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Speaker 1: Wake that answer up in the morning.

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Speaker 2: Breakfast Club Morning.

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Speaker 3: Everybody is DJ Envy, Jess Hilarious, Charlamagne the guy. We

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Speaker 3: are the Breakfast Club. We got a special guest in

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Speaker 3: the building. We got the brother Russell Fletcher. Welcome, Brother, Welcome.

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Speaker 4: I appreciate you guys actually invite me to the show

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Speaker 4: and giving me the opportunity to come in.

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Speaker 1: It's a pleasure this morning.

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Speaker 3: Founder of Mishka Premium Vodka.

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Speaker 2: Yes, I just found a master.

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Speaker 4: Yeah, I am the Master's Stiller, Master Stiller of Mishka

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Speaker 4: Premium Vodka. The company's name is This Life Forever. Something

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Speaker 4: that I've held on to for a very long time.

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Speaker 4: It's been kind of kind of my thing as far

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Speaker 4: as just the way of life and also just being

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Speaker 4: able to make sure that I could just promote.

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Speaker 1: Good values, community based. We are alcohol driven, but we

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Speaker 1: make award.

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Speaker 4: Winning spirits and we try to figure out the best

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Speaker 4: ways to be able to give back to the community

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Speaker 4: and work in the community.

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Speaker 3: Now you're distill a reason in Pennsylvania, Allentown. That was

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Speaker 3: the day this weekend. Yeah, yeah, got like what fifteen

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Speaker 3: fourteen inches of snow.

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Speaker 1: DJ yep, it was it was pretty nastics to the brothers.

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Speaker 3: So let me ask you how you got How did

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Speaker 3: you get into liqum? Most people start off ether buying

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Speaker 3: or selling marketing, but you actually learned how to make it.

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Speaker 4: So I started off in amateur wine making, and I

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Speaker 4: learned how to make.

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Speaker 1: While I was in Stat nine.

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Speaker 4: Living in Stat nine, I learned how to make wine

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Speaker 4: in the garage from.

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Speaker 2: Italians moonshine call it you was making that.

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Speaker 1: It definitely wasn't legal at the time.

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Speaker 4: But at the end of the day, I did, you know,

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Speaker 4: kind of homing on my craft. I was finishing up

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Speaker 4: my nursing degree and I just want to switch. And

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Speaker 4: I say, hey, you know what, like I want to

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Speaker 4: make a little.

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Speaker 1: Bit more of an impact.

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Speaker 4: And the only way to make impact is what financially

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Speaker 4: impact things in order to be able to change things.

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Speaker 4: So with alcohol being a multi you know, trillion dollar market,

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Speaker 4: it's it was kind of the obvious. Seven years in

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Speaker 4: wine making amateur, won some awards, got my license, so

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Speaker 4: it wasn't actually illegal anymore. Right, I was no longer

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Speaker 4: selling selling product my sparkling one out of the back

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Speaker 4: of my Mercedes, and my mom helped me actually just

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Speaker 4: legitimize everything and get my license together.

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Speaker 2: How difficult was it to get your license?

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Speaker 1: Very difficult.

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Speaker 4: Again, you know, my mom just having just a bunch

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Speaker 4: of like city work experience, and she was diligent on

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Speaker 4: the paperwork. I was diligent on the marketing, and then

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Speaker 4: you know, obviously now I learned all the paperwork and

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Speaker 4: then so but difficult process.

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Speaker 1: They ask a lot.

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Speaker 4: You know, your partner is either the state and the

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Speaker 4: federal government, but always the federal government first. And you

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Speaker 4: guys kind of know how the federal government is. You know,

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Speaker 4: it could be a difficult process. And we didn't use

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Speaker 4: any lawyers, so we didn't use a lawyer to be

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Speaker 4: able to put the paperwork through for us. Normally you're gonna,

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Speaker 4: you know, pay a lawyer roughly about fifty to one

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Speaker 4: hundred thousand dollars just to be able to put a

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Speaker 4: paperwork through in order to be able to manufacture alcohol,

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Speaker 4: because there's a difference obviously and making a brand, owning

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Speaker 4: a brand and then actually manufacturing the alcohol and being

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Speaker 4: able to make sure that you have all the regulatory

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Speaker 4: things that are in place.

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Speaker 2: So when you used to make your own wine, you

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Speaker 2: had your grapes and what was in the tub with.

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Speaker 1: Right in the barrels, plastic barrels.

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Speaker 4: From went from crushing the grapes, then realizing that I

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Speaker 4: could actually buy the juice already crushed, and then we

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Speaker 4: started to scale. We were doing everything from NFL events,

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Speaker 4: a bunch of different events. But you know, it's an industry,

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Speaker 4: and it's not a lot of us in the industry.

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Speaker 4: So the larger that I got, you know, the way

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Speaker 4: my supplies were squeezing my you know, my margins just

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Speaker 4: a little bit. Because in Pennsylvania, you don't you know,

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Speaker 4: you normally don't have a vineyard. It's a cold state,

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Speaker 4: so you know, you would either get your grapes or

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Speaker 4: you get your juice from somewhere else, and then you

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Speaker 4: fermert the wine and then you would actually bring it

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Speaker 4: to bottle and from my bottling side of it to

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Speaker 4: my grapes. And then suddenly started to squeeze me out,

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Speaker 4: and uh, my finishing up my last year, just before

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Speaker 4: I went to my nursing, like my nurse, my nursing

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Speaker 4: like pre clinicals and my clinicals.

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Speaker 1: I decided that I had enough, and I thought that

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Speaker 1: I had.

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Speaker 4: A good foothold just within the wine industry and I

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Speaker 4: kind of had a little bit of brand awareness and

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Speaker 4: had some you know, industry experience, knowing that you know

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Speaker 4: behind music, fashion, but also at the same time.

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Speaker 1: Alcohol, that's what's gonna drive the party at the end

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Speaker 1: of the day.

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Speaker 4: So I wanted to make sure that I kind of

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Speaker 4: got into that and me surviving and having a license

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Speaker 4: in UH in the state in the Commonwealth UH based

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Speaker 4: on wine. They weren't even doing dual distillery license. So

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Speaker 4: I had one of the first three dual distillery license

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Speaker 4: dual winery and distillery license in the Commonwealth UH. And

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Speaker 4: then I started doing vodka. I met my wife, my

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Speaker 4: now wife. I was Ukrainian and I learned how to

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Speaker 4: make up. I learn how to make.

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Speaker 1: Vodka in the garage from Ukrainians.

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Speaker 4: So battalions with the wine, Ukrainians with the with the vodka,

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Speaker 4: and I'm here.

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Speaker 5: Well, congrats on They said, you're the most awarded black

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Speaker 5: owned spirits brand in the country.

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Speaker 1: That is a fact.

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Speaker 2: Break that down what those awards look like.

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Speaker 4: So so the oldest Wana spirits competition in the world

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Speaker 4: is the San Francisco World Spirits Competition. We're the only

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Speaker 4: black owned spirit with a double goal double gold this

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Speaker 4: one gold, this one, multiple silvers with these, so you know,

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Speaker 4: and we just just continue to get better.

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Speaker 1: So you know, you take.

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Speaker 4: A brand like something that's more famous, you know, like

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Speaker 4: an uncle Nearest, Our uncle nearest.

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Speaker 1: They've won multiple awards.

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Speaker 4: They are one of the top, you know, awarded Whiskies.

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Speaker 1: But at the same time, we've been getting.

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Speaker 4: Awards since twenty sixteen when I first actually dropped Mesha Honey.

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Speaker 3: The awards in the liquor business mean anything. And the

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Speaker 3: reason I asked that is, you know, I had all

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Speaker 3: the time that this one gets an award, this one

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Speaker 3: gets an award, But it always seems like regardless of

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Speaker 3: the awards, it's brand recognition is what people buy, right,

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Speaker 3: especially when you're dealing with, you know, people in the industry,

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Speaker 3: they just want what's the dopest thing, which is sad

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Speaker 3: sometimes because they could be drinking shit. But the ones

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Speaker 3: with the awards, nobody's necessarily nobody knows cater.

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Speaker 4: Right until you get a platform like this, which again,

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Speaker 4: you know, I'm thankful in a way because it kind

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Speaker 4: of sheds light because I chose not to go with

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Speaker 4: celebrity endorsements.

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Speaker 1: We are just a real story. This is my life.

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Speaker 1: I've been in this business for fifteen years.

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Speaker 4: We might not make you know what someone else makes,

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Speaker 4: but it's similar to remaining independent. I own my manufacturing,

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Speaker 4: I own ninety four percent of the company something like that.

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Speaker 4: And from an award standpoint of it, So the San

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Speaker 4: Francisco World Spirits competition is a blind tasting, so you're

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Speaker 4: not buying that. So getting a double goal is like

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Speaker 4: getting a Grammy in the industry as far as for us.

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Speaker 4: So when someone says that, whether it be Somalier or

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Speaker 4: whether it be somebody at the top of the food chain,

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Speaker 4: who's a major buyer, they want to know. And then

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Speaker 4: the first thing they ask is can I see that

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Speaker 4: print it? And obviously we have those things printed. So

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Speaker 4: it works for who we're feeding, which is the buyer,

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Speaker 4: but you know, it works a little bit different obviously

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Speaker 4: when it comes down to the recognition amongst the quote

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Speaker 4: unquote common.

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Speaker 5: People, why not do any celebrity in dodorship because we've

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Speaker 5: seen so many other people do it, you know, of course,

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Speaker 5: so Rock with Diddy or Casta Migos with George Clooney, Like,

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Speaker 5: why did you say, you know what?

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Speaker 4: I don't want to go that route because you know,

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Speaker 4: when you take when you take both of those situations right,

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Speaker 4: one it worked very very well. Billions were made, right,

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Speaker 4: that's well cast some ego's on that side. But also

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Speaker 4: as far as with I mean pufflicly, you know, I

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Speaker 4: mean he took it to billions of dollars. But also

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Speaker 4: at the same time, look at the parallels of what,

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Speaker 4: you know, what the situation ended up.

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Speaker 1: One thing could be a car crash.

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Speaker 4: The other thing could be you know, it could be

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Speaker 4: success and get out of the game.

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Speaker 1: Uh So for us, it's.

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Speaker 4: It's kind of like a blended of a Tito's route.

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Speaker 4: You got to think about it, right, Tito's owns, you know,

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Speaker 4: I mean, he owns.

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Speaker 1: The Voka market.

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Speaker 4: Right, twenty five years that they've been in business, it's

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Speaker 4: Tito's period.

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Speaker 2: I feel like they came out of nowhere too.

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Speaker 4: But they didn't though they but they did right in

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Speaker 4: general public. But in the industry we knew exactly what

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Speaker 4: it was. So I started to kind of just track

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Speaker 4: what we were doing and kind of just keep those

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Speaker 4: parallels there because at the end of the day, this

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Speaker 4: is generational wealth. I'm not looking for a quick sell

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Speaker 4: in the company. What I actually did was I end

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Speaker 4: up taking the company public on start Engine just to

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Speaker 4: be able to give it to people that were like

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Speaker 4: me who don't understand the industry. I mean, Tito's did

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Speaker 4: one point four billion dollars from twenty two to twenty three.

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Speaker 1: They paid roughly about four hundred and sixty.

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Speaker 4: Eight million dollars in operational fees and operational.

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Speaker 2: Costs with no celebrity endorsements, nothing.

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Speaker 4: Just quality of product and going to a domestic aspect

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Speaker 4: of it. Now, one thing that does set you know,

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Speaker 4: companies apart, is what.

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Speaker 1: What are your what's your relationship value?

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Speaker 2: Right?

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Speaker 4: So our relationship value is based on people who can

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Speaker 4: connect us with, you know, folks like you guys, but

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Speaker 4: also at the same time who can place us with

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Speaker 4: corporations uh, such as the Arramarks, such as the Marriotte,

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Speaker 4: such as the Hilton.

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Speaker 2: Uh.

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Speaker 4: These are corporate placements that we have. Will be in

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Speaker 4: Disney properties, come in may.

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Speaker 1: You very much. I appreciate it.

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Speaker 2: Now.

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Speaker 3: Even though that you get in these properties, and you

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Speaker 3: get in these restaurants, and you get into these establishments,

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Speaker 3: it's also people have to actually want the product or

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Speaker 3: not only that the businesses have to push the product. Now,

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Speaker 3: how do you fight through that?

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Speaker 4: So that goes back to the quality of the product

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Speaker 4: and the reason why I made the product. Used to

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Speaker 4: be a big fan of graand Maier, right, so loved

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Speaker 4: the Grand Mane for a good portion of my life,

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Speaker 4: and I wanted to be able to create something that

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Speaker 4: kind of kind of top Grand Magne, Right, So I

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Speaker 4: started working on a honey vodka. Now, when you take

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Speaker 4: the base of our products, the products are all natural,

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Speaker 4: the products are gluten free, there's no added sugars, there's

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Speaker 4: no added coloring into it. It's a quality product, and

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Speaker 4: it's a flavor product that ends off at eighty proof. Right,

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Speaker 4: normal flavor products they normally finish up roughly about seventy proof.

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Speaker 4: So what we've done is we've made almost a cocktail

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Speaker 4: in the bottle. So instead of doing five parts in

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Speaker 4: the cocktail, which is what dehydrates you, gives you that

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Speaker 4: sugar rush gives you that that taste in the back

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Speaker 4: of your mouth in the morning, gives you the headache,

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Speaker 4: we've kind of taken that.

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Speaker 2: Go ahead.

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Speaker 1: Man, I'm just like.

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Speaker 2: You're looking at your eyes and was like that taste

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Speaker 2: in the of your mouth and the.

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Speaker 6: Meaning that again, So what we what we did was

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Speaker 6: we completed it by making sure that you can only

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Speaker 6: add you do only need two parts as.

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Speaker 2: Far as in the contail.

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Speaker 4: So that's advantageous to a lot of these restaurants, these

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Speaker 4: corporate partners, because now they're saving on the cocktail juice, right,

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Speaker 4: they're saving on that mixture, the simple syrup. Uh. We

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Speaker 4: just try to just kind of just dumb it down,

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Speaker 4: but also be able to make it, you know, to

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Speaker 4: where there's value in it.

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Speaker 5: Also, well, what is it about the honey flavor? I

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Speaker 5: you've heard about the honey fleet? Was that the one

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Speaker 5: in the middle, the honey flavor? What about this one

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Speaker 5: that makes it stand up?

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Speaker 1: There's no honey flavored.

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Speaker 4: Vodka on the market that has the test of time.

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Speaker 1: But that right there is the product that I created.

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Speaker 2: First.

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Speaker 4: I didn't want to just go all the way on

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Speaker 4: the Tito's model, so I went with something that was

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Speaker 4: exclusive to me first and UH and that's that's been

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Speaker 4: the hit, that's our flagship. UH.

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Speaker 1: And then we bought out.

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Speaker 4: Then we then then I went to the to the unflavored,

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Speaker 4: which is also gluten free and kosher UH. And then

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Speaker 4: I went to UH to cranberry and now in the

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Speaker 4: spring of the summer. We'll be really he's seeing Mango

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Speaker 4: and Passion.

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Speaker 2: And yeah, you hooked up with the NBA too, right

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Speaker 2: in the seventy.

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Speaker 4: Six Yes, seventy six is. I've done multiple spots with

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Speaker 4: the seventy six is. It looks like via Ara Mark

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Speaker 4: will be programming in Wells Fargust Center coming for the

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Speaker 4: next season. That'll be coming, which would be pretty cool. Again, relationships,

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Speaker 4: you know, doing good in the community. We do a

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Speaker 4: bunch of just a bunch of stuff. As you mentioned

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Speaker 4: you were in Allentown. You know, I sit on every

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Speaker 4: single board, diversity board. I just try to just do

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Speaker 4: the best thing that I could possibly do it from

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Speaker 4: the community standpoint.

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Speaker 3: Ever, now, is it profitable?

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Speaker 4: Oh yeah, Like I said, you know, it's just like

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Speaker 4: owning your masters and being an independent you know, so

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Speaker 4: instead of my margins getting chopped out, our own distribution

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Speaker 4: and as a company, we owned distribution not only in Pennsylvania,

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Speaker 4: but we also own distribution in New Jersey.

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Speaker 3: So question, so, why was it so difficult for Diddy?

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Speaker 3: Didn't when he had his own tequil it and it

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Speaker 3: seems like he couldn't get distribution, He couldn't do it himself.

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Speaker 3: He was We've seen videos of him going liquor store

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Speaker 3: to liquor store, and it seemed like stores really didn't

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Speaker 3: want the product, right, because it was no distribution connected

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Speaker 3: to it. Why is it so difficult for people to

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Speaker 3: get their foot in the door, especially with him, because

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Speaker 3: you figured, like with him, it wouldn't be a problem

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Speaker 3: because he's Diddy. And this was before the as you said,

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Speaker 3: car crash.

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Speaker 4: Right, So we're legitimately less than one percent of the market, right,

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Speaker 4: just being minorities, right, We're legitimately less than one percent

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Speaker 4: in the market. So again, it's the difference between what

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Speaker 4: baggage you're carrying, right, versus Okay, here's the story of quality, right,

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Speaker 4: here's what our lineage is, Here's who our star face is,

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Speaker 4: and that's got to be the way people get connected.

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Speaker 4: I'm not saying you know obviously you know that that

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Speaker 4: people didn't want to be connected to Diddy, But there's

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Speaker 4: the Diddy angle and then there's the product.

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Speaker 1: It's you and you got to be able to have

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Speaker 1: that separate.

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Speaker 4: I always believe that if you're gonna take the product

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Speaker 4: just because of the fact that I've got a celebrity,

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Speaker 4: how many times, are.

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Speaker 1: You gonna buy that after the fact, you know, proposed quality.

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Speaker 1: It's always about the the you know, the value proposition.

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Speaker 5: Got you and you're uh, you're you're connected with like

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Speaker 5: music Fest.

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Speaker 4: Two music Fest, so we we are now so music

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Speaker 4: Fest is uh, we need you to come out there

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Speaker 4: and should come into Allantown. So we connected with music

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Speaker 4: Fest roughly about about two three years ago. Became a

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Speaker 4: small sponsor, blew it out of the water. The next

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Speaker 4: year we removed another vodka sponsor that was there, got

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Speaker 4: them out of there.

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Speaker 1: Then it was us and Jack Dan's for the main stage,

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Speaker 1: and then this.

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Speaker 4: Year will will be with the with the partner the

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Speaker 4: I don't think that we can say exclusive legally, but

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Speaker 4: we are the partner that's programming all of the vodka

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Speaker 4: for North and South Side. Music Fest does one point

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Speaker 4: three million people a year, which is which is an

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Speaker 4: excellent opportunity obviously to get liquids and lips.

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Speaker 2: How did that help the brand?

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Speaker 1: Was that your question?

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Speaker 5: No, that was just crazy, A great way to get

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Speaker 5: liquid to lips.

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Speaker 1: We trademarked that.

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Speaker 4: The reason right, but we trademarked that because that's been

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Speaker 4: our model. We want to be able to get liquid

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Speaker 4: to lips in order to be able for people we

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Speaker 4: feel like we can win after hands.

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Speaker 1: Down all the way around by doing that.

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Speaker 2: How did that help the brand? Is it just eyeballs?

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Speaker 4: So not only that, but we have tasting opportunities, which

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Speaker 4: is great, which allows people, you know, music Fest draws

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Speaker 4: people from the twenty thirty countries, you know, and naturally

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Speaker 4: and being able to get those sampling opportunities, being able

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Speaker 4: to get people to actually, you know, not only just

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Speaker 4: the brand side of it, but also at the same

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Speaker 4: time understand exactly who we are, be able to get

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Speaker 4: a little bit of a little knowledge that actually pushes

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Speaker 4: it forward, but also again you know, appropriate really getting

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Speaker 4: liquid to lips.

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Speaker 5: You know what's interesting, I feel like there's so many

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Speaker 5: people getting it right, so many black people getting it

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Speaker 5: right in the in.

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Speaker 2: The spirit business. But it's usually the people who aren't

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Speaker 2: relying on celebrity. It's think about up nerds when I

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Speaker 2: look at what y'all doing, you know what I mean?

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Speaker 1: But y'all, it's real work. And that's where you that

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Speaker 1: question that you asked, why is this so hard?

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Speaker 2: Right?

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Speaker 1: Because on the back end with a minority, right, with.

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Speaker 4: The super minority so the people who are the majority,

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Speaker 4: they're controlling this, and they've been controlling this for a

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Speaker 4: very long time.

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Speaker 1: So if someone's gonna let you in.

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Speaker 4: To their exclusive club, they kind of want to know

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Speaker 4: that you're going to do the work that's going to

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Speaker 4: back that up. So to your point, you know, saying

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Speaker 4: that the people who are finding success are the people

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Speaker 4: who are actually not taking a celebrity route black people

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Speaker 4: who are finding success.

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Speaker 1: That's the primary difference.

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Speaker 4: The primary difference is we're getting in front of these

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Speaker 4: distributors and saying, hey, look, you know, I want you

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Speaker 4: to take my product, and here's my capacity. It was

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Speaker 4: difficult for anybody to even give me a meeting, you know,

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Speaker 4: I would say before the pandemic, Before the pandemic, we

375
00:17:08,840 --> 00:17:10,840
Speaker 4: were trying to get into different places. We were obviously

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Speaker 4: owning our distribution in the state of Pennsylvania, but at

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Speaker 4: the same time, nobody wanted to hear us. You know,

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00:17:16,880 --> 00:17:18,960
Speaker 4: right after the pandemic we won our first double goal.

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Speaker 4: You know, during the pandemic or right before the pandemic,

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00:17:21,800 --> 00:17:25,199
Speaker 4: we won our first goal. Then we became the largest

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00:17:26,119 --> 00:17:30,400
Speaker 4: craft distillery to produce hand sanitizer. I mean, we made

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Speaker 4: you know, We made a bunk of money just doing that.

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Speaker 4: I dumped all the money back into the company, but

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00:17:34,880 --> 00:17:39,439
Speaker 4: we fed everything from frontline workers with meals. We we

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Speaker 4: donated tons of hand sanitizer to our local hospitals. We

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Speaker 4: sold a bunch of hand sanitizers to FedEx ups, the

387
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Speaker 4: post office, Comcast, and like again, that started getting us

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Speaker 4: media attention. With that media attention, you know, I took

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Speaker 4: it and we ran with it, and you know, and

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Speaker 4: now we're here at this point.

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Speaker 5: So and I feel like it's something like the products

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00:18:02,359 --> 00:18:05,000
Speaker 5: to sell itself, right, Like I think, you know, with Sarak,

393
00:18:05,359 --> 00:18:07,000
Speaker 5: it was something that people liked.

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00:18:07,040 --> 00:18:08,479
Speaker 2: The culture gravitator towards it.

395
00:18:08,680 --> 00:18:12,959
Speaker 5: True, they didn't necessarily gravitate towards their leon, right Castle Migos.

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00:18:13,000 --> 00:18:15,879
Speaker 5: People likeds like like you can just a lot of

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00:18:15,880 --> 00:18:17,359
Speaker 5: these things you can just see organically.

398
00:18:17,359 --> 00:18:19,960
Speaker 2: Like I didn't know who was behind Tetos. I'm just like, it's.

399
00:18:19,800 --> 00:18:22,880
Speaker 5: Teetos everywhere everywhere, so clearly people just like it. Right,

400
00:18:22,920 --> 00:18:24,920
Speaker 5: So it's like it no't matter what celebrity you are.

401
00:18:25,160 --> 00:18:26,359
Speaker 5: If people don't like it, they don't like it.

402
00:18:26,400 --> 00:18:28,120
Speaker 3: So I think it also in marketing too, because even

403
00:18:28,119 --> 00:18:30,280
Speaker 3: with vodka, if you have to go to a bar

404
00:18:30,440 --> 00:18:32,119
Speaker 3: or a club or even in the lobby, a lot

405
00:18:32,160 --> 00:18:33,760
Speaker 3: of people just say, let me get a Voka cranberry,

406
00:18:33,800 --> 00:18:35,159
Speaker 3: let me get a Voka sprite, or let me get

407
00:18:35,160 --> 00:18:35,720
Speaker 3: a vodka thing.

408
00:18:35,800 --> 00:18:37,160
Speaker 2: So it also plays in.

409
00:18:37,359 --> 00:18:40,080
Speaker 3: Your relationship with a lot of these businesses and restaurants

410
00:18:40,080 --> 00:18:41,879
Speaker 3: because you want to make sure when they're asking for

411
00:18:41,960 --> 00:18:44,359
Speaker 3: a vodka cranberry that that yours is there, Yours is

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00:18:44,359 --> 00:18:45,520
Speaker 3: the one, that's the one.

413
00:18:45,600 --> 00:18:48,080
Speaker 4: But hence you notice how you went to that most

414
00:18:48,119 --> 00:18:51,679
Speaker 4: poor cocktail in the world, vodka cranberry. So when you

415
00:18:51,720 --> 00:18:54,640
Speaker 4: take a vodka Amishka vodka cranberry, now you just added

416
00:18:54,680 --> 00:18:55,200
Speaker 4: sold on to.

417
00:18:55,119 --> 00:18:56,320
Speaker 3: You gotta mix it, you gotta shake it.

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Speaker 1: No, it's just no, it's it's clean, it's clear.

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00:19:01,119 --> 00:19:02,680
Speaker 2: Yeah, we appreciate it.

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00:19:02,760 --> 00:19:05,200
Speaker 5: And you got a partnership with Lee High Valley Children's Hospital.

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00:19:05,320 --> 00:19:07,600
Speaker 2: Yes, how the hell did that work? So we're not

422
00:19:07,640 --> 00:19:07,960
Speaker 2: giving the.

423
00:19:09,320 --> 00:19:13,280
Speaker 4: Okay, but what we are but we are basically trading

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00:19:13,400 --> 00:19:16,840
Speaker 4: the sales for cocktails and it's going back into our

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00:19:16,840 --> 00:19:18,000
Speaker 4: local children's hospital.

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Speaker 1: So that's a blessing.

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00:19:19,560 --> 00:19:23,320
Speaker 5: Yeah, well man, how do how do we support Michiga?

428
00:19:24,320 --> 00:19:26,520
Speaker 1: I mean, look, we've got multiple ways.

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00:19:26,800 --> 00:19:30,520
Speaker 4: Our website is Mishka Premium Vodka dot com.

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00:19:30,600 --> 00:19:31,920
Speaker 1: We're still again.

431
00:19:32,240 --> 00:19:34,840
Speaker 4: Like I said, we we kind of gave public offering

432
00:19:34,960 --> 00:19:37,200
Speaker 4: just to be able to get folks like us involved.

433
00:19:37,720 --> 00:19:41,320
Speaker 4: But also at the same time at drink Mishka is

434
00:19:41,960 --> 00:19:45,080
Speaker 4: our handles across social media, so all those things are

435
00:19:45,080 --> 00:19:46,720
Speaker 4: good ways to be able to kind of plug in

436
00:19:46,720 --> 00:19:47,400
Speaker 4: and play for us.

437
00:19:47,640 --> 00:19:50,360
Speaker 3: All right, well, we appreciate you for joining us. Russell Fletcher,

438
00:19:50,880 --> 00:19:53,200
Speaker 3: founder of Michka Premium Vodka, Thank you, brother.

439
00:19:53,119 --> 00:19:53,359
Speaker 5: Thank you.

440
00:19:53,400 --> 00:19:54,040
Speaker 1: I appreciate you.

441
00:19:54,040 --> 00:19:56,399
Speaker 2: Guys. It's the breakfast clog, good morning wake that as

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00:19:56,640 --> 00:19:59,000
Speaker 2: up in the morning breakfast club