WEBVTT - Amazon Prime Day 2018 Results

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<v Speaker 1>So what were the hottest sellers on Amazon Prime Day?

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<v Speaker 1>What's going on? I'm Rich Demiro. This is Rich on Tech.

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<v Speaker 1>I know, I know a lot of talk about Amazon

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<v Speaker 1>Prime Day, but it is a big shopping event, and

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<v Speaker 1>to be honest, there's not much else going on right

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<v Speaker 1>now in the tech world. So let's talk about Amazon

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<v Speaker 1>Prime Day. As it usually does, Amazon sends out a

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<v Speaker 1>bunch of details about the most shopped for items on

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<v Speaker 1>Prime Day, along with their typical so and so was

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<v Speaker 1>purchased every second. It makes you realize just how big

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<v Speaker 1>this company is and how many people are buying on

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<v Speaker 1>the site around the world. So here are the results

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<v Speaker 1>of Prime Day twenty eighteen, which Amazon says is the

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<v Speaker 1>biggest shopping event now in Amazon history, surpassing sales on

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<v Speaker 1>Cyber Monday and Black Friday and even last year's Prime Day.

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<v Speaker 1>Prime members bought more than one hundred million products. The

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<v Speaker 1>top sellers worldwide overall the Fire TV stick with Alexa

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<v Speaker 1>Remote and Echo Dot. This was also the first year

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<v Speaker 1>that Whole Foods was included in the sales. The best

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<v Speaker 1>selling deal there was organic strawberries. Now for some top

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<v Speaker 1>level highlights, two Toshiba four K Fire TVs are now

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<v Speaker 1>the best selling TVs in Amazon history. That makes a

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<v Speaker 1>lot of sense because you can get one of them

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<v Speaker 1>for under three hundred dollars. That was an amazing deal.

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<v Speaker 1>The Ring Video doorbell also had its best day ever.

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<v Speaker 1>The Ring Video Doorbell Pro sold out. Keep in mind,

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<v Speaker 1>a lot of these Amazon branded products do really well

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<v Speaker 1>on Prime Day because they get the most visibility on

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<v Speaker 1>the Amazon site plus to the most familiar brands, and

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<v Speaker 1>people have their eye on them, so that's why they

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<v Speaker 1>do so well. Amazon doesn't release actual sales numbers, but

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<v Speaker 1>this year they did give us some interesting clues. Amazon

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<v Speaker 1>says that members purchased more than three hundred thousand instant

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<v Speaker 1>pots and one hundred and fifty thousand Life straws personal

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<v Speaker 1>water filters. But these also happen to be the two

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<v Speaker 1>top selling devices minus Amazon's owned products in the United States,

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<v Speaker 1>so that's really interesting. The top selling product in the

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<v Speaker 1>United States after all the Amazon products, was three hundred

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<v Speaker 1>thousand units, then one hundred and fifty thousand units of

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<v Speaker 1>the Life straw, so that gives us an idea of

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<v Speaker 1>just how many things are selling. Also in the US,

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<v Speaker 1>a DNA test was also a top seller and then

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<v Speaker 1>you take a look at other countries around the world

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<v Speaker 1>and it gets kind of interesting. In Spain, a sixty

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<v Speaker 1>four gigabyte memory card was tops. In Singapore it was

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<v Speaker 1>Coke zero and Plato. In the Netherlands who participated for

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<v Speaker 1>the first time in Prime Day, it was a smart

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<v Speaker 1>plug that was the top seller, and in Japan it

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<v Speaker 1>was laundry detergent and wig protein, in India a Red

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<v Speaker 1>me Y two smartphone salt and a power bank, and

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<v Speaker 1>in China a Sonic Care toothbrush and moisturizing foundation. Clearly,

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<v Speaker 1>even with shoppers having some issues accessing the site early

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<v Speaker 1>on Prime Day, still a major success, and I expect

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<v Speaker 1>to see other online retailers attempt to copy it. Even yesterday,

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<v Speaker 1>we did see other retailers like Target and Walmart try

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<v Speaker 1>to capture some of the momentum by having their own sales,

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<v Speaker 1>but nothing in comparison to what Amazon is doing. Amazon

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<v Speaker 1>has over one hundred million paid Prime members around the world.

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<v Speaker 1>And here is the craziest stat of all. It doesn't

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<v Speaker 1>come from Amazon, but it comes from a report from eMarketer. Ready,

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<v Speaker 1>Amazon now commands about forty nine percent of all retail

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<v Speaker 1>dollars spent online, so if a dollar is being spent online,

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<v Speaker 1>forty nine cents of that is going to Amazon. That's insane.

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<v Speaker 1>The next closest competitor is eBay. They get about seven

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<v Speaker 1>percent of online sales. But here is the craziest part

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<v Speaker 1>of all. Amazon still only gets about five percent of

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<v Speaker 1>all retail sales. We're talking online and off, So when

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<v Speaker 1>you think about growth potential for this company, there is

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<v Speaker 1>still a long ways to go. As for me, I

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<v Speaker 1>must be getting older because the only thing that I

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<v Speaker 1>bought on Prime Day was a two pack of smart

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<v Speaker 1>air filters from my home air conditioning system. They were

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<v Speaker 1>thirty percent off, so definitely a Prime Day deal. But

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<v Speaker 1>I mean I could have found some other stuff, I guess,

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<v Speaker 1>but I felt pretty good my purchase because I didn't

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<v Speaker 1>get anything that I don't need. Thanks so much for listening.

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<v Speaker 1>I'm Rich Demiro rich on tech dot tv for links

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<v Speaker 1>that I mentioned here, I'll talk to you real soon.