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Speaker 1: Vis is Masters in Business with very Ridholts on Bloomberg Radio.

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Speaker 1: This week on the podcast, I have an extra special guest.

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Speaker 1: You guys know, I sometimes wank out with cars and

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Speaker 1: order reviews, and I've spoken to a number of people

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Speaker 1: in that industry. Today, I have pretty much the mac

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Speaker 1: Daddy of YouTube car reviewers. That would be Doug Tomorrow.

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Speaker 1: His stats are kind of insane. He's got about three

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Speaker 1: point seven million subscribers and just billions of views. I'm

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Speaker 1: not using that as hyperbole. Billions of views. He's pretty

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Speaker 1: much driven every car under the sun, new cars, old cars,

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Speaker 1: exotic cars, and has created a really fascinating business around

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Speaker 1: filming himself doing car reviews. He's got a very charming

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Speaker 1: sense of humor, especially in writing. It's quirky, kind of

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Speaker 1: reminds me a little bit of Dave Barry. And he

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Speaker 1: also is really really insightful with automobiles. I don't know

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Speaker 1: if it's by the end of each review he's convinced

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Speaker 1: me or we just start in the same place, but

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Speaker 1: I find him to be enormously insightful when it comes

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Speaker 1: to the value of cars, what their strengths and weaknesses are. Hey,

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Speaker 1: is this something you might want to pick up as

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Speaker 1: a weekend driver, or is this a car you could

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Speaker 1: take the kids back and forth with. It's just really interesting.

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Speaker 1: There's a whole universe of YouTube car folks, and some

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Speaker 1: of them just deal with the craziest, most exotic stuff.

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Speaker 1: Doug is very down to earth and he gets as

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Speaker 1: excited about a Ferrari as the next guy. But he

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Speaker 1: also can take you through, you know, something like the

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Speaker 1: Ford Bronco or range Rover Volar and explain the advantages

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Speaker 1: of him. If you're a car person, or if you're

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Speaker 1: actually shopping for a car, go to his YouTube site,

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Speaker 1: Doug Demorrow and just search for the car you're looking for.

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Speaker 1: I'm pretty positive you're gonna find something either identical to

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Speaker 1: or similar to what you're looking for, and he could

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Speaker 1: really share some insights as to that specific car. I

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Speaker 1: could babble about this forever rather than do that with

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Speaker 1: no further ado. My conversation with Doug Demurrow. This is

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Speaker 1: Masters in Business with Barry Ridholts on Bloomberg Radio. My

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Speaker 1: special guest this week is Doug Tomorrow. He is a

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Speaker 1: car reviewer, but not just any car reviewer. His YouTube

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Speaker 1: channel has three point seven million subscribers. His videos have

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Speaker 1: been seen over one point one billion times. Each one

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Speaker 1: averages about a two million view count per video. He

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Speaker 1: has won numerous awards from YouTube and others, including the

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Speaker 1: Gold Creator Award. He is the author of two books,

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Speaker 1: Plays with Cars and Bumper to Bumper. Doug DeMuro, Welcome

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Speaker 1: to Bloomberg. Thank you for having me. I appreciate it.

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Speaker 1: So let's get a little overview of of your career.

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Speaker 1: You begin at Porsche as sort of a cubical drone

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Speaker 1: working spreadsheets. But but at least you've got a really

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Speaker 1: nice company car, didn't you. Yeah, So I worked at Porsche.

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Speaker 1: I was twenty one that I just graduated from college,

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Speaker 1: and I had a nine eleven series of them. Actually,

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Speaker 1: I had four nine eleven company cars during the time

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Speaker 1: I worked during in a Panamara, and I only crashed

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Speaker 1: two of those five cars. So it really it all

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Speaker 1: worked out pretty well. I think that's a great percentage

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Speaker 1: of Oh wait, you had four cars, so fifty throughout

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Speaker 1: two out of five two out. I crashed one of

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Speaker 1: the nine elevens in one of the end u Panama.

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Speaker 1: Now the nine eleven I read about was a rainstorm.

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Speaker 1: You come around a turn and there's a tree down

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Speaker 1: on the street. How did you how did you crash

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Speaker 1: the Panama? Oh? That one, the Panamera was was not

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Speaker 1: my fault. The guy pulled out in front of me,

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Speaker 1: he like ran to stop sign. I also considered the

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Speaker 1: nine eleven not to be my fault, you know, with

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Speaker 1: a tree in the road. But my bosses didn't see

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Speaker 1: it that way. They were not in agreement with me.

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Speaker 1: Was the tree falling just as you came around the

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Speaker 1: corner or the road? But it was a dark road

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Speaker 1: and it was a it was a sharp corner, and

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Speaker 1: you just you couldn't avoid it, in my opinion, unless

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Speaker 1: you were driving more slowly, which is what the officer

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Speaker 1: would have said to me. I think, I think right,

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Speaker 1: too fast for for road conditions. I we've all been there.

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Speaker 1: So you begin writing not long after your Porsche. You

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Speaker 1: wrote for The Truth about Cars, which is a great blog.

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Speaker 1: Way early that blog was telling people that GM was

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Speaker 1: going to go bankrupt years in advance. They were dead right,

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Speaker 1: you write, you wrote for gelot Nick what what led

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Speaker 1: to this side gig? Well, you know it's interesting. I

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Speaker 1: mean it was twenty one and I was working Porsche,

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Speaker 1: and then it was twenty two and twenty three, and

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Speaker 1: you know, I don't know. I was just at that age.

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Speaker 1: It's it's hard to sit next cubicle, you know. I

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Speaker 1: just was thinking to myself, am I really going to

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Speaker 1: do this forever? And it was cool having those cars,

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Speaker 1: but they weren't mine, you know, they were rental cars,

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Speaker 1: essential from the company that you had for six months,

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Speaker 1: and then you get another one and I just remember

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Speaker 1: after the you know, the third or fourth one, you

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Speaker 1: pick it up and it's kind of lost its magic,

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Speaker 1: and you think to yourself, is this really gonna be

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Speaker 1: my whole life? You know? Am I going to be

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Speaker 1: driving other people's cars? And that's kind of the highlight

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Speaker 1: of my life is picking up a new rented And

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Speaker 1: so I started to kind of think about what do

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Speaker 1: I want to do really? And I was actually writing

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Speaker 1: already for auto traitor dot com, writing like just boring

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Speaker 1: you generic car articles, you know, should you buy your

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Speaker 1: car at the end of the leaves or whatever? And

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Speaker 1: I just decided my wife and I were like, let's

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Speaker 1: just take this jump. So one day I quit and started. Yeah,

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Speaker 1: I mean, she started writing a two cars about two

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Speaker 1: weeks after I quit, and that began the That was

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Speaker 1: the seed that throughout it. Now, I recall reading something

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Speaker 1: of yours about the Chicago Auto Show that was surprisingly

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Speaker 1: funny in a very Dave Barry like way. It had

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Speaker 1: a sense of humor. It wasn't your straight here's the

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Speaker 1: latest and greatest from hund right right. Yeah, I started

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Speaker 1: I started going after kind of the more humorous slant

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Speaker 1: on it. You know, I had quit my job on

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Speaker 1: the theory that I could make a living being funny

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Speaker 1: with cars, even though no one had. That wasn't really

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Speaker 1: a thing that existed. I have when I look back

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Speaker 1: on it, it sounds like the craziest thing I've ever

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Speaker 1: done in my life. But you know, I was twenty three,

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Speaker 1: and it didn't really there were stakes were low, basically,

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Speaker 1: and so I gave that a shot and then it

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Speaker 1: you know that that kind of grew an audience around me.

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Speaker 1: Was that paying the bills? I mean writing profession correct? No.

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Speaker 1: At the time, I was making all of my money

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Speaker 1: from writing for Auto Trader. They were doing well and

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Speaker 1: they needed a ton of content to sort of help

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Speaker 1: drive traffic, search traffic and things to their car listing.

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Speaker 1: And so I was writing the stuff that most people saw.

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Speaker 1: I was getting paid basically nothing for. But the stuff

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Speaker 1: that I was getting paid for, you know, people weren't

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Speaker 1: really seeing unless they were in market consumers, you know,

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Speaker 1: trying to decide between like a RAP four and a

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Speaker 1: CRV was that kind of stuff. So then you end

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Speaker 1: up picking up a two sounds and in four ferrari

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Speaker 1: three sixdina for about eighty thou dollars half down, half

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Speaker 1: financed um with your parents co signing the loan. Tell

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Speaker 1: us you're thinking behind that purchase. But that was also

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Speaker 1: one of the craziest things I ever done. I have

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Speaker 1: no idea why I thought that was a good idea,

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Speaker 1: but it turned out to me. My thinking was, you know,

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Speaker 1: now if you go on YouTube, now there's an enormous

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Speaker 1: amount of people who have really crazy cars and do

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Speaker 1: videos about them. But back when I bought that car

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Speaker 1: at the beginning of thirteen or not was the end

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Speaker 1: of third But either way, people weren't doing that. YouTube

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Speaker 1: was primarily confined to a bunch of teenagers kind of

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Speaker 1: screwing around, and they were very very very few. Like

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Speaker 1: exotic car owners like that was out of the realm

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Speaker 1: of a lot of what YouTube had, and so my

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Speaker 1: thinking was at the time I was writing for Gelotnick,

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Speaker 1: the popular you know, car block, it became clear to

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Speaker 1: me that video was maybe something I should try. And

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Speaker 1: I thought, you know, it would be a really good

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Speaker 1: idea to have of something like this that would really

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Speaker 1: really attract people. And so my gamble was, if I

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Speaker 1: buy this car, maybe I can get a lot of

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Speaker 1: people you know, interested and excited and watching or reading

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Speaker 1: my columns. Um and so that was the That was

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Speaker 1: the theory. And yes, I had never financed a car before,

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Speaker 1: so my parents had to cosign, even though I put

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Speaker 1: half down, and my parents had to cosign the loan.

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Speaker 1: So the first video of yours, I think that caught

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Speaker 1: my attention was you basically letting twenty friends and strangers

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Speaker 1: drive the Ferrari and film it and basically capture their reactions.

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Speaker 1: I suspect that video went pretty viral. I saw it

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Speaker 1: on Business Insider. But in prepping for this, when I

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Speaker 1: googled that video, a ton of places talked about that,

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Speaker 1: was that your first really big video? Yeah, yeah it was,

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Speaker 1: and like you said, it got kind of picked up everywhere.

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Speaker 1: And before that, you know, I was posting the videos

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Speaker 1: on Gelotnik, and so they were doing pretty well because

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Speaker 1: there's a pretty good traffic there. There wasn't the time,

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Speaker 1: and then it kind of started that video. Yeah, that

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Speaker 1: video was like, oh my god, this this can happen.

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Speaker 1: I didn't even realize, but people seem to think that

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Speaker 1: was pretty crazy. And now that's another troke on YouTube.

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Speaker 1: A lot of people do that, letting their friends drive

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Speaker 1: there or whatever. It's not you know, you couldn't do

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Speaker 1: go viral with that content anymore. So after about a

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Speaker 1: year with the Ferrari, you say, I know what's even

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Speaker 1: less reliable and you go out and pick up Was

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Speaker 1: it the Eston Martin after that? No? I think it's

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Speaker 1: hard for me to remember now, which is funny because

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Speaker 1: at the time it was so important to me. But

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Speaker 1: I think right after the Ferrari, I had a Hummer.

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Speaker 1: I had Hummer Hummer, which was just the biggest disaster

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Speaker 1: automobile that has ever existed. And I had a Nissan

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Speaker 1: Skyline that I had imported some Japan, which was those

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Speaker 1: two cars. That was all the audience, right. You had

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Speaker 1: like the Japanese sports car crowd and then you had

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Speaker 1: the old American truck crowd, and I was like, this

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Speaker 1: is this is perfect. I can split the I can

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Speaker 1: split the audience, and then somewhere in the middle there

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Speaker 1: was a lotus Elites which you drove cross country. Yeah.

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Speaker 1: I actually did that before I started even doing any

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Speaker 1: of this. I did that just for fun, and it

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Speaker 1: was the most miserable experience I've ever had. I wish

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Speaker 1: I had done it when I was writing about it

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Speaker 1: and making videos, because because it really wasn't worth it

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Speaker 1: to just do it. And for listeners. Doug is about

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Speaker 1: six three, maybe even taller, and the Lotus is just tiny.

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Speaker 1: The worst drives of my life. It also I discovered

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Speaker 1: in the middle of the desert it didn't have air conditioning.

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Speaker 1: I did this in July and I didn't find out

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Speaker 1: it didn't have air conditioning until day two when I

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Speaker 1: was in the Mohabi desert. And I remember at one

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Speaker 1: point I pulled over simply to get a bottle of

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Speaker 1: water so I could pour it on myself. It was

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Speaker 1: that level of comfort drenched. Now, if I recall also

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Speaker 1: Aston Martin went back and forth across country. What was

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Speaker 1: that experience life? Yeah, you know, I wanted. I kept

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Speaker 1: trying to figure out, well, I've done this, I've done that,

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Speaker 1: how do I get even more reach, even more people

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Speaker 1: make even more of an entertaining thing with these cars

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Speaker 1: I'm buying. And so this Aston Martin at the time

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Speaker 1: and probably still Aston Martin offered a one year warranty

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Speaker 1: with unlimited mileage on their used car. And you know,

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Speaker 1: Aston Martin and British as they don't have the greatest

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Speaker 1: reputation for reliability. So I thought, well, I'm gonna exploit

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Speaker 1: the hell out of this. So I bought one. And yeah,

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Speaker 1: I mean I drove it to thirty fourth States, to

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Speaker 1: Canada twice DC and then sold it. But I'm almost

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Speaker 1: twenty thousand miles in that car in a year. I

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Speaker 1: have a picture of that car next to a Bison

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Speaker 1: in North Dakota, which most Aston Martin owners don't have.

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Speaker 1: And but it was pretty good. Actually, it was reasonably reliable.

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Speaker 1: There were some hiccups at the beginning, but after that

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Speaker 1: it was cool. But I think a lot of people

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Speaker 1: were interested in saying, hey, here's a used, you know,

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Speaker 1: forty dollar exotic car. How bad really is it? And

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Speaker 1: so I wanted to find out, and I guess they did.

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Speaker 1: It turned out not to be that bad. It turned

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Speaker 1: out not to be that bad. Yeah, So now you

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Speaker 1: start buying other cars to do reviews. You had a

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Speaker 1: Dodge Viper, you have the Ranger over, the Defender ninety,

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Speaker 1: the sixty three Wagon. When did you come to the

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Speaker 1: realization that people really wanted to hear from an intelligent

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Speaker 1: but fun car reviewer. You know, it's interesting. Initially I

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Speaker 1: was buying all those cars just to make videos with.

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Speaker 1: And since I have now kind of morphed into buying

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Speaker 1: cars for myself and making videos of other cars for

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Speaker 1: exactly the reason that you stayed, it became clear to

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Speaker 1: me people really wanted to see the reviews, and obviously

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Speaker 1: I couldn't buy cars fast enough. And what became clear

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Speaker 1: to me was that people wanted to see, you know,

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Speaker 1: all sorts of different variety of interesting cars, and I

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Speaker 1: could start to provide that, and yeah, I mean, I

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Speaker 1: don't know, I it just sort of started to take off.

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Speaker 1: It was one of those things where when you do YouTube,

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Speaker 1: you just make a ton of different types of content

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Speaker 1: and whatever gets the most popular you make more of that.

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Speaker 1: And that's exactly how I did it, you know. I

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Speaker 1: I started making silly stuff with my own cars and

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Speaker 1: reviewing other people's cars. Well, the reviews of the other

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Speaker 1: people's cars. They got a little more popular, and so

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Speaker 1: you know, started doing more of those and more of those,

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Speaker 1: and the next thing, you know, you know, a billion views.

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Speaker 1: Like you said, so you're armed with an Emory University

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Speaker 1: degree in economics, you get a two thousand dollars worth

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Speaker 1: of equipment, and you launch a YouTube channel that you

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Speaker 1: don't really think is the future of your career. It's

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Speaker 1: just let me throw some some videos up here. How

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Speaker 1: long before it became wildly successful, you know, it's interesting.

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Speaker 1: My initial intent was, I I felt then and kind

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Speaker 1: of still feel, that I was a better writer than

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Speaker 1: a video person, and so the initial plan was that

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Speaker 1: the videos would simply be a companion to my writing.

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Speaker 1: And I remember, in the summer of fifteen, um so

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Speaker 1: that was about a year and a half after I

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Speaker 1: started videos, I was I was looking at my articles,

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Speaker 1: and my numbers on the articles were not that strong,

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Speaker 1: and I happened to glance at my YouTube numbers at

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Speaker 1: that time, and they were really strong, and I started

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Speaker 1: to realize, oh, I'm getting more views on YouTube than

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Speaker 1: in the article. This hadn't even occurred to me because

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Speaker 1: I was so laser focused on writing. And then the

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Speaker 1: following summer sixteen, I started doing two videos per week,

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Speaker 1: and that's really when things started taking off. When I

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Speaker 1: started the consistent schedule and started to really focus on YouTube,

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Speaker 1: that's when things really started to blow up. And in

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Speaker 1: those were reviews as opposed to one of your early

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Speaker 1: reviews back when you had the Ferrari cracked me up

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Speaker 1: was Ferrari's don't attract women. You you would put put

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Speaker 1: parts the Ferrari in film people walking by women could

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Speaker 1: not possibly care less. But when you reversed it and

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Speaker 1: put a woman in a Ferrari, guys flocked to it

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Speaker 1: like like like the strongest magnet in the world. And

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Speaker 1: you know, guys always flock to these cars, you know,

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Speaker 1: it's so funny. Men always think, I'll buy this car,

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Speaker 1: women I'll be all over me whatever. You know, who's

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Speaker 1: actually all over you when you have a Ferrari is

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Speaker 1: like teenage boys there point actually they take picture, you know,

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Speaker 1: they're the ones that are and you know, guys just generally,

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Speaker 1: but women generally don't really care that much on Its

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Speaker 1: one of the things that I've learned. If you're buying

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Speaker 1: a car to impress someone else, you're probably in the

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Speaker 1: wrong you're barking up the wrong tree, to say the

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Speaker 1: very least. So let's talk about some of the reviews

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Speaker 1: that you do. How do you go about selecting cars? What?

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Speaker 1: What is it just a function of what's available, or

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Speaker 1: are you thinking about a checklist and saying, you know,

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Speaker 1: I really haven't test dro you know A four eight

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Speaker 1: recently and it's been upgraded. Let me let me give

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Speaker 1: that a shot. It's an interesting question. So when I

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Speaker 1: first started, it was a function of what was available,

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Speaker 1: and I remember people would reach out to me with

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Speaker 1: like a Lamborghini, and I'd like, oh my gosh, a Lamborghini.

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Speaker 1: You know, I gotta go in film Matt, And I would.

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Speaker 1: Now because the channel is so big, I still do

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Speaker 1: it the same way, solicit people to get in touch

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Speaker 1: with me, rather than me getting in touch with people,

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Speaker 1: because I just think it's kind of entitled to call

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Speaker 1: up someone or send an e those one and say hey,

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Speaker 1: I'm I'm a guy on YouTube. Can I review your

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Speaker 1: expensive car? It's easier to contact me. The channel is

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Speaker 1: now so big that I get contacted about pretty much

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Speaker 1: every car that you could imagine. And so now yes,

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Speaker 1: it's sort of like a checklist, like I know that X, Y,

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Speaker 1: and Z cars performed well, so I make videos with

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Speaker 1: those cars. New cars performed tremendously well, so I worked

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Speaker 1: very closely with dealers and to an extent with automakers.

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Speaker 1: I don't like doing it, but somewhat in order to

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Speaker 1: make sure that you know, I have new cars right

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Speaker 1: when they first come out, and then still some private owners,

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Speaker 1: you know, I fill the last week I filed them.

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Speaker 1: I hasn't gone up yet, but I filmed the six

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Speaker 1: Nissan Maxima. Occasionally, there are cars that I just personally

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Speaker 1: have an interest in, and you know, I filmed three

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Speaker 1: new models that week, and I'm kind of I just

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Speaker 1: want to do something weird and solve these things like that.

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Speaker 1: But it's it's it's less and less common. The new

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Speaker 1: cars is what people mostly want to see. In prepping

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Speaker 1: for this, like normally I watched your videos of the

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Speaker 1: cars I wanna learn about or see, but in prepping

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Speaker 1: for this, I looked at just some horrific cars that

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Speaker 1: you reviewed, whether it was the what was the name

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Speaker 1: of the Cadillac Convertible before the SLR, the the the Alante.

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Speaker 1: I just did the all just just such the worst

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Speaker 1: GM garbage and you you did a Buick Riata with

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Speaker 1: that crazy touch screen. Even when GM got was ahead

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Speaker 1: of the curve with the technology, they found a way

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Speaker 1: to mess it up. But you also do, like, you know,

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Speaker 1: pretty new stuff. You did the g Gladiator, You did,

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Speaker 1: you know, anytime you did the most recent Hie output

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Speaker 1: version of the range of Avlar, like you do pretty

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Speaker 1: mainstream cars, not just exotists. Yeah. No, It's got to

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Speaker 1: the point where now I tried to film if there's

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Speaker 1: any new car that has even a little bit littlest

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Speaker 1: bit of buzz around it, I do try to make

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Speaker 1: sure I have a video on it. It's just important

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Speaker 1: to do. And and honestly, my channel is kind of

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Speaker 1: a weird one because I'm I'm split between enthusiasts and

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Speaker 1: in market shoppers, And so I'll review. I'll put up

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Speaker 1: a review of like a Toyota Venza, and people are

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Speaker 1: the Highlander and people will be like, why are you

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Speaker 1: reviewing this pizza crap? But actually that video end up

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Speaker 1: getting a million views or a million and a half

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Speaker 1: because people are still buying it. Well, then the next

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Speaker 1: day I have to put up a video of you know,

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Speaker 1: an old whatever, of course, and then the enthusiasts come

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Speaker 1: back and I lose the in market stoppers and it's

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Speaker 1: kind of a it's a thin line to walk, and

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Speaker 1: you know, you get criticism on YouTube no matter what

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Speaker 1: you do. So let's talk about those new cars. We'll

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Speaker 1: talk about the exotics later. What sort of prep where

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Speaker 1: do you do when you're getting ready to go out

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Speaker 1: and shoot a car for the day. Take us through

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Speaker 1: your process. What do you do to get to prepare

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Speaker 1: so you know at the start of it, I I

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Speaker 1: write a script, and I don't script the whole video.

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Speaker 1: You know, most of my video I go through kind

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Speaker 1: of the little quirks of the car. I don't script

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Speaker 1: script that because it's difficult to know what those things

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Speaker 1: will be until I kind of get to the car.

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Speaker 1: But I script the intro. In the outro and you

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Speaker 1: can see me standing next to the car talking, that's

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Speaker 1: all been scripted. The actual quirks and features of the car.

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Speaker 1: I just have to kind of figure out what I'm

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Speaker 1: there because it's just too difficult to figure that stuff

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Speaker 1: out until you're really up close with the car. And

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Speaker 1: as a result, filming a car can take six seven

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Speaker 1: hours because you spend two three hours just kind of

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Speaker 1: pouring over every button, every feature, the owner's manual, all

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Speaker 1: that stuff to figure out where everything is and how

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Speaker 1: it all works. And so that's pretty much the process.

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Speaker 1: There's not that much prep at the beginning, but when

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Speaker 1: you're actually there, it's really kind of intense. And I

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Speaker 1: don't think, you know, if people see it on the screen,

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Speaker 1: and I kind of kind of a goofy. I was

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Speaker 1: these stupid clothes and people just think it's easy, and

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Speaker 1: it's a little bit harder than you might realize. How

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Speaker 1: did the Doug score come about? I assume you throw

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Speaker 1: that in afterwards. You take notes, and you do that

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Speaker 1: in prep. You're not doing it on the fly while

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Speaker 1: you're recording. So Doug score quirks and features, and of

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Speaker 1: course this is a how did these hallmarks of your

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Speaker 1: videos come about? The Dug score came about because I

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Speaker 1: was realizing that people weren't watching the end of the videos.

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Speaker 1: It's interesting the way my videos worked. I spent twenty

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Speaker 1: minutes talking about the little quirks of the car and

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Speaker 1: only about five minutes driving the car. And the reason

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Speaker 1: I started doing that was because usually by the time

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Speaker 1: I had gotten a car, other people who were better

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Speaker 1: than the reviewing cars had driven it already, and so

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Speaker 1: people weren't didn't care what I had to say about

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Speaker 1: the drive. They only cared about the quirks. And so

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Speaker 1: I thought, well, I got to get people finished watching

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Speaker 1: these videos somehow, and so I put in the Doug

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Speaker 1: Score and and that has really blown up the you know,

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Speaker 1: the rate to people. People sometimes people hip stuff just

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Speaker 1: to go to that and see, like where I put

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Speaker 1: it against other car. You don't have the Doug score

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Speaker 1: online anywhere like every now and then. I'm I don't

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Speaker 1: want to have to pull up a video search to

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Speaker 1: the end if I'm just looking for something specific. In

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Speaker 1: the prep for this, I was surprised that the Doug

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Speaker 1: Score does not seem to exist anywhere other than mentioned

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Speaker 1: in the video. Unless I'm missed. It is on my website.

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Speaker 1: I have to do better about making this clear because

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Speaker 1: I get this question off. It is on my website.

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Speaker 1: If you go to doug euro dot com, you can

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Speaker 1: put on Doug Score and the whole sheet is there.

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Speaker 1: It's like a Google dot It's actually kind of interesting.

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Speaker 1: You can copy and paste it into an Excel and

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Speaker 1: manipulate it. And I get people every couple of weeks

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Speaker 1: emailing me and saying, hey, here's some weird, you know,

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Speaker 1: cool metrics I just did with the Doug score and

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Speaker 1: that sort of thing. And it's always interesting kind of

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Speaker 1: to see how it's shaking down because I don't do

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Speaker 1: that much analytics with it. Well you should, because that's

429
00:20:43,400 --> 00:20:45,720
Speaker 1: a lot of data across a lot of cars. The

430
00:20:45,800 --> 00:20:48,320
Speaker 1: interesting thing it has really become. Initially it was just

431
00:20:48,400 --> 00:20:49,960
Speaker 1: kind of this interesting way to get people to watch

432
00:20:49,960 --> 00:20:53,520
Speaker 1: the videos. Now it's become actually useful information because in

433
00:20:53,560 --> 00:20:56,600
Speaker 1: a lot of car segments, I've reviewed all of the vehicles,

434
00:20:56,840 --> 00:20:58,800
Speaker 1: and so it's like, here's something you can actually use

435
00:20:58,880 --> 00:21:01,960
Speaker 1: to maybe, you know, compare stuff and to be fair

436
00:21:02,000 --> 00:21:05,840
Speaker 1: to you. Normally, when I look at rating systems, I'm

437
00:21:05,880 --> 00:21:09,680
Speaker 1: pretty critical and you know, waving them off. I don't

438
00:21:09,840 --> 00:21:12,520
Speaker 1: disagree with you all that often. Every now and then

439
00:21:12,560 --> 00:21:15,240
Speaker 1: I think I would be a little more generous in

440
00:21:15,280 --> 00:21:20,440
Speaker 1: the utility usefulness of certain exotic cars, because if you're

441
00:21:20,440 --> 00:21:23,040
Speaker 1: going out and buying a four hundred thousand dollar car,

442
00:21:23,800 --> 00:21:27,359
Speaker 1: you're not bringing stuff home from walmartin It's not so

443
00:21:27,359 --> 00:21:29,960
Speaker 1: so saying the car has a small trunk. It's like, well,

444
00:21:30,000 --> 00:21:33,760
Speaker 1: but this is not their only car. They're not taking

445
00:21:33,760 --> 00:21:36,200
Speaker 1: it home from the supermarket. But for the most part,

446
00:21:36,960 --> 00:21:40,439
Speaker 1: I usually don't disagree with you, other than a point

447
00:21:40,560 --> 00:21:42,840
Speaker 1: or two this way or that. Yeah, well, I appreciate that.

448
00:21:42,880 --> 00:21:44,240
Speaker 1: I think it's it took a lot of time to

449
00:21:44,320 --> 00:21:46,920
Speaker 1: kind of refine it them. We've gone through several refinements,

450
00:21:46,960 --> 00:21:49,360
Speaker 1: but now I think it's kind of dialed in. When

451
00:21:49,400 --> 00:21:53,600
Speaker 1: when did you come to the realization that YouTube video

452
00:21:53,680 --> 00:21:58,040
Speaker 1: reviews of automobiles could be a full time job. I

453
00:21:58,080 --> 00:22:01,119
Speaker 1: remember the day it was. I was driving that Aston

454
00:22:01,160 --> 00:22:03,800
Speaker 1: Martin across the country and on the way back. At

455
00:22:03,840 --> 00:22:05,640
Speaker 1: the time, I lived in Philadelphia and my my wife

456
00:22:05,640 --> 00:22:07,679
Speaker 1: had a family reunion in California, and I thought, well,

457
00:22:07,720 --> 00:22:09,439
Speaker 1: I have this unlimited malage warty, I might as well

458
00:22:09,480 --> 00:22:11,359
Speaker 1: just drive this thing out there and back. And on

459
00:22:11,400 --> 00:22:13,520
Speaker 1: the way back, she flew by the way. She was

460
00:22:13,520 --> 00:22:15,800
Speaker 1: not involved. She hadn't wanted me to do it. But

461
00:22:15,800 --> 00:22:19,160
Speaker 1: on the way back I did meet up with my fans,

462
00:22:19,200 --> 00:22:21,320
Speaker 1: and I did one in in. I had never been

463
00:22:21,320 --> 00:22:23,120
Speaker 1: to North Dakota, so I went like the northern route

464
00:22:23,119 --> 00:22:26,000
Speaker 1: back and I went to Boise and then Fargo and

465
00:22:26,000 --> 00:22:32,160
Speaker 1: then Chicago and then Minneapolis and Cleveland, and I assumed

466
00:22:32,320 --> 00:22:35,160
Speaker 1: at the time that maybe a few dozen people would

467
00:22:35,160 --> 00:22:37,800
Speaker 1: show k to these things, and I still to this day,

468
00:22:37,880 --> 00:22:41,959
Speaker 1: remember it was Minneapolis. I pulled in, there were hundreds

469
00:22:42,000 --> 00:22:46,040
Speaker 1: and hundreds of people. The Oscar meyer Weener mobile showed up,

470
00:22:46,560 --> 00:22:50,080
Speaker 1: and it was unbelievable, but it was just an incredible

471
00:22:50,160 --> 00:22:51,919
Speaker 1: It's of course with COVID, he can't even imagine such

472
00:22:51,920 --> 00:22:54,600
Speaker 1: an event now, but it was this unbelievable thing that

473
00:22:54,760 --> 00:22:56,879
Speaker 1: all these people, all these fans, were so excited, and

474
00:22:56,880 --> 00:22:59,879
Speaker 1: it poured that night and everyone still came out. And

475
00:23:00,680 --> 00:23:02,240
Speaker 1: I called my wife on the way home from that

476
00:23:02,320 --> 00:23:06,520
Speaker 1: and said, I think this may actually be a career.

477
00:23:06,600 --> 00:23:08,359
Speaker 1: Like I think I might actually be able to do

478
00:23:08,440 --> 00:23:10,679
Speaker 1: something out of this and not have to go to

479
00:23:10,760 --> 00:23:13,199
Speaker 1: law school or whatever the prevailing thought was the time, like,

480
00:23:13,320 --> 00:23:15,720
Speaker 1: this may actually work. It was only when I finally

481
00:23:15,720 --> 00:23:18,760
Speaker 1: saw that display of people that night that I kind

482
00:23:18,760 --> 00:23:21,280
Speaker 1: of realized this was maybe the future. Let's put these

483
00:23:21,359 --> 00:23:24,000
Speaker 1: numbers into a little perspective, put a little flesh on

484
00:23:24,040 --> 00:23:26,720
Speaker 1: the bones. The numbers I'm gonna throw out are are

485
00:23:27,000 --> 00:23:31,320
Speaker 1: pretty general. They're available online from all sorts of other

486
00:23:31,359 --> 00:23:35,240
Speaker 1: sites that tell you how to be a YouTuber. But

487
00:23:35,400 --> 00:23:38,639
Speaker 1: typically if you're up to one to two million page

488
00:23:38,680 --> 00:23:42,960
Speaker 1: views for per month or video views per month, that

489
00:23:43,000 --> 00:23:45,880
Speaker 1: should throw off somewhere between a quarter million and half

490
00:23:45,880 --> 00:23:49,879
Speaker 1: a million per year. Are these sites bullpark right or

491
00:23:49,920 --> 00:23:53,119
Speaker 1: are they Is that too broader range? Yeah, and it

492
00:23:53,600 --> 00:23:56,280
Speaker 1: is these sites often they do offer really broad ranges.

493
00:23:56,480 --> 00:23:58,639
Speaker 1: But you know, it's interesting the way that YouTube works.

494
00:23:58,680 --> 00:24:01,399
Speaker 1: I've been very surprised to learn that some channels make

495
00:24:01,440 --> 00:24:03,359
Speaker 1: a ton more money because of the type of content

496
00:24:03,440 --> 00:24:05,840
Speaker 1: they do, and some make a ton less because of

497
00:24:05,840 --> 00:24:07,439
Speaker 1: the type of content they do. It all depends on

498
00:24:07,480 --> 00:24:09,600
Speaker 1: who your viewers off. And then there's a lot of

499
00:24:09,640 --> 00:24:13,240
Speaker 1: YouTubers in addition, who do a lot of paid advertisements,

500
00:24:13,240 --> 00:24:17,520
Speaker 1: which I've generally avoided. I do like endorsements, Yeah, I

501
00:24:17,560 --> 00:24:20,320
Speaker 1: really really have to. I feel that my ethics as

502
00:24:20,359 --> 00:24:23,760
Speaker 1: a journalist, it's important to very much minimalize this. Occasionally

503
00:24:23,760 --> 00:24:25,360
Speaker 1: I get an offer I can't refuse, and I've done

504
00:24:25,359 --> 00:24:27,919
Speaker 1: maybe three, but most guys do want every video, and

505
00:24:27,920 --> 00:24:29,960
Speaker 1: so you can make a lot more money that way.

506
00:24:30,400 --> 00:24:32,399
Speaker 1: But I've also always tried to play the long game here,

507
00:24:32,400 --> 00:24:34,200
Speaker 1: and I think that by doing ads like that, you

508
00:24:34,359 --> 00:24:36,320
Speaker 1: kind of people don't want to watch your content as

509
00:24:36,359 --> 00:24:38,600
Speaker 1: much of every time they turn it on. There's a minute,

510
00:24:38,960 --> 00:24:41,359
Speaker 1: you know, ad for a shaving thing. But anyway, you

511
00:24:41,400 --> 00:24:43,680
Speaker 1: can make pretty good money. It's gone pretty well, quite

512
00:24:43,760 --> 00:24:47,479
Speaker 1: quite interesting. So let's talk a little bit about buying

513
00:24:47,520 --> 00:24:50,879
Speaker 1: and selling cars online. I just sold an SL this

514
00:24:50,920 --> 00:24:55,040
Speaker 1: summer on eBay. Coincidentally what I paid for it seventeen

515
00:24:55,119 --> 00:24:59,879
Speaker 1: years ago, six s L. I got my R A

516
00:25:00,240 --> 00:25:04,200
Speaker 1: on Bring a Trailer. I found my wife's M three

517
00:25:04,200 --> 00:25:09,200
Speaker 1: convertible on car Gurus. I don't remember how I found

518
00:25:09,240 --> 00:25:11,720
Speaker 1: the M six. It might have been car Gurus, but

519
00:25:11,920 --> 00:25:14,439
Speaker 1: um that also was in Indianapolis. Had a flight in

520
00:25:14,240 --> 00:25:18,200
Speaker 1: Indianapolis and drive at home. But it's not just car

521
00:25:18,320 --> 00:25:23,840
Speaker 1: guys buying cars online, it's everybody. How has the Internet

522
00:25:24,200 --> 00:25:27,080
Speaker 1: changed how we buy cars these days? Yeah, I mean

523
00:25:27,119 --> 00:25:29,080
Speaker 1: it's just that's just it, right, Like no one is

524
00:25:29,119 --> 00:25:32,119
Speaker 1: not using the internet pretty much to find cars. The

525
00:25:32,200 --> 00:25:35,040
Speaker 1: days of leafing through Auto Trader magazine or the back

526
00:25:35,040 --> 00:25:37,000
Speaker 1: of the newspaper. That's how I bought cars when I was,

527
00:25:37,440 --> 00:25:41,120
Speaker 1: you know, just just graduating from high school and often

528
00:25:41,240 --> 00:25:42,720
Speaker 1: and that's what you do, if you remember, you'd have

529
00:25:42,760 --> 00:25:44,880
Speaker 1: to try to fit like they charge you by the letter,

530
00:25:44,880 --> 00:25:46,600
Speaker 1: so you have to try to fit like PW for

531
00:25:46,640 --> 00:25:50,160
Speaker 1: power windows and pl That was how it was back then,

532
00:25:50,440 --> 00:25:52,520
Speaker 1: but now the Internet is everything. It's so much easier

533
00:25:52,560 --> 00:25:55,040
Speaker 1: to get a ton of high resolution photos and is

534
00:25:55,080 --> 00:25:57,320
Speaker 1: a lot more information available to the buyer to what

535
00:25:57,359 --> 00:26:00,119
Speaker 1: they're actually buying. I couldn't agree with you more. I

536
00:26:00,200 --> 00:26:03,359
Speaker 1: had the same experience you had on Craigslist with every

537
00:26:03,600 --> 00:26:07,520
Speaker 1: crazy SOB story coming out. Could you hold the note

538
00:26:07,520 --> 00:26:10,520
Speaker 1: on this car? Will will take it from you? Like, yeah, sure,

539
00:26:10,560 --> 00:26:13,920
Speaker 1: I'm gonna do that right, It's pretty hilarious. So there's

540
00:26:13,960 --> 00:26:18,359
Speaker 1: a ton of transactions taking place, both auctions and just

541
00:26:18,560 --> 00:26:22,879
Speaker 1: regular sales. What motivated you to launch cars and Bits?

542
00:26:23,680 --> 00:26:25,320
Speaker 1: You know? One of the things that I started to

543
00:26:25,320 --> 00:26:28,120
Speaker 1: realize is that there's a large segment of the car

544
00:26:28,200 --> 00:26:31,919
Speaker 1: enthusiast community, especially in terms of selling and buying, that

545
00:26:32,080 --> 00:26:35,159
Speaker 1: is devoted to what I consider to be sort of

546
00:26:35,240 --> 00:26:39,440
Speaker 1: vintage cars, which include stuff going into the seventies, sixties, seventies, fifties.

547
00:26:39,680 --> 00:26:42,440
Speaker 1: That's where it is perceived, especially in the cars world,

548
00:26:42,440 --> 00:26:45,840
Speaker 1: that all the money is and I am very well

549
00:26:45,880 --> 00:26:49,080
Speaker 1: aware being my age, but also because I know a

550
00:26:49,080 --> 00:26:50,960
Speaker 1: lot of other people who are enthusiasts that there are,

551
00:26:51,560 --> 00:26:54,359
Speaker 1: and it's an underserved community of people who are interested

552
00:26:54,400 --> 00:26:56,879
Speaker 1: in cars from the eighties and up. Those people are

553
00:26:56,960 --> 00:27:01,040
Speaker 1: kind of ignored in the cool car space, and I decided,

554
00:27:01,160 --> 00:27:02,600
Speaker 1: you know, it would be cool to have a site

555
00:27:02,640 --> 00:27:06,840
Speaker 1: that just sold cars two you know, from that era,

556
00:27:06,960 --> 00:27:09,520
Speaker 1: basically the nineteen eighties and up, and so that's kind

557
00:27:09,520 --> 00:27:11,640
Speaker 1: of that was what we wanted to do, and I think,

558
00:27:12,160 --> 00:27:14,680
Speaker 1: you know, we executed it, and it's done reasonably well

559
00:27:14,720 --> 00:27:18,320
Speaker 1: so far, I hope. Well, it's certainly an interesting site.

560
00:27:18,480 --> 00:27:21,840
Speaker 1: I think that you've made some improvements over many of

561
00:27:21,840 --> 00:27:24,560
Speaker 1: the other auction sites. I mean, eBay is kind of

562
00:27:24,600 --> 00:27:28,520
Speaker 1: a mess, but even compare to something like Bring Bring

563
00:27:28,560 --> 00:27:31,800
Speaker 1: a Trailer, you have a lot of really interesting I

564
00:27:31,800 --> 00:27:35,440
Speaker 1: would call them upgrades, some innovations that that are pretty intriguing.

565
00:27:36,680 --> 00:27:39,840
Speaker 1: Tell us what you think is the most distinguishing characteristic

566
00:27:39,880 --> 00:27:43,120
Speaker 1: about cars and bids beyond just the fact that it's

567
00:27:43,240 --> 00:27:46,720
Speaker 1: eighties to present. Yeah, I think I think there's a few.

568
00:27:46,960 --> 00:27:48,920
Speaker 1: That's obviously, the biggest one to me is that the

569
00:27:48,960 --> 00:27:52,240
Speaker 1: specific focus which I think attracts generally like younger people

570
00:27:52,240 --> 00:27:54,320
Speaker 1: are people who are morested in that world But the

571
00:27:54,400 --> 00:27:56,520
Speaker 1: other stuff is I think the site is really clean

572
00:27:56,560 --> 00:27:59,560
Speaker 1: and easy to use like a modern website. Is some

573
00:27:59,600 --> 00:28:02,480
Speaker 1: of them editors eBay like you mentioned Bring to Taylor,

574
00:28:02,520 --> 00:28:04,480
Speaker 1: I just don't think it's quite as easy to navigate

575
00:28:04,520 --> 00:28:07,159
Speaker 1: on as and as clean and simple. And my team,

576
00:28:07,400 --> 00:28:10,119
Speaker 1: the designers and the engineers who created it, the developers,

577
00:28:10,119 --> 00:28:12,879
Speaker 1: did an incredibly good job of making it like a

578
00:28:12,960 --> 00:28:15,359
Speaker 1: modern website since we knew we would probably have a

579
00:28:15,480 --> 00:28:18,520
Speaker 1: younger audience, And to me, that's probably the easiest thing

580
00:28:18,600 --> 00:28:22,720
Speaker 1: just there the biggest differentiator, just the simplicity and ease

581
00:28:23,080 --> 00:28:25,960
Speaker 1: of navigation on the site and using it and seeing

582
00:28:26,000 --> 00:28:27,840
Speaker 1: the cars and being able to kind of see everything

583
00:28:27,840 --> 00:28:31,120
Speaker 1: displayed and it's not it's just very simple to use.

584
00:28:31,280 --> 00:28:33,600
Speaker 1: And there's more stuff that's going to come out as

585
00:28:33,600 --> 00:28:35,920
Speaker 1: we grow that's going to make it even easier to navigate.

586
00:28:36,200 --> 00:28:38,720
Speaker 1: So it's important, I think, to make something like that,

587
00:28:38,800 --> 00:28:40,680
Speaker 1: and especially when you take a look at the competitors

588
00:28:40,720 --> 00:28:44,280
Speaker 1: and just geared for not really kind of the modern

589
00:28:44,520 --> 00:28:47,600
Speaker 1: the modern auction buyer. I would say, so, what's your

590
00:28:47,680 --> 00:28:50,000
Speaker 1: role on the site presently you were the founder or

591
00:28:50,000 --> 00:28:53,920
Speaker 1: a co founder? Are you just marketing and strategy or

592
00:28:54,040 --> 00:28:56,400
Speaker 1: or how involved in the day to day are you? Well,

593
00:28:56,440 --> 00:29:00,600
Speaker 1: actually it's finishing, I uh, incredibly involved. So we've launched

594
00:29:00,600 --> 00:29:02,560
Speaker 1: the site, we didn't realize how successful it would be,

595
00:29:02,960 --> 00:29:05,440
Speaker 1: and so we just weren't ready with with employees. I

596
00:29:05,440 --> 00:29:07,400
Speaker 1: think we finally have the team in place. Now it's

597
00:29:07,400 --> 00:29:09,520
Speaker 1: been two months since we launched. I think we're finally

598
00:29:09,520 --> 00:29:12,000
Speaker 1: read a three months rather, I think we're finally ready

599
00:29:12,080 --> 00:29:14,560
Speaker 1: to take on the volume and and sort of start

600
00:29:14,640 --> 00:29:17,080
Speaker 1: ramping things up. But if initially I was doing everything,

601
00:29:17,520 --> 00:29:20,640
Speaker 1: it was a disaster. I still am doing most of

602
00:29:20,680 --> 00:29:22,800
Speaker 1: the reserve setting of the cars that come in, since

603
00:29:22,880 --> 00:29:26,040
Speaker 1: that's such a giant driver of revenue, you know, making

604
00:29:26,080 --> 00:29:27,960
Speaker 1: sure the cars have the right reserve prices so they'll

605
00:29:27,960 --> 00:29:31,280
Speaker 1: actually sell. And then I add a little Doug's take

606
00:29:31,520 --> 00:29:34,640
Speaker 1: to every listing that goes up, and I personally write

607
00:29:34,680 --> 00:29:37,080
Speaker 1: each one sort of my thoughts on that particular car

608
00:29:37,120 --> 00:29:39,120
Speaker 1: and that car's placed in the market. And then yes,

609
00:29:39,200 --> 00:29:41,520
Speaker 1: marketing and strategy is sort of my big contribution to

610
00:29:41,520 --> 00:29:44,280
Speaker 1: the site, since that's run best at So what are

611
00:29:44,320 --> 00:29:46,360
Speaker 1: the goals for the site? How many cars do you

612
00:29:46,360 --> 00:29:49,600
Speaker 1: hope to auction each week? And what sort of dollar

613
00:29:49,680 --> 00:29:52,440
Speaker 1: volume do you think you can move It's a good question.

614
00:29:52,440 --> 00:29:54,959
Speaker 1: I mean, we're not sure. We hope and we believe

615
00:29:55,080 --> 00:29:58,800
Speaker 1: that there's a market for i don't know, fifty auctions

616
00:29:58,800 --> 00:30:00,760
Speaker 1: a week something like that. Yeah, I really want to

617
00:30:00,760 --> 00:30:03,120
Speaker 1: be the premier place for cars from this era. If

618
00:30:03,160 --> 00:30:06,080
Speaker 1: you're looking for an eighties enough car cars and did

619
00:30:06,200 --> 00:30:08,960
Speaker 1: go there, you'll find a wide variety. We've done a

620
00:30:08,960 --> 00:30:10,640
Speaker 1: good job with that, but I think I really want

621
00:30:10,640 --> 00:30:12,160
Speaker 1: to kind of ramp it up and make sure that

622
00:30:12,440 --> 00:30:14,840
Speaker 1: basically anything you might want is available on the side

623
00:30:14,840 --> 00:30:16,520
Speaker 1: of any time, and if it isn't, well, checked back

624
00:30:16,600 --> 00:30:18,720
Speaker 1: next week. So I'm hoping to be able to really

625
00:30:18,800 --> 00:30:20,680
Speaker 1: kind of scale it and get it to a point

626
00:30:20,720 --> 00:30:25,280
Speaker 1: where it is the default for people looking for a

627
00:30:25,320 --> 00:30:28,480
Speaker 1: car from this There so two nuts and bolts questions

628
00:30:28,520 --> 00:30:32,840
Speaker 1: about the operations of the site. One is the reserve price.

629
00:30:33,000 --> 00:30:37,400
Speaker 1: You point out that cars without reserve have a tendency

630
00:30:37,520 --> 00:30:41,400
Speaker 1: to attract a lot of interest. I was always curious

631
00:30:41,520 --> 00:30:46,880
Speaker 1: why the option doesn't exist for a seller to allow

632
00:30:47,120 --> 00:30:52,680
Speaker 1: the reserve number to drop mid auction. Not not necessarily

633
00:30:52,720 --> 00:30:55,560
Speaker 1: that reserve has been met, but if an auction is

634
00:30:55,600 --> 00:30:58,800
Speaker 1: attracting a lot of attention, to just say we're making

635
00:30:58,800 --> 00:31:01,920
Speaker 1: this now a reserve US auction to see see what

636
00:31:02,000 --> 00:31:04,920
Speaker 1: that does to the bidding. It's interesting. So if if

637
00:31:04,920 --> 00:31:07,560
Speaker 1: a seller reaches out to us during the auction says

638
00:31:07,560 --> 00:31:11,280
Speaker 1: they want to simply remove their reserve, we have honored

639
00:31:11,280 --> 00:31:13,440
Speaker 1: those requests. So a few cars have actually flipped to

640
00:31:13,480 --> 00:31:16,880
Speaker 1: no reserve during the auction, and but we generally tell

641
00:31:16,960 --> 00:31:20,959
Speaker 1: sellers not to reveal their reserve during the auction because

642
00:31:21,320 --> 00:31:25,560
Speaker 1: one of the things that we've found is when someone says, oh,

643
00:31:25,640 --> 00:31:29,240
Speaker 1: the reserve is X amount, it makes the bidders feel

644
00:31:29,320 --> 00:31:31,920
Speaker 1: that the car is only worth X amount, and so

645
00:31:32,040 --> 00:31:34,959
Speaker 1: they get kind of disappointed or sort of slow down

646
00:31:35,000 --> 00:31:37,560
Speaker 1: their bidding or just stop bidding all together once it

647
00:31:37,600 --> 00:31:39,960
Speaker 1: gets close or hits that number because they no longer

648
00:31:40,000 --> 00:31:42,320
Speaker 1: think they're getting any form of a deal. Whereas if

649
00:31:42,320 --> 00:31:44,160
Speaker 1: the reserve is sort of sitting there in the background,

650
00:31:44,160 --> 00:31:46,040
Speaker 1: you don't know it. People just bid what they think

651
00:31:46,040 --> 00:31:49,560
Speaker 1: the cars work, which, frankly, objectively, is how a marketplace

652
00:31:49,600 --> 00:31:51,680
Speaker 1: like that out of work. People pay what they're willing

653
00:31:51,680 --> 00:31:53,800
Speaker 1: to pay, and whoever pays them, you know, pays the most.

654
00:31:53,880 --> 00:31:56,560
Speaker 1: That's it. That's the person who wins. And so when

655
00:31:56,600 --> 00:31:58,840
Speaker 1: you say, oh, the reserve thirties, didns start taking a Well,

656
00:31:58,880 --> 00:32:01,800
Speaker 1: thirty is gonna pay thirty three. But now that I

657
00:32:01,840 --> 00:32:04,960
Speaker 1: know that the seller only thinks it's worth thirty, I'm

658
00:32:05,000 --> 00:32:06,520
Speaker 1: not going a bit. And so we try to would

659
00:32:06,520 --> 00:32:09,520
Speaker 1: try to really coach the sellers. Don't reveal your reserve,

660
00:32:09,760 --> 00:32:12,400
Speaker 1: but if they're willing to pull the reserve completely off,

661
00:32:12,720 --> 00:32:16,040
Speaker 1: then yes, we generally honored those requests. In our opinions,

662
00:32:16,160 --> 00:32:18,520
Speaker 1: those auctions probably should have been no reserve from the beginning,

663
00:32:18,720 --> 00:32:21,600
Speaker 1: but it's very difficult to explain to sellers, hey, you're

664
00:32:21,640 --> 00:32:24,040
Speaker 1: gonna get more money if you got no reserve cars.

665
00:32:24,080 --> 00:32:25,600
Speaker 1: Like we just had an Audi R eight. He pulled

666
00:32:25,640 --> 00:32:27,960
Speaker 1: the reserve off in the last day, and it's like

667
00:32:28,360 --> 00:32:30,040
Speaker 1: that guy should have gone no reserve from the beginning.

668
00:32:30,040 --> 00:32:31,520
Speaker 1: It was a really nice car. It was because they

669
00:32:31,600 --> 00:32:33,640
Speaker 1: gonna get a lot of us. But people say to me, well,

670
00:32:33,640 --> 00:32:35,600
Speaker 1: what if it only gets into a thousand dollars And

671
00:32:35,640 --> 00:32:39,320
Speaker 1: I'm like, well, you know that hasn't happened yet, even

672
00:32:39,320 --> 00:32:41,840
Speaker 1: for no reserve or reserve car. It hasn't. It hasn't

673
00:32:41,840 --> 00:32:44,239
Speaker 1: occurred yet. We have a lot of traffic of the sides, well,

674
00:32:44,320 --> 00:32:47,280
Speaker 1: as possible, but it's very, very unlikely that people have

675
00:32:47,320 --> 00:32:49,920
Speaker 1: a hard time taking that point. And I understand, Yeah,

676
00:32:50,040 --> 00:32:53,520
Speaker 1: I saw that, right. Was one of the first years

677
00:32:53,560 --> 00:32:56,560
Speaker 1: with the dual clutch. If I remember not a manual,

678
00:32:56,680 --> 00:32:58,040
Speaker 1: I can't. I can't remember. I think the one that

679
00:32:58,080 --> 00:32:59,840
Speaker 1: the reserve was pulled off was a seventeen. It was

680
00:32:59,880 --> 00:33:02,560
Speaker 1: a it was a second gender. Okay. The way I

681
00:33:02,720 --> 00:33:05,720
Speaker 1: end up bidding on cars typically is I'll try and

682
00:33:05,800 --> 00:33:09,200
Speaker 1: ballpark what fair value is, and then I'll bid up

683
00:33:09,200 --> 00:33:13,080
Speaker 1: to below. And then you'd be surprised how often you're

684
00:33:13,240 --> 00:33:16,800
Speaker 1: either the winner of the auction or high bid reserve

685
00:33:16,920 --> 00:33:19,600
Speaker 1: not met. And then you speak to the uh the

686
00:33:19,640 --> 00:33:23,120
Speaker 1: sellar and there you know, two above high price, and

687
00:33:23,200 --> 00:33:26,760
Speaker 1: even if I'm on the low end, they're just not realistic.

688
00:33:26,840 --> 00:33:30,200
Speaker 1: But most of the time it looks like so this

689
00:33:30,280 --> 00:33:35,920
Speaker 1: is a good math question. What percentage of reserved bidding

690
00:33:36,160 --> 00:33:40,200
Speaker 1: auctions actually go through through to a sale. It's something

691
00:33:40,440 --> 00:33:47,360
Speaker 1: like sixty about two thirds, And obviously it's the no reserve, right, yeah, exactly,

692
00:33:47,360 --> 00:33:50,360
Speaker 1: So our still rate is just the But then a

693
00:33:50,360 --> 00:33:52,800
Speaker 1: good portion of those reserve auctions are deals are made

694
00:33:52,800 --> 00:33:55,160
Speaker 1: after the fact. You just didn't have maybe the bidder

695
00:33:55,160 --> 00:33:57,160
Speaker 1: in the room at that time to you know, get

696
00:33:57,160 --> 00:33:59,200
Speaker 1: the number up there, or maybe the seller just besides

697
00:33:59,240 --> 00:34:00,800
Speaker 1: the okay, I'll go a little lower. I just want

698
00:34:00,880 --> 00:34:03,840
Speaker 1: to think on But that's that's maybe once a day

699
00:34:03,880 --> 00:34:05,640
Speaker 1: we do one of those are once a couple of days.

700
00:34:05,920 --> 00:34:08,840
Speaker 1: Typically they're they're they're hitting their numbers and you know,

701
00:34:08,920 --> 00:34:11,160
Speaker 1: I don't know. I We're doing our We do our

702
00:34:11,239 --> 00:34:12,839
Speaker 1: best with the sellers to try to get them into

703
00:34:12,840 --> 00:34:15,600
Speaker 1: a reasonable ballpark. It's amazing to me how many sellers

704
00:34:15,600 --> 00:34:19,120
Speaker 1: ask for high retail as their reserve price, and I'm like,

705
00:34:19,360 --> 00:34:21,480
Speaker 1: that's not how this works, you know. And then they

706
00:34:21,480 --> 00:34:24,000
Speaker 1: get upset and they're like, well you won't give me

707
00:34:24,120 --> 00:34:25,960
Speaker 1: you know, the car car is worth you know, the

708
00:34:26,040 --> 00:34:28,279
Speaker 1: nicest one on auto trators listed for forty This guy

709
00:34:28,320 --> 00:34:30,719
Speaker 1: wants to forty one reserves right, and he says, you

710
00:34:30,880 --> 00:34:33,040
Speaker 1: won't let me sell the car at the price I want. Well,

711
00:34:33,280 --> 00:34:34,880
Speaker 1: there's a lot of sight you can do that. You know,

712
00:34:35,400 --> 00:34:38,640
Speaker 1: I'm standing your way here. It's just kind of but

713
00:34:38,760 --> 00:34:41,439
Speaker 1: a lot of sellers are realistic and they understand that, hey,

714
00:34:41,600 --> 00:34:43,080
Speaker 1: the reserve is kind of the bottom I'm willing to

715
00:34:43,120 --> 00:34:45,000
Speaker 1: accept bibs could go a lot higher, and we've had

716
00:34:45,000 --> 00:34:47,040
Speaker 1: a lot of very happy sellers where they put a

717
00:34:47,080 --> 00:34:50,360
Speaker 1: certain reserve on the bids went thousands over and it

718
00:34:50,520 --> 00:34:52,520
Speaker 1: just worked out for him. And I try to explain

719
00:34:52,560 --> 00:34:54,359
Speaker 1: that to people, but again it's it's it's hard. Every

720
00:34:54,360 --> 00:34:57,680
Speaker 1: seller is different. Yeah, the the endowment effect is everybody

721
00:34:57,719 --> 00:35:00,760
Speaker 1: believes that because they own it, it's got a bigger value.

722
00:35:01,280 --> 00:35:04,520
Speaker 1: Imagine trying to sell a house where somebody lived for

723
00:35:04,600 --> 00:35:07,000
Speaker 1: thirty years, brought their kids up, have all their memories.

724
00:35:07,000 --> 00:35:10,480
Speaker 1: They're good luck getting those people to be rational terms

725
00:35:11,120 --> 00:35:13,200
Speaker 1: and it's similar to that in a lot of ways exactly.

726
00:35:13,400 --> 00:35:17,520
Speaker 1: So probably the most similar site to yours is Bring

727
00:35:17,560 --> 00:35:19,800
Speaker 1: a Trailer, which has been around for a good couple

728
00:35:19,800 --> 00:35:23,080
Speaker 1: of years. They were recently sold. What what are the

729
00:35:23,160 --> 00:35:26,319
Speaker 1: long term plans with cars and bids? You know, my

730
00:35:26,360 --> 00:35:30,040
Speaker 1: partner and I discussed this a lot. Um. I don't know. Obviously,

731
00:35:30,120 --> 00:35:32,200
Speaker 1: if the right offer comes during the right time, you know,

732
00:35:32,239 --> 00:35:35,000
Speaker 1: that's something we would consider. UM. But also it's a

733
00:35:35,040 --> 00:35:38,160
Speaker 1: it's a good business, you know, we don't hold the cars.

734
00:35:38,480 --> 00:35:40,640
Speaker 1: We've already done a lot of the really heavy lifting

735
00:35:40,680 --> 00:35:44,040
Speaker 1: creating the website. UM. In the marketplace and the terms

736
00:35:44,120 --> 00:35:46,080
Speaker 1: and and you know, kind of figuring out a lot

737
00:35:46,080 --> 00:35:47,840
Speaker 1: of the problems that have come up, and now we

738
00:35:47,880 --> 00:35:51,439
Speaker 1: have playbooks for them. And I'm not really sure. I mean,

739
00:35:51,840 --> 00:35:54,279
Speaker 1: our goal was to first see if it would work,

740
00:35:54,880 --> 00:35:58,319
Speaker 1: and it did, and now the next question is like

741
00:35:58,360 --> 00:36:00,759
Speaker 1: what can we do to innovate and throw it? And

742
00:36:00,800 --> 00:36:02,680
Speaker 1: I think once we've gotten to the point where we've

743
00:36:02,680 --> 00:36:05,880
Speaker 1: made some cool new features come out that even enhance

744
00:36:05,960 --> 00:36:09,120
Speaker 1: the experience, but further and we grow it to a

745
00:36:09,120 --> 00:36:11,440
Speaker 1: point that we're really happy with, I think then we

746
00:36:11,520 --> 00:36:14,960
Speaker 1: start thinking, Okay, what's next. Do we expand to you know,

747
00:36:15,040 --> 00:36:17,880
Speaker 1: beyond cars? Do we expand to older cars? Do we

748
00:36:17,920 --> 00:36:20,960
Speaker 1: expand to whatever? Or do we look for a buyer

749
00:36:21,040 --> 00:36:22,480
Speaker 1: or whatever. I don't know, but I think that's a

750
00:36:22,480 --> 00:36:23,960
Speaker 1: long way off. I think we have a long way

751
00:36:23,960 --> 00:36:26,440
Speaker 1: to go before we feel comfortable that we're where we

752
00:36:26,520 --> 00:36:28,960
Speaker 1: really want to be with it. Um. I think there's

753
00:36:28,960 --> 00:36:33,319
Speaker 1: a long, long term play in there. Quite fascinating. So

754
00:36:33,520 --> 00:36:35,759
Speaker 1: I know you cover a lot of exotic cars, but

755
00:36:35,840 --> 00:36:38,640
Speaker 1: you also cover a lot of new cars that have

756
00:36:38,719 --> 00:36:42,840
Speaker 1: come out. Tell us some of your favorite regular cars,

757
00:36:42,920 --> 00:36:48,080
Speaker 1: if if Uncle Fred or your sisters, you know, husband says, hey,

758
00:36:48,120 --> 00:36:51,239
Speaker 1: I just need a regular hauler for going back and

759
00:36:51,280 --> 00:36:54,640
Speaker 1: forth to work to the train station to target. What

760
00:36:54,800 --> 00:36:57,160
Speaker 1: sort of cars do you recommend for those people? You

761
00:36:57,200 --> 00:36:58,759
Speaker 1: know what's funny when people come to me with that

762
00:36:58,840 --> 00:37:01,480
Speaker 1: kind of request, I try to steer them in whichever

763
00:37:01,560 --> 00:37:04,200
Speaker 1: direction they're already thinking, because I don't want to get blamed.

764
00:37:04,600 --> 00:37:07,200
Speaker 1: So they're thinking Honda c RV. I'm like, yes, that

765
00:37:07,360 --> 00:37:09,759
Speaker 1: is it. That's the one you want to put that up.

766
00:37:10,680 --> 00:37:12,720
Speaker 1: You can fit two baby seats and a ton of

767
00:37:12,719 --> 00:37:15,279
Speaker 1: of packages in the back of that, right, I mean,

768
00:37:15,320 --> 00:37:18,520
Speaker 1: that's a little tiny for a family. People come to

769
00:37:18,560 --> 00:37:21,799
Speaker 1: me and they're very distressed and they say, what do

770
00:37:21,840 --> 00:37:23,880
Speaker 1: I get the Highlander or the Pilot or the Explorer?

771
00:37:24,120 --> 00:37:26,440
Speaker 1: And the truth is, when you're looking at a car

772
00:37:26,480 --> 00:37:28,200
Speaker 1: like that that you're just gonna abuse and uses a

773
00:37:28,239 --> 00:37:32,080
Speaker 1: family car, it doesn't really matter all that much. They're

774
00:37:32,080 --> 00:37:33,680
Speaker 1: all good. You know, there was a day not that

775
00:37:33,800 --> 00:37:36,800
Speaker 1: long ago where cars there were some really bad cars,

776
00:37:37,120 --> 00:37:38,800
Speaker 1: and that's not really the case anymore. And I always

777
00:37:38,800 --> 00:37:40,480
Speaker 1: tell people, look, go to the dealer, you play with

778
00:37:40,480 --> 00:37:42,640
Speaker 1: the screen thing. That's a big component of cars now,

779
00:37:43,160 --> 00:37:45,440
Speaker 1: you know, drive them, see how they feel and my

780
00:37:45,560 --> 00:37:49,240
Speaker 1: views are I can generally point them in a certain direction,

781
00:37:49,360 --> 00:37:51,000
Speaker 1: but I also don't want to be I don't want

782
00:37:51,040 --> 00:37:52,640
Speaker 1: to get upset and and and also there's all the

783
00:37:52,760 --> 00:37:55,319
Speaker 1: studies out that say that's some large portion of consumers

784
00:37:55,960 --> 00:37:58,400
Speaker 1: will change their entire automotive purchase if if a different

785
00:37:58,400 --> 00:38:00,360
Speaker 1: cars available in the color they want. And it's like,

786
00:38:00,400 --> 00:38:02,560
Speaker 1: well that that kind of goes to show you this people.

787
00:38:03,160 --> 00:38:05,040
Speaker 1: People don't really care, maybe as much as we might

788
00:38:05,040 --> 00:38:07,239
Speaker 1: think for for cars like that. But there are a

789
00:38:07,280 --> 00:38:09,680
Speaker 1: lot of good cars out right now. I've been really

790
00:38:09,719 --> 00:38:13,080
Speaker 1: surprised with modern Ford models, the new Ford Explorers, really great,

791
00:38:13,320 --> 00:38:16,719
Speaker 1: really impressive car. It's just really amazing to me how

792
00:38:16,760 --> 00:38:20,319
Speaker 1: good modern cars are in general. This the technology that

793
00:38:20,360 --> 00:38:23,479
Speaker 1: they now include, the features of the conveniences, it's really

794
00:38:23,520 --> 00:38:25,319
Speaker 1: quite something. And which is one of the reasons why

795
00:38:25,320 --> 00:38:27,840
Speaker 1: I kind of tell people it's hard to really go wrong.

796
00:38:27,880 --> 00:38:30,280
Speaker 1: If someone is going in kind of a wrong direction,

797
00:38:30,640 --> 00:38:33,040
Speaker 1: there may be thinking that's a b C. That's when

798
00:38:33,040 --> 00:38:35,359
Speaker 1: you start to step in and give them some better

799
00:38:35,360 --> 00:38:38,160
Speaker 1: guid but you really get that and full disclosure. Many

800
00:38:38,239 --> 00:38:41,920
Speaker 1: years ago, many many years ago, I had the Eagle

801
00:38:42,040 --> 00:38:45,279
Speaker 1: Talent t S. I o Will drive, which was effectively

802
00:38:45,920 --> 00:38:49,799
Speaker 1: mister product. I saw one on your site in red

803
00:38:49,840 --> 00:38:53,560
Speaker 1: and black that other than the interior color identical to

804
00:38:53,600 --> 00:38:56,080
Speaker 1: the one I had, And to be fair, it was

805
00:38:56,120 --> 00:39:00,400
Speaker 1: a pretty decent car for years. Yeah no, hey Tavis,

806
00:39:00,360 --> 00:39:02,279
Speaker 1: she was a great automaker at one point. But things

807
00:39:02,280 --> 00:39:04,799
Speaker 1: have changed. But that car, I mean, they're so hard

808
00:39:04,840 --> 00:39:06,520
Speaker 1: in that particular one that you're talking about sold for

809
00:39:06,560 --> 00:39:08,719
Speaker 1: like four dollars, and it's so hard to find a

810
00:39:08,840 --> 00:39:15,160
Speaker 1: nice condition anymore. There's such a cool cars those those yeah, yeah, well,

811
00:39:15,200 --> 00:39:17,399
Speaker 1: and they're impossible to find, man, because as you know,

812
00:39:17,680 --> 00:39:20,360
Speaker 1: they were all modified, either the first owner modified it

813
00:39:20,440 --> 00:39:21,839
Speaker 1: or resold it to some kid who was the second

814
00:39:21,880 --> 00:39:23,800
Speaker 1: owner who modified it and then blew up the engine.

815
00:39:24,080 --> 00:39:27,760
Speaker 1: And so finding one of those in nice shape is impossible. Now,

816
00:39:28,120 --> 00:39:31,960
Speaker 1: so let's talk about fun weekend cars. If someone said, hey,

817
00:39:32,000 --> 00:39:36,280
Speaker 1: I'm looking for something used that I could toss around,

818
00:39:36,400 --> 00:39:40,280
Speaker 1: take on drives out into the country or a long weekend,

819
00:39:40,360 --> 00:39:42,440
Speaker 1: but I want to stick shift and I want to

820
00:39:42,440 --> 00:39:44,680
Speaker 1: have a little fun, what sort of car would you

821
00:39:44,680 --> 00:39:47,920
Speaker 1: send that person looking at? Well, I generally courses are

822
00:39:47,960 --> 00:39:50,120
Speaker 1: popular in that segment for a reason. It kind of

823
00:39:50,120 --> 00:39:52,160
Speaker 1: depends on their budget. Obviously, in Miata, if you if

824
00:39:52,160 --> 00:39:55,200
Speaker 1: your budget, you know, under twenty, Theatas are great. They're

825
00:39:55,200 --> 00:39:58,240
Speaker 1: just there's so much fun, and they're very underrated even

826
00:39:58,320 --> 00:40:01,680
Speaker 1: by modern by by by a general public, they're very underrated.

827
00:40:01,760 --> 00:40:04,120
Speaker 1: People think they're just cards for you know, people to

828
00:40:04,239 --> 00:40:06,760
Speaker 1: drive around in their hair fly. It's they're actually funny,

829
00:40:06,840 --> 00:40:09,080
Speaker 1: good sports cars. And then you know, then you can

830
00:40:09,080 --> 00:40:13,160
Speaker 1: start getting into use Caymans and Boxers. I prefer convertibles,

831
00:40:13,400 --> 00:40:14,800
Speaker 1: and so I always kind of tell people to go

832
00:40:14,840 --> 00:40:17,200
Speaker 1: after that stuff. Then you get more expensive than that,

833
00:40:17,280 --> 00:40:19,239
Speaker 1: you know, you use nine eleven that sort of thing.

834
00:40:19,560 --> 00:40:21,880
Speaker 1: But there's a reason that Porsches are so good, and

835
00:40:22,160 --> 00:40:24,480
Speaker 1: people have always kind of idolized the idea of owning

836
00:40:24,480 --> 00:40:26,800
Speaker 1: a Porsche, and so they're always tending into that, especially

837
00:40:26,800 --> 00:40:28,879
Speaker 1: when they find out they can pick up used ones

838
00:40:28,920 --> 00:40:31,480
Speaker 1: and they're pretty reliable. It makes sense. That's kind of

839
00:40:31,480 --> 00:40:33,480
Speaker 1: what I generally tell people in that world. So let

840
00:40:33,480 --> 00:40:35,759
Speaker 1: me push back a little bit on some of your

841
00:40:35,760 --> 00:40:41,040
Speaker 1: reviews on some of the sort of fastback SUVs and crossovers.

842
00:40:42,120 --> 00:40:44,719
Speaker 1: You don't like X four s or Xexes, or the

843
00:40:44,760 --> 00:40:48,359
Speaker 1: Mercedes g L E s and even the Lambeau US

844
00:40:48,480 --> 00:40:52,319
Speaker 1: you kinda mocked the way it looks, you know, I

845
00:40:52,320 --> 00:40:54,680
Speaker 1: I saw your review of the most recent I think

846
00:40:54,719 --> 00:40:57,839
Speaker 1: it was either the Denali or the Yukon and and

847
00:40:57,880 --> 00:41:02,160
Speaker 1: I think GMC's new tagline should be we build rectangles.

848
00:41:02,680 --> 00:41:06,480
Speaker 1: And if you're not interested in like a big, boring box,

849
00:41:07,239 --> 00:41:10,880
Speaker 1: well something like forget the Lambeau, but something like the

850
00:41:11,120 --> 00:41:14,440
Speaker 1: X four or there's a smaller version of the g

851
00:41:14,680 --> 00:41:18,719
Speaker 1: l E that has a little style and a little pizzazz.

852
00:41:18,800 --> 00:41:23,040
Speaker 1: And it's not quite a full blown suv, which you

853
00:41:23,120 --> 00:41:26,440
Speaker 1: may not need, and it's not quite a full station wagon.

854
00:41:26,440 --> 00:41:29,840
Speaker 1: It's somewhere in between. What what's your beef with those

855
00:41:29,880 --> 00:41:32,560
Speaker 1: those cars? Well, don't you think there's a there's a

856
00:41:32,600 --> 00:41:35,759
Speaker 1: medium between a box like a tahoe and a and

857
00:41:35,800 --> 00:41:37,399
Speaker 1: an X four. I mean, what's wrong with the next three?

858
00:41:37,440 --> 00:41:40,000
Speaker 1: I can get an Next three. They're great and they're

859
00:41:40,040 --> 00:41:42,719
Speaker 1: more practical. They're prettier than they used to be. The

860
00:41:42,760 --> 00:41:45,480
Speaker 1: first gen X three's were just got awful, although you

861
00:41:45,520 --> 00:41:48,920
Speaker 1: could get them with a stick. When our mechanics went back,

862
00:41:49,080 --> 00:41:52,080
Speaker 1: I replaced it with an X four because you know,

863
00:41:52,440 --> 00:41:54,480
Speaker 1: I have to. I have two big dogs. We go

864
00:41:54,560 --> 00:41:57,440
Speaker 1: out to the beach on the weekends, getting the older

865
00:41:57,480 --> 00:41:59,279
Speaker 1: dog in and out of the back seat. It can't

866
00:41:59,280 --> 00:42:02,840
Speaker 1: be too hot, so that kind of eliminated the X five.

867
00:42:02,960 --> 00:42:05,759
Speaker 1: The X three was like and the g l E

868
00:42:05,960 --> 00:42:08,400
Speaker 1: was a little over the top for my taste. I

869
00:42:08,440 --> 00:42:11,640
Speaker 1: thought it was a bit much. This is about the

870
00:42:11,719 --> 00:42:16,480
Speaker 1: same size as the station wagon, maybe a little touch bigger,

871
00:42:16,560 --> 00:42:19,359
Speaker 1: but it drives, you know. The McCann drove like a

872
00:42:19,400 --> 00:42:22,560
Speaker 1: sports car and and ate up tires and breaks like

873
00:42:22,600 --> 00:42:25,560
Speaker 1: a sports car. Also, the X four seems to be

874
00:42:25,640 --> 00:42:29,160
Speaker 1: like a reasonable compromise between I don't want a giant

875
00:42:29,239 --> 00:42:32,799
Speaker 1: sport you, but I need occasionally to throw a bunch

876
00:42:32,840 --> 00:42:35,560
Speaker 1: of stuff in the back, and this sort of for

877
00:42:35,640 --> 00:42:39,040
Speaker 1: me anyway, just split the difference. I don't mind, truthfully

878
00:42:39,040 --> 00:42:41,120
Speaker 1: how they look as much because I don't really like

879
00:42:41,160 --> 00:42:43,160
Speaker 1: to judge cars on styling. That's kind of a people

880
00:42:43,200 --> 00:42:46,319
Speaker 1: can do what they want there. But to me, the

881
00:42:46,400 --> 00:42:49,600
Speaker 1: problem is you could have an X three you get

882
00:42:49,600 --> 00:42:53,120
Speaker 1: more cargo space from a cubic perspective the four. The

883
00:42:53,160 --> 00:42:56,000
Speaker 1: floor is the same surface area, but it's taller in

884
00:42:56,000 --> 00:42:59,840
Speaker 1: the back obviously, and it's cheaper and you're not robbing

885
00:42:59,840 --> 00:43:02,560
Speaker 1: your self many rear feet room, and so to me,

886
00:43:02,600 --> 00:43:05,160
Speaker 1: it's like obvious, I would just I wouldn't even consider

887
00:43:05,200 --> 00:43:07,800
Speaker 1: an Explore. I would step right to the X three. Now,

888
00:43:08,440 --> 00:43:12,040
Speaker 1: the market seems to agree with you, surely, surely, based

889
00:43:12,040 --> 00:43:15,080
Speaker 1: on a number of X fours and g LC coops

890
00:43:15,120 --> 00:43:16,920
Speaker 1: and all those things I'm starting to see around The

891
00:43:16,960 --> 00:43:19,080
Speaker 1: automakers have done a good job creating demands of those cars,

892
00:43:19,080 --> 00:43:21,479
Speaker 1: and people are interested in them. But I just find

893
00:43:21,520 --> 00:43:23,560
Speaker 1: it to be so strange. Now. I think part of

894
00:43:23,560 --> 00:43:26,200
Speaker 1: it is that people don't want like you kind of implied,

895
00:43:26,200 --> 00:43:29,239
Speaker 1: people don't want the same boring STUV over and over again.

896
00:43:29,280 --> 00:43:31,400
Speaker 1: So it was up to the automakers to think, how

897
00:43:31,440 --> 00:43:35,319
Speaker 1: can we, you know, make it more interesting? And so

898
00:43:35,360 --> 00:43:39,799
Speaker 1: that's how we got Explore X six vehicles like that. Yeah,

899
00:43:39,880 --> 00:43:42,160
Speaker 1: we went to the dealer and the we got a

900
00:43:42,239 --> 00:43:47,240
Speaker 1: quote on the M four point oh X four and

901
00:43:47,320 --> 00:43:51,360
Speaker 1: then a pretty nicely optioned X three. And then I

902
00:43:51,400 --> 00:43:55,240
Speaker 1: went to a broker and got a quote. Here here

903
00:43:55,239 --> 00:43:57,640
Speaker 1: the options I must have, here, the options i'd like

904
00:43:57,719 --> 00:44:01,000
Speaker 1: to have, here, the color combinations i'd like. And he

905
00:44:01,120 --> 00:44:03,840
Speaker 1: came back with the lease price. And this is the

906
00:44:03,840 --> 00:44:06,319
Speaker 1: only call. We lease everything else we own. That was

907
00:44:06,400 --> 00:44:08,520
Speaker 1: the same as the dealer quote for the X three.

908
00:44:08,560 --> 00:44:12,839
Speaker 1: It made it a very easy um decision. So when

909
00:44:12,880 --> 00:44:15,319
Speaker 1: I see the car, and and I never loved the

910
00:44:15,480 --> 00:44:18,040
Speaker 1: X six, I thought the X six was a goofy compromise.

911
00:44:18,200 --> 00:44:20,920
Speaker 1: The new X six is kind of nice. Also, you know,

912
00:44:20,960 --> 00:44:24,680
Speaker 1: the origin like six was quite a stretch. The newer

913
00:44:24,719 --> 00:44:26,719
Speaker 1: one is a lot more of a rational looking car.

914
00:44:26,920 --> 00:44:28,839
Speaker 1: I think I kind of dialed it back a little bit.

915
00:44:29,400 --> 00:44:31,000
Speaker 1: I've always said that the new X six was like

916
00:44:31,040 --> 00:44:34,120
Speaker 1: the old xix asking permission. It's it's like it's made

917
00:44:34,160 --> 00:44:36,520
Speaker 1: a little bit, a little bit not it's not quite

918
00:44:36,520 --> 00:44:38,920
Speaker 1: as as aggressive and as eager as the old one,

919
00:44:38,920 --> 00:44:41,000
Speaker 1: but maybe that's a good thing. But also, the X

920
00:44:41,000 --> 00:44:42,920
Speaker 1: six when it first came out, it was a really

921
00:44:42,960 --> 00:44:46,440
Speaker 1: big departure, right it was the first of the coupe SUVs,

922
00:44:46,440 --> 00:44:48,960
Speaker 1: and so it was everybody's like, what are they thinking? Well,

923
00:44:48,960 --> 00:44:51,000
Speaker 1: now it's become a little more accepted, and so I

924
00:44:51,000 --> 00:44:53,640
Speaker 1: think there's also a component of you know, our minds

925
00:44:53,719 --> 00:44:56,239
Speaker 1: that has become a more reasonable car. So let's talk

926
00:44:56,239 --> 00:45:01,440
Speaker 1: about some of the crazier cars you've reviewed and enjoyed.

927
00:45:02,080 --> 00:45:08,719
Speaker 1: La Ferrari Bugatti, viron McLaren Senna, Tona's Toni sag Gara

928
00:45:08,920 --> 00:45:13,399
Speaker 1: what and that's just like the tip of the uh

929
00:45:13,440 --> 00:45:16,640
Speaker 1: Iceberg tell us some of the most memorable million dollar

930
00:45:16,680 --> 00:45:19,759
Speaker 1: cars you got to drive the Bugatti Chirone, which is

931
00:45:19,760 --> 00:45:23,200
Speaker 1: Buggatti's current, you know, expensive sports car. That was probably

932
00:45:23,200 --> 00:45:25,800
Speaker 1: the most memorable. I mean, that's I think three million plies.

933
00:45:26,160 --> 00:45:29,319
Speaker 1: It's also just the coolest thing. The Coni cigs are cool,

934
00:45:29,719 --> 00:45:31,840
Speaker 1: but I still can't shake the feeling that it's just

935
00:45:31,840 --> 00:45:34,640
Speaker 1: an ultimate small volume manufacturer that just sort of build

936
00:45:34,680 --> 00:45:36,640
Speaker 1: a few of these, you know, Buggatti is like a

937
00:45:36,719 --> 00:45:39,080
Speaker 1: legit company that's pumping these things out. Not that not

938
00:45:39,120 --> 00:45:41,400
Speaker 1: pumping them out, but they built a few hundred. And

939
00:45:42,239 --> 00:45:45,239
Speaker 1: it's just so amazing what the engineering it was capable of,

940
00:45:45,280 --> 00:45:47,040
Speaker 1: that it could go so fast and have so much

941
00:45:47,080 --> 00:45:50,080
Speaker 1: power and also be luxurious. I mean he drives that car,

942
00:45:50,080 --> 00:45:52,160
Speaker 1: it feels like you're sitting at a Bentley and then

943
00:45:52,200 --> 00:45:54,759
Speaker 1: you accelerate and it feels like you're driving a race car.

944
00:45:54,840 --> 00:45:56,680
Speaker 1: I mean, it's really impressive that they were able to

945
00:45:56,680 --> 00:45:58,960
Speaker 1: make all of that happen. And so that's just a

946
00:45:58,960 --> 00:46:00,759
Speaker 1: really special car. And drive that around. I film that

947
00:46:00,800 --> 00:46:04,040
Speaker 1: video in Toronto and driving that around, people just freak out.

948
00:46:04,080 --> 00:46:07,319
Speaker 1: They get excited. They Bugatti, you know in that car.

949
00:46:07,360 --> 00:46:09,279
Speaker 1: When I was a kid, the Veyron and then now

950
00:46:09,320 --> 00:46:11,640
Speaker 1: the Shearon was like the car, you know, the car

951
00:46:11,719 --> 00:46:14,560
Speaker 1: you want. I just think emotionally, that's a really cool car.

952
00:46:14,960 --> 00:46:17,879
Speaker 1: But I mean, they're all insane. Pagani. Pagani makes them

953
00:46:17,920 --> 00:46:21,600
Speaker 1: like cars are essentially high quality jewelry. Every little button

954
00:46:21,640 --> 00:46:26,759
Speaker 1: and feature and switches perfectly chiseled and aluminum and incredible weight.

955
00:46:26,840 --> 00:46:28,400
Speaker 1: They think about ever, even when you put on the

956
00:46:28,440 --> 00:46:31,160
Speaker 1: hazard lights, how does that feel? And blah blah blah.

957
00:46:31,239 --> 00:46:34,919
Speaker 1: It's incredible craftsmanship and they're all incredible. It's a really

958
00:46:35,000 --> 00:46:37,440
Speaker 1: amazing thing. Is just the sheer number of million dollar

959
00:46:37,480 --> 00:46:41,239
Speaker 1: cars that exist, which is now quite a few. What

960
00:46:41,400 --> 00:46:43,880
Speaker 1: is going on with the run of new Ferraris that

961
00:46:43,920 --> 00:46:48,480
Speaker 1: we've seen coming out. Are they in danger of becoming

962
00:46:48,480 --> 00:46:52,719
Speaker 1: a high volume retailer? How many Ferraris are they going

963
00:46:52,760 --> 00:46:55,759
Speaker 1: to continue to crank out going forward? You know, it's

964
00:46:55,760 --> 00:46:58,880
Speaker 1: interesting questions. I mean that that is a big issue

965
00:46:58,880 --> 00:47:01,480
Speaker 1: that they're going to contend with over the next few decades.

966
00:47:01,920 --> 00:47:04,480
Speaker 1: You know, the end zo Era he died in about

967
00:47:04,719 --> 00:47:07,440
Speaker 1: cars fon that are wherever uniformly considered to be special.

968
00:47:07,680 --> 00:47:09,960
Speaker 1: The company has sort of ramped up ever since then,

969
00:47:10,160 --> 00:47:13,160
Speaker 1: and in the last two years especially, they've really ramped up,

970
00:47:13,600 --> 00:47:16,080
Speaker 1: and they're now going to be creating an suv, which

971
00:47:16,120 --> 00:47:18,759
Speaker 1: is to a lot of their consumers it's sort of sacrilege.

972
00:47:18,800 --> 00:47:20,040
Speaker 1: And I know a lot of there's a lot of

973
00:47:20,040 --> 00:47:22,920
Speaker 1: discontent among Ferrari people about the new you know, the

974
00:47:23,000 --> 00:47:26,239
Speaker 1: new guard of Ferrari people. Um. And the cars are

975
00:47:26,320 --> 00:47:28,279
Speaker 1: just a lot more accessible. It used to be that

976
00:47:28,320 --> 00:47:29,759
Speaker 1: you had to know what you were doing in order

977
00:47:29,840 --> 00:47:32,040
Speaker 1: to drive one, and that's not the case anymore. They

978
00:47:32,040 --> 00:47:34,319
Speaker 1: have automatic transmissions, they're very easy to As long as

979
00:47:34,360 --> 00:47:36,040
Speaker 1: you have the money, you can you can buy one

980
00:47:36,320 --> 00:47:38,160
Speaker 1: and drive it. So yeah, I mean, it'll be interesting

981
00:47:38,160 --> 00:47:40,319
Speaker 1: to see what happens to Ferrari long term. Does the

982
00:47:40,360 --> 00:47:43,799
Speaker 1: brand start to become devalued due to their production. Well,

983
00:47:43,800 --> 00:47:47,080
Speaker 1: it seemed to work for Porsche, didn't. The cay En

984
00:47:47,480 --> 00:47:50,080
Speaker 1: kind of save the company. But you can't just live

985
00:47:50,600 --> 00:47:53,400
Speaker 1: on nine elevens forever, can you. Yeah? There was a

986
00:47:53,440 --> 00:47:55,799
Speaker 1: time in the nineties where Porsche was like, I don't

987
00:47:55,800 --> 00:47:58,560
Speaker 1: want to say, hours away from bankruptcy, but certainly months

988
00:47:59,040 --> 00:48:01,640
Speaker 1: and they really had to kind of band together. And yeah,

989
00:48:01,719 --> 00:48:04,960
Speaker 1: you create a diversify the lineup. You couldn't just exist

990
00:48:05,000 --> 00:48:08,040
Speaker 1: on a couple of sports cars anymore. And so yeah, Kayane.

991
00:48:08,320 --> 00:48:10,439
Speaker 1: You know, they did some special projects for Mercedes Bans

992
00:48:10,440 --> 00:48:11,880
Speaker 1: and for Audi. They built some of their cars to

993
00:48:11,880 --> 00:48:14,360
Speaker 1: make some money, and then you know, they said we

994
00:48:14,360 --> 00:48:16,720
Speaker 1: needed we need a smaller sports car, which became the Boxer.

995
00:48:16,760 --> 00:48:19,520
Speaker 1: That helped we needed suv and and so there's some

996
00:48:19,560 --> 00:48:21,719
Speaker 1: benefits there. But Porsche was never quite the brand that

997
00:48:21,760 --> 00:48:24,880
Speaker 1: Ferrari wasn't, So Ferrari is a little bit more specialness.

998
00:48:24,920 --> 00:48:26,880
Speaker 1: A lot of the reason people pay those kind of

999
00:48:26,920 --> 00:48:29,799
Speaker 1: prices is because they don't expect to see one every day.

1000
00:48:29,880 --> 00:48:32,320
Speaker 1: Well we'll see if that continued. We're talking about a

1001
00:48:32,400 --> 00:48:36,600
Speaker 1: number of multimillion dollar cars. And if money was no object,

1002
00:48:37,400 --> 00:48:39,960
Speaker 1: what would you put in your garage next to the

1003
00:48:40,239 --> 00:48:43,439
Speaker 1: for g T If money was no object, I would

1004
00:48:43,440 --> 00:48:45,440
Speaker 1: get a Ferrari F forty, which I think is a

1005
00:48:45,440 --> 00:48:48,160
Speaker 1: great car. But my all time favorite vehicle is the

1006
00:48:48,200 --> 00:48:51,200
Speaker 1: Porsche Career A GT, which is the car that Paul Walker,

1007
00:48:51,280 --> 00:48:53,520
Speaker 1: you know, was writing in when he died and that

1008
00:48:53,680 --> 00:48:56,239
Speaker 1: is I think the most special car ever made, the

1009
00:48:56,280 --> 00:48:58,279
Speaker 1: best car ever made, because we write a sports car

1010
00:48:58,280 --> 00:49:00,120
Speaker 1: of all time, and I would love to have one

1011
00:49:00,160 --> 00:49:02,080
Speaker 1: of those. But at the current going rate of seven

1012
00:49:02,160 --> 00:49:04,080
Speaker 1: hundred to eight hundred thousand, I think it'll be a

1013
00:49:04,080 --> 00:49:07,719
Speaker 1: while before that happened. Affordable reasonable and and I have

1014
00:49:07,800 --> 00:49:10,839
Speaker 1: to tell you as somebody, as someone who's not a

1015
00:49:10,920 --> 00:49:13,719
Speaker 1: Giant nine eleven fan, I find them to look a

1016
00:49:13,719 --> 00:49:17,759
Speaker 1: little froggy. The career GT is a beautiful car. Yeah,

1017
00:49:18,120 --> 00:49:20,439
Speaker 1: very special car. So let's go through a few other

1018
00:49:20,520 --> 00:49:23,960
Speaker 1: beautiful cars. You basically talked me out of the Aston

1019
00:49:24,040 --> 00:49:28,680
Speaker 1: Martin repeated, which have become incredibly reasonable. Every now and

1020
00:49:28,719 --> 00:49:31,520
Speaker 1: then I'll throw a tweet up today in depreciation and

1021
00:49:31,560 --> 00:49:34,640
Speaker 1: show a two hundred thousand Allar car being sold for

1022
00:49:34,640 --> 00:49:39,760
Speaker 1: forty five dollars used. I can't get past that Gorman

1023
00:49:40,520 --> 00:49:43,800
Speaker 1: NAV system. It just kills the whole car for me. Yeah,

1024
00:49:44,360 --> 00:49:47,840
Speaker 1: I know, I know it was. You know, Aston Martin

1025
00:49:47,880 --> 00:49:50,240
Speaker 1: has always played the role of the small volume brother

1026
00:49:50,320 --> 00:49:53,080
Speaker 1: to the real automakers who are trying to sell you know, high,

1027
00:49:53,239 --> 00:49:55,399
Speaker 1: high expensive cars. And they have this amazing brand name

1028
00:49:55,400 --> 00:49:58,400
Speaker 1: and this amazing beautiful car. It's been very difficult for

1029
00:49:58,400 --> 00:50:02,399
Speaker 1: them to create technology that Bowld Mercedes Bands, Bentley, or

1030
00:50:02,480 --> 00:50:05,080
Speaker 1: or for even Ferrari with a big parent company, and

1031
00:50:05,120 --> 00:50:06,759
Speaker 1: so they always end up with stuff like that, and

1032
00:50:06,800 --> 00:50:10,320
Speaker 1: there's always these achilles heel. Even when Aston Martin started

1033
00:50:10,320 --> 00:50:13,360
Speaker 1: making reliable cars, the technology was still out on trash

1034
00:50:13,880 --> 00:50:15,560
Speaker 1: and that's a tough one. Yeah, you get in that

1035
00:50:15,560 --> 00:50:17,880
Speaker 1: car and you see that, and it's like, well, it

1036
00:50:17,920 --> 00:50:20,040
Speaker 1: looks like the kind of thing my grandma stuck on

1037
00:50:20,040 --> 00:50:22,239
Speaker 1: our dashboard, you know, so she wouldn't get lost, you know,

1038
00:50:22,400 --> 00:50:25,319
Speaker 1: in two thousand four that in that level. So let's

1039
00:50:25,320 --> 00:50:28,120
Speaker 1: talk a little bit about some of the older trucks.

1040
00:50:28,640 --> 00:50:32,279
Speaker 1: We We just saw the refresh of the Jeep Wrangler.

1041
00:50:32,719 --> 00:50:36,759
Speaker 1: Next I think it's June, the new Bronco will come out,

1042
00:50:36,840 --> 00:50:40,560
Speaker 1: which I think they did a spectacular job on. I've

1043
00:50:40,600 --> 00:50:44,360
Speaker 1: always been a fan of the Toyota FJ forties, which

1044
00:50:45,160 --> 00:50:48,560
Speaker 1: I'd love to replace the Rubicon with. But but you

1045
00:50:48,640 --> 00:50:53,000
Speaker 1: went full insanity and got a Defender ninety, a truck

1046
00:50:53,080 --> 00:50:57,160
Speaker 1: that I've always liked but been horrified to own. What

1047
00:50:57,280 --> 00:51:00,239
Speaker 1: has your experience with the Defender been, like, you know,

1048
00:51:00,280 --> 00:51:03,640
Speaker 1: it's interesting. The Defender is a very special car, and

1049
00:51:03,680 --> 00:51:05,719
Speaker 1: everywhere I go people come up to me and talk

1050
00:51:05,760 --> 00:51:07,480
Speaker 1: to me about it, and they always tell me they

1051
00:51:07,520 --> 00:51:10,480
Speaker 1: want one, and I always tell them, you don't actually

1052
00:51:10,520 --> 00:51:13,440
Speaker 1: want one. What you want is a range rover feeling

1053
00:51:13,480 --> 00:51:16,239
Speaker 1: car that looks like this, but in reality, this thing

1054
00:51:16,320 --> 00:51:18,319
Speaker 1: drives like a piece of crap, which is what it is.

1055
00:51:18,520 --> 00:51:20,720
Speaker 1: I always tell people, if the worlds, it's the worst

1056
00:51:20,800 --> 00:51:24,840
Speaker 1: like comfort and quality per dollar because Defenders North American

1057
00:51:24,880 --> 00:51:27,600
Speaker 1: spect Defenders, they only made about seven thousand of them,

1058
00:51:27,880 --> 00:51:30,600
Speaker 1: and the cost of them is now anywhere between maybe

1059
00:51:30,600 --> 00:51:35,400
Speaker 1: fifty and eighty thousand ballarts, and it's an enormous amount

1060
00:51:35,400 --> 00:51:37,360
Speaker 1: of money to pay for what is ultimately one of

1061
00:51:37,440 --> 00:51:40,239
Speaker 1: the great bad cars. I mean, it really is. Even

1062
00:51:40,239 --> 00:51:43,080
Speaker 1: the hard top ones. You're getting wet when you're driving

1063
00:51:43,080 --> 00:51:46,080
Speaker 1: into the rain. You know it's a disaster. And I

1064
00:51:46,200 --> 00:51:48,759
Speaker 1: explained this table. But I am an enthusiast of this car.

1065
00:51:48,840 --> 00:51:51,880
Speaker 1: I love this car. I grew up wanting one, and

1066
00:51:52,200 --> 00:51:55,040
Speaker 1: so it makes sense for someone who's really into it.

1067
00:51:55,239 --> 00:51:57,880
Speaker 1: But anybody who's even slightly less than really into it

1068
00:51:57,960 --> 00:52:00,360
Speaker 1: probably shouldn't get one because they're gonna get tired of

1069
00:52:00,360 --> 00:52:02,920
Speaker 1: it quickly. And this is what ultimately happens with these defenders.

1070
00:52:03,040 --> 00:52:04,840
Speaker 1: Rich guys by them, they think they're cool, they've always

1071
00:52:04,880 --> 00:52:07,360
Speaker 1: wanted one, and then after about a year they're like, boy,

1072
00:52:07,400 --> 00:52:09,040
Speaker 1: this is a piece of crap and they just move

1073
00:52:09,080 --> 00:52:10,640
Speaker 1: it on. And then you know, the next rich guy

1074
00:52:10,680 --> 00:52:12,279
Speaker 1: comes in and he brings it to his house in

1075
00:52:12,360 --> 00:52:15,040
Speaker 1: Vermont and and drives it for a summer and then Okay,

1076
00:52:15,080 --> 00:52:16,640
Speaker 1: it's piece of crap, and then he sells it, and

1077
00:52:16,640 --> 00:52:18,160
Speaker 1: then it's in the Outer Banks for a couple of years,

1078
00:52:18,160 --> 00:52:21,040
Speaker 1: and then that guy's tires of it. It's very difficult

1079
00:52:21,040 --> 00:52:23,400
Speaker 1: to actually want to want to use and enjoy that

1080
00:52:23,400 --> 00:52:27,800
Speaker 1: car unless you're really into it. Your spare tire cover

1081
00:52:28,320 --> 00:52:32,400
Speaker 1: says Luke's Diner on it. And the first time I

1082
00:52:32,520 --> 00:52:36,840
Speaker 1: noticed that, I say, wait, Gilmore Girls, what's that about?

1083
00:52:37,239 --> 00:52:40,680
Speaker 1: And then I go to your Twitter description and you

1084
00:52:40,880 --> 00:52:45,040
Speaker 1: literally have fan of the Gilmore Girls in your Twitter description.

1085
00:52:45,280 --> 00:52:48,440
Speaker 1: You have to explain, what on earth is that doing that.

1086
00:52:48,880 --> 00:52:50,719
Speaker 1: I love Gilmore Girls. I think it is one of

1087
00:52:50,719 --> 00:52:53,319
Speaker 1: the I love Anything with Community and the television show

1088
00:52:53,360 --> 00:52:56,160
Speaker 1: both movie Anything with Community like a good And they

1089
00:52:56,200 --> 00:52:57,799
Speaker 1: lived in this cute little town that was just the

1090
00:52:57,800 --> 00:52:59,640
Speaker 1: best little community, and I think it's like the greatest

1091
00:52:59,640 --> 00:53:02,040
Speaker 1: thing on what every pree or four years, I watched

1092
00:53:02,080 --> 00:53:04,799
Speaker 1: the entire series. You know again. I started the first

1093
00:53:04,840 --> 00:53:07,360
Speaker 1: episode and watched all the way through. Now, one interesting

1094
00:53:07,360 --> 00:53:12,000
Speaker 1: Gilmore Girl's anecdote, I have tracked down the original jeep

1095
00:53:12,040 --> 00:53:16,080
Speaker 1: Wrangler that was used in that television show and it

1096
00:53:16,120 --> 00:53:18,560
Speaker 1: was purchased after the show ended at a charity auction,

1097
00:53:18,960 --> 00:53:20,640
Speaker 1: and that person still owns it and they own it

1098
00:53:20,680 --> 00:53:22,440
Speaker 1: in a small town in Connecticut, which is where the

1099
00:53:22,440 --> 00:53:24,960
Speaker 1: show takes place. And I have done everything I can

1100
00:53:25,040 --> 00:53:26,839
Speaker 1: to reach out to this person and try to buy

1101
00:53:26,840 --> 00:53:28,880
Speaker 1: it from him. I sent letters, and I've sent contacted

1102
00:53:28,920 --> 00:53:31,000
Speaker 1: on Facebook, and it doesn't get seen. And so I'm

1103
00:53:31,080 --> 00:53:33,000
Speaker 1: terrified that I won't end up with this car. But

1104
00:53:33,040 --> 00:53:35,719
Speaker 1: I really really wanted. I think it's the great of

1105
00:53:35,800 --> 00:53:39,799
Speaker 1: the ultimate Gilmore Girls fan accessory, and I think I'd

1106
00:53:39,800 --> 00:53:42,560
Speaker 1: be perfect, perfect to own it. So when this show

1107
00:53:42,600 --> 00:53:45,239
Speaker 1: first came out, I never saw it. I never heard

1108
00:53:45,239 --> 00:53:48,320
Speaker 1: of it. I never thought of it. And during lockdown

1109
00:53:48,360 --> 00:53:52,239
Speaker 1: when it first began, my wife and I just randomly

1110
00:53:52,280 --> 00:53:55,839
Speaker 1: because her sister loved the show, started watching it, and

1111
00:53:55,960 --> 00:53:58,799
Speaker 1: not only did we get into it, we watched one

1112
00:53:58,880 --> 00:54:01,600
Speaker 1: or two a night for the whole first just like

1113
00:54:01,719 --> 00:54:05,759
Speaker 1: eight seasons, for the first three or four months of lockdown.

1114
00:54:06,320 --> 00:54:09,440
Speaker 1: And I was really sad when it to see it

1115
00:54:09,600 --> 00:54:15,080
Speaker 1: end because it was just perfect escapism from the troubles

1116
00:54:15,120 --> 00:54:18,520
Speaker 1: of the world. It's a small town. Everybody is humorous,

1117
00:54:18,560 --> 00:54:22,640
Speaker 1: it it has flavors of other you know, the dialogue

1118
00:54:22,680 --> 00:54:24,799
Speaker 1: is kind of like West Wing. I don't know if

1119
00:54:24,840 --> 00:54:27,520
Speaker 1: you're old enough to remember Northern Exposure, which is another

1120
00:54:27,560 --> 00:54:33,160
Speaker 1: quirky town only in Alaska. But it was perfect lockdown escapism,

1121
00:54:33,360 --> 00:54:35,640
Speaker 1: right exactly. That's a that's that's a good way to

1122
00:54:35,640 --> 00:54:37,160
Speaker 1: put it. I hadn't thought about that, but that is

1123
00:54:37,200 --> 00:54:39,760
Speaker 1: exactly what it is. People who are just yeah, they're friendly,

1124
00:54:39,760 --> 00:54:42,560
Speaker 1: they like each other, they care about each other. It

1125
00:54:42,680 --> 00:54:45,759
Speaker 1: is a good break from the current situation. So as

1126
00:54:45,800 --> 00:54:48,640
Speaker 1: long as we're talking trucks and and TV, what are

1127
00:54:48,680 --> 00:54:51,160
Speaker 1: your thoughts on the f J forty from the seven

1128
00:54:51,200 --> 00:54:54,840
Speaker 1: news or eighties. I've always thought that was a solid

1129
00:54:54,920 --> 00:55:00,440
Speaker 1: reliable choice for terrorists and drug lords. Yeah, for a

1130
00:55:00,480 --> 00:55:02,600
Speaker 1: long time, those are great. You know, all these all

1131
00:55:02,640 --> 00:55:06,640
Speaker 1: these older SUVs have become so thought after now to

1132
00:55:06,760 --> 00:55:11,680
Speaker 1: really really really become a big, big thing everybody disposed

1133
00:55:11,680 --> 00:55:14,360
Speaker 1: of these vehicles during the seventies and eighties because they

1134
00:55:14,400 --> 00:55:16,080
Speaker 1: didn't they were just trucks. To use them. You drove

1135
00:55:16,200 --> 00:55:17,520
Speaker 1: on the beach, you drove him with the mountains, you

1136
00:55:17,719 --> 00:55:20,200
Speaker 1: went hunting in them. Well, now there's the ones that

1137
00:55:20,239 --> 00:55:24,120
Speaker 1: are left are so desirable, and the FJA forty has become,

1138
00:55:24,480 --> 00:55:26,759
Speaker 1: you know, one of the really cool ones. It being

1139
00:55:26,800 --> 00:55:29,319
Speaker 1: the original land cruiser. Those people get to sneer at

1140
00:55:29,320 --> 00:55:31,160
Speaker 1: people with newer ones and say, I don't need all

1141
00:55:31,160 --> 00:55:34,520
Speaker 1: that comfort. It's a special It's it's very, very exciting

1142
00:55:34,600 --> 00:55:37,000
Speaker 1: all of these things are there. It's just amazing to

1143
00:55:37,000 --> 00:55:39,360
Speaker 1: me what the old STUV market has become in the

1144
00:55:39,440 --> 00:55:43,160
Speaker 1: last ten year. I have a buddy who imports defenders

1145
00:55:43,239 --> 00:55:46,840
Speaker 1: from Spain because he's got family there, and I mentioned

1146
00:55:46,880 --> 00:55:51,279
Speaker 1: my interest in f j's and it turned out that

1147
00:55:51,320 --> 00:55:55,600
Speaker 1: he had a family member in Colombia, and so we

1148
00:55:55,680 --> 00:55:58,000
Speaker 1: looked online at a bunch of places. We had him

1149
00:55:58,239 --> 00:56:01,880
Speaker 1: is the local go over to the refurb shop in

1150
00:56:01,880 --> 00:56:05,120
Speaker 1: in Columbia, look at a bunch of cars, talked to

1151
00:56:05,160 --> 00:56:08,960
Speaker 1: the owner. They turned out to have mutual acquaintances, and

1152
00:56:09,040 --> 00:56:12,680
Speaker 1: we picked two cars to refurb in South American and

1153
00:56:12,760 --> 00:56:15,279
Speaker 1: bring to New York. He wanted a red one. I

1154
00:56:15,320 --> 00:56:19,239
Speaker 1: wanted the light blue one. The red one was refurbed

1155
00:56:19,280 --> 00:56:21,200
Speaker 1: and shipped, and when they were about to start on

1156
00:56:21,239 --> 00:56:24,720
Speaker 1: the light blue one, pandemic hit. So I was unable

1157
00:56:24,760 --> 00:56:27,799
Speaker 1: to bring my car in. But his car is here,

1158
00:56:27,840 --> 00:56:29,680
Speaker 1: and it drives and and he loves it. He got

1159
00:56:29,680 --> 00:56:32,560
Speaker 1: the soft top. He could not possibly be more thrilled

1160
00:56:32,600 --> 00:56:36,440
Speaker 1: with it. And it's about so much around. It's not fast,

1161
00:56:36,520 --> 00:56:39,759
Speaker 1: but it's so much fun. It's actually nicer driving than

1162
00:56:39,800 --> 00:56:46,640
Speaker 1: my jeep Rubicon, which incidentally is a salvage title, which

1163
00:56:46,640 --> 00:56:49,279
Speaker 1: I wanted to ask you about. So I bought a

1164
00:56:49,280 --> 00:56:53,520
Speaker 1: flood car and all in, replacing all the electricals, replacing

1165
00:56:53,960 --> 00:56:57,040
Speaker 1: the fuse, the three fuse box, the three wiring harnesses,

1166
00:56:57,560 --> 00:57:00,479
Speaker 1: pretty much anything that plugged in. All in. I bought

1167
00:57:00,480 --> 00:57:02,560
Speaker 1: a year old car for twenty grand when they were

1168
00:57:02,560 --> 00:57:05,720
Speaker 1: going for thirty five, and I've put thirty thousand miles

1169
00:57:05,760 --> 00:57:09,320
Speaker 1: on it. I ended up replacing the radio and parking break.

1170
00:57:09,400 --> 00:57:12,239
Speaker 1: Kind of rusted I replaced that, But I know you

1171
00:57:12,280 --> 00:57:14,240
Speaker 1: hang with a lot of people that are big fans

1172
00:57:14,280 --> 00:57:19,520
Speaker 1: of salvage titles, including some exotic salvage titles. What sort

1173
00:57:19,520 --> 00:57:22,360
Speaker 1: of advice do you give to people who want to

1174
00:57:22,480 --> 00:57:25,840
Speaker 1: buy one of the crazier cars that might have been

1175
00:57:25,840 --> 00:57:29,080
Speaker 1: smashed up or stolen and driven off the road. What

1176
00:57:29,120 --> 00:57:31,000
Speaker 1: do you say to people say, hey, I could afford

1177
00:57:31,000 --> 00:57:34,680
Speaker 1: a Lambeau. I would generally tell people that that's fine

1178
00:57:34,760 --> 00:57:37,240
Speaker 1: if you know what you're doing. You're in the cars,

1179
00:57:37,280 --> 00:57:39,000
Speaker 1: you kind of have an idea of what to expect.

1180
00:57:39,040 --> 00:57:42,200
Speaker 1: I mean, I wouldn't just tell it to someone who's

1181
00:57:42,240 --> 00:57:44,680
Speaker 1: looking for a bargain Lambeau to go and get one

1182
00:57:44,720 --> 00:57:47,240
Speaker 1: with a salvage or a rebuilt title, because at the

1183
00:57:47,320 --> 00:57:49,840
Speaker 1: end of the day, a lot of stuff could crop up.

1184
00:57:49,960 --> 00:57:51,520
Speaker 1: You really want to do a good job of figuring

1185
00:57:51,520 --> 00:57:53,800
Speaker 1: out before you buy the car, what's what's what's going

1186
00:57:53,840 --> 00:57:56,960
Speaker 1: on with it, what works, what doesn't, what to look for,

1187
00:57:57,560 --> 00:57:59,360
Speaker 1: especially if car it's been in a flood, because there's

1188
00:57:59,400 --> 00:58:01,200
Speaker 1: you know, lest come moments, was it a salt water flow?

1189
00:58:01,280 --> 00:58:03,000
Speaker 1: That's sort of thing You definitely don't want to do

1190
00:58:03,040 --> 00:58:04,480
Speaker 1: it unless you have a pretty good idea of what

1191
00:58:04,520 --> 00:58:06,160
Speaker 1: you're doing. People see some of these prices and they

1192
00:58:06,160 --> 00:58:09,120
Speaker 1: get all excited and then they don't really realize how

1193
00:58:09,160 --> 00:58:12,400
Speaker 1: bad it could be. If you don't take the right precaution.

1194
00:58:12,680 --> 00:58:14,960
Speaker 1: That's that's that's generally what I would probably say to people.

1195
00:58:15,040 --> 00:58:17,360
Speaker 1: And also it can be more difficult to get financed

1196
00:58:17,360 --> 00:58:20,200
Speaker 1: and insured on some of these cars, especially super high

1197
00:58:20,240 --> 00:58:23,120
Speaker 1: value stuff, if it has you know, prior flowed, tired,

1198
00:58:23,960 --> 00:58:26,520
Speaker 1: serious accident. That's sort of thing. So I know I

1199
00:58:26,520 --> 00:58:29,200
Speaker 1: only have you for a finite amount of time. Let's

1200
00:58:29,400 --> 00:58:31,960
Speaker 1: jump to our speed round. These are the questions we

1201
00:58:32,040 --> 00:58:35,880
Speaker 1: ask all of our guests, and let's start with what

1202
00:58:35,960 --> 00:58:37,960
Speaker 1: are you watching these days? What are you streaming? Give

1203
00:58:38,040 --> 00:58:42,040
Speaker 1: us your favorite Netflix or Amazon Prime shows? You know,

1204
00:58:42,320 --> 00:58:45,640
Speaker 1: it's interesting. For years, I never really watched TV, and

1205
00:58:45,680 --> 00:58:47,000
Speaker 1: so I Try'm trying to catch up on all the

1206
00:58:47,040 --> 00:58:50,560
Speaker 1: important shows. So right now I'm watching Desperate Housewives, which

1207
00:58:50,600 --> 00:58:53,680
Speaker 1: is like ages old. But I don't make I I

1208
00:58:53,720 --> 00:58:56,120
Speaker 1: only I only recently saw the Sopranos. I'm just I'm

1209
00:58:56,120 --> 00:58:58,880
Speaker 1: trying to catch up. That's that's my goal. Really. I

1210
00:58:59,080 --> 00:59:03,080
Speaker 1: enjoy mostly just my The idea of an entertaining night

1211
00:59:03,120 --> 00:59:05,240
Speaker 1: for me is sitting in front of the computer on

1212
00:59:05,280 --> 00:59:09,400
Speaker 1: Wikipedia and reading about various learning about various things. And

1213
00:59:09,400 --> 00:59:12,080
Speaker 1: that's how I spend most of my time. That's pretty hilarious.

1214
00:59:12,960 --> 00:59:17,160
Speaker 1: Who Wikipedia for fun and entertainment? The other night I

1215
00:59:17,160 --> 00:59:19,640
Speaker 1: spent about three hours on the Titanic Wikipedia and all

1216
00:59:19,680 --> 00:59:22,720
Speaker 1: of this associated Wikipedia articles. That's my version of a

1217
00:59:22,800 --> 00:59:25,320
Speaker 1: fun evening, believe it or not. So one of the

1218
00:59:25,360 --> 00:59:27,200
Speaker 1: things I've been doing for the past I don't know

1219
00:59:27,240 --> 00:59:29,760
Speaker 1: how many years is just on the blog throwing up

1220
00:59:30,200 --> 00:59:32,640
Speaker 1: a car could be new, could be old, and I

1221
00:59:32,640 --> 00:59:35,000
Speaker 1: always just use it as an excuse to do some

1222
00:59:35,120 --> 00:59:37,800
Speaker 1: research into that car. And I have to tell you,

1223
00:59:37,880 --> 00:59:42,360
Speaker 1: I am shocked at the quality and depth of the

1224
00:59:42,640 --> 00:59:47,480
Speaker 1: information available on Wikipedia. And before people say, oh, all

1225
00:59:47,520 --> 00:59:50,600
Speaker 1: that stuff is wrong, you could go to the original source.

1226
00:59:51,320 --> 00:59:54,720
Speaker 1: Who were your early mentors, who helped influence your career,

1227
00:59:55,080 --> 00:59:58,280
Speaker 1: whether it was as a journalist or as a YouTuber,

1228
00:59:58,720 --> 01:00:03,240
Speaker 1: um you know. I think the guest early influence was

1229
01:00:03,880 --> 01:00:06,760
Speaker 1: you know, top Gear, which is true for almost all

1230
01:00:06,800 --> 01:00:09,480
Speaker 1: of us, um you know who are on YouTube right

1231
01:00:09,480 --> 01:00:12,360
Speaker 1: now watching those guys on that show. It was so

1232
01:00:12,440 --> 01:00:15,760
Speaker 1: special and so exciting, and I think we all kind

1233
01:00:15,760 --> 01:00:18,680
Speaker 1: of wanted to do that ourselves. And I think that

1234
01:00:18,760 --> 01:00:22,480
Speaker 1: was like the really really my foundational like this is

1235
01:00:22,520 --> 01:00:25,800
Speaker 1: the coolest thing. That was definitely the biggest influence and

1236
01:00:25,840 --> 01:00:28,200
Speaker 1: they were pretty hilarious. I know, you got to meet

1237
01:00:28,240 --> 01:00:31,640
Speaker 1: Brian May. What was that like, James May? Yeah, it

1238
01:00:31,720 --> 01:00:35,000
Speaker 1: was amazing. It was like you know, I mean, it

1239
01:00:35,040 --> 01:00:36,760
Speaker 1: was like meeting your heroes. And he was great. He

1240
01:00:36,840 --> 01:00:38,960
Speaker 1: was super nice. He was a really really good guy.

1241
01:00:39,000 --> 01:00:41,200
Speaker 1: We ended up chetting for a long time and about

1242
01:00:41,200 --> 01:00:44,080
Speaker 1: cars and everything, and I mean, how you know, for

1243
01:00:44,120 --> 01:00:45,600
Speaker 1: a guy who grew up with that show and who's

1244
01:00:45,640 --> 01:00:48,439
Speaker 1: kind of life has been Okay, I'm gonna do fund

1245
01:00:48,440 --> 01:00:50,240
Speaker 1: stuff with cars too. That was one of the coolest

1246
01:00:50,240 --> 01:00:52,600
Speaker 1: things that could even imagine. And Jay Lenna also you

1247
01:00:52,680 --> 01:00:56,600
Speaker 1: got to play with Jay Lenos McLaren f one, right, Yeah,

1248
01:00:56,800 --> 01:00:59,520
Speaker 1: that was really something that was quite a car and

1249
01:00:59,600 --> 01:01:01,560
Speaker 1: Jays and not afraid of driving the hell out of it,

1250
01:01:02,000 --> 01:01:04,120
Speaker 1: which is pretty crazy when you think about it. What

1251
01:01:04,320 --> 01:01:06,680
Speaker 1: is that up to? That's a million or ten millions,

1252
01:01:06,720 --> 01:01:08,800
Speaker 1: some crazy number. So I think over that. I think

1253
01:01:08,800 --> 01:01:11,000
Speaker 1: the last one that's told was like twelve. But you know,

1254
01:01:11,120 --> 01:01:13,880
Speaker 1: Jay's is special because it's Jay's and he's it's basically

1255
01:01:13,880 --> 01:01:16,240
Speaker 1: a one owner car, and you know, I think Here's

1256
01:01:16,240 --> 01:01:18,800
Speaker 1: would be even more money than that. It's a pretty

1257
01:01:18,840 --> 01:01:21,240
Speaker 1: crazy thing to think about. So what are you reading

1258
01:01:21,280 --> 01:01:24,560
Speaker 1: these days. Tell us some of your favorite books. You've

1259
01:01:24,600 --> 01:01:26,800
Speaker 1: written two of them. What what do you like to

1260
01:01:26,840 --> 01:01:29,480
Speaker 1: do to keep your brain occupied? You know, interesting, I

1261
01:01:29,680 --> 01:01:32,200
Speaker 1: mentioned the Wikipedia article thing earlier. I also love reading

1262
01:01:32,360 --> 01:01:36,280
Speaker 1: long form articles. The website long form dot org has

1263
01:01:36,320 --> 01:01:39,440
Speaker 1: all these like long form journalism. It's like my favorite

1264
01:01:39,440 --> 01:01:41,640
Speaker 1: thing in the world, and I read pretty much every

1265
01:01:41,720 --> 01:01:44,520
Speaker 1: single long form on there. I'm obsessed with that. In

1266
01:01:44,640 --> 01:01:47,600
Speaker 1: terms of books, I don't read that many books. I'm

1267
01:01:47,640 --> 01:01:50,720
Speaker 1: usually into these longer articles where I can learn more

1268
01:01:50,760 --> 01:01:53,600
Speaker 1: in like an hour. But um, I just finished reading

1269
01:01:53,640 --> 01:01:57,240
Speaker 1: a book called Evicted by Matthew Desmond. I'm really into

1270
01:01:57,320 --> 01:02:00,720
Speaker 1: housing and housing policy and affordable how is and building

1271
01:02:00,800 --> 01:02:05,840
Speaker 1: stuff and hate all these anti building, an anti not

1272
01:02:05,920 --> 01:02:07,920
Speaker 1: in my neighborhood kind of people, and so I'm I'm

1273
01:02:07,960 --> 01:02:11,640
Speaker 1: into that sort of thing my one political stance. Um.

1274
01:02:11,720 --> 01:02:14,640
Speaker 1: But other than that, I'm not really that it's mostly

1275
01:02:14,680 --> 01:02:18,240
Speaker 1: long form journalism. Quite interesting. What sort of advice would

1276
01:02:18,280 --> 01:02:21,880
Speaker 1: you give to a recent college graduate who was interested

1277
01:02:22,040 --> 01:02:26,280
Speaker 1: in a career involving automobiles, whether it was journalism or

1278
01:02:26,280 --> 01:02:28,880
Speaker 1: YouTube or or anything like that. You know, it's an

1279
01:02:28,920 --> 01:02:32,440
Speaker 1: interesting question. I mean, people are asking me, Oh, you know,

1280
01:02:32,480 --> 01:02:33,960
Speaker 1: what can I do? How can I get started? What

1281
01:02:34,000 --> 01:02:38,320
Speaker 1: should I do? And and it's I got lucky because

1282
01:02:38,360 --> 01:02:40,800
Speaker 1: I started in thirteen and it was a lot easier then.

1283
01:02:40,880 --> 01:02:42,680
Speaker 1: And I don't know what I would do now, but

1284
01:02:42,720 --> 01:02:44,560
Speaker 1: I know it would be a lot more difficult. But

1285
01:02:44,600 --> 01:02:46,720
Speaker 1: the advice that I always give to people generally is,

1286
01:02:46,840 --> 01:02:49,320
Speaker 1: you know, hey, don't stop. You have to kind of

1287
01:02:49,320 --> 01:02:52,280
Speaker 1: persevere because early on it's difficult and it may seem

1288
01:02:52,280 --> 01:02:53,520
Speaker 1: like it's going to be a disaster. But if you

1289
01:02:53,560 --> 01:02:57,160
Speaker 1: can outlast people, that may help. And you know, people

1290
01:02:57,160 --> 01:02:59,200
Speaker 1: always asking well how can I get access to cars?

1291
01:02:59,200 --> 01:03:00,880
Speaker 1: That sort of thing? Just what you have? Try to

1292
01:03:00,880 --> 01:03:03,919
Speaker 1: find some interesting niche angle on what you have and

1293
01:03:04,200 --> 01:03:07,360
Speaker 1: make that you know you're saying, make it fun and

1294
01:03:07,600 --> 01:03:10,400
Speaker 1: maybe you'll start to attract an audience and go there.

1295
01:03:10,560 --> 01:03:12,800
Speaker 1: And and the other really important piece of advice I

1296
01:03:12,800 --> 01:03:15,040
Speaker 1: always trying to get to everybody is makes the kind

1297
01:03:15,080 --> 01:03:18,080
Speaker 1: of content that your audience wants, not what you want.

1298
01:03:19,040 --> 01:03:22,320
Speaker 1: That's the real goal. People will always get caught up

1299
01:03:22,320 --> 01:03:24,160
Speaker 1: and I want to drive this cool car or I

1300
01:03:24,160 --> 01:03:26,080
Speaker 1: want to check out this cool car. Well does your

1301
01:03:26,080 --> 01:03:28,160
Speaker 1: audience want you to do that? And if not, maybe

1302
01:03:28,240 --> 01:03:30,640
Speaker 1: that experience shouldn't be what you do, and maybe you

1303
01:03:30,640 --> 01:03:33,360
Speaker 1: should have staid, you know, go at a different angle

1304
01:03:33,440 --> 01:03:36,520
Speaker 1: or something like that. And our last speed round question,

1305
01:03:36,800 --> 01:03:39,200
Speaker 1: what do you know about the world of videos and

1306
01:03:39,280 --> 01:03:43,800
Speaker 1: automobiles and pretty much everything that you wish you knew

1307
01:03:43,920 --> 01:03:46,160
Speaker 1: a dozen years or so ago when you were first

1308
01:03:46,160 --> 01:03:49,600
Speaker 1: getting started out in terms of video production. I guess

1309
01:03:49,600 --> 01:03:52,160
Speaker 1: I wish I knew just that you that it's doable,

1310
01:03:52,240 --> 01:03:54,200
Speaker 1: that it's not that it's not something that you need

1311
01:03:54,680 --> 01:03:58,680
Speaker 1: an enormous amount of effort and equipment and professionals for that.

1312
01:03:58,720 --> 01:04:00,480
Speaker 1: You know you can do it. As people say, if

1313
01:04:00,480 --> 01:04:02,080
Speaker 1: I could do it, anyone can, Well, let's good to me.

1314
01:04:02,160 --> 01:04:04,120
Speaker 1: I had no clue what I was doing initially, but

1315
01:04:04,160 --> 01:04:06,720
Speaker 1: I made it work. And that's kind of the biggest

1316
01:04:06,720 --> 01:04:08,600
Speaker 1: piece of advice I would have is that it's you

1317
01:04:08,640 --> 01:04:11,000
Speaker 1: don't need a zillion dollar budget to go into this world.

1318
01:04:11,040 --> 01:04:14,160
Speaker 1: You just need to make good content. And that's the real,

1319
01:04:14,320 --> 01:04:17,720
Speaker 1: the real key, I think quite fascinating. We have been

1320
01:04:17,720 --> 01:04:20,800
Speaker 1: speaking with Doug Demorrow, who is the co founder of

1321
01:04:20,920 --> 01:04:23,520
Speaker 1: Cars and Bids and the host of the Doug Demorrow

1322
01:04:24,160 --> 01:04:26,640
Speaker 1: channel on YouTube. Doug, thank you so much for being

1323
01:04:26,680 --> 01:04:31,160
Speaker 1: so generous with your time. If you enjoy this conversation, well,

1324
01:04:31,280 --> 01:04:34,160
Speaker 1: check out all of our previous three hundred and forty

1325
01:04:34,280 --> 01:04:40,640
Speaker 1: such prior discussions we've had. You can find those at iTunes, Spotify, Overcast, Stitcher,

1326
01:04:40,760 --> 01:04:44,960
Speaker 1: wherever finer podcasts are found. We love your comments, feedback

1327
01:04:45,000 --> 01:04:48,560
Speaker 1: and suggestions right to us at m IB podcast at

1328
01:04:48,560 --> 01:04:51,640
Speaker 1: Bloomberg dot net. Check out my weekly column you can

1329
01:04:51,640 --> 01:04:54,640
Speaker 1: find that on Bloomberg dot com slash Opinion. Be sure

1330
01:04:54,640 --> 01:04:57,800
Speaker 1: to give us a review on Apple iTunes. Sign up

1331
01:04:57,880 --> 01:05:01,000
Speaker 1: for our daily reads at rid Halts dot com. You

1332
01:05:01,040 --> 01:05:04,200
Speaker 1: can follow me on Twitter at Ridholtz. I would be

1333
01:05:04,240 --> 01:05:06,440
Speaker 1: remiss if I did not thank the crack staff that

1334
01:05:06,480 --> 01:05:09,920
Speaker 1: helps us put this conversation together each week. Reggie Basil

1335
01:05:10,200 --> 01:05:14,200
Speaker 1: is our audio engineer. Michael Batnick is my head of research.

1336
01:05:14,400 --> 01:05:18,600
Speaker 1: Attica val Broun is our project manager. Michael Boyle is

1337
01:05:18,640 --> 01:05:22,880
Speaker 1: my producer. I'm Barry Ridholts. You've been listening to Master's

1338
01:05:22,880 --> 01:05:25,160
Speaker 1: in Business on Bloomberg Radio.