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Speaker 1: Sometimes the views might not be crazy, but if the

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Speaker 1: right people are watching it, then it can be so

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Speaker 1: much more impactful. I created a new podcast where I'm

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Speaker 1: actually on camera. Man. The video on YouTube might have

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Speaker 1: had like forty views on it, but then Killer Mike

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Speaker 1: jumped in my comments on the gram and on the YouTube,

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Speaker 1: and I'm like, damn, you know, just yesterday I'm looking

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Speaker 1: at my channel and I'm like, man, forty views, like

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Speaker 1: what you know? But then the value of the people

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Speaker 1: that are watching it, It's like, okay, like this is

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Speaker 1: actually reaching you know, certain people.

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Speaker 2: Everybody. Welcome to another episode of Button Nomics imy host

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Speaker 2: Brandon Butler, Fountacyo Butter atl And today, Man, look we

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Speaker 2: got somebody special up here.

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Speaker 1: Man.

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Speaker 2: And like you know, I know y'all seen the stuff.

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Speaker 2: If you don't know, you shouldna know real quick. You

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Speaker 2: know what I'm saying. We got the one that only

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Speaker 2: mister Spitty will the founding creator off the porch. Man, Spitty,

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Speaker 2: how you feeling.

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Speaker 1: Man, I'm feeling great today, Bro. How about you? Man?

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Speaker 2: Like I said, Bro, if I was an even better

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Speaker 2: i'd be you man, Like I told you before we

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Speaker 2: got into your man, you know what I'm saying, Yes,

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Speaker 2: that's what's up.

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Speaker 1: Bro.

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Speaker 2: It's an honor and a blessing to have you in here.

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Speaker 1: Man.

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Speaker 2: I know, you know you're usually behind the cameras. You're

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Speaker 2: getting from the front of the cameras a little bit

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Speaker 2: more nowadays.

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Speaker 1: Yeah, no, for sure, switching it up. You know, I've

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Speaker 1: been inspired to, you know, share my story as well

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Speaker 1: as just you know, share some game that I've learned

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Speaker 1: over the years from experience, and you know, hopefully be

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Speaker 1: able to inspire some some other young creators executives in

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Speaker 1: the making, you know, things like that.

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Speaker 2: I love it, man, I love it.

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Speaker 1: Man.

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Speaker 2: Well, look we're gonna get right into this thing, man.

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Speaker 2: So one of the things I do, you know normally

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Speaker 2: folks who are like, yeah, tell us about yourself and

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Speaker 2: tell us what you do. And you know, look, man,

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Speaker 2: first of all, people have seen the work. Like, let

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Speaker 2: me be honest, people have seen the work. But what

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Speaker 2: I do is I always say, let me ask chat

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Speaker 2: cheapt what they say about this person. So I asked,

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Speaker 2: chat cheap bt, Okay, who is spitty Will? And I'm

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Speaker 2: gonna tell you, I'm gonna read it. What it said

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Speaker 2: you tell me is chat facts A cap I think

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Speaker 2: it's facts though, because you know, usually I could tell,

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Speaker 2: but because I've done this with all my guests, you

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Speaker 2: know what I'm saying. I literally just read what it

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Speaker 2: says about him, like when it's short, it might be like,

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Speaker 2: but it's long, like yours is kind of long.

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Speaker 1: Man.

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Speaker 2: That means you've got a lot of data points out there.

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Speaker 2: You know what I'm saying, So let me get right

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Speaker 2: into it, it says Spitty. Will is a visionary creator

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Speaker 2: and driving force behind Off the Porch, one of hip

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Speaker 2: hop's most respected platforms for authentic, en depth conversations with artists,

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Speaker 2: shape and the culture. Originally from Milwaukee and educated at

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Speaker 2: the University of Minnesota, Spitty began his career in journalism

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Speaker 2: and digital marketing, quickly becoming a pivotal figure behind some

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Speaker 2: of the music's most influential marketing campaigns. He's read, He's

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Speaker 2: led digital strategies for iconic artists like Young Dolph, Future Wiz, Khalifa,

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Speaker 2: Mary J. Blige, and Snoop Dogg, making him a true

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Speaker 2: pioneer of digital storytelling and hip hop. Barkaining found it

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Speaker 2: initially from his own portion Decatur, Georgia, Spitty transformed Off

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Speaker 2: the portion to a cultural cornerstone by trusting his instincts

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Speaker 2: and staying committed to genuine storytelling even when the sets

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Speaker 2: didn't come overnight. Today, his platform is known for its

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Speaker 2: raw authenticity, giving artists of space to share their stories

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Speaker 2: in an environment built on respect, community, and real connection.

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Speaker 2: With a career spanning labels like def Jam, Warner Brothers, Geffen,

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Speaker 2: Spitty brings an unmatched industry insight to these interviews, connecting

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Speaker 2: audiences deeply with his human side of hip hop's brightest stars,

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Speaker 2: whether behind the scenes or stepping forward to share his

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Speaker 2: own journey, Spitty embodies the essence of building something meaningful,

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Speaker 2: staying true to the culture, never quitting on your vision,

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Speaker 2: and understanding the power of relationships and perseverance.

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Speaker 1: Boyschat GPT is scared boy, Yo, that's what's up.

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Speaker 2: That's what Chad says about you. Bro.

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Speaker 1: Yeah, that's amazing. Bro's that's that's definitely accurate, Yes, sir.

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Speaker 2: Yeah, Man, Lit's get into it.

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Speaker 1: Man.

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Speaker 2: So look, man, even like it had talked about when

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Speaker 2: we talked about before you know It, talked about how

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Speaker 2: you kind of started us off in the journal in

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Speaker 2: before you kind of got into digital marketing. Man, like,

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Speaker 2: how did your folks were working journalism, like really kind

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Speaker 2: of inspire what you started doing when it came to

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Speaker 2: hip hop and these cultural spaces that.

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Speaker 1: You with me. Yeah, absolutely. I mean I've always been

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Speaker 1: into creative writing. When I went to college in Minnesota.

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Speaker 1: This was like even before the blog era, you know,

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Speaker 1: just to age myself, you know, and I was throwing

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Speaker 1: parties up in Minnesota, and then I ended up getting

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Speaker 1: a radio show called The Session with DJ Special Dark.

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Speaker 1: Shout out to him. He was one of the first

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Speaker 1: people to give me opportunity to even put my voice

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Speaker 1: out there. And so, you know, we were heavy in

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Speaker 1: the hip hop scene in Minneapolis because they have like

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Speaker 1: a Minneapolis has always had like a thriving hip hop

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Speaker 1: scene up there. And so from that, you know, I

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Speaker 1: started meeting people on the Internet. I've always been you know,

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Speaker 1: huge with the computers and with the net, and so

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Speaker 1: I started writing for some different platforms. Back then. I

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Speaker 1: found a site these guys that were based in Germany.

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Speaker 1: It was called gangstaism dot com. They were like a

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Speaker 1: deep Southern hip hop blog, but these guys were based

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Speaker 1: in Germany, so it was almost like it was almost

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Speaker 1: like murder Dog magazine but online back then, and so

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Speaker 1: started writing with them, started writing this other side called

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Speaker 1: wildout dot com and just building up my chops. And

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Speaker 1: I eventually met a guy that was from Milwaukee but

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Speaker 1: lived in LA and wrote for the Source magazine shout

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Speaker 1: out to robiek O Baker, and he gave me like

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Speaker 1: my real first shot, you know, I would say, in

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Speaker 1: like the journalism world. And I went to LA and

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Speaker 1: and and visited him, and like that changed my life.

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Speaker 1: And I knew that from that standpoint, I knew that

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Speaker 1: I was going to move to LA and I had

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Speaker 1: like more of an understanding of like what I wanted

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Speaker 1: to do and where I wanted to you know, sort

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Speaker 1: of like take my life, take my career.

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Speaker 2: Yeah, man, And so you got into that you started

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Speaker 2: working in journalism, You're writing like how all of a

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Speaker 2: sudden you end up working with guys like Young Dolph

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Speaker 2: and Liz Khalifa.

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Speaker 1: So I mean, so you know when I move. I

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Speaker 1: moved to LA after I graduated and was sleeping on couches,

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Speaker 1: you know, couch surfing and you know, just taking chances.

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Speaker 1: I got my first internship at Jordan Brand when I

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Speaker 1: was in LA working for Reggie Saunders, who's still to

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Speaker 1: this day is the head of marketing over at Jordan.

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Speaker 1: And from writing I knew like some of the publicists

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Speaker 1: at the different record labels, and so one of the

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Speaker 1: publicists that was working at different records was telling me, hey, man,

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Speaker 1: like this whole idea that you've been talking about about

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Speaker 1: PR and Internet PR and things like that, like they're

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Speaker 1: starting a new department called new Media, and he was like,

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Speaker 1: I think you'd be perfect, you know, for this, and

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Speaker 1: so I ended up applying for the job. It was

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Speaker 1: Ron Fair, who used to run A and M Records,

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Speaker 1: who wrote for you know, Pussycat Dolls, Keisha Cole, Mary J. Blige,

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Speaker 1: all of them. He was starting over at Geffen and

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Speaker 1: I was his first hire in this new department, new Media.

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Speaker 1: And as soon as I got in over there, the

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Speaker 1: first thing I told them was that video and content

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Speaker 1: was the wave. And this is in two thousand and six,

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Speaker 1: just to even give you reference to the years, and

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Speaker 1: so YouTube was just starting. And from me being a

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Speaker 1: kid watching you know, like all the DVD magazine, Smack

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Speaker 1: DVD and all of that, I understood that now with

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Speaker 1: this phenomenon called YouTube, that people would watch what we

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Speaker 1: were watching on Smack DVD but online. So I convinced

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Speaker 1: him to buy me a camera, a mini DV camera,

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Speaker 1: and from there I was running around following Snoop, Mary,

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Speaker 1: Mary j Blige, Common, Jibs, Da Chang Loo. I worked

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Speaker 1: with him the roots, you know, like all of these artists,

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Speaker 1: I'm just following them around with the camera. They were

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Speaker 1: super uncomfortable with it, you know, back then, because that

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Speaker 1: was still kind of fresh, kind of new, and was

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Speaker 1: building out vlogs and webisodes even before that was the

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Speaker 1: actual name for him. And so from there, you know,

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Speaker 1: through the years, worked went from Geffen the Warner Brothers,

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Speaker 1: then went from Warner Brothers, I moved out to New

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Speaker 1: York and I worked at dev Jam and basically just

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Speaker 1: established relationships, you know, like through all that time, and

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Speaker 1: I got laid off from dev Jam and the day

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Speaker 1: after I got laid off, I started my agency, Supreme Marketing,

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Speaker 1: And so that was really where me starting to work

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Speaker 1: with artists like Young Dolf and Future. That's where that

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Speaker 1: all came into play. Eric Cabowen, who was managing Jeez

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Speaker 1: at the time, she was the first person when I

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Speaker 1: got laid off to actually give me an opportunity where

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Speaker 1: she brought me in over at eighty seven thirty two

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Speaker 1: Jesus Clothing Line and allowed me to do marketing for

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Speaker 1: the clothing line, but then also create a film division

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Speaker 1: within eighty seven, and I started recruiting all of the

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Speaker 1: like young up and coming you know, street niche artists

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Speaker 1: that matched with you know, Jez's brand. So was connecting

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Speaker 1: with like Don Tripp, Starlito, Little Loadie, like a lot

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Speaker 1: of you know, different different artists, and was even discovering

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Speaker 1: artists and like there was a artist named Dondata who

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Speaker 1: had went viral for like beating on the porch at

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Speaker 1: his house in South Carolina, and he went viral, and

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Speaker 1: so I found him, sent him a bunch of clothes,

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Speaker 1: and then went and like shot a couple of music

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Speaker 1: videos for him, and you know, so yeah, it was

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Speaker 1: it was like a really dope journey going into it

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Speaker 1: and really being a visionary and following and like the

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Speaker 1: vision all the way through, even when other people you

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Speaker 1: know didn't necessarily you know, see it, because I would

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Speaker 1: sort of be ahead of the game with the vision

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Speaker 1: of knowing like where content was going and where it's

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Speaker 1: even at today.

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Speaker 2: Yeah, I mean it's funny kind of sitting back now

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Speaker 2: in twenty twenty five, right, and you know, being like

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Speaker 2: this is where it was going to go because people

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Speaker 2: couldn't see it. I remember, you know, I was I

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Speaker 2: was working at a radio station one time, and I

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Speaker 2: mean Twitter had been out. I mean this is probably

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Speaker 2: I don't know, maybe twenty two thousand and nine, maybe

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Speaker 2: twenty ten, and I remember I got into it with

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Speaker 2: the president of the radio station because they weren't on Twitter,

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Speaker 2: and I had been going around signing up, you know,

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Speaker 2: all of the radio personalities and giving them Twitter accounts.

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Speaker 2: There's a lot of people even to this day, like

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Speaker 2: I helped them set up their Twitter account, just being

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Speaker 2: like subworked in radio, and I remember I'm saying to me, man,

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Speaker 2: people in the news don't care about Twitter. Nobody's ever

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Speaker 2: going to be on Twitter. And it's like, yeah, now

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Speaker 2: that guy's probably like somewhere unemployed and retired, right, And

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Speaker 2: so it's like the ability to kind of see what's

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Speaker 2: coming down the path and knowing that look, now that

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Speaker 2: everything's connected video, social media, these things are happening. We

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Speaker 2: got to kind of start pushing these people and getting

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Speaker 2: them on here and being ahead of that kind of

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Speaker 2: helps you ride that wave. It seems like like what's

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Speaker 2: one campaign or like one moment that you really remember

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Speaker 2: that maybe like was a kind of an inflection or

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Speaker 2: kind of turning point where you like did this thing

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Speaker 2: once you'd already kind of got into it. It was like, yo,

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Speaker 2: like that changed things.

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Speaker 1: You mean, like change things like in terms of as

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Speaker 1: far as.

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Speaker 2: Like your your reputation just kind of work you were doing.

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Speaker 2: It kind of like took you to that next level.

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Speaker 1: Man. That's huh huh, that's a good question, I would say.

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Speaker 1: I think, you know, working with Young Dolph was a

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Speaker 1: was a pivotal part of my career. I worked with him,

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Speaker 1: uh back when it was back when he had the

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Speaker 1: song Preach and I connected with Dolf.

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Speaker 2: That's my karaoke song, by the way, just see Preaches

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Speaker 2: my karaoke.

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Speaker 1: Yeah, Man, Preacher is a is a classic. He Dolf

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Speaker 1: was dropping so many gems, so many like that's such

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Speaker 1: a legendary song. But even with connecting with Dolph, that

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Speaker 1: was I mean I connected with him, you know through

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Speaker 1: Don Tripp and Star Alito. I remember we were doing

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Speaker 1: South By Southwest shows early on. You know, DGB was

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Speaker 1: a pioneer and even bringing like the type of music

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Speaker 1: that's at south By right now, you know there during

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Speaker 1: those years. But it's such a excuse me for like

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Speaker 1: like name dropping and telling so much, like talking so

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Speaker 1: much around the story. But like I was working with Future,

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Speaker 1: and then Future had me help him build up young

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Speaker 1: Scooter god Riz his so and when Scooter dropped Columbia,

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Speaker 1: I ended up working and getting that music video as

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Speaker 1: a MTV Jam of the Week. And so from that,

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Speaker 1: Scooter was really close with Gucci and so then our

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Speaker 1: somebody used to go and meet with Scooter over at

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Speaker 1: this house over on Moorland where Gucci like had the

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Speaker 1: studio setup and just had like the whole compound set up.

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Speaker 1: And so then Scooter introduced me to Gucci, and then

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Speaker 1: Gucci started having me do video promotions for some of

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Speaker 1: his videos and getting them on BT and MTV, and

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Speaker 1: Dolf was there, and so then Dolph and I started

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Speaker 1: talking and then he was like man, and Gucci had

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Speaker 1: me actually do a campaign for Dolph's A plus video,

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Speaker 1: getting that on MTV jams. And so then from there, me,

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Speaker 1: Dolf and Daddy O started just working a lot closer

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Speaker 1: with each other. And I came in and worked with Dolph,

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Speaker 1: and I just remember like working like working with them

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Speaker 1: on Preach. I remember Dolf putting it on like two

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Speaker 1: different mixtapes and you know, shooting a couple of different

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Speaker 1: music videos and that really you know, like seeing them

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Speaker 1: like take a song where like a lot of people

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Speaker 1: would say, like, man, this song's oh, I don't want

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Speaker 1: to work it anymore. But he kept pushing it, kept

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Speaker 1: pushing it, kept pushing it. And we were going out

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Speaker 1: to New York and doing like all these press days

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Speaker 1: and like really pushing the issue that Dolph was next,

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Speaker 1: and he was up next, and I mean to the

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Speaker 1: point to where like the folks in those offices in

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Speaker 1: the Doublic sale office and you know what I'm saying,

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Speaker 1: in the fate or office, like they was damnitar getting

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Speaker 1: tired of us. He was coming up there and like

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Speaker 1: pushing you know, the issue so hard. But Dolph was

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Speaker 1: definitely he was like really good peoples. And I would

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Speaker 1: say that that was one of many, you know, turning

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Speaker 1: points in my career. I have a few, you know

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Speaker 1: what I mean, But like I think with Dolph and

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Speaker 1: even him believing in me enough when we came from

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Speaker 1: New York on like our second trip. He was like, man,

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Speaker 1: Spitty used to start doing interviews, Like, man, you know

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Speaker 1: you used to write for the Source magazine. DGB is

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Speaker 1: respected heavily, and as we see going to New York,

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Speaker 1: these writers up here don't really care about our her

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Speaker 1: brand of music and what we're doing. He was like,

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Speaker 1: and all you care about is what we're doing. He

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Speaker 1: was like, man, you start doing interviews. And so I

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Speaker 1: grabbed a camera and I was living at this house

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Speaker 1: in Decatur, and I failed the first off the porch interview.

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Speaker 2: You know, yeah, man, and let me get to that.

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Speaker 2: But you said something that I want to kind of

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Speaker 2: dove back on for a second, because you mentioned somebody

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Speaker 2: who I haven't heard that name in a while, but

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Speaker 2: I know this person's instrumental Daddio.

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Speaker 1: Yes, absolutely so.

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Speaker 2: I actually know daddy Oo from some work I used

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Speaker 2: to do with some other projects around the city, and

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Speaker 2: that's when I kind of first met him. Like just

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Speaker 2: people like him, who are some other people just in

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Speaker 2: your opinion that are some of those like super pivotal,

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Speaker 2: super pivotal, just like important folks in this space, especially

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Speaker 2: for this like you know, kind of down South music era,

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Speaker 2: you know what I mean? That just like don't always

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Speaker 2: get their flowers? Man, who are some other folks like

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Speaker 2: that you could think of?

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Speaker 1: Oh, man, it's definitely a couple of people I can name.

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Speaker 1: I would say, you know, I mentioned Erica Bowen's name.

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Speaker 1: She's you know, pivotal. She's like the antie of the

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Speaker 1: hip hop you know game, and like she's someone who

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Speaker 1: really has helped push the needle, you know, over the years.

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Speaker 1: I would say, Uh, Lester Pace is someone you know,

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Speaker 1: uh lying on right ritten hour, he's you know, pivotal,

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Speaker 1: like in the space behind the scenes, has you know,

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Speaker 1: done so much. There was a guy who worked with

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Speaker 1: uh with bank with bank Roll Fresh. His name was

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Speaker 1: Wallow and uh, he was somebody who you know. He

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Speaker 1: and I used to always talk and he he passed

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Speaker 1: away some years ago. Yeah, but like I remember, he

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Speaker 1: and I used to always talk because he was super

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Speaker 1: behind the scenes too, and he used to be like, man, spitty,

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Speaker 1: one day, we're gonna step out and everybody gonna have

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Speaker 1: to know, you know, who we are and and and

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Speaker 1: the work that we've put in. And we used to

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Speaker 1: always talk about that like at some point, all, at

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Speaker 1: some point, we're gonna both stop being scary and get

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Speaker 1: out here, you know what I mean, I would say Cadife. Yeah,

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Speaker 1: Cadife is is another who has put in so much

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Speaker 1: work for so many artists and just loves the culture

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Speaker 1: and has been behind the scenes, you know, doing you know,

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Speaker 1: just a lot of great things over the years, you know,

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Speaker 1: and continues to you know, Bill Man's yeah, man, so.

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Speaker 2: Yeah's a lot of folks. Again, you just said daddy.

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Speaker 2: I was like, man, I it made me think I

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Speaker 2: need to hit him. I need to reach out to him. Man,

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Speaker 2: I just been a minute as I talked to him.

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Speaker 2: I've seen him like every once in a while, you

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Speaker 2: know what I mean, see a mountain about somewhere. But

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Speaker 2: they just kind of struggle. So then you go back

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Speaker 2: the first off the porch man, what do you remember

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Speaker 2: about that.

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Speaker 1: It's funny because I remember, like specifically not wanting to

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Speaker 1: be on camera. I even remember then I was like,

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Speaker 1: I'm not gonna put my voice on it either, like

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Speaker 1: I'm gonna just I'm gonna say it. I'm gonna do

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Speaker 1: the interview. But then like when we actually put it out,

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Speaker 1: I'm gonna just type the questions because I didn't think

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Speaker 1: that my you know, I just didn't want in any

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Speaker 1: way to be out there like that. You know, I've

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Speaker 1: always you know, thrived and being behind the scenes. I

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Speaker 1: remember Dolph just like coming with such good energy and

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Speaker 1: being you know, really genuine, even to the point to

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Speaker 1: where I asked him like, you know, what are his

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Speaker 1: thoughts about DGB or what's something you know he would

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Speaker 1: say about DGB, And I mean he was like, man, DGB.

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Speaker 1: You know, DGB got the heart of the streets and

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Speaker 1: you know, all of the members in DGB don't even

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Speaker 1: understand like how much love I got for them and

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Speaker 1: what I see them doing. And you know, me being

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Speaker 1: behind the camera, I'm like, wow, you know, because you

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Speaker 1: know our team. You know, I got a shout out

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Speaker 1: our team, you know, shout out to Zip he actually

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Speaker 1: started the platform DGB. He's from Detroit. Shout out to Hayes,

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Speaker 1: Shout out to Dre and long lived Pooh. Everybody you

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Speaker 1: know in our team is very pivotal to you know,

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Speaker 1: our brand being a success. Everyone. You know, we call

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Speaker 1: ourselves the pull up crew, you know, because we always

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Speaker 1: would you know, pull up on artists at any time

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Speaker 1: and you know, bill with them and have been behind

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Speaker 1: the scenes and in the trenches with a lot of

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Speaker 1: these guys, you know, helping them to push their careers

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Speaker 1: in different ways or supporting them in different ways. So, man,

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Speaker 1: Dolph was just so cool and just so genuine. I

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Speaker 1: remember Jose Guappo was at the studio that day as

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Speaker 1: well and was you know, just chopping it with Dolphin,

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Speaker 1: giving him his props and just showing so much love.

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Speaker 1: And then after after the off the Porch interview, Dolph

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Speaker 1: actually came into the studio. Because the house I lived

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Speaker 1: at a Decatur it was called Mad Studios. It was

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Speaker 1: run by Corey Mo from Houston, who you know, produced

387
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Speaker 1: for PEMPSI and you know UGK, Slump Thug, all of

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Speaker 1: those guys. And so Dolph came into the studio and

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Speaker 1: he actually did a freestyle and he like shouted out

390
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Speaker 1: dirty Glove like even in his freestyle that he did,

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Speaker 1: and it was just just such a good vibe. It

392
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Speaker 1: was just so cool and so down to earth and

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Speaker 1: always was even you know into the end.

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Speaker 2: And you know and again like I know you were

395
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Speaker 2: telling me like that even when you did that, it

396
00:20:24,320 --> 00:20:26,360
Speaker 2: didn't you know, like anything else, man, it's got to build,

397
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Speaker 2: you know what I mean, didn't nestally jump off. I

398
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Speaker 2: know you had Dolph on there, my boy Scottie atl Yeah, yeah,

399
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Speaker 2: you know, bank roll and you know you kind of

400
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Speaker 2: took a break for a second. DJ Small is when

401
00:20:36,000 --> 00:20:37,359
Speaker 2: the people kind of told you, like, yo, man, you

402
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Speaker 2: gotta lean in and like really double down. Like what

403
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Speaker 2: made you kind of come back after that break and say,

404
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Speaker 2: you know what, You're right, I gotta go hard on

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Speaker 2: this thing and make it into something.

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Speaker 1: So at the time, when I even started off the porch,

407
00:20:48,080 --> 00:20:50,920
Speaker 1: I was living back and forth between Atlanta and New York.

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Speaker 1: And so when I decided to move to Atlanta full time,

409
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Speaker 1: I got a creative space that we actually you know,

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Speaker 1: film and now. And so I remember we were shooting

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Speaker 1: interviews like in the warehouse, in the studio, like different places.

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Speaker 1: And I had taken an artist that I was working

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Speaker 1: with over the DJ smalls and after the interview I

414
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Speaker 1: was talking to him. I was like, man, really trying

415
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Speaker 1: to get my platform, you know, off the ground, and

416
00:21:16,359 --> 00:21:18,800
Speaker 1: I just can't seem to get it going. And he

417
00:21:18,880 --> 00:21:22,920
Speaker 1: was like, man, you need to just brand one thing.

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Speaker 1: He was like, and he was like, don't pull up

419
00:21:26,040 --> 00:21:30,359
Speaker 1: the events and do interviews, don't do any recaps don't do.

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Speaker 1: He was like, man, just brand one thing, just work

421
00:21:32,800 --> 00:21:36,040
Speaker 1: on one thing for a whole year. And you know,

422
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Speaker 1: he was like, just really just stay focused. And I

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Speaker 1: was like, damn, okay. I was like, you know what,

424
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Speaker 1: like I'm gonna build the porch and put it in

425
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Speaker 1: my creative space and just do that. And he was like, man,

426
00:21:50,240 --> 00:21:53,359
Speaker 1: the porch is one of the best ideas that you've had.

427
00:21:53,440 --> 00:21:56,000
Speaker 1: He was like, I definitely, would you know, do that.

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Speaker 1: And so I went and got some pictures of the

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Speaker 1: porch from the house Indicator, and I had this guy

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Speaker 1: build a porch and build a replica of it, and

431
00:22:08,119 --> 00:22:10,960
Speaker 1: and we just started going, you know, just started going

432
00:22:10,960 --> 00:22:12,080
Speaker 1: crazy with them. Yeah.

433
00:22:12,119 --> 00:22:14,199
Speaker 2: And I think again, like that's one thing that just

434
00:22:14,240 --> 00:22:18,040
Speaker 2: like consistency, right, Like not everything pops off in the beginning,

435
00:22:18,520 --> 00:22:20,119
Speaker 2: but like you got to be able to lean into it.

436
00:22:20,160 --> 00:22:21,639
Speaker 2: I mean, you know, even when I built you know,

437
00:22:21,920 --> 00:22:23,879
Speaker 2: butter butter Nomics, you know, I think people kind of

438
00:22:23,880 --> 00:22:26,640
Speaker 2: see the end result, but I tell people like, go back,

439
00:22:26,720 --> 00:22:27,800
Speaker 2: scroll all the way back.

440
00:22:27,680 --> 00:22:28,240
Speaker 1: To the beginning.

441
00:22:28,560 --> 00:22:30,439
Speaker 2: Yeah, them first couple of posts still up there. Man,

442
00:22:30,440 --> 00:22:32,000
Speaker 2: they only got like five likes on them. You know

443
00:22:32,040 --> 00:22:33,440
Speaker 2: what I'm saying it all got like ten views on

444
00:22:33,480 --> 00:22:36,359
Speaker 2: the videos. But it's that that continuous kind of effort

445
00:22:36,359 --> 00:22:38,760
Speaker 2: over time, Like what have you learned when it comes

446
00:22:38,800 --> 00:22:41,399
Speaker 2: to that consistency and building something that like really stands

447
00:22:41,400 --> 00:22:42,800
Speaker 2: out and kind of stands testa time.

448
00:22:43,119 --> 00:22:44,960
Speaker 1: Well, first I had to learn that I needed to

449
00:22:44,960 --> 00:22:48,600
Speaker 1: practice what I preached because even as a part of

450
00:22:48,840 --> 00:22:53,280
Speaker 1: you know, me working with different artists, different clients, I'm

451
00:22:53,320 --> 00:22:57,359
Speaker 1: always telling them, don't trip about the numbers, be consistent.

452
00:22:57,520 --> 00:22:59,760
Speaker 1: So that was the first thing was I had to

453
00:23:00,280 --> 00:23:03,800
Speaker 1: is what I was preaching. Then I remember, you know,

454
00:23:03,840 --> 00:23:07,080
Speaker 1: when we when we started shooting and started getting consistent.

455
00:23:07,600 --> 00:23:11,560
Speaker 1: The first goal that Hayes and I we we sat

456
00:23:11,640 --> 00:23:14,359
Speaker 1: together and and and you know, we set some goals.

457
00:23:14,400 --> 00:23:18,760
Speaker 1: And our first goal was, Okay, let's shoot enough content

458
00:23:19,240 --> 00:23:23,639
Speaker 1: to where we can start posting AO interview every single

459
00:23:23,760 --> 00:23:28,360
Speaker 1: day of the week, Like basically, let's make this platform

460
00:23:28,840 --> 00:23:32,200
Speaker 1: like as if it's rap City or as if it's

461
00:23:32,400 --> 00:23:35,760
Speaker 1: one oh six in Park, like people go to B

462
00:23:35,800 --> 00:23:38,800
Speaker 1: E T every single day and see a new episode.

463
00:23:39,160 --> 00:23:41,919
Speaker 1: And so we were like that's you know, we were like,

464
00:23:42,000 --> 00:23:45,240
Speaker 1: that's going to be our first goal is to shoot

465
00:23:45,320 --> 00:23:47,880
Speaker 1: content so we can you know, release an interview every day,

466
00:23:47,960 --> 00:23:51,480
Speaker 1: and me understanding the algorithm and how it works. I

467
00:23:51,560 --> 00:23:56,000
Speaker 1: knew that as we kept you know, posting and kept

468
00:23:56,000 --> 00:24:00,280
Speaker 1: building that eventually these videos would catch on and eventually

469
00:24:00,400 --> 00:24:04,000
Speaker 1: we would be on the recommended you know videos or

470
00:24:04,000 --> 00:24:07,000
Speaker 1: the recommended slots like on YouTube and things like that.

471
00:24:07,200 --> 00:24:09,760
Speaker 1: So that's what we did, man. We just really like

472
00:24:10,200 --> 00:24:14,359
Speaker 1: put our heads down and just started booking as many

473
00:24:14,560 --> 00:24:17,440
Speaker 1: artists as possible. And it started with, you know, because

474
00:24:17,480 --> 00:24:20,560
Speaker 1: just because we have so many relationships, It started with

475
00:24:20,640 --> 00:24:23,520
Speaker 1: us hitting up all the artists that were our friends

476
00:24:23,920 --> 00:24:27,320
Speaker 1: and just being like, look like we're starting something like

477
00:24:27,440 --> 00:24:30,840
Speaker 1: pull up, and you know it's gonna be something big. So,

478
00:24:30,960 --> 00:24:34,440
Speaker 1: you know, artists like Starlito who I mentioned earlier, and

479
00:24:34,760 --> 00:24:37,960
Speaker 1: don Tripp like, they were some of our early you

480
00:24:38,000 --> 00:24:42,719
Speaker 1: know supporters and people that rocked with us. Trouble was

481
00:24:42,880 --> 00:24:45,679
Speaker 1: you know, another one long lived school. He was another

482
00:24:45,760 --> 00:24:49,320
Speaker 1: guy who just supported us in our platform. He did

483
00:24:49,440 --> 00:24:52,600
Speaker 1: interviews with us before we got there, even before we

484
00:24:52,640 --> 00:24:55,359
Speaker 1: got the porch, and we're like interviewing them in the

485
00:24:55,480 --> 00:24:58,639
Speaker 1: office and the warehouse, you know, all different spots. But

486
00:24:58,680 --> 00:25:02,280
Speaker 1: he just you know supported us heavily. And yeah, man,

487
00:25:02,320 --> 00:25:05,680
Speaker 1: we just kept pushing on a regular basis, man, and

488
00:25:06,480 --> 00:25:10,159
Speaker 1: just kept that consistency going, and eventually we started seeing

489
00:25:10,280 --> 00:25:14,159
Speaker 1: like oh man, okay, like these numbers is going up.

490
00:25:14,440 --> 00:25:17,080
Speaker 2: Okay, yeah, man again, like I don't know. Again, as

491
00:25:17,080 --> 00:25:19,399
Speaker 2: somebody that's you know, built a platform, I've seen it

492
00:25:19,440 --> 00:25:23,080
Speaker 2: grow and yeah, I agree, man. Like the all I

493
00:25:23,080 --> 00:25:24,680
Speaker 2: can tell y'all that we did when we launched is

494
00:25:24,720 --> 00:25:27,520
Speaker 2: we just were consistent. Yeah, I mean, I get it. Yeah,

495
00:25:27,560 --> 00:25:29,760
Speaker 2: there was definitely moments where like things hit and you

496
00:25:29,760 --> 00:25:31,200
Speaker 2: could be like, oh yeah, that was a moment where

497
00:25:31,200 --> 00:25:33,280
Speaker 2: like it kind of like jumped off, But that came

498
00:25:33,320 --> 00:25:36,040
Speaker 2: from the consistency. Like the thing I'll tell people all

499
00:25:36,040 --> 00:25:37,919
Speaker 2: the time is you never know what the thing is

500
00:25:37,960 --> 00:25:41,080
Speaker 2: going to be. You never know, and sometimes it's like

501
00:25:41,119 --> 00:25:42,560
Speaker 2: the one you think is going to be the one

502
00:25:42,640 --> 00:25:45,000
Speaker 2: ain't the one. It's the one you least expect to

503
00:25:45,000 --> 00:25:47,200
Speaker 2: be the one is the one that just like takes off.

504
00:25:47,240 --> 00:25:49,359
Speaker 2: But like the only way you're gonna find that is

505
00:25:49,400 --> 00:25:51,399
Speaker 2: if you're consistent. And like even right now, you know

506
00:25:51,440 --> 00:25:53,280
Speaker 2: what I mean. I was telling my team, like we're

507
00:25:53,320 --> 00:25:55,080
Speaker 2: building up some of our stuff, you know, on TikTok

508
00:25:55,080 --> 00:25:57,640
Speaker 2: and everything. Look We're just gonna post ten times a day.

509
00:25:57,920 --> 00:25:58,480
Speaker 1: Yeah.

510
00:25:58,520 --> 00:26:01,520
Speaker 2: Literally, I said, that's the solution. I literally have enough content,

511
00:26:02,080 --> 00:26:05,000
Speaker 2: well for the next two weeks, in next month, the

512
00:26:05,040 --> 00:26:07,960
Speaker 2: next thirty days, next sixty days, we're just gonna post

513
00:26:07,960 --> 00:26:09,640
Speaker 2: ten times a day and then you know what, we'll

514
00:26:09,640 --> 00:26:11,560
Speaker 2: come back and we'll look at it. But until then,

515
00:26:11,560 --> 00:26:12,879
Speaker 2: we're just gonna keep our head down. And I just

516
00:26:12,880 --> 00:26:15,560
Speaker 2: think that people think there's like some kind of shortcut

517
00:26:15,640 --> 00:26:17,679
Speaker 2: or some kind of secret sauce. And at the end

518
00:26:17,680 --> 00:26:19,560
Speaker 2: of the day, it's just you gotta show up.

519
00:26:19,600 --> 00:26:23,640
Speaker 1: Nah, for sure, And it's consistency.

520
00:26:24,080 --> 00:26:26,560
Speaker 2: We have a good product too. Now you can, Yes,

521
00:26:27,359 --> 00:26:28,080
Speaker 2: you got to show.

522
00:26:27,960 --> 00:26:33,280
Speaker 1: Up, but it's consistency over vanity, right, And you have

523
00:26:33,440 --> 00:26:35,760
Speaker 1: to you know. And when I say that, I meaning

524
00:26:35,960 --> 00:26:39,040
Speaker 1: you have to be consistent. And you can't just look

525
00:26:39,080 --> 00:26:42,000
Speaker 1: at like what are where are the numbers at right now?

526
00:26:42,200 --> 00:26:44,800
Speaker 1: You can't just throw money at it and say, Okay,

527
00:26:45,320 --> 00:26:49,240
Speaker 1: I'm gonna buy YouTube ads every every time I post

528
00:26:49,320 --> 00:26:51,720
Speaker 1: and this and that so that it looks the part.

529
00:26:52,119 --> 00:26:54,399
Speaker 1: Like you have to, you know, deal with the growing

530
00:26:54,440 --> 00:26:58,159
Speaker 1: pains of it, and you have to be able to

531
00:26:58,200 --> 00:27:01,760
Speaker 1: give yourself case studies like you just said, let's post

532
00:27:01,800 --> 00:27:04,320
Speaker 1: ten times a day and then in thirty days, let's

533
00:27:04,359 --> 00:27:06,560
Speaker 1: look at this and let's see where our peaks and

534
00:27:06,680 --> 00:27:10,240
Speaker 1: valleys are with this, so that we understand, Okay, when

535
00:27:10,280 --> 00:27:13,080
Speaker 1: we post at this time, more people view it. When

536
00:27:13,119 --> 00:27:16,000
Speaker 1: we post this type of content, you know, more people

537
00:27:16,720 --> 00:27:19,080
Speaker 1: tend to watch it. You know, things like that. A

538
00:27:19,760 --> 00:27:23,360
Speaker 1: lot of people, whether it's artists you know that I've

539
00:27:23,400 --> 00:27:26,399
Speaker 1: done marketing with, or even if it's other people who

540
00:27:26,480 --> 00:27:29,680
Speaker 1: I see who are starting platforms, a lot of them

541
00:27:29,680 --> 00:27:33,119
Speaker 1: are looking for that vanity over, you know, wanting to

542
00:27:33,119 --> 00:27:36,440
Speaker 1: be consistent. And it's like, like you just said, there's

543
00:27:36,480 --> 00:27:39,440
Speaker 1: no magical button that you can press that's just gonna

544
00:27:39,440 --> 00:27:41,639
Speaker 1: make you go viral, you know what I mean. Like,

545
00:27:41,720 --> 00:27:45,479
Speaker 1: it's all about consistency and going through the growing pains.

546
00:27:45,640 --> 00:27:46,320
Speaker 1: It is a part of it.

547
00:27:46,359 --> 00:27:47,480
Speaker 2: Yeah, It's just part of the process.

548
00:27:47,480 --> 00:27:47,600
Speaker 1: Man.

549
00:27:47,640 --> 00:27:49,040
Speaker 2: I mean, we all got to kind of go through it.

550
00:27:49,080 --> 00:27:51,240
Speaker 2: And again, you know, I think I saw a thing.

551
00:27:51,359 --> 00:27:53,240
Speaker 2: Maybe it was Tyler the creator that was talking, but

552
00:27:53,240 --> 00:27:55,000
Speaker 2: he was kind of talking about like, yo, y'all make

553
00:27:55,040 --> 00:27:58,399
Speaker 2: a song and y'all posted one time, right, you know,

554
00:27:58,480 --> 00:28:00,080
Speaker 2: y'all make a video you put use like man, I

555
00:28:00,080 --> 00:28:03,119
Speaker 2: will post that video every single day. And the way

556
00:28:03,119 --> 00:28:05,240
Speaker 2: I always kind of think about it is, you know,

557
00:28:05,359 --> 00:28:07,680
Speaker 2: like almost like sports, right, like if you play sports,

558
00:28:08,000 --> 00:28:11,480
Speaker 2: if you play basketball, even Lebron only gets up so

559
00:28:11,520 --> 00:28:13,520
Speaker 2: many shots, yep, you know what I mean. Like you

560
00:28:13,560 --> 00:28:15,600
Speaker 2: played baseball, you only get so many at bats. Like

561
00:28:15,600 --> 00:28:17,600
Speaker 2: when it comes to this, you get to choose, I

562
00:28:17,680 --> 00:28:19,600
Speaker 2: mean at bats you get every day, you know what

563
00:28:19,600 --> 00:28:20,840
Speaker 2: I mean. And so I'm just like, well, if I

564
00:28:20,880 --> 00:28:23,400
Speaker 2: get to choose, hell, I'm gonna get that bad as

565
00:28:23,440 --> 00:28:27,000
Speaker 2: much as I possibly can, absolutely, because again, you never

566
00:28:27,119 --> 00:28:28,720
Speaker 2: know in that moment. I always kind of give the

567
00:28:28,760 --> 00:28:30,960
Speaker 2: example of even if it was like in the early

568
00:28:31,080 --> 00:28:32,960
Speaker 2: days of Butter, like we made a piece of content,

569
00:28:33,640 --> 00:28:36,119
Speaker 2: super simple, just something we made like literally in the

570
00:28:36,400 --> 00:28:40,000
Speaker 2: office cafeteria at work, and you know, I never would

571
00:28:40,000 --> 00:28:41,920
Speaker 2: have known that would have been like one of those things.

572
00:28:42,000 --> 00:28:44,000
Speaker 2: But then all of a sudden, you know, and we

573
00:28:44,040 --> 00:28:46,440
Speaker 2: had been being consistent and been posting stuff, and you know,

574
00:28:46,720 --> 00:28:49,440
Speaker 2: there's little pops here and there all of a sudden,

575
00:28:49,480 --> 00:28:51,640
Speaker 2: like my Twitter starts going off, man Chrissy tag and

576
00:28:51,720 --> 00:28:55,120
Speaker 2: John Legend's wife is like taking our post. I don't

577
00:28:55,120 --> 00:28:57,360
Speaker 2: even know how I got on Twitter and like arguing

578
00:28:57,400 --> 00:28:59,200
Speaker 2: people about it in the comments, you know what I'm saying,

579
00:28:59,200 --> 00:29:01,200
Speaker 2: And then all of a sudden, you got picked up

580
00:29:01,200 --> 00:29:04,200
Speaker 2: by Complex and first we feast and then I get

581
00:29:04,200 --> 00:29:06,840
Speaker 2: a call from The Today Show. The Today Show does

582
00:29:06,880 --> 00:29:10,719
Speaker 2: a whole segment about this piece of content that we posted,

583
00:29:10,760 --> 00:29:12,920
Speaker 2: and like a whole and the content was literally, how

584
00:29:12,920 --> 00:29:15,360
Speaker 2: do you eat your chicken wings? That's literally it was

585
00:29:15,640 --> 00:29:17,800
Speaker 2: some simple stupid But.

586
00:29:18,640 --> 00:29:21,680
Speaker 1: That's a huge topic though, man, because you know, some

587
00:29:21,680 --> 00:29:24,360
Speaker 1: people eat those flats and they can like grab it,

588
00:29:24,880 --> 00:29:26,920
Speaker 1: but then they out pull it and then there's no

589
00:29:26,960 --> 00:29:28,360
Speaker 1: more meat on the bone. It's over with.

590
00:29:28,920 --> 00:29:29,640
Speaker 2: That's what it was.

591
00:29:29,480 --> 00:29:30,320
Speaker 1: It was. It was a picture.

592
00:29:30,400 --> 00:29:32,840
Speaker 2: We had five wings on the plate and it was like,

593
00:29:32,880 --> 00:29:34,400
Speaker 2: how do you eat it? One through five? And it

594
00:29:34,440 --> 00:29:36,680
Speaker 2: was like one was like a little bit, you know,

595
00:29:36,800 --> 00:29:38,920
Speaker 2: two was more than like the five was just yeah,

596
00:29:38,920 --> 00:29:40,880
Speaker 2: it's just like the bone. And like basically Christy Teakan

597
00:29:40,960 --> 00:29:42,600
Speaker 2: was like, if you not a five, don't come to

598
00:29:42,640 --> 00:29:45,160
Speaker 2: my house and just create this whole debate. Yeah, literally

599
00:29:45,360 --> 00:29:47,440
Speaker 2: where it ended up on Today's Show. And like, looking

600
00:29:47,480 --> 00:29:49,240
Speaker 2: back at it, it was a super simple thing that

601
00:29:49,280 --> 00:29:51,960
Speaker 2: we created. It wasn't over engineered. Yeah, and you never

602
00:29:51,960 --> 00:29:54,520
Speaker 2: would have thought, Oh, that's gonna be the thing. It

603
00:29:54,640 --> 00:29:56,560
Speaker 2: like opens up these other doors and the other things.

604
00:29:56,560 --> 00:29:58,280
Speaker 2: You know, like we have a relationship now, you know

605
00:29:58,360 --> 00:30:01,200
Speaker 2: kill a Mic is a already partner with butter Now.

606
00:30:02,040 --> 00:30:03,840
Speaker 2: One of the reasons why that happened though, was we

607
00:30:03,920 --> 00:30:06,200
Speaker 2: created a piece of content one time and it was like,

608
00:30:06,240 --> 00:30:09,240
Speaker 2: what's the most at L shoe ever? And like it

609
00:30:09,280 --> 00:30:11,720
Speaker 2: came down to like, you know, the Air Force ones

610
00:30:11,840 --> 00:30:16,240
Speaker 2: and the Rebok classics and the older Feli with and

611
00:30:16,280 --> 00:30:19,000
Speaker 2: like I think the Air Force ones came out of

612
00:30:19,040 --> 00:30:21,560
Speaker 2: the vote or whatever. But he like just DMed us.

613
00:30:21,600 --> 00:30:23,400
Speaker 2: It was like, I mean, that's cool, But it was

614
00:30:23,440 --> 00:30:27,040
Speaker 2: always the feeling. I was like, I was like, you're right.

615
00:30:27,080 --> 00:30:29,640
Speaker 2: But since we're talking like at your boy, you know,

616
00:30:29,840 --> 00:30:32,800
Speaker 2: we put a whole relationship because you never know what's

617
00:30:32,840 --> 00:30:33,600
Speaker 2: going to be the thing.

618
00:30:33,680 --> 00:30:37,160
Speaker 1: You never know. And you mentioned Tyler the creator and

619
00:30:37,240 --> 00:30:40,600
Speaker 1: he's always dropping gems uh something else that I saw

620
00:30:40,680 --> 00:30:43,160
Speaker 1: him say that. I actually repeat the people a lot

621
00:30:43,440 --> 00:30:49,120
Speaker 1: is when us talking about like consistency versus vanity, and

622
00:30:49,560 --> 00:30:54,000
Speaker 1: sometimes the views might not be crazy, but if the

623
00:30:54,120 --> 00:30:57,200
Speaker 1: right people are watching it, then it can be so

624
00:30:57,400 --> 00:31:00,680
Speaker 1: much more impactful. I remember him talking about like something

625
00:31:00,680 --> 00:31:03,200
Speaker 1: that he had discovered online and he said when he

626
00:31:03,320 --> 00:31:05,680
Speaker 1: saw it, it only had like thirty or forty views,

627
00:31:05,840 --> 00:31:07,680
Speaker 1: and it might have been someone that he featured on

628
00:31:07,720 --> 00:31:10,920
Speaker 1: like a new project or something like that, and even

629
00:31:10,960 --> 00:31:15,760
Speaker 1: speaking to Killer Mike. So I created a new podcast

630
00:31:15,840 --> 00:31:18,560
Speaker 1: where I'm actually on camera. I'm building up a whole

631
00:31:18,560 --> 00:31:21,280
Speaker 1: new channel. It's called Real Spit with Spitty, and I'm

632
00:31:21,480 --> 00:31:25,760
Speaker 1: dropping gems on there. And I did an episode called

633
00:31:26,600 --> 00:31:32,560
Speaker 1: talking about newer artists canceling their tours and why legacy

634
00:31:32,680 --> 00:31:35,280
Speaker 1: artists have been selling out on tours, and so I

635
00:31:35,320 --> 00:31:38,280
Speaker 1: was talking about the fact that, you know, artist development

636
00:31:38,560 --> 00:31:40,600
Speaker 1: is like a lost art in the industry, and how

637
00:31:40,640 --> 00:31:43,360
Speaker 1: a lot of new artists are going viral but then

638
00:31:43,760 --> 00:31:48,280
Speaker 1: aren't necessarily practicing their performances and things like that. Man,

639
00:31:48,640 --> 00:31:51,640
Speaker 1: the video on YouTube might have had like forty views

640
00:31:51,680 --> 00:31:55,120
Speaker 1: on it. But then Killer Mike jumped in my comments

641
00:31:55,160 --> 00:31:58,800
Speaker 1: on the gram and on the YouTube and did like

642
00:31:58,840 --> 00:32:03,480
Speaker 1: a long paragram breaking down like how artists need to

643
00:32:03,920 --> 00:32:08,080
Speaker 1: you know, practice their performing and how that can lead

644
00:32:08,120 --> 00:32:12,200
Speaker 1: to longevity and things like that, and I'm like, damn,

645
00:32:12,280 --> 00:32:15,200
Speaker 1: you know, just yesterday I'm looking at my channel, and

646
00:32:15,240 --> 00:32:19,600
Speaker 1: I'm like, man, forty views, like what you know, but

647
00:32:19,640 --> 00:32:23,240
Speaker 1: then the value of the people that are watching it,

648
00:32:23,240 --> 00:32:27,040
Speaker 1: It's like okay, like this is actually reaching you know,

649
00:32:27,400 --> 00:32:28,280
Speaker 1: certain people.

650
00:32:28,000 --> 00:32:41,640
Speaker 2: Important eyeballs on there. I was talking to and folks,

651
00:32:41,680 --> 00:32:44,240
Speaker 2: and he kind of gave me a perspective when he said,

652
00:32:44,240 --> 00:32:45,960
Speaker 2: he's like, well, think about it like this, Brandon, Like

653
00:32:46,520 --> 00:32:48,160
Speaker 2: you know, like even looking at you, I know, y'all

654
00:32:48,160 --> 00:32:50,800
Speaker 2: have like well over half a million followers on YouTube,

655
00:32:50,840 --> 00:32:53,000
Speaker 2: you know what I mean. Other channels are huge. So

656
00:32:53,040 --> 00:32:54,480
Speaker 2: he's like, think about it, right, like if you got

657
00:32:54,480 --> 00:32:58,400
Speaker 2: a half million people, he was like, bro, like that's

658
00:32:58,560 --> 00:33:04,040
Speaker 2: like six Mercedes Benz stadiums, you know what I mean.

659
00:33:04,080 --> 00:33:06,760
Speaker 2: And again, like we talked, if you've got a thousand views,

660
00:33:07,600 --> 00:33:11,080
Speaker 2: that's a whole auditorium. Like I know, we we we

661
00:33:11,160 --> 00:33:12,360
Speaker 2: kind of like, you know, yeah, hell, have you got

662
00:33:12,360 --> 00:33:13,160
Speaker 2: one hundred views?

663
00:33:13,480 --> 00:33:13,800
Speaker 1: Can fit?

664
00:33:13,920 --> 00:33:15,640
Speaker 2: You can't feel a hundred people in this room right here?

665
00:33:15,720 --> 00:33:16,840
Speaker 1: That's so real, you know.

666
00:33:17,040 --> 00:33:19,520
Speaker 2: So it's like we kind of like sometimes downplay I

667
00:33:19,560 --> 00:33:21,280
Speaker 2: think because again you just think about like how big

668
00:33:21,320 --> 00:33:23,160
Speaker 2: the internet is. And like we said, everybody put into

669
00:33:23,160 --> 00:33:26,280
Speaker 2: perspective for me, like yeah, like man, you know what man,

670
00:33:26,280 --> 00:33:29,520
Speaker 2: this man it's postally got a thousand likes on it.

671
00:33:29,840 --> 00:33:32,440
Speaker 2: He's like, well think about that, that's still a thousand people.

672
00:33:33,160 --> 00:33:37,640
Speaker 2: Like have you seen a thousand people before? It's like, yeah,

673
00:33:37,760 --> 00:33:41,080
Speaker 2: I have, you know, Like, damn, that's a lot of people, right,

674
00:33:41,120 --> 00:33:42,920
Speaker 2: And so I think even when it comes to creators,

675
00:33:43,280 --> 00:33:45,680
Speaker 2: it's just you got to find those those things that

676
00:33:45,760 --> 00:33:47,360
Speaker 2: kind of continue to inspire you, you know what I mean,

677
00:33:47,360 --> 00:33:50,000
Speaker 2: Because what you're doing, even though it might feel small,

678
00:33:50,040 --> 00:33:51,880
Speaker 2: Like I said, even if it's thirty views, forty views,

679
00:33:52,360 --> 00:33:55,280
Speaker 2: go put go get forty people and go tell them

680
00:33:55,280 --> 00:33:56,880
Speaker 2: to stand together and look at how many people forty

681
00:33:56,880 --> 00:33:59,160
Speaker 2: people is you know what I'm saying, Go tell forty

682
00:33:59,200 --> 00:34:01,560
Speaker 2: people to all say something right Like, So that's what

683
00:34:01,640 --> 00:34:03,880
Speaker 2: it kind of helped me, even like reset, because sometimes

684
00:34:04,240 --> 00:34:05,880
Speaker 2: you'd be like, man, it's just like this thing didn't

685
00:34:05,880 --> 00:34:09,040
Speaker 2: really pop off, manue it didn't get ten thousand likes

686
00:34:09,040 --> 00:34:11,800
Speaker 2: on it. It's like, well, shit, you got five thousand,

687
00:34:11,840 --> 00:34:13,640
Speaker 2: and it got two thousand and got a thousand, you

688
00:34:13,640 --> 00:34:15,960
Speaker 2: know what I'm saying, That still counts for something absolutely,

689
00:34:16,080 --> 00:34:17,759
Speaker 2: and so that's something we got to do point like

690
00:34:17,840 --> 00:34:20,840
Speaker 2: keep even keep ourselves like kind of grounding that stuff

691
00:34:20,880 --> 00:34:23,000
Speaker 2: man like, because sometimes you get caught up in it

692
00:34:23,040 --> 00:34:24,240
Speaker 2: even when you have had success.

693
00:34:24,280 --> 00:34:25,600
Speaker 1: You know what I'm saying, No, for sure, and the

694
00:34:25,640 --> 00:34:29,319
Speaker 1: small winds count. And one thing that I've learned is

695
00:34:29,880 --> 00:34:33,120
Speaker 1: to even celebrate the small wins. You know, I've been

696
00:34:33,160 --> 00:34:37,520
Speaker 1: someone who you know, I guess it's a Midwest thing,

697
00:34:37,719 --> 00:34:40,520
Speaker 1: you know, like just you know that blue collar like

698
00:34:40,719 --> 00:34:43,080
Speaker 1: let my work speak for itself. So you know, a

699
00:34:43,120 --> 00:34:48,640
Speaker 1: lot of times I wouldn't celebrate my wins, celebrate the victories.

700
00:34:48,680 --> 00:34:51,240
Speaker 1: But you know, even something that I emphasized to my team,

701
00:34:51,320 --> 00:34:54,719
Speaker 1: I'm like, yo, let's celebrate ourselves. Let's you know, even

702
00:34:54,760 --> 00:34:58,520
Speaker 1: the small winds, Like, let's celebrate it because all of

703
00:34:58,640 --> 00:35:01,719
Speaker 1: this means something. And you know, you don't want to

704
00:35:01,760 --> 00:35:05,400
Speaker 1: wait too late or or or when your rain is

705
00:35:06,000 --> 00:35:09,879
Speaker 1: over and then you know try to you know, reap

706
00:35:09,960 --> 00:35:12,719
Speaker 1: the benefits of it or or you know, try to

707
00:35:12,760 --> 00:35:15,200
Speaker 1: do that. It's like, you got to celebrate all of

708
00:35:15,239 --> 00:35:17,960
Speaker 1: the small wins now to you know, get to those

709
00:35:17,960 --> 00:35:18,560
Speaker 1: bigger wins.

710
00:35:18,600 --> 00:35:20,759
Speaker 2: When did you start treating off the porch like a

711
00:35:20,800 --> 00:35:22,560
Speaker 2: real business. I mean again, like I know you were

712
00:35:22,560 --> 00:35:24,280
Speaker 2: doing it in the business. When did you say okay,

713
00:35:24,360 --> 00:35:26,279
Speaker 2: like this thing is working or I'm a treat like

714
00:35:26,280 --> 00:35:27,680
Speaker 2: this's like, when did it kind of become like a

715
00:35:27,719 --> 00:35:29,439
Speaker 2: real business and what did you start doing?

716
00:35:30,000 --> 00:35:32,319
Speaker 1: So I would say I started treating it like a

717
00:35:32,320 --> 00:35:36,120
Speaker 1: real business as soon as I when when I made

718
00:35:36,160 --> 00:35:39,600
Speaker 1: the decision to move here to Atlanta from New York

719
00:35:39,680 --> 00:35:44,880
Speaker 1: full time. That was I remember calling my business partners.

720
00:35:44,920 --> 00:35:50,080
Speaker 1: I remember, you know, calling Hayes, calling Dre, calling Pooh

721
00:35:50,280 --> 00:35:53,600
Speaker 1: when he was still alive and telling everybody like, hey,

722
00:35:54,840 --> 00:35:59,200
Speaker 1: I'm giving up my apartment in Brooklyn moving to Atlanta

723
00:35:59,320 --> 00:36:04,600
Speaker 1: full time. Everybody, let's come together in Atlanta and let's

724
00:36:04,760 --> 00:36:08,520
Speaker 1: like live here full time and really, you know, take

725
00:36:09,120 --> 00:36:11,640
Speaker 1: you know, really take the brand serious and push forward.

726
00:36:12,080 --> 00:36:16,680
Speaker 1: And so Hayes, he was living in Tampa, Florida. He

727
00:36:17,080 --> 00:36:20,399
Speaker 1: moved here, and then Dre he was in Baton Rouge

728
00:36:20,640 --> 00:36:22,600
Speaker 1: or no, he was in Dallas. He's from Baton Rouge,

729
00:36:22,640 --> 00:36:25,239
Speaker 1: but he was in Dallas. And then he moved down

730
00:36:25,280 --> 00:36:29,160
Speaker 1: here full time. And I was like, oh, okay, like

731
00:36:29,840 --> 00:36:33,560
Speaker 1: we are serious. Okay, everybody's serious. And Pool was making

732
00:36:33,640 --> 00:36:36,160
Speaker 1: plans to move down here. He had a family, so

733
00:36:36,200 --> 00:36:39,080
Speaker 1: he was working everything out and he was making plans

734
00:36:39,080 --> 00:36:42,080
Speaker 1: to come down here as well. But uh yeah, man,

735
00:36:42,239 --> 00:36:45,560
Speaker 1: it was it was a true decision when when I said, Okay,

736
00:36:46,440 --> 00:36:49,960
Speaker 1: I'm giving up this New York lifestyle. Brooklyn is getting

737
00:36:50,000 --> 00:36:53,560
Speaker 1: too gentrified and too crazy, rents too high, Like let's

738
00:36:53,600 --> 00:36:56,400
Speaker 1: come to Atlanta and really take this on full time.

739
00:36:56,440 --> 00:36:59,799
Speaker 1: And that's when it was I didn't, like I said,

740
00:36:59,800 --> 00:37:03,320
Speaker 1: like at first, we were just shooting interviews in the warehouse, shooting,

741
00:37:03,560 --> 00:37:05,960
Speaker 1: you know, so we didn't all the way know like

742
00:37:06,040 --> 00:37:09,880
Speaker 1: that it was gonna be off the porch again, you

743
00:37:09,960 --> 00:37:11,400
Speaker 1: know what I mean. But then, like I said, I

744
00:37:11,440 --> 00:37:14,160
Speaker 1: had that talk with Smalls that like opened my eyes,

745
00:37:14,280 --> 00:37:16,560
Speaker 1: like you know what, like I've actually got a brand

746
00:37:17,280 --> 00:37:23,800
Speaker 1: that like is unique and you know, something that really

747
00:37:23,880 --> 00:37:28,840
Speaker 1: touches you know, you know, like like like like people's minds,

748
00:37:28,880 --> 00:37:30,640
Speaker 1: people's souls and things like that.

749
00:37:30,719 --> 00:37:33,839
Speaker 2: And so yeah, what's been one of the hardest things

750
00:37:33,880 --> 00:37:35,839
Speaker 2: about scaling and building this business?

751
00:37:36,239 --> 00:37:40,120
Speaker 1: Uh? I think the Okay, I would say, I'll give

752
00:37:40,120 --> 00:37:47,920
Speaker 1: you two things. One was being consistent and you know,

753
00:37:48,040 --> 00:37:51,839
Speaker 1: putting up the money to you know, buy all this equipment,

754
00:37:52,120 --> 00:37:55,279
Speaker 1: and you know, like I mean, we didn't you know,

755
00:37:55,600 --> 00:38:00,000
Speaker 1: we didn't have like a business loan or a business

756
00:38:00,120 --> 00:38:02,400
Speaker 1: partner that came in. It was just, you know, it

757
00:38:02,480 --> 00:38:06,719
Speaker 1: was basically, you know, my marketing company, Supreme Marketing, was

758
00:38:06,840 --> 00:38:10,320
Speaker 1: doing very well, and it was like all right, y'all,

759
00:38:10,600 --> 00:38:13,400
Speaker 1: like I'll put up you know what I mean, Like

760
00:38:13,520 --> 00:38:15,840
Speaker 1: I'll put up the money. Like let's just you know,

761
00:38:16,200 --> 00:38:19,240
Speaker 1: make it happen. And so I would say in the beginning,

762
00:38:19,840 --> 00:38:22,960
Speaker 1: just staying consistent and spending your own money and not

763
00:38:23,000 --> 00:38:27,040
Speaker 1: seeing a lot of views, not making any money at all,

764
00:38:27,080 --> 00:38:28,759
Speaker 1: you know, because I mean it took us, It took

765
00:38:28,840 --> 00:38:30,960
Speaker 1: us a few years to like start making money off

766
00:38:30,960 --> 00:38:35,200
Speaker 1: of YouTube and start figuring out like how to monetize it,

767
00:38:35,280 --> 00:38:38,120
Speaker 1: you know what I mean. We were doing promo and

768
00:38:38,280 --> 00:38:40,840
Speaker 1: other you know what I mean, figuring out ways to

769
00:38:40,880 --> 00:38:44,040
Speaker 1: monetize our brand so that we could put money back in.

770
00:38:44,200 --> 00:38:47,319
Speaker 1: But it wasn't you know, close to what we were

771
00:38:47,360 --> 00:38:51,680
Speaker 1: you know, putting in. I would say the second difficult

772
00:38:52,280 --> 00:38:57,880
Speaker 1: aspect of it was thinking that thinking and maybe even expecting,

773
00:38:58,080 --> 00:39:01,959
Speaker 1: you know, like certain artists that I may have worked with,

774
00:39:02,200 --> 00:39:06,320
Speaker 1: or certain artists that you know, had supported the brand

775
00:39:06,400 --> 00:39:09,600
Speaker 1: over the years for them to come and do interviews

776
00:39:09,680 --> 00:39:12,479
Speaker 1: and us just not being able to you know, get

777
00:39:12,480 --> 00:39:15,960
Speaker 1: them on the platform and the frustration being like damn,

778
00:39:16,160 --> 00:39:18,879
Speaker 1: like taking it personal, you know, like, man, they don't

779
00:39:18,920 --> 00:39:21,560
Speaker 1: mess with me this or that, Like why, you know,

780
00:39:21,640 --> 00:39:24,000
Speaker 1: why won't these certain artists like come on the platform

781
00:39:24,040 --> 00:39:27,080
Speaker 1: and support, you know, what we're doing. I think that

782
00:39:27,239 --> 00:39:30,440
Speaker 1: was one of the most difficult things outside of you know,

783
00:39:30,520 --> 00:39:34,040
Speaker 1: the money. But then I also just had to realize,

784
00:39:34,080 --> 00:39:38,080
Speaker 1: like you know, and I stopped looking at it as

785
00:39:38,120 --> 00:39:41,520
Speaker 1: a negative thing and just looked at it like, Okay,

786
00:39:42,520 --> 00:39:45,640
Speaker 1: there are several artists that are supporting us. There are

787
00:39:45,680 --> 00:39:48,880
Speaker 1: several artists that are pulling up and that are tapping

788
00:39:48,880 --> 00:39:51,520
Speaker 1: in with us. So let me focus on that. Let

789
00:39:51,520 --> 00:39:55,240
Speaker 1: me focus on the positive things, and then everything else

790
00:39:55,320 --> 00:39:58,640
Speaker 1: will come around the way that it's supposed to. Yeah.

791
00:39:58,719 --> 00:40:00,440
Speaker 2: Yeah, I mean again, it's always easy to focus on

792
00:40:00,480 --> 00:40:02,439
Speaker 2: like what you don't got or what other people aren't doing.

793
00:40:02,520 --> 00:40:05,319
Speaker 2: I mean, you know, I'm an only child, and so

794
00:40:05,360 --> 00:40:07,759
Speaker 2: I have a tendency to I've just always been raised

795
00:40:07,760 --> 00:40:10,280
Speaker 2: to like, look at myself, control what you can control,

796
00:40:10,560 --> 00:40:12,120
Speaker 2: because again, the end of the day, my mom would

797
00:40:12,120 --> 00:40:13,919
Speaker 2: always tell the men, grown folks gonna do what grown

798
00:40:13,920 --> 00:40:15,520
Speaker 2: folks want to do. And that's something I just had

799
00:40:15,560 --> 00:40:17,560
Speaker 2: to deal with and I hear it all the time.

800
00:40:17,640 --> 00:40:19,279
Speaker 2: Like one of the things I remember you telling me

801
00:40:19,320 --> 00:40:22,120
Speaker 2: is that, like the pandemic is really kind of a

802
00:40:22,160 --> 00:40:24,840
Speaker 2: moment where y'all really exploded, and it that really resonated

803
00:40:24,880 --> 00:40:26,200
Speaker 2: with me because I kind of feel the same way

804
00:40:26,200 --> 00:40:29,279
Speaker 2: about Butter. Like again with my background in digital as well.

805
00:40:29,400 --> 00:40:31,279
Speaker 2: You know, I remember telling my team when everything kind

806
00:40:31,280 --> 00:40:33,640
Speaker 2: of shut down, I was like, look, everybody's gonna be

807
00:40:33,640 --> 00:40:35,680
Speaker 2: at home on these on these computers and on these phones.

808
00:40:35,719 --> 00:40:37,920
Speaker 2: We got to lean in like did you have a

809
00:40:37,960 --> 00:40:40,399
Speaker 2: similar idea, Like what do you think really helped y'all

810
00:40:40,440 --> 00:40:41,480
Speaker 2: grow so much during that time?

811
00:40:41,600 --> 00:40:45,759
Speaker 1: Yeah? Absolutely, the pandemic. The pandemic was good to us.

812
00:40:47,160 --> 00:40:51,440
Speaker 1: You know, we knew that everything was gonna be shut

813
00:40:51,480 --> 00:40:54,160
Speaker 1: down and people were going to be at home looking

814
00:40:54,200 --> 00:40:57,600
Speaker 1: on their computers, looking on their phones, and we just

815
00:40:57,680 --> 00:41:00,520
Speaker 1: made that commitment like, look, we need to continue to

816
00:41:00,640 --> 00:41:05,160
Speaker 1: supply to people with what they want. And you know,

817
00:41:05,760 --> 00:41:09,560
Speaker 1: Atlanta was you know, probably the only city that was

818
00:41:09,719 --> 00:41:12,759
Speaker 1: you know, that was open. Yeah, you know what I mean. Now,

819
00:41:12,840 --> 00:41:16,600
Speaker 1: I remember in the beginning when we were I remember

820
00:41:16,640 --> 00:41:18,879
Speaker 1: in the beginning when we were filming and they were

821
00:41:18,880 --> 00:41:22,000
Speaker 1: doing like the curfews and they even came and knocked

822
00:41:22,040 --> 00:41:24,520
Speaker 1: on our door one time, you know, and uh so

823
00:41:24,640 --> 00:41:26,760
Speaker 1: we were nervous, like, damn, are we gonna get fined

824
00:41:26,920 --> 00:41:29,600
Speaker 1: or are we gonna but you know, we have a

825
00:41:29,640 --> 00:41:34,120
Speaker 1: full creative space with recording studios and everything in it,

826
00:41:34,280 --> 00:41:37,840
Speaker 1: so you know, for a lot of the creatives, we

827
00:41:37,840 --> 00:41:40,600
Speaker 1: were that safe haven, you know, during that you know,

828
00:41:40,719 --> 00:41:44,960
Speaker 1: during that time. So we just knew that with Atlanta's

829
00:41:44,960 --> 00:41:49,000
Speaker 1: still being open and us having a creative space, that

830
00:41:49,640 --> 00:41:51,920
Speaker 1: we had to take advantage of it. And you know,

831
00:41:52,040 --> 00:41:55,080
Speaker 1: a lot of artists, whether they ended up getting stuck

832
00:41:55,120 --> 00:41:58,480
Speaker 1: here or just being a place where people were traveling,

833
00:41:58,920 --> 00:42:03,399
Speaker 1: you know, we weed that opportunity for people to tell

834
00:42:03,440 --> 00:42:06,719
Speaker 1: their stories during one of the most frustrating times of

835
00:42:06,760 --> 00:42:10,520
Speaker 1: a lot of our lives. It was difficult too, because,

836
00:42:10,640 --> 00:42:14,120
Speaker 1: you know, during the pandemic, my mom had actually gotten

837
00:42:14,160 --> 00:42:18,080
Speaker 1: diagnosed with cancer, with stage four cancer, and so it

838
00:42:18,160 --> 00:42:22,000
Speaker 1: was really difficult because I had to make a decision

839
00:42:22,080 --> 00:42:25,560
Speaker 1: on okay, like how much can I be at the office,

840
00:42:25,680 --> 00:42:29,600
Speaker 1: and you know, like I can't take chances of you know,

841
00:42:29,800 --> 00:42:32,680
Speaker 1: bringing something back home, and you know, so that was

842
00:42:32,719 --> 00:42:37,080
Speaker 1: a really scary moment, really trying moment because I mean

843
00:42:37,120 --> 00:42:40,440
Speaker 1: I remember, you know, coming to the office and then

844
00:42:40,520 --> 00:42:44,240
Speaker 1: like going home and at the front door, like taking

845
00:42:44,360 --> 00:42:47,440
Speaker 1: everything off and throwing it into the washing machine. And

846
00:42:47,480 --> 00:42:49,920
Speaker 1: that was a part of the regiment for a minute.

847
00:42:49,960 --> 00:42:52,560
Speaker 1: And I'm a germaphobe, and everybody at the office laughs

848
00:42:52,560 --> 00:42:55,320
Speaker 1: and me about it. So, man, I got a hazmat suit.

849
00:42:55,960 --> 00:42:58,040
Speaker 1: I was pulling. I was coming to the office a

850
00:42:58,080 --> 00:43:00,360
Speaker 1: couple of times like with a hazmat suit on, and

851
00:43:00,400 --> 00:43:02,879
Speaker 1: people was like, is this dude for real? And it's like, Yo,

852
00:43:03,000 --> 00:43:05,799
Speaker 1: we're gonna, We're gonna make this happen. And and then

853
00:43:05,840 --> 00:43:09,000
Speaker 1: I have a dope team, and you know, my partner

854
00:43:09,000 --> 00:43:12,080
Speaker 1: Hayes like really held it down like during the pandemic

855
00:43:12,239 --> 00:43:16,719
Speaker 1: and took on like a brunt of the work and

856
00:43:17,440 --> 00:43:20,000
Speaker 1: did a lot of you know, the interviews like during

857
00:43:20,000 --> 00:43:21,919
Speaker 1: the time where I was down and take a mom

858
00:43:22,000 --> 00:43:24,319
Speaker 1: to chemo and you know all of that, and so

859
00:43:25,320 --> 00:43:28,000
Speaker 1: it was just like, man's just such a blessing to

860
00:43:28,160 --> 00:43:32,279
Speaker 1: have adult team that's that's so supportive and you know

861
00:43:32,400 --> 00:43:35,239
Speaker 1: all of that. And so, man, the pandemic was, you know,

862
00:43:35,920 --> 00:43:39,640
Speaker 1: it was good for us, and it was an amazing,

863
00:43:40,080 --> 00:43:43,439
Speaker 1: scary time, but you know. We we we pushed through

864
00:43:43,640 --> 00:43:47,400
Speaker 1: and we're open and yeah, man, yeah I remember.

865
00:43:48,040 --> 00:43:50,000
Speaker 2: You know, I was having conversations with my team and

866
00:43:50,000 --> 00:43:52,440
Speaker 2: somebody got frustrated me, and I was like, look, this

867
00:43:52,520 --> 00:43:55,200
Speaker 2: is my first pandemic. Okay, I'm trying to figure this

868
00:43:55,280 --> 00:43:57,799
Speaker 2: thing out, right, Like you know what I'm saying, Like, look,

869
00:43:57,960 --> 00:44:00,239
Speaker 2: I've done through a lot of stuff, but I've ever

870
00:44:00,239 --> 00:44:03,080
Speaker 2: been through a global shutdown. So you know what, be

871
00:44:03,200 --> 00:44:06,160
Speaker 2: patient with me. I'm I'm the same thing. I'm managing,

872
00:44:06,200 --> 00:44:07,840
Speaker 2: making sure my family is good. You don't know you

873
00:44:07,880 --> 00:44:09,040
Speaker 2: got to do all that trying to do all this

874
00:44:09,080 --> 00:44:10,640
Speaker 2: other kind of stuff. I remember something, this is my

875
00:44:10,680 --> 00:44:13,839
Speaker 2: first pandemic. Y'all just chill out for a second. We

876
00:44:13,880 --> 00:44:16,080
Speaker 2: all figured this thing out together. I'm be honest with you. Man,

877
00:44:16,920 --> 00:44:18,520
Speaker 2: going to work in a Hansman suit is the real

878
00:44:18,600 --> 00:44:21,319
Speaker 2: esting I've ever heard from this So I know you

879
00:44:21,320 --> 00:44:23,920
Speaker 2: would definitely dedicate it to it. Man, But look, you've

880
00:44:23,920 --> 00:44:26,120
Speaker 2: been doing all that stuff. You've been killing it. You

881
00:44:26,160 --> 00:44:28,160
Speaker 2: know now you're starting to get in from the camera more. Man,

882
00:44:28,200 --> 00:44:29,799
Speaker 2: what kind of made you make that pivot?

883
00:44:30,440 --> 00:44:33,600
Speaker 1: Actually it was something that even uh, you know, my

884
00:44:33,600 --> 00:44:36,640
Speaker 1: moms was encouraging me to do it a lot, and

885
00:44:37,160 --> 00:44:41,040
Speaker 1: I slowly started, like right before she passed, and so

886
00:44:41,560 --> 00:44:44,200
Speaker 1: I remember her just telling me like, hey, like you

887
00:44:44,239 --> 00:44:48,520
Speaker 1: have you have a unique story within yourself, and you know,

888
00:44:48,680 --> 00:44:50,919
Speaker 1: she was like, don't be like me, and and and

889
00:44:50,920 --> 00:44:53,560
Speaker 1: and and and be shy or be you know, scary

890
00:44:53,600 --> 00:44:55,560
Speaker 1: to you know, tell your story and talk in front

891
00:44:55,560 --> 00:44:58,480
Speaker 1: of people, and so you know, and and and then

892
00:44:58,480 --> 00:45:00,239
Speaker 1: she would joke with me and say, you know, your

893
00:45:00,239 --> 00:45:02,200
Speaker 1: grandmama said she was gonna be a preacher, that you

894
00:45:02,280 --> 00:45:05,040
Speaker 1: was going, you know, be talking to people and and

895
00:45:05,040 --> 00:45:07,479
Speaker 1: and and and talking in front of people, which is true.

896
00:45:07,520 --> 00:45:09,160
Speaker 1: My grandmama used to say that when I was younger,

897
00:45:09,280 --> 00:45:11,200
Speaker 1: like you're gonna you're gonna be you specially you know

898
00:45:11,239 --> 00:45:13,200
Speaker 1: all our grandmama said, you know, but she was like,

899
00:45:13,239 --> 00:45:15,040
Speaker 1: you're gonna be a preacher. I know, you're gonna be

900
00:45:15,080 --> 00:45:16,520
Speaker 1: talking in front of people and people are gonna be

901
00:45:16,560 --> 00:45:18,960
Speaker 1: inspired by what you're saying. So so my mom started

902
00:45:19,000 --> 00:45:21,799
Speaker 1: saying that to me. I was like, damn, you know.

903
00:45:21,960 --> 00:45:25,560
Speaker 1: I was like, you might be right. And so I

904
00:45:25,600 --> 00:45:30,840
Speaker 1: remember be High reached out to us to do an interview,

905
00:45:30,960 --> 00:45:33,600
Speaker 1: and Hayes called me and was like, yo, Beehi, just

906
00:45:33,640 --> 00:45:36,200
Speaker 1: reached out for us to go and and you know,

907
00:45:36,280 --> 00:45:38,680
Speaker 1: come on this platform and do an interview. And I

908
00:45:38,760 --> 00:45:41,799
Speaker 1: just remember my mom's being so hyped me telling him like, Hey,

909
00:45:41,840 --> 00:45:44,719
Speaker 1: I'm about to go do this interview. This guy be high,

910
00:45:44,800 --> 00:45:47,480
Speaker 1: he's like a story and he's on the radio like

911
00:45:47,920 --> 00:45:51,120
Speaker 1: all of this stuff. And she was like, go do it,

912
00:45:51,280 --> 00:45:53,919
Speaker 1: Like do it. You need to step out, you need

913
00:45:53,960 --> 00:45:56,960
Speaker 1: to show your greatness and all of that. So I

914
00:45:57,040 --> 00:46:00,359
Speaker 1: did that and and that like was a part of

915
00:46:00,520 --> 00:46:04,200
Speaker 1: you know, opening my mind and being willing to do that.

916
00:46:04,560 --> 00:46:08,080
Speaker 1: And then, you know, during my healing journey after my

917
00:46:08,080 --> 00:46:11,960
Speaker 1: mom passed and going to therapy, my therapist, you know,

918
00:46:12,080 --> 00:46:14,040
Speaker 1: says something to me that was so deep one day,

919
00:46:14,040 --> 00:46:18,480
Speaker 1: and she was like, you know, it's your responsibility, you know,

920
00:46:18,640 --> 00:46:21,560
Speaker 1: to step out and to you know, share your story

921
00:46:21,680 --> 00:46:25,920
Speaker 1: and to even share you know, just all the things

922
00:46:25,920 --> 00:46:29,400
Speaker 1: that you've learned over the years from being a college graduate,

923
00:46:29,600 --> 00:46:34,440
Speaker 1: from you know, being in journalism, from you know, you know, man,

924
00:46:34,480 --> 00:46:37,400
Speaker 1: I I said when I was a kid, bro that

925
00:46:37,480 --> 00:46:39,640
Speaker 1: I was going to write for the Source magazine and

926
00:46:39,760 --> 00:46:41,640
Speaker 1: I was going to work at dev Jam And I

927
00:46:41,719 --> 00:46:45,480
Speaker 1: did both of them, you know, just you know, I

928
00:46:45,800 --> 00:46:49,120
Speaker 1: learned the power of manifestation at such a young age,

929
00:46:49,239 --> 00:46:52,680
Speaker 1: and pretty much everything that I said that I would

930
00:46:52,680 --> 00:46:54,120
Speaker 1: do when I was younger. I said I would live

931
00:46:54,120 --> 00:46:56,200
Speaker 1: in LA I said I would live in New York,

932
00:46:56,440 --> 00:46:59,200
Speaker 1: you know what I mean. And I've done those things.

933
00:46:59,480 --> 00:47:01,120
Speaker 1: And I said that as a kid, like I would

934
00:47:01,120 --> 00:47:03,200
Speaker 1: be at our block parties, you know, saying this stuff.

935
00:47:03,480 --> 00:47:07,400
Speaker 1: So my therapist was just reminding me of that, like, hey,

936
00:47:08,360 --> 00:47:12,640
Speaker 1: it's your responsibility to share, you know, some of this game,

937
00:47:12,760 --> 00:47:15,440
Speaker 1: some of this wisdom that you've amassed over the years

938
00:47:15,440 --> 00:47:18,160
Speaker 1: and things like that. And so I took it that serious,

939
00:47:18,200 --> 00:47:22,360
Speaker 1: like wow, you know, I can really inspire people, you know,

940
00:47:22,480 --> 00:47:25,600
Speaker 1: with my story being somebody that's you know, from the

941
00:47:25,680 --> 00:47:29,560
Speaker 1: trenches and who made it, you know, from Section eight,

942
00:47:30,120 --> 00:47:33,680
Speaker 1: you know, to and going to North Division High School

943
00:47:33,719 --> 00:47:36,760
Speaker 1: and getting the government cheese and the government butter and

944
00:47:36,800 --> 00:47:38,920
Speaker 1: you know all of that stuff, the powdered milk, you

945
00:47:39,000 --> 00:47:40,360
Speaker 1: know what I mean, the peanut butter with all the

946
00:47:40,400 --> 00:47:43,960
Speaker 1: oil on the top, you know, to being in these

947
00:47:44,000 --> 00:47:48,600
Speaker 1: big offices and having people like La Reid and Jimmy

948
00:47:48,640 --> 00:47:53,200
Speaker 1: Iveen and you know, all of these people like respecting

949
00:47:53,840 --> 00:47:56,640
Speaker 1: my mind and respecting you know what I'm talking about

950
00:47:56,680 --> 00:47:59,920
Speaker 1: and following lead to you know, my marketing plans, campaign

951
00:48:00,239 --> 00:48:03,120
Speaker 1: and different things like that. So it's like, if I

952
00:48:03,160 --> 00:48:06,960
Speaker 1: could do that and this whole time, I've always just

953
00:48:06,960 --> 00:48:10,319
Speaker 1: looked at myself as I'm just a little Jacoori from

954
00:48:10,320 --> 00:48:12,359
Speaker 1: twenty second in Townsend. You know what I'm saying. I've

955
00:48:12,360 --> 00:48:16,000
Speaker 1: never looked at myself like, oh, I'm just I'm just

956
00:48:16,160 --> 00:48:19,640
Speaker 1: executive at depth, jam So speak to me this way.

957
00:48:19,680 --> 00:48:23,239
Speaker 1: I've always just been been me. So it's like, if

958
00:48:23,280 --> 00:48:25,759
Speaker 1: I could do all of these great things and not

959
00:48:26,080 --> 00:48:29,200
Speaker 1: change the person that I've been, you know, my whole

960
00:48:29,239 --> 00:48:31,880
Speaker 1: life or whatever. You know, I'm like, I can definitely

961
00:48:31,880 --> 00:48:34,759
Speaker 1: inspire some people that you can stay true to yourself,

962
00:48:36,440 --> 00:48:39,640
Speaker 1: believe in your goals, believe in your dreams, and you

963
00:48:39,680 --> 00:48:42,719
Speaker 1: can accomplish anything that you put your mind to. You

964
00:48:42,719 --> 00:48:46,520
Speaker 1: can manifest anything that you put your mind to. And

965
00:48:46,800 --> 00:48:51,640
Speaker 1: that is a huge driving force for me to speak

966
00:48:51,680 --> 00:48:54,880
Speaker 1: out and you know, give my perspective as you know,

967
00:48:55,200 --> 00:48:58,440
Speaker 1: being a realist, being a real one and you know,

968
00:48:58,719 --> 00:49:03,319
Speaker 1: just you know, and having love for the game, love

969
00:49:03,360 --> 00:49:06,000
Speaker 1: for life and wanting to see people win. So you know,

970
00:49:06,160 --> 00:49:09,640
Speaker 1: that really inspires me to just to speak out and

971
00:49:09,680 --> 00:49:12,319
Speaker 1: put myself in front of the camera and just show

972
00:49:12,360 --> 00:49:14,480
Speaker 1: people like, man, you can do it, and you can

973
00:49:14,520 --> 00:49:16,120
Speaker 1: have you can have gray and your beard and you

974
00:49:16,160 --> 00:49:17,640
Speaker 1: could do it. You ain't got to black it out.

975
00:49:17,680 --> 00:49:19,200
Speaker 1: You ain't gonna you know what I man, like, you

976
00:49:19,040 --> 00:49:20,920
Speaker 1: can you can? You know you can do it.

977
00:49:32,640 --> 00:49:34,480
Speaker 2: You said something in there too that I want to

978
00:49:35,000 --> 00:49:37,239
Speaker 2: even kind of take a step back on. And it's

979
00:49:37,280 --> 00:49:39,640
Speaker 2: funny because I was having this conversation with a buddy

980
00:49:39,680 --> 00:49:43,760
Speaker 2: of mine actually yesterday that works at YouTube, because YouTube

981
00:49:43,840 --> 00:49:45,880
Speaker 2: is a is definitely a big part of you all's business.

982
00:49:45,920 --> 00:49:49,160
Speaker 2: And he was basically saying, man, look it's money in

983
00:49:49,160 --> 00:49:51,520
Speaker 2: this YouTube thing, man, And like he was like, I'm

984
00:49:51,560 --> 00:49:53,520
Speaker 2: just telling y'all, a lot of these folks in Atlanta

985
00:49:53,600 --> 00:49:55,120
Speaker 2: aren't on it like they need to be. You go

986
00:49:55,120 --> 00:49:58,160
Speaker 2: to other cities like LA and New York and you see, man,

987
00:49:58,239 --> 00:50:00,319
Speaker 2: let's see these folks. Know, man, is there is there

988
00:50:00,360 --> 00:50:01,360
Speaker 2: opportunity in YouTube?

989
00:50:01,360 --> 00:50:06,840
Speaker 1: Brother, I'm gonna tell y'all right now, YouTube is you know,

990
00:50:07,080 --> 00:50:10,080
Speaker 1: like right now, people are making full time jobs off

991
00:50:10,120 --> 00:50:12,200
Speaker 1: of YouTube, you know what I mean? Like you can

992
00:50:12,280 --> 00:50:15,000
Speaker 1: you can clock a million dollars on YouTube, you know

993
00:50:15,000 --> 00:50:17,799
Speaker 1: what I mean? And and and and and you know,

994
00:50:18,160 --> 00:50:23,360
Speaker 1: you can change your life. You can go from you know,

995
00:50:23,960 --> 00:50:28,759
Speaker 1: content creation being a part time situation to it being

996
00:50:28,840 --> 00:50:33,360
Speaker 1: a full time situation. You know, we have a full staff.

997
00:50:33,480 --> 00:50:36,439
Speaker 1: We've hired people from other cities and have moved them

998
00:50:36,480 --> 00:50:39,040
Speaker 1: to Atlanta and have given them, you know, full time

999
00:50:39,200 --> 00:50:43,600
Speaker 1: jobs and things like that based off of YouTube, you know.

1000
00:50:45,400 --> 00:50:48,880
Speaker 1: And and then YouTube is just one of the is

1001
00:50:48,960 --> 00:50:51,640
Speaker 1: just one of the tools to then be able to

1002
00:50:52,400 --> 00:50:57,000
Speaker 1: open up other avenues of making money, you know, with

1003
00:50:57,160 --> 00:51:01,120
Speaker 1: sponsorships and you know, working with other brands, brand partnerships

1004
00:51:01,120 --> 00:51:04,120
Speaker 1: and you know, different things like that. So yes, and

1005
00:51:05,000 --> 00:51:08,600
Speaker 1: you know a lot of people think that YouTube is

1006
00:51:08,640 --> 00:51:13,000
Speaker 1: oversaturated right now and that maybe it's not you know,

1007
00:51:13,080 --> 00:51:17,200
Speaker 1: something that they should pursue. But that's that's not the truth.

1008
00:51:17,320 --> 00:51:20,520
Speaker 1: You know, like YouTube and the Internet as a whole,

1009
00:51:21,000 --> 00:51:24,520
Speaker 1: like it's all divided in these different niches. And so

1010
00:51:25,360 --> 00:51:28,880
Speaker 1: you know, you have car enthusiasts, you have you know,

1011
00:51:29,120 --> 00:51:33,000
Speaker 1: people that do d I Y, you know, gardening, you know,

1012
00:51:33,239 --> 00:51:37,120
Speaker 1: all of these different niches and there's so much room

1013
00:51:37,320 --> 00:51:40,799
Speaker 1: for more content creators. You just have to be creative,

1014
00:51:41,120 --> 00:51:46,040
Speaker 1: you know, have your own niche and be consistent but yeah,

1015
00:51:46,160 --> 00:51:50,799
Speaker 1: YouTube is is definitely you know, a strong force to

1016
00:51:50,840 --> 00:51:54,760
Speaker 1: what we're doing and huge you know for new content

1017
00:51:54,800 --> 00:51:58,239
Speaker 1: creators that are looking to you know, start like their

1018
00:51:58,320 --> 00:51:59,400
Speaker 1: their ideas.

1019
00:51:59,000 --> 00:51:59,840
Speaker 2: Then absolutely.

1020
00:52:00,160 --> 00:52:00,319
Speaker 1: Yeah.

1021
00:52:00,320 --> 00:52:02,160
Speaker 2: I'm just just like, I need somebody to make sure

1022
00:52:02,360 --> 00:52:04,520
Speaker 2: they let them know who knows firsthand. You know what

1023
00:52:04,560 --> 00:52:07,520
Speaker 2: I'm saying, This is good man, Look before we get

1024
00:52:07,520 --> 00:52:11,040
Speaker 2: out of here, just for somebody starting out now and

1025
00:52:11,200 --> 00:52:13,080
Speaker 2: you know they're looking at what you built. They want

1026
00:52:13,120 --> 00:52:14,920
Speaker 2: to they want to do something great, they want to

1027
00:52:14,920 --> 00:52:18,640
Speaker 2: create something impactful. Like what's what's the best advice you

1028
00:52:18,640 --> 00:52:20,319
Speaker 2: would give them? Even they kind of run in some

1029
00:52:20,400 --> 00:52:22,760
Speaker 2: like you know, roadblocks and then hiccups early.

1030
00:52:22,560 --> 00:52:25,200
Speaker 1: On, the best advice I would give them is that

1031
00:52:26,640 --> 00:52:32,520
Speaker 1: every winner takes losses, and you have to be comfortable

1032
00:52:33,760 --> 00:52:38,279
Speaker 1: with getting outside of your comfort zone and understand that,

1033
00:52:39,200 --> 00:52:42,800
Speaker 1: you know, to see success, you know, it takes consistency

1034
00:52:43,360 --> 00:52:45,799
Speaker 1: and some of the ideas aren't going to work. Some

1035
00:52:45,840 --> 00:52:47,959
Speaker 1: of the ideas or you know, some of the things

1036
00:52:47,960 --> 00:52:50,480
Speaker 1: that you do might not pan out the way that

1037
00:52:50,560 --> 00:52:54,560
Speaker 1: you you know, for you know, imagine in the beginner,

1038
00:52:55,880 --> 00:52:58,960
Speaker 1: you know, they say shoot or shoot, and so if

1039
00:52:59,000 --> 00:53:01,680
Speaker 1: you don't take the shot, how do you know if

1040
00:53:01,760 --> 00:53:04,200
Speaker 1: you're gonna make it or if you're gonna miss it?

1041
00:53:04,480 --> 00:53:09,799
Speaker 1: You know, and you might surprise yourself pushing yourself and

1042
00:53:09,840 --> 00:53:13,680
Speaker 1: being consistent with something at how good you actually are

1043
00:53:13,840 --> 00:53:18,040
Speaker 1: at it. Also, I've learned, you know, through experience, that

1044
00:53:18,560 --> 00:53:23,640
Speaker 1: there's no true guide book in success, and you can't

1045
00:53:23,680 --> 00:53:26,239
Speaker 1: look at other people's road to success. You can't look

1046
00:53:26,280 --> 00:53:29,840
Speaker 1: at other people's story and base yours off of theirs.

1047
00:53:31,000 --> 00:53:34,799
Speaker 1: Some people go viral and get it like that. Some

1048
00:53:35,000 --> 00:53:37,520
Speaker 1: artists become a one hit wonder and get it like that.

1049
00:53:38,040 --> 00:53:41,880
Speaker 1: Some artists build up and it takes them ten fifteen

1050
00:53:42,040 --> 00:53:47,040
Speaker 1: years of being consistent and building a base and you know,

1051
00:53:47,160 --> 00:53:50,120
Speaker 1: having their success that way. So I would just say,

1052
00:53:51,719 --> 00:53:57,280
Speaker 1: be consistent, be creative, take that fear out of your heart,

1053
00:53:57,400 --> 00:54:01,960
Speaker 1: out of your stomach, and use that as fuel to

1054
00:54:02,000 --> 00:54:05,120
Speaker 1: push yourself to be great, because fear is what holds

1055
00:54:05,200 --> 00:54:09,080
Speaker 1: all of us back, the fear of the unknown and

1056
00:54:09,120 --> 00:54:13,200
Speaker 1: the fear of you know, am I gonna look stupid?

1057
00:54:13,200 --> 00:54:15,319
Speaker 1: I am I gonna look crazy? You know doing this?

1058
00:54:15,440 --> 00:54:17,279
Speaker 1: Like what are people going to think about me? This?

1059
00:54:17,320 --> 00:54:19,720
Speaker 1: And that most of the people, most of the critics,

1060
00:54:19,760 --> 00:54:22,719
Speaker 1: most of the people that are you know, talking about you,

1061
00:54:22,760 --> 00:54:24,840
Speaker 1: whether it's in the comments or whether it's like a

1062
00:54:24,880 --> 00:54:30,920
Speaker 1: peer group. Are people that don't have that don't have

1063
00:54:31,000 --> 00:54:34,799
Speaker 1: the balls or that don't have the you know, don't

1064
00:54:34,840 --> 00:54:37,800
Speaker 1: have it in them to move forward with an idea.

1065
00:54:37,880 --> 00:54:40,920
Speaker 1: So I would say, man, just be consistent and don't

1066
00:54:40,920 --> 00:54:43,840
Speaker 1: care about what anybody has to say, whether it's in

1067
00:54:43,920 --> 00:54:46,600
Speaker 1: comments or your peer group or your family or whatever.

1068
00:54:46,840 --> 00:54:48,040
Speaker 1: Just just go forward with it.

1069
00:54:48,280 --> 00:54:50,080
Speaker 2: Yeah, man, just get it man, Yo, spitting Menu. I

1070
00:54:50,080 --> 00:54:53,960
Speaker 2: appreciate you pulling up. Man, it's been amazing. Congratulations on everything,

1071
00:54:54,280 --> 00:54:56,399
Speaker 2: accomplishing everything you're getting ready to do with the new

1072
00:54:56,840 --> 00:54:58,960
Speaker 2: the new podcast and everything before we get out of here. Man,

1073
00:54:58,960 --> 00:55:01,319
Speaker 2: how can people find you? Support you? Like, give them

1074
00:55:01,360 --> 00:55:01,799
Speaker 2: all the things?

1075
00:55:01,800 --> 00:55:08,120
Speaker 1: Brother, But you can follow me on ig, Facebook, Twitch, Twitter,

1076
00:55:08,640 --> 00:55:14,000
Speaker 1: threads at spitty Will also follow at Dirty Glove Bastards

1077
00:55:14,040 --> 00:55:19,359
Speaker 1: with an S and DGB underscore Off the Porch on Instagram,

1078
00:55:19,960 --> 00:55:23,120
Speaker 1: search Off the Porch on YouTube and search real spit

1079
00:55:23,239 --> 00:55:25,440
Speaker 1: with Spitty on YouTube or going to my channel spitty

1080
00:55:25,440 --> 00:55:28,920
Speaker 1: Will and just sow some love and I appreciate the

1081
00:55:28,960 --> 00:55:31,000
Speaker 1: love and I want to also, you know, just take

1082
00:55:31,040 --> 00:55:34,440
Speaker 1: time to give you props for building your platform and

1083
00:55:34,480 --> 00:55:38,200
Speaker 1: what you've been doing here, you know, for Atlanta, for

1084
00:55:38,320 --> 00:55:42,960
Speaker 1: the culture and just you know, you being an outlier,

1085
00:55:43,280 --> 00:55:47,280
Speaker 1: you know, you being someone who you know looked fear

1086
00:55:47,320 --> 00:55:50,080
Speaker 1: in the eye and says, you know what, like I'm

1087
00:55:50,080 --> 00:55:53,160
Speaker 1: not going like let this hold me back, and you know,

1088
00:55:53,640 --> 00:55:56,560
Speaker 1: pursuing your dreams and doing what you're doing, man, because

1089
00:55:56,560 --> 00:55:59,600
Speaker 1: you're doing a lot of great things. And you know,

1090
00:55:59,719 --> 00:56:03,200
Speaker 1: we mad at that event at State Farm Arena, like, man,

1091
00:56:03,280 --> 00:56:07,160
Speaker 1: this dude is doing events you know with the top

1092
00:56:07,320 --> 00:56:10,600
Speaker 1: influencers you know in the city, and then the culture

1093
00:56:10,800 --> 00:56:13,680
Speaker 1: like at State Farm Arena, like who who's able to

1094
00:56:13,719 --> 00:56:17,000
Speaker 1: get access to State Farm rent? Like come on, man, Like,

1095
00:56:17,040 --> 00:56:19,640
Speaker 1: so you killing it, bru. So I just really got

1096
00:56:19,640 --> 00:56:22,480
Speaker 1: to give you your props, man, and you know, just

1097
00:56:22,640 --> 00:56:24,840
Speaker 1: anything that I can do from my end, you know,

1098
00:56:24,960 --> 00:56:28,000
Speaker 1: for you, I extend that. And I can't wait to

1099
00:56:28,040 --> 00:56:29,880
Speaker 1: have you on off the porch so that you know,

1100
00:56:29,960 --> 00:56:31,960
Speaker 1: we can chop it up and you share your story

1101
00:56:31,960 --> 00:56:32,399
Speaker 1: with the world.

1102
00:56:32,600 --> 00:56:34,920
Speaker 2: Hey man, I appreciate it, brother, I appreciate you pulling up.

1103
00:56:35,000 --> 00:56:37,239
Speaker 2: It was it's nothing to pure support man. And like

1104
00:56:37,680 --> 00:56:39,960
Speaker 2: you said, brother, like the people that are working, we

1105
00:56:40,000 --> 00:56:42,359
Speaker 2: support each other, you know, we ain't got We ain't

1106
00:56:42,360 --> 00:56:44,520
Speaker 2: got time to siting round hating on nobody. You know

1107
00:56:44,520 --> 00:56:46,800
Speaker 2: what I'm saying. We build each other. We connected on

1108
00:56:47,080 --> 00:56:48,759
Speaker 2: a genuine you know what I'm saying connection. I been

1109
00:56:48,760 --> 00:56:50,160
Speaker 2: trying to building this thing ever since. Man, So I

1110
00:56:50,200 --> 00:56:53,719
Speaker 2: appreciate you pulling up. Congratulations to everything you accomplishment. We

1111
00:56:53,840 --> 00:56:56,440
Speaker 2: see what's what's next? And but that said, y'all, that's

1112
00:56:56,440 --> 00:56:56,759
Speaker 2: the pod.

1113
00:56:56,800 --> 00:56:58,640
Speaker 1: You'll be out hege.

1114
00:57:00,040 --> 00:57:01,799
Speaker 2: You've been listening to button Nomics and im your hosts

1115
00:57:01,800 --> 00:57:05,000
Speaker 2: Brandon Butler, got comments, feedback? Want to be on the show.

1116
00:57:05,200 --> 00:57:08,360
Speaker 2: Send us an email today at Hello at butteronomics dot com.

1117
00:57:08,520 --> 00:57:11,600
Speaker 2: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1118
00:57:11,680 --> 00:57:15,080
Speaker 2: Ksey Pegram, with marketing support from Queen and Nikki. Music

1119
00:57:15,080 --> 00:57:17,760
Speaker 2: provided by mister Hanky. If you haven't already, hit that

1120
00:57:17,800 --> 00:57:20,240
Speaker 2: subscribe button and never missed an episode, and be sure

1121
00:57:20,280 --> 00:57:22,720
Speaker 2: to follow us on all our social platforms at butter

1122
00:57:22,800 --> 00:57:26,080
Speaker 2: dot atl Listen to button Nomics on the iHeartRadio app,

1123
00:57:26,120 --> 00:57:28,680
Speaker 2: Apple Podcasts, or wherever you get your podcasts.