WEBVTT - Ep 315: Mark Your Calendars! 0:00:06.400 --> 0:00:15.160 Hey, hey, hey, we're back, but black, we're brown ambition. 0:00:15.760 --> 0:00:19.840 Hey Mara, hey you have a different background. 0:00:19.880 --> 0:00:22.840 What's going on? Oh, I'm at my mom's house. 0:00:24.640 --> 0:00:27.360 House, Mama, mandra Oh. 0:00:27.200 --> 0:00:29.880 Mama's good. Yeah, we came here. We had like a 0:00:29.880 --> 0:00:32.400 many little family reunion because I haven't seen my siblings 0:00:32.440 --> 0:00:35.879 all together since last year. So it's been nice. It's 0:00:35.880 --> 0:00:39.440 been nice a couple. It's just yeah, you think with 0:00:39.479 --> 0:00:42.240 all these adults and a toddler it would be a 0:00:42.280 --> 0:00:44.040 little less stressful. But I feel like because we're in 0:00:44.040 --> 0:00:46.279 a new place, Rio is just like stuck to me 0:00:46.400 --> 0:00:50.400 like glue. But I know he was not happy when 0:00:50.400 --> 0:00:52.040 my mom was like, Mama has to go to work. 0:00:53.080 --> 0:00:53.720 He's mad. 0:00:54.080 --> 0:00:55.920 And does you have a new nephew too? Write don't 0:00:55.960 --> 0:00:57.680 you like a new nephew and niece? 0:00:58.440 --> 0:01:01.200 No, I know it came up though. My little brother's like, yeah, 0:01:01.200 --> 0:01:02.480 I don't know if I want to have kids. My 0:01:02.480 --> 0:01:05.600 sister's already not. She has three dogs, and you know 0:01:05.760 --> 0:01:08.840 her and her husband are not having children. They've decided 0:01:08.840 --> 0:01:11.399 for many years now. I'm just like, I'm I just 0:01:11.400 --> 0:01:16.120 going to be trapped here. The only one someone might 0:01:16.200 --> 0:01:19.440 be only one, no, no one else can to join 0:01:19.480 --> 0:01:23.520 the misery. No, I'm kidding, just like, yeah, make your 0:01:23.560 --> 0:01:24.080 own choices. 0:01:24.120 --> 0:01:24.600 That's great. 0:01:24.880 --> 0:01:29.360 I got no argument for it, going for it like 0:01:29.400 --> 0:01:33.200 it's yeah, it's crazy expensive and very stressful, but yeah, 0:01:33.280 --> 0:01:35.440 go live your go live your fabulous lives. 0:01:35.640 --> 0:01:38.800 Oh, I have some rando good news. So, as you know, 0:01:38.920 --> 0:01:41.160 my book get good money. It's been like a year old. 0:01:41.280 --> 0:01:43.480 It's sold like one hundred and sixty five thousand copies, 0:01:43.520 --> 0:01:47.280 which is great, but the other week, so I've been 0:01:47.319 --> 0:01:51.480 averaging about eight hundred or so sales, seven to eight 0:01:51.520 --> 0:01:54.040 hundred or so sales a week for the last maybe 0:01:54.080 --> 0:01:57.440 like two months or so, and then I had this 0:01:57.600 --> 0:02:00.240 big spike because I'm a psycho, and I check my 0:02:00.240 --> 0:02:04.120 book sales every week because like most author like for example, 0:02:04.160 --> 0:02:06.480 if you signed with Penguin like I have, you get 0:02:06.480 --> 0:02:09.880 something called the Author Portal. But almost every major publisher 0:02:09.880 --> 0:02:11.880 has some sort of portal where authors can log in 0:02:11.919 --> 0:02:13.800 and see their numbers. So I checked like every week 0:02:14.240 --> 0:02:16.280 and I saw that I had doubled in sales. It 0:02:16.320 --> 0:02:21.040 was like fifteen hundred sales. And I was like, why, 0:02:21.280 --> 0:02:25.200 poor quet, And because you know that's not nothing had happened. 0:02:25.240 --> 0:02:27.079 So I looked on my social to see that I 0:02:27.080 --> 0:02:30.840 did logan my content manager posts anything that really went crazy, 0:02:30.840 --> 0:02:34.040 and I said, no, our usual. I had been on 0:02:34.120 --> 0:02:38.720 this podcast called Millennial Money with Grants Sabateur said Bader, 0:02:39.240 --> 0:02:41.280 I'm sorry, Grant, I always say your name wrong. But 0:02:41.919 --> 0:02:43.720 you know, like I was like, okay, but you know, 0:02:43.919 --> 0:02:45.440 like it's people anyway, keep going. 0:02:46.960 --> 0:02:47.120 Right. 0:02:47.200 --> 0:02:49.280 So I was like, I don't think that's it. Something 0:02:49.280 --> 0:02:51.519 in my gut said it's social media. But I couldn't 0:02:51.520 --> 0:02:53.240 figure out because I'm like, if it was social media, 0:02:53.560 --> 0:02:56.760 wouldn't I be tagged like crazy in this thing, you know? 0:02:56.800 --> 0:02:59.320 But something said this is social media because no email 0:02:59.320 --> 0:03:02.760 had gone out nothing. So I waited and someone taged 0:03:02.760 --> 0:03:05.960 me something random on Twitter and it was like, oh, Tiffy, 0:03:05.960 --> 0:03:08.000 you should watch this. This young woman is really into 0:03:08.160 --> 0:03:10.440 like self care. But the girl looked like twenty two. 0:03:10.440 --> 0:03:11.679 I'm like, well she knows about self care. So I 0:03:11.680 --> 0:03:15.680 didn't watch it. And then yesterday two people tagged me 0:03:15.680 --> 0:03:17.760 and say, oh my god, Tiffany, she did this woman, 0:03:17.880 --> 0:03:20.240 this young woman, d Asia, she did a view of 0:03:20.320 --> 0:03:22.799 a review of your book. And I was like, oh, 0:03:22.800 --> 0:03:24.400 that's the self care girl. Oh that's why she was 0:03:24.440 --> 0:03:26.679 tagging me on Twitter, like one person tagged me because 0:03:26.680 --> 0:03:29.400 I don't go on on TikTok. So she did this 0:03:29.480 --> 0:03:31.440 review of my book on TikTok. And when I'm not 0:03:31.440 --> 0:03:33.959 gonna lie, Mandy say if you we're going, we're gonna 0:03:33.960 --> 0:03:37.520 give Daja a little shout out because if you won't 0:03:37.520 --> 0:03:40.000 do a review, this is the way you do a review. 0:03:40.080 --> 0:03:44.920 It was textbook perfect review. Her name is d Asia. 0:03:45.080 --> 0:03:47.840 Literally the number D the letter D than the word 0:03:47.920 --> 0:03:51.680 Asia A s I A and say so s a 0:03:52.000 --> 0:03:55.640 y s so so d A s A I A 0:03:56.160 --> 0:03:59.400 s a y sso so Deja say so. Go to 0:03:59.480 --> 0:04:03.320 Daja's say so and click on how she did that 0:04:03.360 --> 0:04:07.400 book review. If you are an influencer, if you are 0:04:07.840 --> 0:04:10.160 you know, a content creator, and you wanted to work 0:04:10.160 --> 0:04:13.760 with brands or whatever, that is the perfect I had 0:04:13.840 --> 0:04:18.279 never literally it is so well done. Deja just for context, 0:04:18.279 --> 0:04:22.360 has about twenty thousand followers on TikTok. That review has 0:04:22.400 --> 0:04:26.720 one hundred and thirty thousand views, so, because that's how 0:04:26.720 --> 0:04:28.640 what she did it, it's got over two hundred or 0:04:28.640 --> 0:04:31.960 something so comments and she's commenting. And then because Desa 0:04:32.080 --> 0:04:34.880 is a smarty pants, she made sure to put the 0:04:34.920 --> 0:04:37.160 link in her bio, so if you bought the book, 0:04:37.320 --> 0:04:39.720 you know, it was like an an Amazon affiliate link 0:04:39.800 --> 0:04:41.680 for her. So people purchased the book and they use 0:04:41.680 --> 0:04:46.400 her affiliate link right. So, but it was so well done. So, 0:04:46.800 --> 0:04:48.960 I mean, Desa, I didn't even get a chance because 0:04:48.960 --> 0:04:50.760 I message her on Instagram so we could connect because 0:04:50.760 --> 0:04:53.560 I think originally she's from Jersey, so I don't know 0:04:53.600 --> 0:04:56.560 her personally. She just bought the book. She says something like, y'all, 0:04:56.839 --> 0:04:59.599 I have a roth Ira. Do you understand she holds 0:04:59.600 --> 0:05:02.320 the book. This book right here was so helpful, she 0:05:02.440 --> 0:05:06.560 explains how. Then she does a freeze frame of one 0:05:06.600 --> 0:05:08.599 of the pages in the book and says, read this 0:05:08.680 --> 0:05:11.159 passage right here. This is an example of how easy 0:05:11.160 --> 0:05:14.080 it is to read this book, I mean perfection. That 0:05:15.400 --> 0:05:20.840 sixty second video generated about seven or eight hundred book sales. 0:05:21.120 --> 0:05:23.920 Do you understand she sold eight hundred books with her video, 0:05:25.000 --> 0:05:27.919 And so I just so I understand book talk. So 0:05:27.960 --> 0:05:31.719 I was just talking to my publisher at my public 0:05:31.720 --> 0:05:34.359 Well yeah, my publisher like at Penguin. Her name is Marnie, 0:05:34.360 --> 0:05:37.159 the big publisher over there, the big editor over there. 0:05:37.160 --> 0:05:39.559 And then my agent Heather, because I was talking about 0:05:39.560 --> 0:05:42.320 like potentially upcoming books and things, and I was telling 0:05:42.360 --> 0:05:45.200 them that, and she was. Marnie was telling me that, yes, 0:05:45.279 --> 0:05:48.480 book talk has been responsible for upwards of a fifty 0:05:48.520 --> 0:05:52.560 percent uptick in sales of books overall, especially for the 0:05:52.680 --> 0:05:56.039 young adult market in girls. That there are books that 0:05:56.080 --> 0:05:58.520 were not no longer in print because they weren't selling anymore, 0:05:59.000 --> 0:06:02.560 that have sold millions of copies because some young girl 0:06:02.640 --> 0:06:06.840 thinks the book is amazing, talks about it on her Twitter, 0:06:07.000 --> 0:06:10.120 on her TikTok, and then it just blows up with sales. 0:06:10.360 --> 0:06:11.840 And so I just share all that to say. So 0:06:11.880 --> 0:06:14.680 they're trying to figure out how do they how do 0:06:14.760 --> 0:06:19.000 they capitalize on that, because, like I said, it's not 0:06:19.240 --> 0:06:23.479 about finding like this creator with hundreds of thousands of followers, 0:06:23.480 --> 0:06:28.159 because that might not be it. Diasia has twenty thousand followers. 0:06:28.200 --> 0:06:30.320 It's not that, you know what I mean, It's not 0:06:30.360 --> 0:06:32.280 necessarily that you have to have a ton of followers. 0:06:32.400 --> 0:06:35.919 It's that something about the way you describe the book 0:06:36.000 --> 0:06:37.800 makes people want to get it, and so it clearly 0:06:37.839 --> 0:06:39.680 was shared over and over. So one I want to 0:06:39.680 --> 0:06:41.359 shout to you, Daz y'all told her like when are 0:06:41.400 --> 0:06:44.320 you in Jersey next? How you lunch? And so she 0:06:44.400 --> 0:06:46.880 actually because she lives in like Boston and so she's 0:06:46.920 --> 0:06:48.719 actually coming to Jersey in a couple of weeks, so hopefully 0:06:48.680 --> 0:06:50.240 we can meet up. So I just want to thank 0:06:50.240 --> 0:06:53.320 that young sister because she that was just like so 0:06:53.480 --> 0:06:56.880 awesome and yeah, just like some I probably should have 0:06:56.880 --> 0:06:59.720 said that for brown Booth, but job, I just had 0:06:59.760 --> 0:07:01.320 to get her her shout out because I don't think, 0:07:01.320 --> 0:07:02.800 you know, it wasn't intentional. She doesn't know me, she's 0:07:02.800 --> 0:07:03.760 not want to sell books for me. 0:07:03.960 --> 0:07:06.599 Well it worked, you know, like with marketing, there's no 0:07:06.640 --> 0:07:09.720 way to like, you know, I prefer it's exciting when 0:07:09.760 --> 0:07:12.760 these little moments happened because you don't one. It's like 0:07:12.960 --> 0:07:17.160 you can't plan it. Obviously, your book is great, and 0:07:17.560 --> 0:07:19.320 I think that's the most important thing. You wrote a 0:07:19.320 --> 0:07:22.280 good book, Like that's how you replicate it. Have great 0:07:22.320 --> 0:07:25.680 books and have a great you know, content because like 0:07:25.800 --> 0:07:28.360 the people who get excited about it. That's the power 0:07:28.360 --> 0:07:33.320 of being an influencer, like a micro influencer and TikTok's algorithm. Baby, 0:07:33.320 --> 0:07:34.160 when it takes. 0:07:33.920 --> 0:07:38.800 All a girl, I was like what, Yeah. 0:07:38.840 --> 0:07:41.160 I don't sleep on TikTok. Is that why all of 0:07:41.200 --> 0:07:43.080 a sudden you were liking my videos? You got excited, 0:07:43.080 --> 0:07:43.920 you got on TikTok. 0:07:44.720 --> 0:07:47.680 I had long I know, beause someone had like you know, 0:07:47.760 --> 0:07:49.600 someone when they tagged me. So I went to TikTok 0:07:49.760 --> 0:07:51.240 and then when I opened it, you popped up. I 0:07:51.280 --> 0:07:52.880 was like, oh, this is cute. Oh this is cute manding. 0:07:52.920 --> 0:07:54.160 So I was just in there anyway, So I was like, 0:07:54.240 --> 0:07:56.240 let me get made some love while I'm in here. 0:07:56.280 --> 0:07:59.000 This is my once a year TikTok pilgrimage. And then 0:07:59.080 --> 0:08:01.760 like so yeah, but if anybody's on TikTok and they 0:08:01.800 --> 0:08:04.280 want to do a review, cheah, let me know. I'm 0:08:04.280 --> 0:08:07.920 taking TikTok reviews. Yeah, even although I'm not in TikTok. 0:08:07.960 --> 0:08:10.160 But yeah, I just thought that that was really awesome 0:08:10.200 --> 0:08:12.800 and just like and honestly, what I love is that 0:08:12.960 --> 0:08:15.320 in general, what we're seeing is that the powers really 0:08:15.400 --> 0:08:17.680 in the hand of the people. So like the powers 0:08:17.680 --> 0:08:19.640 that be don't get to decide what's good or bad. 0:08:20.000 --> 0:08:23.040 We get to decide. And so that's just an example 0:08:23.080 --> 0:08:24.600 of that that like if you have a book in 0:08:24.640 --> 0:08:27.240 you or whatever product or service that if you can 0:08:27.280 --> 0:08:30.040 get it in the hands of actual people and make 0:08:30.080 --> 0:08:32.560 sure that it's helpful and useful, then you know you 0:08:32.600 --> 0:08:34.560 can do well. Even if someone says, you know, we 0:08:34.600 --> 0:08:36.839 don't want you, It's like, yeah, you might not want 0:08:36.880 --> 0:08:39.520 me gatekeeper, but the people want me yeah. 0:08:39.920 --> 0:08:42.959 And it's it's completely making the access to these titles 0:08:42.960 --> 0:08:45.360 so much more easy, Like you know, Oprah's Book Club, 0:08:45.600 --> 0:08:48.560 I feel like almost is it's I don't know, it's 0:08:48.559 --> 0:08:51.280 how our moms found out what books to read. And 0:08:52.120 --> 0:08:55.040 it feels like, you know, hashtag book talk is amazing 0:08:55.040 --> 0:08:58.160 and I love following it because it's the sweetest, most 0:08:58.520 --> 0:09:02.160 like passionate nerds. And I say that with so much love. Yes, 0:09:02.400 --> 0:09:04.840 And my favorite ones are when they have they're like 0:09:04.880 --> 0:09:06.720 at a bookstore and it's all and it's usually women 0:09:06.760 --> 0:09:09.400 working at the bookstores and they're like, and it's just 0:09:09.400 --> 0:09:11.360 someone who's saying, you know, go grab me the last 0:09:11.360 --> 0:09:13.280 book that made you have a good cry, Go grab 0:09:13.320 --> 0:09:14.840 me the book that made you want to call a 0:09:14.840 --> 0:09:17.040 friend immediately, and like the joy that they have and 0:09:17.080 --> 0:09:19.840 sharing books and considering the fact that isn't the phone 0:09:19.920 --> 0:09:23.160 supposed to be killing you know, the industry. 0:09:23.360 --> 0:09:25.559 It's literally that it's not. 0:09:26.080 --> 0:09:29.640 It's absolutely and it's almost like to our own detriment. 0:09:29.760 --> 0:09:31.920 You know, if you're trying to write a traditionally published book, 0:09:31.920 --> 0:09:37.240 do you overlook the power of platforms to amplify So 0:09:37.440 --> 0:09:43.080 that's really exciting and yeah, shout out to Deja just 0:09:43.120 --> 0:09:46.880 say so. Yes, thanks said so and it was so. 0:09:48.600 --> 0:09:50.720 Well speaking of the power of like social media on 0:09:50.800 --> 0:09:56.520 personal finance. Turning it around to girl this crypto chat, 0:09:56.559 --> 0:09:59.719 are you do you invest in crypto? Nope, I have 0:09:59.760 --> 0:10:01.280 a li little bit, not much, like you know, maybe 0:10:01.280 --> 0:10:04.240 a few thousand dollars invested in them in crypto. But 0:10:04.400 --> 0:10:09.320 apparently you are in the minority of minorities because black folks. 0:10:09.120 --> 0:10:11.240 Take my black card. It's been threatened many times. 0:10:13.280 --> 0:10:17.640 We over index apparently on in crypto into. 0:10:17.400 --> 0:10:21.400 A disturbing level. Yeah, to a disturbing level. Well, the 0:10:21.440 --> 0:10:22.959 reason I think we're talking about it is there is 0:10:23.000 --> 0:10:26.520 these headlines about I mean, obviously the stock market has 0:10:26.559 --> 0:10:29.400 been just in the trash can for a long time 0:10:30.200 --> 0:10:33.760 quite a minute now, but crypto especially like there's actually 0:10:33.760 --> 0:10:36.440 a study by the Federal Reserve Bank of Kansas. They're 0:10:36.480 --> 0:10:38.440 like a big deal. Okay, when they do studies, it matters, 0:10:39.040 --> 0:10:41.280 and one of these stats that they found, one of 0:10:41.320 --> 0:10:44.200 these pieces of data they found really disturbed me. And 0:10:44.280 --> 0:10:47.080 I think, of course, I feel like you had to 0:10:47.160 --> 0:10:49.520 have them living under a rock if you didn't get 0:10:49.559 --> 0:10:51.760 any kind of crypto content as a black person in 0:10:51.800 --> 0:10:54.440 America over the past couple of years. And I knew 0:10:54.440 --> 0:10:57.400 it was increasingly popular in all of that, but black 0:10:57.400 --> 0:10:59.679 investors are more likely to have crypto than stocks or 0:10:59.720 --> 0:11:03.160 each funds. When did we get to that level of 0:11:04.120 --> 0:11:07.240 what happened? And I'm like, damn it, we missed some 0:11:07.320 --> 0:11:11.240 steps in between, y'all. We missed some very important building 0:11:11.240 --> 0:11:14.400 blocks in between. And it sucks because it's almost like 0:11:14.800 --> 0:11:17.240 it's not like crypto's meant to be a predatory and 0:11:18.080 --> 0:11:20.720 you know, financial product. But no, I feel like it 0:11:20.880 --> 0:11:25.800 just shows when knowledge what knowledge? The difference between knowledge 0:11:25.800 --> 0:11:29.079 and education. For in my mind, you know, we learned 0:11:29.080 --> 0:11:31.480 a thing about a thing, learned a crypto and how 0:11:31.480 --> 0:11:34.040 it existed, but like the holistic. 0:11:33.640 --> 0:11:35.960 Education, yes, wasn't there. 0:11:36.240 --> 0:11:38.520 And so it just kills me because I mean, how 0:11:38.520 --> 0:11:41.640 many people thought I'm building wealth and I'm taking some 0:11:41.720 --> 0:11:45.720 you know, steps toward breaking generational poverty and all that 0:11:45.800 --> 0:11:48.760 only to be like, oh crap, what have I done? 0:11:49.400 --> 0:11:53.360 And I think that's why we over index because we're 0:11:53.440 --> 0:11:57.440 so far behind in like the wealth, you know, because 0:11:57.440 --> 0:11:59.040 of that wealth gap. So I think a lot of 0:11:59.040 --> 0:12:00.959 folks and I understand. I thought that this would be 0:12:01.000 --> 0:12:04.080 a way to close that gap more quickly because I 0:12:04.160 --> 0:12:06.600 never saw people talk about investing more than the last 0:12:06.600 --> 0:12:09.520 few years. In like the black community, it has exploded 0:12:09.559 --> 0:12:13.280 to talk about investing has exploded, and I have been 0:12:13.320 --> 0:12:16.120 trying to caution people that you ought to invest, but 0:12:16.240 --> 0:12:20.400 it is you don't neglect the foundational financial steps, you know. 0:12:20.640 --> 0:12:22.120 It's one of the reasons, honestly why I wrote gig 0:12:22.240 --> 0:12:24.880 it was money because I was like, you know, do 0:12:24.960 --> 0:12:27.120 you have your budget? I know it's not sexy. Are 0:12:27.120 --> 0:12:28.679 you saving saving? 0:12:28.760 --> 0:12:28.960 You know? 0:12:29.000 --> 0:12:31.400 Are you in control of your debt? How's your credit looking? 0:12:31.440 --> 0:12:33.360 Do you know how to earn? Because once you have 0:12:33.480 --> 0:12:38.080 this foundational things, then you can invest in a way that, yes, 0:12:38.120 --> 0:12:40.319 you could take some risks over here, but you can 0:12:40.360 --> 0:12:43.959 invest in a way that is more likely to return 0:12:44.040 --> 0:12:46.880 a solid return. And then with like a percentage maybe 0:12:46.880 --> 0:12:50.280 five percent of your portfolio, you're a little bit more risky, 0:12:50.320 --> 0:12:52.840 maybe more if you're a little bit younger, but I 0:12:52.880 --> 0:12:56.040 think that that's what we saw. Like one of my 0:12:56.200 --> 0:12:58.000 one of my go to folks that I listened to, 0:12:58.040 --> 0:13:01.640 Ian Dunlap of the Masterstor. He's on one of our 0:13:01.679 --> 0:13:03.720 other podcasts, favorite podcasts that we'd like to listen to, 0:13:03.720 --> 0:13:06.480 Earn your Leisure. Well they have too. They have Earn 0:13:06.520 --> 0:13:08.640 your Leisure and they have Earn your Leisure Market Mondays, 0:13:08.640 --> 0:13:11.800 So he does market Mondays. He's just like super smart 0:13:11.840 --> 0:13:14.200 and intelligent when it comes to the market, and you 0:13:14.240 --> 0:13:16.560 would think, you know, he's a young brother, and he 0:13:16.600 --> 0:13:19.200 would always say he was like, you know, light on 0:13:19.280 --> 0:13:23.839 crypto because he was like ultimately, he was like, you're 0:13:23.840 --> 0:13:25.920 seeing all these people talk about it because it's sexy. 0:13:26.160 --> 0:13:30.120 I'm here to talk about the investing fundamentals, and I'm 0:13:30.120 --> 0:13:35.280 not convinced that crypto is not it's not still wildly 0:13:35.320 --> 0:13:37.600 swinging yet. This was this was before when crypto was 0:13:37.600 --> 0:13:40.960 doing really well. He was like, yeah, but the market 0:13:41.000 --> 0:13:44.800 has over one hundred years in the game, so you know, 0:13:45.000 --> 0:13:48.240 and so but folks, you know, we're listening to the 0:13:48.280 --> 0:13:51.319 pop up new financial educators who just came to market, 0:13:51.880 --> 0:13:55.360 who you know, just learned crypto, and it just. 0:13:55.360 --> 0:13:57.400 Makes me think about how we have food deserts and 0:13:57.440 --> 0:13:59.600 black communities and all you can get is like the 0:13:59.640 --> 0:14:02.240 corner store with the junk food and the process shit 0:14:02.840 --> 0:14:06.720 and you know, and maybe there's a couple of like 0:14:06.800 --> 0:14:10.840 healthy items there, but the quality of the information is 0:14:10.880 --> 0:14:13.720 so not great by the times, by the time it 0:14:14.000 --> 0:14:16.120 gets to our neighborhoods or wherever we live. And that's 0:14:16.160 --> 0:14:19.400 what I feel. This is indicative of indicative of too. 0:14:19.720 --> 0:14:21.360 You know, we should be able. We need the whole 0:14:21.360 --> 0:14:24.360 foods of financial advice. We deserve that, you know, like 0:14:24.440 --> 0:14:27.200 there should be the fun sprinkles, but there also should 0:14:27.200 --> 0:14:29.040 be the substance, you know, like you have the good 0:14:29.160 --> 0:14:32.640 quality stuff. And for me, that's that basic, you know, 0:14:32.760 --> 0:14:36.640 core investing information so that you're not over indexing on 0:14:36.680 --> 0:14:37.680 that junk. You know. 0:14:38.440 --> 0:14:40.520 So we have Brenna Bishop baby in our Q and 0:14:40.560 --> 0:14:43.440 A yes, that's why you are here listening. You know, 0:14:43.640 --> 0:14:45.480 you get the whole meal. Were not just snacks up 0:14:45.480 --> 0:14:47.360 in here. We might look like a snack, but we 0:14:47.400 --> 0:14:48.680 serve at home wheels up in here. 0:14:49.720 --> 0:14:52.000 I don't think we've ever talked about crypto and on 0:14:52.040 --> 0:14:53.840 this show, because I know there's been like dips in 0:14:53.840 --> 0:14:56.080 the past too, And I think for a hot minute 0:14:56.120 --> 0:14:58.160 I did own like a tiny, tiny bit of bitcoin. 0:14:58.840 --> 0:15:01.880 But it's just anyway, and I think we've only ever 0:15:01.920 --> 0:15:03.720 discussed in the context that I think it deserves to 0:15:03.760 --> 0:15:06.600 be discussed in, which is like, this is a new territory. 0:15:06.760 --> 0:15:11.640 It's you know, it's an untested, new you know asset. 0:15:12.520 --> 0:15:15.160 What what even is it? And and and the reasons 0:15:15.160 --> 0:15:17.520 I think people were drawn to it. It's like, oh, 0:15:17.600 --> 0:15:20.120 it's and there's that lack of fundamental trust in the 0:15:20.160 --> 0:15:22.880 banking sector. I think it just black households in general, 0:15:23.320 --> 0:15:27.560 and crypto felt like that alternative. It felt like something 0:15:27.600 --> 0:15:30.280 that could be ours and didn't have like you know 0:15:30.400 --> 0:15:34.240 that like that that that baggage that came with it. 0:15:34.960 --> 0:15:37.200 But the fact that some people are treating crypto like 0:15:37.240 --> 0:15:40.360 a like a like a savings account, like it's supposed 0:15:40.360 --> 0:15:43.680 to be safe, yeah, from the effects of stock market 0:15:43.880 --> 0:15:47.040 crashes and a recession, like recession proof investment. 0:15:46.600 --> 0:15:49.400 Like yeah, I don't know where that can. 0:15:49.280 --> 0:15:51.320 We blame Paris Hilton or Matt Damon Is it there for? 0:15:51.640 --> 0:15:52.800 Like I don't know, I. 0:15:52.760 --> 0:15:54.720 Don't know, you know, because I read about the case, 0:15:55.320 --> 0:15:57.520 I thought that I think at first well, crypto first 0:15:57.560 --> 0:16:00.320 first came about, like the underbelly of crypto was like, 0:16:00.360 --> 0:16:02.000 so people could do a legal activity. They could do 0:16:02.040 --> 0:16:04.320 bad things with bad people, so you can sell drugs, 0:16:04.360 --> 0:16:06.000 you could do things and not get caught, you know. 0:16:06.400 --> 0:16:10.720 But then like when traditional kind of investors type started 0:16:10.720 --> 0:16:14.240 to latch on, what I was hearing from them that 0:16:14.520 --> 0:16:18.440 crypto is a hedge against around recessions. So as the 0:16:19.320 --> 0:16:22.280 traditional money goes down in value, and well really not 0:16:22.280 --> 0:16:25.120 over hedge against recession, more sure, a hedge against inflation. 0:16:25.840 --> 0:16:29.280 That like, as traditional money loses its value, crypto, because 0:16:29.320 --> 0:16:32.960 it's not tied to like a country or a place 0:16:33.080 --> 0:16:36.360 or government, crypto should remain solid. But what we see 0:16:36.520 --> 0:16:40.360 is that like you know, like that's not true that 0:16:40.600 --> 0:16:43.680 all things are linked. So the dollar bill is you know, 0:16:43.720 --> 0:16:45.440 like what is our inflation right now? Like eight point 0:16:45.480 --> 0:16:50.280 something percent. Crypto has lost about fifty percent of its value, 0:16:50.800 --> 0:16:52.240 if not more, for some cost. 0:16:52.400 --> 0:16:56.880 Unsusceptible to the emotions that drive stock market crashes any 0:16:56.920 --> 0:17:00.520 other asset. I don't understand. How was it not supposed 0:17:00.560 --> 0:17:05.600 to be impacted behind like market forces? How it doesn't 0:17:05.640 --> 0:17:06.439 make any sense. 0:17:06.880 --> 0:17:09.200 Well, now we know we knew natcha. 0:17:10.080 --> 0:17:12.400 This is the test that we've been waiting for. You know, 0:17:12.760 --> 0:17:15.160 what's going to happen with bitcoin again? I think back 0:17:15.200 --> 0:17:18.159 to my like really annoying econ professor from college and 0:17:18.160 --> 0:17:21.200 his Hawaiian T shirts who I'm sure or his Hawaiian shirts, 0:17:21.200 --> 0:17:24.600 who would love this? Like this grand economic experiment that 0:17:24.600 --> 0:17:27.639 we're in right now, Like what will happen? So just 0:17:27.680 --> 0:17:29.320 more data? But this is going to be a hot 0:17:29.359 --> 0:17:35.160 I mean July, y'all girl, like summer time. Everyone's checking out. 0:17:35.840 --> 0:17:37.320 This is Can we check out? 0:17:37.880 --> 0:17:41.480 Can we talk about what our friend Kevin Matthews he's 0:17:41.480 --> 0:17:44.600 building bread on Instagram. He has this great post that 0:17:44.680 --> 0:17:47.840 basically breaks down the four core dates in July that 0:17:48.520 --> 0:17:51.680 in the caption, yes, oh yeah, mark your calendars. Okay, 0:17:51.920 --> 0:17:54.680 So first July eighth, it's the unemployment report we get 0:17:54.680 --> 0:17:56.280 to see is it going up? Is it going down? 0:17:56.480 --> 0:17:59.480 Is it better? Is it worse? That comes out July eighth? 0:17:59.680 --> 0:18:01.680 Mark your calendars? So what comes next? 0:18:02.160 --> 0:18:06.720 Me? Sorry, I guys have that. Mom. I'm sorry, she's like, 0:18:06.880 --> 0:18:09.000 because it's okay for me to take Brio to the park. Yes, 0:18:09.320 --> 0:18:12.840 take him? My bad? What'd you ask me? So? 0:18:13.040 --> 0:18:16.640 Like I said, so July eighth, the Unemployment report comes out. 0:18:16.680 --> 0:18:18.879 So this is a report that's going to help to 0:18:19.119 --> 0:18:23.320 dictate whether or not, you know, unemployment is getting better, 0:18:23.359 --> 0:18:25.960 it's getting worse. What industries are getting better and worse? 0:18:26.160 --> 0:18:27.720 So that comes out July eighth. 0:18:27.960 --> 0:18:30.080 July eighth, Yeah, I think everyone will have their eyes 0:18:30.080 --> 0:18:32.199 on it. Unemployment is still really really low. It's like 0:18:32.200 --> 0:18:34.240 a three point six percent, So if it's starting to 0:18:34.280 --> 0:18:37.080 go up as it has in the past month, and yeah, 0:18:37.119 --> 0:18:39.119 that will be a huge indicator that things are not 0:18:39.160 --> 0:18:42.280 looking good for us. After that, what does keV have? 0:18:42.440 --> 0:18:47.679 July eighteenth, Google Google stock split. Another day, another stock split, 0:18:47.680 --> 0:18:48.679 but this time it's Google. 0:18:49.359 --> 0:18:52.960 Yep, twenty to one stock split. Uh, not that I've 0:18:52.960 --> 0:18:55.520 ever remember, Well, I haven't been investing for like, I mean, 0:18:55.640 --> 0:18:59.040 probably the last ten years, Not that I remember. Maybe 0:18:59.160 --> 0:19:01.600 I'm sure they've done what FO but not that since 0:19:01.640 --> 0:19:03.800 I've been an investor. But it's going to be a 0:19:03.840 --> 0:19:06.280 twenty to one stock split. So means if you have 0:19:06.359 --> 0:19:08.800 one chair, you now will have twenty shares that add 0:19:08.880 --> 0:19:11.280 up to the one chair that you had before. What 0:19:11.440 --> 0:19:14.560 I have seen with so many stock splits, well, we're 0:19:14.600 --> 0:19:16.440 going through a crazy time right now. Anyway that there's 0:19:16.480 --> 0:19:18.840 an initial drop even after the stock split, and then 0:19:18.920 --> 0:19:21.240 like you know, you hope it starts to climb up. 0:19:21.280 --> 0:19:24.199 I mean, Google's kind of a goliath, so you know, 0:19:24.440 --> 0:19:26.720 I mean, I still think it's a solid investment. I'm 0:19:26.720 --> 0:19:29.119 not giveing you investment advice, but it's a solid investment. 0:19:29.160 --> 0:19:30.480 But I don't know I would buy right after the 0:19:30.560 --> 0:19:33.920 initial stocksplit just because they're usually a dip and then 0:19:34.040 --> 0:19:35.480 you know, they get to make the stallion needs to 0:19:35.480 --> 0:19:37.520 come back up eventually, so you might want to start 0:19:37.520 --> 0:19:42.720 buying on the rise that selling. That's July eighteenth, marker calendars. 0:19:43.000 --> 0:19:47.400 July twenty fifth, earning season starts, so for those who 0:19:47.400 --> 0:19:51.560