1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. 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How did you surmise the plan 32 00:01:52,760 --> 00:01:55,240 Speaker 1: to sorry well, music session. I'm gonna tie this into 33 00:01:55,280 --> 00:01:56,280 Speaker 1: photography now. 34 00:01:56,480 --> 00:02:00,240 Speaker 2: Again it's the same formula. I'm a photographer with the 35 00:02:00,240 --> 00:02:04,080 Speaker 2: formula of music artists. So again I watch Metro Star, Butuminati, 36 00:02:04,120 --> 00:02:06,200 Speaker 2: I watch Future Star, free bands, I watch all the 37 00:02:06,240 --> 00:02:08,840 Speaker 2: people start labels. And I always thought that that's the 38 00:02:08,880 --> 00:02:12,240 Speaker 2: next step. When you get a certain level of following 39 00:02:12,280 --> 00:02:14,720 Speaker 2: on your own brand or your own art form, now 40 00:02:14,760 --> 00:02:17,160 Speaker 2: you have to turn that into an empire. So my 41 00:02:17,200 --> 00:02:19,840 Speaker 2: first step was turned into cam Kirk Studios, a physical 42 00:02:19,880 --> 00:02:22,880 Speaker 2: space that you can go visit from Camp Kirk Studios. 43 00:02:22,919 --> 00:02:26,160 Speaker 2: I'm like, all right, that serves Atlanta local community. We're 44 00:02:26,200 --> 00:02:28,480 Speaker 2: going to open up more locations around the world. But 45 00:02:28,520 --> 00:02:29,120 Speaker 2: that's that. 46 00:02:29,880 --> 00:02:30,079 Speaker 1: Now. 47 00:02:30,160 --> 00:02:32,960 Speaker 2: What's the way that I can make money or grow 48 00:02:33,080 --> 00:02:35,280 Speaker 2: with the next generation of people that want to be me, 49 00:02:35,840 --> 00:02:36,919 Speaker 2: you know, that want to look. 50 00:02:36,840 --> 00:02:37,200 Speaker 1: Up to me. 51 00:02:37,680 --> 00:02:40,040 Speaker 2: I always think that there's multiple ways you can monetize 52 00:02:40,040 --> 00:02:42,840 Speaker 2: a following. A lot of times people only monetize in 53 00:02:42,880 --> 00:02:45,760 Speaker 2: the way of their fans. They don't always think of 54 00:02:45,800 --> 00:02:48,120 Speaker 2: ways to monetize in a way of people that believe 55 00:02:48,160 --> 00:02:50,360 Speaker 2: in you and will pay to be you. And I 56 00:02:50,400 --> 00:02:52,840 Speaker 2: think that that's a formula that a lot of music 57 00:02:52,919 --> 00:02:55,919 Speaker 2: artists just miss out on, because so many music artists 58 00:02:55,960 --> 00:02:59,079 Speaker 2: could be having their own recording studio that people pay record, 59 00:02:59,120 --> 00:03:01,240 Speaker 2: that people will pay to record that future studio if 60 00:03:01,240 --> 00:03:03,880 Speaker 2: it was open to the public studio. If they go 61 00:03:03,919 --> 00:03:05,680 Speaker 2: in there and see his plaques on the wall, they 62 00:03:05,760 --> 00:03:07,880 Speaker 2: think they wouldn't be like I want to record with 63 00:03:07,960 --> 00:03:10,639 Speaker 2: future records. He could make millions all over the world. 64 00:03:10,760 --> 00:03:13,960 Speaker 2: But it's a studio franchise, you know what I mean? Like, 65 00:03:14,160 --> 00:03:16,359 Speaker 2: I think Floyd is doing it now with his boxing gyms. 66 00:03:16,360 --> 00:03:19,239 Speaker 2: It's like you create something that people can do. So 67 00:03:19,600 --> 00:03:21,760 Speaker 2: for me, my studio was part of that because now 68 00:03:21,760 --> 00:03:23,919 Speaker 2: people can shoot in the same place that I shoot. 69 00:03:24,200 --> 00:03:26,959 Speaker 2: So where I shot gd's book cover, you can shoot 70 00:03:27,040 --> 00:03:29,440 Speaker 2: right there at the same place, same equipment. That was 71 00:03:29,480 --> 00:03:32,960 Speaker 2: one and the next part was my label, Collective Gallery. 72 00:03:33,440 --> 00:03:37,600 Speaker 2: So that came from marketing propaganda type of thing. That's 73 00:03:37,640 --> 00:03:40,040 Speaker 2: just truthfully what it is. It's propaganda. I could have 74 00:03:40,040 --> 00:03:42,280 Speaker 2: called it a photography agency, but that's boring. You already 75 00:03:42,320 --> 00:03:44,760 Speaker 2: heard of it that that exists. It's not a photography agency. 76 00:03:44,800 --> 00:03:47,240 Speaker 2: We're a label with just like you see we just 77 00:03:47,320 --> 00:03:50,040 Speaker 2: like Death Row with, just like TDE we just like 78 00:03:50,080 --> 00:03:53,360 Speaker 2: everything else. We're label and I'm going to take photographers 79 00:03:53,360 --> 00:03:57,960 Speaker 2: I believe in, sign them, financially, invest in them, and 80 00:03:58,000 --> 00:04:00,640 Speaker 2: help them become the biggest artist that they can be, 81 00:04:00,960 --> 00:04:03,360 Speaker 2: the same way someone has done that for us, or 82 00:04:03,400 --> 00:04:05,320 Speaker 2: someone has done that for Big Sean, someone has done 83 00:04:05,360 --> 00:04:08,320 Speaker 2: that for every of your favorite rappers. And it also 84 00:04:08,440 --> 00:04:11,280 Speaker 2: is a jab at the industry because when I was 85 00:04:11,360 --> 00:04:13,680 Speaker 2: coming up and I needed a team of support, I 86 00:04:13,720 --> 00:04:17,719 Speaker 2: did unconventionally reach out to certain labels, like why don't 87 00:04:17,760 --> 00:04:21,080 Speaker 2: y'all sign me like, I don't make music, but I'm 88 00:04:21,279 --> 00:04:25,159 Speaker 2: creating content and value around music industry. Why don't y'all 89 00:04:25,160 --> 00:04:27,440 Speaker 2: just sign me Like I'm doing brand deals with Nike, 90 00:04:27,520 --> 00:04:29,839 Speaker 2: I'm doing brand deals with everybody else. Y'all can monetize 91 00:04:29,920 --> 00:04:31,880 Speaker 2: me the same way if I had an engine and 92 00:04:31,960 --> 00:04:34,560 Speaker 2: it was too too far of a concept for a 93 00:04:34,600 --> 00:04:37,080 Speaker 2: lot of labels to understand. So then I was like, 94 00:04:37,120 --> 00:04:38,880 Speaker 2: I'm gonna do it, and I'm gonna show you. I'm 95 00:04:38,880 --> 00:04:41,520 Speaker 2: gonna show you. So in that first year, we signed 96 00:04:41,520 --> 00:04:44,880 Speaker 2: seven artists, seven photographers. I gave every photographer twenty thousand 97 00:04:44,880 --> 00:04:48,120 Speaker 2: dollars cash to invest in their career, and then we 98 00:04:48,160 --> 00:04:50,880 Speaker 2: got them when they got a team, We're gonna point 99 00:04:50,880 --> 00:04:52,800 Speaker 2: you in the right direction. We're gonna set you up 100 00:04:52,800 --> 00:04:56,840 Speaker 2: for brand deals, we're gonna expand your your capabilities. So 101 00:04:57,400 --> 00:05:00,560 Speaker 2: in that first year, we signed seven artists, potographer. I 102 00:05:00,560 --> 00:05:04,520 Speaker 2: gave every photographer twenty thousand dollars cash to invest in 103 00:05:04,560 --> 00:05:06,160 Speaker 2: their career, and then we guide them when they got 104 00:05:06,200 --> 00:05:08,880 Speaker 2: a team. We're gonna point you in the right direction, 105 00:05:08,960 --> 00:05:11,480 Speaker 2: We're gonna set you up for brand deals, We're gonna 106 00:05:11,560 --> 00:05:15,560 Speaker 2: expand your your capabilities. So like one of my photographers 107 00:05:15,640 --> 00:05:18,599 Speaker 2: name is Screl Davis. He was doing mostly photography. I 108 00:05:18,640 --> 00:05:20,719 Speaker 2: was like, yeah, you should expand it to video. First 109 00:05:20,720 --> 00:05:23,280 Speaker 2: project I gave him under the labels Cardi B did 110 00:05:23,279 --> 00:05:26,120 Speaker 2: the documentary with Cardi B for Up Music Video. So 111 00:05:26,160 --> 00:05:28,799 Speaker 2: it's like, now you're think of yourself as a director, 112 00:05:28,920 --> 00:05:31,520 Speaker 2: not just a photographer. So now that opened up a 113 00:05:31,520 --> 00:05:34,120 Speaker 2: whole nother revenue stream for him. And then when you're 114 00:05:34,200 --> 00:05:36,200 Speaker 2: on set, we're gonna give you the same formula. Somebody's 115 00:05:36,200 --> 00:05:37,719 Speaker 2: gonna be there to take a photo of you on 116 00:05:37,880 --> 00:05:40,200 Speaker 2: set so you can post this and show the world 117 00:05:40,200 --> 00:05:43,159 Speaker 2: that you're here. That led to him getting brand deals. 118 00:05:43,160 --> 00:05:46,920 Speaker 2: He done brand deals with Baccarty where he's in front 119 00:05:46,960 --> 00:05:49,760 Speaker 2: of the camera holding a bottle Baccarty like things like that. 120 00:05:49,800 --> 00:05:51,880 Speaker 2: It's like, that's how we gearing it up because you 121 00:05:51,920 --> 00:05:55,400 Speaker 2: don't want to just make money off photography. You actually can't, 122 00:05:55,560 --> 00:05:57,560 Speaker 2: in my opinion this day and age, just make money 123 00:05:57,560 --> 00:06:00,280 Speaker 2: off one way. You gotta monetize the whole brand. So 124 00:06:00,839 --> 00:06:02,560 Speaker 2: that's what we do. And it's a little jab at 125 00:06:02,560 --> 00:06:05,359 Speaker 2: the industry because I think the New Age label should 126 00:06:05,360 --> 00:06:08,839 Speaker 2: include all forms of creativity and not just music. 127 00:06:10,080 --> 00:06:12,240 Speaker 1: Does the twenty thousand come with a start git as 128 00:06:12,279 --> 00:06:13,480 Speaker 1: far as equipment. 129 00:06:14,080 --> 00:06:15,960 Speaker 2: You probably wouldn't get signed to my label if you 130 00:06:16,000 --> 00:06:17,640 Speaker 2: don't have equipment already. 131 00:06:17,720 --> 00:06:19,599 Speaker 1: Like this stuff that you put you look at and 132 00:06:19,600 --> 00:06:22,279 Speaker 1: say like, all right, that's cool, but this is actually 133 00:06:22,320 --> 00:06:23,040 Speaker 1: what you should. 134 00:06:22,880 --> 00:06:25,200 Speaker 2: Yeah, we guide them on what the money can be 135 00:06:25,279 --> 00:06:27,359 Speaker 2: used for. So the first ten thousand is put in 136 00:06:27,400 --> 00:06:31,200 Speaker 2: your pocket. Just get out of the need to be 137 00:06:31,320 --> 00:06:33,320 Speaker 2: in service. So a lot of photographer right now just 138 00:06:33,360 --> 00:06:36,400 Speaker 2: service providers. That's what pays their bills. They don't know 139 00:06:36,440 --> 00:06:38,920 Speaker 2: how to make enough money to turn down the job 140 00:06:39,080 --> 00:06:41,200 Speaker 2: or the guide their career in a certain direction, which 141 00:06:41,240 --> 00:06:43,320 Speaker 2: is real. It just is what it is. So this 142 00:06:43,360 --> 00:06:45,520 Speaker 2: is a little cushion money first put in your pocket. 143 00:06:45,839 --> 00:06:48,320 Speaker 2: So now you can start to think more clearly about 144 00:06:48,640 --> 00:06:50,680 Speaker 2: the decision or the job you're going to take next, 145 00:06:50,760 --> 00:06:53,359 Speaker 2: and how does that actually help you tell the story 146 00:06:53,400 --> 00:06:55,719 Speaker 2: you want to tell for your career, which is like 147 00:06:55,760 --> 00:06:58,039 Speaker 2: a luxury that I feel like I have now, Like 148 00:06:58,080 --> 00:07:00,120 Speaker 2: I pick up the camera maybe five ten times the 149 00:07:00,200 --> 00:07:02,240 Speaker 2: year now, and it's all like, oh, I want to 150 00:07:02,279 --> 00:07:04,800 Speaker 2: do that, that's dope, that's gonna look good. If I 151 00:07:04,800 --> 00:07:06,640 Speaker 2: don't want to do it, I don't do it. So 152 00:07:06,800 --> 00:07:08,400 Speaker 2: the first part of money is just to give them 153 00:07:08,400 --> 00:07:11,760 Speaker 2: a little cushion the other tenants for a marketing investing 154 00:07:11,800 --> 00:07:14,520 Speaker 2: into a maybe an art show, a gallery, a product 155 00:07:14,520 --> 00:07:18,160 Speaker 2: if they want to sell, merge a book or like whatever. Prince, 156 00:07:18,800 --> 00:07:20,480 Speaker 2: it's like it guides you in that way. And then 157 00:07:20,520 --> 00:07:22,640 Speaker 2: we also go and help you get jobs or connect 158 00:07:22,680 --> 00:07:24,440 Speaker 2: you with brands and say you're going to do this, 159 00:07:24,520 --> 00:07:27,880 Speaker 2: negotiate on your behalf, give you ilegal to make sure 160 00:07:27,680 --> 00:07:29,560 Speaker 2: you're buttoned up and stuff like that. 161 00:07:30,040 --> 00:07:31,520 Speaker 1: And then you get a percentage of the deal. 162 00:07:31,560 --> 00:07:34,120 Speaker 2: YEA, yeah, I get a percentage, just like a label. 163 00:07:34,360 --> 00:07:38,040 Speaker 3: An illegal alien from Guatemala charged with raping a child 164 00:07:38,040 --> 00:07:41,840 Speaker 3: in Massachusetts. An MS thirteen gang member from El Salvador 165 00:07:42,120 --> 00:07:46,240 Speaker 3: accused of murdering a Texas man of Venezuelan charged with 166 00:07:46,320 --> 00:07:50,200 Speaker 3: filming and selling child pornography in Michigan. These are just 167 00:07:50,280 --> 00:07:54,080 Speaker 3: some of the heinous migrant criminals caught because of President 168 00:07:54,080 --> 00:07:57,680 Speaker 3: Donald J. Trump's leadership. I'm Christine Noman, the United States 169 00:07:57,680 --> 00:08:03,040 Speaker 3: Secretary of Homeland Security. President Trump attempted illegal border crossings 170 00:08:03,080 --> 00:08:06,280 Speaker 3: are at the lowest levels ever recorded, and over one 171 00:08:06,360 --> 00:08:09,560 Speaker 3: hundred thousand illegal aliens have been arrested. If you are 172 00:08:09,640 --> 00:08:13,560 Speaker 3: here illegally, your next you will be fine nearly one 173 00:08:13,600 --> 00:08:18,160 Speaker 3: thousand dollars a day. Imprisoned and deported, you will never return. 174 00:08:18,480 --> 00:08:21,520 Speaker 3: But if you register using our CBP home app and 175 00:08:21,600 --> 00:08:25,000 Speaker 3: leave now, you could be allowed to return legally. Do 176 00:08:25,080 --> 00:08:30,160 Speaker 3: what's right. Leave now. Under President Trump America's laws, border 177 00:08:30,360 --> 00:08:33,360 Speaker 3: and families will be protected. Sponsored by the United States 178 00:08:33,400 --> 00:08:34,400 Speaker 3: Department of Homeland Security,