WEBVTT - The CES Experience 0:00:00.280 --> 0:00:02.920 Brought to you by the reinvented two thousand twelve Camray. 0:00:03.160 --> 0:00:08.880 It's ready. Are you get in touch with technology? With 0:00:09.000 --> 0:00:18.040 tech Stuff from how Stuff Stop Coming. Hello, everyone, Welcome 0:00:18.120 --> 0:00:20.319 to tech Stuff. My name is Chris Poulette and I 0:00:20.320 --> 0:00:23.120 am an editor at how Stuff works dot com. Sitting 0:00:23.160 --> 0:00:26.320 across from me, At least for now, he's still upright, 0:00:27.200 --> 0:00:29.560 is uh? Someone who likes to talk about this is 0:00:29.760 --> 0:00:34.080 favorite time of year. Senior writer Jonathan Strickland, you will 0:00:34.120 --> 0:00:37.320 rejoice to hear that no disaster has accompanied the commencement 0:00:37.360 --> 0:00:40.360 of an enterprise which you have regarded with such evil forebodings. 0:00:42.240 --> 0:00:46.120 The reason I am picking on Jonathan today UM is 0:00:46.159 --> 0:00:49.280 because today we're going to talk about UM, the event 0:00:49.400 --> 0:00:52.599 formally known as the Consumer Electronics Show, but I think 0:00:52.640 --> 0:00:55.480 it's it bears throwing that name in there for people 0:00:55.480 --> 0:00:59.000 who aren't as familiar with the acronym which the organization 0:00:59.040 --> 0:01:01.000 behind it wants us to us when we talk about 0:01:01.000 --> 0:01:05.240 it CES. Yeah, and uh, And when this episode goes 0:01:05.440 --> 0:01:09.600 live will be while I'm in Las Vegas at the 0:01:09.680 --> 0:01:12.080 two thousand and twelve c e S. We're recording this 0:01:12.120 --> 0:01:15.720 in December, but by the time this goes live, I 0:01:15.720 --> 0:01:18.400 should be if I if I've counted my calendar correctly, 0:01:19.040 --> 0:01:21.600 I should be in Vegas as you're listening to this 0:01:21.680 --> 0:01:24.360 if you downloaded it the day it came out, right, 0:01:24.640 --> 0:01:27.400 So if you're listening to this right now and it's 0:01:27.440 --> 0:01:31.600 it's the second week of January, just remember Jonathan is 0:01:31.640 --> 0:01:35.040 in Las Vegas and is exhausted and crying. Yes, and 0:01:35.080 --> 0:01:39.319 I'm not right, although he may be still crying because 0:01:39.480 --> 0:01:42.520 Chris does do that. But let's let's talk about Let's 0:01:42.560 --> 0:01:46.240 talk about the the show, it's background, and then I 0:01:46.280 --> 0:01:49.040 think we'll we'll concentrate on that in the first half 0:01:49.040 --> 0:01:51.400 of our episode and the second half. This is one 0:01:51.440 --> 0:01:54.160 episode of just the first section of our episode. The 0:01:54.160 --> 0:01:57.280 second section of our episode, we'll talk about what the 0:01:57.320 --> 0:02:00.760 experience is like being at CES. But us both both 0:02:00.760 --> 0:02:03.880 of us have been, Yes, the fact that we we 0:02:03.880 --> 0:02:06.200 were both there at the most heavily attended c E 0:02:06.400 --> 0:02:10.800 s ever. Yeah. Yeah, the the show, um, may you 0:02:10.840 --> 0:02:12.560 may actually be familiar with it? Yeah, there are, there 0:02:12.560 --> 0:02:16.120 are a lot of people. Um, the consumer the organization 0:02:16.160 --> 0:02:20.639 behind c E s UM basically is right in thinking 0:02:20.639 --> 0:02:22.760 that a lot more people know about this show than 0:02:22.919 --> 0:02:26.560 than they used to. Yeah, it's the Consumer Electronics Association 0:02:26.639 --> 0:02:28.920 that puts on the show, and that that's an organization 0:02:28.960 --> 0:02:31.840 of around two thousand companies that are in the consumer 0:02:31.880 --> 0:02:36.160 electronics industry. And these companies have formed this organization for 0:02:36.240 --> 0:02:39.840 many reasons. Part of it is the organization conducts a 0:02:39.840 --> 0:02:41.840 lot of market research to kind of find out what 0:02:41.880 --> 0:02:44.360 consumers are interested in, what the trends are going to be, 0:02:44.600 --> 0:02:46.480 so that companies can kind of get a jump on 0:02:46.600 --> 0:02:50.040 things and start developing products that are going to really 0:02:50.040 --> 0:02:52.800 appeal to people. You know that it's always a challenge 0:02:52.800 --> 0:02:54.960 figuring out what people are going to be interested in 0:02:55.240 --> 0:02:57.880 and and developing that because you know, most of these 0:02:57.880 --> 0:03:00.639 products have development cycles at last a couple of years, 0:03:01.200 --> 0:03:04.320 so to Yeah, so to be able to identify what 0:03:04.560 --> 0:03:07.160 a trend is going to be not tomorrow, but two 0:03:07.240 --> 0:03:10.399 years from tomorrow is a huge challenge. So that's part 0:03:10.400 --> 0:03:12.920 of what the c e A does. They also have 0:03:13.160 --> 0:03:16.000 networking opportunities. UM I mean, obviously you've got a lot 0:03:16.040 --> 0:03:20.160 of these really important folks in various major companies and 0:03:20.280 --> 0:03:22.880 they all tend to know each other through organizations like 0:03:22.880 --> 0:03:26.040 the c e A and UH. It's also about education 0:03:26.240 --> 0:03:30.000 around things like legislation and regulation. There's a lot of 0:03:30.000 --> 0:03:33.200 these industries do have legislation and regulations surrounding them, so 0:03:33.480 --> 0:03:35.920 it's important for companies to be aware of that and 0:03:35.960 --> 0:03:40.040 to know what is and isn't cricket before they go 0:03:40.080 --> 0:03:44.640 into developing a product. Well but I but ces is 0:03:44.680 --> 0:03:46.680 they're big, Like, that's the thing everyone knows them for. 0:03:47.080 --> 0:03:50.080 Beau ce S's just it's it's the public face of 0:03:50.120 --> 0:03:53.320 the organization and it's and it's become such a huge event, 0:03:53.840 --> 0:03:59.680 especially from its humble beginnings. Yes, yes, but in in essence, um, 0:03:59.720 --> 0:04:03.360 it's a trade show. UM basically a big open floor 0:04:03.720 --> 0:04:07.280 with booths where companies are showing off their products and 0:04:07.360 --> 0:04:11.320 there are people representatives from the company, not necessarily company employees. 0:04:11.360 --> 0:04:14.680 Sometimes they're they're pr people that they've hired to talk, 0:04:14.920 --> 0:04:17.760 hired guns who come in and they've got fact sheets 0:04:17.800 --> 0:04:20.960 about all the different products that they have all memorized 0:04:21.000 --> 0:04:23.159 and they're happy to spout off. But if you ask 0:04:23.200 --> 0:04:24.960 them anything that's not in the fact sheet, then they 0:04:25.040 --> 0:04:28.719 give you an email. Here, take my card. Um, we'll 0:04:28.720 --> 0:04:31.320 get into into what it's like. It's it's interesting to 0:04:31.400 --> 0:04:35.560 note um that this you know, we were in a 0:04:35.600 --> 0:04:38.080 gadget hungry world now in the in the two thousands, 0:04:38.080 --> 0:04:41.240 when the twenty one century, uh before that, you know, 0:04:41.400 --> 0:04:43.599 it's like the nineties were kind of like that. To 0:04:43.760 --> 0:04:46.800 the eighties. We had the Walkman, we had the the 0:04:46.960 --> 0:04:49.840 debut of the compact disc player, um, which we'll get 0:04:49.880 --> 0:04:52.839 into in a minute. Um, you know, we we we 0:04:52.880 --> 0:04:57.560 live in an electronics crazy world, but the show goes 0:04:57.600 --> 0:04:59.920 back a little before that to a time when they're 0:05:00.040 --> 0:05:04.760 weren't um, you know, fifty different things plugged into our 0:05:04.800 --> 0:05:08.480 walls in our living room, uh, sucking down juice. They were. 0:05:08.520 --> 0:05:12.719 There were this organization and this event dates back into 0:05:12.760 --> 0:05:15.919 the nineteen sixties. Yeah, nineteen sixty seven in New York City. 0:05:15.960 --> 0:05:18.839 That was the first CES, and back then electronics consisted 0:05:18.880 --> 0:05:21.599 of one radio and a television that didn't work yet 0:05:23.360 --> 0:05:25.800 not true. No, that's that's like that was a complete 0:05:25.839 --> 0:05:28.200 and well, the nineteen sixty seven part was true, but 0:05:28.240 --> 0:05:31.400 the rest was a lie. I did find a flicker 0:05:31.520 --> 0:05:35.920 set of photos from uh from early c e s 0:05:36.040 --> 0:05:40.000 s there was around in nineteen sixty seven. That's amazing 0:05:41.160 --> 0:05:47.159 the photos. However, Um, it's it's interesting, um to see 0:05:47.360 --> 0:05:51.040 people lined up at the registration booth um where you 0:05:51.040 --> 0:05:53.880 can killt them wearing you wearing suits and ties. Yes, 0:05:54.240 --> 0:05:56.200 you know, because hey, you know they were members of 0:05:56.240 --> 0:05:58.320 the press and it was a trade show, you know, 0:05:58.360 --> 0:06:00.280 and it was a trade show, so you addressed up, 0:06:00.400 --> 0:06:05.000 yeah it was. And none of them were platify right right, 0:06:06.040 --> 0:06:09.240 Oh there you are, Perry. Uh. The so that that 0:06:09.320 --> 0:06:12.840 first show, there were two hundred exhibitors at that first show, 0:06:12.880 --> 0:06:17.200 and there were seventeen dollars and five hundred people attending 0:06:17.200 --> 0:06:18.960 this show. And we should also point out that when 0:06:18.960 --> 0:06:23.960 we say people exhibitors, Yeah, if only I could go 0:06:24.040 --> 0:06:26.640 for half a day and I'd be done. Um, seventeen 0:06:27.120 --> 0:06:32.280 hundred attendees and and uh, the attendees were all industry related. 0:06:32.800 --> 0:06:34.839 You know, it's not open to the public. Why why 0:06:34.880 --> 0:06:36.640 why would you want to go? Yes, because I mean 0:06:36.680 --> 0:06:41.560 the idea, I mean I often ask myself that question. 0:06:42.040 --> 0:06:45.200 But now the uh, the yeah, But I mean it's 0:06:45.240 --> 0:06:49.600 their variations on different TV sets, different kinds of radio 0:06:49.680 --> 0:06:52.240 stuff that's interesting. But for the most part, what this 0:06:52.320 --> 0:06:56.080 is for it's it's for the vendors, that the manufacturers 0:06:56.120 --> 0:06:59.960 to show off new products to retailers so that retailers 0:07:00.040 --> 0:07:03.320 will go and order the devices from the manufacturer and 0:07:03.320 --> 0:07:06.359 start selling them through their retail stores. That typical of 0:07:06.360 --> 0:07:08.560 a trade show. That's what the four that's that's the 0:07:08.600 --> 0:07:11.800 main that's the big business that's going on at c 0:07:11.920 --> 0:07:14.400 E S. And then you have the press as well 0:07:14.800 --> 0:07:17.480 that covers C E S. And I think back in 0:07:17.600 --> 0:07:21.360 nineteen sixty seven, there probably weren't any bloggers, but it 0:07:21.400 --> 0:07:24.720 was all journalists, um so. And I'm assuming that a 0:07:24.720 --> 0:07:26.920 lot of them probably wouldn't have been interested in this 0:07:27.000 --> 0:07:30.520 because this isn't as interesting to the reader in nineteen 0:07:30.560 --> 0:07:35.080 sixties seven, uh, the general reader as it would be today. Yeah. There, 0:07:35.440 --> 0:07:38.800 you know, the there did become kind of an interesting 0:07:39.000 --> 0:07:43.040 uh history at CES for new technologies to debut there, 0:07:43.040 --> 0:07:45.160 and we'll talk about those in a little bit. But 0:07:45.520 --> 0:07:47.360 when it first started, it was pretty it was it 0:07:47.440 --> 0:07:50.360 was fairly modest, and it was not the only big 0:07:50.360 --> 0:07:52.120 trade show out there either. I mean some you know, 0:07:52.120 --> 0:07:54.560 it's one of the ones that we hear about consistently today, 0:07:54.600 --> 0:07:56.360 but it's not the only one. It was actually a 0:07:56.440 --> 0:08:00.360 spinoff of another trade show, the Chicago Music Show YEP, 0:08:01.240 --> 0:08:05.520 back in the day. But um uh, and then you know, 0:08:05.600 --> 0:08:07.760 you skip ahead by a valid decade unless you had 0:08:07.800 --> 0:08:09.360 do you had specific things you wanted to talk about. 0:08:09.360 --> 0:08:11.880 In the early history of C e S, no, not necessarily, 0:08:11.960 --> 0:08:15.560 so I was thinking like back in around the c. 0:08:15.720 --> 0:08:18.840 E A decided to try something new and hold actually 0:08:18.920 --> 0:08:23.360 two trade shows per year, the summer right and the 0:08:23.400 --> 0:08:26.160 winter one was always in Vegas, and the summer one 0:08:26.240 --> 0:08:29.320 for the first first couple of decades was in Chicago. 0:08:30.600 --> 0:08:34.160 But then in nine c e A decided to try 0:08:34.160 --> 0:08:38.600 and experiment and move the summer city to different destinations 0:08:39.000 --> 0:08:41.240 and to kind of play that, play with that and 0:08:41.240 --> 0:08:43.240 see how that went. Originally they were going to go 0:08:43.240 --> 0:08:47.360 to Philadelphia in I think, and then the problem was 0:08:47.400 --> 0:08:52.120 it was scheduled directly against uh, the E three UM 0:08:52.120 --> 0:08:55.839 event and E three the Electronic Entertainment Expo is another 0:08:55.920 --> 0:08:58.319 big trade show, UH. And that's so a lot of 0:08:58.440 --> 0:09:01.480 exhibitors were kind of expressed concerned about that because they 0:09:01.520 --> 0:09:04.280 really wanted to be and and retailers too they wanted 0:09:04.280 --> 0:09:05.920 to be at the other trade show as well. They'd 0:09:05.960 --> 0:09:08.040 have to pick between the two. And if if you've 0:09:08.080 --> 0:09:10.200 got one show that has two shows a year and 0:09:10.280 --> 0:09:12.199 one that only has one show a year, well then 0:09:12.200 --> 0:09:14.439 that's easy. You you skip the one that has two. 0:09:14.600 --> 0:09:16.920 You can go to the other show and then you've 0:09:16.920 --> 0:09:19.600 got you you still have another chance to make it 0:09:19.600 --> 0:09:22.800 to the first one. So they tried that a couple 0:09:22.800 --> 0:09:27.280 of times. Uh in they decided, you know, this doesn't 0:09:27.280 --> 0:09:29.160 make any sense. We're just gonna do one show a year. 0:09:29.200 --> 0:09:31.280 It'll be that Winter show and it's gonna be in Vegas. 0:09:31.280 --> 0:09:36.520 And that's how it's been since. So, um, you wanted 0:09:36.520 --> 0:09:38.920 to talk about some of the products, some of the 0:09:39.000 --> 0:09:42.319 technologies that have debuted at c e S. Yeah, we 0:09:42.400 --> 0:09:46.199 actually we actually have several um tech stuff episodes about 0:09:46.280 --> 0:09:50.280 some of the technologies that have that we're first shown 0:09:50.280 --> 0:09:55.520 off to people beyond the manufacturers at c E S. Yeah. Yeah, 0:09:55.600 --> 0:09:58.520 and um this is this is one of those those 0:09:58.559 --> 0:10:01.719 things about the show. Um, well, we were going to 0:10:01.800 --> 0:10:03.320 talk about what it's like to go to the show, 0:10:03.520 --> 0:10:05.280 but if you go to to any of the booths, 0:10:05.280 --> 0:10:10.160 I mean, you're likely to see incremental changes and a product, 0:10:10.760 --> 0:10:13.599 the next version of a technology. Yeah, we've got the 0:10:13.960 --> 0:10:18.080 new camera which has a slightly faster um, you know, 0:10:18.400 --> 0:10:21.120 ability to do burst photography. Well a few years ago 0:10:21.120 --> 0:10:25.160 burst photography was new. Yeah, yeah, so yeah, movement I'd say, 0:10:26.280 --> 0:10:28.959 the stuff you encounter at ce S is just a 0:10:29.640 --> 0:10:33.320 slight evolution on technology we've already seen. Yeah, but that 0:10:33.400 --> 0:10:38.200 one percent, and and you know they're there um variations 0:10:38.200 --> 0:10:41.080 on stuff. It'll be uh, you know, things that are 0:10:41.600 --> 0:10:45.959 slightly smaller than last year, or they come in different colors, 0:10:46.120 --> 0:10:48.840 or like the a camera that incorporates a button so 0:10:48.880 --> 0:10:52.319 that you can share photos on social networking sites more 0:10:52.320 --> 0:10:54.880 more readily. Yeah, that kind of stuff, like a new 0:10:54.960 --> 0:10:58.800 feature that's in a pre existing technology. Yeah, you know. 0:10:58.920 --> 0:11:00.800 Or you'll go to a or will go to a 0:11:00.840 --> 0:11:04.080 press event and they'll we'll find out that, um, the 0:11:04.120 --> 0:11:08.280 TVs are not any particularly larger or or thinner than 0:11:08.320 --> 0:11:10.240 they were last year, but this time they're in blue 0:11:10.559 --> 0:11:13.640 because blue is the trendy color this year. But you 0:11:13.679 --> 0:11:16.600 will find this stuff that is brand new, and stuff 0:11:16.640 --> 0:11:20.200 that is that was previously unavailable to the public that 0:11:20.280 --> 0:11:24.640 will be including um and my first device was seventy 0:11:24.720 --> 0:11:28.600 that groundbreaking and when I mean groundbreaking, it's because it 0:11:28.640 --> 0:11:32.920 was large and heavy. Video cassette recorder YEP YEP video 0:11:32.960 --> 0:11:36.520 cassette recorders or VCRs debuted at c e S was 0:11:36.600 --> 0:11:41.120 the first time anyone outside of the the industry got 0:11:41.120 --> 0:11:42.560 a chance to get a look at one of these, 0:11:42.640 --> 0:11:44.959 and um, and for those of you who don't remember, 0:11:45.040 --> 0:11:48.120 VCRs were a big thing. Yeah, yeah, and one of 0:11:48.160 --> 0:11:50.520 your your hits now this I have a list that 0:11:50.600 --> 0:11:53.760 came from c e S itself, The next of which 0:11:53.880 --> 0:11:56.400 was the laser disc player in four and that was 0:11:57.320 --> 0:12:00.000 that was pretty huge. Yeah, that LaserDisc players ended up 0:12:00.080 --> 0:12:03.200 being more of a niche market. There was a like 0:12:03.240 --> 0:12:07.880 an enthusiast market that it was extremely popular. And um, 0:12:07.920 --> 0:12:11.400 I mean there's still devotees of the the Laser displayer 0:12:11.400 --> 0:12:15.320 out there today, but it never reached a kind of 0:12:15.360 --> 0:12:19.320 widespread adoption. And I'm going to do that thing that 0:12:19.320 --> 0:12:21.040 that Jonathan hates it when I do, I want to 0:12:21.040 --> 0:12:24.920 actually hold something up, especially gasses. Do you recognize this 0:12:24.960 --> 0:12:28.320 device that would be the first cheap digital watch from 0:12:28.400 --> 0:12:31.840 Texas Instruments. Yes, it made its its debut in the 0:12:31.920 --> 0:12:35.920 in the mid seventies. I did recognize it. Yeah, that 0:12:36.040 --> 0:12:39.760 was if you listen to our Texas Instruments episodes then 0:12:39.800 --> 0:12:42.560 you know we actually talked about that about how d 0:12:42.760 --> 0:12:47.000 I helped bring in this era of of less expensive 0:12:47.280 --> 0:12:51.760 digital watches. Before that, they were all these luxury items 0:12:51.800 --> 0:12:55.920 that cost hundreds of dollars transistors. It's transistors speaking of 0:12:55.960 --> 0:12:58.880 something that has transistors in it. UM a device that 0:12:58.960 --> 0:13:01.520 I owned in the ninety seventies and this UH, it's 0:13:01.559 --> 0:13:03.400 interesting that you brought up E three in the mid 0:13:03.480 --> 0:13:06.880 nineties because E three is much younger trade show. UM. 0:13:06.920 --> 0:13:09.880 If you wanted to show off the next device, you 0:13:09.920 --> 0:13:12.560 would have to take it to C E S because 0:13:12.559 --> 0:13:14.920 there wasn't a N E three UM when it showed 0:13:15.000 --> 0:13:17.760 up in ninety seven, and that would be Attris VCS 0:13:18.520 --> 0:13:22.439 a computer system. Other consoles also first debuted at c S, 0:13:22.480 --> 0:13:25.920 including some that debuted after E three started. That includes 0:13:26.080 --> 0:13:29.200 Pong that's that was that was before E three, but 0:13:29.360 --> 0:13:32.920 any s that also debuted CS in in America, granted 0:13:32.920 --> 0:13:35.679 it had already been out in Japan, but made its 0:13:35.679 --> 0:13:40.240 American debut in uh a Winter c S show. And 0:13:40.280 --> 0:13:45.560 then UM also the Xbox Yeah. UM. Traditionally, there are 0:13:45.600 --> 0:13:48.800 several keynote speeches that take place at C E S. 0:13:49.400 --> 0:13:51.760 It's not all just out there on the trade show 0:13:51.800 --> 0:13:54.400 floor where you're looking at booths. They also have sessions 0:13:54.400 --> 0:13:57.520 that they hold where they talk about trends and technology 0:13:57.679 --> 0:14:00.920 and and companies will have a press event where they 0:14:00.920 --> 0:14:03.319 will unveil the stuff that you would be able to 0:14:03.360 --> 0:14:05.480 see on the floor, but you'll get an early look 0:14:05.480 --> 0:14:08.280 at what it can do before you get to the floor. Well, 0:14:08.320 --> 0:14:13.600 Microsoft has had a keynote slot at cs for years 0:14:14.320 --> 0:14:18.280 and at one of these they unveiled the Xbox. So 0:14:18.360 --> 0:14:21.920 that was it wasn't any three thing that was before 0:14:21.960 --> 0:14:25.120 Microsoft was big in games. Yeah, that was. It was 0:14:25.160 --> 0:14:30.040 a huge splash for Microsoft because you know, Microsoft had 0:14:30.080 --> 0:14:32.720 been involved in games on the computer side, but not 0:14:32.800 --> 0:14:35.800 so much on the console side. So this was definitely 0:14:35.880 --> 0:14:38.840 a pretty big move and it turned out to be 0:14:38.920 --> 0:14:41.840 a really successful one, which, you know, it's nice to 0:14:41.840 --> 0:14:44.680 be able to say that about Microsoft. Yeah, you're right. 0:14:44.680 --> 0:14:47.240 I didn't mean to say that they weren't because they 0:14:47.640 --> 0:14:52.040 had done They had been releasing games for years, not 0:14:52.160 --> 0:14:54.520 on the scale that the Xbox, right, it was all 0:14:54.800 --> 0:14:57.560 it was all computer based, like Microsoft Light simulator type stuff, 0:14:57.600 --> 0:15:01.440 you know. But yeah, the other technologies that debuted at 0:15:01.440 --> 0:15:03.960 c S um well, will you talk about laser discs 0:15:03.960 --> 0:15:07.240 and VCRs. Let's stay on that topic. There was a 0:15:07.280 --> 0:15:09.520 big year because that was when the cam quarter and 0:15:09.560 --> 0:15:13.440 Compact Disc player was shown off. C d S and 0:15:13.480 --> 0:15:17.640 then DVDs also debuted a C E S and as 0:15:17.680 --> 0:15:20.920 did UM Blu Ray. Yes, it also debuted at C 0:15:21.000 --> 0:15:24.720 E S. Yeah. Oh, and don't forget that earth shattering 0:15:25.080 --> 0:15:32.200 announcement from Sony the mini disc. Yeah. Very popular in 0:15:32.240 --> 0:15:34.560 other parts of the world, not so much in the 0:15:34.640 --> 0:15:38.000 United States. Um, you know, hi, hi d TV here 0:15:38.000 --> 0:15:43.040 in the United States, Um, you know, plasma TVs, um, 0:15:43.200 --> 0:15:45.680 you know, all kinds of stuff, and of course three 0:15:45.800 --> 0:15:48.280 D H d t V in the in the two 0:15:48.280 --> 0:15:51.240 thousand nine Yeah. Yeah, So let's talk a little bit 0:15:51.280 --> 0:15:55.040 about Um, well, first of all, let's talk about two 0:15:55.080 --> 0:15:58.480 thousand h I've got one event in two thousand five. 0:15:58.560 --> 0:16:00.800 This was before we went in two thousand five. We 0:16:00.880 --> 0:16:05.720 have to talk about the the embarrassing moment for Bill Gates. Yeah, 0:16:05.760 --> 0:16:07.800 that that you know what, and doing the research for this, 0:16:07.840 --> 0:16:09.880 I wanted to look for products and and things that 0:16:10.040 --> 0:16:13.200 made their debut, and that one was mentioned in several 0:16:13.240 --> 0:16:15.920 and it kind of kind of feel terrible about it. 0:16:15.960 --> 0:16:18.720 You know that so many people remember it. Sometimes stuff 0:16:18.760 --> 0:16:22.240 doesn't beep, that's the problem. So yeah, for that to 0:16:22.280 --> 0:16:26.440 happen to the company's founder and on a keynote speech, Yeah, 0:16:26.480 --> 0:16:28.800 here's here's what happened, because you know, we're dancing around it. 0:16:28.880 --> 0:16:31.560 So Bill Gates is up on stage and he is, uh, 0:16:32.960 --> 0:16:38.200 he's demonstrating a Windows Media Center to a crowd at 0:16:38.280 --> 0:16:42.000 c e S and as he's demonstrating it, the system 0:16:42.080 --> 0:16:45.920 crashes and he gets the blue screen of death. So 0:16:46.160 --> 0:16:48.600 imagine being the CEO of a company. You're showing off 0:16:48.600 --> 0:16:52.880 your latest product on on a device that has had 0:16:53.160 --> 0:16:56.760 its share of jokes directed at it for its the 0:16:56.800 --> 0:16:58.600 you know, the fact that it does tend to crash, 0:16:58.640 --> 0:17:00.440 and that the when it does crash, you get this 0:17:00.520 --> 0:17:04.719 blue screen. For that to happen in public on the stage, 0:17:04.760 --> 0:17:07.240 that had to have been a little, uh, you know, 0:17:07.880 --> 0:17:10.680 a little bit embarrassing, and the press had a pretty 0:17:10.680 --> 0:17:12.840 good time with it. It still does. So anytime you 0:17:12.880 --> 0:17:14.879 see like a wrap up of big moments and c 0:17:15.040 --> 0:17:19.360 e S, like Chris was saying, it tends to be included. Um, 0:17:19.480 --> 0:17:22.240 Um and I have one more big moment, uh in 0:17:22.320 --> 0:17:25.840 a similar vein that I think can can easily launch 0:17:25.920 --> 0:17:28.199 us into the second half of our podcast where we 0:17:28.200 --> 0:17:31.160 talk about what it's like to be at the show. Um, 0:17:31.280 --> 0:17:33.679 Jonathan and I. The only time that Jonathan and I 0:17:33.720 --> 0:17:36.760 attended c E S together. Was in two thousand eight. Yes, 0:17:37.800 --> 0:17:41.560 and there was another. Um. I hate to use the 0:17:41.720 --> 0:17:45.560 term epic fail, but this is this was painful and 0:17:45.600 --> 0:17:48.639 in its obviousness, Um, I know what you're going for, 0:17:48.760 --> 0:17:50.640 but I want to hear it. We had an opportunity 0:17:50.680 --> 0:17:53.360 to be on the show floor early because we were 0:17:53.560 --> 0:17:56.520 members of the media, so we got a chance to 0:17:56.640 --> 0:17:58.840 kind of see. Now, most of the booths were kind 0:17:58.840 --> 0:18:01.919 of wrapped off so that you couldn't see it. But um, 0:18:01.960 --> 0:18:03.840 if you look at some of those old photo sets 0:18:03.840 --> 0:18:06.159 of old c E s is the boosts were very bland. 0:18:06.240 --> 0:18:08.000 It would be a white booth with the name of 0:18:08.000 --> 0:18:10.399 the company written on it. Well, okay, it was black 0:18:10.400 --> 0:18:12.399 and white, so it looks like a white booth with 0:18:12.400 --> 0:18:15.520 a name in the company. Very very sober in comparison 0:18:15.640 --> 0:18:19.879 with today's where they have elaborate displays with speakers and 0:18:20.960 --> 0:18:25.240 all kinds of brilliant marketing materials. They might even bring 0:18:25.920 --> 0:18:28.840 overlays of stuff so that the cubicle doesn't look like 0:18:29.359 --> 0:18:30.960 so that the cube doesn't look like a cube, it 0:18:30.960 --> 0:18:34.760 looks like something else. Sure, sure, yeah, And in some cases, um, 0:18:34.800 --> 0:18:36.840 you know, you can't really see in it. Before they've 0:18:37.920 --> 0:18:40.679 started the show, and in some cases they can't hide 0:18:41.080 --> 0:18:42.920 what's going on. So we're walking around the show floor 0:18:42.920 --> 0:18:45.119 and getting an idea of what what we're going to 0:18:45.200 --> 0:18:49.000 get an opportunity to see the next day. And on 0:18:49.000 --> 0:18:53.800 on one side we see Sony's enormous pirate ship of 0:18:53.880 --> 0:18:56.680 the Blu Ray display. Yeah. So yeah, they actually had 0:18:56.960 --> 0:19:01.600 a this this UH set essentially and it was because 0:19:01.600 --> 0:19:04.040 of Pirates of the Caribbean UH. And they had this 0:19:04.080 --> 0:19:07.080 big pirate ship type set in the middle of their booths. Now, now, 0:19:07.320 --> 0:19:09.560 some of these booths are small, like some of them, 0:19:09.600 --> 0:19:11.800 Some of them are only a slightly larger than what 0:19:11.920 --> 0:19:15.200 you would find an office cubicle. Yeah, I mean their marketing. 0:19:15.920 --> 0:19:19.000 Marketing dollars don't grow on trees for some companies because 0:19:19.040 --> 0:19:21.440 they are paying for the square footage at this event 0:19:21.520 --> 0:19:24.200 and other other ones, especially you know, of course from 0:19:24.200 --> 0:19:29.879 the big companies are enormous, enormous booths, Panasonic, Sony, this 0:19:30.000 --> 0:19:32.320 is taking place. Most of these booths are at the 0:19:32.400 --> 0:19:34.480 Las Vegas Convention Center, which has I think three and 0:19:34.520 --> 0:19:40.280 a half million square feet of space. Yes, and and 0:19:40.280 --> 0:19:44.120 and c e s. These days, it's not just one building, 0:19:44.560 --> 0:19:49.760 it's also in many other floors. Um, but anyway, you 0:19:49.800 --> 0:19:52.280 were saying, so the Blue Ray, the Blue Ray presence 0:19:52.359 --> 0:19:55.840 is there, and it was obvious, and then a couple 0:19:55.960 --> 0:19:57.800 rows over, it wasn't even that far. It was on 0:19:57.840 --> 0:20:01.040 the same show floor. It was the and this is 0:20:01.080 --> 0:20:04.200 again one of our very first podcasts that we did 0:20:04.640 --> 0:20:08.040 back when we were five minutes long. HD DVD versus 0:20:08.040 --> 0:20:11.080 Blu Ray. Right, h D DVD was supposed to be 0:20:11.119 --> 0:20:14.320 at cs and the week before c e S there 0:20:14.359 --> 0:20:16.800 was a big stink because Warner Brothers announced that it 0:20:16.840 --> 0:20:20.200 was going to be exclusively Blu Ray from that moment on. 0:20:20.440 --> 0:20:24.320 And that was one of the few big movie studios 0:20:24.359 --> 0:20:26.480 that had still been backing h D d d D 0:20:27.359 --> 0:20:31.159 at that point. H D DVD they which this from Toshiba. Right, 0:20:31.960 --> 0:20:35.600 had the Toshiba had decided to pull the h D 0:20:35.760 --> 0:20:38.960 DVD presence from c e S rather than have to 0:20:39.200 --> 0:20:44.480 endure a week long UH onslaught of questions about what 0:20:44.520 --> 0:20:47.000 are you going to do now? Yeah, yeah, and that 0:20:47.080 --> 0:20:50.399 was that was the thing they were. Um, there were 0:20:50.480 --> 0:20:54.040 rumors that there was something going to happen with h 0:20:54.200 --> 0:20:58.399 D DVD. UH. I guess in the weeks prior and 0:20:58.440 --> 0:21:01.760 then it happened right before they had the set in 0:21:01.880 --> 0:21:07.560 place on the show floor and it essentially never opened. Um, 0:21:07.800 --> 0:21:10.479 and we didn't know. We got the announcement while we 0:21:10.480 --> 0:21:13.399 were there UM that they were they were going to 0:21:13.480 --> 0:21:15.120 do it, and then as we were there they said, yeah, 0:21:15.160 --> 0:21:17.800 we're done. Yeah, So that was pretty much the end 0:21:17.840 --> 0:21:20.880 of h D DVD. I had that down too. Yeah. 0:21:20.920 --> 0:21:23.960 That also was two thousand eight was a big year 0:21:24.640 --> 0:21:28.240 for UH for CS. We were a hundred and forty 0:21:28.280 --> 0:21:32.080 one thousand attendees, so up from that seventeen thousand, five 0:21:32.160 --> 0:21:37.680 hundred previously just just a few more. Now. I actually 0:21:37.680 --> 0:21:40.919 wrote down the a couple of just little facts about 0:21:40.960 --> 0:21:44.440 every year from two thousand eight ton because we were 0:21:44.720 --> 0:21:48.199 you know, I attended all of those, So just a 0:21:48.200 --> 0:21:50.359 couple of little notes. So you covered h D DVD, 0:21:50.480 --> 0:21:51.760 which was one of the notes I had for two 0:21:51.800 --> 0:21:54.000 thousand and eight. The number of attendees was another. And 0:21:54.040 --> 0:21:57.040 also I have what c net picked out as the 0:21:57.080 --> 0:22:02.600 best of CS because Senat is the official streaming partner 0:22:02.840 --> 0:22:06.320 of CE s or was in for those years and 0:22:06.400 --> 0:22:10.920 so s net always holds an awards um ceremony where 0:22:10.920 --> 0:22:12.760 what they do is their editors go and hit the 0:22:12.800 --> 0:22:15.080 floor and they all look at all the different tech 0:22:15.119 --> 0:22:17.160