WEBVTT - More Top Tech Stories of 2019

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<v Speaker 1>Welcome to Tech Stuff, a production of I Heart Radios

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<v Speaker 1>How Stuff Works. Hey there, and welcome to Tech Stuff.

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<v Speaker 1>I'm your host, Jonathan Strickland. I'm an executive producer with

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<v Speaker 1>I Heart Radio and I love all things tech. And

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<v Speaker 1>we are continuing on our look back on the big

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<v Speaker 1>text stories of twenty nineteen. Now, the last episode was

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<v Speaker 1>all about bummers. This one is only mostly about bummers.

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<v Speaker 1>But don't blame me. I didn't make the news. Also,

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<v Speaker 1>I should point out that, of course I'm just giving

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<v Speaker 1>kind of a high level overview of stuff that happened

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<v Speaker 1>in twenty nineteen, because to cover everything that happened in

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<v Speaker 1>tech would be beyond even my impressive capabilities. And I

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<v Speaker 1>should also add that I've got some updates to stuff

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<v Speaker 1>what happened in the last episode, because, as it turns out,

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<v Speaker 1>when I recorded part one and when I'm recording part two,

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<v Speaker 1>time past and stuff continue to develop. That's how news works,

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<v Speaker 1>and I resent it. But one story I do need

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<v Speaker 1>to follow up on broke between that time and that

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<v Speaker 1>was that Dennis Muhlenberg, the CEO of Boeing, resigned from

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<v Speaker 1>Boeing as the company was dealing with the consequences of

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<v Speaker 1>the seven thirty seven max fleet being grounded, among other

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<v Speaker 1>problems at the company. Generally speaking, analyst said that his

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<v Speaker 1>stepping down was sort of a necessary part of Boweing

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<v Speaker 1>regaining confidence among customers and shareholders. Not that all blame

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<v Speaker 1>should be put on the CEOs shoulders, but that this

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<v Speaker 1>was one of those steps a company has to take

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<v Speaker 1>in order to convince people, hey, we are really taking

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<v Speaker 1>this seriously and we need to make some changes. Now.

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<v Speaker 1>The next two stories that I want to talk about

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<v Speaker 1>are related, and they are both extremely dark and upsetting,

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<v Speaker 1>but I also feel they are important to acknowledge and consider.

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<v Speaker 1>And for some of you you might feel as though

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<v Speaker 1>I'm going to get really preachy about this. I am

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<v Speaker 1>not going to apologize for that in this case. Now,

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<v Speaker 1>the first dark story is about March fifteen, two thousand nineteen.

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<v Speaker 1>That was when a gunman carried out attacks on two

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<v Speaker 1>different mosques in christ Church, New Zealand, killing fifty one

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<v Speaker 1>people and injuring another forty nine. Now, the reason the

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<v Speaker 1>story gets included in tech news is that the gunman

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<v Speaker 1>streamed the attack on the first mosque over on Facebook Live.

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<v Speaker 1>Other people grabbed the video feed, and then they began

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<v Speaker 1>to post it elsewhere, which ensured that even as platforms

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<v Speaker 1>were removing it, others were hosting it. The New Zealand

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<v Speaker 1>government classified the video as objectionable, which is a legal

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<v Speaker 1>classification in New Zealand. It meant that distributing, copying, or

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<v Speaker 1>exhibiting the video would be against the law, but the

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<v Speaker 1>video was already out on the internet. Now most platforms

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<v Speaker 1>have created digital fingerprints of the video in order to

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<v Speaker 1>detect future uploads, thus blocking it automatically and then removing

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<v Speaker 1>them very quickly. The gunman, identified as Britain Tarrant, had

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<v Speaker 1>been active in far right organizations and white supremacy groups

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<v Speaker 1>online and off, and there's been a rise in activity

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<v Speaker 1>in online communities of such radical groups, raising warnings of

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<v Speaker 1>extremists using the Internet to recruit others and reinforce some

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<v Speaker 1>truly awful beliefs. And this brings me to story number two,

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<v Speaker 1>which is that these groups have made use of some

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<v Speaker 1>notable online communities to encourage one another and create a

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<v Speaker 1>space for extremism. One of those online communities, and perhaps

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<v Speaker 1>the most infamous, is eight kun formerly known as eight chan.

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<v Speaker 1>The history of eight chan dates back to when Frederick

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<v Speaker 1>Brennan created it, as an alternative to an earlier online

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<v Speaker 1>message board community called four chan. Now, Brennan felt four

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<v Speaker 1>chan was becoming too restrictive, which is a sentence that's

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<v Speaker 1>hard to even believe if you're at all familiar with

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<v Speaker 1>four chan. The only rule on a chan was that

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<v Speaker 1>you weren't supposed to post or link to any content

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<v Speaker 1>that would be illegal in the United States. Brennan ended

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<v Speaker 1>his association with the site in two thousand eighteen. In

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<v Speaker 1>two thousand nineteen, in the wake of shootings in christ Church,

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<v Speaker 1>New Zealand, also in Poway, California, and El Paso, Texas,

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<v Speaker 1>and also links back to eight chan showing how the

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<v Speaker 1>perpetrators of those three different shootings had used eight chan

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<v Speaker 1>to publish their own manifestos. Brennan, the founder of the site,

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<v Speaker 1>was one of the voices calling for the site to

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<v Speaker 1>get shut down. That actually did happen in August two

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<v Speaker 1>thousand nineteen, but the site since returned as a con

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<v Speaker 1>as of November two thousand nineteen. And there is a

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<v Speaker 1>pretty complicated situation going on here. On the one hand,

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<v Speaker 1>the founders of the Internet and of the Worldwide Web

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<v Speaker 1>envisioned a platform that would support freedom of speech and

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<v Speaker 1>the exchange of ideas. On the other hand, many people,

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<v Speaker 1>particularly those from already vulnerable communities, are put in danger

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<v Speaker 1>as extremism is on the rise. The safe haven for

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<v Speaker 1>those who espouse these extremist, radical, racist, and misogynist and

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<v Speaker 1>violent beliefs as contributing to an increasingly toxic subculture. In addition,

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<v Speaker 1>several tech companies have enabled this subculture. It hasn't necessarily

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<v Speaker 1>been a conscious decision, but the principles of running a

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<v Speaker 1>business in which your goal is to return value to

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<v Speaker 1>shareholders isn't always in alignment with doing what's actually best

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<v Speaker 1>for the general population. In fact, those two things can

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<v Speaker 1>often come into conflict with one another. In some cases,

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<v Speaker 1>like eight Kun, this is far more apparent, but it's

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<v Speaker 1>also the case with stuff like more public platforms such

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<v Speaker 1>as Twitter and Facebook. Those companies struggle with how to

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<v Speaker 1>deal with a particularly thorny subject to varying degrees of success,

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<v Speaker 1>most of which satisfy very few people. I wish I

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<v Speaker 1>had a solution to this very large problem, but I

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<v Speaker 1>believe such a solution has to go much deeper than

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<v Speaker 1>taking a website offline or removing an option for people

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<v Speaker 1>to voice these hateful philosophies. That's part of it, but

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<v Speaker 1>it doesn't address the deeper underlying problems that feed into

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<v Speaker 1>that toxicity to begin with. So all I can really

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<v Speaker 1>do is appeal to you guys to exercise compassion and

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<v Speaker 1>critical thinking. Those two things are absolutely necessary in my view.

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<v Speaker 1>All Right, the darkest of the dark stuff in this

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<v Speaker 1>episode is over, so let's move on. One thing that

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<v Speaker 1>happened in twenty nineteen might set us on a path

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<v Speaker 1>for widespread use of drones to deliver packages. In the

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<v Speaker 1>spring of twenty nineteen, the Federal Aviation Administration or f

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<v Speaker 1>A a certified Wing that's the drone delivery startup company

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<v Speaker 1>that's owned by the Google parent company alphabet UH. They

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<v Speaker 1>certified them to operate as an air carrier. This regulatory

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<v Speaker 1>step allows Wing to make commercial deliveries in the United States.

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<v Speaker 1>The company had already been conducting tests in Australia in

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<v Speaker 1>anticipation of receiving government approval in the United States. And

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<v Speaker 1>there's still many questions that need to be answered, and

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<v Speaker 1>we're likely to see very limited roll out of drone

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<v Speaker 1>delivery services in specific regions as companies and local governments

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<v Speaker 1>kind of hash out the best way to move forward now. Personally,

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<v Speaker 1>I'm curious to see if drone delivery will prove to

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<v Speaker 1>be a more efficient means of delivering packages on a

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<v Speaker 1>large enough scale to make sense. I mean, I can

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<v Speaker 1>see how it could be incredibly useful in scenarios where

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<v Speaker 1>getting to a location is challenging and the need to

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<v Speaker 1>deliver something important like medication is really urgent, but I'm

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<v Speaker 1>not entirely convinced yet that it would make sense from

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<v Speaker 1>a more general use standpoint. However, I also haven't run

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<v Speaker 1>the figures, nor do I know how much it costs

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<v Speaker 1>to operate delivery services as they stand right now, So

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<v Speaker 1>it's entirely possible that this is a viable alternative to

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<v Speaker 1>more traditional delivery services. I just don't know enough to

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<v Speaker 1>comment on it firmly, But it's hard for me to

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<v Speaker 1>believe that, on the face of it, that it would

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<v Speaker 1>be more cost effective and efficient unless you just had

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<v Speaker 1>truly enormous fleets, in which case then you have the

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<v Speaker 1>technological and administrative difficulties that come with managing that large

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<v Speaker 1>of a fleet. So I just don't know. Sticking with

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<v Speaker 1>government approval, because there are a lot of stories that

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<v Speaker 1>fall into that category this year, the Federal Communications Commission

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<v Speaker 1>in the United States, or the FCC, approved the merger

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<v Speaker 1>of telecommunications companies T Mobile and Sprint. Now. According to analysts,

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<v Speaker 1>the chief purpose of this merger is to enhance T

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<v Speaker 1>mobiles five G technology rollout to give it a stronger

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<v Speaker 1>position in the United States as a As you know,

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<v Speaker 1>five G networks are starting to come online. Just a

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<v Speaker 1>few years ago, according to reports from a consulting firm

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<v Speaker 1>called McKenzie, T Mobile was eyeing a merger was Sprint,

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<v Speaker 1>but for a different reason. It was in an effort

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<v Speaker 1>to become more competitive against A T and T and Verizon,

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<v Speaker 1>which are the other two major cellular phone carriers in

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<v Speaker 1>the United States. While the FCC has given its approval,

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<v Speaker 1>that's just one regulatory hurdle that telecommunications companies have to

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<v Speaker 1>overcome before they can merge. Regulatory agencies at both the

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<v Speaker 1>state and federal levels are still considering this plan, and

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<v Speaker 1>they may place restrictions or limitations on any merger, or

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<v Speaker 1>they might deny it outright. T Mobile has reportedly been

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<v Speaker 1>renegotiating the deal in the meantime, and the old reports

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<v Speaker 1>from two thousand and fifteen, the ones that stated tea

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<v Speaker 1>Mobile was first looking at Sprint for a possible merger,

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<v Speaker 1>said that t Mobile also entertain the notion of allowing Comcast,

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<v Speaker 1>the mega cable corporation, to acquire Team Bowl. There may

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<v Speaker 1>well be some serious offers for acquisitions like that in

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<v Speaker 1>the near future of either te Mobile or Sprint, or

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<v Speaker 1>emerged version of the two from such a cable company,

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<v Speaker 1>whether it's Comcast or a different one. Speaking of corporate maneuvers,

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<v Speaker 1>one drama that finally finished playing out in nineteen really

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<v Speaker 1>kind of fizzled out and sputtered a bit was the

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<v Speaker 1>tale of Amazon's HQ two in New York City. So

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<v Speaker 1>let's backtrack a bit. The company initially announced it was

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<v Speaker 1>looking into expanding its corporate headquarters, which are based out

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<v Speaker 1>of Seattle, Washington, into a different city. In two thousand eighteen.

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<v Speaker 1>They famously held a Request for Proposals in asking for

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<v Speaker 1>cities that were eager to host this new headquarters to

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<v Speaker 1>present their their proposals their deals. That in turn prompted

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<v Speaker 1>a series of stories about incredibly generous tax breaks and

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<v Speaker 1>other incentives, as well as some fairly absurd publicity stunts

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<v Speaker 1>that stretched throughout most of until in November of that year,

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<v Speaker 1>Amazon announced it had settled on two locations that would

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<v Speaker 1>share the duty of being HQ two. One is in Arlington, Virginia,

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<v Speaker 1>and the other was in New York City, New York. Now,

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<v Speaker 1>there was some pretty hefty criticism early on from various

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<v Speaker 1>sources that alleged Amazon had chosen these two locations from

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<v Speaker 1>the beginning, that had these in mind when they even

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<v Speaker 1>asked for the proposals in the first place. One of

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<v Speaker 1>the pieces of supposed evidence that they used to support

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<v Speaker 1>this claim is that Amazon CEO Jeff Bezos apparently had

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<v Speaker 1>homes near those two proposed locations, and that the whole

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<v Speaker 1>selection process was therefore nothing more than an effort to

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<v Speaker 1>create a competitive environment so that both New York and

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<v Speaker 1>Arlington would continuously improve their deals so Amazon we get

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<v Speaker 1>the sweetest tax break, but that presumably the plan all

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<v Speaker 1>along was to move into those two locations. Whether that's

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<v Speaker 1>true or not, we get to two thousand nineteen, and

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<v Speaker 1>early in twenty nineteen, New York City residents voiced some

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<v Speaker 1>rather critical opinions about their new proposed neighbor. Journalists reported

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<v Speaker 1>that the proposed HQ two site in New York City

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<v Speaker 1>would take up land that had previously been intended for

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<v Speaker 1>the use of six thousand homes, including a significant number

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<v Speaker 1>of low income homes. Alexandria Accacio Cortez, a US representative

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<v Speaker 1>from New York, voiced concern that the incentives offered to

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<v Speaker 1>Amazon would hurt the city both in the near and

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<v Speaker 1>the long term, that it would undermine efforts to fund

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<v Speaker 1>government improvements to critical infrastructure in the city because of

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<v Speaker 1>these enormous tax breaks. You know, if Amazon is not

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<v Speaker 1>paying taxes, that revenue is not coming from them, the

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<v Speaker 1>financial burden falls on everyone else in New York and

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<v Speaker 1>frequently that means that programs have to get reduced or

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<v Speaker 1>cut so that you can, you know, make your money

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<v Speaker 1>stretch out further. In February two thou nineteen, Amazon announced

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<v Speaker 1>it was canceling its plan to build out its location

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<v Speaker 1>in New York City. Amazon does lease out some office space,

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<v Speaker 1>a significant amount of office space in New York, but

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<v Speaker 1>it no longer plans to have a second corporate headquarters there.

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<v Speaker 1>And since we're talking about Amazon, let's move on to

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<v Speaker 1>one of the properties that Amazon owns, and that would

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<v Speaker 1>be the Ring Company. That's the company that produces surveillance

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<v Speaker 1>cameras and and surveillance doorbells, you know doorbells that have

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<v Speaker 1>the cameras and communication systems. Well, in twenty nineteen, there

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<v Speaker 1>were a few stories of hackers who had gained access

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<v Speaker 1>to users Ring equipment, whether it was the surveillance cameras

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<v Speaker 1>or the Ring doorbells. Some hackers did this in an

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<v Speaker 1>effort to expose vulnerability, so they were doing it to say, hey,

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<v Speaker 1>we need to fix this because it's a problem. But

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<v Speaker 1>others did it specifically to her asks or exploit people,

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<v Speaker 1>and those stories were alarming and continue to be alarming.

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<v Speaker 1>Some of them involve kids, and it's incredibly disturbing, and

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<v Speaker 1>they've led to at least one class action lawsuit against Amazon.

0:14:14.920 --> 0:14:18.319
<v Speaker 1>The allegation is that Ring isn't doing enough to ensure

0:14:18.440 --> 0:14:22.680
<v Speaker 1>customers privacy and security are maintained, which is particularly a

0:14:22.800 --> 0:14:25.680
<v Speaker 1>problem for a company that markets equipment that's meant to

0:14:26.040 --> 0:14:31.680
<v Speaker 1>enhance security, not exploit vulnerabilities. Now I haven't seen all

0:14:31.800 --> 0:14:35.360
<v Speaker 1>the details about how the Ring systems were actually hacked.

0:14:35.840 --> 0:14:39.000
<v Speaker 1>There are different ways to gain access to connected systems

0:14:39.040 --> 0:14:42.360
<v Speaker 1>on a network. Sometimes you can find a vulnerability in

0:14:42.440 --> 0:14:45.880
<v Speaker 1>an endpoint, such as an actual device connected to the network.

0:14:46.200 --> 0:14:47.760
<v Speaker 1>So in those cases you would say, all right, the

0:14:47.800 --> 0:14:53.640
<v Speaker 1>hacker managed to hack into the network via this RING device.

0:14:54.400 --> 0:14:56.720
<v Speaker 1>That very well maybe the case maybe they were able

0:14:56.760 --> 0:15:00.120
<v Speaker 1>to brute force a password through that and the got

0:15:00.200 --> 0:15:02.840
<v Speaker 1>access that way. But other times hackers might find a

0:15:02.880 --> 0:15:05.440
<v Speaker 1>way to compromise the network itself and then they can

0:15:05.520 --> 0:15:08.960
<v Speaker 1>access the various components connected to that network as if

0:15:09.160 --> 0:15:12.680
<v Speaker 1>they were, in fact the legitimate administrator of the network.

0:15:13.360 --> 0:15:15.360
<v Speaker 1>In the case of Ring, it sounds to me as

0:15:15.400 --> 0:15:20.080
<v Speaker 1>though they found it through password vulnerabilities. The lawsuit states

0:15:20.160 --> 0:15:23.040
<v Speaker 1>that Ring should have required users to create more robust

0:15:23.160 --> 0:15:27.160
<v Speaker 1>passwords and to require two factor authentication to prevent abuse.

0:15:27.520 --> 0:15:29.600
<v Speaker 1>And just in case you're not familiar with the concept,

0:15:30.120 --> 0:15:33.760
<v Speaker 1>two factor authentication is a subset of what is called

0:15:33.880 --> 0:15:37.360
<v Speaker 1>multi factor authentication, which just means that you're using two

0:15:37.840 --> 0:15:40.800
<v Speaker 1>or more factors, which really just means two to three

0:15:40.880 --> 0:15:45.960
<v Speaker 1>factors to authenticate your identity. And those factors are categories

0:15:46.040 --> 0:15:50.160
<v Speaker 1>of stuff, right. Those categories are what you know. This

0:15:50.280 --> 0:15:52.880
<v Speaker 1>would be something like a password or a pin, so

0:15:52.960 --> 0:15:54.760
<v Speaker 1>it would be something that you have knowledge of and

0:15:54.920 --> 0:15:59.040
<v Speaker 1>you provide when you're accessing a system. The second factor

0:15:59.720 --> 0:16:02.560
<v Speaker 1>is what you have, like what you physically have on

0:16:02.720 --> 0:16:05.600
<v Speaker 1>you that could be a mobile device, So it could

0:16:05.640 --> 0:16:08.320
<v Speaker 1>be that you provide your password or pen and then

0:16:08.640 --> 0:16:10.480
<v Speaker 1>it sends a code to your mobile device, which you

0:16:10.600 --> 0:16:12.720
<v Speaker 1>also have to enter, or you might have a token

0:16:13.080 --> 0:16:15.600
<v Speaker 1>that you have to use in some way to access

0:16:15.680 --> 0:16:18.640
<v Speaker 1>the system. And then the third factor is what you are,

0:16:19.320 --> 0:16:22.120
<v Speaker 1>and this would refer to things like biometric data. Maybe

0:16:22.320 --> 0:16:25.680
<v Speaker 1>it's a retinal scan or fingerprint scan or voice scan.

0:16:26.400 --> 0:16:29.320
<v Speaker 1>Multi factor authentication requires you present at least two of

0:16:29.400 --> 0:16:32.600
<v Speaker 1>those three factors, possibly one of all three. It all

0:16:32.640 --> 0:16:35.840
<v Speaker 1>depends on the implementation. So you might enter a password,

0:16:35.880 --> 0:16:37.760
<v Speaker 1>then you receive your code, you enter the code, and

0:16:37.800 --> 0:16:40.920
<v Speaker 1>then you get access. But that proves you both know

0:16:41.200 --> 0:16:44.400
<v Speaker 1>the password and you also have possession of an authorized

0:16:44.480 --> 0:16:48.560
<v Speaker 1>mobile device, which limits the possibility that an unauthorized person

0:16:48.800 --> 0:16:52.240
<v Speaker 1>is going to gain access to that system. Now, this

0:16:52.360 --> 0:16:55.000
<v Speaker 1>touches on an issue that I think is really important

0:16:55.040 --> 0:16:57.840
<v Speaker 1>and is growing more important as the Internet of Things

0:16:58.080 --> 0:17:01.000
<v Speaker 1>gets bigger. And I'm sure you've heard the saying that

0:17:01.160 --> 0:17:04.200
<v Speaker 1>a chain is only as strong as its weakest link.

0:17:04.880 --> 0:17:08.800
<v Speaker 1>In network security, there are many potential weak links. You

0:17:08.880 --> 0:17:12.320
<v Speaker 1>could have a badly designed piece of hardware or software

0:17:12.359 --> 0:17:15.840
<v Speaker 1>that has vulnerabilities in it, and that offers an in

0:17:16.080 --> 0:17:19.200
<v Speaker 1>road for an intrusion into a network. You can also

0:17:19.280 --> 0:17:22.479
<v Speaker 1>have users who practice really poor security habits, like they

0:17:22.600 --> 0:17:26.040
<v Speaker 1>choose common passwords like a common dictionary word as a password.

0:17:26.119 --> 0:17:28.600
<v Speaker 1>That's a terrible, terrible habit and no one should do it.

0:17:28.960 --> 0:17:32.640
<v Speaker 1>Or they're using the same password for multiple services, also

0:17:32.720 --> 0:17:36.040
<v Speaker 1>a terrible idea. But this raises a question who should

0:17:36.040 --> 0:17:40.639
<v Speaker 1>be accountable for data security? After all, users should be

0:17:40.800 --> 0:17:44.159
<v Speaker 1>employing strong, unique passwords as a matter of habit. And

0:17:44.240 --> 0:17:46.959
<v Speaker 1>if you heard about someone's house being robbed because they

0:17:47.000 --> 0:17:49.800
<v Speaker 1>forgot to lock the door, I don't think your first

0:17:49.880 --> 0:17:52.760
<v Speaker 1>instinct would be to sue the lock company for letting

0:17:52.800 --> 0:17:56.160
<v Speaker 1>it happen. I think end users are at least partly

0:17:56.320 --> 0:18:00.280
<v Speaker 1>accountable for good data security. However, that being said, I

0:18:00.359 --> 0:18:04.480
<v Speaker 1>also think that companies have a responsibility. They need to

0:18:04.680 --> 0:18:09.440
<v Speaker 1>create rules that require strong passwords and multi factor authentication

0:18:09.560 --> 0:18:13.040
<v Speaker 1>by default. They need to essentially force users to be

0:18:13.160 --> 0:18:17.600
<v Speaker 1>more careful. They enable users to practice good security, and

0:18:17.680 --> 0:18:20.800
<v Speaker 1>by enable users, I really mean limit the options that

0:18:20.960 --> 0:18:25.560
<v Speaker 1>users have that that result in poor security. I think

0:18:25.600 --> 0:18:28.560
<v Speaker 1>it's the user's responsibility to be more secure and the

0:18:28.600 --> 0:18:32.720
<v Speaker 1>company's responsibility to enable it. But that's just me. Now,

0:18:32.800 --> 0:18:35.280
<v Speaker 1>when we come back, we'll look at some more stories

0:18:35.520 --> 0:18:46.280
<v Speaker 1>from twenty nineteen. Here's a story that started making the

0:18:46.359 --> 0:18:48.920
<v Speaker 1>news just before twenty nineteen wrapped up. I mean I

0:18:49.119 --> 0:18:52.840
<v Speaker 1>learned about it shortly before coming into the studio. So

0:18:53.600 --> 0:18:58.399
<v Speaker 1>Devin Wilson, or at Atomic Thumbs on Twitter, criticize the

0:18:58.480 --> 0:19:01.679
<v Speaker 1>company so Nos for what he saw as a particularly

0:19:01.800 --> 0:19:06.679
<v Speaker 1>egregious example of trying to control the aftermarket on electronics now.

0:19:06.760 --> 0:19:12.160
<v Speaker 1>Sons is primarily known for making speaker systems, particularly smart speakers,

0:19:12.520 --> 0:19:15.840
<v Speaker 1>and like a lot of tech companies, it depends heavily

0:19:15.960 --> 0:19:20.920
<v Speaker 1>on creating incentives for established Sons customers to upgrade and

0:19:21.080 --> 0:19:23.760
<v Speaker 1>update their equipment. You know, if everyone just went out

0:19:23.800 --> 0:19:28.359
<v Speaker 1>and bought the latest Sons speaker and they thought, oh,

0:19:28.440 --> 0:19:31.840
<v Speaker 1>this works great and had no reason to upgrade, the

0:19:31.960 --> 0:19:34.879
<v Speaker 1>company would have a very rough year. So they have

0:19:34.960 --> 0:19:37.679
<v Speaker 1>to create incentives for people to keep buying their stuff.

0:19:38.440 --> 0:19:40.840
<v Speaker 1>In that way. Sonas is strategy is really similar to

0:19:40.960 --> 0:19:44.840
<v Speaker 1>that of things like smartphone handset manufacturers. It's the Apple

0:19:44.920 --> 0:19:48.960
<v Speaker 1>iPhone model. In other words, each subsequent generation of devices

0:19:49.040 --> 0:19:53.440
<v Speaker 1>incorporates features that older devices cannot support, whether that lack

0:19:53.520 --> 0:19:57.000
<v Speaker 1>of support comes from technical limitations of the hardware or

0:19:57.280 --> 0:20:00.320
<v Speaker 1>managerial decisions. Is a moot point as a pose, I

0:20:00.359 --> 0:20:03.200
<v Speaker 1>mean it could come down to executives say, just don't

0:20:03.280 --> 0:20:06.680
<v Speaker 1>let this run on older stuff, not that the older

0:20:06.760 --> 0:20:10.879
<v Speaker 1>stuff is inherently incapable of running. It doesn't matter. The

0:20:11.000 --> 0:20:14.040
<v Speaker 1>end result is the same. So NOS has a trade

0:20:14.160 --> 0:20:17.879
<v Speaker 1>up program that gives existing so nos users a thirty

0:20:18.359 --> 0:20:22.280
<v Speaker 1>credit toward a new so nos device if those users

0:20:22.359 --> 0:20:25.879
<v Speaker 1>activate what is called recycle mode on their older so

0:20:26.080 --> 0:20:31.480
<v Speaker 1>nos device. Now, recycle mode starts a countdown clock. It's

0:20:31.520 --> 0:20:34.680
<v Speaker 1>a twenty one day countdown, and at the end of

0:20:34.760 --> 0:20:38.080
<v Speaker 1>that SONS puts the device on a blacklist so that

0:20:38.359 --> 0:20:41.720
<v Speaker 1>it is bricked, meaning you can't use it at all.

0:20:42.119 --> 0:20:46.359
<v Speaker 1>It will not work, it is ineffective, and it also

0:20:46.440 --> 0:20:48.399
<v Speaker 1>means that you can't give it away or sell it,

0:20:48.600 --> 0:20:51.160
<v Speaker 1>or at least you can't do so ethically because you'd

0:20:51.160 --> 0:20:53.800
<v Speaker 1>just be handing over what amounts to being a giant

0:20:53.880 --> 0:20:56.840
<v Speaker 1>paperweight with a lot of circuit boards and wires in it.

0:20:57.400 --> 0:21:00.800
<v Speaker 1>So really the only options are to try and hack

0:21:00.920 --> 0:21:04.200
<v Speaker 1>the speakers, which isn't really an option most people would

0:21:04.240 --> 0:21:06.919
<v Speaker 1>feel comfortable trying to tackle and would probably have limited

0:21:07.040 --> 0:21:10.000
<v Speaker 1>use anyway, or you could send the speaker to an

0:21:10.040 --> 0:21:13.360
<v Speaker 1>e waste recycling facility, or you just throw the darn

0:21:13.440 --> 0:21:17.200
<v Speaker 1>thing away. That's not a great option. It adds e waste.

0:21:17.240 --> 0:21:20.479
<v Speaker 1>E waste is bad stuff, and recycling, while better than

0:21:20.560 --> 0:21:25.080
<v Speaker 1>throwing stuff out, isn't as environmentally friendly as reusing stuff.

0:21:25.400 --> 0:21:28.840
<v Speaker 1>If you've ever heard reduce, reuse, recycle, well it's in

0:21:28.920 --> 0:21:31.840
<v Speaker 1>that order of preference. You want to reduce the amount

0:21:31.840 --> 0:21:35.080
<v Speaker 1>of waste you generate. You want to reuse stuff as

0:21:35.160 --> 0:21:38.200
<v Speaker 1>much as you can. The stuff you can't reuse, you recycle.

0:21:38.680 --> 0:21:42.040
<v Speaker 1>The stuff you can't reuse or recycle, then you can

0:21:42.119 --> 0:21:45.960
<v Speaker 1>throw away. But even that is, you know, not great.

0:21:46.560 --> 0:21:51.680
<v Speaker 1>So Wilson's point was that so NOSES program actually incentivizes

0:21:52.000 --> 0:21:55.520
<v Speaker 1>creating e waste. It encourages people to break their old

0:21:55.600 --> 0:21:59.040
<v Speaker 1>device in order to get this thirty percent credit towards

0:21:59.040 --> 0:22:03.240
<v Speaker 1>their next purchase, and it makes those old devices useless

0:22:03.280 --> 0:22:07.080
<v Speaker 1>to anyone. And sure, they these people might go and

0:22:07.200 --> 0:22:11.399
<v Speaker 1>recycle their old Sons speakers, but it's not as good

0:22:11.440 --> 0:22:14.120
<v Speaker 1>an option as to keep the equipment in working order

0:22:14.440 --> 0:22:16.680
<v Speaker 1>so that someone else can actually make use of it,

0:22:16.920 --> 0:22:19.800
<v Speaker 1>rather than for it to just go to waste. Critics

0:22:19.840 --> 0:22:24.040
<v Speaker 1>have said, this really isn't about reducing waste, it's about

0:22:24.119 --> 0:22:27.680
<v Speaker 1>so Nos limiting the viability of a secondary market. Because

0:22:28.200 --> 0:22:31.560
<v Speaker 1>Sonas doesn't make money off of someone selling off an

0:22:31.600 --> 0:22:34.879
<v Speaker 1>old pair of speakers or anything like that. The company

0:22:34.960 --> 0:22:39.040
<v Speaker 1>has a financial incentive to discourage aftermarket resales and to

0:22:39.119 --> 0:22:42.159
<v Speaker 1>create pathways for people to buy directly from Sons or

0:22:42.320 --> 0:22:46.159
<v Speaker 1>or from retailers who are carrying so Nos speakers. So

0:22:46.440 --> 0:22:49.280
<v Speaker 1>the criticism states that this is a devious way for

0:22:49.400 --> 0:22:53.000
<v Speaker 1>Sons to play the environmentally conscious card, you know, to

0:22:53.080 --> 0:22:56.640
<v Speaker 1>make it look like they're being eco friendly, while actually

0:22:56.720 --> 0:22:59.800
<v Speaker 1>they're taking aim at a market that can undercut their

0:22:59.800 --> 0:23:03.119
<v Speaker 1>own and revenues, that being the resale market. You know,

0:23:03.200 --> 0:23:05.960
<v Speaker 1>we've seen this with other properties as well, other types

0:23:06.000 --> 0:23:09.000
<v Speaker 1>of gadgets and electronics as well as video games. This

0:23:09.160 --> 0:23:12.120
<v Speaker 1>idea of getting rid of that resale market in order

0:23:12.200 --> 0:23:14.600
<v Speaker 1>to create the incentive for people to go out and

0:23:14.720 --> 0:23:18.280
<v Speaker 1>buy new copies as opposed to used copies or used

0:23:19.160 --> 0:23:22.240
<v Speaker 1>devices in this case. All right, well, how about we

0:23:22.359 --> 0:23:25.800
<v Speaker 1>do some Apple news. A big piece of news regarding

0:23:25.800 --> 0:23:29.320
<v Speaker 1>Apple broke in late June two thousand nineteen, when Jonathan I've,

0:23:29.560 --> 0:23:33.119
<v Speaker 1>better known as Sir Johnny I've announced he was leaving

0:23:33.320 --> 0:23:36.800
<v Speaker 1>the company. He had been with Apple for nearly three decades,

0:23:37.160 --> 0:23:40.000
<v Speaker 1>working primarily in design. He joined the company back in

0:23:40.160 --> 0:23:42.560
<v Speaker 1>nineteen nine six when it wasn't a bit of a pickle.

0:23:42.760 --> 0:23:45.480
<v Speaker 1>That was a year before the ousted Steve Jobs would

0:23:45.520 --> 0:23:48.440
<v Speaker 1>return to the company. He was one of the influential

0:23:48.520 --> 0:23:52.200
<v Speaker 1>designers who defined Apple's iPhone approach, setting the stage for

0:23:52.280 --> 0:23:56.800
<v Speaker 1>the company's meteoric rise in success. He announced he would

0:23:56.800 --> 0:23:59.800
<v Speaker 1>be heading up a new design company called Love From

0:24:00.359 --> 0:24:03.240
<v Speaker 1>and that he would still work with Apple on projects,

0:24:03.400 --> 0:24:06.840
<v Speaker 1>just from an independent business owner standpoint as opposed to

0:24:06.960 --> 0:24:11.119
<v Speaker 1>an Apple executive. I've played an intrinsic role in designing

0:24:11.200 --> 0:24:13.960
<v Speaker 1>some of Apple's defining products over the last twenty years,

0:24:14.200 --> 0:24:16.000
<v Speaker 1>so it will be interesting to see how the company

0:24:16.080 --> 0:24:21.160
<v Speaker 1>moves forward. I've and Jobs together were often cited as

0:24:21.320 --> 0:24:24.479
<v Speaker 1>the visionaries who kind of set Apple on its course,

0:24:25.240 --> 0:24:28.560
<v Speaker 1>and people have been asking what Apple's up to ever

0:24:28.680 --> 0:24:32.159
<v Speaker 1>since Jobs passed away. So with Ive's departure, I'm wondering

0:24:32.200 --> 0:24:35.080
<v Speaker 1>how that's going to affect the company as well. Apple

0:24:35.200 --> 0:24:37.600
<v Speaker 1>wasn't just dealing with the departure of one of its

0:24:37.680 --> 0:24:41.000
<v Speaker 1>more famous employees. However, the company also had some other

0:24:41.119 --> 0:24:44.399
<v Speaker 1>snags in twenty nineteen due to product issues. At the

0:24:44.480 --> 0:24:47.640
<v Speaker 1>beginning of the year, Benjamin Mayo of the Apple news

0:24:47.760 --> 0:24:51.720
<v Speaker 1>and rumors site nine to five Mac broke a big

0:24:51.880 --> 0:24:55.600
<v Speaker 1>story about a vulnerability in the company's FaceTime app. So,

0:24:55.720 --> 0:24:59.040
<v Speaker 1>for those who aren't familiar, FaceTime is a video chat app.

0:24:59.160 --> 0:25:03.119
<v Speaker 1>It's so you can video calls on iOS devices. Uh

0:25:03.200 --> 0:25:05.760
<v Speaker 1>though I should add that at least one Apple user

0:25:05.880 --> 0:25:08.240
<v Speaker 1>had tried to warn the company more than a week

0:25:08.400 --> 0:25:12.879
<v Speaker 1>before the story broke. They had found this independently, so

0:25:13.280 --> 0:25:16.280
<v Speaker 1>it was a known issue, arguably not just to the

0:25:16.320 --> 0:25:19.920
<v Speaker 1>Apple community but to Apple itself before the story broke

0:25:20.440 --> 0:25:23.359
<v Speaker 1>in nine to five Mac. Anyway, Mayo found that if

0:25:23.440 --> 0:25:26.960
<v Speaker 1>you used FaceTime to make a call between any devices

0:25:27.160 --> 0:25:30.119
<v Speaker 1>running iOS version twelve point one or later, and then

0:25:30.200 --> 0:25:32.720
<v Speaker 1>you added your own number into the call, as if

0:25:32.760 --> 0:25:37.040
<v Speaker 1>you were conferencing in yourself the person making the call,

0:25:37.240 --> 0:25:39.840
<v Speaker 1>you would be able to hear the audio from the

0:25:39.920 --> 0:25:43.800
<v Speaker 1>receiver's phone before the receiver had chosen to accept the

0:25:43.840 --> 0:25:46.399
<v Speaker 1>call in the first place. So all you would have

0:25:46.480 --> 0:25:49.320
<v Speaker 1>to do is put in someone's number, have it start

0:25:49.359 --> 0:25:53.119
<v Speaker 1>to dial a FaceTime call conference in yourself, and you

0:25:53.200 --> 0:25:57.880
<v Speaker 1>could listen in on the other phones microphone. You could

0:25:57.960 --> 0:26:01.440
<v Speaker 1>even use some options to act debate the camera on

0:26:01.560 --> 0:26:04.240
<v Speaker 1>the phone. And it wasn't just phones, it was also

0:26:04.640 --> 0:26:07.280
<v Speaker 1>you know, other mobile devices, but also max because the

0:26:07.359 --> 0:26:10.960
<v Speaker 1>mac os supported FaceTime as well, so if you did this,

0:26:11.280 --> 0:26:15.280
<v Speaker 1>you could presumably use someone's Mac computer to spy on

0:26:15.440 --> 0:26:19.280
<v Speaker 1>their home. Uh And because this would only work as

0:26:19.320 --> 0:26:22.240
<v Speaker 1>long as the other device was ringing, and FaceTime times

0:26:22.240 --> 0:26:26.000
<v Speaker 1>out after a certain amount of ringing, that ringing actually

0:26:26.119 --> 0:26:30.080
<v Speaker 1>lasts a lot longer on mac Os. A call can

0:26:30.800 --> 0:26:34.040
<v Speaker 1>end up going much longer in the in the calling

0:26:34.160 --> 0:26:37.080
<v Speaker 1>phase for mac Os because the thought is not everyone

0:26:37.240 --> 0:26:39.840
<v Speaker 1>is at their computer all the time, so you might

0:26:39.920 --> 0:26:42.359
<v Speaker 1>be across the house when the call comes in, you

0:26:42.440 --> 0:26:44.680
<v Speaker 1>might not hear it at first, so they have a

0:26:44.800 --> 0:26:50.120
<v Speaker 1>longer calling session that will last until there's an automatic

0:26:50.160 --> 0:26:55.280
<v Speaker 1>cut off, which means you could presumably spy longer until

0:26:55.359 --> 0:26:58.399
<v Speaker 1>someone noticed that there was a FaceTime call coming in.

0:26:58.760 --> 0:27:01.280
<v Speaker 1>So this was a huge law on the software and

0:27:01.359 --> 0:27:06.159
<v Speaker 1>the vulnerability would be patched. But initially Apple's response was

0:27:06.240 --> 0:27:09.240
<v Speaker 1>just to suspend the group FaceTime feature so that you

0:27:09.280 --> 0:27:11.560
<v Speaker 1>couldn't conference anyone in at all. You could only do

0:27:11.680 --> 0:27:14.600
<v Speaker 1>person to person calls, you couldn't do conference calls. And

0:27:14.680 --> 0:27:17.840
<v Speaker 1>then in February twenty nineteen, the company pushed out the

0:27:17.840 --> 0:27:20.800
<v Speaker 1>patch that sealed up those vulnerabilities and re enabled group

0:27:20.920 --> 0:27:25.000
<v Speaker 1>FaceTime features. Another problem Apple faced was the release of

0:27:25.119 --> 0:27:29.320
<v Speaker 1>iOS version thirteen and the release of Mac OS ten

0:27:29.480 --> 0:27:33.640
<v Speaker 1>point one five a k A. Catalina. Critics found problems

0:27:33.680 --> 0:27:37.920
<v Speaker 1>with both, identifying numerous bugs that prompted some tech reporters

0:27:38.200 --> 0:27:41.600
<v Speaker 1>to advise people, especially for people looking at buying a

0:27:41.640 --> 0:27:45.320
<v Speaker 1>new iPhone, to wait for patches before updating to the

0:27:45.400 --> 0:27:48.880
<v Speaker 1>latest OS version or buying a new phone. Even Apple

0:27:49.240 --> 0:27:54.320
<v Speaker 1>announced iOS thirteen point one a patch to thirteen point

0:27:54.359 --> 0:27:58.920
<v Speaker 1>oh before thirteen point oh had even shut, which indicated

0:27:59.119 --> 0:28:02.160
<v Speaker 1>that the initial rule east wasn't really ready for implementation.

0:28:02.600 --> 0:28:06.159
<v Speaker 1>So why was iOS thirteen so buggy? Or maybe I

0:28:06.160 --> 0:28:08.520
<v Speaker 1>should say why is it because not all those bugs

0:28:08.560 --> 0:28:11.600
<v Speaker 1>have been fixed? Well? Some people have suggested that Apple

0:28:11.760 --> 0:28:15.119
<v Speaker 1>was being overly aggressive when adding in new features to

0:28:15.200 --> 0:28:18.520
<v Speaker 1>the operating system, and that feature creep might have been

0:28:18.600 --> 0:28:23.080
<v Speaker 1>an issue. David Shaer, and Apple software engineer theorized that

0:28:23.160 --> 0:28:27.280
<v Speaker 1>perhaps teams working on certain features, were reluctant to admit

0:28:27.560 --> 0:28:31.240
<v Speaker 1>when they were falling behind on deadlines, and that rather

0:28:31.320 --> 0:28:34.280
<v Speaker 1>than cutting back on features, rather than saying let's not

0:28:34.480 --> 0:28:36.639
<v Speaker 1>do this because it's taking too much time and we

0:28:36.760 --> 0:28:40.000
<v Speaker 1>need to ship, things were kept in the mix far

0:28:40.200 --> 0:28:43.760
<v Speaker 1>longer than they needed to be, and Share also listed

0:28:43.800 --> 0:28:47.080
<v Speaker 1>several other possible contributing factors. It's all in the post

0:28:47.240 --> 0:28:50.680
<v Speaker 1>on tidbits dot Com. I recommend checking that out if

0:28:50.720 --> 0:28:53.320
<v Speaker 1>you want to learn more. The piece is titled six

0:28:53.520 --> 0:28:58.160
<v Speaker 1>reasons why iOS thirteen and Catalina are so Buggy, and

0:28:58.360 --> 0:29:02.000
<v Speaker 1>he goes into much greater detail there now. In late December,

0:29:02.320 --> 0:29:05.959
<v Speaker 1>Apple pushed out an update for its mobile operating system,

0:29:06.200 --> 0:29:09.680
<v Speaker 1>and this one's called iOS thirteen point three, which might

0:29:09.800 --> 0:29:14.160
<v Speaker 1>make you think it's the third update to iOS to

0:29:14.320 --> 0:29:17.360
<v Speaker 1>this version, but it's not the third update. It's actually

0:29:17.480 --> 0:29:22.880
<v Speaker 1>the eighth update since iOS thirteen was first announced. Many

0:29:22.960 --> 0:29:26.160
<v Speaker 1>of the updates were in the iOS thirteen point one

0:29:26.320 --> 0:29:30.080
<v Speaker 1>and iOS thirteen point two designations. Oh and by the

0:29:30.120 --> 0:29:33.600
<v Speaker 1>time you hear this, iOS thirteen point three point one

0:29:33.800 --> 0:29:36.760
<v Speaker 1>might be available. It's currently in beta. As a record

0:29:36.840 --> 0:29:41.040
<v Speaker 1>this episode. Gordon Kelly of Forbes suggests that if you

0:29:41.160 --> 0:29:43.880
<v Speaker 1>have a device running an earlier version of iOS thirteen,

0:29:43.920 --> 0:29:47.719
<v Speaker 1>you should absolutely update to thirteen point three, but if

0:29:47.760 --> 0:29:51.959
<v Speaker 1>you're still running iOS twelve, you might actually still want

0:29:52.000 --> 0:29:55.000
<v Speaker 1>to wait a little bit longer before you upgrade. He

0:29:55.120 --> 0:29:58.360
<v Speaker 1>does say that things are starting to look promising, that

0:29:58.640 --> 0:30:02.040
<v Speaker 1>the initial months following the release of iOS thirteen were

0:30:02.080 --> 0:30:05.840
<v Speaker 1>pretty bad. He would give a categorical skip this update

0:30:05.920 --> 0:30:10.320
<v Speaker 1>until it's fixed recommendation. That recommendation is slowly starting to

0:30:10.480 --> 0:30:14.920
<v Speaker 1>soften as these numerous patches are addressing some of the

0:30:15.000 --> 0:30:18.240
<v Speaker 1>more serious bugs and vulnerabilities that people have found in

0:30:18.320 --> 0:30:22.120
<v Speaker 1>iOS thirteen. But this has not been an illustrious launch

0:30:22.480 --> 0:30:26.600
<v Speaker 1>for Apple. Bugs and operating system updates are really nothing new.

0:30:26.800 --> 0:30:29.400
<v Speaker 1>I mean, it happens all the time. No one's perfect,

0:30:29.440 --> 0:30:32.760
<v Speaker 1>and operating systems are large and complicated pieces of software.

0:30:32.840 --> 0:30:35.760
<v Speaker 1>But it does create a bit of an image problem,

0:30:35.840 --> 0:30:39.000
<v Speaker 1>particularly if you're a company like Apple that has built

0:30:39.040 --> 0:30:42.720
<v Speaker 1>itself on a reputation that its devices just work, and

0:30:42.800 --> 0:30:46.400
<v Speaker 1>it also complicates a discussion that relates back to data security.

0:30:47.000 --> 0:30:49.880
<v Speaker 1>Generally speaking, it's a good idea to keep as up

0:30:49.960 --> 0:30:53.320
<v Speaker 1>to date with operating system and security patches as you

0:30:53.400 --> 0:30:57.760
<v Speaker 1>possibly can. So if there's an update, generally speaking, it's

0:30:57.800 --> 0:31:01.840
<v Speaker 1>good to install right away. Now, eventually you might find

0:31:01.960 --> 0:31:05.640
<v Speaker 1>that your particular device can't support whatever the latest and

0:31:05.680 --> 0:31:09.600
<v Speaker 1>greatest version of the operating system is. That does happen

0:31:09.800 --> 0:31:13.520
<v Speaker 1>where the hardware itself cannot physically support the software, but

0:31:13.680 --> 0:31:16.720
<v Speaker 1>keeping up to date reduces the opportunities that hackers can

0:31:16.800 --> 0:31:20.920
<v Speaker 1>take to exploit vulnerabilities. However, when the operating system itself

0:31:21.200 --> 0:31:24.160
<v Speaker 1>is a buggy mess and the updates aren't much better,

0:31:24.680 --> 0:31:28.880
<v Speaker 1>it's not as clear cut a case that updating is

0:31:28.960 --> 0:31:31.920
<v Speaker 1>your best option. It may be that, yeah, you can update,

0:31:32.040 --> 0:31:35.440
<v Speaker 1>and that will technically patch some things, but could open

0:31:35.560 --> 0:31:38.480
<v Speaker 1>up either brand new vulnerabilities or might just make stuff

0:31:38.520 --> 0:31:42.000
<v Speaker 1>not work anymore. That's not great either. All right, let's

0:31:42.040 --> 0:31:46.400
<v Speaker 1>pop on over to Microsoft, Apple's old rival and sometimes savior.

0:31:46.560 --> 0:31:48.360
<v Speaker 1>If you've listened to old episodes of tech Stuff, you

0:31:48.400 --> 0:31:50.360
<v Speaker 1>know what I'm referring to. Now. I don't have a

0:31:50.440 --> 0:31:53.200
<v Speaker 1>whole lot to say about Microsoft in twenty nineteen. The

0:31:53.240 --> 0:31:56.680
<v Speaker 1>company has moved much of its operations into cloud based services,

0:31:57.080 --> 0:31:59.920
<v Speaker 1>but it did launch a product in late twenty nineteen

0:32:00.200 --> 0:32:03.200
<v Speaker 1>has folks like me a little excited. It's the hollow

0:32:03.280 --> 0:32:08.000
<v Speaker 1>lens too. Now, the hollow lens is an augmented reality platform,

0:32:08.160 --> 0:32:12.400
<v Speaker 1>and augmented reality involves overlaying digital information on top of

0:32:12.680 --> 0:32:16.120
<v Speaker 1>the real world around us in some way. Now, you

0:32:16.200 --> 0:32:19.760
<v Speaker 1>typically can achieve this through one of several approaches. You

0:32:19.840 --> 0:32:23.560
<v Speaker 1>could have special glasses that act as a projection screen

0:32:23.680 --> 0:32:26.360
<v Speaker 1>to display information in front of you as you look around,

0:32:26.440 --> 0:32:28.880
<v Speaker 1>so that you have digital information that you're looking at,

0:32:29.320 --> 0:32:31.640
<v Speaker 1>but you can also look through that and see the

0:32:31.720 --> 0:32:35.040
<v Speaker 1>real world beyond it. You could even have headphones that

0:32:35.160 --> 0:32:38.280
<v Speaker 1>feeds you information by audio that enhance your experience of

0:32:38.360 --> 0:32:41.240
<v Speaker 1>moving through a physical environment. That's the type of augmented reality.

0:32:41.440 --> 0:32:44.400
<v Speaker 1>It's maybe not as flashy as the first type, but

0:32:44.520 --> 0:32:47.120
<v Speaker 1>it's still very legitimate. You could have an app on

0:32:47.200 --> 0:32:50.000
<v Speaker 1>a smartphone that can recognize certain images and display data

0:32:50.120 --> 0:32:52.240
<v Speaker 1>on top of a video view of the world. So

0:32:52.320 --> 0:32:54.680
<v Speaker 1>in this case, you're looking at the world through your

0:32:54.760 --> 0:32:58.560
<v Speaker 1>smartphone screen, which then can overlay digital information on top

0:32:58.600 --> 0:33:01.360
<v Speaker 1>of that video view. But it's as if you're looking

0:33:01.480 --> 0:33:03.479
<v Speaker 1>at the real world around you if you just kind

0:33:03.520 --> 0:33:07.640
<v Speaker 1>of ignore the fact that you're really looking at a monitor. Alright,

0:33:07.760 --> 0:33:11.680
<v Speaker 1>So the hullo lens and its sequel hollow Lens to

0:33:12.000 --> 0:33:15.120
<v Speaker 1>the augment in ing or if you prefer hollow lens

0:33:15.160 --> 0:33:19.240
<v Speaker 1>to electric boogaloo. It's a head mounted display and the

0:33:19.320 --> 0:33:22.240
<v Speaker 1>first generation of the hollow lens received a very limited

0:33:22.320 --> 0:33:27.080
<v Speaker 1>release because it wasn't intended as a consumer electronics product.

0:33:27.160 --> 0:33:29.560
<v Speaker 1>It wasn't meant to go to the average person. It

0:33:29.680 --> 0:33:31.960
<v Speaker 1>was more of a first step into a new market

0:33:32.040 --> 0:33:35.280
<v Speaker 1>for Microsoft. The company launched the Hollow Lens two in

0:33:35.400 --> 0:33:38.960
<v Speaker 1>November two thou nineteen with a price tag of three thousand,

0:33:39.240 --> 0:33:42.760
<v Speaker 1>five hundred dollars. So it's still far from being priced

0:33:42.880 --> 0:33:46.360
<v Speaker 1>as a basic component of home computing. Right. No one,

0:33:47.240 --> 0:33:49.160
<v Speaker 1>h not, not your average person is going to go

0:33:49.240 --> 0:33:53.720
<v Speaker 1>out and adopt the hollow lens too. At I will

0:33:53.760 --> 0:33:56.280
<v Speaker 1>not be buying a hollow lens too. I just can't

0:33:56.360 --> 0:34:00.640
<v Speaker 1>justify that expense for something you know that would interesting

0:34:00.880 --> 0:34:04.640
<v Speaker 1>but have limited utility in my life. However, you could

0:34:04.720 --> 0:34:08.440
<v Speaker 1>say that this is slowly moving this technology into the

0:34:08.520 --> 0:34:11.839
<v Speaker 1>consumer space. Now, the new version of the hollow lens

0:34:11.880 --> 0:34:14.400
<v Speaker 1>has an improved field of view, so users will have

0:34:14.560 --> 0:34:17.800
<v Speaker 1>a less restricted view of the world around them. To me,

0:34:17.960 --> 0:34:20.360
<v Speaker 1>the headset looks kind of like imagine you've got a

0:34:20.400 --> 0:34:24.480
<v Speaker 1>pair of safety goggles. And then above the safety goggles

0:34:24.520 --> 0:34:26.480
<v Speaker 1>that you look through, so those are clear, you're looking

0:34:26.520 --> 0:34:29.120
<v Speaker 1>at the world around you. Above that, you've got a

0:34:29.239 --> 0:34:32.840
<v Speaker 1>device that has a camera system mounted inside of it,

0:34:33.480 --> 0:34:36.640
<v Speaker 1>and that part is actually attached to like a headband,

0:34:36.960 --> 0:34:39.800
<v Speaker 1>so you're wearing that on your forehead. And then below

0:34:39.960 --> 0:34:42.279
<v Speaker 1>that is where the safety goggles are. That's kind of

0:34:42.320 --> 0:34:45.320
<v Speaker 1>what it looks like. I'm doing a poor job describing it,

0:34:45.400 --> 0:34:48.000
<v Speaker 1>but it's hard to do in an audio format. But

0:34:48.120 --> 0:34:52.320
<v Speaker 1>the cameras that face out from this device capture the

0:34:52.440 --> 0:34:55.560
<v Speaker 1>scene around you, right. It takes in that information and

0:34:55.680 --> 0:34:59.759
<v Speaker 1>interprets it through the computational system inside the device, which

0:34:59.800 --> 0:35:05.200
<v Speaker 1>the determines what data to display on your your lenses

0:35:05.640 --> 0:35:09.400
<v Speaker 1>when you're looking at something in particular. So as an example,

0:35:09.800 --> 0:35:12.800
<v Speaker 1>let's say you're looking at an electrical panel, then the

0:35:12.960 --> 0:35:16.120
<v Speaker 1>data that pops up might tell you what each element

0:35:16.160 --> 0:35:19.040
<v Speaker 1>on that electrical panel relates back to, So it's kind

0:35:19.040 --> 0:35:21.000
<v Speaker 1>of like a labeling system in that case. That's just

0:35:21.160 --> 0:35:25.040
<v Speaker 1>one use case for this kind of technology. The company

0:35:25.160 --> 0:35:30.279
<v Speaker 1>also tweaked the gesture control interface that the hollow lens uses. UH.

0:35:30.480 --> 0:35:33.120
<v Speaker 1>This was to improve on responsiveness and to cut down

0:35:33.160 --> 0:35:37.200
<v Speaker 1>on false positives. So gestures obviously would be an important

0:35:37.320 --> 0:35:39.520
<v Speaker 1>way to control this kind of technology. You might use

0:35:39.680 --> 0:35:42.000
<v Speaker 1>voice control as well. Google Glass did that, but it

0:35:42.080 --> 0:35:45.000
<v Speaker 1>seems weird because that sounds like you're talking to yourself.

0:35:45.440 --> 0:35:47.239
<v Speaker 1>I can see that from personal experience, because I got

0:35:47.280 --> 0:35:49.960
<v Speaker 1>to play with Google Glass for a while. But the

0:35:50.080 --> 0:35:52.279
<v Speaker 1>gesture controls, they did something that I thought was pretty clever.

0:35:53.040 --> 0:35:56.000
<v Speaker 1>So for example, they built in a system where you

0:35:56.040 --> 0:35:59.279
<v Speaker 1>would hold out your hand and you would look down

0:35:59.360 --> 0:36:01.239
<v Speaker 1>at your hand and you and by moving your head

0:36:01.280 --> 0:36:04.360
<v Speaker 1>a little bit, you could position an icon so that

0:36:04.560 --> 0:36:07.560
<v Speaker 1>it appears to be projected onto the palm of your hand.

0:36:08.120 --> 0:36:10.880
<v Speaker 1>Then you could touch that icon with the fingers of

0:36:10.960 --> 0:36:14.320
<v Speaker 1>your other hand to activate it and launch whatever the

0:36:14.360 --> 0:36:16.719
<v Speaker 1>app is. And that's kind of neat. It adds a

0:36:16.760 --> 0:36:20.400
<v Speaker 1>sort of tactle response to the gesture control that otherwise

0:36:20.520 --> 0:36:22.759
<v Speaker 1>was lacking. Now I haven't been able to try a

0:36:22.840 --> 0:36:26.520
<v Speaker 1>hollow lens of either generation yet, but I hope I

0:36:26.680 --> 0:36:30.280
<v Speaker 1>can at some point. I love the potential of augmented reality,

0:36:30.640 --> 0:36:34.719
<v Speaker 1>and I think really clever implementations have enormous possibilities in

0:36:34.760 --> 0:36:37.040
<v Speaker 1>the future. But I think it was probably gonna be

0:36:37.120 --> 0:36:39.960
<v Speaker 1>several more years before we see this as a common

0:36:40.040 --> 0:36:44.040
<v Speaker 1>technology for the everyday person. However, for certain industries I

0:36:44.120 --> 0:36:47.000
<v Speaker 1>suspect it will play a much larger role moving forward.

0:36:47.200 --> 0:36:49.720
<v Speaker 1>We've already seen it being used in the medical field,

0:36:49.920 --> 0:36:53.640
<v Speaker 1>and engineering will probably see it move beyond that slowly,

0:36:54.080 --> 0:36:57.360
<v Speaker 1>and then gradually we'll see it possibly enter into the

0:36:57.440 --> 0:37:01.040
<v Speaker 1>mainstream market if there's a compelling enough use case. If

0:37:01.080 --> 0:37:03.800
<v Speaker 1>it's more of a curiosity, I would argue Google Glass

0:37:03.880 --> 0:37:06.440
<v Speaker 1>kind of fell into that category, then it probably won't

0:37:06.440 --> 0:37:09.880
<v Speaker 1>receive much traction, kind of like how virtual reality has

0:37:09.920 --> 0:37:13.759
<v Speaker 1>been struggling again. All right, when we come back, we'll

0:37:13.800 --> 0:37:16.680
<v Speaker 1>talk about some more stories, including touching on what a

0:37:16.719 --> 0:37:28.160
<v Speaker 1>little company that rhymes with Schmoogle has been up to. Okay,

0:37:28.280 --> 0:37:33.000
<v Speaker 1>let's talk Google. So, like Facebook, Google came under intense

0:37:33.200 --> 0:37:37.080
<v Speaker 1>scrutiny throughout two thousand nineteen, whether it was about user

0:37:37.200 --> 0:37:42.240
<v Speaker 1>privacy or allegations that the company was covering up really

0:37:42.719 --> 0:37:47.360
<v Speaker 1>terrible behavior and turning a blind eye despite employee protests,

0:37:47.600 --> 0:37:51.480
<v Speaker 1>or allegations that the company's search results were purposefully promoting

0:37:51.800 --> 0:37:57.000
<v Speaker 1>certain material, specifically sites that were in alignment with Google's

0:37:57.040 --> 0:38:00.600
<v Speaker 1>own perceived agenda perceived by the public guy should say

0:38:01.239 --> 0:38:03.640
<v Speaker 1>at the expense of other materials. So, in other words,

0:38:04.000 --> 0:38:08.360
<v Speaker 1>that Google was promoting things that fell in line with

0:38:08.520 --> 0:38:12.400
<v Speaker 1>what Google wanted and suppressing anything that Google didn't like.

0:38:12.760 --> 0:38:15.200
<v Speaker 1>That was the charge. The company had to weather a

0:38:15.280 --> 0:38:17.319
<v Speaker 1>lot of strife in twenty nineteen, and to be clear,

0:38:17.400 --> 0:38:19.719
<v Speaker 1>at least some of that strife was brought on by

0:38:19.880 --> 0:38:23.280
<v Speaker 1>the company itself. One big change for the company actually

0:38:23.320 --> 0:38:25.719
<v Speaker 1>requires us to take a step back and look up

0:38:26.000 --> 0:38:29.720
<v Speaker 1>a level higher than Google itself. At Google's parent company,

0:38:29.960 --> 0:38:34.680
<v Speaker 1>which I mentioned earlier, is Alphabet Now. In early December nineteen,

0:38:35.160 --> 0:38:38.440
<v Speaker 1>Larry Page, a co founder of Google, announced that he

0:38:38.600 --> 0:38:43.000
<v Speaker 1>was stepping down as the CEO of Alphabet. Sunday, the

0:38:43.080 --> 0:38:47.320
<v Speaker 1>CEO of Google itself, would become the new CEO of Alphabet,

0:38:47.520 --> 0:38:51.880
<v Speaker 1>while simultaneously remaining CEO of Google. Sarah A. Brenn, another

0:38:52.080 --> 0:38:55.959
<v Speaker 1>co founder, had stepped down as Alphabet's president, but both

0:38:56.280 --> 0:38:58.480
<v Speaker 1>Page and Brand said they were going to remain on

0:38:58.560 --> 0:39:01.880
<v Speaker 1>the board of directors for or the company. Paige and

0:39:01.960 --> 0:39:04.760
<v Speaker 1>Brand said that their decisions reflected a need for Google's

0:39:04.800 --> 0:39:08.239
<v Speaker 1>management structure to streamline, but it also came into time

0:39:08.280 --> 0:39:11.120
<v Speaker 1>when the company was dealing with big problems from within

0:39:11.360 --> 0:39:14.680
<v Speaker 1>and without. There was the scrutiny that I mentioned earlier,

0:39:14.760 --> 0:39:18.480
<v Speaker 1>in which government agencies and advocacy groups were criticizing Google's

0:39:18.560 --> 0:39:22.719
<v Speaker 1>policies and talking about its power in the marketplace, and

0:39:22.880 --> 0:39:25.880
<v Speaker 1>there were also allegations that the company had engaged in

0:39:25.960 --> 0:39:30.160
<v Speaker 1>some retaliation against a few employees. Now to understand that

0:39:30.280 --> 0:39:32.560
<v Speaker 1>last bit, we have to look back a little further

0:39:32.680 --> 0:39:35.680
<v Speaker 1>than the beginning of twenty nineteen. So in twenty eighteen,

0:39:35.840 --> 0:39:39.520
<v Speaker 1>internal issues within Google became big news as thousands of

0:39:39.600 --> 0:39:43.800
<v Speaker 1>employees protested issues ranging from sexual harassment problems in the

0:39:43.840 --> 0:39:48.520
<v Speaker 1>workplace to quote, unethical business decisions that create a workplace

0:39:48.560 --> 0:39:52.319
<v Speaker 1>that is harmful to us and our colleagues end quote. Now,

0:39:52.400 --> 0:39:55.840
<v Speaker 1>that last quote actually comes from four former Google employees

0:39:56.040 --> 0:39:59.360
<v Speaker 1>who posted a piece on Medium after they were fired.

0:40:00.000 --> 0:40:04.520
<v Speaker 1>This was around Thanksgiving twenty nineteen. The four employees had

0:40:04.600 --> 0:40:09.200
<v Speaker 1>been leading efforts to unionize at Google to organize employees,

0:40:09.760 --> 0:40:12.120
<v Speaker 1>and it was a move that did not look good

0:40:12.200 --> 0:40:15.320
<v Speaker 1>on Google's part, and it certainly appears at a casual

0:40:15.440 --> 0:40:19.400
<v Speaker 1>glance at least, that Google executives were trying to squash

0:40:19.600 --> 0:40:22.680
<v Speaker 1>employees from being able to organize in a union or

0:40:22.800 --> 0:40:28.520
<v Speaker 1>other organizational structure. The company's official response to inquiries about

0:40:28.680 --> 0:40:32.840
<v Speaker 1>the firing was that the employees had allegedly violated Google's

0:40:32.920 --> 0:40:37.400
<v Speaker 1>security policies, an allegation that the four former employees deny.

0:40:37.920 --> 0:40:41.120
<v Speaker 1>The story is still playing out as I record this episode,

0:40:41.520 --> 0:40:44.920
<v Speaker 1>and it does tap into another upsetting trend in business

0:40:45.000 --> 0:40:48.040
<v Speaker 1>in general and the text fear in particular. It has

0:40:48.080 --> 0:40:51.680
<v Speaker 1>become pretty common practice for a lot of companies to

0:40:51.840 --> 0:40:55.760
<v Speaker 1>require employees to sign an agreement that limits the rights

0:40:56.080 --> 0:40:59.080
<v Speaker 1>an employee has when they want to address problems in

0:40:59.120 --> 0:41:02.480
<v Speaker 1>the workplace. Companies enact these policies so that they can

0:41:02.560 --> 0:41:05.719
<v Speaker 1>limit their own liability and limit the impact those types

0:41:05.760 --> 0:41:09.080
<v Speaker 1>of problems can have on business. The agreements typically force

0:41:09.200 --> 0:41:13.480
<v Speaker 1>employees to try and work through issues through internal systems

0:41:13.520 --> 0:41:17.360
<v Speaker 1>at the company, like going through human resources, and it

0:41:17.480 --> 0:41:21.400
<v Speaker 1>really places restrictions on other options, such as pursuing a

0:41:21.560 --> 0:41:24.680
<v Speaker 1>legal case against the company, like you could get severely

0:41:25.120 --> 0:41:30.160
<v Speaker 1>punished for going outside the company and seeking outside help. Now,

0:41:30.280 --> 0:41:33.680
<v Speaker 1>assuming the HR department is on the side of the employees,

0:41:34.520 --> 0:41:38.080
<v Speaker 1>you could maybe argue that this policy isn't too restrictive.

0:41:38.160 --> 0:41:40.120
<v Speaker 1>It might be you might not feel great about it.

0:41:40.239 --> 0:41:42.120
<v Speaker 1>But if you think, oh, well, HR is gonna be

0:41:42.239 --> 0:41:45.600
<v Speaker 1>on the employees side, maybe you're going to say, well,

0:41:45.640 --> 0:41:48.680
<v Speaker 1>I'm willing to endure it. But at least in some cases,

0:41:48.760 --> 0:41:52.640
<v Speaker 1>particularly with Google, it's appeared that the HR department was

0:41:52.719 --> 0:41:55.480
<v Speaker 1>really more on the side of the corporation on the employees.

0:41:55.960 --> 0:41:59.520
<v Speaker 1>That they had a tendency to shut down complaints or

0:41:59.600 --> 0:42:02.080
<v Speaker 1>to try to mitigate the fallout of complaints by kind

0:42:02.120 --> 0:42:06.239
<v Speaker 1>of shifting people around without removing or punishing anyone who

0:42:06.400 --> 0:42:10.239
<v Speaker 1>was the focal point of an allegation, and so they

0:42:10.280 --> 0:42:14.320
<v Speaker 1>weren't really addressing the underlying issues, which left the affected

0:42:14.360 --> 0:42:17.920
<v Speaker 1>employees with very few options. And it's pretty ugly stuff.

0:42:18.239 --> 0:42:19.880
<v Speaker 1>So that's one of the things that I think a

0:42:19.960 --> 0:42:23.920
<v Speaker 1>lot of employees around the world really, but particularly in

0:42:24.000 --> 0:42:28.280
<v Speaker 1>the tech space, have started to kind of act out against.

0:42:28.960 --> 0:42:31.280
<v Speaker 1>And we're not done with Google yet. The company launched

0:42:31.320 --> 0:42:35.640
<v Speaker 1>its gaming service, Google Stadia in two thousand nineteen. That

0:42:35.800 --> 0:42:39.960
<v Speaker 1>service allows users to access games via streaming, so you're

0:42:40.200 --> 0:42:44.040
<v Speaker 1>actually running the game on one of Google's servers and

0:42:44.680 --> 0:42:48.920
<v Speaker 1>you're playing it via your local connection. According to Google,

0:42:49.160 --> 0:42:51.840
<v Speaker 1>you can stream games up to four K resolution and

0:42:51.960 --> 0:42:56.040
<v Speaker 1>sixty frames per second, assuming that your Internet connection and

0:42:56.160 --> 0:42:59.520
<v Speaker 1>your hardware can support that. The service launched with some

0:42:59.640 --> 0:43:03.480
<v Speaker 1>stupality problems and with a pretty limited library of games,

0:43:03.520 --> 0:43:07.160
<v Speaker 1>and so far it hasn't really taken off, despite the

0:43:07.200 --> 0:43:10.120
<v Speaker 1>fact that it removes the need for buying a high

0:43:10.239 --> 0:43:13.800
<v Speaker 1>end gaming rig or even a gaming console to access

0:43:13.960 --> 0:43:17.080
<v Speaker 1>current generation games. Now. To be fair, Google is not

0:43:17.239 --> 0:43:19.719
<v Speaker 1>the only company that has tried this model with only

0:43:19.880 --> 0:43:23.120
<v Speaker 1>limited success. There are lots of companies that have tried

0:43:23.200 --> 0:43:26.720
<v Speaker 1>a similar approach and also have had some issues getting

0:43:26.760 --> 0:43:30.960
<v Speaker 1>anywhere with it. Meanwhile, over at YouTube, which again is

0:43:31.000 --> 0:43:33.839
<v Speaker 1>part of Google, it's part of that alphabet company, other

0:43:33.960 --> 0:43:38.640
<v Speaker 1>problems were plaguing Googlers. So in September of twenty nineteen,

0:43:38.719 --> 0:43:44.040
<v Speaker 1>YouTube changed its policy for verified creators. Verified creators are

0:43:44.080 --> 0:43:46.680
<v Speaker 1>an interesting thing. So these are creators who had earned

0:43:46.760 --> 0:43:51.680
<v Speaker 1>a verified check mark and that indicated that essentially up

0:43:51.760 --> 0:43:55.600
<v Speaker 1>until recently, that they had attracted at least one hundred

0:43:55.680 --> 0:43:59.759
<v Speaker 1>thousand subscribers. I happen to be one of these verified

0:44:00.760 --> 0:44:04.080
<v Speaker 1>uh creators, but more on that in the minute, because

0:44:04.200 --> 0:44:08.399
<v Speaker 1>it's an interesting case. So in the past, YouTube had

0:44:08.440 --> 0:44:11.279
<v Speaker 1>issued verified check marks two accounts that had reached that

0:44:11.360 --> 0:44:14.480
<v Speaker 1>one hundred thousand subscriber mark or more. That's all you

0:44:14.560 --> 0:44:16.040
<v Speaker 1>really had to do in order to get the verified

0:44:16.120 --> 0:44:22.080
<v Speaker 1>check Now they decided to change that so that not

0:44:22.280 --> 0:44:24.840
<v Speaker 1>only would you need the one hundred thousand subscribers, you

0:44:24.960 --> 0:44:28.120
<v Speaker 1>also need to have your account be active, meaning you

0:44:28.200 --> 0:44:31.080
<v Speaker 1>have to be uploading content on a semi regular basis,

0:44:31.160 --> 0:44:34.000
<v Speaker 1>and it doesn't need to be you know, had had

0:44:34.080 --> 0:44:37.600
<v Speaker 1>been quiet without an upload for ages. Also, the accounts

0:44:37.640 --> 0:44:40.520
<v Speaker 1>needed to be authentic. In other words, the account need

0:44:40.600 --> 0:44:43.200
<v Speaker 1>to be linked back to a real creator, brand, or

0:44:43.320 --> 0:44:46.720
<v Speaker 1>entity that YouTube could verify was in charge of creating

0:44:46.760 --> 0:44:51.280
<v Speaker 1>that content. This meant that a lot of the people

0:44:51.400 --> 0:44:55.719
<v Speaker 1>who had the little check mark didn't necessarily meet those requirements.

0:44:55.880 --> 0:45:01.480
<v Speaker 1>So then YouTube revoked the verified badge for thousands of creators,

0:45:02.000 --> 0:45:04.560
<v Speaker 1>and that created an uproar. I happened to be one

0:45:04.560 --> 0:45:06.800
<v Speaker 1>of the creators who lost my badge I lost. I

0:45:06.840 --> 0:45:10.359
<v Speaker 1>got an email it said you're verified badges going away. Now.

0:45:10.400 --> 0:45:12.680
<v Speaker 1>In my case, I wasn't fussed about it. I'll explain

0:45:12.760 --> 0:45:16.200
<v Speaker 1>that again in just a minute. So YouTube's motivation was

0:45:16.320 --> 0:45:21.560
<v Speaker 1>to clarify what a verification check mark actually meant, because

0:45:22.400 --> 0:45:24.799
<v Speaker 1>one confusion was that people thought that a check mark

0:45:24.920 --> 0:45:29.320
<v Speaker 1>meant that YouTube was endorsing the content of that creator,

0:45:29.560 --> 0:45:31.840
<v Speaker 1>that somehow YouTube was saying, yes, we approve of this.

0:45:32.040 --> 0:45:35.120
<v Speaker 1>This is what that check mark means. But it wasn't

0:45:35.120 --> 0:45:36.480
<v Speaker 1>meant to be that. It was meant to be an

0:45:36.520 --> 0:45:40.520
<v Speaker 1>indicator that the associated account was authentic and not some

0:45:40.680 --> 0:45:44.480
<v Speaker 1>sort of impersonation account. And this is a legit issue

0:45:44.880 --> 0:45:48.520
<v Speaker 1>over on YouTube because a lot of creators, really popular creators,

0:45:49.080 --> 0:45:54.320
<v Speaker 1>see their work get lifted and reposted under other accounts.

0:45:54.800 --> 0:45:58.200
<v Speaker 1>So you might create a really awesome video and maybe

0:45:58.239 --> 0:46:00.959
<v Speaker 1>it gets a little bit of notice, so somebody else

0:46:01.239 --> 0:46:04.279
<v Speaker 1>captures that video, they use a program to download it,

0:46:04.320 --> 0:46:06.840
<v Speaker 1>then they re upload it under their own account, and

0:46:06.880 --> 0:46:09.120
<v Speaker 1>they try to get that one to take off. It's

0:46:09.160 --> 0:46:14.560
<v Speaker 1>even possible for a copy to outperform the original, and

0:46:14.719 --> 0:46:16.600
<v Speaker 1>that means that the person who originally put in the

0:46:16.640 --> 0:46:20.360
<v Speaker 1>work to making that thing be what it is doesn't

0:46:20.400 --> 0:46:22.920
<v Speaker 1>get the benefit of it. They aren't able to monetize

0:46:23.480 --> 0:46:27.480
<v Speaker 1>the appearance on the other channel. You can put down

0:46:27.840 --> 0:46:29.839
<v Speaker 1>takedown strikes and stuff like that, but it means having

0:46:29.880 --> 0:46:34.160
<v Speaker 1>to constantly, you know, search the internet, search YouTube for

0:46:34.360 --> 0:46:39.520
<v Speaker 1>copies of your work. So YouTube wanted to create a

0:46:39.680 --> 0:46:44.759
<v Speaker 1>system that would make a more straightforward approach to verification,

0:46:45.080 --> 0:46:46.759
<v Speaker 1>in the sense that if you saw the check mark,

0:46:47.360 --> 0:46:51.080
<v Speaker 1>you knew this person was a legit, that the content

0:46:51.239 --> 0:46:54.600
<v Speaker 1>coming from that person's channel was in fact coming from

0:46:54.719 --> 0:47:00.040
<v Speaker 1>that creator. And uh so they put that change and

0:47:00.320 --> 0:47:05.000
<v Speaker 1>they revoked all those check marks. People went nuts, and

0:47:05.160 --> 0:47:07.560
<v Speaker 1>so YouTube walked it back a week later, and a

0:47:07.600 --> 0:47:10.399
<v Speaker 1>week later it gave everybody their verified check marks back,

0:47:10.600 --> 0:47:14.160
<v Speaker 1>including me, which again in my case, I don't think

0:47:14.200 --> 0:47:18.520
<v Speaker 1>it was necessary. So let me explain about my check mark.

0:47:18.920 --> 0:47:22.000
<v Speaker 1>So a few years ago, I was hosting a video

0:47:22.160 --> 0:47:26.320
<v Speaker 1>series called forward Thinking This is for Work, and the

0:47:26.400 --> 0:47:30.120
<v Speaker 1>channel for forward Thinking was linked to my personal YouTube

0:47:30.280 --> 0:47:33.040
<v Speaker 1>channel for reasons I don't remember at this point. I

0:47:33.080 --> 0:47:35.200
<v Speaker 1>think it was so that I could go in and

0:47:35.320 --> 0:47:38.719
<v Speaker 1>make changes if I needed to, even though typically we

0:47:38.719 --> 0:47:41.399
<v Speaker 1>would have other people handle all of that. For some reason,

0:47:41.440 --> 0:47:44.200
<v Speaker 1>they trusted me and they linked the channel to my

0:47:44.440 --> 0:47:48.560
<v Speaker 1>personal YouTube account. The result was I got a check

0:47:48.640 --> 0:47:52.799
<v Speaker 1>mark because the Forward Thinking series had a pretty good

0:47:52.920 --> 0:47:57.600
<v Speaker 1>subscriber base, like two fifty thousand subscribers, so it met

0:47:57.680 --> 0:48:01.400
<v Speaker 1>the criteria and it got the check mark. King to me, now,

0:48:01.480 --> 0:48:04.680
<v Speaker 1>this is despite the fact that on my channel, I

0:48:04.960 --> 0:48:08.320
<v Speaker 1>very rarely post anything. I've only got a few videos

0:48:08.400 --> 0:48:10.960
<v Speaker 1>up on my personal channel, and when I do put

0:48:11.000 --> 0:48:13.880
<v Speaker 1>a video up, I get only a few views. You know,

0:48:13.920 --> 0:48:16.640
<v Speaker 1>it's typically like, hey, my mom watches my stuff, which

0:48:16.719 --> 0:48:19.000
<v Speaker 1>is totally fine. I'm I was doing it for fun.

0:48:19.160 --> 0:48:21.920
<v Speaker 1>I wasn't trying to do it as a YouTuber, right,

0:48:22.520 --> 0:48:24.680
<v Speaker 1>So in my case, when my check mark went away,

0:48:24.760 --> 0:48:27.400
<v Speaker 1>I thought, you know, that's totally fair. I'm an outlier

0:48:27.600 --> 0:48:32.240
<v Speaker 1>and I don't meet this requirement. I definitely don't deserve

0:48:32.320 --> 0:48:34.920
<v Speaker 1>the check mark. It's okay that it's gone, But there

0:48:34.960 --> 0:48:37.880
<v Speaker 1>are lots of creators out there who did deserve the

0:48:38.000 --> 0:48:41.120
<v Speaker 1>check mark and they saw it go away. So for them,

0:48:41.160 --> 0:48:44.520
<v Speaker 1>I'm glad that it came back, because that thing can

0:48:44.600 --> 0:48:48.160
<v Speaker 1>really help you. That check mark means that you have

0:48:48.239 --> 0:48:50.480
<v Speaker 1>a little bit more clout when it comes to stuff

0:48:50.560 --> 0:48:54.640
<v Speaker 1>like looking for sponsorships, maybe getting advertisers to support your channel,

0:48:54.760 --> 0:48:58.080
<v Speaker 1>monetizing your work so that you can get compensated for it.

0:48:58.960 --> 0:49:01.840
<v Speaker 1>That's important. Now my case, again, I was doing it

0:49:01.920 --> 0:49:04.640
<v Speaker 1>for fun. I never expected it to be anything beyond

0:49:04.719 --> 0:49:07.480
<v Speaker 1>that for my own personal channel, so I didn't worry

0:49:07.520 --> 0:49:09.520
<v Speaker 1>about it. Forward thinking was a different story, but that

0:49:09.680 --> 0:49:13.360
<v Speaker 1>was also a project that had a company backing it,

0:49:13.480 --> 0:49:16.560
<v Speaker 1>so that was a totally different case. So yeah, I'm

0:49:16.600 --> 0:49:20.600
<v Speaker 1>glad that it got fixed and moving forward, YouTube is

0:49:20.680 --> 0:49:24.959
<v Speaker 1>being much more picky about who gets a verification check mark,

0:49:25.040 --> 0:49:30.280
<v Speaker 1>but they're not wholesale eliminating all the previously awarded check marks.

0:49:30.719 --> 0:49:33.960
<v Speaker 1>But another controversy that's also playing out on YouTube is

0:49:34.000 --> 0:49:36.920
<v Speaker 1>one that's going to roll into and beyond, and it

0:49:36.960 --> 0:49:39.240
<v Speaker 1>all has to do with a law from the nineteen

0:49:39.360 --> 0:49:43.200
<v Speaker 1>nineties intended to protect children, and that law is a

0:49:43.360 --> 0:49:47.480
<v Speaker 1>US law. It's called Children's Online Privacy Protection Act or

0:49:47.680 --> 0:49:51.600
<v Speaker 1>Kappa CEO p p A. It was again first established

0:49:51.680 --> 0:49:56.360
<v Speaker 1>as law, and in twenty nineteen, the Federal Trade Commission,

0:49:56.600 --> 0:50:01.239
<v Speaker 1>also known as the FTC, brought a suit again YouTube

0:50:01.520 --> 0:50:04.880
<v Speaker 1>and alleged that YouTube had been illegally collecting the personal

0:50:04.960 --> 0:50:09.440
<v Speaker 1>information of children without their parents consent, that kids were

0:50:09.520 --> 0:50:13.160
<v Speaker 1>watching videos on YouTube, that what they were watching was

0:50:13.239 --> 0:50:15.960
<v Speaker 1>being tracked by YouTube, and that this was creating a

0:50:16.040 --> 0:50:21.080
<v Speaker 1>digital fingerprint that advertisers were using to target advertising towards

0:50:21.160 --> 0:50:24.240
<v Speaker 1>those children, and the children being too young to consent

0:50:24.320 --> 0:50:28.840
<v Speaker 1>to this meant that this whole practice under Kappa was illegal,

0:50:29.440 --> 0:50:33.600
<v Speaker 1>and specifically that the company was using this quote in

0:50:33.680 --> 0:50:36.799
<v Speaker 1>the form of persistent identifiers that are used to track

0:50:36.960 --> 0:50:40.600
<v Speaker 1>users across the Internet end quote. So in other words,

0:50:40.680 --> 0:50:42.440
<v Speaker 1>this would be the sort of thing where if you

0:50:42.480 --> 0:50:45.560
<v Speaker 1>were watching a bunch of videos about elephants and then

0:50:45.719 --> 0:50:49.440
<v Speaker 1>you happened to navigate over to say Amazon, you might

0:50:49.560 --> 0:50:52.960
<v Speaker 1>see a bunch of suggestions that relate in some way

0:50:53.040 --> 0:50:56.839
<v Speaker 1>to elephants. And the concern was that this was going

0:50:56.880 --> 0:50:59.279
<v Speaker 1>to be targeting kids, and there was no way for

0:50:59.400 --> 0:51:01.880
<v Speaker 1>kids to give legal consent to allow that to happen,

0:51:02.200 --> 0:51:06.400
<v Speaker 1>and that data has value in it, and children's privacy

0:51:06.440 --> 0:51:10.279
<v Speaker 1>and security also has value to them, so that was

0:51:10.360 --> 0:51:15.000
<v Speaker 1>the problem. Well, YouTube would settle this lawsuit out of court.

0:51:15.120 --> 0:51:18.239
<v Speaker 1>They paid a hundred seventy million dollars in fines, which

0:51:18.280 --> 0:51:20.960
<v Speaker 1>really sounds like a lot, but for YouTube, it's nothing.

0:51:21.600 --> 0:51:23.520
<v Speaker 1>And if that's where it all ended, we would just

0:51:23.800 --> 0:51:26.080
<v Speaker 1>wrap up the story and beyond with it. But in

0:51:26.160 --> 0:51:28.880
<v Speaker 1>addition to the fine, the company had to agree to

0:51:28.960 --> 0:51:32.759
<v Speaker 1>create a system that is compliant with Kappa. So this

0:51:32.840 --> 0:51:37.400
<v Speaker 1>would mean that any creator who was making child directed content,

0:51:37.640 --> 0:51:41.719
<v Speaker 1>meaning content meant to be viewed by children would be

0:51:41.800 --> 0:51:44.360
<v Speaker 1>affected by this. They would have to be Kappa compliant.

0:51:44.800 --> 0:51:48.040
<v Speaker 1>They would have to make sure that they were running

0:51:48.040 --> 0:51:51.839
<v Speaker 1>a channel that was not gathering information about the uh

0:51:51.960 --> 0:51:54.400
<v Speaker 1>the children watching it, that they were not building in

0:51:54.480 --> 0:51:59.200
<v Speaker 1>targeted advertising, that they had to self identify as being

0:51:59.320 --> 0:52:03.359
<v Speaker 1>a creator it was creating child directed content. You had

0:52:03.440 --> 0:52:06.040
<v Speaker 1>to actually go into your little profile and click and

0:52:06.120 --> 0:52:08.799
<v Speaker 1>say whether or not your channel was meant for kids

0:52:08.880 --> 0:52:12.080
<v Speaker 1>or not. But this raises questions like what exactly is

0:52:12.280 --> 0:52:15.280
<v Speaker 1>child directed? And it has a lot of creators nervous

0:52:15.440 --> 0:52:18.320
<v Speaker 1>right now because there are creators who do, for example,

0:52:18.440 --> 0:52:22.200
<v Speaker 1>unboxing videos, and some of them are clearly meant for kids.

0:52:22.480 --> 0:52:24.680
<v Speaker 1>Some of them are hosted by kids and clearly meant

0:52:24.840 --> 0:52:28.000
<v Speaker 1>for kids, but there are others where it may not

0:52:28.160 --> 0:52:30.440
<v Speaker 1>be for kids. It maybe for people who really are

0:52:30.520 --> 0:52:35.480
<v Speaker 1>into collecting toys that are from their favorite you know, franchises,

0:52:35.560 --> 0:52:40.600
<v Speaker 1>for example, so toy unboxing would likely be in the spotlight.

0:52:41.160 --> 0:52:44.840
<v Speaker 1>Creators who use video games are likewise concerned. There are

0:52:44.880 --> 0:52:46.920
<v Speaker 1>people who are using video games to tell stories that

0:52:47.000 --> 0:52:50.480
<v Speaker 1>are people use let's plays or play throughs, but they're

0:52:50.520 --> 0:52:53.160
<v Speaker 1>not necessarily meant for kids. There's also people who are

0:52:53.200 --> 0:52:56.239
<v Speaker 1>working in animation, and that animation may not be meant

0:52:56.400 --> 0:52:59.840
<v Speaker 1>for kids, but the general perception is that cartoons are

0:53:00.160 --> 0:53:04.400
<v Speaker 1>children and they're concerned that they will be interpreted as

0:53:04.440 --> 0:53:07.080
<v Speaker 1>being child directed when they don't intend to be, and

0:53:07.200 --> 0:53:09.839
<v Speaker 1>that they will be affected by this. There's a lot

0:53:09.920 --> 0:53:11.760
<v Speaker 1>of fear that this is going to have an effect

0:53:11.880 --> 0:53:14.640
<v Speaker 1>on monetization, so that people might not be able to

0:53:14.680 --> 0:53:17.480
<v Speaker 1>get paid for what they're making, which means they'll probably

0:53:17.520 --> 0:53:21.040
<v Speaker 1>stop making it. I mean, you've got to make your living. Uh.

0:53:21.120 --> 0:53:23.720
<v Speaker 1>They may move on to a different platform than YouTube,

0:53:24.040 --> 0:53:27.800
<v Speaker 1>or they may just stop entirely. Every single violation of

0:53:27.960 --> 0:53:31.280
<v Speaker 1>Kappa can be fined up to a maximum of forty

0:53:31.360 --> 0:53:36.000
<v Speaker 1>two dollars. Now, keep in mind some of these channels

0:53:36.320 --> 0:53:40.440
<v Speaker 1>have hundreds or thousands of videos up online, so if

0:53:40.520 --> 0:53:44.120
<v Speaker 1>they were identified as being child directed and that their

0:53:44.200 --> 0:53:48.719
<v Speaker 1>material wasn't Kappa compliant, they could get that maximum fine

0:53:48.840 --> 0:53:52.640
<v Speaker 1>for every single video that seemed to be that was

0:53:52.719 --> 0:53:55.880
<v Speaker 1>on their channel. So the cost could be staggering. So

0:53:55.960 --> 0:53:59.920
<v Speaker 1>it's possible we'll see entire channels go dark with PAS

0:54:00.239 --> 0:54:03.440
<v Speaker 1>videos hidden away or deleted, all out of fear that

0:54:03.560 --> 0:54:07.360
<v Speaker 1>a mislite labeling situation could result in massive fines, and

0:54:07.400 --> 0:54:09.719
<v Speaker 1>there's still a lot of uncertainty around this issue, and

0:54:09.800 --> 0:54:11.960
<v Speaker 1>we're not entirely sure how it's all going to play

0:54:12.000 --> 0:54:15.120
<v Speaker 1>out now. As for me, well, I'm in favor of

0:54:15.239 --> 0:54:18.560
<v Speaker 1>rules that protect kids from having their data harvested without consent.

0:54:18.760 --> 0:54:20.680
<v Speaker 1>I mean, I don't like that idea at all about

0:54:20.760 --> 0:54:24.600
<v Speaker 1>kids getting tracked and targeted and advertising that's you know,

0:54:24.880 --> 0:54:28.080
<v Speaker 1>before they're able to even work with the idea of

0:54:28.160 --> 0:54:32.279
<v Speaker 1>what that means. They're particularly uh, you know, vulnerable to it.

0:54:32.960 --> 0:54:35.840
<v Speaker 1>It's one thing to be an adult and to understand,

0:54:35.880 --> 0:54:37.880
<v Speaker 1>at least on a basic level, what is going on

0:54:38.080 --> 0:54:42.480
<v Speaker 1>when we use the internet. It's another matter entirely for children. However,

0:54:42.840 --> 0:54:47.160
<v Speaker 1>the application of those rules can be pretty chaotic and disruptive,

0:54:47.560 --> 0:54:50.600
<v Speaker 1>particularly to people who are well intentioned. They are not

0:54:50.840 --> 0:54:54.560
<v Speaker 1>trying to create child directed content, but they're worried about

0:54:54.719 --> 0:54:59.200
<v Speaker 1>their material being misrepresented or misunderstood as child directed, and

0:54:59.280 --> 0:55:03.200
<v Speaker 1>therefore every thing is put in danger. That's not great either,

0:55:03.920 --> 0:55:06.160
<v Speaker 1>and channels that are clearly not meant for kids could

0:55:06.200 --> 0:55:08.920
<v Speaker 1>get caught up in the crosshairs through no fault of

0:55:09.000 --> 0:55:12.120
<v Speaker 1>their own. So this is a situation worthy of attention.

0:55:12.239 --> 0:55:16.920
<v Speaker 1>Because it stands to affect hundreds of creators on YouTube

0:55:17.840 --> 0:55:20.799
<v Speaker 1>who are not trying to make stuff for kids. Then

0:55:20.880 --> 0:55:25.960
<v Speaker 1>you've got people who like their main audience are kids,

0:55:26.320 --> 0:55:28.920
<v Speaker 1>and they're not making stuff for kids. Just so happens

0:55:28.960 --> 0:55:33.080
<v Speaker 1>that their audience is mostly kids. That's an issue all

0:55:33.160 --> 0:55:35.399
<v Speaker 1>on its own, and one that I don't have any

0:55:35.480 --> 0:55:38.680
<v Speaker 1>solutions for. If you're making stuff that you know you

0:55:38.800 --> 0:55:44.319
<v Speaker 1>didn't intend to appeal to children, but children think it's fantastic,

0:55:45.360 --> 0:55:47.759
<v Speaker 1>where does that put you because you weren't targeting them,

0:55:48.200 --> 0:55:51.800
<v Speaker 1>but that's your audience. That's tough. Now. There are a

0:55:51.840 --> 0:55:54.880
<v Speaker 1>lot of other stories I didn't get to like, for example,

0:55:54.960 --> 0:55:58.520
<v Speaker 1>the Testlas Cybertruck debut and how awkward it was when

0:55:59.040 --> 0:56:01.480
<v Speaker 1>they had the debut and they hit it with a

0:56:01.600 --> 0:56:04.920
<v Speaker 1>sledgehammer and then they threw some stuff at the windows

0:56:05.000 --> 0:56:08.480
<v Speaker 1>and the windows started cracking. That was pretty a pretty

0:56:08.560 --> 0:56:12.200
<v Speaker 1>rough showing. And the cybertruck itself is is really funky.

0:56:12.719 --> 0:56:14.800
<v Speaker 1>It's a very odd design, kind of reminds me of

0:56:14.880 --> 0:56:18.200
<v Speaker 1>a Lamborghini Kuntash or an old DeLorean in a way.

0:56:19.000 --> 0:56:22.240
<v Speaker 1>Or I didn't talk about how the Samsung Galaxy folds

0:56:22.480 --> 0:56:27.880
<v Speaker 1>mobile device, the foldable smartphone how that launch didn't go

0:56:28.000 --> 0:56:31.080
<v Speaker 1>so well. You could say that the fold cracked under pressure.

0:56:32.200 --> 0:56:34.600
<v Speaker 1>I didn't talk about the launch of Star Wars Galaxy's

0:56:34.680 --> 0:56:37.120
<v Speaker 1>Edge at Disneyland and Disney World. That was a big deal,

0:56:37.200 --> 0:56:39.920
<v Speaker 1>not just in tech obviously, but in theme parks. Uh.

0:56:40.000 --> 0:56:43.320
<v Speaker 1>There were the seemingly endless supply of movie and television

0:56:43.440 --> 0:56:47.120
<v Speaker 1>streaming services that either launched in twenty nineteen or were

0:56:47.120 --> 0:56:50.400
<v Speaker 1>announced in twenty nineteen, stuff like Disney Plus and the

0:56:50.520 --> 0:56:55.440
<v Speaker 1>upcoming HBO streaming service, Apple Plus launched just tons of them.

0:56:55.480 --> 0:56:59.239
<v Speaker 1>Now there was Baby Yoda. But I think it's a

0:56:59.280 --> 0:57:02.960
<v Speaker 1>good time to wrap up this episode. Let's set our

0:57:03.040 --> 0:57:07.680
<v Speaker 1>sights on twenty Yeah, you know what, Let's all get

0:57:07.800 --> 0:57:11.200
<v Speaker 1>twenty twenty vision in the year with a pun. I

0:57:11.239 --> 0:57:13.080
<v Speaker 1>guess technically I'm starting the year with a pun because

0:57:13.120 --> 0:57:17.680
<v Speaker 1>I think this episode goes live on January one. Anyway,

0:57:17.760 --> 0:57:21.000
<v Speaker 1>that was twenty nineteen in a nutshell. I've got a

0:57:21.120 --> 0:57:25.200
<v Speaker 1>lot of plans for I'm looking forward to sharing with

0:57:25.320 --> 0:57:28.840
<v Speaker 1>you more wonderful stories about technology, interesting stuff about how

0:57:28.960 --> 0:57:31.200
<v Speaker 1>tech works, how it affects us, how we affect it,

0:57:32.120 --> 0:57:35.000
<v Speaker 1>how things change over time, and how that change can

0:57:35.040 --> 0:57:39.320
<v Speaker 1>be messy. But sometimes once you get through the messy parts,

0:57:39.520 --> 0:57:42.360
<v Speaker 1>you can get something really incredible. So we're gonna look

0:57:42.360 --> 0:57:43.960
<v Speaker 1>at those stories as well as well as the times

0:57:44.000 --> 0:57:47.000
<v Speaker 1>where things just didn't go right. We'll be covering more

0:57:47.040 --> 0:57:49.120
<v Speaker 1>of those as well. If you guys have suggestions for

0:57:49.240 --> 0:57:52.440
<v Speaker 1>future topics I should cover in technology, let me know.

0:57:52.920 --> 0:57:57.000
<v Speaker 1>The Facebook and Twitter handle are both tech stuff hs W.

0:57:57.480 --> 0:57:59.440
<v Speaker 1>It's best to reach out to me there and I

0:57:59.520 --> 0:58:06.840
<v Speaker 1>We'll talk to you again really soon. Hext Stuff is

0:58:06.840 --> 0:58:09.320
<v Speaker 1>a production of I Heart Radio's How Stuff Works. For

0:58:09.440 --> 0:58:12.400
<v Speaker 1>more podcasts from I heart Radio, visit the I heart

0:58:12.480 --> 0:58:15.640
<v Speaker 1>Radio app, Apple Podcasts, or wherever you listen to your

0:58:15.720 --> 0:58:16.400
<v Speaker 1>favorite shows.