1 00:00:00,120 --> 00:00:04,320 Speaker 1: So it's everyone needs a great pair of wireless earbuds. 2 00:00:04,320 --> 00:00:06,480 Speaker 1: But before you go dropping hundreds of dollars on a pair, 3 00:00:06,760 --> 00:00:10,040 Speaker 1: you need to check out the wireless earbuds from Recon. 4 00:00:10,400 --> 00:00:12,840 Speaker 1: Recon earbuds start off about half the price of any 5 00:00:12,840 --> 00:00:15,840 Speaker 1: other premium wireless earbuds on the market, and they sound 6 00:00:16,000 --> 00:00:18,760 Speaker 1: just as amazing. The company was actually co founded by 7 00:00:18,800 --> 00:00:21,760 Speaker 1: Ray j and celebrities like Stoop Dog, Melissy Aathe Cardib, 8 00:00:21,960 --> 00:00:25,800 Speaker 1: Brandy j R. Smith and Moore are already obsessed. 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So go to buy 17 00:00:51,520 --> 00:00:54,960 Speaker 1: Recon dot com slash I heart to get off your order. 18 00:00:55,120 --> 00:00:59,240 Speaker 1: That's by Recon dot com Slash I Heart for off 19 00:00:59,320 --> 00:01:02,000 Speaker 1: Recon why your list earbuds if you've been eyeing a parent, 20 00:01:02,080 --> 00:01:04,360 Speaker 1: now is the time to get an amazing deal one 21 00:01:04,400 --> 00:01:08,000 Speaker 1: more time. By raycon dot com. Slash my Heart, My 22 00:01:08,080 --> 00:01:12,119 Speaker 1: Next Guess is an American content producer, photographer, author, activists 23 00:01:12,160 --> 00:01:15,959 Speaker 1: and creator of Because of Them We Can. Because of 24 00:01:16,000 --> 00:01:18,800 Speaker 1: Them We Can, as an award winning campaign and platform 25 00:01:18,880 --> 00:01:23,560 Speaker 1: that reaches sixty million people per month with custom and 26 00:01:23,600 --> 00:01:27,280 Speaker 1: curated content that extracts and amplifies the good on a 27 00:01:27,400 --> 00:01:31,640 Speaker 1: daily basis in the African American community. Please walking to 28 00:01:31,680 --> 00:01:40,600 Speaker 1: money making Conversations. Unique Jones, Hi, Hi, where are you 29 00:01:40,680 --> 00:01:43,880 Speaker 1: calling from? Where are you calling from? I'm right outside 30 00:01:43,880 --> 00:01:47,000 Speaker 1: of DC in Maryland. Okay? You wide away? You wide away? 31 00:01:47,040 --> 00:01:51,280 Speaker 1: Which is good? Is that your base or your or 32 00:01:51,320 --> 00:01:54,640 Speaker 1: your East Coast person? I'm an East Coast person. Yes, 33 00:01:54,720 --> 00:01:57,320 Speaker 1: I'm basically born and raised less for a little while, 34 00:01:57,520 --> 00:02:00,480 Speaker 1: came back, okay, cool, tell me about read a little 35 00:02:00,480 --> 00:02:02,360 Speaker 1: bit of you know, do all my little research, and 36 00:02:02,360 --> 00:02:05,120 Speaker 1: it was just talking about the UH. It was started 37 00:02:05,640 --> 00:02:08,840 Speaker 1: because of them We Can. We started UH in February 38 00:02:09,320 --> 00:02:12,320 Speaker 1: is a twenty eight day photo campaign for children a 39 00:02:12,400 --> 00:02:15,600 Speaker 1: period as iconic Black history figures of the past and present. 40 00:02:16,240 --> 00:02:19,320 Speaker 1: It was inspired by your songs Chase and Amari to 41 00:02:19,440 --> 00:02:22,799 Speaker 1: teach and refresh Black history while connecting the dots between 42 00:02:22,840 --> 00:02:26,640 Speaker 1: the past, present, and future. That's how I started huh 43 00:02:26,880 --> 00:02:30,160 Speaker 1: it is I was inspired by my sons Um and 44 00:02:30,320 --> 00:02:32,720 Speaker 1: UH really just the need to refute some of the 45 00:02:32,760 --> 00:02:37,040 Speaker 1: stereotypes and narratives that we were inundated with during that time. 46 00:02:37,240 --> 00:02:39,960 Speaker 1: That was the one year anniversary of Trademon Martin's murder. 47 00:02:40,200 --> 00:02:42,760 Speaker 1: We were approaching Black History Month, and I just thought, Wow, 48 00:02:42,840 --> 00:02:45,320 Speaker 1: what can we do to inject some positivity into the 49 00:02:45,400 --> 00:02:49,799 Speaker 1: universe and also uplift black folks at the same time. Now, 50 00:02:49,880 --> 00:02:52,200 Speaker 1: when you say a photo shoot, what was it something 51 00:02:52,280 --> 00:02:55,280 Speaker 1: local were you? Were you doing it for a website 52 00:02:55,360 --> 00:02:57,320 Speaker 1: or we're joined it for a magazine? What was the 53 00:02:57,520 --> 00:03:01,320 Speaker 1: what was the reason behind that? The campaign that you 54 00:03:01,440 --> 00:03:04,919 Speaker 1: created with the twenty eight Days. Yeah, I wasn't commissioned 55 00:03:05,000 --> 00:03:07,840 Speaker 1: or charged, um by anyone else to do it. It's 56 00:03:07,880 --> 00:03:09,960 Speaker 1: something that I wanted to do on my own. I 57 00:03:10,000 --> 00:03:12,519 Speaker 1: had been what you would call a weekend warrior and 58 00:03:12,600 --> 00:03:16,480 Speaker 1: photography I was, uh, had built up a client I 59 00:03:16,560 --> 00:03:18,480 Speaker 1: built up a clientele on the weekends. I had a 60 00:03:18,560 --> 00:03:20,919 Speaker 1: nine to five working in advertising, and on the weekends 61 00:03:20,960 --> 00:03:24,480 Speaker 1: I had fun um photographing people and so um, I 62 00:03:24,520 --> 00:03:27,960 Speaker 1: saw it as an opportunity to extend my passion for 63 00:03:28,000 --> 00:03:31,120 Speaker 1: social justice and art into a campaign. And so with 64 00:03:31,200 --> 00:03:33,440 Speaker 1: something I did on my own. You know, with Facebook, 65 00:03:33,880 --> 00:03:36,640 Speaker 1: you have a platform. If you have a page, right, 66 00:03:36,920 --> 00:03:39,160 Speaker 1: if you have the Internet and you have a domain name, 67 00:03:39,280 --> 00:03:41,600 Speaker 1: you have a home online. And so I saw it 68 00:03:41,600 --> 00:03:46,119 Speaker 1: as an opportunity to really do something from proactive perspective, 69 00:03:46,240 --> 00:03:48,640 Speaker 1: to to create what I wanted to see. And so 70 00:03:48,840 --> 00:03:50,720 Speaker 1: it wasn't for a magazine or anyone else, was for 71 00:03:50,840 --> 00:03:53,160 Speaker 1: me and I was sharing it was the world. So 72 00:03:53,200 --> 00:03:56,680 Speaker 1: it was days Black History of Mondon, February. So what 73 00:03:56,760 --> 00:03:59,080 Speaker 1: was the reaction to the campaign once it went online? 74 00:03:59,080 --> 00:04:02,520 Speaker 1: I'm assuming you post just on Facebook. Yeah, I posted 75 00:04:02,560 --> 00:04:05,880 Speaker 1: on Facebook one fast each day and uh was each 76 00:04:05,920 --> 00:04:08,400 Speaker 1: day people really started to pay attention to understand that 77 00:04:08,440 --> 00:04:11,120 Speaker 1: it was a part of a larger campaign, and they 78 00:04:11,160 --> 00:04:14,520 Speaker 1: started to anticipate the images and to if I was late. 79 00:04:14,640 --> 00:04:17,160 Speaker 1: If it wasn't at nine thirteen and it was instead 80 00:04:17,160 --> 00:04:19,520 Speaker 1: at nine thirty, people started to stay, where's the image 81 00:04:19,520 --> 00:04:24,000 Speaker 1: for today? They were so um taken aback and by 82 00:04:24,040 --> 00:04:28,400 Speaker 1: seeing these young kids portraying these icons that we have 83 00:04:28,520 --> 00:04:32,200 Speaker 1: grown to know and to love. And so it went viral. 84 00:04:32,279 --> 00:04:34,880 Speaker 1: I mean thousands of people shared it and they started 85 00:04:34,920 --> 00:04:37,400 Speaker 1: to not only ask for more images, but they started 86 00:04:37,400 --> 00:04:43,120 Speaker 1: to ask for products. UM that um embody the photos right, UM. 87 00:04:43,160 --> 00:04:47,240 Speaker 1: So it was it was it was super Successfulree, you 88 00:04:47,320 --> 00:04:49,479 Speaker 1: just did this from a It was a passion project. 89 00:04:49,720 --> 00:04:52,800 Speaker 1: When did the entrepreneurs side pop in in this campaign? 90 00:04:54,360 --> 00:04:58,599 Speaker 1: In February? Um, it started people. I didn't create it 91 00:04:58,720 --> 00:05:01,600 Speaker 1: thinking I was going to honestize it. That's never the goal. 92 00:05:01,640 --> 00:05:03,920 Speaker 1: The goal was always just to create something that I 93 00:05:03,960 --> 00:05:07,960 Speaker 1: wanted to see. And the people demanded that the UM 94 00:05:08,480 --> 00:05:11,440 Speaker 1: the e commerce come into play. They asked, well, this 95 00:05:11,480 --> 00:05:14,960 Speaker 1: picture is great. I would love a poster, and so 96 00:05:15,200 --> 00:05:18,080 Speaker 1: I said, well, I can figure it out. So I 97 00:05:18,120 --> 00:05:21,440 Speaker 1: started selling posters. And then people started to say, well, 98 00:05:21,480 --> 00:05:23,320 Speaker 1: these posters are great, but I can't put all these 99 00:05:23,320 --> 00:05:26,360 Speaker 1: posters up in my home. I would love a calendar. UM, 100 00:05:26,400 --> 00:05:28,599 Speaker 1: And so I figured it. I out started selling calendars. 101 00:05:28,600 --> 00:05:31,800 Speaker 1: This is all in February. We started taking pre orders um. 102 00:05:31,839 --> 00:05:34,400 Speaker 1: And then quickly enough people start saying, you know what, 103 00:05:35,320 --> 00:05:37,920 Speaker 1: posters are great, calendars are great. I think I would 104 00:05:37,960 --> 00:05:40,920 Speaker 1: love to have this as a coffee table book, UM. 105 00:05:41,279 --> 00:05:43,320 Speaker 1: And so it was it was a matter of just 106 00:05:43,400 --> 00:05:45,920 Speaker 1: going with the flow and trying to keep leveling up 107 00:05:45,960 --> 00:05:49,240 Speaker 1: as people demanded more and more, and doing research and 108 00:05:49,240 --> 00:05:51,640 Speaker 1: and reaching out to people who had had success in 109 00:05:51,640 --> 00:05:54,520 Speaker 1: this type of space to figure out, UM, how to 110 00:05:54,640 --> 00:05:57,880 Speaker 1: navigate the waters. And so February two thirteen tours and 111 00:05:57,920 --> 00:06:01,680 Speaker 1: the end was when the the entrepreneurs it really started 112 00:06:01,720 --> 00:06:03,760 Speaker 1: to come into play. UM. And it's still in the 113 00:06:03,800 --> 00:06:06,159 Speaker 1: play right because you you learn as the people demand more, 114 00:06:06,200 --> 00:06:09,440 Speaker 1: and you continue to identify needs and ways to us 115 00:06:09,440 --> 00:06:12,039 Speaker 1: service them. Well, that's important that I like in this 116 00:06:12,120 --> 00:06:16,120 Speaker 1: conversation that every time an opportunity came, you rose to 117 00:06:16,160 --> 00:06:18,680 Speaker 1: the challenge. You didn't ignore it, and you just can't 118 00:06:19,080 --> 00:06:22,279 Speaker 1: You kept moving forward. You kept oh I can't do that? 119 00:06:22,760 --> 00:06:25,039 Speaker 1: What what? What? What? What is that motivation? What is that? 120 00:06:25,160 --> 00:06:27,839 Speaker 1: Is that time management? Is that proper planning? Why are 121 00:06:27,920 --> 00:06:31,000 Speaker 1: we able to accept every request and try to move 122 00:06:31,080 --> 00:06:36,240 Speaker 1: forward on it? Um? It wasn't really UM time management. 123 00:06:36,320 --> 00:06:40,279 Speaker 1: It was more so uh, not wanting to let the 124 00:06:40,320 --> 00:06:44,880 Speaker 1: people down. It was seeing that the people were demanding something, 125 00:06:45,080 --> 00:06:47,960 Speaker 1: and I mean, we have things that we will try 126 00:06:48,000 --> 00:06:49,680 Speaker 1: to create and put to the universe, and no one 127 00:06:49,720 --> 00:06:53,120 Speaker 1: responds to it, and we wonder why, So haven't been 128 00:06:53,160 --> 00:06:56,600 Speaker 1: someone who's always been tinkering with things. I realized very 129 00:06:56,680 --> 00:06:59,680 Speaker 1: quickly this is something. What is it? What it is? 130 00:06:59,760 --> 00:07:03,520 Speaker 1: I don't know, but I can't be UM. I can't 131 00:07:03,640 --> 00:07:06,360 Speaker 1: risk not exploring it or not trying to level up 132 00:07:06,360 --> 00:07:08,920 Speaker 1: an acquiesce to see how far it can go, or 133 00:07:08,960 --> 00:07:11,800 Speaker 1: see how many people need the same content or need 134 00:07:11,840 --> 00:07:14,080 Speaker 1: these types of items that I felt like I needed 135 00:07:14,120 --> 00:07:17,800 Speaker 1: in my home. And I know that UM representation matters, 136 00:07:17,800 --> 00:07:21,600 Speaker 1: and we need more positive images of our our our 137 00:07:21,640 --> 00:07:24,360 Speaker 1: of black people in general, UM, not just for kids, 138 00:07:24,400 --> 00:07:26,600 Speaker 1: but for people of all races and all ages. And 139 00:07:26,640 --> 00:07:29,040 Speaker 1: so it was more so me feeling like it was 140 00:07:29,160 --> 00:07:32,000 Speaker 1: riskier not to take the risk. It was riskier not 141 00:07:32,160 --> 00:07:34,520 Speaker 1: to UH to actuate us, not to move forward, or 142 00:07:34,520 --> 00:07:37,360 Speaker 1: not to try. And so I'm always up for a 143 00:07:37,480 --> 00:07:40,120 Speaker 1: challenge and I'm always I've always been willing to try 144 00:07:40,160 --> 00:07:41,920 Speaker 1: to figure things out since I was young, and it 145 00:07:42,000 --> 00:07:45,120 Speaker 1: was another opportunity to do just fact and you're doing it. 146 00:07:45,120 --> 00:07:47,680 Speaker 1: We're on the phone with the creator of Because of them, 147 00:07:47,760 --> 00:07:50,400 Speaker 1: we can. Because of them, we can as an award 148 00:07:50,440 --> 00:07:55,400 Speaker 1: winning campaign and platform that reaches sixty million people per 149 00:07:55,480 --> 00:07:59,840 Speaker 1: month with custom and curated content that extracts and amplifies 150 00:07:59,880 --> 00:08:03,120 Speaker 1: the good on a daily basis in the African American community. 151 00:08:03,640 --> 00:08:08,240 Speaker 1: Unique Jones. How old your sons when you initiated this? 152 00:08:08,840 --> 00:08:11,840 Speaker 1: And also that's my first question? And secondly can I 153 00:08:11,880 --> 00:08:17,560 Speaker 1: get access to see those photos? Images? Absolutely? So my 154 00:08:17,600 --> 00:08:20,480 Speaker 1: sons at the time, we're uh four years old and 155 00:08:20,640 --> 00:08:24,559 Speaker 1: five months old. Four years old and five months old. 156 00:08:24,800 --> 00:08:27,240 Speaker 1: My my baby boy, this has been his life. He 157 00:08:27,440 --> 00:08:30,360 Speaker 1: is uh, he is six years old now and so 158 00:08:30,480 --> 00:08:32,880 Speaker 1: this has been all he all he knows is the cousin. 159 00:08:32,920 --> 00:08:35,440 Speaker 1: Then we can, um because he grew up on my 160 00:08:35,559 --> 00:08:39,240 Speaker 1: lap of me editing images and and and pictures. Um. 161 00:08:39,280 --> 00:08:41,080 Speaker 1: And yes, you can get access to those twenty eight 162 00:08:41,160 --> 00:08:44,800 Speaker 1: images on because when we can dot com. Uh, yeah, 163 00:08:44,880 --> 00:08:47,760 Speaker 1: you absolutely can. Okay, cool, I'm on because of you, 164 00:08:48,640 --> 00:08:52,400 Speaker 1: uh on this site because then we can site where 165 00:08:52,400 --> 00:08:54,440 Speaker 1: can I find it? Because I really first of all, 166 00:08:54,480 --> 00:08:57,720 Speaker 1: you have a beautiful site. Okay, I've been on this 167 00:08:57,760 --> 00:09:01,040 Speaker 1: site several times, and I'm only where would I go 168 00:09:01,120 --> 00:09:03,199 Speaker 1: Because I'm excited about that. I'd like to be able 169 00:09:03,240 --> 00:09:07,160 Speaker 1: to gain access to that. And so yeah, man, I'm 170 00:09:07,160 --> 00:09:09,920 Speaker 1: on it now, you could do a search. I'm going 171 00:09:10,000 --> 00:09:11,760 Speaker 1: on there with you. I believe if you type in 172 00:09:11,840 --> 00:09:18,319 Speaker 1: twenty eight days, it should populate for you eight days. 173 00:09:18,400 --> 00:09:20,760 Speaker 1: I'm not trying to put your I'm just a nosy 174 00:09:20,800 --> 00:09:23,760 Speaker 1: guy trying to make it. No pressure, no pressure. I 175 00:09:23,840 --> 00:09:31,000 Speaker 1: see it right here, Doug Williams, Uh days celebrating Black History. Correct, 176 00:09:32,040 --> 00:09:35,320 Speaker 1: that's twenty fifteen, but it should be some more. Yes, 177 00:09:35,440 --> 00:09:40,120 Speaker 1: that's twenty campaign. That's not the original. I'm searching it 178 00:09:40,160 --> 00:09:43,440 Speaker 1: with you doing every year every year you added, so 179 00:09:43,480 --> 00:09:47,240 Speaker 1: ever since you've been doing a different a series of 180 00:09:47,360 --> 00:09:51,880 Speaker 1: twenty eight day photos and it's been pretty awesome. Huh yeah. 181 00:09:52,000 --> 00:09:55,000 Speaker 1: So in twenty started off with twenty eight photos and 182 00:09:55,040 --> 00:09:58,280 Speaker 1: then I think I did some some type of video 183 00:09:58,360 --> 00:10:02,719 Speaker 1: content and then UM and then UM in ten did 184 00:10:02,720 --> 00:10:05,400 Speaker 1: more photos and every every year for the last six 185 00:10:05,480 --> 00:10:08,480 Speaker 1: years have launched a Black History Moup campaign. The last 186 00:10:08,520 --> 00:10:12,120 Speaker 1: three years we've done videos and so we did a 187 00:10:12,240 --> 00:10:16,760 Speaker 1: video of UM little kids as news anchors. UM, we 188 00:10:16,840 --> 00:10:19,840 Speaker 1: did a music video. We did kids refute and what 189 00:10:19,920 --> 00:10:23,840 Speaker 1: alternative facts were and presenting positive black facts. So every 190 00:10:23,920 --> 00:10:26,680 Speaker 1: year we we've done a video during Black History Month 191 00:10:26,800 --> 00:10:30,520 Speaker 1: and every day we make sure that we amplify content. 192 00:10:30,720 --> 00:10:37,199 Speaker 1: Amplifying create content that portrays or embodies black excellence. Mr 193 00:10:37,320 --> 00:10:40,720 Speaker 1: Stewart Scott, you have a little kid emulating the call 194 00:10:40,800 --> 00:10:44,560 Speaker 1: him the great Stewart Scott. Uh. You know, when you die, 195 00:10:44,640 --> 00:10:47,440 Speaker 1: it does not mean you lose the cancer. You be 196 00:10:47,559 --> 00:10:50,679 Speaker 1: canceled by how you live, while you live, and in 197 00:10:50,720 --> 00:10:53,840 Speaker 1: the manner and what you live. A quote from Stewart Scott. 198 00:10:53,880 --> 00:10:56,800 Speaker 1: Say this young man at a desk and some glasses 199 00:10:56,880 --> 00:10:59,640 Speaker 1: similar to the the ones worn by Stewart Scott. This is 200 00:10:59,679 --> 00:11:04,839 Speaker 1: pretty amazing. Lena Horn, you have Desmond too, too, young 201 00:11:04,920 --> 00:11:07,160 Speaker 1: man looking like the two, just missing a little gray 202 00:11:07,160 --> 00:11:12,880 Speaker 1: hair in this little wig this you know, John Legend. 203 00:11:12,960 --> 00:11:14,840 Speaker 1: Look here, that's why I'm saying you do the past, 204 00:11:14,920 --> 00:11:18,320 Speaker 1: the current in the future, John Legend, young man emulating 205 00:11:18,400 --> 00:11:24,600 Speaker 1: John Legend. Rap Abernathy Uh elaphis Gerald. Uh just that's 206 00:11:24,640 --> 00:11:28,440 Speaker 1: that's from the calendar. So so this is a really 207 00:11:28,440 --> 00:11:31,160 Speaker 1: emotional I want I want to We're gonna come back. Um, 208 00:11:31,320 --> 00:11:34,280 Speaker 1: she's got me caught up there because I was uh 209 00:11:34,440 --> 00:11:37,880 Speaker 1: impressed by this whole campaign. Did you put together? This 210 00:11:38,000 --> 00:11:42,440 Speaker 1: view by over sixty million people monthly? Because of them, 211 00:11:42,520 --> 00:11:46,280 Speaker 1: we can dot com We've been back with more Unique 212 00:11:46,320 --> 00:11:49,880 Speaker 1: Jones on money making conversations. I appreciate you listening, to 213 00:11:49,880 --> 00:11:52,760 Speaker 1: appreciate you watching a show that I created for you 214 00:11:52,880 --> 00:11:58,560 Speaker 1: to get information to win with Hi Rashan McDonald, I 215 00:11:58,600 --> 00:12:01,600 Speaker 1: am back with more only making conversations on the phone 216 00:12:01,760 --> 00:12:04,760 Speaker 1: is a unique Jones. I continually want to say what 217 00:12:04,880 --> 00:12:07,959 Speaker 1: she's accomplished because of them. We Can and the ward 218 00:12:08,000 --> 00:12:11,280 Speaker 1: winning campaigning platform and reaches sixty million people per month. 219 00:12:11,640 --> 00:12:14,960 Speaker 1: Let's see. You know this is not a person who 220 00:12:15,000 --> 00:12:18,000 Speaker 1: just jumped out there and just had an idea. Her background, 221 00:12:18,000 --> 00:12:22,160 Speaker 1: her career online advertising with Microsoft, and over the past decade, 222 00:12:22,360 --> 00:12:24,400 Speaker 1: she has worked with a variety of companies such as 223 00:12:24,440 --> 00:12:29,600 Speaker 1: American Family Insurance, Nickelodeon, gen Word Financial, b Et, Open 224 00:12:29,600 --> 00:12:32,960 Speaker 1: Win for Network, and custom In just to name a few. So, 225 00:12:33,080 --> 00:12:35,880 Speaker 1: your brand, even though this is your brand, but you're 226 00:12:35,960 --> 00:12:39,679 Speaker 1: you're smart enough to understand that create multiple strings of income. 227 00:12:40,000 --> 00:12:42,640 Speaker 1: That's your that's your that's the way you're you're making 228 00:12:42,679 --> 00:12:47,240 Speaker 1: your success lanes now correct correct. So, UM, one of 229 00:12:47,240 --> 00:12:50,080 Speaker 1: the things that I do is I'm a content creator 230 00:12:50,320 --> 00:12:53,280 Speaker 1: and I do have an advertising background, and so I 231 00:12:53,520 --> 00:12:57,240 Speaker 1: do work with other companies UM and a consults and 232 00:12:57,240 --> 00:13:02,040 Speaker 1: capacity to help them create culturally relevant and responsible campaigns 233 00:13:02,080 --> 00:13:05,679 Speaker 1: that uh contribute to their bottom line at the end 234 00:13:05,720 --> 00:13:07,880 Speaker 1: of the day, but also make sure that they represent 235 00:13:07,960 --> 00:13:10,120 Speaker 1: us in our best life. Right. So, you had a 236 00:13:10,120 --> 00:13:12,480 Speaker 1: couple of some things, and there's always sent me talking points. 237 00:13:12,920 --> 00:13:15,640 Speaker 1: So make sure Roshan you know, I know you knows it, 238 00:13:15,720 --> 00:13:17,240 Speaker 1: but we got some things we have to talk to. 239 00:13:17,559 --> 00:13:20,400 Speaker 1: This is reason she came on this show. So, uh 240 00:13:20,400 --> 00:13:22,720 Speaker 1: in December tween and eight teen, you launched it because 241 00:13:22,760 --> 00:13:26,920 Speaker 1: of them we can boxes. Tell us about those? Yeah, 242 00:13:27,080 --> 00:13:31,959 Speaker 1: so the boxes. Yeah, December we lost because when we 243 00:13:32,080 --> 00:13:35,960 Speaker 1: can boxes. Uh. So the subscription box industry is huge, 244 00:13:36,120 --> 00:13:41,240 Speaker 1: right likely and they get these amazing products. And so 245 00:13:41,440 --> 00:13:43,960 Speaker 1: I started to think, Um, over the years, people have 246 00:13:44,080 --> 00:13:47,520 Speaker 1: continuously asked, how can I continue to get this type 247 00:13:47,559 --> 00:13:50,120 Speaker 1: of this type of content in my home and my schools. 248 00:13:50,160 --> 00:13:52,920 Speaker 1: We were traveling the country going to classrooms, and so 249 00:13:53,080 --> 00:13:56,040 Speaker 1: I thought, Wow, what if we gave kids their own 250 00:13:56,160 --> 00:13:58,600 Speaker 1: version of a campaign every month, but in a way 251 00:13:58,640 --> 00:14:01,120 Speaker 1: that checks a couple of boxes of parents one. It 252 00:14:01,120 --> 00:14:04,719 Speaker 1: will teach the kids black black history, UM too. It 253 00:14:04,760 --> 00:14:08,360 Speaker 1: will provide them with practical products UM from clothing to 254 00:14:08,760 --> 00:14:11,240 Speaker 1: UM For instance, this month, the theme of the boxes 255 00:14:11,280 --> 00:14:13,720 Speaker 1: black Wall Street. So the kids get to learn about 256 00:14:13,720 --> 00:14:16,000 Speaker 1: black Wall Street in the box, but they also get 257 00:14:16,040 --> 00:14:20,640 Speaker 1: a wallet. Um, they get a bank, they get a calculator, 258 00:14:20,960 --> 00:14:23,440 Speaker 1: they get a backpack um to put all that stuff in. 259 00:14:23,440 --> 00:14:26,360 Speaker 1: They get not they get play money, UM that that 260 00:14:26,440 --> 00:14:29,240 Speaker 1: has like Madame C. J. Walker on it due to 261 00:14:29,320 --> 00:14:32,720 Speaker 1: of Madame C. J. Walker, of Harriet Suttman, of Barack Obama, 262 00:14:33,000 --> 00:14:35,440 Speaker 1: and so um they get stickers and the lapel pain. 263 00:14:35,520 --> 00:14:39,080 Speaker 1: We really try to make learning fun but also applicable, 264 00:14:39,160 --> 00:14:42,040 Speaker 1: so that these are products that they would normally have 265 00:14:42,160 --> 00:14:44,520 Speaker 1: to get at some point. You need a piggyback, you 266 00:14:44,560 --> 00:14:46,920 Speaker 1: need a wallet, um, you need a calculator. And so 267 00:14:47,000 --> 00:14:49,920 Speaker 1: this is stuff that constantly reinforces. Not just because of 268 00:14:49,920 --> 00:14:53,080 Speaker 1: them we can brand, but who we can um who 269 00:14:53,240 --> 00:14:56,160 Speaker 1: who were able to do things up? This one is 270 00:14:56,240 --> 00:14:58,640 Speaker 1: because of um black Wall Streets. So everything in the 271 00:14:58,680 --> 00:15:01,240 Speaker 1: box it's branded because of Black Wall Street. And it 272 00:15:01,280 --> 00:15:04,520 Speaker 1: teaches the kids about greenwood, It teaches the kids about 273 00:15:04,520 --> 00:15:08,520 Speaker 1: collective economics, It teaches the kids about ownership, about real estate, 274 00:15:08,600 --> 00:15:11,800 Speaker 1: and about the land rush UM that actually lead to 275 00:15:11,920 --> 00:15:15,840 Speaker 1: the establishment of Black Wall Street in Oklahoma. Right, Um, 276 00:15:15,880 --> 00:15:17,600 Speaker 1: I want to make a correction. You did correct it 277 00:15:17,640 --> 00:15:22,080 Speaker 1: was December you launched because of them. We can boxes 278 00:15:22,480 --> 00:15:24,560 Speaker 1: now now then you went over to the fact that 279 00:15:24,560 --> 00:15:26,960 Speaker 1: you talked about the black Wall Street boxes. Now my 280 00:15:27,240 --> 00:15:29,640 Speaker 1: schedule of saying that comes out this month, the month 281 00:15:29,640 --> 00:15:33,920 Speaker 1: of April. Right, yeah, those those boxes. Uh that's that's this, 282 00:15:33,920 --> 00:15:36,600 Speaker 1: this this the kids have those boxes in hand. Uh. 283 00:15:36,720 --> 00:15:39,480 Speaker 1: Now those boxes are in the care How do we 284 00:15:39,600 --> 00:15:41,400 Speaker 1: how we order those? How do we order those? And 285 00:15:41,440 --> 00:15:44,320 Speaker 1: there is a fee? Can you order the just that boxer? 286 00:15:44,400 --> 00:15:47,720 Speaker 1: You have to join the subscription plan. No, it's just 287 00:15:48,080 --> 00:15:51,840 Speaker 1: we don't do one time boxes. We do subscription plans. 288 00:15:51,840 --> 00:15:54,400 Speaker 1: But you can cancel at any time. No, no, don't 289 00:15:54,400 --> 00:15:56,960 Speaker 1: sound don't sound bad this Jones. I'm just I'm just 290 00:15:57,000 --> 00:15:58,840 Speaker 1: trying to get the information. Now. This is good. You're 291 00:15:58,920 --> 00:16:02,160 Speaker 1: running the business. Okay, No, absolutely so yeah, people can 292 00:16:02,200 --> 00:16:06,200 Speaker 1: cancel at any time. So, um, they basically, uh, go 293 00:16:06,280 --> 00:16:08,640 Speaker 1: on our website. They would sign up for a monthly plan. 294 00:16:08,920 --> 00:16:11,640 Speaker 1: That plan is thirty ninety nine a month. Um. We 295 00:16:11,920 --> 00:16:15,840 Speaker 1: that includes their shipping and handling. Um. And there are 296 00:16:15,840 --> 00:16:17,880 Speaker 1: other plans. People might say, well, you know what, I 297 00:16:17,920 --> 00:16:20,160 Speaker 1: wanna go ahead and pay for three months up front 298 00:16:20,240 --> 00:16:22,120 Speaker 1: or six months up front. Some people say I'll just 299 00:16:22,120 --> 00:16:24,120 Speaker 1: go ahead and get a year up front. All those 300 00:16:24,160 --> 00:16:28,120 Speaker 1: packages are available online. And that's to ensure that regardless 301 00:16:28,160 --> 00:16:31,440 Speaker 1: of the ages the age of five, twelve, UM, but 302 00:16:31,520 --> 00:16:33,920 Speaker 1: regardless of the race of your child, regardless of where 303 00:16:33,960 --> 00:16:36,360 Speaker 1: you live, you can have access to black history and 304 00:16:36,360 --> 00:16:40,000 Speaker 1: black excellence on a consistent basis and know that your 305 00:16:40,040 --> 00:16:43,040 Speaker 1: kid is not only learning, but they're having fun while 306 00:16:43,080 --> 00:16:47,200 Speaker 1: they're doing it. So these can make great gifts. Oh absolutely, 307 00:16:47,240 --> 00:16:50,360 Speaker 1: We UM have god parents and auntie's and uncles that 308 00:16:50,480 --> 00:16:53,800 Speaker 1: have subscribed for their kids, UM, their nieces and nephews, 309 00:16:53,880 --> 00:16:56,880 Speaker 1: their god children. We have teachers that have purchased boxes 310 00:16:57,160 --> 00:17:00,240 Speaker 1: UM for their classrooms. UM. And and we do have 311 00:17:00,480 --> 00:17:03,320 Speaker 1: you can buy one time gift at a three, six 312 00:17:03,400 --> 00:17:06,399 Speaker 1: or tough month increment under the gift option. The reasoning 313 00:17:06,480 --> 00:17:08,800 Speaker 1: like this, because kids are really ship between ages of 314 00:17:08,920 --> 00:17:12,400 Speaker 1: five and twelve. Right, Yeah, Okay, here's the cool thing 315 00:17:12,440 --> 00:17:15,000 Speaker 1: about it. Once a kid knows something that's coming every month, 316 00:17:15,040 --> 00:17:18,440 Speaker 1: they get excited. They get excited, and then the fact 317 00:17:18,440 --> 00:17:21,080 Speaker 1: that comes in and and and and so that's why 318 00:17:21,119 --> 00:17:22,560 Speaker 1: that makes a great gift to me. I know, I'm 319 00:17:22,760 --> 00:17:24,479 Speaker 1: I'm gonna buy I got a couple of nephews just 320 00:17:24,480 --> 00:17:27,960 Speaker 1: to be perfect one because the kid, the kid never 321 00:17:27,960 --> 00:17:33,280 Speaker 1: gets mail. They don't get mail. And so once you 322 00:17:33,320 --> 00:17:36,400 Speaker 1: get the mentality, the mental structure in their mind that 323 00:17:36,720 --> 00:17:39,720 Speaker 1: this is how the system works. The mail man brings information, 324 00:17:39,880 --> 00:17:42,919 Speaker 1: you receive it, and they become special. You want your 325 00:17:43,000 --> 00:17:45,640 Speaker 1: child or somebody you know to start feeling special at 326 00:17:45,640 --> 00:17:49,040 Speaker 1: a very earlier age and learned have them start receiving 327 00:17:49,119 --> 00:17:51,920 Speaker 1: mail on a regular basis. It also opened a mind 328 00:17:51,960 --> 00:17:55,280 Speaker 1: to conversation about what the male system is all about, 329 00:17:55,680 --> 00:17:59,080 Speaker 1: about bills, about what comes in the mail, and when 330 00:17:59,080 --> 00:18:01,600 Speaker 1: they get the mail, they actually will be concerned about 331 00:18:01,600 --> 00:18:04,080 Speaker 1: it now because guess what, they get something in the 332 00:18:04,119 --> 00:18:07,000 Speaker 1: mail because right now it's a lu young kid five 333 00:18:07,000 --> 00:18:08,879 Speaker 1: and twel years old. They don't care nothing about that 334 00:18:08,920 --> 00:18:11,359 Speaker 1: mail box. They have no reason to go out there. 335 00:18:11,640 --> 00:18:13,120 Speaker 1: In fact, if you send them out there to get 336 00:18:13,119 --> 00:18:14,920 Speaker 1: your mail, they're gonna leave some of the mail in 337 00:18:14,960 --> 00:18:20,639 Speaker 1: the mailbox, right And that's why it's important that you 338 00:18:20,840 --> 00:18:23,000 Speaker 1: that that's why I love this campaign. So these little 339 00:18:23,000 --> 00:18:25,159 Speaker 1: things that people don't understand about the way a child 340 00:18:25,280 --> 00:18:28,480 Speaker 1: thinks a child is is a blank slate. And as 341 00:18:28,520 --> 00:18:31,520 Speaker 1: you give them information, then they grow and they prosper. 342 00:18:31,880 --> 00:18:34,600 Speaker 1: And as they prosper, then they become excited about learning 343 00:18:34,880 --> 00:18:36,920 Speaker 1: more things. And so if you're sending them this gift 344 00:18:36,960 --> 00:18:41,439 Speaker 1: box that has information and is designed for curiosity, so 345 00:18:41,560 --> 00:18:43,960 Speaker 1: next one, guess what they weren't no June, they weren't 346 00:18:44,000 --> 00:18:48,160 Speaker 1: know July, they wouldn't on August. And also and also, 347 00:18:48,280 --> 00:18:51,200 Speaker 1: and I'm I'm kind of getting a sense of because 348 00:18:51,280 --> 00:18:53,960 Speaker 1: if you go to a website, a website is amazing. 349 00:18:54,400 --> 00:18:56,159 Speaker 1: You know, it's interesting when you go to the website, 350 00:18:56,200 --> 00:18:57,520 Speaker 1: cause I see a lot of websites, you know, and 351 00:18:57,560 --> 00:18:59,720 Speaker 1: there's a lot of competitive websites out you gotta have 352 00:18:59,720 --> 00:19:02,080 Speaker 1: anue out there. You got Black News out there, you 353 00:19:02,200 --> 00:19:05,080 Speaker 1: got Essence out there, you got Black Enterprise out there. 354 00:19:05,240 --> 00:19:08,960 Speaker 1: But her website caught my attention because she actually was 355 00:19:09,000 --> 00:19:12,040 Speaker 1: telling me information that I was interested in wanting to 356 00:19:12,080 --> 00:19:16,520 Speaker 1: know because sometimes I don't care about, uh, who got 357 00:19:16,520 --> 00:19:18,760 Speaker 1: in the fight with two black people got in the 358 00:19:18,800 --> 00:19:20,720 Speaker 1: fight because guess what, they're trying to date the same person. 359 00:19:21,160 --> 00:19:24,160 Speaker 1: I don't really care about that all the time. Usn 360 00:19:24,200 --> 00:19:26,480 Speaker 1: it's out about that and not saying those other sites 361 00:19:26,480 --> 00:19:30,800 Speaker 1: are wrong. That sits about positive, good, valued situation that 362 00:19:30,960 --> 00:19:34,600 Speaker 1: happened like that, the top the biggest, the largest African 363 00:19:34,640 --> 00:19:40,120 Speaker 1: American UH law class at Harvard, all these folks sitting 364 00:19:40,160 --> 00:19:42,120 Speaker 1: on these steps. I'm going they let that many black 365 00:19:42,119 --> 00:19:44,159 Speaker 1: people in Harvard. I was done when I saw that. 366 00:19:44,800 --> 00:19:47,639 Speaker 1: It's just that even even I, who get I'm a 367 00:19:47,720 --> 00:19:51,280 Speaker 1: curator information, I can be stunned. The average person will 368 00:19:51,320 --> 00:19:54,040 Speaker 1: be more stunned because I'm the person supposed to know everything. 369 00:19:54,359 --> 00:19:56,600 Speaker 1: And that's what you're telling me is that you're providing 370 00:19:56,720 --> 00:19:59,960 Speaker 1: information and as people learn get this information, they become 371 00:20:00,119 --> 00:20:04,119 Speaker 1: better off. Am I correct? That is correct? Every UM 372 00:20:04,119 --> 00:20:06,240 Speaker 1: it's it's about. We believe that you don't have to 373 00:20:06,240 --> 00:20:09,760 Speaker 1: be a celebrity to be celebrated, So anybody can appear 374 00:20:09,760 --> 00:20:11,879 Speaker 1: on it because of them. We can a website if 375 00:20:11,880 --> 00:20:14,520 Speaker 1: they've done something notable, if they've done something we feel 376 00:20:14,560 --> 00:20:17,040 Speaker 1: like the community needs to know about. And so we're 377 00:20:17,040 --> 00:20:22,120 Speaker 1: constantly looking for stories that um epitomize black excellence and 378 00:20:22,640 --> 00:20:25,520 Speaker 1: UM we cover pop torture, but only in a positive light, 379 00:20:25,640 --> 00:20:28,199 Speaker 1: only the best of the best, only the positive and 380 00:20:28,200 --> 00:20:31,199 Speaker 1: the uplifting stories. Because we need an outlet where we 381 00:20:31,240 --> 00:20:33,440 Speaker 1: can go and not feel like we're gonna need counseling 382 00:20:33,520 --> 00:20:35,880 Speaker 1: once we log off, or not feel like we've been 383 00:20:35,880 --> 00:20:39,160 Speaker 1: triggered by seeing an image, if anything, when you want 384 00:20:39,200 --> 00:20:41,280 Speaker 1: to because when we can website, that's if you need 385 00:20:41,359 --> 00:20:45,240 Speaker 1: a dose of happiness or joy or just a positive outlet, 386 00:20:45,359 --> 00:20:48,080 Speaker 1: that's where everyone goes to get that. Whether it's the website, 387 00:20:48,320 --> 00:20:52,040 Speaker 1: whether it's our Instagram page or our Facebook page. People 388 00:20:52,080 --> 00:20:54,240 Speaker 1: know they can count on us for that type of content. 389 00:20:54,560 --> 00:20:57,359 Speaker 1: And that's amazingly good to hear because if you go 390 00:20:57,400 --> 00:21:01,200 Speaker 1: into this website looking for Cardi b Busted, Nicki Minaj 391 00:21:01,320 --> 00:21:05,760 Speaker 1: upside the head, wrong site, that's not what but you 392 00:21:05,840 --> 00:21:08,280 Speaker 1: need about it is that because you know I followed 393 00:21:08,359 --> 00:21:13,600 Speaker 1: BT over the years and African American News consent to 394 00:21:13,680 --> 00:21:18,399 Speaker 1: be uh uh. I wouldn't say the word boring, but 395 00:21:18,520 --> 00:21:21,240 Speaker 1: like it doesn't take me to the next level of information. 396 00:21:21,760 --> 00:21:25,000 Speaker 1: When I would go to your website, I learned so 397 00:21:25,080 --> 00:21:28,480 Speaker 1: much and became so engaged. How do you how do 398 00:21:28,520 --> 00:21:31,400 Speaker 1: you create your stories? How do you create your stories 399 00:21:31,720 --> 00:21:34,400 Speaker 1: that makes a person like me interested, as well as 400 00:21:34,400 --> 00:21:36,800 Speaker 1: a person and their teams interested, as well as a 401 00:21:36,880 --> 00:21:40,800 Speaker 1: millennial interested. Well, we all want to see ourselves. We 402 00:21:40,840 --> 00:21:43,959 Speaker 1: want to see ourselves reflected. And there's a certain disconnect 403 00:21:44,119 --> 00:21:47,159 Speaker 1: or distance between you and a celebrity. UM. As you know, 404 00:21:47,200 --> 00:21:50,640 Speaker 1: it's just as a from everyday person. But you can 405 00:21:50,680 --> 00:21:52,840 Speaker 1: go on that site and see somebody that reminds you 406 00:21:52,880 --> 00:21:55,520 Speaker 1: of your aunt, your uncle, your niece and nephew. You 407 00:21:55,520 --> 00:21:57,880 Speaker 1: can see a story about a young child who's got 408 00:21:57,880 --> 00:22:01,480 Speaker 1: a scholarship. You can see a story of out a 409 00:22:01,600 --> 00:22:05,119 Speaker 1: father and a son UM and their bond over a 410 00:22:05,200 --> 00:22:09,119 Speaker 1: viral video. And so the site is all about being relatable. 411 00:22:09,440 --> 00:22:11,800 Speaker 1: It's all about making sure that somebody can go on 412 00:22:11,800 --> 00:22:15,120 Speaker 1: that site and find a mirror or someone else who 413 00:22:15,160 --> 00:22:18,080 Speaker 1: looks like them or reminds them of someone in their home. 414 00:22:18,160 --> 00:22:21,160 Speaker 1: And so we get UM. People send us stories all 415 00:22:21,200 --> 00:22:23,800 Speaker 1: the time. They email us at UM hello at because 416 00:22:23,840 --> 00:22:25,919 Speaker 1: when we can dot com they submit and say, my 417 00:22:25,960 --> 00:22:29,480 Speaker 1: mom made history. She's the first black woman to do X, 418 00:22:29,600 --> 00:22:32,160 Speaker 1: Y and Z in this county. UM. That's the story, 419 00:22:32,280 --> 00:22:34,200 Speaker 1: regardless of as a big county or not, that we're 420 00:22:34,200 --> 00:22:37,080 Speaker 1: gonna put We're gonna publish it, we're gonna write about it. UM. 421 00:22:37,520 --> 00:22:40,040 Speaker 1: There are stories that we see on the internet. UM. 422 00:22:40,520 --> 00:22:42,120 Speaker 1: There was a story that went up the other day 423 00:22:42,160 --> 00:22:45,760 Speaker 1: about the only black owned movie theater in Baltimore, right 424 00:22:45,760 --> 00:22:48,439 Speaker 1: outside of Baltimore, and that just came from being on 425 00:22:48,480 --> 00:22:51,119 Speaker 1: Facebook and it showed up then my actual news feed, 426 00:22:51,160 --> 00:22:53,400 Speaker 1: and I said, well, this is something that everybody should 427 00:22:53,440 --> 00:22:56,080 Speaker 1: be talking about. And that story alone drove about a 428 00:22:56,119 --> 00:23:00,240 Speaker 1: hundred thousand visitors to the site in two days. And so, um, 429 00:23:00,240 --> 00:23:02,960 Speaker 1: we're constantly looking for stories like that. We we we 430 00:23:03,119 --> 00:23:05,480 Speaker 1: posted obvious, but we feel like there are so many 431 00:23:05,480 --> 00:23:08,199 Speaker 1: other stories that we hear and we and we know 432 00:23:08,240 --> 00:23:11,440 Speaker 1: about in our everyday lives, and so always ask the 433 00:23:11,440 --> 00:23:13,879 Speaker 1: people to send them size and we're always looking for 434 00:23:13,960 --> 00:23:16,639 Speaker 1: them as well. She is the creator or because of 435 00:23:16,680 --> 00:23:19,520 Speaker 1: them we can and also the recipient of the Tween 436 00:23:19,600 --> 00:23:24,480 Speaker 1: Toyota going for Goal Honor at double A CP Image Awards. 437 00:23:24,680 --> 00:23:27,960 Speaker 1: Unique Jones, thank you for coming on my show. Thank 438 00:23:28,000 --> 00:23:30,639 Speaker 1: you for having me. You're awesome and I will support 439 00:23:30,720 --> 00:23:34,600 Speaker 1: you through my social media. Keep winning. You need to 440 00:23:34,680 --> 00:23:38,240 Speaker 1: check out the wireless earbuds from Recon. Recon earbuds start 441 00:23:38,240 --> 00:23:40,200 Speaker 1: off about half the price of any other premium wireless 442 00:23:40,240 --> 00:23:43,000 Speaker 1: earbuds on the market, and they sound just as amazing 443 00:23:43,119 --> 00:23:45,359 Speaker 1: unlike some of your other wireless options. 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