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Speaker 1: Thank you for what you're coming back. Part two is underway.

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Speaker 2: The seeming of the new thing now is people seem

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Speaker 2: to be unloading their catalogs. Taylor Swift did something very unique.

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Speaker 2: She released her entire catalog and now she got new masters.

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Speaker 2: And the record companies are trying to say now.

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Speaker 1: They're training to change agreements. Yeah. Yeah. There's two types

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Speaker 1: of catalogs you can sell.

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Speaker 3: One is your publishing catalog, which is your share of writing, right,

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Speaker 3: which are most artists can sell their version their portion

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Speaker 3: of writing.

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Speaker 1: Assault.

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Speaker 3: Then there's another side of the catalog, which is the

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Speaker 3: master side.

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Speaker 1: Most artists don't own that to sell. They don't own

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Speaker 1: that to see.

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Speaker 3: Tailor didn't own that to sell, right, Okay, that's the

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Speaker 3: reason why she was mad because somebody they sold it to.

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Speaker 1: Somebody else and she wouldn't chance.

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Speaker 3: Well that's and and I'm gonna tell you something about

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Speaker 3: that that nobody talked about. Her father owned piece of

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Speaker 3: that company, So I don't know why her father didn't

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Speaker 3: tell her her father owned piece of the company that

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Speaker 3: sold it. So I don't know how she didn't know

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Speaker 3: any of that, to be frank with you, and I

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Speaker 3: got no horse in this race. It was just to me,

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Speaker 3: it was just very odd that the beef was so

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Speaker 3: loud that they sold that. Nobody ever told her about it,

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Speaker 3: And I'm thinking your father benefited from the sellers number one.

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Speaker 3: Number two, most artists don't have that, which is the

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Speaker 3: reason why I fight for that about ownership of masters,

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Speaker 3: because that's the thing that has all of the long

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Speaker 3: term value that you could, you know, your family could

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Speaker 3: benefit from for years to come, which is the reason

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Speaker 3: why you should maintain and own your master rights. The

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Speaker 3: multiples that are being paid for these things are really high,

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Speaker 3: very very high, and for those who can benefit from it,

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Speaker 3: it's great, which is the reason why again.

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Speaker 1: The artist should hold it.

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Speaker 3: To me, it's one of those things that I personally,

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Speaker 3: if I was an artist, I wouldn't sell it. If

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Speaker 3: I owned my catalog. You can get a loan against it,

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Speaker 3: right bar against it. Whatever, it's it's very valuable. You

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Speaker 3: can license it, but I wouldn't sell it. It's because

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Speaker 3: what's happening is as technology changes, it keeps.

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Speaker 1: Unlocking new value.

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Speaker 3: So it was worth one thing then when there was vinyl,

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Speaker 3: and then all of a sudden when CDs came, it

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Speaker 3: became exponentially more valuable because then everybody started rebuying it again. Right,

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Speaker 3: all of a sudden, you started buying Bob Marley's Greatest

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Speaker 3: hits or you know whoever, Barry White's greatest hits.

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Speaker 1: So you name the act that you like.

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Speaker 3: Every time new technology comes out, the catalog becomes much

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Speaker 3: more valuable again because people are, you know, reformatting the

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Speaker 3: music in which they have it on or buying that

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Speaker 3: new format.

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Speaker 1: So it's very hard.

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Speaker 3: The guy who's buying it is betting that the that

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Speaker 3: the new format change is going to only lead to

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Speaker 3: more value over time.

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Speaker 1: The person selling it thinking it's not. If you can

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Speaker 1: afford to.

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Speaker 3: Get a loan against it or license it, you can

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Speaker 3: still get some money without necessarily selling it again, That's

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Speaker 3: what I would do, but with the kids to own it.

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Speaker 3: If you don't own it, you're not even in this conversation.

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Speaker 3: You can sit here and ask artists what do you

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Speaker 3: feel about selling catalog and they'll sit there and tell you,

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Speaker 3: I have no idea what you're talking about. I don't

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Speaker 3: have any catalog to sell, which is again fucked up?

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Speaker 4: Is it?

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Speaker 1: Truth? At your wedding, Kanye took the mic from Maxwell Man.

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Speaker 1: How do you know this, man, that happened for real? Man?

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Speaker 1: Shut up? Who told you that the night has a

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Speaker 1: thousand eyes? Almost?

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Speaker 2: Not? No, man, who told you this? I'm just asked, Steve.

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Speaker 2: I'm just asking the question. I just want to know.

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Speaker 2: I think my audience want to know. Maxwell was performing,

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Speaker 2: Kanye got up there and started freestyling.

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Speaker 1: Yes or no? That happening.

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Speaker 2: That's so wild that you know that? Man, I'm telling

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Speaker 2: you Anthony, who would tell you that?

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Speaker 3: Yes, Kanye grabbed the mic and started freestyling, and it was.

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Speaker 2: Craziness. That's all I can say. It was crazy. So

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Speaker 2: what is about wedding? Your wedding night? So what are

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Speaker 2: you thinking?

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Speaker 1: You got Max?

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Speaker 2: Well, he's saying this woman's work silently fortunate, fortunate, Yeah,

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Speaker 2: Urban hanksweet the whole album. Yes, you help the NFL

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Speaker 2: secure two hundred fifty million dollars deal with Apple. How

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Speaker 2: is Steve Stout able to walk in any building, get

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Speaker 2: a meeting and can close a deal?

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Speaker 1: Man? You could? Man, you could? Hey, you can have

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Speaker 1: a chicken to be security at the hen How How.

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Speaker 3: I'm good man, I'm good at what I do. Man,

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Speaker 3: I see it. It's the it's the halftime show. It's

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Speaker 3: it's the NFL halftime show. It's all about music. Why

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Speaker 3: wouldn't Apple Music have that? Why wouldn't a music company

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Speaker 3: be there? Pepsi's fine and Bridgestone before Pepsi, But like,

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Speaker 3: why is it a tire company and Pepsi? Why wouldn't

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Speaker 3: it be Apple Music? I mean, why isn't that obvious

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Speaker 3: to everybody?

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Speaker 2: I don't even understand what The only thing genius about

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Speaker 2: that is that nobody else seen it, but it was obvious.

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Speaker 2: So being able to speak to you know, EDDIEQ and

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Speaker 2: the guys over at Apple, from Tim Cook to Eddie

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Speaker 2: Q and Oliver, those guys, they love the idea, and

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Speaker 2: the NFL, of course, would prefer to.

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Speaker 3: Be in business with a company like Apple. Who doesn't

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Speaker 3: want to be in business with Apple Apple Music? And

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Speaker 3: we did that deal and it was you know, Rihanna,

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Speaker 3: year one, and you know, we know it's usher this year.

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Speaker 1: I'm sure you're going to be there.

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Speaker 2: You're damn right you be there, So you know, it's fantastic.

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Speaker 3: I love doing deals and doing business that makes significant impact.

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Speaker 3: And I love the idea more than I care about

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Speaker 3: my own personal what I personally stand the game seriously.

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Speaker 1: It's like.

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Speaker 3: Bono said something to me a long time ago. You

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Speaker 3: can get anything done as long as you're willing to

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Speaker 3: not take credit. Wow, the idea, As long as you

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Speaker 3: remove who gets credit for it, then the politics around

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Speaker 3: what makes a great idea come together become much easier

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Speaker 3: to see.

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Speaker 1: Yeah, And that was one of those types of things.

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Speaker 3: I think, get in deep enough to get it done,

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Speaker 3: and then I got out of it once I knew

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Speaker 3: we had a deal, but I didn't run around talking

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Speaker 3: about I did this deal and for what what you

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Speaker 3: see where the prices are going for these commercials.

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Speaker 1: Seven eight million dollars for thirty second spots.

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Speaker 2: Yeah, where we steve, where we're headed. We had a

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Speaker 2: team fifteen million dollars for a thirty four to thirty

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Speaker 2: second spot. Yeah. You see where these teams are valued. Yeah, right,

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Speaker 2: where these teams are valued. The fact of the matter is, Man,

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Speaker 2: the top one hundred shows on television, ninety of them

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Speaker 2: in the NFL advance.

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Speaker 1: Yeah.

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Speaker 3: And the more it becomes rare to get that level

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Speaker 3: of audience around something, the more they can charge because

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Speaker 3: there's nothing else that get us that level of attention. Yeah,

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Speaker 3: at one period of time, if you break it down.

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Speaker 3: It's probably the best money spent.

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Speaker 2: Yeah, you got one hundred million, You got one hundred

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Speaker 2: million people watching for three hours?

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Speaker 1: How about this? And oddly enough wanting to see the commercials.

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Speaker 2: That one event is the only event where people go,

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Speaker 2: I can't wait to see the commercial.

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Speaker 1: There's nothing else.

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Speaker 2: Every every other thing you're trying to skip the commercial,

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Speaker 2: get around the commercial. Which is the perfect time to

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Speaker 2: use the bathroom, not the end, not the super Bowl.

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Speaker 1: That's when people want to watch commercials.

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Speaker 2: So e seven eight million dollars whatever, and and and

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Speaker 2: I think that, I think the NBA Finals and NBA

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Speaker 2: playoffs people want to watch these things. Man, I would

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Speaker 2: I would charge more. It's the only game in town.

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Speaker 2: It's the only thing live sports dominate television. Yes, they

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Speaker 2: can charge whatever they want. And it's worth it. I

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Speaker 2: mean it's worth it because the the attention that you

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Speaker 2: get is very hard to cobble.

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Speaker 1: Putting together a bunch of other different media, it's just

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Speaker 1: very difficult to get. Have you ever com created a

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Speaker 1: Super Bowl commercial? Is that something you liked it?

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Speaker 2: Hell?

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Speaker 3: Yeah, man, I did it super Bowl commercials so long ago.

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Speaker 3: And the ship blew up and I didn't even realize

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Speaker 3: how big it was. Terry Tate office linebacker. Yeah yeah,

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Speaker 3: hell yeah.

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Speaker 2: Do you remember that he just started tackling people in

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Speaker 2: I did that for Reebok.

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Speaker 3: Man, I did that for Reebok. This guy was running

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Speaker 3: around with a film of this guy tackling people in

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Speaker 3: the office.

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Speaker 1: Uh.

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Speaker 3: He's a famous director now, ross In Thurber, and he

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Speaker 3: had this young guy showing this film. I've seen it

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Speaker 3: and we're represented Rebok. We pitched it to Reebok and

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Speaker 3: literally was a Rebok dot com commercial. Go to reebok

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Speaker 3: dot com and that thing went crazy. Terry Tate office linebacker,

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Speaker 3: I remember that. Where the agency, the Creative Solutions Company

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Speaker 3: h AS I like to call us because that's what

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Speaker 3: we do. We solve bigger problems for Uh. The NBA

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Speaker 3: has been a client of ours for many years. State Farm,

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Speaker 3: all those State Farm commercials that you know, Aaron Rodgers

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Speaker 3: and Chris On, Cliff Paul like, we've done all that

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Speaker 3: work for years and now AT and T is one

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Speaker 3: of our clients, has been our clients for five years.

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Speaker 1: But I want to talk to you about because we

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Speaker 1: talk about special. What makes this helm special? Yeah? What

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Speaker 1: we did here man, which I'm very proud of.

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Speaker 3: Is a lot of times people talk about advertising and

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Speaker 3: it's like selling stuff, But I like to really think

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Speaker 3: about how do you use the power of advertising to

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Speaker 3: tell a story or solve problems. And we found out

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Speaker 3: about the story about Galley Debt, which.

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Speaker 2: Is a school for death or hard hear hearing impaired.

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Speaker 2: There was a time where hearing appeared players actually made

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Speaker 2: it to the pros. There were few of them made

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Speaker 2: it to the pros. But as technology.

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Speaker 1: When my second year Kenny Walker went to the University

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Speaker 1: of Nebraska, he was hearing the paired, So then perfect.

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Speaker 3: So now what happens is as you start putting in

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Speaker 3: technology and the helmets, now you can call audibles and

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Speaker 3: if you're playing quarterback or lineback, you can't even compete.

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Speaker 3: If you're hearing a paid you can't. So we've seen

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Speaker 3: this problem. We took it to the AT and T

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Speaker 3: and the great team over there. They actually wanted to

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Speaker 3: see how can we help solve this problem using five

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Speaker 3: G technology. Okay, so what we did was we worked

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Speaker 3: on this for three years. Share this helmet has a

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Speaker 3: special chip here, and this chip allows players who are

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Speaker 3: harder hearing to actually see the play versus just hearing

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Speaker 3: right right. So the coach takes this and literally, I

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Speaker 3: can put the play in here flex.

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Speaker 1: Where play action Pittsburgh, right, So that's the play.

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Speaker 3: The coach calls and I can just put in the

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Speaker 3: audible right here, and the audible comes up on this

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Speaker 3: visual so the player gets to see this. This is

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Speaker 3: a game change. We put this on these players. It

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Speaker 3: changed their lives. Man, This player saying I got the speed,

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Speaker 3: I got the vision, I got the ice, I got everything.

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Speaker 1: As a professional lefting, I just can't hear. I'm hearing impaired.

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Speaker 1: So they're using this. They're using this right now, man,

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Speaker 1: they're using this right now.

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Speaker 3: It's one of the most things I'm most proud of

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Speaker 3: that we did that, and we're changing people's lives. So

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Speaker 3: you know when I say that we are a creative

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Speaker 3: solutions company that's not advertising, man, that's coming up with

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Speaker 3: new ideas that's going to help change people's lives.

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Speaker 1: It's much bigger than advertised. Right. So you're the consultant

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Speaker 1: for the next You did some work for to make

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Speaker 1: the next.

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Speaker 3: Cool, Well move the next from from Newark to Brooklyn, right,

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Speaker 3: So we did that very early. I'm also the we

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Speaker 3: also represent the Big Twelve, yes, yeah, to make them cool. Yeah,

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Speaker 3: well the Big Twelve. What's going on in college sports

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Speaker 3: is so crazy now because the game the rules have changed, bro,

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Speaker 3: I mean between nil deals, between the relocation of the

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Speaker 3: relocations of every team. It used to be regional, right, yes,

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Speaker 3: like you if you play for Big East and you

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Speaker 3: were in the Big East store, man, you could go

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Speaker 3: from there and be there. The regions don't even matter

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Speaker 3: a lot of it. I still think I have a

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Speaker 3: problem because of what it does to the student athlete.

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Speaker 3: The fact that you got to travel across the country.

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Speaker 3: How could you even study? How could you actually get

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Speaker 3: your schooling together? If you're playing different.

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Speaker 2: Time zones like us USC and UCLA coming to the

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Speaker 2: big team.

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Speaker 1: Yeah, how yeah that's a lot, right.

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Speaker 3: But anyhow, between nil deals and the fact that these

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Speaker 3: teams are changing conferences so fast, recruiting materials around recruiting,

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Speaker 3: how you market your teams, how you market your team

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Speaker 3: and your program changes dramatically.

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Speaker 1: Look, man, we at the Big Twelve.

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Speaker 3: We we just got Colorado, right, you want to have Colorado,

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Speaker 3: and I'm sure everybody was pitching Colorado, the Ady and Colorado.

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Speaker 1: To get them.

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Speaker 3: You know, we put together the materials to help make

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Speaker 3: them more, make them very successful. And I'm you know,

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Speaker 3: I work with brett Or Mark who the commission of

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Speaker 3: the Big Twelve. I worked with him when he was

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Speaker 3: at the Brooklyn Nets when we moved him from Brooklyn

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Speaker 3: from Newark, New Jersey to Brooklyn, and I work with

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Speaker 3: him now for the Big Twelve. And love working with

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Speaker 3: Jim Dolan, very very misunderstood man, talented as hell, loyal

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Speaker 3: as hell.

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Speaker 1: How do you go about rebranding?

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Speaker 2: Because the rebrand something people have an idea or perception

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Speaker 2: of what it is.

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Speaker 3: How do you change that perception. There's a lot of

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00:14:28,360 --> 00:14:32,440
Speaker 3: different things that go into it. How it sounds, you know,

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00:14:32,520 --> 00:14:35,880
Speaker 3: the sonics of the brand. Like you know when we

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00:14:35,880 --> 00:14:39,440
Speaker 3: did Unloving It for McDonald's. You remember those butuolso remember.

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Speaker 1: Right?

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00:14:41,240 --> 00:14:43,880
Speaker 3: So sonically those are branding elements that you have to

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00:14:43,920 --> 00:14:49,240
Speaker 3: deal with. The texture and tone when you sometimes you

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00:14:49,240 --> 00:14:52,320
Speaker 3: will watch a TV commercial and because it has a

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00:14:52,360 --> 00:14:54,160
Speaker 3: white background already, you kind of know what it is

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00:14:54,160 --> 00:14:54,880
Speaker 3: before it comes on.

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Speaker 1: There's certain colors that you can tell.

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Speaker 3: Colors play a very important role in so sometimes when

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00:15:00,960 --> 00:15:04,560
Speaker 3: you're rebranding, you play with colors you play with sounds.

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Speaker 3: It's not just casting like, oh, let's just use this

285
00:15:08,200 --> 00:15:11,840
Speaker 3: famous person, unless you know, put two white guys and

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Speaker 3: one black guy and make it different than it like

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00:15:14,400 --> 00:15:18,240
Speaker 3: things like that. It's really understanding the totality of what

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00:15:18,880 --> 00:15:23,600
Speaker 3: leaves an impression with somebody, breaking that down and figuring

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00:15:23,640 --> 00:15:25,920
Speaker 3: out what aspects of that story that you're going to

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00:15:26,000 --> 00:15:29,920
Speaker 3: pull together in order to retell that story.

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Speaker 1: It's a crass, it's very it's it's craftsmanship.

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Speaker 3: And you know, most people unfortunately think that just throw

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00:15:37,720 --> 00:15:40,480
Speaker 3: a famous person against this and close your eyes and

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00:15:40,480 --> 00:15:41,080
Speaker 3: they'll fix.

295
00:15:40,920 --> 00:15:41,920
Speaker 1: It some hope. Yeah.

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Speaker 3: You know a lot of times putting famous people against brands,

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Speaker 3: two things happen.

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Speaker 1: You don't believe it.

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00:15:50,520 --> 00:15:54,960
Speaker 3: Right, So there's a celebrity and the brand have shared values,

300
00:15:55,640 --> 00:15:58,080
Speaker 3: shared values, what do we have in comments so that

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00:15:58,120 --> 00:16:01,120
Speaker 3: when people see us together they go, oh, that makes

302
00:16:01,120 --> 00:16:02,760
Speaker 3: perfect sense because that's how they rock.

303
00:16:02,960 --> 00:16:03,080
Speaker 1: Right.

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00:16:05,120 --> 00:16:08,680
Speaker 3: So that's successful partnerships around your values or you put

305
00:16:08,720 --> 00:16:12,160
Speaker 3: them together and they're just expensive ideas that nobody ever believes.

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00:16:12,520 --> 00:16:15,160
Speaker 3: Like you put I used to always use like you know,

307
00:16:15,280 --> 00:16:17,640
Speaker 3: back in the days, like who believed that Tagger Woods

308
00:16:17,680 --> 00:16:18,280
Speaker 3: drove a buick?

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Speaker 2: You know, like how do we gonna get how we

310
00:16:21,400 --> 00:16:23,840
Speaker 2: gonna get this off? Like how were we gonna figure

311
00:16:23,840 --> 00:16:24,360
Speaker 2: this one out?

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00:16:24,520 --> 00:16:24,720
Speaker 1: You know?

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00:16:25,480 --> 00:16:27,840
Speaker 3: And so there's there's a lot of bad ideas like

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00:16:27,880 --> 00:16:29,720
Speaker 3: that right now to this verrea where you look at

315
00:16:29,760 --> 00:16:32,720
Speaker 3: it and you're like, are you serious. The other thing

316
00:16:32,800 --> 00:16:35,680
Speaker 3: I tell a lot of you know, guys in the

317
00:16:35,760 --> 00:16:38,280
Speaker 3: music business specifically because all us brand money is coming

318
00:16:38,280 --> 00:16:43,200
Speaker 3: at them, is you gotta be careful who you choose

319
00:16:43,200 --> 00:16:46,960
Speaker 3: as a partner, because when they sign the deal, it's

320
00:16:47,040 --> 00:16:49,600
Speaker 3: one thing. You get a check, you feel good. But

321
00:16:49,680 --> 00:16:52,440
Speaker 3: when they fire you for lyrics or fire you from

322
00:16:52,520 --> 00:16:55,840
Speaker 3: behavior that you was actually doing when they hired you. Correct,

323
00:16:56,040 --> 00:16:58,840
Speaker 3: but it's really loud now because getting fired is a

324
00:16:58,840 --> 00:17:01,360
Speaker 3: loud thing. You famous you fired, You got to let

325
00:17:01,400 --> 00:17:05,040
Speaker 3: go be careful about those people, man. Not every check

326
00:17:05,119 --> 00:17:07,159
Speaker 3: is a good check, right, And make sure you are

327
00:17:07,160 --> 00:17:10,840
Speaker 3: going into a partnership with somebody because these brands, I

328
00:17:10,880 --> 00:17:13,480
Speaker 3: will tell you, man, they will sign you and as

329
00:17:13,480 --> 00:17:17,600
Speaker 3: soon as they feel any temperature, they cut bait. And

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00:17:17,600 --> 00:17:19,439
Speaker 3: they will cut bait and it will be loud and

331
00:17:19,480 --> 00:17:21,719
Speaker 3: you will look as if you did something that they

332
00:17:21,760 --> 00:17:24,480
Speaker 3: were completely unaware of, which is the exact same thing

333
00:17:24,520 --> 00:17:27,399
Speaker 3: that made you famous is why they got in business

334
00:17:27,400 --> 00:17:28,080
Speaker 3: with you.

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00:17:28,160 --> 00:17:31,960
Speaker 2: Choosing a brand partner is almost as important as choosing

336
00:17:32,000 --> 00:17:33,040
Speaker 2: a life partner.

337
00:17:33,680 --> 00:17:37,879
Speaker 3: Oh yeah, because the brand partner can't affect your reputation

338
00:17:40,200 --> 00:17:42,720
Speaker 3: when they let you go or they say something about

339
00:17:42,760 --> 00:17:46,080
Speaker 3: you because they parted ways with you. And however, you

340
00:17:46,119 --> 00:17:50,320
Speaker 3: know eloquently they decide to say that you guys parted ways,

341
00:17:51,920 --> 00:17:53,639
Speaker 3: there's a stinch on your name is if you're not,

342
00:17:54,119 --> 00:17:56,080
Speaker 3: because what do you think the other brands do? Don't

343
00:17:56,119 --> 00:17:58,880
Speaker 3: mess with that person, right right? As a result of that,

344
00:17:59,080 --> 00:18:01,520
Speaker 3: so again that becomes contentious. So you have to be

345
00:18:01,640 --> 00:18:05,240
Speaker 3: very careful who you partner with because some of them

346
00:18:05,280 --> 00:18:07,240
Speaker 3: they're not in it for the partnership. They're just in

347
00:18:07,280 --> 00:18:09,120
Speaker 3: it for the quick burn of fame. How many followers

348
00:18:09,119 --> 00:18:10,640
Speaker 3: you got, how many likes you got?

349
00:18:10,880 --> 00:18:11,159
Speaker 1: This? That?

350
00:18:11,200 --> 00:18:13,359
Speaker 3: And the third day that they're not really invested in you.

351
00:18:13,400 --> 00:18:15,680
Speaker 3: They don't give a shit about you. They care about that.

352
00:18:16,240 --> 00:18:18,320
Speaker 3: And as soon as that gets a little bit tainted,

353
00:18:18,600 --> 00:18:21,240
Speaker 3: a little bit uneasy because you said a word that

354
00:18:21,280 --> 00:18:23,240
Speaker 3: they didn't know, well, somebody didn't.

355
00:18:23,760 --> 00:18:25,760
Speaker 1: Those are in your lyrics already, man.

356
00:18:25,880 --> 00:18:30,919
Speaker 3: Right, you know, so I always give that advice and

357
00:18:30,960 --> 00:18:34,320
Speaker 3: anybody watching this as a musician or looking or influencer,

358
00:18:34,600 --> 00:18:36,160
Speaker 3: make sure you pick your partners correctly.

359
00:18:36,200 --> 00:18:39,119
Speaker 2: Make sure they're really your partners. How do you strike

360
00:18:39,160 --> 00:18:42,240
Speaker 2: the how do you strike a balance? Because you said

361
00:18:42,280 --> 00:18:45,400
Speaker 2: you left the music injury in industry to get into advertising,

362
00:18:45,560 --> 00:18:48,760
Speaker 2: So how do you strike the balance between athlete and brand?

363
00:18:50,800 --> 00:18:53,240
Speaker 2: Because you have a vested interest on both sides because

364
00:18:53,240 --> 00:18:55,320
Speaker 2: a lot of these athletes you have a relationship with,

365
00:18:55,640 --> 00:18:57,679
Speaker 2: and obviously a lot of these brands you have a

366
00:18:57,720 --> 00:19:00,919
Speaker 2: relationship with, and you want to continue faster that on

367
00:19:01,000 --> 00:19:01,800
Speaker 2: both sides.

368
00:19:01,560 --> 00:19:04,480
Speaker 3: Because there's because there is there actually is a true

369
00:19:05,000 --> 00:19:07,080
Speaker 3: sweet spot between athletes and brands.

370
00:19:07,359 --> 00:19:08,840
Speaker 1: There is a great relationship.

371
00:19:09,440 --> 00:19:13,080
Speaker 3: If you you look at TV, you see some of

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00:19:13,119 --> 00:19:16,520
Speaker 3: these commercials and just like, what about this story that

373
00:19:16,560 --> 00:19:22,719
Speaker 3: they're telling. It's actually gonna help make this athlete look aspirational, important,

374
00:19:23,000 --> 00:19:26,640
Speaker 3: like they're doing something that really matters. Sometimes they actually

375
00:19:26,720 --> 00:19:30,199
Speaker 3: use the athlete and make them look like dumb jocks.

376
00:19:32,080 --> 00:19:34,080
Speaker 3: Sad enough to say, they make them look like that

377
00:19:34,640 --> 00:19:39,800
Speaker 3: versus somebody who you should look at as a rare, unique,

378
00:19:40,240 --> 00:19:45,520
Speaker 3: special talented individual who's more than an athlete. Okay, to

379
00:19:45,600 --> 00:19:47,320
Speaker 3: quote Lebron and what they do it to bring up

380
00:19:47,480 --> 00:19:49,919
Speaker 3: like you. But if you work with people who are

381
00:19:49,920 --> 00:19:52,880
Speaker 3: not willing to get deeper past the surface to help

382
00:19:52,960 --> 00:19:56,600
Speaker 3: tell those stories, then you're gonna end up with commercials

383
00:19:56,600 --> 00:19:59,760
Speaker 3: where the athlete says two words are trying not to

384
00:19:59,840 --> 00:20:02,200
Speaker 3: let them talk too much and just put everything around

385
00:20:02,280 --> 00:20:03,880
Speaker 3: them and this cut around them.

386
00:20:04,680 --> 00:20:07,320
Speaker 1: That's not that's not buzz. They're not making that much

387
00:20:07,359 --> 00:20:09,320
Speaker 1: money off of that anyway. Why are you even doing it?

388
00:20:09,680 --> 00:20:12,200
Speaker 2: Right? You got ten million dollars, fifteen million dollars twenty

389
00:20:12,240 --> 00:20:14,800
Speaker 2: million dollar guaranteed contracts. They're not paying you that much

390
00:20:14,800 --> 00:20:17,479
Speaker 2: money to do to commercial So only do it if

391
00:20:17,520 --> 00:20:21,560
Speaker 2: it's doing something to help manage up your image. And

392
00:20:21,600 --> 00:20:23,840
Speaker 2: you asked, You asked Chris Paul, you asked Lebron, you

393
00:20:23,880 --> 00:20:25,160
Speaker 2: axed Jason Tatum.

394
00:20:24,840 --> 00:20:28,040
Speaker 1: You asked anybody who works with me.

395
00:20:28,800 --> 00:20:31,560
Speaker 3: There's nothing that I do unless I could look at

396
00:20:31,560 --> 00:20:35,600
Speaker 3: it and go did we do something to elevate your image?

397
00:20:35,640 --> 00:20:38,240
Speaker 3: Did we do something to tell a story that you

398
00:20:38,280 --> 00:20:40,760
Speaker 3: always wanted to tell? But this is the greatest outlet

399
00:20:40,840 --> 00:20:42,960
Speaker 3: to tell that story. If we're not doing that, we're

400
00:20:42,960 --> 00:20:46,520
Speaker 3: not doing no business. That's that's I don't work that way.

401
00:20:46,880 --> 00:20:48,720
Speaker 2: I'm looking at some of the athletes that you work

402
00:20:48,800 --> 00:20:51,920
Speaker 2: with and entertainers Yianni's Little Baby, Ja Morant, Clay meg.

403
00:20:51,880 --> 00:20:53,080
Speaker 1: Gianni's man Giannis.

404
00:20:53,359 --> 00:20:56,400
Speaker 2: We told the story, and we shold a film going

405
00:20:56,480 --> 00:21:01,399
Speaker 2: back Nope, when he talked really intimately about the fact.

406
00:21:01,119 --> 00:21:04,760
Speaker 3: That he'd go to Greece Greek because he's Greek. He'd

407
00:21:04,760 --> 00:21:07,280
Speaker 3: go to Greece, go home, and they'd look at him

408
00:21:07,440 --> 00:21:09,360
Speaker 3: like he was a black guy. So there was a

409
00:21:09,400 --> 00:21:12,040
Speaker 3: certain level of race tension around that racist tent. And

410
00:21:12,080 --> 00:21:14,360
Speaker 3: then he'd be in Africa and they looked at him

411
00:21:14,400 --> 00:21:17,800
Speaker 3: like he was white guy from Greece, and how he

412
00:21:17,880 --> 00:21:20,600
Speaker 3: had to live within the balance of that and the

413
00:21:20,720 --> 00:21:23,480
Speaker 3: power he found in growing up in those two worlds.

414
00:21:23,680 --> 00:21:28,680
Speaker 1: We told a beautiful story about that with his partners

415
00:21:28,680 --> 00:21:30,160
Speaker 1: at WhatsApp.

416
00:21:30,800 --> 00:21:35,960
Speaker 2: WhatsApp is the global communications company and very few artists

417
00:21:36,119 --> 00:21:38,960
Speaker 2: athletes are as global as yo, honest, and we told

418
00:21:38,960 --> 00:21:41,200
Speaker 2: that story through that. Lens Man, I mean, that's the

419
00:21:41,280 --> 00:21:43,399
Speaker 2: kind of stuff I love doing. You shouldn't have to

420
00:21:43,400 --> 00:21:45,320
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421
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Speaker 3: I watched you for the last two and a half years.

439
00:22:39,119 --> 00:22:42,040
Speaker 3: I'll just watch on the FS one show. How long

440
00:22:42,040 --> 00:22:43,520
Speaker 3: you've been on that show for a year? I was

441
00:22:43,520 --> 00:22:46,679
Speaker 3: on that show for seven years. Yeah, we came in together,

442
00:22:47,560 --> 00:22:51,639
Speaker 3: skip started. We started the show in twenty sixteen. It

443
00:22:51,680 --> 00:22:53,720
Speaker 3: was a great run. I watched you on the show,

444
00:22:53,760 --> 00:22:58,080
Speaker 3: and I watched you get better over time, and when

445
00:22:58,119 --> 00:23:00,840
Speaker 3: you started getting comfortable and bringing in your all of

446
00:23:00,840 --> 00:23:03,040
Speaker 3: your natural self to it at the table, it was.

447
00:23:03,040 --> 00:23:05,280
Speaker 1: A game changer. Yeah, it was a game changer.

448
00:23:05,400 --> 00:23:07,120
Speaker 3: Well, that's the thing when you were sneaking in those

449
00:23:07,160 --> 00:23:10,040
Speaker 3: lines with the the brag and miles and all that,

450
00:23:10,480 --> 00:23:12,920
Speaker 3: and then social media started to pick it up. Yeah,

451
00:23:12,960 --> 00:23:16,480
Speaker 3: and you know the right delicate balance, which is very hard.

452
00:23:16,480 --> 00:23:18,560
Speaker 3: The producer Craig Barry is a friend of mine who

453
00:23:18,600 --> 00:23:22,080
Speaker 3: produces Inside the NBA, Inside that show.

454
00:23:22,160 --> 00:23:24,480
Speaker 1: Yeah, and it's that's the magic.

455
00:23:25,200 --> 00:23:28,919
Speaker 3: How do you get that talk off while still being

456
00:23:29,040 --> 00:23:30,679
Speaker 3: an expert at the core thing.

457
00:23:30,560 --> 00:23:36,040
Speaker 1: Which is sports? Correct? Correct? Did you think that fifty

458
00:23:36,119 --> 00:23:38,520
Speaker 1: years what it started? Fifty years ago? Hip hop?

459
00:23:38,520 --> 00:23:41,040
Speaker 2: And you said it was in his empasy when when

460
00:23:41,119 --> 00:23:42,919
Speaker 2: all was doing with you know, you could go to

461
00:23:42,960 --> 00:23:44,480
Speaker 2: the mall and you could see Al and you could

462
00:23:44,520 --> 00:23:46,240
Speaker 2: see run demc hanging out in the mall and you

463
00:23:46,240 --> 00:23:47,200
Speaker 2: could see the battles.

464
00:23:47,440 --> 00:23:50,879
Speaker 1: Did you think it would be what it is today?

465
00:23:51,680 --> 00:23:54,000
Speaker 3: I mean, you're a great born think no, no, no, no, no,

466
00:23:54,440 --> 00:23:58,640
Speaker 3: not I knew what I I never thought the music

467
00:23:58,680 --> 00:24:01,280
Speaker 3: would be this big. I knew that the other things

468
00:24:01,320 --> 00:24:06,240
Speaker 3: around it would be big, the clothing, the style.

469
00:24:07,480 --> 00:24:08,440
Speaker 1: I never thought the music.

470
00:24:08,480 --> 00:24:10,159
Speaker 3: I never thought at any point in time it was

471
00:24:10,200 --> 00:24:12,560
Speaker 3: going to be the number one music in the world.

472
00:24:12,880 --> 00:24:13,640
Speaker 1: I didn't think that.

473
00:24:14,119 --> 00:24:18,240
Speaker 3: I remember I used to go to France. If you

474
00:24:18,359 --> 00:24:20,919
Speaker 3: do your thing out there, you have no idea what happened.

475
00:24:21,000 --> 00:24:26,119
Speaker 3: So I went to can and I seen graffiti and

476
00:24:26,200 --> 00:24:28,520
Speaker 3: I was like, when I see graffiti.

477
00:24:29,160 --> 00:24:33,159
Speaker 1: Every time I see graffiti, it makes me think the

478
00:24:33,200 --> 00:24:34,400
Speaker 1: culture has touched this place.

479
00:24:35,600 --> 00:24:38,879
Speaker 3: I get comfortable around graffiti because I know as people

480
00:24:39,440 --> 00:24:43,080
Speaker 3: who are trying to say something and they're looking for

481
00:24:43,280 --> 00:24:45,280
Speaker 3: a candambas to say it.

482
00:24:48,640 --> 00:24:52,119
Speaker 1: I love that. I love that. I've always loved that.

483
00:24:52,760 --> 00:24:55,720
Speaker 1: You say alf from Queens. I mean we go LLL

484
00:24:55,800 --> 00:24:56,840
Speaker 1: with the first.

485
00:24:56,600 --> 00:24:59,320
Speaker 2: I mean the guy that now what you like when

486
00:24:59,320 --> 00:25:02,040
Speaker 2: you get man L was there, you know, look I

487
00:25:02,119 --> 00:25:03,840
Speaker 2: love with al and Kumo d Battle.

488
00:25:05,000 --> 00:25:07,280
Speaker 1: I grew up on how old are you? Fifty five?

489
00:25:07,680 --> 00:25:08,160
Speaker 1: Fifty three?

490
00:25:08,240 --> 00:25:13,760
Speaker 2: All right, so we used to go but rules, yeah,

491
00:25:13,800 --> 00:25:15,520
Speaker 2: how are you getting the music? I grew up about

492
00:25:15,520 --> 00:25:17,760
Speaker 2: sixty five miles from Savannah, and they would come to

493
00:25:17,800 --> 00:25:21,320
Speaker 2: the civic center. Uh coumo d uh the Fat Boys,

494
00:25:21,400 --> 00:25:29,280
Speaker 2: run DMC, Houdini you went, of course, yes, yes, because

495
00:25:29,440 --> 00:25:31,240
Speaker 2: L L L and I about the same age.

496
00:25:31,400 --> 00:25:33,040
Speaker 1: Yeah, And so.

497
00:25:34,440 --> 00:25:36,920
Speaker 2: Anytime that they were coming to Savannah, we were there

498
00:25:38,000 --> 00:25:41,639
Speaker 2: and they had a show. They had Houdini, they had LLL,

499
00:25:41,840 --> 00:25:45,399
Speaker 2: they had run DMC. I mean it's like seven groups

500
00:25:46,040 --> 00:25:48,600
Speaker 2: and it was unbelievable.

501
00:25:47,960 --> 00:25:52,320
Speaker 1: And everybody knew all the words, every last one of them.

502
00:25:52,480 --> 00:25:55,240
Speaker 3: Hello cool J was A was A was A. I

503
00:25:55,240 --> 00:25:57,240
Speaker 3: mean it is a star. I mean he I don't

504
00:25:57,240 --> 00:25:58,640
Speaker 3: think you get the credit he deserved though.

505
00:26:00,320 --> 00:26:03,240
Speaker 1: Wow, he's a Yeah.

506
00:26:03,240 --> 00:26:05,880
Speaker 2: I know I'm talking about the commercial, but I'm saying,

507
00:26:05,880 --> 00:26:08,400
Speaker 2: when you talk about Gray rappers, don't nobody mentioned al.

508
00:26:09,080 --> 00:26:14,080
Speaker 1: You know what? L Yeah? He is funny man? Would

509
00:26:14,080 --> 00:26:17,800
Speaker 1: he be in sports? I have an argument all the time.

510
00:26:19,119 --> 00:26:19,399
Speaker 1: This is.

511
00:26:23,240 --> 00:26:27,640
Speaker 3: Everybody like there's a certain style that people appreciate more

512
00:26:28,280 --> 00:26:33,600
Speaker 3: so they don't give a different version of that approach

513
00:26:33,840 --> 00:26:36,520
Speaker 3: the same amount of credits. So oh, was he as

514
00:26:36,600 --> 00:26:41,240
Speaker 3: great as a lyricist as rock him or Kin?

515
00:26:41,680 --> 00:26:42,040
Speaker 1: No?

516
00:26:42,040 --> 00:26:47,240
Speaker 3: No, was he a better total package? Absolutely? Yet why

517
00:26:47,280 --> 00:26:49,720
Speaker 3: he still has a career to this day. He made

518
00:26:49,720 --> 00:26:54,040
Speaker 3: bad albums, he made bad albums, he made really good albums,

519
00:26:54,040 --> 00:26:55,560
Speaker 3: then he'd made batter He used to go through this

520
00:26:55,600 --> 00:26:59,480
Speaker 3: pattern where he would experiment and make bad albums. He'd

521
00:26:59,480 --> 00:27:01,920
Speaker 3: probably tell you you that what was considered a quote

522
00:27:02,000 --> 00:27:04,600
Speaker 3: unquote bad album was learnings for the album that came

523
00:27:04,640 --> 00:27:06,639
Speaker 3: after that that was great, but he was willing to

524
00:27:06,640 --> 00:27:09,439
Speaker 3: take chances to make big records as a result of it.

525
00:27:09,800 --> 00:27:12,439
Speaker 3: So he doesn't get the credit for that. But a

526
00:27:12,440 --> 00:27:14,240
Speaker 3: lot of the guys that do get a lot of credit,

527
00:27:14,640 --> 00:27:18,240
Speaker 3: you realize had really short careers. Yeah, really short careers.

528
00:27:18,320 --> 00:27:23,520
Speaker 3: Yeah in sports, I use this analogy, like, you know,

529
00:27:23,560 --> 00:27:26,160
Speaker 3: everybody thinks, you know Mike Tyson is I mean, obviously

530
00:27:26,200 --> 00:27:29,600
Speaker 3: Mike Tyson is a larger than life figure. Mike Tyson

531
00:27:29,760 --> 00:27:34,360
Speaker 3: was probably great for four years, yes, yes, yes, four

532
00:27:35,040 --> 00:27:37,160
Speaker 3: you know what I'm saying. Four where you couldn't even

533
00:27:37,200 --> 00:27:39,399
Speaker 3: touch them, you know, and then after that he became

534
00:27:39,840 --> 00:27:43,480
Speaker 3: whatever affected his life, right, it all changed, trick. You

535
00:27:43,520 --> 00:27:45,040
Speaker 3: know a lot of these guys who get more credit

536
00:27:45,119 --> 00:27:48,199
Speaker 3: than Loco Jays rappers really get short career that if

537
00:27:48,200 --> 00:27:51,200
Speaker 3: you think about it, Big and Tupac short careers.

538
00:27:51,960 --> 00:27:54,480
Speaker 1: What was twopac? Five years big and five years?

539
00:27:54,720 --> 00:27:57,480
Speaker 3: If that that's listen, man, you ain't gotta tell me.

540
00:27:57,520 --> 00:28:02,240
Speaker 3: That's why there should be statues of z for sure,

541
00:28:02,280 --> 00:28:08,080
Speaker 3: these guys who endured the entire they were there.

542
00:28:08,359 --> 00:28:10,040
Speaker 1: Before and after.

543
00:28:10,280 --> 00:28:12,679
Speaker 2: Yes, you know, yes, to go to go through the

544
00:28:12,720 --> 00:28:16,560
Speaker 2: gauntlet of what it was, whether it's East coast, West

545
00:28:16,560 --> 00:28:20,600
Speaker 2: coast of beef, or drugs or drug dealers or just

546
00:28:20,800 --> 00:28:23,840
Speaker 2: whatever the issues were that comes with being a young

547
00:28:23,880 --> 00:28:26,159
Speaker 2: man in your twenties and millions of dollars in attention,

548
00:28:26,600 --> 00:28:28,080
Speaker 2: media attention, global attention.

549
00:28:28,800 --> 00:28:30,760
Speaker 3: You know, people want to kill you whatever it may be.

550
00:28:31,080 --> 00:28:33,320
Speaker 3: To avoid all of that, to get to the other side,

551
00:28:34,359 --> 00:28:37,040
Speaker 3: they should have a monument. Well, I'll tell you what.

552
00:28:37,080 --> 00:28:39,320
Speaker 2: Since you're you're close to my age, and you you

553
00:28:39,440 --> 00:28:41,880
Speaker 2: like I said, big Daddy came k R S one.

554
00:28:42,280 --> 00:28:44,280
Speaker 1: You know Marley ma, I mean you you know them?

555
00:28:44,400 --> 00:28:48,880
Speaker 1: You know them all. M hoole wheezy nas.

556
00:28:49,000 --> 00:28:54,720
Speaker 2: Give your four goals. If we had a mound rushmore.

557
00:28:55,640 --> 00:28:57,240
Speaker 2: Who do you do this all the time? I sure do,

558
00:28:57,560 --> 00:29:00,800
Speaker 2: I sure do. Let me see if I have to

559
00:29:00,800 --> 00:29:03,400
Speaker 2: throw your list at the wind, I'm winning down this.

560
00:29:04,160 --> 00:29:05,240
Speaker 2: Throw your list at the window.

561
00:29:05,280 --> 00:29:07,160
Speaker 3: Well, let me even before let me just ask you

562
00:29:07,240 --> 00:29:09,640
Speaker 3: this question before we get to the list. Okay, are

563
00:29:09,720 --> 00:29:13,719
Speaker 3: we factoring in tenure? Because if I just took everybody's

564
00:29:13,840 --> 00:29:17,280
Speaker 3: best album and to base it off of that, that'd

565
00:29:17,280 --> 00:29:18,240
Speaker 3: be different than if.

566
00:29:18,280 --> 00:29:19,840
Speaker 2: Yeah, but I don't think. I don't I don't think

567
00:29:19,840 --> 00:29:21,560
Speaker 2: you can say, I say who's the best running backs

568
00:29:21,600 --> 00:29:22,040
Speaker 2: of all time?

569
00:29:22,120 --> 00:29:22,239
Speaker 4: Right?

570
00:29:22,240 --> 00:29:24,560
Speaker 2: Well, you can't say whoever had the best year because

571
00:29:24,560 --> 00:29:25,600
Speaker 2: there are a lot of There are a lot of

572
00:29:25,640 --> 00:29:27,960
Speaker 2: running backs that had better years than had a better

573
00:29:28,040 --> 00:29:30,720
Speaker 2: year than Emmett, had a better year than than Jim Brown,

574
00:29:30,800 --> 00:29:32,320
Speaker 2: had a better year than Walter Payton.

575
00:29:32,640 --> 00:29:35,560
Speaker 1: But that doesn't make but it goes into the longeem.

576
00:29:35,200 --> 00:29:37,080
Speaker 3: Yeah, but if people know who the best running back

577
00:29:37,120 --> 00:29:39,160
Speaker 3: of all time is, they don't immediately go to Emmett,

578
00:29:39,160 --> 00:29:39,920
Speaker 3: who is No.

579
00:29:39,760 --> 00:29:41,520
Speaker 1: No, no, no, no, They're probably none of them probably gonna

580
00:29:41,520 --> 00:29:41,840
Speaker 1: say Emitt.

581
00:29:41,920 --> 00:29:45,040
Speaker 2: They're probably say Barry Sanders, they'll say Walter Payton, they'll

582
00:29:45,040 --> 00:29:49,280
Speaker 2: say Jim. You know, I think it's it's all Barry,

583
00:29:49,640 --> 00:29:52,400
Speaker 2: even though Barry never won a championship and we'll lose

584
00:29:52,440 --> 00:29:54,000
Speaker 2: a lot of yards and a lot of carriers.

585
00:29:54,000 --> 00:29:57,400
Speaker 1: But it was the style. He was so elect like

586
00:29:57,440 --> 00:29:59,280
Speaker 1: that style that he was so electric.

587
00:29:59,680 --> 00:30:02,840
Speaker 2: Uh. Jim was was was a man amongst men. I

588
00:30:02,840 --> 00:30:05,000
Speaker 2: mean he led the league in rushing like eight times

589
00:30:05,000 --> 00:30:08,959
Speaker 2: and nine years. He's one of the MVP. As a rookie,

590
00:30:09,240 --> 00:30:12,760
Speaker 2: Walter Pagan was sweetness, bad offensive line, but he still

591
00:30:12,760 --> 00:30:13,680
Speaker 2: gave people that work.

592
00:30:14,520 --> 00:30:16,760
Speaker 1: So people people like.

593
00:30:16,800 --> 00:30:20,800
Speaker 2: That for like I said, uh, as far as lyricists,

594
00:30:21,040 --> 00:30:24,840
Speaker 2: Kris is one of my favorites. But and for the

595
00:30:24,880 --> 00:30:27,600
Speaker 2: longest time I was on this thing like it was

596
00:30:27,600 --> 00:30:32,320
Speaker 2: Tupac for me. But after like the last two weeks

597
00:30:32,360 --> 00:30:40,240
Speaker 2: of just listening to Wayne and I love him. Yeah,

598
00:30:39,160 --> 00:30:43,720
Speaker 2: Wayne Wayne, Wayne Is, Wayne is ridiculously talented.

599
00:30:43,760 --> 00:30:45,640
Speaker 1: I for me, it would be.

600
00:30:47,520 --> 00:30:56,600
Speaker 3: Just ability, superb ability, Marksman Chip, It's nas j Biggie rock.

601
00:30:56,480 --> 00:30:59,040
Speaker 1: Him Yeah, rock him. Was like yeah.

602
00:30:59,400 --> 00:31:03,040
Speaker 3: And then that other spot, you don't got them all,

603
00:31:03,080 --> 00:31:05,480
Speaker 3: you ain't got them fall for those. I would take

604
00:31:05,520 --> 00:31:08,840
Speaker 3: those four. And I love Eminem is nice. Eminem has

605
00:31:08,840 --> 00:31:12,040
Speaker 3: a unique gift about him, the way he is Cadence,

606
00:31:12,360 --> 00:31:15,120
Speaker 3: how he wraps and puts words together around that cadence

607
00:31:15,200 --> 00:31:15,680
Speaker 3: is special.

608
00:31:16,400 --> 00:31:17,080
Speaker 1: Wayne is.

609
00:31:18,560 --> 00:31:23,600
Speaker 3: As good as anybody, Wayne Wayne and his career is amazing.

610
00:31:24,080 --> 00:31:28,080
Speaker 3: You talk about longevity, I mean year old Wayne is

611
00:31:28,400 --> 00:31:29,960
Speaker 3: Wayne Is. Wayne is a special dude.

612
00:31:30,040 --> 00:31:31,560
Speaker 1: Man. Wayne is a special dude.

613
00:31:31,840 --> 00:31:39,600
Speaker 3: For me, he just reasonable doubt and illmatic. I mean,

614
00:31:39,680 --> 00:31:41,920
Speaker 3: Jane has more albums, Nas has a couple more albums,

615
00:31:41,960 --> 00:31:45,280
Speaker 3: but that body of work is just so strong and

616
00:31:45,520 --> 00:31:49,240
Speaker 3: it hits me right here where Wayne does that to, Like,

617
00:31:49,240 --> 00:31:53,280
Speaker 3: if I ask Rich Paul's question, Rich Paul would immediately

618
00:31:53,280 --> 00:31:56,520
Speaker 3: have Wayne, like jay z Wayne, He'd have Wayne right there.

619
00:31:57,480 --> 00:32:00,760
Speaker 2: Yeah, because it's just younger. And he spoke to him.

620
00:32:00,880 --> 00:32:04,680
Speaker 2: What about Kane. People don't get Kane to credit. Yeah,

621
00:32:04,760 --> 00:32:08,520
Speaker 2: Kin Cain had k Kine was tight. Kin was tight.

622
00:32:08,560 --> 00:32:11,360
Speaker 1: His career was short. Gotta be the problem with you.

623
00:32:11,440 --> 00:32:13,440
Speaker 2: But you know, money, But if you go back and

624
00:32:13,480 --> 00:32:15,960
Speaker 2: look at it, if you think about it, guys didn't

625
00:32:16,000 --> 00:32:17,720
Speaker 2: have ten fifteen year career.

626
00:32:17,880 --> 00:32:19,560
Speaker 1: You gotta have. You gotta have more than two albums.

627
00:32:19,640 --> 00:32:24,160
Speaker 2: Yeah, but al all of the anomaly to be able

628
00:32:24,160 --> 00:32:25,680
Speaker 2: to do what he did in the eighties, the area

629
00:32:25,800 --> 00:32:27,320
Speaker 2: is doing doing what he's doing right now.

630
00:32:27,400 --> 00:32:30,400
Speaker 3: No, but you gotta be able. You gotta you gotta

631
00:32:30,480 --> 00:32:34,520
Speaker 3: stick to your craft, man. You gotta do like you

632
00:32:34,600 --> 00:32:37,920
Speaker 3: gotta make two, three, four, five, six albums.

633
00:32:37,960 --> 00:32:39,760
Speaker 2: You gotta make. You gotta keep making music so so

634
00:32:39,840 --> 00:32:41,440
Speaker 2: you want so you got a lot of guys. You

635
00:32:41,440 --> 00:32:44,720
Speaker 2: know how hard it is for these guys. Uh, Shannon,

636
00:32:45,400 --> 00:32:50,360
Speaker 2: you grew up in the projects. Fine, you go to

637
00:32:50,400 --> 00:32:51,640
Speaker 2: the projects.

638
00:32:51,560 --> 00:32:55,800
Speaker 3: And you're writing your first album based off of everything

639
00:32:55,880 --> 00:32:58,560
Speaker 3: you went through your entire life, correct, right, So you

640
00:32:58,640 --> 00:33:01,880
Speaker 3: have eighteen years, twenty years of material.

641
00:33:01,960 --> 00:33:03,800
Speaker 1: However to make this first album.

642
00:33:04,520 --> 00:33:07,760
Speaker 3: When you make your second and third albums, now you're

643
00:33:07,840 --> 00:33:10,160
Speaker 3: using the material that happened between when you put out

644
00:33:10,200 --> 00:33:14,160
Speaker 3: the first album and that second could album, but not

645
00:33:14,320 --> 00:33:14,880
Speaker 3: as money.

646
00:33:15,480 --> 00:33:17,720
Speaker 1: There's women's access.

647
00:33:18,400 --> 00:33:21,840
Speaker 3: So now all of a sudden, your material starts to

648
00:33:22,160 --> 00:33:26,360
Speaker 3: fade because you start you're indulging in all this other stuff.

649
00:33:28,200 --> 00:33:30,800
Speaker 3: Even now you move to la now you're writing about

650
00:33:30,840 --> 00:33:33,640
Speaker 3: something else. So a lot of times it's very hard

651
00:33:33,800 --> 00:33:36,600
Speaker 3: to write that second third. Second you can still get

652
00:33:36,600 --> 00:33:39,640
Speaker 3: away with off the fumes of the first album.

653
00:33:39,880 --> 00:33:43,560
Speaker 1: The third album becomes really hard. Oh you get it.

654
00:33:43,800 --> 00:33:46,600
Speaker 3: Look, most artists who write there, who had a great

655
00:33:46,640 --> 00:33:50,120
Speaker 3: first and second album, feel miserably on the third album.

656
00:33:50,560 --> 00:33:56,040
Speaker 3: It's so hard to draw from the grit that you

657
00:33:56,160 --> 00:33:59,600
Speaker 3: had before you made the first album and then and

658
00:33:59,640 --> 00:34:02,560
Speaker 3: then now, okay, fine, can you get back to it

659
00:34:02,600 --> 00:34:05,040
Speaker 3: now a lot of times they can't get back to

660
00:34:05,080 --> 00:34:09,319
Speaker 3: it and it just slowly, it slowly falls off.

661
00:34:09,560 --> 00:34:11,279
Speaker 1: I all went back to it. I love made.

662
00:34:11,280 --> 00:34:14,959
Speaker 3: Mama said knock you outright, he made all that shit made.

663
00:34:15,000 --> 00:34:17,839
Speaker 3: This went like this and then boom, Mama said knock

664
00:34:17,880 --> 00:34:19,279
Speaker 3: you out. He came back.

665
00:34:21,000 --> 00:34:21,680
Speaker 1: Kin didn't make.

666
00:34:21,719 --> 00:34:25,440
Speaker 3: Mama said knock you out. Honestly, Rock Kim didn't make.

667
00:34:25,600 --> 00:34:28,359
Speaker 3: Mama said knock you out. They couldn't make it. They

668
00:34:28,360 --> 00:34:30,680
Speaker 3: couldn't find that record. Seven years later.

669
00:34:32,840 --> 00:34:35,040
Speaker 1: He said he made. Mama said knock you out. And

670
00:34:35,239 --> 00:34:37,120
Speaker 1: round the way girl. Yeah.

671
00:34:37,280 --> 00:34:39,560
Speaker 2: Oh, and that when he had uh and then he

672
00:34:39,640 --> 00:34:44,600
Speaker 2: made after years after that Jingling Baby, Jingling Baby remix,

673
00:34:45,800 --> 00:34:47,600
Speaker 2: and then he made Love You Better after that. He

674
00:34:47,680 --> 00:34:52,279
Speaker 2: has a phenomenal for the Hay Lover. Yea, yeah, I

675
00:34:52,320 --> 00:34:55,000
Speaker 2: worked on that album that was ninety five, Yes, hay

676
00:34:55,040 --> 00:34:58,320
Speaker 2: Lover and doing it well. I was ninety five, man,

677
00:34:58,520 --> 00:35:03,120
Speaker 2: But that's ninety five. He was dropping records in eighty seven, correct,

678
00:35:04,280 --> 00:35:06,240
Speaker 2: But ninety five came around.

679
00:35:06,760 --> 00:35:11,920
Speaker 1: I don't even know where Cainan rock him was. I'm bad.

680
00:35:12,000 --> 00:35:14,120
Speaker 2: I'm bad with now don't do that, don't do that,

681
00:35:14,480 --> 00:35:16,279
Speaker 2: don't do that, don't do that. I'm gonna let you

682
00:35:16,280 --> 00:35:17,399
Speaker 2: do that. Now come on Now.

683
00:35:19,400 --> 00:35:23,520
Speaker 3: Listen, I'm an LJ fan too, the dance routine and

684
00:35:23,560 --> 00:35:25,799
Speaker 3: I'm bad when he did the shark fan was doing.

685
00:35:26,000 --> 00:35:27,320
Speaker 1: Yeah, that wasn't.

686
00:35:27,040 --> 00:35:29,520
Speaker 3: The real thing, right there does a little too much

687
00:35:30,480 --> 00:35:35,200
Speaker 3: and I'm going back to Cali by the way, huge record.

688
00:35:36,280 --> 00:35:40,160
Speaker 3: That's a risk that artists wouldn't take. Listen to that beat.

689
00:35:40,320 --> 00:35:42,759
Speaker 3: That's a risk that artists wouldn't take. That was on

690
00:35:42,800 --> 00:35:46,279
Speaker 3: the Lesson zero soundtrack. That was that was look at

691
00:35:46,320 --> 00:35:50,760
Speaker 3: the video arts seed black and white, very very avant

692
00:35:50,760 --> 00:35:51,839
Speaker 3: garde like.

693
00:35:51,840 --> 00:35:53,120
Speaker 1: That was way ahead of its time.

694
00:35:53,760 --> 00:35:56,799
Speaker 3: Those are the risks that those guys wouldn't make that

695
00:35:56,880 --> 00:35:59,719
Speaker 3: he was willing to make. He's a true artist and

696
00:35:59,760 --> 00:36:02,400
Speaker 3: he deserve He does deserve way more credit than he

697
00:36:02,480 --> 00:36:04,319
Speaker 3: deserves as That's all.

698
00:36:04,239 --> 00:36:05,680
Speaker 1: I wanted you to say. Now we can move on

699
00:36:05,880 --> 00:36:07,040
Speaker 1: to the conversation. See.

700
00:36:08,160 --> 00:36:10,440
Speaker 2: But he's one of the first also to have commercial

701
00:36:10,800 --> 00:36:14,040
Speaker 2: appeal outside of the rap game doing fooboo. He had

702
00:36:14,040 --> 00:36:16,600
Speaker 2: the gap stuff. Yeah, the gap stuff.

703
00:36:17,280 --> 00:36:19,080
Speaker 3: I don't know if he did something in the Gap

704
00:36:19,120 --> 00:36:21,200
Speaker 3: commercial is one of the most gangster ships I've ever

705
00:36:21,200 --> 00:36:25,480
Speaker 3: seen before. He's in the Gap commercial and he is

706
00:36:25,520 --> 00:36:28,520
Speaker 3: a food who had on yep, do you remember the rep.

707
00:36:29,280 --> 00:36:31,400
Speaker 3: I don't remember, but I remember. Let me tell you

708
00:36:31,400 --> 00:36:31,719
Speaker 3: the rap.

709
00:36:32,000 --> 00:36:32,320
Speaker 1: Forget.

710
00:36:33,000 --> 00:36:34,880
Speaker 3: It wasn't that he had to hat on like damn,

711
00:36:34,880 --> 00:36:36,799
Speaker 3: this nigga's in a gap commercial what food?

712
00:36:36,840 --> 00:36:39,600
Speaker 1: Who had on? God?

713
00:36:39,640 --> 00:36:42,359
Speaker 3: People didn't even know what that was, whatever that thing

714
00:36:42,520 --> 00:36:46,839
Speaker 3: was in the commercial he raps and says for us

715
00:36:46,960 --> 00:36:51,120
Speaker 3: by us on the low. That's in the rap. They

716
00:36:51,120 --> 00:36:54,880
Speaker 3: don't even know that's what he said. He said for

717
00:36:55,160 --> 00:36:57,799
Speaker 3: us by us on the low.

718
00:36:59,600 --> 00:37:04,320
Speaker 1: Game got. They don't even know what on the low means.

719
00:37:04,480 --> 00:37:06,239
Speaker 1: They don't even know what for us by us mean?

720
00:37:06,360 --> 00:37:06,440
Speaker 4: Right?

721
00:37:06,520 --> 00:37:08,440
Speaker 1: They think he's the saying for us by us?

722
00:37:08,719 --> 00:37:11,880
Speaker 3: Right, I don't know some rapper shit, right, because I

723
00:37:11,920 --> 00:37:13,799
Speaker 3: had Damien john on and he was he was telling

724
00:37:13,840 --> 00:37:18,160
Speaker 3: he was telling me that story about uh L shooting

725
00:37:18,200 --> 00:37:20,560
Speaker 3: commercial and doing the rap and had it on. One

726
00:37:20,560 --> 00:37:24,160
Speaker 3: of the guys from Queens who started who started football

727
00:37:24,160 --> 00:37:27,600
Speaker 3: with Damon, is a guy named Keith. He we went

728
00:37:27,640 --> 00:37:30,560
Speaker 3: to kindergarten through third grade together. So there was also

729
00:37:30,600 --> 00:37:34,040
Speaker 3: some great entrepreneurs obviously from Queens as well who helped

730
00:37:34,080 --> 00:37:38,719
Speaker 3: start uh start start football. I mean, y'all mean look

731
00:37:38,840 --> 00:37:41,360
Speaker 3: queen ting Like I said, you guys y'all get overshadowed

732
00:37:41,360 --> 00:37:44,880
Speaker 3: because obviously you know Brooklyn has some of the names.

733
00:37:44,920 --> 00:37:46,960
Speaker 3: But if you look at what you guys were able

734
00:37:47,040 --> 00:37:51,000
Speaker 3: to do as far as not only just music culture

735
00:37:51,080 --> 00:37:55,359
Speaker 3: and the clothing and merchandise, would you consider that Run

736
00:37:55,440 --> 00:37:57,760
Speaker 3: DMC brought fashion into hip hop.

737
00:37:59,520 --> 00:38:00,640
Speaker 1: Because that the little.

738
00:38:02,080 --> 00:38:05,239
Speaker 2: Pants, leather pan or the shell toward dess with the

739
00:38:05,239 --> 00:38:07,400
Speaker 2: fat strew shoes strand they were big ropes.

740
00:38:08,480 --> 00:38:08,760
Speaker 1: Yeah.

741
00:38:09,120 --> 00:38:13,080
Speaker 3: Prior to Run DMC, guys were looking like if you

742
00:38:13,120 --> 00:38:18,920
Speaker 3: look at some of the early even even kind of

743
00:38:18,920 --> 00:38:21,200
Speaker 3: like sugar Hill Gang. But after sugar Hill Gang, if

744
00:38:21,239 --> 00:38:24,480
Speaker 3: you look at Africa Bembada, they were dressing more like

745
00:38:24,520 --> 00:38:28,160
Speaker 3: earth winding Fire, like a lot of costume. Yes, yes,

746
00:38:28,200 --> 00:38:32,799
Speaker 3: And then Run DMC, because of God blessed jam Master

747
00:38:32,960 --> 00:38:35,719
Speaker 3: J said let's dress like those d boys. So they

748
00:38:35,800 --> 00:38:38,480
Speaker 3: dressed like the way street guys dressed, drug dealers were dressed.

749
00:38:38,680 --> 00:38:40,359
Speaker 3: And that's and when they put that look on.

750
00:38:42,760 --> 00:38:47,920
Speaker 2: Can't go sheltere leather blazer this that the third then

751
00:38:47,960 --> 00:38:49,520
Speaker 2: they looked like they was just getting that money.

752
00:38:49,840 --> 00:38:51,120
Speaker 1: It wasn't about that costume.

753
00:38:51,160 --> 00:38:54,319
Speaker 3: It was a complete uh left turn from what those

754
00:38:54,360 --> 00:38:56,920
Speaker 3: guys are doing. And that was that was huge. How

755
00:38:56,920 --> 00:39:01,759
Speaker 3: big was Supreme the name at all? Man, I mean,

756
00:39:02,640 --> 00:39:07,320
Speaker 3: Supreme Team was Queens. They ran the streets of Queens

757
00:39:07,840 --> 00:39:10,880
Speaker 3: and there was a they were a presence to not

758
00:39:11,000 --> 00:39:13,920
Speaker 3: to be fucked with, right And you know, to me,

759
00:39:14,080 --> 00:39:17,600
Speaker 3: I never I actually never met Supreme I've seen him before,

760
00:39:17,719 --> 00:39:21,200
Speaker 3: but he was, you know, a big, larger than life

761
00:39:21,239 --> 00:39:24,759
Speaker 3: figure that had a you know, a big organization that

762
00:39:25,400 --> 00:39:28,680
Speaker 3: were street guys that liked the party, you know, and

763
00:39:29,360 --> 00:39:33,520
Speaker 3: they were like part of the business, you know. So yeah,

764
00:39:33,520 --> 00:39:35,759
Speaker 3: they were big. I mean they were big. Supreme Team

765
00:39:35,840 --> 00:39:41,439
Speaker 3: was big. Then years later, you know BMF was big.

766
00:39:41,680 --> 00:39:42,840
Speaker 3: You know, coming out of Atlanta.

767
00:39:42,880 --> 00:39:46,400
Speaker 2: What is it about D boys and rap and rapping

768
00:39:46,480 --> 00:39:48,520
Speaker 2: D boys that seemed to be so interwoven.

769
00:39:50,400 --> 00:39:52,279
Speaker 3: Well, the kids come from the artists are coming from

770
00:39:52,280 --> 00:39:55,919
Speaker 3: the street. So as a result of the artists coming

771
00:39:55,960 --> 00:39:58,319
Speaker 3: from the street, the guys that are around them and the

772
00:39:58,360 --> 00:40:01,520
Speaker 3: guys they idolized, they probably at some point worked for

773
00:40:02,200 --> 00:40:05,000
Speaker 3: with the street guys, and sometimes the street guys were

774
00:40:05,040 --> 00:40:07,000
Speaker 3: the first guys to give them money. There was the

775
00:40:07,000 --> 00:40:09,880
Speaker 3: startup money, go make this music, going to the studio,

776
00:40:10,040 --> 00:40:12,880
Speaker 3: what have you. And that's a lot what led to

777
00:40:13,480 --> 00:40:16,680
Speaker 3: you know, what got them going. So that's the that's

778
00:40:16,719 --> 00:40:19,200
Speaker 3: the connection. But the truth of the matter is, even

779
00:40:19,280 --> 00:40:21,080
Speaker 3: prior to the fact that that was the guys they

780
00:40:21,080 --> 00:40:24,359
Speaker 3: looked up to and give the money, that's what the

781
00:40:24,360 --> 00:40:28,319
Speaker 3: fans wanted. So you were emulating the street guy. So

782
00:40:28,360 --> 00:40:31,359
Speaker 3: a lot of these guys, very few of them really

783
00:40:31,440 --> 00:40:33,200
Speaker 3: are street guys rappers.

784
00:40:33,320 --> 00:40:34,160
Speaker 1: They were more.

785
00:40:35,520 --> 00:40:40,400
Speaker 3: Emulating street guys because that worked with the fans.

786
00:40:41,440 --> 00:40:42,160
Speaker 1: How have you.

787
00:40:42,719 --> 00:40:47,239
Speaker 2: Been able to create the music the advertising with some

788
00:40:47,280 --> 00:40:50,040
Speaker 2: of the most successful companies in the world. You started

789
00:40:50,080 --> 00:40:53,920
Speaker 2: in the music business, you transition to the advertising and

790
00:40:54,040 --> 00:40:56,640
Speaker 2: you work with a lot of these Fortune five hundred companies.

791
00:40:56,880 --> 00:40:59,440
Speaker 2: How have you been able to transition and parlay that

792
00:40:59,760 --> 00:41:02,520
Speaker 2: you're music, you're advertising and with some of these Fortune

793
00:41:02,520 --> 00:41:04,120
Speaker 2: five hundred companies, How have you been able to do

794
00:41:04,120 --> 00:41:05,800
Speaker 2: that so successfully?

795
00:41:06,600 --> 00:41:09,640
Speaker 3: Early on it was hard. It was hard for two reasons.

796
00:41:10,760 --> 00:41:14,680
Speaker 3: I wasn't necessarily good at it. I didn't go to

797
00:41:14,800 --> 00:41:17,160
Speaker 3: college and I dropped out of college, so I didn't

798
00:41:17,320 --> 00:41:20,680
Speaker 3: have any formal training and the credibility that comes with

799
00:41:20,719 --> 00:41:23,960
Speaker 3: that formalized training to go into Fortune five hundred companies

800
00:41:23,960 --> 00:41:27,480
Speaker 3: and be like, this is what you should do. And

801
00:41:27,480 --> 00:41:28,960
Speaker 3: then the second thing is the thing I was trying

802
00:41:29,000 --> 00:41:32,040
Speaker 3: to recommend them doing was really tapping into culture, and

803
00:41:32,040 --> 00:41:34,400
Speaker 3: the culture that I was leaning on was hip hop culture,

804
00:41:35,080 --> 00:41:37,840
Speaker 3: and that was tainted with gangsters and all kinds of

805
00:41:37,880 --> 00:41:41,680
Speaker 3: reputational issues. So you got me coming in with no

806
00:41:41,840 --> 00:41:45,600
Speaker 3: formal training and talking about something that is related to

807
00:41:45,680 --> 00:41:50,400
Speaker 3: something that they don't even think is brand friendly. And

808
00:41:50,400 --> 00:41:53,000
Speaker 3: then I would say, you know, to the CEO, because

809
00:41:53,000 --> 00:41:55,400
Speaker 3: I'm really good at talking to people, so I to

810
00:41:55,400 --> 00:41:58,240
Speaker 3: meet to the CEO and I'm like, ask your seventeen

811
00:41:58,280 --> 00:42:01,480
Speaker 3: year old at home about this, because if they had

812
00:42:01,480 --> 00:42:04,600
Speaker 3: a teenage at home, I'm gonna win. And I would

813
00:42:04,640 --> 00:42:08,719
Speaker 3: speak to them about things that I knew was not

814
00:42:08,800 --> 00:42:13,120
Speaker 3: necessarily on Narradar screen, but it was the next generation's concern,

815
00:42:13,520 --> 00:42:18,040
Speaker 3: next generations something they celebrated, and I call that future proof.

816
00:42:18,200 --> 00:42:20,960
Speaker 3: If you want a future proof your business so that

817
00:42:21,000 --> 00:42:24,440
Speaker 3: the next generation is excited and you're relevant to them,

818
00:42:24,560 --> 00:42:26,719
Speaker 3: then you should listen to what I'm saying because I'm

819
00:42:26,719 --> 00:42:29,560
Speaker 3: talking about something that may not necessarily relate to you,

820
00:42:29,800 --> 00:42:32,440
Speaker 3: but it relates to the next person coming down the line.

821
00:42:32,560 --> 00:42:34,759
Speaker 3: And CEOs who are open minded to listening to that

822
00:42:35,200 --> 00:42:37,400
Speaker 3: were the ones I've had the most successful.

823
00:42:36,880 --> 00:42:40,120
Speaker 1: With and their business has benefited.

824
00:42:41,560 --> 00:42:43,680
Speaker 3: And the first thing I the first thing I did,

825
00:42:43,719 --> 00:42:47,000
Speaker 3: I mean it's written about what was the rebox work man?

826
00:42:47,080 --> 00:42:52,480
Speaker 3: I mean you got Rebok, I told the CEO, Paul Fireman,

827
00:42:52,719 --> 00:42:55,319
Speaker 3: founder of Rebok. I said, I don't care. This is

828
00:42:55,360 --> 00:42:59,359
Speaker 3: a two two thousand and two maybe, I said to Paul,

829
00:42:59,400 --> 00:43:02,440
Speaker 3: I said, Paul, there's nothing you can do to make

830
00:43:02,520 --> 00:43:06,279
Speaker 3: kids believe they can jump higher or run faster in

831
00:43:06,320 --> 00:43:08,200
Speaker 3: a pair of Rebox over a pair knights. There's no

832
00:43:08,360 --> 00:43:11,920
Speaker 3: chance that take that idea that you're going to beat

833
00:43:11,960 --> 00:43:14,600
Speaker 3: them at that game completely out of your mind.

834
00:43:15,280 --> 00:43:16,680
Speaker 1: So then he started talking further.

835
00:43:17,000 --> 00:43:19,960
Speaker 3: He was intrigued by that, by the certainty I had

836
00:43:20,040 --> 00:43:23,640
Speaker 3: with that belief, and he started talking about brown shoes.

837
00:43:24,160 --> 00:43:25,879
Speaker 3: I'm like, why do you say brown shoes? He goes

838
00:43:25,920 --> 00:43:28,319
Speaker 3: because people wear brown shoes to work, I said, pull

839
00:43:28,360 --> 00:43:28,520
Speaker 3: home on.

840
00:43:28,640 --> 00:43:31,560
Speaker 1: They don't. Kids are wearing sneakers to work right.

841
00:43:32,680 --> 00:43:35,360
Speaker 3: In fact, they're not even wearing a sneak is because

842
00:43:36,280 --> 00:43:38,839
Speaker 3: they wanted them to perform well. They wear him because

843
00:43:38,840 --> 00:43:41,200
Speaker 3: they like the color in it, because it matches their shirt,

844
00:43:41,440 --> 00:43:44,520
Speaker 3: it matches their hat. So we need to actually go

845
00:43:44,640 --> 00:43:48,399
Speaker 3: and play and pay that play that game and pay

846
00:43:48,400 --> 00:43:49,760
Speaker 3: attention to that consumer.

847
00:43:50,160 --> 00:43:52,680
Speaker 1: And that's what led to Rebok RBK.

848
00:43:53,600 --> 00:43:55,840
Speaker 3: And then we started thinking about, like, who are some

849
00:43:55,880 --> 00:43:58,360
Speaker 3: of the people that you could work with that would

850
00:43:58,360 --> 00:44:01,360
Speaker 3: fit and sort of be the cohort. The cohort is

851
00:44:01,400 --> 00:44:05,360
Speaker 3: the prototype for this thing. And it was jay Z.

852
00:44:05,800 --> 00:44:08,320
Speaker 3: I'm like this guy. He don't like to move a

853
00:44:08,320 --> 00:44:10,759
Speaker 3: lot at all, he don't like to sweat, you know,

854
00:44:11,239 --> 00:44:14,880
Speaker 3: and he's the perfect person to be the lifestyle ambassador.

855
00:44:14,920 --> 00:44:18,000
Speaker 3: And we created not an ambassadorship, but we actually created

856
00:44:18,000 --> 00:44:21,879
Speaker 3: a brand called the es Carter, which was the first

857
00:44:21,920 --> 00:44:26,400
Speaker 3: of its kind, an original sneaker that was Rebok powered

858
00:44:26,440 --> 00:44:28,840
Speaker 3: and made it and that was successful. And then we

859
00:44:28,880 --> 00:44:31,359
Speaker 3: did the g units and then the ice creams by

860
00:44:31,360 --> 00:44:34,080
Speaker 3: far raland we built the business around Reebok.

861
00:44:34,120 --> 00:44:35,440
Speaker 1: That changed the brand.

862
00:44:35,920 --> 00:44:38,680
Speaker 3: It made them go from a brand that was relegated

863
00:44:38,719 --> 00:44:43,279
Speaker 3: to like third fourth place to something that was aspirational

864
00:44:43,320 --> 00:44:47,120
Speaker 3: because they were tapping into the culture more by you know,

865
00:44:47,200 --> 00:44:48,080
Speaker 3: tapping into.

866
00:44:48,120 --> 00:44:49,920
Speaker 1: These artists and what these artists represented.

867
00:44:50,200 --> 00:44:53,320
Speaker 2: So how do you go about building a strong, lasting,

868
00:44:53,920 --> 00:44:56,080
Speaker 2: valuable relationship.

869
00:44:57,880 --> 00:44:58,440
Speaker 1: In business?

870
00:44:58,560 --> 00:45:03,719
Speaker 3: Yes, yeah, you know, I think it's the fundamentals of anything. Man,

871
00:45:03,800 --> 00:45:06,319
Speaker 3: you gotta do what you say. You gotta always do

872
00:45:06,360 --> 00:45:08,960
Speaker 3: what you say. You can't say anything that you don't mean.

873
00:45:10,719 --> 00:45:15,000
Speaker 3: And people you under promise and overdelivered. No, No, I

874
00:45:15,080 --> 00:45:28,160
Speaker 3: over promise and overdeliver it. So you over Probably you

875
00:45:28,200 --> 00:45:31,279
Speaker 3: tell people you're gonna do something, yeah, and then you

876
00:45:31,400 --> 00:45:33,000
Speaker 3: times it yeah.

877
00:45:33,560 --> 00:45:34,000
Speaker 1: Yeah.

878
00:45:34,040 --> 00:45:36,640
Speaker 3: It's the same thing you push yourself. If I tell

879
00:45:36,680 --> 00:45:39,440
Speaker 3: you I'm gonna do something, it means so much to

880
00:45:39,480 --> 00:45:42,240
Speaker 3: me to live up to my word. I'll ask somebody

881
00:45:42,239 --> 00:45:46,080
Speaker 3: when I hire them six months later, eight months later,

882
00:45:46,120 --> 00:45:48,480
Speaker 3: did I tell you anything in that interview process that

883
00:45:48,560 --> 00:45:49,160
Speaker 3: I haven't done.

884
00:45:50,880 --> 00:45:52,200
Speaker 1: I want to check myself on that.

885
00:45:52,320 --> 00:45:54,839
Speaker 3: I want to hold the mirror up to myself specifically

886
00:45:54,840 --> 00:45:56,719
Speaker 3: on that topic, because I don't want to use my

887
00:45:56,719 --> 00:45:59,520
Speaker 3: brain as a weapon and tell you something and be

888
00:45:59,600 --> 00:46:03,399
Speaker 3: convinced to you and actually have no intent or don't

889
00:46:03,440 --> 00:46:05,840
Speaker 3: follow throughing it. I just think that that's a terrible

890
00:46:05,920 --> 00:46:10,480
Speaker 3: use of talent. So I do talk about my stretch goals,

891
00:46:11,480 --> 00:46:13,120
Speaker 3: which is the over promise I'm gonna do this, so

892
00:46:13,160 --> 00:46:14,879
Speaker 3: we're gonna do this and wenna do that. But I'm

893
00:46:14,880 --> 00:46:18,239
Speaker 3: an entrepreneur, I'm a visionary. As a visionary Your job

894
00:46:18,320 --> 00:46:20,200
Speaker 3: is to see things before other people see it.

895
00:46:20,239 --> 00:46:20,600
Speaker 1: Correct.

896
00:46:20,920 --> 00:46:24,040
Speaker 3: I'm used to being in that uncomfortable place of seeing

897
00:46:24,040 --> 00:46:28,960
Speaker 3: something early. So I make those promises and I do

898
00:46:29,040 --> 00:46:31,840
Speaker 3: everything I can to over deliver against that. The funniest

899
00:46:31,880 --> 00:46:33,919
Speaker 3: thing is that you guys don't get penalized for being wrong.

900
00:46:35,480 --> 00:46:37,520
Speaker 1: You're wrong. He is no problem. Or you guys should

901
00:46:37,520 --> 00:46:40,160
Speaker 1: have don jailing herds, but he had it.

902
00:46:40,200 --> 00:46:42,560
Speaker 2: But you don't think he's improved, Like he did lose

903
00:46:42,600 --> 00:46:44,759
Speaker 2: his job at Alabama because he couldn't broke consistently.

904
00:46:45,200 --> 00:46:48,520
Speaker 1: That's why two got the job. Yeah, but they thought.

905
00:46:48,520 --> 00:46:51,920
Speaker 2: But even in the pros, if you look at him

906
00:46:51,920 --> 00:46:53,480
Speaker 2: from his rookie year to where.

907
00:46:53,320 --> 00:46:56,120
Speaker 1: He is now, he's increased the throw up percentage by

908
00:46:56,120 --> 00:46:56,600
Speaker 1: ten percent.

909
00:46:56,880 --> 00:47:03,040
Speaker 2: That's huge his accuracy, Yes, yes he said ten percent.

910
00:47:03,160 --> 00:47:05,799
Speaker 2: Ten he was he was barely a He's like in

911
00:47:05,840 --> 00:47:09,680
Speaker 2: the high sixties as opposed to the low sixties. Fiftieth

912
00:47:10,080 --> 00:47:13,120
Speaker 2: You don't think that has an Antonio Brown AJJ. Yeah,

913
00:47:13,239 --> 00:47:16,120
Speaker 2: of course, of course, but you have to understand what

914
00:47:16,120 --> 00:47:17,759
Speaker 2: did he have? What think about what he had in

915
00:47:17,840 --> 00:47:21,399
Speaker 2: Alabama and then what he had in Oklahoma. So yeah,

916
00:47:21,520 --> 00:47:23,919
Speaker 2: giving him giving him back, But he improved he put

917
00:47:23,960 --> 00:47:25,799
Speaker 2: the work in. I don't want to short change him

918
00:47:25,800 --> 00:47:27,680
Speaker 2: and just say it's aj he put the work in.

919
00:47:28,160 --> 00:47:30,920
Speaker 2: He put a lot of work in, because you can

920
00:47:30,960 --> 00:47:33,640
Speaker 2: see him get exponentially better and his confidence crows.

921
00:47:33,640 --> 00:47:36,160
Speaker 1: There's not that many basketball players that came from Queens.

922
00:47:36,440 --> 00:47:40,400
Speaker 3: There's some, but not Kenny Anderson, Kenny Anderson, probably Kenny Smith.

923
00:47:40,920 --> 00:47:41,759
Speaker 1: Kenny Smith is from.

924
00:47:41,719 --> 00:47:45,120
Speaker 2: Right over here, and Kenny's from Luffrack, which is right

925
00:47:45,160 --> 00:47:47,400
Speaker 2: over here, right, Kenny Anderson's from overhead.

926
00:47:47,440 --> 00:47:49,840
Speaker 1: There's a couple not like but not like all the

927
00:47:49,880 --> 00:47:51,360
Speaker 1: way right all the way.

928
00:47:51,640 --> 00:47:54,959
Speaker 3: What place you think is more overrated where football talent

929
00:47:55,000 --> 00:47:55,560
Speaker 3: comes from him?

930
00:47:57,040 --> 00:47:59,520
Speaker 2: Well, we know, well, we know, we know Texas and Florida.

931
00:47:59,719 --> 00:48:05,000
Speaker 2: Texas is Florida, California. Georgia is right there, Georgia, Florida.

932
00:48:05,000 --> 00:48:07,760
Speaker 2: California is the southern states where the weather is nice

933
00:48:08,280 --> 00:48:10,200
Speaker 2: the majority of the time. Losing, Amma, you mean where

934
00:48:10,200 --> 00:48:15,640
Speaker 2: people are working, where people are running in He say,

935
00:48:15,680 --> 00:48:17,759
Speaker 2: if that's what you call it needs it needs to

936
00:48:17,800 --> 00:48:19,320
Speaker 2: be warm.

937
00:48:19,520 --> 00:48:22,839
Speaker 1: New York, New York, New York. Who are is hot?

938
00:48:23,000 --> 00:48:23,880
Speaker 1: Is hot? Okay?

939
00:48:24,080 --> 00:48:27,360
Speaker 2: Warm more time than it is cold. You're not gonna

940
00:48:27,360 --> 00:48:30,520
Speaker 2: get You might get one or two from New York

941
00:48:30,640 --> 00:48:31,080
Speaker 2: or something.

942
00:48:32,080 --> 00:48:33,279
Speaker 1: Like quans from New Jersey.

943
00:48:33,400 --> 00:48:40,799
Speaker 2: Yeah, mikaws from uh from from from Pennsylvania any No.

944
00:48:40,960 --> 00:48:42,400
Speaker 1: Yeah, Pennsylvania. I'm sorry.

945
00:48:43,160 --> 00:48:45,480
Speaker 2: That's not the South. No, but I'm saying, you know

946
00:48:45,520 --> 00:48:46,719
Speaker 2: what I'm saying about the South. I was talking about

947
00:48:46,719 --> 00:48:48,160
Speaker 2: the New York. I'm talking about this area. And that's

948
00:48:48,160 --> 00:48:51,680
Speaker 2: saying y'all ain't got no b y'all. Yeah, it's from

949
00:48:51,680 --> 00:48:57,560
Speaker 2: New Jersey, from Halfsburg, Hassburg. Brother, you do the weather.

950
00:48:57,640 --> 00:48:59,799
Speaker 2: Weather is not nice in these places. You let you

951
00:48:59,880 --> 00:49:01,680
Speaker 2: just mean two places whether it's not nice. I'm trying

952
00:49:01,680 --> 00:49:03,960
Speaker 2: to figure out y'all got like four people in the NFL,

953
00:49:04,200 --> 00:49:08,479
Speaker 2: Georgia got like thirty, California, Texas got like. The last

954
00:49:08,520 --> 00:49:11,320
Speaker 2: thing I'm doing is compared to New York football.

955
00:49:12,000 --> 00:49:12,680
Speaker 1: We get, y'all.

956
00:49:12,719 --> 00:49:15,000
Speaker 2: We give y'all little basketball problem, but no, no, not a

957
00:49:15,000 --> 00:49:17,240
Speaker 2: little I mean New York basketball.

958
00:49:17,239 --> 00:49:17,759
Speaker 1: No, no, no, no, no.

959
00:49:17,800 --> 00:49:19,920
Speaker 2: That y'all used to have that when y'all had Doctor

960
00:49:20,000 --> 00:49:21,640
Speaker 2: J Kareem and all those guys.

961
00:49:21,640 --> 00:49:23,719
Speaker 1: It ain't the same. No, where does Kyrie come from?

962
00:49:23,800 --> 00:49:24,279
Speaker 1: It ain't the same.

963
00:49:24,320 --> 00:49:28,600
Speaker 3: No one, where does Kyrie come from? Where does Kyrie

964
00:49:28,640 --> 00:49:32,799
Speaker 3: come from I mean, it ain't the same. No, it

965
00:49:32,840 --> 00:49:33,359
Speaker 3: ain't the same.

966
00:49:33,800 --> 00:49:36,560
Speaker 1: It ain't the same. It's not the same.

967
00:49:37,960 --> 00:49:40,760
Speaker 2: But y'all, you know because now guys with the guys

968
00:49:40,800 --> 00:49:43,040
Speaker 2: go they go to other they go. I mean they

969
00:49:43,080 --> 00:49:45,120
Speaker 2: might be born from here, but you know they go.

970
00:49:45,239 --> 00:49:47,120
Speaker 2: Now they go play the Mount Verdier or they go

971
00:49:47,160 --> 00:49:49,160
Speaker 2: to Oak Hill and they go to things like that. Yeah,

972
00:49:49,239 --> 00:49:52,080
Speaker 2: and finish your IMG Academy and things like that. Nature

973
00:49:52,440 --> 00:49:55,680
Speaker 2: guys are not being from an area playing in a

974
00:49:55,760 --> 00:49:58,000
Speaker 2: high school like okay and moving on that.

975
00:49:58,000 --> 00:49:59,120
Speaker 1: That ain't happening no more.

976
00:50:01,280 --> 00:50:04,799
Speaker 3: What do you think about the transfer portal and what

977
00:50:04,880 --> 00:50:08,160
Speaker 3: it's going to do to college sports?

978
00:50:08,280 --> 00:50:08,480
Speaker 2: Mad?

979
00:50:08,640 --> 00:50:12,200
Speaker 1: I don't know. And what do you think right next

980
00:50:12,200 --> 00:50:13,560
Speaker 1: to that is.

981
00:50:15,400 --> 00:50:18,640
Speaker 3: As much as I'm so for college athletes getting their

982
00:50:18,680 --> 00:50:21,520
Speaker 3: fair share, and Lebron and I and Maverick did a

983
00:50:21,520 --> 00:50:23,319
Speaker 3: documentary on this, did a shut thing on it called

984
00:50:23,360 --> 00:50:28,239
Speaker 3: The Student Athlete. We followed four student athletes. Man one

985
00:50:28,239 --> 00:50:31,560
Speaker 3: of them got hurt. No health care fucked up the

986
00:50:31,600 --> 00:50:39,480
Speaker 3: whole thing. But guy walking around campus for five million dollars.

987
00:50:39,400 --> 00:50:42,799
Speaker 2: Yeah, for sure, because there's no guarantee, like you said,

988
00:50:42,840 --> 00:50:45,320
Speaker 2: he get hurt and then he can't play in the

989
00:50:45,440 --> 00:50:48,520
Speaker 2: NFL or he can't play in the NBA. Yeah, well

990
00:50:48,520 --> 00:50:50,239
Speaker 2: he got five million dollars. He got a great head

991
00:50:50,239 --> 00:50:51,200
Speaker 2: start on life.

992
00:50:51,719 --> 00:50:52,120
Speaker 1: Get it.

993
00:50:52,520 --> 00:50:54,640
Speaker 2: I wish didn't get ten million. But I just saw

994
00:50:54,680 --> 00:50:59,319
Speaker 2: the quarterback from Ohio and Ohio State and Oklahoma is

995
00:50:59,360 --> 00:51:05,600
Speaker 2: in the portal right now? Yes, why the starting quarterback,

996
00:51:05,680 --> 00:51:08,759
Speaker 2: starting quarterback of Ohio State, starting quarterback from Oklahoma or

997
00:51:08,760 --> 00:51:09,400
Speaker 2: in the port.

998
00:51:11,360 --> 00:51:16,359
Speaker 1: Looking to get better deals? Yep? Oh.

999
00:51:16,480 --> 00:51:18,640
Speaker 3: I thought guys were going into portal because they were

1000
00:51:19,160 --> 00:51:20,800
Speaker 3: not gonna start. So they were like, oh, let me

1001
00:51:20,840 --> 00:51:22,200
Speaker 3: go into the portal because I can get a better

1002
00:51:22,200 --> 00:51:23,879
Speaker 3: opportunity somewhere else.

1003
00:51:24,239 --> 00:51:26,320
Speaker 2: But if you already started at Ohio State, you started

1004
00:51:26,320 --> 00:51:28,040
Speaker 2: at Oklahoma, where you're going.

1005
00:51:29,000 --> 00:51:30,960
Speaker 1: That's what I'm trying to figure out. What are they doing? Money?

1006
00:51:31,800 --> 00:51:34,120
Speaker 1: Somebody go give me an opportunity like Caleb.

1007
00:51:34,160 --> 00:51:36,279
Speaker 2: You don't think Caleb Williams had an opportunity to make

1008
00:51:36,320 --> 00:51:38,920
Speaker 2: money in Oklahoma, but think about what he got at USC.

1009
00:51:42,120 --> 00:51:44,120
Speaker 2: What do you think about him right now? I think

1010
00:51:44,160 --> 00:51:47,719
Speaker 2: you gonna be a number one pick, can make every throw.

1011
00:51:47,800 --> 00:51:53,080
Speaker 2: He's athletic, great improvisationals. I have not trying to figure

1012
00:51:53,080 --> 00:51:55,360
Speaker 2: out his head on right. I think the thing is

1013
00:51:56,000 --> 00:51:58,560
Speaker 2: what they're gonna ask is like broh I mean, I

1014
00:51:58,560 --> 00:52:01,399
Speaker 2: think his defense was terrible, but they're gonna ask bro

1015
00:52:01,520 --> 00:52:04,080
Speaker 2: you that good. I mean, you couldn't win like none

1016
00:52:04,120 --> 00:52:04,920
Speaker 2: of these shootouts.

1017
00:52:07,680 --> 00:52:08,239
Speaker 1: But I like him.

1018
00:52:08,239 --> 00:52:09,799
Speaker 2: I think he's good. I think you're gonna really be good.

1019
00:52:09,920 --> 00:52:12,160
Speaker 2: I think there's a lot of quarterbacks in this draft.

1020
00:52:12,320 --> 00:52:15,960
Speaker 2: But it's like anything, man, you don't really know. I mean,

1021
00:52:16,000 --> 00:52:17,799
Speaker 2: brock Perty was a seventh round draft pick.

1022
00:52:19,520 --> 00:52:22,279
Speaker 3: These guys in the NFL are really not as good

1023
00:52:22,280 --> 00:52:23,719
Speaker 3: as they think they are picking talent.

1024
00:52:24,239 --> 00:52:27,080
Speaker 2: No, no, no, no, because it's like anything. It's just

1025
00:52:27,120 --> 00:52:30,640
Speaker 2: like you. You you're picking horses. They don't guarantee your

1026
00:52:30,640 --> 00:52:32,600
Speaker 2: horse gonna win the Derby or Piker's or a Bell

1027
00:52:32,719 --> 00:52:33,719
Speaker 2: knocks a Santa Nita.

1028
00:52:34,160 --> 00:52:34,759
Speaker 1: You don't know.

1029
00:52:35,120 --> 00:52:39,080
Speaker 3: What do you think about this whole idea of not

1030
00:52:39,120 --> 00:52:41,040
Speaker 3: even giving these guys a chance to warm up, to

1031
00:52:41,080 --> 00:52:42,920
Speaker 3: get that game together, just throwing them out there like

1032
00:52:42,960 --> 00:52:45,200
Speaker 3: that because you think that's the right thing to do.

1033
00:52:45,280 --> 00:52:47,200
Speaker 1: Because here's the thing. I know they can pay them

1034
00:52:47,239 --> 00:52:48,640
Speaker 1: short money and they can find out.

1035
00:52:48,760 --> 00:52:51,239
Speaker 2: But see, the thing is is because I need to

1036
00:52:51,239 --> 00:52:52,719
Speaker 2: know abody that third year before I give a guy

1037
00:52:52,760 --> 00:52:54,799
Speaker 2: three hundred million dollar contra bat you mean to tell

1038
00:52:54,800 --> 00:52:56,080
Speaker 2: mem I got to give a guy three on a million.

1039
00:52:56,080 --> 00:52:57,640
Speaker 1: I don't know if you can play. They don't know.

1040
00:52:57,640 --> 00:52:59,279
Speaker 1: If the Giants don't know if the quarterback can pay,

1041
00:52:59,320 --> 00:53:00,480
Speaker 1: they pay him. They do.

1042
00:53:00,600 --> 00:53:02,719
Speaker 2: He didn't play, but whether it didn't have no options,

1043
00:53:03,239 --> 00:53:05,640
Speaker 2: they have to pay Daniel Jones. What are they gonna

1044
00:53:05,680 --> 00:53:08,719
Speaker 2: go go with Tommy de Vito? Now before we even

1045
00:53:08,719 --> 00:53:11,560
Speaker 2: know Tommy DeVito? They could have, you know, they won't.

1046
00:53:11,800 --> 00:53:13,040
Speaker 2: They didn't have to pay that man one hundred and

1047
00:53:13,080 --> 00:53:16,680
Speaker 2: sixty million dollars, but they paid him based on last year.

1048
00:53:17,040 --> 00:53:19,400
Speaker 2: They disregarded all the things that they had done up

1049
00:53:19,440 --> 00:53:21,920
Speaker 2: until that point, and it says, we know what, we believe,

1050
00:53:22,000 --> 00:53:23,760
Speaker 2: this is the guy we're gonna get moving forward.

1051
00:53:27,120 --> 00:53:28,720
Speaker 1: And did the same thing with Crushing Wentz.

1052
00:53:29,080 --> 00:53:33,239
Speaker 2: Yeah, but Carson Carson had you know, Carson was about

1053
00:53:33,280 --> 00:53:35,319
Speaker 2: to be the MVP until he tore his me up

1054
00:53:35,360 --> 00:53:36,280
Speaker 2: in week thirteen.

1055
00:53:37,840 --> 00:53:38,760
Speaker 1: He's gonna be the MVP.

1056
00:53:39,600 --> 00:53:50,520
Speaker 2: And but it's a special type of quarterback that's good,

1057
00:53:50,880 --> 00:53:55,600
Speaker 2: get paid and they get better. You look at the Brady's,

1058
00:53:55,680 --> 00:53:57,760
Speaker 2: the Mannings, and now you look at the Patrick Mahomes

1059
00:53:57,760 --> 00:54:02,200
Speaker 2: you look at those guys, uh, the Rogers. Did those

1060
00:54:02,239 --> 00:54:05,520
Speaker 2: guys that Roger Aaron Rodgers? Yeah, when he was in

1061
00:54:05,560 --> 00:54:13,239
Speaker 2: Green Bay? Get paid, excuse me, and get better. Dak yeah, Dak.

1062
00:54:13,400 --> 00:54:15,680
Speaker 2: Dak has been very impressive this year. He's been very

1063
00:54:15,680 --> 00:54:19,279
Speaker 2: impressive this year. But are you watching the games?

1064
00:54:19,360 --> 00:54:22,080
Speaker 1: Yeah? I am watching the game. Have you watched every

1065
00:54:22,160 --> 00:54:26,200
Speaker 1: single play? Okay? So you watched it for seven eight years? Right? Yeah?

1066
00:54:26,280 --> 00:54:29,000
Speaker 1: So okay, so you know the history, right? Yeah? Okay?

1067
00:54:30,680 --> 00:54:36,160
Speaker 1: I I yeah, I have not he in big games.

1068
00:54:36,280 --> 00:54:39,400
Speaker 3: I have not seen him Okay, against the forty nine

1069
00:54:39,440 --> 00:54:42,200
Speaker 3: ers two years ago, against the forty nine ers last year,

1070
00:54:42,239 --> 00:54:44,359
Speaker 3: and the year before that. I said two years ago,

1071
00:54:44,840 --> 00:54:46,600
Speaker 3: two years ago they played day forty nine and beat

1072
00:54:46,640 --> 00:54:47,640
Speaker 3: him twice back to back.

1073
00:54:47,760 --> 00:54:49,920
Speaker 2: Year. I just said two years, last year and the

1074
00:54:49,960 --> 00:54:52,160
Speaker 2: year before. Okay, what about this year the regular season?

1075
00:54:52,880 --> 00:54:54,279
Speaker 2: Did you see that game forty two ten?

1076
00:54:54,880 --> 00:54:55,839
Speaker 1: Did you watch the game?

1077
00:54:56,040 --> 00:54:56,239
Speaker 2: Yeah?

1078
00:54:56,400 --> 00:54:57,839
Speaker 1: I don't know that. I understand why you would turn

1079
00:54:57,880 --> 00:55:01,279
Speaker 1: it off. I didn't understan in that game. What took?

1080
00:55:01,320 --> 00:55:04,120
Speaker 1: What did you understand? You understand?

1081
00:55:04,160 --> 00:55:07,279
Speaker 3: Good old fashioned ass whip me. I don't understand why

1082
00:55:07,320 --> 00:55:12,759
Speaker 3: the defense could not slow him down. I don't know

1083
00:55:12,800 --> 00:55:16,080
Speaker 3: why the defen Dallas defense got well, why your offense

1084
00:55:16,080 --> 00:55:21,680
Speaker 3: couldn't score but ten points? You just talked that you

1085
00:55:21,800 --> 00:55:23,440
Speaker 3: just know. I know, I know, I know, I know

1086
00:55:23,600 --> 00:55:27,120
Speaker 3: you just told me about Dak. The Dak seeding thing

1087
00:55:27,200 --> 00:55:29,880
Speaker 3: wasn't working back then. It's on fire right now. Okay,

1088
00:55:31,360 --> 00:55:34,040
Speaker 3: so you don't see him in the playoffs, but that

1089
00:55:34,320 --> 00:55:37,480
Speaker 3: we now that was that. That's listen, I'm not I

1090
00:55:37,480 --> 00:55:41,719
Speaker 3: don't disagree with you. Dak makes really bad mistake. It's

1091
00:55:41,760 --> 00:55:47,399
Speaker 3: shocking to me sometimes he's been shocking though. You don't

1092
00:55:47,400 --> 00:55:48,320
Speaker 3: even like brock Berdy.

1093
00:55:49,320 --> 00:55:52,480
Speaker 2: It's not about like a dislike I gottavaluate a guy

1094
00:55:52,520 --> 00:55:54,799
Speaker 2: on what I've seen. Kind of like now I need

1095
00:55:54,840 --> 00:55:58,000
Speaker 2: I need to see more consistency.

1096
00:55:59,520 --> 00:56:01,799
Speaker 1: You make it. He's you. You're making.

1097
00:56:01,800 --> 00:56:04,160
Speaker 2: You're making, You're making a check your girl after after

1098
00:56:04,200 --> 00:56:06,000
Speaker 2: a couple of dates. You want to see you want

1099
00:56:06,000 --> 00:56:07,080
Speaker 2: some way.

1100
00:56:07,640 --> 00:56:08,760
Speaker 1: Okay, that's what I'm saying.

1101
00:56:11,280 --> 00:56:13,680
Speaker 2: You think justin fields they can get a third round

1102
00:56:13,680 --> 00:56:15,839
Speaker 2: pick for him, Yeah, I think they get more than

1103
00:56:15,880 --> 00:56:16,440
Speaker 2: a third and.

1104
00:56:17,080 --> 00:56:20,840
Speaker 1: Check them then great check Would you trade him? I would?

1105
00:56:20,960 --> 00:56:21,520
Speaker 1: I don't believe.

1106
00:56:21,520 --> 00:56:23,839
Speaker 2: I don't believe me personally, I don't believe they're gonna

1107
00:56:23,880 --> 00:56:26,680
Speaker 2: pass up the chap Well, yeah, I don't think they're

1108
00:56:26,680 --> 00:56:29,080
Speaker 2: gonna they would pass up because it looks like they're

1109
00:56:29,080 --> 00:56:32,279
Speaker 2: gonna get Carolina. They have Carolina, yeah, and they're gonna

1110
00:56:32,320 --> 00:56:39,120
Speaker 2: have their own. So and with Justin Fields, if I

1111
00:56:39,120 --> 00:56:45,160
Speaker 2: can get me a qu a top notch veteran player,

1112
00:56:46,280 --> 00:56:48,440
Speaker 2: because there are a lot of teams that's gonna need quarterbacks.

1113
00:56:49,880 --> 00:56:52,320
Speaker 2: I just think Justin Fields needs a change of scenery.

1114
00:56:52,560 --> 00:56:55,759
Speaker 2: I don't think he's a bad quarterback. I just think

1115
00:56:55,760 --> 00:57:02,120
Speaker 2: he needs a change of scenor. In Chicago, ND they

1116
00:57:02,160 --> 00:57:04,640
Speaker 2: got where they just drafted a Richardson with the fourth thinking.

1117
00:57:04,480 --> 00:57:06,759
Speaker 1: That's right, that's right. He was playing good too.

1118
00:57:07,000 --> 00:57:12,520
Speaker 2: But uh, let me see who who the Raiders could

1119
00:57:12,560 --> 00:57:15,000
Speaker 2: use a quarterback. You don't think the Raiders can use

1120
00:57:15,040 --> 00:57:18,600
Speaker 2: a quarterback. Pittsburgh could use a quarterback. They don't want

1121
00:57:18,600 --> 00:57:22,720
Speaker 2: to agree with anything yet there's some denial about that kid.

1122
00:57:22,800 --> 00:57:27,880
Speaker 2: Oh picket man, please the fans about to start picketing.

1123
00:57:28,520 --> 00:57:31,000
Speaker 1: I'm ask you a question that's separate the topic.

1124
00:57:31,520 --> 00:57:39,920
Speaker 2: When you got to Baltimore, yes, and you've seen Ed

1125
00:57:40,680 --> 00:57:43,800
Speaker 2: and ray Ed wasn't there when I was there.

1126
00:57:44,000 --> 00:57:45,760
Speaker 1: He came out there. He came after me. He came

1127
00:57:45,800 --> 00:57:49,440
Speaker 1: after I had went back to Denver. Oh, so you

1128
00:57:49,520 --> 00:57:51,160
Speaker 1: never got a chance to play with it, got play

1129
00:57:51,160 --> 00:57:53,840
Speaker 1: I played against him, I didn't played with him. You

1130
00:57:53,840 --> 00:57:55,640
Speaker 1: paid him, agains him when you were in Denver. Yes,

1131
00:57:56,280 --> 00:58:00,400
Speaker 1: have you ever seen anybody like that? No? No, He's

1132
00:58:00,440 --> 00:58:03,240
Speaker 1: the greatest Saint Travis. I played the games, took off

1133
00:58:03,440 --> 00:58:05,240
Speaker 1: the VM. He's phenomenon.

1134
00:58:07,400 --> 00:58:09,920
Speaker 3: Payne Manny tells stories. He told the story on the

1135
00:58:10,480 --> 00:58:14,160
Speaker 3: the that the many casts. He told the story on

1136
00:58:14,560 --> 00:58:17,520
Speaker 3: when the NFL did the hundred Greatest Food. He told

1137
00:58:17,520 --> 00:58:24,480
Speaker 3: the story. But him, he added, Ed hid in the

1138
00:58:24,520 --> 00:58:29,960
Speaker 3: shadows of Lucas Stadium, in the Oil and Lucas Oil Stadium,

1139
00:58:30,200 --> 00:58:31,240
Speaker 3: that he couldn't count him.

1140
00:58:31,520 --> 00:58:32,920
Speaker 1: He couldn't he couldn't find him.

1141
00:58:32,920 --> 00:58:34,320
Speaker 3: On he couldn't find him in a priest and that

1142
00:58:34,360 --> 00:58:38,240
Speaker 3: breed and that was he told me that story live,

1143
00:58:38,560 --> 00:58:39,440
Speaker 3: that he couldn't find him.

1144
00:58:39,440 --> 00:58:41,920
Speaker 1: And he he he couldn't find him in a pre

1145
00:58:42,280 --> 00:58:45,720
Speaker 1: wasn't the other safety white when Ed was there? It

1146
00:58:45,800 --> 00:58:48,280
Speaker 1: was a white safety. It was bad he.

1147
00:58:48,240 --> 00:58:50,280
Speaker 3: Because he told the story that he could see that guy,

1148
00:58:50,280 --> 00:58:52,040
Speaker 3: but he couldn't find d He couldn't know where ed

1149
00:58:52,280 --> 00:58:55,080
Speaker 3: was that Edwards squatting in the shadows, almost like he

1150
00:58:55,160 --> 00:58:57,720
Speaker 3: knew where the shadow was and he couldn't fucking find him.

1151
00:58:57,960 --> 00:58:59,920
Speaker 1: Then he told the story where Eddie he fell at

1152
00:59:00,080 --> 00:59:02,280
Speaker 1: fooled them up.

1153
00:59:02,320 --> 00:59:05,560
Speaker 2: That was in Baltimore and ed ed what he did

1154
00:59:05,640 --> 00:59:08,320
Speaker 2: it was that Peyton looked him off and ed pretend

1155
00:59:08,400 --> 00:59:12,040
Speaker 2: like he was gonna drop one side and turn yeah,

1156
00:59:12,080 --> 00:59:14,720
Speaker 2: and took a line and picked the ball out from

1157
00:59:14,800 --> 00:59:15,520
Speaker 2: uh Ridgie Wayne.

1158
00:59:15,640 --> 00:59:15,840
Speaker 1: Yeah.

1159
00:59:16,320 --> 00:59:19,240
Speaker 2: Yes, It's one of the greatest plays that you'll ever see.

1160
00:59:19,600 --> 00:59:22,800
Speaker 2: And you have to understand what he did and how

1161
00:59:22,840 --> 00:59:26,960
Speaker 2: he did it to fool that guy because Peyton just

1162
00:59:27,040 --> 00:59:27,760
Speaker 2: knew he had him dead.

1163
00:59:27,800 --> 00:59:32,600
Speaker 1: Write like I got him and probably I saw the play.

1164
00:59:33,040 --> 00:59:34,720
Speaker 2: I saw the play at the time that it happened,

1165
00:59:34,800 --> 00:59:37,720
Speaker 2: and it was like, I'm like, how why.

1166
00:59:39,120 --> 00:59:42,600
Speaker 1: There was no there was no indication that he should

1167
00:59:42,600 --> 00:59:47,200
Speaker 1: have done what he did. And how about Ray?

1168
00:59:48,440 --> 00:59:51,600
Speaker 2: Ray was a student of the game. He was ferocious.

1169
00:59:51,960 --> 00:59:54,400
Speaker 2: He loved the game of football. He put time in

1170
00:59:54,480 --> 00:59:57,480
Speaker 2: it to be great. He worked hard, he was a student.

1171
00:59:57,520 --> 00:59:58,480
Speaker 2: He's very disciplined.

1172
00:59:58,640 --> 01:00:01,080
Speaker 1: I spent time with him. I love hanging out with it.

1173
01:00:01,200 --> 01:00:06,040
Speaker 3: Yeah, yeah, I'm actually going to I'm going to Nigeria

1174
01:00:06,840 --> 01:00:09,880
Speaker 3: next week. Yeah, we are opening up United Masters in

1175
01:00:10,120 --> 01:00:11,800
Speaker 3: a lot of thos Nigeria. I can't wait to go.

1176
01:00:12,440 --> 01:00:15,960
Speaker 3: I can't wait to go. I'm really excited about it.

1177
01:00:16,400 --> 01:00:16,560
Speaker 2: Uh.

1178
01:00:16,800 --> 01:00:22,680
Speaker 3: The independent music scene in Nigeria and South America, specifically

1179
01:00:22,680 --> 01:00:26,680
Speaker 3: Colombia and Argentina is going crazy. Wow because all these

1180
01:00:26,720 --> 01:00:31,240
Speaker 3: people they don't know of record companies. They just know

1181
01:00:31,880 --> 01:00:37,400
Speaker 3: make music, get it out and writing. They're writing monster hits. Yeah,

1182
01:00:37,400 --> 01:00:41,760
Speaker 3: but except these songs are becoming number one records. They're not.

1183
01:00:41,840 --> 01:00:46,320
Speaker 3: They're not. They're not just like regional songs. They're becoming global, impactful,

1184
01:00:46,720 --> 01:00:50,040
Speaker 3: monster number of records. Jay mentioned you in a song,

1185
01:00:50,320 --> 01:00:51,680
Speaker 3: then you get Jaya to put me on a song.

1186
01:00:52,480 --> 01:00:53,960
Speaker 3: I want to be a song man. I ain't never

1187
01:00:53,960 --> 01:00:57,280
Speaker 3: been no song, been no video. I ain't been nothing.

1188
01:00:57,320 --> 01:01:00,960
Speaker 1: Man. You hot olbody life now you already you're crazy.

1189
01:01:01,000 --> 01:01:03,520
Speaker 3: You don't need to be in no song on Shannon

1190
01:01:03,560 --> 01:01:05,040
Speaker 3: Shall won Wayne somebody reference.

1191
01:01:05,040 --> 01:01:06,600
Speaker 1: Somebody said Shannon Shop and something.

1192
01:01:06,600 --> 01:01:09,439
Speaker 2: I'm sure if I google Shannon Shop in the song,

1193
01:01:09,560 --> 01:01:10,520
Speaker 2: I'll find some shit.

1194
01:01:10,640 --> 01:01:11,880
Speaker 1: I hat to this song, Bro, Steve.

1195
01:01:11,920 --> 01:01:13,360
Speaker 2: I want to thank you for bringing me to your

1196
01:01:13,360 --> 01:01:17,760
Speaker 2: office showing me around Queens. I really appreciate it. Continued success, yeah,

1197
01:01:18,200 --> 01:01:19,480
Speaker 2: Steve Stout, Ladies and gentlemen.

1198
01:01:20,080 --> 01:01:24,280
Speaker 4: All my life, grinding all my life, sacrifice, hustle, bad

1199
01:01:24,320 --> 01:01:27,920
Speaker 4: to price, Want a slice? Got the brother diyce Swap

1200
01:01:28,120 --> 01:01:30,920
Speaker 4: all my life. I've been grinding all my life. All

1201
01:01:30,960 --> 01:01:35,040
Speaker 4: my life, grinding all my life, sacrifice, hustle, bad to

1202
01:01:35,120 --> 01:01:38,960
Speaker 4: price in one slice, Got the brother diyce Swap all

1203
01:01:39,000 --> 01:01:43,160
Speaker 4: my life. I've been grinding all my life.