1 00:00:06,440 --> 00:00:06,800 Speaker 1: What up? 2 00:00:06,880 --> 00:00:11,040 Speaker 2: Y'all, Welcome to your favorite podcast, Cheeky's and Chill. I 3 00:00:11,080 --> 00:00:14,760 Speaker 2: am so happy to speak to you guys to give 4 00:00:14,800 --> 00:00:21,319 Speaker 2: you some info on business because April is financial literacy month. 5 00:00:21,640 --> 00:00:23,759 Speaker 2: So I wanted to take this opportunity to dive deep 6 00:00:23,760 --> 00:00:26,720 Speaker 2: into something I get asked about a lot. People ask 7 00:00:26,760 --> 00:00:28,360 Speaker 2: me all the time, Cheeky's, I want to start my 8 00:00:28,360 --> 00:00:28,960 Speaker 2: own business. 9 00:00:29,120 --> 00:00:32,240 Speaker 1: How do I go about it? What did you do? 10 00:00:32,680 --> 00:00:36,159 Speaker 2: So that is what this episode is going to be about. 11 00:00:36,280 --> 00:00:37,960 Speaker 2: So I hope that you guys enjoy it and you 12 00:00:38,080 --> 00:00:40,680 Speaker 2: learn a thing or two. Okay, So my very first 13 00:00:40,720 --> 00:00:44,320 Speaker 2: business was called blow Me Dry, and it was a 14 00:00:44,400 --> 00:00:46,599 Speaker 2: dry bar. I'm sure a lot of you guys are 15 00:00:46,640 --> 00:00:49,559 Speaker 2: familiar with the dry bar, and I did get the 16 00:00:49,640 --> 00:00:53,240 Speaker 2: idea from them because I loved going to the dry 17 00:00:53,240 --> 00:00:55,400 Speaker 2: bar myself and I love the fact that it was like, oh, 18 00:00:55,440 --> 00:00:57,120 Speaker 2: you go into the salon, you get your hair wash, 19 00:00:57,120 --> 00:00:58,560 Speaker 2: you get it blow dried, and then you don't have 20 00:00:58,600 --> 00:00:59,800 Speaker 2: to wash it for a few days. I was like, 21 00:00:59,800 --> 00:01:02,040 Speaker 2: you know now what I want my own business. And 22 00:01:02,280 --> 00:01:04,880 Speaker 2: I had saved up some money from like reality shows 23 00:01:04,880 --> 00:01:07,760 Speaker 2: that we were doing, and I had always helped my 24 00:01:07,840 --> 00:01:11,480 Speaker 2: mom with her businesses like helping her start the genes 25 00:01:11,560 --> 00:01:13,959 Speaker 2: and the perfume and the makeup line and her skincare, 26 00:01:14,319 --> 00:01:17,720 Speaker 2: and I was the one moving everything forward. I was 27 00:01:17,840 --> 00:01:20,440 Speaker 2: kind of like, Okay, now it's my time to invest 28 00:01:20,480 --> 00:01:23,000 Speaker 2: in something. And I will be honest. It wasn't as 29 00:01:23,000 --> 00:01:25,440 Speaker 2: successful as I would have liked. And I say this. 30 00:01:25,520 --> 00:01:28,680 Speaker 2: I've shared this quite a bit on the podcast, and 31 00:01:29,560 --> 00:01:31,880 Speaker 2: I'm okay with saying that now. During that time, it 32 00:01:31,920 --> 00:01:34,959 Speaker 2: was very difficult because it's my very first business and 33 00:01:35,000 --> 00:01:36,800 Speaker 2: I wanted it to be successful, and I was like, 34 00:01:36,880 --> 00:01:39,840 Speaker 2: I tried my very very best. But then I learned 35 00:01:39,920 --> 00:01:44,080 Speaker 2: the beauty behind failure. And I think that that is 36 00:01:44,120 --> 00:01:47,120 Speaker 2: something that I want you guys to learn. If anything 37 00:01:47,160 --> 00:01:51,240 Speaker 2: from this podcast, is that it's okay to fail, because 38 00:01:51,440 --> 00:01:57,360 Speaker 2: failing also makes you grow, It makes you wiser, it 39 00:01:57,440 --> 00:02:02,080 Speaker 2: makes you understand that it's okay to make mistakes, it's 40 00:02:02,120 --> 00:02:04,640 Speaker 2: okay to fall on your face. It's all about how 41 00:02:04,720 --> 00:02:08,640 Speaker 2: you get back up okay, and giving yourself that grace 42 00:02:08,680 --> 00:02:11,400 Speaker 2: of saying, Okay, I fell on my face. It didn't 43 00:02:11,400 --> 00:02:14,200 Speaker 2: work out, but at least you tried it. At least 44 00:02:14,280 --> 00:02:16,200 Speaker 2: you took the risk. At least you took that leap 45 00:02:16,200 --> 00:02:18,320 Speaker 2: of faith to say I'm going to try this and 46 00:02:18,360 --> 00:02:21,600 Speaker 2: I'm not going to let fear paralyze me from growing. 47 00:02:22,080 --> 00:02:25,280 Speaker 2: Hopefully it is successful. Hopefully you have your blow you know, 48 00:02:25,800 --> 00:02:27,960 Speaker 2: blow me dry. That name my mom helped me come 49 00:02:28,000 --> 00:02:30,400 Speaker 2: up with. By the way, blow me dry, you know, 50 00:02:30,840 --> 00:02:32,720 Speaker 2: you know, it's kind of like go listen thil like 51 00:02:32,760 --> 00:02:35,519 Speaker 2: it had like a little double meaning there. But anyways, 52 00:02:35,919 --> 00:02:37,720 Speaker 2: maybe yours will work out, and I hope it does. 53 00:02:37,800 --> 00:02:42,560 Speaker 2: But for me, I'm that type of person that not anymore. 54 00:02:42,800 --> 00:02:45,680 Speaker 2: I was that learned things a hard way and I 55 00:02:45,800 --> 00:02:48,519 Speaker 2: needed to go through that very tough lesson in order 56 00:02:48,560 --> 00:02:52,480 Speaker 2: to appreciate everything that was to come later, you know. 57 00:02:52,840 --> 00:02:55,639 Speaker 2: So anyways, I open the business because I love everything beauty. 58 00:02:55,800 --> 00:02:58,520 Speaker 2: That's just been me since I can remember, since I 59 00:02:58,560 --> 00:02:59,840 Speaker 2: was fourteen, I was like, oh my god. I was 60 00:02:59,880 --> 00:03:01,919 Speaker 2: the girl that would just watch the girls on TV 61 00:03:02,160 --> 00:03:04,560 Speaker 2: and like how they did their makeup, and I wanted 62 00:03:04,600 --> 00:03:07,320 Speaker 2: to know why their skin was so flawless. And I 63 00:03:07,400 --> 00:03:10,840 Speaker 2: just loved anything and everything you know, beauty, the beauty industry, 64 00:03:11,120 --> 00:03:13,200 Speaker 2: and so blow Me Dry was a way of like 65 00:03:13,760 --> 00:03:17,720 Speaker 2: me just tapping into that industry and also not only 66 00:03:17,800 --> 00:03:20,560 Speaker 2: just going into a place where you can get beautiful 67 00:03:20,560 --> 00:03:22,680 Speaker 2: and feel beautiful, but I wanted you to leave with 68 00:03:22,720 --> 00:03:24,639 Speaker 2: some knowledge. So there was always I've always been into 69 00:03:24,720 --> 00:03:27,720 Speaker 2: quotes and phrases, and I had them all over the 70 00:03:27,760 --> 00:03:30,600 Speaker 2: walls and the restroom everywhere. So anywhere that you sat 71 00:03:30,639 --> 00:03:32,160 Speaker 2: down to get your hair done or your makeup don 72 00:03:32,200 --> 00:03:34,960 Speaker 2: because we also did makeup, there was a quote. Because 73 00:03:34,960 --> 00:03:38,280 Speaker 2: that's always been so important to me. I always knew 74 00:03:38,320 --> 00:03:39,960 Speaker 2: that I had a mission and anything that I was 75 00:03:40,000 --> 00:03:43,839 Speaker 2: going to do, whether it be skincare, makeup, my blow 76 00:03:43,960 --> 00:03:46,080 Speaker 2: dry bar, anything, there was always going to be a 77 00:03:46,120 --> 00:03:48,600 Speaker 2: positive message, so that I always had very very clear. 78 00:03:49,160 --> 00:03:52,880 Speaker 2: What I didn't have clear was that it was very important. 79 00:03:52,880 --> 00:03:58,320 Speaker 2: There's a saying in Spanish cal which means if you 80 00:03:58,360 --> 00:04:00,920 Speaker 2: have a store, you have to If not, you need 81 00:04:00,960 --> 00:04:03,600 Speaker 2: to sell it. The circumstances were so crazy for me. 82 00:04:03,680 --> 00:04:06,600 Speaker 2: I opened up this blow dry bar, this beauty salon, 83 00:04:06,920 --> 00:04:09,720 Speaker 2: and mind you, we didn't do color. It was like, 84 00:04:09,800 --> 00:04:12,040 Speaker 2: no mess, no fuss, just plush. That was like our 85 00:04:12,080 --> 00:04:15,080 Speaker 2: whole slogan, No mess, no fuss, no plush. It was 86 00:04:15,160 --> 00:04:17,120 Speaker 2: just get in there, get your hair washed. You can, 87 00:04:17,200 --> 00:04:18,919 Speaker 2: you know, get like a mask, a hair mess you 88 00:04:18,920 --> 00:04:20,840 Speaker 2: can get your makeup done, but there wasn't any like 89 00:04:21,240 --> 00:04:23,960 Speaker 2: hair color and dyes and all that stuff. So anyways, oh, 90 00:04:24,320 --> 00:04:25,960 Speaker 2: it's taking me back. This whole thing is taking me back. 91 00:04:25,960 --> 00:04:27,440 Speaker 2: It was like so cute. It's a beautiful time in 92 00:04:27,440 --> 00:04:29,720 Speaker 2: my life, but also a very hard time. So anyways, 93 00:04:29,760 --> 00:04:32,720 Speaker 2: I opened it up in twenty twelve, and that's when 94 00:04:32,760 --> 00:04:35,359 Speaker 2: I had just moved out of my mom's house and 95 00:04:35,920 --> 00:04:38,039 Speaker 2: I was like, Okay, I'm gonna do this. I was 96 00:04:38,080 --> 00:04:40,600 Speaker 2: doing it more now, if I'm really honest with myself, 97 00:04:40,640 --> 00:04:45,400 Speaker 2: I was doing it more to make my mom proud, 98 00:04:45,880 --> 00:04:48,920 Speaker 2: to show her I can do this. I don't necessarily 99 00:04:49,000 --> 00:04:51,799 Speaker 2: need your name. And I know that's going to sound 100 00:04:51,839 --> 00:04:54,720 Speaker 2: really bad. I've explained it many times on the podcast, 101 00:04:54,760 --> 00:04:57,840 Speaker 2: but I wanted Blow Me Dry to stand on its 102 00:04:57,960 --> 00:05:02,480 Speaker 2: own and not necessarily put it in a Latin community 103 00:05:02,560 --> 00:05:05,039 Speaker 2: because people were going to go because it was they 104 00:05:05,120 --> 00:05:07,520 Speaker 2: knew I was my mom's daughter, and I really wanted 105 00:05:07,520 --> 00:05:09,279 Speaker 2: it to just stand on its own, so for me, 106 00:05:10,000 --> 00:05:13,640 Speaker 2: I didn't have my ducks. I guess in a row, 107 00:05:14,080 --> 00:05:17,240 Speaker 2: I was doing it for not the right reasons. Yes, 108 00:05:17,320 --> 00:05:19,719 Speaker 2: I wanted my own business. That was the right reason. Yes, 109 00:05:19,760 --> 00:05:22,039 Speaker 2: I love the beauty industry. That was a great, you 110 00:05:22,080 --> 00:05:27,520 Speaker 2: know reason, But the foundation wasn't really because I truly, truly, 111 00:05:27,640 --> 00:05:30,280 Speaker 2: like wanted to do this for the rest of my life. 112 00:05:30,320 --> 00:05:32,320 Speaker 2: It was more of like, Okay, I have this option, 113 00:05:32,360 --> 00:05:34,159 Speaker 2: I love this. But it was more, I think, to 114 00:05:34,279 --> 00:05:37,800 Speaker 2: prove a point to my mom. And I think that's 115 00:05:37,920 --> 00:05:41,480 Speaker 2: probably why it didn't work out. Because when I opened it, 116 00:05:41,480 --> 00:05:44,440 Speaker 2: it took a while to open it. I spent a 117 00:05:44,440 --> 00:05:47,680 Speaker 2: lot of unnecessary money. Now I can look back and say, hey, 118 00:05:47,720 --> 00:05:50,480 Speaker 2: I could have saved a lot more money on the fixtures. 119 00:05:50,600 --> 00:05:50,800 Speaker 1: You know. 120 00:05:50,960 --> 00:05:55,600 Speaker 2: I didn't necessarily need that expensive flooring or those expensive chairs. 121 00:05:55,760 --> 00:05:55,960 Speaker 1: You know. 122 00:05:56,000 --> 00:05:58,080 Speaker 2: I wanted it to look very, very nice because in 123 00:05:58,120 --> 00:05:59,080 Speaker 2: the area that I was in. 124 00:05:59,400 --> 00:06:00,000 Speaker 1: But I could have. 125 00:06:00,080 --> 00:06:04,680 Speaker 2: Done it in a much inexpensive way. I guess I 126 00:06:04,680 --> 00:06:07,200 Speaker 2: could have bargain shopped. There's so many different things, and 127 00:06:07,240 --> 00:06:09,520 Speaker 2: if you go to a lot of these shops unless 128 00:06:09,520 --> 00:06:11,599 Speaker 2: you've already you're a franchise and you have the money 129 00:06:11,600 --> 00:06:13,839 Speaker 2: and the money's coming in and you can go ahead 130 00:06:13,839 --> 00:06:16,320 Speaker 2: and fluff it up. I fluffed it up going straight in. 131 00:06:16,720 --> 00:06:19,360 Speaker 2: I put in a lot of money before even opening it, 132 00:06:19,600 --> 00:06:21,840 Speaker 2: and that's where I went wrong, you know, And I 133 00:06:21,920 --> 00:06:25,240 Speaker 2: did everything the legal way, and I remember my mom 134 00:06:25,279 --> 00:06:27,360 Speaker 2: telling me, You're like, why are you doing that? Why 135 00:06:27,360 --> 00:06:28,960 Speaker 2: do you need permits? And I'm like, well, Mom, that's 136 00:06:29,000 --> 00:06:31,400 Speaker 2: the legal that's the right way to do things. But 137 00:06:31,480 --> 00:06:33,679 Speaker 2: she was a first to tell me like, no, you don't. 138 00:06:33,800 --> 00:06:35,520 Speaker 2: You're fine. You don't need to get all these permits. 139 00:06:35,520 --> 00:06:38,160 Speaker 2: It takes too long. It's very expensive. Mind you, that's 140 00:06:38,200 --> 00:06:39,320 Speaker 2: something I'll leave in your hands. 141 00:06:39,760 --> 00:06:41,400 Speaker 1: Again. I had to learn all of this. 142 00:06:41,600 --> 00:06:44,240 Speaker 2: I had to go through it, and I don't regret 143 00:06:44,320 --> 00:06:48,359 Speaker 2: it because it helped me learn and grow and what 144 00:06:48,480 --> 00:06:49,040 Speaker 2: to do and not. 145 00:06:49,040 --> 00:06:49,520 Speaker 1: To do right. 146 00:06:49,839 --> 00:06:52,359 Speaker 2: So anyways, for me, it was that it was I 147 00:06:52,400 --> 00:06:54,440 Speaker 2: did the permits, I did the construction. I spent way 148 00:06:54,440 --> 00:06:58,080 Speaker 2: too much money on building versus saving some of that 149 00:06:58,120 --> 00:07:00,560 Speaker 2: money that I had saved up for this business for 150 00:07:00,680 --> 00:07:03,840 Speaker 2: a rainy day. Because there are a lot of rainy days. Okay, 151 00:07:04,000 --> 00:07:11,360 Speaker 2: four years of rainy ass days, rainy, thunderstorm, you guys, cloudy. 152 00:07:11,480 --> 00:07:13,200 Speaker 1: It was just it was a lot. 153 00:07:13,640 --> 00:07:16,480 Speaker 2: Anyways, So that's the first thing, the first mistake I 154 00:07:16,480 --> 00:07:18,720 Speaker 2: feel that I made spending too much money on making 155 00:07:18,800 --> 00:07:23,600 Speaker 2: it look pretty. And also I wasn't a hairstylist myself. 156 00:07:24,200 --> 00:07:26,480 Speaker 2: Maybe I should have gone to cosmetology school and learn 157 00:07:26,520 --> 00:07:28,480 Speaker 2: how to like because I couldn't work on people because 158 00:07:28,480 --> 00:07:32,080 Speaker 2: I didn't have my license, so I couldn't sit at 159 00:07:32,120 --> 00:07:34,840 Speaker 2: a chair myself or stant at a chair and do 160 00:07:34,920 --> 00:07:37,800 Speaker 2: the services myself. So in reality, like I had to 161 00:07:37,880 --> 00:07:41,200 Speaker 2: be there to run the place and pay myself versus 162 00:07:41,200 --> 00:07:44,640 Speaker 2: me standing behind a chair doing services. And then that 163 00:07:44,760 --> 00:07:47,520 Speaker 2: way I have my own income coming through, you know, 164 00:07:47,560 --> 00:07:52,760 Speaker 2: not necessarily just relying on the other estheticians or because 165 00:07:52,760 --> 00:07:55,800 Speaker 2: we also did facials at a facial room anyways, so 166 00:07:55,880 --> 00:07:58,200 Speaker 2: that was another thing, you know that I was like, damn, 167 00:07:58,280 --> 00:08:02,200 Speaker 2: I wish I I at least could have been wanted 168 00:08:02,240 --> 00:08:04,200 Speaker 2: to do the services myself because that was going to 169 00:08:04,320 --> 00:08:07,240 Speaker 2: make me more money. But anyway, so when I opened it, 170 00:08:07,320 --> 00:08:09,200 Speaker 2: let's go back and kind of like jumping back and forth, 171 00:08:09,240 --> 00:08:12,120 Speaker 2: but hopefully it's all making sense. So when I opened it, 172 00:08:12,120 --> 00:08:15,320 Speaker 2: it was twenty twelve. I had just moved out. I 173 00:08:15,400 --> 00:08:17,400 Speaker 2: put my heart and soul into this place. It took 174 00:08:17,440 --> 00:08:20,840 Speaker 2: a while to open it. Construction permits, all that stuff, 175 00:08:20,880 --> 00:08:21,920 Speaker 2: it took a lot longer. 176 00:08:22,480 --> 00:08:23,600 Speaker 1: Finally we opened it. 177 00:08:23,840 --> 00:08:27,160 Speaker 2: I got that hug and those words, miha, I'm so 178 00:08:27,200 --> 00:08:29,440 Speaker 2: proud of you from my mom. She was just like 179 00:08:29,480 --> 00:08:32,200 Speaker 2: an all. I did not let her see the place. 180 00:08:32,240 --> 00:08:34,880 Speaker 2: And she lived down the street from where. You know, 181 00:08:34,920 --> 00:08:37,319 Speaker 2: it was Insino in Ncino, California, and there's a lot 182 00:08:37,360 --> 00:08:41,680 Speaker 2: of like it's a Caucasian community, Caucasian Armenian community in anyway, 183 00:08:41,679 --> 00:08:43,560 Speaker 2: So she was down the street. She lived down the street, 184 00:08:43,600 --> 00:08:45,760 Speaker 2: but I never let her stop by. I was like, no, no, no, no, 185 00:08:46,000 --> 00:08:47,720 Speaker 2: I don't want you to see it into the grand opening. 186 00:08:47,880 --> 00:08:50,240 Speaker 2: So I got that gratification for me. It was like, 187 00:08:50,960 --> 00:08:52,880 Speaker 2: oh my gosh, she's happy, she's proud of me. Like 188 00:08:52,920 --> 00:08:56,000 Speaker 2: everything she taught me, everything I learned in you know, 189 00:08:56,080 --> 00:08:59,040 Speaker 2: jen Rivedra University or the Hard Knock of Life University, 190 00:08:59,320 --> 00:09:01,320 Speaker 2: it all like you can see it, you know. And 191 00:09:01,600 --> 00:09:05,120 Speaker 2: I got that satisfaction and that stamp of approval from 192 00:09:05,160 --> 00:09:08,160 Speaker 2: my mom, and that made me feel really good. But 193 00:09:08,280 --> 00:09:10,840 Speaker 2: then my mom and I have a fallout. I'm in 194 00:09:10,920 --> 00:09:13,760 Speaker 2: like this deep depression. I couldn't go. I had to 195 00:09:13,840 --> 00:09:17,040 Speaker 2: hire someone. I was supposed to be the manager, the 196 00:09:17,080 --> 00:09:21,199 Speaker 2: general manager, but I couldn't. I was just physically emotionally distraught. 197 00:09:21,280 --> 00:09:23,120 Speaker 2: I was just in a really bad place, so I 198 00:09:23,160 --> 00:09:28,720 Speaker 2: needed to hire someone. She was very expensive, and just 199 00:09:28,720 --> 00:09:30,000 Speaker 2: think about it, I'm like, damn, it could have been 200 00:09:30,080 --> 00:09:31,720 Speaker 2: very successful, but shit happen. 201 00:09:32,040 --> 00:09:34,560 Speaker 1: So anyways, I you know, I hired this girl. She 202 00:09:34,600 --> 00:09:34,959 Speaker 1: was amazing. 203 00:09:35,000 --> 00:09:36,520 Speaker 2: Her name was Olivia. Shout out to her if she 204 00:09:36,520 --> 00:09:38,840 Speaker 2: ever here's my podcast or whatever. She was awesome. She 205 00:09:38,920 --> 00:09:41,800 Speaker 2: ran the place, but she since she was she had 206 00:09:41,840 --> 00:09:42,719 Speaker 2: a lot of experience. 207 00:09:42,920 --> 00:09:44,640 Speaker 1: She cost me a lot, but she was worth every 208 00:09:44,679 --> 00:09:45,600 Speaker 1: penny anyway. 209 00:09:45,679 --> 00:09:48,600 Speaker 2: So a lot of what I was supposed to make 210 00:09:48,679 --> 00:09:51,960 Speaker 2: to kind of, you know, keep the overhead going everything, 211 00:09:52,040 --> 00:09:53,880 Speaker 2: keep the place running, it was. 212 00:09:53,840 --> 00:09:55,640 Speaker 1: To her because I couldn't. 213 00:09:56,320 --> 00:09:59,280 Speaker 2: Then my mom passes away a few months later, and 214 00:09:59,760 --> 00:10:02,679 Speaker 2: then I really couldn't be there, So mind you, I 215 00:10:02,760 --> 00:10:06,040 Speaker 2: opened this I started this place in twenty eleven, finally 216 00:10:06,120 --> 00:10:08,760 Speaker 2: opened it in twenty twelve. So many things happen in 217 00:10:08,800 --> 00:10:11,040 Speaker 2: twenty twelve. My mom passes away to in twenty twelve. 218 00:10:11,600 --> 00:10:14,560 Speaker 2: Then my siblings, the little ones, Johnny and Janica. Johnny 219 00:10:14,640 --> 00:10:16,120 Speaker 2: was eleven, Janica was fifteen. 220 00:10:16,160 --> 00:10:16,760 Speaker 1: They needed me. 221 00:10:16,920 --> 00:10:19,960 Speaker 2: I couldn't be there, so Olivia finally quit on me. 222 00:10:20,880 --> 00:10:23,120 Speaker 2: She's just like, you know, this isn't working out. A 223 00:10:23,120 --> 00:10:25,720 Speaker 2: lot of people aren't coming in. All this stuff happened, 224 00:10:25,760 --> 00:10:28,920 Speaker 2: you guys, and I still kept it open for four years. 225 00:10:29,440 --> 00:10:32,720 Speaker 2: My numbers were read the entire time any money that 226 00:10:32,760 --> 00:10:36,800 Speaker 2: I got, because it was my ego, it was my 227 00:10:36,880 --> 00:10:39,840 Speaker 2: pride and joy. It was my first business. I kept 228 00:10:39,880 --> 00:10:46,480 Speaker 2: it open for all the wrong reasons. And the reason 229 00:10:46,520 --> 00:10:49,240 Speaker 2: I speak about this is because I want you guys 230 00:10:49,240 --> 00:10:52,000 Speaker 2: to learn from my mistakes. We have to learn when 231 00:10:52,080 --> 00:10:55,200 Speaker 2: to say I have to let this go. As much 232 00:10:55,200 --> 00:10:57,320 Speaker 2: as it hurts me, I have to let this go. 233 00:10:57,440 --> 00:10:59,360 Speaker 2: We have to know when to walk away. And I 234 00:10:59,520 --> 00:11:02,400 Speaker 2: didn't like it was my ego, that's all I could say. 235 00:11:02,520 --> 00:11:04,319 Speaker 2: And I wanted to be there for my siblings and 236 00:11:04,360 --> 00:11:06,000 Speaker 2: they needed me. I had to take them to school 237 00:11:06,040 --> 00:11:09,120 Speaker 2: like I would stop by, but I couldn't be there. 238 00:11:09,240 --> 00:11:13,000 Speaker 2: I couldn't tend to my business the way I should have. 239 00:11:13,600 --> 00:11:17,920 Speaker 2: When Olivia left. Then I hired friends. So I hired 240 00:11:17,920 --> 00:11:19,480 Speaker 2: one of my friends, one of my best friend's. Her 241 00:11:19,520 --> 00:11:21,920 Speaker 2: name is Julie, and she did an amazing job and 242 00:11:22,120 --> 00:11:23,760 Speaker 2: she ran it for a while and then she was 243 00:11:23,800 --> 00:11:25,720 Speaker 2: just like, Okay, I gotta go too. And then another 244 00:11:25,760 --> 00:11:28,760 Speaker 2: friend of mine, Ellen, stepped in and she helped me 245 00:11:29,280 --> 00:11:31,440 Speaker 2: and we were just always in red, you guys, and 246 00:11:31,720 --> 00:11:34,719 Speaker 2: it was just it was crazy. So finally, after four years, 247 00:11:34,760 --> 00:11:36,040 Speaker 2: I was like, I have to stop this. 248 00:11:36,040 --> 00:11:39,000 Speaker 1: This has to stop. I need to just stop the bleeding. 249 00:11:39,600 --> 00:11:42,400 Speaker 2: As much as I cried the day that we closed, 250 00:11:42,520 --> 00:11:46,800 Speaker 2: because again, imagine, my savings was all in the flooring 251 00:11:47,520 --> 00:11:50,400 Speaker 2: and in the beautiful furniture and in the painted walls 252 00:11:50,400 --> 00:11:52,920 Speaker 2: and in all these fixtures and upgrades that I made 253 00:11:52,960 --> 00:11:55,840 Speaker 2: to this place, I was like, oh my gosh, I 254 00:11:55,960 --> 00:11:59,720 Speaker 2: have nothing to my name once again, and it hurt me. 255 00:11:59,760 --> 00:12:01,080 Speaker 1: But and after as soon as. 256 00:12:01,000 --> 00:12:03,360 Speaker 2: I closed the doors, I could breathe, and I was like, 257 00:12:03,559 --> 00:12:07,720 Speaker 2: oh my goodness, I have my life back, because the 258 00:12:07,800 --> 00:12:12,040 Speaker 2: stress was insane. How I did it the grace of God, 259 00:12:12,240 --> 00:12:15,960 Speaker 2: I have no idea, because then that's when I was like, okay, 260 00:12:15,960 --> 00:12:16,880 Speaker 2: I don't have my business. 261 00:12:16,920 --> 00:12:17,720 Speaker 1: I have to let this go. 262 00:12:18,400 --> 00:12:21,200 Speaker 2: I was just starting my music career, and of course 263 00:12:21,480 --> 00:12:24,880 Speaker 2: music and the way I started, you know, I always 264 00:12:24,920 --> 00:12:28,280 Speaker 2: say this, I started ass backwards because I just jumped 265 00:12:28,320 --> 00:12:30,400 Speaker 2: into that too. I mean, I'm glad I didn't give 266 00:12:30,480 --> 00:12:33,280 Speaker 2: up and we're here and things are working out amazing. 267 00:12:33,320 --> 00:12:36,600 Speaker 2: But it was a very slow start. So I had 268 00:12:36,679 --> 00:12:39,080 Speaker 2: to figure out how am I going to make ends meet? 269 00:12:39,120 --> 00:12:41,920 Speaker 2: How am I going to work? A lot of things happen, 270 00:12:42,000 --> 00:12:45,360 Speaker 2: I save more money, and I just knew. I was like, Okay, 271 00:12:45,480 --> 00:12:48,200 Speaker 2: now I really have to get my shit together in 272 00:12:48,280 --> 00:12:49,360 Speaker 2: order to find my way. 273 00:12:49,440 --> 00:12:50,640 Speaker 1: I need to find. 274 00:12:50,440 --> 00:12:54,320 Speaker 2: Out who I am, what I really want, what really 275 00:12:54,400 --> 00:12:57,960 Speaker 2: makes me happy, what is my passion? Because I think 276 00:12:58,000 --> 00:13:02,479 Speaker 2: that once you have that in line, that makes everything 277 00:13:02,520 --> 00:13:06,440 Speaker 2: else just run a lot smoother and you do things 278 00:13:06,520 --> 00:13:10,400 Speaker 2: with love. And again with Blow Me Dry, I knew 279 00:13:10,440 --> 00:13:13,640 Speaker 2: I loved the beauty industry, but I wasn't someone in 280 00:13:13,679 --> 00:13:16,800 Speaker 2: the beauty industry. I wasn't a actual cosmatologist or a 281 00:13:16,800 --> 00:13:19,640 Speaker 2: stetician myself. I went to a ctitition school but couldn't 282 00:13:19,640 --> 00:13:23,240 Speaker 2: finish it. It's a whole other story years before. But 283 00:13:23,960 --> 00:13:26,920 Speaker 2: this is what brings me to the businesses that I 284 00:13:26,920 --> 00:13:29,720 Speaker 2: have now. And the very first business that I invested 285 00:13:29,720 --> 00:13:32,960 Speaker 2: in a little bit after Blow Me Dry was my 286 00:13:33,080 --> 00:13:36,280 Speaker 2: skincare and I had saved up a little bit of money, 287 00:13:36,440 --> 00:13:40,319 Speaker 2: wasn't a lot, and I knew I love skincare. I've 288 00:13:40,320 --> 00:13:42,720 Speaker 2: been using skincare since I was sixteen. This is something 289 00:13:42,880 --> 00:13:45,120 Speaker 2: that I went to a Stetitian School for three for 290 00:13:45,200 --> 00:13:47,480 Speaker 2: three months. Didn't finish the six months, but I did 291 00:13:47,480 --> 00:13:49,640 Speaker 2: three and I learned a lot. But I already knew 292 00:13:49,679 --> 00:13:51,719 Speaker 2: that I loved skincare and this is something I can 293 00:13:51,800 --> 00:13:55,720 Speaker 2: stand behind. And you know, in twenty twelve, social media 294 00:13:55,840 --> 00:13:57,720 Speaker 2: we only had Twitter then, you know what I mean. 295 00:13:57,800 --> 00:14:00,839 Speaker 2: And I think like Facebook maybe or my speed, I 296 00:14:00,840 --> 00:14:03,880 Speaker 2: don't remember, but a social media wasn't what it is now. 297 00:14:04,440 --> 00:14:07,040 Speaker 2: When I started my skincare was in like twenty fifteen, 298 00:14:07,080 --> 00:14:09,960 Speaker 2: twenty sixteen, like now it's okay, Instagram and like it 299 00:14:10,000 --> 00:14:12,920 Speaker 2: was just a little bit more out there. And I 300 00:14:12,920 --> 00:14:15,600 Speaker 2: got myself a business partner because I knew financially, I 301 00:14:15,640 --> 00:14:18,120 Speaker 2: was like, I don't think I can do this myself, 302 00:14:18,559 --> 00:14:21,520 Speaker 2: and I needed someone that had been in the industry 303 00:14:21,880 --> 00:14:23,920 Speaker 2: for a long time. And that's how I had my 304 00:14:23,960 --> 00:14:27,520 Speaker 2: business partner, Judy Castro. I started off with her because 305 00:14:27,560 --> 00:14:30,760 Speaker 2: she started doing like my facials and she has an 306 00:14:30,760 --> 00:14:32,960 Speaker 2: aesthetic spaw and I started going to her aesthetic spa 307 00:14:33,080 --> 00:14:35,760 Speaker 2: in Corona. She's still in Corona actually, so when we 308 00:14:35,800 --> 00:14:38,000 Speaker 2: lived out in Orco. That's how I met her. We 309 00:14:38,080 --> 00:14:40,760 Speaker 2: became cool and then we got to talking and I 310 00:14:40,760 --> 00:14:42,600 Speaker 2: was like, I want my own skincare line, and it 311 00:14:42,640 --> 00:14:46,680 Speaker 2: was Diamond Skincare. Now it's be flawless, but that's how 312 00:14:47,080 --> 00:14:49,560 Speaker 2: it started, and I just knew, Okay, what is my passion? 313 00:14:49,600 --> 00:14:51,680 Speaker 2: It is important you guys, if you want to start 314 00:14:51,680 --> 00:14:53,920 Speaker 2: your own business, it has to be a passion. It 315 00:14:54,000 --> 00:14:57,280 Speaker 2: has to be something that you're totally into. In my opinion, 316 00:14:57,320 --> 00:14:59,400 Speaker 2: at least there are people that are like, Okay, whatever, 317 00:14:59,400 --> 00:15:00,400 Speaker 2: this is just gonna make me money. 318 00:15:00,440 --> 00:15:02,120 Speaker 1: I'm gonna do what I gotta do. For me. 319 00:15:02,280 --> 00:15:07,000 Speaker 2: What has worked out for me Janee for Cheeky's is loving, 320 00:15:07,160 --> 00:15:10,360 Speaker 2: absolutely loving what I'm doing because since I'm the one 321 00:15:10,440 --> 00:15:13,720 Speaker 2: selling it on social media or when I talk to people, 322 00:15:13,800 --> 00:15:16,720 Speaker 2: you can just see how my face lights up with 323 00:15:17,000 --> 00:15:19,800 Speaker 2: my products, the things that I stand behind, the things 324 00:15:19,800 --> 00:15:22,840 Speaker 2: that have my name, my image, because it's important to 325 00:15:22,840 --> 00:15:26,680 Speaker 2: have that connection. It's important that if you're speaking about it, 326 00:15:26,760 --> 00:15:28,720 Speaker 2: what comes from the heart. Reach is a heart people 327 00:15:28,760 --> 00:15:31,320 Speaker 2: feel that. People aren't dumb, people like see it, people 328 00:15:31,360 --> 00:15:35,400 Speaker 2: feel it, and that's why, in my opinion, it's important 329 00:15:35,400 --> 00:15:38,480 Speaker 2: that you are passionate because that's how you're going to 330 00:15:38,520 --> 00:15:40,480 Speaker 2: be able to wake up every day and be excited 331 00:15:40,560 --> 00:15:43,920 Speaker 2: about what you're doing. Yes, money is important. Absolutely, you 332 00:15:43,960 --> 00:15:47,920 Speaker 2: need money to make money. Yes, nowadays it all depends. 333 00:15:47,920 --> 00:15:50,920 Speaker 2: If you're buying things overseas, yes, they're gonna you're gonna 334 00:15:50,920 --> 00:15:52,520 Speaker 2: have to buy a lot of it, which requires a 335 00:15:52,560 --> 00:15:55,600 Speaker 2: lot of money. But if you're keeping it in the States, 336 00:15:56,000 --> 00:15:58,920 Speaker 2: you can just buy a little bit, small quantities, small 337 00:15:58,920 --> 00:16:01,800 Speaker 2: minimums as to there and not think, Okay, I'm going 338 00:16:01,840 --> 00:16:05,400 Speaker 2: to become a millionaire, like it's about just making for me. 339 00:16:05,520 --> 00:16:08,400 Speaker 2: It's like making your money back plus a little bit more, 340 00:16:08,960 --> 00:16:10,760 Speaker 2: instead of looking at it as oh my god, this 341 00:16:10,920 --> 00:16:15,360 Speaker 2: is going to like make me I can retire Like, No, 342 00:16:15,480 --> 00:16:17,800 Speaker 2: it takes a while to get there, and be patient 343 00:16:17,920 --> 00:16:20,640 Speaker 2: because in any business that you open, or any business 344 00:16:20,680 --> 00:16:24,200 Speaker 2: that you start, it takes at least two years one 345 00:16:24,240 --> 00:16:26,960 Speaker 2: if you're lucky, for things to start flowing, to get 346 00:16:26,960 --> 00:16:28,680 Speaker 2: your money back, to see your investment. 347 00:16:29,080 --> 00:16:30,800 Speaker 1: It takes a while. So you have to be patient. 348 00:16:30,880 --> 00:16:33,040 Speaker 2: So I would suggest keep your job, if you have 349 00:16:33,120 --> 00:16:35,000 Speaker 2: a nine to five or you have whatever type of 350 00:16:35,040 --> 00:16:37,520 Speaker 2: job you have, while you start your. 351 00:16:37,360 --> 00:16:40,280 Speaker 1: Business and save. And this is what we talk about. 352 00:16:40,320 --> 00:16:42,160 Speaker 2: It doesn't have to be a lot of You could 353 00:16:42,200 --> 00:16:43,920 Speaker 2: just say, hey, I'm going to give myself two years 354 00:16:43,960 --> 00:16:45,880 Speaker 2: to save because on the third year I want to 355 00:16:45,880 --> 00:16:46,520 Speaker 2: start my business. 356 00:16:46,560 --> 00:16:48,040 Speaker 1: I'm going to start from every paycheck. 357 00:16:48,320 --> 00:16:51,240 Speaker 2: I'm going to say fifty one hundred dollars whatever it 358 00:16:51,280 --> 00:16:53,560 Speaker 2: is that you can every month, from every paycheck, every 359 00:16:53,800 --> 00:16:56,200 Speaker 2: fifteen days, put that money to the side and pretend 360 00:16:56,200 --> 00:16:58,800 Speaker 2: that it does not exist, because that is for your 361 00:16:58,800 --> 00:17:01,680 Speaker 2: business or for rainy day if something happens and you 362 00:17:01,720 --> 00:17:03,600 Speaker 2: need that money. Either way, we should be saving money 363 00:17:03,640 --> 00:17:06,040 Speaker 2: because it is important because we never know what's gonna happen, 364 00:17:06,200 --> 00:17:08,280 Speaker 2: you know, So if you want to start your own business, 365 00:17:08,400 --> 00:17:11,000 Speaker 2: that is one thing that I would suggest start saving 366 00:17:11,119 --> 00:17:13,440 Speaker 2: and give yourself a plan. It could be anything. 367 00:17:13,480 --> 00:17:14,320 Speaker 1: Now with social media. 368 00:17:14,359 --> 00:17:16,240 Speaker 2: With the power of social media, you guys, you don't 369 00:17:16,240 --> 00:17:19,560 Speaker 2: even have to be a super famous person or come 370 00:17:19,560 --> 00:17:22,959 Speaker 2: from a super famous family. You can honestly do it 371 00:17:23,040 --> 00:17:26,720 Speaker 2: with the power of marketing and knowing that if you 372 00:17:26,800 --> 00:17:30,080 Speaker 2: don't have a famous background or you're not in the 373 00:17:30,119 --> 00:17:33,400 Speaker 2: limelight per se, know that you're gonna need to save 374 00:17:33,440 --> 00:17:35,840 Speaker 2: some money to boost your posts. 375 00:17:36,400 --> 00:17:37,000 Speaker 1: To know that. 376 00:17:37,040 --> 00:17:39,160 Speaker 2: Okay, if I'm gonna post on Facebook or I'm gonna 377 00:17:39,160 --> 00:17:42,040 Speaker 2: post on TikTok, there's way of boosting your posts or 378 00:17:42,080 --> 00:17:45,880 Speaker 2: your business so that you reach the demographic that you're 379 00:17:45,920 --> 00:17:49,040 Speaker 2: looking for, whether it be the beauty industry or the 380 00:17:49,080 --> 00:17:53,160 Speaker 2: food industry or whatever it may be. There are categories 381 00:17:53,200 --> 00:17:57,040 Speaker 2: and ways of promoting your business to certain regions in 382 00:17:57,080 --> 00:18:00,680 Speaker 2: the country, to a certain demographic, to a certain age group, 383 00:18:00,800 --> 00:18:02,760 Speaker 2: Like there's a whole way of doing that so that 384 00:18:02,840 --> 00:18:05,640 Speaker 2: you make sure that Okay, it could be one hundred bucks, 385 00:18:05,640 --> 00:18:07,800 Speaker 2: two hundred bucks, five hundred dollars. It all depends on 386 00:18:07,840 --> 00:18:10,440 Speaker 2: the reach that you want. You can start off slow 387 00:18:10,480 --> 00:18:13,280 Speaker 2: and then little by little, you know, widen your horizons. 388 00:18:13,680 --> 00:18:15,680 Speaker 2: But you have to know it's going to take some time. 389 00:18:15,720 --> 00:18:17,520 Speaker 2: It's going to take a little bit of investment. Maybe 390 00:18:17,520 --> 00:18:18,640 Speaker 2: for a little bit you're not going to be able 391 00:18:18,680 --> 00:18:21,800 Speaker 2: to pay yourself because it's all going towards marketing in 392 00:18:21,880 --> 00:18:25,639 Speaker 2: order to make your business grow, Like you need to 393 00:18:25,720 --> 00:18:27,679 Speaker 2: know all of these things going in And this is 394 00:18:27,920 --> 00:18:29,680 Speaker 2: the hard truth. Unless you just go in and you're 395 00:18:29,760 --> 00:18:32,520 Speaker 2: just like a big bang and it's like super successful. 396 00:18:32,760 --> 00:18:35,880 Speaker 2: But also with that, I prefer and that's how it's 397 00:18:35,880 --> 00:18:38,119 Speaker 2: gone in my career and my you know, as a 398 00:18:38,320 --> 00:18:41,879 Speaker 2: as a singer, it's been a slow uphill battle, and 399 00:18:41,920 --> 00:18:44,800 Speaker 2: I prefer it that way. I personally prefer to go 400 00:18:45,240 --> 00:18:48,879 Speaker 2: little by little, steady versus it going like a big boom, 401 00:18:49,200 --> 00:18:52,520 Speaker 2: because it's not how you get there, how long it 402 00:18:52,520 --> 00:18:54,359 Speaker 2: takes you to get there, it's how long you could 403 00:18:54,400 --> 00:18:59,440 Speaker 2: sustain yourself when you get there. So for me, I'm like, okay, 404 00:18:59,480 --> 00:19:01,560 Speaker 2: let me take my time, let me savor this, let 405 00:19:01,640 --> 00:19:05,040 Speaker 2: me enjoy this little by little. It helps me appreciate 406 00:19:05,160 --> 00:19:08,560 Speaker 2: things more when it's just steady uphill versus it just 407 00:19:08,640 --> 00:19:09,520 Speaker 2: going super quick. 408 00:19:10,000 --> 00:19:11,679 Speaker 1: I hope and I pray that if. 409 00:19:11,560 --> 00:19:14,000 Speaker 2: Whatever business you guys want to start, it's a super fuck, 410 00:19:14,040 --> 00:19:15,840 Speaker 2: it's a banger. It's a bang, and you make a 411 00:19:15,840 --> 00:19:18,920 Speaker 2: lot of money. But also know to save, like it's 412 00:19:18,960 --> 00:19:22,600 Speaker 2: important to save money, you guys, especially in the economy 413 00:19:22,600 --> 00:19:26,480 Speaker 2: that we're in, just to finish this first part. Be patient, 414 00:19:27,320 --> 00:19:31,600 Speaker 2: understand that it might take some time, save money, invest 415 00:19:31,640 --> 00:19:34,399 Speaker 2: in marketing, invest in your business for it to grow, 416 00:19:35,200 --> 00:19:38,359 Speaker 2: to continue growing, because marketing is the biggest thing and 417 00:19:38,400 --> 00:19:41,639 Speaker 2: it's the most expensive part of owning your own business. 418 00:19:41,680 --> 00:19:43,639 Speaker 2: But it's okay because that's what's going to make it 419 00:19:43,680 --> 00:19:47,320 Speaker 2: obviously grow. And if what you're selling, you're absolutely passionate 420 00:19:47,359 --> 00:19:50,560 Speaker 2: about and you're selling something great, something that you believe in, 421 00:19:51,440 --> 00:19:54,040 Speaker 2: then your clientele is going to feel that and they're 422 00:19:54,080 --> 00:19:57,719 Speaker 2: going to keep coming. You're going to have recurring clients, customers, 423 00:19:57,960 --> 00:19:59,320 Speaker 2: you know what I mean. And that's what you want 424 00:19:59,400 --> 00:20:02,000 Speaker 2: the people that by once, you want them to continue buying. 425 00:20:02,080 --> 00:20:03,840 Speaker 2: So you want to make sure that you're selling something 426 00:20:04,000 --> 00:20:07,359 Speaker 2: good quality. For me, it's important that not just because 427 00:20:07,359 --> 00:20:09,119 Speaker 2: it has my name and I think it's going to 428 00:20:09,200 --> 00:20:11,520 Speaker 2: sell that's all it needs. Like for me, it's like, no, 429 00:20:11,600 --> 00:20:13,920 Speaker 2: I want to give people quality products at a very 430 00:20:13,920 --> 00:20:17,600 Speaker 2: good price because I'm always thinking of people's financial situations 431 00:20:17,760 --> 00:20:19,919 Speaker 2: and I put myself in people's shoes and for me, 432 00:20:20,080 --> 00:20:23,200 Speaker 2: that's my personal thing. Like I'm not trying to take 433 00:20:23,200 --> 00:20:25,880 Speaker 2: advantage in any way. I want to make sure people 434 00:20:25,920 --> 00:20:27,880 Speaker 2: fall in love with the things that I'm selling because 435 00:20:27,880 --> 00:20:31,200 Speaker 2: I'm super passionate about it. And it's not just about 436 00:20:31,240 --> 00:20:33,520 Speaker 2: making a quick buck for me, it's just it's not 437 00:20:34,000 --> 00:20:36,600 Speaker 2: I believe in like having integrity in that way, and 438 00:20:36,640 --> 00:20:39,840 Speaker 2: that's a huge thing for me, something that is important 439 00:20:39,880 --> 00:20:41,000 Speaker 2: to me because I want to be able to sleep 440 00:20:41,040 --> 00:20:43,720 Speaker 2: at night. So I hope that you guys have those 441 00:20:43,760 --> 00:20:47,560 Speaker 2: same values and see it that way before starting a business. 442 00:20:47,640 --> 00:20:55,120 Speaker 2: That's just my own personal advice. So now let's get 443 00:20:55,119 --> 00:20:57,640 Speaker 2: into like the nitty gritty of it. For blow me dry, 444 00:20:57,960 --> 00:21:01,400 Speaker 2: I started a corporation. I started a corporation, and under 445 00:21:01,440 --> 00:21:04,960 Speaker 2: that corporation, I did a DBA okay, which is a 446 00:21:05,000 --> 00:21:07,520 Speaker 2: business under So it's like, you know, your corporation, or 447 00:21:07,560 --> 00:21:09,879 Speaker 2: it could be an LLC, which a lot of people 448 00:21:09,960 --> 00:21:14,920 Speaker 2: recommend LLC's because they stand on their own and once 449 00:21:14,960 --> 00:21:18,280 Speaker 2: you pass away, like no one's liable. It just you 450 00:21:18,320 --> 00:21:20,000 Speaker 2: know what I mean, Like a corporation does the same thing. 451 00:21:20,040 --> 00:21:22,080 Speaker 2: I went through legal Zoom, you guys, I learned everything 452 00:21:22,119 --> 00:21:24,439 Speaker 2: through legal Zoom. I didn't have the money at that 453 00:21:24,560 --> 00:21:27,159 Speaker 2: time or the extra money to get an attorney and 454 00:21:27,200 --> 00:21:29,439 Speaker 2: for an attorney to explain everything to me. I just 455 00:21:29,600 --> 00:21:32,880 Speaker 2: googled everything. I googled it, I did my own research. 456 00:21:32,920 --> 00:21:35,480 Speaker 2: I went to legal Zoom. I started all myself, and 457 00:21:35,720 --> 00:21:38,719 Speaker 2: it was fairly a quick process. 458 00:21:38,280 --> 00:21:39,600 Speaker 1: And pretty straight to the point. 459 00:21:39,960 --> 00:21:42,840 Speaker 2: But I do recommend you opening up an LC or 460 00:21:42,960 --> 00:21:46,280 Speaker 2: corporation and escorp is what I've always used because it 461 00:21:46,359 --> 00:21:52,080 Speaker 2: also helps with taxes. It also protects your personal assets, 462 00:21:52,400 --> 00:21:54,639 Speaker 2: so the business kind of stands on its own. I 463 00:21:54,720 --> 00:21:58,560 Speaker 2: do recommend your business having its own EI number because 464 00:21:58,600 --> 00:22:02,280 Speaker 2: again that protects you your personal assets, and from there 465 00:22:02,320 --> 00:22:05,040 Speaker 2: you can eventually start paying yourself. The business can start 466 00:22:05,080 --> 00:22:08,320 Speaker 2: paying you, and everything's kind of separate. And your business, 467 00:22:08,600 --> 00:22:12,000 Speaker 2: you know, files taxes and you file your personal taxes, 468 00:22:12,040 --> 00:22:13,600 Speaker 2: and everything is kind of separated. 469 00:22:13,720 --> 00:22:14,440 Speaker 1: It's still yours. 470 00:22:14,440 --> 00:22:17,399 Speaker 2: The business is still yours, but it becomes its own identity. 471 00:22:17,440 --> 00:22:20,240 Speaker 2: It's like its own Social Security number, is an IEA 472 00:22:20,359 --> 00:22:22,600 Speaker 2: number for your business. It's kind of like the way 473 00:22:22,640 --> 00:22:24,560 Speaker 2: to look at it, you know. And I choose to 474 00:22:24,600 --> 00:22:27,040 Speaker 2: have business partners because I want to focus on my music. 475 00:22:27,359 --> 00:22:29,600 Speaker 2: And it works out for me and I can focus 476 00:22:29,640 --> 00:22:31,359 Speaker 2: and I can still tap in and make sure that 477 00:22:31,400 --> 00:22:33,600 Speaker 2: everything is like ran through me, but I don't have 478 00:22:33,720 --> 00:22:35,800 Speaker 2: to again because I learned to blow me dry that 479 00:22:35,840 --> 00:22:37,720 Speaker 2: I'm like, if I'm not there one hundred percent, it's 480 00:22:37,720 --> 00:22:40,399 Speaker 2: going to be very very hard for it to be successful. 481 00:22:40,440 --> 00:22:42,399 Speaker 2: So I need someone that does a lot of the 482 00:22:42,480 --> 00:22:45,399 Speaker 2: legwork while I'm doing my thing. So if I'm growing 483 00:22:45,440 --> 00:22:48,800 Speaker 2: as cheeky as the artist, then my businesses grow and 484 00:22:48,840 --> 00:22:51,119 Speaker 2: they benefit because I'm doing my thing. But I also 485 00:22:51,160 --> 00:22:54,160 Speaker 2: have a person that I can trust that works for me. Now, 486 00:22:54,160 --> 00:22:56,720 Speaker 2: if you have the time, or you have a spouse 487 00:22:56,840 --> 00:22:58,880 Speaker 2: or a best friend, or you want to do it yourself, 488 00:22:59,160 --> 00:23:03,440 Speaker 2: as long as your paperwork and everything, that's one thing 489 00:23:03,480 --> 00:23:06,439 Speaker 2: I'm so annal you guys about filing taxes. I don't 490 00:23:06,640 --> 00:23:09,040 Speaker 2: want to deal with Uncle Sam and I don't want 491 00:23:09,080 --> 00:23:10,680 Speaker 2: to have issues, and I don't want to be audited. 492 00:23:10,720 --> 00:23:14,960 Speaker 2: So I am a paper person. I save all the receipts, 493 00:23:15,000 --> 00:23:17,240 Speaker 2: I save all invoices. I save it for just in 494 00:23:17,359 --> 00:23:20,600 Speaker 2: case I have files you guys, since I don't know 495 00:23:20,600 --> 00:23:22,879 Speaker 2: two thousand and nine that are in my storage. I 496 00:23:22,960 --> 00:23:26,000 Speaker 2: save everything because I was just taught that way and 497 00:23:26,040 --> 00:23:28,240 Speaker 2: it's very old school, I guess. And there are other 498 00:23:28,240 --> 00:23:30,200 Speaker 2: ways now to do it better. And now my assistant, 499 00:23:30,240 --> 00:23:33,200 Speaker 2: my no assistant's helping me with condensing everything and putting 500 00:23:33,200 --> 00:23:36,160 Speaker 2: things on like you know, the computer and scanning stuff. 501 00:23:36,600 --> 00:23:38,800 Speaker 2: I'm still like very old school because I'm very like 502 00:23:38,840 --> 00:23:41,000 Speaker 2: I like tangible things. I want to feel the paper. 503 00:23:41,040 --> 00:23:42,840 Speaker 2: I want to know that's just who I am. But anyways, 504 00:23:42,880 --> 00:23:45,719 Speaker 2: going back to the whole thing, so it all depends 505 00:23:45,760 --> 00:23:49,040 Speaker 2: I do. It's important file your taxes. You don't want 506 00:23:49,040 --> 00:23:51,359 Speaker 2: to get screwed, you guys, because they will come if 507 00:23:51,440 --> 00:23:53,199 Speaker 2: you don't pay your taxes, they will come into your 508 00:23:53,240 --> 00:23:57,000 Speaker 2: account and not ask for your permission, and Uncle Sam 509 00:23:57,119 --> 00:24:00,760 Speaker 2: will take what belongs to him, even if it's yours. 510 00:24:00,880 --> 00:24:02,399 Speaker 2: They won't even ask you. You'll go look at your 511 00:24:02,400 --> 00:24:04,920 Speaker 2: account and you're like, where did my money go? Well, 512 00:24:05,240 --> 00:24:06,840 Speaker 2: you didn't pay your taxes, so they'll come into your 513 00:24:06,880 --> 00:24:08,960 Speaker 2: bank account and they can do that and there's nothing 514 00:24:08,960 --> 00:24:10,880 Speaker 2: that you can do about it. So it is important 515 00:24:10,880 --> 00:24:13,320 Speaker 2: that you have all of that situated and you can 516 00:24:13,320 --> 00:24:14,639 Speaker 2: do it quarterly, or you can do it at the 517 00:24:14,720 --> 00:24:16,760 Speaker 2: end of the year, whatever works out for you. With 518 00:24:16,840 --> 00:24:19,080 Speaker 2: some of my business partners, we do it quarterly, like 519 00:24:19,119 --> 00:24:23,119 Speaker 2: with Vanessa Sanchez Planteita's a haircare line with we do 520 00:24:23,160 --> 00:24:25,240 Speaker 2: it quarterly. We sit down every quarter, we go through 521 00:24:25,280 --> 00:24:27,280 Speaker 2: our numbers, and that's how we do it. You know, 522 00:24:27,400 --> 00:24:30,840 Speaker 2: a bookkeeper is super important. If in the beginning you 523 00:24:30,880 --> 00:24:34,199 Speaker 2: can't afford someone to do your bookkeeping, you do it yourself. 524 00:24:34,240 --> 00:24:36,280 Speaker 2: But it is important that you save every document that 525 00:24:36,359 --> 00:24:38,800 Speaker 2: if you you know now you don't really need a 526 00:24:38,800 --> 00:24:40,560 Speaker 2: location the way I had to blow me dry, a 527 00:24:40,560 --> 00:24:45,280 Speaker 2: physical place to go. Now everything is online. Now everything 528 00:24:45,320 --> 00:24:47,399 Speaker 2: is e commerce, you know what I mean. So you 529 00:24:47,440 --> 00:24:50,000 Speaker 2: don't really need a lot of paperwork. But whatever paperwork 530 00:24:50,080 --> 00:24:53,879 Speaker 2: you have, save it, scan it, whatever works best for you. 531 00:24:53,920 --> 00:24:56,400 Speaker 2: But have that so you can go back and dot 532 00:24:56,440 --> 00:24:58,439 Speaker 2: your eyes and cross your t's and make sure that 533 00:24:58,480 --> 00:25:01,520 Speaker 2: all that is taken care of, because because you don't 534 00:25:01,840 --> 00:25:03,840 Speaker 2: want to screw anyone, and you don't want to get screwed, 535 00:25:03,920 --> 00:25:06,320 Speaker 2: especially with no lube and without your permission, you guys. 536 00:25:06,359 --> 00:25:10,000 Speaker 2: So with that being said, to your taxes, and I 537 00:25:10,040 --> 00:25:13,280 Speaker 2: recommend that you do get your EIA number. If you 538 00:25:13,320 --> 00:25:16,000 Speaker 2: can do it yourself, great, if you get an attorney. 539 00:25:16,000 --> 00:25:17,560 Speaker 2: Now I get an attorney. Now I have an attorney 540 00:25:17,600 --> 00:25:19,800 Speaker 2: that helps me with it. But back then, guys, I 541 00:25:19,840 --> 00:25:22,879 Speaker 2: had to learn myself. I did all my research. Again, 542 00:25:23,320 --> 00:25:25,679 Speaker 2: legal Zoom is not paying me. Just FYI, but this 543 00:25:25,840 --> 00:25:28,400 Speaker 2: is the truth. I use legal Zoom and it worked 544 00:25:28,400 --> 00:25:30,760 Speaker 2: out for me. I'm not saying I recommend it or not. 545 00:25:30,800 --> 00:25:32,960 Speaker 2: I'm just letting you know that is what I did 546 00:25:33,200 --> 00:25:36,879 Speaker 2: and it was fine. Well, with all that being said, 547 00:25:37,400 --> 00:25:41,200 Speaker 2: let's you know fast forward to today. Today. I have 548 00:25:41,880 --> 00:25:45,760 Speaker 2: I have a few businesses and they are yes e 549 00:25:45,800 --> 00:25:49,840 Speaker 2: commerce and businesses that I absolutely love very much. I'm 550 00:25:49,880 --> 00:25:53,520 Speaker 2: super passionate about, but I have learned not to get 551 00:25:53,560 --> 00:25:57,320 Speaker 2: too emotionally tied to any of them. And I know 552 00:25:57,400 --> 00:26:01,920 Speaker 2: that might sound a little weird, because I absolutely love 553 00:26:01,960 --> 00:26:05,840 Speaker 2: my skincare. I love the hair care, I love the nutrition, 554 00:26:06,560 --> 00:26:08,399 Speaker 2: I love the shape where these are all things that 555 00:26:08,440 --> 00:26:10,920 Speaker 2: I use every single day that I'm super passionate about. 556 00:26:10,920 --> 00:26:13,359 Speaker 2: That I stand one hundred and ten percent behind. But 557 00:26:13,720 --> 00:26:17,400 Speaker 2: I also had a makeup line and it was Beflawless Cosmetics. 558 00:26:17,400 --> 00:26:19,840 Speaker 2: Some of you might remember I literally just closed it, 559 00:26:20,040 --> 00:26:22,240 Speaker 2: I don't know, less than two years ago. It was 560 00:26:22,359 --> 00:26:24,600 Speaker 2: very hard for me, but I sat down and spoke 561 00:26:24,640 --> 00:26:27,520 Speaker 2: to Judy, who is also my business partner for the skincare, 562 00:26:27,960 --> 00:26:30,320 Speaker 2: and I said, you know what, I see this from 563 00:26:30,359 --> 00:26:32,720 Speaker 2: the outside looking in, and as much as I love 564 00:26:32,880 --> 00:26:36,479 Speaker 2: the cosmetics, I have to be honest with myself and 565 00:26:36,560 --> 00:26:41,600 Speaker 2: with you. I'm not as passionate for the makeup as 566 00:26:41,720 --> 00:26:44,800 Speaker 2: much as I am for the skincare anymore. I want 567 00:26:44,800 --> 00:26:48,359 Speaker 2: to focus more on skincare. And also, the makeup industry 568 00:26:48,480 --> 00:26:51,960 Speaker 2: is oversaturated and I don't have the energy to really 569 00:26:51,960 --> 00:26:55,840 Speaker 2: compete and I'd rather just focus on this. And it 570 00:26:56,000 --> 00:27:00,000 Speaker 2: was a discussion, and I have a very amazing business partner, 571 00:27:00,160 --> 00:27:02,920 Speaker 2: Judy's awesome shout out to her. She was very respectful 572 00:27:02,960 --> 00:27:05,080 Speaker 2: and she said, okay, I don't necessarily agree because she 573 00:27:05,119 --> 00:27:07,239 Speaker 2: loves makeup. She's like, you use it every day you 574 00:27:07,280 --> 00:27:09,280 Speaker 2: have your shows. Like I'm like yeah. I was like, 575 00:27:09,320 --> 00:27:11,879 Speaker 2: but something's telling me I just need to close it, 576 00:27:11,880 --> 00:27:14,359 Speaker 2: and I went with that instinct. I was like, okay, 577 00:27:14,520 --> 00:27:16,800 Speaker 2: I this is my gut feeling. I can't ignore this 578 00:27:16,840 --> 00:27:19,760 Speaker 2: gut feeling. This is what it's telling me. And it 579 00:27:19,840 --> 00:27:23,480 Speaker 2: hurt me very much, but I let it go and 580 00:27:23,560 --> 00:27:25,320 Speaker 2: I was like, I was okay with it walking away. 581 00:27:25,359 --> 00:27:27,200 Speaker 2: I didn't cry, didn't cry this time like I did 582 00:27:27,240 --> 00:27:29,000 Speaker 2: with Boe Dry. I just said, Okay, thank you so 583 00:27:29,160 --> 00:27:33,040 Speaker 2: much cosmetics makeup industry for what you did. I'm so grateful, 584 00:27:33,160 --> 00:27:34,920 Speaker 2: but I'm going to stick to the skincare and that's 585 00:27:34,920 --> 00:27:36,840 Speaker 2: what I've been doing. And I think the key to 586 00:27:36,880 --> 00:27:40,120 Speaker 2: my success because all of my businesses, I can honestly 587 00:27:40,160 --> 00:27:44,280 Speaker 2: tell you, thank God, have been very successful. I think 588 00:27:44,320 --> 00:27:47,159 Speaker 2: partially yes, because I have a platform, which I'm very 589 00:27:47,240 --> 00:27:50,440 Speaker 2: grateful for, you know, social media and ways of being 590 00:27:50,520 --> 00:27:54,040 Speaker 2: able to like promote it. I also have amazing business partners, 591 00:27:54,320 --> 00:27:56,960 Speaker 2: but I've always been very true to myself. Since my 592 00:27:57,080 --> 00:28:00,520 Speaker 2: experience with my first business, I've learned to listen to 593 00:28:00,560 --> 00:28:03,320 Speaker 2: that gut feeling, to that instinct to hey, am I 594 00:28:03,400 --> 00:28:06,720 Speaker 2: passionate about this? I do a heart check and I'm like, Okay, 595 00:28:06,960 --> 00:28:09,320 Speaker 2: is this coming from my heart? Is this something I'm 596 00:28:09,320 --> 00:28:11,679 Speaker 2: passionate about? Does this make me excited? To go on 597 00:28:11,720 --> 00:28:14,159 Speaker 2: social media I'm promoted, or to talk to someone on 598 00:28:14,200 --> 00:28:16,320 Speaker 2: the street, someone that may not even know who Cheeky's is, 599 00:28:16,720 --> 00:28:19,520 Speaker 2: about my skincare, or when people ask me, oh my god, 600 00:28:19,600 --> 00:28:21,359 Speaker 2: you smell so good, what is it. I'm like, oh, Raina, 601 00:28:21,400 --> 00:28:23,400 Speaker 2: it's my perfume. And it's like it's someone that doesn't 602 00:28:23,440 --> 00:28:24,800 Speaker 2: even know who I am. And I get a lot 603 00:28:24,800 --> 00:28:26,960 Speaker 2: of compliments on it and I'm selling it. But because 604 00:28:26,960 --> 00:28:29,080 Speaker 2: I'm like, this is something I absolutely love, so I 605 00:28:29,119 --> 00:28:31,400 Speaker 2: always do that heart check of like, is my heart 606 00:28:31,400 --> 00:28:33,359 Speaker 2: in the right place? Am I doing this for the 607 00:28:33,440 --> 00:28:37,080 Speaker 2: right reasons? Yes, of course we want to make money. Yes, 608 00:28:37,119 --> 00:28:39,280 Speaker 2: of course we want to make ends meet. That is important, 609 00:28:39,320 --> 00:28:42,200 Speaker 2: But for me, it's important to be super passionate about 610 00:28:42,240 --> 00:28:44,400 Speaker 2: what you're doing and what you're selling and be able 611 00:28:44,440 --> 00:28:48,080 Speaker 2: to stand behind it one hundred percent. So I think 612 00:28:48,120 --> 00:28:50,800 Speaker 2: that has helped me a lot because I'm a person 613 00:28:50,840 --> 00:28:54,640 Speaker 2: that wears my emotions on my sleeve, and you can 614 00:28:54,680 --> 00:28:56,760 Speaker 2: tell if I'm having a bad day or I'm super happy, 615 00:28:56,880 --> 00:28:59,240 Speaker 2: or I'm able to sell it. Like there are times 616 00:28:59,280 --> 00:29:01,320 Speaker 2: when I need to post something but I'm just not 617 00:29:01,400 --> 00:29:03,840 Speaker 2: in the right state of mind, and I'm like, okay, 618 00:29:04,200 --> 00:29:06,040 Speaker 2: and yes, I'm a businesswoman and I should just like 619 00:29:06,040 --> 00:29:08,520 Speaker 2: put my emotions to the side, absolutely, but there are 620 00:29:08,600 --> 00:29:10,360 Speaker 2: days where I'm like, I'm the person selling it. 621 00:29:10,400 --> 00:29:11,160 Speaker 1: I'm the billboard. 622 00:29:11,400 --> 00:29:13,120 Speaker 2: So if I am just not in the right place 623 00:29:13,120 --> 00:29:15,560 Speaker 2: and be able to like give my product what it 624 00:29:15,640 --> 00:29:18,360 Speaker 2: deserves in order to sell it, then I'm just gonna say, 625 00:29:18,360 --> 00:29:19,560 Speaker 2: you know what, I'm not going to do it today, 626 00:29:19,560 --> 00:29:23,120 Speaker 2: I'll do it tomorrow. And I've learned to just respect myself, 627 00:29:23,280 --> 00:29:26,720 Speaker 2: respect my my businesses, my products, and do it when 628 00:29:26,760 --> 00:29:29,080 Speaker 2: i'm like one hundred percent where I'm like, okay, good now, 629 00:29:29,120 --> 00:29:30,840 Speaker 2: I can give it and i can attack it, you 630 00:29:30,840 --> 00:29:32,800 Speaker 2: know what I mean. But when I say, don't be 631 00:29:32,840 --> 00:29:37,960 Speaker 2: emotionally so fixated on like I'm gonna make this work 632 00:29:38,000 --> 00:29:41,360 Speaker 2: no matter what. Yess, that's great. To a certain extent. 633 00:29:41,440 --> 00:29:43,480 Speaker 2: You have to know again when to walk away and 634 00:29:43,480 --> 00:29:46,000 Speaker 2: when to say, you know what, this isn't working. I 635 00:29:46,120 --> 00:29:48,480 Speaker 2: tried it, and I'm proud of myself for trying this. 636 00:29:48,640 --> 00:29:50,200 Speaker 2: I'm gonna go ahead and put it on the table 637 00:29:50,200 --> 00:29:52,000 Speaker 2: for now and I'm going to move on to something else. 638 00:29:52,400 --> 00:29:55,240 Speaker 2: I can come back to it later. Like you need to, 639 00:29:55,360 --> 00:29:58,360 Speaker 2: like just listen to your heart, to your mind, use 640 00:29:58,400 --> 00:30:01,200 Speaker 2: your logical mind, and find that balance between. 641 00:30:01,040 --> 00:30:03,160 Speaker 1: Your mind and your heart. 642 00:30:03,400 --> 00:30:06,680 Speaker 2: You know, and I know it might not make too 643 00:30:06,760 --> 00:30:09,520 Speaker 2: much sense, but hopefully it does. And again I always 644 00:30:09,520 --> 00:30:12,240 Speaker 2: say this easier said than done, but try to find 645 00:30:12,240 --> 00:30:13,120 Speaker 2: that balance, guys. 646 00:30:13,880 --> 00:30:17,400 Speaker 1: So the conclusion of this. 647 00:30:17,840 --> 00:30:21,960 Speaker 2: Episode is having and owning your own business is a 648 00:30:22,000 --> 00:30:24,880 Speaker 2: beautiful thing. It's either for you or it's not for you. 649 00:30:24,920 --> 00:30:26,320 Speaker 2: There are people that are like, Okay, I want to 650 00:30:26,320 --> 00:30:27,040 Speaker 2: be my own boss. 651 00:30:27,080 --> 00:30:27,520 Speaker 1: I love it. 652 00:30:27,600 --> 00:30:29,440 Speaker 2: Or there are people that are like, hey, i'd rather 653 00:30:29,480 --> 00:30:34,200 Speaker 2: have a boss. I'm better at accomplishing tasks. And that's fine. 654 00:30:34,400 --> 00:30:37,239 Speaker 2: It's really just figuring that out, you know, knowing that 655 00:30:37,280 --> 00:30:41,040 Speaker 2: there will be moments of feeling overwhelmed, of feeling like damn, 656 00:30:41,040 --> 00:30:44,040 Speaker 2: this isn't working, but try to pick yourself up, be patient, 657 00:30:44,680 --> 00:30:46,800 Speaker 2: listen to this episode. When you're feeling like that, remind 658 00:30:46,840 --> 00:30:48,440 Speaker 2: yourself that it's okay, it's just a moment. 659 00:30:48,760 --> 00:30:51,040 Speaker 1: We'll get there. Knowing when to walk away. 660 00:30:51,200 --> 00:30:54,600 Speaker 2: It's all listening, figuring it out, studying what you're doing, 661 00:30:55,000 --> 00:30:58,280 Speaker 2: always learning more about what it is that you're selling, growing, 662 00:30:58,400 --> 00:31:01,960 Speaker 2: being willing to grow. But anyways, guys, I'm going to 663 00:31:02,000 --> 00:31:05,440 Speaker 2: cut it here, and I hope that you enjoyed this episode. 664 00:31:05,600 --> 00:31:08,120 Speaker 2: I hope that you you learned a thing or two 665 00:31:08,240 --> 00:31:12,320 Speaker 2: or three. And I'm grateful. I'm grateful for for you 666 00:31:12,880 --> 00:31:15,360 Speaker 2: tapping in and listening to Cheeky's and Chill and being 667 00:31:15,400 --> 00:31:19,040 Speaker 2: a part of this community where we're just here to 668 00:31:19,200 --> 00:31:22,640 Speaker 2: just make each other better. So thank you for giving 669 00:31:22,680 --> 00:31:25,800 Speaker 2: me the opportunity to speak to you and hopefully to 670 00:31:25,840 --> 00:31:29,040 Speaker 2: your soul. And I love you guys very much. And 671 00:31:29,160 --> 00:31:31,600 Speaker 2: I will catch you on the next episode of Cheeky's 672 00:31:31,600 --> 00:31:35,000 Speaker 2: and Chill. Okay, and make sure you tell your friend 673 00:31:35,000 --> 00:31:37,520 Speaker 2: and your mom and your cousin and everyone else about 674 00:31:37,560 --> 00:31:39,640 Speaker 2: this episode. Anyone that you know will benefit from it. 675 00:31:39,680 --> 00:31:39,920 Speaker 1: Okay. 676 00:31:40,240 --> 00:31:51,600 Speaker 2: Basks in episode besos, do you need advice on love, relationships, health? 677 00:31:51,880 --> 00:31:54,640 Speaker 2: Emas I'm so excited to share with you that my 678 00:31:54,760 --> 00:31:57,680 Speaker 2: Cheekys and Chill podcast will have an extra episode drop 679 00:31:57,760 --> 00:32:01,360 Speaker 2: each week. I'll be answering all all your questions. Just 680 00:32:01,440 --> 00:32:07,080 Speaker 2: leave me a voice message. All you have to do 681 00:32:07,200 --> 00:32:09,840 Speaker 2: is go to speak pipe dot com, slash Cheeky's and 682 00:32:09,920 --> 00:32:11,840 Speaker 2: Chill Podcasts and record your questions. 683 00:32:11,920 --> 00:32:13,120 Speaker 1: I can't wait to hear from you. 684 00:32:17,520 --> 00:32:21,640 Speaker 2: This is a production of iHeartRadio and the Micudura podcast Network. 685 00:32:22,120 --> 00:32:25,040 Speaker 2: Follow us on Instagram at Michael Dura Podcasts and follow 686 00:32:25,080 --> 00:32:27,800 Speaker 2: me Cheeky's That's c h i q U i s. 687 00:32:28,280 --> 00:32:32,680 Speaker 2: For more podcasts from iHeart, visit the iHeartRadio app, Apple Podcasts, 688 00:32:32,800 --> 00:32:35,040 Speaker 2: or wherever you listen to your favorite podcast