Speaker 1: Brought to you by the reinvented two thousand twelve Camray.
Speaker 1: It's ready. Are you get in touch with technology? With
Speaker 1: tech Stuff from how Stuff Stop Coming. Hello, everyone, Welcome
Speaker 1: to tech Stuff. My name is Chris Poulette and I
Speaker 1: am an editor at how Stuff works dot com. Sitting
Speaker 1: across from me, At least for now, he's still upright,
Speaker 1: is uh? Someone who likes to talk about this is
Speaker 1: favorite time of year. Senior writer Jonathan Strickland, you will
Speaker 1: rejoice to hear that no disaster has accompanied the commencement
Speaker 1: of an enterprise which you have regarded with such evil forebodings.
Speaker 1: The reason I am picking on Jonathan today UM is
Speaker 1: because today we're going to talk about UM, the event
Speaker 1: formally known as the Consumer Electronics Show, but I think
Speaker 1: it's it bears throwing that name in there for people
Speaker 1: who aren't as familiar with the acronym which the organization
Speaker 1: behind it wants us to us when we talk about
Speaker 1: it CES. Yeah, and uh, And when this episode goes
Speaker 1: live will be while I'm in Las Vegas at the
Speaker 1: two thousand and twelve c e S. We're recording this
Speaker 1: in December, but by the time this goes live, I
Speaker 1: should be if I if I've counted my calendar correctly,
Speaker 1: I should be in Vegas as you're listening to this
Speaker 1: if you downloaded it the day it came out, right,
Speaker 1: So if you're listening to this right now and it's
Speaker 1: it's the second week of January, just remember Jonathan is
Speaker 1: in Las Vegas and is exhausted and crying. Yes, and
Speaker 1: I'm not right, although he may be still crying because
Speaker 1: Chris does do that. But let's let's talk about Let's
Speaker 1: talk about the the show, it's background, and then I
Speaker 1: think we'll we'll concentrate on that in the first half
Speaker 1: of our episode and the second half. This is one
Speaker 1: episode of just the first section of our episode. The
Speaker 1: second section of our episode, we'll talk about what the
Speaker 1: experience is like being at CES. But us both both
Speaker 1: of us have been, Yes, the fact that we we
Speaker 1: were both there at the most heavily attended c E
Speaker 1: s ever. Yeah. Yeah, the the show, um, may you
Speaker 1: may actually be familiar with it? Yeah, there are, there
Speaker 1: are a lot of people. Um, the consumer the organization
Speaker 1: behind c E s UM basically is right in thinking
Speaker 1: that a lot more people know about this show than
Speaker 1: than they used to. Yeah, it's the Consumer Electronics Association
Speaker 1: that puts on the show, and that that's an organization
Speaker 1: of around two thousand companies that are in the consumer
Speaker 1: electronics industry. And these companies have formed this organization for
Speaker 1: many reasons. Part of it is the organization conducts a
Speaker 1: lot of market research to kind of find out what
Speaker 1: consumers are interested in, what the trends are going to be,
Speaker 1: so that companies can kind of get a jump on
Speaker 1: things and start developing products that are going to really
Speaker 1: appeal to people. You know that it's always a challenge
Speaker 1: figuring out what people are going to be interested in
Speaker 1: and and developing that because you know, most of these
Speaker 1: products have development cycles at last a couple of years,
Speaker 1: so to Yeah, so to be able to identify what
Speaker 1: a trend is going to be not tomorrow, but two
Speaker 1: years from tomorrow is a huge challenge. So that's part
Speaker 1: of what the c e A does. They also have
Speaker 1: networking opportunities. UM I mean, obviously you've got a lot
Speaker 1: of these really important folks in various major companies and
Speaker 1: they all tend to know each other through organizations like
Speaker 1: the c e A and UH. It's also about education
Speaker 1: around things like legislation and regulation. There's a lot of
Speaker 1: these industries do have legislation and regulations surrounding them, so
Speaker 1: it's important for companies to be aware of that and
Speaker 1: to know what is and isn't cricket before they go
Speaker 1: into developing a product. Well but I but ces is
Speaker 1: they're big, Like, that's the thing everyone knows them for.
Speaker 1: Beau ce S's just it's it's the public face of
Speaker 1: the organization and it's and it's become such a huge event,
Speaker 1: especially from its humble beginnings. Yes, yes, but in in essence, um,
Speaker 1: it's a trade show. UM basically a big open floor
Speaker 1: with booths where companies are showing off their products and
Speaker 1: there are people representatives from the company, not necessarily company employees.
Speaker 1: Sometimes they're they're pr people that they've hired to talk,
Speaker 1: hired guns who come in and they've got fact sheets
Speaker 1: about all the different products that they have all memorized
Speaker 1: and they're happy to spout off. But if you ask
Speaker 1: them anything that's not in the fact sheet, then they
Speaker 1: give you an email. Here, take my card. Um, we'll
Speaker 1: get into into what it's like. It's it's interesting to
Speaker 1: note um that this you know, we were in a
Speaker 1: gadget hungry world now in the in the two thousands,
Speaker 1: when the twenty one century, uh before that, you know,
Speaker 1: it's like the nineties were kind of like that. To
Speaker 1: the eighties. We had the Walkman, we had the the
Speaker 1: debut of the compact disc player, um, which we'll get
Speaker 1: into in a minute. Um, you know, we we we
Speaker 1: live in an electronics crazy world, but the show goes
Speaker 1: back a little before that to a time when they're
Speaker 1: weren't um, you know, fifty different things plugged into our
Speaker 1: walls in our living room, uh, sucking down juice. They were.
Speaker 1: There were this organization and this event dates back into
Speaker 1: the nineteen sixties. Yeah, nineteen sixty seven in New York City.
Speaker 1: That was the first CES, and back then electronics consisted
Speaker 1: of one radio and a television that didn't work yet
Speaker 1: not true. No, that's that's like that was a complete
Speaker 1: and well, the nineteen sixty seven part was true, but
Speaker 1: the rest was a lie. I did find a flicker
Speaker 1: set of photos from uh from early c e s
Speaker 1: s there was around in nineteen sixty seven. That's amazing
Speaker 1: the photos. However, Um, it's it's interesting, um to see
Speaker 1: people lined up at the registration booth um where you
Speaker 1: can killt them wearing you wearing suits and ties. Yes,
Speaker 1: you know, because hey, you know they were members of
Speaker 1: the press and it was a trade show, you know,
Speaker 1: and it was a trade show, so you addressed up,
Speaker 1: yeah it was. And none of them were platify right right,
Speaker 1: Oh there you are, Perry. Uh. The so that that
Speaker 1: first show, there were two hundred exhibitors at that first show,
Speaker 1: and there were seventeen dollars and five hundred people attending
Speaker 1: this show. And we should also point out that when
Speaker 1: we say people exhibitors, Yeah, if only I could go
Speaker 1: for half a day and I'd be done. Um, seventeen
Speaker 1: hundred attendees and and uh, the attendees were all industry related.
Speaker 1: You know, it's not open to the public. Why why
Speaker 1: why would you want to go? Yes, because I mean
Speaker 1: the idea, I mean I often ask myself that question.
Speaker 1: But now the uh, the yeah, But I mean it's
Speaker 1: their variations on different TV sets, different kinds of radio
Speaker 1: stuff that's interesting. But for the most part, what this
Speaker 1: is for it's it's for the vendors, that the manufacturers
Speaker 1: to show off new products to retailers so that retailers
Speaker 1: will go and order the devices from the manufacturer and
Speaker 1: start selling them through their retail stores. That typical of
Speaker 1: a trade show. That's what the four that's that's the
Speaker 1: main that's the big business that's going on at c
Speaker 1: E S. And then you have the press as well
Speaker 1: that covers C E S. And I think back in
Speaker 1: nineteen sixty seven, there probably weren't any bloggers, but it
Speaker 1: was all journalists, um so. And I'm assuming that a
Speaker 1: lot of them probably wouldn't have been interested in this
Speaker 1: because this isn't as interesting to the reader in nineteen
Speaker 1: sixties seven, uh, the general reader as it would be today. Yeah. There,
Speaker 1: you know, the there did become kind of an interesting
Speaker 1: uh history at CES for new technologies to debut there,
Speaker 1: and we'll talk about those in a little bit. But
Speaker 1: when it first started, it was pretty it was it
Speaker 1: was fairly modest, and it was not the only big
Speaker 1: trade show out there either. I mean some you know,
Speaker 1: it's one of the ones that we hear about consistently today,
Speaker 1: but it's not the only one. It was actually a
Speaker 1: spinoff of another trade show, the Chicago Music Show YEP,
Speaker 1: back in the day. But um uh, and then you know,
Speaker 1: you skip ahead by a valid decade unless you had
Speaker 1: do you had specific things you wanted to talk about.
Speaker 1: In the early history of C e S, no, not necessarily,
Speaker 1: so I was thinking like back in around the c.
Speaker 1: E A decided to try something new and hold actually
Speaker 1: two trade shows per year, the summer right and the
Speaker 1: winter one was always in Vegas, and the summer one
Speaker 1: for the first first couple of decades was in Chicago.
Speaker 1: But then in nine c e A decided to try
Speaker 1: and experiment and move the summer city to different destinations
Speaker 1: and to kind of play that, play with that and
Speaker 1: see how that went. Originally they were going to go
Speaker 1: to Philadelphia in I think, and then the problem was
Speaker 1: it was scheduled directly against uh, the E three UM
Speaker 1: event and E three the Electronic Entertainment Expo is another
Speaker 1: big trade show, UH. And that's so a lot of
Speaker 1: exhibitors were kind of expressed concerned about that because they
Speaker 1: really wanted to be and and retailers too they wanted
Speaker 1: to be at the other trade show as well. They'd
Speaker 1: have to pick between the two. And if if you've
Speaker 1: got one show that has two shows a year and
Speaker 1: one that only has one show a year, well then
Speaker 1: that's easy. You you skip the one that has two.
Speaker 1: You can go to the other show and then you've
Speaker 1: got you you still have another chance to make it
Speaker 1: to the first one. So they tried that a couple
Speaker 1: of times. Uh in they decided, you know, this doesn't
Speaker 1: make any sense. We're just gonna do one show a year.
Speaker 1: It'll be that Winter show and it's gonna be in Vegas.
Speaker 1: And that's how it's been since. So, um, you wanted
Speaker 1: to talk about some of the products, some of the
Speaker 1: technologies that have debuted at c e S. Yeah, we
Speaker 1: actually we actually have several um tech stuff episodes about
Speaker 1: some of the technologies that have that we're first shown
Speaker 1: off to people beyond the manufacturers at c E S. Yeah. Yeah,
Speaker 1: and um this is this is one of those those
Speaker 1: things about the show. Um, well, we were going to
Speaker 1: talk about what it's like to go to the show,
Speaker 1: but if you go to to any of the booths,
Speaker 1: I mean, you're likely to see incremental changes and a product,
Speaker 1: the next version of a technology. Yeah, we've got the
Speaker 1: new camera which has a slightly faster um, you know,
Speaker 1: ability to do burst photography. Well a few years ago
Speaker 1: burst photography was new. Yeah, yeah, so yeah, movement I'd say,
Speaker 1: the stuff you encounter at ce S is just a
Speaker 1: slight evolution on technology we've already seen. Yeah, but that
Speaker 1: one percent, and and you know they're there um variations
Speaker 1: on stuff. It'll be uh, you know, things that are
Speaker 1: slightly smaller than last year, or they come in different colors,
Speaker 1: or like the a camera that incorporates a button so
Speaker 1: that you can share photos on social networking sites more
Speaker 1: more readily. Yeah, that kind of stuff, like a new
Speaker 1: feature that's in a pre existing technology. Yeah, you know.
Speaker 1: Or you'll go to a or will go to a
Speaker 1: press event and they'll we'll find out that, um, the
Speaker 1: TVs are not any particularly larger or or thinner than
Speaker 1: they were last year, but this time they're in blue
Speaker 1: because blue is the trendy color this year. But you
Speaker 1: will find this stuff that is brand new, and stuff
Speaker 1: that is that was previously unavailable to the public that
Speaker 1: will be including um and my first device was seventy
Speaker 1: that groundbreaking and when I mean groundbreaking, it's because it
Speaker 1: was large and heavy. Video cassette recorder YEP YEP video
Speaker 1: cassette recorders or VCRs debuted at c e S was
Speaker 1: the first time anyone outside of the the industry got
Speaker 1: a chance to get a look at one of these,
Speaker 1: and um, and for those of you who don't remember,
Speaker 1: VCRs were a big thing. Yeah, yeah, and one of
Speaker 1: your your hits now this I have a list that
Speaker 1: came from c e S itself, The next of which
Speaker 1: was the laser disc player in four and that was
Speaker 1: that was pretty huge. Yeah, that LaserDisc players ended up
Speaker 1: being more of a niche market. There was a like
Speaker 1: an enthusiast market that it was extremely popular. And um,
Speaker 1: I mean there's still devotees of the the Laser displayer
Speaker 1: out there today, but it never reached a kind of
Speaker 1: widespread adoption. And I'm going to do that thing that
Speaker 1: that Jonathan hates it when I do, I want to
Speaker 1: actually hold something up, especially gasses. Do you recognize this
Speaker 1: device that would be the first cheap digital watch from
Speaker 1: Texas Instruments. Yes, it made its its debut in the
Speaker 1: in the mid seventies. I did recognize it. Yeah, that
Speaker 1: was if you listen to our Texas Instruments episodes then
Speaker 1: you know we actually talked about that about how d
Speaker 1: I helped bring in this era of of less expensive
Speaker 1: digital watches. Before that, they were all these luxury items
Speaker 1: that cost hundreds of dollars transistors. It's transistors speaking of
Speaker 1: something that has transistors in it. UM a device that
Speaker 1: I owned in the ninety seventies and this UH, it's
Speaker 1: interesting that you brought up E three in the mid
Speaker 1: nineties because E three is much younger trade show. UM.
Speaker 1: If you wanted to show off the next device, you
Speaker 1: would have to take it to C E S because
Speaker 1: there wasn't a N E three UM when it showed
Speaker 1: up in ninety seven, and that would be Attris VCS
Speaker 1: a computer system. Other consoles also first debuted at c S,
Speaker 1: including some that debuted after E three started. That includes
Speaker 1: Pong that's that was that was before E three, but
Speaker 1: any s that also debuted CS in in America, granted
Speaker 1: it had already been out in Japan, but made its
Speaker 1: American debut in uh a Winter c S show. And
Speaker 1: then UM also the Xbox Yeah. UM. Traditionally, there are
Speaker 1: several keynote speeches that take place at C E S.
Speaker 1: It's not all just out there on the trade show
Speaker 1: floor where you're looking at booths. They also have sessions
Speaker 1: that they hold where they talk about trends and technology
Speaker 1: and and companies will have a press event where they
Speaker 1: will unveil the stuff that you would be able to
Speaker 1: see on the floor, but you'll get an early look
Speaker 1: at what it can do before you get to the floor. Well,
Speaker 1: Microsoft has had a keynote slot at cs for years
Speaker 1: and at one of these they unveiled the Xbox. So
Speaker 1: that was it wasn't any three thing that was before
Speaker 1: Microsoft was big in games. Yeah, that was. It was
Speaker 1: a huge splash for Microsoft because you know, Microsoft had
Speaker 1: been involved in games on the computer side, but not
Speaker 1: so much on the console side. So this was definitely
Speaker 1: a pretty big move and it turned out to be
Speaker 1: a really successful one, which, you know, it's nice to
Speaker 1: be able to say that about Microsoft. Yeah, you're right.
Speaker 1: I didn't mean to say that they weren't because they
Speaker 1: had done They had been releasing games for years, not
Speaker 1: on the scale that the Xbox, right, it was all
Speaker 1: it was all computer based, like Microsoft Light simulator type stuff,
Speaker 1: you know. But yeah, the other technologies that debuted at
Speaker 1: c S um well, will you talk about laser discs
Speaker 1: and VCRs. Let's stay on that topic. There was a
Speaker 1: big year because that was when the cam quarter and
Speaker 1: Compact Disc player was shown off. C d S and
Speaker 1: then DVDs also debuted a C E S and as
Speaker 1: did UM Blu Ray. Yes, it also debuted at C
Speaker 1: E S. Yeah. Oh, and don't forget that earth shattering
Speaker 1: announcement from Sony the mini disc. Yeah. Very popular in
Speaker 1: other parts of the world, not so much in the
Speaker 1: United States. Um, you know, hi, hi d TV here
Speaker 1: in the United States, Um, you know, plasma TVs, um,
Speaker 1: you know, all kinds of stuff, and of course three
Speaker 1: D H d t V in the in the two
Speaker 1: thousand nine Yeah. Yeah, So let's talk a little bit
Speaker 1: about Um, well, first of all, let's talk about two
Speaker 1: thousand h I've got one event in two thousand five.
Speaker 1: This was before we went in two thousand five. We
Speaker 1: have to talk about the the embarrassing moment for Bill Gates. Yeah,
Speaker 1: that that you know what, and doing the research for this,
Speaker 1: I wanted to look for products and and things that
Speaker 1: made their debut, and that one was mentioned in several
Speaker 1: and it kind of kind of feel terrible about it.
Speaker 1: You know that so many people remember it. Sometimes stuff
Speaker 1: doesn't beep, that's the problem. So yeah, for that to
Speaker 1: happen to the company's founder and on a keynote speech, Yeah,
Speaker 1: here's here's what happened, because you know, we're dancing around it.
Speaker 1: So Bill Gates is up on stage and he is, uh,
Speaker 1: he's demonstrating a Windows Media Center to a crowd at
Speaker 1: c e S and as he's demonstrating it, the system
Speaker 1: crashes and he gets the blue screen of death. So
Speaker 1: imagine being the CEO of a company. You're showing off
Speaker 1: your latest product on on a device that has had
Speaker 1: its share of jokes directed at it for its the
Speaker 1: you know, the fact that it does tend to crash,
Speaker 1: and that the when it does crash, you get this
Speaker 1: blue screen. For that to happen in public on the stage,
Speaker 1: that had to have been a little, uh, you know,
Speaker 1: a little bit embarrassing, and the press had a pretty
Speaker 1: good time with it. It still does. So anytime you
Speaker 1: see like a wrap up of big moments and c
Speaker 1: e S, like Chris was saying, it tends to be included. Um,
Speaker 1: Um and I have one more big moment, uh in
Speaker 1: a similar vein that I think can can easily launch
Speaker 1: us into the second half of our podcast where we
Speaker 1: talk about what it's like to be at the show. Um,
Speaker 1: Jonathan and I. The only time that Jonathan and I
Speaker 1: attended c E S together. Was in two thousand eight. Yes,
Speaker 1: and there was another. Um. I hate to use the
Speaker 1: term epic fail, but this is this was painful and
Speaker 1: in its obviousness, Um, I know what you're going for,
Speaker 1: but I want to hear it. We had an opportunity
Speaker 1: to be on the show floor early because we were
Speaker 1: members of the media, so we got a chance to
Speaker 1: kind of see. Now, most of the booths were kind
Speaker 1: of wrapped off so that you couldn't see it. But um,
Speaker 1: if you look at some of those old photo sets
Speaker 1: of old c E s is the boosts were very bland.
Speaker 1: It would be a white booth with the name of
Speaker 1: the company written on it. Well, okay, it was black
Speaker 1: and white, so it looks like a white booth with
Speaker 1: a name in the company. Very very sober in comparison
Speaker 1: with today's where they have elaborate displays with speakers and
Speaker 1: all kinds of brilliant marketing materials. They might even bring
Speaker 1: overlays of stuff so that the cubicle doesn't look like
Speaker 1: so that the cube doesn't look like a cube, it
Speaker 1: looks like something else. Sure, sure, yeah, And in some cases, um,
Speaker 1: you know, you can't really see in it. Before they've
Speaker 1: started the show, and in some cases they can't hide
Speaker 1: what's going on. So we're walking around the show floor
Speaker 1: and getting an idea of what what we're going to
Speaker 1: get an opportunity to see the next day. And on
Speaker 1: on one side we see Sony's enormous pirate ship of
Speaker 1: the Blu Ray display. Yeah. So yeah, they actually had
Speaker 1: a this this UH set essentially and it was because
Speaker 1: of Pirates of the Caribbean UH. And they had this
Speaker 1: big pirate ship type set in the middle of their booths. Now, now,
Speaker 1: some of these booths are small, like some of them,
Speaker 1: Some of them are only a slightly larger than what
Speaker 1: you would find an office cubicle. Yeah, I mean their marketing.
Speaker 1: Marketing dollars don't grow on trees for some companies because
Speaker 1: they are paying for the square footage at this event
Speaker 1: and other other ones, especially you know, of course from
Speaker 1: the big companies are enormous, enormous booths, Panasonic, Sony, this
Speaker 1: is taking place. Most of these booths are at the
Speaker 1: Las Vegas Convention Center, which has I think three and
Speaker 1: a half million square feet of space. Yes, and and
Speaker 1: and c e s. These days, it's not just one building,
Speaker 1: it's also in many other floors. Um, but anyway, you
Speaker 1: were saying, so the Blue Ray, the Blue Ray presence
Speaker 1: is there, and it was obvious, and then a couple
Speaker 1: rows over, it wasn't even that far. It was on
Speaker 1: the same show floor. It was the and this is
Speaker 1: again one of our very first podcasts that we did
Speaker 1: back when we were five minutes long. HD DVD versus
Speaker 1: Blu Ray. Right, h D DVD was supposed to be
Speaker 1: at cs and the week before c e S there
Speaker 1: was a big stink because Warner Brothers announced that it
Speaker 1: was going to be exclusively Blu Ray from that moment on.
Speaker 1: And that was one of the few big movie studios
Speaker 1: that had still been backing h D d d D
Speaker 1: at that point. H D DVD they which this from Toshiba. Right,
Speaker 1: had the Toshiba had decided to pull the h D
Speaker 1: DVD presence from c e S rather than have to
Speaker 1: endure a week long UH onslaught of questions about what
Speaker 1: are you going to do now? Yeah, yeah, and that
Speaker 1: was that was the thing they were. Um, there were
Speaker 1: rumors that there was something going to happen with h
Speaker 1: D DVD. UH. I guess in the weeks prior and
Speaker 1: then it happened right before they had the set in
Speaker 1: place on the show floor and it essentially never opened. Um,
Speaker 1: and we didn't know. We got the announcement while we
Speaker 1: were there UM that they were they were going to
Speaker 1: do it, and then as we were there they said, yeah,
Speaker 1: we're done. Yeah, So that was pretty much the end
Speaker 1: of h D DVD. I had that down too. Yeah.
Speaker 1: That also was two thousand eight was a big year
Speaker 1: for UH for CS. We were a hundred and forty
Speaker 1: one thousand attendees, so up from that seventeen thousand, five
Speaker 1: hundred previously just just a few more. Now. I actually
Speaker 1: wrote down the a couple of just little facts about
Speaker 1: every year from two thousand eight ton because we were
Speaker 1: you know, I attended all of those, So just a
Speaker 1: couple of little notes. So you covered h D DVD,
Speaker 1: which was one of the notes I had for two
Speaker 1: thousand and eight. The number of attendees was another. And
Speaker 1: also I have what c net picked out as the
Speaker 1: best of CS because Senat is the official streaming partner
Speaker 1: of CE s or was in for those years and
Speaker 1: so s net always holds an awards um ceremony where
Speaker 1: what they do is their editors go and hit the
Speaker 1: floor and they all look at all the different tech
Speaker 1: out there, and then they get together and they decide
Speaker 1: what is the what is the best thing on the floor.
Speaker 1: And I think it'll be interested to hear what one
Speaker 1: over some of these years, because they're not all good
Speaker 1: stories ahead. So two thousand and eight s NET Awards,
Speaker 1: this one is not bad. Is the Phillips Eco TV show. Yeah,
Speaker 1: this is a forty two in ten a d p
Speaker 1: h D TV that had a lot of energy saving
Speaker 1: technology built into it. Because two thousand eight, I think
Speaker 1: Chris can remember this to two thousand eight, I think
Speaker 1: was the big trend was green technology in two thousand eight. Um,
Speaker 1: you can usually spot some pretty pretty prevalent trends each
Speaker 1: year at CS two. If you attend what we can
Speaker 1: talk a little bit about that as well. Two thousand nine, Um,
Speaker 1: that was the when the LG watch phone was on
Speaker 1: the show floor, which never came to the United States,
Speaker 1: but it made a huge hit at the show. Yeah,
Speaker 1: I got a lot of buzz because everyone's saying, Oh,
Speaker 1: it's the Dick Tracy watching. It's got video and everything
Speaker 1: and his touch screen interface, and you know what, we
Speaker 1: don't have the l g Watch phone. But we do
Speaker 1: have the iPod Nano that has a lot of the
Speaker 1: same functionality, just not the phone part. Uh, so that's
Speaker 1: kind of interesting. But what one that year, Senets prize
Speaker 1: went to the Palm Pre Oh yeah, which is kind
Speaker 1: of sad. So justin short, Palm Pre from from from
Speaker 1: Palm never really took off. It very much impressed everyone.
Speaker 1: Everyone thought that it was going to be a real
Speaker 1: uh competitor to the iPhone. Yeah. That was basically the
Speaker 1: debut of their brand new operating system. And then it
Speaker 1: just never got traction. It took about six months from
Speaker 1: CS before it even hit the market, and by then
Speaker 1: the buzzard died down, so it never really took off.
Speaker 1: HP ended up buying Palm. Uh, the Palm phones began
Speaker 1: to disappear, webOS became a tablet only thing and then happened,
Speaker 1: and no one really was sure what was going to
Speaker 1: happen with webOS because they first HP was saying we're
Speaker 1: done with it, and they're like, no, we're not done
Speaker 1: with it, so we don't know if we're done with it.
Speaker 1: And now they're saying we're not done with it and
Speaker 1: we're moving it to open source. So that's been the
Speaker 1: journey of webo s since c E S two thousand nine. Yeah,
Speaker 1: pretty crazy. And we did a whole episode on Palm,
Speaker 1: so you can listen to that if you want to
Speaker 1: know more about that company. The big thing I remember
Speaker 1: from twenty tenness seeing Intel's new Haleen processor running. I
Speaker 1: had written an article about the Nehleen processor and this
Speaker 1: time I got the chance to see it and I
Speaker 1: was very much impressed. The big win for that year
Speaker 1: was Panasonics three D h D t V. That's what
Speaker 1: Sena gave the award to. And of course three D
Speaker 1: television still has not really taken hold. It just hasn't
Speaker 1: really gained that much attraction. There are a lot of
Speaker 1: televisions out there they have three D built into them,
Speaker 1: but we have not seen three D become a real
Speaker 1: powerhouse in home entertainment. Yeah. And and actually you you're mentioning,
Speaker 1: um uh, the Nehalen processor kind of reminded me to
Speaker 1: a lot of the stuff on the show floor. I mean,
Speaker 1: we've we've had many people, uh tell us that they
Speaker 1: think going to see e S would be a whole
Speaker 1: lot of fun. And yeah, in some ways, getting the
Speaker 1: chance to see these gadgets and and and cool toys
Speaker 1: and be it. Yeah, that that part is kind of cool.
Speaker 1: But there's a lot of stuff where I mean, looking
Speaker 1: at a motherboard with an Ahleen processor. I mean what
Speaker 1: Intel does when they show that kind of thing off, um,
Speaker 1: is they show a computer running stuff that you know,
Speaker 1: they're talking about the the optimization, but if you look
Speaker 1: at the process there, I mean, it's it's a chip.
Speaker 1: So there's there's a lot of stuff there that's just
Speaker 1: it's good and it's important, and it's it's nice to
Speaker 1: have in your next computer. You know, Oh man, look
Speaker 1: how fast that is. I'd like to have that, But
Speaker 1: you don't stay there all day and just marveling at
Speaker 1: it because it's the coolest thing. Every We can talk
Speaker 1: about some of that, we can talk about some of that. Also,
Speaker 1: want to get to our personal experiences, because I've got
Speaker 1: a whole rant I could go off on, but not
Speaker 1: about Intel, though they're they're expected to show a new
Speaker 1: processor this year. Yeah. I saw sandy Bridge last year,
Speaker 1: and again that was very impressive. So that was something
Speaker 1: for last year being this year as we're recording it,
Speaker 1: but last year when you're listening to this even Yeah,
Speaker 1: I saw, I saw Sandy Bridge and that was very interesting. Um.
Speaker 1: That was also it was a big year for tablets
Speaker 1: and smartphones last year. The Motorola Atrix, which was the
Speaker 1: smartphone that could dock with a laptop like docking device
Speaker 1: and it could power that laptop, so you were actually
Speaker 1: using the smartphones operating system in a laptop form factor. Uh,
Speaker 1: BlackBerry Playbook was there to play with. That was the
Speaker 1: first time I got my hands on one of those.
Speaker 1: Um lots of different devices seen. That gave the award
Speaker 1: to the Motorola Zoom, which again just never really I mean,
Speaker 1: it hasn't done terrible and the it's not it's not
Speaker 1: it's not a failure or anything in the market, but
Speaker 1: I don't think it ended up making as big a
Speaker 1: splash as we thought back when we were at CES. Yeah,
Speaker 1: and part of that is just you know that that
Speaker 1: was sporting the new Honeycomb build of Android. Well within
Speaker 1: that same year, we've seen ice Cream Sandwich come out
Speaker 1: or at least unveiled. Yeah. So I mean that's that's
Speaker 1: one of the issues with CS two is that sometimes
Speaker 1: the stuff that you see at the show that you
Speaker 1: think is gonna be like, oh my gosh, I can't
Speaker 1: wait for this to hit the market. It's gonna be
Speaker 1: the next big thing. Some of it, some of it
Speaker 1: never comes to market, and some of it will come
Speaker 1: to market and then just fizzle. Uh. Let me get
Speaker 1: my Let me get the one item that never came
Speaker 1: to market that just drove me crazy. I know what
Speaker 1: this one is. The Lenovo you won? Oh, the Lenovo
Speaker 1: you won, which was a notebook computer where you could
Speaker 1: detach the screen from the base of the computer and
Speaker 1: it would become a tablet. And it actually had two
Speaker 1: different operating systems. When it was a notebook computer, it
Speaker 1: was running Windows seven. The original build I saw, when
Speaker 1: you detached the screen, it would switch to a Linux
Speaker 1: based operating system. The second time I saw it, which
Speaker 1: was c S I can't remember if it was the
Speaker 1: first Timmer nine anyway, the second time I saw it,
Speaker 1: they had switched the tablet operating system over to Android. Uh.
Speaker 1: And in both cases they were hoping to aim for
Speaker 1: a summer release and it never happened. It did. There
Speaker 1: was some limited releases in China, but nothing in the
Speaker 1: United States. And I this was the tablet device I
Speaker 1: really wanted because I wanted something that I could use
Speaker 1: as a full computer, or I could detach the screen
Speaker 1: and use that as a tablet, so that I could
Speaker 1: preload all the things I needed before detaching the tablet part,
Speaker 1: and then i'd have it to refer to on the tablet.
Speaker 1: That way, for all the heavy data processing type stuff
Speaker 1: or word processing word entrge kind of things. I could
Speaker 1: use a keyboard instead of a touchscreen device. And um,
Speaker 1: and you know, I'm still uh still said that that
Speaker 1: never really came out. Um, but yeah, let's talk about
Speaker 1: what it's like when you go to c e S.
Speaker 1: We can cut We'll mostly be talking about from the
Speaker 1: perspective of press, because that's what we are. We we
Speaker 1: haven't We've never exhibited at C E S. Yeah, so
Speaker 1: well it's uh, I can I can say that it's
Speaker 1: if you're interested in gadgets or you're a member of
Speaker 1: the media, it's the experience is not going to be
Speaker 1: terribly difficult because, um, you're gonna want to see as
Speaker 1: much of the show as you can. Now that the
Speaker 1: show takes the better part of a week. Um, and
Speaker 1: you know, as as as I mentioned and Jonathan mentioned before, Um,
Speaker 1: it's quite a lot of square footage in terms of
Speaker 1: show space, Um, it's grown very, very large. There's even
Speaker 1: an outdoor section where they have mobile electronics and things
Speaker 1: car cars. Um yea that that was the first time
Speaker 1: I saw a Fiat five because Microsoft is showing off
Speaker 1: it's uh uh Sinc. Operating system, and they had a
Speaker 1: Fiat five there and I thought, wow, man, look at this.
Speaker 1: They brought a Fiat overseas for just for this show. Um.
Speaker 1: A lot of the audio exhibitors are in hotel suites
Speaker 1: in one of the nearby hotels because you know, you
Speaker 1: don't want to you don't want to have to try
Speaker 1: and just and and show off your your high end
Speaker 1: audio equipment on a show floor that's just clamoring with noise.
Speaker 1: You need to have your own little area so that
Speaker 1: you've at least kind of blocked out most of the
Speaker 1: ambient noise so people can really hear what your stuff
Speaker 1: can do. Yeah, to to quote Dr Seuss, oh the noise, noise, noise, noise,
Speaker 1: it's it's allowed environment. People are talking. There's media playing
Speaker 1: from from pretty much everywhere. Yeah, the central hall you
Speaker 1: get um uh, there's usually a few. The one the
Speaker 1: one audio areas you'll hear the most are from our
Speaker 1: are the the car sets, like the the the audio
Speaker 1: stereo systems that go into cars, those tend to actually
Speaker 1: be on the show floor and they tend to drown
Speaker 1: everything else out. I know that when m Leo Report
Speaker 1: first got his This Weekend Tech table set up over
Speaker 1: at CS he was put directly across from an area
Speaker 1: where they had several of these exhibitors showing off these
Speaker 1: incredibly powerful stereo systems. And so through most of the
Speaker 1: twit footage of that first year, you hear doom, doom, don't, don't, don't, don't, don't,
Speaker 1: like in the background, and like people are shaking when
Speaker 1: they're sitting there at the table. It was pretty intense.
Speaker 1: They had in two thousand eight, one night when we
Speaker 1: went even had marine electronics. They had boats. Yeah, yeah, yeah,
Speaker 1: and uh interesting. So some of these, some of these
Speaker 1: booths that you'll you would see are are wide and
Speaker 1: spread out and and in some cases it's that the
Speaker 1: company wants to make a big statement but doesn't necessarily
Speaker 1: have that much to show. Um. Sometimes it's that they
Speaker 1: need the space, Like the Parrot drone. The first time
Speaker 1: I saw that, you know, that's the it's got four
Speaker 1: helicopter type blades. Yeah, quadricopter that's that's not bad UM
Speaker 1: and you can control it through and a mobile device.
Speaker 1: It was it used to just be UM iPhone, but
Speaker 1: they've expanded it a little bit since then. But that
Speaker 1: was really pretty cool UM and took up a lot
Speaker 1: of space, but it was it was it consistently drew crowds.
Speaker 1: Taser tends to have its own space. Last year, I
Speaker 1: saw them tasering people. That was kind of interesting. Yeah,
Speaker 1: but it was I got a real charge out of it. Uh.
Speaker 1: And then there for every booth that you see that
Speaker 1: has really cool tech in it, they're about fifteen booths
Speaker 1: that have things like computer cases or smartphone cases or
Speaker 1: smartphone decals to put on stuff that's accessories for things
Speaker 1: that you already owned. So it's not as exciting. It's
Speaker 1: definitely stuff that people want. So that's why it's at
Speaker 1: the trade show, because retailers are going to be looking
Speaker 1: around to see what's available and say, oh, you know what,
Speaker 1: I want my store to carry this line of smartphone
Speaker 1: case because I think that would really move UM. But
Speaker 1: as a as a member of the press or maybe
Speaker 1: just a member of the general public, if somehow you've
Speaker 1: found your way into cees. It wouldn't necessarily be like,
Speaker 1: oh my gosh, look at that smartphone case. Well, and
Speaker 1: some of them manufacturers too, aren't necessarily cutting edge. You
Speaker 1: might see a headphone manufacturer there and they're not making
Speaker 1: uh the latest noise canceling headphones or that hey that
Speaker 1: would come in handy at zes or um uh you know,
Speaker 1: the the high end cans that you see, um, people
Speaker 1: paying three or more dollars. Where you'll see low cost headphones. Look,
Speaker 1: we've made uh you know, earbuds with better response. Uh
Speaker 1: that retail for and and that's not gonna be exciting
Speaker 1: news necessarily, but it might be for retailers who are going, hey,
Speaker 1: I can I can offer a wider range of low
Speaker 1: cost stuff and selves in my store. Um. There are
Speaker 1: a lot of manufacturers from overseas who are showing off,
Speaker 1: um how they've been able to manufacture things in smaller
Speaker 1: packages and uh and for lower costs. Um, so you
Speaker 1: might be able to to fill out your low range
Speaker 1: if you're looking for stuff to include in your store. Yeah,
Speaker 1: there's actually an entire section that's essentially from Asian um
Speaker 1: markets and it's all these really tiny booths filled with
Speaker 1: some of it's filled with some of the weirdest electronics
Speaker 1: you've ever seen. Like it's all the stuff that you
Speaker 1: would typically say wow that that clearly had to come
Speaker 1: from Japan because it's just so unusual. But um, but
Speaker 1: also a lot of the other like the less expensive,
Speaker 1: the more affordable types of electronics, and not the cutting
Speaker 1: edge stuff, but the stuff that has been refined to
Speaker 1: a point where the price has really come down. UM.
Speaker 1: And then there are other sections of the floor where
Speaker 1: you're gonna you're gonna see the cutting edge, like the
Speaker 1: tops stuff that's coming out the next year. UM. These
Speaker 1: are usually from the really really big companies, And once
Speaker 1: in a while a small company will will really throw
Speaker 1: you and you'll you'll go to some small booth and
Speaker 1: you're like, wow, the parrot drone in a way was
Speaker 1: like that. A lot of people say, wow, that's really innovative. UM.
Speaker 1: But more often than not, you're going to see people
Speaker 1: talking about the big companies like Sony, Pana, sonic, Um, Toshiba, Toshiba, YEP,
Speaker 1: LG LG always has a really big presence there, Um, Intel, Microsoft, Uh.
Speaker 1: These are the companies that have some of the largest
Speaker 1: booth spaces on there, Like some of the booth spaces
Speaker 1: for some of these companies are the same as if
Speaker 1: you took ten of the other exhibitors together and put
Speaker 1: them all in the same space. Oh yeah, I mean
Speaker 1: these places are are in a lot of cases, larger
Speaker 1: than a small retail store. Um. And and the the
Speaker 1: result of that is you can spend a whole day
Speaker 1: looking at a small section of the floor because need
Speaker 1: a few minutes to take in what it is you're
Speaker 1: looking at. So, I mean, you could spend a lot
Speaker 1: of time on your feet looking around, and it's it
Speaker 1: can be wearying, especially if you're carrying twenty pounds of
Speaker 1: paper press kits or and six pounds of laptop. They
Speaker 1: don't they don't do the paper press kits as much anymore.
Speaker 1: But that was the year I went no, wait, there
Speaker 1: was a point. I remember Chris and I both at
Speaker 1: one point took out all the press kitts we had,
Speaker 1: and it was it was probably combined, it's probably at
Speaker 1: least fifty pounds of paper. Yeah, thankfully they don't do
Speaker 1: that anymore now as much. Now it tends to either
Speaker 1: be on a thumb drive or they give you a
Speaker 1: card that has a link to an online press scott
Speaker 1: which is so much better. Also, it makes it way
Speaker 1: easier to get hold of things like images and stuff
Speaker 1: if you need to run an article, So that that fantastic.
Speaker 1: Keep that up the but it goes on for days.
Speaker 1: I mean you can after the first day or so,
Speaker 1: you can be quite tired. Yeah, the periods, and there's
Speaker 1: there's just a lot to see and a lot to do.
Speaker 1: There are three main halls in the convention Center, the
Speaker 1: North Hall, Central Hall in South Hall, and South Hall
Speaker 1: is the one that I typically hit first, and they're
Speaker 1: most several of the big name companies are in South Hall.
Speaker 1: Central Hall has more of the big name companies, and
Speaker 1: I believe it's the Central Hall that has two floors,
Speaker 1: which makes that even more intimidating. And then the North
Speaker 1: Hall tends to have a lot of the vehicle stuff.
Speaker 1: Some of it's in the Central Hall, but most of
Speaker 1: the vehicle stuffs in the North Hall. The stuff is
Speaker 1: not on display outside the convention center. Um and so
Speaker 1: you also they also will have special zones set up
Speaker 1: now at ces, so like they'll have a green zone
Speaker 1: area where they've got a lot of exhibitors who all
Speaker 1: specialize in green technology together. They'll have an educational zone,
Speaker 1: they'll have a senior citizen type zone, so technology that's
Speaker 1: specifically geared toward UM meeting the needs of elderly users.
Speaker 1: So that's kind of interesting that you know, these different
Speaker 1: zones can be in various halls. It all depends on,
Speaker 1: you know, how c e S has arranged that particular year. Huh.
Speaker 1: Then you've got all the different UM ones that are
Speaker 1: in the the nearby hotels UM for example, the Venetian
Speaker 1: off often has its own the audio section. Also, the
Speaker 1: Venetian and Sands Expo Center tends to have a hall
Speaker 1: display hall as well. It's a smaller one, doesn't have
Speaker 1: as many big names in it, but it's another it's
Speaker 1: another exhibitor hall, so it's not just the Las Vegas
Speaker 1: Convection Center, which is already huge. The Hilton tends to
Speaker 1: have several suites that people are using, the exhibitors are using.
Speaker 1: Sometimes you have companies that don't rent space at c
Speaker 1: e S, but they show up and get a suite
Speaker 1: at a hotel and then they try and entice you
Speaker 1: to come over to the hotel so they can show
Speaker 1: off their stuff without actually being part of the CES
Speaker 1: there's that issue as well. And then they're all the parties. Okay,
Speaker 1: so people who have never been to ce S who
Speaker 1: are saying, wow, this sound like it's incredible. I kept
Speaker 1: and there are parties that sounds amazing. Let me tell
Speaker 1: you what a c S parties like. So CES party,
Speaker 1: you will, you will eat well, and you will you
Speaker 1: could potentially drink as well. I don't drink, so that
Speaker 1: means nothing to me. Um. I mean I drink water,
Speaker 1: but I don't drink alcohol, so that means nothing to me.
Speaker 1: But you go, you'll see some cool tech and then
Speaker 1: you try and talk over the sound of everyone else talking,
Speaker 1: plus the ambient music which is usually about three, three
Speaker 1: or four times louder that needs to be in order
Speaker 1: to explain who you are and and and find out
Speaker 1: more about this product. It's all business talk. It's not
Speaker 1: it's not fun stuff like it's not. It's not a
Speaker 1: part of you go to to have fun. It's a
Speaker 1: part of you go to the network to get a
Speaker 1: little more information about stuff. It's still working. So it's
Speaker 1: not like, um, you know you're you're dancing the night away.
Speaker 1: It's not like that. Although maybe there are some of
Speaker 1: the CE S parties, and those are just the ones
Speaker 1: I've never gone to. Uh So, now at this point
Speaker 1: I tend to I'll try go to a party now
Speaker 1: and then because it is a really good way to
Speaker 1: network with people, and it is a very good way,
Speaker 1: like if you if you write about how stuff works,
Speaker 1: like I do, it can be invaluable to get the
Speaker 1: business card of an executive so that you can contact
Speaker 1: that person and say, hey, I'm working on this article
Speaker 1: about the thing that you specialize in. Is there anyone
Speaker 1: at your company I could speak with so I could
Speaker 1: get an expert on involved in writing this article. It's incredible.
Speaker 1: But now I will often try and save the time
Speaker 1: after the show floor closes to getting together with some
Speaker 1: of my peers in tech journalism to sit down and
Speaker 1: just kind of talk about what we saw and kind
Speaker 1: of share knowledge, because there's a lot of that at
Speaker 1: C E S. It's nice, you know, you don't see
Speaker 1: a lot of at least in my experience, I don't
Speaker 1: see a lot of journalists kind of shutting themselves off
Speaker 1: from everyone else and not talking for fear of losing
Speaker 1: the scoop. It tends to be a lot of people
Speaker 1: sharing their information and kind of you know, figuring out
Speaker 1: what are the trends, what what are was it that
Speaker 1: we're seeing? What does this mean for the upcoming year?
Speaker 1: And that, to me is is fascinating. That's one of
Speaker 1: the parts that I like the most about c e S.
Speaker 1: So sitting around in the old what used to be
Speaker 1: the Star Trek experience at the Hilton with with folks
Speaker 1: from the Twit network or from uh from Revision three
Speaker 1: or from c Net. That's that's fantastic. I love that.
Speaker 1: But it's uh yeah, it's not all fun and games,
Speaker 1: that's for sure. Um No, it's a lot of work,
Speaker 1: it is, and it is probably it's one of the
Speaker 1: most physically tolling things I've had to do it. How
Speaker 1: stuff works, it's by the end of the day you
Speaker 1: you feel it, and then you get up and do
Speaker 1: it again. Here's here's a hint for any of you
Speaker 1: who are doing ce S for the first time this year.
Speaker 1: If you're listening to this, you might be too late.
Speaker 1: So if it's the first time you're doing c S,
Speaker 1: will here's here's what you do. You need to know
Speaker 1: if you plan on doing something after the show floor
Speaker 1: closes and you go back to your hotel room to
Speaker 1: set stuff down so that you can go back out.
Speaker 1: Do not do not sit down and or lie down,
Speaker 1: because that's it. You're not moving again. I have made
Speaker 1: that mistake so many times. But I mean, oh, those
Speaker 1: chairs and beds just look so comforting after you've done
Speaker 1: on your feet all day long. It's a it's a
Speaker 1: very interesting trade show. I don't think it's as phenomenal
Speaker 1: or magical as outsiders seem to think it is. I mean,
Speaker 1: but that's because I've covered it for four years now.
Speaker 1: So um, if you if you were to experience it
Speaker 1: the way I try and explain to people as if
Speaker 1: you're a journalist, imagine walking into the world's largest shopping mall,
Speaker 1: but every single store just sells electronics, and it's your
Speaker 1: job to go into every single store and look at
Speaker 1: every single shelf, at every single device, and then you're
Speaker 1: going to write up what the best was when you're done.
Speaker 1: And the problem is that the devices are you know,
Speaker 1: it's none that they're bad, they're just not interesting. And
Speaker 1: you have to do this through the entire mall. That's
Speaker 1: not fun. But there are fun elements to it. When
Speaker 1: you do stumble across that thing that that is debuting
Speaker 1: for the very first time at c e S. There
Speaker 1: is a level of excitement there that is, you know,
Speaker 1: it's hard. You can't dismiss that that is pretty pretty
Speaker 1: incredible to experience. Well, it should be, uh, should be
Speaker 1: interesting to your reports when you when you are able
Speaker 1: to file, if you're not completely worn out. Yeah, I'm
Speaker 1: sure I'll blog some while I'm at c e S
Speaker 1: and then maybe maybe when I get back, we can
Speaker 1: talk a little bit about what it was I saw. Now, granted,
Speaker 1: by the time that podcast goes live, it'll be um
Speaker 1: well after c e S, but but I can I
Speaker 1: can at least talk about sort of the trends and
Speaker 1: you know, maybe what the field was like, because one
Speaker 1: thing we did not touch on. And I guess we
Speaker 1: could end here because it is kind of interesting. Um
Speaker 1: is that you know, two thousand and eight most heavily
Speaker 1: attended CS at that point in a dy people. So
Speaker 1: you and I got to experience the most crowded it's
Speaker 1: ever In two thousand nine saw drop in attendance because
Speaker 1: that was when there was fear about recession. There was
Speaker 1: a lot of economic uncertainty. Exhibitors pulled out of the show,
Speaker 1: attendees canceled, and so, uh, I think it was like
Speaker 1: around a hundred and ten thousand people showed up um
Speaker 1: in two thousand nine out and said, you know, a
Speaker 1: hundred thirty thousand people less than the previous year, on
Speaker 1: which it sounds like it's still a huge amount, but
Speaker 1: when you spread it over the entire event, it was
Speaker 1: noticeable that there were fewer people there, um fewer people there,
Speaker 1: and then two thousand and uh two ten there were
Speaker 1: a few more, but it still was pretty it still
Speaker 1: wasn't at its old levels. And then last year it
Speaker 1: got back up two hundred forty thousand, so it's almost
Speaker 1: back to where it was in two thousand and eight.
Speaker 1: So I don't know what is gonna look like yet,
Speaker 1: because I while I'm there while you're listening, I'm not
Speaker 1: there while i'm recording, all right, But I'm sure I
Speaker 1: can report back, assuming that I still have any you know,
Speaker 1: ability to do. So I lost that toe on that
Speaker 1: one year, that two thousand night. That's when I got
Speaker 1: in between a reporter iNTS some free food. Anyway, bad idea.
Speaker 1: Never do that in any circumstance, but especially at CES. Alright,
Speaker 1: so we're wrapping this up you guys. If you have
Speaker 1: any requests for episodes that you would like us to
Speaker 1: cover in the future, let us know. You can contact
Speaker 1: us on Facebook and Twitter are handled. There is tech
Speaker 1: stuff H s W and Chris and I will talk
Speaker 1: to you again really soon. Be sure to check out
Speaker 1: our new video podcast, Stuff from the Future. Join how
Speaker 1: Stuff Work staff as we explore the most promising and
Speaker 1: perplexing possibilities of tomorrow. The house Stuff Works iPhone FFP
Speaker 1: has arrived down a bit today on iTunes to you
Speaker 1: by the reinvented two thousand twelve Camray. It's ready, are
Speaker 1: you