1 00:00:04,600 --> 00:00:07,280 Speaker 1: So what were the hottest sellers on Amazon Prime Day? 2 00:00:07,360 --> 00:00:10,360 Speaker 1: What's going on? I'm Rich Demiro. This is Rich on Tech. 3 00:00:10,480 --> 00:00:12,639 Speaker 1: I know, I know a lot of talk about Amazon 4 00:00:12,680 --> 00:00:15,280 Speaker 1: Prime Day, but it is a big shopping event, and 5 00:00:15,400 --> 00:00:17,560 Speaker 1: to be honest, there's not much else going on right 6 00:00:17,600 --> 00:00:20,120 Speaker 1: now in the tech world. So let's talk about Amazon 7 00:00:20,200 --> 00:00:22,960 Speaker 1: Prime Day. As it usually does, Amazon sends out a 8 00:00:22,960 --> 00:00:26,079 Speaker 1: bunch of details about the most shopped for items on 9 00:00:26,120 --> 00:00:28,600 Speaker 1: Prime Day, along with their typical so and so was 10 00:00:28,640 --> 00:00:31,720 Speaker 1: purchased every second. It makes you realize just how big 11 00:00:31,720 --> 00:00:34,000 Speaker 1: this company is and how many people are buying on 12 00:00:34,040 --> 00:00:36,839 Speaker 1: the site around the world. So here are the results 13 00:00:36,880 --> 00:00:40,320 Speaker 1: of Prime Day twenty eighteen, which Amazon says is the 14 00:00:40,360 --> 00:00:44,879 Speaker 1: biggest shopping event now in Amazon history, surpassing sales on 15 00:00:45,000 --> 00:00:48,920 Speaker 1: Cyber Monday and Black Friday and even last year's Prime Day. 16 00:00:49,400 --> 00:00:52,839 Speaker 1: Prime members bought more than one hundred million products. The 17 00:00:52,880 --> 00:00:57,400 Speaker 1: top sellers worldwide overall the Fire TV stick with Alexa 18 00:00:57,440 --> 00:01:00,840 Speaker 1: Remote and Echo Dot. This was also the first year 19 00:01:00,880 --> 00:01:03,880 Speaker 1: that Whole Foods was included in the sales. The best 20 00:01:03,920 --> 00:01:07,160 Speaker 1: selling deal there was organic strawberries. Now for some top 21 00:01:07,280 --> 00:01:11,200 Speaker 1: level highlights, two Toshiba four K Fire TVs are now 22 00:01:11,280 --> 00:01:14,560 Speaker 1: the best selling TVs in Amazon history. That makes a 23 00:01:14,600 --> 00:01:16,160 Speaker 1: lot of sense because you can get one of them 24 00:01:16,160 --> 00:01:19,160 Speaker 1: for under three hundred dollars. That was an amazing deal. 25 00:01:19,560 --> 00:01:22,399 Speaker 1: The Ring Video doorbell also had its best day ever. 26 00:01:22,720 --> 00:01:25,679 Speaker 1: The Ring Video Doorbell Pro sold out. Keep in mind, 27 00:01:25,720 --> 00:01:28,440 Speaker 1: a lot of these Amazon branded products do really well 28 00:01:28,480 --> 00:01:30,880 Speaker 1: on Prime Day because they get the most visibility on 29 00:01:30,920 --> 00:01:33,920 Speaker 1: the Amazon site plus to the most familiar brands, and 30 00:01:33,959 --> 00:01:35,800 Speaker 1: people have their eye on them, so that's why they 31 00:01:35,840 --> 00:01:39,360 Speaker 1: do so well. Amazon doesn't release actual sales numbers, but 32 00:01:39,720 --> 00:01:43,400 Speaker 1: this year they did give us some interesting clues. Amazon 33 00:01:43,480 --> 00:01:47,000 Speaker 1: says that members purchased more than three hundred thousand instant 34 00:01:47,080 --> 00:01:51,120 Speaker 1: pots and one hundred and fifty thousand Life straws personal 35 00:01:51,160 --> 00:01:54,200 Speaker 1: water filters. But these also happen to be the two 36 00:01:54,360 --> 00:01:58,880 Speaker 1: top selling devices minus Amazon's owned products in the United States, 37 00:01:58,960 --> 00:02:01,560 Speaker 1: so that's really interesting. The top selling product in the 38 00:02:01,640 --> 00:02:05,040 Speaker 1: United States after all the Amazon products, was three hundred 39 00:02:05,040 --> 00:02:08,079 Speaker 1: thousand units, then one hundred and fifty thousand units of 40 00:02:08,120 --> 00:02:10,240 Speaker 1: the Life straw, so that gives us an idea of 41 00:02:10,360 --> 00:02:12,800 Speaker 1: just how many things are selling. Also in the US, 42 00:02:12,840 --> 00:02:15,400 Speaker 1: a DNA test was also a top seller and then 43 00:02:15,440 --> 00:02:17,440 Speaker 1: you take a look at other countries around the world 44 00:02:17,480 --> 00:02:20,160 Speaker 1: and it gets kind of interesting. In Spain, a sixty 45 00:02:20,200 --> 00:02:24,120 Speaker 1: four gigabyte memory card was tops. In Singapore it was 46 00:02:24,240 --> 00:02:28,120 Speaker 1: Coke zero and Plato. In the Netherlands who participated for 47 00:02:28,160 --> 00:02:30,160 Speaker 1: the first time in Prime Day, it was a smart 48 00:02:30,200 --> 00:02:33,320 Speaker 1: plug that was the top seller, and in Japan it 49 00:02:33,400 --> 00:02:36,920 Speaker 1: was laundry detergent and wig protein, in India a Red 50 00:02:37,000 --> 00:02:41,200 Speaker 1: me Y two smartphone salt and a power bank, and 51 00:02:41,320 --> 00:02:45,480 Speaker 1: in China a Sonic Care toothbrush and moisturizing foundation. Clearly, 52 00:02:45,520 --> 00:02:48,440 Speaker 1: even with shoppers having some issues accessing the site early 53 00:02:48,480 --> 00:02:51,799 Speaker 1: on Prime Day, still a major success, and I expect 54 00:02:51,800 --> 00:02:55,120 Speaker 1: to see other online retailers attempt to copy it. Even yesterday, 55 00:02:55,120 --> 00:02:57,760 Speaker 1: we did see other retailers like Target and Walmart try 56 00:02:57,800 --> 00:03:00,560 Speaker 1: to capture some of the momentum by having their own sales, 57 00:03:00,600 --> 00:03:04,960 Speaker 1: but nothing in comparison to what Amazon is doing. Amazon 58 00:03:05,000 --> 00:03:08,400 Speaker 1: has over one hundred million paid Prime members around the world. 59 00:03:08,480 --> 00:03:11,600 Speaker 1: And here is the craziest stat of all. It doesn't 60 00:03:11,600 --> 00:03:15,520 Speaker 1: come from Amazon, but it comes from a report from eMarketer. Ready, 61 00:03:15,960 --> 00:03:19,800 Speaker 1: Amazon now commands about forty nine percent of all retail 62 00:03:19,960 --> 00:03:23,320 Speaker 1: dollars spent online, so if a dollar is being spent online, 63 00:03:23,480 --> 00:03:26,560 Speaker 1: forty nine cents of that is going to Amazon. That's insane. 64 00:03:26,919 --> 00:03:31,000 Speaker 1: The next closest competitor is eBay. They get about seven 65 00:03:31,040 --> 00:03:34,120 Speaker 1: percent of online sales. But here is the craziest part 66 00:03:34,120 --> 00:03:37,920 Speaker 1: of all. Amazon still only gets about five percent of 67 00:03:38,040 --> 00:03:41,400 Speaker 1: all retail sales. We're talking online and off, So when 68 00:03:41,400 --> 00:03:44,280 Speaker 1: you think about growth potential for this company, there is 69 00:03:44,320 --> 00:03:46,960 Speaker 1: still a long ways to go. As for me, I 70 00:03:47,000 --> 00:03:48,840 Speaker 1: must be getting older because the only thing that I 71 00:03:48,880 --> 00:03:51,400 Speaker 1: bought on Prime Day was a two pack of smart 72 00:03:51,400 --> 00:03:54,200 Speaker 1: air filters from my home air conditioning system. They were 73 00:03:54,280 --> 00:03:56,960 Speaker 1: thirty percent off, so definitely a Prime Day deal. But 74 00:03:57,160 --> 00:03:58,960 Speaker 1: I mean I could have found some other stuff, I guess, 75 00:03:59,000 --> 00:04:01,080 Speaker 1: but I felt pretty good my purchase because I didn't 76 00:04:01,080 --> 00:04:03,920 Speaker 1: get anything that I don't need. Thanks so much for listening. 77 00:04:03,920 --> 00:04:07,320 Speaker 1: I'm Rich Demiro rich on tech dot tv for links 78 00:04:07,320 --> 00:04:09,600 Speaker 1: that I mentioned here, I'll talk to you real soon.