1 00:00:03,040 --> 00:00:06,080 Speaker 1: It's now time for Cannabis Talk one oh one with Blue, 2 00:00:06,400 --> 00:00:09,719 Speaker 1: Joe Grande, and Mark and Craig Wasserman the Pot Brothers 3 00:00:09,760 --> 00:00:13,520 Speaker 1: at Law. We're the world's number one podcast for everything cannabis. 4 00:00:13,560 --> 00:00:15,480 Speaker 1: Hello and welcome to Cannabis Talk one on one, the 5 00:00:15,480 --> 00:00:18,320 Speaker 1: world's number one source for everything cannabis. My name is Blue, 6 00:00:18,320 --> 00:00:21,919 Speaker 1: alongside of me of the world famous Joe Grande. Yes, indeed, 7 00:00:22,000 --> 00:00:24,640 Speaker 1: thank you Mr Christopher Right a k A. Blue, and 8 00:00:24,680 --> 00:00:26,840 Speaker 1: thank you all for listening to the podcast Cannabis Talk 9 00:00:26,840 --> 00:00:29,240 Speaker 1: one on one all around the world. And make sure 10 00:00:29,240 --> 00:00:31,680 Speaker 1: you guys check out our website, Cannabis Talk one on 11 00:00:31,760 --> 00:00:33,840 Speaker 1: one dot com is We're the world's number one source 12 00:00:33,920 --> 00:00:39,519 Speaker 1: for everything cannabis and give us a call anytime, and 13 00:00:39,560 --> 00:00:42,240 Speaker 1: make sure you go check out our Instagram pages for news. 14 00:00:42,280 --> 00:00:45,520 Speaker 1: Is so much more information at Cannabis Talk one oh one, 15 00:00:45,560 --> 00:00:48,199 Speaker 1: and of course our YouTube page Cannabis Talk one oh 16 00:00:48,200 --> 00:00:50,959 Speaker 1: one on all social media, but the YouTube has all 17 00:00:50,960 --> 00:00:53,120 Speaker 1: our full interviews on there, so go check them out 18 00:00:53,320 --> 00:00:55,160 Speaker 1: and you can see how pretty we are. On some 19 00:00:55,240 --> 00:00:57,480 Speaker 1: of those we actually show our stress marks. Blue is 20 00:00:57,520 --> 00:00:59,880 Speaker 1: at one Christopher Right and I am at Joe Grande 21 00:01:00,360 --> 00:01:03,160 Speaker 1: fifty two. Today on the show, I hope he shows 22 00:01:03,160 --> 00:01:05,559 Speaker 1: off his stretch marks, but it's a very special guest. 23 00:01:05,920 --> 00:01:10,160 Speaker 1: Paul Henderson the CEO of High Times Now. Paul has 24 00:01:10,160 --> 00:01:11,680 Speaker 1: been with High Times for the past two and a 25 00:01:11,720 --> 00:01:14,720 Speaker 1: half years, working as a president and CEO before jumping 26 00:01:15,000 --> 00:01:17,959 Speaker 1: on the board and taking over as a CEO. Paul 27 00:01:18,040 --> 00:01:22,480 Speaker 1: is a seasoned business leader with a background in finance, sales, marketing, operations, 28 00:01:22,520 --> 00:01:26,240 Speaker 1: product development, and business developments. All prior roles have led 29 00:01:26,280 --> 00:01:29,600 Speaker 1: to taking on that big challenge of presidents at the 30 00:01:29,680 --> 00:01:33,240 Speaker 1: legacy media brand and one of the biggest, fastest growing 31 00:01:33,240 --> 00:01:35,560 Speaker 1: industries in the United States. Of course, that's cannabis and 32 00:01:35,560 --> 00:01:38,800 Speaker 1: Paul's current role. He has started the process of pivoting 33 00:01:39,120 --> 00:01:43,200 Speaker 1: the globally recognized media brand into the retail and delivery 34 00:01:43,240 --> 00:01:47,840 Speaker 1: businesses in California, and next up is the cannabis brand developments, 35 00:01:48,200 --> 00:01:51,680 Speaker 1: franchising and more licensing. On top of the High Time 36 00:01:51,760 --> 00:01:55,240 Speaker 1: CEO which was very impressive right here. He's also the 37 00:01:55,320 --> 00:01:59,920 Speaker 1: co founder of Bee Hive Pharmacy, which is for patient 38 00:02:00,640 --> 00:02:05,360 Speaker 1: by patients. This Utah medical cannabis pharmacy provides patients with 39 00:02:05,520 --> 00:02:09,320 Speaker 1: safe access to alternative medicine their approach is simple. They 40 00:02:09,360 --> 00:02:14,480 Speaker 1: develop a source that the area's best medicine medicine cannabis 41 00:02:14,480 --> 00:02:18,000 Speaker 1: products and work to educate the community about how to 42 00:02:18,200 --> 00:02:22,960 Speaker 1: use cannabis. Be High Pharmacy is staffed by trained pharmacy technicians. 43 00:02:23,280 --> 00:02:26,720 Speaker 1: This uth tall medical cannabis pharmacy has been designed to 44 00:02:26,840 --> 00:02:29,920 Speaker 1: be as welcoming as possible. They aim to help patients 45 00:02:30,320 --> 00:02:34,040 Speaker 1: find the products that help them manage their health, giving 46 00:02:34,120 --> 00:02:37,560 Speaker 1: them the knowledge they need to continue their wellness journey. 47 00:02:37,639 --> 00:02:39,760 Speaker 1: If you are getting ready to start that journey, will 48 00:02:39,760 --> 00:02:41,720 Speaker 1: go schedule your appointment now if you're in the Salt 49 00:02:41,800 --> 00:02:44,840 Speaker 1: Lake City area, or go online at be High Pharmacy 50 00:02:44,880 --> 00:02:48,280 Speaker 1: dot com and of course check out this big website 51 00:02:48,320 --> 00:02:50,400 Speaker 1: that he's with right now as well. High Times dot 52 00:02:50,480 --> 00:02:53,920 Speaker 1: com are on Instagram. High Times Magazine Welcome to the show, 53 00:02:53,960 --> 00:02:59,400 Speaker 1: Paul Henderson and Paul as I say that, and you know, 54 00:03:00,240 --> 00:03:02,679 Speaker 1: it's just the iconic brand of course High Times, and 55 00:03:02,720 --> 00:03:05,320 Speaker 1: I really want to jump into that. But as I 56 00:03:05,360 --> 00:03:07,640 Speaker 1: did my research on user coming in and we talked 57 00:03:07,639 --> 00:03:09,840 Speaker 1: in the office, and as I said, even more impressive 58 00:03:09,880 --> 00:03:12,000 Speaker 1: than CEO of High Times, and I said that with 59 00:03:12,200 --> 00:03:15,519 Speaker 1: the upmost respect for what you created with the High Pharmacy. 60 00:03:16,000 --> 00:03:18,920 Speaker 1: Looking into your what you do really and did this 61 00:03:19,000 --> 00:03:21,440 Speaker 1: before CEO of High Times, I almost find even more 62 00:03:21,440 --> 00:03:24,120 Speaker 1: impressive than being the CEO of High Times. To be 63 00:03:24,200 --> 00:03:26,519 Speaker 1: quite honest with you, as I was reading, going Okay, 64 00:03:26,560 --> 00:03:28,120 Speaker 1: what you're doing at High Times? Did you take over 65 00:03:28,160 --> 00:03:30,799 Speaker 1: a legacy game? It's it's it's you took over Apple, 66 00:03:30,840 --> 00:03:32,959 Speaker 1: which you worked at Apple, which you worked at these 67 00:03:32,960 --> 00:03:34,399 Speaker 1: other companies that I want to get into as well. 68 00:03:34,920 --> 00:03:38,240 Speaker 1: But when I look at what you're doing currently, what 69 00:03:38,400 --> 00:03:40,760 Speaker 1: you co started with your buddy of yours I'm assuming 70 00:03:40,800 --> 00:03:44,800 Speaker 1: he's your buddy that I read at this company is 71 00:03:44,840 --> 00:03:48,200 Speaker 1: more impressive because, in my opinion, it's for the people 72 00:03:48,280 --> 00:03:51,160 Speaker 1: type attitude which is by the patients with the patients 73 00:03:51,160 --> 00:03:53,720 Speaker 1: like I read there and the Bee High Pharmacy staff 74 00:03:53,800 --> 00:03:57,120 Speaker 1: by trained pharmacy technicians. I want to go there first 75 00:03:57,160 --> 00:03:58,280 Speaker 1: with you, and then I want to touch on the 76 00:03:58,320 --> 00:04:00,280 Speaker 1: golf course of course, the Goldman Sag to the g 77 00:04:00,400 --> 00:04:03,400 Speaker 1: E Capital in April, all those big company backgrounds that 78 00:04:03,480 --> 00:04:06,600 Speaker 1: you come with. But to create this one, why this 79 00:04:06,680 --> 00:04:10,160 Speaker 1: company that you created, which in my opinion, bleeds into 80 00:04:10,360 --> 00:04:14,720 Speaker 1: to actually help with with the company that you're with now, 81 00:04:14,800 --> 00:04:17,640 Speaker 1: High times. Yeah, so it's a it's an interesting story. 82 00:04:17,720 --> 00:04:20,960 Speaker 1: My partner reached out to me, Well, we met actually 83 00:04:20,960 --> 00:04:24,000 Speaker 1: an event at a cannabis event in Utah, surprisingly enough 84 00:04:24,000 --> 00:04:26,239 Speaker 1: a Powder Mountains, So some guys put together an event. 85 00:04:26,600 --> 00:04:28,600 Speaker 1: We're probably the only two people that spend any time 86 00:04:28,640 --> 00:04:30,960 Speaker 1: in Utah. There. It was everybody from kind of California 87 00:04:30,960 --> 00:04:32,680 Speaker 1: across the country, and we just got to talk in 88 00:04:32,760 --> 00:04:35,080 Speaker 1: and he started letting me know about what was going 89 00:04:35,120 --> 00:04:37,680 Speaker 1: on in the Utah medical market. It was way overlooked 90 00:04:37,680 --> 00:04:39,839 Speaker 1: by all the big guys. Um it's a small state, 91 00:04:39,839 --> 00:04:42,080 Speaker 1: you know, three point three million people, um, And they 92 00:04:42,120 --> 00:04:44,480 Speaker 1: were only going to give a handful of licenses. And 93 00:04:44,560 --> 00:04:47,120 Speaker 1: he had spent a lot of time actually doing treatment 94 00:04:47,200 --> 00:04:50,320 Speaker 1: for end of life terminal like even senators, some serious, 95 00:04:50,360 --> 00:04:54,719 Speaker 1: some serious stuff and all the problems, really serious stuff. 96 00:04:54,760 --> 00:04:57,279 Speaker 1: Every so all the product would come from California, So 97 00:04:57,320 --> 00:04:59,359 Speaker 1: he was kind of the guy that knew how to 98 00:04:59,480 --> 00:05:02,440 Speaker 1: like treat. In fact, he had a autoimmune disease since 99 00:05:02,480 --> 00:05:04,240 Speaker 1: he was twelve that he ended up treating as a 100 00:05:04,240 --> 00:05:08,480 Speaker 1: teenager through cannabis. So he understood the brands, understood the market, 101 00:05:08,760 --> 00:05:11,680 Speaker 1: and Utah has a massive underground market because of I eight. 102 00:05:11,880 --> 00:05:14,880 Speaker 1: So it's a drop point from California brands all and 103 00:05:14,920 --> 00:05:18,120 Speaker 1: it has been for decades. So the Utah market is 104 00:05:18,160 --> 00:05:21,200 Speaker 1: super educated about cannabis. It's it's crazy, but they are. 105 00:05:21,240 --> 00:05:24,760 Speaker 1: They understand brands, understand treat themselves. And so anyway, we 106 00:05:24,800 --> 00:05:28,400 Speaker 1: applied for licenses together. Um. I brought my experience from California, 107 00:05:28,440 --> 00:05:30,960 Speaker 1: he brought his experience from the Utah market. And uh, 108 00:05:31,000 --> 00:05:33,479 Speaker 1: and then we we want a couple of retail licenses. 109 00:05:33,480 --> 00:05:36,520 Speaker 1: So we currently run two of the fifteen stores statewide, 110 00:05:37,080 --> 00:05:38,960 Speaker 1: one of three of Salt Lake City, which is one 111 00:05:38,960 --> 00:05:42,279 Speaker 1: point one million residents. Um and no High Time stores 112 00:05:42,279 --> 00:05:46,120 Speaker 1: will go in Utah. So well, it's funny because we 113 00:05:46,160 --> 00:05:49,160 Speaker 1: talked about it because you know, you can license it, 114 00:05:49,240 --> 00:05:52,320 Speaker 1: but like High Times is too much of a recreational 115 00:05:52,360 --> 00:05:55,680 Speaker 1: type brand. So and the state is super I give 116 00:05:55,680 --> 00:05:57,200 Speaker 1: the state a lot of credit because they went from 117 00:05:57,360 --> 00:06:00,840 Speaker 1: voters voted to implementing faster than the state I've ever seen. 118 00:06:00,880 --> 00:06:03,120 Speaker 1: They got on board. They didn't kick back against it. 119 00:06:03,160 --> 00:06:05,480 Speaker 1: The health department jumped on department of a lot of 120 00:06:05,520 --> 00:06:07,640 Speaker 1: high level fingers out there. Yeah, I mean it's it's 121 00:06:07,640 --> 00:06:10,120 Speaker 1: a great state. And like I I grew up Mormon, 122 00:06:10,279 --> 00:06:12,320 Speaker 1: and he did not, So I understood how to navigate 123 00:06:12,360 --> 00:06:14,480 Speaker 1: that kind of political if you have to, which is 124 00:06:14,520 --> 00:06:17,320 Speaker 1: a real thing, especially there, and they run it. It's 125 00:06:17,320 --> 00:06:19,640 Speaker 1: conservative and you gotta pull out the Mormon car get 126 00:06:20,240 --> 00:06:22,120 Speaker 1: because they run alcohol in this state, just like a 127 00:06:22,120 --> 00:06:24,280 Speaker 1: couple of other states do. And they wanted when it 128 00:06:24,640 --> 00:06:27,320 Speaker 1: when it passed, they wanted to control cannabis and they said, hey, 129 00:06:27,320 --> 00:06:29,440 Speaker 1: we're going to use our health department locations. They were 130 00:06:29,440 --> 00:06:32,600 Speaker 1: not going to issue licenses to private businesses, and we 131 00:06:32,680 --> 00:06:34,400 Speaker 1: kind of stepped in and said, you guys, understand that 132 00:06:34,400 --> 00:06:36,280 Speaker 1: you're putting all of your bank accounts at risk because 133 00:06:36,279 --> 00:06:38,160 Speaker 1: of federal blah blah blah, and kind of educated them 134 00:06:38,160 --> 00:06:39,360 Speaker 1: and they were like, oh yeah, hold on, we don't 135 00:06:39,360 --> 00:06:41,400 Speaker 1: want to do that as a state. And so then 136 00:06:41,440 --> 00:06:44,080 Speaker 1: they then they decided to issue the licenses. So it's 137 00:06:44,400 --> 00:06:46,800 Speaker 1: like we built it from scratch. It's phenomenal. We have 138 00:06:46,839 --> 00:06:50,120 Speaker 1: a grow manufacturing to retail stores. It's fully vertical. Where 139 00:06:50,120 --> 00:06:51,960 Speaker 1: does that love come from? Though? To build that is? It? 140 00:06:52,080 --> 00:06:54,320 Speaker 1: Was it like Blues early on cash Grab before he 141 00:06:54,400 --> 00:06:59,240 Speaker 1: felt the love for cannabis for me and started when 142 00:06:59,279 --> 00:07:00,479 Speaker 1: you say that you got it? How the story you 143 00:07:00,520 --> 00:07:02,839 Speaker 1: catch up and dropped me off, and then I just 144 00:07:02,839 --> 00:07:04,039 Speaker 1: want to make you look like a dirt bag. And 145 00:07:04,040 --> 00:07:06,400 Speaker 1: then you found Jesus. Yeah, and I did find Jesus, 146 00:07:06,440 --> 00:07:09,280 Speaker 1: you know know. But what he was saying is is basically, 147 00:07:09,560 --> 00:07:11,280 Speaker 1: I went to a time in my life where you know, 148 00:07:11,320 --> 00:07:13,680 Speaker 1: I was I was in the cannabis industry very young, 149 00:07:13,720 --> 00:07:15,520 Speaker 1: and just it was all cash grab. It was a hustle, 150 00:07:15,600 --> 00:07:17,720 Speaker 1: you know, it was like I gotta get him some more. Weird, 151 00:07:17,760 --> 00:07:20,440 Speaker 1: it's just about getting money, you know. And then it 152 00:07:20,480 --> 00:07:23,200 Speaker 1: became like, holy sh it, like this is really helping people. 153 00:07:23,520 --> 00:07:25,240 Speaker 1: And then oh my god, I'm meeting people that have 154 00:07:25,440 --> 00:07:27,280 Speaker 1: you know, aids and that are you know, that that 155 00:07:27,320 --> 00:07:32,320 Speaker 1: are really dealing with you know what. And he started 156 00:07:32,480 --> 00:07:35,440 Speaker 1: like wow, like why change and just make it like whoa, 157 00:07:35,480 --> 00:07:37,320 Speaker 1: I'm doing something deeper than what I Then he started 158 00:07:37,360 --> 00:07:39,080 Speaker 1: donating ship and then you go broke and you're like, 159 00:07:39,120 --> 00:07:45,200 Speaker 1: what happened? What am I doing? Yeah? Yeah, but how 160 00:07:45,240 --> 00:07:46,960 Speaker 1: did it work for you? Where did that come from? 161 00:07:47,200 --> 00:07:50,720 Speaker 1: So it's it's really interesting, like my cannabis journey. Really 162 00:07:50,720 --> 00:07:53,240 Speaker 1: it's funny. It started in like ninety two when I 163 00:07:53,280 --> 00:07:55,160 Speaker 1: was in sixth grade. But then there was a big 164 00:07:55,160 --> 00:07:57,880 Speaker 1: gap when I was at professional companies that they drug test, right, 165 00:07:57,920 --> 00:07:59,560 Speaker 1: So there was a period that it wasn't part of 166 00:07:59,560 --> 00:08:01,800 Speaker 1: my life. And then you know, I came back and 167 00:08:01,840 --> 00:08:04,960 Speaker 1: it was I saw some crazy like things that were 168 00:08:04,960 --> 00:08:07,640 Speaker 1: happening with topicals and arthritis and things like that, and 169 00:08:07,920 --> 00:08:09,880 Speaker 1: I ended up joining in two thousand and sixteen, left 170 00:08:09,880 --> 00:08:11,640 Speaker 1: Apple to come do this. And I can go into 171 00:08:11,640 --> 00:08:14,560 Speaker 1: my background if you guys want to, but but you know, 172 00:08:14,600 --> 00:08:16,160 Speaker 1: it was it was one of those like, hey, this 173 00:08:16,240 --> 00:08:19,640 Speaker 1: alternative to traditional medicines and the opiate epidemic and just 174 00:08:19,840 --> 00:08:21,680 Speaker 1: seeing all that going, Man, there's got to be a 175 00:08:21,720 --> 00:08:24,200 Speaker 1: better way. And so that's where it started in California, 176 00:08:24,200 --> 00:08:26,520 Speaker 1: and then in Utah was there was like a hundred 177 00:08:26,560 --> 00:08:29,480 Speaker 1: thousand people as part of a Utah Coalition group that 178 00:08:29,480 --> 00:08:32,040 Speaker 1: would get together and one person would run to Oregon 179 00:08:32,120 --> 00:08:34,560 Speaker 1: or Nevada and by or Colorado by product and bring 180 00:08:34,559 --> 00:08:37,960 Speaker 1: it back and distributed they the mule I don't know what, 181 00:08:38,960 --> 00:08:42,959 Speaker 1: but like and these are people, you know, these are 182 00:08:43,040 --> 00:08:46,000 Speaker 1: everyday people that are just struggling and they don't medicine 183 00:08:46,280 --> 00:08:48,360 Speaker 1: and it just was so difficult. So being able to 184 00:08:48,400 --> 00:08:50,960 Speaker 1: step into that market and fill that void has been unbelievable. 185 00:08:51,240 --> 00:08:53,640 Speaker 1: And it's funny because you mentioned that, and I loved 186 00:08:53,640 --> 00:08:55,960 Speaker 1: hearing how that where that comes from. But I do 187 00:08:56,040 --> 00:08:58,520 Speaker 1: want to go backwards now a little bit, and what 188 00:08:58,559 --> 00:09:01,280 Speaker 1: was the first one? Apple? Was it? The other big 189 00:09:01,280 --> 00:09:04,320 Speaker 1: companies that you worked with? Which is a capital? Gold 190 00:09:05,000 --> 00:09:07,360 Speaker 1: Goldman was first? Yeah, Goldman was right out of college. 191 00:09:07,400 --> 00:09:10,000 Speaker 1: I had a couple of siblings that had worked there 192 00:09:10,000 --> 00:09:15,000 Speaker 1: in investment banking, and um it was no Actually funny 193 00:09:15,040 --> 00:09:19,439 Speaker 1: enough is I started in Salt Lake City. I actually 194 00:09:19,440 --> 00:09:23,839 Speaker 1: graduated from b I so Mormon School, and I joined 195 00:09:23,840 --> 00:09:26,120 Speaker 1: Goldman's acts immediately. And it was right when Goldman was 196 00:09:26,120 --> 00:09:28,880 Speaker 1: transitioning a lot of their New Jersey people out to Utah. 197 00:09:28,960 --> 00:09:30,680 Speaker 1: It was it's a long story but how they ended 198 00:09:30,720 --> 00:09:32,320 Speaker 1: up with an office there, but it was a ton 199 00:09:32,360 --> 00:09:34,040 Speaker 1: of fun. I got to build g S Bank USA 200 00:09:34,120 --> 00:09:36,439 Speaker 1: from scratch. I was the first employee. It's it's now 201 00:09:36,480 --> 00:09:39,559 Speaker 1: a fifty billion dollar banks. Um so a lot of 202 00:09:39,559 --> 00:09:41,240 Speaker 1: a lot of fun. I was very lucky that I 203 00:09:41,280 --> 00:09:43,440 Speaker 1: was an entrepreneurial type roles in these big companies, so 204 00:09:43,480 --> 00:09:45,920 Speaker 1: they let us start new businesses. So Goldman was first. 205 00:09:46,000 --> 00:09:48,480 Speaker 1: That was five years and then I did my master's 206 00:09:48,480 --> 00:09:50,800 Speaker 1: degree at Carnegie Mellon which is in Pittsburgh kind of 207 00:09:50,840 --> 00:09:55,719 Speaker 1: a I don't know, very techie type school and uh. 208 00:09:55,760 --> 00:09:58,720 Speaker 1: And then post graduation, I joined GG Capital, built a 209 00:09:58,720 --> 00:10:02,240 Speaker 1: new business with the filml kind of leadership program. So 210 00:10:02,280 --> 00:10:04,800 Speaker 1: I was in Salt Lake to or actually they moved 211 00:10:04,800 --> 00:10:07,640 Speaker 1: me to New York City like the New York Company 212 00:10:07,679 --> 00:10:10,160 Speaker 1: as well. In New York. I'm waiting for the New 213 00:10:10,240 --> 00:10:11,760 Speaker 1: York side of the story to be like, when do 214 00:10:11,880 --> 00:10:13,720 Speaker 1: you go to New York is a huge company? Yeah? 215 00:10:13,720 --> 00:10:15,200 Speaker 1: That was that was Manhattan, that was in the real 216 00:10:15,280 --> 00:10:17,880 Speaker 1: estate business. Then I got moved. This was a rotational 217 00:10:17,960 --> 00:10:20,760 Speaker 1: leadership program that is well known for so I got 218 00:10:20,760 --> 00:10:22,840 Speaker 1: to work with some leaders, built some new businesses. That 219 00:10:22,920 --> 00:10:26,000 Speaker 1: was New York. And then they moved moved me to Minneapolis, 220 00:10:26,600 --> 00:10:29,040 Speaker 1: which was interesting. Never been there, but there was a 221 00:10:29,040 --> 00:10:33,160 Speaker 1: couple of years in Minneapolis and then place very very cool. 222 00:10:33,240 --> 00:10:34,480 Speaker 1: But they know how to do the cold. They got 223 00:10:34,480 --> 00:10:38,280 Speaker 1: the underground tunnel. You don't have to go outside. No. Yeah, 224 00:10:38,320 --> 00:10:40,360 Speaker 1: it's weird how certain areas know how to build for 225 00:10:40,400 --> 00:10:43,760 Speaker 1: their area. California is not. We don't build right here. No, 226 00:10:43,840 --> 00:10:46,440 Speaker 1: well we got to I go to like, uh, literally 227 00:10:46,800 --> 00:10:49,160 Speaker 1: hotels out there and you go outside, dude, it's just like, 228 00:10:49,200 --> 00:10:51,320 Speaker 1: oh my god, what am I doing it? It's horrible. 229 00:10:51,760 --> 00:10:53,920 Speaker 1: It's what happens when I go to can so cold 230 00:10:54,600 --> 00:10:56,480 Speaker 1: or whatever. So go ahead, what happens next now? And 231 00:10:56,520 --> 00:10:58,599 Speaker 1: then you know, I launched a new business with g 232 00:10:59,040 --> 00:11:00,720 Speaker 1: and having a ton of fun, and then Apple came 233 00:11:00,760 --> 00:11:02,400 Speaker 1: after me to move me to the West coast. So 234 00:11:02,400 --> 00:11:05,319 Speaker 1: that's how I ended up in the Bay. And were 235 00:11:05,320 --> 00:11:07,280 Speaker 1: you there when they made the big new circle. Yeah, yeah, 236 00:11:07,400 --> 00:11:10,679 Speaker 1: Actually I just was out there when I went to 237 00:11:10,720 --> 00:11:12,760 Speaker 1: go with my wife's tesla. I thought there to pick 238 00:11:12,840 --> 00:11:15,520 Speaker 1: that up, and I was right by. That was my 239 00:11:15,559 --> 00:11:17,520 Speaker 1: first time seen in real life. Oh my god, there 240 00:11:17,520 --> 00:11:20,319 Speaker 1: it is. I left before it opened, but I was 241 00:11:20,360 --> 00:11:23,400 Speaker 1: there during the construction and I ran global financing program. 242 00:11:23,440 --> 00:11:27,040 Speaker 1: So I was fortunate enough to UM develop the enterprise 243 00:11:27,120 --> 00:11:29,520 Speaker 1: financing program, so working with people like Bank of American 244 00:11:29,600 --> 00:11:33,960 Speaker 1: A d T and when they deployed thirty UM so 245 00:11:34,000 --> 00:11:35,960 Speaker 1: Apple Pey was on the consumer side. Funny enough, is 246 00:11:36,000 --> 00:11:38,360 Speaker 1: what I did in the education and enterprise side bled 247 00:11:38,440 --> 00:11:40,360 Speaker 1: over to the consumer side. And now, if you know 248 00:11:40,400 --> 00:11:42,640 Speaker 1: the iPhone upgrade program that was kind of what we 249 00:11:42,679 --> 00:11:45,920 Speaker 1: developed for enterprise because we wanted them just to move hardware, 250 00:11:45,920 --> 00:11:48,280 Speaker 1: because Apple makes money through hardware, but it was using 251 00:11:48,280 --> 00:11:52,120 Speaker 1: financial services to facilitate just a faster turn time. And 252 00:11:52,200 --> 00:11:54,720 Speaker 1: what a company and how many people they help and benefit. 253 00:11:54,800 --> 00:11:57,120 Speaker 1: But they really push and they always have. I mean 254 00:11:57,160 --> 00:12:00,240 Speaker 1: the whole Steve Job movie, the whole everything at it. 255 00:12:00,240 --> 00:12:02,160 Speaker 1: And I've always been a fan of Apple and what 256 00:12:02,200 --> 00:12:04,520 Speaker 1: they do and continue to do. And I look at 257 00:12:04,559 --> 00:12:07,640 Speaker 1: them as a staple of keep pushing. Folks. Guess what, 258 00:12:07,720 --> 00:12:10,480 Speaker 1: look at that company. They are pushing. They're pushing out money, 259 00:12:10,559 --> 00:12:14,720 Speaker 1: they're making people read innovation and they're just innovation. I 260 00:12:14,800 --> 00:12:16,680 Speaker 1: like the watching the thing I have. We all have 261 00:12:16,720 --> 00:12:19,880 Speaker 1: iPhones around here. I just I'm Apple computer in front 262 00:12:19,920 --> 00:12:22,400 Speaker 1: of me. For God's sakes, such a good brand. You 263 00:12:22,400 --> 00:12:24,520 Speaker 1: know what I learned there that I have used in 264 00:12:24,600 --> 00:12:26,760 Speaker 1: cannabis and I continue just to this day, is that 265 00:12:26,840 --> 00:12:29,160 Speaker 1: it doesn't matter who's first. It matters who's best. And 266 00:12:29,240 --> 00:12:31,920 Speaker 1: Apple talks about that a lot. There's always first movers 267 00:12:31,960 --> 00:12:35,400 Speaker 1: in different tech with handheld and tablets and whatever. They 268 00:12:35,400 --> 00:12:38,080 Speaker 1: don't care. They don't release something until it's done right, 269 00:12:38,640 --> 00:12:41,520 Speaker 1: and it's it's you know, the it's it's the slow 270 00:12:41,840 --> 00:12:43,760 Speaker 1: you know race, right, it's not We've seen I was 271 00:12:43,800 --> 00:12:46,160 Speaker 1: talking to some friends about cannabis brands in California, the 272 00:12:46,280 --> 00:12:48,040 Speaker 1: rise and the fall and the rise and fall, and 273 00:12:48,080 --> 00:12:50,200 Speaker 1: man a lot of people ain't here. Yeah, exactly, And 274 00:12:50,200 --> 00:12:52,480 Speaker 1: I'm looking at this going, Hey, slow and steady wins 275 00:12:52,520 --> 00:12:54,320 Speaker 1: the race. Let's continue to build on what we know 276 00:12:54,480 --> 00:12:56,520 Speaker 1: we can do well and not get distracted by a 277 00:12:56,559 --> 00:12:59,440 Speaker 1: bunch of random ship. Well that's a nice galaxy. Galaxy. Plus, 278 00:12:59,480 --> 00:13:01,560 Speaker 1: you're holding their it's cannabis talk. One of wolkens up 279 00:13:01,600 --> 00:13:04,880 Speaker 1: Paul Henderson, CEO of High Times, learning about the history. 280 00:13:04,920 --> 00:13:07,400 Speaker 1: We're gonna talk about High Times. What time is it? 281 00:13:08,840 --> 00:13:11,839 Speaker 1: That's right, Folks think higher with Dime industries. Find them 282 00:13:11,840 --> 00:13:15,640 Speaker 1: in California, Arizona, and California and Arizona and Oklahoma. Did 283 00:13:15,679 --> 00:13:18,080 Speaker 1: I just repeat myself? You're damn right I did. Diame 284 00:13:18,160 --> 00:13:21,760 Speaker 1: Industry has been a leading trusted source of cleaning potent medicine, 285 00:13:22,000 --> 00:13:24,920 Speaker 1: using state of the yard hardware including premium food, great 286 00:13:24,960 --> 00:13:29,080 Speaker 1: stainless steel glass, ceramic plates, and enhanced battery life. The 287 00:13:29,160 --> 00:13:32,680 Speaker 1: one thousand milligram cartridges are amazing. Check out the website 288 00:13:32,679 --> 00:13:36,240 Speaker 1: Diame Industries dot com are on Instagram Dime dot Industries. 289 00:13:36,360 --> 00:13:38,520 Speaker 1: We'll be right back after this bread you gotta do it. 290 00:13:38,559 --> 00:13:40,960 Speaker 1: We'll be right back with Cannabis Talk one oh one. 291 00:14:02,320 --> 00:14:05,480 Speaker 1: Welcome back to Cannabis Talk one oh one. Welcome back 292 00:14:05,480 --> 00:14:08,240 Speaker 1: to Cannabis Talk one on one. Blue Joe Grande, let 293 00:14:08,280 --> 00:14:10,160 Speaker 1: us know what's going down. Well, I gotta remind you 294 00:14:10,160 --> 00:14:13,320 Speaker 1: guys about Advanced Nutrients, the first and only complete growing 295 00:14:13,360 --> 00:14:17,080 Speaker 1: system for cannabis that optimizes all faces of the vegetative 296 00:14:17,160 --> 00:14:19,840 Speaker 1: and bloom cycles to bring your crops to their true 297 00:14:19,840 --> 00:14:24,120 Speaker 1: genetic potential. Discover more at advanced nutrients dot com. On 298 00:14:24,160 --> 00:14:27,560 Speaker 1: the show right now. Paul Henderson the CEO of High Times, 299 00:14:27,560 --> 00:14:30,360 Speaker 1: and hearing about his history is so interesting, Paul, because 300 00:14:30,400 --> 00:14:33,680 Speaker 1: I love successful individuals. Man, woman mouse, I don't care 301 00:14:33,720 --> 00:14:35,520 Speaker 1: what you are as long as you're doing some great 302 00:14:35,520 --> 00:14:39,320 Speaker 1: stuff in Goldman Sachs, ge Capital Appital. Now getting to 303 00:14:39,440 --> 00:14:41,840 Speaker 1: five times, getting the apple and going to High Times? 304 00:14:41,880 --> 00:14:44,280 Speaker 1: How does that even happen? Are you getting recruited by 305 00:14:44,360 --> 00:14:47,480 Speaker 1: High Times? Did you see somebody mess up? Because I 306 00:14:47,520 --> 00:14:49,960 Speaker 1: know you started like two and a half years ago 307 00:14:50,080 --> 00:14:53,280 Speaker 1: and it's well, here's what it's crazy because you work 308 00:14:53,320 --> 00:14:56,120 Speaker 1: as the president and CEO before jumping on the board 309 00:14:56,120 --> 00:14:59,560 Speaker 1: and taking over a CEO. So what was first president 310 00:14:59,640 --> 00:15:02,400 Speaker 1: or ce or how did that even relationship come between 311 00:15:02,400 --> 00:15:04,320 Speaker 1: you and High Times? Yeah, so there's a couple of 312 00:15:04,320 --> 00:15:07,840 Speaker 1: stops between Apple and High Times. And so UM, I 313 00:15:07,920 --> 00:15:10,920 Speaker 1: ran into a cannabis CEO in in the Salinas, Monterey 314 00:15:11,080 --> 00:15:13,800 Speaker 1: kind of area, which was in this holding company which 315 00:15:13,800 --> 00:15:16,840 Speaker 1: is known today now it's loll Farms after they merged, 316 00:15:17,200 --> 00:15:19,280 Speaker 1: so it was back then it was called Altai, which 317 00:15:19,320 --> 00:15:22,120 Speaker 1: was actually the chocolate edible then and so I was 318 00:15:22,480 --> 00:15:24,960 Speaker 1: the first CFO there. So I joined their UM cut 319 00:15:25,000 --> 00:15:28,800 Speaker 1: my teeth understood, just learned a lot about cannabis the industry. 320 00:15:28,840 --> 00:15:31,480 Speaker 1: They were one of the main distributors right back in 321 00:15:31,480 --> 00:15:33,760 Speaker 1: two thousand and fifteen, sixteen seventeen before there was a 322 00:15:33,800 --> 00:15:38,120 Speaker 1: really solid right there because I just went out. Yeah, 323 00:15:38,200 --> 00:15:40,360 Speaker 1: I commuted south. It's better comte I was. It was 324 00:15:40,480 --> 00:15:43,560 Speaker 1: much better. I was the CFO there. UM built basically 325 00:15:43,640 --> 00:15:47,120 Speaker 1: vertical integration from growing up to retail. So it was 326 00:15:47,240 --> 00:15:50,240 Speaker 1: they ended with distribution UM and then I decided to 327 00:15:50,320 --> 00:15:53,360 Speaker 1: leave kind of eighteen months later, and I ended up 328 00:15:53,360 --> 00:15:56,200 Speaker 1: becoming the CEO of Group of Floor, which is also 329 00:15:56,400 --> 00:15:58,760 Speaker 1: in the same area, but they actually had retail stores, 330 00:15:58,760 --> 00:16:00,880 Speaker 1: so it's the East of Eden retail Chaine and Salinas 331 00:16:00,920 --> 00:16:02,800 Speaker 1: and whatnot. So I was a CEO there for a 332 00:16:02,840 --> 00:16:04,680 Speaker 1: couple of years, raised a bunch of money to launch 333 00:16:04,720 --> 00:16:08,720 Speaker 1: that business, every single vertical full vertical integration. But honestly, 334 00:16:08,880 --> 00:16:11,040 Speaker 1: I was a little bit tired of the space. Like 335 00:16:11,120 --> 00:16:13,080 Speaker 1: you guys know the grind that is, like the legal 336 00:16:13,120 --> 00:16:19,880 Speaker 1: space especially, it's a lot of work. Yeah, so it 337 00:16:20,000 --> 00:16:22,280 Speaker 1: was so I was actually going to leave and go 338 00:16:22,360 --> 00:16:24,360 Speaker 1: focus on like the Utah Project and a few other 339 00:16:24,440 --> 00:16:27,040 Speaker 1: investments that I had collected over the years. Um, I 340 00:16:27,040 --> 00:16:28,760 Speaker 1: didn't want to be in the front and center CEO 341 00:16:28,800 --> 00:16:31,000 Speaker 1: of anything because anybody that's been in a position knows 342 00:16:31,040 --> 00:16:32,920 Speaker 1: you get beat up constantly and it's raising money and 343 00:16:32,960 --> 00:16:35,600 Speaker 1: it's just like you build these organizations so fast, like 344 00:16:35,960 --> 00:16:38,240 Speaker 1: Group I went from five million to seventy million in 345 00:16:38,320 --> 00:16:40,480 Speaker 1: less than two years. Like that is a tough pace 346 00:16:40,560 --> 00:16:43,760 Speaker 1: to keep up with its seven literally, So I left. 347 00:16:44,120 --> 00:16:45,880 Speaker 1: The day I left, a friend called me and said, hey, 348 00:16:45,880 --> 00:16:47,840 Speaker 1: well you go talk to High Times because they're thinking 349 00:16:47,880 --> 00:16:50,160 Speaker 1: about taking the brand into the plant touching space, and 350 00:16:50,200 --> 00:16:52,320 Speaker 1: I was like, I'm really not that interested. They're like, 351 00:16:52,320 --> 00:16:54,960 Speaker 1: please do favor, go to l a meet with meet 352 00:16:54,960 --> 00:16:58,080 Speaker 1: with the team. So I did. We started exploring, you know, 353 00:16:58,160 --> 00:17:00,400 Speaker 1: the brand, history, the legacy, the I P what we 354 00:17:00,440 --> 00:17:02,840 Speaker 1: could do with it. I got excited again. They were like, 355 00:17:02,880 --> 00:17:06,159 Speaker 1: would you join as president and CEO start helping us 356 00:17:06,200 --> 00:17:08,439 Speaker 1: go into the plant touching? I said, okay, fine. So 357 00:17:08,480 --> 00:17:10,560 Speaker 1: that was two and a half years ago. Um, and 358 00:17:10,600 --> 00:17:13,560 Speaker 1: then I just a couple of months ago the CEO, 359 00:17:13,800 --> 00:17:16,600 Speaker 1: Peter Horvat decided to go launch his own business. Um, 360 00:17:16,800 --> 00:17:19,199 Speaker 1: and that was just good timing and I slid right 361 00:17:19,200 --> 00:17:21,960 Speaker 1: in and UM, just well, you've been there for two 362 00:17:22,080 --> 00:17:24,840 Speaker 1: or three ceo two and a half. Yeah, exactly two 363 00:17:24,880 --> 00:17:26,600 Speaker 1: and a half years. But you've seen I believe two 364 00:17:26,720 --> 00:17:28,520 Speaker 1: or three CEOs in that two and a half years. Yeah. 365 00:17:28,560 --> 00:17:32,679 Speaker 1: It was Craig, Fox, Stormy, Peter. Yeah exactly. That's a 366 00:17:32,680 --> 00:17:36,640 Speaker 1: good question. Everyone had their strengths. How about this, Are 367 00:17:36,640 --> 00:17:38,480 Speaker 1: you still cool with all three of them? Yeah? I 368 00:17:38,480 --> 00:17:41,160 Speaker 1: would think so two Stormies was Stormies in the room 369 00:17:42,080 --> 00:17:45,200 Speaker 1: only we had guess what we had Stormy on a 370 00:17:45,320 --> 00:17:49,000 Speaker 1: week after we already had her book to come on. 371 00:17:49,440 --> 00:17:51,080 Speaker 1: And then she got let go and then we're like, 372 00:17:51,160 --> 00:17:52,760 Speaker 1: are you still doing there? She's like, wow, I already 373 00:17:52,760 --> 00:17:57,200 Speaker 1: said one, but she's like, we can't talk about it though. Everybody. 374 00:17:57,240 --> 00:17:59,680 Speaker 1: Everybody just brought like I only overlap with Craig Fox 375 00:17:59,760 --> 00:18:02,159 Speaker 1: like was he was more of like events right, he 376 00:18:02,200 --> 00:18:04,720 Speaker 1: was the events guys. Stormy was like super culture but 377 00:18:04,840 --> 00:18:08,720 Speaker 1: was more e commerce from her background. And then Peter 378 00:18:08,880 --> 00:18:11,080 Speaker 1: came in and we had already been down the path 379 00:18:11,200 --> 00:18:13,359 Speaker 1: of what we wanted to do for plant touching, but 380 00:18:13,480 --> 00:18:15,280 Speaker 1: he came in and he had thirty years of retail 381 00:18:15,280 --> 00:18:18,360 Speaker 1: experience with DSW and Victoria's Secret and Abercrombie, so that's 382 00:18:18,359 --> 00:18:20,840 Speaker 1: where he focused his time. So everybody had their strengths 383 00:18:20,840 --> 00:18:22,840 Speaker 1: and weaknesses. I think what I bring is a little 384 00:18:22,840 --> 00:18:25,320 Speaker 1: bit of kind of a background of big corporation, but 385 00:18:25,400 --> 00:18:29,080 Speaker 1: also you know, combining that with California cannabis knowledge because 386 00:18:29,080 --> 00:18:30,960 Speaker 1: it's a unique beast out here on the West Coast. 387 00:18:31,520 --> 00:18:33,520 Speaker 1: And so you know, I don't know, I end a 388 00:18:33,560 --> 00:18:35,239 Speaker 1: big company too. I mean, you know, you have these 389 00:18:35,240 --> 00:18:36,840 Speaker 1: big brands that I mentioned, and that's why I mentioned 390 00:18:36,840 --> 00:18:39,199 Speaker 1: those because when you bring these backgrounds and stuff that 391 00:18:39,200 --> 00:18:40,840 Speaker 1: you started companies with and go to a company that 392 00:18:40,840 --> 00:18:43,840 Speaker 1: you're with now, especially when you add in those cannabis 393 00:18:43,880 --> 00:18:45,840 Speaker 1: experiences in the Bay Area, which I didn't know and 394 00:18:45,840 --> 00:18:48,119 Speaker 1: didn't see. That even makes you more of an asset, 395 00:18:48,119 --> 00:18:50,040 Speaker 1: because I already thought you're a huge asset was seeing 396 00:18:50,080 --> 00:18:52,560 Speaker 1: what I've seen and read already going and on top 397 00:18:52,600 --> 00:18:55,320 Speaker 1: of the company that you're currently doing, really puts you 398 00:18:55,400 --> 00:18:58,720 Speaker 1: into space where not only are you an added but 399 00:18:58,920 --> 00:19:00,560 Speaker 1: in my opinion, I look at you as you're really 400 00:19:00,560 --> 00:19:02,439 Speaker 1: just caring for the patients, right, So I look at 401 00:19:02,440 --> 00:19:04,800 Speaker 1: you as a guy who literally cares for the patients, 402 00:19:04,960 --> 00:19:06,320 Speaker 1: and I think it blew that way too of a 403 00:19:06,320 --> 00:19:08,840 Speaker 1: guy who's done that in his career. And when you 404 00:19:08,880 --> 00:19:11,520 Speaker 1: do that, though, Paul, and then you work for a 405 00:19:11,560 --> 00:19:14,160 Speaker 1: company as the CEO of high Times, I look at 406 00:19:14,160 --> 00:19:16,080 Speaker 1: you as going in as the CEO, as a man 407 00:19:16,160 --> 00:19:19,240 Speaker 1: who cares about patients. Folks. This isn't a guy who 408 00:19:19,280 --> 00:19:21,760 Speaker 1: just wants to say, look at the coolest fucking cover 409 00:19:21,920 --> 00:19:24,639 Speaker 1: we got on the page and let's go get pushed clicks. 410 00:19:25,240 --> 00:19:27,080 Speaker 1: That's part of the game. Don't get it twisted. I 411 00:19:27,160 --> 00:19:29,359 Speaker 1: get it, you know what I'm saying. But I feel 412 00:19:29,400 --> 00:19:31,320 Speaker 1: like who you are is a little different, and I 413 00:19:31,359 --> 00:19:33,200 Speaker 1: appreciate that, And honestly, I couldn't do what I'm doing 414 00:19:33,200 --> 00:19:35,800 Speaker 1: today without the experience I had with those two stops 415 00:19:35,800 --> 00:19:38,720 Speaker 1: of cannabis companies like I, I would struggle to come in. 416 00:19:38,840 --> 00:19:40,840 Speaker 1: I had to have that knowledge in the base and 417 00:19:41,040 --> 00:19:43,960 Speaker 1: meeting all the legacy operators, right and understanding the history, 418 00:19:44,040 --> 00:19:47,360 Speaker 1: especially in California. But High Times really, what what I'm 419 00:19:47,400 --> 00:19:50,920 Speaker 1: trying to focus on is our our ethos is connecting 420 00:19:50,960 --> 00:19:53,760 Speaker 1: consumers with brands like we sat in between forever. Right, 421 00:19:53,800 --> 00:19:57,320 Speaker 1: you have the media business, it's it's allowing patients, customers, 422 00:19:57,359 --> 00:20:00,840 Speaker 1: whatever you're gonna call him, to explore new brands, what's new, 423 00:20:00,880 --> 00:20:02,520 Speaker 1: what's out there? The eight pens are a new thing 424 00:20:02,560 --> 00:20:05,359 Speaker 1: twelve years ago, right, and just the evolution of genetics 425 00:20:05,400 --> 00:20:07,600 Speaker 1: and in cannabis. And we did that with media, then 426 00:20:07,600 --> 00:20:09,399 Speaker 1: we did it with cannabis cups. Right. People come to 427 00:20:09,440 --> 00:20:12,280 Speaker 1: these festivals and they're exploring new vendors and what's new, 428 00:20:12,800 --> 00:20:14,719 Speaker 1: and we're doing the same thing. Now, have you ever 429 00:20:14,760 --> 00:20:16,199 Speaker 1: been I hate to cut you off, but have you 430 00:20:16,200 --> 00:20:17,919 Speaker 1: ever been to a High Times one? Because you only 431 00:20:17,920 --> 00:20:22,720 Speaker 1: been there two and a half years. So a guy 432 00:20:23,720 --> 00:20:25,480 Speaker 1: take it, you know, I was there as a consumer. 433 00:20:25,480 --> 00:20:29,320 Speaker 1: I've not been there in leadership that's coming because it 434 00:20:29,440 --> 00:20:31,880 Speaker 1: was we had all slated. I joined in late two 435 00:20:31,880 --> 00:20:34,119 Speaker 1: thousand nineteen, and the nineteen cups are over by the 436 00:20:34,119 --> 00:20:37,920 Speaker 1: time I joined, and yes, got canceled. How dope would 437 00:20:37,920 --> 00:20:39,840 Speaker 1: it be? Paul walks in and goes check out the location. 438 00:20:39,880 --> 00:20:41,280 Speaker 1: She goes, hold on, I remember there's one guy that 439 00:20:41,320 --> 00:20:43,200 Speaker 1: was working right over here for a High Time to 440 00:20:43,280 --> 00:20:45,200 Speaker 1: kick me out of this room. Well, you come here, 441 00:20:45,680 --> 00:20:49,080 Speaker 1: you kicked me out with six years ago, you know, Paul? 442 00:20:49,400 --> 00:20:51,720 Speaker 1: Speaking of events, I mean for me, I think a 443 00:20:51,760 --> 00:20:54,160 Speaker 1: big part of the culture for you know, High Times. 444 00:20:54,160 --> 00:20:57,040 Speaker 1: It was obviously the magazine, right the magazine went digital 445 00:20:57,160 --> 00:20:59,719 Speaker 1: and you know and then, but it was always like 446 00:21:00,080 --> 00:21:01,919 Speaker 1: the events and the and the being a part of 447 00:21:01,920 --> 00:21:04,680 Speaker 1: the community and and having those cups and and and 448 00:21:04,720 --> 00:21:07,240 Speaker 1: you know, announcing winners and things of that nature. Where 449 00:21:07,280 --> 00:21:09,080 Speaker 1: does that go now? I mean, you know, you you 450 00:21:09,400 --> 00:21:11,080 Speaker 1: hint it to us that you know you're looking at, 451 00:21:11,359 --> 00:21:14,720 Speaker 1: you know, rolling out some new um you know events 452 00:21:14,760 --> 00:21:17,520 Speaker 1: and cups? Are we are we looking at? You know, 453 00:21:17,680 --> 00:21:21,760 Speaker 1: there's two or three events and cups coming out in 454 00:21:21,800 --> 00:21:24,800 Speaker 1: full force, sir. Yeah, So let me let me back 455 00:21:24,880 --> 00:21:28,119 Speaker 1: up just one second. Um, So we have taken the 456 00:21:28,160 --> 00:21:31,280 Speaker 1: brand into now delivery and retails. So we have seven 457 00:21:31,320 --> 00:21:34,600 Speaker 1: retail stores in California. We have We're back in California 458 00:21:34,600 --> 00:21:37,119 Speaker 1: where those located. Blythe which is on the Arizona border, 459 00:21:37,520 --> 00:21:41,159 Speaker 1: San Bernardino, Colinga too in Oakland, one in Reading, one 460 00:21:41,200 --> 00:21:43,840 Speaker 1: in Shasta Lake. You know what's funny? Do you say that? 461 00:21:43,880 --> 00:21:45,800 Speaker 1: And I'm just gonna be honest with you. Gonna hate 462 00:21:45,800 --> 00:21:47,600 Speaker 1: to say it so bluntly, but I think it's terrible 463 00:21:47,600 --> 00:21:49,480 Speaker 1: that I'm not aware of this from your brand, because 464 00:21:49,480 --> 00:21:52,240 Speaker 1: your brand should be that big, and I think it's terrible. 465 00:21:53,480 --> 00:21:54,920 Speaker 1: That's why I'm here. Though I'm spreading the word we have. 466 00:21:55,080 --> 00:21:57,680 Speaker 1: I'm saying like, I'm like, how many do I didn't 467 00:21:57,680 --> 00:22:00,720 Speaker 1: know that? And we should know this. We should be 468 00:22:00,720 --> 00:22:02,280 Speaker 1: pumping it, you know what I'm saying? What do you mean? 469 00:22:02,480 --> 00:22:04,800 Speaker 1: And I like, we like it happened fairly quick if 470 00:22:05,880 --> 00:22:11,399 Speaker 1: yesterday three years ago, and it's been during COVID and 471 00:22:11,440 --> 00:22:17,520 Speaker 1: honestly we've been heads down executed sha behind the scenes. 472 00:22:17,560 --> 00:22:19,720 Speaker 1: We should be talking. We will and we will, but 473 00:22:20,000 --> 00:22:21,800 Speaker 1: back I'm gonna be honest with everything. Right, I'm not 474 00:22:21,800 --> 00:22:24,200 Speaker 1: gonna say, oh, yeah, I know, don't even know. I 475 00:22:24,240 --> 00:22:26,560 Speaker 1: read that you guys had like three years also public 476 00:22:26,600 --> 00:22:30,000 Speaker 1: now right not yet okay, but but to go back 477 00:22:30,040 --> 00:22:32,159 Speaker 1: to your deer um. So anyway, So then we have 478 00:22:32,240 --> 00:22:34,399 Speaker 1: delivery service too, so we deliver in l A and 479 00:22:34,400 --> 00:22:37,360 Speaker 1: Sacramento as well, so outside of the store. So we've 480 00:22:37,440 --> 00:22:40,080 Speaker 1: transition and we have our own high times branded product 481 00:22:40,200 --> 00:22:42,240 Speaker 1: only found in our own stores, but it will get 482 00:22:42,320 --> 00:22:44,360 Speaker 1: into the wholesale channel later this year. So we've done 483 00:22:44,359 --> 00:22:47,160 Speaker 1: a lot of work. I will say with the Cannabis Cup. 484 00:22:47,240 --> 00:22:49,800 Speaker 1: What happened was we had to cancel our whole slate 485 00:22:49,800 --> 00:22:53,399 Speaker 1: of events right um, but we actually pivoted very quickly 486 00:22:53,440 --> 00:22:56,760 Speaker 1: to the Cannabis Cup People's choice model, which is unique. 487 00:22:56,760 --> 00:22:58,639 Speaker 1: It's almost like a birch box. So we go to 488 00:22:58,680 --> 00:23:02,359 Speaker 1: a market, we have the brands submit their entries, we 489 00:23:02,520 --> 00:23:04,480 Speaker 1: hit them up into a backpack, and then we work 490 00:23:04,520 --> 00:23:06,560 Speaker 1: with retailers and sell the kids to the public and 491 00:23:06,600 --> 00:23:08,480 Speaker 1: then they judge for the very first time, because the 492 00:23:08,560 --> 00:23:11,600 Speaker 1: Cannabis Cup in the past has been twenties select judges. 493 00:23:11,640 --> 00:23:16,320 Speaker 1: I actually that someone else is running similar something something 494 00:23:16,359 --> 00:23:18,639 Speaker 1: similar where they're doing something I like that we did 495 00:23:18,760 --> 00:23:21,359 Speaker 1: we did the first giving it to the patients to 496 00:23:21,440 --> 00:23:23,879 Speaker 1: give you. But the problem you're allowing the patients to 497 00:23:23,920 --> 00:23:25,480 Speaker 1: buy it right and then they can consume it, and 498 00:23:25,480 --> 00:23:27,239 Speaker 1: then they're feeling like a part up and they're really 499 00:23:27,280 --> 00:23:30,480 Speaker 1: getting a chance to try high quality want to deal. 500 00:23:31,480 --> 00:23:35,439 Speaker 1: Very it's a very very good deal. That much product pivot, 501 00:23:35,520 --> 00:23:38,359 Speaker 1: it's it's just kind of product tizing what we did 502 00:23:38,480 --> 00:23:40,960 Speaker 1: at the events UM and so that's been a ton 503 00:23:41,000 --> 00:23:44,000 Speaker 1: of fun to do. That's been going now for eighteen months. 504 00:23:44,040 --> 00:23:46,000 Speaker 1: Basically all the COVID almost two years you've been doing 505 00:23:46,080 --> 00:23:48,800 Speaker 1: virtual uh and then we would do the award shows virtually, 506 00:23:49,040 --> 00:23:52,760 Speaker 1: you know, streaming it on faith and so it's been beautiful. 507 00:23:52,880 --> 00:23:54,960 Speaker 1: Now we're bringing back we're going to bring back live 508 00:23:55,000 --> 00:23:57,960 Speaker 1: events UM at the tail end of this year. UM. 509 00:23:58,000 --> 00:24:00,800 Speaker 1: It's we're doing the High Times one hundred in May, 510 00:24:00,840 --> 00:24:03,320 Speaker 1: which is celebrating the one hundred most influential people from 511 00:24:03,320 --> 00:24:05,240 Speaker 1: the last year. That's being going to the event in 512 00:24:05,400 --> 00:24:08,280 Speaker 1: l a and then we don't know yet, we're finding 513 00:24:08,280 --> 00:24:11,400 Speaker 1: the venue right now somewhere in l a. UM. But 514 00:24:11,520 --> 00:24:14,160 Speaker 1: the after that, Cannabis Coup will come back probably southern 515 00:24:14,200 --> 00:24:16,240 Speaker 1: California in the fall. We'll only do a couple of 516 00:24:16,280 --> 00:24:17,960 Speaker 1: events this year. We were just talking that we didn't 517 00:24:17,960 --> 00:24:19,719 Speaker 1: want to plan anything and then have it be canceled 518 00:24:19,720 --> 00:24:22,440 Speaker 1: again with some uprising new COVID straight. You know that's 519 00:24:22,440 --> 00:24:24,080 Speaker 1: been like two and a half. Your whole time there, 520 00:24:24,119 --> 00:24:26,040 Speaker 1: I mean, your whole time there. You can't really plan anything, 521 00:24:27,400 --> 00:24:29,480 Speaker 1: you know, I mean, and you know what. So I'll 522 00:24:29,480 --> 00:24:31,960 Speaker 1: tell you guys, what's really fun about touching the plant 523 00:24:31,960 --> 00:24:33,840 Speaker 1: now as high times and I'll go into why we 524 00:24:33,880 --> 00:24:36,640 Speaker 1: had made this pivot. But um, I talk a lot 525 00:24:36,640 --> 00:24:39,960 Speaker 1: about going horizontal across our business, verticals, media events, now 526 00:24:40,000 --> 00:24:42,199 Speaker 1: plant touching, and the best example of that is going 527 00:24:42,280 --> 00:24:45,000 Speaker 1: to come in California cannabis cups. Historically, we made money 528 00:24:45,000 --> 00:24:48,280 Speaker 1: through ticket sales, vendor boosts, and sponsorships, and we would 529 00:24:48,320 --> 00:24:50,200 Speaker 1: tell the vendors, hey, you can either partner with the 530 00:24:50,200 --> 00:24:52,359 Speaker 1: retailer or if you have your own license, sell directly 531 00:24:52,440 --> 00:24:55,000 Speaker 1: to the public. Well that changes now that we can 532 00:24:55,000 --> 00:24:57,600 Speaker 1: touch the plant. Now we want as many people there 533 00:24:57,680 --> 00:25:01,159 Speaker 1: over one weekend to attend the up. But we will 534 00:25:01,200 --> 00:25:03,440 Speaker 1: be the retailer. All the brands will check the product 535 00:25:03,520 --> 00:25:06,080 Speaker 1: into our retail point of sale, will run retail sales 536 00:25:06,119 --> 00:25:08,000 Speaker 1: and we'll do five or six million in sales in 537 00:25:08,080 --> 00:25:10,159 Speaker 1: one weekend. And that's it. For those who don't know, 538 00:25:10,280 --> 00:25:14,080 Speaker 1: that's like a medium sized cannabis dispensaries entire annual revenue. 539 00:25:14,240 --> 00:25:16,439 Speaker 1: And so we'll do four of those cups in California 540 00:25:16,480 --> 00:25:19,240 Speaker 1: and Michigan. UH in two thousand nineteen. We know how 541 00:25:19,320 --> 00:25:21,439 Speaker 1: much cannabis was sold because we paid the tax on it. 542 00:25:21,520 --> 00:25:24,520 Speaker 1: Thirty million dollars in one weekend in Detroit, which is 543 00:25:24,600 --> 00:25:27,000 Speaker 1: nice for everybody, right, Like all those companies are excelling 544 00:25:27,040 --> 00:25:31,080 Speaker 1: it to you, they're making their money off it brand. 545 00:25:31,119 --> 00:25:33,439 Speaker 1: Not only that, then you guys get the exposure, the 546 00:25:33,480 --> 00:25:36,879 Speaker 1: consumer gets good product. It's all licensed, it's all legal. 547 00:25:37,040 --> 00:25:40,520 Speaker 1: Everything about that whole thing is a great cycle of 548 00:25:40,560 --> 00:25:43,119 Speaker 1: goodness in my opinion. Yeah, so it's just it's a 549 00:25:43,119 --> 00:25:44,760 Speaker 1: ton of fun. Right. It just opens up so many 550 00:25:44,760 --> 00:25:48,320 Speaker 1: avenues and so many opportunities to take the brand into, 551 00:25:48,560 --> 00:25:50,640 Speaker 1: you know, the place that's never been right forty seven 552 00:25:50,680 --> 00:25:52,960 Speaker 1: years later, Yeah, and I'll tell you, like I said, 553 00:25:53,000 --> 00:25:55,640 Speaker 1: it's it's an iconic brand, um, you know. And and 554 00:25:56,000 --> 00:25:58,560 Speaker 1: this is years ago. I was talking to you know, 555 00:25:58,640 --> 00:26:01,640 Speaker 1: someone at high times. Um. They were talking about doing 556 00:26:01,680 --> 00:26:03,760 Speaker 1: like the High Times Casino. I mean, there's been so 557 00:26:03,800 --> 00:26:06,000 Speaker 1: many things right, and it's just like, I don't know 558 00:26:06,040 --> 00:26:08,600 Speaker 1: if that's stilling the worst. Uh well, we've talked about 559 00:26:08,600 --> 00:26:14,080 Speaker 1: a hotel and they guess, but not yes recently. And 560 00:26:14,119 --> 00:26:19,560 Speaker 1: I love that idea, like the consumption friendly call. Here's 561 00:26:19,600 --> 00:26:21,800 Speaker 1: the craziest part about saying that it's either the High 562 00:26:21,840 --> 00:26:25,320 Speaker 1: Times First Hotel or the Cannabis Talk one on one 563 00:26:25,359 --> 00:26:28,200 Speaker 1: hotel are lounge. One of those things got our planet 564 00:26:28,240 --> 00:26:29,879 Speaker 1: third teams got to open theirs up. One of the 565 00:26:29,880 --> 00:26:32,280 Speaker 1: other are it's are it's ready for this, it's High 566 00:26:32,320 --> 00:26:34,879 Speaker 1: Times and Cannabis Talk one oh one, and you know 567 00:26:34,920 --> 00:26:36,840 Speaker 1: the Cannabis Talk one oh one lounge at the High 568 00:26:36,840 --> 00:26:39,560 Speaker 1: Times Hotel. You know what I mean? Because it's it's 569 00:26:39,600 --> 00:26:42,399 Speaker 1: those type of things, you're right, that are innovative and 570 00:26:42,520 --> 00:26:45,000 Speaker 1: right up the alley of the consumer knowing the brand 571 00:26:45,000 --> 00:26:47,760 Speaker 1: recognition because those are some brands that I just mentioned, 572 00:26:47,760 --> 00:26:49,399 Speaker 1: Like if that was the hotel with that's what the 573 00:26:49,400 --> 00:26:52,159 Speaker 1: lounge that makes total offense. But can we go into well, 574 00:26:52,200 --> 00:26:54,040 Speaker 1: you know, can we go into the public, you know, 575 00:26:54,080 --> 00:26:56,400 Speaker 1: play with Okay, when we when we come back, it's 576 00:26:56,400 --> 00:26:58,160 Speaker 1: Cannabis Talk one on one. We'll be right back after 577 00:26:58,200 --> 00:27:00,480 Speaker 1: this break. We'll be right back with cannabi Us Talk 578 00:27:00,480 --> 00:27:49,440 Speaker 1: one oh one. Welcome back to Cannabis Talk one oh one. 579 00:27:49,600 --> 00:27:52,240 Speaker 1: Turn your typical into something special and now when it 580 00:27:52,280 --> 00:27:54,919 Speaker 1: comes to infuse products, the flavor you taste should be 581 00:27:55,000 --> 00:27:58,080 Speaker 1: just as enjoyable as the feeling you experience. Visit the 582 00:27:58,119 --> 00:28:01,600 Speaker 1: websites Triple double Ryan oils dot com. That's l O 583 00:28:01,920 --> 00:28:05,040 Speaker 1: R A N N O I l s dot com. 584 00:28:05,040 --> 00:28:07,800 Speaker 1: Great for cooking, great for mixing, great for everything. I 585 00:28:07,880 --> 00:28:10,320 Speaker 1: really like those guys right there, Blue and uh, you know, 586 00:28:10,440 --> 00:28:12,720 Speaker 1: real quick, I want to thank everybody. I'm a fan 587 00:28:12,800 --> 00:28:17,120 Speaker 1: of oh Man. I like their product. Um. I literally 588 00:28:17,119 --> 00:28:19,520 Speaker 1: went to their website again the other day just because 589 00:28:19,720 --> 00:28:21,560 Speaker 1: just go to their website, right, just go to the 590 00:28:21,640 --> 00:28:26,880 Speaker 1: Instagram or their recipes normally just dope, dude, and then 591 00:28:27,119 --> 00:28:29,720 Speaker 1: make They make candies easy for for our industry. So 592 00:28:29,840 --> 00:28:33,080 Speaker 1: how you remember that. I agree with that. Look at 593 00:28:33,119 --> 00:28:35,360 Speaker 1: the page and I agree with that. It's I think 594 00:28:35,440 --> 00:28:37,760 Speaker 1: it's it's they're legit. Folks are a good spot and 595 00:28:37,760 --> 00:28:39,480 Speaker 1: if you want to mix the cannabis with it, it's good. 596 00:28:39,520 --> 00:28:41,720 Speaker 1: But uh, speaking of mixing and matching, I want to 597 00:28:41,720 --> 00:28:44,440 Speaker 1: thank all these people around this room and around the 598 00:28:44,480 --> 00:28:47,560 Speaker 1: country that helped our show do so much. Jan Erica, 599 00:28:47,720 --> 00:28:53,840 Speaker 1: Daniel cal Christian A Christian s Danny Connor, Marcos, Abby Elliott, Jefferson, Cash, 600 00:28:54,360 --> 00:28:59,480 Speaker 1: Cam Solar, Nadia Ali, Gabrielle, Emmanuel Pitt, Chris Frank, you know, 601 00:29:00,040 --> 00:29:02,000 Speaker 1: Jennifer and Elvis. Thank you guys all for helping us 602 00:29:02,040 --> 00:29:04,000 Speaker 1: do so much. And before we went to break, we 603 00:29:04,040 --> 00:29:09,440 Speaker 1: have Paul her Henderson or Hernandez whatever you the CEO 604 00:29:09,600 --> 00:29:13,800 Speaker 1: by Times earlier today, Blue goes Paul Hernandez. Huh, he goes, No, 605 00:29:13,880 --> 00:29:19,240 Speaker 1: it's Henderson. So Paul Henderson. We just went to break 606 00:29:19,280 --> 00:29:21,960 Speaker 1: and Blew asked you about the play of going public. 607 00:29:22,080 --> 00:29:24,840 Speaker 1: Let's talk about that. Yeah, so let me take it 608 00:29:24,880 --> 00:29:29,440 Speaker 1: back many years. Um Adam Levin and his Capital group 609 00:29:29,720 --> 00:29:31,360 Speaker 1: and he's still far right. He's a big chairman. He 610 00:29:31,440 --> 00:29:34,640 Speaker 1: started five Times. Uh No, he bought High Times about 611 00:29:34,640 --> 00:29:36,840 Speaker 1: four and a half years again from the original family. 612 00:29:37,000 --> 00:29:40,600 Speaker 1: So Tom Forsad started it in seventy four, committed suicide 613 00:29:40,640 --> 00:29:43,240 Speaker 1: a few years later, and then his family carried it 614 00:29:43,240 --> 00:29:45,880 Speaker 1: on for the next many decades, ended up selling it. It 615 00:29:45,800 --> 00:29:47,880 Speaker 1: It was family run for all that time. Sold it 616 00:29:47,920 --> 00:29:51,440 Speaker 1: to Adam Levin and his group and they were His 617 00:29:51,520 --> 00:29:55,120 Speaker 1: expertise is combining companies together and then listing on nasadac. Right, 618 00:29:55,160 --> 00:29:57,520 Speaker 1: He'd done it multiple times, so we thought this would 619 00:29:57,520 --> 00:30:00,000 Speaker 1: be pretty easy with cannabis, roll up Green Rush Day, 620 00:30:00,040 --> 00:30:02,360 Speaker 1: the adult magazine, and a couple of events companies and 621 00:30:02,400 --> 00:30:07,080 Speaker 1: then list. So he raises some money and goes to Nazdac. 622 00:30:07,200 --> 00:30:09,800 Speaker 1: Nazdac approves the initial initial listing right because we're not 623 00:30:09,800 --> 00:30:12,880 Speaker 1: plant touching, it's just ancillary um. And then they got 624 00:30:12,880 --> 00:30:15,320 Speaker 1: all the way to the finish line and then Nasadac 625 00:30:15,400 --> 00:30:18,120 Speaker 1: came back and said, hey, uh, we're not going to 626 00:30:18,160 --> 00:30:20,240 Speaker 1: approve you for listening because we think you violate the 627 00:30:20,240 --> 00:30:23,680 Speaker 1: Controlled Substance Act because you're cannabis cup events, weed as 628 00:30:23,720 --> 00:30:26,280 Speaker 1: being sold there and you control the venue. And I 629 00:30:26,320 --> 00:30:29,120 Speaker 1: think it was a bullshit reason, but that was the answer. So, 630 00:30:29,440 --> 00:30:31,959 Speaker 1: I mean, you might hurt tryoutbowl regime, but it is 631 00:30:32,040 --> 00:30:34,280 Speaker 1: I could follow the path. It's it's a little like 632 00:30:34,320 --> 00:30:39,280 Speaker 1: come on, so it's where you know. And since then 633 00:30:39,360 --> 00:30:43,000 Speaker 1: they've listed like um uh gosh, a couple of other 634 00:30:43,040 --> 00:30:46,360 Speaker 1: companies that like the revenue is generated from dispensaries like 635 00:30:46,400 --> 00:30:49,160 Speaker 1: Green Lane like ancillary products. So maybe they've changed their 636 00:30:49,200 --> 00:30:52,479 Speaker 1: tune a little bit, But during that time, it was like, okay, well, 637 00:30:52,520 --> 00:30:54,280 Speaker 1: if you're going to treat us like a cannabis brand 638 00:30:54,280 --> 00:30:56,320 Speaker 1: and not let us list on one of the big exchanges, 639 00:30:56,320 --> 00:30:58,080 Speaker 1: then we might as well take the brand and go 640 00:30:58,240 --> 00:31:02,760 Speaker 1: into a kind of right then, and so we're going backwards. 641 00:31:02,760 --> 00:31:04,400 Speaker 1: It's really funny because a lot of people, so these 642 00:31:04,440 --> 00:31:07,160 Speaker 1: companies are already I mean, if I'm not mistaken, unrivaled 643 00:31:07,200 --> 00:31:09,760 Speaker 1: brands came out as a cannabis company on the NASDAC 644 00:31:09,840 --> 00:31:14,480 Speaker 1: now too, right, yeah, And we came out from the 645 00:31:14,600 --> 00:31:18,520 Speaker 1: US and and and and originally they they you know, 646 00:31:18,840 --> 00:31:20,960 Speaker 1: they thought they were gonna have a lot of blowback 647 00:31:21,000 --> 00:31:23,280 Speaker 1: and they just ended up they have the largest growing 648 00:31:23,400 --> 00:31:25,120 Speaker 1: in the country, in the world. They have the largest 649 00:31:25,120 --> 00:31:26,880 Speaker 1: grow facility in the world. We're not mist taken over, 650 00:31:27,040 --> 00:31:30,600 Speaker 1: but they have. They just acquired um People's O C S. 651 00:31:31,200 --> 00:31:34,800 Speaker 1: Sande's dispensaries. Right, Okay, it's Orn and Frank over there. 652 00:31:34,840 --> 00:31:37,080 Speaker 1: But if I'm not mistaken, their public as well, and 653 00:31:37,680 --> 00:31:40,680 Speaker 1: so there's a lot of yeah. So then so what 654 00:31:40,760 --> 00:31:42,880 Speaker 1: happens is that as a US company, you have to 655 00:31:42,880 --> 00:31:44,480 Speaker 1: look at the O t C market. So the O 656 00:31:44,600 --> 00:31:47,400 Speaker 1: t C q X is like one specific change exchange 657 00:31:47,440 --> 00:31:50,120 Speaker 1: that will allow you to list UM. But we had 658 00:31:50,160 --> 00:31:52,320 Speaker 1: to change our story. So we were like, okay, we're 659 00:31:52,360 --> 00:31:55,080 Speaker 1: media and events. We decided to go plan touching UM. 660 00:31:55,080 --> 00:31:57,080 Speaker 1: We raised a bunch of money in the In the meantime, 661 00:31:57,240 --> 00:31:59,320 Speaker 1: we did a what was really interesting at regg A 662 00:31:59,400 --> 00:32:04,760 Speaker 1: plus fring which is like the SEC regulation A plus offering, 663 00:32:04,800 --> 00:32:07,640 Speaker 1: which is like the SEC's version of crowdsourcing. It was 664 00:32:07,680 --> 00:32:10,640 Speaker 1: in the two thou thirteen Jobs Act that allowed us 665 00:32:10,680 --> 00:32:12,720 Speaker 1: to raise money from nonaccredited I remember that when you 666 00:32:12,720 --> 00:32:15,840 Speaker 1: guys are asking people, it was heart Media did then 667 00:32:16,200 --> 00:32:17,920 Speaker 1: got a slap on the wrist from the SEC because 668 00:32:17,960 --> 00:32:19,520 Speaker 1: you have to be able to link to a disclosure. 669 00:32:19,560 --> 00:32:23,200 Speaker 1: So anyway, more fun story, but it was. So there's 670 00:32:23,200 --> 00:32:25,280 Speaker 1: been a lot. So we have the largest and most 671 00:32:25,320 --> 00:32:29,040 Speaker 1: successful regg A plus offering in history. Sixty investors on 672 00:32:29,440 --> 00:32:31,520 Speaker 1: I heart buy a bunch of the of of you 673 00:32:31,560 --> 00:32:34,960 Speaker 1: guys too. They are they we did a swap for media, 674 00:32:35,080 --> 00:32:36,800 Speaker 1: so they are I would say an investor, they're on 675 00:32:36,800 --> 00:32:39,160 Speaker 1: the cap table. Let's say that, yeah, I heart bought 676 00:32:39,160 --> 00:32:42,760 Speaker 1: a bunch of ID So they so anyway, we did 677 00:32:42,800 --> 00:32:44,680 Speaker 1: that and a lot of people thought we'd be public 678 00:32:44,720 --> 00:32:46,960 Speaker 1: before now, but the Exchange did their whole thing, and 679 00:32:47,000 --> 00:32:49,520 Speaker 1: then we said, okay, we're gonna plan touching and instead 680 00:32:49,520 --> 00:32:51,040 Speaker 1: of it being a theory of we think we can 681 00:32:51,040 --> 00:32:53,040 Speaker 1: go do this, we wanted to go execute on this. 682 00:32:53,400 --> 00:32:55,440 Speaker 1: And so that's been the last eighteen months which we 683 00:32:55,480 --> 00:32:57,520 Speaker 1: talked about, which is the retail stores, the brand, the 684 00:32:57,560 --> 00:33:00,440 Speaker 1: delivery service, and now we show that we can do it, 685 00:33:00,480 --> 00:33:02,720 Speaker 1: we can operate it well where the stores are phenomenal. 686 00:33:02,760 --> 00:33:04,840 Speaker 1: The whole industry is down quite a bit. If you 687 00:33:04,880 --> 00:33:08,040 Speaker 1: talk to people like stores might be down from last year. 688 00:33:08,400 --> 00:33:11,000 Speaker 1: We're it either even or positive. In our stores. We 689 00:33:11,000 --> 00:33:13,240 Speaker 1: feel like we're doing a really good job. Um. But 690 00:33:13,320 --> 00:33:15,840 Speaker 1: now we were just about done with our financial audits. 691 00:33:15,840 --> 00:33:18,719 Speaker 1: They'll be done in March uh fingers crossed uh, and 692 00:33:18,760 --> 00:33:21,600 Speaker 1: then we're ready to go. And right now we're exploring 693 00:33:22,000 --> 00:33:23,520 Speaker 1: you can go public a couple of different ways. We 694 00:33:23,560 --> 00:33:26,120 Speaker 1: have approval from Finra. We have our ticker symbol ht HC. 695 00:33:26,440 --> 00:33:28,320 Speaker 1: It doesn't can't buy it yet right it's not on 696 00:33:28,440 --> 00:33:31,760 Speaker 1: the exchange, but we've been granted approval. We will most 697 00:33:31,840 --> 00:33:34,480 Speaker 1: likely merge with somebody in what's called an rt O, 698 00:33:34,560 --> 00:33:37,320 Speaker 1: So we're reverse takeover, so somebody that's already public that 699 00:33:37,360 --> 00:33:39,520 Speaker 1: we have something. They have some assets that we like, 700 00:33:40,040 --> 00:33:42,520 Speaker 1: and when we combine, we'll rename the company high times 701 00:33:42,520 --> 00:33:45,680 Speaker 1: the new ticker symbol, but we'll get access to their assets, right, 702 00:33:45,720 --> 00:33:51,080 Speaker 1: so reverse merger. Yeah, and so I have a show. 703 00:33:51,840 --> 00:33:55,320 Speaker 1: Uh maybe we're actually talking to everybody and everybody has 704 00:33:55,320 --> 00:33:59,960 Speaker 1: a show. It's actually clean. Yeah, it's been. It's been 705 00:34:00,000 --> 00:34:02,680 Speaker 1: around for several years. It's just a show. Is a 706 00:34:02,680 --> 00:34:04,640 Speaker 1: good way to go if there's capital in it. Um. 707 00:34:04,640 --> 00:34:07,280 Speaker 1: But we're trying to combine with you know, some names 708 00:34:07,320 --> 00:34:09,719 Speaker 1: that you guys would recognize and know, and it's you know, 709 00:34:09,760 --> 00:34:11,520 Speaker 1: there may be a little too small to be public, 710 00:34:11,600 --> 00:34:14,960 Speaker 1: but together we're much larger and powerful. So like that, it's, uh, 711 00:34:15,000 --> 00:34:18,319 Speaker 1: we're getting there. I I'm hopeful that by summertime we're 712 00:34:18,320 --> 00:34:21,360 Speaker 1: actually listed and all our shareholders have a liquidity event 713 00:34:21,480 --> 00:34:23,680 Speaker 1: and you know, we actually kind of move on from 714 00:34:23,760 --> 00:34:26,120 Speaker 1: I hope you guys are too, because I Blew and 715 00:34:26,120 --> 00:34:27,800 Speaker 1: Eye both were a fan of that when we read that, 716 00:34:27,840 --> 00:34:30,520 Speaker 1: going how dope is that? And watching the first thing, 717 00:34:30,600 --> 00:34:33,840 Speaker 1: even going the integrated way of getting the dispensary, almost 718 00:34:33,840 --> 00:34:35,759 Speaker 1: getting the grows that you guys had even a while back, 719 00:34:35,800 --> 00:34:37,640 Speaker 1: when you guys are about to buy the growth. Then 720 00:34:37,640 --> 00:34:42,759 Speaker 1: that fell through. That didn't happen. But I watched it 721 00:34:42,800 --> 00:34:44,560 Speaker 1: and it's like, looked at it. I remember getting the 722 00:34:44,560 --> 00:34:47,200 Speaker 1: first High Time magazine and be like I was literally described. 723 00:34:47,200 --> 00:34:49,120 Speaker 1: Because my mother in law's in town right watching me 724 00:34:49,120 --> 00:34:51,440 Speaker 1: with my ankle. My mother, what shows do you have today? 725 00:34:51,520 --> 00:34:53,360 Speaker 1: And I go, oh my god, we're interviewing the CEO 726 00:34:53,400 --> 00:34:56,480 Speaker 1: of High Times. My mother in laws from Kansas doesn't know, 727 00:34:56,560 --> 00:34:59,160 Speaker 1: but my point behind Santa Gripp she knew who it was. 728 00:34:59,760 --> 00:35:02,160 Speaker 1: She did not to be honest with middle. You know, 729 00:35:02,520 --> 00:35:05,120 Speaker 1: seventy two year old white women from Kansas who never 730 00:35:05,160 --> 00:35:07,400 Speaker 1: smoked weed in her life and doesn't know it. I'm 731 00:35:07,400 --> 00:35:09,920 Speaker 1: not gonna front and actuct just even stroke. Yeah she no, 732 00:35:10,040 --> 00:35:12,200 Speaker 1: she didn't. But at my point to that story is 733 00:35:12,239 --> 00:35:14,400 Speaker 1: me explaining to my mother in law, Arlene, let me 734 00:35:14,400 --> 00:35:16,680 Speaker 1: tell you why I'm excited about this. Why I go, Well, 735 00:35:16,719 --> 00:35:19,239 Speaker 1: the guy's an interesting gentleman who's done some great stuff, 736 00:35:19,280 --> 00:35:21,719 Speaker 1: and he worked at big companies, but the company that 737 00:35:21,760 --> 00:35:25,080 Speaker 1: he's working for is so iconic. I literally remember getting 738 00:35:25,080 --> 00:35:27,440 Speaker 1: the first magazine, like it was my first Playboy magazine. 739 00:35:27,640 --> 00:35:29,879 Speaker 1: And that's the analogy that it was with you know, 740 00:35:30,280 --> 00:35:34,279 Speaker 1: you've seen the fucking that magazine High Times. It was 741 00:35:34,320 --> 00:35:36,520 Speaker 1: equivalent in the mind of that's the first time you've 742 00:35:36,520 --> 00:35:39,399 Speaker 1: seen Playboys. When it came in the mail at my house, 743 00:35:39,640 --> 00:35:43,080 Speaker 1: like I just seen in the house, like it was. 744 00:35:43,160 --> 00:35:46,000 Speaker 1: It was delivered on auto month every every month, I 745 00:35:46,040 --> 00:35:48,680 Speaker 1: got the articles at my house. I mean, do you 746 00:35:48,680 --> 00:35:52,040 Speaker 1: remember that. You guys may not know, but but the 747 00:35:52,080 --> 00:35:54,960 Speaker 1: whole idea around High Times was actually a joke off 748 00:35:55,000 --> 00:35:59,919 Speaker 1: of Playboy, based off of Playboy, so that the whole 749 00:36:00,000 --> 00:36:04,319 Speaker 1: centerfold of was the centerfold from Playboy. And that's how 750 00:36:04,360 --> 00:36:06,440 Speaker 1: I felt, that's so funny. I never used the I 751 00:36:06,480 --> 00:36:08,319 Speaker 1: just thought that, oh my god, you're making it feel 752 00:36:08,400 --> 00:36:12,319 Speaker 1: like that's it. And then it took off and it 753 00:36:12,400 --> 00:36:15,799 Speaker 1: was it worked like I used the comparison. Forty years later, no, 754 00:36:15,960 --> 00:36:19,359 Speaker 1: I mean, ifteen seventy four it became a top ten 755 00:36:19,440 --> 00:36:22,480 Speaker 1: circulated global magazine against think about all the magazines back 756 00:36:22,480 --> 00:36:24,719 Speaker 1: in the day, including Playboy, right, it was so it 757 00:36:24,800 --> 00:36:27,040 Speaker 1: was it was well, it was a shocker to see 758 00:36:27,040 --> 00:36:28,520 Speaker 1: that on the shelf when you go to a shelf 759 00:36:28,520 --> 00:36:30,200 Speaker 1: and you see a big old nugget and it just 760 00:36:30,200 --> 00:36:33,800 Speaker 1: looks like you want to smell it, or someone I 761 00:36:33,920 --> 00:36:36,120 Speaker 1: want to join on a magazine. You're like, what is 762 00:36:36,120 --> 00:36:39,200 Speaker 1: he doing well? And then he's randomly got some do 763 00:36:39,360 --> 00:36:42,160 Speaker 1: with the mask on, hiding behind the butt and you're like, what, 764 00:36:42,160 --> 00:36:44,280 Speaker 1: who is that guy? And he's like covering his face. 765 00:36:44,440 --> 00:36:48,040 Speaker 1: How many people seen their first magazine from High Time? 766 00:36:48,120 --> 00:36:52,040 Speaker 1: That's the first grow experience they've ever had. But learning 767 00:36:52,040 --> 00:36:54,160 Speaker 1: how to grow from the pages. A lot of California 768 00:36:54,200 --> 00:36:57,400 Speaker 1: brands that exist today grew up on High Times and 769 00:36:57,440 --> 00:37:00,120 Speaker 1: actually learned how to grow. There was a whole there 770 00:37:00,160 --> 00:37:03,520 Speaker 1: was a whole educational model that was in there. You 771 00:37:03,520 --> 00:37:05,760 Speaker 1: could read and tell you how to grow, a plan 772 00:37:05,880 --> 00:37:07,879 Speaker 1: to They show you how to roll a blunt, show 773 00:37:07,880 --> 00:37:09,120 Speaker 1: you how to do these things. I mean it was 774 00:37:09,200 --> 00:37:11,600 Speaker 1: cool articles. I mean there there was there was some 775 00:37:11,800 --> 00:37:14,640 Speaker 1: really fun things happening with High Time. I mean not 776 00:37:14,760 --> 00:37:17,000 Speaker 1: that there isn't now. I'm just saying it's so iconic 777 00:37:17,080 --> 00:37:19,960 Speaker 1: that it goes back in history with me to a point. 778 00:37:20,120 --> 00:37:22,320 Speaker 1: Even the writer, the old guy that over time, But 779 00:37:22,400 --> 00:37:23,960 Speaker 1: what's the guy the white hair, the gray hair act? 780 00:37:24,000 --> 00:37:30,000 Speaker 1: Damn about here, car, what's the guy with the gray hair? 781 00:37:30,040 --> 00:37:31,560 Speaker 1: We see him all the time, but just here. It 782 00:37:31,600 --> 00:37:34,279 Speaker 1: was just I was just here. Yeah, he wasn't here, 783 00:37:34,320 --> 00:37:36,040 Speaker 1: but it was it was, it was. He was at 784 00:37:36,080 --> 00:37:40,200 Speaker 1: the last event we just did. Uh fiki R Jerry 785 00:37:40,280 --> 00:37:43,440 Speaker 1: Jerry Kerry Jerry K j Jerry j K. Shout out 786 00:37:43,440 --> 00:37:45,520 Speaker 1: to j K. Yeah, he was a photographer for a 787 00:37:45,560 --> 00:37:47,160 Speaker 1: lot of years, one of the one of the guys. 788 00:37:47,200 --> 00:37:50,160 Speaker 1: They're the original high time photographers. At my point is 789 00:37:50,280 --> 00:37:53,520 Speaker 1: he's legendary just from that, and I don't even care 790 00:37:53,560 --> 00:37:56,640 Speaker 1: if he doesn't work there anymore. He's still high times photographer. 791 00:37:56,760 --> 00:38:01,879 Speaker 1: Like so so let me ask you, you know, um, 792 00:38:02,000 --> 00:38:05,080 Speaker 1: what is the thought process? I mean to now right 793 00:38:05,120 --> 00:38:07,520 Speaker 1: because now obviously it's a digital you get still printing 794 00:38:07,560 --> 00:38:09,920 Speaker 1: the magazine. Yeah, we are awesome and they still ten 795 00:38:10,080 --> 00:38:14,799 Speaker 1: ten ten magazines editions per year, um, and it's still 796 00:38:14,840 --> 00:38:17,160 Speaker 1: a profitable business for us. Like we've talked about going 797 00:38:17,239 --> 00:38:19,719 Speaker 1: purely digital, like a lot of magazines have, but I 798 00:38:19,760 --> 00:38:22,280 Speaker 1: think the backlash would be enormous. And so it's almost 799 00:38:22,280 --> 00:38:24,520 Speaker 1: like a where's the hot market for those is their 800 00:38:24,600 --> 00:38:27,560 Speaker 1: state or market or what's it's it's spread all over. 801 00:38:27,640 --> 00:38:30,200 Speaker 1: It's spread all I would say, it's it's generally English speaking, 802 00:38:30,360 --> 00:38:32,640 Speaker 1: you know, but it even goes overseas, but the United 803 00:38:32,680 --> 00:38:34,359 Speaker 1: States of the master. How do we get the cover? Like? 804 00:38:34,360 --> 00:38:36,120 Speaker 1: How does cand of talk? I want to get the cover? 805 00:38:36,760 --> 00:38:38,399 Speaker 1: When do you got put an article? You know, we're 806 00:38:38,440 --> 00:38:41,640 Speaker 1: the first talk show signed. I heart media. Were harding 807 00:38:43,680 --> 00:38:45,160 Speaker 1: part of owner of the company too. Is it's kind 808 00:38:45,200 --> 00:38:46,560 Speaker 1: of a whole family thing, you know what I'm saying, 809 00:38:46,840 --> 00:38:48,719 Speaker 1: shameless promotions? How do we end up on the cover. 810 00:38:48,840 --> 00:38:51,359 Speaker 1: That's a great way to ask Blue just it's it's 811 00:38:51,360 --> 00:38:53,480 Speaker 1: it's an easy answer. We're actually only putting weed on 812 00:38:53,480 --> 00:38:56,480 Speaker 1: the cover these days because I what if we put 813 00:38:56,480 --> 00:38:59,640 Speaker 1: all over our bodies and stuff that's happened before. Yeah, 814 00:38:59,760 --> 00:39:03,440 Speaker 1: we got we on our body, it wouldn't be the 815 00:39:03,440 --> 00:39:06,359 Speaker 1: first nugget we had, you know. But that being said, Paul, 816 00:39:06,400 --> 00:39:08,680 Speaker 1: we've loved what you're doing over there. Continue to do it. 817 00:39:08,800 --> 00:39:11,480 Speaker 1: Everything about it is awesome. I mean, we've been fans 818 00:39:11,640 --> 00:39:14,319 Speaker 1: of High Times and like I said, help it for 819 00:39:14,320 --> 00:39:16,000 Speaker 1: those who don't know what else he's done with the 820 00:39:16,000 --> 00:39:18,360 Speaker 1: other company. You heard me talk about it be High Pharmacy, 821 00:39:18,360 --> 00:39:20,920 Speaker 1: and it's be High Pharmacy dot Com. That's a great 822 00:39:20,960 --> 00:39:24,160 Speaker 1: company that he's doing great helping patients out there. It's 823 00:39:24,200 --> 00:39:27,239 Speaker 1: be High Pharmacy. The staff and trained by pharmacy technicians 824 00:39:27,520 --> 00:39:29,520 Speaker 1: and that's out there in Salt Lake City. So if 825 00:39:29,520 --> 00:39:31,279 Speaker 1: you're out in that area or just go to their 826 00:39:31,320 --> 00:39:33,239 Speaker 1: website and see what they're doing and continue to help 827 00:39:33,400 --> 00:39:36,919 Speaker 1: a good guy like Paul Henderson. That all being said, Paul, 828 00:39:36,920 --> 00:39:38,160 Speaker 1: and now we want to have a little fun with you, 829 00:39:38,840 --> 00:39:41,000 Speaker 1: and it's called the High five, and we like to 830 00:39:41,040 --> 00:39:42,680 Speaker 1: do this with all our guests that come on the show. 831 00:39:42,760 --> 00:39:46,680 Speaker 1: We question number one, Paul Henderson, the CEO of High Times, 832 00:39:46,680 --> 00:39:48,480 Speaker 1: how old are you the first time he smoked cannabis? 833 00:39:48,800 --> 00:39:53,160 Speaker 1: And where did you get it from? Yeah? Twelve years old? Uh, 834 00:39:53,239 --> 00:39:59,040 Speaker 1: sixth grade friend in Powa where I grew up. A 835 00:39:59,400 --> 00:40:03,480 Speaker 1: power way. California has a long history with cannabis, crazy power. Well, 836 00:40:03,520 --> 00:40:06,440 Speaker 1: there's nothing out there but cannabis and that it's just 837 00:40:06,560 --> 00:40:09,160 Speaker 1: dirt out. You had one or the other. I don't know. 838 00:40:10,120 --> 00:40:12,680 Speaker 1: It's like, hey, math are weed? Whatich one do you 839 00:40:12,719 --> 00:40:17,040 Speaker 1: want in the middle of the barn? I mean, come on, Poway, 840 00:40:17,120 --> 00:40:20,480 Speaker 1: if you know you know exactly. So, Yeah, I was 841 00:40:20,520 --> 00:40:22,880 Speaker 1: a friend whose older brother was growing up in the 842 00:40:22,960 --> 00:40:25,960 Speaker 1: Hills love it. Question number two of the High five, 843 00:40:26,000 --> 00:40:29,600 Speaker 1: what is your favorite way to use cannabis? I used 844 00:40:29,640 --> 00:40:31,560 Speaker 1: to be vap pens because it was easy, but I've 845 00:40:31,560 --> 00:40:37,400 Speaker 1: shifted the flower. Yeah, just natal joint. Yeah, honestly, most 846 00:40:37,600 --> 00:40:40,520 Speaker 1: just keep it simple. That's the CEO of high times 847 00:40:40,600 --> 00:40:42,879 Speaker 1: and looting in Colorado and abroad all the time. Does 848 00:40:42,920 --> 00:40:45,879 Speaker 1: everyone just here you go, here you go, here you go? Basically, yeah. 849 00:40:48,800 --> 00:40:51,279 Speaker 1: I can't imagine handed out to friends because I've got 850 00:40:51,320 --> 00:40:53,200 Speaker 1: more than I could ever consume, so and they think 851 00:40:53,239 --> 00:40:55,560 Speaker 1: it's the best thing in the world. And I'm like, dude, yeah, 852 00:40:55,560 --> 00:40:56,840 Speaker 1: people come to my house and if you want to 853 00:40:56,840 --> 00:40:57,960 Speaker 1: take some medably, what do you want? I want to 854 00:40:58,000 --> 00:41:02,879 Speaker 1: pin you what do you need? You want that trade? Yeah, 855 00:41:03,239 --> 00:41:05,640 Speaker 1: either they're asking for it or they're giving it to you, right, 856 00:41:05,680 --> 00:41:08,839 Speaker 1: it's on the other And then some of your friends 857 00:41:08,880 --> 00:41:11,120 Speaker 1: to like try like now I'm cool. You're like still 858 00:41:11,160 --> 00:41:13,160 Speaker 1: full on coaching football for the kids, you know, And 859 00:41:13,200 --> 00:41:15,839 Speaker 1: then I was just like listen, you know. The first 860 00:41:15,880 --> 00:41:17,799 Speaker 1: day is like, you know, meet parents kind of thing, 861 00:41:17,800 --> 00:41:20,520 Speaker 1: and I'm just like listen, folks, folks. You know. Disclosure 862 00:41:20,760 --> 00:41:22,759 Speaker 1: you know, I'm in the Canadam's industry. If you look 863 00:41:22,800 --> 00:41:24,839 Speaker 1: me up, you're gonna find it, you know, hands down, 864 00:41:24,840 --> 00:41:26,840 Speaker 1: you gotta find it. Like I'm I'm in the space, 865 00:41:27,320 --> 00:41:29,279 Speaker 1: and um, you know, I just want to be clear 866 00:41:29,360 --> 00:41:31,240 Speaker 1: to all of your parents that I'm in this industry 867 00:41:31,280 --> 00:41:34,000 Speaker 1: before I start coaching your chosren' journey problems here boom, 868 00:41:34,000 --> 00:41:37,880 Speaker 1: you know, And they had mandatory ever before. So so 869 00:41:38,960 --> 00:41:40,760 Speaker 1: the kids are not there. But one of the mom's 870 00:41:40,760 --> 00:41:42,560 Speaker 1: is all, well, you're not gonna be smoking it on 871 00:41:42,600 --> 00:41:45,520 Speaker 1: the on the you know, on the field, right, why not? 872 00:41:46,160 --> 00:41:48,799 Speaker 1: I looked at it. I go absolutely not, and she goes, oh, 873 00:41:48,840 --> 00:41:51,200 Speaker 1: I'm good then, and it's like everybody's like yeah, and 874 00:41:51,239 --> 00:41:54,240 Speaker 1: then like literally two weeks into it, it's like, hey, Chris, 875 00:41:55,320 --> 00:41:57,279 Speaker 1: where can I score some of that? You know? Like 876 00:41:57,320 --> 00:42:00,960 Speaker 1: what you know what a soccer mom gets on and 877 00:42:01,000 --> 00:42:02,759 Speaker 1: I'm like, you gotta go to Santa Anna, you know, 878 00:42:03,239 --> 00:42:05,520 Speaker 1: like get away from me. The funnies once they know, 879 00:42:05,680 --> 00:42:07,960 Speaker 1: then they know. And if you know about Paul Henderson 880 00:42:08,000 --> 00:42:10,480 Speaker 1: being the CEO of High Times, question number three, craziest 881 00:42:10,480 --> 00:42:15,200 Speaker 1: Placebaul You've ever used cannabis? I would probably say Victoria 882 00:42:15,280 --> 00:42:18,920 Speaker 1: Peak in Hong Kong because it's a beautiful spot. If 883 00:42:18,920 --> 00:42:22,680 Speaker 1: anybody has been there there for I was there actually 884 00:42:22,719 --> 00:42:25,120 Speaker 1: looking at packaging for one of the companies previously for 885 00:42:25,239 --> 00:42:28,320 Speaker 1: developing some of our own packaging, and um yeah, I 886 00:42:28,360 --> 00:42:29,799 Speaker 1: didn't actually try and take it in with me because 887 00:42:29,800 --> 00:42:31,479 Speaker 1: I didn't want to be arrested and throwing in jail. 888 00:42:32,200 --> 00:42:35,200 Speaker 1: She scored there like w NBA player, Like, come on, 889 00:42:35,200 --> 00:42:38,120 Speaker 1: it's a perfect analogy right now. And it's silly because like, 890 00:42:38,400 --> 00:42:42,200 Speaker 1: what do you think. I think different? But you're here 891 00:42:42,200 --> 00:42:46,840 Speaker 1: in California, You're still risk. You're like I know somebody, 892 00:42:46,840 --> 00:42:48,440 Speaker 1: you know, I'm pretty much in every state. I'm just 893 00:42:48,480 --> 00:42:51,480 Speaker 1: like I'm landing, bro, Like when you got I turned 894 00:42:51,480 --> 00:42:53,160 Speaker 1: my back upside down when I go to other countries 895 00:42:53,280 --> 00:42:55,520 Speaker 1: because I'm just nervous that something is just in the 896 00:42:55,560 --> 00:42:57,920 Speaker 1: bottom of mind. Yeah, you just can't do it. That's 897 00:42:57,960 --> 00:43:00,719 Speaker 1: the one you just don't want to play, not not one, 898 00:43:00,719 --> 00:43:05,320 Speaker 1: but everywhere. You know from here countries there is in 899 00:43:05,360 --> 00:43:07,600 Speaker 1: the world. Don't But I'm saying, you know, I'm saying 900 00:43:08,000 --> 00:43:09,920 Speaker 1: to fly if I had a bait pin in my 901 00:43:11,000 --> 00:43:13,600 Speaker 1: my purse from here to Vegas, I'm not tripping on it. 902 00:43:13,640 --> 00:43:15,480 Speaker 1: You know what I mean. But but if I'm going 903 00:43:15,520 --> 00:43:18,920 Speaker 1: into Mexico, or if I'm going into China or anywhere 904 00:43:19,000 --> 00:43:21,920 Speaker 1: I'm going to Mexico, I'm still tripping. I'm sure I'm 905 00:43:21,920 --> 00:43:25,319 Speaker 1: not talking driving across the border, t J. I'm not gonna. 906 00:43:25,440 --> 00:43:28,320 Speaker 1: I'd rather be in China prison than than than Mexico. 907 00:43:29,320 --> 00:43:33,880 Speaker 1: I think hitting with four blue question number four the 908 00:43:33,960 --> 00:43:36,640 Speaker 1: high five? What is your go to munchie after you 909 00:43:36,680 --> 00:43:39,080 Speaker 1: get high? Gosh? I have a sweet too, so it's 910 00:43:39,120 --> 00:43:44,319 Speaker 1: actually a lot of candy, so it's like sweets like black. 911 00:43:46,320 --> 00:43:51,000 Speaker 1: It's funny. I like it until I I love it um, 912 00:43:51,080 --> 00:43:53,960 Speaker 1: but it's an acquired taste that Joe likes, not Chanelle 913 00:43:54,160 --> 00:43:56,600 Speaker 1: or the kids have had. So therefore, if I got 914 00:43:56,640 --> 00:43:59,560 Speaker 1: it and most candies, and I do buy candies and stuff, 915 00:43:59,560 --> 00:44:01,560 Speaker 1: but it's more than everybody else has. I don't have 916 00:44:01,600 --> 00:44:03,120 Speaker 1: the only one that Joe would have. But now that 917 00:44:03,160 --> 00:44:05,680 Speaker 1: you said that, Trader Joe's actually has a black liquorice 918 00:44:05,760 --> 00:44:08,200 Speaker 1: bag right next to the red liquorice bag that I get. 919 00:44:08,320 --> 00:44:09,880 Speaker 1: And the only reason why I get the red licorse 920 00:44:09,920 --> 00:44:11,480 Speaker 1: bag for Trader Joe's and I've seen the black one 921 00:44:11,719 --> 00:44:13,359 Speaker 1: because it doesn't have red dye in it. My son's 922 00:44:13,360 --> 00:44:16,120 Speaker 1: allergic tread dye. So I've seen exactly that black liquors 923 00:44:16,160 --> 00:44:19,319 Speaker 1: back that you're probably talking about. I gotta go try that. 924 00:44:20,080 --> 00:44:23,000 Speaker 1: I want black liquor. I'm gonna get some. Literally, it's 925 00:44:23,000 --> 00:44:27,320 Speaker 1: gonna be here next time I go with trud We yeah, exactly, 926 00:44:27,360 --> 00:44:29,120 Speaker 1: So we all have we do have this information question 927 00:44:29,200 --> 00:44:31,239 Speaker 1: number five with the high five Paul. If you can 928 00:44:31,280 --> 00:44:35,160 Speaker 1: smoke cannabis with anyone dead or alive, who would it 929 00:44:35,200 --> 00:44:39,000 Speaker 1: be and why? Um? I think I have to go 930 00:44:39,040 --> 00:44:41,920 Speaker 1: with Tupac Tupac, go ahead and Rock. Did you go 931 00:44:41,960 --> 00:44:44,200 Speaker 1: to the thing in l A? No, but I was 932 00:44:44,520 --> 00:44:49,160 Speaker 1: miss I think it is, dude, you should really you're 933 00:44:49,200 --> 00:44:54,360 Speaker 1: you're flying out today? Though? Did you heard about exactly 934 00:44:54,400 --> 00:44:55,759 Speaker 1: why I came up? I came up. It was just 935 00:44:55,840 --> 00:44:58,800 Speaker 1: it was that are Yeah, I don't even know that. 936 00:44:59,320 --> 00:45:02,440 Speaker 1: I just funny at first. Actually I actually got to 937 00:45:02,480 --> 00:45:04,400 Speaker 1: me both of us times. I used to be at 938 00:45:04,440 --> 00:45:07,960 Speaker 1: Canam Studios. I started my career at Defra Records in 939 00:45:08,000 --> 00:45:11,160 Speaker 1: the early nineties, so that's kind of where I got in. 940 00:45:11,239 --> 00:45:13,000 Speaker 1: Then I went to Universal and a bunch of different 941 00:45:13,000 --> 00:45:15,160 Speaker 1: record labels, and he met him a little rougher. I 942 00:45:15,200 --> 00:45:16,920 Speaker 1: met him early on when he was dancing with Digital 943 00:45:17,000 --> 00:45:19,120 Speaker 1: Underground in San Jose, so that's when I got a 944 00:45:19,160 --> 00:45:21,160 Speaker 1: chance to me. He was still just popping skinny, little 945 00:45:21,200 --> 00:45:23,919 Speaker 1: you know, dancing boy in the background, hype guy, which 946 00:45:23,920 --> 00:45:26,200 Speaker 1: was cool, and it was actually it was like a 947 00:45:26,200 --> 00:45:28,279 Speaker 1: little I believe that it was a little cooler than 948 00:45:28,320 --> 00:45:30,920 Speaker 1: because it wasn't the big thug life big, you know. 949 00:45:30,960 --> 00:45:33,560 Speaker 1: And then getting deep when he's alone, which that's the 950 00:45:33,600 --> 00:45:35,719 Speaker 1: guy I tend to think of as the guy that 951 00:45:35,719 --> 00:45:38,160 Speaker 1: everybody loves and looks like God, just so deep. But 952 00:45:38,239 --> 00:45:40,120 Speaker 1: if you get a chance, Blue went to another cats. 953 00:45:40,160 --> 00:45:44,480 Speaker 1: I've seen other people. It is a tupac. Have you 954 00:45:44,560 --> 00:45:46,759 Speaker 1: heard of it? It's waiting when I'm waiting, when I'm 955 00:45:46,760 --> 00:45:49,759 Speaker 1: when I'm free. Yeah, and Sol has a little tag 956 00:45:49,800 --> 00:45:51,640 Speaker 1: over there in his office over there. We have the 957 00:45:51,640 --> 00:45:54,120 Speaker 1: the information on it. But you know it's worth going 958 00:45:54,200 --> 00:45:59,080 Speaker 1: to um smoking there. You might feel like, oh yeah, yeah, yeah, yeah. 959 00:45:59,400 --> 00:46:01,439 Speaker 1: Well if you want Park to show up and smoke 960 00:46:01,560 --> 00:46:02,840 Speaker 1: blown with you, I'll get him out here, you know, 961 00:46:02,880 --> 00:46:06,759 Speaker 1: I mean, no problem. So what is it about poc though? 962 00:46:06,800 --> 00:46:08,879 Speaker 1: Is it the salt? Was like when I heard your 963 00:46:08,920 --> 00:46:13,040 Speaker 1: mama loved it too, That's why I say it. And 964 00:46:13,040 --> 00:46:15,880 Speaker 1: I said that, like, because that's wow. I was just 965 00:46:15,880 --> 00:46:18,080 Speaker 1: showing somebody that song a while ago. Somebody was much younger. 966 00:46:18,120 --> 00:46:19,879 Speaker 1: They've never heard of it, and I'm like, come on, yeah, 967 00:46:22,400 --> 00:46:25,160 Speaker 1: let me wake you right now. I was young, me on, 968 00:46:25,360 --> 00:46:31,640 Speaker 1: Mama have beef. Yeah. My point is I loved stuff 969 00:46:31,640 --> 00:46:33,520 Speaker 1: like that about him too. But what was your turning 970 00:46:33,560 --> 00:46:37,600 Speaker 1: point of who? I don't know. I just everything that's like, 971 00:46:37,760 --> 00:46:39,479 Speaker 1: that's the music I listened to in the whole era 972 00:46:39,800 --> 00:46:42,719 Speaker 1: and uh from yeah, teenage years and then you know 973 00:46:43,080 --> 00:46:45,000 Speaker 1: he gets shot in eyes and it's just I don't know. 974 00:46:45,040 --> 00:46:47,920 Speaker 1: I've always You're in Utah, right, Mormon? Grow up? And no, no, 975 00:46:48,040 --> 00:46:51,880 Speaker 1: San Diego, Diego. I spent time. I spent a handful 976 00:46:51,880 --> 00:46:53,960 Speaker 1: of years in Utah and actually see and then now 977 00:46:54,000 --> 00:46:56,680 Speaker 1: I'm back, so I know. It's weird. It's like the 978 00:46:56,680 --> 00:46:59,280 Speaker 1: former Mormon high Times. I live in Utah. It's weird. 979 00:46:59,360 --> 00:47:01,400 Speaker 1: I have a house to my thing loves it. But 980 00:47:01,440 --> 00:47:03,000 Speaker 1: I'm on the road. I don't think the office is 981 00:47:03,000 --> 00:47:06,759 Speaker 1: in Venice Beach, so you're traveling. Well, our offices here 982 00:47:06,760 --> 00:47:08,319 Speaker 1: in Orange County, so you're more than welcome to come 983 00:47:08,320 --> 00:47:12,279 Speaker 1: down here get together, Paul. Is there anything that that 984 00:47:12,400 --> 00:47:13,759 Speaker 1: you know before we let you get on out of 985 00:47:13,760 --> 00:47:15,359 Speaker 1: here that you want to just make sure you cover 986 00:47:16,040 --> 00:47:19,000 Speaker 1: you will you know, if we talk about what's coming next, right, 987 00:47:19,000 --> 00:47:21,319 Speaker 1: will continue to expand as high times, we'll go into 988 00:47:21,360 --> 00:47:23,239 Speaker 1: new states and markets. But something that I think is 989 00:47:23,280 --> 00:47:25,520 Speaker 1: a lot of fun that's really hot right now is 990 00:47:25,560 --> 00:47:27,759 Speaker 1: I'm working on kind of what high times means for 991 00:47:27,800 --> 00:47:30,200 Speaker 1: the web three dot O. So n f T S 992 00:47:30,280 --> 00:47:32,520 Speaker 1: is a vertical of that. But talking about doing high 993 00:47:32,520 --> 00:47:35,000 Speaker 1: times Cannabis Cup events in the metaverse with people can 994 00:47:35,080 --> 00:47:38,160 Speaker 1: enjoy a cup around the world with VR glasses, and 995 00:47:38,960 --> 00:47:40,759 Speaker 1: so there's a lot of fun that we're gonna start. 996 00:47:40,760 --> 00:47:42,279 Speaker 1: Everybody talks about n f T n f T, well 997 00:47:42,280 --> 00:47:44,359 Speaker 1: that's only one little piece of like a web three 998 00:47:44,360 --> 00:47:46,440 Speaker 1: dot of strategy, right, and so we're trying to do 999 00:47:46,520 --> 00:47:49,759 Speaker 1: what we do into a much broader virtual base which 1000 00:47:49,800 --> 00:47:51,799 Speaker 1: can bring people in from around the world. So not 1001 00:47:51,920 --> 00:47:54,359 Speaker 1: just like Sacramento. Yeah, so we sit right here, there's 1002 00:47:54,400 --> 00:47:56,640 Speaker 1: someone in the kitchen cookie and we can you know. 1003 00:47:56,760 --> 00:47:58,960 Speaker 1: So I really feel like there's so much that we 1004 00:47:59,040 --> 00:48:01,680 Speaker 1: can and should be do in together. And uh, I 1005 00:48:01,719 --> 00:48:04,000 Speaker 1: don't know, how will you feel about us? But I 1006 00:48:04,000 --> 00:48:05,160 Speaker 1: think there's a lot of things that we need to 1007 00:48:05,160 --> 00:48:08,640 Speaker 1: sit down as two entities that are really pushing because 1008 00:48:08,640 --> 00:48:10,399 Speaker 1: you know, we we we and with the I Heart 1009 00:48:10,400 --> 00:48:11,520 Speaker 1: and the tie in with that, and I kind of 1010 00:48:11,520 --> 00:48:14,040 Speaker 1: forgot about that I Heart owned part of High Times 1011 00:48:14,280 --> 00:48:17,320 Speaker 1: because they they bought such a heavy pie in it. Granted, 1012 00:48:17,320 --> 00:48:19,319 Speaker 1: we we're just a part of my heart as well. 1013 00:48:19,400 --> 00:48:22,680 Speaker 1: So my point where yeah, but my point is, that's 1014 00:48:22,719 --> 00:48:25,839 Speaker 1: my point is it's all connected, right, So that's why 1015 00:48:25,880 --> 00:48:28,160 Speaker 1: I'm going to do. There's so much that we can 1016 00:48:28,200 --> 00:48:32,000 Speaker 1: do together because but you guys aren't. You guys are 1017 00:48:32,040 --> 00:48:35,200 Speaker 1: now plant touching. We're still not. So therefore that allows 1018 00:48:35,239 --> 00:48:36,839 Speaker 1: us to do a lot more than you guys can 1019 00:48:36,960 --> 00:48:39,680 Speaker 1: now on that level with the I Heart because you know, 1020 00:48:40,040 --> 00:48:41,880 Speaker 1: it's just funny, there's just different rules. It's hard. Like 1021 00:48:42,000 --> 00:48:43,480 Speaker 1: I laugh all the time and say, if you can 1022 00:48:43,560 --> 00:48:45,400 Speaker 1: make it in this cannabis plant touching the world, you 1023 00:48:45,440 --> 00:48:47,480 Speaker 1: can do anything you want to do. Like it's there's 1024 00:48:47,520 --> 00:48:53,560 Speaker 1: so many that we're not even I started in the plant, 1025 00:48:53,600 --> 00:48:56,840 Speaker 1: you know, touching sector, and I grew up in it 1026 00:48:56,920 --> 00:48:58,680 Speaker 1: and it was just second nature to me. And then 1027 00:48:58,920 --> 00:49:01,360 Speaker 1: you know, I opened a few dispensaries and my brothers 1028 00:49:01,440 --> 00:49:04,720 Speaker 1: currently operating to grow and two grows in Arizona, smoke 1029 00:49:04,760 --> 00:49:07,080 Speaker 1: shops at smoke shops, and I've done it all due 1030 00:49:07,120 --> 00:49:10,800 Speaker 1: on that end of it, and and honestly, it was 1031 00:49:10,920 --> 00:49:13,160 Speaker 1: nice to exit them, you know and get away from it, 1032 00:49:13,200 --> 00:49:15,520 Speaker 1: because you know, I had the number one dispenser in 1033 00:49:15,560 --> 00:49:17,240 Speaker 1: Los Angeles for several years in a row, and I 1034 00:49:17,239 --> 00:49:19,160 Speaker 1: I sold that, you know, and kind of got away 1035 00:49:19,160 --> 00:49:22,439 Speaker 1: from it. And I was like, what a little blessing. Yeah, 1036 00:49:22,560 --> 00:49:24,239 Speaker 1: it's like, dude, you you know. And then at that 1037 00:49:24,280 --> 00:49:26,239 Speaker 1: time too, back then, we didn't even know we had 1038 00:49:26,280 --> 00:49:28,880 Speaker 1: we had proposition ded this and that sixty four you 1039 00:49:28,920 --> 00:49:31,120 Speaker 1: had a license and you had money coming in through 1040 00:49:31,120 --> 00:49:32,759 Speaker 1: the wazoo, but it was cash, and it was like 1041 00:49:32,800 --> 00:49:34,879 Speaker 1: dealing with this person. You're getting raided every two weeks 1042 00:49:34,880 --> 00:49:36,200 Speaker 1: and you end u big courting that like you're not 1043 00:49:36,200 --> 00:49:37,880 Speaker 1: doing anything illegal when you're like, but I just got 1044 00:49:37,960 --> 00:49:39,480 Speaker 1: my doors kicked, and so what are we doing here? 1045 00:49:39,880 --> 00:49:42,360 Speaker 1: You know what I mean? You know, And like we 1046 00:49:42,440 --> 00:49:44,840 Speaker 1: still deal with the challenges even though it's been legal 1047 00:49:45,120 --> 00:49:48,040 Speaker 1: two thousand and eighteen in California, just personally right with 1048 00:49:48,120 --> 00:49:50,640 Speaker 1: like Chase shutting down bank accounts like you don't here, 1049 00:49:50,719 --> 00:49:52,480 Speaker 1: like they're just like no, thanks for money, is not 1050 00:49:52,680 --> 00:49:58,399 Speaker 1: any good here? I had a US Banks bank, I've 1051 00:49:58,400 --> 00:50:02,200 Speaker 1: had it. Western Weals, far Ago, ridiculous city. We're not 1052 00:50:02,280 --> 00:50:06,720 Speaker 1: even touching the plant for contakes. Come on, everybody treated 1053 00:50:06,760 --> 00:50:09,680 Speaker 1: like criminals still and it's unfortunate. Yeah, it really is. 1054 00:50:09,760 --> 00:50:11,480 Speaker 1: And you know what, as we sit there and say 1055 00:50:11,520 --> 00:50:15,319 Speaker 1: so many things, I mean, once again, seven locations in 1056 00:50:15,400 --> 00:50:18,680 Speaker 1: California a loan, which is a shock here. Maybe we 1057 00:50:18,760 --> 00:50:20,880 Speaker 1: do like our our West Coast tour where we take 1058 00:50:20,920 --> 00:50:22,960 Speaker 1: our cannabis talk one on one bus and we do 1059 00:50:23,080 --> 00:50:26,040 Speaker 1: some interviews and feature these spots and put them out there. 1060 00:50:26,040 --> 00:50:27,759 Speaker 1: I mean, there's just so many things that randomly, real 1061 00:50:27,840 --> 00:50:30,600 Speaker 1: quickly I just thought of. But we're other locations. I know. 1062 00:50:30,600 --> 00:50:33,239 Speaker 1: You guys are multi state operating, correct Uh. Not in 1063 00:50:33,280 --> 00:50:36,359 Speaker 1: the plant touching space, we've focused on California UM, but 1064 00:50:36,480 --> 00:50:39,520 Speaker 1: when we do these cannabis cup people's choice and venues, 1065 00:50:39,719 --> 00:50:43,840 Speaker 1: we're all across the content. Well, sorry, we did a 1066 00:50:43,880 --> 00:50:48,160 Speaker 1: licensing deal in Michigan and Florida than Illinois, so three states. 1067 00:50:48,200 --> 00:50:50,799 Speaker 1: I thought so that a partner of ours UM and 1068 00:50:50,840 --> 00:50:53,120 Speaker 1: so they have the brand license deal. So High Times 1069 00:50:53,120 --> 00:50:56,239 Speaker 1: branded products are found in Michigan and Florida now and 1070 00:50:56,280 --> 00:51:00,279 Speaker 1: then they will convert all their but they will okay, cool, 1071 00:51:00,320 --> 00:51:02,960 Speaker 1: They'll be eighteen in Michigan and there will be up 1072 00:51:02,960 --> 00:51:06,279 Speaker 1: to thirty in Florida at some point. High Time Stories. Yeah, 1073 00:51:06,280 --> 00:51:08,239 Speaker 1: but it's like a franchise like McDonald's own some we 1074 00:51:08,280 --> 00:51:10,879 Speaker 1: franchise some and and once again, I don't. I think 1075 00:51:10,880 --> 00:51:14,800 Speaker 1: it's fine because I believe, in my opinion, if anybody's 1076 00:51:14,880 --> 00:51:17,960 Speaker 1: watching the you know, driving down the street, they see 1077 00:51:17,960 --> 00:51:19,520 Speaker 1: that logo High Time. So I don't care if you 1078 00:51:19,520 --> 00:51:22,400 Speaker 1: see green Cross, you see cannabis, you see we, you 1079 00:51:22,440 --> 00:51:25,560 Speaker 1: see High Times, and that logo it stands out and 1080 00:51:25,560 --> 00:51:27,840 Speaker 1: plunges you in the face like a McDonald's an apple coke. 1081 00:51:28,040 --> 00:51:33,799 Speaker 1: I mean it's to me anyways, well to our demographics, 1082 00:51:33,920 --> 00:51:37,800 Speaker 1: which is powerful, because our demographic, some of the younger 1083 00:51:37,840 --> 00:51:39,600 Speaker 1: ones that you know, who the hell is that they 1084 00:51:39,680 --> 00:51:43,200 Speaker 1: might not know year old goals High Times. It's weird, 1085 00:51:43,239 --> 00:51:44,759 Speaker 1: like how many High Times I got? Hi today? What 1086 00:51:44,760 --> 00:51:46,040 Speaker 1: do you mean? What are you asking me? What's High 1087 00:51:46,040 --> 00:51:50,279 Speaker 1: Times Times? Right? But yeah, he knew. But but I 1088 00:51:50,320 --> 00:51:52,919 Speaker 1: have magazines in the house from like old school ones 1089 00:51:53,000 --> 00:51:55,319 Speaker 1: from Emmanuel a bullshit aside, Do you know what High 1090 00:51:55,320 --> 00:51:58,319 Speaker 1: Times is? No? Thank you so much, Christian, do you 1091 00:51:58,320 --> 00:52:00,200 Speaker 1: know what High Times is? No? Daniel, you know what? 1092 00:52:00,640 --> 00:52:02,759 Speaker 1: Don't lie and don't fun just because he's here, I 1093 00:52:02,800 --> 00:52:05,160 Speaker 1: think you would, Okay, Joe, what about you in the back? 1094 00:52:05,480 --> 00:52:08,919 Speaker 1: Do you do? Do you? Of course you do? That's 1095 00:52:08,960 --> 00:52:11,200 Speaker 1: so funny one too, And those are the two youngest 1096 00:52:11,239 --> 00:52:17,600 Speaker 1: ones you Emmanuel, I just wanted to do this right now. 1097 00:52:17,600 --> 00:52:19,879 Speaker 1: And and how random is and that's what I meant 1098 00:52:19,880 --> 00:52:22,680 Speaker 1: by it, choose, that's so funny that and that's even 1099 00:52:22,680 --> 00:52:25,080 Speaker 1: funny that. But your son, because you're in the industry, 1100 00:52:25,080 --> 00:52:27,880 Speaker 1: you probably have a High Time magazine in the house somewhere, 1101 00:52:27,920 --> 00:52:29,680 Speaker 1: of course, you know what I'm saying, Like you probably 1102 00:52:29,680 --> 00:52:32,440 Speaker 1: have one Canada's family, yea, what I mean, So you're 1103 00:52:32,680 --> 00:52:35,960 Speaker 1: but I was always wondering even being a campus family 1104 00:52:36,000 --> 00:52:39,160 Speaker 1: though hiving the magazine is still like, you know, I 1105 00:52:39,560 --> 00:52:41,919 Speaker 1: can't think physically when the last time I've seen one. 1106 00:52:42,320 --> 00:52:43,960 Speaker 1: And I don't know if they're in the liquor stores 1107 00:52:44,160 --> 00:52:47,760 Speaker 1: or wal Walgreen's, Walbart, like, I don't know where they're at. Honestly, 1108 00:52:47,800 --> 00:52:51,720 Speaker 1: we're just ordering once again back in the day. I remember, 1109 00:52:53,000 --> 00:52:54,680 Speaker 1: back in the day were going to the store to 1110 00:52:54,680 --> 00:52:56,719 Speaker 1: peep it though I remember doing that. We're still on 1111 00:52:56,760 --> 00:53:00,360 Speaker 1: the show, like there's still some and we're working on 1112 00:53:00,400 --> 00:53:04,080 Speaker 1: like Hudson for the airports right now. Actually it's nice. Yeah, 1113 00:53:04,120 --> 00:53:07,360 Speaker 1: that's a good spot. Why wouldn't you be on an airport, 1114 00:53:07,360 --> 00:53:11,839 Speaker 1: travel to California, going to going to Colorado Court there's 1115 00:53:12,040 --> 00:53:14,040 Speaker 1: well there's a ton of ton of ton of you 1116 00:53:14,040 --> 00:53:15,840 Speaker 1: know people that like to read and you know what 1117 00:53:15,840 --> 00:53:18,080 Speaker 1: I mean, and and at the airport's a great place 1118 00:53:18,120 --> 00:53:21,400 Speaker 1: for us. So again, you know, I really appreciate you 1119 00:53:21,440 --> 00:53:24,280 Speaker 1: being on the show. Thank you for for you know, um, 1120 00:53:24,320 --> 00:53:27,080 Speaker 1: bringing your expertise to our industry as well. I think 1121 00:53:27,120 --> 00:53:30,000 Speaker 1: it's super important that you know, highlightl thinkers, high level 1122 00:53:30,000 --> 00:53:33,040 Speaker 1: thinkers like yourself come on and start to operate UH 1123 00:53:33,239 --> 00:53:37,040 Speaker 1: companies and bring in that expertise because we need it 1124 00:53:37,040 --> 00:53:39,640 Speaker 1: as a whole. You know. Um. You know, the industry 1125 00:53:39,719 --> 00:53:42,560 Speaker 1: comes with a lot of stigma and a lot of um, 1126 00:53:42,840 --> 00:53:47,919 Speaker 1: you know, operators that haven't really seen scale in their life. 1127 00:53:47,920 --> 00:53:52,480 Speaker 1: So they scale Yeah, yeah, they've only seen a scale. 1128 00:53:52,560 --> 00:53:57,480 Speaker 1: They haven't scale the scale a yeah at a time, 1129 00:53:58,880 --> 00:54:01,839 Speaker 1: and so it's nigh used to have great operators like yourself, Man, 1130 00:54:01,880 --> 00:54:03,520 Speaker 1: and we want to thank you for joining the show. 1131 00:54:03,560 --> 00:54:06,000 Speaker 1: Thank you so much, guys for well there it is guys, 1132 00:54:06,040 --> 00:54:08,480 Speaker 1: Cannabis Talk one on one and remember this, if no 1133 00:54:08,520 --> 00:54:11,960 Speaker 1: one else loves you, we do. Thank you for listening 1134 00:54:12,040 --> 00:54:14,000 Speaker 1: to Cannabis Talk one on one on the I Heart 1135 00:54:14,120 --> 00:54:17,839 Speaker 1: Radio app, Apple podcast or wherever you get your podcasts.