1 00:00:00,360 --> 00:00:03,680 Speaker 1: It is great to have access to amazing fitness tech. 2 00:00:03,720 --> 00:00:06,240 Speaker 1: It is great to have access to cool food trends. 3 00:00:06,559 --> 00:00:10,040 Speaker 1: But if we can't have as many people as possible 4 00:00:10,080 --> 00:00:13,760 Speaker 1: getting access to great, affordable healthcare, none of the other 5 00:00:13,760 --> 00:00:14,720 Speaker 1: stuff really matters. 6 00:00:29,480 --> 00:00:33,280 Speaker 2: Hello. Hello, Emily Abadi, Here coming to you from the 7 00:00:33,320 --> 00:00:37,840 Speaker 2: Ages Studio. You are listening to Hurdle, a wellness focus 8 00:00:37,920 --> 00:00:40,720 Speaker 2: podcast where I connect with everyone from your favorite athletes 9 00:00:40,760 --> 00:00:44,120 Speaker 2: to top experts and industry CEOs about their highest ties, 10 00:00:44,479 --> 00:00:48,360 Speaker 2: toughest moments, and everything in between. We all go through 11 00:00:48,479 --> 00:00:51,239 Speaker 2: hurdles in life, and my goal through these discussions is 12 00:00:51,280 --> 00:00:54,520 Speaker 2: to empower you to better navigate yours and move with 13 00:00:54,600 --> 00:00:57,160 Speaker 2: intentions so that you can stride towards your own big 14 00:00:57,160 --> 00:01:01,560 Speaker 2: potential and of course have some fun along the way. 15 00:01:02,000 --> 00:01:05,479 Speaker 2: For this week's installment of Hurdle Moment, I am chatting 16 00:01:05,480 --> 00:01:08,280 Speaker 2: with Kate Speed's. She is the general manager over at 17 00:01:08,319 --> 00:01:10,880 Speaker 2: Welling Goood and she is here to talk to me 18 00:01:11,319 --> 00:01:15,800 Speaker 2: all about well and Goods twenty twenty two wellness trends 19 00:01:15,840 --> 00:01:18,319 Speaker 2: every year. As she talks to us about in the episode, 20 00:01:18,560 --> 00:01:23,039 Speaker 2: the editorial site comes together to highlight the coolest, the biggest, 21 00:01:23,160 --> 00:01:26,000 Speaker 2: the baddest, the things that we need to know about 22 00:01:26,400 --> 00:01:29,399 Speaker 2: going in to a new year, and this year, a 23 00:01:29,400 --> 00:01:32,600 Speaker 2: lot of these are super interesting. We talk about concierge, 24 00:01:32,680 --> 00:01:36,240 Speaker 2: medicine and the cycling boom, to AI fitness and all 25 00:01:36,280 --> 00:01:39,800 Speaker 2: things pelvic floor. I mean, this discussion has a lot 26 00:01:39,840 --> 00:01:43,160 Speaker 2: of goodness in it and a lot of interesting takeaways. 27 00:01:43,520 --> 00:01:45,680 Speaker 2: And if you've been a hurdler for some time, then 28 00:01:45,720 --> 00:01:49,520 Speaker 2: you know that this is actually Kate's second appearance on 29 00:01:49,600 --> 00:01:53,360 Speaker 2: the show. So thanks so much Kate for indulging us 30 00:01:53,640 --> 00:01:57,320 Speaker 2: once again. We are inching toward a holiday a weekend, 31 00:01:57,360 --> 00:02:00,559 Speaker 2: whether or not you are celebrating, make sure with everything 32 00:02:00,560 --> 00:02:04,440 Speaker 2: going on that you stay safe, have fun, enjoy the 33 00:02:04,480 --> 00:02:06,840 Speaker 2: little moments, and find the small winds because I know 34 00:02:06,920 --> 00:02:09,720 Speaker 2: that the holidays can be a lot of things for 35 00:02:09,800 --> 00:02:12,760 Speaker 2: a lot of people. I also want to make sure 36 00:02:12,919 --> 00:02:15,480 Speaker 2: that I tout the hurdle socials. Make sure you're following 37 00:02:15,520 --> 00:02:18,880 Speaker 2: along with hurdle over on social media. The WNBA may 38 00:02:18,960 --> 00:02:20,680 Speaker 2: or may not have tweeted hurdle the other day and 39 00:02:20,720 --> 00:02:23,960 Speaker 2: I kind of lost my mind and I'm also over 40 00:02:24,160 --> 00:02:37,760 Speaker 2: at Emily Body with that. Let's get to hurdling today. 41 00:02:37,880 --> 00:02:41,480 Speaker 2: I'm sitting down with Kate SPIE's. She is the general 42 00:02:41,520 --> 00:02:44,160 Speaker 2: manager over at Well and Good. How you doing, Kate, 43 00:02:44,840 --> 00:02:45,520 Speaker 2: I'm good. 44 00:02:45,680 --> 00:02:46,960 Speaker 3: Thanks for having me Emily. 45 00:02:47,560 --> 00:02:50,000 Speaker 2: Of course, thanks for coming to hang out with me. 46 00:02:50,520 --> 00:02:53,920 Speaker 2: I'm excited because we're winding down the year. It's like 47 00:02:53,960 --> 00:02:57,680 Speaker 2: a nice little exhale in some ways. But of course 48 00:02:57,919 --> 00:03:00,480 Speaker 2: we would be remiss if we didn't reflect done where 49 00:03:00,480 --> 00:03:02,720 Speaker 2: we've been and think about where we're going. So today 50 00:03:03,120 --> 00:03:06,040 Speaker 2: we are here to talk about Well and Goods twenty 51 00:03:06,160 --> 00:03:09,280 Speaker 2: twenty two fitness trends. What you guys see is coming 52 00:03:09,320 --> 00:03:11,400 Speaker 2: down the pape for us in the new year. Talk 53 00:03:11,400 --> 00:03:14,640 Speaker 2: to me about putting this list together. What it was 54 00:03:14,760 --> 00:03:15,640 Speaker 2: like for you guys. 55 00:03:16,919 --> 00:03:20,960 Speaker 1: It's always a ton of work. Huge credit to the 56 00:03:21,000 --> 00:03:24,160 Speaker 1: whole Well and Good editorial team, because we really start 57 00:03:24,200 --> 00:03:28,280 Speaker 1: working on this list in August, sometimes actually even a 58 00:03:28,280 --> 00:03:31,600 Speaker 1: little bit earlier in July, and so the team are 59 00:03:31,880 --> 00:03:36,640 Speaker 1: of course constantly talking to sources in the industry, experts, founders, 60 00:03:37,120 --> 00:03:41,680 Speaker 1: people who are pouring VC dollars into various different verticals, 61 00:03:41,760 --> 00:03:44,440 Speaker 1: and so they very much have their finger on the pulse. 62 00:03:44,560 --> 00:03:48,360 Speaker 1: But come summer every year they start to have more 63 00:03:48,400 --> 00:03:53,040 Speaker 1: forward looking conversations and get together their ideas for what 64 00:03:53,080 --> 00:03:55,480 Speaker 1: they think is going to be huge in twenty twenty two. 65 00:03:56,000 --> 00:03:59,480 Speaker 1: They then pitch it to myself and ow executive editor Abby, 66 00:03:59,680 --> 00:04:03,320 Speaker 1: and you know, we kind of ruminate on the ideas, 67 00:04:03,400 --> 00:04:05,840 Speaker 1: think about, you know, given what we know, what we 68 00:04:05,920 --> 00:04:08,680 Speaker 1: think has legs, and then we start to assign them 69 00:04:08,720 --> 00:04:15,480 Speaker 1: out and months of research including interviews, reading studies, talking 70 00:04:15,520 --> 00:04:19,080 Speaker 1: to more founders and experts happen until we get our 71 00:04:19,160 --> 00:04:22,279 Speaker 1: final list, and then you know, the writing starts, the 72 00:04:22,440 --> 00:04:27,000 Speaker 1: editing starts, and then we release our list in early December. 73 00:04:27,040 --> 00:04:29,320 Speaker 1: After those months and months of work. 74 00:04:30,520 --> 00:04:33,120 Speaker 2: Absolutely nothing goes into this is basically what you're trying 75 00:04:33,120 --> 00:04:33,560 Speaker 2: to tell us. 76 00:04:34,120 --> 00:04:36,919 Speaker 1: They just you know, we put out our fingertips and 77 00:04:36,960 --> 00:04:37,680 Speaker 1: they shoot out. 78 00:04:39,240 --> 00:04:42,120 Speaker 2: They shoot out. Well, today, we're here to focus specifically 79 00:04:42,520 --> 00:04:46,040 Speaker 2: on both the health and fitness trends that you guys found. 80 00:04:46,120 --> 00:04:49,479 Speaker 2: Let's kick things off with the fitness side of things. 81 00:04:49,520 --> 00:04:52,440 Speaker 2: One of the trends you found here, fitness Powerhouse, is 82 00:04:52,480 --> 00:04:56,159 Speaker 2: becoming one stop wellness sharps. Talk to me a little 83 00:04:56,160 --> 00:04:57,400 Speaker 2: bit about what you guys mean by that. 84 00:04:58,600 --> 00:05:02,080 Speaker 1: Yeah, I love this trend because I think that what 85 00:05:02,120 --> 00:05:04,920 Speaker 1: we've seen over the past couple of years is that 86 00:05:05,000 --> 00:05:09,400 Speaker 1: really the fitness vertical has been accelerated about a decade 87 00:05:09,400 --> 00:05:12,359 Speaker 1: into the future. So fitness was one of those areas 88 00:05:12,440 --> 00:05:16,160 Speaker 1: that when everyone was forced out of gyms and you know, 89 00:05:16,360 --> 00:05:20,880 Speaker 1: staying safer at home, really everyone in this vertical had 90 00:05:20,920 --> 00:05:24,920 Speaker 1: to innovate in such an impressive way. And so what 91 00:05:24,960 --> 00:05:29,520 Speaker 1: we're seeing now is that consumers are incredibly aware of 92 00:05:29,560 --> 00:05:32,320 Speaker 1: their well being, and they are even more aware of 93 00:05:32,360 --> 00:05:34,920 Speaker 1: the fact that their wellbeing means much more than just 94 00:05:34,960 --> 00:05:38,840 Speaker 1: their physical health. So people are looking for fitness solutions, 95 00:05:39,440 --> 00:05:44,480 Speaker 1: nutrition guidance, mental health support, etcetera, etcetera, etcetera. And so 96 00:05:45,040 --> 00:05:50,400 Speaker 1: very savvy fitness founders and CEOs of big fitness brands 97 00:05:50,480 --> 00:05:55,400 Speaker 1: have seen this need and they are really pushing into 98 00:05:55,440 --> 00:06:00,840 Speaker 1: the space of, as you said, becoming one stop wellness locations, 99 00:06:00,920 --> 00:06:02,240 Speaker 1: third spaces, I guess. 100 00:06:02,320 --> 00:06:03,320 Speaker 3: And so some. 101 00:06:03,400 --> 00:06:07,960 Speaker 1: Examples are we're seeing, you know, incredible partnerships between big 102 00:06:08,000 --> 00:06:12,840 Speaker 1: fitness brands with nutrition companies that are allowing people to 103 00:06:13,560 --> 00:06:17,960 Speaker 1: get their workout in and then also you know, establish 104 00:06:18,440 --> 00:06:22,440 Speaker 1: healthy nutrition in the same app or at the same 105 00:06:22,440 --> 00:06:26,840 Speaker 1: physical gym. An example that I think is so fascinating 106 00:06:27,080 --> 00:06:31,280 Speaker 1: is Crossbit has launched Crossbit Precision Care, which is a 107 00:06:31,320 --> 00:06:34,839 Speaker 1: new physicians network in which all the providers are actually 108 00:06:34,839 --> 00:06:38,640 Speaker 1: cross fitters themselves. So that means that the crossbit community 109 00:06:38,720 --> 00:06:42,400 Speaker 1: is able to go to a doctor who is, you know, 110 00:06:42,560 --> 00:06:47,280 Speaker 1: a registered MD, but then also really innately understands the 111 00:06:47,320 --> 00:06:50,680 Speaker 1: different pressures that cross fitters are putting on their physical body. 112 00:06:50,839 --> 00:06:54,799 Speaker 1: And so I think it's just really cool that fitness 113 00:06:54,839 --> 00:06:59,880 Speaker 1: brands are looking further than their kind of usual boundaries 114 00:07:00,040 --> 00:07:02,000 Speaker 1: and innovating into different spaces. 115 00:07:02,440 --> 00:07:04,719 Speaker 2: Yeah, that's really interesting. I mean, I remember when I 116 00:07:04,760 --> 00:07:08,560 Speaker 2: started going to see a sports medicine physician and a 117 00:07:08,600 --> 00:07:11,240 Speaker 2: physical therapist, both of whom were runners. It was an 118 00:07:11,360 --> 00:07:14,280 Speaker 2: entirely different experience for me as a runner, going to 119 00:07:14,320 --> 00:07:17,240 Speaker 2: someone who understood my body, who understood my passion for 120 00:07:17,400 --> 00:07:19,720 Speaker 2: like what I wanted to do. I found in my 121 00:07:19,840 --> 00:07:23,680 Speaker 2: experience that these approaches and seeing these types of physicians 122 00:07:23,960 --> 00:07:26,760 Speaker 2: were and have been complete game changers for me. 123 00:07:28,040 --> 00:07:31,720 Speaker 1: I completely agree. I think that for people who were training, 124 00:07:31,880 --> 00:07:34,720 Speaker 1: or for people who to your point, really want to 125 00:07:34,720 --> 00:07:36,920 Speaker 1: push their body in a different way, but of course 126 00:07:37,000 --> 00:07:40,400 Speaker 1: do it safely and health. You know, with health top 127 00:07:40,440 --> 00:07:44,560 Speaker 1: of mind, you really need someone who understands those goals 128 00:07:44,640 --> 00:07:49,320 Speaker 1: because I think, you know, traditional medicine can sometimes be 129 00:07:49,440 --> 00:07:53,880 Speaker 1: really narrow and one size fits all in its focus 130 00:07:53,960 --> 00:07:56,600 Speaker 1: as women. We know this innately because a lot of 131 00:07:56,800 --> 00:07:59,600 Speaker 1: traditional health care models are not set up for women, 132 00:07:59,640 --> 00:08:03,080 Speaker 1: and so I think any form of personalization of healthcare 133 00:08:03,720 --> 00:08:05,480 Speaker 1: is a great step forward. 134 00:08:05,920 --> 00:08:08,680 Speaker 2: And it's interesting too because it makes me think of 135 00:08:09,000 --> 00:08:12,000 Speaker 2: like this saying that like one person can't do the 136 00:08:12,120 --> 00:08:15,800 Speaker 2: role of four or five different people, Like you're going 137 00:08:15,880 --> 00:08:19,000 Speaker 2: to have a MD and a therapist, and maybe a 138 00:08:19,040 --> 00:08:22,000 Speaker 2: physical therapist and maybe an acupuncturist, and you have like 139 00:08:22,000 --> 00:08:25,440 Speaker 2: this whole wellness team. So it's interesting for me to 140 00:08:25,520 --> 00:08:29,000 Speaker 2: hear about the fact that these fitness facilities and brands 141 00:08:29,040 --> 00:08:31,680 Speaker 2: are now looking to like kind of bring people onto 142 00:08:31,720 --> 00:08:35,240 Speaker 2: their team, like create these other resources for individuals so 143 00:08:35,600 --> 00:08:39,520 Speaker 2: they can have, you know, all of those different amenities 144 00:08:39,559 --> 00:08:41,560 Speaker 2: so to speak, or all of those different outlets, but 145 00:08:41,600 --> 00:08:42,720 Speaker 2: get them under one umbrella. 146 00:08:43,640 --> 00:08:44,960 Speaker 3: Yeah, that's exactly it. 147 00:08:45,160 --> 00:08:48,439 Speaker 1: And you know, to that point, we're really seeing nearly 148 00:08:48,559 --> 00:08:53,679 Speaker 1: every single brand prioritizing, every single fitness brand prioritizing also 149 00:08:53,760 --> 00:08:56,760 Speaker 1: recovery and mindfulness because a lot of these brands also 150 00:08:56,880 --> 00:09:02,160 Speaker 1: understand that mental health is of course just as important 151 00:09:02,160 --> 00:09:06,880 Speaker 1: as physical health, and they're both so interchangeable and you know, entwined, 152 00:09:07,000 --> 00:09:12,400 Speaker 1: and so we're really seeing places like Apple Fitness Plus 153 00:09:12,480 --> 00:09:18,440 Speaker 1: adding guided meditations, and you know, really every single big 154 00:09:18,559 --> 00:09:22,720 Speaker 1: fitness brands. You know, people who use the apps or 155 00:09:22,720 --> 00:09:25,280 Speaker 1: go to gyms, I'm sure when they think about it, 156 00:09:25,320 --> 00:09:28,199 Speaker 1: will be aware of, oh, yeah, there have been more 157 00:09:28,360 --> 00:09:31,280 Speaker 1: kind of stretching sessions added to my app or added 158 00:09:31,320 --> 00:09:35,040 Speaker 1: to my gym line up. There are guided meditations, you know, 159 00:09:35,120 --> 00:09:37,600 Speaker 1: So I think that that's a great step forward as well. 160 00:09:38,120 --> 00:09:43,400 Speaker 2: Definitely definitely now pivoting a little bit talking about sustainable sneakers. 161 00:09:43,400 --> 00:09:45,320 Speaker 2: I know that this has been something that's been super 162 00:09:45,360 --> 00:09:47,960 Speaker 2: buzzy for a really long time. A statistic that you 163 00:09:48,000 --> 00:09:51,400 Speaker 2: guys cited in your rate up here that's seventy percent 164 00:09:51,520 --> 00:09:56,719 Speaker 2: of footwear manufacturer serted in a poll cite sustainability as 165 00:09:56,760 --> 00:10:00,200 Speaker 2: a top priority going in to twenty twenty two. Me 166 00:10:00,200 --> 00:10:02,920 Speaker 2: a little bit about what else you found about sustainability 167 00:10:02,960 --> 00:10:05,120 Speaker 2: when it comes to the footwear industry. 168 00:10:06,640 --> 00:10:10,000 Speaker 3: I love this trend. I will say that across all. 169 00:10:09,840 --> 00:10:13,199 Speaker 1: Of our different trends for twenty twenty two, across all verticals, 170 00:10:13,240 --> 00:10:16,040 Speaker 1: sustainability is top of mind as it should be. We're 171 00:10:16,040 --> 00:10:21,400 Speaker 1: obviously in the midst of an ultra destructive climate crisis, 172 00:10:21,559 --> 00:10:28,160 Speaker 1: and every single brand within the wellbeing sphere really knows 173 00:10:28,280 --> 00:10:30,880 Speaker 1: that it needs to prioritize sustainability not just for the 174 00:10:30,920 --> 00:10:33,800 Speaker 1: health of the planet, but also because it's good business 175 00:10:33,880 --> 00:10:39,319 Speaker 1: because to that point, you know, consumers really care. Consumers 176 00:10:39,320 --> 00:10:43,320 Speaker 1: are looking for more sustainable options, and so, as you said, 177 00:10:43,640 --> 00:10:48,240 Speaker 1: sustainable sneakers are not necessarily new, but we've really mostly 178 00:10:48,280 --> 00:10:53,200 Speaker 1: seen sustainability in footwear that is made for your everyday life, 179 00:10:53,280 --> 00:10:55,520 Speaker 1: to go for walks in maybe go to the shops, 180 00:10:55,600 --> 00:11:00,160 Speaker 1: you know, not necessarily performance sneakers. And so we're seeing 181 00:11:00,200 --> 00:11:04,400 Speaker 1: that brands like Nike announce it's Moved to Zero campaign, 182 00:11:04,480 --> 00:11:08,160 Speaker 1: which is a pledge to be carbon neutral and eliminate 183 00:11:08,559 --> 00:11:12,680 Speaker 1: all production waste by twenty twenty five. Adidas is switching 184 00:11:12,720 --> 00:11:17,520 Speaker 1: its production entirely to recycle polyester. By twenty twenty four, 185 00:11:18,120 --> 00:11:22,280 Speaker 1: Rebook will be increasing the ratio of plant based materials 186 00:11:22,360 --> 00:11:25,240 Speaker 1: in its regross shoe line. And so all of these 187 00:11:25,360 --> 00:11:30,160 Speaker 1: really big players very recently have made huge pledges to 188 00:11:30,200 --> 00:11:35,480 Speaker 1: transform their performance sneaker lines and some of the technology 189 00:11:35,880 --> 00:11:40,720 Speaker 1: here with you know, materials being made out of mushrooms. 190 00:11:41,720 --> 00:11:47,520 Speaker 1: Help is also a material that's being used within performance sneakers. 191 00:11:47,600 --> 00:11:49,720 Speaker 1: It's really cool and I think it's such a positive 192 00:11:49,760 --> 00:11:51,280 Speaker 1: shift in this industry. 193 00:11:51,880 --> 00:11:54,280 Speaker 2: Yeah, yeah, for sure. And like you said, I mean 194 00:11:54,880 --> 00:11:56,679 Speaker 2: to be able to find a lot of the same 195 00:11:57,280 --> 00:12:01,120 Speaker 2: performance benefits or you know, tech perk that we've come 196 00:12:01,120 --> 00:12:03,840 Speaker 2: to know and love in these sneakers, but being able 197 00:12:03,920 --> 00:12:07,920 Speaker 2: to reach for one that is made more sustainably and 198 00:12:07,960 --> 00:12:10,480 Speaker 2: with that in mind, it's such a really special moment 199 00:12:11,000 --> 00:12:15,040 Speaker 2: to see what's happening in the sneaker industry and where 200 00:12:15,040 --> 00:12:17,640 Speaker 2: we're going. And speaking of where we're going here, it's 201 00:12:17,679 --> 00:12:20,800 Speaker 2: no secret to anyone that over the last eighteen twenty 202 00:12:20,840 --> 00:12:23,760 Speaker 2: months so many of us have been leaning into at 203 00:12:23,800 --> 00:12:27,240 Speaker 2: home fitness in a way that maybe we hadn't before, 204 00:12:27,720 --> 00:12:31,320 Speaker 2: which makes it no surprise to us here, you and 205 00:12:31,440 --> 00:12:33,600 Speaker 2: me that one of the last trends we'll talk about 206 00:12:33,600 --> 00:12:35,480 Speaker 2: on the fitness side of things is that the future 207 00:12:35,520 --> 00:12:39,640 Speaker 2: of fitness tech is bringing personal trainers to screens near you. 208 00:12:39,800 --> 00:12:43,000 Speaker 2: And it's not just personal trainers in your home now, 209 00:12:43,120 --> 00:12:47,120 Speaker 2: they're using AI programming in more and more equipment, so 210 00:12:47,160 --> 00:12:49,400 Speaker 2: that maybe the trainer that's in your home can actually 211 00:12:49,480 --> 00:12:51,439 Speaker 2: give you feedback about what it is that you're doing. 212 00:12:52,240 --> 00:12:56,760 Speaker 1: Yeah, this is wild technology. I feel like anything AI really, 213 00:12:57,040 --> 00:12:59,600 Speaker 1: you know, blows my mind. I'm like, wow, we're going 214 00:12:59,679 --> 00:13:03,080 Speaker 1: to be out in the metaverse soon and it's really cool. 215 00:13:03,160 --> 00:13:05,880 Speaker 1: But we're kind of calling this a third wave of 216 00:13:05,920 --> 00:13:09,200 Speaker 1: digital fitness. You know, there was the first wave where 217 00:13:09,240 --> 00:13:13,840 Speaker 1: the big players like Peloton and other kind of at 218 00:13:13,880 --> 00:13:17,120 Speaker 1: home streaming services launch. The second wave was really the 219 00:13:17,240 --> 00:13:20,720 Speaker 1: race to have the coolest at home hardware and tech, 220 00:13:20,760 --> 00:13:22,840 Speaker 1: and now we're seeing this third wave where lots of 221 00:13:22,920 --> 00:13:27,040 Speaker 1: people are missing that coaching element of being IRL in 222 00:13:27,160 --> 00:13:30,160 Speaker 1: classes all with trainers and really want a higher level 223 00:13:30,160 --> 00:13:34,280 Speaker 1: of personalization at home. So, as you said, AI technology 224 00:13:34,360 --> 00:13:38,520 Speaker 1: is being incorporated into hardware and tech, but also even 225 00:13:38,720 --> 00:13:41,800 Speaker 1: just into newly launch apps that people can access on 226 00:13:41,840 --> 00:13:44,679 Speaker 1: their phone and really all they need is internet. And 227 00:13:44,720 --> 00:13:48,959 Speaker 1: so how this technology works is that AI tech really 228 00:13:49,440 --> 00:13:54,400 Speaker 1: tracks movement and thus gives form. People are able to 229 00:13:54,440 --> 00:13:58,160 Speaker 1: get form cues based on actual in the moment movements. 230 00:13:58,240 --> 00:13:59,760 Speaker 3: So if someone, for example, is. 231 00:13:59,720 --> 00:14:04,040 Speaker 1: Doing squad and their knees aren't in alignment, or you know, 232 00:14:04,080 --> 00:14:08,320 Speaker 1: they're not pushing their hits and their tailbone far enough 233 00:14:08,360 --> 00:14:12,160 Speaker 1: backwards in real time, they will be coached and given 234 00:14:12,280 --> 00:14:15,640 Speaker 1: cues to say, you know, correct this, correct that. And 235 00:14:15,760 --> 00:14:19,000 Speaker 1: really this is not only personalization, which I think is 236 00:14:19,080 --> 00:14:23,120 Speaker 1: going to make the whole experience more enjoyable for people 237 00:14:23,160 --> 00:14:26,160 Speaker 1: who are using this tech, but also safer. You know, 238 00:14:26,440 --> 00:14:29,640 Speaker 1: it's not having a professional around to give you some 239 00:14:29,680 --> 00:14:32,640 Speaker 1: of these cues can be dangerous, and I think that 240 00:14:32,720 --> 00:14:37,400 Speaker 1: this is a great step towards kind of a more 241 00:14:38,120 --> 00:14:41,240 Speaker 1: rich and multifaceted training experience at home. 242 00:14:41,680 --> 00:14:43,680 Speaker 2: Yeah, and I know, like last year, I think it 243 00:14:43,880 --> 00:14:47,560 Speaker 2: was Tonal released to their forum feedback function which gives 244 00:14:47,600 --> 00:14:51,480 Speaker 2: you that real time information and feedback onto what you're doing. 245 00:14:51,560 --> 00:14:54,200 Speaker 2: But then also to come in twenty twenty two is 246 00:14:54,240 --> 00:14:56,720 Speaker 2: Pelotons new Like I think it's called the Guide right 247 00:14:56,880 --> 00:14:59,760 Speaker 2: that sits wherever it is in front of you and 248 00:14:59,760 --> 00:15:02,800 Speaker 2: give you that same kind of feedback, but alas without 249 00:15:03,160 --> 00:15:06,680 Speaker 2: necessarily a big machine like the Tonal there, which makes 250 00:15:06,680 --> 00:15:09,080 Speaker 2: it a little bit more accessible perhaps for the people 251 00:15:09,120 --> 00:15:11,320 Speaker 2: that don't have that kind of money to throw out 252 00:15:11,360 --> 00:15:14,480 Speaker 2: into the mix. Now, what's also interesting to me speaking 253 00:15:14,640 --> 00:15:18,200 Speaker 2: of maybe delivering fitness to people that are looking to 254 00:15:18,200 --> 00:15:20,960 Speaker 2: spend at a lower price point. A company like the 255 00:15:21,000 --> 00:15:23,680 Speaker 2: Future app that's offering one hundred and fifty dollars a 256 00:15:23,760 --> 00:15:27,160 Speaker 2: month personal training for the month. I mean, that's a 257 00:15:27,240 --> 00:15:30,040 Speaker 2: really great deal if you think about kind of regardless 258 00:15:30,080 --> 00:15:33,720 Speaker 2: of your geographic location, some personal training sessions, you know, 259 00:15:33,840 --> 00:15:36,920 Speaker 2: can range from maybe fifty dollars in a smaller town 260 00:15:37,000 --> 00:15:39,200 Speaker 2: to god, in the city, don't even get me started. 261 00:15:39,240 --> 00:15:41,480 Speaker 2: So one hundred and fifty dollars for an entire month 262 00:15:41,520 --> 00:15:44,440 Speaker 2: of personalized programming is really really impressive. 263 00:15:44,960 --> 00:15:45,960 Speaker 3: It's really impressive. 264 00:15:46,000 --> 00:15:49,160 Speaker 1: And it's so funny you bring up Feature because Alexia 265 00:15:49,240 --> 00:15:51,840 Speaker 1: brew Well and Gooods, one of Well and Good's co founders, 266 00:15:52,000 --> 00:15:55,880 Speaker 1: is a huge fan. She has been using Feature for 267 00:15:55,920 --> 00:15:59,600 Speaker 1: a couple of months now, and you know, is really 268 00:15:59,720 --> 00:16:01,920 Speaker 1: all about it, and so I'm gonna give it a go. 269 00:16:02,440 --> 00:16:03,640 Speaker 2: I literally just started. 270 00:16:03,760 --> 00:16:06,480 Speaker 1: Kate, you have a kaya and you're a fan, she says, 271 00:16:06,520 --> 00:16:09,120 Speaker 1: it's incredible. She feels like reinfigurated. 272 00:16:09,760 --> 00:16:11,000 Speaker 3: Yeah, you know what it is. 273 00:16:11,080 --> 00:16:13,320 Speaker 2: I think that it's what you were saying, you know, 274 00:16:13,480 --> 00:16:15,800 Speaker 2: just a few minutes ago. It's talking about how you 275 00:16:15,880 --> 00:16:19,480 Speaker 2: miss that maybe like that accountability buddy or just someone 276 00:16:19,560 --> 00:16:21,920 Speaker 2: to like talk to about, like what's going on in 277 00:16:21,960 --> 00:16:25,000 Speaker 2: your own like wellness journey, and so to have that 278 00:16:25,160 --> 00:16:28,960 Speaker 2: affordable personal trainer who like knows whether or not you're 279 00:16:29,000 --> 00:16:31,360 Speaker 2: doing the workout. It's not something you can fake just 280 00:16:31,400 --> 00:16:34,440 Speaker 2: by like posting a sweaty selfie on social media. Like no, 281 00:16:34,600 --> 00:16:37,600 Speaker 2: like the app knows if you open the app, if 282 00:16:37,600 --> 00:16:39,800 Speaker 2: you didn't open the app. It's linked to your Apple Watch. 283 00:16:39,880 --> 00:16:42,000 Speaker 2: So I'm only on I think this is like my 284 00:16:42,080 --> 00:16:46,080 Speaker 2: third week of training. But I really like this accountability 285 00:16:46,080 --> 00:16:48,040 Speaker 2: factor and like, I like someone telling me what I'm 286 00:16:48,040 --> 00:16:48,760 Speaker 2: supposed to be doing. 287 00:16:49,320 --> 00:16:49,760 Speaker 3: Totally. 288 00:16:50,080 --> 00:16:53,520 Speaker 1: I am a big at home fitness person. Well before 289 00:16:53,560 --> 00:16:57,560 Speaker 1: the pandemic, I really enjoyed at home fitness because I, 290 00:16:57,840 --> 00:17:00,960 Speaker 1: as an Australian, am a very dedicated Le's Mills fan, 291 00:17:01,480 --> 00:17:05,120 Speaker 1: and they find I really like, I've been doing less 292 00:17:05,160 --> 00:17:08,479 Speaker 1: mails body attack since I was literally fourteen or something, 293 00:17:08,560 --> 00:17:10,840 Speaker 1: you know, and so it was hard when I moved 294 00:17:10,880 --> 00:17:13,159 Speaker 1: to New York to find les Mills and so you know, 295 00:17:13,400 --> 00:17:15,880 Speaker 1: I discovered they had an app, and I was like, cool, 296 00:17:15,920 --> 00:17:17,879 Speaker 1: I can do it at home, but it gets boring, 297 00:17:18,119 --> 00:17:20,199 Speaker 1: you know, and having someone mix it up for you. 298 00:17:20,280 --> 00:17:23,439 Speaker 1: And again that accountability piece is so cool. Okay, I'm sel. 299 00:17:28,119 --> 00:17:30,639 Speaker 2: Taking a break from today's episode to talk to you 300 00:17:31,000 --> 00:17:35,520 Speaker 2: about my friends at AG one from Athletic Greens. Can 301 00:17:35,560 --> 00:17:39,600 Speaker 2: I tell you right now I am all about just 302 00:17:39,920 --> 00:17:45,400 Speaker 2: like really really dialing in on my good for me habits. 303 00:17:45,800 --> 00:17:49,280 Speaker 2: Don't get me wrong, it's always important, but right now, 304 00:17:49,520 --> 00:17:52,240 Speaker 2: as God knows what is going on in our world, 305 00:17:52,280 --> 00:17:55,760 Speaker 2: it's cool, it's flu season, it's everything going on, I 306 00:17:55,800 --> 00:17:58,679 Speaker 2: know that it is a priority for me to be 307 00:17:58,720 --> 00:18:02,399 Speaker 2: taking care of myself, and that is where my daily 308 00:18:02,600 --> 00:18:06,679 Speaker 2: ag one from Athletic Greens comes in handy. I've been 309 00:18:06,680 --> 00:18:09,880 Speaker 2: taking this stuff for god three four years now. It's 310 00:18:09,920 --> 00:18:13,320 Speaker 2: a daily Greens powder with the anti accident equivalent of 311 00:18:13,400 --> 00:18:19,720 Speaker 2: twelve servings of fruits and vegetables, plus prebiotics, probiotics, adaptagens, superfoods, 312 00:18:19,800 --> 00:18:24,760 Speaker 2: literally so much goodness in just one simple scoop. I 313 00:18:24,800 --> 00:18:27,280 Speaker 2: shake mine up every single day right before I head 314 00:18:27,280 --> 00:18:30,119 Speaker 2: into my office with an ice cube and some cold water, 315 00:18:30,320 --> 00:18:35,159 Speaker 2: an occasional lemon squeeze, and just like that, I am off. 316 00:18:35,280 --> 00:18:38,800 Speaker 2: I feel a major difference in not just the way 317 00:18:38,800 --> 00:18:41,520 Speaker 2: that my body feels, but my energy levels. I feel 318 00:18:41,560 --> 00:18:44,679 Speaker 2: like it helps my skin off. I just at this 319 00:18:44,760 --> 00:18:47,119 Speaker 2: point I really can't imagine my day to day without 320 00:18:47,160 --> 00:18:50,680 Speaker 2: AG one from Athletic Greens. Now, of course, this is 321 00:18:50,720 --> 00:18:52,920 Speaker 2: a great time of year to pick up some new 322 00:18:53,000 --> 00:18:56,120 Speaker 2: healthy habits. If you are not in AG one from 323 00:18:56,160 --> 00:19:00,399 Speaker 2: Athletic Greens gang just yet, you can get a three 324 00:19:00,600 --> 00:19:04,320 Speaker 2: year supply of Vitamin D and five free travel packs 325 00:19:04,560 --> 00:19:07,879 Speaker 2: with your first purchase, So head on over to Athleticgreens 326 00:19:08,000 --> 00:19:12,679 Speaker 2: dot com slash hurdle. Agama is Athleticgreens dot com slash 327 00:19:12,760 --> 00:19:16,280 Speaker 2: hurdle to get a year's supply of Vitamin D plus 328 00:19:16,440 --> 00:19:25,359 Speaker 2: five free travel packs with your purchase today. Okay, we're 329 00:19:25,359 --> 00:19:28,320 Speaker 2: gonna pivot a little bit here and talk about some 330 00:19:28,440 --> 00:19:32,320 Speaker 2: of the health trends that you guys found here. I'm 331 00:19:32,359 --> 00:19:37,080 Speaker 2: super interested in the idea of hybrid healthcare models, so 332 00:19:37,359 --> 00:19:41,040 Speaker 2: first off, talk to us about what a hybrid healthcare 333 00:19:41,160 --> 00:19:42,360 Speaker 2: model really is. 334 00:19:43,160 --> 00:19:44,320 Speaker 3: Yeah, absolutely so. 335 00:19:44,760 --> 00:19:49,400 Speaker 1: To me, this is such an important, important trend because 336 00:19:50,680 --> 00:19:53,879 Speaker 1: the US healthcare system. 337 00:19:53,640 --> 00:19:55,800 Speaker 3: In in kind of my mind, and. 338 00:19:55,920 --> 00:19:58,600 Speaker 1: We've done a lot of reporting on this at Wellenwood 339 00:19:58,880 --> 00:20:02,080 Speaker 1: is is somewhat bro You know, you have to be 340 00:20:02,720 --> 00:20:07,119 Speaker 1: employed really to get health insurance. It is still ultra 341 00:20:07,280 --> 00:20:12,760 Speaker 1: expensive and coming from you know, Australia where universal health 342 00:20:12,760 --> 00:20:16,719 Speaker 1: care is free. It is very much people who are 343 00:20:16,760 --> 00:20:19,720 Speaker 1: from other parts of the world under have this expectation 344 00:20:19,880 --> 00:20:21,960 Speaker 1: right that a baseline of care is free, and then 345 00:20:22,240 --> 00:20:25,680 Speaker 1: if you require additional things on top, then you start 346 00:20:25,720 --> 00:20:28,359 Speaker 1: to talk about payment. And so what we're seeing with 347 00:20:28,400 --> 00:20:30,960 Speaker 1: a lot of these healthcare startups in this space, you know, 348 00:20:31,040 --> 00:20:34,520 Speaker 1: One Medical being a really popular well known example, is 349 00:20:34,600 --> 00:20:38,240 Speaker 1: that it is value based pair, so you only pay 350 00:20:38,520 --> 00:20:43,800 Speaker 1: for treatment above and beyond kind of your baseline health. 351 00:20:43,920 --> 00:20:46,840 Speaker 1: So anyone who is a one Medical subscriber knows that 352 00:20:47,560 --> 00:20:52,119 Speaker 1: you pay a pretty small annual fee and then you 353 00:20:52,200 --> 00:20:55,640 Speaker 1: are able kind of within with that, you know, with 354 00:20:55,680 --> 00:20:59,560 Speaker 1: that payment, to get access to either in person or 355 00:21:00,080 --> 00:21:04,560 Speaker 1: virtual care and have kind of your and your wellness visit, 356 00:21:05,080 --> 00:21:10,800 Speaker 1: have any kind of baseline core medical encounters covered, and 357 00:21:10,840 --> 00:21:13,240 Speaker 1: then if there are additional needs on top of that, 358 00:21:13,320 --> 00:21:16,600 Speaker 1: you can access them. And so really this is kind 359 00:21:16,600 --> 00:21:20,600 Speaker 1: of human centered healthcare. And there are other startups in 360 00:21:20,600 --> 00:21:24,040 Speaker 1: this space that are really focused on reaching communities that 361 00:21:24,080 --> 00:21:28,480 Speaker 1: have been traditionally underserved by the healthcare system, so the 362 00:21:28,600 --> 00:21:33,960 Speaker 1: elderly communities of color, women, and so this is probably 363 00:21:34,000 --> 00:21:37,040 Speaker 1: one of the most important trends on the list, because ultimately, 364 00:21:37,840 --> 00:21:41,200 Speaker 1: it is great to have access to amazing fitness tech. 365 00:21:41,240 --> 00:21:43,720 Speaker 1: It is great to have access to cool food trends. 366 00:21:44,040 --> 00:21:47,560 Speaker 1: But if we can't have as many people as possible 367 00:21:47,600 --> 00:21:51,240 Speaker 1: getting access to great, affordable healthcare, none of the other 368 00:21:51,280 --> 00:21:52,240 Speaker 1: stuff really matters. 369 00:21:52,560 --> 00:21:55,760 Speaker 2: Yeah, yeah, it's interesting, right. I think it was. I 370 00:21:55,760 --> 00:22:00,680 Speaker 2: think the deadline for enrollment, and obviously I'm a contractor. 371 00:22:00,680 --> 00:22:02,639 Speaker 2: I think the deadline was like maybe yesterday or the 372 00:22:02,720 --> 00:22:05,639 Speaker 2: day before, and I had googled, like, what is the 373 00:22:05,760 --> 00:22:09,200 Speaker 2: current penalty to not have health insurance in the US? 374 00:22:09,240 --> 00:22:11,280 Speaker 2: I think right now it's something like seven or eight 375 00:22:11,400 --> 00:22:14,800 Speaker 2: hundred dollars total, which I hate. I can't believe I'm 376 00:22:14,800 --> 00:22:17,960 Speaker 2: even saying the sentence. I in twenty twenty two, as 377 00:22:18,000 --> 00:22:20,520 Speaker 2: a woman in my soon to be mid thirties, that 378 00:22:20,640 --> 00:22:23,640 Speaker 2: is of childbearing age, although quite single and not having 379 00:22:23,680 --> 00:22:27,280 Speaker 2: a baby anytime soon, perfectly healthy, I will be paying 380 00:22:27,359 --> 00:22:32,000 Speaker 2: seven hundred dollars a month for healthcare out of pocket. 381 00:22:32,160 --> 00:22:34,960 Speaker 2: And that really doesn't get me a lot either, So please, 382 00:22:35,000 --> 00:22:36,760 Speaker 2: Like I was sitting here being like for the first 383 00:22:36,800 --> 00:22:40,280 Speaker 2: time in my life, asking do I want to not 384 00:22:40,480 --> 00:22:43,440 Speaker 2: have health insurance for twenty twenty two. It's frightening, right, 385 00:22:43,480 --> 00:22:46,200 Speaker 2: It is so unfortunate that we are in this space 386 00:22:46,560 --> 00:22:48,760 Speaker 2: where I am sitting here debating whether or not like 387 00:22:48,800 --> 00:22:52,160 Speaker 2: how I should handle my health because yeah, it seems 388 00:22:52,280 --> 00:22:55,600 Speaker 2: very attractive to pay like seven hundred dollars for like 389 00:22:55,720 --> 00:22:58,600 Speaker 2: the penalty and then like whatever the one medical membership 390 00:22:58,640 --> 00:23:00,679 Speaker 2: fee is like that sounds great to me, but my 391 00:23:00,720 --> 00:23:02,720 Speaker 2: anxiety won't let me do it. It wouldn't happen. 392 00:23:02,760 --> 00:23:05,680 Speaker 1: I know. It's so And you know, you're an incredibly 393 00:23:05,720 --> 00:23:11,159 Speaker 1: successful person who is doing, you know, really well in 394 00:23:11,200 --> 00:23:15,280 Speaker 1: their career but has just chosen not to go, you know. 395 00:23:15,320 --> 00:23:18,280 Speaker 3: The path of being full time employed. 396 00:23:18,560 --> 00:23:21,840 Speaker 1: And so the fact that you have to even question 397 00:23:21,960 --> 00:23:26,600 Speaker 1: whether you have healthcare slash pay that huge amount is 398 00:23:26,760 --> 00:23:29,959 Speaker 1: really wild. You know, that could be up towards fifteen 399 00:23:30,000 --> 00:23:33,560 Speaker 1: thousand dollars a year, and that is incredibly inaccessible, and 400 00:23:33,720 --> 00:23:37,480 Speaker 1: just you know, it blows again not to be I'm 401 00:23:37,480 --> 00:23:39,679 Speaker 1: an Australian, but to be a little bit like that, 402 00:23:39,960 --> 00:23:45,160 Speaker 1: it really blows my mind. And so I think that, yeah, 403 00:23:45,400 --> 00:23:46,840 Speaker 1: this is a really important shift. 404 00:23:47,880 --> 00:23:51,320 Speaker 2: It's insane. It's insanity. I think the number one reason, 405 00:23:51,440 --> 00:23:54,879 Speaker 2: aside from like companionship and sexual intimacy. For me to 406 00:23:54,920 --> 00:23:56,960 Speaker 2: find a life partner is probably so that we can 407 00:23:57,000 --> 00:24:02,440 Speaker 2: just get on the same health insurance totally. Yeah, oh man, 408 00:24:02,480 --> 00:24:04,800 Speaker 2: oh man. Okay, so we're talking here. We talked here 409 00:24:04,880 --> 00:24:08,800 Speaker 2: about the important of hybrid healthcare models. Let's also talk 410 00:24:08,840 --> 00:24:10,760 Speaker 2: a little bit that kind of goes hand in hand 411 00:24:10,800 --> 00:24:14,960 Speaker 2: with this about the pandemic era telehoof boom. You guys 412 00:24:15,040 --> 00:24:17,560 Speaker 2: highlighted this as a trend when it comes to access 413 00:24:17,600 --> 00:24:20,800 Speaker 2: for the abortion pill. I feel like the last few days. Obviously, 414 00:24:20,880 --> 00:24:22,560 Speaker 2: I know that, you know, there's a lot of legislation 415 00:24:22,640 --> 00:24:26,400 Speaker 2: happening right now, but I feel like every other sentence, 416 00:24:26,440 --> 00:24:29,080 Speaker 2: if I'm not hearing about COVID, I am hearing about 417 00:24:29,080 --> 00:24:31,879 Speaker 2: the abortion pill. I listened to a really informative and 418 00:24:31,960 --> 00:24:34,240 Speaker 2: I would say, like helpful episode of The Daily I 419 00:24:34,280 --> 00:24:36,639 Speaker 2: think that came out maybe two days ago about the 420 00:24:36,680 --> 00:24:38,800 Speaker 2: abortion pill, and I didn't even know anything about it. 421 00:24:38,840 --> 00:24:41,600 Speaker 2: So it's really interesting to see what's happening here. It 422 00:24:41,680 --> 00:24:42,719 Speaker 2: is really interesting. 423 00:24:42,840 --> 00:24:47,240 Speaker 1: And you know, there is that saying that often innovation 424 00:24:47,480 --> 00:24:50,359 Speaker 1: is born of really tricky times, and I think this 425 00:24:50,520 --> 00:24:54,600 Speaker 1: is a good example of that. We're seeing many different 426 00:24:54,640 --> 00:24:59,640 Speaker 1: states trying to clamp down on abortion access and abortion 427 00:24:59,760 --> 00:25:03,240 Speaker 1: right in the US have really never seems more under 428 00:25:03,280 --> 00:25:06,359 Speaker 1: threat than this year. But a really encouraging trend is 429 00:25:06,400 --> 00:25:10,359 Speaker 1: these healthcare startups that are making medication abortions more accessible, 430 00:25:10,440 --> 00:25:14,360 Speaker 1: and so medication abortions aren't you They have been around, 431 00:25:14,680 --> 00:25:18,399 Speaker 1: but have never been more needed than now. Because while 432 00:25:18,560 --> 00:25:23,439 Speaker 1: we have seen you know, the kind of destigmatization of 433 00:25:23,480 --> 00:25:27,680 Speaker 1: abortion kind of growing and growing and growing over decades 434 00:25:27,720 --> 00:25:32,680 Speaker 1: and decades of incredible work by organizations like Planned Parenthood, 435 00:25:33,760 --> 00:25:37,240 Speaker 1: we have also seen certain states wanting to clamp down. 436 00:25:37,359 --> 00:25:39,680 Speaker 3: And so current state legislation. 437 00:25:39,280 --> 00:25:43,480 Speaker 1: Allows telehealth abortion providers in thirty two states through a 438 00:25:43,520 --> 00:25:46,840 Speaker 1: concept called Advanced Provision, and then people in all fifty 439 00:25:46,880 --> 00:25:51,000 Speaker 1: states are able to access abortion peals by mail before 440 00:25:51,040 --> 00:25:54,120 Speaker 1: they actually need it, And so that's incredible And actually 441 00:25:54,320 --> 00:25:57,399 Speaker 1: just yesterday may have been the day before what is time, 442 00:25:58,240 --> 00:26:03,520 Speaker 1: it was by the signed something that meant that medication 443 00:26:03,680 --> 00:26:08,560 Speaker 1: abortions are now available via telehealth. 444 00:26:07,960 --> 00:26:11,200 Speaker 3: And via mail, I believe, in all states. 445 00:26:11,359 --> 00:26:16,400 Speaker 1: And so that is just so incredible because it means 446 00:26:16,520 --> 00:26:20,359 Speaker 1: that women in states where their rights are under threat 447 00:26:20,760 --> 00:26:24,199 Speaker 1: can kind of rest somewhat easy in the idea that 448 00:26:24,240 --> 00:26:28,679 Speaker 1: they can get this, you know, via telehealth, via a 449 00:26:28,720 --> 00:26:31,399 Speaker 1: consultation with someone on the phone or on zoom that 450 00:26:31,440 --> 00:26:35,760 Speaker 1: they can get this medication that they may so desperately need. 451 00:26:35,840 --> 00:26:38,399 Speaker 1: And so we have incredible providers in this space, like 452 00:26:38,440 --> 00:26:43,880 Speaker 1: Hey Jane, which is a telehealth startup that's operating in 453 00:26:43,920 --> 00:26:47,359 Speaker 1: New York, California, and DC and they've just raised a 454 00:26:47,400 --> 00:26:51,560 Speaker 1: ton of money to expand into nineteen states and we're seeing, 455 00:26:51,640 --> 00:26:54,200 Speaker 1: you know, they're just one example of lots of kind 456 00:26:54,280 --> 00:26:56,600 Speaker 1: of good action going on in this space. 457 00:26:57,000 --> 00:27:00,960 Speaker 2: Another trend that you guys highlighted, which I certainly I 458 00:27:01,000 --> 00:27:02,920 Speaker 2: feel like last over the last couple of years, we've 459 00:27:02,960 --> 00:27:06,600 Speaker 2: seen a lot about psychedelics. Psychedelics are poised to change 460 00:27:06,720 --> 00:27:09,600 Speaker 2: the course of mental health treatment. I went a few 461 00:27:09,600 --> 00:27:14,280 Speaker 2: weeks back to a preview for a higher Dose and 462 00:27:14,359 --> 00:27:17,800 Speaker 2: like checked out their new infrared sauna blanket. And something 463 00:27:17,800 --> 00:27:20,800 Speaker 2: that they're doing is this new YouTube series that I 464 00:27:20,800 --> 00:27:26,720 Speaker 2: believe is called Biohack. Her her and one of the founders, Lauren, 465 00:27:27,080 --> 00:27:31,240 Speaker 2: was like going through what was a supervised psychedelic treatment 466 00:27:31,280 --> 00:27:33,440 Speaker 2: that I watched on YouTube, and I was like, this 467 00:27:33,480 --> 00:27:36,679 Speaker 2: is just insane that this is where we are today. 468 00:27:36,800 --> 00:27:40,080 Speaker 1: I know, I know it's so wild and look, there's 469 00:27:40,119 --> 00:27:44,440 Speaker 1: a long, long road ahead for kind of legalization in 470 00:27:44,560 --> 00:27:48,880 Speaker 1: the area of psychedelics. However, there is so much research 471 00:27:49,000 --> 00:27:52,439 Speaker 1: going on in this space, and I think that this 472 00:27:52,560 --> 00:27:57,000 Speaker 1: conversation is just becoming much more part of mainstream culture. 473 00:27:57,080 --> 00:27:59,879 Speaker 1: We're seeing, you know, nine Perfect Strangers got people to 474 00:28:00,760 --> 00:28:04,320 Speaker 1: There was some episodes in the bold type where you know, 475 00:28:04,480 --> 00:28:11,199 Speaker 1: assisted therapy with psychedelics was described, and we are going 476 00:28:11,280 --> 00:28:14,680 Speaker 1: to just see so much chat about this because they're 477 00:28:14,720 --> 00:28:19,240 Speaker 1: you know, traditional kind of medical treatments for mental health 478 00:28:19,280 --> 00:28:22,760 Speaker 1: conditions are great for a lot of people, so you know, 479 00:28:22,960 --> 00:28:27,159 Speaker 1: SSRIs are really effective, but for a portion of the 480 00:28:27,200 --> 00:28:29,879 Speaker 1: population they're not, and there aren't a lot of options 481 00:28:29,920 --> 00:28:33,760 Speaker 1: for people who find themselves not responding to ssriys and 482 00:28:33,840 --> 00:28:37,920 Speaker 1: really suffering from mental health conditions, and so microdosing of 483 00:28:38,560 --> 00:28:44,760 Speaker 1: drugs like psilocybin ketamine even MDMA again very much with 484 00:28:44,960 --> 00:28:49,240 Speaker 1: this assisted therapy model approving to be really effective in 485 00:28:49,320 --> 00:28:53,560 Speaker 1: clinical trials, and you know, it is very reputable institutions 486 00:28:53,920 --> 00:28:57,840 Speaker 1: that are carrying out these trials at scale. So so 487 00:28:58,160 --> 00:29:04,200 Speaker 1: much interesting in seeing developments to pay attention to here 488 00:29:04,280 --> 00:29:08,680 Speaker 1: because it is certainly an evolving space. And I think 489 00:29:08,680 --> 00:29:10,320 Speaker 1: that we're just going to be talking about it more 490 00:29:10,360 --> 00:29:10,720 Speaker 1: and more. 491 00:29:11,240 --> 00:29:14,600 Speaker 2: Yeah, ketamine, that's what she tried. It's interesting, right, because 492 00:29:14,640 --> 00:29:19,640 Speaker 2: it's like you're you're doing, you may be pursuing treatment 493 00:29:19,760 --> 00:29:22,520 Speaker 2: that involves these drugs because you're trying to work through 494 00:29:22,520 --> 00:29:24,960 Speaker 2: your mental health. But I think about like the idea 495 00:29:25,400 --> 00:29:27,360 Speaker 2: of going in to try something like this, and my 496 00:29:27,440 --> 00:29:31,960 Speaker 2: anxiety would just be like so astronomical that I don't 497 00:29:31,960 --> 00:29:34,080 Speaker 2: even know like how those two go together. 498 00:29:34,960 --> 00:29:38,360 Speaker 1: I know, it's really funny because I am someone who 499 00:29:38,480 --> 00:29:42,160 Speaker 1: suffers from generalized anxiety and like you know, does have 500 00:29:42,280 --> 00:29:45,760 Speaker 1: and I'm on an SSRI and have had, you know, 501 00:29:46,240 --> 00:29:47,520 Speaker 1: great experience with it. 502 00:29:47,600 --> 00:29:48,239 Speaker 3: So I'm with you. 503 00:29:48,320 --> 00:29:53,800 Speaker 1: I'm like really taking mdmay or Kenneman or psilocybin, but really, 504 00:29:53,960 --> 00:29:56,880 Speaker 1: you know, kind of the studies prove and I guessed 505 00:29:56,920 --> 00:29:59,479 Speaker 1: as more research comes out, people like you and I 506 00:29:59,560 --> 00:30:02,080 Speaker 1: will just become more and more comfortable with the idea 507 00:30:02,200 --> 00:30:06,239 Speaker 1: of like, okay, people at scale have tried this and 508 00:30:06,480 --> 00:30:10,680 Speaker 1: had great, you know, great results with it, and so 509 00:30:10,840 --> 00:30:13,760 Speaker 1: maybe in a couple of years will feel differently. But 510 00:30:13,960 --> 00:30:18,440 Speaker 1: right now, you know, I just get with throwbacks to 511 00:30:18,600 --> 00:30:21,600 Speaker 1: my early twenties and you know, I'm like, oh, I 512 00:30:21,640 --> 00:30:25,000 Speaker 1: don't know this. Yeah, maybe not for me right now, 513 00:30:25,040 --> 00:30:27,680 Speaker 1: but I love that this has been researched because I 514 00:30:27,680 --> 00:30:31,720 Speaker 1: think the more options for people with mental health conditions 515 00:30:31,720 --> 00:30:32,160 Speaker 1: the better. 516 00:30:32,480 --> 00:30:35,520 Speaker 2: The last thing I think that we'll talk about here today, 517 00:30:35,840 --> 00:30:39,080 Speaker 2: let's talk about the pelvic floor. The trend here pelvic 518 00:30:39,080 --> 00:30:42,719 Speaker 2: floor getting serious about caring for it. Why is it 519 00:30:42,760 --> 00:30:46,280 Speaker 2: important that we talk about pelvic floor and that we 520 00:30:46,360 --> 00:30:50,400 Speaker 2: care about what it does? Yeah? 521 00:30:50,440 --> 00:30:53,719 Speaker 1: So I think that there is a real, you know, 522 00:30:53,880 --> 00:30:58,600 Speaker 1: the kind of pervasive idea around the pelvic floor is 523 00:30:58,640 --> 00:31:02,520 Speaker 1: that it's only women, men who are recently postpartum or 524 00:31:02,640 --> 00:31:06,360 Speaker 1: older women that may suffer from pelvic floor issues. And 525 00:31:06,800 --> 00:31:10,240 Speaker 1: that's just not the case. Everyone has a pelvic floor, 526 00:31:10,400 --> 00:31:15,200 Speaker 1: even men, and you know, it is a muscle like 527 00:31:15,720 --> 00:31:18,040 Speaker 1: any other muscle in our body, and it needs to 528 00:31:18,160 --> 00:31:24,000 Speaker 1: be worked upon because it is incredibly important for many, many, 529 00:31:24,040 --> 00:31:27,920 Speaker 1: many different functions within the body. And so we're seeing 530 00:31:28,120 --> 00:31:32,280 Speaker 1: this kind of surge in interests around the pelvic floor 531 00:31:32,360 --> 00:31:35,600 Speaker 1: as people are more comfortable talking about pelvic floor issues. 532 00:31:35,280 --> 00:31:37,240 Speaker 3: They may be experiencing. 533 00:31:37,400 --> 00:31:40,719 Speaker 1: And then, as so often happens in the well being space, 534 00:31:40,760 --> 00:31:44,280 Speaker 1: as soon as people are comfortable talking about a problem 535 00:31:44,680 --> 00:31:48,240 Speaker 1: suddenly there is always innovation to kind of meet that problem. 536 00:31:48,280 --> 00:31:51,480 Speaker 1: And so we're seeing that not only is there arise 537 00:31:51,560 --> 00:31:55,280 Speaker 1: in education around the pelvic floor and podcasts and social 538 00:31:55,360 --> 00:32:00,080 Speaker 1: media accounts really dedicated to shifting this conversation, but there 539 00:32:00,080 --> 00:32:04,880 Speaker 1: are also launchers like Keegel Bell, Keegel Release PERV, the 540 00:32:05,360 --> 00:32:10,600 Speaker 1: forthcoming keg which are really poised to help people proactively 541 00:32:10,760 --> 00:32:14,520 Speaker 1: work their pelvic floor. Lots of personal trainers are also, 542 00:32:16,080 --> 00:32:21,560 Speaker 1: you know, becoming more dedicated to helping patients work this muscle, 543 00:32:21,840 --> 00:32:25,760 Speaker 1: and you know, it's kind of a fascinating space. I have, 544 00:32:26,200 --> 00:32:29,120 Speaker 1: you know, honestly, as a woman in my mid thirties, 545 00:32:30,000 --> 00:32:34,320 Speaker 1: I have in the last couple of years started thinking 546 00:32:34,360 --> 00:32:36,680 Speaker 1: more about my pelvic floor because I think you get 547 00:32:36,720 --> 00:32:40,000 Speaker 1: to a certain age and you're like, oh that's star 548 00:32:40,080 --> 00:32:42,640 Speaker 1: jump felt a little bit different, you know, when you start. 549 00:32:42,880 --> 00:32:45,640 Speaker 1: And I have lots of friends who are having children 550 00:32:45,760 --> 00:32:47,800 Speaker 1: and hearing lots of stories. 551 00:32:47,400 --> 00:32:49,640 Speaker 3: From them, and I think that having. 552 00:32:49,760 --> 00:32:53,600 Speaker 1: Tools to be able to you know, fix any pelvic 553 00:32:53,640 --> 00:32:57,960 Speaker 1: floor or support any pelvic floor issues is very helpful. 554 00:32:58,320 --> 00:33:00,560 Speaker 2: I just jotted down't note because I really that I 555 00:33:00,600 --> 00:33:04,840 Speaker 2: haven't actually done any like dedicated episodes to pelvic floor health. 556 00:33:04,880 --> 00:33:07,600 Speaker 2: And I feel as though I remember a few months back, 557 00:33:07,960 --> 00:33:10,560 Speaker 2: or maybe even a year ago now, I did a 558 00:33:10,600 --> 00:33:14,520 Speaker 2: piece of content for maybe Woman's Health about it and 559 00:33:14,640 --> 00:33:18,040 Speaker 2: did some research over social reach out excuse me, to 560 00:33:18,120 --> 00:33:21,520 Speaker 2: find out women that had dealt with pelvic floor issues 561 00:33:21,640 --> 00:33:23,960 Speaker 2: on their own time, whether it was post after having 562 00:33:24,040 --> 00:33:26,680 Speaker 2: children or not. And the amount of response that I 563 00:33:26,680 --> 00:33:28,479 Speaker 2: got and so many women just being like, thank you 564 00:33:28,520 --> 00:33:31,520 Speaker 2: for talking about this, Like I feel so alone and 565 00:33:31,560 --> 00:33:34,160 Speaker 2: like I'm such like an odd ball because I experience 566 00:33:34,520 --> 00:33:37,200 Speaker 2: issues with this, but that's really not the case at all. 567 00:33:37,320 --> 00:33:39,840 Speaker 2: So I agree with you. The more regularity that we 568 00:33:39,880 --> 00:33:42,720 Speaker 2: can talk about this issue, the more we can kind 569 00:33:42,720 --> 00:33:45,840 Speaker 2: of destigmatize this issue, and the more that we can 570 00:33:46,160 --> 00:33:49,400 Speaker 2: foster a better positive conversation about the importance of taking 571 00:33:49,440 --> 00:33:52,560 Speaker 2: care of your pelvic floor, The less you know, awkward 572 00:33:52,600 --> 00:33:54,720 Speaker 2: and better and more access we will. 573 00:33:54,560 --> 00:33:59,000 Speaker 1: Have totally, and you know, just on that note, the 574 00:33:59,080 --> 00:34:02,680 Speaker 1: reporter who who reported out this trend spoke to so 575 00:34:02,880 --> 00:34:07,280 Speaker 1: many experts for this, and it's really not you know, 576 00:34:07,320 --> 00:34:10,240 Speaker 1: I want all people, all women and fems in particular, 577 00:34:10,280 --> 00:34:15,400 Speaker 1: to know that so many people have some version of 578 00:34:15,400 --> 00:34:18,359 Speaker 1: a pelvic floor issue because we haven't spent a lot 579 00:34:18,400 --> 00:34:20,480 Speaker 1: of time and attention with it, and it is so 580 00:34:21,480 --> 00:34:25,640 Speaker 1: essential for kind of lots of bodily functions like controlling 581 00:34:25,800 --> 00:34:28,680 Speaker 1: bladder and the bows. Say that ten times over, and 582 00:34:28,800 --> 00:34:33,000 Speaker 1: also allowing for healthy sexual function, and lots of people 583 00:34:33,160 --> 00:34:37,480 Speaker 1: are experiencing issues, and so you know, people certainly aren't alone, 584 00:34:37,520 --> 00:34:40,720 Speaker 1: and hopefully over the next year, more and more people 585 00:34:40,920 --> 00:34:42,320 Speaker 1: understand that to be the case. 586 00:34:43,120 --> 00:34:46,279 Speaker 2: What are you excited about for twenty twenty two, Keith? 587 00:34:46,400 --> 00:34:47,400 Speaker 2: Give us the lowdown? 588 00:34:48,400 --> 00:34:51,239 Speaker 1: Yet it's so hard because obviously I've been living and 589 00:34:51,280 --> 00:34:55,200 Speaker 1: breathing these trends for the last couple of months, so 590 00:34:55,320 --> 00:34:58,560 Speaker 1: it's hard to pick a favorite. But I am really 591 00:34:58,600 --> 00:35:02,000 Speaker 1: excited about the develop in the healthcare space. I think 592 00:35:02,040 --> 00:35:06,040 Speaker 1: that the more that healthcare in this country becomes accessible 593 00:35:06,200 --> 00:35:12,280 Speaker 1: and also really personalized for various different communities, the better. 594 00:35:12,480 --> 00:35:15,800 Speaker 1: And I think something that we didn't necessarily talk about 595 00:35:15,840 --> 00:35:19,360 Speaker 1: at length because it wasn't as covered. It wasn't covered 596 00:35:19,360 --> 00:35:21,719 Speaker 1: as much in our trends this year, but it was 597 00:35:21,760 --> 00:35:23,799 Speaker 1: a big trend last year and one that I think 598 00:35:23,840 --> 00:35:26,600 Speaker 1: will continue over the next couple of decades is just 599 00:35:26,719 --> 00:35:30,560 Speaker 1: how much telemedicine is also supporting mental health, then we're 600 00:35:30,600 --> 00:35:34,080 Speaker 1: seeing that trend continuing, continuing to grow, and so I 601 00:35:34,120 --> 00:35:38,239 Speaker 1: think that's an incredibly important piece of this puzzle as well. 602 00:35:38,800 --> 00:35:42,920 Speaker 2: Yeah, I would love to see a telemedicine mental health 603 00:35:43,040 --> 00:35:47,680 Speaker 2: app that has similar pricing to future. I think that's 604 00:35:47,760 --> 00:35:50,000 Speaker 2: kind of like what's missing in the space right now. 605 00:35:50,320 --> 00:35:52,839 Speaker 2: We see a lot of these like texting apps if 606 00:35:52,840 --> 00:35:55,400 Speaker 2: you want to talk about like talk space for example, 607 00:35:55,800 --> 00:35:59,560 Speaker 2: But once you start seeking to consult with an actual 608 00:35:59,560 --> 00:36:02,279 Speaker 2: person one the prices that go hand in hand with 609 00:36:02,320 --> 00:36:04,640 Speaker 2: an app like talkspace do go up. So I think 610 00:36:04,680 --> 00:36:07,880 Speaker 2: that that's something that someone out there, I'm sure is 611 00:36:07,880 --> 00:36:10,680 Speaker 2: innovating on and I would love to see that come 612 00:36:10,719 --> 00:36:13,080 Speaker 2: down the pipe to make mental health care a little 613 00:36:13,120 --> 00:36:14,719 Speaker 2: bit more accessible for us here at home. 614 00:36:15,320 --> 00:36:15,520 Speaker 3: Yeah. 615 00:36:15,560 --> 00:36:18,759 Speaker 1: I couldn't agree more. It's such a good point and 616 00:36:18,840 --> 00:36:22,560 Speaker 1: hopefully we see that hit in the market in twenty two. 617 00:36:23,200 --> 00:36:26,560 Speaker 2: Any other words of wisdom to leave the hurdlers with 618 00:36:26,719 --> 00:36:29,480 Speaker 2: so they're closing out the year and looking forward to 619 00:36:29,520 --> 00:36:30,120 Speaker 2: what's to come. 620 00:36:30,600 --> 00:36:33,319 Speaker 1: The only thing that I'll say is I think that 621 00:36:33,680 --> 00:36:38,680 Speaker 1: in the wellbeing space, it's easy to feel overwhelmed sometimes 622 00:36:38,719 --> 00:36:41,320 Speaker 1: with all of the new nets and all of the innovation, 623 00:36:41,640 --> 00:36:44,719 Speaker 1: and so it is really top of mind for me 624 00:36:44,960 --> 00:36:47,360 Speaker 1: that I never want anyone to read lists like this 625 00:36:47,560 --> 00:36:50,600 Speaker 1: and feel pressured to like throw out their kind of 626 00:36:50,680 --> 00:36:55,560 Speaker 1: existing and you know, really helpful wellbeing routines and feel 627 00:36:55,600 --> 00:36:58,320 Speaker 1: like they need to replace it with all new things. 628 00:36:58,400 --> 00:37:00,279 Speaker 1: And so I would say that if if you have 629 00:37:00,320 --> 00:37:03,680 Speaker 1: a wellbeing routine that's working for you, stick with it. 630 00:37:03,680 --> 00:37:06,759 Speaker 1: It really is all about those fundamentals that make you 631 00:37:06,800 --> 00:37:08,799 Speaker 1: feel good. And then if there are areas that you 632 00:37:08,920 --> 00:37:12,080 Speaker 1: do want to kind of tune up, then it's great 633 00:37:12,160 --> 00:37:14,879 Speaker 1: there are resources out there for you. And then kind 634 00:37:14,880 --> 00:37:19,120 Speaker 1: of coupled with that, everyone should just try and close 635 00:37:19,239 --> 00:37:21,600 Speaker 1: their ears and their eyes to all the pressure that 636 00:37:21,640 --> 00:37:23,880 Speaker 1: they're going to get in January to try and become 637 00:37:24,000 --> 00:37:27,200 Speaker 1: different people, make their body look a different way. 638 00:37:27,440 --> 00:37:28,919 Speaker 3: It all, honestly is. 639 00:37:29,800 --> 00:37:32,759 Speaker 1: BS and I hope that people can ignore that as 640 00:37:32,840 --> 00:37:36,920 Speaker 1: much as possible and just have a great break in 641 00:37:37,040 --> 00:37:40,200 Speaker 1: the kind of twenty one to twenty two transition, A. 642 00:37:40,239 --> 00:37:44,040 Speaker 2: Nice little transition well, of course, for the entire wellness 643 00:37:44,080 --> 00:37:48,359 Speaker 2: trends lest you can head on over to wellangood dot com. Kate, 644 00:37:48,440 --> 00:37:50,600 Speaker 2: how do the hurdlers follow along with you. How do 645 00:37:50,640 --> 00:37:52,640 Speaker 2: they keep up with you? Or give me all of 646 00:37:52,680 --> 00:37:53,560 Speaker 2: your details? 647 00:37:54,000 --> 00:37:54,640 Speaker 3: Yes? So. 648 00:37:54,680 --> 00:37:58,279 Speaker 1: You can find me on Instagram at Caitlin Elise and 649 00:37:58,440 --> 00:38:02,359 Speaker 1: also listen to the Well and Good podcast which I 650 00:38:02,760 --> 00:38:04,440 Speaker 1: on which I'm one of the co hosts, and you 651 00:38:04,480 --> 00:38:07,360 Speaker 1: can find that on all the different places that you 652 00:38:07,440 --> 00:38:08,920 Speaker 1: find this excellent podcast. 653 00:38:09,320 --> 00:38:11,240 Speaker 2: Love it, love it. I'm over at Emily a Body 654 00:38:11,320 --> 00:38:15,239 Speaker 2: and at Hurdle Podcast Another hurdle Conquered. Catch you guys 655 00:38:15,239 --> 00:38:15,680 Speaker 2: next time.