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Speaker 1: Hello, I'm Scottsman, I'm Evan Novie Williams, and I'm Michael

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Speaker 1: bar This is the Bloomberg Business of Sports podcast for

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Speaker 1: we Evin and I did this part without a script. Bunty,

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Speaker 1: you're holding a script. I said hello. Evan said hello,

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Speaker 1: no script, I remember my name. Well done. All right,

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Speaker 1: we're going to explode big money issues in the world

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Speaker 1: of sports. You guys are good, Yeah right, this is

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Speaker 1: this is a professional operation. Before we get into the topics.

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Speaker 1: I got to bring this up ahead because Evan, you know,

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Speaker 1: there was a moment I just found this out. Evan

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Speaker 1: wasn't here, but at one point I want to ask, even,

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Speaker 1: why don't you like my cat video? Man? I saw

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Speaker 1: you didn't listen, did you at all? I was all, here,

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Speaker 1: there's no secrets, said and said it out loud. Mann.

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Speaker 1: Remember the quote. I don't remember the quote. And you

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Speaker 1: turned to me and said, I may have to unfollowed Bar.

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Speaker 1: That was the quote. Yeah, now, what's wrong with a

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Speaker 1: cute kid? But I'm not gonna deny it. I said it.

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Speaker 1: I'm not going to go with the nowhere collections. I

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Speaker 1: remember having the conversation. Not a cat video, guy, I

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Speaker 1: follow you for your sports insights, not not for cute

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Speaker 1: cats getting tickled or cats that look like owls. I

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Speaker 1: think he's what it was. It's, by the way, the

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Speaker 1: cat was the cat, the owl was the owl. I

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Speaker 1: didn't even get it. I mean, there was a cat

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Speaker 1: and an owl, and you asked which one was the cat?

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Speaker 1: What was He pulled the ears back the cat and

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Speaker 1: it looked like the owl, and I'm like, it was

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Speaker 1: nothing like the Alright, I'll refrain from from those. I

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Speaker 1: will not follow you though. Yeah, one one more chance?

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Speaker 1: How many strikes? One strike? That's one strike? Al right,

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Speaker 1: so you're gonna say that bars making a comeback, much

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Speaker 1: like thank you p G a win for raise your

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Speaker 1: hands in the studio, raise your hand if you really

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Speaker 1: ever thought Tiger would win again? No hands up, no

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Speaker 1: hands up something. He was a mess, well yeah, I

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Speaker 1: mean physically mentally, I mean he was. There was a

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Speaker 1: lot that he went through. I mean, I'm not gonna

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Speaker 1: do with the divorce and pulled over with the d

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Speaker 1: u I and the back injuries left and right, surgury injuries,

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Speaker 1: and by the way, the increased competition these younger gender,

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Speaker 1: the younger generation who understood that you better be in

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Speaker 1: shape to be a golfer. Like everybody sort of got

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Speaker 1: that v back now like Tiger was like, you know,

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Speaker 1: you better be an athlete if you're gonna play golf

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Speaker 1: and you want to win at the highest level. The debate,

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Speaker 1: I mean, you saw the whole thing swell the interest

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Speaker 1: in Tiger. Nobody else matters even now is this good

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Speaker 1: or bad for golf? Tiger's back, but he is at

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Speaker 1: a certain age. Nobody else resonates it's not bad obviously,

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Speaker 1: even if you have one star in your support. If

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Speaker 1: the star is winning, that's better than the star not winning.

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Speaker 1: It reveals this underbelly of softness that might with nobody close.

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Speaker 1: I mean, has Durant has Steph has that. You know,

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Speaker 1: there's there's there's multiple stars. I don't care what you say.

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Speaker 1: There's one star in golf. One Yeah. I don't think

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Speaker 1: this is great for for for professional golf moving forward.

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Speaker 1: This is the last individual tournament on the schedule. Now

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Speaker 1: we're heading into the Ryder Cup, which Tiger is playing in.

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Speaker 1: But it's not like this is really going to ride

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Speaker 1: its way into the Masters, or are the British Open.

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Speaker 1: If Tiger is not playing well early in next season.

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Speaker 1: This is all going to like it's ruling. You know,

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Speaker 1: that was really far Again once again, Evan is too

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Speaker 1: young for reference. But what But I've never seen a

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Speaker 1: crowd on the course the way they followed Tiger. I

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Speaker 1: am never from Tiger. I mean I I have walked

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Speaker 1: the galleries of Tiger Woods. I've walked in Augusta. I've

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Speaker 1: been in San Diego at Tory Pines on one leg.

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Speaker 1: I was behind him on the tea box and the

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Speaker 1: people were going nuts, they go, I mean, he is

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Speaker 1: just so much more popular than any other golf are

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Speaker 1: out there that I don't know. I obviously his dominance,

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Speaker 1: you can't replicate that, But how do you replicate the affinity?

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Speaker 1: Is was it just the winning? What? What was it?

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Speaker 1: That's how do you replicate even a little bit of it.

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Speaker 1: I think it's more than just the winning. I think

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Speaker 1: it's you know, the everybody loves an underdog, and Tiger

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Speaker 1: Woods went from the best, most dominant force in sports

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Speaker 1: to being the underdog. You know, he he became relatable.

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Speaker 1: He was unrelatable for the the entire part of his

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Speaker 1: dominant career. And don't call it a comeback music. Right

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Speaker 1: here underneath the show as e Been is gonna wax poetic.

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Speaker 1: The thing people always loved about Phil is that watching

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Speaker 1: Phil play golf, you kind of felt like you were

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Speaker 1: watching a better version of the golfer. You were right,

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Speaker 1: making mistakes and trying to do too much, yeah, pot belly, etcetera.

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Speaker 1: I think for all the golfers out there who might

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Speaker 1: have back problems, you know, who take swings sometimes and

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Speaker 1: grimace when their back goes a little it off, Tiger

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Speaker 1: Woods has suddenly become a relatable figure, and that makes

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Speaker 1: him a lot more popular. I can't relate to Tiger

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Speaker 1: at all. He's just so dark good. But it's unbelievable

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Speaker 1: he had so much torque. That's part of the reason

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Speaker 1: why he's got so much. Yeah, all that torque is like,

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Speaker 1: that's eventually your body's gonna say, WHOA so from I

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Speaker 1: assume you're not speaking from experience, but you're just figuring.

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Speaker 1: That's what I heard a great line the other day.

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Speaker 1: Some guy said, it's really bad when you make the

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Speaker 1: same noise getting up from the couch that you used

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Speaker 1: to make moving it. Like, that's what I feel like,

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Speaker 1: That's that's what I feel like we're at and Tigers

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Speaker 1: out there and winning tournaments. From a business standpoint, he

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Speaker 1: lost a lot of sponsors in the past five years.

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Speaker 1: A few have stuck by him, notably Nike, which is

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Speaker 1: still his his his shirt and apparel. Uh do you

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Speaker 1: think we're gonna see a number of companies now flocking

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Speaker 1: back to Tiger Woods? All these reasons that we're talking about.

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Speaker 1: He's he's older, He's not going to be winning tournaments

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Speaker 1: for another ten years, regardless of how good this comeback is. Uh,

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Speaker 1: do you think we see more companies coming back to him?

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Speaker 1: His stable right now is tiny, some it's not big, Yes, some.

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Speaker 1: I don't think he's going to have the sort of

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Speaker 1: avalanche influx. But people, we may see another car that

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Speaker 1: another car he had the Buick, right, I think might

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Speaker 1: be coming back. That wouldn't surprise me if they did.

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Speaker 1: Tiger cruising up Augusta skylock leather you just mixed, I know,

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Speaker 1: but doing the Christ any chance I got a chance

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Speaker 1: to say it, though, I'm gonna take it. I don't

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Speaker 1: care whether or not it's actually but I think it's

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Speaker 1: gonna happen. I think he's gonna get, you know, at

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Speaker 1: least a car dealer, dealership for a car makers, Worth,

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Speaker 1: mentioning also that the timing of this works very well

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Speaker 1: for Turner Sport. That's right, this is what I want

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Speaker 1: to see. Tiger and Phil. Yeah, Tiger and Phil have

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Speaker 1: this showdown over Thanksgiving weekend. It's a one on one,

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Speaker 1: eighteen holes. They're playing for nine million dollars. Have you

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Speaker 1: seen the odds at all? We're gonna have odds on this,

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Speaker 1: and there are They think Tiger was a slight favorite before,

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Speaker 1: he might even be a bigger favorite now. Um, but

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Speaker 1: you know this is perfect for Turner. They're they're trying

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Speaker 1: to get golf fans to open their wallets to watch this,

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Speaker 1: which is something they have never done for the Masters.

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Speaker 1: We don't have a price yet, all right, So does

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Speaker 1: the price go up? I was told today that the price, Uh,

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Speaker 1: Tiger's winning would not affect the price. I'm sure that

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Speaker 1: was I'm sure that was set in the contract. They

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Speaker 1: haven't been announced what it is. But let's let's play guest.

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Speaker 1: Let's play guess. I'm gonna say, uh nine, I'm at

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Speaker 1: sixty nine and I'm at nine. Want to I guess

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Speaker 1: I want to go? I think sixty nine way too high.

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Speaker 1: A big fight, like a big fight golf fans are

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Speaker 1: not you. I mean they get the Masters for free.

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Speaker 1: They every year, and they get it without commercial you know,

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Speaker 1: they're they're used to having the biggest events being easy

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Speaker 1: to get to. A right maybe, I'm huh, didn't I

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Speaker 1: didn't check with David leaving first though. I feel like

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Speaker 1: you cheated. You talked to you talked to the turner folks,

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Speaker 1: I didn't. That's a lot of money. Almost seventy bucks,

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Speaker 1: way to go bar, Yes, almost seventy Why would I

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Speaker 1: want to pay seventy dollars to see Tiger and Phil

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Speaker 1: when I can see the Masters for free? Yeah? Well,

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Speaker 1: why would you want to pay ten bucks? Why would

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Speaker 1: you want to pay twenty? What's it worth to you?

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Speaker 1: That's my point is what's what's the interest level in

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Speaker 1: this thing? Yeah? I think I think on the lower

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Speaker 1: number or fewer people, bigger number the former, I think you.

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Speaker 1: I think you want a price that enough people look

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Speaker 1: at it. The reason I said just under ten dollars

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Speaker 1: is I think if it's a single digit number, that's

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Speaker 1: the kind of thing people can look at and be like, oh,

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Speaker 1: that's not It also brings people to If the strategy

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Speaker 1: is to bring people to the platform. You get people

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Speaker 1: comfortable on the streaming service or wherever it's going to be. Yeah, maybe, yeah, yeah, yeah, Okay,

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Speaker 1: all right, I was wrong. We're not going to edit it.

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Speaker 1: I'll just take the ail on this one. Yeah, come back,

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Speaker 1: all right, here we go. Alright, that's a lot of talking.

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Speaker 1: What else we got we got to talk about? I

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Speaker 1: can I use my fella? Go AHEADA. So you think

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Speaker 1: they're gonna play here in the US, Well, I was

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Speaker 1: all high Barthelona was gonna play Girona. I'm gonna use

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Speaker 1: my accent again in Miami, Miami. And now the Spanish

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Speaker 1: league La Lega is like, well the Spanish Federation rather

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Speaker 1: say oh no, no, no, not so fast. You know,

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Speaker 1: we're not so sure if this is good for US.

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Speaker 1: Uh evan, any chance you get to export? Senor Messi,

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Speaker 1: you do it, don't you? I think it will happen

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Speaker 1: to give listeners kind of the backstory real quick. The

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Speaker 1: uh LA Liga, the Spanish league, sold its commercial rights

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Speaker 1: in the US recently, a fifteen year deal to Relevant,

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Speaker 1: which is owned by Stephen Ross, the owner of the

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Speaker 1: Miami Dolphins, and part of that sale, part of the

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Speaker 1: pitch by Relevant was that. You know, they operate the

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Speaker 1: i c C that tournament every summer where European teams

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Speaker 1: travel around the world. They're not sure they're not league games.

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Speaker 1: They did a Barcelona Real Madrid game in Miami last year.

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Speaker 1: It was a huge success. People down there said it

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Speaker 1: was bigger than the Super Bowls they've hosted down classic Um.

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Speaker 1: Part of the pitch from relevant was, hey, we can

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Speaker 1: we can help put on a regular season the Legua

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Speaker 1: game here in the US for American fans, very similar

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Speaker 1: to what the NFL does in London every year or

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Speaker 1: what the NBA does, and it's occasionally dominant. You just

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Speaker 1: needed the one, like nobody cares about, Let's be honest,

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Speaker 1: is going to be here playing People want to, Yeah,

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Speaker 1: And it's drawn some criticism from folks across the European

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Speaker 1: soccer world. I think Gianni Infantino, the FIFA even spoke

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Speaker 1: about it recently. The players don't seem to be particularly

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Speaker 1: excited about it. But as we know, and we talked

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Speaker 1: about all the time, you know, this is a this

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Speaker 1: is a business opportunity here. So I got to play

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Speaker 1: this weekend and then go back and play exactly. There's

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Speaker 1: always that conflict of what's good long term versus what

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Speaker 1: do I want to do right? Which NFL players I'm

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Speaker 1: sure to think about when they're on a plane flying

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Speaker 1: over or or just straight up Thursday night, exactly did

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Speaker 1: somebody else play? Did something somebody else played in the

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Speaker 1: NFL that was looking good? How about that? Kenny? Can

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Speaker 1: we think of a time, though, where a sport has

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Speaker 1: has put something on a table that was going to

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Speaker 1: be a commercial success that players didn't want to do

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Speaker 1: and then decided not to do it to do it.

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Speaker 1: I can't think of a single time. Oh I don't.

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Speaker 1: But see I don't notice before I start, like, you know,

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Speaker 1: doing my happy dance. I don't understand why they wouldn't

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Speaker 1: want to come to Miami. I mean, it's yes, I

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Speaker 1: get it, you know, it's like, oh my good I

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Speaker 1: got to travel here and this and that blah blah

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Speaker 1: blah blah blah. But but yeah, But but the name

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Speaker 1: of the game is, like you said earlier, this is

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Speaker 1: about the coin. This is about they get the coin.

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Speaker 1: They get these guys get the messy doesn't need more money.

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Speaker 1: This is about the long term. That's that's what I

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Speaker 1: was talking about, sort of the the colliding ideas here

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Speaker 1: of long term benefit and growth, But by that time

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Speaker 1: Messi is not playing soccer anymore. When they're really looking

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Speaker 1: to reap the benefits, It's like you know, planting now

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Speaker 1: for how you get a big tree? How many years later?

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Speaker 1: The owners and the stakeholders. Sure it's worth it for

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Speaker 1: them to do. But if I'm a current player, so

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Speaker 1: I don't benefit from this, and I'm not going to

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Speaker 1: benefit from this, why should I do it? What do

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Speaker 1: I get out of it now? Also, it's not it's

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Speaker 1: not great for your fans who live in in Spain.

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Speaker 1: Barcelona has fans the home team. I assume it's a curation,

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Speaker 1: but you know Spain's not, and it's a big country,

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Speaker 1: but you know you can travel around that country easily.

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Speaker 1: They are probably Barcelona fans that live in every corner

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Speaker 1: of Spain who go to the game that's closest to them.

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Speaker 1: The argument, part of the argument is that you know,

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Speaker 1: this isn't a great move for fans, domestic fans. But

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Speaker 1: Scott's right. The amount of fans that that love soccer

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Speaker 1: in Spain is that of probably at the ninety percent

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Speaker 1: of its of its of its growth. Right now. You

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Speaker 1: know there's not much more growth is saturated market. However,

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Speaker 1: you know the US is not a saturated market for

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Speaker 1: for soccer. There there are fans here that are still

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Speaker 1: in the nascent stages of deciding what sports, which league

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Speaker 1: they want to follow, which teams they want to be

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Speaker 1: avid about. And that's the target that La Liga is

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Speaker 1: going after here. That's that's the move they want to

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Speaker 1: get hearts and minds. In Spanish speaking part to the

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Speaker 1: United States, Bart wants you to stop talking because he

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Speaker 1: can't wait to get to this speaking of leagues, speaking

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Speaker 1: of and leagues that we want to follow, the National

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Speaker 1: Football League, how about now I want to start like

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Speaker 1: that because that's like the Cowboys were the Detroit Allions. Yeah,

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Speaker 1: and we beat the New England Patriots. Matthew Stafford slinging it.

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Speaker 1: He was, he was slinging. Patriots have looked back to

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Speaker 1: back games by double digits for the first time in hella.

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Speaker 1: He has been about what six years? Can we worry

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Speaker 1: like the NFL wants that brand around, worry big question

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Speaker 1: bar the network. Did the Lions get a hundred yard rusher? Yes, yes, yeah,

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Speaker 1: there we got first time in six years. It's been

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Speaker 1: a long time man and Thank goodness. I have him

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Speaker 1: in my fantasy sports league. And what a name, by

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Speaker 1: the way, for running back. Carry on, carry on carrying.

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Speaker 1: But see he but part of that too. And I

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Speaker 1: think Matt Patricia, who used to be with the coaching

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Speaker 1: staff of the Patriots, obviously the head coach of Detroit Lions. Yeah,

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Speaker 1: pencil in the ear. Yeah, I think he had at

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Speaker 1: least some idea about the inner workings. Well I had

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Speaker 1: seen somewhere. Again, I'm not like, yeah, but I don't

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Speaker 1: have these incredible preparation of the the citation here, but

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Speaker 1: Belichick's winning percentage against his former assistance is lower than

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Speaker 1: his overall whinning percentage, So maybe they do know A

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Speaker 1: little finger two and that's and then, by the way,

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Speaker 1: it two our friends in Boston. Hey, I want to

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Speaker 1: see you guys get back, you know, get it back

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Speaker 1: going together. Do you see an increasingly frustrated Tom Brady.

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Speaker 1: He was up and down a sideline yelling one, make

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Speaker 1: one play whatever he was he was he was at

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Speaker 1: he threw the helmet down. But you know what it

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Speaker 1: is like a Detroit Lions fan. Yeah, And I said

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Speaker 1: this early. It is, man, you gotta be a fan

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Speaker 1: to love the lions. This is like a kid finding

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Speaker 1: a ten dollar bill on the curb and then he's

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Speaker 1: telling everybody and all his friends now or later's for everybody,

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Speaker 1: And that's what this is. Right now, now, next week.

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Speaker 1: You know, we've spent all our ten dollars for an

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Speaker 1: hour later, Let's see what happens next. You know, enjoy

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Speaker 1: enjoy it in the moment it does. It doesn't at

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Speaker 1: least feel like there is a some sort of parody

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Speaker 1: in the NFL in a way that we haven't seen

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Speaker 1: in a while, and and running in the total opposite

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Speaker 1: direction of college football, in which there are seemed to

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Speaker 1: be four or five college teams that are beating everybody

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Speaker 1: by fifty and that's it. Um. You know, the Bills

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Speaker 1: were the biggest under oh my goodness in forty years

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Speaker 1: in the NFL to win a game and a half. Yeah,

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Speaker 1: when you were filling out your thing downstairs, what did

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Speaker 1: I say? Take the points? I did? All right? Well,

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Speaker 1: at least you listen this time. This is the Bloomberg

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Speaker 1: Business of Sports podcast. I'm Michael Barr along with scottsni

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Speaker 1: and Evan Novie Williams. I want to see if you

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Speaker 1: guys do it without the script. No, I can't do

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Speaker 1: it without good What do we say? It's something about

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Speaker 1: being joined us where I'm We're here every Monday, Wednesday

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Speaker 1: and Thursday exploring the world of money and sports. Join

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Speaker 1: us again at the end of the week when we

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Speaker 1: speak with Carlos Rodriguez, owner of the Spanish e Sports

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Speaker 1: squad G two. You better prepare yourself. You'll get a

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Speaker 1: paper back. Thank you this you're listening, well, yeah, you're

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Speaker 1: listening to The Bloomberg Business of Sports on Bloomberg Radio

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Speaker 1: around the world and online as an Apple podcast on