WEBVTT - 2017's Dramatic Decline in Global Wine Production

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<v Speaker 1>Welcome to the Bloomberg P and L Podcast. I'm Pim Fox.

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<v Speaker 1>Along with my co host Lisa Abramowitz. Each day we

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<v Speaker 1>bring you the most important, noteworthy and useful interviews for

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<v Speaker 1>you and your money, whether you're at the grocery store

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<v Speaker 1>or the trading floor. Find the Bloomberg P and L

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<v Speaker 1>Podcast on Apple Podcasts, SoundCloud and Bloomberg dot com. Just

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<v Speaker 1>to try to cover all the bases of various things

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<v Speaker 1>that are happening in the world, you know, we want

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<v Speaker 1>an update on the California wildfires. This is an area,

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<v Speaker 1>of course of intense interest for the wine industry. And

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<v Speaker 1>here to help us understand what's going on is Steven

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<v Speaker 1>ron Kliev. He is the global beverages strategist and food

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<v Speaker 1>and agrib business research and advisory group for Rabobank International,

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<v Speaker 1>major Dutch lender lender to the agriculture industry. Stephen, thanks

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<v Speaker 1>for coming into our studios here just give us an

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<v Speaker 1>update on what you know right now about UH wine

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<v Speaker 1>cultivation production. The harvest was almost complete, I believe in

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<v Speaker 1>Napa and Sonoma. That's correct. That's correct. So it's it's

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<v Speaker 1>still very much a fluid situation. And and you know,

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<v Speaker 1>one of the questions that we get asked often is

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<v Speaker 1>you know, what will this mean for overall California wine production?

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<v Speaker 1>And and really, you know, the the short answer is

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<v Speaker 1>probably not that much in terms of volume, right, because

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<v Speaker 1>when you look at Napa and Sonoma, you're talking about

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<v Speaker 1>ten percent of of overall California wine production, and as

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<v Speaker 1>you said, probably eight of that was already harvested. So

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<v Speaker 1>in terms of overall volume, probably doesn't mean much. In

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<v Speaker 1>terms of disruption to the industry, it's enormous. It's it's

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<v Speaker 1>it's enormous impact. And you know, first off, let's I

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<v Speaker 1>think you would share in this. Let's send our condolences

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<v Speaker 1>to the families of forty one people that that lost

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<v Speaker 1>their lives, to the countless people that lost homes and businesses.

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<v Speaker 1>It's it's a tremendous disruption to the industry, mostly because

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<v Speaker 1>of what it's meant for for tourism and disruption to

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<v Speaker 1>operations in one of the most prestigious regions in all

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<v Speaker 1>of California, or the most prestigious regions in all of California. Well,

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<v Speaker 1>let's also talk about future production, because just because there's

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<v Speaker 1>been everything or mostly the vineyards had been already harvested

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<v Speaker 1>doesn't mean that the damage couldn't continue into next year.

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<v Speaker 1>Is there any talk about that? There is some concern,

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<v Speaker 1>and and and there will be small pieces of vineyards

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<v Speaker 1>that will see some some some um long term impact

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<v Speaker 1>on production. But for the most parts, UH, vines tend

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<v Speaker 1>to be fairly resilient. I think they'll they'll come back.

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<v Speaker 1>The The big impact is going to be what does

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<v Speaker 1>this mean for the two thousand and seventeen vintage, which

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<v Speaker 1>was looking really good. Uh, there's concern. You know, most

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<v Speaker 1>of what was out there had been harvested. The challenges

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<v Speaker 1>that you know, it's the ten percent that hadn't been

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<v Speaker 1>harvested is Cabernet sauvignon. And that's, you know, the most

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<v Speaker 1>valuable when you think of the US wine industry, the

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<v Speaker 1>US wine market, the typical consumer, the typical wine sold

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<v Speaker 1>in the market sells for under eight dollars a bottle.

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<v Speaker 1>Napa Valley Cabernet sauvignon sold direct to consumer averages around

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<v Speaker 1>a hundred dollars a bottle. So it's this is the

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<v Speaker 1>most premium wine grape in the market, and that's what's

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<v Speaker 1>out there potentially being affected by smoke Taine. Okay, now

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<v Speaker 1>this is that we were talking about California. Now I

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<v Speaker 1>want to get your thoughts on France, Italy and Spain

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<v Speaker 1>because they have not had a good year. That's been

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<v Speaker 1>a you know when you talk about overall volume and

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<v Speaker 1>people ask me what, you know, what are the what

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<v Speaker 1>does the California wildfires mean for for consumption globally? Their

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<v Speaker 1>volume not much. France, Italy, in Spain. That's really a

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<v Speaker 1>horror terrible weather. Terrible weather. You had, you had frost

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<v Speaker 1>in the spring, you had drought, you had extreme temperatures

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<v Speaker 1>in the summer, hail, all of that, and and it

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<v Speaker 1>really hit all three of them. We've seen years in

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<v Speaker 1>the past when any single one of those might have

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<v Speaker 1>had an off year, but never where you've seen all

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<v Speaker 1>three of them down so much the same time. And

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<v Speaker 1>you know, again you're going back to now the smallest

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<v Speaker 1>vintage that we've seen in over fifty years. So this

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<v Speaker 1>is you know, this will really weigh on wine consumption globally.

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<v Speaker 1>We've seen, you know, with that, just to kind of

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<v Speaker 1>put it in perspective, the decline that we've seen versus

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<v Speaker 1>last year in production globally because of those three countries

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<v Speaker 1>that make up half of all wine production. That decline

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<v Speaker 1>represents something like ten of typical global wine consumption in

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<v Speaker 1>a year. So something's going to have to give globally,

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<v Speaker 1>and wine producers in the industry will look for levers

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<v Speaker 1>to to try to mitigate the effects of that, but

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<v Speaker 1>there will be impacts that will reverberate kind of globally

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<v Speaker 1>and wine consumption because of it. Well, the events this

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<v Speaker 1>year don't make me want to have don't reduce my

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<v Speaker 1>desire to have a drake. It's not that in some

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<v Speaker 1>is necessarily going to go down, just that prices could

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<v Speaker 1>go up, right, I mean, could we see a real

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<v Speaker 1>increase in prices, especially as millennials evidently love wine and

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<v Speaker 1>are drinking lots of it. Absolutely, and thank god for millennials, right, um,

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<v Speaker 1>thank god for wine. Let's forget the millennials. Come on, Yeah,

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<v Speaker 1>I think you know some of the price increases is

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<v Speaker 1>we've looked at it. I think we expect that, you know,

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<v Speaker 1>much of the price increases will see in in the

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<v Speaker 1>very low end segments of the European wine market, right

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<v Speaker 1>the stuff that gets drunk for you know, a Euro

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<v Speaker 1>two or a leader, that's where you'll see it. You

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<v Speaker 1>will see some of the price increases passed on, you

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<v Speaker 1>know in the in the higher end stuff like the

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<v Speaker 1>Bordeaux and the rio Hus, but they have a little

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<v Speaker 1>bit more of a cushion in terms of margin to

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<v Speaker 1>to to take on that price increase just quickly as

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<v Speaker 1>a big lender to the agriculture industry and to the

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<v Speaker 1>wine industry. UM collateral is what grows on the vines,

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<v Speaker 1>right and the land. Is it going to change blending pattern?

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<v Speaker 1>I don't think so so far. When you when you

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<v Speaker 1>think of the UM the wildfires, what it's done, it's

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<v Speaker 1>been the it's been tremendous the impact. But it's it's

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<v Speaker 1>really been When you look at the number of wineries

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<v Speaker 1>and NAPA wineries, it was maybe fifteen that were affected.

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<v Speaker 1>The vineyards are mostly okay. Uh. It's really more the

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<v Speaker 1>destruction of interruption of operations, interruption of tourism, which has

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<v Speaker 1>become really the driver of of route to market for

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<v Speaker 1>for a lot of these wineries. Steven Nickley, thank you

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<v Speaker 1>so much for joining US Global beverage strategist and food

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<v Speaker 1>and aggrib business research and advisory for Robbo Bank International.

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<v Speaker 1>He is their in house wine drinker. I want to

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<v Speaker 1>turn our attention to one tech company that is sitting

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<v Speaker 1>very pretty today. I'm talking about Twitter shares up fourteen

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<v Speaker 1>and a half percent after releasing earnings that beat analysts

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<v Speaker 1>estimates and showed some strength in their user rates. And

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<v Speaker 1>I want to bring into tender we're all global Internet

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<v Speaker 1>and consumer electronics analysts for Bloomberg Intelligence to talk about

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<v Speaker 1>what kind of underpinned the success here that Twitter unveiled.

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<v Speaker 1>So tender, just how good were the earnings today? Quote?

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<v Speaker 1>Are the expectations are very low? Actually, and last quarter

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<v Speaker 1>we saw a deceleration in some user momentum, but this

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<v Speaker 1>quota they just showed that the momentum has come back.

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<v Speaker 1>So a combination of continued cost cuts which happens helping profitability,

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<v Speaker 1>they're making product changes and the numbers are showing that

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<v Speaker 1>they seem to be working. Well, what isn't working? What

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<v Speaker 1>needs to be fixed? So basically, if you look at

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<v Speaker 1>the growth rate right now, it's still you know, we're

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<v Speaker 1>talking about four percent um why hy growth rate and

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<v Speaker 1>users and we have not seen a big secular shift

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<v Speaker 1>like people coming back to Twitter at the same pace

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<v Speaker 1>as peers are experiencing. So that's not working yet. But

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<v Speaker 1>the product changes that they've done in terms of simplifying

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<v Speaker 1>it and notification things like that is showing that these

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<v Speaker 1>changes can drive engagement. What about profitability? What about advertising?

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<v Speaker 1>They show that they were able to monetize more effectively

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<v Speaker 1>the audience that it has. Now that's the big question, right,

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<v Speaker 1>So first step was to sort of resurrective user growth,

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<v Speaker 1>bring in more users on board, and then go convince advertisers.

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<v Speaker 1>So they're doing a good job convincing investors right now.

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<v Speaker 1>Now they have to use that momentum to convince advertisers

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<v Speaker 1>to shift at budgets here. But as far as profitability

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<v Speaker 1>is concerned, I mean, uh, they have done a good

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<v Speaker 1>job in terms of like cost cuts and getting the

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<v Speaker 1>margins up, so that should continue and it's working in

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<v Speaker 1>their favor. Also, one thing to remember is the expectation

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<v Speaker 1>for next year and next or next year are very low,

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<v Speaker 1>you know, single digits, and they're coming from this seventeen

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<v Speaker 1>comparison which is negative. So if they continue this moment

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<v Speaker 1>and um, I think you know, at least in the

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<v Speaker 1>phase of low expectations, they could they could see better

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<v Speaker 1>results to tender. Can we can we just move a

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<v Speaker 1>little bit to the future and get your thoughts on

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<v Speaker 1>alphabet give us a preview of what what analysts are

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<v Speaker 1>going to be looking for. Sure, so the underlying demand here,

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<v Speaker 1>coming mostly from mobile search and YouTube, is pretty strong.

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<v Speaker 1>Um In fact, we saw that last quarter as well.

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<v Speaker 1>They recorded the high the highest growth and paid clicks.

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<v Speaker 1>What would be interesting to see is the traffic acquisition cost,

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<v Speaker 1>which made them sort of miss revenues a little last quarter.

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<v Speaker 1>Uh So the cost that they paid to distribution partners

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<v Speaker 1>including Apple, uh and more and more mobile search at

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<v Speaker 1>basically contribution from mobile search increasing also increases the traffic

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<v Speaker 1>acquisition cost. So the top line expectation is strong, the

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<v Speaker 1>end market demand is strong. There will be a keen

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<v Speaker 1>eye on how these costs are faring, especially in light

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<v Speaker 1>of what we see what we saw last quarter. And

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<v Speaker 1>not to give everyone whiplash, but I also want to

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<v Speaker 1>get a look ahead to Amazon dot Com. They're reporting

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<v Speaker 1>earnings it for one today PM Wall Street time, and

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<v Speaker 1>I am very curious to see how much they're sacrificing

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<v Speaker 1>their margins to gain a competitive edge. What are you

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<v Speaker 1>looking for? Yeah, don't be surprised if they miss on

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<v Speaker 1>the bottom line, I mean, expenses ramp is expected. They

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<v Speaker 1>are increasing expense expenses on a WS as content spending,

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<v Speaker 1>and with double Whole Foods acquisition integration, that should also

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<v Speaker 1>go up. But if you look at the third quarter

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<v Speaker 1>with Amazon Prime Day, with the contribution from Whole Foods,

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<v Speaker 1>and continue growth in a WS, they should be fine.

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<v Speaker 1>The guidance for next quarter is going to be very

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<v Speaker 1>important from a revenue standpoint because we are kind of

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<v Speaker 1>flying blind right now. It's the first full quarter of

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<v Speaker 1>Whole Foods integration, so we need to see what sort

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<v Speaker 1>of impact the price cuts and traffic increase has had

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<v Speaker 1>on the net revenue for Amazon. But all in all,

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<v Speaker 1>the end market demand is strong on all fronts to tender.

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<v Speaker 1>If you pull out Amazon Web Services from Amazon, what

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<v Speaker 1>kind of company is it? Uh, It's not a profitable company.

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<v Speaker 1>So they have seen actually profit margins have been rising

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<v Speaker 1>in North America, but beyond that it's lost making. So

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<v Speaker 1>the idea here is to sort of read scale in

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<v Speaker 1>their prime and FBA cycle internationally so they can replicate

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<v Speaker 1>what they're doing here in North America. But it'll take time,

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<v Speaker 1>and with the Whole Foods push, things are going to

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<v Speaker 1>get even more volatile in terms of spending, So don't

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<v Speaker 1>expect a double x a w S Amazon to uh,

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<v Speaker 1>you know, secularly grow their profits, but it's expected because

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<v Speaker 1>revenue growth has been pretty strong in light of these expenses.

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<v Speaker 1>Any chance that investors will call for Amazon to spin

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<v Speaker 1>off a WS into a separate business at the moment,

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<v Speaker 1>I mean, right now a w S is the sort

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<v Speaker 1>of the profit driver for the company, but still it's

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<v Speaker 1>the country. There are many contributions, very low. Profit contribution

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<v Speaker 1>is high. It actually plugs into a lot of other

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<v Speaker 1>services that Amazon is providing, you know, your Alexa, your

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<v Speaker 1>content spending that they're doing. So a WS is pretty

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<v Speaker 1>plugged into the whole Amazon ecosystem, including logistics. So I

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<v Speaker 1>don't see a reason why that should be done. To

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<v Speaker 1>begin with J Tantra, I'm curious how much information will

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<v Speaker 1>get on how their acquisition with Whole Food of Health

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<v Speaker 1>Foods has been going, you know, and kind of where

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<v Speaker 1>they're thinking, because I know that it's just completely destroyed

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<v Speaker 1>the stocks of a lot of grocery chains out there.

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<v Speaker 1>As people start to guard for whatever disruption they have planned,

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<v Speaker 1>what do you expect to learn so they'll basically the

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<v Speaker 1>revenue guidance should actually help us understand the run rate

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<v Speaker 1>that Whole Foods was doing as a standalone company is

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<v Speaker 1>an increasing or decreasing. Uh. If it's decreasing, it's probably

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<v Speaker 1>coming from the price cuts that they're doing. If it's increasing,

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<v Speaker 1>then the traffic that they're getting because of this acquisition

0:12:59.720 --> 0:13:03.000
<v Speaker 1>is actual outpacing those price cuts. So I guess it's

0:13:03.080 --> 0:13:05.880
<v Speaker 1>not the amount of impact, but the place of impact

0:13:05.920 --> 0:13:08.040
<v Speaker 1>that's what that's what's going to be most important. So

0:13:08.080 --> 0:13:11.400
<v Speaker 1>if they guide higher than what the street is expecting

0:13:11.480 --> 0:13:15.080
<v Speaker 1>right now, I mean we could expect that negative effect

0:13:15.120 --> 0:13:19.199
<v Speaker 1>on others to continue. Do you expect any details at

0:13:19.240 --> 0:13:22.520
<v Speaker 1>all about moving into other businesses such as the prescription

0:13:22.640 --> 0:13:27.000
<v Speaker 1>drug delivery business or indeed even the banking industry. Not much,

0:13:27.679 --> 0:13:31.720
<v Speaker 1>just some color maybe, But it's super early days in

0:13:31.720 --> 0:13:33.520
<v Speaker 1>in in on those regards, and we have to keep

0:13:33.559 --> 0:13:35.840
<v Speaker 1>in mind the Whole food acquisition is start getting a

0:13:36.080 --> 0:13:38.880
<v Speaker 1>eight hundred billions all plus market, and they have the

0:13:39.000 --> 0:13:42.360
<v Speaker 1>last mild delivery problem still to be solved and optimized.

0:13:42.360 --> 0:13:46.280
<v Speaker 1>So until those things are uh done, I I don't see,

0:13:46.360 --> 0:13:49.600
<v Speaker 1>like you know, any color on a big revenue contribution

0:13:50.080 --> 0:13:54.160
<v Speaker 1>coming from you know, any of these other experimentation face.

0:13:54.240 --> 0:13:56.160
<v Speaker 1>I think that they're doing right now, so it's a

0:13:56.200 --> 0:13:59.040
<v Speaker 1>long game that they're playing on those fronts. I'm wondering

0:13:59.080 --> 0:14:03.280
<v Speaker 1>about regular Tory pressure, the idea that an increasing number

0:14:03.320 --> 0:14:05.920
<v Speaker 1>of regulators, both in Europe and the US are starting

0:14:05.960 --> 0:14:10.280
<v Speaker 1>to question, uh, sort of the incredible size and pricing

0:14:10.320 --> 0:14:13.240
<v Speaker 1>power of Amazon, and you know, do you expect them

0:14:13.280 --> 0:14:15.920
<v Speaker 1>to address that or at least nod to that as

0:14:15.960 --> 0:14:20.120
<v Speaker 1>a potential risk. It is a potential risk, and especially

0:14:20.120 --> 0:14:23.520
<v Speaker 1>in eu've we've been seeing uh more and more of

0:14:23.600 --> 0:14:26.640
<v Speaker 1>those examples. But one thing to keep in mind is

0:14:26.680 --> 0:14:29.680
<v Speaker 1>with Amazon, a big chunk of their revenues driven by

0:14:29.720 --> 0:14:33.600
<v Speaker 1>third party sale services, third party sellers on the platform,

0:14:33.680 --> 0:14:36.480
<v Speaker 1>so it's not Amazon selling directly, it's you know, other

0:14:36.560 --> 0:14:41.840
<v Speaker 1>businesses selling through Amazon. So that sort of like dilutes

0:14:42.040 --> 0:14:46.200
<v Speaker 1>the monopolistic sort of argument a bit. But as far

0:14:46.240 --> 0:14:50.080
<v Speaker 1>as examples you have seen in EU, uh, those risks

0:14:50.080 --> 0:14:52.960
<v Speaker 1>will linger not just for like the next couple of quarters,

0:14:52.960 --> 0:14:55.040
<v Speaker 1>but the next couple of years, given you know how

0:14:55.080 --> 0:14:57.880
<v Speaker 1>fast they're growing, and um, the end market still is

0:14:57.960 --> 0:15:02.360
<v Speaker 1>much much bigger. But that will be an ongoing sort

0:15:02.400 --> 0:15:06.280
<v Speaker 1>of argument, if you may. We are awaiting details and

0:15:06.320 --> 0:15:09.560
<v Speaker 1>the comments from House Speaker Paul Ryan having to do

0:15:09.680 --> 0:15:13.480
<v Speaker 1>with the budget resolution that was just recently past, will

0:15:13.520 --> 0:15:16.000
<v Speaker 1>be bringing that to you live. We're speaking with cha

0:15:16.080 --> 0:15:19.040
<v Speaker 1>Tender Warrel. He is our global Internet and consumer electronics

0:15:19.040 --> 0:15:22.000
<v Speaker 1>analysts for Bloomberg Intelligence. He's joining us from our Bloomberg

0:15:22.040 --> 0:15:26.160
<v Speaker 1>nine sixties studio in San Francisco. Tender, you know, I

0:15:26.480 --> 0:15:28.480
<v Speaker 1>keep thinking about what you just said having to do

0:15:28.520 --> 0:15:31.640
<v Speaker 1>with these third party sellers that use Amazon basically for

0:15:31.680 --> 0:15:36.160
<v Speaker 1>all of fulfillment UH needs. But aren't states I mean

0:15:36.200 --> 0:15:38.440
<v Speaker 1>I know that for example, of state in Massachusetts has

0:15:38.520 --> 0:15:42.920
<v Speaker 1>asked for a list of those third party sellers because

0:15:43.320 --> 0:15:46.440
<v Speaker 1>right now they're not paying sales tax. Yeah, so they

0:15:46.440 --> 0:15:49.600
<v Speaker 1>have left it on the sellers the onus of collecting

0:15:49.640 --> 0:15:51.720
<v Speaker 1>the sales tax when it comes to third parties. And

0:15:51.840 --> 0:15:55.080
<v Speaker 1>you know very state by states, so there there are

0:15:55.240 --> 0:15:59.200
<v Speaker 1>some states where you're seeing more scrutiny on that end.

0:15:59.520 --> 0:16:02.200
<v Speaker 1>But in the end, if there is a widespread change

0:16:02.240 --> 0:16:06.360
<v Speaker 1>in terms of tax collection, I think it will basically

0:16:06.440 --> 0:16:09.400
<v Speaker 1>being normalized by the volume growth that these third party

0:16:09.440 --> 0:16:11.920
<v Speaker 1>sellers are seeing. Because you have to keep in mind

0:16:11.960 --> 0:16:15.440
<v Speaker 1>that when third party sellers go on FBA program, they

0:16:15.440 --> 0:16:18.960
<v Speaker 1>get exposed to prime members and Prime members are continuing

0:16:18.960 --> 0:16:21.280
<v Speaker 1>to increase, not just in numbers, but the amount of

0:16:21.280 --> 0:16:25.600
<v Speaker 1>money that they're spending on on on Amazon. So basically

0:16:25.840 --> 0:16:29.680
<v Speaker 1>that exposure, that volume that they're getting should help them

0:16:29.680 --> 0:16:33.400
<v Speaker 1>offset in an instance where uh, the sales tax need

0:16:33.480 --> 0:16:36.240
<v Speaker 1>to be enforced. Just sort of zooming out a little

0:16:36.240 --> 0:16:39.680
<v Speaker 1>bit because today is such a big fang tech stock

0:16:39.840 --> 0:16:43.440
<v Speaker 1>day with you know, both Google and or Alphabet I'm sorry,

0:16:43.800 --> 0:16:47.320
<v Speaker 1>and Amazon reporting after earning today and we got Twitter's already.

0:16:47.560 --> 0:16:50.000
<v Speaker 1>I'm wondering what you're saying. With Twitter, there were really

0:16:50.040 --> 0:16:54.640
<v Speaker 1>low expectations going into this and they exceeded them. Expectations

0:16:54.640 --> 0:16:59.200
<v Speaker 1>are still pretty high for Alphabet and Amazon. That do

0:16:59.240 --> 0:17:01.640
<v Speaker 1>you think will do you think that will create a

0:17:01.720 --> 0:17:05.880
<v Speaker 1>negative surprise? Uh, potential that the market's not prepared for

0:17:06.800 --> 0:17:09.760
<v Speaker 1>the So we have to take both the cases separately.

0:17:09.800 --> 0:17:13.880
<v Speaker 1>So with Alphabet, negative surprise potential could come from these

0:17:13.920 --> 0:17:17.560
<v Speaker 1>traffic acquisition costs and at pricing that we talked about,

0:17:18.000 --> 0:17:21.760
<v Speaker 1>because as more AD dollars come from mobile, they have

0:17:21.880 --> 0:17:25.640
<v Speaker 1>to pay the distribution network to get that and that

0:17:26.200 --> 0:17:29.679
<v Speaker 1>did sort of cause us per last time. If you remember,

0:17:29.720 --> 0:17:32.280
<v Speaker 1>there was a confusion when Google reported in terms of

0:17:32.320 --> 0:17:34.680
<v Speaker 1>what they missed and what they what they beat because

0:17:34.680 --> 0:17:37.480
<v Speaker 1>of this tax, So that issue could surface again with

0:17:37.640 --> 0:17:42.400
<v Speaker 1>Alphabet with Amazon. Like I said, with Whole Foods contribution,

0:17:43.240 --> 0:17:45.800
<v Speaker 1>V are sort of flying in the dark here in

0:17:45.880 --> 0:17:48.119
<v Speaker 1>terms of what the contribution is going to be. So

0:17:48.160 --> 0:17:51.000
<v Speaker 1>any negative surprise in terms of you know, the expectation

0:17:51.119 --> 0:17:53.320
<v Speaker 1>was Whole food will maintain its revenue run rate that

0:17:53.400 --> 0:17:56.720
<v Speaker 1>it had before Amazon bought it. If that expectation is

0:17:56.800 --> 0:17:59.560
<v Speaker 1>much lower, then you could see some surprise on the downside.

0:18:00.080 --> 0:18:02.080
<v Speaker 1>Thank you so much for joining us to Tendra. We're

0:18:02.119 --> 0:18:20.160
<v Speaker 1>all global Internet and consumer electronics analysts for Bloomberg Intelligence. Well,

0:18:20.200 --> 0:18:22.680
<v Speaker 1>we'd like to learn more about the European Central Bank

0:18:22.760 --> 0:18:24.840
<v Speaker 1>as they seem to have decided to slow the pace

0:18:24.920 --> 0:18:29.760
<v Speaker 1>of their quantitative easing program, but they are extending the

0:18:29.800 --> 0:18:32.440
<v Speaker 1>program by nine months here tell us more in detail.

0:18:32.640 --> 0:18:37.840
<v Speaker 1>Is maxim A Spahi, our Euro Area economist for Bloomberg Intelligence,

0:18:37.880 --> 0:18:41.040
<v Speaker 1>and you can follow maxim A at on Twitter at

0:18:41.400 --> 0:18:45.200
<v Speaker 1>m x s b A. Alright, m x s b A,

0:18:45.320 --> 0:18:48.680
<v Speaker 1>tell me about the European Essential Bank and what is

0:18:48.720 --> 0:18:53.480
<v Speaker 1>this plan about extending uh the quantitative easing program? Yes,

0:18:53.520 --> 0:18:57.040
<v Speaker 1>good morning from from London. So the ECB decided today

0:18:57.080 --> 0:18:59.359
<v Speaker 1>to go with the consensus. So I mean that means

0:18:59.400 --> 0:19:02.480
<v Speaker 1>they extended a quee program by nine months, but they

0:19:02.560 --> 0:19:07.439
<v Speaker 1>cut the monthly pace of purchases from sixty to surrey

0:19:07.520 --> 0:19:11.160
<v Speaker 1>starting in January. Most importantly is that drag Is said

0:19:11.240 --> 0:19:14.160
<v Speaker 1>during the press conference that there won't be no sudden

0:19:14.280 --> 0:19:18.320
<v Speaker 1>stop to the quee program, so he basically hinted at

0:19:18.440 --> 0:19:21.720
<v Speaker 1>further extension of the quee program. He basically said that

0:19:21.800 --> 0:19:24.440
<v Speaker 1>September was probably not going to be the end date

0:19:24.920 --> 0:19:27.080
<v Speaker 1>of the quee program. And that's in itself as a

0:19:27.160 --> 0:19:30.560
<v Speaker 1>very dolvish statement. Well, Maximi, I was looking at some

0:19:30.680 --> 0:19:34.560
<v Speaker 1>analyst notes after the announcement by the ECB earlier today,

0:19:34.560 --> 0:19:37.040
<v Speaker 1>and they were saying, you know, yes, it's thirty billion

0:19:37.240 --> 0:19:40.600
<v Speaker 1>euros of as purchase as the purchases, but it's actually

0:19:40.640 --> 0:19:42.840
<v Speaker 1>gonna be forty five billion euros because they're going to

0:19:42.880 --> 0:19:46.359
<v Speaker 1>be reinvesting the proceeds of notes that they currently have.

0:19:47.000 --> 0:19:48.800
<v Speaker 1>Just to give you a sense of how this has

0:19:48.840 --> 0:19:52.760
<v Speaker 1>been received, the two year German bond yield plummeted. It

0:19:52.840 --> 0:19:56.920
<v Speaker 1>went back down to negative uh is the point seven

0:19:57.000 --> 0:20:00.280
<v Speaker 1>to five percent. I mean, this just means that it's tape.

0:20:00.280 --> 0:20:03.960
<v Speaker 1>It it's gonna be que forever in the European Union. Now, yeah,

0:20:04.000 --> 0:20:06.439
<v Speaker 1>the that's the whole debate about the stock and the

0:20:06.480 --> 0:20:10.760
<v Speaker 1>flow of Quie and Mayo. Draggie said very specifically today

0:20:10.800 --> 0:20:13.199
<v Speaker 1>they actually published a press release on on the details

0:20:13.240 --> 0:20:16.119
<v Speaker 1>of this, that they were going to reinvest all the

0:20:16.440 --> 0:20:19.080
<v Speaker 1>bonds that come to maturity and so basically that they

0:20:19.080 --> 0:20:20.720
<v Speaker 1>were going to be in the markets for a long

0:20:20.800 --> 0:20:23.840
<v Speaker 1>time even after stopping the purchase. You hasn't mentioned it,

0:20:23.920 --> 0:20:25.480
<v Speaker 1>but one day they will have to stop. We think

0:20:25.520 --> 0:20:27.679
<v Speaker 1>it's going to be in two thousand nineteen, early two

0:20:27.680 --> 0:20:31.280
<v Speaker 1>thousand nineteen. After that, the huge stock of purchases will

0:20:31.320 --> 0:20:34.560
<v Speaker 1>be reinvested, just like the FED did for a long time. Yes,

0:20:35.160 --> 0:20:39.000
<v Speaker 1>is there any sense of when the European Central Bank

0:20:39.200 --> 0:20:42.239
<v Speaker 1>may start to raise the deposit rate or is that

0:20:42.320 --> 0:20:45.520
<v Speaker 1>just completely off the table at this point. So it's

0:20:45.560 --> 0:20:47.679
<v Speaker 1>it's it's not gonna happen anytime soon. But if you

0:20:47.800 --> 0:20:51.680
<v Speaker 1>add up the nine months extension of today, the fact

0:20:51.720 --> 0:20:53.160
<v Speaker 1>that he said there was going to be no sense

0:20:53.160 --> 0:20:55.840
<v Speaker 1>stop that, so that qu is gonna be it's gonna

0:20:55.880 --> 0:20:59.240
<v Speaker 1>be extended after September. And if you also had to

0:20:59.320 --> 0:21:02.520
<v Speaker 1>that the n change forward guidance, who still promises that

0:21:02.680 --> 0:21:05.280
<v Speaker 1>the rates are gonna stay at the current levels for

0:21:05.320 --> 0:21:08.080
<v Speaker 1>an extended period of time and I quote well past

0:21:08.160 --> 0:21:10.960
<v Speaker 1>the curierizon. If you add everything up, that means they're

0:21:10.960 --> 0:21:13.760
<v Speaker 1>gonna have to wait until two thousand nineteen, we think

0:21:13.960 --> 0:21:17.480
<v Speaker 1>end two thousand nineteen to start hiking rates again. And

0:21:17.480 --> 0:21:19.119
<v Speaker 1>if you think about it, Mario drag is going to

0:21:19.240 --> 0:21:21.800
<v Speaker 1>leave the e CB in October two thousand nineteen. So

0:21:21.840 --> 0:21:24.080
<v Speaker 1>there's actually a high chance now that is going to

0:21:24.240 --> 0:21:27.120
<v Speaker 1>leave after eight years at the ECB head without ever

0:21:27.560 --> 0:21:33.320
<v Speaker 1>having to hike rates. Maxim ay the the Euro Area,

0:21:33.400 --> 0:21:37.840
<v Speaker 1>the Eurozone economy is not homogeneous, and you have the

0:21:37.960 --> 0:21:41.080
<v Speaker 1>enviable task of being the Euro Area economist. So I'm

0:21:41.080 --> 0:21:45.680
<v Speaker 1>wondering if you could describe which countries and which economies

0:21:45.720 --> 0:21:48.439
<v Speaker 1>have benefited the most from the actions of the e

0:21:48.560 --> 0:21:51.120
<v Speaker 1>c B. Well, if you look just at the pure

0:21:51.119 --> 0:21:55.679
<v Speaker 1>composition of QUI um they QUI is mostly oriented towards

0:21:55.680 --> 0:21:58.399
<v Speaker 1>Germany because that's a large economy, and the e c

0:21:58.560 --> 0:22:01.639
<v Speaker 1>B implements the purchases according to its capital keys. That

0:22:01.680 --> 0:22:04.440
<v Speaker 1>means how much the weight of each country in the economy.

0:22:04.800 --> 0:22:08.359
<v Speaker 1>So around purchase are going to Germany, So Germany is

0:22:08.359 --> 0:22:11.080
<v Speaker 1>probably the most the one that benefits the most from it.

0:22:11.400 --> 0:22:12.960
<v Speaker 1>On the other hand, you can also look at what's

0:22:12.960 --> 0:22:14.840
<v Speaker 1>going on in Spain and its Italy, and the fact

0:22:14.880 --> 0:22:17.879
<v Speaker 1>that the growth rate is accelerating in these countries, that

0:22:17.960 --> 0:22:21.640
<v Speaker 1>unemployment is going down, that financial conditions allow less tight

0:22:21.680 --> 0:22:25.199
<v Speaker 1>than before. That's all to put on the e CBS credits.

0:22:25.200 --> 0:22:28.199
<v Speaker 1>So everybody is benefiting from it, just not to the

0:22:28.200 --> 0:22:30.760
<v Speaker 1>same extent. You know, I find it interesting that the

0:22:30.840 --> 0:22:34.160
<v Speaker 1>yield curve in Germany is steepening on this. In other words,

0:22:34.160 --> 0:22:38.080
<v Speaker 1>people expect that this will allow inflation to pick up

0:22:38.119 --> 0:22:42.440
<v Speaker 1>over the longer term much more than it would otherwise.

0:22:42.720 --> 0:22:45.159
<v Speaker 1>Are people pretty abolishtion this and are people saying, you

0:22:45.200 --> 0:22:47.439
<v Speaker 1>know what, this is actually going to bleed into the

0:22:47.480 --> 0:22:50.560
<v Speaker 1>banks and provide a better backdrop for them. Or are

0:22:50.640 --> 0:22:53.680
<v Speaker 1>people raising alarm and saying that the longer this goes on,

0:22:54.280 --> 0:22:56.600
<v Speaker 1>the more fragile the economy becomes. I mean, we're a

0:22:56.680 --> 0:22:59.199
<v Speaker 1>sentiment right now. Well, I think I think what what

0:22:59.280 --> 0:23:01.120
<v Speaker 1>the market is looking at right now? If you look

0:23:01.160 --> 0:23:03.600
<v Speaker 1>at the euro, it's also reacting. It's that's going down

0:23:03.640 --> 0:23:06.639
<v Speaker 1>and gets the dollar after this Starfish press conference. But

0:23:06.680 --> 0:23:08.280
<v Speaker 1>I think the market is reacting to the fact that

0:23:08.320 --> 0:23:10.680
<v Speaker 1>the ECB is gonna stay for longer, that the rate

0:23:10.720 --> 0:23:13.560
<v Speaker 1>hike won't happen anytime soon, but also to the fact

0:23:13.640 --> 0:23:16.560
<v Speaker 1>that Mayo dragging seemed to be very pleased by the

0:23:16.600 --> 0:23:20.000
<v Speaker 1>way the economy was going. Gross is strong, we have

0:23:20.119 --> 0:23:23.399
<v Speaker 1>unemployment continuing to go down, there's a good momentum in

0:23:23.400 --> 0:23:26.000
<v Speaker 1>the region. The only problem again is that inflation is

0:23:26.000 --> 0:23:28.840
<v Speaker 1>not following. We have a V shaped profile of inflation,

0:23:28.920 --> 0:23:31.200
<v Speaker 1>meaning that it's gonna go down over the next month

0:23:31.280 --> 0:23:35.439
<v Speaker 1>before it starts rising again. And all this obviously is

0:23:35.480 --> 0:23:41.359
<v Speaker 1>coming into investors anticipations, and the yield curve obviously reflects that,

0:23:41.640 --> 0:23:45.359
<v Speaker 1>especially Germany, which is the main Euros on assets to

0:23:45.440 --> 0:23:48.280
<v Speaker 1>buy in the market real quick, any commentary on the

0:23:48.320 --> 0:23:51.720
<v Speaker 1>e c B S purchase of CORPORATEBT. Notice that they

0:23:51.840 --> 0:23:54.400
<v Speaker 1>didn't discuss the composition today, which is a bit surprising,

0:23:54.440 --> 0:23:56.280
<v Speaker 1>to be honest, because you would expect them to at

0:23:56.320 --> 0:24:00.119
<v Speaker 1>least address that issue. So they're gonna continue buying them

0:24:00.119 --> 0:24:03.960
<v Speaker 1>and probably not change any parameters anytime soon. Um from

0:24:03.960 --> 0:24:06.760
<v Speaker 1>the QUEI program, Max Masbai, thank you so much for

0:24:06.840 --> 0:24:09.800
<v Speaker 1>joining us. Always a pleasure speaking with you. Max Masbahi,

0:24:10.000 --> 0:24:14.680
<v Speaker 1>euro Area economist for Bloomberg Intelligence, joining us from London,

0:24:14.800 --> 0:24:16.639
<v Speaker 1>and I think back to what Ray Dalio said on

0:24:16.640 --> 0:24:19.800
<v Speaker 1>Bloomberg Surveillance this morning. He said, the longer this goes on,

0:24:19.840 --> 0:24:22.359
<v Speaker 1>the harder will be for central banks to taper as

0:24:22.440 --> 0:24:26.080
<v Speaker 1>yields go up and as the economy start to accelerate.

0:24:26.080 --> 0:24:39.320
<v Speaker 1>Something to keep in mind right now, let's focus on

0:24:39.600 --> 0:24:43.600
<v Speaker 1>the new technology and a new generation of automobile from Audi.

0:24:43.680 --> 0:24:46.439
<v Speaker 1>Joining us is Scott Kio. He is the president of

0:24:46.480 --> 0:24:49.520
<v Speaker 1>Audi of America and he joins us in our studio. Scott,

0:24:49.560 --> 0:24:52.520
<v Speaker 1>thanks for being here. Um, let me see if I

0:24:52.560 --> 0:24:56.720
<v Speaker 1>can just do this in three words, long, low, and wide.

0:24:56.800 --> 0:24:59.520
<v Speaker 1>Would that be a good description of the new generation?

0:24:59.600 --> 0:25:02.520
<v Speaker 1>He saven absolutely textbook, absolute textbook. You want to make

0:25:02.560 --> 0:25:05.400
<v Speaker 1>something beautiful and the automotive business, that's generally what you're doing.

0:25:05.480 --> 0:25:07.560
<v Speaker 1>Why did you do that? Because you've you've really you've

0:25:07.680 --> 0:25:10.399
<v Speaker 1>changed the shape of the automobile. We'll get to the

0:25:10.440 --> 0:25:13.480
<v Speaker 1>cockpit in the second, but the exterior, the shape has changed,

0:25:13.880 --> 0:25:15.960
<v Speaker 1>it has you know, this is our second generation of

0:25:15.960 --> 0:25:18.199
<v Speaker 1>the A seven and when we launched the first generation car,

0:25:18.320 --> 0:25:20.399
<v Speaker 1>people sort of said, we're crazy. It was a sport

0:25:20.440 --> 0:25:23.479
<v Speaker 1>back design. It wasn't your classic three box sedan, and

0:25:23.520 --> 0:25:25.760
<v Speaker 1>we launched it and the market loved it. Our market

0:25:25.800 --> 0:25:27.920
<v Speaker 1>share went up, of course, in that segment, the market

0:25:27.960 --> 0:25:30.000
<v Speaker 1>share went up three or four points. This is now

0:25:30.040 --> 0:25:32.159
<v Speaker 1>the second generation of the car, and what we have

0:25:32.320 --> 0:25:34.040
<v Speaker 1>is an all new head of design, a gentleman by

0:25:34.040 --> 0:25:36.959
<v Speaker 1>the name of Marklita. And you know, his real premise

0:25:37.040 --> 0:25:38.679
<v Speaker 1>is to make beautiful cars. And you see it and

0:25:38.680 --> 0:25:40.479
<v Speaker 1>how we stretched the car out a little bit and

0:25:40.480 --> 0:25:43.080
<v Speaker 1>lowered it. But even if you go back to Da Vinci,

0:25:43.160 --> 0:25:46.600
<v Speaker 1>there is this thing of perfect proportions and an automobiles.

0:25:46.720 --> 0:25:49.119
<v Speaker 1>It's long, low and wide. And if you look at

0:25:49.119 --> 0:25:51.879
<v Speaker 1>beautiful cars, that's almost always what they are, and the

0:25:51.920 --> 0:25:54.320
<v Speaker 1>A seven is one of those simple Scott, I want

0:25:54.320 --> 0:25:57.440
<v Speaker 1>to talk about something that is beautiful. In another way.

0:25:57.480 --> 0:26:00.919
<v Speaker 1>People are seeing electric vehicles as in the future of

0:26:01.520 --> 0:26:04.199
<v Speaker 1>cars and the future of profitability, in the future of

0:26:04.760 --> 0:26:08.119
<v Speaker 1>clean electricity. And I'm wondering, when do you see them

0:26:08.119 --> 0:26:11.600
<v Speaker 1>actually being profitable. We really haven't seen either the demand

0:26:11.680 --> 0:26:16.160
<v Speaker 1>for them from the American public nor the profitability for

0:26:16.440 --> 0:26:18.840
<v Speaker 1>the car companies. Where do you see this going well least. Look,

0:26:18.880 --> 0:26:20.720
<v Speaker 1>I I think you're right. Yeah, you have to walk

0:26:20.760 --> 0:26:24.000
<v Speaker 1>a fine line obviously between compliance and the standards and

0:26:24.040 --> 0:26:26.399
<v Speaker 1>the greenhouse gas emissions. But of course, at the end

0:26:26.440 --> 0:26:28.840
<v Speaker 1>of the day, a customer does not walk into a

0:26:28.880 --> 0:26:31.480
<v Speaker 1>showroom saying, how can I help the automotive industry hit

0:26:31.480 --> 0:26:34.680
<v Speaker 1>their targets. You need a consumer product that a customer

0:26:34.760 --> 0:26:36.920
<v Speaker 1>loves and joys and wants to pay for. But look,

0:26:37.320 --> 0:26:40.000
<v Speaker 1>I'm an optimistic and the reason I'm optimist is if

0:26:40.000 --> 0:26:43.680
<v Speaker 1>you look at out these demographic they are affluent, educated,

0:26:43.840 --> 0:26:46.960
<v Speaker 1>and they believe and want new technologies. And the simple

0:26:47.000 --> 0:26:49.560
<v Speaker 1>thing I see when I drive out these prototype electric

0:26:49.600 --> 0:26:52.040
<v Speaker 1>cars which will be launching in two thousand nineteen, the

0:26:52.160 --> 0:26:54.919
<v Speaker 1>very simple thing is you feel like you're driving the future.

0:26:55.040 --> 0:26:57.840
<v Speaker 1>And I think that's something that's gonna work. I think

0:26:57.880 --> 0:26:59.600
<v Speaker 1>the other point, you know, not to go on too long,

0:26:59.680 --> 0:27:02.040
<v Speaker 1>is I have a very simple criteria. There's twenty six

0:27:02.080 --> 0:27:06.040
<v Speaker 1>million luxury cars navigating America right now, and yearly we

0:27:06.119 --> 0:27:09.480
<v Speaker 1>sell retail about one point four million across the industry.

0:27:09.720 --> 0:27:12.440
<v Speaker 1>That tells me there's the need for some new stimulus.

0:27:12.520 --> 0:27:14.760
<v Speaker 1>And I think this is the new stimulus. So I'm

0:27:14.760 --> 0:27:17.760
<v Speaker 1>an optimist where the break even on profitability, as you know,

0:27:18.040 --> 0:27:19.600
<v Speaker 1>it's going to be a couple of years. We need

0:27:19.640 --> 0:27:22.080
<v Speaker 1>to get more scale, as you know, and costs need

0:27:22.119 --> 0:27:24.480
<v Speaker 1>to continue to come down. All right, So what cost

0:27:24.560 --> 0:27:27.120
<v Speaker 1>do you think electric vehicles have to be sold at

0:27:27.480 --> 0:27:30.639
<v Speaker 1>in order to generate interest from a broader swath of

0:27:30.720 --> 0:27:34.439
<v Speaker 1>public And when, specifically the year do you expect electric

0:27:34.560 --> 0:27:37.280
<v Speaker 1>vehicles to truly take off in the US. Look, the

0:27:37.359 --> 0:27:38.919
<v Speaker 1>year they're going to take off for Auty is going

0:27:39.000 --> 0:27:41.120
<v Speaker 1>to be two thousand nineteen, because that's the year we're

0:27:41.200 --> 0:27:44.840
<v Speaker 1>launching our first electric cars. So from an Audi perspective, Uh,

0:27:44.880 --> 0:27:46.800
<v Speaker 1>you know, I think we did the smart thing. We

0:27:46.880 --> 0:27:49.280
<v Speaker 1>placed the car right in the sweet spot of the

0:27:49.320 --> 0:27:51.280
<v Speaker 1>luxury segment. I think what a lot of people have

0:27:51.320 --> 0:27:53.080
<v Speaker 1>done is they have sort of made what I'll call

0:27:53.280 --> 0:27:55.400
<v Speaker 1>a compliance car. And at the end of the day,

0:27:55.400 --> 0:27:57.320
<v Speaker 1>you have to make a beautiful car. So we've made

0:27:57.320 --> 0:28:00.199
<v Speaker 1>an suv. It's a C segment SUV, which is the

0:28:00.240 --> 0:28:03.879
<v Speaker 1>second largest segment in luxury and so consumers are going

0:28:03.920 --> 0:28:05.720
<v Speaker 1>to desire this and that's when it's going to start

0:28:05.720 --> 0:28:08.560
<v Speaker 1>to go. Now, in terms of percentages, what we've announced,

0:28:08.760 --> 0:28:11.560
<v Speaker 1>I can see AUDI doing twenty five to thirty percent

0:28:11.640 --> 0:28:15.520
<v Speaker 1>of its total business by being electric. I think that's fair.

0:28:15.560 --> 0:28:17.560
<v Speaker 1>I think that's reasonable, and I think we can get

0:28:17.560 --> 0:28:21.760
<v Speaker 1>that done before we get to the future. I just

0:28:21.800 --> 0:28:23.840
<v Speaker 1>want to mention the past. And I don't know whether

0:28:23.840 --> 0:28:27.000
<v Speaker 1>you're familiar with the program night Writer. Remember I remember,

0:28:27.040 --> 0:28:29.760
<v Speaker 1>remember a kid booking around I do, okay, So I

0:28:29.760 --> 0:28:34.040
<v Speaker 1>gotta say that the current updated version reminded me of

0:28:34.160 --> 0:28:37.119
<v Speaker 1>the night Rider because of the lights. You can actually

0:28:37.160 --> 0:28:39.400
<v Speaker 1>do a light show. It's l E ED laser lights

0:28:39.960 --> 0:28:43.000
<v Speaker 1>with the Audi A seven. What what are you doing

0:28:43.040 --> 0:28:46.600
<v Speaker 1>putting laser lights on the car because it's cool, It's

0:28:46.600 --> 0:28:49.000
<v Speaker 1>really cool. Uh No, and who makes I'll give you

0:28:49.000 --> 0:28:53.040
<v Speaker 1>an engineering, I'll give an engineering. Well, but look, I

0:28:53.040 --> 0:28:55.040
<v Speaker 1>think if you look at Audi, we've sort of been

0:28:55.360 --> 0:28:57.120
<v Speaker 1>the innovators of lights. We were the first to do

0:28:57.320 --> 0:28:58.920
<v Speaker 1>l E d s and actually l E d s

0:28:58.920 --> 0:29:01.720
<v Speaker 1>started in the race track with our with our prototype

0:29:01.960 --> 0:29:04.160
<v Speaker 1>race cars in Lama, and then from l E d

0:29:04.320 --> 0:29:05.880
<v Speaker 1>s we put them on our passenger cars. We put

0:29:05.920 --> 0:29:07.480
<v Speaker 1>them on the R eight first, and now it's on

0:29:07.520 --> 0:29:10.400
<v Speaker 1>every single autie and if you look at the industry,

0:29:10.840 --> 0:29:13.320
<v Speaker 1>every single car has LED lights now and usual they

0:29:13.320 --> 0:29:14.920
<v Speaker 1>don't call them l D lights, they call them OUTI

0:29:15.000 --> 0:29:17.680
<v Speaker 1>lights because it's something we innovated. The next phase we

0:29:17.760 --> 0:29:20.520
<v Speaker 1>feel of l d s is laser lights. Now we

0:29:20.640 --> 0:29:23.600
<v Speaker 1>have them on a few hundred r eights today and

0:29:23.680 --> 0:29:26.600
<v Speaker 1>it's simple. You get better visibility to look out and

0:29:26.600 --> 0:29:29.160
<v Speaker 1>you get a more consistent light. And I think this

0:29:29.240 --> 0:29:31.400
<v Speaker 1>is something that will become a standard. But of course

0:29:31.560 --> 0:29:33.160
<v Speaker 1>we need to get the cost right. It's going to

0:29:33.240 --> 0:29:34.840
<v Speaker 1>take a little bit of time, but that's the first

0:29:34.840 --> 0:29:36.760
<v Speaker 1>thing everyone said when we launched l e d s.

0:29:36.760 --> 0:29:38.840
<v Speaker 1>They said, no way. And now it's an industry standard,

0:29:38.880 --> 0:29:40.840
<v Speaker 1>so you've got to roll the dice and take some

0:29:40.960 --> 0:29:43.600
<v Speaker 1>risk on innovation. Scott, thank you so much for joining

0:29:43.680 --> 0:29:45.480
<v Speaker 1>us and for the honest state, why do you have them?

0:29:45.520 --> 0:29:50.160
<v Speaker 1>Because they're cool? Scott Kia, President of Audi of America, Incorporated,

0:29:50.200 --> 0:29:56.040
<v Speaker 1>based in Herndon, Virginia. Thanks for listening to the Bloomberg

0:29:56.080 --> 0:29:58.720
<v Speaker 1>P and L podcast. You can subscribe and listen to

0:29:58.760 --> 0:30:03.280
<v Speaker 1>interviews at Apple Podcasts, SoundCloud, or whatever podcast platform you prefer.

0:30:03.680 --> 0:30:07.280
<v Speaker 1>I'm pim Fox, I'm on Twitter at pim Fox. I'm

0:30:07.280 --> 0:30:10.600
<v Speaker 1>on Twitter at Lisa Abramo wits one Before the podcast.

0:30:10.640 --> 0:30:13.240
<v Speaker 1>You can always catch us worldwide on Bloomberg Radio