WEBVTT - How Fender Changed After the Acquisition

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<v Speaker 1>Get in touch with technology with tech Stuff from how

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<v Speaker 1>stuff works dot com. Here, Welcome to tech Stuff. I'm

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<v Speaker 1>your host, Jonathan Strickland. I'm an executive producer with How

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<v Speaker 1>Stuff Works and I love all things tech, and today

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<v Speaker 1>we are continuing our story about Fender, and I spent

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<v Speaker 1>a lot of time in the last episode kind of

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<v Speaker 1>setting the foundation, leading all the way up to the

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<v Speaker 1>first solid body electric guitar that Fender ever released, the Esquire,

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<v Speaker 1>and then I hinted a little bit about the Telecaster,

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<v Speaker 1>the follow up to the Esquire, the first electric guitar

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<v Speaker 1>that Fender made that had two electric pickups, not just one.

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<v Speaker 1>We're gonna talk more about the Telecaster and of course

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<v Speaker 1>the Stratocaster, and then I'm going to just be frank

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<v Speaker 1>with you guys. I'm going to be speeding through kind

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<v Speaker 1>of the years after Fender was purchased by a major

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<v Speaker 1>media company up through to today. Uh, because it's kind

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<v Speaker 1>of a sad story in many ways, and also it

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<v Speaker 1>just gets to be one of those things. It's like

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<v Speaker 1>any tech company where I start feeling like all I'm

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<v Speaker 1>doing is listing off all the different variations of the

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<v Speaker 1>product they came out with, So like if I were

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<v Speaker 1>doing the Apple story and then they came out with

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<v Speaker 1>the Apple five like that gets tiring after a while.

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<v Speaker 1>So the same sort of thing holds true here, all right,

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<v Speaker 1>So talked about the Esquire guitar, the single pick up

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<v Speaker 1>electric guitar, and then the double pickup Esquire with a

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<v Speaker 1>trust rod became the Fender Broadcaster, but nine one that

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<v Speaker 1>had to change names and it became the Telecaster. So

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<v Speaker 1>the telecasters two pickups change things quite a bit, which

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<v Speaker 1>in the end means these guitars produce a different sound

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<v Speaker 1>than Esquire guitars do. Now note I did not say

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<v Speaker 1>they produce a better sound. It's different. I think both

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<v Speaker 1>guitars produce really good tones if they're paired with the

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<v Speaker 1>right amplifier and they have a good musician playing them.

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<v Speaker 1>But they are different. So why would you even include

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<v Speaker 1>two pickups instead of just one? Why would you have

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<v Speaker 1>one of those pickups near the bridge, you know, at

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<v Speaker 1>the base of the guitar's face, and another one near

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<v Speaker 1>the neck of the guitar where where the neck joins

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<v Speaker 1>the face of the body of the guitar. How does

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<v Speaker 1>that change the nature of the sound. Well, think of

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<v Speaker 1>how a guitar string is anchored right, So on one

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<v Speaker 1>end of a guitar string, you have the nut, that

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<v Speaker 1>is the end at the end of the neck, right

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<v Speaker 1>where you go where a string goes over the nut

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<v Speaker 1>and then it goes to the tuning pegs or the

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<v Speaker 1>respective tuning peg. On the other side, you have the

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<v Speaker 1>bridge on the body of the guitar, and those are

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<v Speaker 1>the two anchor points. Pickups react to string vibrations, so

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<v Speaker 1>if the pickup is close to an anchor point for

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<v Speaker 1>those strings, those strings are not moving with as much

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<v Speaker 1>variation as they would closer to the middle of the string.

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<v Speaker 1>You know, it's just if you the closer you are

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<v Speaker 1>to an anchor point, the less movement you're going to see. Overall,

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<v Speaker 1>the anchor points become what we call nodes, and the

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<v Speaker 1>points that have the greatest variation in movement, the points

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<v Speaker 1>where the string moves the most, not faster, still moving

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<v Speaker 1>at the same frequency, but it's it's covering more ground.

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<v Speaker 1>You might say those are anti noodes. So again the

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<v Speaker 1>frequency remains the same. Otherwise you would have a string

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<v Speaker 1>that's playing different notes along different links of it. Uh.

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<v Speaker 1>We'll get a little bit more into that with harmonics

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<v Speaker 1>in a second um. But harmonics are really complicated. In fact,

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<v Speaker 1>let's let's do it now, because I've already introduced the concept.

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<v Speaker 1>A vibrating string has harmonics or overtones. So if you

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<v Speaker 1>plug a string, the frequency you'll hear most prominently is

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<v Speaker 1>what we call the fundamental frequency of that string, and

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<v Speaker 1>as determined by factors like the strings eight or its

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<v Speaker 1>mass if you prefer, the tension that the string is under,

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<v Speaker 1>and how long the string is. But there are also

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<v Speaker 1>harmonics present. So for example, if you strum an open string,

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<v Speaker 1>meaning you're not you don't have your fingers under any

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<v Speaker 1>of the threats, You're just strumming an open tuned string.

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<v Speaker 1>The second harmonic is an octave higher than whatever note

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<v Speaker 1>the string is playing. So if you're playing a G

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<v Speaker 1>note on an open G string, then the second harmonic

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<v Speaker 1>is G, but it's the octave higher than what the

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<v Speaker 1>open string is. That harmonic represents the funnel mental frequency

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<v Speaker 1>you would have heard if you held down the G

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<v Speaker 1>string halfway down its length and then played it again,

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<v Speaker 1>you would then have that higher octave G. So we

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<v Speaker 1>perceive all of these harmonics as a single note when

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<v Speaker 1>it's played on a string like this, the higher the harmonic,

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<v Speaker 1>the lower the amplitude is amplitude being volume. So that's

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<v Speaker 1>one of the reasons why we don't perceive this as

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<v Speaker 1>a bunch of different notes all played at once. We

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<v Speaker 1>have a fundamental frequency that's played at twice the amplitude

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<v Speaker 1>of the second harmonic. So those harmonics shape the tone

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<v Speaker 1>or timbre of a note, but they don't uh determine

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<v Speaker 1>the actual frequency. So positioning a pickup near the neck

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<v Speaker 1>of a guitar emphasizes certain harmonics more than others because

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<v Speaker 1>if you look at those harmonics, they all look like

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<v Speaker 1>little sign waves, and the points where the sign waves

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<v Speaker 1>cross over the center part those are your nodes. That's

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<v Speaker 1>where the string is not really moving at those locations.

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<v Speaker 1>And then the peaks and valleys those are the anti

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<v Speaker 1>noodes where the string is moving the most. So by

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<v Speaker 1>positioning your pickup at a different point along the guitar,

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<v Speaker 1>you are putting it underneath certain areas that might be

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<v Speaker 1>nodes for one harmonic or anti noodes for another harmonic.

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<v Speaker 1>That means those harmonics will either be suppressed in the

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<v Speaker 1>case of nodes, or enhanced or at least passed through

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<v Speaker 1>in the case of anti noodes, and this is what

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<v Speaker 1>shapes those sounds. And it means that if you have

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<v Speaker 1>two pickups on your guitar and there are you know,

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<v Speaker 1>two very different locations where you're going to have a

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<v Speaker 1>different sample of harmonics, Switching between those pickups is going

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<v Speaker 1>to produce a very different sound, even if you're playing

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<v Speaker 1>the exact same note, or maybe it's not very different,

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<v Speaker 1>it is different, and again also depends upon the quality

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<v Speaker 1>of the amplifier you've plugged the guitar into. So uh,

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<v Speaker 1>there are a lot of things that determine the qualities

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<v Speaker 1>of this sound, and a lot of that has to

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<v Speaker 1>do with build quality. Now, I would love to go

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<v Speaker 1>into a full explanation of harmonics and physics, but frankly

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<v Speaker 1>it's beyond me. I mean, if I'm being honest, I

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<v Speaker 1>can grasp the basic concepts behind harmonics, but I've never

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<v Speaker 1>really taken any classes in acoustics. I haven't really studied

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<v Speaker 1>harmonics in uh in a deep way. I've very kind

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<v Speaker 1>of a cursory way. So it quickly gets away from

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<v Speaker 1>me after that. And and there's some subtleties there that

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<v Speaker 1>are in both in physics and in music theory which

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<v Speaker 1>are very closely related, and I am not an expert

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<v Speaker 1>in either. So rather than bolm my way through there

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<v Speaker 1>and make terrible mistakes along the way and and really

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<v Speaker 1>discourage all the musicians out there, I'm just going to

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<v Speaker 1>admit this is the point where my my knowledge ends.

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<v Speaker 1>I get it up to there. But the important thing

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<v Speaker 1>to remember for electric guitars is that the location of

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<v Speaker 1>the pickup means the magnets will detect certain harmonics more

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<v Speaker 1>than they would others, and that shapes the quality of

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<v Speaker 1>the sound we hear. So we still hear them as

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<v Speaker 1>single notes for each string, but the timbre of that

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<v Speaker 1>note will change based upon which harmonics are coming through

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<v Speaker 1>and which ones are not because of the pickups location. Now,

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<v Speaker 1>your standard telecaster has a three position switch, and if

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<v Speaker 1>you listen to my last episode, you know that the

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<v Speaker 1>Esquire the single pickup. It was a single coil pickup

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<v Speaker 1>and it only had one of them, also had a

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<v Speaker 1>three position switch. But the telecaster is different. The original

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<v Speaker 1>telecaster switch had three positions that did different, very different things.

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<v Speaker 1>The first position would let you choose both the bridge

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<v Speaker 1>pickup and the neck pickup together in parallel to send

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<v Speaker 1>a signal out to the rest of the guitar being

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<v Speaker 1>the volume knob and the tone knob, and then the

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<v Speaker 1>output jack. The second and third position, uh, we're for

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<v Speaker 1>the neck pickup alone. So there was no position that

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<v Speaker 1>would let you play just the bridge pickup. For the

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<v Speaker 1>original telecaster, if you had in position one, it was

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<v Speaker 1>the bridge pickup and the neck pickup. If you had

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<v Speaker 1>in position two or three, it was just the neck pickup.

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<v Speaker 1>Um And the difference between positions two and three for

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<v Speaker 1>the neck pickup had to do with extra capacity. The

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<v Speaker 1>neck pickup had a chrome cover on it, and this

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<v Speaker 1>sapped some of the capacitants from the circuitry, and it

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<v Speaker 1>meant that you lost some bass when you switched to

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<v Speaker 1>the regular position. To going to position three would add

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<v Speaker 1>an extra capacitance, so you get a little more base

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<v Speaker 1>in the sound that you would play, So the actual

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<v Speaker 1>quality of the sound would change. But again there was

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<v Speaker 1>no way to have just the bridge pickup in the

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<v Speaker 1>original nineteen fifty one Fender Telecaster. The nineteen fifty two

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<v Speaker 1>model change this so that you had one bridge pickup

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<v Speaker 1>selection and then two different neck pickup selections, but there

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<v Speaker 1>was no setting that would let you use both pickups together.

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<v Speaker 1>So the only big difference there was that instead of

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<v Speaker 1>having position one the bridge and neck, position one was

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<v Speaker 1>just the bridge. Otherwise it was pretty much the same

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<v Speaker 1>as the original telecaster. The different positions allow some harmons

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<v Speaker 1>to come through to the signal or prevent those harmonics,

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<v Speaker 1>depending upon the specific harmonics in which pickup you're going with,

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<v Speaker 1>and that would change the quality of the sound. Uh.

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<v Speaker 1>You get a very twangy sound typically with a telecaster,

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<v Speaker 1>at least if you're playing it without the volume turned

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<v Speaker 1>all the way up. You know, the more volume you

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<v Speaker 1>crank up on the guitar when you're sending it out

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<v Speaker 1>to the amplifier, the more distortion you're going to get.

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<v Speaker 1>So if you're if you're careful with that volume knob,

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<v Speaker 1>you can get that nice twangy telecaster sound, the very

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<v Speaker 1>very signature sound for the telecaster. The telecaster also had

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<v Speaker 1>knobs for volume and for tone, and the telecaster, by

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<v Speaker 1>the way, sold for one nine dollars and fifty cents

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<v Speaker 1>in nine, so that's like a thousand and eight dollars

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<v Speaker 1>or so in today's money, so again not unheard of

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<v Speaker 1>for Fender electric guitars. By this time, Fender was spending

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<v Speaker 1>his hours Leo Fender, the man was spending his hours

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<v Speaker 1>tinkering and tweaking electronics, which I suspect is what made

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<v Speaker 1>him the most happy about his job, since that's what

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<v Speaker 1>he was doing all the way up till the day

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<v Speaker 1>he died. He handed off management, like day to day

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<v Speaker 1>management of Fender to a guy named George Fullerton in

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<v Speaker 1>Fullerton had been a machinist at Lockeyed Aircraft before he

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<v Speaker 1>joined Fender, and like Leo Fender himself, Fullerton made significant

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<v Speaker 1>contributions that made the telecaster possible. Fender continued to work

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<v Speaker 1>on new designs. He actually worked on a design that

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<v Speaker 1>led to the first electric bass guitar, called the Precision Base.

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<v Speaker 1>Before the introduction of the Precision Base in nineteen fifty one,

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<v Speaker 1>bands were depending upon the upright double bass to provide

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<v Speaker 1>those notes. This is an enormous upright stringed musical instruments, huge,

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<v Speaker 1>very cumbersome and bulky, and like the guitar, it was

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<v Speaker 1>facing the problem of the fact that it did not

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<v Speaker 1>produce as much volume as some of the other instruments

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<v Speaker 1>in these big bands, so it was becoming hard to

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<v Speaker 1>hear it, and it was on the danger of becoming

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<v Speaker 1>obsolete because if you can't hear any notes that are

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<v Speaker 1>being played, why lug this enormous thing around. Bender decided

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<v Speaker 1>to try and do for the double bass what he

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<v Speaker 1>had done for the guitar. The precision bass was the result.

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<v Speaker 1>It's in a guitar form factor. So you know you've

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<v Speaker 1>seen electric bass guitars. They look like regular guitars, except

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<v Speaker 1>they have four strings, not six strings. Your standard guitar

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<v Speaker 1>has six strings. And the precision bass had some other

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<v Speaker 1>elements to it that made it look more like a

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<v Speaker 1>guitar and less like an upright bass. It had frets

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<v Speaker 1>on the neck of the guitar. The double bass doesn't

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<v Speaker 1>have frets, So you still change the notes on a

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<v Speaker 1>double bass by pressing down on a on a string

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<v Speaker 1>at a certain point around the neck, but you didn't

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<v Speaker 1>have frets to guide that or to really cut off

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<v Speaker 1>the notes. This is why he called it a precision bass,

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<v Speaker 1>because the freds made it easy to create precise notes,

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<v Speaker 1>not approximations. That did change the quality of the bass

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<v Speaker 1>notes a musician would produce, and not just because of

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<v Speaker 1>that precision. The electrical nature had a different sound to it,

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<v Speaker 1>but that sound would become one of the most important

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<v Speaker 1>components in modern music across tons of genres from country

0:13:10.480 --> 0:13:15.319
<v Speaker 1>to rock to punk to funk music, and literally contributed

0:13:15.559 --> 0:13:19.280
<v Speaker 1>to changes in music and rhythm, creating opportunities for musicians

0:13:19.320 --> 0:13:22.959
<v Speaker 1>to explore new sounds. The precision base of today has

0:13:23.000 --> 0:13:27.160
<v Speaker 1>a split single coil pickup, so the wiring is split

0:13:27.640 --> 0:13:31.480
<v Speaker 1>in two, so you have the top two strings for

0:13:31.600 --> 0:13:35.000
<v Speaker 1>the base sharing one half of this single coil pickup

0:13:35.360 --> 0:13:37.480
<v Speaker 1>and the bottom two strings sharing the other half, and

0:13:37.520 --> 0:13:41.880
<v Speaker 1>they're offset. The two halves of the coil pickup are

0:13:41.960 --> 0:13:45.840
<v Speaker 1>offset from each other, a coined offender. This creates quote,

0:13:46.480 --> 0:13:52.040
<v Speaker 1>big beefy sound, more tonal versatility, and balanced output across

0:13:52.080 --> 0:13:55.880
<v Speaker 1>each string end quote. Bass strings are of a much

0:13:55.880 --> 0:13:58.800
<v Speaker 1>heavier gauge than regular guitar strings, and I imagine they

0:13:58.840 --> 0:14:02.120
<v Speaker 1>disrupt the magnetic feel to pick up more dramatically than

0:14:02.160 --> 0:14:06.240
<v Speaker 1>the strings of their guitar cousins. So this split pickup

0:14:06.360 --> 0:14:08.760
<v Speaker 1>is probably to help account for that, or to to

0:14:08.840 --> 0:14:13.280
<v Speaker 1>accommodate that. And music was changing around this time, so

0:14:13.320 --> 0:14:19.280
<v Speaker 1>in the thirties and forties, popular music span genres like blues, jazz, gospel,

0:14:19.720 --> 0:14:24.160
<v Speaker 1>big band music, folk music, African American influences in music

0:14:24.160 --> 0:14:26.880
<v Speaker 1>were really growing at this time, and black musicians were

0:14:26.920 --> 0:14:31.600
<v Speaker 1>synthesizing African musical traditions with musical instruments that could trace

0:14:31.640 --> 0:14:35.600
<v Speaker 1>their ancestry back to Europe. This music, which in its

0:14:35.640 --> 0:14:39.800
<v Speaker 1>early days really shaped jazz and swing and blues, uh,

0:14:39.920 --> 0:14:44.400
<v Speaker 1>we're later adopted for, or maybe we should say it

0:14:44.440 --> 0:14:49.360
<v Speaker 1>was appropriated by white musicians. Uh, and they began to

0:14:49.520 --> 0:14:52.120
<v Speaker 1>take those same sort of techniques and apply them to

0:14:52.360 --> 0:14:57.160
<v Speaker 1>music for their audiences. Um. So goes the long history

0:14:57.480 --> 0:15:00.480
<v Speaker 1>of popular music in the United States, and the styles

0:15:00.520 --> 0:15:04.360
<v Speaker 1>were evolving, with new techniques shaping the sound, giving rise

0:15:04.440 --> 0:15:07.640
<v Speaker 1>to newer genres like rhythm and blues and then rock

0:15:07.640 --> 0:15:10.840
<v Speaker 1>and roll. Electric guitars and bass guitars would end up

0:15:10.840 --> 0:15:14.000
<v Speaker 1>playing a pivotal role in those genres, and so while

0:15:14.040 --> 0:15:18.760
<v Speaker 1>Fender Leo Fender was largely focused on accommodating musicians who

0:15:18.840 --> 0:15:22.320
<v Speaker 1>worked in in the genre of Western swing as his

0:15:22.360 --> 0:15:25.000
<v Speaker 1>target audience, he would find out his guitars would soon

0:15:25.040 --> 0:15:29.000
<v Speaker 1>become the foundation for entirely new movements and music. The

0:15:29.040 --> 0:15:33.160
<v Speaker 1>telecaster and some esquires were a part of that, but

0:15:33.280 --> 0:15:36.640
<v Speaker 1>the real game changer would be Fender's next electric guitar,

0:15:37.120 --> 0:15:39.840
<v Speaker 1>the strato Caster, which I'll tell you more about in

0:15:39.880 --> 0:15:43.120
<v Speaker 1>just a second, but first let's take a quick break

0:15:43.360 --> 0:15:53.040
<v Speaker 1>to thank our sponsor, not before I get to the

0:15:53.080 --> 0:15:56.800
<v Speaker 1>strat which is what we call the stratocaster. I feel

0:15:56.840 --> 0:15:58.720
<v Speaker 1>like a poser saying that. I guess I am a

0:15:58.800 --> 0:16:02.160
<v Speaker 1>poser saying that, but it gets tiring saying it's stratecaster

0:16:02.240 --> 0:16:05.080
<v Speaker 1>and Telecaster over and over. It was in the early

0:16:05.200 --> 0:16:08.520
<v Speaker 1>nineteen fifties when Fender was offering the Telecaster that things

0:16:08.600 --> 0:16:13.080
<v Speaker 1>turned sour with the Radiotel company. That was the company

0:16:13.080 --> 0:16:16.280
<v Speaker 1>that that Fender had been using to distribute his guitars.

0:16:16.640 --> 0:16:20.560
<v Speaker 1>He felt Radiotel was focusing on the lap steel guitars

0:16:21.240 --> 0:16:24.640
<v Speaker 1>at the expense of the Telecaster and the Esquire. You know,

0:16:24.680 --> 0:16:28.760
<v Speaker 1>those were the Spanish style guitars, and Fender was feeling

0:16:28.760 --> 0:16:32.200
<v Speaker 1>like the company wasn't taking him seriously with those models.

0:16:32.480 --> 0:16:35.320
<v Speaker 1>And there was even a point where Fender the company

0:16:35.600 --> 0:16:39.480
<v Speaker 1>was forced to reimburse dealers who had bought Esquire and

0:16:39.480 --> 0:16:43.120
<v Speaker 1>Telecaster guitars, only to discover that those guitars were full

0:16:43.160 --> 0:16:46.440
<v Speaker 1>of termites. Had turned out that Radiotel had stored the

0:16:46.480 --> 0:16:49.720
<v Speaker 1>solid body guitars in a garage and hadn't really taken

0:16:49.760 --> 0:16:52.280
<v Speaker 1>good care of them before shipping them out, so Fender

0:16:52.360 --> 0:16:55.840
<v Speaker 1>was forced to write off about five hundred guitars. Because

0:16:55.840 --> 0:16:59.080
<v Speaker 1>of that, Leo Fender made the decision to end the

0:16:59.120 --> 0:17:02.320
<v Speaker 1>agreement with Radio Hotel, and in nineteen fifty three he

0:17:02.440 --> 0:17:07.639
<v Speaker 1>created a new distribution company called Fender Sales. Donald Randall,

0:17:07.800 --> 0:17:10.240
<v Speaker 1>the salesman who had come from Radio Hotel, would head

0:17:10.280 --> 0:17:13.359
<v Speaker 1>up that distribution company, and other Radio Hotel salespeople and

0:17:13.359 --> 0:17:16.199
<v Speaker 1>executives actually came over as well. So I guess the

0:17:16.240 --> 0:17:19.199
<v Speaker 1>guys that came over must not have been any of

0:17:19.240 --> 0:17:21.600
<v Speaker 1>the ones that had anything to do with that bug situation.

0:17:21.840 --> 0:17:24.480
<v Speaker 1>All right, Now, let's get to the stratocaster. In the

0:17:24.480 --> 0:17:27.480
<v Speaker 1>world of modern music, I would say there are two

0:17:27.520 --> 0:17:32.240
<v Speaker 1>guitars general guitar models that tend to rise to the

0:17:32.280 --> 0:17:34.520
<v Speaker 1>top of the heap when you're talking about the musical

0:17:34.520 --> 0:17:38.919
<v Speaker 1>instruments that defined rock and roll, and they are the

0:17:38.960 --> 0:17:43.040
<v Speaker 1>Gibson Les Paul and the Fender Strato Caster. The two

0:17:43.119 --> 0:17:46.359
<v Speaker 1>guitars are very different, both in circuitry and the sounds

0:17:46.400 --> 0:17:48.560
<v Speaker 1>they produce. And again I'm not going to tell you

0:17:48.600 --> 0:17:52.040
<v Speaker 1>which one is better. I don't believe either one is

0:17:52.160 --> 0:17:55.400
<v Speaker 1>better than the other. They're different and they make very

0:17:55.400 --> 0:17:57.720
<v Speaker 1>different sounds, and I love the music that both of

0:17:57.760 --> 0:18:01.000
<v Speaker 1>them can create. It all to pends upon the effect

0:18:01.040 --> 0:18:03.639
<v Speaker 1>you want. The differences in sound come down to a

0:18:03.680 --> 0:18:06.879
<v Speaker 1>few factors, and they depend on more than just the

0:18:06.920 --> 0:18:08.879
<v Speaker 1>electric pickups, although that is a big part of it.

0:18:09.119 --> 0:18:11.399
<v Speaker 1>So one of those is that the Gibson less Paul

0:18:11.880 --> 0:18:15.359
<v Speaker 1>has special pickups called humbuckers, and I talked about this

0:18:15.400 --> 0:18:18.960
<v Speaker 1>in the Gibson episodes. They're called humbuckers because the design

0:18:19.000 --> 0:18:22.239
<v Speaker 1>of those pickups is meant to eliminate the hum you

0:18:22.320 --> 0:18:25.960
<v Speaker 1>get from electrical interference getting picked up by your electrical

0:18:25.960 --> 0:18:30.159
<v Speaker 1>pickup and your guitar. Because remember, electrical pickups essentially are

0:18:30.160 --> 0:18:33.439
<v Speaker 1>working on the principles of electromagnetism, So if they are

0:18:33.480 --> 0:18:36.359
<v Speaker 1>anywhere close to anything that's generating an electric field or

0:18:36.359 --> 0:18:39.800
<v Speaker 1>a magnetic field, you can start getting this hum interference.

0:18:39.880 --> 0:18:42.720
<v Speaker 1>And uh, you know, once you amplify that, that comes

0:18:42.760 --> 0:18:44.639
<v Speaker 1>through and it goes through to the speakers and you

0:18:44.640 --> 0:18:48.160
<v Speaker 1>can hear it on the speakers. The Gibson guitars had

0:18:48.200 --> 0:18:52.080
<v Speaker 1>these special humbucker coils, UH kind of had like these

0:18:52.080 --> 0:18:56.600
<v Speaker 1>coils that were wired with opposite polarity, so that the

0:18:56.720 --> 0:18:59.879
<v Speaker 1>collective interference the coils would pick up would actually cancel

0:19:00.000 --> 0:19:02.320
<v Speaker 1>each other out. It's it's like they were out of

0:19:02.359 --> 0:19:04.680
<v Speaker 1>phase with each other. And it's like a sound wave.

0:19:04.720 --> 0:19:06.719
<v Speaker 1>If you have a sound wave and then you produce

0:19:07.160 --> 0:19:10.880
<v Speaker 1>a sound wave that has equal and opposite peaks and valleys,

0:19:10.880 --> 0:19:13.280
<v Speaker 1>so that the peaks and valleys of one sound wave

0:19:13.359 --> 0:19:15.720
<v Speaker 1>match up with the valleys and peaks of another sound wave,

0:19:15.760 --> 0:19:18.000
<v Speaker 1>they cancel each other out. I explain more about that

0:19:18.040 --> 0:19:19.919
<v Speaker 1>in the episodes about Gibson guitars, so you can go

0:19:19.960 --> 0:19:21.480
<v Speaker 1>listen to that if you want to learn more about it.

0:19:21.520 --> 0:19:26.280
<v Speaker 1>But speaking of humbuckers, I should mention Fender actually attempted

0:19:26.280 --> 0:19:28.840
<v Speaker 1>a few times to create systems that could emulate the

0:19:28.880 --> 0:19:34.720
<v Speaker 1>humbucker sound without actually using humbucker pickups. The Baja Telecaster

0:19:35.000 --> 0:19:39.000
<v Speaker 1>was such an instrument. Unlike the other telecasters, this model

0:19:39.000 --> 0:19:41.760
<v Speaker 1>actually had a four positions switch. The other ones were

0:19:41.760 --> 0:19:44.960
<v Speaker 1>all three position switches, and that fourth position would cause

0:19:45.040 --> 0:19:48.560
<v Speaker 1>the neck and bridge pickups to work in series, not

0:19:48.720 --> 0:19:52.760
<v Speaker 1>in parallel. So if you remember the original telecaster, if

0:19:52.800 --> 0:19:55.560
<v Speaker 1>you had it in the first position, both the neck

0:19:55.800 --> 0:19:59.120
<v Speaker 1>and the bridge pickups would send signals, but they sent

0:19:59.240 --> 0:20:02.000
<v Speaker 1>them in LLL, so both sets of signals would go

0:20:02.040 --> 0:20:06.480
<v Speaker 1>to the output jack. The serial approach meant that the

0:20:06.640 --> 0:20:08.639
<v Speaker 1>signal one of the pickups would pick up the signal

0:20:09.080 --> 0:20:12.239
<v Speaker 1>and send that to the second pickup, which would then

0:20:12.320 --> 0:20:14.560
<v Speaker 1>add it to its signal and then move that to

0:20:14.760 --> 0:20:18.120
<v Speaker 1>the output jack. That does change the nature of the music,

0:20:18.160 --> 0:20:21.439
<v Speaker 1>and it made the two pickups act kind of like

0:20:21.520 --> 0:20:24.639
<v Speaker 1>a humbucker does. That's the Baja telecaster. So back to

0:20:24.680 --> 0:20:29.120
<v Speaker 1>the stratocaster. The strato caster has three single coil pickups.

0:20:29.160 --> 0:20:31.520
<v Speaker 1>There's one that's near the bridge, the bridge pickup, there's

0:20:31.560 --> 0:20:34.680
<v Speaker 1>one that's called the mid pickup, and then there's the

0:20:34.760 --> 0:20:37.800
<v Speaker 1>neck pickup, so the mid pickup is in between the

0:20:37.840 --> 0:20:41.879
<v Speaker 1>bridge and the neck. Uh. Then there's the scale length

0:20:42.240 --> 0:20:46.320
<v Speaker 1>of the strato caster versus the Gibson less Paul. Scale

0:20:46.400 --> 0:20:49.520
<v Speaker 1>length is the length of the strings measured from the

0:20:49.640 --> 0:20:53.119
<v Speaker 1>nut to the bridge. The Gibson less Paul has a

0:20:53.160 --> 0:20:56.359
<v Speaker 1>shorter scale length. The string measures twenty four point seven

0:20:56.440 --> 0:21:00.240
<v Speaker 1>five inches from nut to bridge. The stratocaster scale length

0:21:00.560 --> 0:21:03.440
<v Speaker 1>is twenty five point five inches. It is three quarters

0:21:03.480 --> 0:21:06.760
<v Speaker 1>of an inch longer than the less Paul that changes

0:21:06.840 --> 0:21:09.600
<v Speaker 1>not just the tone of the strato caster, but also

0:21:09.840 --> 0:21:14.320
<v Speaker 1>the playability of it. So remember the strings frequency, the

0:21:14.400 --> 0:21:16.879
<v Speaker 1>note that's going to produce when you pluck it depends

0:21:16.920 --> 0:21:20.359
<v Speaker 1>upon the thickness of the string or it's gauge, the

0:21:20.600 --> 0:21:23.800
<v Speaker 1>length of the string, and the amount of tension on

0:21:23.880 --> 0:21:27.920
<v Speaker 1>the string. Once you string a guitar, it's pretty hard

0:21:28.000 --> 0:21:31.040
<v Speaker 1>to change the thickness or length of that string, but

0:21:31.160 --> 0:21:34.040
<v Speaker 1>you can change the tension either through the tuning pegs

0:21:34.440 --> 0:21:37.359
<v Speaker 1>or if you have a vibrato bar like the strato

0:21:37.359 --> 0:21:39.879
<v Speaker 1>caster does. More on that in a second. You can

0:21:39.960 --> 0:21:42.800
<v Speaker 1>do it that way, or you can change it just

0:21:42.960 --> 0:21:46.960
<v Speaker 1>by you know, again, tuning very slowly. So if you

0:21:46.960 --> 0:21:48.840
<v Speaker 1>want to tune a less paul in the strato caster

0:21:48.920 --> 0:21:51.159
<v Speaker 1>to the same tuning, you want both guitars to have

0:21:51.160 --> 0:21:53.720
<v Speaker 1>the exact same tuning, you actually have to put more

0:21:53.800 --> 0:21:57.680
<v Speaker 1>tension on the strato caster strings because it has a

0:21:57.800 --> 0:22:01.399
<v Speaker 1>larger scale length, and the longer scale also means the

0:22:01.440 --> 0:22:07.159
<v Speaker 1>space between frets on a stratocaster is larger, So that

0:22:07.240 --> 0:22:09.320
<v Speaker 1>might mean that if you have small hands, that playing

0:22:09.320 --> 0:22:12.080
<v Speaker 1>a stratocaster is more of a challenge to you than

0:22:12.119 --> 0:22:14.720
<v Speaker 1>it would be with a less Paul because the frets

0:22:14.720 --> 0:22:16.600
<v Speaker 1>are further apart from each other than they are in

0:22:16.680 --> 0:22:19.280
<v Speaker 1>a less Paul. The longer strings on a strap make

0:22:19.320 --> 0:22:22.040
<v Speaker 1>it a bit easier to bend the strings, so you

0:22:22.040 --> 0:22:25.000
<v Speaker 1>can start to shape notes that way. And the longer

0:22:25.080 --> 0:22:27.679
<v Speaker 1>scale is also one of the contributing factors to making

0:22:27.720 --> 0:22:30.359
<v Speaker 1>the sound of a stratocaster sound like a mel It

0:22:30.600 --> 0:22:34.960
<v Speaker 1>chimes almost. It's very clear when you have the settings

0:22:35.200 --> 0:22:39.080
<v Speaker 1>um properly set and a and a good amplifier and

0:22:39.119 --> 0:22:41.760
<v Speaker 1>it it can be a little more jangly and clean

0:22:41.920 --> 0:22:43.800
<v Speaker 1>than a less Paul. You can pick out those notes

0:22:43.880 --> 0:22:47.639
<v Speaker 1>much more easily. But a less Paul creates a pretty

0:22:47.800 --> 0:22:52.639
<v Speaker 1>iconic rock sound frequently used in harder rock, metal, that

0:22:52.720 --> 0:22:56.160
<v Speaker 1>kind of stuff. The strato caster became incredibly popular guitar

0:22:56.200 --> 0:22:59.640
<v Speaker 1>for all sorts of other types of rock, especially things

0:22:59.680 --> 0:23:03.399
<v Speaker 1>like of music. I always think of the stratocaster in

0:23:03.480 --> 0:23:08.040
<v Speaker 1>relation to surf guitar. That's that jangly music you'll hear

0:23:08.080 --> 0:23:10.800
<v Speaker 1>on those instrumental surf rock albums, stuff like Dick Dale

0:23:10.880 --> 0:23:13.960
<v Speaker 1>and the Dell Tones, or the Woggles or the Hate

0:23:13.960 --> 0:23:19.199
<v Speaker 1>Bombs or manner Astroman or Low Straight Jackets. They all

0:23:19.240 --> 0:23:23.479
<v Speaker 1>are using guitars that either are stratocasters, they are copies

0:23:23.520 --> 0:23:28.439
<v Speaker 1>of stratocasters, or they are built on similar principles to stratocasters,

0:23:28.480 --> 0:23:32.119
<v Speaker 1>and more frequently than not, they are actual Fender stratocasters.

0:23:32.720 --> 0:23:36.720
<v Speaker 1>The stratocaster today has a five position switch to choose

0:23:36.840 --> 0:23:39.560
<v Speaker 1>which pickups you want to use. Remember there are three pickups,

0:23:39.960 --> 0:23:43.119
<v Speaker 1>but originally it did not have a five position switch.

0:23:43.200 --> 0:23:46.440
<v Speaker 1>Originally it only had a three position switch because Leo

0:23:46.480 --> 0:23:50.960
<v Speaker 1>Fender really liked the idea of isolating each pickup so

0:23:51.040 --> 0:23:53.159
<v Speaker 1>that you were only going to hear the bridge, or

0:23:53.160 --> 0:23:54.800
<v Speaker 1>you're only going to hear the mid, or you're only

0:23:54.800 --> 0:23:57.520
<v Speaker 1>gonna hear the neck. That that was kind of his aesthetic,

0:23:58.280 --> 0:24:01.680
<v Speaker 1>and so each position corresponded with one of the three pickups.

0:24:01.680 --> 0:24:06.640
<v Speaker 1>But musicians found that if you position the switch between

0:24:06.760 --> 0:24:11.679
<v Speaker 1>two real positions, like between the bridge and mid positions,

0:24:12.160 --> 0:24:14.480
<v Speaker 1>you could actually get a new sound because it was

0:24:14.520 --> 0:24:19.440
<v Speaker 1>combining the input from both pickups simultaneously, and so they

0:24:19.440 --> 0:24:22.960
<v Speaker 1>were doing things like shoving stuff in their their toggle

0:24:23.000 --> 0:24:26.560
<v Speaker 1>switches to hold the position there and get this sound.

0:24:26.800 --> 0:24:30.439
<v Speaker 1>Fender would finally respond to this in nineteen seven by

0:24:30.480 --> 0:24:34.320
<v Speaker 1>creating a five position switch so that people wouldn't be jamming,

0:24:34.400 --> 0:24:37.080
<v Speaker 1>you know, match books into their switches anymore. So the

0:24:37.119 --> 0:24:40.080
<v Speaker 1>rear most position is for the bridge pickup. You go

0:24:40.200 --> 0:24:43.560
<v Speaker 1>up one. Now you're at the bridge and mid together.

0:24:43.760 --> 0:24:46.560
<v Speaker 1>You go up another. It's the mid pick up all

0:24:46.560 --> 0:24:50.359
<v Speaker 1>by itself. Go up another, it's mid and neck pickups.

0:24:50.640 --> 0:24:52.879
<v Speaker 1>Then you go up to the last one. It's just

0:24:52.960 --> 0:24:56.000
<v Speaker 1>the neck pickups. So each setting shapes the sound in

0:24:56.040 --> 0:24:58.600
<v Speaker 1>a different way. Then again it's because of those harmonics.

0:24:59.280 --> 0:25:02.399
<v Speaker 1>Now you can you start to get a very clear

0:25:02.560 --> 0:25:06.400
<v Speaker 1>and crisp sound towards the bridge and a more mellow

0:25:07.280 --> 0:25:09.800
<v Speaker 1>some would call it kind of a either warmer or

0:25:09.920 --> 0:25:15.040
<v Speaker 1>muffled sound towards the neck. And again that also depends

0:25:15.080 --> 0:25:17.480
<v Speaker 1>upon you having other really good equipment, you know, a

0:25:17.520 --> 0:25:20.960
<v Speaker 1>good amplifier when you're plugging in. Otherwise the differences can

0:25:21.000 --> 0:25:22.720
<v Speaker 1>be too subtle to tell if you don't have a

0:25:22.720 --> 0:25:28.120
<v Speaker 1>really good amplifier. The strat also has two tone controls

0:25:28.200 --> 0:25:31.720
<v Speaker 1>in addition to a volume control. Cranking the volume up

0:25:31.760 --> 0:25:34.240
<v Speaker 1>creates a really high gain sound, and you know, you

0:25:34.280 --> 0:25:36.679
<v Speaker 1>can get this really crunchy rock sound of a strato

0:25:36.760 --> 0:25:39.280
<v Speaker 1>caster if you turn that volume knob on the guitar

0:25:39.520 --> 0:25:42.399
<v Speaker 1>very all the way up, but if you're saying it

0:25:42.440 --> 0:25:45.360
<v Speaker 1>at a lower volume, you create these very clean tones.

0:25:46.200 --> 0:25:49.080
<v Speaker 1>And it's so interesting that this one dial, just a

0:25:49.200 --> 0:25:51.880
<v Speaker 1>volume dial, the the amplitude of the signal you're sending

0:25:51.880 --> 0:25:55.560
<v Speaker 1>out to the amplifier can have such a dramatic effect

0:25:55.640 --> 0:25:57.639
<v Speaker 1>on the sound coming out of that guitar. I watched

0:25:57.720 --> 0:25:59.280
<v Speaker 1>videos of a guy going through this and it was

0:25:59.320 --> 0:26:01.800
<v Speaker 1>really amazing. You would just tweak the volume knob a

0:26:01.840 --> 0:26:05.440
<v Speaker 1>little bit and generate very different sounds. The two tone

0:26:05.520 --> 0:26:09.520
<v Speaker 1>knobs are meant for various pickup positions. Uh. One tone

0:26:09.560 --> 0:26:12.679
<v Speaker 1>knob is really just for the neck pickup alone. So

0:26:12.720 --> 0:26:14.760
<v Speaker 1>if you're using the neck, you would just use tone

0:26:14.840 --> 0:26:17.640
<v Speaker 1>knob number one. If you're using the neck and the

0:26:17.680 --> 0:26:21.680
<v Speaker 1>mid together, then you need both tone knobs to roll

0:26:21.760 --> 0:26:25.240
<v Speaker 1>off the trouble, and for the mid down to the

0:26:25.359 --> 0:26:29.440
<v Speaker 1>bridge pickup, you would just used the second tone knob. Um,

0:26:29.600 --> 0:26:34.320
<v Speaker 1>So the second tone knob commands the the trouble for

0:26:34.400 --> 0:26:37.720
<v Speaker 1>the bridge in the mid, and the first tone knob

0:26:37.760 --> 0:26:41.000
<v Speaker 1>for just the neck pickups. The Strato caster debuted in

0:26:41.080 --> 0:26:44.280
<v Speaker 1>nineteen fifty four, and the body has curves called cutaways

0:26:44.359 --> 0:26:47.400
<v Speaker 1>near the neck which like the Esquire and the telecaster,

0:26:47.440 --> 0:26:50.359
<v Speaker 1>allows musicians to get access to those upper frets so

0:26:50.359 --> 0:26:53.720
<v Speaker 1>they can do their squiggly li dus. The strato caster

0:26:53.840 --> 0:26:58.240
<v Speaker 1>also had a synchronized tremolow bar or the whammy bar.

0:26:58.440 --> 0:27:00.960
<v Speaker 1>It's more appropriately called a bra. I talked about that

0:27:01.000 --> 0:27:04.280
<v Speaker 1>in the last episode. That would let a player dynamically

0:27:04.359 --> 0:27:06.760
<v Speaker 1>change the amount of tension on a string, which allows

0:27:07.320 --> 0:27:09.680
<v Speaker 1>the player to affect the tone of the note, the

0:27:09.720 --> 0:27:12.880
<v Speaker 1>pitch of the note, to increase or decrease the pitch

0:27:12.920 --> 0:27:16.880
<v Speaker 1>to bend the note using this thing. Fender thought that

0:27:17.080 --> 0:27:19.720
<v Speaker 1>the Leo Fender he thought the stratocaster was going to

0:27:19.760 --> 0:27:22.920
<v Speaker 1>replace the telecaster, so he's like, well, this is an upgrade.

0:27:23.040 --> 0:27:26.720
<v Speaker 1>The telecaster is gonna go obsolete, and that Fender as

0:27:26.760 --> 0:27:29.040
<v Speaker 1>a company would just phase out the telecaster. But the

0:27:29.040 --> 0:27:33.240
<v Speaker 1>stratocaster one did not catch on immediately, and some musicians

0:27:33.280 --> 0:27:37.280
<v Speaker 1>just legitimately loved the sound of the telecaster, and it's

0:27:37.280 --> 0:27:42.240
<v Speaker 1>not necessarily easy to replicate the telecaster sound using a stratocaster,

0:27:42.720 --> 0:27:45.920
<v Speaker 1>and some people just developed this love of that telecaster sound.

0:27:46.000 --> 0:27:48.600
<v Speaker 1>So there was still a demand for the telecaster even

0:27:48.640 --> 0:27:51.520
<v Speaker 1>after the stratocaster came out. One guy who really did

0:27:51.560 --> 0:27:54.680
<v Speaker 1>help boost the profile of the stratocaster was a rock

0:27:54.720 --> 0:27:59.160
<v Speaker 1>star and unlikely one named Buddy Holly, or that's what

0:27:59.200 --> 0:28:01.880
<v Speaker 1>we all call him. Some of you may not know

0:28:02.400 --> 0:28:04.480
<v Speaker 1>who that was, and I don't judge you for it.

0:28:04.680 --> 0:28:07.960
<v Speaker 1>Buddy Holly was an early rock and roll musician who

0:28:08.000 --> 0:28:11.240
<v Speaker 1>brought he got a stratocaster way back in nineteen fifty

0:28:11.320 --> 0:28:14.080
<v Speaker 1>five and Lubbock, Texas. He borrowed some money from his

0:28:14.119 --> 0:28:17.199
<v Speaker 1>brother in order to buy it, and like the telecaster,

0:28:17.320 --> 0:28:19.639
<v Speaker 1>the strat was mostly known as a musical instrument that

0:28:19.720 --> 0:28:23.000
<v Speaker 1>was used by people who were making country and Western music.

0:28:23.640 --> 0:28:25.600
<v Speaker 1>But Buddy Holly grew up in Texas and that was

0:28:25.640 --> 0:28:27.000
<v Speaker 1>the kind of music that was all around him, and

0:28:27.000 --> 0:28:29.600
<v Speaker 1>he drew a lot of inspiration from that style of

0:28:29.720 --> 0:28:32.919
<v Speaker 1>music when he started to put together his own band

0:28:33.359 --> 0:28:36.320
<v Speaker 1>and create a new sound, which I'll talk about a

0:28:36.359 --> 0:28:38.400
<v Speaker 1>little bit more in just a second, but first let's

0:28:38.440 --> 0:28:48.360
<v Speaker 1>take another quick break to thank our sponsor. Buddy Holly

0:28:48.360 --> 0:28:51.240
<v Speaker 1>and the Crickets created a sound that put a nearly

0:28:51.320 --> 0:28:55.640
<v Speaker 1>equal emphasis on lead guitar and rhythm, and by ninety eight,

0:28:56.360 --> 0:28:59.240
<v Speaker 1>his music, his band's music was at the top of

0:28:59.240 --> 0:29:02.600
<v Speaker 1>the charts, and his guitar of choice was influencing many

0:29:02.640 --> 0:29:05.440
<v Speaker 1>others to take a close look at the strato caster,

0:29:05.560 --> 0:29:09.680
<v Speaker 1>particularly bands in England like the Beatles, who named their

0:29:09.720 --> 0:29:13.160
<v Speaker 1>band partly because you had Buddy Holly and the Crickets.

0:29:13.600 --> 0:29:18.040
<v Speaker 1>Holly would die in a tragic plane crash around one

0:29:18.080 --> 0:29:23.240
<v Speaker 1>am on February third, nineteen fifty nine. That plane also

0:29:23.360 --> 0:29:26.400
<v Speaker 1>had Ritchie Valen's and J. P. Richardson, who is better

0:29:26.440 --> 0:29:29.120
<v Speaker 1>known as the Big Bopper in it. Together those three

0:29:29.200 --> 0:29:32.120
<v Speaker 1>musicians had made some of the most popular music in

0:29:32.200 --> 0:29:35.160
<v Speaker 1>the early rock and roll era, and that day became

0:29:35.200 --> 0:29:38.080
<v Speaker 1>known as the Day the Music Died. It's also the

0:29:38.120 --> 0:29:42.040
<v Speaker 1>subject of the song American Pie, the song, not the

0:29:42.120 --> 0:29:47.240
<v Speaker 1>movie series. Putting tragedy aside. Buddy Holly really helped Fender

0:29:47.280 --> 0:29:50.520
<v Speaker 1>sell a lot of strato casters, and the company created

0:29:50.520 --> 0:29:53.800
<v Speaker 1>a new line of guitars and amplifiers that they were

0:29:53.840 --> 0:29:58.680
<v Speaker 1>aiming for the budget conscious musician under a new brand

0:29:58.880 --> 0:30:02.120
<v Speaker 1>called White that was a tribute to Forrest White. He

0:30:02.240 --> 0:30:07.160
<v Speaker 1>was a Fender's production manager. So now you have a

0:30:07.280 --> 0:30:10.360
<v Speaker 1>much larger customer base coming to buy guitars. All of

0:30:10.400 --> 0:30:14.560
<v Speaker 1>a sudden, the rock and roll emergence had inspired tons

0:30:14.760 --> 0:30:18.760
<v Speaker 1>of kids to get into making music, and the strato

0:30:18.760 --> 0:30:22.760
<v Speaker 1>caster became one of the guitars of choice for a

0:30:22.880 --> 0:30:26.640
<v Speaker 1>lot of those musicians. Fender the company tried to diversify

0:30:26.680 --> 0:30:29.600
<v Speaker 1>a bit. They added some other instruments to their line,

0:30:29.640 --> 0:30:33.000
<v Speaker 1>including electric mandolins. They had an electric violin for a

0:30:33.040 --> 0:30:37.880
<v Speaker 1>short while. They also started making acoustic guitars, but most

0:30:38.040 --> 0:30:42.800
<v Speaker 1>of these lines, including the White brand, were ultimately discontinued.

0:30:43.600 --> 0:30:45.479
<v Speaker 1>They just didn't take off quite as much and they

0:30:45.480 --> 0:30:49.120
<v Speaker 1>were pulling a lot of focus from the electric guitars center. Now,

0:30:49.160 --> 0:30:54.160
<v Speaker 1>they kept on making more models of telecasters and strato casters.

0:30:54.200 --> 0:30:56.720
<v Speaker 1>You know, you typically call them by whatever year they

0:30:56.720 --> 0:31:00.440
<v Speaker 1>came out, and some of them would tweak things so

0:31:00.520 --> 0:31:02.600
<v Speaker 1>they wouldn't be exactly the same. So that's why you

0:31:02.640 --> 0:31:05.880
<v Speaker 1>have musicians who talk about the the pros and cons

0:31:06.000 --> 0:31:09.920
<v Speaker 1>of the various model years for telecasters, strato casters, that

0:31:10.000 --> 0:31:14.720
<v Speaker 1>kind of stuff. Leo Fender also created a jazz guitar

0:31:15.200 --> 0:31:18.520
<v Speaker 1>that got a lot of love in certain circles, but

0:31:18.680 --> 0:31:22.280
<v Speaker 1>never reached the levels of popularity of the stratocaster, and

0:31:22.440 --> 0:31:25.920
<v Speaker 1>in nineteen sixty four, Leo Fender's health took a turn

0:31:26.200 --> 0:31:29.000
<v Speaker 1>for the worst and he thought about retiring, so he

0:31:29.120 --> 0:31:32.320
<v Speaker 1>offered to sell the company to Don Randall for the

0:31:32.400 --> 0:31:35.840
<v Speaker 1>princely sum of one point five million dollars. Randall, however,

0:31:35.920 --> 0:31:38.320
<v Speaker 1>didn't really have the scratch together to buy a company

0:31:38.320 --> 0:31:40.080
<v Speaker 1>at that price, so he told Fender, hang on, let

0:31:40.080 --> 0:31:42.640
<v Speaker 1>me see if I can find a buyer, and he

0:31:42.720 --> 0:31:47.480
<v Speaker 1>found one. That buyer was the Columbia Broadcasting System better

0:31:47.560 --> 0:31:54.000
<v Speaker 1>known as CBS. YEP that CBS. CBS had a subsidiary

0:31:54.040 --> 0:31:58.280
<v Speaker 1>company called Columbia Records Distribution Corporation, and that was the

0:31:58.360 --> 0:32:01.920
<v Speaker 1>subsidiary that Negotia. You had to acquire the Fender Electric

0:32:02.000 --> 0:32:06.200
<v Speaker 1>Instruments Company for thirteen million dollars. They announced that deal

0:32:06.280 --> 0:32:10.480
<v Speaker 1>on January five, nineteen sixty five. The new company was

0:32:10.520 --> 0:32:14.440
<v Speaker 1>originally called Fender CBS, but in nineteen sixty six the

0:32:14.440 --> 0:32:18.160
<v Speaker 1>company changed its name to CBS Musical Instruments because it

0:32:18.200 --> 0:32:20.560
<v Speaker 1>was going on a bit of a buying spree with

0:32:20.640 --> 0:32:25.360
<v Speaker 1>other musical instrument companies. So uh Fender as a brand

0:32:25.480 --> 0:32:28.400
<v Speaker 1>and a division still existed, but it was no longer

0:32:28.440 --> 0:32:31.920
<v Speaker 1>the name of the company. CBS started making big changes

0:32:32.280 --> 0:32:35.800
<v Speaker 1>pretty early on with Fender. For one, thing. There were

0:32:35.880 --> 0:32:39.479
<v Speaker 1>some issues over at Fender Electric Instruments. The company had

0:32:39.520 --> 0:32:42.760
<v Speaker 1>been growing in a very haphazard kind of way since

0:32:42.760 --> 0:32:45.760
<v Speaker 1>its founding back in nineteen forty six. By the time

0:32:45.840 --> 0:32:50.880
<v Speaker 1>CBS acquired Fender, there were offices and factories and distribution

0:32:50.960 --> 0:32:56.640
<v Speaker 1>centers in twenty nine different buildings scattered across Fullerton, California.

0:32:56.880 --> 0:32:59.520
<v Speaker 1>That's not a very efficient way to run a company.

0:32:59.560 --> 0:33:02.600
<v Speaker 1>So SEE has decided they wanted to consolidate that into

0:33:02.640 --> 0:33:06.240
<v Speaker 1>a centralized facility. They made plans to build a huge

0:33:06.320 --> 0:33:10.040
<v Speaker 1>facility hundred twenty thousand square feet in size, and it

0:33:10.080 --> 0:33:13.000
<v Speaker 1>would cost more than a million dollars. They finished it

0:33:13.280 --> 0:33:16.640
<v Speaker 1>in nineteen sixties six. CBS talted it as being a

0:33:16.760 --> 0:33:21.640
<v Speaker 1>high tech, dust free manufacturing facility that could produce guitars

0:33:21.680 --> 0:33:25.320
<v Speaker 1>at a much faster rate and meet demand. And you

0:33:25.320 --> 0:33:27.320
<v Speaker 1>could argue that if you could do this, and if

0:33:27.400 --> 0:33:30.560
<v Speaker 1>you can maintain quality, then you could bring the price

0:33:30.640 --> 0:33:34.080
<v Speaker 1>down on guitars, right because if it costs less to

0:33:34.160 --> 0:33:37.800
<v Speaker 1>make them, you can still get your profit and sell

0:33:37.840 --> 0:33:40.080
<v Speaker 1>them at a lower cost, and that will also attract

0:33:40.120 --> 0:33:42.840
<v Speaker 1>more customers, so you actually end up making more money

0:33:42.880 --> 0:33:45.760
<v Speaker 1>in the long run. That's if you can keep the

0:33:45.800 --> 0:33:49.680
<v Speaker 1>quality up. CBS also sent along analysts to Fender to

0:33:49.720 --> 0:33:53.480
<v Speaker 1>study how efficient Fender employees were when they were making instruments,

0:33:53.840 --> 0:33:57.000
<v Speaker 1>and that started rubbing people the wrong way because a

0:33:57.000 --> 0:34:01.400
<v Speaker 1>lot of people consider themselves, you know, crafts and artists there.

0:34:02.040 --> 0:34:05.960
<v Speaker 1>They take great pride in what they do and they

0:34:06.200 --> 0:34:09.560
<v Speaker 1>don't want to compromise on quality for the sake of

0:34:10.320 --> 0:34:14.560
<v Speaker 1>speed or efficiency. Forrest White, who I mentioned just a

0:34:14.600 --> 0:34:17.440
<v Speaker 1>moment ago, would write in a book that the experts

0:34:17.440 --> 0:34:19.520
<v Speaker 1>from CBS seemed to think that they had all the

0:34:19.560 --> 0:34:25.239
<v Speaker 1>answers and they were kind of disregarding the opinions and

0:34:25.440 --> 0:34:28.719
<v Speaker 1>UH and expertise of people who worked for Fender. Now,

0:34:28.760 --> 0:34:32.919
<v Speaker 1>I should say that White comes across as very opinionated

0:34:32.960 --> 0:34:35.000
<v Speaker 1>in the various things I've written, I've read that he

0:34:35.080 --> 0:34:38.400
<v Speaker 1>has written, and UH, I don't know how unbiased his

0:34:38.800 --> 0:34:41.680
<v Speaker 1>view was, but he certainly felt very strongly about this.

0:34:42.239 --> 0:34:44.799
<v Speaker 1>White himself would leave the company a couple of years

0:34:44.800 --> 0:34:47.400
<v Speaker 1>after CBS took over UH, and it was over a

0:34:47.440 --> 0:34:50.600
<v Speaker 1>disagreement with an amplifier that CBS wanted to produce. White

0:34:50.600 --> 0:34:53.000
<v Speaker 1>felt that that amplifier failed to live up to the

0:34:53.080 --> 0:34:56.680
<v Speaker 1>name and a reputation of Fender, and rather than preside

0:34:56.800 --> 0:35:02.200
<v Speaker 1>over the production of a product that he felt was substandard,

0:35:02.360 --> 0:35:07.200
<v Speaker 1>he left the company. Fender continued to exist as a brand, obviously,

0:35:07.239 --> 0:35:11.279
<v Speaker 1>and continue to manufacture guitars and various models, and would

0:35:11.280 --> 0:35:14.680
<v Speaker 1>occasionally update those models over time with some new features.

0:35:15.000 --> 0:35:18.640
<v Speaker 1>You know, I mentioned that five switch for the for

0:35:18.680 --> 0:35:22.120
<v Speaker 1>the strato caster, or sometimes they would strip new features

0:35:22.120 --> 0:35:26.359
<v Speaker 1>out if musicians gave feedback that said, this thing you've

0:35:26.360 --> 0:35:29.600
<v Speaker 1>included on this guitar is terrible and it's pointless and

0:35:29.600 --> 0:35:32.120
<v Speaker 1>you should take it out. Sometimes that did happen, but

0:35:32.239 --> 0:35:35.400
<v Speaker 1>the updates and the new models were rather infrequent. You

0:35:35.440 --> 0:35:38.640
<v Speaker 1>didn't see as much innovation coming out of the company

0:35:38.680 --> 0:35:42.120
<v Speaker 1>once CBS took over, and some Fender employees worried that

0:35:42.160 --> 0:35:44.799
<v Speaker 1>the quality overall was taking a hit. And in fact,

0:35:44.880 --> 0:35:48.239
<v Speaker 1>you'll see a lot of forums out there about guitars

0:35:48.640 --> 0:35:53.840
<v Speaker 1>written by musicians who say, yeah, Fender instruments in general,

0:35:54.360 --> 0:35:56.680
<v Speaker 1>not just like a strato caster or a telecaster or whatever,

0:35:56.719 --> 0:35:59.879
<v Speaker 1>but in general from that era are of a low

0:36:00.080 --> 0:36:03.880
<v Speaker 1>or quality than the ones that preceded the CPS takeover.

0:36:05.040 --> 0:36:09.080
<v Speaker 1>Don Randall would resign in nineteen sixty nine allegedly because

0:36:09.239 --> 0:36:13.080
<v Speaker 1>he felt the politics of the company were too much

0:36:13.120 --> 0:36:15.480
<v Speaker 1>to bear. It wasn't a question of the quality of

0:36:15.480 --> 0:36:19.120
<v Speaker 1>the products for Randall, but it was more about how

0:36:19.360 --> 0:36:21.680
<v Speaker 1>people would backstab each other and try to climb the

0:36:21.680 --> 0:36:24.719
<v Speaker 1>corporate ladder, and he got tired of that. Leo Fender

0:36:24.840 --> 0:36:27.960
<v Speaker 1>was retained as a consultant for many years, but he

0:36:27.960 --> 0:36:33.320
<v Speaker 1>would leave Fender as well in nineteen seventy uh Forrest

0:36:33.400 --> 0:36:36.799
<v Speaker 1>White said that CBS executives rarely gave Leo Fender very

0:36:36.880 --> 0:36:40.120
<v Speaker 1>much attention or respect, and so Fender would go on

0:36:40.200 --> 0:36:42.799
<v Speaker 1>to work with a company that eventually became known as

0:36:42.880 --> 0:36:47.040
<v Speaker 1>music Man Incorporated. UM. He started sort of consulting with

0:36:47.080 --> 0:36:50.080
<v Speaker 1>him in nineteen seventy four and building instruments and components

0:36:50.120 --> 0:36:53.279
<v Speaker 1>for them back at that time, and music Man was

0:36:53.320 --> 0:36:57.040
<v Speaker 1>founded by Forrest White and another former Fender employee named

0:36:57.080 --> 0:37:00.440
<v Speaker 1>Tom Walker, who was the district sales manager over Fender

0:37:00.520 --> 0:37:04.760
<v Speaker 1>before he left to to found this company. Leo Fender

0:37:04.800 --> 0:37:08.040
<v Speaker 1>would also form a new partnership with George Fullerton, the

0:37:08.080 --> 0:37:12.799
<v Speaker 1>man he had given management accountability to way back in

0:37:12.840 --> 0:37:15.759
<v Speaker 1>the day. So this is in nineteen eighty and Leo

0:37:15.800 --> 0:37:18.960
<v Speaker 1>Fender and George Fullerton create g N l Incorporated. That

0:37:18.960 --> 0:37:22.239
<v Speaker 1>stood for George and Leo. Fullerton would cash out in

0:37:22.320 --> 0:37:26.440
<v Speaker 1>nine six, but Leo stuck with it until he passed away,

0:37:25.360 --> 0:37:29.480
<v Speaker 1>in working until the day he died, and including the

0:37:29.560 --> 0:37:32.320
<v Speaker 1>day he died. But now let's get back to Fender,

0:37:32.360 --> 0:37:35.840
<v Speaker 1>the company and brand. So he listened to the Gibson episodes.

0:37:36.200 --> 0:37:39.320
<v Speaker 1>You know, there was a period during which Gibson employees

0:37:39.320 --> 0:37:42.640
<v Speaker 1>were going through a very similar experience. There was this

0:37:43.120 --> 0:37:46.680
<v Speaker 1>large company that comes in, acquires them and tries to

0:37:46.800 --> 0:37:50.959
<v Speaker 1>create a more mass manufacturing approach to what they were doing,

0:37:51.400 --> 0:37:53.520
<v Speaker 1>and that there as a result, some of the employees

0:37:53.560 --> 0:37:56.560
<v Speaker 1>developed a lot of resentment, and there's a general feeling

0:37:56.640 --> 0:37:59.239
<v Speaker 1>that the guitars that were produced in that era were

0:37:59.280 --> 0:38:02.239
<v Speaker 1>of a general just a lower quality than the earlier ones.

0:38:02.920 --> 0:38:05.719
<v Speaker 1>The explosive popularity of rock and roll in the sixties

0:38:05.760 --> 0:38:09.480
<v Speaker 1>had led to an unprecedented demand for electric guitars, so

0:38:09.560 --> 0:38:13.360
<v Speaker 1>companies like Gibson and Fender were making these instruments that

0:38:13.360 --> 0:38:16.239
<v Speaker 1>were in really high demand. So in some ways this

0:38:16.400 --> 0:38:19.560
<v Speaker 1>corporate move might have been necessary just to keep up

0:38:19.760 --> 0:38:23.880
<v Speaker 1>pace with the demand for the products. However, that decrease

0:38:23.920 --> 0:38:27.080
<v Speaker 1>in quality kind of balances things out, so those compromises

0:38:27.080 --> 0:38:30.520
<v Speaker 1>made along the way made a lot of people unhappy,

0:38:30.560 --> 0:38:34.160
<v Speaker 1>both in the company and customers of the company. In

0:38:34.200 --> 0:38:37.640
<v Speaker 1>the nineteen eighties, CBS was facing stiff competition from a

0:38:37.680 --> 0:38:41.880
<v Speaker 1>new rival, not Gibson, but Japanese companies that were producing

0:38:41.880 --> 0:38:45.280
<v Speaker 1>electric guitars for a lower cost than Fender or Gibson,

0:38:45.840 --> 0:38:49.480
<v Speaker 1>and at first cbs solution was to shift manufacturing overseas

0:38:49.560 --> 0:38:52.640
<v Speaker 1>to Korea, but the guitars that were being produced out

0:38:52.640 --> 0:38:55.400
<v Speaker 1>of those facilities did not measure up to the quality

0:38:55.480 --> 0:38:58.279
<v Speaker 1>Fender had established in the market, so they ultimately said, well,

0:38:58.280 --> 0:39:01.600
<v Speaker 1>this isn't going to work. So then they changed the

0:39:01.640 --> 0:39:06.480
<v Speaker 1>executive leadership at Fender. They got some new leaders for

0:39:06.520 --> 0:39:10.319
<v Speaker 1>that division that would include William Schultz who became the

0:39:10.400 --> 0:39:13.839
<v Speaker 1>president of the division and Dan Smith who became the

0:39:13.880 --> 0:39:17.879
<v Speaker 1>director for marketing of Fender. John McLaren became the new

0:39:17.920 --> 0:39:21.960
<v Speaker 1>head of CBS Musical Instruments that would be the subsidiary

0:39:22.000 --> 0:39:25.960
<v Speaker 1>company that would oversee Fender, and that executive team found

0:39:25.960 --> 0:39:29.440
<v Speaker 1>that Fender's reputation was really starting to suffer, that musicians

0:39:29.440 --> 0:39:33.040
<v Speaker 1>were seeking out older models of telecasters and stratocasters instead

0:39:33.080 --> 0:39:36.160
<v Speaker 1>of new models because they said the build quality was

0:39:36.200 --> 0:39:39.800
<v Speaker 1>just better and the sound was better in those classic models,

0:39:40.360 --> 0:39:43.080
<v Speaker 1>and so on close examination it appeared that they were

0:39:43.160 --> 0:39:46.080
<v Speaker 1>onto something. Dan Smith would later say, quote, we were

0:39:46.120 --> 0:39:48.880
<v Speaker 1>brought in to kind of turn the reputation of Fender

0:39:48.920 --> 0:39:51.920
<v Speaker 1>around and to get it so it was making money again.

0:39:52.120 --> 0:39:54.320
<v Speaker 1>It was starting to lose money, and at that point

0:39:54.360 --> 0:39:58.080
<v Speaker 1>in time, everybody hated Fender. We thought we knew how

0:39:58.080 --> 0:40:01.120
<v Speaker 1>bad it was. We took for granted that they could

0:40:01.200 --> 0:40:04.279
<v Speaker 1>make strato casters and telecasters the same way they used

0:40:04.320 --> 0:40:07.160
<v Speaker 1>to make them, But we were wrong. So many things

0:40:07.239 --> 0:40:10.160
<v Speaker 1>had changed in the plant end quote. So he's not

0:40:10.239 --> 0:40:14.040
<v Speaker 1>necessarily saying that they employees were at fault, but that

0:40:14.239 --> 0:40:16.719
<v Speaker 1>the changes that had been made over the previous decades

0:40:17.120 --> 0:40:20.680
<v Speaker 1>were such that it was now impossible to make the

0:40:20.719 --> 0:40:24.840
<v Speaker 1>guitars the way they had been made, especially under the

0:40:24.880 --> 0:40:29.440
<v Speaker 1>policies that CBS had created. In nine two, Williams. Schultz

0:40:29.520 --> 0:40:33.400
<v Speaker 1>scaled back on Fender guitar production, focusing primarily on creating

0:40:33.480 --> 0:40:37.040
<v Speaker 1>reissues of limited editions of class guitars from before the

0:40:37.080 --> 0:40:40.920
<v Speaker 1>time when CBS bought the company, and Schultz also arranged

0:40:41.320 --> 0:40:44.719
<v Speaker 1>for a new division within Fender called Fender Japan, which

0:40:44.760 --> 0:40:49.399
<v Speaker 1>was a partnership with Kondo Shokai and Yomana Music as distributors,

0:40:49.480 --> 0:40:53.760
<v Speaker 1>and a Japanese company called Fuji Genghaki got the license

0:40:53.840 --> 0:40:57.000
<v Speaker 1>to produce Fender branded guitars, with the intent that they

0:40:57.040 --> 0:41:01.320
<v Speaker 1>would only be sold in Japan, but the brand called Squire,

0:41:01.960 --> 0:41:06.200
<v Speaker 1>named after the old Esquare guitar actually made in Japan,

0:41:06.360 --> 0:41:08.720
<v Speaker 1>eventually became an export to the United States in nineteen

0:41:08.800 --> 0:41:10.799
<v Speaker 1>eight three, so you can buy Square guitars in the

0:41:10.800 --> 0:41:15.640
<v Speaker 1>States too. In March nineteen five, CBS was ready to

0:41:15.800 --> 0:41:19.640
<v Speaker 1>offload Fender because CBS was trying to push off a

0:41:19.680 --> 0:41:23.080
<v Speaker 1>possible takeover, and so they were looking to wait for

0:41:23.120 --> 0:41:26.160
<v Speaker 1>ways to divest of certain things and really focus on

0:41:26.280 --> 0:41:28.960
<v Speaker 1>protecting the company. So they chose to sell the Fender

0:41:28.960 --> 0:41:31.680
<v Speaker 1>division to William Schultz and a group of investors for

0:41:31.719 --> 0:41:35.120
<v Speaker 1>about twelve point five million dollars. That's actually half a

0:41:35.160 --> 0:41:38.239
<v Speaker 1>million dollars less than what CBS bought the company for

0:41:38.600 --> 0:41:41.640
<v Speaker 1>decades earlier, so when you factor in inflation, they really

0:41:41.640 --> 0:41:45.160
<v Speaker 1>did take a loss from the purchase to the sale

0:41:45.200 --> 0:41:49.600
<v Speaker 1>of that company. This new company became Fender Musical Instruments,

0:41:49.840 --> 0:41:53.000
<v Speaker 1>but the manufacturing facility that CBS had bought. The hundred

0:41:53.040 --> 0:41:56.760
<v Speaker 1>twenty thousand square foot facility was not part of this deal.

0:41:57.280 --> 0:42:00.160
<v Speaker 1>The new company started its life deep in debt, with

0:42:00.320 --> 0:42:03.920
<v Speaker 1>no real US base for manufacturing the only Fender guitars

0:42:03.960 --> 0:42:07.480
<v Speaker 1>being made. Right after the deal, we're in Japan, Schultz

0:42:07.520 --> 0:42:10.400
<v Speaker 1>would cut nearly nine percent of the staff at Fender,

0:42:10.719 --> 0:42:14.520
<v Speaker 1>going from eight hundred employees to ninety. Schultz then made

0:42:14.560 --> 0:42:18.200
<v Speaker 1>the Fender Custom Shop in Corona, California, and he began

0:42:18.239 --> 0:42:21.320
<v Speaker 1>to lure big name musicians in with free or heavily

0:42:21.360 --> 0:42:25.200
<v Speaker 1>discounted Fender instruments if they would in return up here

0:42:25.239 --> 0:42:27.920
<v Speaker 1>in ads for Fender. And it took some time, but

0:42:28.000 --> 0:42:31.279
<v Speaker 1>the company slowly began to build back up again, and

0:42:31.320 --> 0:42:35.600
<v Speaker 1>they introduced the American standards model for strats and Telly's

0:42:35.920 --> 0:42:40.920
<v Speaker 1>in and then Schultz would move the company headquarters away

0:42:40.960 --> 0:42:44.719
<v Speaker 1>from its long time home of Fullerton, California, to Scottsdale, Arizona,

0:42:45.120 --> 0:42:48.160
<v Speaker 1>and by the the a little bit later, the company

0:42:48.239 --> 0:42:51.480
<v Speaker 1>was opening up a new manufacturing facility in Mexico and

0:42:51.560 --> 0:42:56.760
<v Speaker 1>Korea and China. By ninety six, the Corona plant grown

0:42:56.760 --> 0:42:59.640
<v Speaker 1>out of this little custom shop had grown up to

0:42:59.760 --> 0:43:02.279
<v Speaker 1>six hundred employees. So Fender was kind of on the

0:43:02.320 --> 0:43:06.640
<v Speaker 1>rebound here. Schultz would oversee the company until two thousand five,

0:43:06.640 --> 0:43:09.240
<v Speaker 1>when he would retire. He had made a lot of compromises,

0:43:09.280 --> 0:43:12.359
<v Speaker 1>but he also managed to return Fender's reputation to where

0:43:12.400 --> 0:43:16.839
<v Speaker 1>it had been before the CBS acquisition. William Mandelo, who

0:43:16.880 --> 0:43:19.240
<v Speaker 1>was part of the same group that made that purchase

0:43:19.600 --> 0:43:23.600
<v Speaker 1>from CBS, would become the new CEO Offender. Since then,

0:43:23.600 --> 0:43:25.320
<v Speaker 1>Fender has been able to get back on its feet,

0:43:25.920 --> 0:43:28.319
<v Speaker 1>even while it's seeing its competitor Gibson have to file

0:43:28.360 --> 0:43:30.880
<v Speaker 1>for Chapter eleven bankruptcy. But I covered that story in

0:43:30.920 --> 0:43:32.719
<v Speaker 1>the previous episode, so you can go listen to that

0:43:32.760 --> 0:43:35.640
<v Speaker 1>if you want to find out why that happened. Fender

0:43:35.719 --> 0:43:38.240
<v Speaker 1>also has guitar models that I didn't really get into

0:43:38.320 --> 0:43:40.800
<v Speaker 1>in these episodes, but I feel like I should acknowledge

0:43:40.840 --> 0:43:42.640
<v Speaker 1>the fact they do exist. It's not like it's just

0:43:42.760 --> 0:43:45.960
<v Speaker 1>the strato Caster and the Telecaster and the Esquire. There's

0:43:46.000 --> 0:43:48.960
<v Speaker 1>like the jazz Master. There's the Jaguar, which also was

0:43:49.000 --> 0:43:53.640
<v Speaker 1>another important surf rock guitar, and they didn't quite approach

0:43:53.760 --> 0:43:56.040
<v Speaker 1>the level of reference given to the strato Caster. But

0:43:56.040 --> 0:43:59.000
<v Speaker 1>they're still important and you can still buy Fender guitars

0:43:59.000 --> 0:44:01.520
<v Speaker 1>to this day. One of these days I am going

0:44:01.560 --> 0:44:06.360
<v Speaker 1>to have to get one. I think I really like

0:44:06.440 --> 0:44:08.400
<v Speaker 1>the Fender sound. I love the Gibson sound too. I

0:44:08.440 --> 0:44:11.200
<v Speaker 1>love them both. But there's something about the Fender that

0:44:11.320 --> 0:44:14.480
<v Speaker 1>strato Caster that has always really appealed to me. And

0:44:14.600 --> 0:44:17.400
<v Speaker 1>that concludes these episodes. I know that I really flew

0:44:17.440 --> 0:44:23.360
<v Speaker 1>through the last two decades of Fender, but that's because, again,

0:44:23.680 --> 0:44:26.200
<v Speaker 1>the story would have essentially been a new model of

0:44:26.280 --> 0:44:30.240
<v Speaker 1>strato Caster comes out and nobody likes it, because people

0:44:30.280 --> 0:44:33.279
<v Speaker 1>felt that the the models that were produced under the

0:44:33.320 --> 0:44:37.759
<v Speaker 1>CBS ownership were substandard, and it took quite some time

0:44:37.760 --> 0:44:40.759
<v Speaker 1>for that reputation to be repaired. But I would say

0:44:40.760 --> 0:44:43.200
<v Speaker 1>that these days it has largely been repaired. I would

0:44:43.239 --> 0:44:46.200
<v Speaker 1>also say that musicians still to this day try to

0:44:46.239 --> 0:44:48.799
<v Speaker 1>seek out those vintage models when they can. You have

0:44:48.840 --> 0:44:50.239
<v Speaker 1>a lot of collectors out there, and you have a

0:44:50.280 --> 0:44:53.880
<v Speaker 1>lot of musicians who just swear by those early early

0:44:53.960 --> 0:44:57.000
<v Speaker 1>Telecaster and strato Caster models, and that's all they want.

0:44:57.040 --> 0:44:59.600
<v Speaker 1>They don't want to replica, you know, they want to reissue.

0:44:59.640 --> 0:45:02.320
<v Speaker 1>They don't want a later model, they want the original.

0:45:02.719 --> 0:45:05.000
<v Speaker 1>But you got to shell out huge amounts of money

0:45:05.040 --> 0:45:08.360
<v Speaker 1>for those. If you guys have any suggestions for future

0:45:08.360 --> 0:45:11.080
<v Speaker 1>episodes of tech Stuff, whether it's a company, a technology,

0:45:11.160 --> 0:45:13.239
<v Speaker 1>a person in tech, send me a message. The email

0:45:13.280 --> 0:45:16.120
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0:45:16.120 --> 0:45:18.280
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0:45:18.400 --> 0:45:22.680
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0:45:23.239 --> 0:45:25.520
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0:45:25.560 --> 0:45:27.839
<v Speaker 1>of ragged. You know what you should do? You should

0:45:27.840 --> 0:45:30.359
<v Speaker 1>go to t public dot com slash tech stuff. Get

0:45:30.360 --> 0:45:33.440
<v Speaker 1>yourself a brand new tech stuff T shirt. It's gonna

0:45:33.640 --> 0:45:36.360
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0:45:36.640 --> 0:45:39.960
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0:45:40.040 --> 0:45:43.040
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0:45:43.160 --> 0:45:53.000
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0:45:53.080 --> 0:45:55.400
<v Speaker 1>more on this and bathands of other topics. Because that

0:45:55.480 --> 0:46:02.080
<v Speaker 1>how stuff works dot com. Why wo