WEBVTT - Opel CEO Lohscheller on the Transition to Electric Vehicles

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<v Speaker 1>I'm Dana Perkins and you're listening to Switch It on

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<v Speaker 1>the B E F podcast. On the seventeenth of May,

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<v Speaker 1>BENF hosted our Munich Summit, one of six summits taking

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<v Speaker 1>place around the world each year, each with a different theme.

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<v Speaker 1>This summit focuses on where automotive manufacturing and energy converge.

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<v Speaker 1>So naturally, we were delighted when Michael Loscheler, CEO of

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<v Speaker 1>Opal Automotive, agreed to join us to discuss automotive strategy

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<v Speaker 1>in the transition to electric vehicles. Michael has experienced working

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<v Speaker 1>for numerous companies in the automotive industry, including Volkswagen, Daimler,

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<v Speaker 1>and Mitsubishi Motors. During our summit, he was interviewed by

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<v Speaker 1>Nicolas Solopolos, advanced transport analyst. Here at B and e F.

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<v Speaker 1>For more information about our summits, also taking place in London,

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<v Speaker 1>New Delhi, New York, San Francisco, and Shanghai, go to

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<v Speaker 1>about dot bien ef dot com forward Slash Summit. As

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<v Speaker 1>a quick reminder, bien ef does not provide investment or

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<v Speaker 1>strategy advice and are more complete disclaimer is at the

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<v Speaker 1>end of the show. But now let's hear the interview

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<v Speaker 1>with Michael Lohler, CEO of Local Automotive, about the future

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<v Speaker 1>of electric vehicles. So hello, Michael, thank you very much

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<v Speaker 1>for being here with us to day. It's it's great,

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<v Speaker 1>great pleasure to have you on the summit. So it's

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<v Speaker 1>also a very interesting time for the automotive industry, particularly

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<v Speaker 1>in Europe. Among many other things, we have the next

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<v Speaker 1>zero targets that are in place now for a course,

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<v Speaker 1>the European Union, the UK as well has some of those.

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<v Speaker 1>And one of the questions that are gaining more momentum

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<v Speaker 1>now the industry is that of legislating and end to

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<v Speaker 1>the sale of vehicles that are using in telecombustion engines.

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<v Speaker 1>What is your view and that I mean, first of all,

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<v Speaker 1>we try to be very customer focused because at the

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<v Speaker 1>end of the day, we offer mobility to our customers.

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<v Speaker 1>We want to give them excitement with with our cars

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<v Speaker 1>and offer clean and safe mobility and I think we

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<v Speaker 1>shouldn't forget this. This is really the key of our business.

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<v Speaker 1>At the same time, the political framework is changing. Yeah,

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<v Speaker 1>so what we from the open side try to do

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<v Speaker 1>is we want to be open for various technologies. Yeah,

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<v Speaker 1>what's very obvious now is that electrification is gaining momentum.

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<v Speaker 1>It's gaining momentum. We saw that last year. Our sales

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<v Speaker 1>of electric fire cars is increasing. We see that also

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<v Speaker 1>this year. And basically we prepare now the future for

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<v Speaker 1>this growing demand of electrification. But basically we also want

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<v Speaker 1>to be open for other technologies. Yeah, because CEO two

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<v Speaker 1>reduction is not only with electric cars. Are like last

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<v Speaker 1>year on the open side, we reduced our CEO two

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<v Speaker 1>emissions by twenty three Graham, which is quite significant, and

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<v Speaker 1>of course also gas and diesel engine contributed to this

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<v Speaker 1>great performance. But long story short, we want to be

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<v Speaker 1>open for all technologies. But we see clearly electrification is

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<v Speaker 1>picking up now. So you have a portfolio at the

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<v Speaker 1>moment that we talked about that has I see is

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<v Speaker 1>it has plug and fire bridges, has body electrics, and

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<v Speaker 1>soon enough you'll have even fuel cell cars, fuel self

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<v Speaker 1>vance vance in fact, and you just described that you

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<v Speaker 1>want to be ready for all the market eventualities. There

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<v Speaker 1>is that a longer term option as well. So looking

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<v Speaker 1>five or even ten years ahead, do you think that

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<v Speaker 1>you'll maintain this broad technology portfolio. So at the moment,

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<v Speaker 1>we have two architectures and we call them multi energy

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<v Speaker 1>and they are basically for one car. Let's take an

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<v Speaker 1>open coursa you can produce on one assembly line, I

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<v Speaker 1>guess diesel and electric car, and this works very well.

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<v Speaker 1>We are very flexible, we are very edgile, and whatever

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<v Speaker 1>happens in the market, we feel we are very well

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<v Speaker 1>prepared for this. So I think this is a very

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<v Speaker 1>good approach for the next couple of years. But then

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<v Speaker 1>more outwards, we think that electrification will gain momentum and

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<v Speaker 1>also as part of goopstell lunches, we will then transition

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<v Speaker 1>to pure electric platforms, and I think this is a

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<v Speaker 1>way to think about this. And on top of this,

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<v Speaker 1>we look also at things as you mentioned Nico Future,

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<v Speaker 1>so we think this also is a very attractive technology,

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<v Speaker 1>many advantages in terms of charging time also see you

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<v Speaker 1>two balance. But we transition from a let's say, multi

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<v Speaker 1>energy approach to then pure electric going forward. And what

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<v Speaker 1>is the platform strategy was something that I want to

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<v Speaker 1>come back to later on. But since you brought it up,

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<v Speaker 1>for you for doing it, of course, I guess the

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<v Speaker 1>answer is yes. But is that the given the fact

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<v Speaker 1>that as you say, electrification games momentum and in a

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<v Speaker 1>few years time, you will perhaps need two separate platforms,

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<v Speaker 1>one for electric and one for the non electric part

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<v Speaker 1>as electric sales gain momentum. Is that a multi energy

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<v Speaker 1>platform approach the something that you think will will stay

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<v Speaker 1>with you for for a few more years. Well, at

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<v Speaker 1>the end of the day, obviously the customer will decide,

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<v Speaker 1>and then we will decide how long we run the

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<v Speaker 1>multi energy platforms. As I said earlier, at the moment,

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<v Speaker 1>we feel very comfortable with this because it gives us flexibility.

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<v Speaker 1>But then we expect that electrification will gain more momentum,

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<v Speaker 1>so at one stage we will switch to electrified platforms,

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<v Speaker 1>but of course we have flexibility for how long we

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<v Speaker 1>run the multi energy platforms. Yeah, so I think it's

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<v Speaker 1>always good to be open for for many scenarios and

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<v Speaker 1>not just focus on one. I feel this is very

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<v Speaker 1>very important because it's hard to predict exactly what the

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<v Speaker 1>customer will require, and let's say five, six, seven years,

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<v Speaker 1>one thing is for sure, the political framework is very clear,

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<v Speaker 1>so we have to improve on CuO two and therefore

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<v Speaker 1>obsolutely electrification and Field said, will pay will play a

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<v Speaker 1>major role. Yeah, you talk about the customer and what

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<v Speaker 1>what they want, and earlier on about this very large

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<v Speaker 1>increase in the electric vehicle sales in Europe last year.

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<v Speaker 1>Do you feel that we're at the moment where you're

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<v Speaker 1>seeing organic demand for primarily electric cars or it's still

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<v Speaker 1>a regular or driven the market pushed by the automakers

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<v Speaker 1>in order to reach some of the very tough emissions

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<v Speaker 1>limits here in Europe. Well, from from the opposite, we

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<v Speaker 1>very clearly see there is customer demand. Yeah, it started

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<v Speaker 1>last year, Um, it's increasing now. Of course, the question

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<v Speaker 1>will it continue like this? Yeah, because to give you

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<v Speaker 1>a data point, like last year, or sold thirty five

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<v Speaker 1>thousand electrified casts. This is around five six of our

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<v Speaker 1>total volume, and of course we see this growing also

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<v Speaker 1>in twenty one. Yeah, so we think customer demand is increasing,

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<v Speaker 1>but the key question is will it come to levels

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<v Speaker 1>of thirty very very shortly? And it also obviously depends

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<v Speaker 1>on support from the government, charging infrastructure, many factors, but

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<v Speaker 1>we do think customer demand is significantly increasing, significantly increasing

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<v Speaker 1>going forward. As you have this certain multi platform strategy,

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<v Speaker 1>multi elements platform and you're going to shoot soon enough

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<v Speaker 1>to the to the all electric platforms, how does the

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<v Speaker 1>strategy and which platform we use affect your profitability? In

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<v Speaker 1>electric cars center, how do you even define the profitability

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<v Speaker 1>of electric cars? So there is a lot of discussion

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<v Speaker 1>in the industry now that will be in the twenty

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<v Speaker 1>five for different segments, will be earlier for other segments.

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<v Speaker 1>It would perhaps all the way up maybe from a

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<v Speaker 1>from from some people what they're saying, So, how do

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<v Speaker 1>you see the profitability of electric cars? Primarily buttery electric

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<v Speaker 1>cars developing in the next in the next several years.

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<v Speaker 1>So when we from the oppen side look at the

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<v Speaker 1>requirements of profitability of electrified cars, we don't differentiate between

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<v Speaker 1>electrified cars and I cast because at the end of

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<v Speaker 1>the day, we have to come to similar levels, right,

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<v Speaker 1>I mean, obviously the volume is reduced at the moment,

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<v Speaker 1>many things were changed. Obviously we get also support from

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<v Speaker 1>governments in various countries. But long story short, we have

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<v Speaker 1>the same requirements in terms of profitability, and I think

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<v Speaker 1>it would be very let's say difficult to differentiate for

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<v Speaker 1>a long period of time and say, look, profitability of

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<v Speaker 1>electrified cars is much lower than for I see, so

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<v Speaker 1>we have to come to similar levels. That's in a

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<v Speaker 1>very important requirement. And when do you see that in

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<v Speaker 1>terms of the time frame is that something you can share.

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<v Speaker 1>Do you see this profitability at the same level in

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<v Speaker 1>the next five years, for longer, for your for your business. Well,

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<v Speaker 1>we steer this obviously already today because the question is

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<v Speaker 1>today and I don't want that electrified cars have lower

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<v Speaker 1>profitability than I see cars. And we tried everything to

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<v Speaker 1>do so that this is going in in the right direction.

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<v Speaker 1>Now for a very short break, stay with us, So

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<v Speaker 1>shifting a little bit. Are related to the platform strategies

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<v Speaker 1>and the profitability of cars up until now and still

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<v Speaker 1>that now. Of course, scale when factoring production, primarily on

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<v Speaker 1>the in term combustion engine side of things, is a

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<v Speaker 1>key factor that affects both profitability but also for an

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<v Speaker 1>extent completive advantage in the in the auto industry along

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<v Speaker 1>many others. Do you see that changing scale becoming less

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<v Speaker 1>relevant in a in a more electrified era. Well, although

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<v Speaker 1>I would say scale is always helpful, Yeah, it's it's

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<v Speaker 1>always helpful. It's a factor. But what for us is

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<v Speaker 1>it is probably even more important, is that we have

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<v Speaker 1>a good control of the entire value chain. So what

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<v Speaker 1>what do I mean in terms of electrified cars? So

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<v Speaker 1>we for example investor also in the production and the

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<v Speaker 1>R and D of battery cells, which is a very

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<v Speaker 1>important strategic decision to say, look, we want to do

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<v Speaker 1>this ourselves um and not purchase it from from suppliers.

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<v Speaker 1>We invest, for example in Germany and France a few

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<v Speaker 1>billion of euros to do the battery sales ourselves, also

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<v Speaker 1>with the electric motor, so it feels like for us

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<v Speaker 1>this is co competent um and we want to manage

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<v Speaker 1>the entire value chain. This is very important. And then

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<v Speaker 1>of course we benefit from the fact that we are

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<v Speaker 1>part of good Sell. Launch is a very large automotive company.

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<v Speaker 1>So I think scale is always a factor, but also

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<v Speaker 1>strategic thinking what do we do ourselves and what do

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<v Speaker 1>we do with external papness. Is there something beyond scale

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<v Speaker 1>that may become a source of competitive advantage in the

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<v Speaker 1>next few year? You said strategic thinking of course, and

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<v Speaker 1>I guess product placement. Does the electrified era offer different

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<v Speaker 1>opportunities or additional opportunities to differentiate yourself and get some

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<v Speaker 1>some advantage over your competitors. Absolutely, and there are there

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<v Speaker 1>are many many ways to do that. And again it

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<v Speaker 1>comes back to Okay, what is our customer demanding from us?

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<v Speaker 1>What is the customer really requesting in terms of electrified casts.

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<v Speaker 1>So we try to differentiate this in various aspects, and yeah,

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<v Speaker 1>of course gain our competitive advantage in this. Okay, I

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<v Speaker 1>guess earlier when you talk about sells, you primarily refer

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<v Speaker 1>to this UH venture that you have, the automotive cell

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<v Speaker 1>company that you have with p s A, Total and Soft,

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<v Speaker 1>and the scale of that ambition I think has received

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<v Speaker 1>less attention than at least in Europe compared to other

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<v Speaker 1>forays of automakers in the In that in that business

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<v Speaker 1>you explained a little bit about the russianale behind it.

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<v Speaker 1>Could you expand a little bit on that? I mean,

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<v Speaker 1>for example, what is the role of the different partners

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<v Speaker 1>in this business? Again? Why does a lotomaker want to

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<v Speaker 1>become a sell manufacturer? Isn't that becoming a commodity business

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<v Speaker 1>relicly food? Well, a couple of things. I mean, first

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<v Speaker 1>of all, it's important that we control the entire value chain.

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<v Speaker 1>And we teamed up with Total and Stuft and created

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<v Speaker 1>a joint venture and we'll build now in the first

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<v Speaker 1>step two factories, one in Germany, one in France. Quite

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<v Speaker 1>significant investments or just here in Germany when when invest

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<v Speaker 1>two billion euros in a I would say a real

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<v Speaker 1>giga factory and we will produce and better resells for

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<v Speaker 1>five hundred thousands like ctrified cars per years, so it's

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<v Speaker 1>significant volume. And of course we first of all think

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<v Speaker 1>that together with our partners, we have the know how

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<v Speaker 1>for this, but then also the competitive advantage, and I

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<v Speaker 1>think it's it's very important to have in this case

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<v Speaker 1>here in Germany and test us lout on the factory

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<v Speaker 1>close to other factories where we manufacture our cars, so

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<v Speaker 1>we feel this is a competitive advantage instead of shipping

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<v Speaker 1>bettery sales around the world. It's obviously also good from us.

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<v Speaker 1>You too footprint similar things we do with the electric motor,

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<v Speaker 1>so we are of the opinion this is core competence.

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<v Speaker 1>We can also differentiate in terms of cost, but also

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<v Speaker 1>customer requirements and it's better in our hands and it

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<v Speaker 1>makes total sense in terms of the overall electrification strategy

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<v Speaker 1>going forward. We talked earlier on so I didn't just

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<v Speaker 1>take the final a few minutes to ask you something

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<v Speaker 1>broader beyond the technology striate or manufacturing decisions also has

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<v Speaker 1>gone through a lot in the last few years, and

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<v Speaker 1>that's probably an understatement. So can you describe from your

0:13:01.679 --> 0:13:06.520
<v Speaker 1>own point of view what happens since and when are

0:13:06.520 --> 0:13:09.440
<v Speaker 1>you coming out of that cycle? Does that cycle end,

0:13:09.800 --> 0:13:13.600
<v Speaker 1>and what's the next few years will look like? Yeah,

0:13:13.640 --> 0:13:16.079
<v Speaker 1>so a bit of background. So two thousand seventeen was

0:13:16.120 --> 0:13:18.439
<v Speaker 1>a very important year for Open because we became part

0:13:18.520 --> 0:13:20.440
<v Speaker 1>of Group p s A. R p s A took

0:13:20.559 --> 0:13:23.840
<v Speaker 1>over Open and Open had I think twenty years of

0:13:23.920 --> 0:13:26.360
<v Speaker 1>permanent losses. So it was very obvious that we had

0:13:26.400 --> 0:13:30.160
<v Speaker 1>to change something fundamentally, and we did so. We put

0:13:30.520 --> 0:13:33.360
<v Speaker 1>in house a plan together which we called the Pace

0:13:33.480 --> 0:13:37.120
<v Speaker 1>Plan and gave it very clear but also straightforward, simple

0:13:37.200 --> 0:13:40.360
<v Speaker 1>targets and said, look, we have to become sustainably profitable,

0:13:40.800 --> 0:13:44.160
<v Speaker 1>go electric and become a global brand. And then with

0:13:44.360 --> 0:13:48.040
<v Speaker 1>internal people and I think that's important, we really unleashed

0:13:48.040 --> 0:13:50.600
<v Speaker 1>the power of Open inside and said, look, we have

0:13:50.679 --> 0:13:54.880
<v Speaker 1>to improve our brand perception, the pricing, reduced complexity, reduced

0:13:54.960 --> 0:13:59.400
<v Speaker 1>costs and very simple things, and then worked very hard

0:13:59.440 --> 0:14:01.840
<v Speaker 1>on the implementation and this worked very well, I have

0:14:02.000 --> 0:14:04.800
<v Speaker 1>to say. So in the first year after the implementation

0:14:04.880 --> 0:14:08.040
<v Speaker 1>we came to profit level two thousand nineteen we had

0:14:08.040 --> 0:14:12.600
<v Speaker 1>one point one billion profits, so significant profit improvement. And

0:14:12.640 --> 0:14:15.360
<v Speaker 1>now we invest into the electrification is as you and

0:14:15.400 --> 0:14:19.240
<v Speaker 1>I discussed during this interview, and we also go more

0:14:19.280 --> 0:14:22.560
<v Speaker 1>into markets outside of Europe. So we feel this was

0:14:22.600 --> 0:14:26.280
<v Speaker 1>a very important transformation of the company. To your question,

0:14:26.520 --> 0:14:30.160
<v Speaker 1>will it ever end, No, it will always continue out

0:14:30.240 --> 0:14:33.200
<v Speaker 1>because first of all, we want to get better every day,

0:14:33.240 --> 0:14:36.880
<v Speaker 1>but the industry isn't such a transformation. So I feel

0:14:37.280 --> 0:14:39.560
<v Speaker 1>this was an important turnaround. But in a way, the

0:14:39.600 --> 0:14:42.360
<v Speaker 1>basis for what we are doing now in terms of

0:14:42.440 --> 0:14:46.520
<v Speaker 1>investing into electrification fuel sure we talked about. So it

0:14:46.720 --> 0:14:49.880
<v Speaker 1>will continue and I guess that makes the industry so exciting.

0:14:50.120 --> 0:14:53.000
<v Speaker 1>So what I heard here is a lot of you know,

0:14:53.040 --> 0:14:57.360
<v Speaker 1>like a large number of improvements, perhaps small steps in

0:14:57.400 --> 0:14:59.720
<v Speaker 1>some cases, bigger steps in other cases. Is that the

0:15:00.520 --> 0:15:03.239
<v Speaker 1>a learning a lesson for other companies or for investors

0:15:03.240 --> 0:15:06.720
<v Speaker 1>when they're looking at this transition that other companies will

0:15:06.960 --> 0:15:09.560
<v Speaker 1>will have to go through in the next few years.

0:15:09.720 --> 0:15:11.960
<v Speaker 1>So is it a continuation of a large number of

0:15:11.960 --> 0:15:17.480
<v Speaker 1>small steps Rundan something big that can change things very quickly? Well,

0:15:17.520 --> 0:15:20.880
<v Speaker 1>I would say it is a combination of big things

0:15:20.960 --> 0:15:23.320
<v Speaker 1>and small steps. Yeah, you have to do both. Um.

0:15:23.320 --> 0:15:27.320
<v Speaker 1>For example, in our case, our diversity complexity was huge,

0:15:27.600 --> 0:15:31.960
<v Speaker 1>and we significantly reduced it, like down by fifty sixty percent,

0:15:32.120 --> 0:15:36.120
<v Speaker 1>So heart decisions. Also, we transitioned very quickly to the

0:15:36.200 --> 0:15:39.480
<v Speaker 1>group architectures, the mighty energy platforms we discussed early on.

0:15:39.520 --> 0:15:43.920
<v Speaker 1>So I think it requires, especially in these days, very

0:15:44.080 --> 0:15:47.120
<v Speaker 1>big changes. At the same time, you always need to

0:15:47.160 --> 0:15:50.080
<v Speaker 1>have like small steps on top, because just rely on

0:15:50.120 --> 0:15:53.200
<v Speaker 1>a few things is not sufficient. Yeah. Um, so that

0:15:53.320 --> 0:15:55.840
<v Speaker 1>was our experience. And then of course it's always helpful

0:15:56.320 --> 0:15:58.720
<v Speaker 1>when you are in an environment where everybody in the

0:15:58.720 --> 0:16:02.240
<v Speaker 1>company knows, like, look, we cannot continue as in the past. Yeah,

0:16:02.360 --> 0:16:04.600
<v Speaker 1>and maybe that is also a good lesson out of

0:16:04.640 --> 0:16:08.760
<v Speaker 1>the COVID pandemic in many many examples, we know we

0:16:08.840 --> 0:16:11.920
<v Speaker 1>cannot continue as in the past, so we have to change,

0:16:11.920 --> 0:16:15.920
<v Speaker 1>and maybe that is accelerating the whole transformation. Yeah. So

0:16:15.960 --> 0:16:19.160
<v Speaker 1>we had very good experience with it and we we

0:16:19.160 --> 0:16:21.480
<v Speaker 1>we we feel we did the right things, but it

0:16:21.520 --> 0:16:24.720
<v Speaker 1>will continue. Like one last question I have free Michael,

0:16:24.800 --> 0:16:29.160
<v Speaker 1>is beyond technloud power train technologists and where you place

0:16:29.240 --> 0:16:32.360
<v Speaker 1>your manufacturing plants and everything, what are the other big

0:16:32.400 --> 0:16:35.600
<v Speaker 1>trends or mega trends that you're monitoring on a recurrent

0:16:35.640 --> 0:16:39.360
<v Speaker 1>basis and have the potential to affect the other industry

0:16:39.360 --> 0:16:41.720
<v Speaker 1>in the next two years. Well, I would say that

0:16:41.760 --> 0:16:45.760
<v Speaker 1>the key point from my perspective is um all around digitalization,

0:16:45.880 --> 0:16:50.240
<v Speaker 1>so connectivity within the car, but also digitalization in terms

0:16:50.240 --> 0:16:54.520
<v Speaker 1>of how people buy cars. So I think UM selling

0:16:54.560 --> 0:16:57.040
<v Speaker 1>online is a big, big topic. We learned about this

0:16:57.160 --> 0:17:00.280
<v Speaker 1>much more now in the pandemic, So the whole topic

0:17:00.320 --> 0:17:04.760
<v Speaker 1>of digitalization is probably changing the automotive industry very very strongly,

0:17:04.840 --> 0:17:07.520
<v Speaker 1>maybe even more than the power train one. And I

0:17:07.560 --> 0:17:10.080
<v Speaker 1>mean we are in good company with all the other industries.

0:17:10.119 --> 0:17:13.840
<v Speaker 1>But I think the whole topic of digitalization from a

0:17:13.840 --> 0:17:16.560
<v Speaker 1>customer point of view but also from a product point

0:17:16.600 --> 0:17:19.119
<v Speaker 1>of view, I think is very very big change, and

0:17:19.160 --> 0:17:20.879
<v Speaker 1>of course we have to do a lot of things

0:17:21.240 --> 0:17:25.320
<v Speaker 1>to get ready for this. So digitalization is from my perspective,

0:17:25.520 --> 0:17:28.119
<v Speaker 1>that the next big, big topic for us. Michael, thank

0:17:28.160 --> 0:17:31.159
<v Speaker 1>you very much for being here today and all the

0:17:31.200 --> 0:17:33.800
<v Speaker 1>best for the next few years. Thank you, Nicole, thanks

0:17:33.840 --> 0:17:43.040
<v Speaker 1>for having me. This week's show was produced by Eva

0:17:43.040 --> 0:17:46.240
<v Speaker 1>gonzalezi Isla and edited by Rex Corner of Grace Took Media.

0:17:46.359 --> 0:17:49.200
<v Speaker 1>Bloomberginni app is a service provided by Bloomberg Finance LP.

0:17:49.280 --> 0:17:51.960
<v Speaker 1>And its affiliates. This recording does not constitute, nor it

0:17:51.960 --> 0:17:55.520
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0:17:55.560 --> 0:17:58.960
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0:17:59.119 --> 0:18:01.800
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0:18:01.840 --> 0:18:05.480
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0:18:05.520 --> 0:18:08.480
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