1 00:00:08,600 --> 00:00:12,200 Speaker 1: Hello, and welcome to food Stuff. I'm Lauren Vogelum and 2 00:00:12,320 --> 00:00:15,280 Speaker 1: I'm any Ries, and we are your hosts. And uh, 3 00:00:15,440 --> 00:00:20,480 Speaker 1: today we're talking about something that is completely horrifying, historically 4 00:00:20,720 --> 00:00:27,000 Speaker 1: and modernly. Sugar. Yea, yea if I'm ruined that cupcake 5 00:00:27,120 --> 00:00:29,240 Speaker 1: you were just about to shove into your mouth. I 6 00:00:29,280 --> 00:00:32,159 Speaker 1: definitely started researching this while eating a cupcake and then 7 00:00:32,200 --> 00:00:37,400 Speaker 1: felt really bad about my entire life. I was eating 8 00:00:37,560 --> 00:00:40,559 Speaker 1: a piece of cake, which I think you guys probably 9 00:00:40,560 --> 00:00:45,120 Speaker 1: have seen. It's a little short promo we did. Yeah, 10 00:00:45,159 --> 00:00:47,559 Speaker 1: we definitely we didn't explode a piece of cake, but 11 00:00:47,600 --> 00:00:50,400 Speaker 1: we exploded some things on top of a piece of cake. Yes, 12 00:00:51,240 --> 00:00:54,360 Speaker 1: we may or may not have disconnected the fire alarm. 13 00:00:54,360 --> 00:00:58,120 Speaker 1: Maybe maybe it's certainly if there's anyone from any federal 14 00:00:58,160 --> 00:01:01,279 Speaker 1: agencies involved listening to this, we can neither confirm nor 15 00:01:01,360 --> 00:01:05,520 Speaker 1: deny any kind of action to that extent. And the way, 16 00:01:05,520 --> 00:01:10,240 Speaker 1: how dare you? And the flames were really only like 17 00:01:10,280 --> 00:01:13,319 Speaker 1: a foot high, so it was fine. Um, But yes, sugar, 18 00:01:13,600 --> 00:01:16,920 Speaker 1: in addition to being horrifying, it's also like biologically an 19 00:01:17,000 --> 00:01:20,479 Speaker 1: essential substance in our diets. I mean, cupcakes aren't really, 20 00:01:20,480 --> 00:01:24,200 Speaker 1: but sugar itself. Um, because because our selves breakdown sugars 21 00:01:24,200 --> 00:01:29,280 Speaker 1: and other carbohydrates to generate chemical energy, which is probably 22 00:01:29,319 --> 00:01:32,000 Speaker 1: why UM. A lot of animals, like like humans and 23 00:01:32,120 --> 00:01:35,200 Speaker 1: rats and dogs and other living things are are primed 24 00:01:35,280 --> 00:01:40,680 Speaker 1: to detect and to enjoy sweet foods. Yes, and boy 25 00:01:40,680 --> 00:01:43,720 Speaker 1: do we enjoy them. We do. They're delicious. Do you 26 00:01:43,760 --> 00:01:45,319 Speaker 1: have a sweet tooth? Any? Are you more of a 27 00:01:45,520 --> 00:01:47,320 Speaker 1: you know? The funny thing is I used to not. 28 00:01:47,600 --> 00:01:49,920 Speaker 1: I was when I was a kid on Halloween, I 29 00:01:49,920 --> 00:01:52,320 Speaker 1: would go around and get the best Halloween candy and 30 00:01:52,320 --> 00:01:55,120 Speaker 1: I would sell it over the next couple of weeks 31 00:01:55,160 --> 00:01:59,200 Speaker 1: and I'd make a nice profit off. That's amazing, young entrepreneur. Yeah, 32 00:01:59,240 --> 00:02:02,720 Speaker 1: but when I got a college, something kicked in and 33 00:02:02,800 --> 00:02:05,240 Speaker 1: now it's baked good. So those are like, oh yeah, 34 00:02:05,400 --> 00:02:08,760 Speaker 1: number one downfall. I've I've always had a sweet tooth 35 00:02:08,800 --> 00:02:16,240 Speaker 1: for like everything, it's it's great, is it? Nope? Let's 36 00:02:16,280 --> 00:02:19,760 Speaker 1: let's get the like the like basic definition and science 37 00:02:19,840 --> 00:02:23,440 Speaker 1: out of the way here. So when when we say sugar, 38 00:02:23,800 --> 00:02:28,639 Speaker 1: what are we talking about? We're generally referring to refined 39 00:02:28,840 --> 00:02:33,360 Speaker 1: white granulated sugar also called sucros or table should not 40 00:02:33,440 --> 00:02:37,360 Speaker 1: fruit sugar. The kind that naturally occurs and foods. Sucros 41 00:02:37,520 --> 00:02:42,040 Speaker 1: is a soluble carbohydrate, and like all carbohydrates, is composed 42 00:02:42,080 --> 00:02:46,839 Speaker 1: of carbon, hydrogen, and oxygen, and it's a dice accharide, 43 00:02:47,440 --> 00:02:52,600 Speaker 1: or the product of two monosaccharide sugars. Fructose and glucose 44 00:02:53,240 --> 00:02:57,240 Speaker 1: clump together, which for practical purposes means that when your 45 00:02:57,280 --> 00:02:59,959 Speaker 1: body deals with sucros, it has to break those compone 46 00:03:00,080 --> 00:03:02,440 Speaker 1: it's apart before it can use it. There are lots 47 00:03:02,480 --> 00:03:06,760 Speaker 1: of naturally occurring sugars other than sucros um lactose and galactose, 48 00:03:06,800 --> 00:03:09,760 Speaker 1: which are milk sugars UM, the aforementioned fructos found in 49 00:03:09,800 --> 00:03:13,799 Speaker 1: honey and some plants, maltos from barley, et cetera, UM, 50 00:03:13,880 --> 00:03:16,359 Speaker 1: and they all have slightly different chemical properties like that 51 00:03:16,480 --> 00:03:19,400 Speaker 1: the number of carbon and hydrogen and oxygen atoms and 52 00:03:19,560 --> 00:03:23,200 Speaker 1: differences in the way that those atoms bond. But but 53 00:03:23,360 --> 00:03:28,000 Speaker 1: basically chemically speaking UM in chemistry speak, as Annie I 54 00:03:28,040 --> 00:03:30,360 Speaker 1: think wrote in the notes, um sugars come with the 55 00:03:30,400 --> 00:03:34,160 Speaker 1: suffix ose. So if you're looking on those food labels 56 00:03:34,200 --> 00:03:37,360 Speaker 1: and you see an oase, it's a sugar. Yeah, Yeah, 57 00:03:37,440 --> 00:03:41,280 Speaker 1: it's likely UM. As far as the etymology goes. The 58 00:03:41,320 --> 00:03:43,920 Speaker 1: first written use of sucros comes to us from an 59 00:03:43,960 --> 00:03:48,800 Speaker 1: English chemist, William Alan Miller in eighteen fifty seven Elements 60 00:03:48,840 --> 00:03:55,200 Speaker 1: of Chemistry Party, and is derived from the French word sucra. Yes, um, 61 00:03:55,360 --> 00:03:59,520 Speaker 1: sugar is mainly used for flavor, pretty obvious, but it's 62 00:03:59,560 --> 00:04:02,480 Speaker 1: also you in preserving foods and fermentation um, and for 63 00:04:02,640 --> 00:04:05,400 Speaker 1: its chemical properties and like candy making and baking and 64 00:04:05,440 --> 00:04:07,520 Speaker 1: stuff like that. And like we said earlier, we love 65 00:04:07,560 --> 00:04:10,480 Speaker 1: this stuff. The USDA forecast that one seventy four million 66 00:04:10,560 --> 00:04:14,440 Speaker 1: tons where we produced in seventeen, with Brazil being the 67 00:04:14,480 --> 00:04:18,360 Speaker 1: largest producer, and BCC Research a which which is a 68 00:04:18,440 --> 00:04:21,640 Speaker 1: market research company, projected that the value of the industry 69 00:04:21,640 --> 00:04:25,240 Speaker 1: will be worth about eighty two billion dollars this year. 70 00:04:26,680 --> 00:04:31,320 Speaker 1: So yeah, so we'd so we dig sugar. Yeah, let's 71 00:04:31,400 --> 00:04:33,480 Speaker 1: ruin it for you. Yeah, sugar does not dig us 72 00:04:34,520 --> 00:04:38,440 Speaker 1: is kind of the problem. Nope, And you've probably heard 73 00:04:38,480 --> 00:04:41,000 Speaker 1: a lot about this lately. It's kind of a popular 74 00:04:41,160 --> 00:04:45,359 Speaker 1: topic of discussion and science right now. Yeah, especially surrounding 75 00:04:45,400 --> 00:04:47,280 Speaker 1: I think that there's a lot more public discussion of 76 00:04:47,360 --> 00:04:51,400 Speaker 1: high fructose corn syrup than of actual like sugar. Sucrose 77 00:04:51,480 --> 00:04:55,000 Speaker 1: table sugar sugar, But but both are pretty chemically similar. Um, 78 00:04:55,720 --> 00:04:58,880 Speaker 1: the differences between the two and how our bodies handle 79 00:04:58,960 --> 00:05:02,240 Speaker 1: them is kind of complicated, but but basically both are 80 00:05:02,240 --> 00:05:05,680 Speaker 1: made up of fructose and glucose. It's it's about a 81 00:05:05,680 --> 00:05:11,800 Speaker 1: fifty mix in sugar and about a fifty mix and 82 00:05:11,880 --> 00:05:15,480 Speaker 1: high fructose corn syrup. Hence the high fructose part, and 83 00:05:15,560 --> 00:05:18,560 Speaker 1: our bodies processed fructose and glucose differently based on a 84 00:05:18,600 --> 00:05:21,920 Speaker 1: whole bunch of complicated factors, some of which we'll get 85 00:05:21,920 --> 00:05:25,760 Speaker 1: into a bit here, But most of the health concerns 86 00:05:25,880 --> 00:05:30,280 Speaker 1: revolve around around added sugars. Yeah, adding sugar to food 87 00:05:30,279 --> 00:05:33,919 Speaker 1: hand significantly raise the calories and doesn't have much in 88 00:05:33,920 --> 00:05:36,240 Speaker 1: the way of nutritional value, and it doesn't make you 89 00:05:36,320 --> 00:05:40,240 Speaker 1: feel any fuller. Okay, sure, but really, how much of 90 00:05:40,240 --> 00:05:44,799 Speaker 1: the food that we eat can possibly contain added sugars? 91 00:05:44,800 --> 00:05:48,039 Speaker 1: Of the products in the United States food supply contain 92 00:05:48,240 --> 00:05:53,360 Speaker 1: added sweeteners, so so a bunch a bunch of them 93 00:05:53,400 --> 00:05:56,760 Speaker 1: can According to the World Health Organization, you should be 94 00:05:56,800 --> 00:06:00,240 Speaker 1: getting less than ten percent of your daily color take 95 00:06:00,279 --> 00:06:05,880 Speaker 1: from added sugars, and ideally less than five percent five percent. 96 00:06:06,360 --> 00:06:13,040 Speaker 1: According to the American Heart Association, equals about six teaspoons 97 00:06:13,040 --> 00:06:16,960 Speaker 1: grams are less a day for women, and nine teaspoons 98 00:06:16,960 --> 00:06:18,880 Speaker 1: are thirty six grams a day for men. Okay, can 99 00:06:18,920 --> 00:06:21,360 Speaker 1: you put that into perspective for us? Absolutely? I can 100 00:06:22,160 --> 00:06:26,080 Speaker 1: came with an example just for such a question. Um, 101 00:06:26,120 --> 00:06:28,960 Speaker 1: to put that in perspective, Lauren, A single can of 102 00:06:29,080 --> 00:06:32,720 Speaker 1: Coca Cola has thirty nine grams of sugar, so you've 103 00:06:32,720 --> 00:06:37,720 Speaker 1: already surpassed the repmmended amount in one drink. Most Americans 104 00:06:37,800 --> 00:06:41,880 Speaker 1: consume about twenty two teaspoons of added sugar a day, 105 00:06:42,400 --> 00:06:46,320 Speaker 1: and that on averages sixty pounds per year when specifically 106 00:06:46,320 --> 00:06:49,039 Speaker 1: in two thousan eight. But that's that's a pretty good 107 00:06:50,080 --> 00:06:52,920 Speaker 1: average ish number. It's been going down slightly in recent 108 00:06:53,000 --> 00:06:55,880 Speaker 1: years due to some new regulations and new awareness of 109 00:06:55,920 --> 00:06:58,960 Speaker 1: this kind of added sugar. But but yeah, it's it's 110 00:06:59,000 --> 00:07:03,200 Speaker 1: almost four times him the World Health Association slash American 111 00:07:03,200 --> 00:07:07,240 Speaker 1: Heart Association recommended amount. And and that's that's in America. 112 00:07:07,360 --> 00:07:09,760 Speaker 1: And just kind of side note, we will be talking 113 00:07:09,880 --> 00:07:13,679 Speaker 1: about America through most of this episode because that's where 114 00:07:13,720 --> 00:07:17,080 Speaker 1: we live. Um, but we should mention that this problem 115 00:07:17,120 --> 00:07:21,640 Speaker 1: is not confined to America. According to the World Health organization. 116 00:07:22,120 --> 00:07:25,200 Speaker 1: Few populations around the world fall under the ideal five 117 00:07:25,280 --> 00:07:28,680 Speaker 1: percent of daily calories being from added sugar, and lots 118 00:07:28,720 --> 00:07:31,480 Speaker 1: of populations range from the ten to twenty that we 119 00:07:31,520 --> 00:07:35,400 Speaker 1: are hovering at the top end of. Right, we like 120 00:07:35,480 --> 00:07:40,840 Speaker 1: to win team we're the best. Actually, I think I 121 00:07:40,880 --> 00:07:45,800 Speaker 1: think Portugal is narrowly beating us out. Good good job, guys, 122 00:07:46,440 --> 00:07:51,280 Speaker 1: I would have guessed the United Kingdom. No offense. But 123 00:07:51,480 --> 00:07:54,120 Speaker 1: it's just just processed foods places where processed foods are 124 00:07:54,120 --> 00:07:56,640 Speaker 1: pretty common. For a while. If we look at the 125 00:07:56,680 --> 00:08:01,200 Speaker 1: main health concerns that we had about sugar an excessive 126 00:08:01,200 --> 00:08:05,720 Speaker 1: sugar in take, mostly what you heard was tooth decake 127 00:08:05,960 --> 00:08:11,720 Speaker 1: and hyperactivity. Tooth tooth decay still pretty solid. Yes, there's 128 00:08:11,760 --> 00:08:14,240 Speaker 1: there's some size to back that up, for sure, Brush 129 00:08:14,240 --> 00:08:18,720 Speaker 1: you teeth kids. But about hyperactivity, yes, I remember reading 130 00:08:18,720 --> 00:08:20,320 Speaker 1: an article about this a couple of years ago, and 131 00:08:20,360 --> 00:08:23,080 Speaker 1: it seems like there's been more research on it since then. 132 00:08:23,200 --> 00:08:26,880 Speaker 1: The hyperactivity aspect, or the so called sugar high sugar 133 00:08:26,960 --> 00:08:34,360 Speaker 1: buzz uh, it's probably not because of sugar. It's the 134 00:08:34,400 --> 00:08:38,160 Speaker 1: sugar might enhance something that's already there. But when we 135 00:08:38,200 --> 00:08:42,200 Speaker 1: think of kids going wild because of sugar at parties, 136 00:08:42,600 --> 00:08:45,720 Speaker 1: it's probably more the party and the excitement of the 137 00:08:45,760 --> 00:08:50,880 Speaker 1: atmosphere that's causing the perceived hyperactivity, or or possibly the 138 00:08:50,920 --> 00:08:54,840 Speaker 1: fact that, like chocolate and sodas are caffeinated. Right, sometimes 139 00:08:54,960 --> 00:08:57,160 Speaker 1: halfine will totally give you a buzz, But the sugar 140 00:08:57,200 --> 00:09:01,080 Speaker 1: itself it While it might help in aunts something that 141 00:09:01,160 --> 00:09:06,000 Speaker 1: already exists, it's probably not for the average kid actually 142 00:09:06,040 --> 00:09:09,720 Speaker 1: making them hyper, So that a side side. We now 143 00:09:09,760 --> 00:09:12,959 Speaker 1: know that sugar can lead to more serious health complications, 144 00:09:13,400 --> 00:09:17,960 Speaker 1: potentially including cancer, but for sure obesity and the plethora 145 00:09:18,000 --> 00:09:24,079 Speaker 1: of health stuff that can come from obesity, like heart disease, 146 00:09:24,840 --> 00:09:29,760 Speaker 1: non alcoholic fatty liver disease, and type two diabetes, none 147 00:09:29,760 --> 00:09:32,680 Speaker 1: of which is good. Sugar is a leading cause of 148 00:09:32,720 --> 00:09:37,080 Speaker 1: obesity and both children and adults, because, like we said earlier, 149 00:09:37,160 --> 00:09:40,880 Speaker 1: it doesn't make you feel full, so you're gonna keep 150 00:09:40,880 --> 00:09:45,200 Speaker 1: eating it. Plus you probably really enjoyed it, so you're 151 00:09:45,200 --> 00:09:48,839 Speaker 1: gonna keep eating it. Uh. And while you keep eating it, 152 00:09:48,880 --> 00:09:51,600 Speaker 1: there's a massive release of dopamine in the brain's reward center, 153 00:09:51,720 --> 00:09:55,080 Speaker 1: way more than most food that we can find in nature, 154 00:09:55,679 --> 00:09:59,640 Speaker 1: and that means that it can be in quotes a 155 00:10:01,000 --> 00:10:03,440 Speaker 1: more more on that later. It's it's a complicated issue, 156 00:10:03,480 --> 00:10:06,520 Speaker 1: and we've got some some actually really interesting science to 157 00:10:06,559 --> 00:10:10,280 Speaker 1: share with you about it. It's much easier and I 158 00:10:10,320 --> 00:10:13,600 Speaker 1: can attest to this to lose control and over eat 159 00:10:13,640 --> 00:10:16,199 Speaker 1: with sugar because you aren't getting fuller and your brain 160 00:10:16,320 --> 00:10:18,680 Speaker 1: is getting stimulated with that sweet sweet though for me, 161 00:10:20,240 --> 00:10:25,840 Speaker 1: that's the way to go. Body not doing us any favors. 162 00:10:25,960 --> 00:10:28,480 Speaker 1: And two thousand paper I've found in the Lancet looking 163 00:10:28,480 --> 00:10:33,680 Speaker 1: at the relationship of sugar, sweet and drinks and childhood obesity. 164 00:10:33,800 --> 00:10:36,640 Speaker 1: Of the eight children who drank a daily serving of 165 00:10:36,640 --> 00:10:41,280 Speaker 1: a sweetened beverage beverage excuse me, the link between increased 166 00:10:41,480 --> 00:10:45,559 Speaker 1: risk of obesity and sugar was sixty percent. Recent studies 167 00:10:45,559 --> 00:10:48,640 Speaker 1: indicate that heart disease, the leading cause of death in 168 00:10:48,640 --> 00:10:52,600 Speaker 1: the US, and long blame nonsaturated fats, may actually be 169 00:10:52,720 --> 00:10:55,640 Speaker 1: caused by sugar and the havoc at reads, not metabolism. 170 00:10:55,840 --> 00:10:59,080 Speaker 1: Some other studies show consuming copious amounts of fruit toast, 171 00:10:59,440 --> 00:11:02,000 Speaker 1: which is part of makeup of sucrose exiode earlier, can 172 00:11:02,200 --> 00:11:05,480 Speaker 1: spike up the levels of triglycerides, which are fats in 173 00:11:05,520 --> 00:11:08,520 Speaker 1: the blood. Right blood glucose and insulin, as well as 174 00:11:08,640 --> 00:11:16,839 Speaker 1: increasing abdominable abdominable abdominable obesity, obdominal obesity and only ten 175 00:11:16,880 --> 00:11:20,079 Speaker 1: weeks UM and and these are all symptoms of something 176 00:11:20,080 --> 00:11:24,720 Speaker 1: called metabolic syndrome, which is a set of bodily happenings 177 00:11:24,760 --> 00:11:27,560 Speaker 1: that are a major risk factor for heart disease and 178 00:11:27,640 --> 00:11:30,800 Speaker 1: diabetes UM. In a in a normally functioning body, what 179 00:11:30,880 --> 00:11:33,920 Speaker 1: happens is you eat food and then your body breaks 180 00:11:33,920 --> 00:11:38,000 Speaker 1: down some of that into glucose. When the glucose enters 181 00:11:38,000 --> 00:11:41,320 Speaker 1: the blood stream, your body secretes insulin, which carries glucose 182 00:11:41,360 --> 00:11:44,600 Speaker 1: to cells to make energy happen. But when there's a 183 00:11:44,600 --> 00:11:46,640 Speaker 1: lot of glucose in the blood for a long time, 184 00:11:47,160 --> 00:11:50,600 Speaker 1: your cells start ignoring insulin. It's it's like ignoring a 185 00:11:50,640 --> 00:11:54,680 Speaker 1: delivery driver, like we've got enough, No thanks, were chill here. Um. 186 00:11:54,720 --> 00:11:57,120 Speaker 1: So your dumb body then goes like, oh, there's still 187 00:11:57,160 --> 00:11:59,480 Speaker 1: all this glucose in the blood stream, better release some 188 00:11:59,520 --> 00:12:03,360 Speaker 1: more in lenn delivery drivers, which exacerbates the problem and 189 00:12:03,559 --> 00:12:07,559 Speaker 1: the cells ignore the insulin even harder. UM. This this 190 00:12:07,640 --> 00:12:10,240 Speaker 1: is called insulin resistance, and it can lead to a 191 00:12:10,280 --> 00:12:13,199 Speaker 1: few things that you do not want. It can overload 192 00:12:13,200 --> 00:12:16,320 Speaker 1: your pancreas, which is your insulin producer, that the cell 193 00:12:16,400 --> 00:12:19,360 Speaker 1: is responsible for producing insulin get worn down and start 194 00:12:19,440 --> 00:12:23,040 Speaker 1: dying off, which leads to type two diabetes UM, in 195 00:12:23,080 --> 00:12:25,080 Speaker 1: which case you need to start taking doses of insulin 196 00:12:25,120 --> 00:12:27,600 Speaker 1: in order to get glucose into your cells so that you, 197 00:12:27,800 --> 00:12:31,080 Speaker 1: you know, continue living. That's kind of like Firstly, Secondly, 198 00:12:31,440 --> 00:12:35,240 Speaker 1: when there's spare glucose in the blood, your cells converted 199 00:12:35,320 --> 00:12:39,320 Speaker 1: to fat, which leads to to like bad fat accumulations. 200 00:12:39,400 --> 00:12:42,559 Speaker 1: The that the LDL stuff, which can in turn contribute 201 00:12:42,559 --> 00:12:46,880 Speaker 1: to heart attack and stroke. Interesting interesting side note UM 202 00:12:46,920 --> 00:12:51,760 Speaker 1: fascinating morbidity. UH. A study that was recently published in 203 00:12:51,760 --> 00:12:55,520 Speaker 1: the Journal of Clinical Investigation found a single protein that 204 00:12:55,559 --> 00:12:59,800 Speaker 1: they think regulates both fat synthesis and insulin signals, and 205 00:13:00,200 --> 00:13:03,520 Speaker 1: the over activity of that protein they think is what 206 00:13:03,640 --> 00:13:09,400 Speaker 1: causes insulin resistance in the first place. So so I mean, 207 00:13:09,480 --> 00:13:11,200 Speaker 1: I mean, it's it's good. It's good to find things out. 208 00:13:11,200 --> 00:13:13,360 Speaker 1: Maybe they can help that protein out in the future 209 00:13:13,480 --> 00:13:16,880 Speaker 1: and do stuff with it. UM science marches forward. Indeed, 210 00:13:17,200 --> 00:13:20,000 Speaker 1: UM other things that are bad. Having too much glucose 211 00:13:20,040 --> 00:13:22,240 Speaker 1: in your blood is bad news over the long term. 212 00:13:22,320 --> 00:13:24,920 Speaker 1: It can cause damage to organs like your kidneys or 213 00:13:24,920 --> 00:13:28,880 Speaker 1: your eyes. It can cause nerve damage and even at 214 00:13:28,880 --> 00:13:34,000 Speaker 1: a certain point necessitate amputation, because like if you've got 215 00:13:34,360 --> 00:13:37,040 Speaker 1: nerve damage and poor blood circulation going on at the 216 00:13:37,080 --> 00:13:40,160 Speaker 1: same time, you know, like like if you're if you're diabetic, 217 00:13:40,200 --> 00:13:42,600 Speaker 1: you might develop a sore on your foot not notice 218 00:13:42,640 --> 00:13:46,360 Speaker 1: it due to nerve damage that leads to complications, complications 219 00:13:46,400 --> 00:13:49,760 Speaker 1: and you wind up needing to amputate bad times. And 220 00:13:49,840 --> 00:13:54,760 Speaker 1: that is just glucose another factor in the development of 221 00:13:54,760 --> 00:13:58,720 Speaker 1: insulin resistance. Maybe the consumption of fructose, which you'll remember 222 00:13:58,800 --> 00:14:00,800 Speaker 1: is half of refined sugar in a little bit more 223 00:14:00,840 --> 00:14:04,360 Speaker 1: than half of high fructose corn syrup. Unlike glucose, which 224 00:14:04,400 --> 00:14:07,040 Speaker 1: is broken down by every cell in your body mostly 225 00:14:07,360 --> 00:14:11,400 Speaker 1: just your liver processes fructose in in lab rats, taking 226 00:14:11,400 --> 00:14:14,160 Speaker 1: in a whole bunch of fructoes from added sugars prompts 227 00:14:14,240 --> 00:14:17,440 Speaker 1: the liver to turn the fructose into fat in the liver, 228 00:14:17,760 --> 00:14:19,640 Speaker 1: that the same way that the rest of the cells 229 00:14:19,640 --> 00:14:23,120 Speaker 1: in your body would do with with glucose, which in 230 00:14:23,160 --> 00:14:27,200 Speaker 1: the liver helps lead to insulin resistance. And even if 231 00:14:27,280 --> 00:14:29,280 Speaker 1: it does not, I mean, we we don't have studies 232 00:14:29,280 --> 00:14:31,120 Speaker 1: that say that it does that for sharing humans yet. 233 00:14:31,360 --> 00:14:35,080 Speaker 1: But even if it doesn't, it definitely stresses your liver out, 234 00:14:35,600 --> 00:14:39,040 Speaker 1: which is bad times. Yeah, your liver's got enough problems, 235 00:14:39,120 --> 00:14:43,920 Speaker 1: it really does. Um. The link between sugar and cancer 236 00:14:44,000 --> 00:14:50,880 Speaker 1: is more tenuous, but having obesity, diabetes, or metabolic syndrome 237 00:14:50,880 --> 00:14:54,120 Speaker 1: are all associated with an increased risk of cancer. Um. 238 00:14:54,440 --> 00:14:56,320 Speaker 1: Of course, there are a lot of factors at play 239 00:14:56,320 --> 00:14:59,400 Speaker 1: with developing cancer, but one of them is that insulin 240 00:15:00,080 --> 00:15:03,760 Speaker 1: us promote tumor growth. Cancer cells get their growth fuel 241 00:15:03,800 --> 00:15:06,680 Speaker 1: from insulin, just like your body cells do. So the 242 00:15:06,720 --> 00:15:10,040 Speaker 1: more insulin you've got floating around, the better tumor could grow. 243 00:15:13,800 --> 00:15:18,000 Speaker 1: And that concludes our bad news section on the health 244 00:15:18,000 --> 00:15:27,280 Speaker 1: of your body. Uh. Coming up, we've got more bad news. Uh. 245 00:15:27,320 --> 00:15:29,920 Speaker 1: But but this is this is partially psychological bad news. 246 00:15:29,960 --> 00:15:35,120 Speaker 1: So so that's nice um and silver lining it you guys, 247 00:15:37,520 --> 00:15:41,720 Speaker 1: this is this is a fascinating and deeply disturbing episode 248 00:15:41,760 --> 00:15:46,840 Speaker 1: that I hope you're enjoying. Also, hey, speaking of fabulous transitions, 249 00:15:47,080 --> 00:15:49,560 Speaker 1: let's uh, let's pause for a moment for a word 250 00:15:49,560 --> 00:15:59,000 Speaker 1: from our sponsor, and we're back. Thank you sponsor, Yes, 251 00:15:59,080 --> 00:16:02,720 Speaker 1: thank you sponsor. Now back to that addiction thing we 252 00:16:02,720 --> 00:16:07,200 Speaker 1: were talking about earlier. Yes, yeah, I remember reading recently 253 00:16:07,480 --> 00:16:16,280 Speaker 1: ish that headline said sugar and cereals was just as addictive. Ask, okay, 254 00:16:16,600 --> 00:16:21,640 Speaker 1: what does the science say about sugar and addiction? Well, well, 255 00:16:22,280 --> 00:16:26,400 Speaker 1: a two thousand seven review of the literature called Evidence 256 00:16:26,440 --> 00:16:31,920 Speaker 1: for Sugar Addiction, Behavior and Neurochemical effects of intermitted excessive 257 00:16:31,960 --> 00:16:36,080 Speaker 1: sugar intake. That's quite a title. Guest tested this by 258 00:16:36,160 --> 00:16:42,359 Speaker 1: looking at studies involving four addictive behaviors and rats binging, craving, withdrawal, 259 00:16:42,680 --> 00:16:50,120 Speaker 1: and cross sensicitation. That was not correct. Cross sensitization yes, 260 00:16:50,840 --> 00:16:56,280 Speaker 1: I can't even speak English, I try, uh, And this 261 00:16:56,400 --> 00:17:02,000 Speaker 1: is becoming sensitized to a simil or substance a K gateway, 262 00:17:02,040 --> 00:17:07,440 Speaker 1: TRU gateway drugs. And they found that in specific scenarios, 263 00:17:08,080 --> 00:17:11,879 Speaker 1: mainly binge like scenarios mixed with periods of deprivation, some 264 00:17:12,040 --> 00:17:15,200 Speaker 1: of the rats became dependent on sugar, and that they 265 00:17:15,200 --> 00:17:18,560 Speaker 1: were able to demonstrate all four of these addictive behaviors 266 00:17:18,600 --> 00:17:22,359 Speaker 1: in the rats. The adaptations and neurochemistry resemble that of 267 00:17:22,560 --> 00:17:27,320 Speaker 1: psychostimulants and opiates, but on a bit much smaller scale. 268 00:17:28,240 --> 00:17:31,520 Speaker 1: The review did point out that addiction is a term 269 00:17:31,560 --> 00:17:34,640 Speaker 1: around which there is still allowed debate uh, and that 270 00:17:34,680 --> 00:17:39,280 Speaker 1: this is often used synonymously with dependence, which they're not 271 00:17:39,320 --> 00:17:43,520 Speaker 1: necessarily the same thing. It's worth checking out. Something that 272 00:17:43,600 --> 00:17:46,639 Speaker 1: stood out to me is that in one study they 273 00:17:46,680 --> 00:17:50,639 Speaker 1: mentioned rats who were given intermittent access to sugar and 274 00:17:50,680 --> 00:17:53,920 Speaker 1: then they had that access cut off, they consumed nine 275 00:17:54,240 --> 00:17:57,919 Speaker 1: more alcohol and average, And in the back of my 276 00:17:58,000 --> 00:18:01,560 Speaker 1: brainers like, so they're giving the rats alcohol and sugar. 277 00:18:03,280 --> 00:18:05,919 Speaker 1: It's a great weekend for the rats. Probably it probably 278 00:18:05,960 --> 00:18:08,719 Speaker 1: isn't um that that study in particular was testing that 279 00:18:08,800 --> 00:18:12,520 Speaker 1: gateway drug factor with sugar and alcohol. UM. The idea 280 00:18:12,520 --> 00:18:14,920 Speaker 1: of being that if you give an animal one addictive 281 00:18:14,960 --> 00:18:17,640 Speaker 1: drug for a while and then deny them it, they'll 282 00:18:17,680 --> 00:18:23,119 Speaker 1: react more strongly to a newly introduced addictive drug, like 283 00:18:23,119 --> 00:18:26,040 Speaker 1: like a like a dose of sugar or amphetamine, for example, 284 00:18:26,119 --> 00:18:28,840 Speaker 1: that wouldn't affect a rat that had been given no sugar, 285 00:18:29,359 --> 00:18:33,159 Speaker 1: would make a sugar deprived rat hyperactive and also make 286 00:18:33,200 --> 00:18:37,480 Speaker 1: it consume more of of the new drug. UM. So 287 00:18:37,520 --> 00:18:40,439 Speaker 1: it's it's really interesting and kind of scary that this 288 00:18:40,480 --> 00:18:43,160 Speaker 1: plays out with sugar as the base drug, even if 289 00:18:43,880 --> 00:18:46,119 Speaker 1: even if the effect wasn't as strong as would be 290 00:18:46,160 --> 00:18:52,160 Speaker 1: for something like cocaine. Right review titled eating addiction rather 291 00:18:52,200 --> 00:18:56,320 Speaker 1: than food addiction better captures addictive like eating Pavier, that's 292 00:18:56,320 --> 00:19:00,199 Speaker 1: the whole title. Um As the name suggests proposed that 293 00:19:00,280 --> 00:19:03,800 Speaker 1: the name food addiction and sugar addiction falls under that umbrella. 294 00:19:03,920 --> 00:19:06,240 Speaker 1: Was misleading because the data we're working off of is 295 00:19:06,280 --> 00:19:11,200 Speaker 1: so new and more accurately refers to addictive eating behavior 296 00:19:11,640 --> 00:19:13,840 Speaker 1: um As Opposed to the last review paper we were 297 00:19:13,840 --> 00:19:16,919 Speaker 1: talking about, which only covered animal studies, this one covered 298 00:19:16,960 --> 00:19:20,720 Speaker 1: both animal and human studies, so ups for it. Right, 299 00:19:21,359 --> 00:19:23,800 Speaker 1: And part of the argument here is that the brain 300 00:19:23,960 --> 00:19:27,320 Speaker 1: is complicated, y'all, and the reward system gets triggered whenever 301 00:19:27,359 --> 00:19:31,000 Speaker 1: you eat anything thanks to the drive to survive and 302 00:19:31,040 --> 00:19:33,360 Speaker 1: all that sugar was singled out in the study as 303 00:19:33,400 --> 00:19:37,120 Speaker 1: something that comes with a set of pleasing environmental factors 304 00:19:37,600 --> 00:19:42,360 Speaker 1: those birthday parties we talked about, and that the pleasurable 305 00:19:42,400 --> 00:19:44,879 Speaker 1: association with sweets in your brain can lead you to 306 00:19:44,920 --> 00:19:47,800 Speaker 1: seek out these empty calories even when you're not hungry. 307 00:19:48,760 --> 00:19:52,280 Speaker 1: The more you eat a food, the less dopamine response 308 00:19:52,359 --> 00:19:54,520 Speaker 1: you get to it, unless you're going to have to 309 00:19:54,800 --> 00:19:58,720 Speaker 1: up your intake to get that same feeling, which sounds 310 00:19:58,720 --> 00:20:01,520 Speaker 1: a lot like building a tolerance. Me high fat and 311 00:20:01,720 --> 00:20:04,719 Speaker 1: high sugar foods are like a party in our brains. 312 00:20:06,920 --> 00:20:11,439 Speaker 1: You're right, the reward center is going wild, shooting off fireworks. 313 00:20:11,520 --> 00:20:14,119 Speaker 1: And these used to be difficult to find, if not 314 00:20:14,200 --> 00:20:18,080 Speaker 1: pretty much non existent in nature, but now they're everywhere 315 00:20:18,119 --> 00:20:21,320 Speaker 1: that like pretty much the whole center of the grocery 316 00:20:21,400 --> 00:20:24,080 Speaker 1: store essentially, and so they're easy for us to get 317 00:20:24,080 --> 00:20:27,720 Speaker 1: our hands on, and they're super rewarding, which does lead 318 00:20:27,840 --> 00:20:29,920 Speaker 1: us to seek them out more, or at least to 319 00:20:30,080 --> 00:20:33,440 Speaker 1: want to seek them out more, and does increase our tolerance. 320 00:20:33,920 --> 00:20:38,680 Speaker 1: But that isn't quite addiction. One of the main problems 321 00:20:38,680 --> 00:20:42,480 Speaker 1: this review had with previous studies is that the use 322 00:20:42,560 --> 00:20:45,280 Speaker 1: of a single food provided to the rats is a 323 00:20:45,320 --> 00:20:49,520 Speaker 1: bit of a stretch to extrapolate to human eating habits 324 00:20:49,520 --> 00:20:52,640 Speaker 1: and choices, which frequently those those studies are dealing with. 325 00:20:53,280 --> 00:20:58,800 Speaker 1: So eat these brownies rats. Yeah. Also, since I enjoyed 326 00:20:58,880 --> 00:21:03,680 Speaker 1: from this study quote, compared to cocaine, rats are less 327 00:21:03,720 --> 00:21:11,040 Speaker 1: motivated to work for a chocolate drink. Deep Insight Science 328 00:21:11,240 --> 00:21:18,919 Speaker 1: inter rats um. The review um talks um about the 329 00:21:18,960 --> 00:21:23,240 Speaker 1: potentially addictive properties of other foods than sweet foods, but 330 00:21:23,280 --> 00:21:25,879 Speaker 1: it does specifically point out that more research is needed 331 00:21:25,920 --> 00:21:30,000 Speaker 1: to determine whether the withdrawal behaviors seen in studies with 332 00:21:30,080 --> 00:21:36,640 Speaker 1: rats and sugar could indicate behavioral addiction rather than substance addiction. Right. Um, 333 00:21:36,800 --> 00:21:38,760 Speaker 1: And it points out that studies with rats and sugar 334 00:21:39,040 --> 00:21:42,280 Speaker 1: in which some rats were kept bored and others were 335 00:21:42,320 --> 00:21:46,359 Speaker 1: given enriched environments, the entertained rats didn't hit the sugar 336 00:21:46,440 --> 00:21:49,040 Speaker 1: is hard, which suggests that it's a It's a more 337 00:21:49,040 --> 00:21:53,440 Speaker 1: psychological addiction than a physical addiction, since another behavior can 338 00:21:53,480 --> 00:21:57,600 Speaker 1: provide similar similar stimulation to eating. Right. I think we've 339 00:21:57,600 --> 00:22:00,360 Speaker 1: all heard that before that um, a lot of eat 340 00:22:00,359 --> 00:22:03,000 Speaker 1: when they're bored. Totally. I do that all the time. 341 00:22:03,880 --> 00:22:07,240 Speaker 1: I try to do it less than I want to. Right. 342 00:22:07,400 --> 00:22:08,960 Speaker 1: It's always in the back of my mind. I could 343 00:22:09,000 --> 00:22:11,440 Speaker 1: be eating, Do I need to be? Should I be? 344 00:22:12,359 --> 00:22:16,399 Speaker 1: Probably not. We've also I'll probably heard that people, Um, 345 00:22:16,480 --> 00:22:20,240 Speaker 1: you can get addicted to the behavior around a thing, 346 00:22:20,440 --> 00:22:23,880 Speaker 1: like I hear this from people who smoke that almost 347 00:22:24,240 --> 00:22:28,359 Speaker 1: just the act of like the lighter, like after coffee 348 00:22:28,400 --> 00:22:31,879 Speaker 1: or after a meal or even coffee. I'm like a 349 00:22:31,960 --> 00:22:35,879 Speaker 1: complete almost like addicted to the ritual around it just 350 00:22:35,920 --> 00:22:39,920 Speaker 1: as much. So there's definitely something there, I think. Yeah, 351 00:22:40,000 --> 00:22:43,919 Speaker 1: there's there's no huge consensus on the addictive properties of sugar, 352 00:22:44,000 --> 00:22:47,480 Speaker 1: is what we're saying. But but it's it's probably both 353 00:22:47,560 --> 00:22:53,040 Speaker 1: physical and psychological at least a little, right, Yeah, kind of. 354 00:22:53,359 --> 00:22:58,320 Speaker 1: It's not cocaine. You're you're cereal is not Your cereal 355 00:22:58,480 --> 00:23:00,720 Speaker 1: is not cocaine. Don't don't worry, So don't dont don't 356 00:23:00,720 --> 00:23:04,719 Speaker 1: worry unless you're unless you're putting cocaine in your cereal, which, yeah, 357 00:23:04,760 --> 00:23:07,200 Speaker 1: I don't know why you're doing that. Yeah, Well, when 358 00:23:07,240 --> 00:23:09,720 Speaker 1: you're when you're looking into to all of the science 359 00:23:10,119 --> 00:23:14,520 Speaker 1: behind sugar and behavior and addiction and stuff like that, 360 00:23:14,840 --> 00:23:16,639 Speaker 1: there's a name that you will probably run into a 361 00:23:16,640 --> 00:23:21,359 Speaker 1: whole lot, right, That of Dr Robert Listick, who works 362 00:23:21,359 --> 00:23:25,919 Speaker 1: in San Francisco's University of California's Pediatrics department. He and 363 00:23:26,080 --> 00:23:28,800 Speaker 1: his colleagues have written books and papers claiming that sugar 364 00:23:28,920 --> 00:23:34,720 Speaker 1: is not just bad for you, but toxic. Yeah. He 365 00:23:34,800 --> 00:23:38,280 Speaker 1: also has a YouTube video of a lecture he gave 366 00:23:38,840 --> 00:23:41,240 Speaker 1: that's over an hour long and has millions of views, 367 00:23:41,280 --> 00:23:44,479 Speaker 1: which is pretty impressive. He conducted a study on forty 368 00:23:44,520 --> 00:23:48,200 Speaker 1: three African, American and Latino youth from ages eight to eighteen, 369 00:23:48,359 --> 00:23:52,200 Speaker 1: and he gathered information about their dietary habits and designed 370 00:23:52,320 --> 00:23:55,600 Speaker 1: individual nine day menus for each to match the average 371 00:23:55,600 --> 00:23:58,879 Speaker 1: amount of calories they consumed on a daily basis. And 372 00:23:58,920 --> 00:24:02,919 Speaker 1: then he switched the sugars in their diets for starch 373 00:24:03,520 --> 00:24:06,960 Speaker 1: without sugar eat equal calories. Though yes, equal calories, the 374 00:24:07,000 --> 00:24:10,240 Speaker 1: calories remained the same, they just got rid of the sugars. Uh. 375 00:24:10,280 --> 00:24:13,320 Speaker 1: And over the nine days, the participants weighed themselves and 376 00:24:13,359 --> 00:24:16,040 Speaker 1: if they were losing weight, they were instructed to eat 377 00:24:16,119 --> 00:24:20,320 Speaker 1: more of the provided food to maintain weight. Okay, okay. 378 00:24:20,640 --> 00:24:23,440 Speaker 1: The study found that when sugar was reduced to less 379 00:24:23,440 --> 00:24:27,399 Speaker 1: than ten percent of daily caloric intake, fasting blood sugar 380 00:24:27,480 --> 00:24:32,639 Speaker 1: fell by the fat and the liver decreased, production of 381 00:24:32,720 --> 00:24:37,040 Speaker 1: insulin decreased, tried and glycerized declined. So the point of 382 00:24:37,040 --> 00:24:40,359 Speaker 1: this study, um, and what it seems to suggest is 383 00:24:40,440 --> 00:24:43,960 Speaker 1: that the high number of calories alone in sugar and 384 00:24:44,160 --> 00:24:47,920 Speaker 1: all the health implications that come with that don't account 385 00:24:47,960 --> 00:24:50,919 Speaker 1: for the impact sugar has on our bodies, and that 386 00:24:51,000 --> 00:24:55,159 Speaker 1: sugar itself and not obesity, which is the main point 387 00:24:55,680 --> 00:24:58,320 Speaker 1: is the cause of some of these health problems, and 388 00:24:58,320 --> 00:25:02,040 Speaker 1: and they really did sifi sugar that the diets included 389 00:25:02,680 --> 00:25:05,040 Speaker 1: like and he said, lots of starches and also processed 390 00:25:05,080 --> 00:25:08,959 Speaker 1: foods like um. Examples that listed gave where things like 391 00:25:09,119 --> 00:25:12,280 Speaker 1: um exchanging turkey hot dogs in for a kid's usual 392 00:25:12,359 --> 00:25:16,080 Speaker 1: chicken tarayaki, or or a bagel instead of a pastry. 393 00:25:16,200 --> 00:25:19,120 Speaker 1: And he argues that because these diets were far from 394 00:25:19,160 --> 00:25:22,200 Speaker 1: ideal and the participants measures still got better in such 395 00:25:22,200 --> 00:25:24,919 Speaker 1: a short time, that we really should be concentrating on 396 00:25:24,960 --> 00:25:28,240 Speaker 1: the sugar factor here. Some experts argue that since this 397 00:25:28,359 --> 00:25:32,160 Speaker 1: study relied on self reporting, there's always a little bit 398 00:25:32,200 --> 00:25:35,560 Speaker 1: of doubt. Sure, there's some wiggle room in there. Yeah, 399 00:25:35,600 --> 00:25:38,560 Speaker 1: it's also a relatively low number of participants in the 400 00:25:38,560 --> 00:25:42,800 Speaker 1: cut Horns true that the results aren't necessarily reliable and 401 00:25:42,880 --> 00:25:46,560 Speaker 1: that it detracts from the overall health concerns surrounding over 402 00:25:46,600 --> 00:25:51,680 Speaker 1: consumption and obesity, but Lusted contends that we can't dismiss 403 00:25:51,680 --> 00:25:56,000 Speaker 1: that sugar, which is relatively new to our bodies evolutionarily speaking, 404 00:25:56,400 --> 00:26:07,080 Speaker 1: is more harmful than previously thought. Yeah, well, is that 405 00:26:07,160 --> 00:26:09,879 Speaker 1: all the bad as we have? Lauren Um, It's certainly 406 00:26:09,920 --> 00:26:14,240 Speaker 1: not one one question. Um that that kind of begs 407 00:26:14,280 --> 00:26:17,440 Speaker 1: itself when we're discussing all of this, is is how 408 00:26:17,640 --> 00:26:20,000 Speaker 1: I mean? Like like if this was new to you, 409 00:26:20,720 --> 00:26:23,359 Speaker 1: dear listener, as it was new to me, Like I 410 00:26:23,359 --> 00:26:25,440 Speaker 1: mean like I knew that like sugar is bad. But 411 00:26:25,440 --> 00:26:27,879 Speaker 1: but I but I didn't know these types of facts 412 00:26:27,920 --> 00:26:32,160 Speaker 1: about it. Uh, you know, look like why hasn't medicine 413 00:26:32,640 --> 00:26:35,919 Speaker 1: figured out before now that sugar is bad? Like like, 414 00:26:35,920 --> 00:26:38,800 Speaker 1: why is it taking studies being conducted in in this 415 00:26:39,160 --> 00:26:42,760 Speaker 1: are fresh new twenty one century to figure this stuff out. 416 00:26:44,119 --> 00:26:47,440 Speaker 1: Part of the reason for that is coming up after 417 00:26:47,800 --> 00:26:54,320 Speaker 1: one more ad break. So so why why do we 418 00:26:54,320 --> 00:26:56,960 Speaker 1: eat so much sugar? Why is it in the foods 419 00:26:57,000 --> 00:27:01,000 Speaker 1: on American shelves? Why? I don't mean, why haven't we 420 00:27:01,000 --> 00:27:03,840 Speaker 1: figured out more about it before? Now? Do I smell 421 00:27:03,880 --> 00:27:12,120 Speaker 1: a conspiracy? It's it is a conspiracy. Oh, no, food conspiracy. 422 00:27:12,520 --> 00:27:18,360 Speaker 1: Here's here is where it gets crazy. Um Okay, So, 423 00:27:18,520 --> 00:27:21,480 Speaker 1: with all these scary health implications, you might be thinking 424 00:27:21,520 --> 00:27:24,240 Speaker 1: about purging your pantry and promising yourself to be more 425 00:27:24,359 --> 00:27:28,280 Speaker 1: mindful about your sugar and take. But that is probably 426 00:27:28,600 --> 00:27:32,240 Speaker 1: easier said than done, especially and given how many different 427 00:27:32,320 --> 00:27:35,040 Speaker 1: names there are for a lot of sugar on nutrition labels. 428 00:27:35,359 --> 00:27:38,240 Speaker 1: Speaking of, if you look at a nutrition label, you'll 429 00:27:38,280 --> 00:27:41,080 Speaker 1: notice that sugar is different from everything else on there, 430 00:27:41,280 --> 00:27:44,040 Speaker 1: and that it doesn't have a percent daily value number 431 00:27:44,320 --> 00:27:49,520 Speaker 1: next to it. What's up with that? The sugar industry 432 00:27:50,000 --> 00:27:58,080 Speaker 1: don't do? Aren't you shocked? No, we could, We could 433 00:27:58,080 --> 00:28:02,320 Speaker 1: probably do like several episodes in a row about about 434 00:28:02,359 --> 00:28:04,760 Speaker 1: all of the ins and outs of this of this drama. 435 00:28:04,920 --> 00:28:07,240 Speaker 1: But we'll give you like kind of sort of the 436 00:28:07,240 --> 00:28:12,400 Speaker 1: cliff notes version, right. Okay, So in nineteen twenties America, 437 00:28:12,680 --> 00:28:15,960 Speaker 1: you didn't see her here that much about heart disease, 438 00:28:16,920 --> 00:28:19,080 Speaker 1: which is a key player in all of this. Yes, 439 00:28:19,480 --> 00:28:21,480 Speaker 1: But over the next few decades it became more and 440 00:28:21,560 --> 00:28:26,720 Speaker 1: more common, culminating in when President Dwight Eisenhower had a 441 00:28:26,720 --> 00:28:30,440 Speaker 1: heart attack and in a public statement, the president's physician 442 00:28:30,560 --> 00:28:34,600 Speaker 1: said the key to avoiding heart disease was one quit 443 00:28:34,640 --> 00:28:38,840 Speaker 1: smoking and two cut back on fats and cholesterols. SATs 444 00:28:38,840 --> 00:28:43,240 Speaker 1: and cholesterols. Yes. To back up this advice, the physician 445 00:28:43,320 --> 00:28:48,120 Speaker 1: pointed to the research of nutritionists and Zel Keys, who 446 00:28:48,160 --> 00:28:51,440 Speaker 1: was a pioneer of this nutrition advice. Most of us 447 00:28:51,480 --> 00:28:54,200 Speaker 1: are familiar with now of avoiding fats like butter, red meat, 448 00:28:54,200 --> 00:28:58,000 Speaker 1: and eggs because it'll clog up your arteries. Uh. And 449 00:28:58,240 --> 00:29:03,520 Speaker 1: Eisenhower took those advice to aren't too soon uh and 450 00:29:03,680 --> 00:29:06,960 Speaker 1: stopped eating saturated fat completely until he died of heart 451 00:29:06,960 --> 00:29:11,920 Speaker 1: disease in nineteen six. Apparently it didn't really work. American 452 00:29:12,000 --> 00:29:16,640 Speaker 1: doctors listened, and the danger fat posed shaped our views 453 00:29:16,680 --> 00:29:20,280 Speaker 1: on health and diet, despite the fact that it didn't 454 00:29:20,280 --> 00:29:23,840 Speaker 1: apparently work out in this one very famous case. Right, Okay. 455 00:29:23,960 --> 00:29:28,360 Speaker 1: Nutritionists in the UK, we're not as convinced. They were, 456 00:29:28,400 --> 00:29:30,800 Speaker 1: led by the author of the nineteen seventy two book 457 00:29:31,200 --> 00:29:35,840 Speaker 1: Pure White and Deadly, John you Can Okay. Through various 458 00:29:35,840 --> 00:29:39,200 Speaker 1: studies and observations about how the liver process sugar before 459 00:29:39,200 --> 00:29:41,920 Speaker 1: it entered the bloodstream, you Can grew more and more 460 00:29:41,960 --> 00:29:45,520 Speaker 1: convinced that instead of fat, sugar was to blame for 461 00:29:45,560 --> 00:29:49,360 Speaker 1: heart disease. Another reason he thought this was was because 462 00:29:49,640 --> 00:29:52,280 Speaker 1: fat had always been a part of our diet, whereas 463 00:29:52,280 --> 00:29:54,680 Speaker 1: sugar was new to the scene. Back in the US, 464 00:29:54,800 --> 00:29:57,360 Speaker 1: and o'key is called you Can a hack and his 465 00:29:57,480 --> 00:30:02,600 Speaker 1: research propaganda on off of big meat and dairy. Aside 466 00:30:02,640 --> 00:30:05,600 Speaker 1: from professionally disagreeing with each other. The two apparently like 467 00:30:05,800 --> 00:30:09,720 Speaker 1: really didn't like each other. Yeah, and I also hear um, 468 00:30:09,840 --> 00:30:13,720 Speaker 1: I don't hear I read that you can was kind 469 00:30:13,760 --> 00:30:18,760 Speaker 1: of shy and didn't really like to speak publicly, whereas 470 00:30:18,760 --> 00:30:23,120 Speaker 1: Antel Keys was very charismatic. Yeah, so he was just 471 00:30:23,200 --> 00:30:27,360 Speaker 1: better at getting the public on his side. There's a 472 00:30:27,360 --> 00:30:30,640 Speaker 1: similar story in um in uh what's the word that's 473 00:30:30,640 --> 00:30:34,200 Speaker 1: not anthropology paleontology that word, yes, with with the with 474 00:30:34,240 --> 00:30:37,400 Speaker 1: the brontosaurus, which I guess we can't really talk about 475 00:30:37,440 --> 00:30:40,719 Speaker 1: on this show because they're not food aside from the flintstones. 476 00:30:41,560 --> 00:30:43,680 Speaker 1: But it's a pretty good there's a pretty good brain 477 00:30:43,720 --> 00:30:45,640 Speaker 1: Stuff episode about it if you if you want to 478 00:30:45,640 --> 00:30:51,960 Speaker 1: go check out that video. I do very interested anyway, Yes, 479 00:30:52,360 --> 00:30:56,640 Speaker 1: Brontosaurus aside. The British Sugar Bureau also attack you Can, 480 00:30:56,880 --> 00:30:59,880 Speaker 1: and the World Sugar Research Organization called his book si 481 00:31:00,000 --> 00:31:05,600 Speaker 1: acience fiction goodness, which is pretty harsh. Meanwhile, Keys rose 482 00:31:05,680 --> 00:31:08,200 Speaker 1: up the nutrition and health ranks in the US, from 483 00:31:08,560 --> 00:31:12,240 Speaker 1: the American Heart Association to the National Institutes of Health, 484 00:31:13,120 --> 00:31:15,600 Speaker 1: and to back up his claim that fat was the 485 00:31:15,640 --> 00:31:18,239 Speaker 1: real culprit, he kept citing a study he and some 486 00:31:18,280 --> 00:31:21,000 Speaker 1: of his colleagues conducted on the diets, lifestyles, and health 487 00:31:21,040 --> 00:31:24,840 Speaker 1: of over twelve thousand middle aged men from seven countries 488 00:31:24,920 --> 00:31:28,200 Speaker 1: that showed a correlation between fat intake and heart disease. 489 00:31:29,440 --> 00:31:35,480 Speaker 1: But as you might, yeah, this wasn't the most scrupulous study, 490 00:31:35,960 --> 00:31:38,640 Speaker 1: the primary problem being that the seven countries were chosen 491 00:31:38,720 --> 00:31:43,160 Speaker 1: by Keys as once he knew would support his hypothesis. 492 00:31:43,280 --> 00:31:45,800 Speaker 1: And on top of that, there was no control group, 493 00:31:46,400 --> 00:31:49,280 Speaker 1: no way to pinpoint saturated fat as the cause when 494 00:31:49,320 --> 00:31:51,959 Speaker 1: it could be one of the hundred plus things that 495 00:31:52,000 --> 00:31:55,360 Speaker 1: make up the diets and lifestyles of folks. And in fact, 496 00:31:55,920 --> 00:31:58,720 Speaker 1: the studies lead researcher went back to the data several 497 00:31:58,800 --> 00:32:01,680 Speaker 1: years later and conclud who did, that sugar was more 498 00:32:01,720 --> 00:32:04,920 Speaker 1: closely correlated with heart disease than fat. There was no 499 00:32:05,120 --> 00:32:09,080 Speaker 1: follow up study, of course, to corroborate keys blame fat 500 00:32:09,320 --> 00:32:15,000 Speaker 1: battle cry, but nevertheless, the damage was done. Doctors told 501 00:32:15,000 --> 00:32:18,680 Speaker 1: patients that fat and cholesterol were bad, and it didn't 502 00:32:18,680 --> 00:32:23,520 Speaker 1: help that fat also means fat as an oboues. Yeah. Yeah, words, man, 503 00:32:23,600 --> 00:32:29,400 Speaker 1: they matter. Doctors surveyed and still believe this, by the way, 504 00:32:29,600 --> 00:32:34,520 Speaker 1: Oh yeah, this this was all made even worse um 505 00:32:34,680 --> 00:32:39,640 Speaker 1: by the sugar industry itself, right, because you better believe 506 00:32:39,720 --> 00:32:43,600 Speaker 1: they did not waste any time to capitalize on and 507 00:32:43,760 --> 00:32:49,200 Speaker 1: encourage the vilification of fat sugar refineries started what eventually 508 00:32:49,240 --> 00:32:53,920 Speaker 1: would become the Sugar Association in response to World War Two, 509 00:32:54,000 --> 00:32:57,840 Speaker 1: rationing pamphlets telling Americans they don't even know gosh darn sugar, 510 00:33:00,480 --> 00:33:04,360 Speaker 1: which which at the time was a good political message 511 00:33:04,400 --> 00:33:09,080 Speaker 1: like save that sugar for soldiers overseas, but the Sugar 512 00:33:09,120 --> 00:33:14,400 Speaker 1: Association was not gonna have it. By seven, the Sugar 513 00:33:14,440 --> 00:33:18,920 Speaker 1: Association had its own pr division called Sugar Information, Inc. 514 00:33:19,600 --> 00:33:22,560 Speaker 1: And one of their first ad campaigns hailed sugar as 515 00:33:22,680 --> 00:33:30,240 Speaker 1: a weight loss products. These were These were some serious campaigns. 516 00:33:30,360 --> 00:33:33,400 Speaker 1: Association started out with an annual budget of what would 517 00:33:33,400 --> 00:33:36,800 Speaker 1: be three point four million in today's dollars, and that 518 00:33:36,840 --> 00:33:41,880 Speaker 1: was funded by sugar brands like Dixie and Domino and etcetera. Um. 519 00:33:41,920 --> 00:33:45,040 Speaker 1: They were they were paying doctors and nutritionists and food 520 00:33:45,040 --> 00:33:52,360 Speaker 1: and drink companies to help propagate their message. And we 521 00:33:52,400 --> 00:33:54,200 Speaker 1: have we have evidence of this where I mean not 522 00:33:54,280 --> 00:33:57,960 Speaker 1: us personally, but but but the world at large. We 523 00:33:57,960 --> 00:34:03,280 Speaker 1: didn't do investigative journalism here, were merely reporting memos from 524 00:34:03,280 --> 00:34:06,800 Speaker 1: the Sugar Association dating back to nineteen sixty to demonstrate 525 00:34:06,840 --> 00:34:09,920 Speaker 1: the Sugar Association's top brass We're aware of a possible 526 00:34:09,920 --> 00:34:13,239 Speaker 1: correlation between sugar and heart disease. But to them this 527 00:34:13,320 --> 00:34:18,080 Speaker 1: was small potatoes because many Americans had made the switch 528 00:34:18,160 --> 00:34:22,560 Speaker 1: to diet drinks sweetened with not sugar, big problem for 529 00:34:22,600 --> 00:34:27,080 Speaker 1: the a k A. Artificial sweeten nurse right and their 530 00:34:27,160 --> 00:34:30,520 Speaker 1: share of the soft drink market. The artificial sweeteners share 531 00:34:30,560 --> 00:34:32,880 Speaker 1: of the soft drink market jumped up from four percent 532 00:34:33,200 --> 00:34:39,080 Speaker 1: in nineteen three to in nineteen which is pretty solid growth. Yeah, totally, 533 00:34:39,560 --> 00:34:43,600 Speaker 1: so is a response. Ye. Also in nineteen s the 534 00:34:43,640 --> 00:34:48,920 Speaker 1: Sugar Associations started the International Sugar Research Foundation or i 535 00:34:49,160 --> 00:34:53,320 Speaker 1: s r F to combat what they called false claims 536 00:34:53,360 --> 00:34:56,920 Speaker 1: about the detrimental effects of eating sugar. And they poured 537 00:34:56,960 --> 00:35:05,200 Speaker 1: money into this as well, examinating, examinating, examinating, examining every 538 00:35:05,239 --> 00:35:09,919 Speaker 1: possible health downside of using artificial sweeteners. One of them 539 00:35:10,160 --> 00:35:17,080 Speaker 1: s like lowmates, cyclamates. I'm gonna say cyclamates, cyclamates. I'm 540 00:35:17,120 --> 00:35:22,600 Speaker 1: I'm pretty sure it's not like LaMonte. Uh. They were 541 00:35:22,680 --> 00:35:25,600 Speaker 1: banned in the US and nine nine when a study 542 00:35:25,640 --> 00:35:30,080 Speaker 1: found a correlation linking them to bladder cancer, something that 543 00:35:30,200 --> 00:35:33,359 Speaker 1: later was dismissed. The m I s r F vice 544 00:35:33,400 --> 00:35:37,240 Speaker 1: president and research director at the time, John Hickson, would 545 00:35:37,360 --> 00:35:41,479 Speaker 1: later work for the Cigar Research Council. Good, good, dude, 546 00:35:41,480 --> 00:35:44,920 Speaker 1: all around. The Cigar Research Council is an organization that 547 00:35:44,960 --> 00:35:48,719 Speaker 1: says it's smoking is basically fine. M Yeah, so he 548 00:35:48,920 --> 00:35:53,200 Speaker 1: cut his teeth. Sugar moved up. Okay. The I s 549 00:35:53,320 --> 00:35:57,280 Speaker 1: r F would eventually get sacharin banned to another artificial sweetener. 550 00:35:58,520 --> 00:36:02,320 Speaker 1: So you've got to admit, we're pretty effective their jobs. 551 00:36:02,440 --> 00:36:05,960 Speaker 1: They were moving and shaken. Yeah. Um. Confronted with mounting 552 00:36:06,000 --> 00:36:11,719 Speaker 1: evidence that sucros was a factor in athers clerosis, that's it, 553 00:36:12,440 --> 00:36:17,240 Speaker 1: thank you. The Sugar Association wanted to shift the focus 554 00:36:17,239 --> 00:36:21,319 Speaker 1: of America's health concerns to absolutely anything else, and that 555 00:36:21,440 --> 00:36:27,600 Speaker 1: something else was saturated fats. So in nine edition of 556 00:36:27,600 --> 00:36:30,000 Speaker 1: the New England Journal of Medicine, there was this review 557 00:36:30,520 --> 00:36:34,000 Speaker 1: paper out of Harvard's Department of Nutrition. It was led 558 00:36:34,040 --> 00:36:37,080 Speaker 1: by Frederick Stair and funded in part by companies like 559 00:36:37,160 --> 00:36:40,640 Speaker 1: Kelloggs and Coca Cola, and in part by the aforementioned 560 00:36:41,120 --> 00:36:42,799 Speaker 1: I s r F. So you know it was on 561 00:36:42,840 --> 00:36:45,640 Speaker 1: the up and up. It pointed the finger at fat 562 00:36:45,760 --> 00:36:50,040 Speaker 1: for being a direct cause of coronary heart disease. The 563 00:36:50,080 --> 00:36:53,720 Speaker 1: publication did not disclose the sugar industries funding of the study, 564 00:36:54,200 --> 00:36:58,279 Speaker 1: you know, nor that the International Sugar Research Foundations that 565 00:36:58,400 --> 00:37:03,360 Speaker 1: objectives for cantributed content to and received drafts of the paper. 566 00:37:04,040 --> 00:37:06,640 Speaker 1: And and this was huge, Okay that the New England 567 00:37:06,719 --> 00:37:10,040 Speaker 1: Journal of Medicine was and is a premier journal and 568 00:37:10,160 --> 00:37:13,120 Speaker 1: review papers which compiled data from a lot of different 569 00:37:13,120 --> 00:37:17,040 Speaker 1: scientific studies. Review papers are really widely cited. So by 570 00:37:17,160 --> 00:37:20,120 Speaker 1: using such a paper to suggest that prior studies linking 571 00:37:20,120 --> 00:37:23,000 Speaker 1: sugar to negative health effects were problematic, no matter how 572 00:37:23,000 --> 00:37:26,520 Speaker 1: good they actually were, and and then simultaneously holding up 573 00:37:26,520 --> 00:37:30,200 Speaker 1: studies about fats negative effects, no matter how bad those 574 00:37:30,200 --> 00:37:33,200 Speaker 1: studies were, they were able to shape the discourse with 575 00:37:33,280 --> 00:37:36,880 Speaker 1: this one paper about both sugar and fat for decades 576 00:37:36,960 --> 00:37:40,319 Speaker 1: to come. Um, there's there's a really amazing paper about 577 00:37:40,360 --> 00:37:43,920 Speaker 1: the history of all of this in the November issue 578 00:37:43,960 --> 00:37:47,160 Speaker 1: of the Journal of the American Medical Association, which is 579 00:37:47,320 --> 00:37:49,879 Speaker 1: worth the read if you have access to it. And 580 00:37:50,200 --> 00:37:52,360 Speaker 1: Frederick Stare, that's not the last you're going to hear 581 00:37:52,400 --> 00:37:54,719 Speaker 1: of him, but he would go on to testify about 582 00:37:54,760 --> 00:37:59,680 Speaker 1: sugars positives to Congress and compile a document funded by 583 00:37:59,719 --> 00:38:06,359 Speaker 1: the industry of scientific evidence, loosely using that word. They're 584 00:38:06,840 --> 00:38:10,600 Speaker 1: um exonerating sugar titled Sugar in the Diet of Man, 585 00:38:11,360 --> 00:38:15,239 Speaker 1: and the press release accompanying this document read Scientists to 586 00:38:15,280 --> 00:38:20,400 Speaker 1: spell sugar fears uh. Nine seventies, ads from the sugar 587 00:38:20,440 --> 00:38:24,840 Speaker 1: industry said things like, quote, if sugar is so fattening, 588 00:38:25,239 --> 00:38:28,359 Speaker 1: how comes so many kids are thin? And and here's 589 00:38:28,400 --> 00:38:30,920 Speaker 1: my favorite. This was from a women's magazine, Um, I 590 00:38:30,920 --> 00:38:34,600 Speaker 1: believe it, Ran and Marie Claire quote, sugar can be 591 00:38:34,640 --> 00:38:41,000 Speaker 1: the willpower you need to under eat, which is almost 592 00:38:41,040 --> 00:38:44,480 Speaker 1: the opposite of what we're here now. It's it's also 593 00:38:44,600 --> 00:38:47,880 Speaker 1: just awful, like like, don't discourage, don't don't encourage women 594 00:38:47,920 --> 00:38:51,799 Speaker 1: to under eat. That's goodness, my okay. But they were 595 00:38:51,840 --> 00:38:55,600 Speaker 1: but they were being vastly rewarded within their own industries 596 00:38:55,680 --> 00:38:59,680 Speaker 1: for this kind of behavior. In nineteen seventy six, in fact, 597 00:38:59,719 --> 00:39:03,440 Speaker 1: one of the highest awards in the realm of public relations, 598 00:39:03,920 --> 00:39:07,640 Speaker 1: the Silver vill was presented to executives from the Sugar 599 00:39:07,680 --> 00:39:11,920 Speaker 1: Association for quote forging the public opinion get it at 600 00:39:11,960 --> 00:39:21,480 Speaker 1: anvils forging. I'm just like doing the research, horrified that 601 00:39:21,640 --> 00:39:26,040 Speaker 1: puns went right over my head. Coincidentally, that same year 602 00:39:26,440 --> 00:39:31,640 Speaker 1: Stairs Frederick Stairs conflicts of interests were exposed. It didn't 603 00:39:31,640 --> 00:39:34,640 Speaker 1: matter though. An f d A committee with two members 604 00:39:34,680 --> 00:39:37,960 Speaker 1: that had ties to the sugar industry used Stairs sugar 605 00:39:38,000 --> 00:39:41,680 Speaker 1: in the Diet of Man paper to label sugar as 606 00:39:42,360 --> 00:39:47,560 Speaker 1: generally recognized as safe, which is an actual thing. That's 607 00:39:47,560 --> 00:39:51,640 Speaker 1: a category I think grass, which is funny because that's 608 00:39:51,680 --> 00:39:58,439 Speaker 1: fat and French. Anyway, they conceded that maybe it wasn't 609 00:39:58,480 --> 00:40:00,840 Speaker 1: great for the teeth, but other than that it was 610 00:40:00,880 --> 00:40:04,239 Speaker 1: a okay. There were detractors, mainly the U s d 611 00:40:04,360 --> 00:40:09,840 Speaker 1: A's Carbohydrate Nutrition Laboratory, who advocated that sugar consumption should 612 00:40:09,880 --> 00:40:14,960 Speaker 1: come down by sixty percent, that it didn't, and that 613 00:40:15,120 --> 00:40:19,600 Speaker 1: it did excuse me cause diabetes, obesity and heart disease. 614 00:40:19,760 --> 00:40:23,759 Speaker 1: But they were ignored. And all of these shenanigans, like 615 00:40:24,080 --> 00:40:27,360 Speaker 1: weren't even the first time that the sugar industry had 616 00:40:27,560 --> 00:40:33,759 Speaker 1: gotten up to some serious shenanigans. Nope, sugar refiners campaigned 617 00:40:33,880 --> 00:40:39,720 Speaker 1: for scientific standards to differentiate between raw and refined sugar 618 00:40:40,520 --> 00:40:46,400 Speaker 1: and pushed successfully for purer quotes raw sugar to be 619 00:40:46,440 --> 00:40:50,040 Speaker 1: more heavily taxed. Um, there are a lot of taxes 620 00:40:50,080 --> 00:40:54,080 Speaker 1: and tariffs around sugar. I did not know this. Yeah, yeah, 621 00:40:54,560 --> 00:40:58,600 Speaker 1: And it leads to the fluctuating politics of It leads 622 00:40:58,600 --> 00:41:03,120 Speaker 1: to fluctuating prices and sugar, which is a another fascinating 623 00:41:03,840 --> 00:41:07,120 Speaker 1: little bit of history for a whole other episode, right, 624 00:41:07,719 --> 00:41:10,719 Speaker 1: which we have researched, and you will get to hear 625 00:41:10,840 --> 00:41:14,960 Speaker 1: sometimes sometimes yes, yes, first the scary stuff, then the 626 00:41:14,960 --> 00:41:20,279 Speaker 1: other terrible scary stuff. I think we should This should 627 00:41:20,280 --> 00:41:25,480 Speaker 1: be a horror podcast. Food horror, food horror. Man. We 628 00:41:25,520 --> 00:41:28,120 Speaker 1: could do it too, yeah, we could. So. Basically, by 629 00:41:28,160 --> 00:41:32,799 Speaker 1: getting these tariffs on raw sugar, it was a way 630 00:41:32,840 --> 00:41:38,000 Speaker 1: to make sure that they rained over the sugar market 631 00:41:38,239 --> 00:41:41,640 Speaker 1: in the United States. But the EU has done this too, 632 00:41:42,440 --> 00:41:47,319 Speaker 1: and also Japan. I believe, um they One of the 633 00:41:47,360 --> 00:41:51,640 Speaker 1: ways that they went about this refined sugar was by 634 00:41:51,760 --> 00:41:55,839 Speaker 1: running ads that showed insects living inside raw sugar and 635 00:41:55,880 --> 00:42:01,759 Speaker 1: claiming that raw sugar caused quote Grocer's Itch rosters that 636 00:42:02,040 --> 00:42:05,440 Speaker 1: slaves in China and India were producing sugar tainted with 637 00:42:05,480 --> 00:42:08,759 Speaker 1: dirt and animals. Uh. And they did all this to 638 00:42:09,040 --> 00:42:11,360 Speaker 1: convince the American public that raw sugar was just not 639 00:42:11,440 --> 00:42:14,959 Speaker 1: for them. Stick to that with fine stuff. I feel 640 00:42:14,960 --> 00:42:17,440 Speaker 1: like that that the marketing these days for raw sugar 641 00:42:17,640 --> 00:42:21,280 Speaker 1: is like, oh, it's more natural than this dirty, chemically 642 00:42:21,320 --> 00:42:27,120 Speaker 1: influenced refined sugar. The pendulum is definitely swinging in the 643 00:42:27,160 --> 00:42:34,480 Speaker 1: other direction. Okay. The i s RF your National Sugar 644 00:42:34,520 --> 00:42:38,640 Speaker 1: Research Foundation, they did look at the health implications of sugar, 645 00:42:39,840 --> 00:42:43,320 Speaker 1: but they were encouraged to keep any findings under apps. 646 00:42:43,360 --> 00:42:46,719 Speaker 1: I The way I read this was they wanted to 647 00:42:46,880 --> 00:42:51,760 Speaker 1: be aware so that if it somehow became public knowledge, 648 00:42:52,280 --> 00:42:54,200 Speaker 1: they would like know how to fight it. They would 649 00:42:54,200 --> 00:42:58,000 Speaker 1: know how to fight it. And also I'm sure that 650 00:42:58,120 --> 00:43:00,680 Speaker 1: they thought, maybe if there's a way we in combat 651 00:43:01,520 --> 00:43:05,480 Speaker 1: this problem without anyone ever figuring out it was a problem. Two, 652 00:43:05,880 --> 00:43:09,359 Speaker 1: So they did want to know. The sugar industry did 653 00:43:09,440 --> 00:43:16,160 Speaker 1: want to know these problems. They don't want everyone to. Uh. 654 00:43:16,800 --> 00:43:20,640 Speaker 1: Knowledge is good. I'm glad that they like knowledge for themselves. 655 00:43:20,760 --> 00:43:23,359 Speaker 1: And after the bad press from people like you Can, 656 00:43:23,920 --> 00:43:27,120 Speaker 1: the I s r F proposed research programs to delve 657 00:43:27,160 --> 00:43:30,880 Speaker 1: into the effects sugar hat on health, and the Sugar 658 00:43:30,880 --> 00:43:35,040 Speaker 1: Association responded, of course, by pulling support from the I 659 00:43:35,239 --> 00:43:39,440 Speaker 1: s r F and all their research projects. Dang Naturally, 660 00:43:40,320 --> 00:43:45,160 Speaker 1: they directed that money to seventeen studies conducted from nine 661 00:43:45,400 --> 00:43:50,200 Speaker 1: eight designed to absolve sugar under the guise of properly 662 00:43:50,280 --> 00:43:54,799 Speaker 1: conducted science, so they're kind of like pseudo studies. A 663 00:43:54,840 --> 00:43:59,320 Speaker 1: panel of sugar friendly scientist and a committee of quote 664 00:44:00,000 --> 00:44:04,920 Speaker 1: contributing research members. This committee was staffed by representatives from 665 00:44:04,960 --> 00:44:09,279 Speaker 1: companies like Coca Cola or Hershees, and they approved all 666 00:44:09,320 --> 00:44:13,360 Speaker 1: the research proposals, with the most money awards going to 667 00:44:13,440 --> 00:44:17,279 Speaker 1: studies that didn't just absolve sugar but painted it in 668 00:44:17,480 --> 00:44:21,000 Speaker 1: a positive light. So of course the scientists are going 669 00:44:21,040 --> 00:44:24,480 Speaker 1: to try, did you get the more money by painting 670 00:44:24,680 --> 00:44:28,200 Speaker 1: sugar in an even more positive light? Give us give 671 00:44:28,280 --> 00:44:32,680 Speaker 1: us an example of one of these shining examples of humanity. Okay, 672 00:44:32,719 --> 00:44:38,920 Speaker 1: absolutely um. They recruited a diabetes expert, Edwin Bierman, a 673 00:44:38,920 --> 00:44:43,000 Speaker 1: fellow who actually believed that diabetics did not need to 674 00:44:43,040 --> 00:44:46,880 Speaker 1: worry about sugar so long as they were healthy, and 675 00:44:47,239 --> 00:44:50,839 Speaker 1: convinced the American Diabetes Association to loosen the restrictions on 676 00:44:50,880 --> 00:44:55,839 Speaker 1: carbs and sugars, but to raise them unsaturated fats. Since 677 00:44:55,880 --> 00:44:58,279 Speaker 1: I just kind of like slammed this dude, I don't, 678 00:44:58,320 --> 00:45:01,840 Speaker 1: I don't know. Edwin Bierman p simally, Um, it's possible 679 00:45:01,880 --> 00:45:07,000 Speaker 1: that he was just deeply misgiven. Yeah, it's and earnestly 680 00:45:07,080 --> 00:45:09,400 Speaker 1: thought that this was great advice and that he was 681 00:45:09,440 --> 00:45:12,880 Speaker 1: doing the best thing for human people. I don't, it doesn't. 682 00:45:13,239 --> 00:45:17,040 Speaker 1: I don't know. Y'all. People make mistakes, That's all I'm saying. 683 00:45:17,200 --> 00:45:21,320 Speaker 1: They do. Anyway, So Edward Berman, we'll give you the 684 00:45:21,360 --> 00:45:25,319 Speaker 1: benefit of the town. We will, yes, because we're nice 685 00:45:25,360 --> 00:45:29,600 Speaker 1: that way. Um. Research on the potential negative impact of 686 00:45:29,600 --> 00:45:34,440 Speaker 1: sugar halted almost completely by nineteen eighty, which interestingly happens 687 00:45:34,480 --> 00:45:36,960 Speaker 1: to be the same year that the US issued the 688 00:45:37,000 --> 00:45:40,960 Speaker 1: first dietary guidelines. In the UK followed suit pretty soon 689 00:45:40,960 --> 00:45:44,120 Speaker 1: after three you're probably familiar, but the main takeaway of 690 00:45:44,160 --> 00:45:48,839 Speaker 1: these guidelines was less saturated fat and cholesterol, and people 691 00:45:48,920 --> 00:45:53,000 Speaker 1: responded by switching out fats with carbs, sugar being one 692 00:45:53,000 --> 00:45:55,760 Speaker 1: of those cars that that that base of that food pyramid. 693 00:45:55,920 --> 00:45:58,920 Speaker 1: That's just like eat all of the carbs and sugar. 694 00:45:58,960 --> 00:46:03,960 Speaker 1: It's fine, right, so fine for you, fine like sugar. 695 00:46:04,200 --> 00:46:10,920 Speaker 1: So so what happened, well, Obesity rates skyrocketed from fift 696 00:46:11,680 --> 00:46:15,600 Speaker 1: of Americans in nineteen to thirty five percent in two thousands, 697 00:46:15,800 --> 00:46:18,200 Speaker 1: and in the UK the increase was even more significant 698 00:46:18,320 --> 00:46:20,759 Speaker 1: six percent in the mid eighties to two thirds the 699 00:46:20,800 --> 00:46:26,560 Speaker 1: population today. So obviously these guidelines did not accomplish what 700 00:46:26,600 --> 00:46:29,799 Speaker 1: they were set out to do. Uh. And the lack 701 00:46:29,840 --> 00:46:33,160 Speaker 1: of evidence that fat was behind all of this was 702 00:46:33,200 --> 00:46:36,360 Speaker 1: starting to make some scientists pulled their collars a little 703 00:46:36,360 --> 00:46:39,960 Speaker 1: a little uneasy. Uh. And since low fat diets had 704 00:46:40,000 --> 00:46:43,279 Speaker 1: never been studied on women, which is an interesting side 705 00:46:43,320 --> 00:46:45,800 Speaker 1: of the medical industry. Um, there's a lot of studies 706 00:46:45,840 --> 00:46:49,680 Speaker 1: that just don't involve women, including some studies on birth control. 707 00:46:50,360 --> 00:46:54,839 Speaker 1: Isn't that interesting? That's very interesting. Yeah. So in n three, 708 00:46:54,960 --> 00:46:58,240 Speaker 1: the National Heart, Lung, and Blood Institute and the Women's 709 00:46:58,239 --> 00:47:01,840 Speaker 1: Health Initiatives sought to correct the with the largest controlled 710 00:47:01,840 --> 00:47:06,520 Speaker 1: diet trial ever commissioned at the time, while simultaneously erasing 711 00:47:06,560 --> 00:47:10,080 Speaker 1: any lingering doubts about the villainy effect. But the study 712 00:47:10,120 --> 00:47:11,799 Speaker 1: did not bear it out. Women on the low fat 713 00:47:11,840 --> 00:47:14,359 Speaker 1: diets were at no lower risk of heart disease than 714 00:47:14,400 --> 00:47:19,799 Speaker 1: the control group. Uh. But the study was dismissed as flawed. Right. 715 00:47:20,200 --> 00:47:22,839 Speaker 1: This wasn't even the end of of this type of 716 00:47:23,080 --> 00:47:27,879 Speaker 1: misleading research study and and like science human buy out 717 00:47:28,000 --> 00:47:30,080 Speaker 1: by by the industry. A lot lots of studies are 718 00:47:30,080 --> 00:47:33,560 Speaker 1: still funded in part by the sugar industry. Um One 719 00:47:33,600 --> 00:47:36,080 Speaker 1: review by the Way found that studies funded by the 720 00:47:36,120 --> 00:47:39,760 Speaker 1: sugar and or beverage industry are five times more likely 721 00:47:39,800 --> 00:47:42,560 Speaker 1: to report no connection between sugary drinks and weight gain 722 00:47:43,320 --> 00:47:46,240 Speaker 1: than the non industry funded studies are. So funding matters. 723 00:47:46,280 --> 00:47:50,719 Speaker 1: For for example, in Coca Cola funded the creation of 724 00:47:50,760 --> 00:47:55,120 Speaker 1: the Global Energy Balanced Network, which is a nonprofit for 725 00:47:55,280 --> 00:47:58,759 Speaker 1: scientists who advocate uh that that we should pay more 726 00:47:58,760 --> 00:48:02,440 Speaker 1: attention to total work balance and exercise then to the 727 00:48:02,480 --> 00:48:05,680 Speaker 1: source of your calories, or or even to cutting calories. 728 00:48:06,320 --> 00:48:10,239 Speaker 1: Um it's vice president, Dr Stephen Blair has received more 729 00:48:10,280 --> 00:48:13,200 Speaker 1: than three point five million dollars from Coca Cola for 730 00:48:13,239 --> 00:48:18,000 Speaker 1: research projects just since two and that's just the biggest number. 731 00:48:18,120 --> 00:48:21,240 Speaker 1: It's it's other higher reps have also received large monetary 732 00:48:21,280 --> 00:48:24,000 Speaker 1: gifts or donations more than half a million dollars each. 733 00:48:24,120 --> 00:48:27,440 Speaker 1: That money earmarked for for funding and and creating the 734 00:48:27,760 --> 00:48:30,839 Speaker 1: This this Global Energy Balance Network look y'all like it's 735 00:48:30,840 --> 00:48:33,680 Speaker 1: it's it's certainly true. It's certainly true. That getting funding 736 00:48:33,680 --> 00:48:36,600 Speaker 1: for research and special projects, especially if you're a member 737 00:48:36,600 --> 00:48:40,720 Speaker 1: of a public university, can be really difficult. UM money 738 00:48:40,719 --> 00:48:44,440 Speaker 1: can get scarce, so so gifts from corporations can really help. 739 00:48:44,880 --> 00:48:47,920 Speaker 1: But but just holy call y'all, it is a conflict 740 00:48:47,960 --> 00:48:52,000 Speaker 1: of interest. Speaking of studies, segue Uh two thousand eight 741 00:48:52,000 --> 00:48:57,680 Speaker 1: Oxford study found the opposite of accepted health guidelines UM. 742 00:48:57,719 --> 00:49:00,640 Speaker 1: The country with the highest intake of ceteraed fats, which 743 00:49:00,719 --> 00:49:05,160 Speaker 1: is France, had the lowest rates of heart disease, and 744 00:49:05,400 --> 00:49:08,839 Speaker 1: Ukraine had the highest rates of heart disease and the 745 00:49:08,880 --> 00:49:14,120 Speaker 1: lowest consumption of saturiate fats. Huh. An analysis on cholesterol 746 00:49:14,200 --> 00:49:19,360 Speaker 1: data from one countries found that lower cholesterol levels correlated 747 00:49:19,440 --> 00:49:23,600 Speaker 1: with higher rates of heart disease. It was like, Yeah, 748 00:49:23,640 --> 00:49:27,000 Speaker 1: that's the opposite of what I've heard my whole life. 749 00:49:27,840 --> 00:49:31,560 Speaker 1: That same year, the u n's Food and Agriculture Organization 750 00:49:32,400 --> 00:49:37,040 Speaker 1: their own analysis found no probable or convincing evidence quotes 751 00:49:38,000 --> 00:49:40,719 Speaker 1: that heart disease are cancer could be traced to high 752 00:49:40,719 --> 00:49:42,520 Speaker 1: fat diets. I I kind of I kind of want 753 00:49:42,520 --> 00:49:44,520 Speaker 1: to kind of want to mention that that there there 754 00:49:44,520 --> 00:49:46,520 Speaker 1: are obviously a lot of factors that go into abs 755 00:49:46,719 --> 00:49:49,279 Speaker 1: rates Uh, it's not like a one to one correlation 756 00:49:49,440 --> 00:49:53,040 Speaker 1: of like of like, absolutely, increased sugar intake is the 757 00:49:53,080 --> 00:49:56,239 Speaker 1: only thing that has led to OBESITI rates are also 758 00:49:56,320 --> 00:49:59,960 Speaker 1: absolutely when um when when between computers and television, people's 759 00:50:00,000 --> 00:50:03,720 Speaker 1: started living at a much more sedentary lifestyle in developed countries, 760 00:50:04,120 --> 00:50:07,920 Speaker 1: which I'm sure has something to do with it. It 761 00:50:07,960 --> 00:50:11,719 Speaker 1: doesn't sound like the sugar hilt, but the way that 762 00:50:11,800 --> 00:50:14,920 Speaker 1: sugar is reported on nutrition labels in the United States 763 00:50:14,920 --> 00:50:17,319 Speaker 1: at least is going to be changing over the next 764 00:50:17,360 --> 00:50:20,600 Speaker 1: couple of years. The ice cream that I was eating 765 00:50:20,600 --> 00:50:24,600 Speaker 1: while I was researching this episode, Uh, I had so 766 00:50:24,640 --> 00:50:29,200 Speaker 1: many cravings it was really terrible. Um. Uh. The ice 767 00:50:29,239 --> 00:50:31,719 Speaker 1: cream I was eating already had a new line on 768 00:50:31,760 --> 00:50:36,680 Speaker 1: its label, added sugars. In May of the FDA announced 769 00:50:36,760 --> 00:50:39,040 Speaker 1: that packaged foods are going to need to have an 770 00:50:39,080 --> 00:50:42,759 Speaker 1: added sugars line on their nutrition labels. UM expressed in 771 00:50:42,840 --> 00:50:46,280 Speaker 1: grams and a percentage of daily value you know, according 772 00:50:46,320 --> 00:50:50,240 Speaker 1: to that like typical two thousand calorie day diet UM 773 00:50:50,280 --> 00:50:54,040 Speaker 1: and proponents are hoping that it'll spur consumers too to 774 00:50:54,080 --> 00:50:57,000 Speaker 1: make better informed choices about the foods they're eating, and 775 00:50:57,080 --> 00:51:01,920 Speaker 1: hopefully eventually by by products see to spur food companies 776 00:51:01,960 --> 00:51:04,399 Speaker 1: to add less sugar to their products. That Good Old 777 00:51:04,400 --> 00:51:09,440 Speaker 1: Sugar Association called it a quote dangerous president that is 778 00:51:09,440 --> 00:51:14,640 Speaker 1: not grounded in science. Yeah, but everything else on the 779 00:51:14,840 --> 00:51:19,200 Speaker 1: new Judician label, lets have it, I don't you know. 780 00:51:23,360 --> 00:51:25,520 Speaker 1: The the new labels will also up the font size, 781 00:51:26,200 --> 00:51:30,920 Speaker 1: on serving size and on calories per serving. So that's so, 782 00:51:30,920 --> 00:51:34,360 Speaker 1: that's pretty sweet. Nice. Oh that was a pun. Oh no, 783 00:51:35,400 --> 00:51:38,360 Speaker 1: you would realize you were making it. No, I didn't know. Oh, 784 00:51:38,400 --> 00:51:41,160 Speaker 1: that's fine, that's okay. Puns are just in my brain. Now. 785 00:51:41,280 --> 00:51:43,640 Speaker 1: I spent way too way, way too long podcasting with 786 00:51:43,719 --> 00:51:47,360 Speaker 1: Jonathan Strickland. All the love to Jonathan Strickland. Um. And 787 00:51:48,760 --> 00:51:51,920 Speaker 1: also there's other there is other, like hypothetically good news 788 00:51:51,960 --> 00:51:54,960 Speaker 1: out there, is there? Well, I mean there's been some 789 00:51:55,000 --> 00:51:58,200 Speaker 1: really good like social and political pushback over the past 790 00:51:58,239 --> 00:52:01,319 Speaker 1: few years. All of those as in various cities and 791 00:52:01,600 --> 00:52:05,920 Speaker 1: counties that are trying to cut down on the sizes 792 00:52:06,000 --> 00:52:09,279 Speaker 1: of of sugary beverages that can be served or two 793 00:52:09,640 --> 00:52:13,680 Speaker 1: in schools. Yeah yeah, whether or not kids can buy 794 00:52:13,960 --> 00:52:18,359 Speaker 1: sports drinks or sodas or candy bars. Yeah. I think 795 00:52:18,400 --> 00:52:21,360 Speaker 1: the label thing is a pretty big step, because before 796 00:52:21,400 --> 00:52:25,360 Speaker 1: I really started hearing about this, I didn't know I 797 00:52:25,400 --> 00:52:27,080 Speaker 1: would look on a label and be like, I'm not 798 00:52:27,160 --> 00:52:29,400 Speaker 1: sure if I have a lot of sugar? Yeah, how 799 00:52:29,480 --> 00:52:31,399 Speaker 1: much sugar? Is a lot of sugar? There's no there's 800 00:52:31,400 --> 00:52:34,719 Speaker 1: no percentage, and a lot of things. To me, you 801 00:52:34,800 --> 00:52:36,960 Speaker 1: just wouldn't expect to have that much. Sure, you know 802 00:52:37,000 --> 00:52:40,040 Speaker 1: there's sugar in there, but like, but how much? Like 803 00:52:40,239 --> 00:52:43,040 Speaker 1: I don't know, Like, like, what about this frappuccino? It 804 00:52:43,120 --> 00:52:49,560 Speaker 1: must it's delicious, so I should probably how much sugar? What? Yeah? 805 00:52:49,719 --> 00:52:53,640 Speaker 1: Those coffee drinks, yeah, notorious. And the weird thing is 806 00:52:53,680 --> 00:52:55,480 Speaker 1: a lot of them don't even taste that sweet to me, 807 00:52:55,520 --> 00:52:57,040 Speaker 1: which I don't know if that just means I've got 808 00:52:57,040 --> 00:53:00,960 Speaker 1: that tolerance thing going on, yeah, or I don't know 809 00:53:01,480 --> 00:53:04,120 Speaker 1: me neither. It's a confusing and terrifying world out there. 810 00:53:06,920 --> 00:53:12,080 Speaker 1: Thanks for listening. No, no, um, I mean I would. 811 00:53:12,120 --> 00:53:14,560 Speaker 1: I would always rather know about these things and know 812 00:53:14,920 --> 00:53:16,960 Speaker 1: what we can do to to try to fight it, 813 00:53:17,080 --> 00:53:22,160 Speaker 1: then to remain ignorant, um and and hungry. If you 814 00:53:22,239 --> 00:53:24,080 Speaker 1: just heard my stomach growl, that's why I said the 815 00:53:24,160 --> 00:53:27,720 Speaker 1: hungry part um. I I do hope that those natriction 816 00:53:27,800 --> 00:53:30,320 Speaker 1: labels will do that thing of trying to encourage companies 817 00:53:30,360 --> 00:53:33,440 Speaker 1: to add less sugar to their products because tastes can change, 818 00:53:33,560 --> 00:53:36,440 Speaker 1: like like absolutely, and like all of us do not 819 00:53:36,600 --> 00:53:39,560 Speaker 1: need all of that sugar in ketchup or in mac 820 00:53:39,600 --> 00:53:41,919 Speaker 1: and cheese or whatever it is. And you know, trying 821 00:53:41,960 --> 00:53:46,040 Speaker 1: to switch away from from those foods too, to whole 822 00:53:46,120 --> 00:53:48,840 Speaker 1: fruits and vegetables and lean cuts of meat is probably 823 00:53:48,880 --> 00:53:50,759 Speaker 1: better for us in the long run. But we're still 824 00:53:50,760 --> 00:53:53,239 Speaker 1: going to eat ketchup and mac and cheese. Yeah, maybe 825 00:53:53,239 --> 00:53:55,560 Speaker 1: not together. I judge you if you do that. I 826 00:53:55,600 --> 00:53:58,799 Speaker 1: can't say I've never done that. If we're taking like 827 00:53:59,280 --> 00:54:04,280 Speaker 1: the horror podcast look alternative future, what if we replace 828 00:54:04,320 --> 00:54:09,000 Speaker 1: adage sugar with something even worse. I think we just 829 00:54:09,080 --> 00:54:13,520 Speaker 1: need to be aware as consumers. Yeah, as society. Don't 830 00:54:13,560 --> 00:54:16,520 Speaker 1: totally stress yourselves out about it. But but but yeah, 831 00:54:16,640 --> 00:54:18,600 Speaker 1: just just pay attention, like like if you have if 832 00:54:18,640 --> 00:54:20,360 Speaker 1: you're not in a total rush at the grocery store, 833 00:54:20,520 --> 00:54:23,200 Speaker 1: do read your nutrition labels and just be aware of 834 00:54:23,239 --> 00:54:26,200 Speaker 1: what's going on. My general rules, if I can't recognize 835 00:54:26,560 --> 00:54:30,239 Speaker 1: some of the ingredients, maybe not maybe not for me. 836 00:54:31,280 --> 00:54:33,080 Speaker 1: I don't I'm a little bit las a fair about 837 00:54:33,120 --> 00:54:35,960 Speaker 1: stuff like that. But but I mean especially for treats 838 00:54:36,000 --> 00:54:38,279 Speaker 1: like I think, I think it's completely valid to treat 839 00:54:38,280 --> 00:54:40,840 Speaker 1: yourself and just be like, man, I really want this 840 00:54:40,960 --> 00:54:43,520 Speaker 1: donut and eat the doughnut. We'll see a donut doesn't 841 00:54:43,520 --> 00:54:47,760 Speaker 1: come with a nutrition label. Therefore, I can like lie 842 00:54:47,840 --> 00:54:50,160 Speaker 1: in the back of my head, I'm sure this is 843 00:54:50,239 --> 00:54:59,080 Speaker 1: less than It's amazing what you could convince yourself when 844 00:54:59,120 --> 00:55:03,920 Speaker 1: you really want to eat it, don't it. So that's 845 00:55:03,960 --> 00:55:07,359 Speaker 1: sugar and health. Like we said, we will have um 846 00:55:07,400 --> 00:55:13,160 Speaker 1: an episode like the History and Science of making sugar. Yeah, 847 00:55:13,480 --> 00:55:16,040 Speaker 1: um that that will be coming your way, if not 848 00:55:16,239 --> 00:55:20,080 Speaker 1: immediately after this episode, certainly soon right hopefully immediately after 849 00:55:20,960 --> 00:55:25,160 Speaker 1: the future. Anything could happen in it future, but in 850 00:55:25,160 --> 00:55:27,239 Speaker 1: the meanwhile, if you're looking for a shorter version of this, 851 00:55:27,320 --> 00:55:31,879 Speaker 1: there's an amazing brain stuff video about ship Yes It's fantastic, Yes, 852 00:55:31,920 --> 00:55:35,480 Speaker 1: by Mr Paul Dnchant, and it is on brain Stuff. 853 00:55:35,560 --> 00:55:38,920 Speaker 1: You can google it. Google brain Stuff the YouTube. And 854 00:55:38,960 --> 00:55:42,640 Speaker 1: if there's any other topic ideas that you have for us, 855 00:55:43,120 --> 00:55:45,320 Speaker 1: anything else that you'd like us to ruin for you forever, 856 00:55:46,960 --> 00:55:49,680 Speaker 1: send us an email food Stuff at how stuff works 857 00:55:49,680 --> 00:55:53,759 Speaker 1: dot com. We're also on Instagram at food stuff and 858 00:55:53,880 --> 00:55:56,319 Speaker 1: there's gonna be a Twitter account. It's not up right now. 859 00:55:56,440 --> 00:55:58,880 Speaker 1: I don't know. If you google food stuff Twitter and 860 00:55:59,040 --> 00:56:05,560 Speaker 1: things will happen. Yeah. Basically, just good on Google. Our recommendation, 861 00:56:05,840 --> 00:56:08,480 Speaker 1: read your food labels, and google stuff thanks to our 862 00:56:08,520 --> 00:56:13,359 Speaker 1: audio producer uh Noel Brown and his fabulous hats. Thanks 863 00:56:13,360 --> 00:56:15,440 Speaker 1: to those as well. They always bring me joy and 864 00:56:15,520 --> 00:56:17,680 Speaker 1: we hope that many other good things are coming your 865 00:56:17,680 --> 00:56:21,120 Speaker 1: way