Speaker 1: So what were the hottest sellers on Amazon Prime Day?
Speaker 1: What's going on? I'm Rich Demiro. This is Rich on Tech.
Speaker 1: I know, I know a lot of talk about Amazon
Speaker 1: Prime Day, but it is a big shopping event, and
Speaker 1: to be honest, there's not much else going on right
Speaker 1: now in the tech world. So let's talk about Amazon
Speaker 1: Prime Day. As it usually does, Amazon sends out a
Speaker 1: bunch of details about the most shopped for items on
Speaker 1: Prime Day, along with their typical so and so was
Speaker 1: purchased every second. It makes you realize just how big
Speaker 1: this company is and how many people are buying on
Speaker 1: the site around the world. So here are the results
Speaker 1: of Prime Day twenty eighteen, which Amazon says is the
Speaker 1: biggest shopping event now in Amazon history, surpassing sales on
Speaker 1: Cyber Monday and Black Friday and even last year's Prime Day.
Speaker 1: Prime members bought more than one hundred million products. The
Speaker 1: top sellers worldwide overall the Fire TV stick with Alexa
Speaker 1: Remote and Echo Dot. This was also the first year
Speaker 1: that Whole Foods was included in the sales. The best
Speaker 1: selling deal there was organic strawberries. Now for some top
Speaker 1: level highlights, two Toshiba four K Fire TVs are now
Speaker 1: the best selling TVs in Amazon history. That makes a
Speaker 1: lot of sense because you can get one of them
Speaker 1: for under three hundred dollars. That was an amazing deal.
Speaker 1: The Ring Video doorbell also had its best day ever.
Speaker 1: The Ring Video Doorbell Pro sold out. Keep in mind,
Speaker 1: a lot of these Amazon branded products do really well
Speaker 1: on Prime Day because they get the most visibility on
Speaker 1: the Amazon site plus to the most familiar brands, and
Speaker 1: people have their eye on them, so that's why they
Speaker 1: do so well. Amazon doesn't release actual sales numbers, but
Speaker 1: this year they did give us some interesting clues. Amazon
Speaker 1: says that members purchased more than three hundred thousand instant
Speaker 1: pots and one hundred and fifty thousand Life straws personal
Speaker 1: water filters. But these also happen to be the two
Speaker 1: top selling devices minus Amazon's owned products in the United States,
Speaker 1: so that's really interesting. The top selling product in the
Speaker 1: United States after all the Amazon products, was three hundred
Speaker 1: thousand units, then one hundred and fifty thousand units of
Speaker 1: the Life straw, so that gives us an idea of
Speaker 1: just how many things are selling. Also in the US,
Speaker 1: a DNA test was also a top seller and then
Speaker 1: you take a look at other countries around the world
Speaker 1: and it gets kind of interesting. In Spain, a sixty
Speaker 1: four gigabyte memory card was tops. In Singapore it was
Speaker 1: Coke zero and Plato. In the Netherlands who participated for
Speaker 1: the first time in Prime Day, it was a smart
Speaker 1: plug that was the top seller, and in Japan it
Speaker 1: was laundry detergent and wig protein, in India a Red
Speaker 1: me Y two smartphone salt and a power bank, and
Speaker 1: in China a Sonic Care toothbrush and moisturizing foundation. Clearly,
Speaker 1: even with shoppers having some issues accessing the site early
Speaker 1: on Prime Day, still a major success, and I expect
Speaker 1: to see other online retailers attempt to copy it. Even yesterday,
Speaker 1: we did see other retailers like Target and Walmart try
Speaker 1: to capture some of the momentum by having their own sales,
Speaker 1: but nothing in comparison to what Amazon is doing. Amazon
Speaker 1: has over one hundred million paid Prime members around the world.
Speaker 1: And here is the craziest stat of all. It doesn't
Speaker 1: come from Amazon, but it comes from a report from eMarketer. Ready,
Speaker 1: Amazon now commands about forty nine percent of all retail
Speaker 1: dollars spent online, so if a dollar is being spent online,
Speaker 1: forty nine cents of that is going to Amazon. That's insane.
Speaker 1: The next closest competitor is eBay. They get about seven
Speaker 1: percent of online sales. But here is the craziest part
Speaker 1: of all. Amazon still only gets about five percent of
Speaker 1: all retail sales. We're talking online and off, So when
Speaker 1: you think about growth potential for this company, there is
Speaker 1: still a long ways to go. As for me, I
Speaker 1: must be getting older because the only thing that I
Speaker 1: bought on Prime Day was a two pack of smart
Speaker 1: air filters from my home air conditioning system. They were
Speaker 1: thirty percent off, so definitely a Prime Day deal. But
Speaker 1: I mean I could have found some other stuff, I guess,
Speaker 1: but I felt pretty good my purchase because I didn't
Speaker 1: get anything that I don't need. Thanks so much for listening.
Speaker 1: I'm Rich Demiro rich on tech dot tv for links
Speaker 1: that I mentioned here, I'll talk to you real soon.