, Yeah,

1532
01:27:11,760 --> 01:27:14,280
Speaker 1: I had been about four or five years ago. I

1533
01:27:14,280 --> 01:27:19,280
Speaker 1: I started applying for every sheep tag there was and

1534
01:27:19,920 --> 01:27:22,799
Speaker 1: in the US, and I guess it's just the US,

1535
01:27:22,840 --> 01:27:25,600
Speaker 1: every state that had sheep that you could apply for

1536
01:27:25,760 --> 01:27:29,040
Speaker 1: those Western type hunts. And I've always been just hardcore

1537
01:27:29,080 --> 01:27:32,160
Speaker 1: white tail hunter, which you know obviously isn't very active,

1538
01:27:33,000 --> 01:27:35,240
Speaker 1: but it's a lot of fun. I really white tells

1539
01:27:35,280 --> 01:27:37,320
Speaker 1: my favorite thing to hunt. But I always kind of

1540
01:27:37,320 --> 01:27:38,879
Speaker 1: had in my back of my mind. I got buddies

1541
01:27:38,920 --> 01:27:41,799
Speaker 1: going to Africa and doing all kinds of other crazy stuff.

1542
01:27:41,840 --> 01:27:46,160
Speaker 1: But I had seen this um this book about sheep hunting,

1543
01:27:46,200 --> 01:27:49,360
Speaker 1: the kind of the old school sheep hunting called Great

1544
01:27:49,400 --> 01:27:51,519
Speaker 1: Sheep and Great Sheep Hunters, and it's a lot of

1545
01:27:51,560 --> 01:27:54,360
Speaker 1: old black and white photographs. I think it's by Robert

1546
01:27:54,400 --> 01:27:56,800
Speaker 1: Anderson's and it's kind of a coffee table book, but

1547
01:27:56,840 --> 01:28:01,200
Speaker 1: it's really about the old um you know, sheep hunters

1548
01:28:01,240 --> 01:28:03,519
Speaker 1: and and then some of these early days of sheep

1549
01:28:03,600 --> 01:28:06,920
Speaker 1: hunting and twenty one day hunt stuff like that. And

1550
01:28:06,960 --> 01:28:08,479
Speaker 1: so I thought it'd be neat to start putting in

1551
01:28:08,600 --> 01:28:10,759
Speaker 1: try to get try to draw one of these tags.

1552
01:28:10,880 --> 01:28:14,400
Speaker 1: And this last year I was actually quill hunting down

1553
01:28:14,439 --> 01:28:16,760
Speaker 1: to South Texas, got a text message saying, hey that

1554
01:28:16,840 --> 01:28:21,240
Speaker 1: I drew the the Toke tag in Alaska, which um

1555
01:28:22,040 --> 01:28:24,879
Speaker 1: to I guess it's maybe a wilderness area in Alaska

1556
01:28:24,960 --> 01:28:29,200
Speaker 1: was set aside in nineteen seventy four for for doll

1557
01:28:29,280 --> 01:28:33,200
Speaker 1: sheep management. And and you can't just the residents can't

1558
01:28:33,240 --> 01:28:35,680
Speaker 1: go buy a tag over the counter there. They do

1559
01:28:35,800 --> 01:28:37,920
Speaker 1: get preference in the draw system. But I think for

1560
01:28:38,040 --> 01:28:41,320
Speaker 1: my early season hunt, I think five out you know,

1561
01:28:41,400 --> 01:28:44,240
Speaker 1: five non residents drew this tag. I was one of them.

1562
01:28:44,280 --> 01:28:47,200
Speaker 1: So I felt real lucky to get it, and then I,

1563
01:28:47,640 --> 01:28:50,519
Speaker 1: you know, have to get in uh in shape for

1564
01:28:50,520 --> 01:28:52,800
Speaker 1: the hunt. People talk about being in sheep shape. Here

1565
01:28:52,920 --> 01:28:56,080
Speaker 1: here's the funny part of the story. How many how

1566
01:28:56,120 --> 01:28:58,519
Speaker 1: much weight did you lose? I lost twenty two pounds

1567
01:28:58,560 --> 01:29:01,519
Speaker 1: before I left. Give Ryan. Ryan has a lot of

1568
01:29:01,560 --> 01:29:04,080
Speaker 1: motivation to lose a little weight. And you know he

1569
01:29:04,120 --> 01:29:08,360
Speaker 1: wasn't overweight to begin with, but give him a sheep

1570
01:29:08,439 --> 01:29:12,080
Speaker 1: hunt to work towards and he loses. I heard all

1571
01:29:12,120 --> 01:29:14,680
Speaker 1: these stories from I heard like guys would come into

1572
01:29:14,680 --> 01:29:17,040
Speaker 1: the aspit like I was on I was hiking the

1573
01:29:17,439 --> 01:29:22,000
Speaker 1: Barton Creek trailing that I had my backpack on going

1574
01:29:22,080 --> 01:29:24,240
Speaker 1: up and down that in a hundred degrees. We did that,

1575
01:29:24,400 --> 01:29:26,800
Speaker 1: DJ and I did that years ago training and that's

1576
01:29:26,840 --> 01:29:29,360
Speaker 1: a that's a start training. I knew it would be

1577
01:29:29,439 --> 01:29:32,040
Speaker 1: miserable hunt or it would be tough to get through

1578
01:29:32,080 --> 01:29:34,840
Speaker 1: it without getting in better, without losing weight and getting

1579
01:29:34,920 --> 01:29:37,920
Speaker 1: better shape. And I always exercise a lot, but just

1580
01:29:38,000 --> 01:29:40,280
Speaker 1: kind of eat too much, eat whatever I want, and

1581
01:29:40,320 --> 01:29:42,559
Speaker 1: then you know, kind of let let myself go on

1582
01:29:42,680 --> 01:29:46,360
Speaker 1: that regard. But I started eating healthier, kind of lower

1583
01:29:46,439 --> 01:29:49,439
Speaker 1: carbs and and uh we had an app though, right,

1584
01:29:50,280 --> 01:29:53,280
Speaker 1: a nutrition app yeah. Yeah, so so my fitness Pal.

1585
01:29:53,400 --> 01:29:55,760
Speaker 1: That's the I actually ended up having a guy helped

1586
01:29:55,760 --> 01:29:57,200
Speaker 1: me out, and he wanted me to get going on

1587
01:29:57,240 --> 01:30:00,559
Speaker 1: my fitness Pal and and logging every thing you eat,

1588
01:30:00,560 --> 01:30:02,479
Speaker 1: and I did some of that. But really what I

1589
01:30:02,560 --> 01:30:06,160
Speaker 1: boiled down to is is eating just more you know,

1590
01:30:06,439 --> 01:30:09,160
Speaker 1: protein and fat and less carbs, and that the way

1591
01:30:09,240 --> 01:30:14,040
Speaker 1: to start drawing and most of your alcohol. Yeah. Uh

1592
01:30:14,080 --> 01:30:17,120
Speaker 1: and and exercising. Yeah. That the alcohol parts hard for

1593
01:30:17,160 --> 01:30:19,040
Speaker 1: a lot of people. I did okay with it, you know,

1594
01:30:19,360 --> 01:30:24,120
Speaker 1: you know it, Uh, not too much. I mean there

1595
01:30:24,160 --> 01:30:25,960
Speaker 1: was a couple of days, Uh did real good and

1596
01:30:26,000 --> 01:30:28,200
Speaker 1: efficient tournament that I was in, and I had a

1597
01:30:28,280 --> 01:30:33,400
Speaker 1: cheat cheat evening that evening there. But but uh, but overall,

1598
01:30:33,560 --> 01:30:37,120
Speaker 1: I enjoyed the process of gearing up for the sheep hunt,

1599
01:30:37,120 --> 01:30:39,960
Speaker 1: all the gear that goes into it, and then and

1600
01:30:40,000 --> 01:30:42,880
Speaker 1: then the training and then the eating healthier, losing the weight,

1601
01:30:42,920 --> 01:30:46,160
Speaker 1: the whole experience, and then the hunt went great. Uh

1602
01:30:46,760 --> 01:30:50,200
Speaker 1: you flew flew down your sheep guide? Yeah? From where

1603
01:30:50,240 --> 01:30:52,960
Speaker 1: was he based? Well, he you know, he he guides

1604
01:30:53,000 --> 01:30:55,439
Speaker 1: in in Alaska for about four or five months a year,

1605
01:30:56,080 --> 01:30:59,000
Speaker 1: and then uh, he's out of Idaho and so so

1606
01:30:59,080 --> 01:31:02,160
Speaker 1: you flew him. He Ryan flew him down to Austin too.

1607
01:31:02,280 --> 01:31:04,880
Speaker 1: We would call this unorthodox. Yeah, that was It's the

1608
01:31:04,880 --> 01:31:08,120
Speaker 1: first time anybody requested that. But in order to try

1609
01:31:08,160 --> 01:31:11,680
Speaker 1: to you know, everything you put in your pack, you know,

1610
01:31:11,760 --> 01:31:15,840
Speaker 1: accounts his weight, and uh, I wanted to be really organized,

1611
01:31:15,880 --> 01:31:17,280
Speaker 1: and so I felt like there was some guy I

1612
01:31:17,280 --> 01:31:19,240
Speaker 1: got a list of what I need to bring, but

1613
01:31:19,280 --> 01:31:20,920
Speaker 1: I still felt like there were some gaps in it,

1614
01:31:21,000 --> 01:31:23,400
Speaker 1: and how you pack the pack, how you get it

1615
01:31:23,439 --> 01:31:26,519
Speaker 1: to fit right, all that kind of stuff. So I

1616
01:31:26,560 --> 01:31:28,680
Speaker 1: bought his plane ticket. He came down, spend a day

1617
01:31:28,680 --> 01:31:30,519
Speaker 1: in half with me. We hiked up and down the

1618
01:31:30,520 --> 01:31:32,360
Speaker 1: steep of stuff we could find in Austin, got the

1619
01:31:32,360 --> 01:31:35,000
Speaker 1: pack all fitted right, knew what I could, you know,

1620
01:31:35,040 --> 01:31:37,840
Speaker 1: We went through all my gear, you know, obviously this

1621
01:31:37,920 --> 01:31:41,760
Speaker 1: is a month before the hunt, and got rid of

1622
01:31:41,800 --> 01:31:44,360
Speaker 1: the stuff that he didn't need because he's been doing

1623
01:31:44,400 --> 01:31:46,680
Speaker 1: this and and knows what you need and don't need.

1624
01:31:46,720 --> 01:31:49,719
Speaker 1: And that was as important as anything. And just showing

1625
01:31:49,760 --> 01:31:53,479
Speaker 1: how to pack up the pack right and uh, and

1626
01:31:53,720 --> 01:31:55,720
Speaker 1: that gave me a lot more confidence going into the

1627
01:31:55,800 --> 01:31:57,800
Speaker 1: hunt and who I was gonna be spending time with

1628
01:31:57,920 --> 01:32:02,280
Speaker 1: during the hunt. This guy his name is Brandon, and

1629
01:32:02,439 --> 01:32:05,000
Speaker 1: uh shout out the Brandon. I mean that, like, uh,

1630
01:32:05,200 --> 01:32:08,519
Speaker 1: I was saying telling somebody about that. I was like, yeah,

1631
01:32:08,600 --> 01:32:11,240
Speaker 1: the packing is good to would be comfortable, and you

1632
01:32:11,280 --> 01:32:13,080
Speaker 1: know what's on your back, but the time spent with

1633
01:32:13,080 --> 01:32:15,840
Speaker 1: the individual that you have to be stuck with for

1634
01:32:15,920 --> 01:32:17,960
Speaker 1: that amount of time is way more important than what

1635
01:32:18,040 --> 01:32:20,680
Speaker 1: you learned about packing. Yeah, yeah, so so and and

1636
01:32:20,720 --> 01:32:22,400
Speaker 1: that was nice to meet him and know what I

1637
01:32:22,439 --> 01:32:26,960
Speaker 1: was getting into before I traveled up to Alaska for

1638
01:32:27,000 --> 01:32:29,679
Speaker 1: a week potentially spent twelve days with him or whatever

1639
01:32:29,680 --> 01:32:33,160
Speaker 1: it was, so it uh, just make sure he's not

1640
01:32:33,320 --> 01:32:37,439
Speaker 1: you know, he likes jerky, it likes the right flavor

1641
01:32:37,479 --> 01:32:40,400
Speaker 1: mountain house. So it was a lot of fun. Had

1642
01:32:40,400 --> 01:32:43,960
Speaker 1: a great sheep hunt and uh uh you know my

1643
01:32:44,040 --> 01:32:47,000
Speaker 1: first super cub experience that oh you were nervous. You

1644
01:32:47,040 --> 01:32:49,439
Speaker 1: were very nervous about Yeah, you know, I don't like

1645
01:32:49,800 --> 01:32:53,560
Speaker 1: one pilot and me sitting right behind him. But it

1646
01:32:53,960 --> 01:32:59,439
Speaker 1: was real comfortable and uh enjoyed. Yes, all grizzly. Yeah,

1647
01:32:59,680 --> 01:33:02,639
Speaker 1: first time I think I'd probably camped in grizzly country,

1648
01:33:03,040 --> 01:33:07,160
Speaker 1: you know. Uh, and uh it was able to see

1649
01:33:07,160 --> 01:33:09,719
Speaker 1: one on opening day a sheep season that was pretty

1650
01:33:09,720 --> 01:33:13,800
Speaker 1: wild and uh, but overall just fun being up in

1651
01:33:13,840 --> 01:33:16,639
Speaker 1: that country, seeing all that, all the experience first time

1652
01:33:16,680 --> 01:33:20,440
Speaker 1: to Alaska and to experience all that that toke Wilderness

1653
01:33:20,520 --> 01:33:24,800
Speaker 1: area or management area and uh and to kind of

1654
01:33:25,840 --> 01:33:29,400
Speaker 1: you know, see what I had been reading about for

1655
01:33:29,439 --> 01:33:32,040
Speaker 1: so long and all these and all these sheep type

1656
01:33:32,080 --> 01:33:34,880
Speaker 1: books or picture books or whatever. To actually be there

1657
01:33:34,920 --> 01:33:37,840
Speaker 1: in that country was pretty special. Yeah, and you were saying,

1658
01:33:37,920 --> 01:33:40,599
Speaker 1: you're very happy to have drawn that tag and to

1659
01:33:40,600 --> 01:33:42,040
Speaker 1: have some way I mean it's you know, you can't

1660
01:33:42,040 --> 01:33:44,479
Speaker 1: say really earned the tag, but the way that you

1661
01:33:44,520 --> 01:33:46,840
Speaker 1: got the tag was was natural. And yeah, I mean

1662
01:33:47,200 --> 01:33:49,880
Speaker 1: some sheep punch you could just you know, pay to

1663
01:33:49,960 --> 01:33:51,800
Speaker 1: go on as part of an outfitter, and and I

1664
01:33:51,840 --> 01:33:54,760
Speaker 1: had to pay it. Alaska requires you to to to

1665
01:33:55,040 --> 01:33:57,479
Speaker 1: hire it outfit or before you even apply for the tag,

1666
01:33:58,160 --> 01:34:00,240
Speaker 1: or to have a contract signed with the out or

1667
01:34:00,280 --> 01:34:01,840
Speaker 1: so they won't let you go on your own if

1668
01:34:01,840 --> 01:34:04,920
Speaker 1: you're a nonresident, which I wouldn't want to go on

1669
01:34:05,000 --> 01:34:07,080
Speaker 1: own anyway. I was glad to have have this guide

1670
01:34:07,160 --> 01:34:12,880
Speaker 1: with me. But uh, it it was it was neat

1671
01:34:12,920 --> 01:34:16,280
Speaker 1: to draw draw that tag and and to be able

1672
01:34:16,320 --> 01:34:18,519
Speaker 1: to go on that hunt. It was such a limited

1673
01:34:18,800 --> 01:34:20,839
Speaker 1: amount of people that get to go into the token

1674
01:34:20,920 --> 01:34:23,760
Speaker 1: hunt sheet. So the question is is are you going

1675
01:34:23,800 --> 01:34:26,360
Speaker 1: to chase the other three sheep? I'd like to now,

1676
01:34:26,400 --> 01:34:28,040
Speaker 1: I wanted to see how this first hunt went, but

1677
01:34:28,080 --> 01:34:29,800
Speaker 1: I had such a such a good time, you know.

1678
01:34:29,880 --> 01:34:31,479
Speaker 1: I would like to try to figure out how to

1679
01:34:31,760 --> 01:34:36,040
Speaker 1: the desert Big Horn, yea desert Big Horn, Rocky Mountain

1680
01:34:36,080 --> 01:34:38,840
Speaker 1: Big Horn, and then the stone Sheep. I think is

1681
01:34:38,960 --> 01:34:43,040
Speaker 1: British Columbia. Ucon maybe it is all that country. I haven't.

1682
01:34:43,160 --> 01:34:45,439
Speaker 1: I was on We're Shooting to YETI film last year

1683
01:34:45,479 --> 01:34:48,000
Speaker 1: and was in the Northwest Territories for where doll Sheep

1684
01:34:48,040 --> 01:34:51,920
Speaker 1: were and uh a little bit east uh and in

1685
01:34:52,080 --> 01:34:55,280
Speaker 1: north of Ward stone sheep hang out, and um, that's

1686
01:34:55,320 --> 01:34:58,799
Speaker 1: when I first realized what that country is all about,

1687
01:34:59,080 --> 01:35:01,280
Speaker 1: you know, and that and that has to give you

1688
01:35:01,320 --> 01:35:03,320
Speaker 1: a perspective change. I mean, you guys from Texas, you're

1689
01:35:03,360 --> 01:35:05,840
Speaker 1: hunting the least property. I mean it's you know, if

1690
01:35:05,880 --> 01:35:08,360
Speaker 1: there's adventure down here, Rattlesnake's most are most of the

1691
01:35:08,400 --> 01:35:11,639
Speaker 1: adventure in Texas? Well, Like, did you come back from

1692
01:35:11,640 --> 01:35:13,680
Speaker 1: that with a different perspective on hunting or just your

1693
01:35:14,520 --> 01:35:16,519
Speaker 1: just a different, different type of hunting. I mean I

1694
01:35:17,320 --> 01:35:19,760
Speaker 1: don't want I love the white tail hunting. I love

1695
01:35:19,800 --> 01:35:22,519
Speaker 1: sitting and you know these days hunting particular deer that

1696
01:35:22,560 --> 01:35:24,880
Speaker 1: you find on on camera, which we used to it

1697
01:35:24,960 --> 01:35:26,800
Speaker 1: was also exciting when you went out there and had

1698
01:35:26,800 --> 01:35:29,120
Speaker 1: no idea what was gonna come out. But I found

1699
01:35:29,160 --> 01:35:31,680
Speaker 1: plenty of challenge and hunting deer off of off of

1700
01:35:32,520 --> 01:35:35,920
Speaker 1: trail camp photos. But being out there in the wilderness,

1701
01:35:35,920 --> 01:35:38,680
Speaker 1: seeing how insignificant you feel out there, how big that

1702
01:35:38,720 --> 01:35:42,240
Speaker 1: country is, and how you know you really don't want

1703
01:35:42,240 --> 01:35:45,000
Speaker 1: to make any mistakes. Ye, you feel there's exposure to it.

1704
01:35:45,160 --> 01:35:48,400
Speaker 1: There's like, uh, hunting in South Texas, you don't feel

1705
01:35:48,400 --> 01:35:51,960
Speaker 1: exposed at all. But out there with with the weather,

1706
01:35:52,760 --> 01:35:57,520
Speaker 1: with even though with the terrain, getting getting hurt out there,

1707
01:35:57,640 --> 01:36:00,920
Speaker 1: uh with bears, with even though matter how small the

1708
01:36:00,960 --> 01:36:04,679
Speaker 1: possibility is of getting attacked by bear or shark somewhere,

1709
01:36:04,720 --> 01:36:06,800
Speaker 1: you know it's still out you know, the thoughts out

1710
01:36:06,840 --> 01:36:08,600
Speaker 1: there in the back of your mind. Well, that's it,

1711
01:36:08,760 --> 01:36:11,559
Speaker 1: Like that's those singular things that happened. Like you're probably

1712
01:36:11,560 --> 01:36:13,720
Speaker 1: in more danger driving to the airport, for sure, you

1713
01:36:13,760 --> 01:36:15,400
Speaker 1: get eaten by a bear. But when you see I

1714
01:36:15,400 --> 01:36:17,760
Speaker 1: saw a bear, the same kind of same circumstances, like,

1715
01:36:18,680 --> 01:36:21,240
Speaker 1: that's too close, that's a mile away. I'm like, that's

1716
01:36:21,280 --> 01:36:26,160
Speaker 1: what I'm saying, it's too close. Um, and you shot

1717
01:36:26,200 --> 01:36:29,439
Speaker 1: a good sheet, Yeah I did. Uh. We uh were

1718
01:36:29,439 --> 01:36:33,160
Speaker 1: able to scout before the season opened, and we found

1719
01:36:33,680 --> 01:36:37,360
Speaker 1: three rams the first afternoon. We were out there. The

1720
01:36:37,479 --> 01:36:41,040
Speaker 1: next morning the season, uh, that was Thursday. Season opens

1721
01:36:41,040 --> 01:36:43,040
Speaker 1: on Friday, So Thursday we went out to try to

1722
01:36:43,040 --> 01:36:44,880
Speaker 1: get a better look at one of those rams, and

1723
01:36:44,920 --> 01:36:48,120
Speaker 1: while we were trying to get closer, we found another,

1724
01:36:48,360 --> 01:36:51,240
Speaker 1: you know, group or band of rams up here. Uh,

1725
01:36:51,320 --> 01:36:53,400
Speaker 1: kind of over our left hand shoulder. When we crossed

1726
01:36:53,400 --> 01:36:55,360
Speaker 1: the creek. We can see back up there. And we

1727
01:36:55,400 --> 01:36:58,200
Speaker 1: spent the We spent from nine am to nine pm

1728
01:36:58,240 --> 01:37:02,839
Speaker 1: glassing the watching these rams interact. That day, button heads

1729
01:37:02,960 --> 01:37:06,240
Speaker 1: messing with each other. Uh. And it was a pretty

1730
01:37:06,280 --> 01:37:09,120
Speaker 1: cold day. I was at killing time as we were

1731
01:37:09,120 --> 01:37:10,880
Speaker 1: glass and I would eat. You know, I'd been eating

1732
01:37:10,920 --> 01:37:13,240
Speaker 1: so healthy. I ate about three or four candy bars

1733
01:37:13,280 --> 01:37:15,960
Speaker 1: and little fruit snacks and kind of odd on the sugar.

1734
01:37:16,120 --> 01:37:18,760
Speaker 1: So I'm hopefully done with that. That's the worst part

1735
01:37:18,800 --> 01:37:21,600
Speaker 1: about the training for those mountain hunts. You train, you

1736
01:37:21,600 --> 01:37:23,320
Speaker 1: get real healthy and you're feeling good. Then you go

1737
01:37:23,320 --> 01:37:24,560
Speaker 1: on the hunt. They're like, well, here's a bag of

1738
01:37:24,920 --> 01:37:28,960
Speaker 1: dehydrated salty crap Snickers bar in the cana tuna. You're like,

1739
01:37:29,000 --> 01:37:32,639
Speaker 1: wait a minute. I spent my whole time eating eating

1740
01:37:32,720 --> 01:37:35,040
Speaker 1: right for this. Now I gotta eat salt pouches for

1741
01:37:35,400 --> 01:37:38,840
Speaker 1: so you know now that the sheep punts over this year,

1742
01:37:38,880 --> 01:37:40,720
Speaker 1: that was kind of a lot earlier than I'm used

1743
01:37:40,760 --> 01:37:43,000
Speaker 1: to start in the hunt. I'd like to get in

1744
01:37:43,040 --> 01:37:45,639
Speaker 1: a couple more red fishing trips on the fly rod

1745
01:37:45,680 --> 01:37:47,479
Speaker 1: and then dove season will be here in a week.

1746
01:37:48,439 --> 01:37:50,479
Speaker 1: Love walking around my house last night and there were

1747
01:37:51,760 --> 01:37:57,000
Speaker 1: flying circles. A good dove hunt for me? Is I

1748
01:37:57,080 --> 01:37:59,519
Speaker 1: mean top not? That as good as it gets? Well,

1749
01:37:59,800 --> 01:38:02,080
Speaker 1: that's why? Is that? That's why there's the YETI bucket

1750
01:38:02,640 --> 01:38:05,799
Speaker 1: because yourself, I always surmise, I'm like the reason that exists.

1751
01:38:06,000 --> 01:38:07,880
Speaker 1: We you know, we're working on a swivel seat for that.

1752
01:38:07,920 --> 01:38:11,599
Speaker 1: I heard about that and that's gonna be yea. And

1753
01:38:11,880 --> 01:38:17,559
Speaker 1: you know I hunt South Texas, Oklahoma and Kansas, and

1754
01:38:17,680 --> 01:38:21,439
Speaker 1: so Kansas season will get started here mid September. And

1755
01:38:21,479 --> 01:38:26,439
Speaker 1: then Kansas quail season opens up mid November and the

1756
01:38:26,600 --> 01:38:30,080
Speaker 1: all start hunting quail and Kansas around then and and

1757
01:38:30,160 --> 01:38:33,680
Speaker 1: transition into South Texas. That's something over the last our

1758
01:38:33,760 --> 01:38:36,599
Speaker 1: Our granddad was a big quel hunter, and we got

1759
01:38:36,640 --> 01:38:39,320
Speaker 1: to hunt a little bit with him when we were

1760
01:38:39,400 --> 01:38:42,519
Speaker 1: kids before he passed away. I got too old to hunt.

1761
01:38:43,240 --> 01:38:46,880
Speaker 1: But that's something that recently Ryan and I have uh

1762
01:38:47,120 --> 01:38:49,479
Speaker 1: kind of got back into. It's the quel honey out.

1763
01:38:49,760 --> 01:38:51,880
Speaker 1: I think I will return to Texas As every year

1764
01:38:51,920 --> 01:38:54,400
Speaker 1: if I can to hunt quail. Yeah, probably texting you guys,

1765
01:38:54,400 --> 01:38:57,240
Speaker 1: he was watching the dogs work, and this the whole,

1766
01:38:57,400 --> 01:39:00,400
Speaker 1: the whole atmosphere of falling around the dog and and

1767
01:39:00,479 --> 01:39:03,080
Speaker 1: anticipating that kevy rise is so much fun. And the

1768
01:39:03,120 --> 01:39:06,280
Speaker 1: quail populations in Texas, especially down where you guys are

1769
01:39:06,760 --> 01:39:09,320
Speaker 1: on your ranch, is unbelievable, so that you can walk around.

1770
01:39:09,360 --> 01:39:11,080
Speaker 1: I walked around there by myself a couple of times.

1771
01:39:11,080 --> 01:39:14,800
Speaker 1: The shot that doesn't quail. Hopefully we get another good year.

1772
01:39:14,840 --> 01:39:17,400
Speaker 1: We haven't been getting much rain down there this this

1773
01:39:17,680 --> 01:39:20,680
Speaker 1: spring or summer, so I'm not sure what that has

1774
01:39:20,720 --> 01:39:23,120
Speaker 1: done to the quail population. But we'll see how to

1775
01:39:23,200 --> 01:39:28,080
Speaker 1: keep them going. Yeah, well, boys, um, thanks for bringing

1776
01:39:28,080 --> 01:39:32,400
Speaker 1: me down to Texas well. Ride. You know, you're one

1777
01:39:32,400 --> 01:39:35,599
Speaker 1: of the one of the folks that made it happen.

1778
01:39:35,720 --> 01:39:37,799
Speaker 1: Like I said, a lot of good people at Yeddie

1779
01:39:37,800 --> 01:39:40,519
Speaker 1: and that's that's our that's the reason for our success.

1780
01:39:40,560 --> 01:39:43,960
Speaker 1: And you're just one of the good ones. Well, I

1781
01:39:44,000 --> 01:39:46,800
Speaker 1: appreciate that. And then and I look back. I was

1782
01:39:46,840 --> 01:39:50,240
Speaker 1: saying this in another podcast and something something like, do

1783
01:39:50,280 --> 01:39:52,000
Speaker 1: you look back on your life or stages like you

1784
01:39:52,040 --> 01:39:55,840
Speaker 1: guys have stages. You're a stepping stones, stepping stones right

1785
01:39:56,600 --> 01:39:58,479
Speaker 1: and if you're doing it right, everything the stepping stone,

1786
01:39:58,840 --> 01:40:03,040
Speaker 1: you're not falling off. Occasionally you fall up, just back up.

1787
01:40:03,080 --> 01:40:05,439
Speaker 1: But for me, this is like this. My son was

1788
01:40:05,479 --> 01:40:08,000
Speaker 1: born in this stay. My son will forever be a

1789
01:40:08,120 --> 01:40:12,479
Speaker 1: te which he's a Texan in Montigana. I'd be happy splits.

1790
01:40:14,200 --> 01:40:17,360
Speaker 1: He's giving me good. So I would say I generally

1791
01:40:17,680 --> 01:40:20,920
Speaker 1: this time my life was very much transformative and and

1792
01:40:21,240 --> 01:40:24,160
Speaker 1: part of oneting to have you on because I knew

1793
01:40:24,200 --> 01:40:29,200
Speaker 1: your story. Everybody should know it. Not because the three

1794
01:40:29,200 --> 01:40:31,400
Speaker 1: of us who wanted to buy coolers you should do that,

1795
01:40:31,960 --> 01:40:34,759
Speaker 1: but because it's a success story and you guys aren't.

1796
01:40:35,640 --> 01:40:38,520
Speaker 1: You're normal guys who love something and turned it into

1797
01:40:39,320 --> 01:40:43,080
Speaker 1: this massive success that have affected other people's lives, mind included.

1798
01:40:43,320 --> 01:40:45,920
Speaker 1: And so I think that's that's the story that matters,

1799
01:40:45,960 --> 01:40:50,000
Speaker 1: not you know why the cooler is so damned Durham. Well,

1800
01:40:50,040 --> 01:40:53,000
Speaker 1: thank you, Um, it's been a lot of fun and

1801
01:40:53,000 --> 01:40:54,880
Speaker 1: and uh, I wish you the best of luck on

1802
01:40:55,000 --> 01:40:57,439
Speaker 1: your next journey and thanks for your four years here

1803
01:40:57,439 --> 01:41:00,439
Speaker 1: in Texas. Yeah, come come hunt out with me. Will

1804
01:41:00,520 --> 01:41:02,160
Speaker 1: let's do it, Ryan, you got a lot of years

1805
01:41:02,200 --> 01:41:07,240
Speaker 1: to make up. Make up? All right? Thanks a thank you.

1806
01:41:09,200 --> 01:41:14,400
Speaker 1: That's it. That's all Episode number twenty seven in the books.

1807
01:41:14,800 --> 01:41:17,719
Speaker 1: Thank you to Roy Cedars. Thank you to Ryan Cedars

1808
01:41:18,160 --> 01:41:22,639
Speaker 1: for joining me at the Getty Flagship store in Austin, Texas.

1809
01:41:22,880 --> 01:41:27,080
Speaker 1: It's a great conversation. They have one of the craziest stories,

1810
01:41:27,439 --> 01:41:30,000
Speaker 1: not only in business but just in life for where

1811
01:41:30,000 --> 01:41:32,639
Speaker 1: they started and where they are now. And I can't

1812
01:41:32,640 --> 01:41:36,920
Speaker 1: wait to watch those boys and their company in the future.

1813
01:41:38,200 --> 01:41:39,920
Speaker 1: I think it was important to have that conversation for

1814
01:41:39,960 --> 01:41:43,960
Speaker 1: many reasons, but I just I want to be able

1815
01:41:44,000 --> 01:41:46,439
Speaker 1: to reflect all my time there and let you guys

1816
01:41:46,520 --> 01:41:50,400
Speaker 1: know was good folks. Uh. The Cedars brothers are and

1817
01:41:50,520 --> 01:41:54,400
Speaker 1: how important they are to me. So a couple of

1818
01:41:54,439 --> 01:41:56,719
Speaker 1: days after that podcast, I got in a U haul

1819
01:41:56,920 --> 01:42:02,040
Speaker 1: in Drew in Drew twenty six hours up as Bozeman, Montana.

1820
01:42:03,120 --> 01:42:06,719
Speaker 1: And uh, that's where we'll be for hopefully very long time.

1821
01:42:07,000 --> 01:42:09,679
Speaker 1: And so we'll have some news and coming podcasts about

1822
01:42:10,280 --> 01:42:13,439
Speaker 1: exactly why we're here and what we're doing with the

1823
01:42:13,479 --> 01:42:17,040
Speaker 1: podcast and what it will be a part of. That's

1824
01:42:17,080 --> 01:42:20,360
Speaker 1: coming very soon, very very soon, so hopefully you stick

1825
01:42:20,400 --> 01:42:23,960
Speaker 1: around for that. In the meantime, the Hunting Collective dot

1826
01:42:24,000 --> 01:42:28,880
Speaker 1: com articles, videos, of course, podcasts a lot of good ones.

1827
01:42:28,960 --> 01:42:31,759
Speaker 1: Check out all our Texas podcast starting with Wyman, Mensor,

1828
01:42:32,200 --> 01:42:37,599
Speaker 1: Russell Cunningham, Omar, Crispy Avila, and then this one. Uh.

1829
01:42:38,280 --> 01:42:40,360
Speaker 1: I want to close by saying thanks to Texas for

1830
01:42:40,439 --> 01:42:42,879
Speaker 1: having me, thanks for letting me live in your beautiful

1831
01:42:42,920 --> 01:42:48,040
Speaker 1: city of Austin and changing my life. We'll see you

1832
01:42:48,040 --> 01:43:10,240
Speaker 1: next time with Hunting Collector step and a