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Speaker 1: Welcome to Good Game with Sarah Spain, where we'd like

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Speaker 1: to thank unrivaled Vinyl BC for bringing to our attention

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Speaker 1: the All I Want for Christmas times Rich Baby Daddy Remix.

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Speaker 2: I didn't know how.

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Speaker 1: Much I needed to hear Sexy Red sing, Bend that

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Speaker 1: ass over, let that Kouci breathe over Mariah's angelic vocals.

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Speaker 1: It's Friday, December nineteenth, and on today's show, we'll be

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Speaker 1: chatting with former president of Turner, now the co CEO

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Speaker 1: and founder of Horizon Sports and Experiences, David Levy about

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Speaker 1: the upcoming Shark Beauty Women's Champions Classic, how the media

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Speaker 1: landscape has changed over the years when it comes to

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Speaker 1: women's sports and changing the minds of decision makers at

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Speaker 1: major networks.

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Speaker 2: Plus, Portland makes a fire Pick and Icy.

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Speaker 1: Reunion we can't wait to watch, and we welcome the

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Speaker 1: latest Donaree into the Good Game Hall of Fame. It's

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Speaker 1: all coming up right after this Welcome back slices. Here's

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Speaker 1: what you need to know today. Let's start with the

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Speaker 1: nwsl On Thursday, the NWSLPA rejected the so called the

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Speaker 1: high Impact Player roster mechanism that was proposed by the

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Speaker 1: nwsl board last week a mechanism that would have allowed

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Speaker 1: teams to spend up to a million dollars outside of

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Speaker 1: the salary cap on star players who meet certain criteria.

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Speaker 2: They would be able to.

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Speaker 1: Pay players like Trinity Rodman a bunch of money with

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Speaker 1: only part of those player salaries counting toward the cap. Now,

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Speaker 1: per the CBA, the provision needed to be approved by

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Speaker 1: the NWSLPA, and the union has rejected it, with executive

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Speaker 1: director Megan Burke stating quote, the league is trying to

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Speaker 1: control and interfere by trying to dictate which players get

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Speaker 1: paid what with this pot of funds. Our position is

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Speaker 1: that teams, gms, soccer ops. Business folks at the team

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Speaker 1: level are uniquely positioned to make judgment calls about how

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Speaker 1: to structure their rosters, how to negotiate deals end quote.

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Speaker 1: Burke also said quote, this is creating a whole new,

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Speaker 1: separate pot of funds which only a few players are

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Speaker 1: going to be able to access if they meet unilaterally

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Speaker 1: created criteria that, by the way, we believe, is ill

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Speaker 1: conceived end quote. Burke suggested that the league instead increase

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Speaker 1: the twenty twenty six salary cap by the amount proposed

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Speaker 1: for that high impact rule a million dollars, bringing the

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Speaker 1: salary cap to four point five million. Now, it's worth noting,

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Speaker 1: by the way that the high impact player provision would

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Speaker 1: uniquely benefit the very best of the best, while an

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Speaker 1: increased salary cap would allow for higher pay across a roster.

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Speaker 1: Friend of the show, ESPN reporter Jeff Casoof gave some

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Speaker 1: context to the discussion of payer play on x now

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Speaker 1: not specific to the NWSL, but I think his point

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Speaker 1: still stands. He wrote, quote, as we talk about the

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Speaker 1: top end of women's soccer players, another fief pro study

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Speaker 1: reminds us of the realities of global minimum standards. Sixty

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Speaker 1: six percent of players make less than twenty thousand dollars,

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Speaker 1: twenty five percent have outside jobs, thirty three percent have

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Speaker 1: a contract of less than a year, twenty two percent

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Speaker 1: have no contract end quote. In related NWSL news, the

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Speaker 1: deadline for the grievance filed by the PA on behalf

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Speaker 1: of Trinity Rodman has come and gone.

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Speaker 3: Now.

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Speaker 1: You may recall in a previous show I mentioned Wednesday

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Speaker 1: was the fourteen day deadline for the NWSL to either

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Speaker 1: sustain or deny the grievance. In writing, but like the

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Speaker 1: WNBA and their CBA negotiations. It appears the NWSL has

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Speaker 1: requested extra time on their test. Sources tell Jeff Kasoof

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Speaker 1: that both parties agreed to an extension for the league's response.

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Speaker 2: No word yet on the length of that extension.

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Speaker 1: Speaking of the WNBA and their CBA negotiations, the Players

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Speaker 1: Association announced on Thursday that its members have voted to

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Speaker 1: authorize a strike quote unquote, when necessary. Now this doesn't

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Speaker 1: mean the players will go on strike. It just authorizes

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Speaker 1: the option of a strike depending on how ongoing negotiations

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Speaker 1: continue to unfold. In a statement, the PA said, quote

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Speaker 1: through a decisive vote with historic participation, our membership has

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Speaker 1: authorized the wnbpa's executive committee to call a strike when necessary.

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Speaker 1: The player's decision is an unavoidable response to the state

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Speaker 1: of negotiations with the WNBA and its teams. Time and again,

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Speaker 1: the player's thoughtful and reasonable approach has been met by

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Speaker 1: the WNBA and its teams with a resistance to change

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Speaker 1: and a recommitment to the trect Konian provisions that have

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Speaker 1: unfairly restricted players for nearly three decades. The player's vote

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Speaker 1: is neither a call for an immediate strike nor an

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Speaker 1: intention to pursue one. Rather, it is an emphatic affirmation

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Speaker 1: of the player's confidence in their leadership and their unwavering

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Speaker 1: solidarity against ongoing efforts to divide, conquer, and undervalue them.

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Speaker 1: End quote, draconian provisions oof. The PA noted that ninety

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Speaker 1: three percent of eligible players participated in the vote, with

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Speaker 1: ninety eight percent of that group voting in favor of

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Speaker 1: authorizing a strike.

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Speaker 2: And you could tell by the language used in.

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Speaker 1: That statement that they want to make clear they are

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Speaker 1: not fatiguing in their efforts to get what they want

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Speaker 1: out of these negotiations. As for the league, they released

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Speaker 1: a statement in response that reads, in part quote, we

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Speaker 1: strongly disagree with the wnbpa's characterization of the current state

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Speaker 1: of negotiations, which fundamentally misrepresents the ongoing discussions taking place

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Speaker 1: at the bargaining table. It is difficult to understand claims

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Speaker 1: that the league is resistant to change, particularly given that

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Speaker 1: we are proposing numero CBA modifications, including significant immediate salary

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Speaker 1: increases and a new uncapped revenue sharing model that would

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Speaker 1: ensure continued salary growth tied to revenue growth. The league

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Speaker 1: remained steadfast in its commitment to reaching an agreement as

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Speaker 1: soon as possible and delivering a thirtieth season for the players, fans, teams,

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Speaker 1: and partners.

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Speaker 2: End quote.

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Speaker 1: More WNBA news Retired WNBA Hall of Famer Sylvia Fowls

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Speaker 1: is set to join the Portland Fire as an assistant

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Speaker 1: coach under Alex Sarama. This per report from ESPN, Fowls

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Speaker 1: played thirteen seasons in the WNBA before retiring in twenty

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Speaker 1: twenty two, with a jam packed resume two WNBA titles,

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Speaker 1: one MVP Honor, two WNBA Finals MVPs, and four Defensive

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Speaker 1: Player of the Year awards. Per ESPN's report, Fowls had

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Speaker 1: multiple coaching opportunities, but decided that the Fire was the

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Speaker 1: best fit for her to college volleyball. We're recording this

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Speaker 1: ahead of Thursday night semi finals, so we're not yet

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Speaker 1: sure who's going to make it to Sunday's championship match,

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Speaker 1: but regardless of the competitors, we're certainly going to be watching.

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Speaker 1: That match begins at three thirty pm Eastern on ABC,

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Speaker 1: and for the first time, ABC will also air a

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Speaker 1: dedicated thirty minute preview show ahead of the championships first

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Speaker 1: serve that'll begin at three pm Eastern to college hoops.

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Speaker 1: We've got back to back top twenty five matchups on

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Speaker 1: Saturday thanks to the Shark Beauty Women's champions Classic at

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Speaker 1: the Barclay Center in Brooklyn, airing live on Fox. It's

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Speaker 1: a great excuse to turn watching basketball into brunch. The

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Speaker 1: first game between number seventeen Tennessee and number sixteen Louisville

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Speaker 1: tips off at eleven am Eastern. Then at one thirty

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Speaker 1: Eastern it's number one Yukon against number eleven Iowa.

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Speaker 2: Automnless Mimosas and basketball. Yes please, We'll have.

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Speaker 1: More on those games later in the show with David

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Speaker 1: to the PWHL. Top ranked Boston defeated the New York

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Speaker 1: Sirens two nothing Wednesday night to extend their unbeaten streak

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Speaker 1: to start the season to five five and zero, is

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Speaker 1: the team's best start yet. Goalkeeper Aaron Frankel posted her

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Speaker 1: third shot out of the season, turning away a season

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Speaker 1: high thirty three shots. With the win, the Fleet extend

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Speaker 1: their lead atop the PWHL standings, sitting at fifteen points

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Speaker 1: as of Thursday, with the next closest team at eight

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Speaker 1: and here I was worried the Fleet were thrown away

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Speaker 1: their future not protecting Captain America Hillary Night in the

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Speaker 1: expansion draft. But I guess they knew what they were

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Speaker 1: doing in that Fleet front office. Speaking of the Fleet

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Speaker 1: and Hillary Night, on Sunday, Boston faces off against Hillary

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Speaker 1: and her new team, the Seattle Torrent for the first

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Speaker 1: time this season. That's a five pm Eastern puck drop

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Speaker 1: at Climate Pledgerina in Seattle. The Fleet have another game

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Speaker 1: before that one, though, as they put their unbeaten streak

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Speaker 1: on the line against the Minnesota Frost tonight in Saint

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Speaker 1: Paul and eight pm Eastern puck drop. Two days later.

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Speaker 1: The Frost will be in my backyard taking on the

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Speaker 1: Ottawa Charge in a Takeover Tour game at All State

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Speaker 1: Arena in Rosemont, Illinois, just outside Chicago, and.

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Speaker 2: I will be doing the ceremonial puck drop.

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Speaker 1: I can't wait to welcome the PWHL to my city

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Speaker 1: and hopefully a big, rowdy crowd will be there to

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Speaker 1: help convince them that Chicago deserves its own team. Fingers crossed,

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Speaker 1: I don't slip on the ice and end up ass

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Speaker 1: over titties in front of.

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Speaker 2: All of my hockey heroes.

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Speaker 1: By the way, in case you don't remember from last season.

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Speaker 1: The take Over Tours a series of neutral site games

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Speaker 1: where PWHL teams face off in markets that don't have

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Speaker 1: home squads.

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Speaker 2: Last year's Takeover Tour saw.

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Speaker 1: Over one hundred and twenty three thousand fans attend games

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Speaker 1: across North America, and this year it's off to a

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Speaker 1: hot start with the first stop Wednesday night in Halifax,

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Speaker 1: seeing a sellout crowd at Scotiabank Center showing up and

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Speaker 1: showing out. They watched the Montreal Victoire defeat the Toronto

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Speaker 1: Scepters in a two to one shootout victory. We got

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Speaker 1: to take a quick break slices when we come back.

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Speaker 1: It's David Levy.

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Speaker 2: Joining us now.

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Speaker 1: He's the former president of Turner Broadcasting and current CEO

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Speaker 1: and founder of Horizon Sports and Experiences. A native of

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Speaker 1: White Plains, New York, where he grew up playing soccer

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Speaker 1: in ice hockey, he went to Syracuse and then followed

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Speaker 1: in his father's footsteps getting into the TV business. In

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Speaker 1: thirty plus years at Turner, he worked in international business,

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Speaker 1: then turned to sport, helping bring the NBA and March

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Speaker 1: Madness to Turner properties like TNT and TBS and negotiating

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Speaker 1: it deals with countless other sports leagues. Inducted into the

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Speaker 1: Sports Broadcasting Hall of Fame in the Management category this year.

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Speaker 1: He grew up watching Lifestyles of the Rich and Famous,

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Speaker 1: and now he's got Shaq and Charles Barkley on speed dial.

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Speaker 2: It's David Levy.

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Speaker 4: Hi, David, Hey, Sar Hi you doing that was a

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Speaker 4: great introduction. I don't know who that guy is, but

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Speaker 4: he sounds pretty interesting.

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Speaker 1: Yeah, well, well we hope, so we're going to find

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Speaker 1: out together here. Your dad worked on some classic shows,

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Speaker 1: Lifestyles of the Rich and Famous and Solid Gold, the

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Speaker 1: Solid Gold Dancers, like what a child did? Did you

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Speaker 1: get to go to set?

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Speaker 2: Ever?

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Speaker 4: I didn't get to go to set, but you know,

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Speaker 4: you know, in the old days when you did syndication,

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Speaker 4: your dad used to have to travel from market to

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Speaker 4: market to sell it to local station to local station.

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Speaker 4: So I got to see because I went to Syracuse undergrad,

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Speaker 4: and you know, when he came up to the Syracuse market,

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Speaker 4: he would show me all these new shows, and I

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Speaker 4: got to see all these new great television shows before

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Speaker 4: they actually aired on air. So it was a fun time.

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Speaker 2: I never I say am too young for solid gold.

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Speaker 1: But I definitely watched them Lifestyles of the Rich and

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Speaker 1: Famous back when I was a kid.

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Speaker 4: Yes, yes, yeah, good shows, good shows.

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Speaker 2: Yeah.

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Speaker 1: I want to actually go back to your time at

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Speaker 1: Turner in a little bit and how you've seen the

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Speaker 1: media landscape change when it comes to women's sports. But

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Speaker 1: I want to start with this weekend because you're joining

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Speaker 1: us ahead of the Sharp Beauty Women's champions Classic, co

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Speaker 1: organized by your company, Horizon Sports and Experiences.

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Speaker 2: So tell me about this event and why you got

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Speaker 2: involved with it.

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Speaker 4: You know HSNE and we started this company Chris Wild,

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Speaker 4: myself who's my partner, and our third is Bill Koheningsberg.

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Speaker 4: We thought about where we could end up in some

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Speaker 4: white space, where were there opportunities for a new sports

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Speaker 4: marketing company to join into this incredible fray of great

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Speaker 4: agencies out there. And one of the spaces that we

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Speaker 4: thought that no one was really paying much attention to

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Speaker 4: was women's sports. And so we set out to figure

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Speaker 4: out a way to how do we invest in women's sports,

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Speaker 4: How do we put our money where our mouth is

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Speaker 4: and where are the opportunities? And it was apparent to

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Speaker 4: me based on my years at working at Turner and

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Speaker 4: knowing what was happening in the basketball space, there really

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Speaker 4: wasn't any early season women's regular season tournament. There was

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Speaker 4: the Mali Classic for men, there was Atlantis, there was

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Speaker 4: all these great men early season tournaments, but there weren't

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Speaker 4: for women. And so we set out with our partners

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Speaker 4: at Fox and called Gino. Because if you're going to

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Speaker 4: start a tour, you know anything about women's sports, and

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Speaker 4: you know about basketball and college basketball, there's no better

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Speaker 4: franchise or dominant brand than Yukon. And so we were

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Speaker 4: going to really set ourselves as set apart. We had

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Speaker 4: to get them locked in. And so I called Gino

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Speaker 4: and talked about this idea, and I said, this could

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Speaker 4: really be a destination for you. This could be your

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Speaker 4: legacy if we can create this incredible early season tournament.

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Speaker 4: And I'm willing to do what I have to do.

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Speaker 4: And he was immediately responsive as yes. He said, listen,

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Speaker 4: we have to keep this in New York because that's

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Speaker 4: the mecha of basketball. He said, we need to do

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Speaker 4: this on an NBA court because a lot of these

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Speaker 4: women athletes will never have the opportunity to play on

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Speaker 4: an NBA court, and so let's make this something really

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Speaker 4: really special. Let's do it to New York. Fox committed

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Speaker 4: to putting it on the Fox broadcasting network, not there,

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Speaker 4: you know, not a cable network, so it really gave

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Speaker 4: it the power and so forth. And you know, this

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Speaker 4: year is our second year. We had Yukon, Tennessee, Louisville,

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Speaker 4: and Iowa play in the first year, and they all

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Speaker 4: came back for year two. We're changing the lineup a

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Speaker 4: little bit for year three. I can't talk about it,

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Speaker 4: but we're very, very excited. They're always going to be

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Speaker 4: big brands and big names. And so here we are Saturday,

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Speaker 4: getting ready for incredible games, and every one of the

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Speaker 4: four teams are in the top twenty.

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Speaker 2: Yeah, and that's what I was gonna say.

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Speaker 1: I love to see these matchups because sometimes we're waiting

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Speaker 1: a really long time. If they happen to play in

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Speaker 1: a conference with other ranked teams, we'll get to see

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Speaker 1: it during conference play. But some of these teams could

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Speaker 1: skate until the tournament, and we're really wondering what they

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Speaker 1: would look like against some of the best. I mean,

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Speaker 1: LSU started out the season with eight straight games, scoring

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Speaker 1: over one hundred points a game, but they hadn't played

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Speaker 1: anyone in the top two hundred and fifty, right, And

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Speaker 1: so these tournaments are a great way to incentivize matchups

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Speaker 1: with teams that have a high ranking and getting us

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Speaker 1: to get to see for more of the season the

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Speaker 1: top players playing against each other. You know, women's college

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Speaker 1: hoops is a massive seller, in some cases, drawing more

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Speaker 1: eyeballs than the men, more storylines to follow year after

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Speaker 1: year because they don't have the one and dones of

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Speaker 1: the men's game. How high is the ceiling for the

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Speaker 1: women's college basketball product in your opinion?

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Speaker 4: In my lifetime, I never would have ever thought that

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Speaker 4: a final four in women's college basketball would out deliver

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Speaker 4: the men's and you know, two years ago it happened.

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Speaker 4: I don't think anybody would have bet that in the

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Speaker 4: history of anybody in this business. So the ceiling has

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Speaker 4: continued to be opportunity. I mean, it's all in my opinion,

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Speaker 4: stems back to if you want to go way way

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Speaker 4: back to Title nine. When Title nine was instituted, I

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Speaker 4: think that's when women were able to get better coached,

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Speaker 4: play longer, have more opportunities. And I think you're starting

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Speaker 4: to see that even all the way up to the WNBA,

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Speaker 4: where you know there's ability to expand in teams. Now,

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Speaker 4: I mean, the quality of the game is getting better

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Speaker 4: and better. And it used to be there was five, six,

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Speaker 4: seven great women's basketball players, and now you know you're

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Speaker 4: probably fifty to seventy deep of really quality play. Yeah,

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Speaker 4: and that's what makes it interesting.

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Speaker 1: I agree with that, but I'm going to push back

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Speaker 1: a little bit and say a lot of times the

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Speaker 1: product or the quality of play is pointed to, but

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Speaker 1: it's actually just a lack of investment and awareness from folks.

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Speaker 1: If you talk to people like Sue Bird, she says, yes,

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Speaker 1: the general basement is higher. Everybody is better because there

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Speaker 1: are more opportunities to play at the youth level, AAU

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Speaker 1: college is better funded, there's more opportunities at the pro level.

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Speaker 1: There's reason to keep playing. But you go back to

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Speaker 1: the early days of the w and there were a

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Speaker 1: ton of incredibly talented players, just wasn't always an awareness

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Speaker 1: of them, or a marketing of them, or.

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Speaker 2: An ability to see them.

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Speaker 1: I agree with you in part I do think the

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Speaker 1: product is always evolving in getting better.

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Speaker 2: We see that in every single.

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Speaker 1: Sport, but I think women's sports in particular we tend

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Speaker 1: to prioritize the now over the quality of the past,

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Speaker 1: when it's really just about the structural and institutional problems

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Speaker 1: that women's sports face more than it is the product

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Speaker 1: that was the problem.

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Speaker 4: Yeah, I'm not going to argue that, but I would

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Speaker 4: say probably a little bit of both. Yeah, And you know,

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Speaker 4: there's no one hundred percent right answer, But all I

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Speaker 4: would say is this isn't a moment. This is a movement,

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Speaker 4: and it's moving fast, and the opportunities are continued to

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Speaker 4: continue to grow. I mean, you're seeing Unrivaled another league start.

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Speaker 4: You may even see a third league with Project B

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Speaker 4: that's sort of circling around and being talked about. If

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Speaker 4: you didn't have the deep wide talent that I think

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Speaker 4: there is today, these leads couldn't couldn't exist.

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Speaker 1: Yeah, for sure, I want to get back to Unrivaled

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Speaker 1: because that's one of the things your company is working with.

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Speaker 1: But I want to go to Turner because you spent

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Speaker 1: thirty three years there. You started in sports sales, then

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Speaker 1: you got taped to run ad sales for international business,

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Speaker 1: so you went SVP EVP President of International ad Sales,

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Speaker 1: co CEO of Turner International, and then you get back

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Speaker 1: to your sports routes, you take over Turner Sports in.

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Speaker 2: Two thousand three.

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Speaker 1: Take us back to three, because I know you're negotiating

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Speaker 1: so many different rights deals for so many different properties,

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Speaker 1: and at the time you're a wash in things like NFL, NBA,

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Speaker 1: March Madness, all the other things. What was the view

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Speaker 1: of women's sports at the time, tell us, honestly, interest

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Speaker 1: in them, desire to acquire them, belief in their success

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Speaker 1: if you aired them.

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Speaker 4: None. Yeah, I mean, it wasn't even on the radar.

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Speaker 4: And not to say, you know, again, look at where

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Speaker 4: we are today. There are far many different leagues. I mean,

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Speaker 4: you know, NWSL was not I don't even think it

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Speaker 4: was in existing existence. Okay, So there wasn't a lot

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Speaker 4: to really talk about. There was NCAA women's college basketball

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Speaker 4: and we had assigned a new deal in two thousand.

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Speaker 4: We weren't even in college sports really until twenty eleven

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Speaker 4: with our deal with CBS, and the WNBA was around,

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Speaker 4: but it was attached really to ESPN and really wasn't

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Speaker 4: making much noise whatsoever. So if you're asking me back

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Speaker 4: in two thousand and three, it really wasn't even on

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Speaker 4: the map.

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Speaker 1: Yeah, and that's what sore re markable is for people

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Speaker 1: to understand that, of course women's sport has been in existence,

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Speaker 1: but professional leagues with really secure investment and a solid

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Speaker 1: foundation for growth and further investment have not been around

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Speaker 1: for that long. So they're still quite nascent. So the

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Speaker 1: growth that we're seeing, the rocket ship growth of late,

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Speaker 1: is really impressive for these leagues that are just getting started.

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Speaker 1: I want to talk about the women's versus men's March

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Speaker 1: badness because you negotiate it the men's NCAA basketball deal

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Speaker 1: for Turner and CBS. It was extended in twenty sixteen,

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Speaker 1: now running through twenty thirty two at over a billion

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Speaker 1: dollars a year for.

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Speaker 2: The men's rights package.

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Speaker 1: So I'd love your perspective on the women's side, because

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Speaker 1: after being called out for undervaluing and not properly supporting

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Speaker 1: the women's tournament, the NCAA had to act and last

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Speaker 1: year they announced an eight year, nine hundred and twenty

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Speaker 1: million dollar media rights agreement with the ESPN. This sounds great,

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Speaker 1: except the kicker is it's forty championships bundled together through

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Speaker 1: twenty thirty two, including the women's basketball tournament. Now, if

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Speaker 1: women's basketball is not sold on its own, How can

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Speaker 1: it prove it's offitability? How can it put to rest

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Speaker 1: the bullshit claims that the championship loses money annually when

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Speaker 1: an independent investigation in twenty twenty two said its value

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Speaker 1: is somewhere between eighty one and one hundred and twelve

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Speaker 1: million dollars. There's a big difference between loses money every year.

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Speaker 1: Let's keep not investing and pretend that it's a money

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Speaker 1: loser versus eighty two, one hundred and twelve million dollars.

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Speaker 1: Is this malpractice from the NC DOUBLEA that they continue

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Speaker 1: to fold these women's rights in with other things instead

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Speaker 1: of letting it standalone and see what it can pull.

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Speaker 4: I can't speak for the negotiation. I wasn't involved with

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Speaker 4: it at all. I think the women's got a huge

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Speaker 4: increase from what it was, and you know everybody's going

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Speaker 4: to say, well, can it go higher? No one knows,

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Speaker 4: you know, the opportunities may or may not have existed.

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Speaker 4: I don't know, But what I will say is the

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Speaker 4: NC DOUBLEA has a bunch of championships that need exposure

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Speaker 4: and need opportunity, and sometimes you bundle things and sometimes

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Speaker 4: you separate things out. I don't think it's malpractice. I

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Speaker 4: think that was a very strong statement. But I wasn't

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Speaker 4: involved in the negotiats. I can't really speak to it,

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Speaker 4: but I do know a lot of new dollars came in.

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Speaker 4: I do know there's great exposure for March Madness, for

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Speaker 4: women's March Madness. I know that they now moved the

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Speaker 4: event to the same weekend as the men, which I

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Speaker 4: think that's a nice leverage point for both sides. They

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Speaker 4: can now market against with each other, and so there

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Speaker 4: was a lot of positive movement on it.

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Speaker 1: Yeah, it was a massive increase from what it was before.

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Speaker 1: It had not been materially renegotiated in like thirty years.

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Speaker 1: It was a ridiculous thing that they essentially ignored year

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Speaker 1: after year. And that's how baked in the misogyny was

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Speaker 1: that they were willing to pass up millions and millions

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Speaker 1: and millions of dollars because they were so antiquated in

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Speaker 1: their idea of what it could do. And the reason

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Speaker 1: I say malpractice, and the reason I guess I'm frustrated

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Speaker 1: is because, yes, of course we love to see other

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Speaker 1: NCAA championships make money and thrive, but it's always the

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Speaker 1: women who are expected to do the good thing and

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Speaker 1: to help something else, as opposed to understanding the potential

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Speaker 1: negatives and drawbacks to it constantly being bundled where you

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Speaker 1: can can really fudge some numbers if you don't want

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Speaker 1: to end up acknowledging its real value.

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Speaker 4: You know, yeah, I mean, listen, we can state a

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Speaker 4: lot of facts, and all the facts right now are

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Speaker 4: pointing upwards to women's sports, right. I mean, my understanding

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Speaker 4: is going to be close to two billion dollars that

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Speaker 4: are done in global women's revenue right now in twenty

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Speaker 4: twenty five, which is, you know, a two hundred and

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Speaker 4: forty percent increase.

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Speaker 2: Huge.

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Speaker 4: It's huge, and it's only going to go upwards, right.

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Speaker 4: I mean the ROI you know, if I'm sitting in

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Speaker 4: my old seat at Turner, or I'm sitting over at

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Speaker 4: David Burtson's seed at CPS, or sitting over like people,

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Speaker 4: You're not doing this as a favor. You're doing this

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Speaker 4: because it's a real ROI the real return on women's

435
00:20:43,400 --> 00:20:47,520
Speaker 4: sports right now, the ratings are growing, the interest is growing,

436
00:20:48,000 --> 00:20:50,520
Speaker 4: the brands are shifting dollars. I mean, at hs ANDE,

437
00:20:50,800 --> 00:20:54,160
Speaker 4: you know, our big focus was getting these brands who

438
00:20:54,240 --> 00:20:57,399
Speaker 4: normally would be doing red carpets at the Grammys and

439
00:20:57,400 --> 00:21:01,160
Speaker 4: themes and so forth. But Sophora became a huge sponsor.

440
00:21:01,160 --> 00:21:05,359
Speaker 4: A Sharp Beauty is our title sponsor, our title sponsor

441
00:21:05,359 --> 00:21:06,600
Speaker 4: for the Women's Champions Classic.

442
00:21:07,040 --> 00:21:08,080
Speaker 2: It just makes sense too.

443
00:21:08,119 --> 00:21:10,680
Speaker 1: It's such an interesting thing of how those were sort

444
00:21:10,720 --> 00:21:13,680
Speaker 1: of parallel lines that weren't intersecting, and then we all say, oh,

445
00:21:13,720 --> 00:21:14,760
Speaker 1: actually you can do both.

446
00:21:14,840 --> 00:21:16,919
Speaker 2: You could be a woman in sports and care about beauty.

447
00:21:17,000 --> 00:21:19,639
Speaker 4: But for all the reasons that you were concerned about.

448
00:21:19,920 --> 00:21:21,800
Speaker 4: They didn't think there was going to be an ROI

449
00:21:21,800 --> 00:21:23,280
Speaker 4: on it either. They thought it was better to be

450
00:21:23,359 --> 00:21:25,800
Speaker 4: on the red carpet for the grandees than to own

451
00:21:25,840 --> 00:21:29,119
Speaker 4: a piece of sport mark. So even the brands weren't convinced.

452
00:21:29,240 --> 00:21:31,199
Speaker 1: So much of the research that came into helping the

453
00:21:31,200 --> 00:21:34,159
Speaker 1: brands understand the potential was necessary, and a lot of

454
00:21:34,160 --> 00:21:37,280
Speaker 1: companies weren't looking into and digging into the brand affinity

455
00:21:37,320 --> 00:21:39,399
Speaker 1: that sports fans have when you align with the leagues.

456
00:21:39,440 --> 00:21:42,480
Speaker 1: They care about the relatability of female athletes, where you say, oh,

457
00:21:42,480 --> 00:21:44,440
Speaker 1: I just saw her play two hours and she still

458
00:21:44,440 --> 00:21:46,840
Speaker 1: looks good, So I believe that more than this influencer

459
00:21:46,880 --> 00:21:49,840
Speaker 1: over here that I think spent three hours getting ready

460
00:21:49,840 --> 00:21:51,399
Speaker 1: and I don't know if it's going to last and

461
00:21:51,440 --> 00:21:53,760
Speaker 1: the look's going to still be good. So there is

462
00:21:53,840 --> 00:21:56,680
Speaker 1: it feels inevitable once it happens, and in the lead

463
00:21:56,760 --> 00:21:58,439
Speaker 1: up there is a lot And that's why I'm so

464
00:21:58,520 --> 00:22:01,560
Speaker 1: glad that with your new company, you're someone who brings

465
00:22:01,600 --> 00:22:04,119
Speaker 1: these thirty plus years of experiences negotiating. The reason I

466
00:22:04,160 --> 00:22:06,040
Speaker 1: asked about the women's deal, I know you didn't negotiate,

467
00:22:06,240 --> 00:22:08,040
Speaker 1: but because you were in the room every single year

468
00:22:08,080 --> 00:22:10,040
Speaker 1: working on those massive deals on the men's side, so

469
00:22:10,080 --> 00:22:12,960
Speaker 1: to understand the arguments that go into getting what you

470
00:22:13,000 --> 00:22:14,119
Speaker 1: want out of those deals.

471
00:22:14,359 --> 00:22:15,520
Speaker 2: Those same people.

472
00:22:15,240 --> 00:22:17,399
Speaker 1: Need to be bringing that experience in that fight to

473
00:22:17,560 --> 00:22:22,240
Speaker 1: the growth for women's sports, because it is happening so exponentially.

474
00:22:22,400 --> 00:22:25,240
Speaker 1: Each deal can look very stale shortly after you make

475
00:22:25,280 --> 00:22:27,960
Speaker 1: it if you don't have an innovative spirit and a

476
00:22:28,000 --> 00:22:29,840
Speaker 1: real mind to the growth that could happen in the

477
00:22:29,840 --> 00:22:30,359
Speaker 1: coming years.

478
00:22:30,480 --> 00:22:30,920
Speaker 3: Yeah.

479
00:22:30,960 --> 00:22:36,480
Speaker 4: I mean when I helped with unrivaled media package that

480
00:22:36,600 --> 00:22:41,480
Speaker 4: is exclusive on T and T Sports, and you know

481
00:22:41,600 --> 00:22:44,840
Speaker 4: they spent one hundred million dollars over six years that

482
00:22:45,000 --> 00:22:48,359
Speaker 4: you know is a big, big number for a new league,

483
00:22:48,080 --> 00:22:51,080
Speaker 4: And to be honest with you, I think when you

484
00:22:51,200 --> 00:22:53,240
Speaker 4: go back and look at it six years from now,

485
00:22:53,320 --> 00:22:55,520
Speaker 4: that would be a steal because I think this, I

486
00:22:55,560 --> 00:22:57,760
Speaker 4: think that league is going to continue to grow. But

487
00:22:57,840 --> 00:23:01,040
Speaker 4: remember all these leagues are so new. I mean, I

488
00:23:01,080 --> 00:23:03,200
Speaker 4: always go back because I know you're you know, you

489
00:23:03,320 --> 00:23:06,640
Speaker 4: seem frustrated on certain levels. But remember but remember the

490
00:23:06,760 --> 00:23:10,760
Speaker 4: WNBA is only twenty eight years old. Yeah right. There

491
00:23:10,760 --> 00:23:13,240
Speaker 4: are hockey teams that are in their one hundredth anniversary,

492
00:23:13,280 --> 00:23:16,840
Speaker 4: and football and it's one hundredth anniversary, and yeah, and acmespan.

493
00:23:16,960 --> 00:23:19,240
Speaker 2: We can go one hundred and eight years between winning.

494
00:23:19,080 --> 00:23:21,359
Speaker 4: Right, But I'm saying those I bet you in the

495
00:23:21,400 --> 00:23:23,480
Speaker 4: first twenty eight years they weren't making money either.

496
00:23:23,760 --> 00:23:24,080
Speaker 2: Yeah.

497
00:23:24,160 --> 00:23:27,240
Speaker 1: Well, but that's the that's the frustration stems from people

498
00:23:27,280 --> 00:23:30,080
Speaker 1: getting in the way of growth, not from where the

499
00:23:30,440 --> 00:23:32,520
Speaker 1: growth is right now. It's that I think it could

500
00:23:32,520 --> 00:23:35,000
Speaker 1: be even further if people were willing to go back

501
00:23:35,040 --> 00:23:36,960
Speaker 1: and look at those men's leagues and the place that

502
00:23:37,040 --> 00:23:40,239
Speaker 1: they were instead of constantly trying to compare where they

503
00:23:40,280 --> 00:23:41,720
Speaker 1: are now with a hundred to start.

504
00:23:41,800 --> 00:23:45,399
Speaker 4: That's my point, My point is, you know year twenty

505
00:23:45,440 --> 00:23:48,320
Speaker 4: eight through year for the next year fifty of the WNBA,

506
00:23:48,359 --> 00:23:51,800
Speaker 4: I think you're going to see astounding numbers right as

507
00:23:51,960 --> 00:23:53,800
Speaker 4: just like you did with the NFL. I mean, prior

508
00:23:53,840 --> 00:23:57,760
Speaker 4: to nineteen seventy eighties, they weren't doing that well. Franchise

509
00:23:57,840 --> 00:23:59,920
Speaker 4: values weren't that good. You could buy teams for nothing.

510
00:24:00,200 --> 00:24:04,320
Speaker 4: So you know, I think it's moving an enormously fast

511
00:24:04,359 --> 00:24:07,119
Speaker 4: paced right now. There is some frustrations from the past,

512
00:24:07,200 --> 00:24:09,879
Speaker 4: but I think you're going to see tremendous with brands

513
00:24:09,880 --> 00:24:14,399
Speaker 4: are shifting dollars, sponsors understand, the ROI media companies are

514
00:24:14,440 --> 00:24:18,120
Speaker 4: investing in women's sports now buying properties that they normally

515
00:24:18,160 --> 00:24:20,119
Speaker 4: wouldn't have done in the past. You know, we're at

516
00:24:20,119 --> 00:24:23,040
Speaker 4: this inflection point, yeah, where I think you're going to

517
00:24:23,040 --> 00:24:25,639
Speaker 4: see tremendous growth, even though you've already seen it in

518
00:24:25,680 --> 00:24:26,640
Speaker 4: the last two years.

519
00:24:26,960 --> 00:24:28,920
Speaker 1: I want to get to some of the stuff Horizons doing.

520
00:24:28,920 --> 00:24:30,520
Speaker 1: But I wanted to ask you quickly because you know,

521
00:24:30,600 --> 00:24:33,639
Speaker 1: at and T acquired Time Warner including Turner in twenty nineteen,

522
00:24:33,680 --> 00:24:35,280
Speaker 1: you chose to move on, and I just want to

523
00:24:35,320 --> 00:24:38,680
Speaker 1: know how you felt in that moment in this business

524
00:24:38,680 --> 00:24:40,639
Speaker 1: and in so many businesses. I guess there is a

525
00:24:40,640 --> 00:24:43,359
Speaker 1: real fear of leaving behind the thing. You know, thirty

526
00:24:43,400 --> 00:24:48,480
Speaker 1: three years in one spot, what was the dominant emotion fear, panic, excitement?

527
00:24:48,800 --> 00:24:51,040
Speaker 4: You know. My son I was inducted, as you mentioned earlier,

528
00:24:51,160 --> 00:24:54,240
Speaker 4: the Sports Broadcasting Hall of Fame a couple of days ago,

529
00:24:54,680 --> 00:24:57,439
Speaker 4: and I had my family with me, and both my

530
00:24:57,880 --> 00:25:00,800
Speaker 4: sons said to me, you know, you're like unicorn. No

531
00:25:00,840 --> 00:25:02,760
Speaker 4: one spends thirty three years at any.

532
00:25:02,560 --> 00:25:05,480
Speaker 3: Company, you know, And I didn't, you know, if you

533
00:25:05,480 --> 00:25:07,119
Speaker 3: think about it, I didn't really think of it that

534
00:25:07,160 --> 00:25:11,120
Speaker 3: way because I probably had twenty six different jobs while

535
00:25:11,160 --> 00:25:13,359
Speaker 3: I was at one company, whether it was internationally.

536
00:25:13,400 --> 00:25:15,280
Speaker 4: You re reeled off a few of them in the beginning,

537
00:25:15,680 --> 00:25:18,320
Speaker 4: so it didn't feel like I was in the same job.

538
00:25:18,440 --> 00:25:20,920
Speaker 4: I was in many different jobs in the same company

539
00:25:21,160 --> 00:25:23,720
Speaker 4: for thirty three years. But when I left, you know,

540
00:25:23,800 --> 00:25:26,600
Speaker 4: it was just time. When Turner was bought by Time

541
00:25:26,640 --> 00:25:30,320
Speaker 4: Warner in nineteen ninety, I guess it was six. I

542
00:25:30,359 --> 00:25:33,240
Speaker 4: went through that merger. I went through the AOL merger

543
00:25:33,600 --> 00:25:36,080
Speaker 4: in two thousand and two. I went through the AOL

544
00:25:36,160 --> 00:25:39,320
Speaker 4: being kicked out. I went through the AT and T merger,

545
00:25:40,040 --> 00:25:42,800
Speaker 4: so you know, you go through a line offer mergers. Yeah,

546
00:25:43,000 --> 00:25:46,320
Speaker 4: so many different mergers. It was time thirty three years

547
00:25:46,320 --> 00:25:48,800
Speaker 4: at one company. John Stanky had a different vision and

548
00:25:48,840 --> 00:25:51,560
Speaker 4: how he wanted to take the company. You know, I'm

549
00:25:51,560 --> 00:25:54,000
Speaker 4: about saying we weren't aligned on certain things. We certainly were,

550
00:25:54,119 --> 00:25:56,480
Speaker 4: but there were things that just didn't excite me anymore.

551
00:25:56,960 --> 00:26:00,880
Speaker 4: And I'm glad I did because HS and E is

552
00:26:00,920 --> 00:26:04,119
Speaker 4: a great organization. My partner Chris and I are loving

553
00:26:04,160 --> 00:26:07,400
Speaker 4: to grow this agency. We're focused on really some key

554
00:26:07,440 --> 00:26:10,520
Speaker 4: assets and some key genres and it's been a great

555
00:26:10,600 --> 00:26:11,400
Speaker 4: ride for three years.

556
00:26:11,480 --> 00:26:13,480
Speaker 1: I mean, I love someone with your experience coming into

557
00:26:13,520 --> 00:26:15,280
Speaker 1: the space and saying there is a white space here,

558
00:26:15,280 --> 00:26:17,600
Speaker 1: there is an opportunity to do stuff that hasn't been

559
00:26:17,600 --> 00:26:20,119
Speaker 1: done before and to bring the level of professionalism and

560
00:26:20,200 --> 00:26:22,000
Speaker 1: investment that you brought to other stuff to it.

561
00:26:22,040 --> 00:26:23,080
Speaker 2: You mentioned unrivaled.

562
00:26:23,680 --> 00:26:26,520
Speaker 1: You've invested in and sold sponsorship and media rights for it.

563
00:26:26,960 --> 00:26:30,320
Speaker 1: Also for World seven's football seven v seven women's soccer league,

564
00:26:30,320 --> 00:26:32,480
Speaker 1: which debuted in May. We just saw a really super

565
00:26:32,480 --> 00:26:33,840
Speaker 1: successful event down in Fort Lock.

566
00:26:34,000 --> 00:26:36,200
Speaker 2: I believe so much fun, Holy.

567
00:26:35,960 --> 00:26:38,120
Speaker 1: Cal You could tell everyone there was having the time

568
00:26:38,200 --> 00:26:39,040
Speaker 1: of their lives.

569
00:26:39,400 --> 00:26:42,760
Speaker 4: I will tell you that event. It was spectacular. You know,

570
00:26:43,080 --> 00:26:45,639
Speaker 4: to me, I look at a couple things. If the

571
00:26:45,720 --> 00:26:49,399
Speaker 4: product on the floor is good, that's the most important thing.

572
00:26:49,440 --> 00:26:51,520
Speaker 4: You got to have quality product on the floor. On

573
00:26:51,680 --> 00:26:54,719
Speaker 4: rival had quality product. Those women were hustling and winning,

574
00:26:55,160 --> 00:26:57,840
Speaker 4: and that's what you saw in World seven The second

575
00:26:57,840 --> 00:26:59,840
Speaker 4: thing is the names on the back of the jersey.

576
00:27:00,119 --> 00:27:02,439
Speaker 4: I am I introducing new names or do people know

577
00:27:02,560 --> 00:27:05,919
Speaker 4: and recognize these names? And then obviously unrivaled. You have

578
00:27:05,960 --> 00:27:09,560
Speaker 4: the top WNBB players in the world, not just then WNBA,

579
00:27:09,640 --> 00:27:13,359
Speaker 4: but world players playing and in World Sevens you have

580
00:27:13,440 --> 00:27:16,080
Speaker 4: the top clubs in the world playing in these events.

581
00:27:16,240 --> 00:27:18,560
Speaker 4: So you got the names on the back of the jerseys,

582
00:27:18,680 --> 00:27:20,800
Speaker 4: you got the product on the floor. Those are the

583
00:27:20,800 --> 00:27:23,760
Speaker 4: two most part. And then they're actually playing for real money.

584
00:27:24,400 --> 00:27:27,479
Speaker 4: So you know there was a five million dollar guyze

585
00:27:27,480 --> 00:27:30,080
Speaker 4: pool for World Sevens and these women. You know that

586
00:27:30,119 --> 00:27:33,520
Speaker 4: the champions, the San Diego NWSL team, they won two

587
00:27:33,560 --> 00:27:34,400
Speaker 4: million dollars.

588
00:27:34,800 --> 00:27:38,080
Speaker 2: Yeah, okay, not to over a weekend for hanging in Florida.

589
00:27:38,160 --> 00:27:40,520
Speaker 4: Yeah. And I love the short field. I love the

590
00:27:40,560 --> 00:27:43,040
Speaker 4: no off sides. I liked the different rules. It was

591
00:27:43,119 --> 00:27:46,359
Speaker 4: fast paced, our games, and in this day in worlds

592
00:27:46,359 --> 00:27:49,000
Speaker 4: with a tension span, sometimes you kind of need that

593
00:27:49,080 --> 00:27:50,280
Speaker 4: kind of product so well.

594
00:27:50,280 --> 00:27:52,399
Speaker 1: And that's one really cool thing about women's sports is

595
00:27:52,400 --> 00:27:54,760
Speaker 1: the door has opened because we know enough of the

596
00:27:54,800 --> 00:27:58,679
Speaker 1: players now from watching NWSL and watching WNBA that we

597
00:27:58,760 --> 00:28:01,200
Speaker 1: want to see them in these other You couldn't really

598
00:28:01,240 --> 00:28:03,840
Speaker 1: do these all star opportunities quite the same way before.

599
00:28:04,040 --> 00:28:06,400
Speaker 1: To your point, previously when you didn't know that many

600
00:28:06,400 --> 00:28:08,080
Speaker 1: of the names, they didn't know that many players. So

601
00:28:08,480 --> 00:28:10,119
Speaker 1: I want to know how you found working in the

602
00:28:10,119 --> 00:28:12,600
Speaker 1: women's sports space different from your years focused on the men,

603
00:28:12,600 --> 00:28:14,359
Speaker 1: because one thing that we talk about on this show

604
00:28:14,400 --> 00:28:17,080
Speaker 1: is that if you have let's say, an in house

605
00:28:17,200 --> 00:28:20,640
Speaker 1: marketing team or sponsorship team, and they try to walk

606
00:28:20,680 --> 00:28:23,480
Speaker 1: into these meetings and handle them exactly the same way

607
00:28:23,480 --> 00:28:27,240
Speaker 1: they do dealing with men's established one hundred year old leagues,

608
00:28:27,880 --> 00:28:30,399
Speaker 1: they'll fall flat if they want to try to promise

609
00:28:30,440 --> 00:28:33,480
Speaker 1: the same exact kind of ROI or offer up the

610
00:28:33,520 --> 00:28:35,840
Speaker 1: same potential benefits to a deal.

611
00:28:36,600 --> 00:28:39,040
Speaker 2: How have you learned on the fly very quickly.

612
00:28:39,200 --> 00:28:41,640
Speaker 1: That you're going to want to promise something different and

613
00:28:41,760 --> 00:28:44,040
Speaker 1: aim for something different when it comes to partnering with

614
00:28:44,080 --> 00:28:44,760
Speaker 1: women's leagues.

615
00:28:45,200 --> 00:28:48,160
Speaker 4: The few things that I think stand out in women's

616
00:28:48,240 --> 00:28:52,600
Speaker 4: leagues and women's sports in general and women athletes. First

617
00:28:52,640 --> 00:28:55,520
Speaker 4: of all, social media. These women have fans that follow

618
00:28:55,560 --> 00:28:58,640
Speaker 4: them prior to even doing anything, right, I mean, they

619
00:28:58,760 --> 00:29:01,240
Speaker 4: have their own following, their own own voice, their own

620
00:29:01,440 --> 00:29:05,120
Speaker 4: situation where they're doing podcasts, where they're doing influencer creativity,

621
00:29:05,640 --> 00:29:09,560
Speaker 4: and they love doing it. They earn their dollars for it, right.

622
00:29:09,680 --> 00:29:11,800
Speaker 2: Yeah, that's where most of the money comes from for women.

623
00:29:11,560 --> 00:29:16,720
Speaker 4: Out exactly exactly, And so that in itself, brands love that,

624
00:29:16,720 --> 00:29:19,920
Speaker 4: that whole opportunity to work with the athlete where you

625
00:29:20,000 --> 00:29:24,600
Speaker 4: probably don't have that. The top fifty athletes in NWSL

626
00:29:24,760 --> 00:29:27,680
Speaker 4: or in the WNBA are probably doing much more on

627
00:29:27,760 --> 00:29:31,080
Speaker 4: a social creative level than the top fifty men. Okay, sure,

628
00:29:31,280 --> 00:29:32,920
Speaker 4: and I know that for a fact, So it's not

629
00:29:33,000 --> 00:29:35,080
Speaker 4: like even a question in my mind. So the first

630
00:29:35,080 --> 00:29:39,640
Speaker 4: thing is there's social access, there's social followers. All of

631
00:29:39,640 --> 00:29:43,320
Speaker 4: that is exciting when you start working with the women's league.

632
00:29:43,440 --> 00:29:45,800
Speaker 4: The second thing is is the barrier of entry where

633
00:29:45,880 --> 00:29:50,120
Speaker 4: you have these established CPMs and sponsorship levels that have

634
00:29:50,200 --> 00:29:52,160
Speaker 4: in order to activate, you have to be here here

635
00:29:52,200 --> 00:29:54,880
Speaker 4: here and here. A lot of these leagues don't have

636
00:29:54,920 --> 00:29:57,400
Speaker 4: any barriers right now, and so you can get in

637
00:29:57,440 --> 00:30:00,000
Speaker 4: at a very very I'm not going to say cheap,

638
00:30:00,000 --> 00:30:02,880
Speaker 4: because nothing's cheap, but I would say more a better

639
00:30:03,000 --> 00:30:05,120
Speaker 4: ROI than you could with some of the men's leagues,

640
00:30:05,480 --> 00:30:08,880
Speaker 4: and the opportunities because there's you're not blocked out either,

641
00:30:09,200 --> 00:30:11,680
Speaker 4: Like you try to go in and get insurance company, well,

642
00:30:11,720 --> 00:30:14,800
Speaker 4: all State has that or State Farm has that. So

643
00:30:15,200 --> 00:30:17,880
Speaker 4: the exclusivities sometimes blocked.

644
00:30:18,040 --> 00:30:20,640
Speaker 1: There's like an official bread of the NFL, right, they've

645
00:30:20,680 --> 00:30:22,320
Speaker 1: got an official everything at this point.

646
00:30:22,400 --> 00:30:24,960
Speaker 4: And and right now you know, like you know the

647
00:30:25,200 --> 00:30:27,520
Speaker 4: you know, glam room is you know, you know it's

648
00:30:27,560 --> 00:30:29,680
Speaker 4: not available right now on arrival, but it could be

649
00:30:29,720 --> 00:30:33,479
Speaker 4: available for something else. So so there's just ways for

650
00:30:33,840 --> 00:30:37,360
Speaker 4: you know, whether it's beauty products, whether it's insurance companies,

651
00:30:37,400 --> 00:30:40,600
Speaker 4: automotive and now you're starting to see some ratings that

652
00:30:40,640 --> 00:30:44,200
Speaker 4: are very comparatible to men and what no one's really

653
00:30:44,240 --> 00:30:47,479
Speaker 4: talking about, and I think this is very key sports betting.

654
00:30:47,680 --> 00:30:50,680
Speaker 4: People are starting to bet on women's sports. And when

655
00:30:50,720 --> 00:30:53,000
Speaker 4: you bet on a sport, you're more engaged. And when

656
00:30:53,000 --> 00:30:56,720
Speaker 4: you're more engaged, guess what happens. Ratings grow, Yep, you

657
00:30:56,800 --> 00:30:59,000
Speaker 4: watch more more.

658
00:30:59,200 --> 00:31:01,480
Speaker 1: Taking the content at the shoulder, programming, all the other

659
00:31:01,520 --> 00:31:03,080
Speaker 1: things that are part of the ecosystem.

660
00:31:03,240 --> 00:31:05,040
Speaker 4: You bet, you bet on a sport, you're ninety five

661
00:31:05,080 --> 00:31:09,120
Speaker 4: percent more likely to watch. Yeah, right, Yeah, So all

662
00:31:09,160 --> 00:31:11,800
Speaker 4: these things are factoring in. And so I think the

663
00:31:11,840 --> 00:31:14,720
Speaker 4: barrier of entry the ability to get in and get

664
00:31:14,760 --> 00:31:19,000
Speaker 4: in at a reasonable level, and then watch it grow

665
00:31:19,040 --> 00:31:21,280
Speaker 4: because I think if you invest now, it's only going

666
00:31:21,320 --> 00:31:21,840
Speaker 4: to get better.

667
00:31:22,360 --> 00:31:23,600
Speaker 2: Yeah, And David, you know, it's interesting.

668
00:31:23,600 --> 00:31:25,880
Speaker 1: I remember being at ESPN years ago and there would

669
00:31:25,880 --> 00:31:28,720
Speaker 1: be these big, all hands on deck meetings talking about

670
00:31:29,200 --> 00:31:32,920
Speaker 1: various like big endeavors that the company was undertaking, or

671
00:31:33,080 --> 00:31:35,120
Speaker 1: ratings across certain things, and they would always have the

672
00:31:35,160 --> 00:31:37,400
Speaker 1: man eighteen to forty nine and that would be the

673
00:31:37,400 --> 00:31:41,200
Speaker 1: only group that they would even talk about. And one

674
00:31:41,200 --> 00:31:43,120
Speaker 1: of the things that's fascinating to me is like the

675
00:31:43,200 --> 00:31:46,320
Speaker 1: old adage of bitches be shopping is accurate and more

676
00:31:46,320 --> 00:31:49,040
Speaker 1: so than ever. And if you look at projections, women

677
00:31:49,080 --> 00:31:52,600
Speaker 1: are expected to have seventy five percent of household perse

678
00:31:52,680 --> 00:31:54,959
Speaker 1: control within the next couple of years like we have,

679
00:31:55,560 --> 00:31:58,200
Speaker 1: and are spending the money and we influence the buying

680
00:31:58,240 --> 00:32:01,840
Speaker 1: decisions of our children, of our partners. It's kind of

681
00:32:01,880 --> 00:32:05,160
Speaker 1: wild to me how we are still so antiquated in

682
00:32:05,200 --> 00:32:08,480
Speaker 1: our understanding of where the influences in terms of spending,

683
00:32:08,840 --> 00:32:10,200
Speaker 1: and we kind of make fun of it and then

684
00:32:10,200 --> 00:32:13,280
Speaker 1: don't realize that putting our marketing and sponsorship dollars behind

685
00:32:13,280 --> 00:32:15,040
Speaker 1: it would actually benefit our companies.

686
00:32:15,160 --> 00:32:18,280
Speaker 4: Yeah, you know, listen, there's facts and then there's realism, right,

687
00:32:18,720 --> 00:32:20,320
Speaker 4: I mean, you know, I also know that you know,

688
00:32:20,440 --> 00:32:23,400
Speaker 4: sixty seven percent of the you know, active support sponsors

689
00:32:23,400 --> 00:32:26,600
Speaker 4: that are in women's sports actually buy the products. That's

690
00:32:26,600 --> 00:32:29,320
Speaker 4: the other thing they actually support. If you're sponsoring a

691
00:32:29,360 --> 00:32:32,760
Speaker 4: women's team or a women's league, you're sixty seven percent

692
00:32:32,800 --> 00:32:35,320
Speaker 4: of people would want to use that product, right, So

693
00:32:35,480 --> 00:32:38,160
Speaker 4: not only are they sponding, but they actually support. So

694
00:32:38,680 --> 00:32:41,120
Speaker 4: you're right. I know that for my household, I mean

695
00:32:41,160 --> 00:32:43,840
Speaker 4: my wife, my wife's controls pretty much the purses.

696
00:32:44,240 --> 00:32:47,120
Speaker 2: But it was it was did you buy anything you're wearing?

697
00:32:47,120 --> 00:32:52,400
Speaker 4: To know? Da are you kidding me? So listen, this

698
00:32:52,640 --> 00:32:56,160
Speaker 4: is why this is a movement. Now. It's if you're

699
00:32:56,160 --> 00:32:58,520
Speaker 4: living under a rock, if you don't understand the value,

700
00:32:58,560 --> 00:33:01,120
Speaker 4: what's happening, the opportunity is the barrier of entry to

701
00:33:01,160 --> 00:33:04,000
Speaker 4: get in all of that. I mean, you know, as

702
00:33:04,000 --> 00:33:06,520
Speaker 4: I said, my agency is putting their money. We're invested

703
00:33:06,560 --> 00:33:10,560
Speaker 4: in unrivaled We do unrivaled sponsorship sales. We did, you know,

704
00:33:10,640 --> 00:33:13,920
Speaker 4: close to over twenty million dollars in sponsorship sales for

705
00:33:14,000 --> 00:33:17,360
Speaker 4: a new league World Sevens. We handled their media rights

706
00:33:17,360 --> 00:33:20,640
Speaker 4: as well. There's sponsorships. We're involved in the WCC, the

707
00:33:20,920 --> 00:33:25,239
Speaker 4: Women's Champion. So it's continuing. I haven't made an announcement yet,

708
00:33:25,280 --> 00:33:28,520
Speaker 4: but where we are going to get into the podcasting

709
00:33:28,920 --> 00:33:32,560
Speaker 4: business with a Partnerland. So we're excited about that because

710
00:33:32,600 --> 00:33:36,040
Speaker 4: and it's going to be women focused, So hopefully we'll

711
00:33:36,080 --> 00:33:38,560
Speaker 4: be competing with you and you're a great podcast. Bring

712
00:33:38,560 --> 00:33:41,280
Speaker 4: it on, David, We're bringing it on. But you have

713
00:33:41,320 --> 00:33:43,680
Speaker 4: to be involved in these in these different businesses and

714
00:33:43,720 --> 00:33:47,880
Speaker 4: these different platforms because that's where A the viewers are going,

715
00:33:48,280 --> 00:33:50,000
Speaker 4: B the brands dollars are going.

716
00:33:50,200 --> 00:33:51,880
Speaker 2: Yeah, a couple more questions for you.

717
00:33:51,800 --> 00:33:54,440
Speaker 1: You know, some people are wondering whether women's sports is

718
00:33:54,480 --> 00:33:57,480
Speaker 1: a bubble that's going to burst, but investment across multiple leagues,

719
00:33:57,520 --> 00:34:02,120
Speaker 1: increased attendance, in viewership, incredible demand for more merch and content,

720
00:34:02,200 --> 00:34:04,000
Speaker 1: things that have been lagging for so long that they're

721
00:34:04,000 --> 00:34:05,400
Speaker 1: finally catching up on It sure.

722
00:34:05,280 --> 00:34:07,440
Speaker 2: Feels like it'll last. How do you see the.

723
00:34:07,400 --> 00:34:09,480
Speaker 1: Growth potential for women's sports, and how do you think

724
00:34:09,520 --> 00:34:13,120
Speaker 1: the fragmented media landscape and the digital opportunities that mean

725
00:34:13,160 --> 00:34:16,080
Speaker 1: it doesn't always have to compete for linear television space

726
00:34:16,360 --> 00:34:18,319
Speaker 1: will allow for that growth to not.

727
00:34:18,320 --> 00:34:20,960
Speaker 2: Be stunted by a competition with what already exists.

728
00:34:21,360 --> 00:34:23,960
Speaker 4: First of all, they've been talking about the bubble bursting

729
00:34:24,000 --> 00:34:27,080
Speaker 4: in sports for I don't know forty years since I've

730
00:34:27,080 --> 00:34:28,799
Speaker 4: been in this business, and every time I've been on

731
00:34:28,840 --> 00:34:32,440
Speaker 4: any panel, I always say, I don't see a bubble bursting.

732
00:34:33,320 --> 00:34:36,839
Speaker 4: You know, sports is the last appointment viewing on television.

733
00:34:37,200 --> 00:34:38,960
Speaker 2: Launch it live watching my friends.

734
00:34:39,160 --> 00:34:42,000
Speaker 4: My line. I've said for my tire careers. Nobody watches

735
00:34:42,040 --> 00:34:44,920
Speaker 4: the super Bowl on Monday. You know, don't tell me

736
00:34:44,960 --> 00:34:47,919
Speaker 4: the score. I don't want to know. Sports is also

737
00:34:48,040 --> 00:34:51,000
Speaker 4: the ultimate drama. You don't know the outcomes. So when

738
00:34:51,080 --> 00:34:54,880
Speaker 4: you have ultimate drama appointment viewing, I don't see a

739
00:34:54,920 --> 00:34:58,040
Speaker 4: bubble bursting. Now Here's what I think is interesting. I

740
00:34:58,120 --> 00:35:04,480
Speaker 4: do believe that the actual television itself just because of

741
00:35:04,520 --> 00:35:07,839
Speaker 4: where subscribers are growing and so forth. It's getting old,

742
00:35:08,440 --> 00:35:11,000
Speaker 4: so you know, it's skewing. Oh, you know the fifty

743
00:35:11,040 --> 00:35:15,040
Speaker 4: plus if you have a cable box or broadcast television

744
00:35:15,040 --> 00:35:17,560
Speaker 4: and so forth. I do believe that there are numerous

745
00:35:17,600 --> 00:35:23,080
Speaker 4: opportunities with these ad supported destination digital platforms, and I

746
00:35:23,080 --> 00:35:25,440
Speaker 4: think that's going to continue to grow and give real opportunity.

747
00:35:25,440 --> 00:35:29,040
Speaker 4: And we just saw yesterday that YouTube went out and

748
00:35:29,040 --> 00:35:32,480
Speaker 4: got the Academy Awards, and you know, I think that's

749
00:35:32,480 --> 00:35:35,400
Speaker 4: going to be very successful. My two boys, one thirty

750
00:35:35,440 --> 00:35:37,839
Speaker 4: three and one twenty nine, haven't turned on a TV

751
00:35:38,320 --> 00:35:41,480
Speaker 4: in ten years. That doesn't mean they don't watch content.

752
00:35:41,920 --> 00:35:45,680
Speaker 4: That don't but they're just watching it very differently. And

753
00:35:45,760 --> 00:35:48,799
Speaker 4: I will tell you this from an advertising and brand perspective,

754
00:35:49,280 --> 00:35:52,560
Speaker 4: you'd rather have it be on a streaming service or

755
00:35:52,600 --> 00:35:55,719
Speaker 4: a digital platform because you can target market better. You

756
00:35:55,760 --> 00:36:00,880
Speaker 4: can actually have much more target marketing and an ROI

757
00:36:01,040 --> 00:36:01,480
Speaker 4: for your right.

758
00:36:01,680 --> 00:36:03,319
Speaker 2: All those cookies we have to agree to.

759
00:36:03,600 --> 00:36:06,160
Speaker 1: Yes, Well, tell the folks who are trying to get

760
00:36:06,200 --> 00:36:07,719
Speaker 1: to us exactly what we're watching.

761
00:36:07,440 --> 00:36:09,120
Speaker 2: For how long and what we like? Yeah, but you

762
00:36:09,120 --> 00:36:09,880
Speaker 2: know we're not watching.

763
00:36:10,000 --> 00:36:11,879
Speaker 4: Yeah, but you can you know, but you also can

764
00:36:11,880 --> 00:36:14,239
Speaker 4: sell that commercial to a million different people, right.

765
00:36:14,440 --> 00:36:17,319
Speaker 1: And now we're seeing the interactive opportunities, whether that's the

766
00:36:17,360 --> 00:36:19,920
Speaker 1: live watching via Twitch or whether it's literally click a

767
00:36:19,960 --> 00:36:21,520
Speaker 1: button in the middle of what you're watching to buy

768
00:36:21,560 --> 00:36:22,560
Speaker 1: the thing that you just saw.

769
00:36:22,640 --> 00:36:24,359
Speaker 2: Like, that's going to keep expanding and growing too.

770
00:36:24,520 --> 00:36:27,080
Speaker 4: And let's not talk about also AI. I mean, you're

771
00:36:27,080 --> 00:36:28,839
Speaker 4: going to be able to watch let's say I want

772
00:36:28,880 --> 00:36:32,040
Speaker 4: to watch an NBA game or a w NBA game

773
00:36:32,080 --> 00:36:34,799
Speaker 4: with Kevin Hart's voicing it. I could probably watch the

774
00:36:34,800 --> 00:36:37,239
Speaker 4: whole game with him announcing it. Right, They're just going

775
00:36:37,320 --> 00:36:39,960
Speaker 4: to be different, different opportunities continue.

776
00:36:39,960 --> 00:36:41,680
Speaker 2: They're going to move to a farm before we get

777
00:36:41,680 --> 00:36:42,320
Speaker 2: to that. I don't know.

778
00:36:42,360 --> 00:36:44,239
Speaker 1: I think I'm one of those old people that's like

779
00:36:44,320 --> 00:36:46,440
Speaker 1: too much change all at once, make it stop.

780
00:36:46,640 --> 00:36:48,600
Speaker 4: Well, here's the one thing that's going to happen. They'll

781
00:36:48,640 --> 00:36:51,920
Speaker 4: always be what you liked and what you remember. There's

782
00:36:51,960 --> 00:36:53,719
Speaker 4: just going to be additional options.

783
00:36:54,080 --> 00:36:56,200
Speaker 2: Yeah, I want to quickly ask you.

784
00:36:56,080 --> 00:36:58,360
Speaker 1: You know, we joke on this show about how women's

785
00:36:58,400 --> 00:37:00,880
Speaker 1: sports is talked about and can that are to beat

786
00:37:01,239 --> 00:37:04,000
Speaker 1: even though it's countless leagues and sports like we're in

787
00:37:04,080 --> 00:37:06,080
Speaker 1: charge of covering all the things. And then there's other

788
00:37:06,120 --> 00:37:08,040
Speaker 1: shows that are just the NBA or just the NFL,

789
00:37:08,080 --> 00:37:10,640
Speaker 1: but women's sports is the beat. How do you think

790
00:37:10,680 --> 00:37:14,080
Speaker 1: discussing and doing business in bulk as quote unquote women's

791
00:37:14,080 --> 00:37:16,480
Speaker 1: sports either helps or hurts the properties in the mix?

792
00:37:17,000 --> 00:37:19,880
Speaker 4: You know, that's a great question. I think it's going

793
00:37:19,920 --> 00:37:22,200
Speaker 4: to be less and less about women's sports and more

794
00:37:22,239 --> 00:37:25,239
Speaker 4: and more about property by property, because I don't think

795
00:37:25,239 --> 00:37:27,200
Speaker 4: every property is going to be successful, Like there's not

796
00:37:27,239 --> 00:37:29,759
Speaker 4: every property in men's sports are going to be successful.

797
00:37:30,160 --> 00:37:32,560
Speaker 4: I think it's going to go back to the quality

798
00:37:32,560 --> 00:37:35,000
Speaker 4: of the product on the field, the names on the

799
00:37:35,040 --> 00:37:38,880
Speaker 4: back of the jerseys, and the fan bases. And so

800
00:37:39,880 --> 00:37:42,760
Speaker 4: there are some sports I mean, I'm I'm very bullish

801
00:37:42,800 --> 00:37:45,640
Speaker 4: on women's volleyball, although I will tell you I don't

802
00:37:45,640 --> 00:37:47,280
Speaker 4: think I think there's too many.

803
00:37:47,120 --> 00:37:49,759
Speaker 2: Leagues one thousand percent, So don't I.

804
00:37:49,719 --> 00:37:52,239
Speaker 4: Think there's going to be consolidation there. But there are

805
00:37:52,280 --> 00:37:54,759
Speaker 4: certain sports. I think I think women's lacrosse is going

806
00:37:54,800 --> 00:37:58,040
Speaker 4: to have some surgeons, but how much. I mean, where's

807
00:37:58,040 --> 00:38:00,000
Speaker 4: men's across today versus everything else?

808
00:38:00,080 --> 00:38:02,799
Speaker 2: So the sport itself is not America's go.

809
00:38:02,840 --> 00:38:05,080
Speaker 4: To but but I do think there's going to be opportunity.

810
00:38:05,400 --> 00:38:07,200
Speaker 4: So you know, there are some and then there's I

811
00:38:07,200 --> 00:38:10,400
Speaker 4: even think women's hockey, you know, ice skating is going to.

812
00:38:10,440 --> 00:38:15,920
Speaker 1: Have PWHL has been growing exponentially and they hope to

813
00:38:15,960 --> 00:38:17,680
Speaker 1: have four more teams by next year, which would be

814
00:38:17,760 --> 00:38:19,439
Speaker 1: really a ton of expansion in a short time.

815
00:38:19,520 --> 00:38:22,320
Speaker 4: And they're doing a great job marketing it, and they're

816
00:38:22,400 --> 00:38:25,840
Speaker 4: understanding that you know, Canada is important, right, yes, you know,

817
00:38:26,000 --> 00:38:27,960
Speaker 4: because you know that's where hockey came from, but they

818
00:38:28,000 --> 00:38:30,239
Speaker 4: also know where to kind of go in and do

819
00:38:30,640 --> 00:38:33,680
Speaker 4: a one town exposure for the league.

820
00:38:33,719 --> 00:38:35,920
Speaker 2: Yeah, the Takeover Tour coming to Chicago this weekend.

821
00:38:36,080 --> 00:38:38,799
Speaker 4: So I just like the way they think and how

822
00:38:38,800 --> 00:38:41,319
Speaker 4: they're and how they're positioning themselves in the marketplace. So

823
00:38:41,600 --> 00:38:44,239
Speaker 4: I do believe sport by sport. I think grouping at

824
00:38:44,239 --> 00:38:46,840
Speaker 4: all women's sports. You needed that ten years ago, you

825
00:38:46,920 --> 00:38:48,879
Speaker 4: probably don't need that, you know, I think it'll become

826
00:38:48,960 --> 00:38:50,120
Speaker 4: less and less important.

827
00:38:50,160 --> 00:38:53,680
Speaker 1: All right, last question for you probably might have gotten

828
00:38:53,680 --> 00:38:55,680
Speaker 1: to this place anyway if you were still at Turner,

829
00:38:55,719 --> 00:38:57,560
Speaker 1: but maybe not because your knee deep and all the

830
00:38:57,600 --> 00:38:58,960
Speaker 1: other existing rights.

831
00:38:58,800 --> 00:39:00,879
Speaker 4: Packages definitely would have been I don't want to cut

832
00:39:00,880 --> 00:39:02,319
Speaker 4: you off, but we would have been. We would have

833
00:39:02,320 --> 00:39:03,560
Speaker 4: definitely been in women's sports.

834
00:39:03,800 --> 00:39:05,640
Speaker 1: You would have Okay, Well, what do you tell the

835
00:39:05,760 --> 00:39:09,040
Speaker 1: decision makers that are at big networks or legacy brands,

836
00:39:09,080 --> 00:39:12,080
Speaker 1: who are maybe still using antiquated data sets, maybe operating

837
00:39:12,160 --> 00:39:15,040
Speaker 1: using old fashioned ideas about demand and interest for women's sports,

838
00:39:15,080 --> 00:39:17,279
Speaker 1: maybe even just their sales team has been doing the

839
00:39:17,320 --> 00:39:19,640
Speaker 1: same thing for decades and isn't up to date. What

840
00:39:19,680 --> 00:39:22,440
Speaker 1: would you tell them about what you're seeing in this

841
00:39:22,680 --> 00:39:24,120
Speaker 1: space and the opportunity there.

842
00:39:24,400 --> 00:39:27,560
Speaker 4: I would tell them that, you know, brands are shifting

843
00:39:27,600 --> 00:39:31,520
Speaker 4: their dollars and moving towards women's sports. I think they

844
00:39:31,560 --> 00:39:34,600
Speaker 4: all know that. You know, you're starting to see the

845
00:39:34,880 --> 00:39:37,200
Speaker 4: number of hours. I mean, I think it was like

846
00:39:37,320 --> 00:39:40,880
Speaker 4: four percent of all programming was on women's sports. It's

847
00:39:40,920 --> 00:39:43,520
Speaker 4: now close to fifteen. You know, you're seeing a rise

848
00:39:43,640 --> 00:39:46,680
Speaker 4: just in the number of hours on television and on

849
00:39:46,760 --> 00:39:50,359
Speaker 4: cable and other other distribution platforms. So I think that's

850
00:39:50,360 --> 00:39:53,560
Speaker 4: going to continue to arise. So I think it's going

851
00:39:53,640 --> 00:39:56,719
Speaker 4: to happen almost naturally. I mean, the antiquated we only

852
00:39:56,760 --> 00:39:59,319
Speaker 4: buy men's sports. I don't think there's a brand or

853
00:39:59,360 --> 00:40:03,160
Speaker 4: a network or a distribution outlet that's saying that it's

854
00:40:03,160 --> 00:40:06,280
Speaker 4: almost impossible not to understand what's happening.

855
00:40:06,360 --> 00:40:09,040
Speaker 1: Well, I hope some of them are listening. I guarantee

856
00:40:09,040 --> 00:40:10,560
Speaker 1: some of them still are.

857
00:40:11,520 --> 00:40:12,959
Speaker 2: Thank you so much for the time, David.

858
00:40:12,960 --> 00:40:14,319
Speaker 1: It was great to talk to you, all right, sir,

859
00:40:14,440 --> 00:40:18,560
Speaker 1: thank you. Thanks again to David for taking the time.

860
00:40:18,719 --> 00:40:20,520
Speaker 2: We got to take another break when we come back.

861
00:40:20,560 --> 00:40:23,000
Speaker 1: It's time to engrave a new plaque to hang in

862
00:40:23,080 --> 00:40:24,360
Speaker 1: the Good Game Hall of Fame.

863
00:40:30,880 --> 00:40:31,920
Speaker 2: Welcome back, slices.

864
00:40:32,040 --> 00:40:34,080
Speaker 1: It's been a while, so we thought it was time

865
00:40:34,200 --> 00:40:36,960
Speaker 1: to enter someone else into the Good Game Hall of Fame.

866
00:40:39,440 --> 00:40:40,920
Speaker 2: Ah. Yes, the Good Game Hall of.

867
00:40:40,840 --> 00:40:43,880
Speaker 1: Fame, where we celebrate women's sports lore, the kind of

868
00:40:43,960 --> 00:40:46,799
Speaker 1: legendary stories we should all know by heart, just like

869
00:40:46,880 --> 00:40:49,640
Speaker 1: we know the stories of men's sports. We all remember

870
00:40:49,719 --> 00:40:52,360
Speaker 1: the time Chicago Bulls great Dennis Rodman wore a wedding

871
00:40:52,440 --> 00:40:55,480
Speaker 1: dress and married himself. And we're never surprised when Detroit

872
00:40:55,480 --> 00:40:57,560
Speaker 1: Red Wings fans throw a dead octopus on the ice.

873
00:40:57,880 --> 00:41:00,000
Speaker 1: That tradition began because it used to take eight victory

874
00:41:00,120 --> 00:41:02,239
Speaker 1: to win the Stanley Cup. But when it comes to

875
00:41:02,280 --> 00:41:05,040
Speaker 1: women's sports, we've got some catching up to do. So

876
00:41:05,200 --> 00:41:09,040
Speaker 1: many great stories passed in presence still untold. So grab

877
00:41:09,080 --> 00:41:11,400
Speaker 1: another plaque and find a good place on the wall,

878
00:41:11,520 --> 00:41:15,160
Speaker 1: because today we've got another inductee. Now, this one isn't

879
00:41:15,200 --> 00:41:18,920
Speaker 1: wacky and wild like a one man wedding. It's more aspirational,

880
00:41:19,000 --> 00:41:20,799
Speaker 1: the kind of story Sports Center would spend a whole

881
00:41:20,800 --> 00:41:23,279
Speaker 1: segment on if an NBA player did it. It's the

882
00:41:23,360 --> 00:41:26,480
Speaker 1: incredible story of Veronica Burton's twenty twenty five season.

883
00:41:26,680 --> 00:41:26,839
Speaker 2: Now.

884
00:41:26,840 --> 00:41:29,920
Speaker 1: Burton's first three seasons in the WNBA, two with Dallas

885
00:41:29,920 --> 00:41:32,640
Speaker 1: one with Connecticut were nothing to write home about. The

886
00:41:32,680 --> 00:41:35,560
Speaker 1: Northwestern grad never averaged more than three points per game

887
00:41:35,760 --> 00:41:38,279
Speaker 1: and never averaged more than fifteen minutes a night. She

888
00:41:38,400 --> 00:41:41,120
Speaker 1: made just one start for the Sun in twenty twenty four,

889
00:41:41,440 --> 00:41:44,520
Speaker 1: but after spending the offseason playing in the WNBL in Australia,

890
00:41:44,560 --> 00:41:47,040
Speaker 1: where she helped her team to a championship, she arrived

891
00:41:47,040 --> 00:41:50,200
Speaker 1: at Golden State Valkyries camp with a renewed confidence and

892
00:41:50,239 --> 00:41:53,760
Speaker 1: she finally got her breakout year. After helping the expansion

893
00:41:53,800 --> 00:41:56,520
Speaker 1: Valkyries to the playoffs, she was named the WNBA's most

894
00:41:56,560 --> 00:41:59,680
Speaker 1: improved player and earned a spot on the All Defensive team.

895
00:41:59,760 --> 00:42:02,640
Speaker 1: In November, she teamed up with Ali shagray Na's Hillman

896
00:42:02,680 --> 00:42:04,840
Speaker 1: and Shakira Austin to win gold in the three x

897
00:42:04,880 --> 00:42:07,640
Speaker 1: three AMERICAUP, and in early December she joined her first

898
00:42:07,680 --> 00:42:10,759
Speaker 1: Team USA training camp out at Duke University, playing alongside

899
00:42:10,800 --> 00:42:14,040
Speaker 1: the best of the best. So waived by the Wings

900
00:42:14,080 --> 00:42:16,400
Speaker 1: after the twenty twenty three season, riding the bench with

901
00:42:16,480 --> 00:42:18,440
Speaker 1: the Sun in twenty twenty four, and by the end

902
00:42:18,440 --> 00:42:22,200
Speaker 1: of twenty twenty five, she's playing with Team USA. That's

903
00:42:22,280 --> 00:42:25,280
Speaker 1: good game with Sarah Spain Hall of Fame material. Welcome

904
00:42:25,280 --> 00:42:29,920
Speaker 1: to the Hall of Veronica. We always love that you're listening,

905
00:42:29,920 --> 00:42:31,160
Speaker 1: but we want you to get in the game every

906
00:42:31,200 --> 00:42:33,399
Speaker 1: day too, So here's our good game play of the day.

907
00:42:33,840 --> 00:42:37,240
Speaker 1: Watch the Champions Classic on Saturday, featuring a doubleheader beginning

908
00:42:37,239 --> 00:42:39,400
Speaker 1: at eleven am Eastern on Fox. We'll link to the

909
00:42:39,400 --> 00:42:41,919
Speaker 1: full schedule in the show notes, and of course tune

910
00:42:41,920 --> 00:42:46,360
Speaker 1: in for Sunday's NCAA Volleyball Championship pregame and championship as well.

911
00:42:46,640 --> 00:42:49,600
Speaker 1: Also quickly wanted to shout out German slice Laura doing

912
00:42:49,640 --> 00:42:52,800
Speaker 1: her duty as German bureau chief for the show, sending

913
00:42:52,840 --> 00:42:55,799
Speaker 1: us an interesting international soccer update. She tells us that

914
00:42:55,840 --> 00:42:58,840
Speaker 1: in early December, the fourteen clubs from the frown Bundesliga,

915
00:42:58,920 --> 00:43:01,719
Speaker 1: Germany's top tier win and soccer league, have announced their

916
00:43:01,719 --> 00:43:05,880
Speaker 1: decision to split from the German Football Federation DFB and

917
00:43:05,960 --> 00:43:10,920
Speaker 1: form their own league organization, Women's Bundesliga Association. The announcement

918
00:43:10,960 --> 00:43:13,440
Speaker 1: came one day after it was announced that Germany had

919
00:43:13,480 --> 00:43:16,960
Speaker 1: won hosting rights to the flagship YUEFO Women's Euros in

920
00:43:17,000 --> 00:43:18,000
Speaker 1: twenty twenty nine.

921
00:43:18,080 --> 00:43:19,680
Speaker 2: Now, German newspaper.

922
00:43:19,239 --> 00:43:22,719
Speaker 1: Build reports that the new association claims the DFB had

923
00:43:22,719 --> 00:43:26,680
Speaker 1: made quote unquote unacceptable demands after the contracts had already

924
00:43:26,719 --> 00:43:30,120
Speaker 1: been finalized. Meantime, the DFB says it's going to continue

925
00:43:30,200 --> 00:43:32,160
Speaker 1: talks with the clubs to try to find a resolution.

926
00:43:32,600 --> 00:43:35,320
Speaker 1: Write slice Laura of the club's decision to move forward

927
00:43:35,400 --> 00:43:38,759
Speaker 1: no longer in partnership with the DFB. Quote feels like

928
00:43:38,800 --> 00:43:41,640
Speaker 1: a big bargain chip to get proper investment from the

929
00:43:41,719 --> 00:43:44,360
Speaker 1: DFB and for the clubs to get majority control of

930
00:43:44,400 --> 00:43:46,640
Speaker 1: the league because they carry most of the investment and

931
00:43:46,800 --> 00:43:50,280
Speaker 1: essentially run it day to day. My take, once again,

932
00:43:50,680 --> 00:43:54,239
Speaker 1: women have to do it themselves. End quote. We appreciate

933
00:43:54,280 --> 00:43:58,000
Speaker 1: the info and the dispatch danka or in shiba, I

934
00:43:58,040 --> 00:44:01,160
Speaker 1: think that means orange slice in German. We always love

935
00:44:01,200 --> 00:44:02,760
Speaker 1: to hear from you, so hit us up on email,

936
00:44:02,800 --> 00:44:05,440
Speaker 1: good game at wondermedianetwork dot com, or leave us a

937
00:44:05,480 --> 00:44:08,320
Speaker 1: voicemail at eight seven two two o four fifty seventy

938
00:44:08,880 --> 00:44:10,160
Speaker 1: and don't forget to subscribe.

939
00:44:10,280 --> 00:44:11,040
Speaker 2: Rate and review.

940
00:44:11,280 --> 00:44:16,440
Speaker 1: It's easy watch AI search results rating zero out of

941
00:44:16,560 --> 00:44:18,560
Speaker 1: zero confidence review.

942
00:44:19,080 --> 00:44:22,200
Speaker 2: Because Google now forces AI results to a search at

943
00:44:22,239 --> 00:44:22,640
Speaker 2: the top.

944
00:44:22,520 --> 00:44:25,120
Speaker 1: Of the page, I'll sometimes, you know, skim the responses

945
00:44:25,120 --> 00:44:28,040
Speaker 1: of our robot overlords to see just how unhinged and

946
00:44:28,080 --> 00:44:31,480
Speaker 1: inaccurate they are. Once, during the last NCAA tournament, don

947
00:44:31,520 --> 00:44:34,200
Speaker 1: Sday in South Carolina were listed by AI as having

948
00:44:34,200 --> 00:44:37,279
Speaker 1: won four national titles, with the AI helpfully telling me

949
00:44:37,320 --> 00:44:39,640
Speaker 1: further down the page that they'd won in twenty seventeen,

950
00:44:39,960 --> 00:44:42,600
Speaker 1: twenty twenty two, twenty twenty four and were likely to

951
00:44:42,640 --> 00:44:45,279
Speaker 1: win in twenty twenty five, so they just counted a

952
00:44:45,320 --> 00:44:48,640
Speaker 1: title that they hadn't yet won and didn't end up winning.

953
00:44:48,840 --> 00:44:50,239
Speaker 2: Another time, it listed.

954
00:44:49,960 --> 00:44:52,080
Speaker 1: The wrong player as the youngest on the US women's

955
00:44:52,160 --> 00:44:54,640
Speaker 1: national team. And just yesterday, when I was searching for

956
00:44:54,680 --> 00:44:56,960
Speaker 1: some of the best women's sports moments from twenty twenty five.

957
00:44:57,320 --> 00:45:00,279
Speaker 1: It served up a couple notable games and champions and

958
00:45:00,320 --> 00:45:02,920
Speaker 1: then suggested a video I should watch with the caption,

959
00:45:03,400 --> 00:45:06,080
Speaker 1: this video showcases some of the most impressive moments from

960
00:45:06,120 --> 00:45:07,640
Speaker 1: women's soccer in twenty twenty five.

961
00:45:07,800 --> 00:45:08,560
Speaker 2: The still shot of.

962
00:45:08,560 --> 00:45:11,080
Speaker 1: The video was a team of young women playing soccer,

963
00:45:11,560 --> 00:45:14,040
Speaker 1: one of them topless, and a spin through the video

964
00:45:14,200 --> 00:45:16,880
Speaker 1: showed a woman bending over to pick up a bowling

965
00:45:16,920 --> 00:45:20,040
Speaker 1: ball in a short skirt, women athletes in various states

966
00:45:20,040 --> 00:45:24,640
Speaker 1: of accidental undress, women fans streaking the field in men's sports,

967
00:45:24,760 --> 00:45:28,160
Speaker 1: not even athletes, just the fans. Were women, women fighting

968
00:45:28,200 --> 00:45:30,880
Speaker 1: each other, and of course a bunch of women tripping, falling,

969
00:45:30,880 --> 00:45:34,680
Speaker 1: and injuring themselves in a variety of sports. Definitely representative

970
00:45:34,760 --> 00:45:36,960
Speaker 1: of the very best women's sport had to offer in

971
00:45:37,000 --> 00:45:40,040
Speaker 1: twenty twenty five. AI, thank you so much for draining

972
00:45:40,080 --> 00:45:42,799
Speaker 1: the world's natural resources to provide me with that most

973
00:45:42,840 --> 00:45:47,440
Speaker 1: excellent of insight. Get bent now it's your turn, y'all,

974
00:45:47,640 --> 00:45:50,120
Speaker 1: rate and review. Thanks for listening, See you next week.

975
00:45:50,360 --> 00:45:52,520
Speaker 1: Good game, David, good game, Veronica.

976
00:45:53,040 --> 00:45:55,240
Speaker 2: Fuck you people who say Christmas shopping.

977
00:45:55,280 --> 00:45:59,359
Speaker 1: On December nineteenth is last Minute No, It's definitely all

978
00:45:59,440 --> 00:45:59,719
Speaker 1: part of.

979
00:45:59,680 --> 00:46:03,279
Speaker 2: The play Good.

980
00:46:03,280 --> 00:46:05,920
Speaker 1: Game with Sarah Spain is an iHeart women's sports production

981
00:46:06,040 --> 00:46:08,880
Speaker 1: in partnership with Deep Blue Sports and Entertainment. You can

982
00:46:08,920 --> 00:46:11,520
Speaker 1: find us on the iHeartRadio app, Apple Podcasts, or.

983
00:46:11,520 --> 00:46:12,879
Speaker 2: Wherever you get your podcasts.

984
00:46:13,040 --> 00:46:16,400
Speaker 1: Production by Wonder Media Network, our producers are alex Azzie,

985
00:46:16,520 --> 00:46:20,480
Speaker 1: Grace Lynch, Taylor Williamson, and Lucy Jones. Our executive producers

986
00:46:20,520 --> 00:46:23,880
Speaker 1: are Christina Everett, Jesse Katz, Jenny Kaplan and Emily Rudder.

987
00:46:24,200 --> 00:46:27,560
Speaker 1: Our editors are Emily Rutter, Britney Martinez and Gianna Palmer.

988
00:46:27,840 --> 00:46:31,480
Speaker 1: Production assistants from Avery Loftus and I'm Your Host Sarah

989
00:46:31,520 --> 00:46:31,840
Speaker 1: Spain