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Speaker 1: Season two of the Black Tech Green Money Podcast is

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Speaker 1: brought to you by Lexus, who goes all in the craft,

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Speaker 1: a perfect package of style and performance with the new

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Speaker 1: Lexus I S, A well appointed cabin and available track

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Speaker 1: tune V six helped make the new I S V

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Speaker 1: Luxury Sports to then experience Amazing at your Alexis Dealer,

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Speaker 1: Afro Tech, Oakland, California. Tracy Oliver's executive producer, show runner

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Speaker 1: and director for b E t S First Wives Club,

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Speaker 1: writer of the movie Girls Trip, which exceeded a hundred

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Speaker 1: million dollars at the box office, propelling the film career

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Speaker 1: Tiffany Hattis, and she collade with Thesta Ray on Awkward

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Speaker 1: Black Girl to hit YouTube show. She's on stage discussing

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Speaker 1: turning Hollywood knows into box office and small screen wins,

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Speaker 1: and Hollywood doesn't think audiences want to see quality content

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Speaker 1: featuring black women. She's proven to them that we do

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Speaker 1: all right. When I came out of film school, black

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Speaker 1: women just were not on TV and lead roles, and

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Speaker 1: so people were constantly telling me, if you want to work,

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Speaker 1: stop writing about black women. And then that was literal

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Speaker 1: advice I got from a producer was if you you're

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Speaker 1: a good writer, but if you want to get hired,

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Speaker 1: like you have to show that you can write non

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Speaker 1: black characters because no one's making that. And I was

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Speaker 1: just like, nah, I'm not doing that. So I gone

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Speaker 1: to undergrad with Issa Ray and we talked about doing

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Speaker 1: a web series. We talked about doing something, you know,

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Speaker 1: like an awkward Black Girl, and we talked to a

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Speaker 1: couple of people in the industry and they were like,

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Speaker 1: there's no audience for that, it can't work, and also

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Speaker 1: telling Issa she doesn't look like a star, and I

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Speaker 1: knew that wasn't true. She knew that wasn't true. So

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Speaker 1: we decided to just go do it. And the first

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Speaker 1: couple episodes, I don't know if you guys have seen it,

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Speaker 1: I mean, they look pretty boo leg they're they're cheap,

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Speaker 1: and they're really you know, thrown together and kind of

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Speaker 1: unprofessional looking. But it was because we had no money

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Speaker 1: and no resources. But people still laugh and people still

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Speaker 1: thought Issa was funny and the show had something to offer,

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Speaker 1: so we just kept doing it, and then eventually we

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Speaker 1: did like a It was a Kickstarter campaign and East

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Speaker 1: and I thought we were going to raise ten thousand

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Speaker 1: dollars and then people all over just started putting in

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Speaker 1: money and then we raised over fifty with then like

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Speaker 1: a week, and I just couldn't believe that so many

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Speaker 1: people were clamoring for it. And that was the first

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Speaker 1: time that I realized that the Hollywood gatekeepers had it

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Speaker 1: all wrong. The audiences did want to see black women

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Speaker 1: and women of color on TV and in movies and

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Speaker 1: just in pop culture. They just they were wrong because

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Speaker 1: we were seeing directly, you know, from the excitement enthusiasm

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Speaker 1: peole were giving us that they wanted it. And that

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Speaker 1: was kind of the big turning point for us because

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Speaker 1: right after that, HBO and other places started saying, Okay, well,

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Speaker 1: maybe we'll take a meeting with you. But that was

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Speaker 1: the beginning of it. And how do we just said,

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Speaker 1: you know what, you're right, we'll give it up. I

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Speaker 1: don't know if that would have happened. So sometimes you

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Speaker 1: have to tell people know, I'm gonna go do it

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Speaker 1: and then show them there's audience. And that literally changed

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Speaker 1: everything for us. I'm will Lucas, this is black Tech,

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Speaker 1: Green money. I'm going to introduce you to some of

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Speaker 1: the biggest names, some of the brightest minds and brilliant ideas.

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Speaker 1: If you're black in building for simply using tech to

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Speaker 1: secure your back, this podcast is for you. As one

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Speaker 1: of Corporate America's youngest executives the Tabio, Samuels has helped

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Speaker 1: some of the world's big his companies, including Walmart, Chrysler,

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Speaker 1: the NBA, and Johnson and Johnson, build their brands and

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Speaker 1: help them connect with consumers. Previously at Urban one, where

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Speaker 1: he ran Global Grind, Hello Beautiful dot com, News one

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Speaker 1: dot Com dot Com, Adam Noir dot Com and more,

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Speaker 1: He's now co head of Revote Media and TV. Did

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Speaker 1: his multimedia network, I asked to TiVo. With all the

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Speaker 1: culture we move on social media, TV and in movies,

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Speaker 1: how do we finally capitalize on us? For too long,

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Speaker 1: talent in our community hasn't been paid. How do we

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Speaker 1: change that? Yeah? Man, That's been something that I've been

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Speaker 1: looking at for a long time. Even when I was

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Speaker 1: at Urban one and Interactive One. Was actually trying to

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Speaker 1: see if we could leverage Black Planet, which still exists,

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Speaker 1: to be a platform for black creator creators to launch ideas,

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Speaker 1: help them own them legally and do all of the

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Speaker 1: things they needed to do around them legally. Before they

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Speaker 1: gave him out to the world. Wasn't able to pull

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Speaker 1: that off, but I think I learned a couple of

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Speaker 1: things in the process. Um, it is incredibly difficult to

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Speaker 1: try to trademark or capitalize off of catch phrases or hashtags.

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Speaker 1: Those are things that we are doing every day in

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Speaker 1: our sleep, and it's just much more difficult to monetize them.

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Speaker 1: You have to really be thinking about what is the

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Speaker 1: product or the end product of whatever it is that

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Speaker 1: your idea that you're creating. Um, And I think you've

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Speaker 1: got to really do your best to think about how

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Speaker 1: you monetize it before you give it to the world.

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Speaker 1: I think so often people just throw it out into

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Speaker 1: the world and hope that they go viral and then

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Speaker 1: try to follow up on that success. But um, it's

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Speaker 1: hard to go viral once, let alone to three times.

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Speaker 1: And so having a clear plan for monetization, being clear

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Speaker 1: about the thing that you're about to put into the

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Speaker 1: world to try to go viral. Is that just marketing

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Speaker 1: for a bigger product and a bigger idea? Is it

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Speaker 1: just phase one into a bigger thing that you would

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Speaker 1: then follow up with. But I think people got to

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Speaker 1: be pretty clear about their strategy before they launch and

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Speaker 1: give things into the world. And so my recommendation would

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Speaker 1: be again, it's out about the hashmart hash tag or

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Speaker 1: a catch phrase. It's about real products, real ideas, UM,

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Speaker 1: real thoughts UM. Thinking about those things, how do we

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Speaker 1: monetize them before having a plan for monetization, before we

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Speaker 1: give them to the world. Yeah, when when you look

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Speaker 1: at the work you've done UM in your career, and

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Speaker 1: I like to look at like what Steve Style is

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Speaker 1: doing today, like you know, creating avenues where we can

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Speaker 1: capitalize on our culture. UM. I get that big companies

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Speaker 1: have maybe not historically, but in the last few decades

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Speaker 1: seeing the value in taking advantage of us and maybe

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Speaker 1: maybe it is historical, right, And but what do you

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Speaker 1: think it is that we might have missed in that value?

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Speaker 1: Is it simply that we haven't owned the channels and

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Speaker 1: therefore couldn't take advantage of it. Yeah. I think there's

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Speaker 1: two things. One, I don't think we understand the value

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Speaker 1: chain and how to capture and extract value out of

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Speaker 1: that value chain. And the two I think we are

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Speaker 1: often too short excited because we come from a position

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Speaker 1: of lack. We will trade in UM. The bigger, long

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Speaker 1: term ways to generate wealth for immediate cash. So I'll

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Speaker 1: give you an example on the second one. So right

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Speaker 1: now I'm in a deal negotiating with this very very young,

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Speaker 1: intelligent brother, and UM put a deal on the table

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Speaker 1: that says, Okay, look, we're gonna pay you this amount

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Speaker 1: of money for every episode. But there's upside. I gave

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Speaker 1: him upside for advertisers, gave him ownership on the back

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Speaker 1: end um things that I thought could help them build

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Speaker 1: wealth over the long run. Well, you know, all the

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Speaker 1: big guys have now seen him, They have their eyes

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Speaker 1: on him, and so they tossing him a bag. That

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Speaker 1: bag is bigger than the fee I was paying him,

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Speaker 1: but it does not have the upside for advertising, and

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Speaker 1: it does not have ownership on the back end. Well,

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Speaker 1: guess what we're gonna land. I'm gonna end up paying

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Speaker 1: him cash and he's gonna miss out on all those

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Speaker 1: other things because that's where his priority was. Right So,

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Speaker 1: I didn't want to play that game. But in order

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Speaker 1: to compete with the big guys who were just throwing

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Speaker 1: him pennies to them, it's real money to me, UM,

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Speaker 1: I then have to match that offer, which means taking

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Speaker 1: off all of the things that would have had allowed

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Speaker 1: them to have real upside and build real wealth in

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Speaker 1: the in the long run. And so just the inability

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Speaker 1: to kind of have that long term visioning, the inability

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Speaker 1: to have that long term thinking, um, and to make

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Speaker 1: a real bet on yourself. I think we missed that

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Speaker 1: quite often again because we're coming from a position of

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Speaker 1: black we need the money or the cash now, whatever

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Speaker 1: that is. I think the other thing is again just

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Speaker 1: not understanding the total value chain. So I think it's

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Speaker 1: like a big Sean song right now where he talks

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Speaker 1: about like, look these players who are making thirty five

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Speaker 1: million dollars a year. That means that the owners somebody's

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Speaker 1: making a billion in order to pay thirty five, right,

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Speaker 1: And so I think that's the other key piece of

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Speaker 1: it force, which is, um, we don't see the entire

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Speaker 1: value chain. We just see the money we're getting. We

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Speaker 1: don't see that the total value that's being created as

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Speaker 1: a billion dollars, and then they're not working on ways

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Speaker 1: to create, uh, ways to capture more of that billion dollars.

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Speaker 1: You see people in the past did it like masterp

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Speaker 1: uh so I was thinking about, right, So we have

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Speaker 1: people who have who have broken out and said, you

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Speaker 1: know what, I don't just want this check. I'm gonna

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Speaker 1: capture more value. Um, it's those models that we need

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Speaker 1: to be learning from going forward. But we're still pretty

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Speaker 1: new to that game. But so to his point, and

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Speaker 1: I don't know his situation, but you said this clearly

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Speaker 1: clear we come from by and large, when you getting

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Speaker 1: opportunities like this, perhaps you may come from a background

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Speaker 1: of lack and you you can't make those long term

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Speaker 1: decisions because mama got to eat right now. And so

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Speaker 1: what is if I'm asking you to save the world

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Speaker 1: and with this question, but like, what do we do

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Speaker 1: in this community so that we can afford to think

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Speaker 1: long term? Yeah? So I think there's two things. I

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Speaker 1: think one of the first piece of just education, So

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Speaker 1: educating ourselves on the total value chain, trying to make

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Speaker 1: sure that we extract all the value that we can,

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Speaker 1: understanding the difference between cash now and real wealth later,

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Speaker 1: ownership like ownership and equity versus cash. I think there's

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Speaker 1: an education thing, um that we absolutely should be doing

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Speaker 1: for ourselves. But then also I just believe in emazing right.

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Speaker 1: So people will talk about like it's it's hard to

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Speaker 1: make the first million, the next million after that becomes easy.

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Speaker 1: So even if you have to trade off in the

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Speaker 1: short term, Okay, I'm gonna trade off that equity to

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Speaker 1: get this larger cash bag because this is what my

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Speaker 1: family needs in this moment right now. Having a plan

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Speaker 1: for how you then take that cash and don't again

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Speaker 1: go just splurge on it and buy new cars and

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Speaker 1: new gear and all of that stuff. But how do

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Speaker 1: you then take some of that cash and invest it

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Speaker 1: in something so that you again have ownership and equity,

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Speaker 1: maybe not in the thing that you created, but you

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Speaker 1: have ownership and equity somewhere else real estate, stocks, etcetera.

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Speaker 1: So that you can start to build wealth, which will

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Speaker 1: then allow you to make real decisions in the future.

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Speaker 1: I'm a huge believer like in this notion of like freedom.

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Speaker 1: I want to spend my entire life being the freest

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Speaker 1: version of myself, and wealth gives you freedom like no other.

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Speaker 1: And so take the cash, find a way to build

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Speaker 1: wealth so that you can be free and make decisions

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Speaker 1: that are no longer driven by necessity and lack, but

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Speaker 1: they're driven by I just don't want to do it

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Speaker 1: because I don't have to, because I don't want to,

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Speaker 1: you know, what I mean, like, we have to invest

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Speaker 1: in ourselves and invest in our future. UM. I was

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Speaker 1: listening to an interview and you talked about your experience

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Speaker 1: at Global You and Detroit and I and I think

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Speaker 1: a lot about We've been having these conversations in the

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Speaker 1: Afro tech world. There's a world outside of Silicon Valley.

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Speaker 1: But there's you know, tech and media and business happening

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Speaker 1: all over the world in communities that we are in.

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Speaker 1: And what what about Detroit? It's maybe more broadly the

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Speaker 1: Midwest has been overlooked with regards to their contribution to

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Speaker 1: the culture because I'm from Ohio. So I'm I'm from

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Speaker 1: forty five minutes out of Detroit and Toledo, Ohio. And

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Speaker 1: I think a lot about you know, the perspectives I

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Speaker 1: saw growing up being in the Rust Belt manufacturing, automotive

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Speaker 1: and etcetera. That's that's a perspective on the world right.

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Speaker 1: And I wonder what your experience was like running Global

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Speaker 1: You that Detroit office and what unique value you saw

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Speaker 1: the Midwest brought to the conversation. Yeah, I thought living

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Speaker 1: in Detroit was amazing. Man, Like how the Detroit you get? Um,

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Speaker 1: you know, they always talk about real diamonds come from

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Speaker 1: cold's going through the fire. You know what I mean?

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Speaker 1: Like that is what Detroit is. Detroit's contribution to this world,

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Speaker 1: whether it be music, how the motive you name it

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Speaker 1: has been huge. I think, Um, we don't get to

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Speaker 1: hear a lot about that story for a couple of reasons. Um. One,

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Speaker 1: just the way that we function. Culture moves from the

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Speaker 1: outside in, so culture we tend to we get used

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Speaker 1: to culture starting in l A or New York and

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Speaker 1: moving inside. Um. And so that's just the places that

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Speaker 1: we look to for creativity and and and creation. Um.

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Speaker 1: But I do think there's a dope creative community in

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Speaker 1: Detroit that folks aren't necessarily looking at that they should be.

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Speaker 1: The other thing is just where the media platforms live

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Speaker 1: and exist. So again, so often those media platforms are

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Speaker 1: in California and New York. People, you know, what's the

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Speaker 1: black owned media company in Detroit where you can really

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Speaker 1: tell the Detroit story that exists. I think that stuff

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Speaker 1: is true for other places like Atlanta right now or

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Speaker 1: the Bay Area right now. You know what's happened is

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Speaker 1: when you and I were growing up, and I'm sure

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Speaker 1: I'm older than you. Um, we when we before the Internet,

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Speaker 1: each geography had such distinctness to themselves. They had distinctness

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Speaker 1: in the way that they moved, they had you know,

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Speaker 1: in the Bay Area they were doing Hi fi right,

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Speaker 1: which nobody else was doing right. Um. In Atlanta, we

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Speaker 1: had trapped and so people had different language, they had

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Speaker 1: different movement, they had all of that stuff was different. Well,

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Speaker 1: now with the invention of the Internet, and now that

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Speaker 1: we're all here, everybody is coming to the mushy middle,

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Speaker 1: and so you start to miss some of that like locality,

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Speaker 1: um specific um culture that was creating at a local level.

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Speaker 1: And so with nobody there telling their stories, amplifying their stories,

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Speaker 1: it stays kind of hidden and missed while we all

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Speaker 1: kind of gravitate to the kind of top, mushy middle.

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Speaker 1: And so I think that's the biggest thing that needs

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Speaker 1: to happen. Like we're seriously looking at setting up shop

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Speaker 1: in Atlanta because we see it as the black Hollywood.

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Speaker 1: Nobody's telling their stories, and we think there's a huge

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Speaker 1: opportunity to kind of go to Atlanta um and build

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Speaker 1: a dope relationship there. I see the same type of

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Speaker 1: opportunity for people who could be interested in Detroit lots

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Speaker 1: of dope creatives, lots of dope work, lots of dope

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Speaker 1: history just waiting for someone to come in and mind

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Speaker 1: it and not minded in a way that's culture voltashy,

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Speaker 1: but minded in a way that then gives it back

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Speaker 1: to the culture while finding ways to pour back into Detroit. So,

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Speaker 1: since you um started that revolt, one of your roles

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Speaker 1: was to acquire content, right, and so, UM, is it

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Speaker 1: that you've found a star on YouTube, a rising talent,

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Speaker 1: and you want to put money behind their vision or

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Speaker 1: is it that you know, somebody went and you know,

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Speaker 1: bought a bunch of cameras and you know, built a

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Speaker 1: production company and they're sending you demo tapes, Like, how

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Speaker 1: does that work? Yeah, we're we're we're well, we're basically

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Speaker 1: open to looking at both. I will tell you that

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Speaker 1: right now, I am very focused on talent centered production.

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Speaker 1: That I think that you know, who's breaking through right

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Speaker 1: now is not ABC, CBS, Fox, Those aren't the breakthroughs.

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Speaker 1: Who's breaking through is will Smith, Hardy b uh Diddy. Right,

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Speaker 1: those people have larger followings than any other cable network.

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Speaker 1: They have better engagement than any other cable network. And

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Speaker 1: so finding talent who can pool focus on a camera,

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Speaker 1: entertain a camera, but then also bring a large engaged audience.

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Speaker 1: That's really where we're looking. And so sometimes we'll find

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Speaker 1: that talent and build a show around them. Sometimes that

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Speaker 1: talent will already come with the show and we will collaborate.

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Speaker 1: We're actually getting ready to launch this weekend. UM Jim Jones,

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Speaker 1: a new weather show with Jim Jones. Jim Jones has

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Speaker 1: been doing this weather show for two years right. What

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Speaker 1: he doesn't have, which is what we bring, which is

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Speaker 1: production capability, storytelling capability. We bring that, but Jim has

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Speaker 1: an audience and he's hello good in front of a camera,

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Speaker 1: and so we're gonna collaborate to make magic and so

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Speaker 1: we're willing to do it that way. We're willing to

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Speaker 1: start with people from scratch. The deal I'm talking about

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Speaker 1: is a deal where we're literally starting from a development

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Speaker 1: standpoint from scratch. So we're open to either situation. The

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Speaker 1: hard part is finding super dope talent who can entertain

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Speaker 1: a camera by themselves if need be, who have really

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Speaker 1: large engaged audiences that will follow them where they go. UM,

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Speaker 1: that's the hard part, and that's what we're focused on.

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Speaker 1: How much of um. Your acquisition of content is like

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Speaker 1: you know is let's say if you're if you're a

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Speaker 1: music executive, It's like this person may not have sold,

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Speaker 1: you know, ten thousand records out of their trunk, they

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Speaker 1: may not have a bunch of hits on their Spotify,

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Speaker 1: but this there's a star quality about them that I

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Speaker 1: and you believe. Right, So how much of your acquisition

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Speaker 1: of talent um might come without having that huge and

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Speaker 1: gage audience, but there's something about this person you gotta

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Speaker 1: you gotta bring them over to the Revolt family. Yeah,

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Speaker 1: for me, there always has to be that proofpoint of talent,

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Speaker 1: of talent being able to attract an audience somehow um

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Speaker 1: right now, just because it is so hard to break through.

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Speaker 1: But what I'm saying is you don't have to be

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Speaker 1: the New York Times. You just got to be the

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Speaker 1: New York Times of your scene. Right. So we're going

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Speaker 1: into Atlanta. Uh, I'm not looking for people who the

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Speaker 1: whole world knows. But if Atlanta knows you, and if

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Speaker 1: Atlanta show up, like if Atlanta gives you respect, then

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Speaker 1: it's like, okay, we can build with this. So there

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Speaker 1: still has to be a proof point that you can

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Speaker 1: UM bring audiences in and engage audiences, but it just

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Speaker 1: doesn't have to be on the same scale as a

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Speaker 1: Google or Facebook or Netflix might be looking at. I'm

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Speaker 1: looking at people who are authentic with the culture. I'm

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Speaker 1: looking for people who have real relationships with the culture.

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Speaker 1: And if you can prove that the culture will move

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Speaker 1: when you show up, then those are the type of

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Speaker 1: people I want to be in business with. Season two

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Speaker 1: of the Black Tech Green Money Podcast is brought to

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Speaker 1: you by Lexus in the new Lexus I S with

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Speaker 1: an available track tune, visa sending, and responsive handling. The

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Speaker 1: new I S went all in to deliver you style

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Speaker 1: and performance. See how when you experience amazing at you,

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Speaker 1: Alexis Dealer. You've seen the news. We're cutting the court

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Speaker 1: all across America. You can get Netflix, Hulu, Amazon all

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Speaker 1: without a cable provider. But Revolt TV is on cable.

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Speaker 1: Puff that in the top of You'll have to see

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Speaker 1: something We're missing. There's got to be a strategy there,

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Speaker 1: and I'm curious the Tavo speaks on it. So the

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Speaker 1: way that I would say it is UM broadcast is

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Speaker 1: the past time now and streaming is the future. And

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Speaker 1: so you know. You see, we just did a deal

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Speaker 1: with Comcast to broaden our distribution. So UM, the linear

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Speaker 1: space for us is a very real space. We will

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Speaker 1: continue to program in that space and deliver for people

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Speaker 1: on the big screen in their homes. But without question,

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Speaker 1: we know that the future is streaming. The future is

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Speaker 1: programming to mobile phones and tablets. Every time we talk

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Speaker 1: to our audience, Jen Y gen Z and we tell

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Speaker 1: them that we're working on things longer than ten minutes,

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Speaker 1: their nose turn up and they get frush, right, So

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Speaker 1: it's it's it's, it's, it's it's for us. It will

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Speaker 1: actually end up being quite a different product that we

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Speaker 1: end up UM producing for streaming. UM for linear, I'm

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Speaker 1: looking at thirty minute, sixty minute, ninety minute shows. For digital,

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Speaker 1: I'm looking at being best in the world at premium

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Speaker 1: short form video because that's what you know, why gen

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Speaker 1: Z wants, and so we have to do both, UM,

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Speaker 1: and that's why it's important for us to do deals

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Speaker 1: like the Comcast deal, because it gives us the revenue

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Speaker 1: to them begin to program in these different ways, in

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Speaker 1: these different formats, because the audience is looking for something

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Speaker 1: different in each space. So I guess more fundamental questions

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Speaker 1: is how big can a black network get? Right? This

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Speaker 1: is so this you are unapologetically hip hop, right, so, um,

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Speaker 1: what does the role map look like for a Revolt

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Speaker 1: to be the next CBS? Right, and not to say

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Speaker 1: that like what is to be that big? I mean like, yeah,

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Speaker 1: what is it? How big can this? Yeah? Yeah? Yeah?

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Speaker 1: So I think it's really difficult. My real answers, I

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Speaker 1: think it's really difficult for a black network to scale. Um,

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Speaker 1: I've said this before, but ultimately it's the game is

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Speaker 1: not built for us to succeed. So if you are

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Speaker 1: a black network focused on black audiences, it means that

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Speaker 1: the content that you create is for fifteen percent of

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Speaker 1: the world, right cent of the US, which is tough

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Speaker 1: because you're up against CBS, ABC who are creating content

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Speaker 1: for a hundred percent of the US. And the business

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Speaker 1: problem is that even though we are both focused on

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Speaker 1: reaching different sized audiences, the cost of creating content for

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Speaker 1: those audiences doesn't change. So a good movie on TV

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Speaker 1: for CBS is gonna cost the same amount of money

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Speaker 1: that a good for CBS who's going out there a

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Speaker 1: hundred percent of the US is gonna cost me the

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Speaker 1: exact same amount of money who might only be going

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Speaker 1: after fifteen percent of the US, right, and so just

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Speaker 1: their period, I think the black business model breaks. And

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Speaker 1: so what I been saying and what we are doing

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Speaker 1: and what I've done is all of my previous companies

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Speaker 1: is you have to do it in a way that

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Speaker 1: skills for me. That answer is you do it all

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Speaker 1: the big mainstream companies are doing. We all see that

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Speaker 1: black folks are tuning into live black food. Folks consume

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Speaker 1: more content than everybody else, and the world consumes our

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Speaker 1: corner of view. And so you create content for Black America,

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Speaker 1: or you create content that is rooted in black culture,

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Speaker 1: but you have to create it for everybody. Meaning the

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Speaker 1: DJ is black, the first hundred people into the party

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Speaker 1: probably gonna be black. But you open to everybody coming

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Speaker 1: because that's the only way that you get scaled, that's

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Speaker 1: the only way that you get numbers, that's the only

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Speaker 1: way that you can really compete. And so I have

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Speaker 1: significant concerns for um black media companies who are focused

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Speaker 1: on black only because I think the game is rigged

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Speaker 1: and it's not necessarily built for us. The beauty of

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Speaker 1: revolt is again we are based on hip hop, right,

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Speaker 1: so our design target we talked about is being young, gifted,

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Speaker 1: and black. But we know that hip hop is the

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Speaker 1: number one thing being consumed across the world, and so

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Speaker 1: we can program to this audience but invite the world in.

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Speaker 1: That's how we will get scale, That's how we will

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Speaker 1: get numbers. That is the only way we will even

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Speaker 1: get close to being to someone like a CBS or

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Speaker 1: an MTV or some of those other folks. So you,

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Speaker 1: Revolt has seen to share successes and obviously is growing

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Speaker 1: quickly with the new Comcast Exfinity deal, um to be

431
00:22:27,320 --> 00:22:30,600
Speaker 1: sort of a mainstream network, and you kind of clarify

432
00:22:30,760 --> 00:22:33,520
Speaker 1: what the target is. And when I mean mainstream, I

433
00:22:33,560 --> 00:22:37,720
Speaker 1: mean that's probably that's how do we grow that? Right? Um?

434
00:22:38,480 --> 00:22:41,800
Speaker 1: Does it take having like what Netflix had was the

435
00:22:41,800 --> 00:22:44,879
Speaker 1: Orange is the New Black that helped Netflix scale? Like,

436
00:22:45,080 --> 00:22:49,720
Speaker 1: what does it take content wise for Revolt to have that? Yeah?

437
00:22:49,800 --> 00:22:52,160
Speaker 1: I think we we I think we need breakout content.

438
00:22:52,200 --> 00:22:54,800
Speaker 1: But I'm going to separate it from a show perspective.

439
00:22:55,160 --> 00:22:57,840
Speaker 1: I think that if you're an independent network, meaning you

440
00:22:57,880 --> 00:23:01,119
Speaker 1: are not housed inside of and be the Universal or

441
00:23:01,240 --> 00:23:04,440
Speaker 1: Viacom CBS, if you are out here by yourself, Um,

442
00:23:04,480 --> 00:23:07,479
Speaker 1: it is lonely, and it is difficult because again, you know,

443
00:23:07,480 --> 00:23:11,040
Speaker 1: when you compete against Viacom, CBS, they're aggregating ten networks

444
00:23:11,040 --> 00:23:13,479
Speaker 1: and you're you've got one. You're bringing one to the party, right,

445
00:23:13,720 --> 00:23:15,520
Speaker 1: so and everything. It's like you've got the water gun

446
00:23:15,520 --> 00:23:19,520
Speaker 1: and you're up against like these um, major nuclear weapons.

447
00:23:20,040 --> 00:23:23,040
Speaker 1: Um crap. I just actually lost what was what was

448
00:23:23,080 --> 00:23:25,480
Speaker 1: the fourth question? Do I need content? I got? I

449
00:23:25,520 --> 00:23:27,600
Speaker 1: got you, I got you. UM. So, I think if

450
00:23:27,640 --> 00:23:30,520
Speaker 1: you are an independent network, the key game that you're

451
00:23:30,560 --> 00:23:34,080
Speaker 1: playing is actually more about being a brand. It's about

452
00:23:34,160 --> 00:23:37,520
Speaker 1: building an identity feed. It is less about being a network,

453
00:23:37,600 --> 00:23:40,480
Speaker 1: but it's more about building a brand that audiences will

454
00:23:40,520 --> 00:23:43,240
Speaker 1: fall in love with and attached to, and then creating

455
00:23:43,640 --> 00:23:47,440
Speaker 1: multiple ways to monetize that brand, from merch, two events,

456
00:23:47,800 --> 00:23:51,440
Speaker 1: to content, to experiences, all of those things. So for us,

457
00:23:51,640 --> 00:23:53,800
Speaker 1: do I think it's about a hit show. I think

458
00:23:53,840 --> 00:23:55,800
Speaker 1: it could be a hit show, But for me, it's

459
00:23:55,800 --> 00:24:00,000
Speaker 1: really more about having hit moments as a brand, showing up, UM,

460
00:24:00,080 --> 00:24:02,879
Speaker 1: showing up in culture in a big way, UM, and

461
00:24:02,920 --> 00:24:04,720
Speaker 1: in a way that audiences can see kind of what

462
00:24:04,800 --> 00:24:07,600
Speaker 1: our brand value is, what our brand proposition is, and

463
00:24:07,640 --> 00:24:09,960
Speaker 1: how we stand for and represent the culture. So I

464
00:24:09,960 --> 00:24:12,119
Speaker 1: think those things will come from stuff like the Revolts

465
00:24:12,160 --> 00:24:14,080
Speaker 1: Summit that we're getting ready to have at the end

466
00:24:14,119 --> 00:24:16,919
Speaker 1: of October. Is that a hit show? No, but it

467
00:24:16,960 --> 00:24:19,760
Speaker 1: will absolutely be a hit moment for us, and that

468
00:24:19,800 --> 00:24:22,760
Speaker 1: will help the brand grow. I like what you're saying

469
00:24:22,800 --> 00:24:26,040
Speaker 1: about branding because I think about um, this mixed with

470
00:24:26,240 --> 00:24:28,120
Speaker 1: mixed in with what we're talking about with the masterp

471
00:24:28,240 --> 00:24:31,600
Speaker 1: and what Big Sean wrapped about, and and like, there's

472
00:24:31,640 --> 00:24:34,760
Speaker 1: somebody else. If I'm making this much, there's somebody else

473
00:24:34,800 --> 00:24:37,600
Speaker 1: making ten times that, twenty times at a hundred times that, right,

474
00:24:38,119 --> 00:24:42,320
Speaker 1: and so where is the space in media then media

475
00:24:42,359 --> 00:24:47,840
Speaker 1: slash technology for entrepreneurialism because I think about um with

476
00:24:47,880 --> 00:24:50,920
Speaker 1: what you're saying to the guy who you know didn't

477
00:24:50,920 --> 00:24:53,879
Speaker 1: take that or may not take the deal that's just

478
00:24:54,119 --> 00:24:58,440
Speaker 1: about future growth opportunity, but just wants to cash upfront.

479
00:24:58,680 --> 00:25:02,439
Speaker 1: I think about people like Ryan Leslie who dropped the album.

480
00:25:03,000 --> 00:25:06,280
Speaker 1: He's a hundred dollars and when he saw two thousand

481
00:25:06,280 --> 00:25:08,480
Speaker 1: of them, he got two hundred racks in the bank

482
00:25:08,480 --> 00:25:12,439
Speaker 1: now and and so, but he wasn't trying to serve,

483
00:25:13,080 --> 00:25:15,960
Speaker 1: you know, a global autor. He wanted his die hard fans,

484
00:25:16,280 --> 00:25:19,320
Speaker 1: the people who believed, who will pull out their TechBook,

485
00:25:19,359 --> 00:25:21,280
Speaker 1: pull out their cry to credit card, pull out their

486
00:25:21,400 --> 00:25:25,040
Speaker 1: cash app for a hundred dollar Ryan Leslie album. And

487
00:25:25,080 --> 00:25:26,920
Speaker 1: he's got two hundred thousand dollars in the bank because

488
00:25:26,920 --> 00:25:30,280
Speaker 1: he only two copies. And so where is the space

489
00:25:31,200 --> 00:25:38,120
Speaker 1: in video production for that type of entrepreneurialism? Mm hmm,

490
00:25:38,400 --> 00:25:41,159
Speaker 1: that's a good question. Um, So let me think about that.

491
00:25:41,200 --> 00:25:44,120
Speaker 1: I mean, so right now, I think in general, content creators,

492
00:25:44,119 --> 00:25:48,040
Speaker 1: specifically black content creators, are having a real moment again

493
00:25:48,080 --> 00:25:50,960
Speaker 1: the recognition that everybody from Netflix to f X to

494
00:25:51,080 --> 00:25:54,960
Speaker 1: ABC sees value in our stories, which means the market

495
00:25:55,040 --> 00:25:57,760
Speaker 1: for black stories is larger than it's ever been before.

496
00:25:58,280 --> 00:26:00,200
Speaker 1: And so I think if you're not in my position,

497
00:26:00,160 --> 00:26:03,400
Speaker 1: and you're not tied down to feeding um A network

498
00:26:04,119 --> 00:26:06,240
Speaker 1: seven three sixty five, but you have the opportunity to

499
00:26:06,320 --> 00:26:09,960
Speaker 1: sit back, curate, make dope stories. I think the opportunity

500
00:26:10,000 --> 00:26:12,639
Speaker 1: to sell those stories to all of the buyers in

501
00:26:12,640 --> 00:26:15,320
Speaker 1: the marketplace and create real competition there is a is

502
00:26:15,320 --> 00:26:18,080
Speaker 1: a very very real thing. I think the digital game

503
00:26:18,200 --> 00:26:21,240
Speaker 1: is is tough, man, It's tough. Um, if you're a company.

504
00:26:21,320 --> 00:26:24,720
Speaker 1: I think it's super tough if you're an individual. UM.

505
00:26:24,760 --> 00:26:27,240
Speaker 1: It takes so much typically to win if you're just

506
00:26:27,280 --> 00:26:29,760
Speaker 1: playing this digital game. And so for me, where I

507
00:26:29,760 --> 00:26:32,400
Speaker 1: think the real winners are gonna be our UM content

508
00:26:32,480 --> 00:26:37,400
Speaker 1: creators and talent. Like, as the world becomes more multicultural, UM,

509
00:26:37,480 --> 00:26:40,560
Speaker 1: they're always going to be looking for more black and

510
00:26:40,640 --> 00:26:45,560
Speaker 1: brown talent to feel their movies there, their their TV shows, etcetera.

511
00:26:45,840 --> 00:26:48,000
Speaker 1: And so those people who can be people who are

512
00:26:48,359 --> 00:26:53,240
Speaker 1: building companies around multicultural talent, building companies around creating dope

513
00:26:53,280 --> 00:26:56,520
Speaker 1: stories that can be sold to anybody, not just one person.

514
00:26:56,880 --> 00:26:58,560
Speaker 1: I think those are two of the ways that I

515
00:26:58,640 --> 00:27:01,280
Speaker 1: think that they're real opportuny in these And then again,

516
00:27:01,280 --> 00:27:02,960
Speaker 1: like there's this thing that like we're trying to do

517
00:27:03,000 --> 00:27:05,840
Speaker 1: as well, which is just recognizing that even content in

518
00:27:05,840 --> 00:27:08,840
Speaker 1: and of itself is just good marketing. And so how

519
00:27:08,840 --> 00:27:12,240
Speaker 1: do you create super dope content but that becomes ike

520
00:27:12,800 --> 00:27:15,280
Speaker 1: and you can build entire worlds around. So again, how

521
00:27:15,280 --> 00:27:16,960
Speaker 1: do I create content where I can then turn them

522
00:27:16,960 --> 00:27:19,879
Speaker 1: into events and merch and all of those things. I

523
00:27:19,880 --> 00:27:23,240
Speaker 1: think people who have that type of vision and understanding

524
00:27:23,640 --> 00:27:26,720
Speaker 1: UM have a huge opportunity UM in this world as well.

525
00:27:27,359 --> 00:27:30,399
Speaker 1: You know, you got me thinking about, um, what Ray

526
00:27:30,520 --> 00:27:33,520
Speaker 1: did with her show on YouTube before it was picked

527
00:27:33,600 --> 00:27:36,000
Speaker 1: up by a Netflix. And I don't know her whole

528
00:27:36,040 --> 00:27:38,840
Speaker 1: production story, but I'm would I imagine from the outside

529
00:27:38,840 --> 00:27:40,960
Speaker 1: looking in you might know more, not do, but please

530
00:27:41,000 --> 00:27:43,200
Speaker 1: do fill me in. But I think about somebody who

531
00:27:43,240 --> 00:27:45,920
Speaker 1: probably had two or three friends. One of them's got

532
00:27:45,920 --> 00:27:47,800
Speaker 1: a camera, one of them has got a little bit

533
00:27:47,840 --> 00:27:50,720
Speaker 1: of money or whatever, you know, to help her get lighting.

534
00:27:50,760 --> 00:27:54,040
Speaker 1: I don't know, but she put this show together around

535
00:27:54,119 --> 00:27:58,280
Speaker 1: her talent, put it on YouTube, marketed it and however

536
00:27:58,320 --> 00:28:02,520
Speaker 1: she marketed it and built a following. Is is the

537
00:28:02,560 --> 00:28:08,760
Speaker 1: growth of black networks like Revolt? How important is the

538
00:28:08,800 --> 00:28:11,720
Speaker 1: growth of black networks like Revolt to being able to

539
00:28:11,720 --> 00:28:17,000
Speaker 1: create more opportunities for the next Rays? Yeah? I mean

540
00:28:17,000 --> 00:28:19,399
Speaker 1: for us, we would say we're betting everything on that

541
00:28:19,400 --> 00:28:22,480
Speaker 1: that um, that that should be our competitive advantage. That

542
00:28:22,840 --> 00:28:25,000
Speaker 1: Netflix is dope and as great as they are, and

543
00:28:25,040 --> 00:28:27,200
Speaker 1: all the content that they're making, they don't know our

544
00:28:27,200 --> 00:28:30,240
Speaker 1: community like we do. They're not touching creators in the

545
00:28:30,280 --> 00:28:32,920
Speaker 1: community like we are. And so you see, like people

546
00:28:32,920 --> 00:28:35,160
Speaker 1: tend to have this kind of strategy that's like let

547
00:28:35,160 --> 00:28:39,120
Speaker 1: me find one black person and give them ten shows, right, UM,

548
00:28:39,280 --> 00:28:42,120
Speaker 1: so go ahead. Like so, we we're banking on the

549
00:28:42,160 --> 00:28:46,240
Speaker 1: Obama's will continue to get shows like Netflix. The Abra

550
00:28:46,320 --> 00:28:49,960
Speaker 1: Duvenaise and the Saunders will continue to get opportunities in Netflix.

551
00:28:50,200 --> 00:28:51,800
Speaker 1: We are the people who are going to be betting

552
00:28:51,800 --> 00:28:53,880
Speaker 1: on the little guys. We're going to be betting on

553
00:28:53,920 --> 00:28:55,880
Speaker 1: the people who again aren't on the scene of the

554
00:28:55,880 --> 00:28:58,280
Speaker 1: New York Times, but they're on the version of the

555
00:28:58,280 --> 00:29:01,160
Speaker 1: New York Times for Atlanta, but in New York Times

556
00:29:01,160 --> 00:29:04,520
Speaker 1: for the Bay Area. And UM that's one our strategy,

557
00:29:04,520 --> 00:29:06,600
Speaker 1: which is that we see ourselves as being a platform

558
00:29:06,680 --> 00:29:09,320
Speaker 1: for hip hop voices. We do not believe that the

559
00:29:09,360 --> 00:29:12,000
Speaker 1: best ideas will always come for a revote. We know

560
00:29:12,080 --> 00:29:15,680
Speaker 1: that black genius is amazing all across this world, and

561
00:29:15,720 --> 00:29:19,600
Speaker 1: so we are absolutely betting on um black and brown

562
00:29:19,880 --> 00:29:22,640
Speaker 1: creators who are doing dope work who have not yet

563
00:29:22,680 --> 00:29:25,080
Speaker 1: been seen, and we want again bring what we bring

564
00:29:25,120 --> 00:29:29,239
Speaker 1: a little bit more resources, production capability, storytelling capability, and

565
00:29:29,240 --> 00:29:31,760
Speaker 1: then rise to the top together. That is very much

566
00:29:32,000 --> 00:29:34,840
Speaker 1: a key part of our strategy. UM. I was listening

567
00:29:34,880 --> 00:29:38,320
Speaker 1: to uh an interview you did, and I'm gonna paraphrase

568
00:29:38,360 --> 00:29:41,000
Speaker 1: a quote that you had. You talked it's about marketing

569
00:29:41,040 --> 00:29:45,160
Speaker 1: and agencies, and you talked about general marketing agencies you know,

570
00:29:45,440 --> 00:29:48,479
Speaker 1: shouldn't do UM or in your opinion, shouldn't do like

571
00:29:48,600 --> 00:29:50,720
Speaker 1: perspective work. Like you know, if if you've got a

572
00:29:50,760 --> 00:29:53,560
Speaker 1: general marketing agency, maybe they shouldn't be dabbling in just

573
00:29:54,160 --> 00:29:58,720
Speaker 1: Hispanic marketing or black marketing. But the niche agencies, those

574
00:29:58,760 --> 00:30:02,160
Speaker 1: ones that do focus on I have UM to reposition

575
00:30:02,240 --> 00:30:05,520
Speaker 1: themselves often times to win. Can you talk a little

576
00:30:05,520 --> 00:30:10,720
Speaker 1: bit about the opportunity, especially these days when you know

577
00:30:10,800 --> 00:30:13,640
Speaker 1: black culture is for all of you know, the ills

578
00:30:13,680 --> 00:30:16,760
Speaker 1: that we take on from the world. We have platforms

579
00:30:16,800 --> 00:30:19,640
Speaker 1: now like like afro tech, we have these platforms to

580
00:30:19,720 --> 00:30:22,080
Speaker 1: where you know, not only are we are you making money,

581
00:30:22,120 --> 00:30:24,400
Speaker 1: but you know you're being recognized in etet of for

582
00:30:24,440 --> 00:30:30,840
Speaker 1: your work. How can marketing agencies black focused companies like

583
00:30:31,000 --> 00:30:35,920
Speaker 1: Revolt is Washington black but hip hop focused UM companies,

584
00:30:36,280 --> 00:30:41,880
Speaker 1: how can they create opportunities for themselves when it is

585
00:30:41,920 --> 00:30:45,720
Speaker 1: typically those general market agencies who can come in with

586
00:30:46,360 --> 00:30:52,680
Speaker 1: the entire tool kit, right, but we focused on our perspective. Yeah,

587
00:30:53,040 --> 00:30:56,360
Speaker 1: is it that you just lean into your perspective. Yeah, No,

588
00:30:56,480 --> 00:30:59,640
Speaker 1: I mean the big thing you have to do is

589
00:30:59,680 --> 00:31:01,360
Speaker 1: to be able to get to the top of those

590
00:31:01,400 --> 00:31:03,960
Speaker 1: companies to help them understand the flaw on their decision

591
00:31:03,960 --> 00:31:08,600
Speaker 1: making that in essence, that what they're doing is calling

592
00:31:08,600 --> 00:31:11,560
Speaker 1: on B B d O or calling on UM D

593
00:31:11,680 --> 00:31:13,840
Speaker 1: dB to do work that is black and it's just

594
00:31:13,880 --> 00:31:16,600
Speaker 1: not in their wheelhouse. But I'll go in there and say, Okay, well,

595
00:31:16,640 --> 00:31:18,760
Speaker 1: let's take a step back. Let's look at someone who

596
00:31:18,800 --> 00:31:21,840
Speaker 1: has to move product across the entire world. Let's take

597
00:31:21,880 --> 00:31:24,680
Speaker 1: Walt Disney. Right, when Disney knew they had to create

598
00:31:24,680 --> 00:31:26,640
Speaker 1: a black movie, what did they do? Did they go

599
00:31:26,720 --> 00:31:29,320
Speaker 1: to DDB, Did they go to B B D O? No,

600
00:31:29,680 --> 00:31:33,280
Speaker 1: they went to Ryan Coogler? Right, one black man and

601
00:31:33,320 --> 00:31:35,960
Speaker 1: guess what Ryan did you know? People get worried like, well,

602
00:31:36,040 --> 00:31:38,640
Speaker 1: Ryan is only one person or voters only none? No,

603
00:31:38,760 --> 00:31:41,400
Speaker 1: but we're in the culture. We know all of these

604
00:31:41,440 --> 00:31:44,120
Speaker 1: people that you don't know. You can't find black creative

605
00:31:44,160 --> 00:31:46,880
Speaker 1: directors and black you know who is it? The CEO

606
00:31:47,000 --> 00:31:49,400
Speaker 1: of Wells Fargo this week talking about he couldn't find

607
00:31:49,400 --> 00:31:52,400
Speaker 1: black talent. Right, y'all can't find black talent. They're all

608
00:31:52,440 --> 00:31:54,480
Speaker 1: calling me or they're all my friends, or I'm hanging

609
00:31:54,520 --> 00:31:56,600
Speaker 1: out with all of them. Right, So you put one

610
00:31:56,720 --> 00:32:00,800
Speaker 1: Ryan Coogler in the machine. Ryan Coogler brings um Sherry,

611
00:32:00,840 --> 00:32:06,280
Speaker 1: what's my girl's Sherry's name? Who played Michael B. Jordan's

612
00:32:06,560 --> 00:32:10,040
Speaker 1: are yeah right, Sherry? Right? He will bring all of

613
00:32:10,040 --> 00:32:11,880
Speaker 1: those people to the table. You have to get to

614
00:32:11,960 --> 00:32:14,160
Speaker 1: the people at the top who are making those decisions

615
00:32:14,320 --> 00:32:17,560
Speaker 1: to help them understand the flaws and their decision making.

616
00:32:17,880 --> 00:32:19,240
Speaker 1: And then the other thing that I try to tell

617
00:32:19,280 --> 00:32:22,440
Speaker 1: brands all the time is ultimately, like the research process

618
00:32:22,480 --> 00:32:25,200
Speaker 1: is broken because if white folks account for sixty to

619
00:32:25,280 --> 00:32:27,840
Speaker 1: seventy percent of the research, guess how all the research

620
00:32:27,920 --> 00:32:31,320
Speaker 1: is gonna skew towards white folks. Right, we all know

621
00:32:31,440 --> 00:32:34,600
Speaker 1: that culture never moves from the middle. Culture always starts

622
00:32:34,600 --> 00:32:37,360
Speaker 1: from the edges. If you are looking to go with

623
00:32:37,400 --> 00:32:39,680
Speaker 1: where culture is going, see where culture is going to

624
00:32:39,680 --> 00:32:41,960
Speaker 1: be a part of that way as opposed to the

625
00:32:41,960 --> 00:32:44,600
Speaker 1: wave that's already left, you have to start with the

626
00:32:44,640 --> 00:32:47,880
Speaker 1: people on the edges. It's those conversations with the people

627
00:32:47,880 --> 00:32:50,480
Speaker 1: of top who didn't get it before, but in the

628
00:32:50,560 --> 00:32:54,000
Speaker 1: era George Floyd, they're catching it more now. Than ever.

629
00:32:54,640 --> 00:32:58,360
Speaker 1: But it's those conversations to have to make them break convention, right,

630
00:32:58,400 --> 00:33:00,800
Speaker 1: because I don't think people are doing things to be

631
00:33:00,920 --> 00:33:03,880
Speaker 1: racist on purpose, or they're literally just doing what is

632
00:33:03,880 --> 00:33:06,080
Speaker 1: easy and normal. It's the same thing that they've done.

633
00:33:06,160 --> 00:33:08,520
Speaker 1: I got a new product launch called d dB, Right,

634
00:33:08,600 --> 00:33:11,000
Speaker 1: I gotta get this TV ill called d dB. Someone

635
00:33:11,080 --> 00:33:13,480
Speaker 1: has to break that convention and get them off of

636
00:33:13,520 --> 00:33:16,920
Speaker 1: autopilot and help them understand the opportunity that they're leaving

637
00:33:16,920 --> 00:33:19,440
Speaker 1: on the table. That's that's good. And I love that

638
00:33:19,480 --> 00:33:20,920
Speaker 1: you tied it to the moment, and I want you

639
00:33:20,960 --> 00:33:24,240
Speaker 1: to go deeper. This is how important is this moment

640
00:33:24,320 --> 00:33:26,600
Speaker 1: the in the in the age of COVID, the age

641
00:33:26,600 --> 00:33:29,520
Speaker 1: of Brianna Taylor and the age of George Floyd. And

642
00:33:29,560 --> 00:33:31,320
Speaker 1: you've got these companies now, and said, you know what,

643
00:33:31,440 --> 00:33:35,560
Speaker 1: we haven't paid enough attention to you know, this demographic

644
00:33:35,600 --> 00:33:38,920
Speaker 1: of people, these black voices, these black creatives, these black talent,

645
00:33:39,400 --> 00:33:43,640
Speaker 1: black executive you know perspectives. How important is it for

646
00:33:43,760 --> 00:33:46,200
Speaker 1: us to not let this moment slip by? Because I

647
00:33:46,240 --> 00:33:48,920
Speaker 1: do believe you know, I always use this Roman Manual

648
00:33:49,000 --> 00:33:50,640
Speaker 1: quote back from two thousand and eight, and he said,

649
00:33:50,680 --> 00:33:51,840
Speaker 1: and I don't even know if he's the first person

650
00:33:51,920 --> 00:33:53,880
Speaker 1: to say it, but you know, I'm never letting the

651
00:33:53,880 --> 00:33:56,960
Speaker 1: Great Crisis go to waste. It's an opportunity to do

652
00:33:57,040 --> 00:33:59,160
Speaker 1: things otherwise you wouldn't have been able to do. And

653
00:33:59,200 --> 00:34:02,560
Speaker 1: while we've seen our fair share will probably exorbiting amount

654
00:34:02,600 --> 00:34:05,720
Speaker 1: of crisis, how important is it for us to take

655
00:34:05,760 --> 00:34:08,640
Speaker 1: advantage of this moment where we do have the ears

656
00:34:09,920 --> 00:34:12,680
Speaker 1: It is for me, it is now or never, brother,

657
00:34:12,960 --> 00:34:14,759
Speaker 1: And I also don't believe that this moment is going

658
00:34:14,800 --> 00:34:18,239
Speaker 1: to be around forever. Um. As much hope and optimism

659
00:34:18,280 --> 00:34:20,360
Speaker 1: as I have, I think there's probably like a pretty

660
00:34:20,400 --> 00:34:23,239
Speaker 1: significant like window on it. And so I'm kind of

661
00:34:23,280 --> 00:34:26,399
Speaker 1: telling my team, like, look, you got three to nine

662
00:34:26,440 --> 00:34:30,120
Speaker 1: months to run through every door that you can, and

663
00:34:30,200 --> 00:34:32,320
Speaker 1: at the end of that three to nine months, whatever

664
00:34:32,360 --> 00:34:34,799
Speaker 1: we're left with is probably what we're gonna be left with.

665
00:34:35,040 --> 00:34:37,600
Speaker 1: If you can get opportunities for multi year contracts so

666
00:34:37,640 --> 00:34:40,320
Speaker 1: that people can't back out of it later, even better.

667
00:34:40,680 --> 00:34:46,120
Speaker 1: But right now I am seeing specifically in corporate America. Um, yes,

668
00:34:46,160 --> 00:34:49,480
Speaker 1: they're superficial activism and people just making statements to make

669
00:34:49,480 --> 00:34:51,879
Speaker 1: statements so that they can look cool. But I am

670
00:34:52,040 --> 00:34:56,319
Speaker 1: seeing countless brands who are serious about this, who have

671
00:34:56,880 --> 00:34:59,240
Speaker 1: woken up to this. I was on the call maybe

672
00:34:59,320 --> 00:35:02,359
Speaker 1: last week with a fortune tin brand and listening to

673
00:35:02,400 --> 00:35:05,120
Speaker 1: them tell me how important it was to support black media.

674
00:35:05,400 --> 00:35:07,640
Speaker 1: And they're understanding that they can't hold black media to

675
00:35:07,680 --> 00:35:12,040
Speaker 1: the same KPIs as UM, CBS and Viacom and NBC

676
00:35:12,200 --> 00:35:15,240
Speaker 1: Universal because of the size different, but that they needed

677
00:35:15,280 --> 00:35:17,319
Speaker 1: to be investing in black and what I call it, Like,

678
00:35:17,360 --> 00:35:19,719
Speaker 1: I think investing in black media is a revolutionary act.

679
00:35:20,000 --> 00:35:24,200
Speaker 1: So here at CMO at a Fortune tin company talking

680
00:35:24,239 --> 00:35:27,400
Speaker 1: to me about her understanding that buying black media was

681
00:35:27,440 --> 00:35:30,640
Speaker 1: a revolutionary act. Brother, I've been in this game and

682
00:35:30,880 --> 00:35:34,719
Speaker 1: this since two thousand six and have never heard that right. So, Um,

683
00:35:34,760 --> 00:35:38,040
Speaker 1: this moment is different. This moment is unique. We are

684
00:35:38,080 --> 00:35:41,600
Speaker 1: absolutely seeing the benefit of this moment um at Revolt

685
00:35:41,680 --> 00:35:44,480
Speaker 1: as we are pushing brands to and holding them accountable

686
00:35:44,520 --> 00:35:46,720
Speaker 1: for the statements that they are putting out into the streets.

687
00:35:46,960 --> 00:35:48,520
Speaker 1: I would say that there are many of them who

688
00:35:48,520 --> 00:35:53,960
Speaker 1: are stepping up. Um, Cash, App, Nike, Comcast, you know

689
00:35:54,000 --> 00:35:56,279
Speaker 1: we do the Revote summer with a T and T like.

690
00:35:56,360 --> 00:36:00,000
Speaker 1: There's definitely brands who are getting it so anyways, um

691
00:36:00,160 --> 00:36:02,319
Speaker 1: less than the Ramma like kind of the short summer is.

692
00:36:02,600 --> 00:36:05,000
Speaker 1: I think this is an amazing moment. I've never seen

693
00:36:05,000 --> 00:36:07,399
Speaker 1: anything like it. No one can tell me that things

694
00:36:07,400 --> 00:36:10,600
Speaker 1: aren't changing, because this moment feels so different. I'm watching it,

695
00:36:10,800 --> 00:36:13,040
Speaker 1: I'm feeling it. It's showing up in the culture, it's

696
00:36:13,040 --> 00:36:15,800
Speaker 1: showing up in the numbers, um and it's not everybody,

697
00:36:15,840 --> 00:36:18,759
Speaker 1: but it definitely exists. And now is the time. It's like,

698
00:36:19,080 --> 00:36:22,120
Speaker 1: keep your foot on their necks, keep going because when

699
00:36:22,120 --> 00:36:24,480
Speaker 1: the door shuts, who knows when we get another civil

700
00:36:24,520 --> 00:36:28,120
Speaker 1: rights moment like this again. Yeah. So, a lot of

701
00:36:28,120 --> 00:36:30,480
Speaker 1: the companies you've worked with, like you know, the Walmarts

702
00:36:30,520 --> 00:36:34,440
Speaker 1: and McDonald's, et cetera, have very well known brands, right,

703
00:36:34,480 --> 00:36:39,440
Speaker 1: and so defined for me like brand building for companies

704
00:36:39,440 --> 00:36:43,720
Speaker 1: that already have very well known brands and so and

705
00:36:43,760 --> 00:36:48,440
Speaker 1: how do you build the skills with today's tools, with

706
00:36:48,480 --> 00:36:50,480
Speaker 1: an eye for what was coming for brands like that,

707
00:36:50,560 --> 00:36:56,400
Speaker 1: how is it that you position them for the future? Yeah? So, um,

708
00:36:56,440 --> 00:36:58,760
Speaker 1: you know business school you learn all these like brand

709
00:36:58,840 --> 00:37:02,000
Speaker 1: architectures and it's like twenty things. You gotta have brand

710
00:37:02,040 --> 00:37:05,120
Speaker 1: personality and brand voice and all of these things I

711
00:37:05,160 --> 00:37:07,640
Speaker 1: think over my years in the game, I've kind of

712
00:37:07,680 --> 00:37:11,480
Speaker 1: boiled branding down to like three or four things, plus

713
00:37:11,560 --> 00:37:14,000
Speaker 1: a few key strategic bets. So what are those things?

714
00:37:14,040 --> 00:37:16,040
Speaker 1: I think every brand has to be clear on. I

715
00:37:16,040 --> 00:37:18,040
Speaker 1: think you have to be clear on who you are,

716
00:37:19,000 --> 00:37:22,360
Speaker 1: what you do, why you do it, and how you

717
00:37:22,440 --> 00:37:25,440
Speaker 1: do it those four things, and then those four things,

718
00:37:25,480 --> 00:37:29,000
Speaker 1: at least one of them needs to be fundamentally different

719
00:37:29,080 --> 00:37:32,879
Speaker 1: from everybody else. So Apple and Microsoft can both make computers,

720
00:37:33,200 --> 00:37:36,560
Speaker 1: but if the how Microsoft does it is they approach

721
00:37:36,640 --> 00:37:39,960
Speaker 1: everything from a creative and a visual standpoint. If the

722
00:37:40,160 --> 00:37:43,160
Speaker 1: why they do it because we want everybody to think differently,

723
00:37:43,400 --> 00:37:45,520
Speaker 1: If those pieces are different, then you can build a

724
00:37:45,560 --> 00:37:48,840
Speaker 1: brand that's fundamentally different even though you're in the same space.

725
00:37:49,080 --> 00:37:51,320
Speaker 1: And so I think you have to nail those four pieces.

726
00:37:51,360 --> 00:37:52,759
Speaker 1: You have to make sure that at least one or

727
00:37:52,760 --> 00:37:55,399
Speaker 1: two of those things are fundamentally different from anybody else

728
00:37:55,640 --> 00:37:58,440
Speaker 1: in your category that you're competing with. And then from there,

729
00:37:58,480 --> 00:38:00,719
Speaker 1: I just think you gotta look around and find the

730
00:38:00,880 --> 00:38:03,920
Speaker 1: smart bets that will help make the brand difference. So

731
00:38:04,200 --> 00:38:06,799
Speaker 1: for us, it's not just who we serve. Who we

732
00:38:06,840 --> 00:38:09,880
Speaker 1: serve is what we call them is Jim hip hop, right,

733
00:38:09,960 --> 00:38:12,080
Speaker 1: all these young folks who are in love with hip

734
00:38:12,120 --> 00:38:15,239
Speaker 1: hop music, the genre, the lifestyle. But what's different about

735
00:38:15,239 --> 00:38:18,680
Speaker 1: our brand is our design target is young, black and gifted.

736
00:38:19,160 --> 00:38:22,120
Speaker 1: That design target means I'm creating content that no other

737
00:38:22,200 --> 00:38:25,400
Speaker 1: hip hop company is world starting making this boler alert

738
00:38:25,680 --> 00:38:28,360
Speaker 1: Like they're not giving people access to the summit to

739
00:38:28,480 --> 00:38:31,640
Speaker 1: meet executives and to to get workshops on how to

740
00:38:32,200 --> 00:38:34,880
Speaker 1: um how to make a dope sixteen or how to

741
00:38:34,920 --> 00:38:36,719
Speaker 1: make it, how to produce a dope beat. They're not

742
00:38:36,760 --> 00:38:39,880
Speaker 1: getting opportunities to meet with executives from those other companies.

743
00:38:39,880 --> 00:38:41,720
Speaker 1: I'm not saying anything is bad over that. I'm saying

744
00:38:41,960 --> 00:38:45,560
Speaker 1: we are making a strategic bet to program to someone

745
00:38:45,719 --> 00:38:48,400
Speaker 1: different than they are, which means the content and the

746
00:38:48,440 --> 00:38:52,279
Speaker 1: work that comes out. So it's not about who we are. Um,

747
00:38:52,320 --> 00:38:54,040
Speaker 1: It's not about what we do while we do it

748
00:38:54,120 --> 00:38:56,000
Speaker 1: or how we do it, even though there's some differences there,

749
00:38:56,040 --> 00:38:59,200
Speaker 1: but that one bet is such a key differentiator for

750
00:38:59,280 --> 00:39:01,680
Speaker 1: us in terms of building our brands. So anyways, I

751
00:39:01,719 --> 00:39:03,799
Speaker 1: think those are kind of the key components. And then

752
00:39:03,800 --> 00:39:06,319
Speaker 1: the last pieces, just to say, screw words. It's all

753
00:39:06,360 --> 00:39:09,400
Speaker 1: about actions, right, So you know, the old way was

754
00:39:09,440 --> 00:39:11,320
Speaker 1: you just had a whole bunch of things on paper,

755
00:39:11,320 --> 00:39:13,359
Speaker 1: and you just try to make sure you're communicating those

756
00:39:13,400 --> 00:39:17,920
Speaker 1: ideas consistently. Um. Today the world can see everything. Everything

757
00:39:18,000 --> 00:39:20,880
Speaker 1: is transparent, there are no sidelines. You were in the game,

758
00:39:20,920 --> 00:39:22,560
Speaker 1: whether you say you were in the game or not.

759
00:39:22,880 --> 00:39:25,640
Speaker 1: You're either team Trump or not Team Trump. Whether you

760
00:39:25,719 --> 00:39:27,560
Speaker 1: say it or not, people are gonna go look up

761
00:39:27,600 --> 00:39:29,759
Speaker 1: the CEO and see whether you gave money you know

762
00:39:29,840 --> 00:39:31,920
Speaker 1: what I mean to Trump or not. So you just

763
00:39:31,960 --> 00:39:33,799
Speaker 1: also have to recognize that the game is based on

764
00:39:33,880 --> 00:39:37,760
Speaker 1: actions that UM, you're trying to be as thoughtful and

765
00:39:38,040 --> 00:39:42,880
Speaker 1: um and intentional and purposeful about those actions as possible.

766
00:39:43,120 --> 00:39:45,799
Speaker 1: And then just recognizing that there are no sidelines. There's

767
00:39:46,120 --> 00:39:48,680
Speaker 1: nothing that is off limits. People are making decisions about

768
00:39:48,719 --> 00:39:51,960
Speaker 1: the brands they want to support who align with their values,

769
00:39:52,239 --> 00:39:54,960
Speaker 1: and if your behaviors and actions don't match that, it's

770
00:39:55,000 --> 00:39:57,880
Speaker 1: gonna be really difficult to win those audiences. One last thing,

771
00:39:57,920 --> 00:40:01,279
Speaker 1: which is you also can't win everybody, So you have

772
00:40:01,320 --> 00:40:04,160
Speaker 1: to be very comfortable if you are not Team Trump,

773
00:40:04,400 --> 00:40:06,400
Speaker 1: you have to be very comfortable losing all of the

774
00:40:06,440 --> 00:40:10,719
Speaker 1: Trump supporters. Right. That's how brands get made. They are

775
00:40:10,880 --> 00:40:15,040
Speaker 1: literally the stay. They are pieces of our identity, and

776
00:40:15,080 --> 00:40:17,160
Speaker 1: so you have to be willing to walk away from

777
00:40:17,200 --> 00:40:19,239
Speaker 1: some people in order to get me to put your

778
00:40:19,239 --> 00:40:21,319
Speaker 1: shirt on my chest. Um. I think those are all

779
00:40:21,400 --> 00:40:41,799
Speaker 1: key pieces. Season two of the Black Tech, Green Money

780
00:40:41,800 --> 00:40:44,879
Speaker 1: Podcast is brought to you by Lexus with connected tech

781
00:40:45,280 --> 00:40:49,200
Speaker 1: Lexus Safety System plus two point five and luxuriously appointed cabin.

782
00:40:49,520 --> 00:40:51,840
Speaker 1: The new Lexus I S is all in on style

783
00:40:51,880 --> 00:40:55,120
Speaker 1: and performance. See how when you experience amazing how your

784
00:40:55,200 --> 00:41:00,719
Speaker 1: Lexus dealer before those up and coming young black executives

785
00:41:01,040 --> 00:41:03,200
Speaker 1: who will be watching this and listening to this, and

786
00:41:03,800 --> 00:41:05,520
Speaker 1: you know they see the kind of journey you took

787
00:41:05,560 --> 00:41:07,960
Speaker 1: and met a lot of a lot of favor in

788
00:41:08,080 --> 00:41:11,719
Speaker 1: your your walk. You know, your executive very young. Um.

789
00:41:12,000 --> 00:41:17,040
Speaker 1: And what can we learn about your journey that those

790
00:41:17,160 --> 00:41:19,920
Speaker 1: folks who would be you know in one day and

791
00:41:20,280 --> 00:41:23,640
Speaker 1: choose like yours, um, that they can apply to their

792
00:41:24,000 --> 00:41:27,920
Speaker 1: own walk. Yeah. Um. So the first thing I'll say,

793
00:41:28,000 --> 00:41:30,360
Speaker 1: but I'll keep it short, which is just um faith

794
00:41:30,440 --> 00:41:33,879
Speaker 1: and my faith in God. Um. I'm absolutely here because

795
00:41:33,920 --> 00:41:36,600
Speaker 1: I don't believe that any man ever controls my destiny.

796
00:41:36,960 --> 00:41:39,680
Speaker 1: And so no matter how funky things might look around

797
00:41:39,719 --> 00:41:42,560
Speaker 1: me and my current situation. Faith in a higher power

798
00:41:42,719 --> 00:41:47,200
Speaker 1: always helps me, UM, move and progress. And people say

799
00:41:47,280 --> 00:41:50,000
Speaker 1: favor ain't fair. I believe it to its truth, favor

800
00:41:50,080 --> 00:41:52,640
Speaker 1: and fair, which is why I am or I am um.

801
00:41:52,719 --> 00:41:54,439
Speaker 1: So I just want to acknowledge that because I'm trying

802
00:41:54,440 --> 00:41:56,560
Speaker 1: to do a better job at that. Other things that

803
00:41:56,640 --> 00:42:00,399
Speaker 1: I would say is, um, I never got a job

804
00:42:00,840 --> 00:42:03,600
Speaker 1: applying through a black box. All of my jobs to

805
00:42:03,760 --> 00:42:07,000
Speaker 1: come through relationships. UM. I think a lot of times

806
00:42:07,040 --> 00:42:09,759
Speaker 1: black people feel like we have to earn stuff. Um,

807
00:42:10,040 --> 00:42:13,040
Speaker 1: that there's this thing called a meritocracy, and we need

808
00:42:13,080 --> 00:42:14,960
Speaker 1: to make sure that we earned it in the right way.

809
00:42:15,280 --> 00:42:16,800
Speaker 1: What I will say is I don't never feel like

810
00:42:16,880 --> 00:42:20,439
Speaker 1: I need to earn any open door. Um. White people

811
00:42:20,520 --> 00:42:22,719
Speaker 1: have been getting jobs they didn't deserve for a very

812
00:42:22,800 --> 00:42:26,680
Speaker 1: long time. I look at President Trump right now and

813
00:42:26,800 --> 00:42:29,879
Speaker 1: I'm like, yo, this is the quintessential subpar white man

814
00:42:30,239 --> 00:42:32,719
Speaker 1: who has the highest ranking job in the right. Like

815
00:42:33,320 --> 00:42:35,279
Speaker 1: who worried about how he got it? So anyways, my

816
00:42:35,440 --> 00:42:39,200
Speaker 1: rule has always been leverage my network, leverage my relationships

817
00:42:39,239 --> 00:42:41,239
Speaker 1: to get in the door. Guess what, Once I'm in

818
00:42:41,320 --> 00:42:44,239
Speaker 1: the door, I gotta perform right that's on me. But

819
00:42:44,400 --> 00:42:47,160
Speaker 1: I care less how I actually get into the door,

820
00:42:47,160 --> 00:42:49,560
Speaker 1: as long as it's being done with integrity, um, and

821
00:42:49,640 --> 00:42:52,279
Speaker 1: with with with with solid character. So that's one. The

822
00:42:52,360 --> 00:42:55,320
Speaker 1: other thing is, um, what's the quote about luck is

823
00:42:55,560 --> 00:42:59,960
Speaker 1: preparation times opportunity. UM. So that's very That's been very,

824
00:43:00,320 --> 00:43:02,640
Speaker 1: very true in my career. You know when I first

825
00:43:02,680 --> 00:43:06,080
Speaker 1: started getting like this kind of like meteoric rises, um

826
00:43:07,000 --> 00:43:11,200
Speaker 1: less than a year global hue. Um, it's I'm running

827
00:43:11,239 --> 00:43:14,520
Speaker 1: the Navy business. The woman who's running the Walmart business

828
00:43:14,640 --> 00:43:18,319
Speaker 1: is really like the number two in the office. So uh,

829
00:43:18,960 --> 00:43:22,239
Speaker 1: we hire my boss, hires a president to come in

830
00:43:22,400 --> 00:43:26,000
Speaker 1: over that office. This woman spends two days with this

831
00:43:26,160 --> 00:43:29,279
Speaker 1: man and quits. She comes back and tells out, like

832
00:43:29,520 --> 00:43:31,520
Speaker 1: I refused to work with him, I won't be here.

833
00:43:31,520 --> 00:43:35,000
Speaker 1: I'm out. What did that do? Um? It threw them

834
00:43:35,040 --> 00:43:36,520
Speaker 1: in the chaos. So that actually goes to one of

835
00:43:36,560 --> 00:43:38,840
Speaker 1: your earlier comments earlier don commanus to say all this

836
00:43:38,880 --> 00:43:42,279
Speaker 1: all the time, chaos creates opportunity. So when they lose

837
00:43:42,360 --> 00:43:44,960
Speaker 1: the number two in Detroit, guess what they do. They

838
00:43:45,040 --> 00:43:47,640
Speaker 1: take the top three next level and they promote them

839
00:43:47,719 --> 00:43:49,799
Speaker 1: all a level. So we were all supervisors. So they

840
00:43:49,840 --> 00:43:53,360
Speaker 1: got promoted from supervisor to director. But for me, because

841
00:43:53,400 --> 00:43:56,080
Speaker 1: I've been ready, because I've been performing, I grew to

842
00:43:56,080 --> 00:43:59,000
Speaker 1: the U. S. Navy account and less than a year,

843
00:43:59,120 --> 00:44:01,560
Speaker 1: right my first year that they promoted me two levels.

844
00:44:01,600 --> 00:44:05,040
Speaker 1: So I go from supervisor to group account director overseeing.

845
00:44:05,080 --> 00:44:07,520
Speaker 1: Oh dude, you can't make that up. I can't write that.

846
00:44:07,880 --> 00:44:09,600
Speaker 1: I couldn't have planned it, you know what I mean?

847
00:44:09,880 --> 00:44:15,320
Speaker 1: Like steady performance, UM, steady preparation, UM, steady faith. Just

848
00:44:15,560 --> 00:44:17,920
Speaker 1: had me ready for the opportunity when it came. So

849
00:44:18,040 --> 00:44:20,279
Speaker 1: that's the other piece that I would say, yeah, if

850
00:44:20,560 --> 00:44:23,680
Speaker 1: finally so I would be remiss if I didn't talk

851
00:44:23,719 --> 00:44:26,560
Speaker 1: about this. So you came in to revolt as CEO,

852
00:44:27,440 --> 00:44:31,800
Speaker 1: UM had a content. A few weeks later, CEO departs

853
00:44:32,800 --> 00:44:34,920
Speaker 1: and you get named co head. So you came in

854
00:44:35,520 --> 00:44:38,320
Speaker 1: and literally a couple of weeks like yo, like okay,

855
00:44:38,360 --> 00:44:40,480
Speaker 1: you demand that you and you and you you y'all

856
00:44:40,520 --> 00:44:43,480
Speaker 1: a minute, you know, y'all y'all to once right. UM,

857
00:44:44,880 --> 00:44:47,120
Speaker 1: And I do believe, like you know, there's like there's

858
00:44:47,160 --> 00:44:49,000
Speaker 1: there's a thing about God clearing the way for you

859
00:44:49,200 --> 00:44:54,120
Speaker 1: and I and but I believe to that when you

860
00:44:54,239 --> 00:44:56,600
Speaker 1: get those opportunities where he clears away, it's up to

861
00:44:56,760 --> 00:45:00,879
Speaker 1: you to grow into it, right, And so like if

862
00:45:01,200 --> 00:45:02,960
Speaker 1: he just put you somewhere, you are already prepared for it,

863
00:45:02,960 --> 00:45:04,920
Speaker 1: and it's not it's nothing. I mean, because you are

864
00:45:04,920 --> 00:45:06,480
Speaker 1: already prepared for that. Let me do something that you're

865
00:45:06,520 --> 00:45:08,239
Speaker 1: not prepared for. Let me do something that takes you

866
00:45:08,280 --> 00:45:11,359
Speaker 1: to the next level. How do you when you get

867
00:45:11,520 --> 00:45:17,440
Speaker 1: those types of opportunities, when you get stretched, then build

868
00:45:17,520 --> 00:45:20,040
Speaker 1: the skills, you know, jumping off and then building the

869
00:45:20,080 --> 00:45:21,560
Speaker 1: wings on the way down. How do you do that?

870
00:45:22,440 --> 00:45:23,920
Speaker 1: How do you that successfully? Because you've done it in

871
00:45:23,920 --> 00:45:27,279
Speaker 1: a couple of times. Yeah. Um, there's so many ways

872
00:45:27,320 --> 00:45:29,360
Speaker 1: that I'm thinking about how I want to answer this,

873
00:45:30,040 --> 00:45:32,360
Speaker 1: but the most direct way to do it. So my

874
00:45:32,480 --> 00:45:35,000
Speaker 1: strategy has always been knowing I am good at and

875
00:45:35,160 --> 00:45:38,640
Speaker 1: great at um and make sure that while I am learning,

876
00:45:39,120 --> 00:45:41,880
Speaker 1: I am absolutely killing the things that I'm great at.

877
00:45:41,920 --> 00:45:44,920
Speaker 1: So for example, UM, when I was at Johnson and Johnson,

878
00:45:44,960 --> 00:45:47,520
Speaker 1: I left the client side and went to the agency

879
00:45:47,600 --> 00:45:50,879
Speaker 1: side where Johnson and Johnson, I learned strategy. I learned

880
00:45:50,920 --> 00:45:54,480
Speaker 1: how clients think, which no one on the agency side knew. Well,

881
00:45:54,480 --> 00:45:56,360
Speaker 1: I didn't know how to produce a TV commercial, doesn't

882
00:45:56,360 --> 00:45:57,839
Speaker 1: know how to produce radio. I didn't have to produce

883
00:45:57,840 --> 00:45:59,480
Speaker 1: any of those things. But what I could do is

884
00:45:59,560 --> 00:46:05,200
Speaker 1: come in, develop strategy, translate um client needs more clearly

885
00:46:05,239 --> 00:46:08,600
Speaker 1: and directly while learning that side of the business. Me

886
00:46:08,760 --> 00:46:11,080
Speaker 1: doing what I was good at allowed us to grow

887
00:46:11,160 --> 00:46:14,160
Speaker 1: the business in one year while I was still learning

888
00:46:14,200 --> 00:46:16,600
Speaker 1: the other side. Right, I left the agency side and

889
00:46:16,640 --> 00:46:19,000
Speaker 1: went to the media. Started in no media, but from

890
00:46:19,120 --> 00:46:23,480
Speaker 1: agency side I learned ideas, the power strategic thinking. So

891
00:46:23,600 --> 00:46:25,920
Speaker 1: now I'm jumping into media, which is spots and dots.

892
00:46:26,200 --> 00:46:28,799
Speaker 1: But they need big ideas to grow. They need big

893
00:46:28,920 --> 00:46:31,279
Speaker 1: ideas in order to be b et and all of

894
00:46:31,320 --> 00:46:34,840
Speaker 1: the other competitions. So I'm bringing that while I'm learning media.

895
00:46:35,280 --> 00:46:37,120
Speaker 1: Here ever voted a little bit of the same. It's

896
00:46:37,520 --> 00:46:39,520
Speaker 1: you know, I think I have a solid understanding of

897
00:46:39,600 --> 00:46:42,640
Speaker 1: how a total media company and machine works that I'm

898
00:46:42,800 --> 00:46:45,120
Speaker 1: able to to to deliver on. I have an understanding

899
00:46:45,160 --> 00:46:47,600
Speaker 1: of digital that I'm under that I'm able to deliver

900
00:46:47,680 --> 00:46:50,759
Speaker 1: on while I'm learning pieces that I was touching but

901
00:46:50,880 --> 00:46:53,759
Speaker 1: not running when I was an urban one. Right, So, um,

902
00:46:53,800 --> 00:46:56,759
Speaker 1: I was close to linear, but I wasn't running linear, right,

903
00:46:56,840 --> 00:46:58,960
Speaker 1: so I'm trying to make sure I can demonstrate value

904
00:46:59,000 --> 00:47:00,680
Speaker 1: in the places where I know God has given me

905
00:47:00,760 --> 00:47:04,640
Speaker 1: gifts and expertise, while I am very open and transparent

906
00:47:04,680 --> 00:47:06,880
Speaker 1: about what I don't know, but trying to learn that

907
00:47:07,040 --> 00:47:22,680
Speaker 1: side as quickly as humanly possible. Black Tag Green Money

908
00:47:22,760 --> 00:47:25,200
Speaker 1: is the production to Black They. Afro Tech is produced

909
00:47:25,239 --> 00:47:28,800
Speaker 1: by Morgan Dabon and me Will Lucas, with additional production

910
00:47:28,880 --> 00:47:32,319
Speaker 1: support by Love Beat Your Raven ear Born. Special thank

911
00:47:32,360 --> 00:47:34,279
Speaker 1: you to Michael David's and c and Car savan Yan

912
00:47:34,480 --> 00:47:36,719
Speaker 1: you know like the Wine. Yes that's his real name.

913
00:47:37,719 --> 00:47:40,160
Speaker 1: Learn more about my guests and other technis represent innovators

914
00:47:40,280 --> 00:47:44,759
Speaker 1: at afro tech dot com. Go get your money, peace

915
00:47:44,840 --> 00:47:45,160
Speaker 1: and love,