1 00:00:00,160 --> 00:00:06,760 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:09,240 --> 00:00:13,120 Speaker 2: This is the Bloomberg Debaicurate podcast, available every morning on Apple, 3 00:00:13,160 --> 00:00:15,920 Speaker 2: Spotify or whatever you listen. It's Thursday, the fifth of 4 00:00:15,920 --> 00:00:18,280 Speaker 2: September in London. I'm Caroline Hepke and. 5 00:00:18,200 --> 00:00:21,680 Speaker 3: I'm Stephen Carroll. Coming up today. Traders step up bets 6 00:00:21,680 --> 00:00:24,720 Speaker 3: on bigger rate cuts from the Federal Reserve as US 7 00:00:24,880 --> 00:00:27,560 Speaker 3: job openings drop to their lowest level in three years. 8 00:00:27,880 --> 00:00:32,240 Speaker 2: JP Morgan abandons its by recommendation on Chinese stocks over 9 00:00:32,320 --> 00:00:35,840 Speaker 2: fears about the future of the world's second largest economy. 10 00:00:35,880 --> 00:00:39,840 Speaker 3: And checkered past, uncharted future. We bring you our exclusive 11 00:00:39,880 --> 00:00:43,760 Speaker 3: reporting on the challenges facing the British fashion brand Berbery. 12 00:00:44,040 --> 00:00:46,000 Speaker 2: Let's start with a round up of our top stories. 13 00:00:46,159 --> 00:00:49,000 Speaker 3: A key segment of the US Treasury yield curve briefly 14 00:00:49,080 --> 00:00:52,680 Speaker 3: termed positive as traders bet on steeper interest rate cuts 15 00:00:52,680 --> 00:00:55,840 Speaker 3: from the Federal Reserve, the US two year notes yield 16 00:00:55,880 --> 00:00:58,720 Speaker 3: dip below the ten years for the second time in 17 00:00:58,800 --> 00:01:02,120 Speaker 3: two years yesterday. The move came after the July job 18 00:01:02,200 --> 00:01:04,720 Speaker 3: openings data, known as jolts, came in a lot weaker 19 00:01:04,760 --> 00:01:08,839 Speaker 3: than expected. Bloomberg's Economics editor, Michael McKee reacted to the move. 20 00:01:09,200 --> 00:01:11,600 Speaker 4: It is a significant fallow and it does suggest that 21 00:01:11,680 --> 00:01:14,759 Speaker 4: we are continuing to see the labor market loosen up. 22 00:01:15,080 --> 00:01:18,399 Speaker 4: We also have some news out now from Raphae Albostik 23 00:01:19,120 --> 00:01:22,960 Speaker 4: that is timed to this report, perhaps the Atlanta FED president, 24 00:01:23,000 --> 00:01:26,320 Speaker 4: who is a voter this year, saying that he now 25 00:01:26,440 --> 00:01:28,760 Speaker 4: thinks that it is as important to look at the 26 00:01:28,840 --> 00:01:33,839 Speaker 4: labor side as it was the inflation side. 27 00:01:34,080 --> 00:01:37,160 Speaker 3: Michael McKee adds that the data has renewed focus on 28 00:01:37,240 --> 00:01:40,559 Speaker 3: Friday's US payrolls report. It's one of the final data 29 00:01:40,600 --> 00:01:43,280 Speaker 3: points before the FED is widely expected to kick off 30 00:01:43,560 --> 00:01:47,360 Speaker 3: it's easing cycle this month. There's still big disagreements though, 31 00:01:47,360 --> 00:01:50,400 Speaker 3: about the pace of reductions, with oak Tree Capitals Howard 32 00:01:50,480 --> 00:01:53,360 Speaker 3: Mark saying he thinks rates will settle in a range 33 00:01:53,360 --> 00:01:55,120 Speaker 3: of in between three and four percent. 34 00:01:56,320 --> 00:02:00,760 Speaker 2: JP Morgan has abandoned it's by recommendation for China these stocks. 35 00:02:01,120 --> 00:02:05,240 Speaker 2: America's largest bank says that paul growth, tepid policy support, 36 00:02:05,400 --> 00:02:09,840 Speaker 2: and the US election volatility are all weighing against companies 37 00:02:09,840 --> 00:02:12,280 Speaker 2: in the world's second largest economy. The LENDA joins a 38 00:02:12,440 --> 00:02:16,000 Speaker 2: chorus of global firms moving money away from China into 39 00:02:16,080 --> 00:02:18,560 Speaker 2: more attractive emerging market bets. 40 00:02:19,200 --> 00:02:21,160 Speaker 3: In the race for the White House, Kamala Haras is 41 00:02:21,160 --> 00:02:24,240 Speaker 3: calling for a twenty eight percent capital gains tax to 42 00:02:24,280 --> 00:02:26,840 Speaker 3: be levied on those earning a million dollars or more. 43 00:02:27,120 --> 00:02:29,720 Speaker 3: The current US capital gains tax rate is twenty percent. 44 00:02:30,040 --> 00:02:33,079 Speaker 3: The Democratic presidential nominee says the measure would strengthen the 45 00:02:33,200 --> 00:02:34,000 Speaker 3: US economy. 46 00:02:35,600 --> 00:02:38,320 Speaker 5: If you earn a million dollars a year or more, 47 00:02:38,720 --> 00:02:41,720 Speaker 5: the tax rate on your long term capital gains will 48 00:02:41,800 --> 00:02:45,240 Speaker 5: be twenty eight percent under my plan, because we know 49 00:02:45,960 --> 00:02:50,320 Speaker 5: when the government encourages investment, it leads to broad based 50 00:02:50,480 --> 00:02:55,639 Speaker 5: economic growth and it creates jobs, which makes our economy stronger. 51 00:02:56,400 --> 00:02:58,960 Speaker 3: Kamala Haara, speaking at an event in New Hampshire, Her 52 00:02:58,960 --> 00:03:02,120 Speaker 3: proposal is less than the thirty nine point six percent 53 00:03:02,200 --> 00:03:05,720 Speaker 3: rate advocated by current President Joe Biden. It comes as 54 00:03:05,800 --> 00:03:08,880 Speaker 3: the Vice President endeavors to set out her own economic vision, 55 00:03:09,000 --> 00:03:12,799 Speaker 3: sharing plans to expand barandal tax credits and offer assistance 56 00:03:13,120 --> 00:03:14,399 Speaker 3: to first time buyers. 57 00:03:15,440 --> 00:03:18,680 Speaker 2: Oil is steady eaten, near the lowest level in fourteen months, 58 00:03:18,720 --> 00:03:22,079 Speaker 2: as a report pointed to US crewed stock pass falling 59 00:03:22,200 --> 00:03:25,640 Speaker 2: last week. Inventoryes tracked by the American Petroleum Institute are 60 00:03:25,680 --> 00:03:28,840 Speaker 2: said to have dropped by seven point four million barrels. 61 00:03:29,160 --> 00:03:31,520 Speaker 2: Those figures are due to be confirmed today, but would 62 00:03:31,560 --> 00:03:35,920 Speaker 2: represent the biggest decline since June. Crude has tumbled on 63 00:03:36,000 --> 00:03:39,840 Speaker 2: persistent concerns about the economic outlook in key countries and 64 00:03:39,960 --> 00:03:44,240 Speaker 2: expectations of ample supply. For Saudi Arabia, the decline in 65 00:03:44,320 --> 00:03:47,560 Speaker 2: crude prices is hitting its current account. The IMS Saudi 66 00:03:47,680 --> 00:03:50,800 Speaker 2: Mission chief and in Matti spoke to Bloomberg about the 67 00:03:50,880 --> 00:03:53,400 Speaker 2: potential impact on the kingdom's finances. 68 00:03:53,800 --> 00:03:57,520 Speaker 6: If firm or production were to decrease and then the 69 00:03:57,800 --> 00:04:02,080 Speaker 6: export proceeds were to decrease, sequently, we will have a 70 00:04:02,080 --> 00:04:05,720 Speaker 6: grand account deficit that would be significantly lower. We are 71 00:04:06,560 --> 00:04:10,280 Speaker 6: this year project being a modest deficit of about zero 72 00:04:10,360 --> 00:04:12,720 Speaker 6: point one over the medium term of about two and two 73 00:04:12,720 --> 00:04:13,880 Speaker 6: and a half percent of. 74 00:04:13,920 --> 00:04:19,119 Speaker 2: GDP I mean matty from the IMF speaking. There indications 75 00:04:19,200 --> 00:04:22,159 Speaker 2: that opek Plus is considering a delay to a planned 76 00:04:22,200 --> 00:04:26,600 Speaker 2: output boost from October failed to halt the recent slide 77 00:04:26,680 --> 00:04:28,000 Speaker 2: in crude prices. 78 00:04:28,400 --> 00:04:30,680 Speaker 3: In Vidia says it has been talking to the US 79 00:04:30,720 --> 00:04:33,359 Speaker 3: Department of Justice about its chip business, but that it 80 00:04:33,480 --> 00:04:36,560 Speaker 3: hasn't been subpoenaed. The US tech giants responding to a 81 00:04:36,560 --> 00:04:39,760 Speaker 3: Bloomberg report which revealed American authorities we're probing whether the 82 00:04:39,800 --> 00:04:44,000 Speaker 3: company had violated competition law. Vanderbilt Law School professor Rebecca 83 00:04:44,120 --> 00:04:47,320 Speaker 3: Allensworth explains why authorities would want to look at Nvidia. 84 00:04:47,480 --> 00:04:48,760 Speaker 7: We're not trying to kill anything. 85 00:04:48,800 --> 00:04:51,440 Speaker 8: We are trying to make this market, which is obviously 86 00:04:51,520 --> 00:04:55,720 Speaker 8: crucial for the AI race. It's crucial for America's financial 87 00:04:55,800 --> 00:04:59,039 Speaker 8: world leader status. We're trying to make it competitive because 88 00:04:59,080 --> 00:05:00,000 Speaker 8: competitive markets wor. 89 00:05:00,320 --> 00:05:05,520 Speaker 3: Best, Professor Rebecca Allensworth speaking there. It comes after in 90 00:05:05,640 --> 00:05:08,880 Speaker 3: Vidia's shares of fallen fourteen percent over the past three 91 00:05:08,960 --> 00:05:11,839 Speaker 3: trading days in the wake of the chip makers earnings. 92 00:05:12,920 --> 00:05:16,960 Speaker 2: Families of the seventy two victims of the Grenfell Tower 93 00:05:17,080 --> 00:05:20,680 Speaker 2: fire say that justice will only be served once criminal 94 00:05:20,800 --> 00:05:25,440 Speaker 2: charges are brought against those responsible. The UK Prime Minister 95 00:05:25,520 --> 00:05:29,280 Speaker 2: Kirs Starmer issued a state apology after an inquiry into 96 00:05:29,279 --> 00:05:33,200 Speaker 2: the tragedy found a catalog of failures by government and 97 00:05:33,600 --> 00:05:34,880 Speaker 2: the construction industry. 98 00:05:35,120 --> 00:05:37,520 Speaker 9: I want to say very clearly on behalf of the country, 99 00:05:38,760 --> 00:05:44,800 Speaker 9: you've been let down so badly before, during, and in 100 00:05:44,880 --> 00:05:47,040 Speaker 9: the aftermath of this tragedy. 101 00:05:48,120 --> 00:05:52,039 Speaker 2: Kirs Starmer has vowed to stop firms criticized in the report, 102 00:05:52,080 --> 00:05:57,520 Speaker 2: including King Span, Arconic, and CELATEXS, from winning government contracts. 103 00:05:57,560 --> 00:06:00,960 Speaker 2: In response to the report, Arconic reject to quote any 104 00:06:01,040 --> 00:06:05,400 Speaker 2: claim that its subsidiary, Iconic Architectural Products, had sold an 105 00:06:05,520 --> 00:06:06,520 Speaker 2: unsafe product. 106 00:06:07,920 --> 00:06:11,039 Speaker 3: In the United States, four people were killed and nine 107 00:06:11,040 --> 00:06:14,840 Speaker 3: others injured after a fourteen year old gunman opened fire 108 00:06:14,839 --> 00:06:18,359 Speaker 3: at a school in Atlanta, and Georgia. Authorities say the 109 00:06:18,360 --> 00:06:21,280 Speaker 3: perpetrator is in custody and will be charged as an adult. 110 00:06:21,440 --> 00:06:24,360 Speaker 3: Director of the Georgia Bureau of Investigation, Chris Housey, has 111 00:06:24,440 --> 00:06:27,200 Speaker 3: vowed to carry on my thoughts. 112 00:06:26,839 --> 00:06:29,240 Speaker 10: And prayers along with everybody standing my head and hand 113 00:06:29,320 --> 00:06:32,640 Speaker 10: me at every law enforcement ages. In this statement, many 114 00:06:32,680 --> 00:06:36,000 Speaker 10: I will plot you around this country. They are in 115 00:06:36,080 --> 00:06:38,760 Speaker 10: our faults and prayers, and we will continue with it. 116 00:06:39,560 --> 00:06:42,599 Speaker 10: We asked for your patients as we continue. 117 00:06:42,160 --> 00:06:46,520 Speaker 3: Through this, Chris house even the Georgia Bureau of Investigation 118 00:06:46,640 --> 00:06:50,280 Speaker 3: speaking there. Amongst the victims were two students and two teachers, 119 00:06:50,320 --> 00:06:53,640 Speaker 3: according to police, although other identities have not been released. 120 00:06:54,240 --> 00:06:55,640 Speaker 3: In a moment, we'll bring you up to date with 121 00:06:55,800 --> 00:06:58,280 Speaker 3: what's happening on the markets where appears cam has been 122 00:06:58,320 --> 00:07:00,839 Speaker 3: restored after the sell off. Plus bring you our reporting 123 00:07:00,880 --> 00:07:03,320 Speaker 3: on the challenges facing the new CEO of Burbery. But 124 00:07:03,440 --> 00:07:05,040 Speaker 3: just a word on a story that caught aar this 125 00:07:05,120 --> 00:07:07,360 Speaker 3: morning and a move by Visa trying to get involved 126 00:07:07,360 --> 00:07:10,600 Speaker 3: in account to account payments in the UK. So our 127 00:07:10,640 --> 00:07:13,640 Speaker 3: colleagues Aichagani and Jenny Strain have been writing about Visa 128 00:07:13,680 --> 00:07:17,400 Speaker 3: getting involved. It's working with Barkley's, Lloyd's and HSBC on 129 00:07:17,480 --> 00:07:20,560 Speaker 3: a system that would offer customers a formal process for 130 00:07:20,600 --> 00:07:23,600 Speaker 3: disputing payments that are made via bank transfer. This is 131 00:07:23,640 --> 00:07:25,720 Speaker 3: interesting because of new rules that are coming into force 132 00:07:25,720 --> 00:07:28,240 Speaker 3: in the payments industry next month, which has been the 133 00:07:28,240 --> 00:07:31,680 Speaker 3: subject of fierce lobbying within this sector as well. And 134 00:07:31,720 --> 00:07:34,680 Speaker 3: that's according to the draft rules that have been published 135 00:07:34,760 --> 00:07:38,240 Speaker 3: yesterday by the regulator. The maximum cap for reimbursement has 136 00:07:38,280 --> 00:07:41,400 Speaker 3: now been reduced to eighty five thousand pounds in cases 137 00:07:41,440 --> 00:07:44,000 Speaker 3: of fraud. Previous number being discussed was over four hundred 138 00:07:44,040 --> 00:07:46,720 Speaker 3: thousand pounds, so it's certainly a big reduction on that 139 00:07:46,840 --> 00:07:48,880 Speaker 3: as well. Going to be very interesting for the payment 140 00:07:48,920 --> 00:07:51,800 Speaker 3: sector and the question of how victims of fraud on 141 00:07:52,040 --> 00:07:55,120 Speaker 3: bank to bank transfer can be recovered interesting to see 142 00:07:55,160 --> 00:07:56,960 Speaker 3: that VISA is also getting involved in this too. 143 00:07:57,000 --> 00:07:59,080 Speaker 2: We absolute is that a growing issue in the UK 144 00:07:59,280 --> 00:08:02,760 Speaker 2: Read that story on the Bloomberg terminal this morning. Let's 145 00:08:02,760 --> 00:08:07,040 Speaker 2: send our attention though, to the markets. Asian stocks regaining 146 00:08:07,080 --> 00:08:10,760 Speaker 2: some ground lease briefly they were after the global sell off. 147 00:08:11,000 --> 00:08:14,160 Speaker 2: Traders awaiting this week's US payrolls data in our treasury 148 00:08:14,200 --> 00:08:17,280 Speaker 2: years also climbed after the ten year rate dropped eight 149 00:08:17,360 --> 00:08:21,000 Speaker 2: basis points in the prior session. As this slowed down 150 00:08:21,240 --> 00:08:23,760 Speaker 2: in the US labor market bolstered a lot of bets 151 00:08:23,800 --> 00:08:26,000 Speaker 2: on steep rate cuts to come from the Fed. Joining 152 00:08:26,040 --> 00:08:28,960 Speaker 2: US now Bluebag's TV anchor Qritty Gupta to explain and 153 00:08:29,080 --> 00:08:33,160 Speaker 2: unpack all of this. Basically, has calm actually returned to markets? 154 00:08:33,320 --> 00:08:36,800 Speaker 2: The focus is certainly back to macro, isn't it It is? 155 00:08:36,960 --> 00:08:39,880 Speaker 1: And I wouldn't call it calm just yet. That almost 156 00:08:39,880 --> 00:08:42,840 Speaker 1: feels like drinxing it. It is a little bit of 157 00:08:42,880 --> 00:08:45,040 Speaker 1: caution though, and it is a bit of waiting on 158 00:08:45,040 --> 00:08:47,360 Speaker 1: the sidelines and a lot of people, I think, kind 159 00:08:47,360 --> 00:08:48,920 Speaker 1: of looking at their watches for what's going to happen 160 00:08:48,920 --> 00:08:52,040 Speaker 1: on Friday, specifically because in the last twenty four hours 161 00:08:52,080 --> 00:08:54,200 Speaker 1: we got a pretty scary report coming out of the 162 00:08:54,160 --> 00:08:56,560 Speaker 1: Beige Book in the Federal Reserve. I'm just going to 163 00:08:56,600 --> 00:08:58,439 Speaker 1: kind of quote Verbenam if i can, but they're basically 164 00:08:58,480 --> 00:09:02,280 Speaker 1: saying that economic activity grew slightly in three districts while 165 00:09:02,320 --> 00:09:05,280 Speaker 1: the number of districts are reported flat or declining. Activity 166 00:09:05,600 --> 00:09:08,920 Speaker 1: rose from five to nine in the current period. That's 167 00:09:08,960 --> 00:09:12,120 Speaker 1: a big deal. So basically nine out of twelve are 168 00:09:12,240 --> 00:09:14,480 Speaker 1: either flat or declining. So those are kind of signaling 169 00:09:15,080 --> 00:09:17,760 Speaker 1: pretty strong recessionary signals. If you think about a contraction, 170 00:09:17,880 --> 00:09:19,000 Speaker 1: a big trunk of it. If you look at what 171 00:09:19,040 --> 00:09:21,480 Speaker 1: Bloomberg Economics analyzed, a lot of it is focusing on 172 00:09:21,520 --> 00:09:24,400 Speaker 1: consumer spending. We keep talking about American resilience driving the 173 00:09:24,440 --> 00:09:27,200 Speaker 1: global economy. What happens if that goes away? And then 174 00:09:27,240 --> 00:09:29,240 Speaker 1: of course the auto and the home markets as well. 175 00:09:29,280 --> 00:09:31,080 Speaker 1: That's where you're starting to see some of that weakness. 176 00:09:31,280 --> 00:09:32,800 Speaker 1: And this is of course coming off of the weaker 177 00:09:32,840 --> 00:09:35,200 Speaker 1: manufacturing numbers as well. So to your point, Caroline, the 178 00:09:35,200 --> 00:09:37,760 Speaker 1: macro absolutely does matter. I think all eyes for a 179 00:09:37,840 --> 00:09:41,000 Speaker 1: market's perspective is on that labor number on Friday, but 180 00:09:41,360 --> 00:09:43,600 Speaker 1: the other signals are starting to flash red as well, 181 00:09:43,600 --> 00:09:46,080 Speaker 1: and I think that's maybe what a lot of market 182 00:09:46,080 --> 00:09:48,200 Speaker 1: participants are waiting for, but we're showing up. It's not 183 00:09:48,200 --> 00:09:50,240 Speaker 1: in the stock market. It's actually in the bond market, 184 00:09:50,320 --> 00:09:54,319 Speaker 1: where bets for the September interest rate decision is now 185 00:09:54,360 --> 00:09:57,040 Speaker 1: a fifty basis point cut, not twenty five. 186 00:09:57,440 --> 00:09:59,960 Speaker 3: And interesting to see to look too at the comments 187 00:10:00,080 --> 00:10:03,040 Speaker 3: Maard Marx mug Tree as well, talking about rate settling 188 00:10:03,040 --> 00:10:05,719 Speaker 3: between three and four percent. That's kind of an interesting 189 00:10:05,800 --> 00:10:07,480 Speaker 3: if you're looking at a bit further down the line 190 00:10:07,640 --> 00:10:08,880 Speaker 3: on where things might end up. 191 00:10:09,120 --> 00:10:11,679 Speaker 1: Yeah, the argument there is basically, and we've kind of 192 00:10:11,720 --> 00:10:13,120 Speaker 1: heard this a little bit as well, in the long 193 00:10:13,240 --> 00:10:15,640 Speaker 1: term that interest rate is higher for longer, is here 194 00:10:15,679 --> 00:10:18,280 Speaker 1: to stay even after this period of normalization, which, by 195 00:10:18,320 --> 00:10:22,240 Speaker 1: the way, we're kind of seeing in the disinversion or 196 00:10:22,240 --> 00:10:24,720 Speaker 1: the uninverting of the disinversion of the curve. 197 00:10:24,720 --> 00:10:25,720 Speaker 7: I always get this one. 198 00:10:25,559 --> 00:10:28,280 Speaker 1: Flip, but basically the twos tens curve, which has kind 199 00:10:28,320 --> 00:10:31,440 Speaker 1: of been and has historically been somewhat of a recessionary 200 00:10:31,440 --> 00:10:33,800 Speaker 1: saying not every time doesn't disinvert is there a recession, 201 00:10:33,840 --> 00:10:35,880 Speaker 1: but every time there's a recession, this is a curve 202 00:10:35,880 --> 00:10:38,920 Speaker 1: that disinverts, and it basically is going back to normal here. 203 00:10:39,120 --> 00:10:41,720 Speaker 1: And what that means is that you get more premium 204 00:10:41,720 --> 00:10:43,920 Speaker 1: going further out in the curve with further time, taking 205 00:10:43,960 --> 00:10:45,800 Speaker 1: on more risk in the long term that you do 206 00:10:45,840 --> 00:10:47,480 Speaker 1: in the short term. And that hasn't been the case 207 00:10:47,720 --> 00:10:49,360 Speaker 1: for the last two years or so a lot of 208 00:10:49,400 --> 00:10:52,240 Speaker 1: because of the Federal Reserve decision making. So the argument 209 00:10:52,280 --> 00:10:54,760 Speaker 1: that Howard Marx is making is that yes, things may 210 00:10:54,800 --> 00:10:57,120 Speaker 1: comeing down, things may normalize, The Federal Reserve may be 211 00:10:57,160 --> 00:10:59,040 Speaker 1: able to have this soft landing with a fifty basis 212 00:10:59,080 --> 00:11:01,199 Speaker 1: point or a twenty five base point cut, wherever he 213 00:11:01,520 --> 00:11:03,560 Speaker 1: stands on that, But that doesn't mean that the long 214 00:11:03,640 --> 00:11:05,600 Speaker 1: term interest rates are going back to two percent or 215 00:11:05,640 --> 00:11:07,920 Speaker 1: even below, which by the way, is not the case 216 00:11:08,160 --> 00:11:09,079 Speaker 1: here in Europe. 217 00:11:09,600 --> 00:11:09,800 Speaker 10: Yeah. 218 00:11:09,800 --> 00:11:13,520 Speaker 2: Absolutely, And in terms of thinking about the payroll data 219 00:11:13,559 --> 00:11:15,920 Speaker 2: then Friday, I mean, Powell has made it clear that 220 00:11:15,960 --> 00:11:20,439 Speaker 2: it's now much more about employment than it is about inflation, 221 00:11:20,720 --> 00:11:23,040 Speaker 2: So obviously that's going to be a huge issue. Then 222 00:11:23,120 --> 00:11:25,080 Speaker 2: on Friday, Quitty, thank you so much for being with 223 00:11:25,160 --> 00:11:29,679 Speaker 2: us this morning. Bloomberg TV anchor Kritty Gupta. 224 00:11:28,480 --> 00:11:31,600 Speaker 3: Now to a special report about the woes at fashion brand. 225 00:11:31,640 --> 00:11:35,880 Speaker 3: Berbery is it bringings brings in new CEO Joshua Shulman, 226 00:11:35,880 --> 00:11:39,319 Speaker 3: The trendscop maker has seen sales and profits tumble as 227 00:11:39,360 --> 00:11:41,640 Speaker 3: it tried to elevate the brand to compete with the 228 00:11:41,760 --> 00:11:44,720 Speaker 3: likes of Armaz and Louis Vatan, leaving questions about the 229 00:11:44,720 --> 00:11:47,160 Speaker 3: future of the brand. Joining us now with more details 230 00:11:47,160 --> 00:11:50,600 Speaker 3: as our European luxury reporter Angelina Rasquet Angelina, good morning 231 00:11:50,640 --> 00:11:53,760 Speaker 3: to you. Birbery has seen a string of leaders and 232 00:11:53,800 --> 00:11:57,640 Speaker 3: strategies over the past decade. How bad is the situation 233 00:11:57,720 --> 00:12:00,199 Speaker 3: at the company? Now? 234 00:12:00,600 --> 00:12:00,840 Speaker 4: Yes? 235 00:12:00,880 --> 00:12:04,720 Speaker 7: Hello, indeed, I mean we found out this week that 236 00:12:05,000 --> 00:12:08,160 Speaker 7: Burbery will start will stop being treated on the foot 237 00:12:08,160 --> 00:12:11,960 Speaker 7: see one hundred. So it's being relegated. That's after basically 238 00:12:12,200 --> 00:12:16,640 Speaker 7: stock price has stumbled since since the record high of 239 00:12:16,679 --> 00:12:21,000 Speaker 7: April last year. It's fallen by seventy five percent. That's amit, 240 00:12:21,080 --> 00:12:24,760 Speaker 7: you know, tumbling sales and profits. I mean the background 241 00:12:24,800 --> 00:12:29,680 Speaker 7: is basically the overall situation, the micro picture. There's clearly 242 00:12:29,720 --> 00:12:33,880 Speaker 7: been a slowdan in luxury demand, uh with the inflation 243 00:12:34,040 --> 00:12:38,520 Speaker 7: hitting and Burbery is situated in the middle. If you 244 00:12:38,559 --> 00:12:40,800 Speaker 7: look at the luxury pyramid, there's you know, the most 245 00:12:40,840 --> 00:12:43,240 Speaker 7: exclusive brands at the top. You know, you think about 246 00:12:43,360 --> 00:12:47,040 Speaker 7: row Legs, about patact Philip, about Rmess and Burbery is 247 00:12:47,040 --> 00:12:50,800 Speaker 7: really like, you know, between affordable luxury and the top. 248 00:12:51,240 --> 00:12:55,200 Speaker 7: And it was on a strategy basically to elevate itself 249 00:12:55,200 --> 00:12:57,839 Speaker 7: to become more exclusive in the eyes of the consumer. 250 00:12:58,280 --> 00:13:01,439 Speaker 7: It wanted to rely less on aspirational consumers, so basically 251 00:13:01,480 --> 00:13:04,800 Speaker 7: cut back as soon as an inflation hit. But that 252 00:13:04,800 --> 00:13:09,080 Speaker 7: that strategy has failed, I mean, hasn't hasn't showed, hasn't 253 00:13:09,080 --> 00:13:12,120 Speaker 7: really born born fruits. And that's why in July they 254 00:13:12,200 --> 00:13:14,680 Speaker 7: named a new CEO. So the previous CEO just stayed 255 00:13:14,679 --> 00:13:18,520 Speaker 7: for slightly more than two years and some of the 256 00:13:18,800 --> 00:13:22,000 Speaker 7: you know, some some people have said, you know, you know, 257 00:13:22,160 --> 00:13:27,640 Speaker 7: uh that there was a poor implementation of that strategy 258 00:13:27,640 --> 00:13:30,120 Speaker 7: of elevation. So the new CEO has a lot to tackle. 259 00:13:30,640 --> 00:13:32,880 Speaker 2: Yeah, absolutely, So tell us a bit about this new 260 00:13:32,960 --> 00:13:36,000 Speaker 2: CEO then, Joshua Shulman, he's got a lot to tackle. 261 00:13:37,880 --> 00:13:42,640 Speaker 7: Indeed, So he comes from he was previously at Michael Course, 262 00:13:42,679 --> 00:13:45,840 Speaker 7: which is an affordable luxury brand. And the question mark 263 00:13:45,880 --> 00:13:50,040 Speaker 7: is that will Burbery uh stop its elevation strategy and 264 00:13:50,160 --> 00:13:53,600 Speaker 7: we'll find out about his strategy in November when Burbery 265 00:13:53,679 --> 00:13:57,400 Speaker 7: reports six months results. We also want to find out 266 00:13:57,600 --> 00:14:01,280 Speaker 7: what will be his relationship with the designer of Birbery. 267 00:14:01,679 --> 00:14:04,960 Speaker 7: Daniel Lee was named about two years ago under the 268 00:14:05,000 --> 00:14:08,520 Speaker 7: former CEO, and whenever there's a new fashion CEO that 269 00:14:08,600 --> 00:14:10,920 Speaker 7: who gets appointed he or shed they like to name 270 00:14:10,960 --> 00:14:14,400 Speaker 7: their designer who will translate their commercial vision. So we'll 271 00:14:14,400 --> 00:14:17,080 Speaker 7: have to see if that relationship, you know, goes well. 272 00:14:18,160 --> 00:14:22,720 Speaker 7: Daniel is actually introducing his latest collection at London Fashion 273 00:14:22,760 --> 00:14:26,960 Speaker 7: Week on the sixteenth of September, and last week the 274 00:14:27,520 --> 00:14:31,240 Speaker 7: collection that he unveiled in February just hit the shelves. 275 00:14:31,440 --> 00:14:33,760 Speaker 7: So I mean there's still a lot of question marks 276 00:14:33,920 --> 00:14:38,160 Speaker 7: the internal teams, notably you know, in the design, in 277 00:14:38,240 --> 00:14:40,280 Speaker 7: the in the creative side. They're under a lot of 278 00:14:40,320 --> 00:14:44,080 Speaker 7: pressure to deliver, and he'll have also to sort of 279 00:14:44,320 --> 00:14:47,160 Speaker 7: boost morale of the morale of the troops there. 280 00:14:47,960 --> 00:14:50,480 Speaker 3: Indeed internally a lot of work to be done there 281 00:14:50,520 --> 00:14:53,200 Speaker 3: as well. What about the offer to investors, he pointed 282 00:14:53,240 --> 00:14:55,960 Speaker 3: us to those interim results later in the year. What 283 00:14:56,000 --> 00:14:58,720 Speaker 3: will the message that the new CEO be trying to 284 00:14:58,720 --> 00:15:00,000 Speaker 3: communicate to to investors. 285 00:15:02,600 --> 00:15:06,280 Speaker 7: I mean, yeah, that's a big question mark about his future, 286 00:15:06,520 --> 00:15:09,440 Speaker 7: his vision, his commercial vision for Birbery. Where does he 287 00:15:09,520 --> 00:15:12,000 Speaker 7: see it in this pyramid that I was talking about. 288 00:15:12,200 --> 00:15:15,520 Speaker 7: But overall, the global picture is that the brands and 289 00:15:15,600 --> 00:15:18,320 Speaker 7: the companies that are in turnaround mode. So if you 290 00:15:18,320 --> 00:15:23,119 Speaker 7: think about Gucci at Caring or Birbery, it's obviously trickier 291 00:15:23,160 --> 00:15:26,040 Speaker 7: for them to implement their turnaround when there's a slow down. 292 00:15:26,080 --> 00:15:30,320 Speaker 7: There's a massive slow down in demand. And what we 293 00:15:30,360 --> 00:15:33,760 Speaker 7: see in this context is that the most exclusive brands 294 00:15:33,800 --> 00:15:35,960 Speaker 7: are still ahead of the game. So if you think 295 00:15:36,000 --> 00:15:39,560 Speaker 7: about Hermes, which did well in the second quarter results, 296 00:15:39,600 --> 00:15:40,760 Speaker 7: they grew by double digits. 297 00:15:42,000 --> 00:15:44,720 Speaker 3: This is Bloomberg Daybreak Europe, your morning brief on the 298 00:15:44,800 --> 00:15:47,840 Speaker 3: stories making news from London to Wall Street and beyond. 299 00:15:48,120 --> 00:15:51,320 Speaker 2: Look for us on your podcast feed every morning, on Apple, 300 00:15:51,440 --> 00:15:54,160 Speaker 2: Spotify and anywhere else you get your podcasts. 301 00:15:54,200 --> 00:15:57,240 Speaker 3: You can also listen live each morning on London Dab Radio, 302 00:15:57,280 --> 00:16:01,040 Speaker 3: the Bloomberg Business app, and Bloomberg dot Com. 303 00:16:01,040 --> 00:16:03,840 Speaker 2: Our flagship New York station is also available on your 304 00:16:03,840 --> 00:16:08,560 Speaker 2: Amazon Alexa devices. Just say Alexa play Bloomberg eleven thirty. 305 00:16:08,800 --> 00:16:11,480 Speaker 3: I'm Caroline Hepka and I'm Stephen. Carol. Join us again 306 00:16:11,520 --> 00:16:14,080 Speaker 3: tomorrow morning. For all the news you need to start 307 00:16:14,120 --> 00:16:19,640 Speaker 3: your day right here on Bloomberg Daybreak. Europe