WEBVTT - Cliff Notes: MONETIZING YOUR AUDIENCE

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<v Speaker 1>This episode is brought to you by P and C Bank.

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<v Speaker 1>pushing your vision forward. How did you surmise the plan

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<v Speaker 1>to sorry well, music session. I'm gonna tie this into

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<v Speaker 1>photography now.

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<v Speaker 2>Again it's the same formula. I'm a photographer with the

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<v Speaker 2>formula of music artists. So again I watch Metro Star, Butuminati,

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<v Speaker 2>I watch Future Star, free bands, I watch all the

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<v Speaker 2>people start labels. And I always thought that that's the

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<v Speaker 2>next step. When you get a certain level of following

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<v Speaker 2>on your own brand or your own art form, now

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<v Speaker 2>you have to turn that into an empire. So my

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<v Speaker 2>first step was turned into cam Kirk Studios, a physical

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<v Speaker 2>space that you can go visit from Camp Kirk Studios.

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<v Speaker 2>I'm like, all right, that serves Atlanta local community. We're

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<v Speaker 2>going to open up more locations around the world. But

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<v Speaker 2>that's that.

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<v Speaker 1>Now.

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<v Speaker 2>What's the way that I can make money or grow

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<v Speaker 2>with the next generation of people that want to be me,

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<v Speaker 2>you know, that want to look.

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<v Speaker 1>Up to me.

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<v Speaker 2>I always think that there's multiple ways you can monetize

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<v Speaker 2>a following. A lot of times people only monetize in

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<v Speaker 2>the way of their fans. They don't always think of

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<v Speaker 2>ways to monetize in a way of people that believe

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<v Speaker 2>in you and will pay to be you. And I

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<v Speaker 2>think that that's a formula that a lot of music

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<v Speaker 2>artists just miss out on, because so many music artists

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<v Speaker 2>could be having their own recording studio that people pay record,

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<v Speaker 2>that people will pay to record that future studio if

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<v Speaker 2>it was open to the public studio. If they go

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<v Speaker 2>in there and see his plaques on the wall, they

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<v Speaker 2>think they wouldn't be like I want to record with

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<v Speaker 2>future records. He could make millions all over the world.

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<v Speaker 2>But it's a studio franchise, you know what I mean? Like,

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<v Speaker 2>I think Floyd is doing it now with his boxing gyms.

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<v Speaker 2>It's like you create something that people can do. So

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<v Speaker 2>for me, my studio was part of that because now

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<v Speaker 2>people can shoot in the same place that I shoot.

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<v Speaker 2>So where I shot gd's book cover, you can shoot

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<v Speaker 2>right there at the same place, same equipment. That was

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<v Speaker 2>one and the next part was my label, Collective Gallery.

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<v Speaker 2>So that came from marketing propaganda type of thing. That's

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<v Speaker 2>just truthfully what it is. It's propaganda. I could have

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<v Speaker 2>called it a photography agency, but that's boring. You already

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<v Speaker 2>heard of it that that exists. It's not a photography agency.

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<v Speaker 2>We're a label with just like you see we just

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<v Speaker 2>like Death Row with, just like TDE we just like

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<v Speaker 2>everything else. We're label and I'm going to take photographers

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<v Speaker 2>I believe in, sign them, financially, invest in them, and

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<v Speaker 2>help them become the biggest artist that they can be,

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<v Speaker 2>the same way someone has done that for us, or

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<v Speaker 2>someone has done that for Big Sean, someone has done

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<v Speaker 2>that for every of your favorite rappers. And it also

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<v Speaker 2>is a jab at the industry because when I was

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<v Speaker 2>coming up and I needed a team of support, I

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<v Speaker 2>did unconventionally reach out to certain labels, like why don't

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<v Speaker 2>y'all sign me like, I don't make music, but I'm

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<v Speaker 2>creating content and value around music industry. Why don't y'all

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<v Speaker 2>just sign me Like I'm doing brand deals with Nike,

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<v Speaker 2>I'm doing brand deals with everybody else. Y'all can monetize

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<v Speaker 2>me the same way if I had an engine and

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<v Speaker 2>it was too too far of a concept for a

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<v Speaker 2>lot of labels to understand. So then I was like,

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<v Speaker 2>I'm gonna do it, and I'm gonna show you. I'm

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<v Speaker 2>gonna show you. So in that first year, we signed

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<v Speaker 2>seven artists, seven photographers. I gave every photographer twenty thousand

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<v Speaker 2>dollars cash to invest in their career, and then we

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<v Speaker 2>got them when they got a team, We're gonna point

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<v Speaker 2>you in the right direction. We're gonna set you up

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<v Speaker 2>for brand deals, we're gonna expand your your capabilities. So

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<v Speaker 2>in that first year, we signed seven artists, potographer. I

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<v Speaker 2>gave every photographer twenty thousand dollars cash to invest in

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<v Speaker 2>their career, and then we guide them when they got

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<v Speaker 2>a team. We're gonna point you in the right direction,

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<v Speaker 2>We're gonna set you up for brand deals, We're gonna

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<v Speaker 2>expand your your capabilities. So like one of my photographers

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<v Speaker 2>name is Screl Davis. He was doing mostly photography. I

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<v Speaker 2>was like, yeah, you should expand it to video. First

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<v Speaker 2>project I gave him under the labels Cardi B did

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<v Speaker 2>the documentary with Cardi B for Up Music Video. So

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<v Speaker 2>it's like, now you're think of yourself as a director,

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<v Speaker 2>not just a photographer. So now that opened up a

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<v Speaker 2>whole nother revenue stream for him. And then when you're

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<v Speaker 2>on set, we're gonna give you the same formula. Somebody's

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<v Speaker 2>gonna be there to take a photo of you on

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<v Speaker 2>set so you can post this and show the world

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<v Speaker 2>that you're here. That led to him getting brand deals.

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<v Speaker 2>He done brand deals with Baccarty where he's in front

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<v Speaker 2>of the camera holding a bottle Baccarty like things like that.

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<v Speaker 2>It's like, that's how we gearing it up because you

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<v Speaker 2>don't want to just make money off photography. You actually can't,

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<v Speaker 2>in my opinion this day and age, just make money

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<v Speaker 2>off one way. You gotta monetize the whole brand. So

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<v Speaker 2>that's what we do. And it's a little jab at

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<v Speaker 2>the industry because I think the New Age label should

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<v Speaker 2>include all forms of creativity and not just music.

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<v Speaker 1>Does the twenty thousand come with a start git as

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<v Speaker 1>far as equipment.

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<v Speaker 2>You probably wouldn't get signed to my label if you

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<v Speaker 2>don't have equipment already.

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<v Speaker 1>Like this stuff that you put you look at and

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<v Speaker 1>say like, all right, that's cool, but this is actually

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<v Speaker 1>what you should.

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<v Speaker 2>Yeah, we guide them on what the money can be

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<v Speaker 2>used for. So the first ten thousand is put in

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<v Speaker 2>your pocket. Just get out of the need to be

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<v Speaker 2>in service. So a lot of photographer right now just

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<v Speaker 2>service providers. That's what pays their bills. They don't know

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<v Speaker 2>how to make enough money to turn down the job

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<v Speaker 2>or the guide their career in a certain direction, which

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<v Speaker 2>is real. It just is what it is. So this

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<v Speaker 2>is a little cushion money first put in your pocket.

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<v Speaker 2>So now you can start to think more clearly about

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<v Speaker 2>the decision or the job you're going to take next,

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<v Speaker 2>and how does that actually help you tell the story

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<v Speaker 2>you want to tell for your career, which is like

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<v Speaker 2>a luxury that I feel like I have now, Like

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<v Speaker 2>I pick up the camera maybe five ten times the

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<v Speaker 2>year now, and it's all like, oh, I want to

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<v Speaker 2>do that, that's dope, that's gonna look good. If I

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<v Speaker 2>don't want to do it, I don't do it. So

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<v Speaker 2>the first part of money is just to give them

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<v Speaker 2>a little cushion the other tenants for a marketing investing

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<v Speaker 2>into a maybe an art show, a gallery, a product

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<v Speaker 2>if they want to sell, merge a book or like whatever. Prince,

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<v Speaker 2>it's like it guides you in that way. And then

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<v Speaker 2>we also go and help you get jobs or connect

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<v Speaker 2>you with brands and say you're going to do this,

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<v Speaker 2>negotiate on your behalf, give you ilegal to make sure

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<v Speaker 2>you're buttoned up and stuff like that.

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<v Speaker 1>And then you get a percentage of the deal.

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<v Speaker 2>YEA, yeah, I get a percentage, just like a label.

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<v Speaker 3>An illegal alien from Guatemala charged with raping a child

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<v Speaker 3>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 3>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 3>filming and selling child pornography in Michigan. These are just

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<v Speaker 3>some of the heinous migrant criminals caught because of President

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<v Speaker 3>Donald J. Trump's leadership. I'm Christine Noman, the United States

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<v Speaker 3>Secretary of Homeland Security. President Trump attempted illegal border crossings

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<v Speaker 3>are at the lowest levels ever recorded, and over one

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<v Speaker 3>hundred thousand illegal aliens have been arrested. If you are

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<v Speaker 3>here illegally, your next you will be fine nearly one

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<v Speaker 3>thousand dollars a day. Imprisoned and deported, you will never return.

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<v Speaker 3>But if you register using our CBP home app and

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<v Speaker 3>leave now, you could be allowed to return legally. Do

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<v Speaker 3>what's right. Leave now. Under President Trump America's laws, border

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<v Speaker 3>and families will be protected. Sponsored by the United States

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<v Speaker 3>Department of Homeland Security,