1 00:00:07,120 --> 00:00:19,400 Speaker 1: Ah beaut Force. If it doesn't work, you're just not 2 00:00:19,720 --> 00:00:25,440 Speaker 1: using enough. You're listening to Software Radio, Special Operations, Military 3 00:00:25,520 --> 00:01:08,600 Speaker 1: news and straight talk with the guys and the community 4 00:01:09,720 --> 00:01:13,080 Speaker 1: soft rep dot com on Time on Target, and we 5 00:01:13,160 --> 00:01:14,959 Speaker 1: are alive where this is actually the first live stream 6 00:01:15,000 --> 00:01:17,120 Speaker 1: we've done in a long time. Yeah, a couple of 7 00:01:17,160 --> 00:01:20,320 Speaker 1: weeks because we had major camera issues. People if they 8 00:01:20,360 --> 00:01:22,720 Speaker 1: watched like the last two live streams, they were like, 9 00:01:23,040 --> 00:01:24,920 Speaker 1: what do you guys in a dark facebit or something, 10 00:01:25,280 --> 00:01:27,200 Speaker 1: because you know, we had all these lighting issues, which 11 00:01:27,200 --> 00:01:30,959 Speaker 1: we have now fixed thanks to Krill, our tech guy. 12 00:01:31,400 --> 00:01:34,880 Speaker 1: But we're live in studio with former Navy Seal Brent 13 00:01:35,040 --> 00:01:38,000 Speaker 1: lease In, the author of Taking Point and Navy Seals 14 00:01:38,080 --> 00:01:42,039 Speaker 1: Ten Failsafe Principles for Leading through Change. Excited to have 15 00:01:42,120 --> 00:01:43,680 Speaker 1: you on man, thanks so much, glad to be here. 16 00:01:43,840 --> 00:01:46,000 Speaker 1: And you can see his lovely life wife in the 17 00:01:46,959 --> 00:01:49,720 Speaker 1: in the show the Justin Justin kid. People are wondering, 18 00:01:49,760 --> 00:01:54,920 Speaker 1: that's not my handbag. So yeah, the first thing I 19 00:01:54,920 --> 00:01:57,800 Speaker 1: guess we'll get into. We were talking about Chris Fustle, 20 00:01:57,960 --> 00:02:00,880 Speaker 1: we had formerly on the show, another former Navy seal, 21 00:02:01,320 --> 00:02:04,240 Speaker 1: and that you guys have both written these books that 22 00:02:04,280 --> 00:02:07,640 Speaker 1: are using the principles you've learned in the seals and 23 00:02:07,680 --> 00:02:09,839 Speaker 1: converted that to the business world, which is what you've 24 00:02:09,880 --> 00:02:13,639 Speaker 1: been doing since your Seal career. Correct, correct, Yeah, it 25 00:02:14,560 --> 00:02:16,800 Speaker 1: A lot of people ask when, especially when you're writing 26 00:02:16,800 --> 00:02:18,440 Speaker 1: the book, you know why this book? Why now? And 27 00:02:18,480 --> 00:02:21,799 Speaker 1: just like you know your books and things that you've written. Um. 28 00:02:21,840 --> 00:02:23,920 Speaker 1: But since being out of the Seal teams, I've built 29 00:02:23,919 --> 00:02:25,880 Speaker 1: and sold a couple of companies and also led those 30 00:02:25,919 --> 00:02:28,720 Speaker 1: companies through major transformations, have dealt with a lot of change, 31 00:02:28,720 --> 00:02:31,440 Speaker 1: and as an entrepreneur, Uh, there's a lot of things 32 00:02:31,480 --> 00:02:34,840 Speaker 1: you obviously learned on the battlefield, so to speak. And uh, 33 00:02:35,080 --> 00:02:36,680 Speaker 1: you don't know what you don't know until you have 34 00:02:36,720 --> 00:02:41,000 Speaker 1: to deal with those transitional challenges. Yeah. Just like in 35 00:02:41,080 --> 00:02:45,720 Speaker 1: special operations and in today's more volatile, unsettled business landscape, 36 00:02:46,000 --> 00:02:48,040 Speaker 1: you know you're moving at the speed of war, and 37 00:02:48,600 --> 00:02:52,280 Speaker 1: business leaders and managers and organizations are forced almost sometimes 38 00:02:52,320 --> 00:02:55,360 Speaker 1: to grow faster with fewer resources, focusing less on the 39 00:02:55,360 --> 00:02:58,280 Speaker 1: financial strategy side of their business, just to compete and 40 00:02:58,320 --> 00:03:03,920 Speaker 1: thrive in this landscape. And a lot of the structural 41 00:03:03,960 --> 00:03:06,040 Speaker 1: and cultural approaches I talked about in the book, just 42 00:03:06,080 --> 00:03:09,840 Speaker 1: so happened to align very well with Chris's book One Mission, 43 00:03:09,840 --> 00:03:11,880 Speaker 1: and I actually referenced that book in there, and we 44 00:03:11,919 --> 00:03:16,280 Speaker 1: both draw correlations between UM the military and its entirety, 45 00:03:16,320 --> 00:03:20,560 Speaker 1: but also more specifically the special operations communities almost ongoing 46 00:03:20,600 --> 00:03:23,440 Speaker 1: transformation that we've been in because we entered these conflicts 47 00:03:24,360 --> 00:03:27,639 Speaker 1: essentially as a kind of slow moving, very siloed twentieth 48 00:03:27,680 --> 00:03:31,600 Speaker 1: century organization. Yet we're fighting a very decentralized enemy. And therefore, 49 00:03:31,880 --> 00:03:35,480 Speaker 1: just like today's business organizations that are more successful than some, 50 00:03:36,240 --> 00:03:38,560 Speaker 1: we had to become a bit more decentralized in our 51 00:03:38,600 --> 00:03:41,920 Speaker 1: approach to leadership, decision making, communication, both internally and of 52 00:03:41,960 --> 00:03:44,160 Speaker 1: course externally. So, well, what have you seen I guess 53 00:03:44,200 --> 00:03:46,600 Speaker 1: as an entrepreneur and I've taken as a small business owner. 54 00:03:46,600 --> 00:03:48,880 Speaker 1: What are some of those big changes that you've seen 55 00:03:49,080 --> 00:03:52,440 Speaker 1: your companies go through that you've had to make. Most 56 00:03:52,440 --> 00:03:55,240 Speaker 1: of the big changes are driven oftentimes by good things 57 00:03:55,280 --> 00:03:57,320 Speaker 1: such as as growth or rapid growth, and you have 58 00:03:57,360 --> 00:03:58,560 Speaker 1: to figure out what to do with and you have 59 00:03:58,600 --> 00:04:00,440 Speaker 1: to figure out what to do with that oath and 60 00:04:00,440 --> 00:04:02,400 Speaker 1: and there's plenty of research and books out there that 61 00:04:02,440 --> 00:04:04,640 Speaker 1: shows you as your head count and revenue grows in 62 00:04:04,640 --> 00:04:07,960 Speaker 1: an organization, you'll hit these inevitable barrier growth, but then 63 00:04:08,000 --> 00:04:11,200 Speaker 1: you have to continually transform your structures, systems, even a 64 00:04:11,240 --> 00:04:13,640 Speaker 1: bit of your culture and your people practices to get 65 00:04:13,640 --> 00:04:16,080 Speaker 1: over that hump, and then you'll grow to the next level. 66 00:04:16,120 --> 00:04:17,960 Speaker 1: Maybe it's twenty five people, then you grow to fifty 67 00:04:18,040 --> 00:04:20,440 Speaker 1: into a hundred, and so you're in a constant state 68 00:04:20,480 --> 00:04:23,000 Speaker 1: of change. But organizations that get it wrong, we'll hit 69 00:04:23,040 --> 00:04:26,200 Speaker 1: that barrier and kind of stagnate or start shrinking if 70 00:04:26,200 --> 00:04:29,680 Speaker 1: they don't face those changes head on and create a 71 00:04:29,720 --> 00:04:33,640 Speaker 1: more sustainable, scalable business that will get over that hurdle 72 00:04:33,680 --> 00:04:36,320 Speaker 1: and the next hurdle to come. So so this book 73 00:04:36,400 --> 00:04:40,520 Speaker 1: is also some practical business advice. It's not I mean, 74 00:04:40,520 --> 00:04:42,080 Speaker 1: how would you how would you describe it as it 75 00:04:42,120 --> 00:04:46,520 Speaker 1: all leadership book. I'm very it's a book about business transformation. 76 00:04:46,800 --> 00:04:48,560 Speaker 1: But I'm very clear that you know, because a lot 77 00:04:48,560 --> 00:04:50,040 Speaker 1: of people like, oh, can't wait to read your book, 78 00:04:50,040 --> 00:04:51,680 Speaker 1: But I want to be clear that you know. This 79 00:04:51,760 --> 00:04:54,599 Speaker 1: is not a three d page war memoir. Uh it is, 80 00:04:54,839 --> 00:04:57,400 Speaker 1: nor is it a combat book disguised as a business 81 00:04:57,480 --> 00:04:59,880 Speaker 1: leadership But it is a very or at least my 82 00:05:00,160 --> 00:05:03,080 Speaker 1: goal is for it to be a very prescriptive UH 83 00:05:03,279 --> 00:05:07,280 Speaker 1: tool for leaders, managers, or anybody in an organization to 84 00:05:07,360 --> 00:05:10,320 Speaker 1: understand how to deal with change, has like usable advice 85 00:05:10,440 --> 00:05:12,919 Speaker 1: and actual tools. I tell you actually how to do 86 00:05:13,000 --> 00:05:15,040 Speaker 1: it UM. You can only get so detailed. Otherwise the 87 00:05:15,080 --> 00:05:17,080 Speaker 1: book could be three thousand pages that nobody would buy it, 88 00:05:17,960 --> 00:05:20,120 Speaker 1: but it's got actual tools. So all of the ten 89 00:05:20,160 --> 00:05:22,880 Speaker 1: principles have a lot of methodologies and a lot of 90 00:05:23,080 --> 00:05:27,039 Speaker 1: fact based research UM from global consulting firms or other 91 00:05:27,120 --> 00:05:28,760 Speaker 1: case studies, and there's a lot of case studies in 92 00:05:28,760 --> 00:05:31,719 Speaker 1: the book that support these. So it's not just my 93 00:05:32,000 --> 00:05:35,919 Speaker 1: high level theories of how special operations, leadership philosophies, and 94 00:05:35,920 --> 00:05:38,680 Speaker 1: building our high performance team cultures apply to business, but 95 00:05:39,000 --> 00:05:41,680 Speaker 1: actually how you can apply those in both large and 96 00:05:41,680 --> 00:05:44,880 Speaker 1: small companies. One of the things that I've found, just 97 00:05:44,960 --> 00:05:47,400 Speaker 1: in my own experience and also observing friends of mine, 98 00:05:47,880 --> 00:05:50,479 Speaker 1: is that we often come out of the military and 99 00:05:50,560 --> 00:05:53,680 Speaker 1: we carry this UM. It could be arrogance, it could 100 00:05:53,720 --> 00:05:56,560 Speaker 1: be other things with us UM, but I guess the 101 00:05:56,600 --> 00:05:58,080 Speaker 1: way I would put it is we get out and 102 00:05:58,080 --> 00:06:00,560 Speaker 1: we feel like we should be the special Forces of 103 00:06:00,560 --> 00:06:02,880 Speaker 1: the business world or the Navy Seal of the business world. 104 00:06:02,880 --> 00:06:04,960 Speaker 1: But it doesn't work that way. You're transitioning in a 105 00:06:05,000 --> 00:06:07,320 Speaker 1: totally different world. I was just wondering if you could 106 00:06:07,360 --> 00:06:09,200 Speaker 1: talk a little bit about how you handled that in 107 00:06:09,200 --> 00:06:12,200 Speaker 1: your own transition from the military to business. It was 108 00:06:12,279 --> 00:06:15,280 Speaker 1: very humbling come out. I got out, you know, I 109 00:06:15,320 --> 00:06:18,640 Speaker 1: went to graduate school at that time, no initial aspirations 110 00:06:18,640 --> 00:06:21,560 Speaker 1: of being an entrepreneur, and then teamed up with with 111 00:06:21,560 --> 00:06:23,760 Speaker 1: a guy met in graduate school and very cliche, you know, 112 00:06:24,279 --> 00:06:26,919 Speaker 1: and started our first company. But then, of course you 113 00:06:26,960 --> 00:06:28,839 Speaker 1: go from you know, a guy or a couple of 114 00:06:28,839 --> 00:06:30,840 Speaker 1: guys with an idea or a business plan, and then 115 00:06:30,880 --> 00:06:33,400 Speaker 1: you quickly become you know, a leader and a manager 116 00:06:33,400 --> 00:06:35,600 Speaker 1: of people, and you're building this brand in this product, 117 00:06:36,040 --> 00:06:38,039 Speaker 1: and especially if you go out and you raise money, 118 00:06:38,160 --> 00:06:41,599 Speaker 1: all you're thinking about is growth and sales and shareholder value. 119 00:06:41,600 --> 00:06:44,560 Speaker 1: You're not thinking about building those foundational pieces. And I 120 00:06:44,600 --> 00:06:46,160 Speaker 1: talk a lot about them in the book, to those 121 00:06:46,360 --> 00:06:50,039 Speaker 1: those critical growth steps that we you know, we say, 122 00:06:50,080 --> 00:06:52,480 Speaker 1: don't don't run to your death, you know, and special operations, 123 00:06:52,520 --> 00:06:55,599 Speaker 1: take it slow, assess risk, you speed and aggression as necessary, 124 00:06:55,960 --> 00:06:59,680 Speaker 1: But oftentimes we skip those critical foundational pieces like culture 125 00:06:59,680 --> 00:07:02,840 Speaker 1: and values and understanding the organization's true purpose, and that's 126 00:07:02,839 --> 00:07:05,440 Speaker 1: what today's workforce cares about. But when you don't focus 127 00:07:05,440 --> 00:07:07,799 Speaker 1: on those things, they're going to hit one of those barriers, 128 00:07:07,839 --> 00:07:10,560 Speaker 1: and the organization is gonna either stall or fall apart 129 00:07:11,040 --> 00:07:12,960 Speaker 1: unless you pump the brakes and really trying to figure 130 00:07:12,960 --> 00:07:15,960 Speaker 1: this out. So those are the critical, very costly mistakes 131 00:07:15,960 --> 00:07:18,640 Speaker 1: that I've made as building this wisdom that I have 132 00:07:18,800 --> 00:07:20,720 Speaker 1: that there just a series of So you have to 133 00:07:20,760 --> 00:07:23,320 Speaker 1: set the conditions. You really do have to set the 134 00:07:23,360 --> 00:07:26,320 Speaker 1: conditions and and the vision for an organization, just like 135 00:07:26,800 --> 00:07:29,160 Speaker 1: I mean for us on the naval special warfare side. 136 00:07:29,200 --> 00:07:31,400 Speaker 1: If you think about you know, our our culture and 137 00:07:31,400 --> 00:07:33,600 Speaker 1: our vision that the Seal Ethos did not even come 138 00:07:33,640 --> 00:07:36,480 Speaker 1: about until two thousand five. We've been moving at the 139 00:07:36,520 --> 00:07:38,600 Speaker 1: speed of war and our post nine eleven reality like 140 00:07:38,640 --> 00:07:42,960 Speaker 1: we all had been, and leadership finally realized that we 141 00:07:43,000 --> 00:07:46,800 Speaker 1: had no defining concept of who we are, who we 142 00:07:46,840 --> 00:07:49,400 Speaker 1: needed to be as an organization there for you know, 143 00:07:49,400 --> 00:07:52,160 Speaker 1: how do you make decisions on your talent acquisition programs 144 00:07:52,160 --> 00:07:53,840 Speaker 1: and who to bring into that culture and how to 145 00:07:53,880 --> 00:07:56,560 Speaker 1: define you know, what missions we should undertake and what 146 00:07:56,720 --> 00:07:59,600 Speaker 1: our purposes um and a lot of organizations, even big 147 00:07:59,600 --> 00:08:02,120 Speaker 1: ones out still don't have those things clearly defined, and 148 00:08:02,160 --> 00:08:04,920 Speaker 1: the people in them don't understand what the vision or 149 00:08:04,920 --> 00:08:07,280 Speaker 1: culture is really supposed to be. It's interesting you mentioned 150 00:08:07,280 --> 00:08:11,200 Speaker 1: that because the Ranger Creed was created, I believe in 151 00:08:11,360 --> 00:08:14,760 Speaker 1: nineteen seventy four, and I don't quote me on that, 152 00:08:15,520 --> 00:08:18,440 Speaker 1: Command Sergeant Major Gentry wrote the Ranger Creed and this 153 00:08:18,880 --> 00:08:20,920 Speaker 1: was a time where the range of battalions were created 154 00:08:21,280 --> 00:08:22,920 Speaker 1: to serve as sort of a role model for the 155 00:08:22,920 --> 00:08:25,280 Speaker 1: rest of the military because post Vietnam, those were like 156 00:08:25,360 --> 00:08:28,200 Speaker 1: bad years for the army, for the military as a whole. 157 00:08:28,520 --> 00:08:31,080 Speaker 1: And I think the Ranger creed was created is something 158 00:08:31,120 --> 00:08:34,320 Speaker 1: like each soldier can kind of snaplink themselves into and 159 00:08:34,360 --> 00:08:36,840 Speaker 1: read that and understand like, this is our purpose, this 160 00:08:36,880 --> 00:08:39,640 Speaker 1: is what we do here. Yeah, yeah, and it's uh, 161 00:08:39,679 --> 00:08:41,840 Speaker 1: it's something I think it's really a page we took 162 00:08:41,840 --> 00:08:45,200 Speaker 1: out of out of your book as far as realizing 163 00:08:45,240 --> 00:08:47,480 Speaker 1: that we needed to creed, we needed in ethos. And 164 00:08:47,520 --> 00:08:49,800 Speaker 1: I actually just read an article the other day by 165 00:08:49,800 --> 00:08:53,240 Speaker 1: a former Vietnam era frog man kind of even now 166 00:08:53,400 --> 00:08:57,920 Speaker 1: analyzing our ethos again saying is even though it's newer 167 00:08:58,200 --> 00:09:01,040 Speaker 1: since the two thousand five But is it still relevant? 168 00:09:01,120 --> 00:09:03,280 Speaker 1: Is it too lofty of the vision? Do guys really 169 00:09:03,280 --> 00:09:05,240 Speaker 1: connect with it? And they've surveyed a lot of the 170 00:09:05,280 --> 00:09:08,640 Speaker 1: guys in the community and some do. Some are you know, 171 00:09:09,000 --> 00:09:12,000 Speaker 1: I don't care, and some say no, I don't connect 172 00:09:12,040 --> 00:09:14,040 Speaker 1: with this. It's just it's too much. You know, needs 173 00:09:14,040 --> 00:09:16,319 Speaker 1: to be concise, it needs to be more clear. Um. 174 00:09:16,360 --> 00:09:19,440 Speaker 1: But again, you're never gonna satisfy everybody with these types 175 00:09:19,480 --> 00:09:21,240 Speaker 1: of things. It's never. Yeah, I mean the thing with 176 00:09:21,280 --> 00:09:23,720 Speaker 1: a creed or an ethos also is like it's something 177 00:09:23,760 --> 00:09:26,280 Speaker 1: that's like aspirational, like none of us can live up 178 00:09:26,280 --> 00:09:30,200 Speaker 1: to it every day of our lives. Yeah, I mean, 179 00:09:30,440 --> 00:09:32,600 Speaker 1: if you try to, though you're a great person, you'll 180 00:09:32,679 --> 00:09:34,480 Speaker 1: end up being a great person. It's like, you know, 181 00:09:34,520 --> 00:09:36,199 Speaker 1: if you try to live up to the ten commandments 182 00:09:36,200 --> 00:09:38,080 Speaker 1: every day, you're probably going to be a very good person. 183 00:09:38,200 --> 00:09:40,520 Speaker 1: But you know everyone's gonna fall short somewhere on there 184 00:09:40,559 --> 00:09:43,800 Speaker 1: at some point in life. Yeah. The last lane says 185 00:09:43,880 --> 00:09:46,640 Speaker 1: I will not fail. Well, yeah, I mean we all 186 00:09:46,640 --> 00:09:49,560 Speaker 1: fail every day and little micro moments pretty much in 187 00:09:49,600 --> 00:09:53,880 Speaker 1: every phase of our life. So aspirational, Yeah, it's a 188 00:09:53,920 --> 00:09:57,640 Speaker 1: good goal to have right. So, the the ten fail 189 00:09:57,720 --> 00:10:06,160 Speaker 1: safe principles in the book our culture, trust, accountability, mindset, preparation, transmission, inclusion, fatigue, discipline, 190 00:10:06,320 --> 00:10:08,839 Speaker 1: and resiliency. Obviously can't get into all of them here 191 00:10:08,840 --> 00:10:10,600 Speaker 1: on the podcast, but is there one that you want 192 00:10:10,600 --> 00:10:12,720 Speaker 1: to focus on that means a lot to you? Yeah, 193 00:10:12,800 --> 00:10:14,960 Speaker 1: I think that the first part of the book, so 194 00:10:15,000 --> 00:10:17,200 Speaker 1: all those ten principles, as you see, are broken into 195 00:10:17,240 --> 00:10:20,880 Speaker 1: three parts. One is about um building a change culture, 196 00:10:21,240 --> 00:10:24,760 Speaker 1: so really understanding in any organization or team or business 197 00:10:25,400 --> 00:10:28,520 Speaker 1: really taking a look at auditing your own organizational culture 198 00:10:28,520 --> 00:10:30,720 Speaker 1: and trying to figure out is this a culture we 199 00:10:30,760 --> 00:10:33,880 Speaker 1: want for our organization, Is it haphazard or is it 200 00:10:33,920 --> 00:10:37,160 Speaker 1: by design? And is that by design culture in line 201 00:10:37,200 --> 00:10:40,240 Speaker 1: with our strategic vision, with our strategic objectives to the 202 00:10:40,280 --> 00:10:43,280 Speaker 1: people in that culture, embody shared values that align with 203 00:10:43,720 --> 00:10:46,800 Speaker 1: a cheating our mission, and identifying the strengths that can 204 00:10:46,840 --> 00:10:49,439 Speaker 1: be prime movers, especially when an organization is facing any 205 00:10:49,480 --> 00:10:53,120 Speaker 1: type of change or transformation. Identifying the weaknesses of course 206 00:10:53,160 --> 00:10:56,120 Speaker 1: that will stand in the way of change or growth, 207 00:10:56,320 --> 00:10:59,160 Speaker 1: weaknesses that don't align with what you're trying to accomplish 208 00:10:59,160 --> 00:11:02,719 Speaker 1: as a team organization. Uh So, the book is a 209 00:11:02,800 --> 00:11:06,360 Speaker 1: very culture based. That's why the the first part of 210 00:11:06,360 --> 00:11:09,600 Speaker 1: it is about using what I defined as a culture 211 00:11:09,640 --> 00:11:13,240 Speaker 1: driven transformation model. And the two most important cultural pillars 212 00:11:13,240 --> 00:11:15,760 Speaker 1: that align very much with special operations and with great 213 00:11:15,840 --> 00:11:20,160 Speaker 1: organizations in the business world are accountability and trust, and 214 00:11:20,240 --> 00:11:22,720 Speaker 1: both of those factors being an internal function and an 215 00:11:22,720 --> 00:11:25,120 Speaker 1: external function. But not just from a high level. Okay, 216 00:11:25,120 --> 00:11:26,640 Speaker 1: we need to be more accountable, we need to trust 217 00:11:26,640 --> 00:11:28,959 Speaker 1: each other as a team, as an organization, but really 218 00:11:29,080 --> 00:11:33,960 Speaker 1: understanding the economic impact those disciplines have on an organization. 219 00:11:34,320 --> 00:11:36,520 Speaker 1: And there's plenty of studies out there that show in 220 00:11:36,640 --> 00:11:39,560 Speaker 1: research that have been done on measuring trust in an 221 00:11:39,640 --> 00:11:43,720 Speaker 1: organization internally amongst the team, amongst the peers, managers, and leaders, 222 00:11:43,760 --> 00:11:47,320 Speaker 1: and also externally with customers, strategic partners, clients, things like that, 223 00:11:47,760 --> 00:11:51,079 Speaker 1: and also accountability. Um. One of my favorite books that 224 00:11:51,160 --> 00:11:53,960 Speaker 1: I mentioned in there is called Change the Culture, Change 225 00:11:54,000 --> 00:11:57,200 Speaker 1: the Game, and it's really about building a culture of accountability, 226 00:11:57,200 --> 00:12:00,120 Speaker 1: which is something we strive for in Special operations. It's 227 00:12:00,120 --> 00:12:02,920 Speaker 1: a philosophy that's kind of hammered into you from day one. 228 00:12:03,520 --> 00:12:06,280 Speaker 1: Do well we do? We always nail it perfectly, absolutely not, 229 00:12:06,920 --> 00:12:09,440 Speaker 1: but we try to hold ourselves and our peers to 230 00:12:09,520 --> 00:12:11,960 Speaker 1: the highest standard, to the highest level of accountability, which 231 00:12:12,000 --> 00:12:14,760 Speaker 1: is what great organizations do in the business world. And 232 00:12:14,800 --> 00:12:16,439 Speaker 1: there's a lot of case studies in there and in 233 00:12:16,520 --> 00:12:19,680 Speaker 1: other books too, that show measurable financial returns when you 234 00:12:19,720 --> 00:12:23,640 Speaker 1: can focus on those cultural pieces, not just a set 235 00:12:23,640 --> 00:12:27,559 Speaker 1: of financials making financialized decisions on everything the company does, 236 00:12:27,600 --> 00:12:30,840 Speaker 1: but focusing on the people of the culture, the core values, 237 00:12:30,840 --> 00:12:33,440 Speaker 1: and making sure those aligned with those strategic objectives and 238 00:12:33,480 --> 00:12:36,640 Speaker 1: that and how those drive the financial returns and growth 239 00:12:36,640 --> 00:12:40,400 Speaker 1: the company wants. Hey guys, hope that you're enjoying this 240 00:12:40,559 --> 00:12:44,640 Speaker 1: podcast with Brent Gleason, former Navy seal. Of course, real 241 00:12:44,720 --> 00:12:47,640 Speaker 1: honor to have him in studio, meeting him as well 242 00:12:47,679 --> 00:12:51,000 Speaker 1: as his wife and just great people. Hopefully he'll be 243 00:12:51,080 --> 00:12:54,200 Speaker 1: back here soon. There's more to this podcast, of course, 244 00:12:54,240 --> 00:12:56,560 Speaker 1: but I just wanted to ask, wouldn't it be great 245 00:12:56,920 --> 00:13:00,000 Speaker 1: to be paying free like you used to feel? Bio 246 00:13:00,000 --> 00:13:04,079 Speaker 1: a wave is the non opioid effective way to block 247 00:13:04,160 --> 00:13:06,800 Speaker 1: chronic or acute pain at the push of a button 248 00:13:07,240 --> 00:13:11,400 Speaker 1: v v A recognized VA prescribed, FDA cleared and made 249 00:13:11,400 --> 00:13:14,800 Speaker 1: in America. Biowave is used by more than thirty v 250 00:13:14,960 --> 00:13:17,800 Speaker 1: A s and even professional sports teams. 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And for our 260 00:13:50,920 --> 00:13:53,520 Speaker 1: veterans in the audience, you'll want to check out biowave 261 00:13:53,720 --> 00:13:57,000 Speaker 1: dot com slash VA. So they're really putting it all 262 00:13:57,040 --> 00:13:59,600 Speaker 1: out there so you could do your research, do your 263 00:13:59,679 --> 00:14:02,840 Speaker 1: dude illigance and pick it up because it's just a 264 00:14:02,880 --> 00:14:08,720 Speaker 1: great product. Biowave dot com smarter pain blocking technology. Uh So, 265 00:14:08,800 --> 00:14:13,160 Speaker 1: with that, let's get back into this interview with Brent Gleason. Obviously, 266 00:14:13,200 --> 00:14:15,560 Speaker 1: there's some definitely some self deprecating humor in the book 267 00:14:15,559 --> 00:14:18,240 Speaker 1: and plenty of embarrassing stories. I don't know if you've 268 00:14:18,280 --> 00:14:20,440 Speaker 1: ever fallen into a cess pool two minutes into a 269 00:14:20,440 --> 00:14:24,640 Speaker 1: combat mission. But no, I've heard stories a lot of 270 00:14:24,640 --> 00:14:26,880 Speaker 1: cess pools that Iraq I've got. I've gotten that, you know, 271 00:14:27,000 --> 00:14:30,320 Speaker 1: ankle deep in the in the ship pit in Afghanistan. 272 00:14:30,400 --> 00:14:33,840 Speaker 1: I never fell in though. That was one of my 273 00:14:33,880 --> 00:14:36,160 Speaker 1: glaring errors. But did you have to go to like 274 00:14:36,240 --> 00:14:39,000 Speaker 1: the med shed and like get shots and everything after that? 275 00:14:40,200 --> 00:14:41,920 Speaker 1: I didn't, Now that I think about it, there's a 276 00:14:41,960 --> 00:14:43,960 Speaker 1: lot of bro Yeah, I might want to go look 277 00:14:44,040 --> 00:14:47,360 Speaker 1: at there's some answers medical problems I have today. But 278 00:14:47,920 --> 00:14:50,200 Speaker 1: let's just say that my camp he's got thrown in 279 00:14:50,240 --> 00:14:52,840 Speaker 1: the burn pit as soon as we got back. But unfortunately, 280 00:14:52,880 --> 00:14:54,520 Speaker 1: that was one of the many raids that we did 281 00:14:54,560 --> 00:14:56,480 Speaker 1: that was supposed to last two hours and lasted about 282 00:14:56,480 --> 00:15:00,600 Speaker 1: twenty four hours. Covered in human Yeah, I know I 283 00:15:00,680 --> 00:15:02,320 Speaker 1: got a lot of ship from that, from the guys. 284 00:15:02,920 --> 00:15:05,640 Speaker 1: Uh see what I did there? Um, you know, I 285 00:15:05,720 --> 00:15:08,040 Speaker 1: think some of the core takeaways though, and the books 286 00:15:08,040 --> 00:15:10,680 Speaker 1: written to be obviously entertaining, inspirational, but not just for 287 00:15:10,800 --> 00:15:13,440 Speaker 1: current you know, business managers or leaders or people working 288 00:15:13,560 --> 00:15:16,400 Speaker 1: in the business world, but also uh, you know, like 289 00:15:16,480 --> 00:15:20,760 Speaker 1: myself and others aspiring entrepreneurs and and hopefully giving folks, 290 00:15:20,840 --> 00:15:23,480 Speaker 1: the tools to avoid the mistakes that I made, you know, 291 00:15:23,520 --> 00:15:26,280 Speaker 1: those costly mistakes that we make as entrepreneurs or people 292 00:15:26,480 --> 00:15:30,080 Speaker 1: starting out in business, and hopefully avoiding some of those mistakes. 293 00:15:30,120 --> 00:15:32,840 Speaker 1: Because one of the core functions of any of leadership 294 00:15:32,840 --> 00:15:39,000 Speaker 1: in any organization is leading change. Whether you're talking about business, sports, team, military, politics, 295 00:15:39,440 --> 00:15:43,400 Speaker 1: it's all about taking something good, hopefully and making it great, 296 00:15:43,680 --> 00:15:46,040 Speaker 1: or taking something not so good and making it much better. 297 00:15:46,120 --> 00:15:48,680 Speaker 1: And that requires a lot of change, a lot of transformation, 298 00:15:49,240 --> 00:15:52,000 Speaker 1: and really a mindset shift, not just at the senior 299 00:15:52,080 --> 00:15:55,280 Speaker 1: leadership levels but at h and then it has to 300 00:15:55,320 --> 00:15:58,680 Speaker 1: permeate the entire organization. But until just like in our 301 00:15:59,200 --> 00:16:03,000 Speaker 1: post nine eleven Special Operations transformation, it really started and 302 00:16:03,000 --> 00:16:05,320 Speaker 1: stay in the McCrystal talks about this and team of 303 00:16:05,360 --> 00:16:07,600 Speaker 1: teams and Chris Russell talks about it in one mission, 304 00:16:07,920 --> 00:16:10,720 Speaker 1: it really started with senior leadership saying, hey, we really 305 00:16:10,720 --> 00:16:13,480 Speaker 1: need to think about our reality in a much different way. 306 00:16:14,000 --> 00:16:17,120 Speaker 1: You know, we're not fighting this organizational structure. We're fighting 307 00:16:17,160 --> 00:16:20,960 Speaker 1: a very decentralized enemy, so we need to become more decentralized. 308 00:16:21,080 --> 00:16:23,080 Speaker 1: And that was a as you can imagine, you're talking 309 00:16:23,080 --> 00:16:27,560 Speaker 1: about very traditional military hierarchy. That was a major mindset 310 00:16:27,560 --> 00:16:29,760 Speaker 1: shift for people to take on before we could make 311 00:16:29,800 --> 00:16:32,600 Speaker 1: it a cultural transition and a structural I mean, I 312 00:16:32,640 --> 00:16:35,560 Speaker 1: would argue in the military side, we're still having that fight. Yeah, 313 00:16:35,640 --> 00:16:40,360 Speaker 1: you know, the whole unconventional warfare model is just antithetical 314 00:16:40,440 --> 00:16:43,560 Speaker 1: to the way the military operates. Yeah, we still struggle 315 00:16:43,600 --> 00:16:46,040 Speaker 1: with that. I mean, I can see what you know, 316 00:16:46,400 --> 00:16:48,800 Speaker 1: General McCrystal was trying to accomplish, and he did some 317 00:16:48,800 --> 00:16:52,040 Speaker 1: pretty impressive things at the same time that we were 318 00:16:52,080 --> 00:16:55,120 Speaker 1: still operating in a military hierarchy. I mean it was 319 00:16:55,200 --> 00:16:58,480 Speaker 1: it was definitely a hierarchical military structure. But hierarchies do 320 00:16:58,640 --> 00:17:02,440 Speaker 1: offer some benefits as a pose to decentralized models. Right 321 00:17:02,480 --> 00:17:05,960 Speaker 1: if the colonel gets killed, the major knows he's taken over. 322 00:17:06,320 --> 00:17:08,280 Speaker 1: You know, we kill an al Qaeda guy, and everyone's 323 00:17:08,280 --> 00:17:09,920 Speaker 1: looking at each other like, oh, who's in charge now, 324 00:17:10,080 --> 00:17:11,520 Speaker 1: and they get to fight each other for a couple 325 00:17:11,560 --> 00:17:14,440 Speaker 1: of weeks and before they figure that out. No, you're 326 00:17:14,440 --> 00:17:16,560 Speaker 1: absolutely right. And one of the things they talk about 327 00:17:16,640 --> 00:17:18,199 Speaker 1: and I allude to in the book as well, as 328 00:17:18,240 --> 00:17:20,840 Speaker 1: more a structure goes is it's not so much uh 329 00:17:22,240 --> 00:17:27,399 Speaker 1: removing the hierarchy, but it's overlaying uh networks, like changing 330 00:17:27,400 --> 00:17:30,360 Speaker 1: how people relate to exactly. So instead of just having this, 331 00:17:30,800 --> 00:17:34,439 Speaker 1: you also have dottedline reporting structures that loosen things up 332 00:17:34,480 --> 00:17:36,920 Speaker 1: a little bit. There's a little bit more autonomy, more 333 00:17:36,960 --> 00:17:43,240 Speaker 1: decentralized communication and decision making. So yeah, yeah, absolutely it's cool. So, uh, 334 00:17:43,320 --> 00:17:45,520 Speaker 1: you know, we kind of this is software radio and 335 00:17:45,560 --> 00:17:47,640 Speaker 1: we didn't even ask you, you know, could you tell 336 00:17:47,680 --> 00:17:51,600 Speaker 1: us about your time in the Navy seals? Well, I 337 00:17:51,720 --> 00:17:53,480 Speaker 1: think the same thing. It's kind of a funny story, 338 00:17:53,480 --> 00:17:55,760 Speaker 1: and we talked about this earlier. But um, so I 339 00:17:55,760 --> 00:17:59,000 Speaker 1: grew up in Dallas, UM and UH did my undergrad 340 00:17:59,080 --> 00:18:03,080 Speaker 1: education at Southern Methodist University, got degrees in finance and economics, 341 00:18:03,080 --> 00:18:06,800 Speaker 1: and had no aspirations of joining the military. My dad 342 00:18:06,880 --> 00:18:10,440 Speaker 1: was Marine reservists in Vietnam, never deployed, uh, and never 343 00:18:10,800 --> 00:18:14,000 Speaker 1: pushed on my twin brother nor I. You guys need 344 00:18:14,040 --> 00:18:15,399 Speaker 1: to need to serve. And to keep in mind, this 345 00:18:15,440 --> 00:18:17,879 Speaker 1: was just right before nine eleven, so the mentality was 346 00:18:18,000 --> 00:18:19,800 Speaker 1: of service was was a lot different. It was more 347 00:18:19,840 --> 00:18:22,520 Speaker 1: of a maybe a personal challenge or you know, a 348 00:18:22,560 --> 00:18:26,480 Speaker 1: resume builder or whatever it is. College yeah, exactly exactly, 349 00:18:26,960 --> 00:18:29,480 Speaker 1: And so I started working as a financial analyst for 350 00:18:29,480 --> 00:18:32,800 Speaker 1: a year. But I had a roommate of mine that 351 00:18:33,000 --> 00:18:35,520 Speaker 1: had graduated with me. He went into the Navy UM 352 00:18:35,880 --> 00:18:38,560 Speaker 1: Intelligence officer now is the youngest ever director or the 353 00:18:38,560 --> 00:18:42,040 Speaker 1: Counter Terrors and Op Center. Has had a phenomenal non 354 00:18:42,119 --> 00:18:44,600 Speaker 1: special operations career, but has done a lot of let's 355 00:18:44,600 --> 00:18:45,919 Speaker 1: just say, he knows a lot more than you and 356 00:18:45,920 --> 00:18:48,879 Speaker 1: I do about what's really going on. And had we 357 00:18:48,920 --> 00:18:51,280 Speaker 1: had another buddy who was a year behind us, who 358 00:18:51,320 --> 00:18:53,240 Speaker 1: was a senior while I was working, and he was 359 00:18:53,359 --> 00:18:55,560 Speaker 1: one of these guys who wanted to join the Navy 360 00:18:55,600 --> 00:18:57,840 Speaker 1: and triumph for the seal teams. It's what he wanted 361 00:18:57,920 --> 00:19:00,639 Speaker 1: to do since he was a little boy. And we 362 00:19:00,680 --> 00:19:03,600 Speaker 1: started training together just to help him prepare and wait 363 00:19:03,640 --> 00:19:05,240 Speaker 1: for me to stay fit. And then I started reading 364 00:19:05,280 --> 00:19:07,879 Speaker 1: some more books about the history of the naval special 365 00:19:07,880 --> 00:19:11,480 Speaker 1: warfare community and everything from underwater demolition teams in World 366 00:19:11,560 --> 00:19:15,520 Speaker 1: War Two to Vietnam, Korea, you know, Middle East operations, 367 00:19:15,560 --> 00:19:19,959 Speaker 1: and gradually obviously became more and more fascinated by you know, 368 00:19:20,040 --> 00:19:23,400 Speaker 1: the history and the culture. Yeah, it's just got I got. 369 00:19:23,520 --> 00:19:25,440 Speaker 1: I started drinking the kool aid and got sucked into 370 00:19:25,480 --> 00:19:27,760 Speaker 1: the to the black abyss. I'm assuming you had to 371 00:19:27,800 --> 00:19:29,720 Speaker 1: have read Dick mort Coach book. I feel like that's 372 00:19:29,760 --> 00:19:32,639 Speaker 1: the first one I read, of course, and I was like, 373 00:19:32,840 --> 00:19:35,080 Speaker 1: I want to bench press five pounds, I want to 374 00:19:35,119 --> 00:19:38,840 Speaker 1: eat glass and fired. But then I realized later that 375 00:19:39,000 --> 00:19:40,800 Speaker 1: I have never once bench pressed five hunder pounds of 376 00:19:40,800 --> 00:19:45,200 Speaker 1: my entire life. Bear chested in the snow, yeah, upill 377 00:19:45,280 --> 00:19:48,840 Speaker 1: both ways. Yeah. Um quickly realized that it just we're 378 00:19:48,840 --> 00:19:51,960 Speaker 1: all just regular people. But um, so I read a 379 00:19:52,000 --> 00:19:54,480 Speaker 1: lot of those fiction books, a lot of nonfiction books. Anyways, 380 00:19:54,640 --> 00:19:58,240 Speaker 1: we started training together and that coupled with the rather 381 00:19:58,280 --> 00:20:01,840 Speaker 1: boring nature of my entry level financial analyst position. Uh, 382 00:20:02,000 --> 00:20:05,200 Speaker 1: finally decided to live a life without regret and take 383 00:20:05,240 --> 00:20:07,399 Speaker 1: on this challenge and quit my job. And then he 384 00:20:07,520 --> 00:20:10,280 Speaker 1: and I moved up to Crest Debuted, Colorado. And how 385 00:20:10,280 --> 00:20:12,680 Speaker 1: old were you at this point? I was had graduated 386 00:20:12,680 --> 00:20:16,960 Speaker 1: work for a year, so yeah, so so we moved 387 00:20:17,000 --> 00:20:19,440 Speaker 1: to Crest Debut for six months trained for an additional 388 00:20:19,800 --> 00:20:22,080 Speaker 1: uh you know period of time during that six months 389 00:20:22,080 --> 00:20:24,639 Speaker 1: for you know, four or five hours a day, um 390 00:20:24,680 --> 00:20:27,080 Speaker 1: at about ten thousand feet altitude to get into a 391 00:20:27,119 --> 00:20:30,560 Speaker 1: really really good physical condition, and then early two thousand 392 00:20:30,680 --> 00:20:34,160 Speaker 1: joined the Navy. I went through Basic, joined buds class 393 00:20:34,160 --> 00:20:38,480 Speaker 1: to thirty five UM. About twenty three of us graduated, 394 00:20:38,480 --> 00:20:41,800 Speaker 1: and then I was assigned to Seal Team five. Afghanistan 395 00:20:41,840 --> 00:20:44,040 Speaker 1: at this point had had already spun up, So Night 396 00:20:44,119 --> 00:20:46,960 Speaker 1: eleven was literally two days before we started s q 397 00:20:47,119 --> 00:20:51,200 Speaker 1: T or singleification training. So that was again a whole 398 00:20:51,359 --> 00:20:54,560 Speaker 1: instant as you know, mindset transformation of here we go, guys, 399 00:20:55,240 --> 00:20:57,199 Speaker 1: and so we're going to be the ones. Yeah, so 400 00:20:57,200 --> 00:20:59,520 Speaker 1: so we checked back in you know, a day early 401 00:20:59,560 --> 00:21:02,600 Speaker 1: toscute he and they didn't accelerate the training pipeline necessarily 402 00:21:02,640 --> 00:21:04,680 Speaker 1: because there was already guys tea ready to go over. 403 00:21:04,760 --> 00:21:06,639 Speaker 1: Team one went over there and obviously our Tier one 404 00:21:06,640 --> 00:21:10,719 Speaker 1: assets or boots on the ground very shortly thereafter, and 405 00:21:10,800 --> 00:21:15,160 Speaker 1: so we did our our work up and then iraqs 406 00:21:15,200 --> 00:21:18,200 Speaker 1: Bu spun off, so we h My tasking it from 407 00:21:18,240 --> 00:21:22,040 Speaker 1: five was actually the first Seal tasking operating and Bagdad 408 00:21:22,119 --> 00:21:24,680 Speaker 1: Ramadi Fellujah we've got there in April two thousand three, 409 00:21:25,040 --> 00:21:27,360 Speaker 1: so we kind of I wouldn't say rewrote the book, 410 00:21:27,400 --> 00:21:30,600 Speaker 1: but definitely tested the book on close quarters combat these 411 00:21:30,640 --> 00:21:32,520 Speaker 1: capture or kill missions we were doing to hunt down 412 00:21:32,520 --> 00:21:35,040 Speaker 1: these guys basically raids or whatever you want to call them. 413 00:21:35,560 --> 00:21:39,200 Speaker 1: And so it was, you know, again another fast paced 414 00:21:39,240 --> 00:21:42,439 Speaker 1: time of constant transformation, always filtering lessons learned back from 415 00:21:42,440 --> 00:21:45,040 Speaker 1: every single mission we did. OP. Tempo for that type 416 00:21:45,040 --> 00:21:48,080 Speaker 1: of mission profile back then was super high. We're doing 417 00:21:48,119 --> 00:21:50,040 Speaker 1: ops almost every night. Then we go for you know 418 00:21:50,040 --> 00:21:52,119 Speaker 1: how it is, he'd go, you'd go fastening, nothing happens, 419 00:21:52,119 --> 00:21:54,000 Speaker 1: and go fast and nothing happen. The sand storm comes 420 00:21:54,040 --> 00:21:57,919 Speaker 1: through and thank god, I get all our very first mission. 421 00:21:57,960 --> 00:22:00,119 Speaker 1: It's kind of a funny story. We were not even 422 00:22:00,160 --> 00:22:02,119 Speaker 1: in country yet, so we we had been staged at 423 00:22:02,160 --> 00:22:05,400 Speaker 1: Aliosolem Air Base while UM Traditional Forces and I think 424 00:22:05,400 --> 00:22:07,520 Speaker 1: still Team three was with them pushing up through from 425 00:22:07,520 --> 00:22:10,600 Speaker 1: the off A Peninsula up to Baghdad, and then we 426 00:22:10,680 --> 00:22:15,280 Speaker 1: trans We did our turnover with Team three in ali 427 00:22:15,280 --> 00:22:17,840 Speaker 1: Asmir Base in Kuwait. But while we were there, we 428 00:22:17,840 --> 00:22:19,520 Speaker 1: hadn't even gone in Iraq yet. We were given our 429 00:22:19,600 --> 00:22:23,240 Speaker 1: very first mission, and the first mission was to assault 430 00:22:23,280 --> 00:22:27,639 Speaker 1: and capture the Mercurian Dam and hydroelectric power plant that 431 00:22:27,720 --> 00:22:32,280 Speaker 1: was in central Iraq um Intel, which was shocky but 432 00:22:32,320 --> 00:22:35,440 Speaker 1: a little bit s body, a little bit gray had 433 00:22:35,480 --> 00:22:39,560 Speaker 1: said that retreating Iraqi forces in some insurgent factions had 434 00:22:39,600 --> 00:22:42,000 Speaker 1: taken control of this dam kind of like Ices had 435 00:22:42,040 --> 00:22:44,679 Speaker 1: done in the recent past. H they were going to 436 00:22:45,119 --> 00:22:47,880 Speaker 1: potentially destroy the damn, flood the areas below, caused mass 437 00:22:48,000 --> 00:22:51,320 Speaker 1: power electrical outages, flooding the areas below to to help 438 00:22:51,400 --> 00:22:54,280 Speaker 1: sort of slow the advances of American troops through that area. 439 00:22:54,359 --> 00:22:57,040 Speaker 1: What damn was this? I'm not probably not pronouncing it right, 440 00:22:57,080 --> 00:23:02,600 Speaker 1: but mercury interesting, I asked, because my unit I wasn't there. 441 00:23:02,720 --> 00:23:06,399 Speaker 1: I was in UM, I was in actually the indoctrination program. 442 00:23:06,440 --> 00:23:09,359 Speaker 1: I was in RIP when the invasion happened. Uh and 443 00:23:09,560 --> 00:23:13,960 Speaker 1: three five hit haditha damn and and for the same reason, 444 00:23:14,080 --> 00:23:16,160 Speaker 1: there's fears that they were going to break the damn 445 00:23:16,160 --> 00:23:18,960 Speaker 1: and flood everything down river. Yeah. We we'd spent a 446 00:23:18,960 --> 00:23:21,040 Speaker 1: little time at Hadita two when we had our STV 447 00:23:21,160 --> 00:23:25,160 Speaker 1: teams diving the lakes looking for weapons of mass destruction 448 00:23:25,320 --> 00:23:30,840 Speaker 1: ship they didn't find any, but yeah, that's an interesting story. Yeah, 449 00:23:31,359 --> 00:23:35,040 Speaker 1: but this story is about sandstorms. So it was, you know, 450 00:23:35,200 --> 00:23:38,440 Speaker 1: first combat mission for everybody in the in the truth, 451 00:23:38,760 --> 00:23:40,399 Speaker 1: I mean, obviously no, no, none of us had been 452 00:23:40,680 --> 00:23:43,480 Speaker 1: to work for and you know, some of these guys 453 00:23:43,480 --> 00:23:46,840 Speaker 1: have gone off to Tier one units and had amazing careers, 454 00:23:46,880 --> 00:23:48,480 Speaker 1: but for all of us at that one time, this 455 00:23:48,560 --> 00:23:51,359 Speaker 1: was our very first mission and it was a pretty complex, 456 00:23:51,440 --> 00:23:55,119 Speaker 1: high profile mission with We were integrated with the Polish Gram. 457 00:23:55,520 --> 00:23:58,600 Speaker 1: So we had about a t and oh yeah, oh yeah, 458 00:23:58,600 --> 00:24:00,920 Speaker 1: I worked with him on that first tour three h 459 00:24:01,240 --> 00:24:04,639 Speaker 1: every night and um so we had about six or 460 00:24:04,680 --> 00:24:08,680 Speaker 1: seven fully loaded Chinook helicopters with our task and two 461 00:24:08,720 --> 00:24:12,920 Speaker 1: seal platoons Seal Mobility Platoon to uh two troops from 462 00:24:13,000 --> 00:24:15,200 Speaker 1: Polish Gram. That was about a three and a half 463 00:24:15,200 --> 00:24:18,800 Speaker 1: hour insert to the targets. You can imagine how your 464 00:24:18,840 --> 00:24:21,720 Speaker 1: body is feeling by that time too, you know, faster open. 465 00:24:21,960 --> 00:24:23,800 Speaker 1: We were going to be the primary assault force. The 466 00:24:23,800 --> 00:24:26,920 Speaker 1: Polish Gram and the mobility guys would provide blocking force 467 00:24:26,960 --> 00:24:29,320 Speaker 1: as well as well as securing some of the secondary 468 00:24:29,320 --> 00:24:31,760 Speaker 1: structures surrounding this plant. And we were taking down the 469 00:24:31,760 --> 00:24:35,040 Speaker 1: main structure. But you know the first day we're go, 470 00:24:35,200 --> 00:24:37,600 Speaker 1: we're green light, We're all geared up. Literally, the rotors 471 00:24:37,600 --> 00:24:39,719 Speaker 1: are turning on the Chinook. This will sound very familiar. 472 00:24:39,720 --> 00:24:42,480 Speaker 1: I'm sure. We literally we load on the birds and 473 00:24:42,480 --> 00:24:45,320 Speaker 1: then all of a sudden the kank bird flies in 474 00:24:45,760 --> 00:24:49,040 Speaker 1: mission gets rolled twenty four hours because of sandstorms. Same 475 00:24:49,080 --> 00:24:51,639 Speaker 1: thing hacken happened the next night, the same thing happened 476 00:24:51,680 --> 00:24:53,920 Speaker 1: the third night. By the fourth night we finally got 477 00:24:53,920 --> 00:24:57,120 Speaker 1: green light. And so it was just like this emotional role, 478 00:24:57,800 --> 00:24:59,720 Speaker 1: your ago, your no go. It's the hurry up and 479 00:24:59,760 --> 00:25:03,119 Speaker 1: weight military mentality. So that's interesting. I've never heard that 480 00:25:03,160 --> 00:25:05,480 Speaker 1: story before. It's a new one for me. Yeah. Yeah, 481 00:25:05,600 --> 00:25:07,879 Speaker 1: but uh, it was a good way to cut our 482 00:25:07,920 --> 00:25:10,840 Speaker 1: teeth and learning what what what this type of mission 483 00:25:10,880 --> 00:25:13,520 Speaker 1: profile was going to look like. Yeah, yeah, exactly. I 484 00:25:13,560 --> 00:25:17,240 Speaker 1: mean that's like that was like the whole attitude or 485 00:25:17,400 --> 00:25:20,239 Speaker 1: the whole um, you know, just feeling when we were 486 00:25:20,240 --> 00:25:22,600 Speaker 1: doing like all those time sensitive targets, like it's on, 487 00:25:22,680 --> 00:25:25,000 Speaker 1: it's off, it's on, it's off of it, but you know, 488 00:25:25,080 --> 00:25:26,760 Speaker 1: you're going outside the gate. You don't even have a 489 00:25:26,800 --> 00:25:30,280 Speaker 1: grid location you're going to yet. I was a driver, 490 00:25:30,400 --> 00:25:33,000 Speaker 1: so that was always a fresh yeah. Yeah. Yeah. Towards 491 00:25:33,080 --> 00:25:36,440 Speaker 1: the end of my second deployment, I was the I 492 00:25:36,560 --> 00:25:39,280 Speaker 1: was a TC on the weed striker um for our 493 00:25:39,320 --> 00:25:42,800 Speaker 1: convoy and there were times when we went outside the gate, 494 00:25:42,800 --> 00:25:44,920 Speaker 1: I didn't even have a grid location, like I'm still 495 00:25:44,920 --> 00:25:46,960 Speaker 1: waiting on that. And then I'm having like programming into 496 00:25:46,960 --> 00:25:49,600 Speaker 1: the computer as we right down the street and missile, 497 00:25:49,680 --> 00:25:52,320 Speaker 1: I'm like what the well And a lot of our 498 00:25:52,359 --> 00:25:54,439 Speaker 1: things in the early days, and you know three and 499 00:25:54,480 --> 00:25:57,360 Speaker 1: Bagdad there was you know Bagdad Ramadi Felluja. It's about 500 00:25:57,359 --> 00:25:59,240 Speaker 1: the size of the Dallas Fort Worth area. Not only 501 00:25:59,359 --> 00:26:01,840 Speaker 1: so we were using umbies and before I E. D 502 00:26:01,920 --> 00:26:03,480 Speaker 1: s and things like that became more prevalent, we were 503 00:26:03,560 --> 00:26:06,760 Speaker 1: usually humbies and trucks as insert platforms, and some nights 504 00:26:07,080 --> 00:26:10,080 Speaker 1: the target could be ten minutes outside of our compound, 505 00:26:10,240 --> 00:26:12,520 Speaker 1: thirty minutes outside of our compounds. Sometimes we were doing 506 00:26:12,680 --> 00:26:14,679 Speaker 1: two three hits in one night, but some of them 507 00:26:14,680 --> 00:26:16,680 Speaker 1: would come up last minute, or we got some intel 508 00:26:16,720 --> 00:26:18,239 Speaker 1: from one target and be like, hey, let's go hit 509 00:26:18,280 --> 00:26:21,120 Speaker 1: this other target. Sometimes they were dry holes. Sometimes you're 510 00:26:21,119 --> 00:26:23,879 Speaker 1: on your way back home for hot sandwiches exactly like 511 00:26:23,960 --> 00:26:29,160 Speaker 1: damn it. You were also in the seal teams. Then, 512 00:26:29,240 --> 00:26:31,520 Speaker 1: I mean that during that time period, I mean you 513 00:26:31,600 --> 00:26:34,280 Speaker 1: saw speaking of change, I mean you you must have 514 00:26:34,320 --> 00:26:37,760 Speaker 1: seen that dramatic change happen and you know, the Special 515 00:26:37,760 --> 00:26:41,120 Speaker 1: Operations Task Force and Naval Special Warfare, Like, I think 516 00:26:41,119 --> 00:26:44,320 Speaker 1: it's still changing. We all evolved so quickly. It was 517 00:26:44,640 --> 00:26:49,199 Speaker 1: structurally the way we deploy our training cycles. Everything was 518 00:26:49,240 --> 00:26:51,440 Speaker 1: in a constant state of flux as far as where 519 00:26:51,440 --> 00:26:54,240 Speaker 1: teams would deploy when you know, and even just in 520 00:26:54,320 --> 00:26:55,760 Speaker 1: the you know, I wasn't in all that long, but 521 00:26:55,800 --> 00:26:58,600 Speaker 1: even in that brief period, we changed significant things as 522 00:26:58,600 --> 00:27:01,040 Speaker 1: far as our deployment cycles and which teams would go where. 523 00:27:01,440 --> 00:27:03,440 Speaker 1: You know, sometimes it was a whole team would be 524 00:27:03,480 --> 00:27:05,520 Speaker 1: going to one theater. Sometimes they split the team up 525 00:27:05,520 --> 00:27:07,520 Speaker 1: and send him to two or three different theaters, and 526 00:27:07,560 --> 00:27:10,400 Speaker 1: then they'd swap them halfway through so guys could get 527 00:27:10,440 --> 00:27:12,280 Speaker 1: Because everybody was bitching if they went to Paycom and 528 00:27:12,320 --> 00:27:15,680 Speaker 1: they wanted to go to Sidcom. People didn't want to 529 00:27:15,680 --> 00:27:18,320 Speaker 1: be sitting people. People were bitching about going to Paycalm, 530 00:27:18,440 --> 00:27:21,520 Speaker 1: like I want, I want, I want to go to PACOM. Yeah. 531 00:27:21,600 --> 00:27:23,399 Speaker 1: I never got to do a Pacalm deployment. I went 532 00:27:23,440 --> 00:27:26,960 Speaker 1: and visited the Philippines for work last year, and I 533 00:27:27,000 --> 00:27:29,359 Speaker 1: was like, this is bullshit. I got sent to over 534 00:27:29,400 --> 00:27:32,080 Speaker 1: Iraq and Afghanistan and there they were like first group 535 00:27:32,119 --> 00:27:34,560 Speaker 1: guys who were getting sent to the Philippines, Like, for real, 536 00:27:35,080 --> 00:27:37,719 Speaker 1: how did this shake out? Yeah, you know, it's just 537 00:27:38,080 --> 00:27:40,280 Speaker 1: it's just how it is. But in my last one 538 00:27:40,320 --> 00:27:43,359 Speaker 1: was in Africa, which there were some cool parts about that, 539 00:27:43,400 --> 00:27:46,159 Speaker 1: but we're in We're in Africa, did they sent you? Um? 540 00:27:46,920 --> 00:27:50,400 Speaker 1: We were in Kenya sort of. That was our sort 541 00:27:50,440 --> 00:27:53,560 Speaker 1: of mission profile was. It wasn't a traditional team or 542 00:27:53,600 --> 00:27:56,160 Speaker 1: troop deployment. It was me and several other team guys 543 00:27:56,160 --> 00:28:01,120 Speaker 1: supported by a swift team. We were there basically teaching them. 544 00:28:01,160 --> 00:28:03,119 Speaker 1: This was at least the initial premise of while we're there, 545 00:28:03,119 --> 00:28:04,920 Speaker 1: there's some political reasons, and there were some other things 546 00:28:04,920 --> 00:28:09,040 Speaker 1: we were doing of north of Kenya in our spare time, 547 00:28:09,480 --> 00:28:12,959 Speaker 1: but we were there essentially teaching the Kenyan navy. I'm 548 00:28:12,960 --> 00:28:17,879 Speaker 1: gonna use that term loosely. I don't think navy. Yeah, 549 00:28:17,880 --> 00:28:20,199 Speaker 1: in maritime interdiction, so policing their waters a little bit 550 00:28:20,200 --> 00:28:22,960 Speaker 1: better against piracy and and things like that. And so 551 00:28:23,640 --> 00:28:25,639 Speaker 1: I was one of the primary instructors, and we developed 552 00:28:25,640 --> 00:28:27,679 Speaker 1: this curriculum, and I quickly realized that most of these 553 00:28:27,680 --> 00:28:30,080 Speaker 1: guys couldn't even swim. So I also started swim lessons 554 00:28:30,680 --> 00:28:33,480 Speaker 1: for everybody and I would say running arrange with some 555 00:28:33,560 --> 00:28:35,399 Speaker 1: of these guys and the crappy weapons they had was 556 00:28:35,440 --> 00:28:38,440 Speaker 1: more dangerous than most areas I've been in it. Yeah, 557 00:28:38,520 --> 00:28:43,640 Speaker 1: you feel safe. Literally you would sneeze and they'd have 558 00:28:43,680 --> 00:28:48,440 Speaker 1: a negligent discharge. Stop firing on full auto every time 559 00:28:48,440 --> 00:28:50,960 Speaker 1: they pulled the trigger. That's a real that's a real challenge. 560 00:28:51,080 --> 00:28:56,520 Speaker 1: It's a real challenge. Yeah, it's a cultural transformation. Yes, yes, 561 00:28:57,120 --> 00:28:59,239 Speaker 1: someone used to write that book about how we can 562 00:28:59,280 --> 00:29:02,280 Speaker 1: do far and internal defense better than we do because 563 00:29:02,320 --> 00:29:06,400 Speaker 1: that is a massive talk about culture shock. Jeez. Yeah, yeah, totally. 564 00:29:07,720 --> 00:29:10,520 Speaker 1: But yeah, a lot of those experiences dealing with all 565 00:29:10,560 --> 00:29:12,720 Speaker 1: those changes, and then when I became an entrepreneur kind 566 00:29:12,720 --> 00:29:16,920 Speaker 1: of lad me to see these direct correlations. And there's 567 00:29:16,920 --> 00:29:19,880 Speaker 1: a lot of theory and talk and writings about I 568 00:29:19,880 --> 00:29:21,640 Speaker 1: see it more and more every day, whether it's on 569 00:29:21,680 --> 00:29:24,480 Speaker 1: LinkedIn or another. I rate for Forbes and for inc 570 00:29:24,520 --> 00:29:26,680 Speaker 1: as well, and a lot of people as we have, 571 00:29:26,760 --> 00:29:29,959 Speaker 1: of course droves of veterans entering the workforce and bringing 572 00:29:30,000 --> 00:29:32,960 Speaker 1: with them, uh those experiences and how they can apply 573 00:29:33,120 --> 00:29:35,280 Speaker 1: some of that stuff, not all of it obviously, to 574 00:29:35,400 --> 00:29:37,960 Speaker 1: building better businesses. Let me ask you this question, because 575 00:29:37,960 --> 00:29:40,880 Speaker 1: I asked. We had Dr Leonard Wong on from the 576 00:29:40,960 --> 00:29:43,959 Speaker 1: Army War College the last podcast, and I asked him 577 00:29:44,000 --> 00:29:46,280 Speaker 1: this too. I would be interesting to hear your perspective. 578 00:29:46,720 --> 00:29:51,400 Speaker 1: It seems like there is um a huge drive within 579 00:29:51,520 --> 00:29:55,680 Speaker 1: American corporations to reach in towards guys like you and like, 580 00:29:55,800 --> 00:29:59,240 Speaker 1: can you bring your military experience into our corporate culture 581 00:29:59,360 --> 00:30:02,200 Speaker 1: and teach our executives to do what you do? But 582 00:30:02,240 --> 00:30:05,280 Speaker 1: at the same time, it seems like there's the military 583 00:30:05,320 --> 00:30:08,560 Speaker 1: people like Stan McCrystal are looking at corporations like, man, 584 00:30:08,600 --> 00:30:10,640 Speaker 1: we need to emulate what those guys are doing, bring 585 00:30:10,680 --> 00:30:12,840 Speaker 1: that into the military. And I just want to how 586 00:30:12,920 --> 00:30:15,880 Speaker 1: what do you make of this dynamic? Yeah, I've seen 587 00:30:15,920 --> 00:30:18,200 Speaker 1: it a lot and being you know, out there on 588 00:30:18,200 --> 00:30:21,200 Speaker 1: the speaking circuit. And that's why oftentimes these organizations to 589 00:30:21,200 --> 00:30:23,000 Speaker 1: your point, bringing someone like me or some of the 590 00:30:23,040 --> 00:30:26,160 Speaker 1: other guys like us out there to come, whether it's 591 00:30:26,200 --> 00:30:30,000 Speaker 1: a keynote presentation or some ongoing leadership development or consulting 592 00:30:30,080 --> 00:30:32,960 Speaker 1: or whatever it is they want to uh, whether it's 593 00:30:32,960 --> 00:30:35,600 Speaker 1: even just a high level fascination about special operations. But 594 00:30:35,760 --> 00:30:38,560 Speaker 1: sometimes it is just just clearly that they think it's 595 00:30:38,560 --> 00:30:40,680 Speaker 1: cool and they think that they could at least glean 596 00:30:40,760 --> 00:30:44,600 Speaker 1: a little bit of UM learnings from that that their organization, 597 00:30:44,760 --> 00:30:48,200 Speaker 1: especially if maybe they're you know, they've got people in 598 00:30:48,400 --> 00:30:51,520 Speaker 1: upward mobility positions becoming leaders that don't really have any 599 00:30:51,520 --> 00:30:55,680 Speaker 1: real leadership training, very little management training on how maybe 600 00:30:55,720 --> 00:30:58,840 Speaker 1: we can teach some of the philosophies and approaches to 601 00:30:58,960 --> 00:31:01,880 Speaker 1: those leaders UM. But but sometimes they do really have 602 00:31:01,960 --> 00:31:05,320 Speaker 1: a strong belief in the practices that we deploy in 603 00:31:05,400 --> 00:31:07,960 Speaker 1: special in the special operations community that can really make 604 00:31:08,240 --> 00:31:10,760 Speaker 1: organizations better. And there's a lot more content and books 605 00:31:11,040 --> 00:31:13,360 Speaker 1: out there now about that. But at the same time, 606 00:31:13,360 --> 00:31:15,120 Speaker 1: to your point, I see the other the flip side 607 00:31:15,120 --> 00:31:17,760 Speaker 1: of it as well, but only in small pockets of 608 00:31:17,840 --> 00:31:20,480 Speaker 1: organizations that I've seen are doing it really really well, 609 00:31:20,560 --> 00:31:22,680 Speaker 1: where maybe we can learn some of what they're doing 610 00:31:23,120 --> 00:31:26,120 Speaker 1: and apply that to you know, our culture and structure 611 00:31:26,160 --> 00:31:28,760 Speaker 1: in the military and its entirety or or structurally. But 612 00:31:29,160 --> 00:31:31,520 Speaker 1: I think the one of the things that we do 613 00:31:31,600 --> 00:31:36,280 Speaker 1: really well, especially in special operations, is really focusing on 614 00:31:36,480 --> 00:31:41,080 Speaker 1: the engagement and training and development of our people we invest. Again, 615 00:31:41,240 --> 00:31:43,600 Speaker 1: it's it's not an easy model to trans translate in 616 00:31:43,640 --> 00:31:46,040 Speaker 1: the corporate world because we spend millions of dollars on 617 00:31:46,120 --> 00:31:49,000 Speaker 1: like each person as far as their professional development over 618 00:31:49,040 --> 00:31:52,160 Speaker 1: the course of their career. And now for for seals, 619 00:31:52,200 --> 00:31:55,960 Speaker 1: for example, it takes about eighteen months and costs millions 620 00:31:56,440 --> 00:32:01,400 Speaker 1: at least more now over a million dollars to create 621 00:32:01,400 --> 00:32:03,600 Speaker 1: one gun. And then we have to focus on things 622 00:32:03,640 --> 00:32:06,800 Speaker 1: like retention and family resiliency and all these other programs 623 00:32:06,800 --> 00:32:08,440 Speaker 1: to make sure we keep those guys around a little 624 00:32:08,440 --> 00:32:10,240 Speaker 1: bit longer because we're investing so much. Just like in 625 00:32:10,240 --> 00:32:13,360 Speaker 1: a company, it wants to build a great culture and 626 00:32:14,040 --> 00:32:16,800 Speaker 1: implement great talent acquisition programs, but they also want to 627 00:32:16,840 --> 00:32:19,320 Speaker 1: keep those people because it costs you twice a person's 628 00:32:19,320 --> 00:32:21,680 Speaker 1: salary to replace them, and then you have turnover and 629 00:32:21,680 --> 00:32:25,160 Speaker 1: that affects morale. And I think both sides of the 630 00:32:25,200 --> 00:32:26,640 Speaker 1: fence we're trying to learn from each other and how 631 00:32:26,640 --> 00:32:28,640 Speaker 1: to better implement those things. I think one of the 632 00:32:28,640 --> 00:32:32,840 Speaker 1: big things too, is unit cohesion. That's something that the military, 633 00:32:32,880 --> 00:32:36,920 Speaker 1: that's the special operations community does very well. And uh, 634 00:32:37,000 --> 00:32:39,360 Speaker 1: you know, I laugh because you know, civilians they often 635 00:32:39,400 --> 00:32:42,560 Speaker 1: think military life is uh like something like a band 636 00:32:42,560 --> 00:32:45,560 Speaker 1: of brothers or something. And I love banded brothers great 637 00:32:46,360 --> 00:32:49,280 Speaker 1: but I never felt like we were a band of brothers. 638 00:32:49,320 --> 00:32:51,440 Speaker 1: At least that wasn't my experience in the military. It 639 00:32:51,440 --> 00:32:54,480 Speaker 1: seems like we all hated these brothers that fight a lot. Yeah, 640 00:32:54,680 --> 00:32:57,880 Speaker 1: Like it was like everyone hated each other, but we 641 00:32:57,920 --> 00:33:01,240 Speaker 1: had this mission and everyone whole less around each other 642 00:33:01,320 --> 00:33:03,320 Speaker 1: and work together to get the job done at the 643 00:33:03,360 --> 00:33:05,600 Speaker 1: end of the day. You know, even a guy that 644 00:33:05,760 --> 00:33:07,400 Speaker 1: maybe like, yeah, you're on the verge of having a 645 00:33:07,480 --> 00:33:10,520 Speaker 1: fist fight with back in the rear, but you know, 646 00:33:10,600 --> 00:33:12,600 Speaker 1: if you get shot, he'll run out through gunfire to 647 00:33:12,640 --> 00:33:15,320 Speaker 1: come at you. And that's a very interesting thing that 648 00:33:15,360 --> 00:33:17,040 Speaker 1: you you just don't see in the I don't think 649 00:33:17,040 --> 00:33:19,480 Speaker 1: you would see in the corporate world, correct, and nor 650 00:33:19,520 --> 00:33:21,320 Speaker 1: would anybody get away with that in the corporate world. 651 00:33:21,880 --> 00:33:24,120 Speaker 1: Just just I learned that in BUDS. I remember one 652 00:33:24,160 --> 00:33:27,960 Speaker 1: of our one of our enlisted guys in our BUDS 653 00:33:27,960 --> 00:33:30,840 Speaker 1: class knocked out one of our officers because they got 654 00:33:30,840 --> 00:33:33,400 Speaker 1: in they got and nobody got in trouble, you know, 655 00:33:33,480 --> 00:33:35,320 Speaker 1: and then they worked it and you know, they worked 656 00:33:35,320 --> 00:33:37,960 Speaker 1: it out, and you know, thirty minutes later, all was good. 657 00:33:38,000 --> 00:33:41,640 Speaker 1: But I was like, holy hell, what's happening. This was 658 00:33:41,640 --> 00:33:44,920 Speaker 1: the military and then I learned it even more more 659 00:33:45,040 --> 00:33:47,840 Speaker 1: specifically when I got to the team. And but again 660 00:33:47,960 --> 00:33:49,880 Speaker 1: keep in mind, you know, and you know it's very well. 661 00:33:49,920 --> 00:33:54,400 Speaker 1: Of course you've got all these traditionally a type aggressive personalities. 662 00:33:54,720 --> 00:33:57,920 Speaker 1: Living together, working together, traveling together. You're around each other 663 00:33:57,960 --> 00:34:01,440 Speaker 1: all the time, and so and everybody's got an opinion 664 00:34:01,600 --> 00:34:03,720 Speaker 1: on how things should be done, you know, whether it's 665 00:34:03,720 --> 00:34:06,800 Speaker 1: in training and real world scenarios or in where to 666 00:34:06,840 --> 00:34:09,359 Speaker 1: go eat. You know, when when you're when you're when 667 00:34:09,360 --> 00:34:11,759 Speaker 1: you're finished with the training day and you know, I've 668 00:34:11,800 --> 00:34:14,400 Speaker 1: seen you said something. You're almost getting in a fist fight. Now, 669 00:34:14,440 --> 00:34:17,439 Speaker 1: there's plenty of fistfights and guys beating up on each 670 00:34:17,440 --> 00:34:19,320 Speaker 1: other or they want to beat up on the new guys, 671 00:34:19,320 --> 00:34:20,839 Speaker 1: and the new guys are all hiding, so they beat 672 00:34:20,880 --> 00:34:24,000 Speaker 1: each other up and it's, uh, it's pretty fascinating actually, 673 00:34:24,040 --> 00:34:26,560 Speaker 1: But when it's time to work, it's time to work, 674 00:34:26,600 --> 00:34:29,840 Speaker 1: and you see this flip switch instantly and guys go 675 00:34:29,920 --> 00:34:32,799 Speaker 1: to work. Everybody's working together as a cohesive unit to 676 00:34:32,840 --> 00:34:36,840 Speaker 1: your point, and it's it's amazing to see. But sometimes 677 00:34:36,960 --> 00:34:38,720 Speaker 1: you know, when you're not you know, on a mission 678 00:34:38,800 --> 00:34:40,759 Speaker 1: or you know, doing doing your training. It's you know, 679 00:34:40,840 --> 00:34:43,000 Speaker 1: it gets a little messy. But and I may I 680 00:34:43,040 --> 00:34:44,759 Speaker 1: make it clear too that people always think we have 681 00:34:44,840 --> 00:34:48,080 Speaker 1: this perfect culture and Special Operations and it's not perfect. 682 00:34:48,120 --> 00:34:49,839 Speaker 1: You know. We we we fight a lot, We've got 683 00:34:49,840 --> 00:34:52,120 Speaker 1: a lot of infighting. Um, But at the end of 684 00:34:52,160 --> 00:34:55,360 Speaker 1: the day, I think it's a it's a result of 685 00:34:55,360 --> 00:34:58,960 Speaker 1: of the environment that we have to exist in. Well, 686 00:34:58,960 --> 00:35:01,320 Speaker 1: there's a cost to isn't that there's a trade off, 687 00:35:01,520 --> 00:35:04,520 Speaker 1: And you know, it seems like more and more we're 688 00:35:04,520 --> 00:35:07,680 Speaker 1: all starting to see the repercussions, you know, of what 689 00:35:07,719 --> 00:35:09,839 Speaker 1: we've put these guys through, what we've asked them to do, 690 00:35:10,400 --> 00:35:12,640 Speaker 1: and then now they're back home, a lot of them 691 00:35:12,680 --> 00:35:16,040 Speaker 1: go on a city street and uh, and there's consequences 692 00:35:16,080 --> 00:35:19,520 Speaker 1: of all that. You know, guys you know, not adapting 693 00:35:19,719 --> 00:35:22,640 Speaker 1: to civilian life very well, guys having all kinds of issues. 694 00:35:22,719 --> 00:35:25,160 Speaker 1: You know. So it's all something you have to you know, 695 00:35:25,239 --> 00:35:28,239 Speaker 1: we operate at this like very high level. Can you 696 00:35:28,280 --> 00:35:32,560 Speaker 1: operate there forever? Yeah? And not when obviously a big 697 00:35:33,080 --> 00:35:36,080 Speaker 1: topic of conversation now is just military transition and Special 698 00:35:36,120 --> 00:35:38,960 Speaker 1: operations transition. I see it a lot very closely. I'm 699 00:35:38,960 --> 00:35:41,359 Speaker 1: on the executive board of the Seal Family Foundation, So 700 00:35:41,560 --> 00:35:44,839 Speaker 1: we support the families of both active operators and are 701 00:35:44,880 --> 00:35:48,320 Speaker 1: obviously are falling operators. And our main mission is a 702 00:35:48,440 --> 00:35:52,040 Speaker 1: family resiliency. But that's a big topic that deals with 703 00:35:52,160 --> 00:35:54,680 Speaker 1: the operator and the issues and you know, things like 704 00:35:54,960 --> 00:35:57,960 Speaker 1: tb I brain injury now and you can imagine, you know, 705 00:35:58,000 --> 00:36:01,120 Speaker 1: you're breaching targets night after night at different micro concussions 706 00:36:01,160 --> 00:36:02,840 Speaker 1: that guys are getting, just like we talked about in 707 00:36:02,880 --> 00:36:06,279 Speaker 1: sports and the NFL, that affects guys, That exacerbates post 708 00:36:06,280 --> 00:36:10,200 Speaker 1: traumatic stress SENDOM symptoms, and of course that affects family life. 709 00:36:10,360 --> 00:36:12,919 Speaker 1: That also affects the operators ability to sustain and either 710 00:36:13,160 --> 00:36:15,600 Speaker 1: whether they stay in or when they get out, in 711 00:36:15,640 --> 00:36:18,960 Speaker 1: their ability to execute in the civilian world. Um and 712 00:36:18,960 --> 00:36:21,359 Speaker 1: I've seen guys get out and do amazing things, uh, 713 00:36:21,480 --> 00:36:24,120 Speaker 1: you know, guys like Brandon, guys like you, Guys who 714 00:36:24,160 --> 00:36:27,320 Speaker 1: have become entrepreneurs or excelled in the business world or 715 00:36:27,360 --> 00:36:29,640 Speaker 1: whatever they've done. But then of course there's guys who 716 00:36:30,280 --> 00:36:34,600 Speaker 1: who are suffering from things that are practically debilitating and 717 00:36:34,640 --> 00:36:37,720 Speaker 1: giving them uh so many obstacles both in their family 718 00:36:37,760 --> 00:36:41,319 Speaker 1: life and their professional life that they can execute on 719 00:36:41,400 --> 00:36:43,799 Speaker 1: the things even if they're trying to. So the book 720 00:36:43,840 --> 00:36:46,560 Speaker 1: once again is taking point A Navy Seals ten fail 721 00:36:46,600 --> 00:36:50,120 Speaker 1: Safe principles for leading through change. It comes out next week, 722 00:36:50,239 --> 00:36:52,440 Speaker 1: so pre ordered. I was looking on Amazon. You can 723 00:36:52,440 --> 00:36:56,960 Speaker 1: get a seventeen forty seven hardcover UM twelve and on Kindle, So, 724 00:36:57,000 --> 00:36:59,239 Speaker 1: I mean there's some great deals and pre orders help 725 00:36:59,560 --> 00:37:02,600 Speaker 1: with the rankings in the book. So UM pre ordered. 726 00:37:02,680 --> 00:37:04,879 Speaker 1: I just wanted to get in here though, because we're 727 00:37:04,880 --> 00:37:08,520 Speaker 1: getting some great questions on Facebook Live UM, and I 728 00:37:08,560 --> 00:37:11,080 Speaker 1: don't want to ignore our viewers. And by the way, 729 00:37:11,120 --> 00:37:13,839 Speaker 1: if you're enjoying this, like it, share it, we love UM, 730 00:37:13,920 --> 00:37:16,200 Speaker 1: you know, getting that visibility up and getting more more 731 00:37:16,320 --> 00:37:20,240 Speaker 1: new viewers. UM. William Dixon asked, how do you suggest 732 00:37:20,239 --> 00:37:24,360 Speaker 1: surviving the first year in business? Uh? If we're talking 733 00:37:24,360 --> 00:37:26,800 Speaker 1: about being Uh, well I can I can answer that 734 00:37:26,840 --> 00:37:29,120 Speaker 1: in two questions. One is you're working for another organization 735 00:37:29,200 --> 00:37:31,799 Speaker 1: or as an entrepreneur. Um. What I know, what I 736 00:37:31,840 --> 00:37:35,560 Speaker 1: know most intimately is as an entrepreneur really looked learning 737 00:37:35,760 --> 00:37:38,960 Speaker 1: from the mistakes that I made is really focusing again 738 00:37:39,120 --> 00:37:42,240 Speaker 1: on those foundational pieces of whatever you're trying to create, 739 00:37:42,280 --> 00:37:45,320 Speaker 1: its purpose, its vision. Uh, you know the the culture 740 00:37:45,360 --> 00:37:48,200 Speaker 1: of the people you want to integrate around that business 741 00:37:48,239 --> 00:37:51,200 Speaker 1: concept or that idea of that brand. Uh, and don't 742 00:37:51,200 --> 00:37:54,640 Speaker 1: skip those fundamental phases because we we want to run 743 00:37:54,640 --> 00:37:57,000 Speaker 1: off to glory and sell cell cell and grow, grow, grow, 744 00:37:57,080 --> 00:38:00,120 Speaker 1: But eventually you'll hit a wall if you don't try 745 00:38:00,160 --> 00:38:02,960 Speaker 1: and integrate those those pieces and make decisions based on 746 00:38:03,040 --> 00:38:06,040 Speaker 1: those vout those shared values, the culture and the vision 747 00:38:06,040 --> 00:38:08,920 Speaker 1: of that organization. Now, if you're coming out and transitioning 748 00:38:08,920 --> 00:38:11,439 Speaker 1: from the military and joining another organization, which of course 749 00:38:11,440 --> 00:38:14,360 Speaker 1: you've got droves of thousands of people doing that, you 750 00:38:14,400 --> 00:38:18,279 Speaker 1: know every month these days, it's really about finding an organization. 751 00:38:18,719 --> 00:38:21,320 Speaker 1: It's almost kind of a similar answer, finding an organization 752 00:38:21,600 --> 00:38:23,840 Speaker 1: that you do have shared values with, that you believe 753 00:38:23,880 --> 00:38:26,239 Speaker 1: in their culture, you believe in what they're trying to accomplish. 754 00:38:26,280 --> 00:38:29,680 Speaker 1: It's something that we hold dearly in the military and 755 00:38:29,719 --> 00:38:31,759 Speaker 1: you know, in our in our units and where we 756 00:38:32,040 --> 00:38:34,319 Speaker 1: reside with whatever that job is in the military, and 757 00:38:34,400 --> 00:38:36,239 Speaker 1: at least most people do. I can speak about that 758 00:38:36,280 --> 00:38:39,320 Speaker 1: from special operations. But if you can connect with that cause, 759 00:38:39,360 --> 00:38:42,880 Speaker 1: that mission purpose, then you're more likely to be engaged 760 00:38:42,920 --> 00:38:44,920 Speaker 1: in that work and be giving meaningful work to do. 761 00:38:45,480 --> 00:38:48,120 Speaker 1: And and thrive in that environment. And if you don't 762 00:38:48,120 --> 00:38:49,880 Speaker 1: connect to it and it's just sort of a paycheck, 763 00:38:50,239 --> 00:38:51,919 Speaker 1: it's just kind of a job you're trying to get 764 00:38:52,560 --> 00:38:54,840 Speaker 1: as a as a transitional step, you probably won't be 765 00:38:54,880 --> 00:38:57,400 Speaker 1: happy and you probably won't deliver quality work, which of 766 00:38:57,440 --> 00:39:00,400 Speaker 1: course will infect your the legacy if you're a employment 767 00:39:00,680 --> 00:39:03,919 Speaker 1: with that organization. So what are what are some types 768 00:39:03,960 --> 00:39:05,879 Speaker 1: of companies that you've found to be a good fit 769 00:39:05,920 --> 00:39:09,640 Speaker 1: for vets coming out. I think a lot of the 770 00:39:09,680 --> 00:39:13,080 Speaker 1: companies that that fit well for veterans are the organizations 771 00:39:13,120 --> 00:39:16,440 Speaker 1: that have the resources to invest in those transition programs 772 00:39:16,440 --> 00:39:19,359 Speaker 1: and training and development, because veterans come out with so 773 00:39:19,360 --> 00:39:21,880 Speaker 1: many amazing skill sets that you do not see usually 774 00:39:21,880 --> 00:39:26,640 Speaker 1: in your traditional civilian ap applicant for a job. They have, 775 00:39:26,960 --> 00:39:31,480 Speaker 1: you know, leadership skills, managerial skills, project management skills, but 776 00:39:31,680 --> 00:39:35,200 Speaker 1: maybe not the subject matter expertise that those companies need. 777 00:39:35,520 --> 00:39:37,520 Speaker 1: And that's why we've been doing a trying to do 778 00:39:37,560 --> 00:39:40,840 Speaker 1: a really good job of educating employers on here's what 779 00:39:40,920 --> 00:39:43,200 Speaker 1: you need to be looking for. Just have the training 780 00:39:43,200 --> 00:39:46,360 Speaker 1: programs for these people, uh in those areas of subject 781 00:39:46,360 --> 00:39:48,520 Speaker 1: matter expertise. But the problem is not all companies have 782 00:39:48,600 --> 00:39:51,160 Speaker 1: the resources to do that invest in all those very 783 00:39:51,200 --> 00:39:54,080 Speaker 1: specific training and development programs, whether it be personal or 784 00:39:54,080 --> 00:39:57,080 Speaker 1: professional development. So the companies that have those resources are 785 00:39:57,080 --> 00:39:58,480 Speaker 1: going to be some of the larger ones, some of 786 00:39:58,480 --> 00:40:01,160 Speaker 1: the ones that really focus on culture integration, like you 787 00:40:01,200 --> 00:40:04,240 Speaker 1: know the Googles and Amazons and Zappos, Netflix in the World, 788 00:40:05,200 --> 00:40:08,040 Speaker 1: Chase Banks. Yeah, you know, the larger ones that are 789 00:40:08,040 --> 00:40:09,840 Speaker 1: going to have those programs. There's a lot of healthcare 790 00:40:09,840 --> 00:40:12,400 Speaker 1: companies out there that actively recruit veterans and have these 791 00:40:12,440 --> 00:40:16,000 Speaker 1: amazing programs for them. Care Fusion is one of them, um, 792 00:40:16,040 --> 00:40:19,080 Speaker 1: and that I've seen their global healthcare company, but they're 793 00:40:19,080 --> 00:40:20,879 Speaker 1: based in San Diego and I've done some work with them. 794 00:40:20,920 --> 00:40:24,880 Speaker 1: But companies like Doubt that actively invest in those things, Um, 795 00:40:24,920 --> 00:40:26,800 Speaker 1: it's much more likely that our veterans are going to 796 00:40:26,880 --> 00:40:29,520 Speaker 1: be happier in those organizations because those companies are investing 797 00:40:29,600 --> 00:40:32,200 Speaker 1: time and resources and making sure those people thrive in 798 00:40:32,239 --> 00:40:34,680 Speaker 1: their companies. We have a ton of questions coming in. 799 00:40:34,719 --> 00:40:37,160 Speaker 1: We're definitely not going to get to all of them. Uh, 800 00:40:37,200 --> 00:40:39,319 Speaker 1: this might be a good one for both of you guys, though. 801 00:40:39,360 --> 00:40:43,240 Speaker 1: Alan Gibson asks on Facebook Live, when are you guys 802 00:40:43,239 --> 00:40:46,400 Speaker 1: doing when when you guys are doing a covert insertion 803 00:40:46,520 --> 00:40:48,200 Speaker 1: or an O t V, what do you do with 804 00:40:48,280 --> 00:40:52,080 Speaker 1: the STV? Uh? If that is your transportation, or what 805 00:40:52,120 --> 00:40:54,960 Speaker 1: do you do with your closed circuit rigs? If that's 806 00:40:55,000 --> 00:40:58,360 Speaker 1: how you swam in from a submarine real world or training? 807 00:40:58,600 --> 00:41:03,000 Speaker 1: Interesting question. Uh, I'll give a couple examples. Let's say 808 00:41:03,000 --> 00:41:05,759 Speaker 1: you're doing you're coming in, you know, on your drag 809 00:41:05,840 --> 00:41:09,319 Speaker 1: or rebreather or whatever apparatus you're using. Let's say you're 810 00:41:09,360 --> 00:41:12,000 Speaker 1: doing a ship attack. What we would traditionally do is, 811 00:41:12,120 --> 00:41:14,640 Speaker 1: you know, come up underneath the ship and use magnets 812 00:41:14,800 --> 00:41:17,640 Speaker 1: to secure our rigs to the bottom of the hull, 813 00:41:18,040 --> 00:41:20,080 Speaker 1: and then you take one last breath and everybody has 814 00:41:20,120 --> 00:41:21,480 Speaker 1: sins at the same time to do a hook and 815 00:41:21,480 --> 00:41:23,720 Speaker 1: climb onto the ship. If you're coming over the beach, 816 00:41:23,880 --> 00:41:26,000 Speaker 1: you're traditionally gonna bring all your gear up and and 817 00:41:26,280 --> 00:41:28,279 Speaker 1: throw all that stuff in dry bags and neither hump 818 00:41:28,360 --> 00:41:30,960 Speaker 1: it or stash it and hopefully pick it up on 819 00:41:31,000 --> 00:41:35,560 Speaker 1: the way up, depending on how things go. All right, good, 820 00:41:35,600 --> 00:41:38,560 Speaker 1: good answer? Um, did you know I couldn't even begin 821 00:41:38,600 --> 00:41:42,239 Speaker 1: to talk to you about rebreathers or shipboard operations or 822 00:41:42,280 --> 00:41:45,400 Speaker 1: any of that kind of stuff. Um, Gabriel Watson is 823 00:41:45,440 --> 00:41:48,920 Speaker 1: watching on YouTube and asks SF culture is born of 824 00:41:49,000 --> 00:41:52,640 Speaker 1: forty plus recent years of constant reflection, often painful in 825 00:41:52,680 --> 00:41:55,279 Speaker 1: the face of loss. Do you believe in a corporation 826 00:41:55,320 --> 00:41:57,879 Speaker 1: without that? Do you believe a corporation without this can 827 00:41:57,880 --> 00:42:02,480 Speaker 1: truly grasp this if you look at like the desert 828 00:42:02,520 --> 00:42:07,120 Speaker 1: ones and the Gothic serpents and these these like painful 829 00:42:07,160 --> 00:42:11,000 Speaker 1: experiences that Special Operations has had that we've had to 830 00:42:11,040 --> 00:42:14,759 Speaker 1: like look at ourselves and figure out how to improve. Yeah, No, 831 00:42:14,920 --> 00:42:17,359 Speaker 1: I think that these are these are things that are 832 00:42:17,360 --> 00:42:20,759 Speaker 1: hard to obviously translate in a corporate environment because whether 833 00:42:20,800 --> 00:42:23,840 Speaker 1: it's Special Forces or the naval special warfare community or 834 00:42:23,840 --> 00:42:27,600 Speaker 1: special operations in general. Again, you're talking about decades of 835 00:42:27,960 --> 00:42:32,360 Speaker 1: brutal training, worst combat situations, Um, that that have forged 836 00:42:32,400 --> 00:42:34,799 Speaker 1: that culture, for better or worse. And we've tried to 837 00:42:34,800 --> 00:42:37,520 Speaker 1: make that those that culture in that environment by design 838 00:42:37,560 --> 00:42:40,239 Speaker 1: and aligned with our strategic vision. But um, but it's 839 00:42:40,280 --> 00:42:44,120 Speaker 1: not perfect. And companies that want to really emulate those 840 00:42:44,120 --> 00:42:46,600 Speaker 1: types of things really have to invest heavily and focus 841 00:42:46,600 --> 00:42:51,719 Speaker 1: heavily on the managerial prioritization of culture and employee engagement 842 00:42:51,800 --> 00:42:54,640 Speaker 1: and UH and and values and integrate that into every 843 00:42:54,680 --> 00:42:56,759 Speaker 1: single thing they do and talk about it all the time. 844 00:42:56,800 --> 00:42:59,759 Speaker 1: Otherwise it really doesn't become totally ingrained, and therefore people 845 00:42:59,800 --> 00:43:03,000 Speaker 1: won't really totally believe in it. I'm gonna take this 846 00:43:03,040 --> 00:43:05,120 Speaker 1: one from Twitch because this is an interesting one and 847 00:43:05,520 --> 00:43:07,640 Speaker 1: something you've talked about before in the show, Jack, or 848 00:43:07,640 --> 00:43:11,680 Speaker 1: at least I've interviewed these people. UM free on if 849 00:43:11,680 --> 00:43:14,400 Speaker 1: I'm saying that right on? Twitch asked do the seal 850 00:43:14,480 --> 00:43:18,520 Speaker 1: teams or other SFU or other s F I don't 851 00:43:18,520 --> 00:43:21,960 Speaker 1: know what that word is, but things from UH basically, 852 00:43:22,000 --> 00:43:24,480 Speaker 1: do you guys get anything from people that were in 853 00:43:24,520 --> 00:43:28,279 Speaker 1: the Rhodesian Bush War and that type of stuff. We 854 00:43:28,360 --> 00:43:31,440 Speaker 1: had Tim Back's on the show once, who is a 855 00:43:31,480 --> 00:43:34,960 Speaker 1: Slute Scout officer, and I know he is doing talks 856 00:43:35,040 --> 00:43:37,799 Speaker 1: up at like UM the Special Warfare Center at Fort 857 00:43:37,840 --> 00:43:41,000 Speaker 1: Bragg and some other places. So I think some I 858 00:43:41,040 --> 00:43:43,839 Speaker 1: hope some of those lessons are starting to transition over 859 00:43:43,960 --> 00:43:48,640 Speaker 1: because those guys had a wealth of experience with counterinsurgency. Interesting, 860 00:43:49,120 --> 00:43:50,880 Speaker 1: all right, Well, I wanted to get into some of 861 00:43:50,920 --> 00:43:53,640 Speaker 1: those listener questions. UM. I'll see if there's any others 862 00:43:53,719 --> 00:43:56,799 Speaker 1: coming up? Um, anything else you wanted to get into here, 863 00:43:57,000 --> 00:43:58,400 Speaker 1: Not that I can think of off the top of 864 00:43:58,440 --> 00:44:00,680 Speaker 1: my head. Um, you know, just remember the book comes 865 00:44:00,719 --> 00:44:05,680 Speaker 1: out next week. What's the actual release date, February February. Yeah, 866 00:44:05,680 --> 00:44:08,440 Speaker 1: I'm excited. I didn't want to mention too that large portion, 867 00:44:08,640 --> 00:44:11,240 Speaker 1: a large portion of the proceeds support the Seal Family Foundation, 868 00:44:11,320 --> 00:44:13,520 Speaker 1: So there's kind of a giving back element to it too. 869 00:44:13,520 --> 00:44:16,720 Speaker 1: So it's a hopefully a great book and also supporting 870 00:44:16,719 --> 00:44:19,279 Speaker 1: a worthy cause. That's great. Yeah, I'd actually never heard 871 00:44:19,320 --> 00:44:21,720 Speaker 1: of the Seal Family Foundation. What kind of a boutique 872 00:44:21,800 --> 00:44:24,279 Speaker 1: version of the Navy Seal Foundation, Right, I've heard of 873 00:44:24,280 --> 00:44:28,040 Speaker 1: them before. Yeah, similar mission, just focused on the family 874 00:44:28,080 --> 00:44:31,160 Speaker 1: specific focused on the family's family resiliency and all the 875 00:44:31,160 --> 00:44:33,880 Speaker 1: programs we have that support that for both the families, 876 00:44:33,880 --> 00:44:36,880 Speaker 1: the operators and their and their children. Great. Yeah, awesome, 877 00:44:36,960 --> 00:44:38,600 Speaker 1: And you're doing a bunch of other stuff while you're 878 00:44:38,600 --> 00:44:41,480 Speaker 1: here in New York, right, Yes, Gonna do Fox Business 879 00:44:41,640 --> 00:44:44,680 Speaker 1: later today at four o'clock for the After the Bell Show, 880 00:44:45,120 --> 00:44:47,359 Speaker 1: and then going to be on Home and Family. Home 881 00:44:47,400 --> 00:44:49,680 Speaker 1: and Family. It's a it's a national syndicated show, but 882 00:44:49,719 --> 00:44:51,640 Speaker 1: it's a filmed in l A doing that on Friday, 883 00:44:51,680 --> 00:44:53,840 Speaker 1: so very cool. The Morning Show, I'm not sure what 884 00:44:53,880 --> 00:44:55,800 Speaker 1: we're going to talk about, like that's that's that's a 885 00:44:56,200 --> 00:44:59,080 Speaker 1: live television in general, they'll change it on you, like 886 00:44:59,320 --> 00:45:01,440 Speaker 1: thirty seconds before you go on area like what I 887 00:45:01,440 --> 00:45:03,480 Speaker 1: gotta say? What what? Yeah, I'm gonna do a lot 888 00:45:03,520 --> 00:45:05,440 Speaker 1: of googling from my phone if you before we go on. 889 00:45:05,560 --> 00:45:08,160 Speaker 1: I mean, I feel like the news right now. Unfortunately 890 00:45:08,280 --> 00:45:10,680 Speaker 1: it's it's seven a lot of a lot of the 891 00:45:10,680 --> 00:45:14,040 Speaker 1: school shooting stuff. So that's it's hard to even if 892 00:45:14,080 --> 00:45:17,040 Speaker 1: I had to guess based on, you know, our background, 893 00:45:17,040 --> 00:45:18,680 Speaker 1: if if they were going to ask about something having 894 00:45:18,719 --> 00:45:19,840 Speaker 1: to do with the current of it, it it would be 895 00:45:19,840 --> 00:45:23,680 Speaker 1: something about gun laws. Yeah, it's hard to even transition 896 00:45:23,760 --> 00:45:26,960 Speaker 1: though on the news from like that subject to something 897 00:45:27,280 --> 00:45:30,360 Speaker 1: totally the different business world and they're asking about gun control. 898 00:45:30,440 --> 00:45:32,640 Speaker 1: And I would feel bad if I tried to pitch 899 00:45:32,680 --> 00:45:36,239 Speaker 1: my book. Well, you know what they like to have 900 00:45:36,360 --> 00:45:38,080 Speaker 1: us on there, and I hate I hate this too 901 00:45:38,120 --> 00:45:39,920 Speaker 1: is they want they want you to give like tips, 902 00:45:40,719 --> 00:45:47,000 Speaker 1: tips on how you cannot die. Come on really man, Yeah, 903 00:45:47,160 --> 00:45:50,320 Speaker 1: but once again check it out and also follow Brent 904 00:45:50,440 --> 00:45:53,680 Speaker 1: on Twitter and Instagram. On Twitter at Brent Gleason, on 905 00:45:53,840 --> 00:45:58,760 Speaker 1: Instagram at Brent Underscore Gleason. Um, check out your columns 906 00:45:58,760 --> 00:46:01,279 Speaker 1: on Forbes and INC. Is well, any any stuff to 907 00:46:01,320 --> 00:46:04,080 Speaker 1: look forward to on there? I have a weekly call 908 00:46:04,160 --> 00:46:05,880 Speaker 1: him on both. A lot of it's about, you know, 909 00:46:05,880 --> 00:46:09,480 Speaker 1: business leadership and change and transformation and culture and uh, 910 00:46:09,640 --> 00:46:12,000 Speaker 1: but anything you're working on in particular that people should 911 00:46:12,040 --> 00:46:13,960 Speaker 1: be excited for. I'm working on a piece that will 912 00:46:13,960 --> 00:46:15,920 Speaker 1: align closely with the book, as a lot of it 913 00:46:15,960 --> 00:46:17,959 Speaker 1: does for next week. And on the INC. They're gonna 914 00:46:18,000 --> 00:46:20,760 Speaker 1: give it some homepage exposure and things like the sweet Yeah, 915 00:46:20,960 --> 00:46:23,520 Speaker 1: very cool. Well, congratulations on the book. Thank you guys. 916 00:46:23,719 --> 00:46:26,640 Speaker 1: It's a huge deal get your first hard cover out. 917 00:46:26,760 --> 00:46:31,440 Speaker 1: Yeah scary. Yeah. And and thanks for coming in studio, 918 00:46:32,200 --> 00:46:34,279 Speaker 1: you know. And it's definitely always a different feel when 919 00:46:34,280 --> 00:46:36,239 Speaker 1: you get to like meet people in studio and shake 920 00:46:36,320 --> 00:46:38,360 Speaker 1: hands than just doing it on Skype, which you know, 921 00:46:38,400 --> 00:46:40,359 Speaker 1: we gladly would do it on Skype again if something 922 00:46:40,400 --> 00:46:43,120 Speaker 1: comes up that you can speak on trying to get 923 00:46:43,120 --> 00:46:46,120 Speaker 1: it in the shot there we go. Um, yeah, we 924 00:46:46,400 --> 00:46:48,000 Speaker 1: love doing on Skype, but I mean it's it's just 925 00:46:48,040 --> 00:46:50,399 Speaker 1: great meeting all of you guys and having you here. 926 00:46:50,760 --> 00:46:52,880 Speaker 1: Thank you and appreciate it. If you guys ever come 927 00:46:52,880 --> 00:46:54,560 Speaker 1: back into the city, let us know over here all 928 00:46:54,560 --> 00:46:56,719 Speaker 1: the time, all right, We'll be happy to hook it up. Now. 929 00:46:56,719 --> 00:46:59,200 Speaker 1: I know Jack is gonna go try to find his daughter, 930 00:46:59,239 --> 00:47:03,600 Speaker 1: who's patiently away. She's playing with my little pony and 931 00:47:03,640 --> 00:47:06,479 Speaker 1: eating pizza over there, so I've been kind of keeping 932 00:47:06,520 --> 00:47:09,799 Speaker 1: an eye on her, like but yeah, she's also keeping 933 00:47:09,800 --> 00:47:13,200 Speaker 1: an eye on her right making sure everything is all right. 934 00:47:13,360 --> 00:47:14,960 Speaker 1: I would I would like to be eating pizza and 935 00:47:15,000 --> 00:47:17,440 Speaker 1: playing with my little pony right now. Sounds every afternoon 936 00:47:17,520 --> 00:47:19,200 Speaker 1: we can we can go wrestle him away from her. 937 00:47:19,280 --> 00:47:21,560 Speaker 1: Right now, I don't know how well that would go. 938 00:47:21,640 --> 00:47:23,880 Speaker 1: I'm not gonna lie. She's a lot more well behaved 939 00:47:24,000 --> 00:47:26,040 Speaker 1: than the guys who came in for the Big Mountain 940 00:47:26,080 --> 00:47:28,840 Speaker 1: Heroes documentary, which was you know, as you could imagine 941 00:47:28,880 --> 00:47:32,480 Speaker 1: Leo Jenkins babies. Well, they're just out there drinking at 942 00:47:32,520 --> 00:47:35,560 Speaker 1: like eleven am and at some point, like people down 943 00:47:35,600 --> 00:47:37,799 Speaker 1: the hall or like guys, this is a shared workspace. 944 00:47:37,840 --> 00:47:40,720 Speaker 1: You can't be so loud here. And yeah, Nick bets, 945 00:47:40,760 --> 00:47:42,319 Speaker 1: I remember I got a video of him on the 946 00:47:42,320 --> 00:47:44,120 Speaker 1: Instagram but he was like, yeah, we're getting kicked out 947 00:47:44,120 --> 00:47:46,960 Speaker 1: of here a little too rowdy. But I mean they're 948 00:47:46,960 --> 00:47:48,600 Speaker 1: coming to New York City, you know for a big 949 00:47:48,640 --> 00:47:51,399 Speaker 1: movie familiar, So right now there it's gonna happen. Last 950 00:47:51,440 --> 00:47:53,719 Speaker 1: time I brought it my daughter and she actually fell 951 00:47:53,760 --> 00:47:56,799 Speaker 1: asleep on my coat. I felt kind of bad about that. 952 00:47:59,000 --> 00:48:01,080 Speaker 1: She can nap anywhere. It's a good that's a good talent. 953 00:48:01,400 --> 00:48:04,840 Speaker 1: Yes it is. Now now that I'm I'm thirties four, 954 00:48:04,920 --> 00:48:08,279 Speaker 1: I can do that too, fall asleep anywhere. Nice. Well, 955 00:48:08,320 --> 00:48:10,759 Speaker 1: thanks for checking this out, guys, as always share it 956 00:48:10,880 --> 00:48:13,880 Speaker 1: on you know, Facebook, the of the live stream on YouTube, 957 00:48:13,920 --> 00:48:17,920 Speaker 1: and then we post up the podcast tomorrow. But if 958 00:48:17,920 --> 00:48:20,600 Speaker 1: you're listening, you hear it now. Um, and we love 959 00:48:20,600 --> 00:48:24,160 Speaker 1: getting the word out once again at Brent Gleason on Twitter, 960 00:48:24,360 --> 00:48:30,879 Speaker 1: at Brent Underscore Bleaz Bleason at Brent Underscore Gleason on Instagram. 961 00:48:31,920 --> 00:48:36,160 Speaker 1: Thanks again, dude, thanks so much. Hope that you guys 962 00:48:36,200 --> 00:48:40,640 Speaker 1: enjoyed that episode with Brent Gleason. Uh, honor having him 963 00:48:40,640 --> 00:48:43,080 Speaker 1: in studio, but even more important than that, and I 964 00:48:43,280 --> 00:48:48,040 Speaker 1: I'm sure Brent would agree. I gotta mention this Jim Downing, 965 00:48:48,200 --> 00:48:51,320 Speaker 1: the author of the other side of infamy. Um. You 966 00:48:51,400 --> 00:48:54,480 Speaker 1: heard him on episode two six. At the time he 967 00:48:54,640 --> 00:49:00,360 Speaker 1: was the second oldest Pearl Harbor survivor. Um, he's passed away. 968 00:49:00,400 --> 00:49:03,040 Speaker 1: I actually caught it on the internet and saw there 969 00:49:03,080 --> 00:49:05,879 Speaker 1: were articles going around, and we wrote something as well 970 00:49:05,920 --> 00:49:09,640 Speaker 1: on software dot com to honors memory. But what a 971 00:49:09,680 --> 00:49:14,520 Speaker 1: great guy. If you want to relive that, checkout episode two. UM. 972 00:49:14,560 --> 00:49:17,160 Speaker 1: You know, I really never try to pass up on 973 00:49:17,239 --> 00:49:20,799 Speaker 1: an opportunity to meet these guys, Pearl Harbor survivors, World 974 00:49:20,800 --> 00:49:25,200 Speaker 1: War two survivors, UM, those who survived the Holocaust, because 975 00:49:26,040 --> 00:49:29,240 Speaker 1: once they're gone, it's cliche to say, but they're gone, 976 00:49:29,680 --> 00:49:31,840 Speaker 1: you know, and we're the last generation that gets to 977 00:49:31,840 --> 00:49:34,120 Speaker 1: meet these people. So, especially if you have young kids, 978 00:49:34,560 --> 00:49:37,840 Speaker 1: it's important that they know their history and yet to 979 00:49:37,840 --> 00:49:41,440 Speaker 1: meet these people given the opportunity. And I've met um, 980 00:49:41,480 --> 00:49:45,480 Speaker 1: you know, probably around a dozen or so Holocaust survivors 981 00:49:45,480 --> 00:49:49,120 Speaker 1: and World War two survivors War War two veterans, I 982 00:49:49,120 --> 00:49:52,279 Speaker 1: should say probably more. Actually, come to think of it, 983 00:49:52,280 --> 00:49:55,359 Speaker 1: it's a pretty decent amount. But uh, there's not many 984 00:49:55,400 --> 00:49:58,640 Speaker 1: of them left. So if you get the opportunity to 985 00:49:59,200 --> 00:50:01,840 Speaker 1: see some of these speak in person, because although some 986 00:50:02,000 --> 00:50:05,399 Speaker 1: of them are just finding their own business at their 987 00:50:05,400 --> 00:50:08,640 Speaker 1: home and making the most of their family life. There 988 00:50:08,680 --> 00:50:10,520 Speaker 1: are some of them, there's many of them on a 989 00:50:10,560 --> 00:50:14,279 Speaker 1: mission to get their story out there and tell as 990 00:50:14,280 --> 00:50:16,720 Speaker 1: many people as they can before they leave this earth. 991 00:50:16,760 --> 00:50:20,479 Speaker 1: And Jim Downing was one of them. So we salute you, sir. Uh. 992 00:50:20,520 --> 00:50:24,120 Speaker 1: You'll be very much missed, but it was an honor 993 00:50:24,280 --> 00:50:26,880 Speaker 1: to speak with you, uh speaking on behalf of myself 994 00:50:26,920 --> 00:50:29,160 Speaker 1: as well as Brandon Webb who did that interview with me. 995 00:50:29,760 --> 00:50:33,480 Speaker 1: UM wrapping things up here as a reminder for all 996 00:50:33,520 --> 00:50:36,200 Speaker 1: of those who are listening, for a limited time, you 997 00:50:36,239 --> 00:50:40,200 Speaker 1: can receive a fifty percent discounted membership to soft Rep TV, 998 00:50:40,760 --> 00:50:45,560 Speaker 1: our channel that offers the most exclusive shows, documentaries and 999 00:50:45,680 --> 00:50:50,360 Speaker 1: interviews covering the most exciting military content today. The latest 1000 00:50:50,400 --> 00:50:53,480 Speaker 1: thing on there is Inside the Team Room Snipers. You'll 1001 00:50:53,520 --> 00:50:57,080 Speaker 1: love that, Um, and of course, our premier show, Training 1002 00:50:57,120 --> 00:51:01,799 Speaker 1: Cell follows former Special Operations Forces as they participate in 1003 00:51:01,840 --> 00:51:05,560 Speaker 1: the most advanced training in the country, everything from shooting schools, 1004 00:51:05,600 --> 00:51:10,920 Speaker 1: defensive driving, jungle and winter warfare, climbing and much more. Again, 1005 00:51:11,160 --> 00:51:14,879 Speaker 1: you can watch this content by subscribing to softwarep TV. 1006 00:51:15,160 --> 00:51:18,279 Speaker 1: That's a softwarep TV dot us and I don't know 1007 00:51:18,320 --> 00:51:20,560 Speaker 1: how much longer we're gonna have this offer, but currently 1008 00:51:20,600 --> 00:51:22,759 Speaker 1: we do have a limited time offer that we've had 1009 00:51:23,280 --> 00:51:25,440 Speaker 1: UM for a while now, but I don't know what 1010 00:51:25,520 --> 00:51:29,760 Speaker 1: it expires. Fifty off your membership. That's so that's only 1011 00:51:29,840 --> 00:51:33,120 Speaker 1: four month. You're gonna want to do that. Soft Rep 1012 00:51:33,160 --> 00:51:37,640 Speaker 1: TV dot us and if you haven't gotten a chance 1013 00:51:37,680 --> 00:51:40,360 Speaker 1: to check out the soft Rep Crate Club, you're definitely 1014 00:51:40,400 --> 00:51:43,640 Speaker 1: gonna want to do that asap. It's a subscription to 1015 00:51:43,680 --> 00:51:48,360 Speaker 1: get a box of badass tactical and survival gear delivered 1016 00:51:48,360 --> 00:51:51,040 Speaker 1: to your door every month. Here's the kicker, all of 1017 00:51:51,080 --> 00:51:54,480 Speaker 1: that gear. It's hand picked and tested by former special 1018 00:51:54,480 --> 00:51:57,080 Speaker 1: ops guys, so you know you're getting quality year that's 1019 00:51:57,080 --> 00:52:00,000 Speaker 1: gonna work when you needed to. UM. We've talked about 1020 00:52:00,160 --> 00:52:04,840 Speaker 1: the cry Precision UM ballistic shield for your backpack, the 1021 00:52:04,960 --> 00:52:08,680 Speaker 1: med kit picked out by Chris Tonto Pronto, so much 1022 00:52:08,680 --> 00:52:10,840 Speaker 1: cool stuff. And you don't just get great gear with 1023 00:52:10,880 --> 00:52:15,080 Speaker 1: your subscription, you're also supporting a veteran owned and run company. 1024 00:52:15,600 --> 00:52:18,799 Speaker 1: Subscribe and start getting your gear. Visit create club dot 1025 00:52:18,880 --> 00:52:21,319 Speaker 1: us and check out all the tears that we have. 1026 00:52:21,480 --> 00:52:23,880 Speaker 1: I mean the premium if you can afford it is 1027 00:52:23,920 --> 00:52:26,840 Speaker 1: the way to go. I've never been disappointed with the 1028 00:52:26,880 --> 00:52:31,480 Speaker 1: premium Create Club and that's Create Club dot us. And 1029 00:52:31,520 --> 00:52:33,640 Speaker 1: you know what, before I get out of here, I 1030 00:52:33,680 --> 00:52:36,000 Speaker 1: got a bunch of package. I'm usually I usually get 1031 00:52:36,040 --> 00:52:38,160 Speaker 1: a bunch of books sent to the office, um of 1032 00:52:38,280 --> 00:52:40,200 Speaker 1: just people who want to come on the show, people 1033 00:52:40,200 --> 00:52:42,440 Speaker 1: who are coming on the show. I'm looking at the 1034 00:52:42,440 --> 00:52:45,360 Speaker 1: corner of this office and it's just fucking stacked with 1035 00:52:45,480 --> 00:52:49,200 Speaker 1: bucks and saying um. But I got a bigger package 1036 00:52:49,320 --> 00:52:51,360 Speaker 1: before I recorded this, and I was like, Hm, what 1037 00:52:51,480 --> 00:52:54,560 Speaker 1: is this? And it was our friend Matthew from shop 1038 00:52:54,719 --> 00:52:58,000 Speaker 1: b fan dot com sent us a lot of cool gear, 1039 00:52:58,239 --> 00:53:02,759 Speaker 1: some patches, tactical path is uh T shirt stickers and 1040 00:53:02,800 --> 00:53:06,560 Speaker 1: it's checking out the website if you're a firearms person. UM, 1041 00:53:06,600 --> 00:53:10,160 Speaker 1: definitely worth checking out shoppfm dot com. Uh. You know, 1042 00:53:10,239 --> 00:53:13,000 Speaker 1: we have so many great guests coming up this month. 1043 00:53:13,040 --> 00:53:15,279 Speaker 1: You're gonna be really excited coming up in March. I 1044 00:53:15,320 --> 00:53:17,200 Speaker 1: should say that the rest of this month and then March, 1045 00:53:17,960 --> 00:53:20,479 Speaker 1: a lot of people. UM, I'm not gonna give it away, 1046 00:53:20,480 --> 00:53:24,040 Speaker 1: but like that have been really requested for a long 1047 00:53:24,040 --> 00:53:26,080 Speaker 1: long time. Now that we were able to make some 1048 00:53:26,160 --> 00:53:29,800 Speaker 1: contact with um that will actually be coming on in March. 1049 00:53:30,800 --> 00:53:33,440 Speaker 1: One guy in particular is like definitely one of the 1050 00:53:33,440 --> 00:53:37,200 Speaker 1: most requested guests, so I don't want to say anything 1051 00:53:37,280 --> 00:53:40,439 Speaker 1: until it happens. You never know, things fall fall through, 1052 00:53:40,560 --> 00:53:44,440 Speaker 1: but be on the lookout for that as always. You 1053 00:53:44,480 --> 00:53:47,080 Speaker 1: guys know this, but we put up shows every Wednesday, 1054 00:53:47,120 --> 00:53:52,880 Speaker 1: every Friday and uh enjoy. Have a great week everyone 1055 00:53:53,880 --> 00:53:57,160 Speaker 1: and check out soft rerep dot com is always for 1056 00:53:57,200 --> 00:54:01,520 Speaker 1: all the latest and we appreciate all pepra you've been 1057 00:54:01,600 --> 00:54:06,000 Speaker 1: listening to soft Rep Radio. New episodes up every Wednesday 1058 00:54:06,000 --> 00:54:09,000 Speaker 1: and Friday for all of the great content from our 1059 00:54:09,120 --> 00:54:12,560 Speaker 1: veteran journalists. Join us and become a team room member 1060 00:54:12,600 --> 00:54:16,080 Speaker 1: today at soft rep dot com. Follow the show on 1061 00:54:16,160 --> 00:54:20,319 Speaker 1: Instagram and Twitter at soft rep Radio, and be sure 1062 00:54:20,360 --> 00:54:24,040 Speaker 1: to also check out the Power of Thought podcast hosted 1063 00:54:24,280 --> 00:54:29,640 Speaker 1: by Hurricane Group CEO and Navy Seal Sniper instructor Brandon Webb.