WEBVTT - Starting Your Own Business

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<v Speaker 1>What up?

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<v Speaker 2>Y'all, Welcome to your favorite podcast, Cheeky's and Chill. I

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<v Speaker 2>am so happy to speak to you guys to give

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<v Speaker 2>you some info on business because April is financial literacy month.

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<v Speaker 2>So I wanted to take this opportunity to dive deep

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<v Speaker 2>into something I get asked about a lot. People ask

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<v Speaker 2>me all the time, Cheeky's, I want to start my

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<v Speaker 2>own business.

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<v Speaker 1>How do I go about it? What did you do?

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<v Speaker 2>So that is what this episode is going to be about.

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<v Speaker 2>So I hope that you guys enjoy it and you

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<v Speaker 2>learn a thing or two. Okay, So my very first

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<v Speaker 2>business was called blow Me Dry, and it was a

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<v Speaker 2>dry bar. I'm sure a lot of you guys are

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<v Speaker 2>familiar with the dry bar, and I did get the

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<v Speaker 2>idea from them because I loved going to the dry

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<v Speaker 2>bar myself and I love the fact that it was like, oh,

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<v Speaker 2>you go into the salon, you get your hair wash,

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<v Speaker 2>you get it blow dried, and then you don't have

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<v Speaker 2>to wash it for a few days. I was like,

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<v Speaker 2>you know now what I want my own business. And

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<v Speaker 2>I had saved up some money from like reality shows

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<v Speaker 2>that we were doing, and I had always helped my

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<v Speaker 2>mom with her businesses like helping her start the genes

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<v Speaker 2>and the perfume and the makeup line and her skincare,

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<v Speaker 2>and I was the one moving everything forward. I was

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<v Speaker 2>kind of like, Okay, now it's my time to invest

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<v Speaker 2>in something. And I will be honest. It wasn't as

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<v Speaker 2>successful as I would have liked. And I say this.

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<v Speaker 2>I've shared this quite a bit on the podcast, and

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<v Speaker 2>I'm okay with saying that now. During that time, it

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<v Speaker 2>was very difficult because it's my very first business and

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<v Speaker 2>I wanted it to be successful, and I was like,

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<v Speaker 2>I tried my very very best. But then I learned

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<v Speaker 2>the beauty behind failure. And I think that that is

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<v Speaker 2>something that I want you guys to learn. If anything

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<v Speaker 2>from this podcast, is that it's okay to fail, because

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<v Speaker 2>failing also makes you grow, It makes you wiser, it

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<v Speaker 2>makes you understand that it's okay to make mistakes, it's

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<v Speaker 2>okay to fall on your face. It's all about how

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<v Speaker 2>you get back up okay, and giving yourself that grace

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<v Speaker 2>of saying, Okay, I fell on my face. It didn't

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<v Speaker 2>work out, but at least you tried it. At least

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<v Speaker 2>you took the risk. At least you took that leap

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<v Speaker 2>of faith to say I'm going to try this and

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<v Speaker 2>I'm not going to let fear paralyze me from growing.

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<v Speaker 2>Hopefully it is successful. Hopefully you have your blow you know,

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<v Speaker 2>blow me dry. That name my mom helped me come

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<v Speaker 2>up with. By the way, blow me dry, you know,

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<v Speaker 2>you know, it's kind of like go listen thil like

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<v Speaker 2>it had like a little double meaning there. But anyways,

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<v Speaker 2>maybe yours will work out, and I hope it does.

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<v Speaker 2>But for me, I'm that type of person that not anymore.

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<v Speaker 2>I was that learned things a hard way and I

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<v Speaker 2>needed to go through that very tough lesson in order

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<v Speaker 2>to appreciate everything that was to come later, you know.

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<v Speaker 2>So anyways, I open the business because I love everything beauty.

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<v Speaker 2>That's just been me since I can remember, since I

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<v Speaker 2>was fourteen, I was like, oh my god. I was

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<v Speaker 2>the girl that would just watch the girls on TV

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<v Speaker 2>and like how they did their makeup, and I wanted

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<v Speaker 2>to know why their skin was so flawless. And I

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<v Speaker 2>just loved anything and everything you know, beauty, the beauty industry,

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<v Speaker 2>and so blow Me Dry was a way of like

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<v Speaker 2>me just tapping into that industry and also not only

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<v Speaker 2>just going into a place where you can get beautiful

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<v Speaker 2>and feel beautiful, but I wanted you to leave with

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<v Speaker 2>some knowledge. So there was always I've always been into

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<v Speaker 2>quotes and phrases, and I had them all over the

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<v Speaker 2>walls and the restroom everywhere. So anywhere that you sat

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<v Speaker 2>down to get your hair done or your makeup don

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<v Speaker 2>because we also did makeup, there was a quote. Because

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<v Speaker 2>that's always been so important to me. I always knew

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<v Speaker 2>that I had a mission and anything that I was

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<v Speaker 2>going to do, whether it be skincare, makeup, my blow

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<v Speaker 2>dry bar, anything, there was always going to be a

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<v Speaker 2>positive message, so that I always had very very clear.

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<v Speaker 2>What I didn't have clear was that it was very important.

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<v Speaker 2>There's a saying in Spanish cal which means if you

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<v Speaker 2>have a store, you have to If not, you need

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<v Speaker 2>to sell it. The circumstances were so crazy for me.

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<v Speaker 2>I opened up this blow dry bar, this beauty salon,

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<v Speaker 2>and mind you, we didn't do color. It was like,

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<v Speaker 2>no mess, no fuss, just plush. That was like our

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<v Speaker 2>whole slogan, No mess, no fuss, no plush. It was

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<v Speaker 2>just get in there, get your hair washed. You can,

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<v Speaker 2>you know, get like a mask, a hair mess you

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<v Speaker 2>can get your makeup done, but there wasn't any like

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<v Speaker 2>hair color and dyes and all that stuff. So anyways, oh,

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<v Speaker 2>it's taking me back. This whole thing is taking me back.

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<v Speaker 2>It was like so cute. It's a beautiful time in

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<v Speaker 2>my life, but also a very hard time. So anyways,

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<v Speaker 2>I opened it up in twenty twelve, and that's when

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<v Speaker 2>I had just moved out of my mom's house and

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<v Speaker 2>I was like, Okay, I'm gonna do this. I was

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<v Speaker 2>doing it more now, if I'm really honest with myself,

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<v Speaker 2>I was doing it more to make my mom proud,

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<v Speaker 2>to show her I can do this. I don't necessarily

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<v Speaker 2>need your name. And I know that's going to sound

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<v Speaker 2>really bad. I've explained it many times on the podcast,

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<v Speaker 2>but I wanted Blow Me Dry to stand on its

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<v Speaker 2>own and not necessarily put it in a Latin community

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<v Speaker 2>because people were going to go because it was they

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<v Speaker 2>knew I was my mom's daughter, and I really wanted

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<v Speaker 2>it to just stand on its own, so for me,

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<v Speaker 2>I didn't have my ducks. I guess in a row,

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<v Speaker 2>I was doing it for not the right reasons. Yes,

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<v Speaker 2>I wanted my own business. That was the right reason. Yes,

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<v Speaker 2>I love the beauty industry. That was a great, you

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<v Speaker 2>know reason, But the foundation wasn't really because I truly, truly,

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<v Speaker 2>like wanted to do this for the rest of my life.

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<v Speaker 2>It was more of like, Okay, I have this option,

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<v Speaker 2>I love this. But it was more, I think, to

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<v Speaker 2>prove a point to my mom. And I think that's

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<v Speaker 2>probably why it didn't work out. Because when I opened it,

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<v Speaker 2>it took a while to open it. I spent a

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<v Speaker 2>lot of unnecessary money. Now I can look back and say, hey,

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<v Speaker 2>I could have saved a lot more money on the fixtures.

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<v Speaker 1>You know.

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<v Speaker 2>I didn't necessarily need that expensive flooring or those expensive chairs.

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<v Speaker 1>You know.

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<v Speaker 2>I wanted it to look very, very nice because in

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<v Speaker 2>the area that I was in.

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<v Speaker 1>But I could have.

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<v Speaker 2>Done it in a much inexpensive way. I guess I

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<v Speaker 2>could have bargain shopped. There's so many different things, and

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<v Speaker 2>if you go to a lot of these shops unless

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<v Speaker 2>you've already you're a franchise and you have the money

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<v Speaker 2>and the money's coming in and you can go ahead

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<v Speaker 2>and fluff it up. I fluffed it up going straight in.

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<v Speaker 2>I put in a lot of money before even opening it,

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<v Speaker 2>and that's where I went wrong, you know, And I

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<v Speaker 2>did everything the legal way, and I remember my mom

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<v Speaker 2>telling me, You're like, why are you doing that? Why

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<v Speaker 2>do you need permits? And I'm like, well, Mom, that's

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<v Speaker 2>the legal that's the right way to do things. But

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<v Speaker 2>she was a first to tell me like, no, you don't.

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<v Speaker 2>You're fine. You don't need to get all these permits.

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<v Speaker 2>It takes too long. It's very expensive. Mind you, that's

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<v Speaker 2>something I'll leave in your hands.

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<v Speaker 1>Again. I had to learn all of this.

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<v Speaker 2>I had to go through it, and I don't regret

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<v Speaker 2>it because it helped me learn and grow and what

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<v Speaker 2>to do and not.

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<v Speaker 1>To do right.

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<v Speaker 2>So anyways, for me, it was that it was I

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<v Speaker 2>did the permits, I did the construction. I spent way

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<v Speaker 2>too much money on building versus saving some of that

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<v Speaker 2>money that I had saved up for this business for

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<v Speaker 2>a rainy day. Because there are a lot of rainy days. Okay,

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<v Speaker 2>four years of rainy ass days, rainy, thunderstorm, you guys, cloudy.

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<v Speaker 1>It was just it was a lot.

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<v Speaker 2>Anyways, So that's the first thing, the first mistake I

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<v Speaker 2>feel that I made spending too much money on making

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<v Speaker 2>it look pretty. And also I wasn't a hairstylist myself.

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<v Speaker 2>Maybe I should have gone to cosmetology school and learn

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<v Speaker 2>how to like because I couldn't work on people because

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<v Speaker 2>I didn't have my license, so I couldn't sit at

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<v Speaker 2>a chair myself or stant at a chair and do

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<v Speaker 2>the services myself. So in reality, like I had to

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<v Speaker 2>be there to run the place and pay myself versus

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<v Speaker 2>me standing behind a chair doing services. And then that

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<v Speaker 2>way I have my own income coming through, you know,

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<v Speaker 2>not necessarily just relying on the other estheticians or because

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<v Speaker 2>we also did facials at a facial room anyways, so

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<v Speaker 2>that was another thing, you know that I was like, damn,

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<v Speaker 2>I wish I I at least could have been wanted

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<v Speaker 2>to do the services myself because that was going to

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<v Speaker 2>make me more money. But anyway, so when I opened it,

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<v Speaker 2>let's go back and kind of like jumping back and forth,

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<v Speaker 2>but hopefully it's all making sense. So when I opened it,

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<v Speaker 2>it was twenty twelve. I had just moved out. I

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<v Speaker 2>put my heart and soul into this place. It took

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<v Speaker 2>a while to open it. Construction permits, all that stuff,

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<v Speaker 2>it took a lot longer.

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<v Speaker 1>Finally we opened it.

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<v Speaker 2>I got that hug and those words, miha, I'm so

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<v Speaker 2>proud of you from my mom. She was just like

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<v Speaker 2>an all. I did not let her see the place.

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<v Speaker 2>And she lived down the street from where. You know,

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<v Speaker 2>it was Insino in Ncino, California, and there's a lot

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<v Speaker 2>of like it's a Caucasian community, Caucasian Armenian community in anyway,

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<v Speaker 2>So she was down the street. She lived down the street,

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<v Speaker 2>but I never let her stop by. I was like, no, no, no, no,

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<v Speaker 2>I don't want you to see it into the grand opening.

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<v Speaker 2>So I got that gratification for me. It was like,

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<v Speaker 2>oh my gosh, she's happy, she's proud of me. Like

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<v Speaker 2>everything she taught me, everything I learned in you know,

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<v Speaker 2>jen Rivedra University or the Hard Knock of Life University,

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<v Speaker 2>it all like you can see it, you know. And

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<v Speaker 2>I got that satisfaction and that stamp of approval from

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<v Speaker 2>my mom, and that made me feel really good. But

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<v Speaker 2>then my mom and I have a fallout. I'm in

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<v Speaker 2>like this deep depression. I couldn't go. I had to

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<v Speaker 2>hire someone. I was supposed to be the manager, the

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<v Speaker 2>general manager, but I couldn't. I was just physically emotionally distraught.

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<v Speaker 2>I was just in a really bad place, so I

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<v Speaker 2>needed to hire someone. She was very expensive, and just

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<v Speaker 2>think about it, I'm like, damn, it could have been

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<v Speaker 2>very successful, but shit happen.

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<v Speaker 1>So anyways, I you know, I hired this girl. She

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<v Speaker 1>was amazing.

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<v Speaker 2>Her name was Olivia. Shout out to her if she

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<v Speaker 2>ever here's my podcast or whatever. She was awesome. She

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<v Speaker 2>ran the place, but she since she was she had

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<v Speaker 2>a lot of experience.

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<v Speaker 1>She cost me a lot, but she was worth every

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<v Speaker 1>penny anyway.

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<v Speaker 2>So a lot of what I was supposed to make

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<v Speaker 2>to kind of, you know, keep the overhead going everything,

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<v Speaker 2>keep the place running, it was.

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<v Speaker 1>To her because I couldn't.

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<v Speaker 2>Then my mom passes away a few months later, and

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<v Speaker 2>then I really couldn't be there, So mind you, I

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<v Speaker 2>opened this I started this place in twenty eleven, finally

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<v Speaker 2>opened it in twenty twelve. So many things happen in

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<v Speaker 2>twenty twelve. My mom passes away to in twenty twelve.

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<v Speaker 2>Then my siblings, the little ones, Johnny and Janica. Johnny

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<v Speaker 2>was eleven, Janica was fifteen.

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<v Speaker 1>They needed me.

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<v Speaker 2>I couldn't be there, so Olivia finally quit on me.

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<v Speaker 2>She's just like, you know, this isn't working out. A

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<v Speaker 2>lot of people aren't coming in. All this stuff happened,

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<v Speaker 2>you guys, and I still kept it open for four years.

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<v Speaker 2>My numbers were read the entire time any money that

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<v Speaker 2>I got, because it was my ego, it was my

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<v Speaker 2>pride and joy. It was my first business. I kept

0:10:39.880 --> 0:10:46.480
<v Speaker 2>it open for all the wrong reasons. And the reason

0:10:46.520 --> 0:10:49.240
<v Speaker 2>I speak about this is because I want you guys

0:10:49.240 --> 0:10:52.000
<v Speaker 2>to learn from my mistakes. We have to learn when

0:10:52.080 --> 0:10:55.200
<v Speaker 2>to say I have to let this go. As much

0:10:55.200 --> 0:10:57.320
<v Speaker 2>as it hurts me, I have to let this go.

0:10:57.440 --> 0:10:59.360
<v Speaker 2>We have to know when to walk away. And I

0:10:59.520 --> 0:11:02.400
<v Speaker 2>didn't like it was my ego, that's all I could say.

0:11:02.520 --> 0:11:04.319
<v Speaker 2>And I wanted to be there for my siblings and

0:11:04.360 --> 0:11:06.000
<v Speaker 2>they needed me. I had to take them to school

0:11:06.040 --> 0:11:09.120
<v Speaker 2>like I would stop by, but I couldn't be there.

0:11:09.240 --> 0:11:13.000
<v Speaker 2>I couldn't tend to my business the way I should have.

0:11:13.600 --> 0:11:17.920
<v Speaker 2>When Olivia left. Then I hired friends. So I hired

0:11:17.920 --> 0:11:19.480
<v Speaker 2>one of my friends, one of my best friend's. Her

0:11:19.520 --> 0:11:21.920
<v Speaker 2>name is Julie, and she did an amazing job and

0:11:22.120 --> 0:11:23.760
<v Speaker 2>she ran it for a while and then she was

0:11:23.800 --> 0:11:25.720
<v Speaker 2>just like, Okay, I gotta go too. And then another

0:11:25.760 --> 0:11:28.760
<v Speaker 2>friend of mine, Ellen, stepped in and she helped me

0:11:29.280 --> 0:11:31.440
<v Speaker 2>and we were just always in red, you guys, and

0:11:31.720 --> 0:11:34.719
<v Speaker 2>it was just it was crazy. So finally, after four years,

0:11:34.760 --> 0:11:36.040
<v Speaker 2>I was like, I have to stop this.

0:11:36.040 --> 0:11:39.000
<v Speaker 1>This has to stop. I need to just stop the bleeding.

0:11:39.600 --> 0:11:42.400
<v Speaker 2>As much as I cried the day that we closed,

0:11:42.520 --> 0:11:46.800
<v Speaker 2>because again, imagine, my savings was all in the flooring

0:11:47.520 --> 0:11:50.400
<v Speaker 2>and in the beautiful furniture and in the painted walls

0:11:50.400 --> 0:11:52.920
<v Speaker 2>and in all these fixtures and upgrades that I made

0:11:52.960 --> 0:11:55.840
<v Speaker 2>to this place, I was like, oh my gosh, I

0:11:55.960 --> 0:11:59.720
<v Speaker 2>have nothing to my name once again, and it hurt me.

0:11:59.760 --> 0:12:01.080
<v Speaker 1>But and after as soon as.

0:12:01.000 --> 0:12:03.360
<v Speaker 2>I closed the doors, I could breathe, and I was like,

0:12:03.559 --> 0:12:07.720
<v Speaker 2>oh my goodness, I have my life back, because the

0:12:07.800 --> 0:12:12.040
<v Speaker 2>stress was insane. How I did it the grace of God,

0:12:12.240 --> 0:12:15.960
<v Speaker 2>I have no idea, because then that's when I was like, okay,

0:12:15.960 --> 0:12:16.880
<v Speaker 2>I don't have my business.

0:12:16.920 --> 0:12:17.720
<v Speaker 1>I have to let this go.

0:12:18.400 --> 0:12:21.200
<v Speaker 2>I was just starting my music career, and of course

0:12:21.480 --> 0:12:24.880
<v Speaker 2>music and the way I started, you know, I always

0:12:24.920 --> 0:12:28.280
<v Speaker 2>say this, I started ass backwards because I just jumped

0:12:28.320 --> 0:12:30.400
<v Speaker 2>into that too. I mean, I'm glad I didn't give

0:12:30.480 --> 0:12:33.280
<v Speaker 2>up and we're here and things are working out amazing.

0:12:33.320 --> 0:12:36.600
<v Speaker 2>But it was a very slow start. So I had

0:12:36.679 --> 0:12:39.080
<v Speaker 2>to figure out how am I going to make ends meet?

0:12:39.120 --> 0:12:41.920
<v Speaker 2>How am I going to work? A lot of things happen,

0:12:42.000 --> 0:12:45.360
<v Speaker 2>I save more money, and I just knew. I was like, Okay,

0:12:45.480 --> 0:12:48.200
<v Speaker 2>now I really have to get my shit together in

0:12:48.280 --> 0:12:49.360
<v Speaker 2>order to find my way.

0:12:49.440 --> 0:12:50.640
<v Speaker 1>I need to find.

0:12:50.440 --> 0:12:54.320
<v Speaker 2>Out who I am, what I really want, what really

0:12:54.400 --> 0:12:57.960
<v Speaker 2>makes me happy, what is my passion? Because I think

0:12:58.000 --> 0:13:02.479
<v Speaker 2>that once you have that in line, that makes everything

0:13:02.520 --> 0:13:06.440
<v Speaker 2>else just run a lot smoother and you do things

0:13:06.520 --> 0:13:10.400
<v Speaker 2>with love. And again with Blow Me Dry, I knew

0:13:10.440 --> 0:13:13.640
<v Speaker 2>I loved the beauty industry, but I wasn't someone in

0:13:13.679 --> 0:13:16.800
<v Speaker 2>the beauty industry. I wasn't a actual cosmatologist or a

0:13:16.800 --> 0:13:19.640
<v Speaker 2>stetician myself. I went to a ctitition school but couldn't

0:13:19.640 --> 0:13:23.240
<v Speaker 2>finish it. It's a whole other story years before. But

0:13:23.960 --> 0:13:26.920
<v Speaker 2>this is what brings me to the businesses that I

0:13:26.920 --> 0:13:29.720
<v Speaker 2>have now. And the very first business that I invested

0:13:29.720 --> 0:13:32.960
<v Speaker 2>in a little bit after Blow Me Dry was my

0:13:33.080 --> 0:13:36.280
<v Speaker 2>skincare and I had saved up a little bit of money,

0:13:36.440 --> 0:13:40.319
<v Speaker 2>wasn't a lot, and I knew I love skincare. I've

0:13:40.320 --> 0:13:42.720
<v Speaker 2>been using skincare since I was sixteen. This is something

0:13:42.880 --> 0:13:45.120
<v Speaker 2>that I went to a Stetitian School for three for

0:13:45.200 --> 0:13:47.480
<v Speaker 2>three months. Didn't finish the six months, but I did

0:13:47.480 --> 0:13:49.640
<v Speaker 2>three and I learned a lot. But I already knew

0:13:49.679 --> 0:13:51.719
<v Speaker 2>that I loved skincare and this is something I can

0:13:51.800 --> 0:13:55.720
<v Speaker 2>stand behind. And you know, in twenty twelve, social media

0:13:55.840 --> 0:13:57.720
<v Speaker 2>we only had Twitter then, you know what I mean.

0:13:57.800 --> 0:14:00.839
<v Speaker 2>And I think like Facebook maybe or my speed, I

0:14:00.840 --> 0:14:03.880
<v Speaker 2>don't remember, but a social media wasn't what it is now.

0:14:04.440 --> 0:14:07.040
<v Speaker 2>When I started my skincare was in like twenty fifteen,

0:14:07.080 --> 0:14:09.960
<v Speaker 2>twenty sixteen, like now it's okay, Instagram and like it

0:14:10.000 --> 0:14:12.920
<v Speaker 2>was just a little bit more out there. And I

0:14:12.920 --> 0:14:15.600
<v Speaker 2>got myself a business partner because I knew financially, I

0:14:15.640 --> 0:14:18.120
<v Speaker 2>was like, I don't think I can do this myself,

0:14:18.559 --> 0:14:21.520
<v Speaker 2>and I needed someone that had been in the industry

0:14:21.880 --> 0:14:23.920
<v Speaker 2>for a long time. And that's how I had my

0:14:23.960 --> 0:14:27.520
<v Speaker 2>business partner, Judy Castro. I started off with her because

0:14:27.560 --> 0:14:30.760
<v Speaker 2>she started doing like my facials and she has an

0:14:30.760 --> 0:14:32.960
<v Speaker 2>aesthetic spaw and I started going to her aesthetic spa

0:14:33.080 --> 0:14:35.760
<v Speaker 2>in Corona. She's still in Corona actually, so when we

0:14:35.800 --> 0:14:38.000
<v Speaker 2>lived out in Orco. That's how I met her. We

0:14:38.080 --> 0:14:40.760
<v Speaker 2>became cool and then we got to talking and I

0:14:40.760 --> 0:14:42.600
<v Speaker 2>was like, I want my own skincare line, and it

0:14:42.640 --> 0:14:46.680
<v Speaker 2>was Diamond Skincare. Now it's be flawless, but that's how

0:14:47.080 --> 0:14:49.560
<v Speaker 2>it started, and I just knew, Okay, what is my passion?

0:14:49.600 --> 0:14:51.680
<v Speaker 2>It is important you guys, if you want to start

0:14:51.680 --> 0:14:53.920
<v Speaker 2>your own business, it has to be a passion. It

0:14:54.000 --> 0:14:57.280
<v Speaker 2>has to be something that you're totally into. In my opinion,

0:14:57.320 --> 0:14:59.400
<v Speaker 2>at least there are people that are like, Okay, whatever,

0:14:59.400 --> 0:15:00.400
<v Speaker 2>this is just gonna make me money.

0:15:00.440 --> 0:15:02.120
<v Speaker 1>I'm gonna do what I gotta do. For me.

0:15:02.280 --> 0:15:07.000
<v Speaker 2>What has worked out for me Janee for Cheeky's is loving,

0:15:07.160 --> 0:15:10.360
<v Speaker 2>absolutely loving what I'm doing because since I'm the one

0:15:10.440 --> 0:15:13.720
<v Speaker 2>selling it on social media or when I talk to people,

0:15:13.800 --> 0:15:16.720
<v Speaker 2>you can just see how my face lights up with

0:15:17.000 --> 0:15:19.800
<v Speaker 2>my products, the things that I stand behind, the things

0:15:19.800 --> 0:15:22.840
<v Speaker 2>that have my name, my image, because it's important to

0:15:22.840 --> 0:15:26.680
<v Speaker 2>have that connection. It's important that if you're speaking about it,

0:15:26.760 --> 0:15:28.720
<v Speaker 2>what comes from the heart. Reach is a heart people

0:15:28.760 --> 0:15:31.320
<v Speaker 2>feel that. People aren't dumb, people like see it, people

0:15:31.360 --> 0:15:35.400
<v Speaker 2>feel it, and that's why, in my opinion, it's important

0:15:35.400 --> 0:15:38.480
<v Speaker 2>that you are passionate because that's how you're going to

0:15:38.520 --> 0:15:40.480
<v Speaker 2>be able to wake up every day and be excited

0:15:40.560 --> 0:15:43.920
<v Speaker 2>about what you're doing. Yes, money is important. Absolutely, you

0:15:43.960 --> 0:15:47.920
<v Speaker 2>need money to make money. Yes, nowadays it all depends.

0:15:47.920 --> 0:15:50.920
<v Speaker 2>If you're buying things overseas, yes, they're gonna you're gonna

0:15:50.920 --> 0:15:52.520
<v Speaker 2>have to buy a lot of it, which requires a

0:15:52.560 --> 0:15:55.600
<v Speaker 2>lot of money. But if you're keeping it in the States,

0:15:56.000 --> 0:15:58.920
<v Speaker 2>you can just buy a little bit, small quantities, small

0:15:58.920 --> 0:16:01.800
<v Speaker 2>minimums as to there and not think, Okay, I'm going

0:16:01.840 --> 0:16:05.400
<v Speaker 2>to become a millionaire, like it's about just making for me.

0:16:05.520 --> 0:16:08.400
<v Speaker 2>It's like making your money back plus a little bit more,

0:16:08.960 --> 0:16:10.760
<v Speaker 2>instead of looking at it as oh my god, this

0:16:10.920 --> 0:16:15.360
<v Speaker 2>is going to like make me I can retire Like, No,

0:16:15.480 --> 0:16:17.800
<v Speaker 2>it takes a while to get there, and be patient

0:16:17.920 --> 0:16:20.640
<v Speaker 2>because in any business that you open, or any business

0:16:20.680 --> 0:16:24.200
<v Speaker 2>that you start, it takes at least two years one

0:16:24.240 --> 0:16:26.960
<v Speaker 2>if you're lucky, for things to start flowing, to get

0:16:26.960 --> 0:16:28.680
<v Speaker 2>your money back, to see your investment.

0:16:29.080 --> 0:16:30.800
<v Speaker 1>It takes a while. So you have to be patient.

0:16:30.880 --> 0:16:33.040
<v Speaker 2>So I would suggest keep your job, if you have

0:16:33.120 --> 0:16:35.000
<v Speaker 2>a nine to five or you have whatever type of

0:16:35.040 --> 0:16:37.520
<v Speaker 2>job you have, while you start your.

0:16:37.360 --> 0:16:40.280
<v Speaker 1>Business and save. And this is what we talk about.

0:16:40.320 --> 0:16:42.160
<v Speaker 2>It doesn't have to be a lot of You could

0:16:42.200 --> 0:16:43.920
<v Speaker 2>just say, hey, I'm going to give myself two years

0:16:43.960 --> 0:16:45.880
<v Speaker 2>to save because on the third year I want to

0:16:45.880 --> 0:16:46.520
<v Speaker 2>start my business.

0:16:46.560 --> 0:16:48.040
<v Speaker 1>I'm going to start from every paycheck.

0:16:48.320 --> 0:16:51.240
<v Speaker 2>I'm going to say fifty one hundred dollars whatever it

0:16:51.280 --> 0:16:53.560
<v Speaker 2>is that you can every month, from every paycheck, every

0:16:53.800 --> 0:16:56.200
<v Speaker 2>fifteen days, put that money to the side and pretend

0:16:56.200 --> 0:16:58.800
<v Speaker 2>that it does not exist, because that is for your

0:16:58.800 --> 0:17:01.680
<v Speaker 2>business or for rainy day if something happens and you

0:17:01.720 --> 0:17:03.600
<v Speaker 2>need that money. Either way, we should be saving money

0:17:03.640 --> 0:17:06.040
<v Speaker 2>because it is important because we never know what's gonna happen,

0:17:06.200 --> 0:17:08.280
<v Speaker 2>you know, So if you want to start your own business,

0:17:08.400 --> 0:17:11.000
<v Speaker 2>that is one thing that I would suggest start saving

0:17:11.119 --> 0:17:13.440
<v Speaker 2>and give yourself a plan. It could be anything.

0:17:13.480 --> 0:17:14.320
<v Speaker 1>Now with social media.

0:17:14.359 --> 0:17:16.240
<v Speaker 2>With the power of social media, you guys, you don't

0:17:16.240 --> 0:17:19.560
<v Speaker 2>even have to be a super famous person or come

0:17:19.560 --> 0:17:22.959
<v Speaker 2>from a super famous family. You can honestly do it

0:17:23.040 --> 0:17:26.720
<v Speaker 2>with the power of marketing and knowing that if you

0:17:26.800 --> 0:17:30.080
<v Speaker 2>don't have a famous background or you're not in the

0:17:30.119 --> 0:17:33.400
<v Speaker 2>limelight per se, know that you're gonna need to save

0:17:33.440 --> 0:17:35.840
<v Speaker 2>some money to boost your posts.

0:17:36.400 --> 0:17:37.000
<v Speaker 1>To know that.

0:17:37.040 --> 0:17:39.160
<v Speaker 2>Okay, if I'm gonna post on Facebook or I'm gonna

0:17:39.160 --> 0:17:42.040
<v Speaker 2>post on TikTok, there's way of boosting your posts or

0:17:42.080 --> 0:17:45.880
<v Speaker 2>your business so that you reach the demographic that you're

0:17:45.920 --> 0:17:49.040
<v Speaker 2>looking for, whether it be the beauty industry or the

0:17:49.080 --> 0:17:53.160
<v Speaker 2>food industry or whatever it may be. There are categories

0:17:53.200 --> 0:17:57.040
<v Speaker 2>and ways of promoting your business to certain regions in

0:17:57.080 --> 0:18:00.680
<v Speaker 2>the country, to a certain demographic, to a certain age group,

0:18:00.800 --> 0:18:02.760
<v Speaker 2>Like there's a whole way of doing that so that

0:18:02.840 --> 0:18:05.640
<v Speaker 2>you make sure that Okay, it could be one hundred bucks,

0:18:05.640 --> 0:18:07.800
<v Speaker 2>two hundred bucks, five hundred dollars. It all depends on

0:18:07.840 --> 0:18:10.440
<v Speaker 2>the reach that you want. You can start off slow

0:18:10.480 --> 0:18:13.280
<v Speaker 2>and then little by little, you know, widen your horizons.

0:18:13.680 --> 0:18:15.680
<v Speaker 2>But you have to know it's going to take some time.

0:18:15.720 --> 0:18:17.520
<v Speaker 2>It's going to take a little bit of investment. Maybe

0:18:17.520 --> 0:18:18.640
<v Speaker 2>for a little bit you're not going to be able

0:18:18.680 --> 0:18:21.800
<v Speaker 2>to pay yourself because it's all going towards marketing in

0:18:21.880 --> 0:18:25.639
<v Speaker 2>order to make your business grow, Like you need to

0:18:25.720 --> 0:18:27.679
<v Speaker 2>know all of these things going in And this is

0:18:27.920 --> 0:18:29.680
<v Speaker 2>the hard truth. Unless you just go in and you're

0:18:29.760 --> 0:18:32.520
<v Speaker 2>just like a big bang and it's like super successful.

0:18:32.760 --> 0:18:35.880
<v Speaker 2>But also with that, I prefer and that's how it's

0:18:35.880 --> 0:18:38.119
<v Speaker 2>gone in my career and my you know, as a

0:18:38.320 --> 0:18:41.879
<v Speaker 2>as a singer, it's been a slow uphill battle, and

0:18:41.920 --> 0:18:44.800
<v Speaker 2>I prefer it that way. I personally prefer to go

0:18:45.240 --> 0:18:48.879
<v Speaker 2>little by little, steady versus it going like a big boom,

0:18:49.200 --> 0:18:52.520
<v Speaker 2>because it's not how you get there, how long it

0:18:52.520 --> 0:18:54.359
<v Speaker 2>takes you to get there, it's how long you could

0:18:54.400 --> 0:18:59.440
<v Speaker 2>sustain yourself when you get there. So for me, I'm like, okay,

0:18:59.480 --> 0:19:01.560
<v Speaker 2>let me take my time, let me savor this, let

0:19:01.640 --> 0:19:05.040
<v Speaker 2>me enjoy this little by little. It helps me appreciate

0:19:05.160 --> 0:19:08.560
<v Speaker 2>things more when it's just steady uphill versus it just

0:19:08.640 --> 0:19:09.520
<v Speaker 2>going super quick.

0:19:10.000 --> 0:19:11.679
<v Speaker 1>I hope and I pray that if.

0:19:11.560 --> 0:19:14.000
<v Speaker 2>Whatever business you guys want to start, it's a super fuck,

0:19:14.040 --> 0:19:15.840
<v Speaker 2>it's a banger. It's a bang, and you make a

0:19:15.840 --> 0:19:18.920
<v Speaker 2>lot of money. But also know to save, like it's

0:19:18.960 --> 0:19:22.600
<v Speaker 2>important to save money, you guys, especially in the economy

0:19:22.600 --> 0:19:26.480
<v Speaker 2>that we're in, just to finish this first part. Be patient,

0:19:27.320 --> 0:19:31.600
<v Speaker 2>understand that it might take some time, save money, invest

0:19:31.640 --> 0:19:34.399
<v Speaker 2>in marketing, invest in your business for it to grow,

0:19:35.200 --> 0:19:38.359
<v Speaker 2>to continue growing, because marketing is the biggest thing and

0:19:38.400 --> 0:19:41.639
<v Speaker 2>it's the most expensive part of owning your own business.

0:19:41.680 --> 0:19:43.639
<v Speaker 2>But it's okay because that's what's going to make it

0:19:43.680 --> 0:19:47.320
<v Speaker 2>obviously grow. And if what you're selling, you're absolutely passionate

0:19:47.359 --> 0:19:50.560
<v Speaker 2>about and you're selling something great, something that you believe in,

0:19:51.440 --> 0:19:54.040
<v Speaker 2>then your clientele is going to feel that and they're

0:19:54.080 --> 0:19:57.719
<v Speaker 2>going to keep coming. You're going to have recurring clients, customers,

0:19:57.960 --> 0:19:59.320
<v Speaker 2>you know what I mean. And that's what you want

0:19:59.400 --> 0:20:02.000
<v Speaker 2>the people that by once, you want them to continue buying.

0:20:02.080 --> 0:20:03.840
<v Speaker 2>So you want to make sure that you're selling something

0:20:04.000 --> 0:20:07.359
<v Speaker 2>good quality. For me, it's important that not just because

0:20:07.359 --> 0:20:09.119
<v Speaker 2>it has my name and I think it's going to

0:20:09.200 --> 0:20:11.520
<v Speaker 2>sell that's all it needs. Like for me, it's like, no,

0:20:11.600 --> 0:20:13.920
<v Speaker 2>I want to give people quality products at a very

0:20:13.920 --> 0:20:17.600
<v Speaker 2>good price because I'm always thinking of people's financial situations

0:20:17.760 --> 0:20:19.919
<v Speaker 2>and I put myself in people's shoes and for me,

0:20:20.080 --> 0:20:23.200
<v Speaker 2>that's my personal thing. Like I'm not trying to take

0:20:23.200 --> 0:20:25.880
<v Speaker 2>advantage in any way. I want to make sure people

0:20:25.920 --> 0:20:27.880
<v Speaker 2>fall in love with the things that I'm selling because

0:20:27.880 --> 0:20:31.200
<v Speaker 2>I'm super passionate about it. And it's not just about

0:20:31.240 --> 0:20:33.520
<v Speaker 2>making a quick buck for me, it's just it's not

0:20:34.000 --> 0:20:36.600
<v Speaker 2>I believe in like having integrity in that way, and

0:20:36.640 --> 0:20:39.840
<v Speaker 2>that's a huge thing for me, something that is important

0:20:39.880 --> 0:20:41.000
<v Speaker 2>to me because I want to be able to sleep

0:20:41.040 --> 0:20:43.720
<v Speaker 2>at night. So I hope that you guys have those

0:20:43.760 --> 0:20:47.560
<v Speaker 2>same values and see it that way before starting a business.

0:20:47.640 --> 0:20:55.120
<v Speaker 2>That's just my own personal advice. So now let's get

0:20:55.119 --> 0:20:57.640
<v Speaker 2>into like the nitty gritty of it. For blow me dry,

0:20:57.960 --> 0:21:01.400
<v Speaker 2>I started a corporation. I started a corporation, and under

0:21:01.440 --> 0:21:04.960
<v Speaker 2>that corporation, I did a DBA okay, which is a

0:21:05.000 --> 0:21:07.520
<v Speaker 2>business under So it's like, you know, your corporation, or

0:21:07.560 --> 0:21:09.879
<v Speaker 2>it could be an LLC, which a lot of people

0:21:09.960 --> 0:21:14.920
<v Speaker 2>recommend LLC's because they stand on their own and once

0:21:14.960 --> 0:21:18.280
<v Speaker 2>you pass away, like no one's liable. It just you

0:21:18.320 --> 0:21:20.000
<v Speaker 2>know what I mean, Like a corporation does the same thing.

0:21:20.040 --> 0:21:22.080
<v Speaker 2>I went through legal Zoom, you guys, I learned everything

0:21:22.119 --> 0:21:24.439
<v Speaker 2>through legal Zoom. I didn't have the money at that

0:21:24.560 --> 0:21:27.159
<v Speaker 2>time or the extra money to get an attorney and

0:21:27.200 --> 0:21:29.439
<v Speaker 2>for an attorney to explain everything to me. I just

0:21:29.600 --> 0:21:32.880
<v Speaker 2>googled everything. I googled it, I did my own research.

0:21:32.920 --> 0:21:35.480
<v Speaker 2>I went to legal Zoom. I started all myself, and

0:21:35.720 --> 0:21:38.719
<v Speaker 2>it was fairly a quick process.

0:21:38.280 --> 0:21:39.600
<v Speaker 1>And pretty straight to the point.

0:21:39.960 --> 0:21:42.840
<v Speaker 2>But I do recommend you opening up an LC or

0:21:42.960 --> 0:21:46.280
<v Speaker 2>corporation and escorp is what I've always used because it

0:21:46.359 --> 0:21:52.080
<v Speaker 2>also helps with taxes. It also protects your personal assets,

0:21:52.400 --> 0:21:54.639
<v Speaker 2>so the business kind of stands on its own. I

0:21:54.720 --> 0:21:58.560
<v Speaker 2>do recommend your business having its own EI number because

0:21:58.600 --> 0:22:02.280
<v Speaker 2>again that protects you your personal assets, and from there

0:22:02.320 --> 0:22:05.040
<v Speaker 2>you can eventually start paying yourself. The business can start

0:22:05.080 --> 0:22:08.320
<v Speaker 2>paying you, and everything's kind of separate. And your business,

0:22:08.600 --> 0:22:12.000
<v Speaker 2>you know, files taxes and you file your personal taxes,

0:22:12.040 --> 0:22:13.600
<v Speaker 2>and everything is kind of separated.

0:22:13.720 --> 0:22:14.440
<v Speaker 1>It's still yours.

0:22:14.440 --> 0:22:17.399
<v Speaker 2>The business is still yours, but it becomes its own identity.

0:22:17.440 --> 0:22:20.240
<v Speaker 2>It's like its own Social Security number, is an IEA

0:22:20.359 --> 0:22:22.600
<v Speaker 2>number for your business. It's kind of like the way

0:22:22.640 --> 0:22:24.560
<v Speaker 2>to look at it, you know. And I choose to

0:22:24.600 --> 0:22:27.040
<v Speaker 2>have business partners because I want to focus on my music.

0:22:27.359 --> 0:22:29.600
<v Speaker 2>And it works out for me and I can focus

0:22:29.640 --> 0:22:31.359
<v Speaker 2>and I can still tap in and make sure that

0:22:31.400 --> 0:22:33.600
<v Speaker 2>everything is like ran through me, but I don't have

0:22:33.720 --> 0:22:35.800
<v Speaker 2>to again because I learned to blow me dry that

0:22:35.840 --> 0:22:37.720
<v Speaker 2>I'm like, if I'm not there one hundred percent, it's

0:22:37.720 --> 0:22:40.399
<v Speaker 2>going to be very very hard for it to be successful.

0:22:40.440 --> 0:22:42.399
<v Speaker 2>So I need someone that does a lot of the

0:22:42.480 --> 0:22:45.399
<v Speaker 2>legwork while I'm doing my thing. So if I'm growing

0:22:45.440 --> 0:22:48.800
<v Speaker 2>as cheeky as the artist, then my businesses grow and

0:22:48.840 --> 0:22:51.119
<v Speaker 2>they benefit because I'm doing my thing. But I also

0:22:51.160 --> 0:22:54.160
<v Speaker 2>have a person that I can trust that works for me. Now,

0:22:54.160 --> 0:22:56.720
<v Speaker 2>if you have the time, or you have a spouse

0:22:56.840 --> 0:22:58.880
<v Speaker 2>or a best friend, or you want to do it yourself,

0:22:59.160 --> 0:23:03.440
<v Speaker 2>as long as your paperwork and everything, that's one thing

0:23:03.480 --> 0:23:06.439
<v Speaker 2>I'm so annal you guys about filing taxes. I don't

0:23:06.640 --> 0:23:09.040
<v Speaker 2>want to deal with Uncle Sam and I don't want

0:23:09.080 --> 0:23:10.680
<v Speaker 2>to have issues, and I don't want to be audited.

0:23:10.720 --> 0:23:14.960
<v Speaker 2>So I am a paper person. I save all the receipts,

0:23:15.000 --> 0:23:17.240
<v Speaker 2>I save all invoices. I save it for just in

0:23:17.359 --> 0:23:20.600
<v Speaker 2>case I have files you guys, since I don't know

0:23:20.600 --> 0:23:22.879
<v Speaker 2>two thousand and nine that are in my storage. I

0:23:22.960 --> 0:23:26.000
<v Speaker 2>save everything because I was just taught that way and

0:23:26.040 --> 0:23:28.240
<v Speaker 2>it's very old school, I guess. And there are other

0:23:28.240 --> 0:23:30.200
<v Speaker 2>ways now to do it better. And now my assistant,

0:23:30.240 --> 0:23:33.200
<v Speaker 2>my no assistant's helping me with condensing everything and putting

0:23:33.200 --> 0:23:36.160
<v Speaker 2>things on like you know, the computer and scanning stuff.

0:23:36.600 --> 0:23:38.800
<v Speaker 2>I'm still like very old school because I'm very like

0:23:38.840 --> 0:23:41.000
<v Speaker 2>I like tangible things. I want to feel the paper.

0:23:41.040 --> 0:23:42.840
<v Speaker 2>I want to know that's just who I am. But anyways,

0:23:42.880 --> 0:23:45.719
<v Speaker 2>going back to the whole thing, so it all depends

0:23:45.760 --> 0:23:49.040
<v Speaker 2>I do. It's important file your taxes. You don't want

0:23:49.040 --> 0:23:51.359
<v Speaker 2>to get screwed, you guys, because they will come if

0:23:51.440 --> 0:23:53.199
<v Speaker 2>you don't pay your taxes, they will come into your

0:23:53.240 --> 0:23:57.000
<v Speaker 2>account and not ask for your permission, and Uncle Sam

0:23:57.119 --> 0:24:00.760
<v Speaker 2>will take what belongs to him, even if it's yours.

0:24:00.880 --> 0:24:02.399
<v Speaker 2>They won't even ask you. You'll go look at your

0:24:02.400 --> 0:24:04.920
<v Speaker 2>account and you're like, where did my money go? Well,

0:24:05.240 --> 0:24:06.840
<v Speaker 2>you didn't pay your taxes, so they'll come into your

0:24:06.880 --> 0:24:08.960
<v Speaker 2>bank account and they can do that and there's nothing

0:24:08.960 --> 0:24:10.880
<v Speaker 2>that you can do about it. So it is important

0:24:10.880 --> 0:24:13.320
<v Speaker 2>that you have all of that situated and you can

0:24:13.320 --> 0:24:14.639
<v Speaker 2>do it quarterly, or you can do it at the

0:24:14.720 --> 0:24:16.760
<v Speaker 2>end of the year, whatever works out for you. With

0:24:16.840 --> 0:24:19.080
<v Speaker 2>some of my business partners, we do it quarterly, like

0:24:19.119 --> 0:24:23.119
<v Speaker 2>with Vanessa Sanchez Planteita's a haircare line with we do

0:24:23.160 --> 0:24:25.240
<v Speaker 2>it quarterly. We sit down every quarter, we go through

0:24:25.280 --> 0:24:27.280
<v Speaker 2>our numbers, and that's how we do it. You know,

0:24:27.400 --> 0:24:30.840
<v Speaker 2>a bookkeeper is super important. If in the beginning you

0:24:30.880 --> 0:24:34.199
<v Speaker 2>can't afford someone to do your bookkeeping, you do it yourself.

0:24:34.240 --> 0:24:36.280
<v Speaker 2>But it is important that you save every document that

0:24:36.359 --> 0:24:38.800
<v Speaker 2>if you you know now you don't really need a

0:24:38.800 --> 0:24:40.560
<v Speaker 2>location the way I had to blow me dry, a

0:24:40.560 --> 0:24:45.280
<v Speaker 2>physical place to go. Now everything is online. Now everything

0:24:45.320 --> 0:24:47.399
<v Speaker 2>is e commerce, you know what I mean. So you

0:24:47.440 --> 0:24:50.000
<v Speaker 2>don't really need a lot of paperwork. But whatever paperwork

0:24:50.080 --> 0:24:53.879
<v Speaker 2>you have, save it, scan it, whatever works best for you.

0:24:53.920 --> 0:24:56.400
<v Speaker 2>But have that so you can go back and dot

0:24:56.440 --> 0:24:58.439
<v Speaker 2>your eyes and cross your t's and make sure that

0:24:58.480 --> 0:25:01.520
<v Speaker 2>all that is taken care of, because because you don't

0:25:01.840 --> 0:25:03.840
<v Speaker 2>want to screw anyone, and you don't want to get screwed,

0:25:03.920 --> 0:25:06.320
<v Speaker 2>especially with no lube and without your permission, you guys.

0:25:06.359 --> 0:25:10.000
<v Speaker 2>So with that being said, to your taxes, and I

0:25:10.040 --> 0:25:13.280
<v Speaker 2>recommend that you do get your EIA number. If you

0:25:13.320 --> 0:25:16.000
<v Speaker 2>can do it yourself, great, if you get an attorney.

0:25:16.000 --> 0:25:17.560
<v Speaker 2>Now I get an attorney. Now I have an attorney

0:25:17.600 --> 0:25:19.800
<v Speaker 2>that helps me with it. But back then, guys, I

0:25:19.840 --> 0:25:22.879
<v Speaker 2>had to learn myself. I did all my research. Again,

0:25:23.320 --> 0:25:25.679
<v Speaker 2>legal Zoom is not paying me. Just FYI, but this

0:25:25.840 --> 0:25:28.400
<v Speaker 2>is the truth. I use legal Zoom and it worked

0:25:28.400 --> 0:25:30.760
<v Speaker 2>out for me. I'm not saying I recommend it or not.

0:25:30.800 --> 0:25:32.960
<v Speaker 2>I'm just letting you know that is what I did

0:25:33.200 --> 0:25:36.879
<v Speaker 2>and it was fine. Well, with all that being said,

0:25:37.400 --> 0:25:41.200
<v Speaker 2>let's you know fast forward to today. Today. I have

0:25:41.880 --> 0:25:45.760
<v Speaker 2>I have a few businesses and they are yes e

0:25:45.800 --> 0:25:49.840
<v Speaker 2>commerce and businesses that I absolutely love very much. I'm

0:25:49.880 --> 0:25:53.520
<v Speaker 2>super passionate about, but I have learned not to get

0:25:53.560 --> 0:25:57.320
<v Speaker 2>too emotionally tied to any of them. And I know

0:25:57.400 --> 0:26:01.920
<v Speaker 2>that might sound a little weird, because I absolutely love

0:26:01.960 --> 0:26:05.840
<v Speaker 2>my skincare. I love the hair care, I love the nutrition,

0:26:06.560 --> 0:26:08.399
<v Speaker 2>I love the shape where these are all things that

0:26:08.440 --> 0:26:10.920
<v Speaker 2>I use every single day that I'm super passionate about.

0:26:10.920 --> 0:26:13.359
<v Speaker 2>That I stand one hundred and ten percent behind. But

0:26:13.720 --> 0:26:17.400
<v Speaker 2>I also had a makeup line and it was Beflawless Cosmetics.

0:26:17.400 --> 0:26:19.840
<v Speaker 2>Some of you might remember I literally just closed it,

0:26:20.040 --> 0:26:22.240
<v Speaker 2>I don't know, less than two years ago. It was

0:26:22.359 --> 0:26:24.600
<v Speaker 2>very hard for me, but I sat down and spoke

0:26:24.640 --> 0:26:27.520
<v Speaker 2>to Judy, who is also my business partner for the skincare,

0:26:27.960 --> 0:26:30.320
<v Speaker 2>and I said, you know what, I see this from

0:26:30.359 --> 0:26:32.720
<v Speaker 2>the outside looking in, and as much as I love

0:26:32.880 --> 0:26:36.479
<v Speaker 2>the cosmetics, I have to be honest with myself and

0:26:36.560 --> 0:26:41.600
<v Speaker 2>with you. I'm not as passionate for the makeup as

0:26:41.720 --> 0:26:44.800
<v Speaker 2>much as I am for the skincare anymore. I want

0:26:44.800 --> 0:26:48.359
<v Speaker 2>to focus more on skincare. And also, the makeup industry

0:26:48.480 --> 0:26:51.960
<v Speaker 2>is oversaturated and I don't have the energy to really

0:26:51.960 --> 0:26:55.840
<v Speaker 2>compete and I'd rather just focus on this. And it

0:26:56.000 --> 0:27:00.000
<v Speaker 2>was a discussion, and I have a very amazing business partner,

0:27:00.160 --> 0:27:02.920
<v Speaker 2>Judy's awesome shout out to her. She was very respectful

0:27:02.960 --> 0:27:05.080
<v Speaker 2>and she said, okay, I don't necessarily agree because she

0:27:05.119 --> 0:27:07.239
<v Speaker 2>loves makeup. She's like, you use it every day you

0:27:07.280 --> 0:27:09.280
<v Speaker 2>have your shows. Like I'm like yeah. I was like,

0:27:09.320 --> 0:27:11.879
<v Speaker 2>but something's telling me I just need to close it,

0:27:11.880 --> 0:27:14.359
<v Speaker 2>and I went with that instinct. I was like, okay,

0:27:14.520 --> 0:27:16.800
<v Speaker 2>I this is my gut feeling. I can't ignore this

0:27:16.840 --> 0:27:19.760
<v Speaker 2>gut feeling. This is what it's telling me. And it

0:27:19.840 --> 0:27:23.480
<v Speaker 2>hurt me very much, but I let it go and

0:27:23.560 --> 0:27:25.320
<v Speaker 2>I was like, I was okay with it walking away.

0:27:25.359 --> 0:27:27.200
<v Speaker 2>I didn't cry, didn't cry this time like I did

0:27:27.240 --> 0:27:29.000
<v Speaker 2>with Boe Dry. I just said, Okay, thank you so

0:27:29.160 --> 0:27:33.040
<v Speaker 2>much cosmetics makeup industry for what you did. I'm so grateful,

0:27:33.160 --> 0:27:34.920
<v Speaker 2>but I'm going to stick to the skincare and that's

0:27:34.920 --> 0:27:36.840
<v Speaker 2>what I've been doing. And I think the key to

0:27:36.880 --> 0:27:40.120
<v Speaker 2>my success because all of my businesses, I can honestly

0:27:40.160 --> 0:27:44.280
<v Speaker 2>tell you, thank God, have been very successful. I think

0:27:44.320 --> 0:27:47.159
<v Speaker 2>partially yes, because I have a platform, which I'm very

0:27:47.240 --> 0:27:50.440
<v Speaker 2>grateful for, you know, social media and ways of being

0:27:50.520 --> 0:27:54.040
<v Speaker 2>able to like promote it. I also have amazing business partners,

0:27:54.320 --> 0:27:56.960
<v Speaker 2>but I've always been very true to myself. Since my

0:27:57.080 --> 0:28:00.520
<v Speaker 2>experience with my first business, I've learned to listen to

0:28:00.560 --> 0:28:03.320
<v Speaker 2>that gut feeling, to that instinct to hey, am I

0:28:03.400 --> 0:28:06.720
<v Speaker 2>passionate about this? I do a heart check and I'm like, Okay,

0:28:06.960 --> 0:28:09.320
<v Speaker 2>is this coming from my heart? Is this something I'm

0:28:09.320 --> 0:28:11.679
<v Speaker 2>passionate about? Does this make me excited? To go on

0:28:11.720 --> 0:28:14.159
<v Speaker 2>social media I'm promoted, or to talk to someone on

0:28:14.200 --> 0:28:16.320
<v Speaker 2>the street, someone that may not even know who Cheeky's is,

0:28:16.720 --> 0:28:19.520
<v Speaker 2>about my skincare, or when people ask me, oh my god,

0:28:19.600 --> 0:28:21.359
<v Speaker 2>you smell so good, what is it. I'm like, oh, Raina,

0:28:21.400 --> 0:28:23.400
<v Speaker 2>it's my perfume. And it's like it's someone that doesn't

0:28:23.440 --> 0:28:24.800
<v Speaker 2>even know who I am. And I get a lot

0:28:24.800 --> 0:28:26.960
<v Speaker 2>of compliments on it and I'm selling it. But because

0:28:26.960 --> 0:28:29.080
<v Speaker 2>I'm like, this is something I absolutely love, so I

0:28:29.119 --> 0:28:31.400
<v Speaker 2>always do that heart check of like, is my heart

0:28:31.400 --> 0:28:33.359
<v Speaker 2>in the right place? Am I doing this for the

0:28:33.440 --> 0:28:37.080
<v Speaker 2>right reasons? Yes, of course we want to make money. Yes,

0:28:37.119 --> 0:28:39.280
<v Speaker 2>of course we want to make ends meet. That is important,

0:28:39.320 --> 0:28:42.200
<v Speaker 2>But for me, it's important to be super passionate about

0:28:42.240 --> 0:28:44.400
<v Speaker 2>what you're doing and what you're selling and be able

0:28:44.440 --> 0:28:48.080
<v Speaker 2>to stand behind it one hundred percent. So I think

0:28:48.120 --> 0:28:50.800
<v Speaker 2>that has helped me a lot because I'm a person

0:28:50.840 --> 0:28:54.640
<v Speaker 2>that wears my emotions on my sleeve, and you can

0:28:54.680 --> 0:28:56.760
<v Speaker 2>tell if I'm having a bad day or I'm super happy,

0:28:56.880 --> 0:28:59.240
<v Speaker 2>or I'm able to sell it. Like there are times

0:28:59.280 --> 0:29:01.320
<v Speaker 2>when I need to post something but I'm just not

0:29:01.400 --> 0:29:03.840
<v Speaker 2>in the right state of mind, and I'm like, okay,

0:29:04.200 --> 0:29:06.040
<v Speaker 2>and yes, I'm a businesswoman and I should just like

0:29:06.040 --> 0:29:08.520
<v Speaker 2>put my emotions to the side, absolutely, but there are

0:29:08.600 --> 0:29:10.360
<v Speaker 2>days where I'm like, I'm the person selling it.

0:29:10.400 --> 0:29:11.160
<v Speaker 1>I'm the billboard.

0:29:11.400 --> 0:29:13.120
<v Speaker 2>So if I am just not in the right place

0:29:13.120 --> 0:29:15.560
<v Speaker 2>and be able to like give my product what it

0:29:15.640 --> 0:29:18.360
<v Speaker 2>deserves in order to sell it, then I'm just gonna say,

0:29:18.360 --> 0:29:19.560
<v Speaker 2>you know what, I'm not going to do it today,

0:29:19.560 --> 0:29:23.120
<v Speaker 2>I'll do it tomorrow. And I've learned to just respect myself,

0:29:23.280 --> 0:29:26.720
<v Speaker 2>respect my my businesses, my products, and do it when

0:29:26.760 --> 0:29:29.080
<v Speaker 2>i'm like one hundred percent where I'm like, okay, good now,

0:29:29.120 --> 0:29:30.840
<v Speaker 2>I can give it and i can attack it, you

0:29:30.840 --> 0:29:32.800
<v Speaker 2>know what I mean. But when I say, don't be

0:29:32.840 --> 0:29:37.960
<v Speaker 2>emotionally so fixated on like I'm gonna make this work

0:29:38.000 --> 0:29:41.360
<v Speaker 2>no matter what. Yess, that's great. To a certain extent.

0:29:41.440 --> 0:29:43.480
<v Speaker 2>You have to know again when to walk away and

0:29:43.480 --> 0:29:46.000
<v Speaker 2>when to say, you know what, this isn't working. I

0:29:46.120 --> 0:29:48.480
<v Speaker 2>tried it, and I'm proud of myself for trying this.

0:29:48.640 --> 0:29:50.200
<v Speaker 2>I'm gonna go ahead and put it on the table

0:29:50.200 --> 0:29:52.000
<v Speaker 2>for now and I'm going to move on to something else.

0:29:52.400 --> 0:29:55.240
<v Speaker 2>I can come back to it later. Like you need to,

0:29:55.360 --> 0:29:58.360
<v Speaker 2>like just listen to your heart, to your mind, use

0:29:58.400 --> 0:30:01.200
<v Speaker 2>your logical mind, and find that balance between.

0:30:01.040 --> 0:30:03.160
<v Speaker 1>Your mind and your heart.

0:30:03.400 --> 0:30:06.680
<v Speaker 2>You know, and I know it might not make too

0:30:06.760 --> 0:30:09.520
<v Speaker 2>much sense, but hopefully it does. And again I always

0:30:09.520 --> 0:30:12.240
<v Speaker 2>say this easier said than done, but try to find

0:30:12.240 --> 0:30:13.120
<v Speaker 2>that balance, guys.

0:30:13.880 --> 0:30:17.400
<v Speaker 1>So the conclusion of this.

0:30:17.840 --> 0:30:21.960
<v Speaker 2>Episode is having and owning your own business is a

0:30:22.000 --> 0:30:24.880
<v Speaker 2>beautiful thing. It's either for you or it's not for you.

0:30:24.920 --> 0:30:26.320
<v Speaker 2>There are people that are like, Okay, I want to

0:30:26.320 --> 0:30:27.040
<v Speaker 2>be my own boss.

0:30:27.080 --> 0:30:27.520
<v Speaker 1>I love it.

0:30:27.600 --> 0:30:29.440
<v Speaker 2>Or there are people that are like, hey, i'd rather

0:30:29.480 --> 0:30:34.200
<v Speaker 2>have a boss. I'm better at accomplishing tasks. And that's fine.

0:30:34.400 --> 0:30:37.239
<v Speaker 2>It's really just figuring that out, you know, knowing that

0:30:37.280 --> 0:30:41.040
<v Speaker 2>there will be moments of feeling overwhelmed, of feeling like damn,

0:30:41.040 --> 0:30:44.040
<v Speaker 2>this isn't working, but try to pick yourself up, be patient,

0:30:44.680 --> 0:30:46.800
<v Speaker 2>listen to this episode. When you're feeling like that, remind

0:30:46.840 --> 0:30:48.440
<v Speaker 2>yourself that it's okay, it's just a moment.

0:30:48.760 --> 0:30:51.040
<v Speaker 1>We'll get there. Knowing when to walk away.

0:30:51.200 --> 0:30:54.600
<v Speaker 2>It's all listening, figuring it out, studying what you're doing,

0:30:55.000 --> 0:30:58.280
<v Speaker 2>always learning more about what it is that you're selling, growing,

0:30:58.400 --> 0:31:01.960
<v Speaker 2>being willing to grow. But anyways, guys, I'm going to

0:31:02.000 --> 0:31:05.440
<v Speaker 2>cut it here, and I hope that you enjoyed this episode.

0:31:05.600 --> 0:31:08.120
<v Speaker 2>I hope that you you learned a thing or two

0:31:08.240 --> 0:31:12.320
<v Speaker 2>or three. And I'm grateful. I'm grateful for for you

0:31:12.880 --> 0:31:15.360
<v Speaker 2>tapping in and listening to Cheeky's and Chill and being

0:31:15.400 --> 0:31:19.040
<v Speaker 2>a part of this community where we're just here to

0:31:19.200 --> 0:31:22.640
<v Speaker 2>just make each other better. So thank you for giving

0:31:22.680 --> 0:31:25.800
<v Speaker 2>me the opportunity to speak to you and hopefully to

0:31:25.840 --> 0:31:29.040
<v Speaker 2>your soul. And I love you guys very much. And

0:31:29.160 --> 0:31:31.600
<v Speaker 2>I will catch you on the next episode of Cheeky's

0:31:31.600 --> 0:31:35.000
<v Speaker 2>and Chill. Okay, and make sure you tell your friend

0:31:35.000 --> 0:31:37.520
<v Speaker 2>and your mom and your cousin and everyone else about

0:31:37.560 --> 0:31:39.640
<v Speaker 2>this episode. Anyone that you know will benefit from it.

0:31:39.680 --> 0:31:39.920
<v Speaker 1>Okay.

0:31:40.240 --> 0:31:51.600
<v Speaker 2>Basks in episode besos, do you need advice on love, relationships, health?

0:31:51.880 --> 0:31:54.640
<v Speaker 2>Emas I'm so excited to share with you that my

0:31:54.760 --> 0:31:57.680
<v Speaker 2>Cheekys and Chill podcast will have an extra episode drop

0:31:57.760 --> 0:32:01.360
<v Speaker 2>each week. I'll be answering all all your questions. Just

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<v Speaker 2>leave me a voice message. All you have to do

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<v Speaker 2>is go to speak pipe dot com, slash Cheeky's and

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<v Speaker 2>Chill Podcasts and record your questions.

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<v Speaker 1>I can't wait to hear from you.

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<v Speaker 2>This is a production of iHeartRadio and the Micudura podcast Network.

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<v Speaker 2>Follow us on Instagram at Michael Dura Podcasts and follow

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<v Speaker 2>me Cheeky's That's c h i q U i s.

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<v Speaker 2>For more podcasts from iHeart, visit the iHeartRadio app, Apple Podcasts,

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<v Speaker 2>or wherever you listen to your favorite podcast