1 00:00:06,040 --> 00:00:10,320 Speaker 1: Welcome to another episode of the Variety podcast Strictly Business, 2 00:00:10,320 --> 00:00:12,560 Speaker 1: where we talk to some of the brightest minds working 3 00:00:12,560 --> 00:00:16,040 Speaker 1: in the media business today. I'm Andrew Wallenstein, co editor 4 00:00:16,079 --> 00:00:19,840 Speaker 1: in chief of Variety. There's no shortage of digital content 5 00:00:19,920 --> 00:00:23,160 Speaker 1: companies these days trying to carve out audiences for themselves, 6 00:00:23,600 --> 00:00:26,640 Speaker 1: but few have innovated the sector's business models as much 7 00:00:26,680 --> 00:00:30,320 Speaker 1: as Kin Community and it's co founder and CEO, Michael Wayne, 8 00:00:30,440 --> 00:00:33,479 Speaker 1: my next guest. The talent he works with, for one thing, 9 00:00:33,560 --> 00:00:36,919 Speaker 1: isn't just the usual digital native stars, and the revenue 10 00:00:37,000 --> 00:00:43,160 Speaker 1: isn't just cuts of advertising and subscription dollars. Michael, thanks 11 00:00:43,159 --> 00:00:45,199 Speaker 1: for coming in. Let's let's walk through some of the 12 00:00:45,200 --> 00:00:48,520 Speaker 1: different things that you're doing. And but first just explain 13 00:00:48,880 --> 00:00:53,040 Speaker 1: what Kin is, the brand, the demographic you got it. 14 00:00:53,479 --> 00:00:56,600 Speaker 1: Thanks for having me, Andy, pleasure to be here. Kin 15 00:00:56,920 --> 00:01:01,400 Speaker 1: is a lifestyle entertainment company, simply put, So what does 16 00:01:01,440 --> 00:01:05,000 Speaker 1: that mean exactly? What we do A number of things. Uh, 17 00:01:05,280 --> 00:01:10,400 Speaker 1: we have a studio that produces content. We have, like 18 00:01:10,440 --> 00:01:16,720 Speaker 1: you mentioned, a network of digitally native influencers. We have 19 00:01:16,840 --> 00:01:25,000 Speaker 1: owned and operated channels. Uh. That exists across YouTube, Facebook, Instagram, Amazon, Prime, Twitter, 20 00:01:25,280 --> 00:01:29,200 Speaker 1: pretty much every social platform. The newest part of our business, 21 00:01:29,280 --> 00:01:31,800 Speaker 1: which we launched about a year ago, is working with 22 00:01:32,160 --> 00:01:37,640 Speaker 1: more traditional TV talent like a timor Um who who 23 00:01:37,640 --> 00:01:40,120 Speaker 1: do we know Tia from? Yeah. Timre Is is a 24 00:01:40,160 --> 00:01:42,160 Speaker 1: good example of the type of talent we're working with. 25 00:01:42,680 --> 00:01:44,960 Speaker 1: She had a show in the late nineties called Sister Sister. 26 00:01:45,160 --> 00:01:48,120 Speaker 1: It was a big show, was on ABC, she and 27 00:01:48,160 --> 00:01:51,440 Speaker 1: her twin sister, tamoraw uh. And then since then she 28 00:01:51,680 --> 00:01:55,840 Speaker 1: has had a really broad career in entertainment. She was 29 00:01:55,920 --> 00:01:58,720 Speaker 1: on a show on E with her sister. She had 30 00:01:58,840 --> 00:02:02,520 Speaker 1: multiple shows on the network. She's had a cookbook. She's 31 00:02:02,560 --> 00:02:05,040 Speaker 1: done a lot of different things, but but a lot 32 00:02:05,080 --> 00:02:08,440 Speaker 1: of which is in the women's lifestyle space. Uh. And 33 00:02:09,200 --> 00:02:11,399 Speaker 1: she was pitched to us a couple of years ago 34 00:02:11,480 --> 00:02:13,640 Speaker 1: by U t A. And at that point in our 35 00:02:13,680 --> 00:02:17,040 Speaker 1: company's history, we hadn't really worked with traditional TV talent. 36 00:02:17,080 --> 00:02:19,680 Speaker 1: We were focused early on on working with bloggers and 37 00:02:19,680 --> 00:02:23,480 Speaker 1: then YouTubers and instagrammers. But there was something interesting about 38 00:02:23,480 --> 00:02:25,639 Speaker 1: her one the fact that she was more or less 39 00:02:25,639 --> 00:02:27,760 Speaker 1: a household name. She had been in the public consciousness 40 00:02:27,800 --> 00:02:32,200 Speaker 1: for twenty years. She had twelve million social followers um 41 00:02:32,320 --> 00:02:35,160 Speaker 1: and she was very passionate about women's lifestyle. So we 42 00:02:35,240 --> 00:02:36,960 Speaker 1: kind of scratched her head and said, you know, maybe 43 00:02:36,960 --> 00:02:39,800 Speaker 1: we've gotten to the point in time where the distance 44 00:02:39,840 --> 00:02:44,040 Speaker 1: between a digitally native social influencer and a TV personality 45 00:02:44,040 --> 00:02:47,880 Speaker 1: who has large social following, but also connects directly with 46 00:02:47,960 --> 00:02:51,760 Speaker 1: an audience, UH, isn't very far apart. Maybe maybe these 47 00:02:51,840 --> 00:02:53,840 Speaker 1: kind of ships are starting to pass in the night. 48 00:02:53,880 --> 00:02:56,000 Speaker 1: So we said, what if we started a new own 49 00:02:56,040 --> 00:03:00,440 Speaker 1: and operated channel where she was the focus of it. 50 00:03:00,680 --> 00:03:04,000 Speaker 1: And we created a brand called Timris Quick Fix, and 51 00:03:04,080 --> 00:03:07,640 Speaker 1: we launched it simultaneously on YouTube and Facebook and Instagram 52 00:03:07,639 --> 00:03:10,760 Speaker 1: and Amazon Prime. And that was almost a year ago 53 00:03:10,800 --> 00:03:13,640 Speaker 1: and it's been extremely successful. So she's the model for 54 00:03:13,840 --> 00:03:16,079 Speaker 1: what you're she is. We we still have a studio 55 00:03:16,120 --> 00:03:20,200 Speaker 1: business that produces channels like Tmris Quick Fix, as well 56 00:03:20,240 --> 00:03:23,160 Speaker 1: as working with brands to do brand content. We still 57 00:03:23,160 --> 00:03:27,200 Speaker 1: have a great network of digitally native influencers, but we 58 00:03:27,280 --> 00:03:31,160 Speaker 1: are now building the Kin network, which we've called recently 59 00:03:31,200 --> 00:03:33,480 Speaker 1: a neighborhood, which we can talk about why we're calling 60 00:03:33,480 --> 00:03:36,760 Speaker 1: it a neighborhood, but um of really like minded talent. 61 00:03:36,880 --> 00:03:40,680 Speaker 1: So we have since launched now five channels in this model. 62 00:03:40,800 --> 00:03:44,120 Speaker 1: The tmri E quick fix model, and we plan on 63 00:03:44,200 --> 00:03:46,480 Speaker 1: launching We'll have seven by the end of the year 64 00:03:46,520 --> 00:03:48,880 Speaker 1: and hopefully next year. By the end of two thousand nineteen, 65 00:03:48,880 --> 00:03:53,960 Speaker 1: about twenty of these channels driven by traditional TV talent. 66 00:03:54,560 --> 00:03:57,760 Speaker 1: So what was wrong with the model that was more 67 00:03:57,840 --> 00:04:01,120 Speaker 1: based on the traditional influencer You've got eyes were pretty 68 00:04:01,160 --> 00:04:03,560 Speaker 1: active on that front for quite a while. We are 69 00:04:03,760 --> 00:04:07,520 Speaker 1: that that space has changed pretty dramatically since we got 70 00:04:07,560 --> 00:04:11,560 Speaker 1: involved in it. Um described that change. Yeah, I think 71 00:04:11,680 --> 00:04:15,120 Speaker 1: I think it goes back even before the YouTubers. So 72 00:04:15,160 --> 00:04:18,920 Speaker 1: when we started our company was in what year which 73 00:04:19,000 --> 00:04:23,400 Speaker 1: was two thousand seven, which is like the nineteenth century 74 00:04:23,400 --> 00:04:27,000 Speaker 1: for incial media. But we started the company in two 75 00:04:27,040 --> 00:04:29,479 Speaker 1: thousand and seven, and we always had the idea of 76 00:04:29,480 --> 00:04:34,000 Speaker 1: building brands I P video brands if you will. Back then, 77 00:04:34,920 --> 00:04:38,920 Speaker 1: uh talent. We we had this belief that we wanted 78 00:04:38,960 --> 00:04:41,320 Speaker 1: to work with digitally native talent. But in two thousand seven, 79 00:04:41,320 --> 00:04:44,480 Speaker 1: that meant bloggers. Because there's really really at the very 80 00:04:44,520 --> 00:04:49,200 Speaker 1: beginning of YouTube in general, so the whole social influencer 81 00:04:49,480 --> 00:04:53,839 Speaker 1: thing hadn't really started from a video standpoint, but bloggers, Uh, 82 00:04:53,920 --> 00:04:57,880 Speaker 1: we're kind of the social influencer of of that time. 83 00:04:58,240 --> 00:05:01,360 Speaker 1: So we were doing video series working with bloggers, and 84 00:05:01,720 --> 00:05:04,600 Speaker 1: we learned a lot back then. One that blogging is 85 00:05:04,680 --> 00:05:08,000 Speaker 1: very different than video. Two. At the time, there weren't 86 00:05:08,600 --> 00:05:10,800 Speaker 1: a lot of video platforms. In fact, that that time, 87 00:05:10,839 --> 00:05:13,600 Speaker 1: YouTube was just doing user generated content, so we didn't 88 00:05:13,600 --> 00:05:15,440 Speaker 1: even really think of it as a as as a 89 00:05:15,520 --> 00:05:20,200 Speaker 1: video platform like we do today. Um we created websites 90 00:05:21,080 --> 00:05:23,440 Speaker 1: so that people could come watch these video series in 91 00:05:23,480 --> 00:05:26,040 Speaker 1: two thousand eight, and that's really hard to get people 92 00:05:26,040 --> 00:05:27,920 Speaker 1: to a website to watch video, let alone just get 93 00:05:27,960 --> 00:05:31,560 Speaker 1: them to a website. Period. Brands weren't quite ready to 94 00:05:31,600 --> 00:05:34,680 Speaker 1: do all that. But but what we did learn back 95 00:05:34,720 --> 00:05:39,880 Speaker 1: then was that when you have open platforms that you 96 00:05:39,960 --> 00:05:44,760 Speaker 1: can very quickly commoditize talent. So we were working with 97 00:05:44,800 --> 00:05:47,520 Speaker 1: the best bloggers at the time, the best mom bloggers, 98 00:05:47,560 --> 00:05:49,960 Speaker 1: the best food bloggers, but we were What we were 99 00:05:50,000 --> 00:05:54,599 Speaker 1: seeing is that large blog networks were forming and pretty 100 00:05:54,640 --> 00:05:56,880 Speaker 1: much anyone who throw up a blog was part of 101 00:05:56,880 --> 00:05:59,920 Speaker 1: a blog network. And that created a lot of problems 102 00:06:00,160 --> 00:06:03,359 Speaker 1: because all of a sudden, the ad dollars had to 103 00:06:03,360 --> 00:06:06,560 Speaker 1: be spread around not hundreds of bloggers, but thousands, tens 104 00:06:06,560 --> 00:06:09,320 Speaker 1: of that millions of bloggers. It was hard to navigate 105 00:06:09,320 --> 00:06:11,200 Speaker 1: what are the good bloggers, what are the bad bloggers. 106 00:06:11,440 --> 00:06:14,440 Speaker 1: It just got very crowded very quickly, and very commoditized, 107 00:06:14,480 --> 00:06:16,640 Speaker 1: and we were like, oh, we don't we don't want 108 00:06:16,680 --> 00:06:19,480 Speaker 1: to do that. That's not interesting for us. So when 109 00:06:19,880 --> 00:06:24,480 Speaker 1: YouTube started really getting behind their their stars, their creators, 110 00:06:25,160 --> 00:06:28,919 Speaker 1: we kind of realized and actually make our studio and 111 00:06:28,920 --> 00:06:32,040 Speaker 1: folks like that started aggregating tens of thousands of channels 112 00:06:32,600 --> 00:06:35,320 Speaker 1: we got. We we had some pause there because we 113 00:06:35,360 --> 00:06:37,280 Speaker 1: had seen what it looked like in the blog space, 114 00:06:37,600 --> 00:06:39,600 Speaker 1: and so we said, hey, if we're going to curate 115 00:06:39,640 --> 00:06:42,200 Speaker 1: a network, let's make sure it's the biggest and the 116 00:06:42,240 --> 00:06:46,360 Speaker 1: best uh channels in our categories, which were food and 117 00:06:46,480 --> 00:06:48,520 Speaker 1: home and d I y and style and beauty and 118 00:06:48,520 --> 00:06:51,000 Speaker 1: things like that. So we only focused on about a 119 00:06:51,080 --> 00:06:56,800 Speaker 1: hundred YouTubers at the time, and for a few years 120 00:06:56,920 --> 00:07:00,240 Speaker 1: we were the place where brands would come to work 121 00:07:00,279 --> 00:07:03,440 Speaker 1: with those influencers. But as you know, in fact I 122 00:07:03,480 --> 00:07:05,479 Speaker 1: wrote an op ed pe or an opinion piece for 123 00:07:05,560 --> 00:07:09,159 Speaker 1: Variety many years ago about the problems with with the space. 124 00:07:09,480 --> 00:07:13,680 Speaker 1: It got also very crowded very quickly. Lots of um 125 00:07:13,840 --> 00:07:19,560 Speaker 1: other you know, the market was flooded with YouTubers, agents, managers, MCNs, 126 00:07:19,600 --> 00:07:22,360 Speaker 1: social influencer networks that could go on and on. All 127 00:07:23,080 --> 00:07:26,120 Speaker 1: started to figure out that there was a growing business 128 00:07:26,160 --> 00:07:27,560 Speaker 1: here and they wanted to get in the middle of it. 129 00:07:27,640 --> 00:07:30,360 Speaker 1: So we we realized probably a few years ago that 130 00:07:30,400 --> 00:07:33,560 Speaker 1: this was going to get pretty crowded pretty quickly, and 131 00:07:33,840 --> 00:07:37,080 Speaker 1: realized that UM also at the end of the day, 132 00:07:37,120 --> 00:07:40,720 Speaker 1: we didn't We don't own our influencers channels. They own it, 133 00:07:41,160 --> 00:07:45,240 Speaker 1: So we are in a sense, Uh, it's almost like 134 00:07:45,280 --> 00:07:48,200 Speaker 1: a manager or an agent to them. And that's really 135 00:07:48,240 --> 00:07:50,120 Speaker 1: never why we got in the business in the first place. 136 00:07:50,160 --> 00:07:53,200 Speaker 1: We wanted to be a content business that owns I 137 00:07:53,320 --> 00:07:57,200 Speaker 1: P and that builds video brands, and so it's still 138 00:07:57,240 --> 00:08:01,360 Speaker 1: a part of our business, but uh, it's not uh 139 00:08:01,480 --> 00:08:04,720 Speaker 1: the growing and most valuable part of our business. I 140 00:08:04,720 --> 00:08:07,480 Speaker 1: would say it is. It is, Uh, it is one 141 00:08:07,520 --> 00:08:09,960 Speaker 1: of many parts of our business. So you're working with 142 00:08:10,000 --> 00:08:12,880 Speaker 1: a higher level of talent. What kind of deals can 143 00:08:12,960 --> 00:08:15,520 Speaker 1: you offer them, because I would assume they've got options. 144 00:08:15,600 --> 00:08:18,160 Speaker 1: It's a it's a great question. So I think the 145 00:08:18,240 --> 00:08:22,360 Speaker 1: interesting part of our model right now is that while 146 00:08:22,760 --> 00:08:29,840 Speaker 1: digital influencers were building their brands, UM everyone started building 147 00:08:30,000 --> 00:08:34,520 Speaker 1: their social as well. That you me variety uh a 148 00:08:34,760 --> 00:08:37,520 Speaker 1: TV talent, And over the last five years, you've seen 149 00:08:37,559 --> 00:08:41,439 Speaker 1: a lot of TV talent build social followings as big 150 00:08:41,480 --> 00:08:45,760 Speaker 1: as a YouTuber and Instagram who started as digital native, right. 151 00:08:46,120 --> 00:08:49,439 Speaker 1: But there's a little bit different to someone who's built 152 00:08:49,480 --> 00:08:51,640 Speaker 1: the last twenty years or ten years of their career 153 00:08:51,920 --> 00:08:57,240 Speaker 1: being a TV star. One. They probably aren't likely to 154 00:08:57,320 --> 00:09:00,160 Speaker 1: want to pick up their iPhone and start shooting videos 155 00:09:00,240 --> 00:09:04,360 Speaker 1: every week and putting it on YouTube. That's probably not likely, uh, 156 00:09:04,720 --> 00:09:07,280 Speaker 1: what they're gonna want to do. Um. They might not 157 00:09:07,400 --> 00:09:09,800 Speaker 1: want to hire a whole production team also to come 158 00:09:09,840 --> 00:09:13,600 Speaker 1: out every week and spend the money on doing a show. Um. 159 00:09:13,880 --> 00:09:15,800 Speaker 1: They want it probably to look really good. They've been 160 00:09:15,800 --> 00:09:18,040 Speaker 1: on TV their whole career, they've gotten to a level 161 00:09:18,080 --> 00:09:22,800 Speaker 1: of success. They probably want content that's going to look 162 00:09:22,800 --> 00:09:24,480 Speaker 1: as good, if not better than what they've been doing 163 00:09:24,480 --> 00:09:26,839 Speaker 1: on TV. They also probably don't want to build a 164 00:09:26,880 --> 00:09:30,720 Speaker 1: whole data and strategy team and become experts on how 165 00:09:30,760 --> 00:09:33,920 Speaker 1: these platforms work day in and day out. So as 166 00:09:33,960 --> 00:09:37,640 Speaker 1: we've talked to UH some of the more traditional talent, 167 00:09:37,679 --> 00:09:41,480 Speaker 1: what we find is there they've been successful on television. 168 00:09:41,800 --> 00:09:45,280 Speaker 1: They've built large social followings, but then taking the next 169 00:09:45,280 --> 00:09:48,880 Speaker 1: step into video isn't so easy. They're not just going 170 00:09:48,920 --> 00:09:52,640 Speaker 1: to start from scratch like a YouTuber might have UM 171 00:09:52,679 --> 00:09:55,960 Speaker 1: who made YouTube kind of their primary career, if you will. 172 00:09:56,440 --> 00:09:59,240 Speaker 1: So we come in and we say listen, we want 173 00:09:59,240 --> 00:10:01,640 Speaker 1: to work with you care natively. But we have all 174 00:10:01,640 --> 00:10:04,160 Speaker 1: the infrastructure. We have all the camera equipment, we have 175 00:10:04,320 --> 00:10:08,559 Speaker 1: all the producers, we have all the editing facilities. We 176 00:10:08,640 --> 00:10:12,160 Speaker 1: have a strategy and data team that's really really smart 177 00:10:12,480 --> 00:10:15,880 Speaker 1: about how you should think about your you know, a 178 00:10:15,920 --> 00:10:22,080 Speaker 1: content brand with us UM. But ultimately we're not there 179 00:10:22,480 --> 00:10:29,680 Speaker 1: to create the only digital video opportunity for these stars. 180 00:10:30,360 --> 00:10:33,559 Speaker 1: We believe we want to create a show with them, 181 00:10:33,600 --> 00:10:35,840 Speaker 1: a series with them, not unlike they might go to 182 00:10:35,880 --> 00:10:38,280 Speaker 1: a TV or a cable not a TV company to 183 00:10:38,360 --> 00:10:41,040 Speaker 1: cable company and create a show on cable. So we 184 00:10:41,120 --> 00:10:44,240 Speaker 1: really focus on just what swim Lane we think would 185 00:10:44,280 --> 00:10:48,360 Speaker 1: be fun and profitable to build out with them. So 186 00:10:49,000 --> 00:10:52,520 Speaker 1: with Tia, it was quick Fix, it was d I Y, 187 00:10:52,720 --> 00:10:55,600 Speaker 1: it was how can she help young women who may 188 00:10:55,679 --> 00:10:58,040 Speaker 1: or may not have young children get through the day 189 00:10:58,080 --> 00:11:01,920 Speaker 1: with easy quick tips that X we have a show 190 00:11:02,240 --> 00:11:06,600 Speaker 1: with Adrian Balion called All Things All Things Adrian, which 191 00:11:06,679 --> 00:11:10,800 Speaker 1: is really focused on style and beauty. Um you know, 192 00:11:10,840 --> 00:11:14,200 Speaker 1: we just launched a show with Jordan's sparks. Jordan's Sparks 193 00:11:14,200 --> 00:11:17,319 Speaker 1: one American idol ten years ago. She has a passion 194 00:11:17,360 --> 00:11:19,400 Speaker 1: for baking, so we have a show called Heart of 195 00:11:19,440 --> 00:11:24,679 Speaker 1: the Batter with Jordan's Spigs and jordan Sparks. So so 196 00:11:24,800 --> 00:11:27,840 Speaker 1: that's that is a swim lane. Will Jordan do other things? Absolutely? 197 00:11:27,840 --> 00:11:30,360 Speaker 1: I think last night she had a show on Lifetime 198 00:11:30,480 --> 00:11:33,520 Speaker 1: that launched um or or a one hour series, one 199 00:11:33,520 --> 00:11:36,800 Speaker 1: hour documentary on Lifetime. She has her albums that she's 200 00:11:36,840 --> 00:11:38,880 Speaker 1: gonna She'll have plenty of other things to do. But 201 00:11:38,920 --> 00:11:40,640 Speaker 1: in this one swim lane, we want to be a 202 00:11:40,679 --> 00:11:42,800 Speaker 1: partner and we really want to build an asset that's 203 00:11:42,840 --> 00:11:47,120 Speaker 1: valuable that can you know, thrive over the hopefully years 204 00:11:47,120 --> 00:11:50,480 Speaker 1: and years come. And so how do doing deals with 205 00:11:50,559 --> 00:11:52,959 Speaker 1: these types of people? How do you make that economical? 206 00:11:53,040 --> 00:11:55,720 Speaker 1: Because I would imagine cost control is the name of 207 00:11:55,720 --> 00:11:58,640 Speaker 1: the game here. It is, and that's that's what's exciting, 208 00:11:58,920 --> 00:12:04,000 Speaker 1: you know, you o this. I've been involved in digital 209 00:12:04,080 --> 00:12:07,719 Speaker 1: and in particular digital video really from the beginning in 210 00:12:07,800 --> 00:12:10,199 Speaker 1: launch media in the late nineties, and so I was 211 00:12:10,240 --> 00:12:13,240 Speaker 1: there when the first bits of video started streaming over 212 00:12:13,280 --> 00:12:16,800 Speaker 1: the Internet, and I've always been fascinated with how it's 213 00:12:16,840 --> 00:12:20,440 Speaker 1: evolved of the last twenty plus years, and I'm I'm 214 00:12:20,520 --> 00:12:22,440 Speaker 1: very excited about it now, more than I ever have 215 00:12:22,720 --> 00:12:26,200 Speaker 1: because of a number of reasons. One is, I think 216 00:12:26,240 --> 00:12:29,160 Speaker 1: there are more video platform scaled video platforms now than 217 00:12:29,200 --> 00:12:31,560 Speaker 1: there ever have been. So you have you've had YouTube 218 00:12:31,600 --> 00:12:35,240 Speaker 1: really was the only game in town for a long time. Now, Facebook, 219 00:12:35,559 --> 00:12:38,400 Speaker 1: then Instagram, obviously Amazon Prime is there and some of 220 00:12:38,400 --> 00:12:40,920 Speaker 1: the other platforms, but there there are multiple places now 221 00:12:40,960 --> 00:12:44,560 Speaker 1: when you create a piece of content you can monetize it. 222 00:12:44,600 --> 00:12:46,880 Speaker 1: And I don't just mean like doing brand integrations, but 223 00:12:47,000 --> 00:12:49,600 Speaker 1: just just running pre rolls and mid rolls. Now you 224 00:12:49,600 --> 00:12:53,199 Speaker 1: can do that across multiple platforms. Our company has always 225 00:12:53,200 --> 00:12:57,280 Speaker 1: been focused on high quality, premium, premium content, and the 226 00:12:57,360 --> 00:13:01,800 Speaker 1: platforms now are focused more and more on building clean, 227 00:13:01,920 --> 00:13:04,400 Speaker 1: well lit neighborhoods. It's one of the reasons we've called 228 00:13:04,440 --> 00:13:07,120 Speaker 1: what we're building a neighborhood. And so what we're seeing 229 00:13:07,200 --> 00:13:09,640 Speaker 1: is as we put our videos across all these platforms, 230 00:13:09,679 --> 00:13:12,600 Speaker 1: they're getting higher and higher CPMs again, this is just 231 00:13:12,720 --> 00:13:16,240 Speaker 1: low touch programmatic. And so what we're finding is is 232 00:13:16,280 --> 00:13:19,880 Speaker 1: that we can actually cover most of our production costs, 233 00:13:19,960 --> 00:13:22,760 Speaker 1: in some cases all of our production costs with just 234 00:13:23,000 --> 00:13:26,560 Speaker 1: distributing our content across those platforms. Now, we're still doing 235 00:13:26,559 --> 00:13:29,280 Speaker 1: brand integrations, and we're doing e commerce, and we're going 236 00:13:29,360 --> 00:13:31,960 Speaker 1: to do licensing of our of our content. All of 237 00:13:31,960 --> 00:13:34,520 Speaker 1: that's going to come into play. But I think for 238 00:13:34,559 --> 00:13:37,240 Speaker 1: the first time, you're now able to on a unit 239 00:13:37,280 --> 00:13:41,959 Speaker 1: economic basis, we have a show with a particular production cost, 240 00:13:42,040 --> 00:13:45,120 Speaker 1: in a particular you know, set of economics, we can 241 00:13:45,160 --> 00:13:49,520 Speaker 1: pay that off now across platforms with low touch, as 242 00:13:49,520 --> 00:13:54,440 Speaker 1: opposed to hiring dozens of salespeople to hopefully sell branded 243 00:13:54,440 --> 00:13:58,120 Speaker 1: integrations to pay off this content. Well, that's really saying 244 00:13:58,200 --> 00:14:01,280 Speaker 1: something where we are because a year or so ago, 245 00:14:01,400 --> 00:14:03,240 Speaker 1: the notion that there was more than one game in 246 00:14:03,360 --> 00:14:08,440 Speaker 1: town YouTube would really be a stretch. So sort of 247 00:14:08,440 --> 00:14:10,600 Speaker 1: review the rest of the pack there. How do you 248 00:14:10,679 --> 00:14:15,839 Speaker 1: like the evolution of let's call it the monetization opportunities 249 00:14:15,880 --> 00:14:21,480 Speaker 1: on Facebook, Snapchat, Instagram all that. So our audience, uh, 250 00:14:21,520 --> 00:14:23,960 Speaker 1: and I didn't bring this up before, but is really 251 00:14:24,200 --> 00:14:27,360 Speaker 1: women and there they tend to be women from about 252 00:14:27,440 --> 00:14:29,880 Speaker 1: twenty five to forty four. That's the core, and we 253 00:14:29,920 --> 00:14:33,360 Speaker 1: even within women four it's really to thirty four is 254 00:14:33,400 --> 00:14:36,160 Speaker 1: the core core of our audience. We call them builders, 255 00:14:36,440 --> 00:14:40,760 Speaker 1: that's our our name for them because they're entering in 256 00:14:40,800 --> 00:14:43,720 Speaker 1: their mid twenties a different stage of life where they're 257 00:14:43,760 --> 00:14:48,240 Speaker 1: focusing on their home, their physical home. Uh, they're focusing 258 00:14:48,280 --> 00:14:50,560 Speaker 1: on their career. It's no longer just a job. There 259 00:14:50,560 --> 00:14:53,920 Speaker 1: actually think about their career. They're focusing on their family, 260 00:14:54,000 --> 00:14:57,080 Speaker 1: which could be a significant other. It could be uh, 261 00:14:57,240 --> 00:14:59,200 Speaker 1: you know, a husband or a wife at that point, 262 00:14:59,240 --> 00:15:03,160 Speaker 1: it could be young children. So they're building really their 263 00:15:03,200 --> 00:15:06,960 Speaker 1: lives and that Uh. If you think about our content historically, 264 00:15:06,960 --> 00:15:08,960 Speaker 1: even going back to two thousand seven and two thousand 265 00:15:08,960 --> 00:15:13,840 Speaker 1: and eight, we've always focused on that demo and um 266 00:15:13,880 --> 00:15:19,160 Speaker 1: in our content is both entertaining but also helpful and 267 00:15:19,240 --> 00:15:22,600 Speaker 1: informational and in some ways educational to those women going 268 00:15:22,600 --> 00:15:26,760 Speaker 1: through those uh, those ages and stages. It's not surprising 269 00:15:26,800 --> 00:15:30,840 Speaker 1: platforms like Facebook and Instagram lend themselves very very well 270 00:15:30,880 --> 00:15:34,800 Speaker 1: to our demographic. In fact, I think ten years ago, 271 00:15:35,080 --> 00:15:40,360 Speaker 1: um or even five years ago on Facebook. Uh when well, actually, 272 00:15:40,400 --> 00:15:42,480 Speaker 1: let's see when it was it In two thousand eleven, 273 00:15:42,880 --> 00:15:47,400 Speaker 1: YouTube as part of their first original funding program when 274 00:15:47,440 --> 00:15:51,000 Speaker 1: they funded their their first channels. They actually partnered with 275 00:15:51,120 --> 00:15:54,440 Speaker 1: us to start kin as a brand, and they wanted 276 00:15:54,480 --> 00:15:57,080 Speaker 1: to create a women's lifestyle brand on YouTube. But even 277 00:15:57,120 --> 00:15:58,800 Speaker 1: in two thousand eleven, it was a little early. Like 278 00:15:58,960 --> 00:16:02,680 Speaker 1: YouTube as a platform or I'm still skews fairly, fairly young. 279 00:16:02,760 --> 00:16:05,400 Speaker 1: I would say there's a much higher concentration on Facebook 280 00:16:05,440 --> 00:16:08,760 Speaker 1: and Instagram of our audience than there is on YouTube, 281 00:16:08,880 --> 00:16:11,320 Speaker 1: or at least primarily on YouTube. Right. I think they're 282 00:16:11,360 --> 00:16:13,160 Speaker 1: you know, there's two billion people on YouTube, so they 283 00:16:13,240 --> 00:16:16,120 Speaker 1: cover everyone. But but really the heart of their audience 284 00:16:16,160 --> 00:16:19,480 Speaker 1: tends to be pretty young, under eighteen. So when we 285 00:16:19,600 --> 00:16:22,280 Speaker 1: launched Ken in two thousand eleven, it was slow growing 286 00:16:22,400 --> 00:16:25,480 Speaker 1: as a as a channel, um, And it wasn't really 287 00:16:25,560 --> 00:16:27,680 Speaker 1: un till Facebook a couple of years ago where we 288 00:16:27,680 --> 00:16:29,640 Speaker 1: started to really focus on Facebook, that we started to 289 00:16:29,640 --> 00:16:33,280 Speaker 1: see our audience scale. To answer your question specifically, though 290 00:16:33,360 --> 00:16:35,280 Speaker 1: YouTube has been in the game of selling mid roles 291 00:16:35,280 --> 00:16:38,440 Speaker 1: and pre roles and working with content creators with brand 292 00:16:38,480 --> 00:16:43,200 Speaker 1: integrations for years. Facebook, Um, it's fairly new. It's really 293 00:16:43,280 --> 00:16:46,880 Speaker 1: Facebook Watch is a year old. Uh, you know, selling 294 00:16:46,920 --> 00:16:50,120 Speaker 1: pre rolls and mid selling mid roles is probably about 295 00:16:50,160 --> 00:16:52,640 Speaker 1: that long. I you don't want to speak for Facebook. 296 00:16:52,640 --> 00:16:54,920 Speaker 1: I don't know exactly how long, but it's fairly recently 297 00:16:55,400 --> 00:16:59,000 Speaker 1: selling pre roles even more recently. So we're very bullish 298 00:16:59,040 --> 00:17:02,960 Speaker 1: on Facebook, and we're excited Instagram now is launched Instagram TV, 299 00:17:03,160 --> 00:17:07,680 Speaker 1: and hopefully we'll monetize. But um, I think what we're 300 00:17:07,680 --> 00:17:13,200 Speaker 1: seeing is growth on Facebook and Instagram, a faster growth, 301 00:17:13,240 --> 00:17:18,320 Speaker 1: and even from a monetization, faster growth. But but YouTube 302 00:17:18,359 --> 00:17:21,399 Speaker 1: is a mature platform and the way you monetize it 303 00:17:21,480 --> 00:17:25,280 Speaker 1: is mature. So uh, my instinct is is that Facebook 304 00:17:25,280 --> 00:17:29,760 Speaker 1: and Instagram will probably outpace uh YouTube as a monetization 305 00:17:29,760 --> 00:17:32,840 Speaker 1: platform for us over the coming months and years. What 306 00:17:32,920 --> 00:17:36,560 Speaker 1: about Amazon, because you're you distribute there, and my god, 307 00:17:36,600 --> 00:17:39,119 Speaker 1: I guess there's just so much buzz about even what 308 00:17:39,160 --> 00:17:42,119 Speaker 1: they're doing from an ad perspective. Now, that's right, I mean, 309 00:17:42,160 --> 00:17:44,640 Speaker 1: we're It's funny, we've been for the last couple of weeks. 310 00:17:44,680 --> 00:17:46,879 Speaker 1: We've been talking about their new platform that's going to 311 00:17:46,920 --> 00:17:48,840 Speaker 1: be AD supported and making sure that we're from and 312 00:17:48,880 --> 00:17:51,600 Speaker 1: center on it. We we've worked with Amazon for years 313 00:17:51,640 --> 00:17:56,560 Speaker 1: and in multiple capacities. We've we've produced programming with them, 314 00:17:56,800 --> 00:18:00,480 Speaker 1: UM and different types of programming with them. We were 315 00:18:00,520 --> 00:18:02,800 Speaker 1: part of a program, still are part of a program 316 00:18:02,840 --> 00:18:07,560 Speaker 1: where they've selected UM a handful of digital companies that 317 00:18:07,680 --> 00:18:10,480 Speaker 1: they thought had really high quality digital content to be 318 00:18:10,560 --> 00:18:14,920 Speaker 1: part of Prime. So you can actually find our content 319 00:18:15,080 --> 00:18:17,680 Speaker 1: on Amazon Prime behind a paywall, so if you're a 320 00:18:17,720 --> 00:18:20,760 Speaker 1: Prime subscriber, you can get it. And we're able to 321 00:18:20,800 --> 00:18:24,000 Speaker 1: post our content onto pot Prime on a regular basis. 322 00:18:24,240 --> 00:18:26,040 Speaker 1: Now that's not ad supported, so that I just want 323 00:18:26,040 --> 00:18:29,120 Speaker 1: to be clear, that's different than that their new product, 324 00:18:29,520 --> 00:18:31,080 Speaker 1: or at least what we've read in the papers, their 325 00:18:31,119 --> 00:18:34,439 Speaker 1: new ad supported product that's coming out that when we 326 00:18:34,480 --> 00:18:37,280 Speaker 1: post our content to Prime, we get paid like any 327 00:18:37,440 --> 00:18:39,600 Speaker 1: content provider to Prime, we get a piece of the 328 00:18:39,720 --> 00:18:42,720 Speaker 1: subscription revenue. Obviously, most people go to Prime to watch 329 00:18:43,080 --> 00:18:46,040 Speaker 1: movies and TV. So I would say the digital partners 330 00:18:46,080 --> 00:18:49,120 Speaker 1: of Prime are probably a little lower down the totem pole, 331 00:18:49,200 --> 00:18:51,879 Speaker 1: but we still we still partner with them on that 332 00:18:52,000 --> 00:18:54,680 Speaker 1: and and uh, we think Amazon is a great platform 333 00:18:54,720 --> 00:18:57,080 Speaker 1: for us for a lot of reasons. We also have 334 00:18:57,240 --> 00:18:59,840 Speaker 1: a relationship with them where a lot of our content 335 00:19:00,080 --> 00:19:04,360 Speaker 1: has have stores so today you can go to UH 336 00:19:04,520 --> 00:19:08,000 Speaker 1: to some of our new channels and on videos click 337 00:19:08,119 --> 00:19:11,520 Speaker 1: through to buy some of the merchandise, all things Adrian 338 00:19:11,640 --> 00:19:14,919 Speaker 1: I mentioned with Adrian Bellion it's a style and beauty 339 00:19:14,960 --> 00:19:18,520 Speaker 1: channel and UH you can click through and buy the 340 00:19:18,560 --> 00:19:20,720 Speaker 1: makeup that might be in her video or by the 341 00:19:20,760 --> 00:19:23,560 Speaker 1: swimsuit she might be showing off this this past summer. 342 00:19:24,160 --> 00:19:26,040 Speaker 1: And so that's a really cool part of our relationship 343 00:19:26,080 --> 00:19:27,960 Speaker 1: with Amazon as well. So it's it's both the e 344 00:19:28,000 --> 00:19:30,560 Speaker 1: commerce side and the content side that it's interesting to 345 00:19:30,600 --> 00:19:34,280 Speaker 1: hear you even talk about that as a viable revenue stream. 346 00:19:34,320 --> 00:19:37,600 Speaker 1: It's typically companies like yours, it's all about advertising, maybe 347 00:19:37,640 --> 00:19:41,920 Speaker 1: something in subscription. So how meaningful is this? I think 348 00:19:41,960 --> 00:19:44,879 Speaker 1: they're all meaningful. I think, getting back to my original 349 00:19:45,600 --> 00:19:49,240 Speaker 1: point about where we are and kind of the video landscape, 350 00:19:50,240 --> 00:19:52,960 Speaker 1: I think there's been for the last few years this 351 00:19:54,320 --> 00:19:57,560 Speaker 1: um this feeling like you need to have a very 352 00:19:57,680 --> 00:20:01,000 Speaker 1: large ad sales team to sell big and its sponsorships 353 00:20:01,040 --> 00:20:05,960 Speaker 1: or big brand brand content to get these video series made. Um, 354 00:20:06,000 --> 00:20:07,800 Speaker 1: I mean they're you know, the running joke at the 355 00:20:07,800 --> 00:20:10,720 Speaker 1: New Front was you get presented with a lot of content, 356 00:20:10,840 --> 00:20:12,680 Speaker 1: but like you never know what was gonna get made 357 00:20:12,760 --> 00:20:14,919 Speaker 1: or what wasn't going to get made because brands had 358 00:20:14,960 --> 00:20:18,119 Speaker 1: to come in and subsidize that. And I think now 359 00:20:18,960 --> 00:20:22,560 Speaker 1: what is really exciting is there is this sustainable, repeatable 360 00:20:22,600 --> 00:20:27,960 Speaker 1: and profitable model where low touch revenue can support high 361 00:20:28,080 --> 00:20:33,000 Speaker 1: quality video. And so we talked about programmatic being one 362 00:20:33,160 --> 00:20:36,359 Speaker 1: form of that. I think e commerce is is the 363 00:20:36,359 --> 00:20:38,760 Speaker 1: other low touch way of doing that, and we're doing 364 00:20:38,800 --> 00:20:42,840 Speaker 1: that with Amazon across our channels. Uh it's meaningful. It's 365 00:20:42,840 --> 00:20:45,360 Speaker 1: not as meaningful, I'll be honest, it's not as meaningful 366 00:20:45,440 --> 00:20:50,920 Speaker 1: yet as advertising, whether that's um pre role mid role 367 00:20:51,040 --> 00:20:54,200 Speaker 1: branded integration, but it's becoming more meaningful. I think where 368 00:20:54,200 --> 00:20:56,480 Speaker 1: it gets really exciting for us is not just where 369 00:20:56,480 --> 00:20:59,080 Speaker 1: we're linking to an Amazon or linking to another e 370 00:20:59,119 --> 00:21:01,960 Speaker 1: commerce platform, but where we're creating our own products around 371 00:21:02,000 --> 00:21:05,119 Speaker 1: our channels. So I think that to me is is 372 00:21:05,200 --> 00:21:10,200 Speaker 1: where UM we get into licensing our brands, creating bespoke 373 00:21:10,320 --> 00:21:14,159 Speaker 1: products around Uh some of the brands were building with 374 00:21:14,200 --> 00:21:16,720 Speaker 1: our talent. I think that that we haven't gotten there yet. 375 00:21:16,760 --> 00:21:19,639 Speaker 1: So there's no no, no imminent announcement there, but I 376 00:21:19,680 --> 00:21:21,720 Speaker 1: think that's going into two thousand nineteen going to be 377 00:21:21,760 --> 00:21:24,760 Speaker 1: a real focus for us. What else in is you 378 00:21:24,800 --> 00:21:27,200 Speaker 1: look Ahead is sort of top of mind for you 379 00:21:27,359 --> 00:21:31,080 Speaker 1: in the business. Yeah, well, I think for us, we're 380 00:21:31,160 --> 00:21:38,040 Speaker 1: really excited about UM how our audience is engaging with 381 00:21:38,560 --> 00:21:42,240 Speaker 1: our content and just consuming our content. So we've partnered 382 00:21:42,240 --> 00:21:46,320 Speaker 1: with Nielsen UM to rate our content. Thank you and 383 00:21:46,320 --> 00:21:49,560 Speaker 1: I have talked about this before, uh, and we have 384 00:21:49,680 --> 00:21:53,639 Speaker 1: found that on a regular basis, our shows, whether it's 385 00:21:53,680 --> 00:21:57,320 Speaker 1: TM or Quick Fix or other shows, are getting cable 386 00:21:57,320 --> 00:21:59,840 Speaker 1: size audiences on a weekly basis. In fact, he is 387 00:22:00,160 --> 00:22:04,840 Speaker 1: Tia Moore's Quick Fix has multiple times been quite literally 388 00:22:04,880 --> 00:22:08,520 Speaker 1: the number one cable show, even though it's not on cable, 389 00:22:08,520 --> 00:22:11,840 Speaker 1: it's across digital platforms in women eighteen to thirty four 390 00:22:12,240 --> 00:22:16,080 Speaker 1: or in total viewership. So what we're excited about is 391 00:22:16,119 --> 00:22:17,800 Speaker 1: now that we have five of these channels, going to 392 00:22:17,800 --> 00:22:19,520 Speaker 1: seven by the end of the year, going to twenty 393 00:22:19,680 --> 00:22:23,000 Speaker 1: by the end of next year. We truly believe we're 394 00:22:23,040 --> 00:22:26,800 Speaker 1: going to be able to compete on a cable network basis. 395 00:22:26,880 --> 00:22:29,200 Speaker 1: We we really think of ourselves as a next generation 396 00:22:29,200 --> 00:22:32,760 Speaker 1: cable network. We're building a next generation cable network brand 397 00:22:32,840 --> 00:22:36,359 Speaker 1: with KIM and we will have audiences in the US 398 00:22:36,480 --> 00:22:41,480 Speaker 1: and without a question, internationally bigger than cable audiences today 399 00:22:41,520 --> 00:22:45,640 Speaker 1: on television. So to me, that's that's really the exciting 400 00:22:45,680 --> 00:22:48,040 Speaker 1: thing going into next year, the promise of building the 401 00:22:48,080 --> 00:22:50,639 Speaker 1: brand of Kim now. But when you are comparing to 402 00:22:50,840 --> 00:22:55,080 Speaker 1: cable audiences, you are making a truly apple to apple comparison. 403 00:22:55,160 --> 00:22:57,800 Speaker 1: Because a lot of people have died on these shows, 404 00:22:57,840 --> 00:23:02,320 Speaker 1: they have tried to make these comparis so and I'm 405 00:23:02,600 --> 00:23:06,880 Speaker 1: you know, I look forward to refining this. So Nielsen 406 00:23:06,920 --> 00:23:09,800 Speaker 1: cannot Today they have something called dc ARE and Digital 407 00:23:09,800 --> 00:23:13,199 Speaker 1: Content ratings and they have TV ratings, And what we 408 00:23:13,320 --> 00:23:17,199 Speaker 1: have done is tried as close as we can to 409 00:23:17,280 --> 00:23:19,960 Speaker 1: compare the two. Some people have just said, oh, the 410 00:23:20,040 --> 00:23:22,480 Speaker 1: digital content ratings and the TV ratings, you can compare 411 00:23:22,520 --> 00:23:24,920 Speaker 1: apples to apples. We we've actually tried to go much 412 00:23:24,960 --> 00:23:28,560 Speaker 1: deeper than that. We've said, if we're going to get 413 00:23:28,560 --> 00:23:31,520 Speaker 1: close to apples to apples, then let's do not just Live, 414 00:23:31,680 --> 00:23:35,280 Speaker 1: let's do Live plus seven, and not only Live plus seven, 415 00:23:35,280 --> 00:23:38,600 Speaker 1: but let's aggregate all the airings of the shows during 416 00:23:38,640 --> 00:23:40,679 Speaker 1: that week. So you know, you might go to a 417 00:23:40,720 --> 00:23:42,960 Speaker 1: cable network and they might have a show that they 418 00:23:43,000 --> 00:23:46,800 Speaker 1: air twenty times in a week. So we're saying, okay, 419 00:23:46,840 --> 00:23:49,080 Speaker 1: if you do Live plus seven plus an aggregation of 420 00:23:49,240 --> 00:23:52,320 Speaker 1: all the airings during that week of a show, and 421 00:23:52,359 --> 00:23:55,280 Speaker 1: then compare it to our show, it's still not exactly 422 00:23:55,320 --> 00:23:57,359 Speaker 1: apples to apples, but it's about as close to apples 423 00:23:57,359 --> 00:24:00,159 Speaker 1: as apples as you're gonna get. And so we can 424 00:24:00,280 --> 00:24:03,480 Speaker 1: say in a week Timore's Quick Fix at eight point 425 00:24:03,560 --> 00:24:07,680 Speaker 1: eight million total US viewers watch her show in a week, 426 00:24:08,080 --> 00:24:10,440 Speaker 1: and then compare it to what I just described Live 427 00:24:10,480 --> 00:24:13,679 Speaker 1: plus seven plus an aggregation of all the viewership of 428 00:24:13,800 --> 00:24:15,960 Speaker 1: all of the airings of that show on that network. 429 00:24:16,200 --> 00:24:19,240 Speaker 1: We feel very confident that that's pretty that's that's close, 430 00:24:19,720 --> 00:24:22,480 Speaker 1: and and that not only is it close, but our 431 00:24:22,720 --> 00:24:26,679 Speaker 1: viewership is so much bigger than most of these shows 432 00:24:26,760 --> 00:24:30,080 Speaker 1: that it's it's I think, very compelling to audience, is 433 00:24:30,200 --> 00:24:33,200 Speaker 1: very compelling to brands, very compelling to partners that we're 434 00:24:33,200 --> 00:24:38,000 Speaker 1: working with. So you guys have been out there, going 435 00:24:38,040 --> 00:24:39,840 Speaker 1: back to your days when you were known as Decca 436 00:24:39,960 --> 00:24:45,200 Speaker 1: for over a decade, and you've been an independent all 437 00:24:45,240 --> 00:24:48,000 Speaker 1: the while picking up rounds of funding here and there. 438 00:24:48,840 --> 00:24:50,800 Speaker 1: The name of the game, though in the sector more 439 00:24:50,840 --> 00:24:53,320 Speaker 1: and more people are talking about though, is consolidation, that 440 00:24:53,440 --> 00:24:55,960 Speaker 1: everything is going to have to come together to get scale. 441 00:24:56,560 --> 00:25:00,160 Speaker 1: So where's your attitude there? Are you looking for where 442 00:25:00,160 --> 00:25:04,959 Speaker 1: the exits or where is your head at right now? Uh? Well, 443 00:25:05,600 --> 00:25:07,480 Speaker 1: I think my head is the same place it was 444 00:25:07,520 --> 00:25:12,640 Speaker 1: eleven years ago, which is I am focused and even 445 00:25:12,680 --> 00:25:15,080 Speaker 1: before eleven years ago, because we've talked about it, I've 446 00:25:15,080 --> 00:25:17,600 Speaker 1: been in the space for over twenty years. I've always 447 00:25:17,680 --> 00:25:19,720 Speaker 1: been interested in how do you create value in the 448 00:25:19,800 --> 00:25:24,520 Speaker 1: space and something sustainable. So you know, some some entrepreneurs 449 00:25:24,560 --> 00:25:26,919 Speaker 1: maybe look for opportunities that exploit it and then let 450 00:25:26,960 --> 00:25:29,360 Speaker 1: someone else worry about the value. I've always looked at 451 00:25:29,480 --> 00:25:31,960 Speaker 1: what we are doing as a continuum. It's an evolution. 452 00:25:32,119 --> 00:25:34,360 Speaker 1: People sometimes go, oh, you've pivoted from this to that. 453 00:25:34,680 --> 00:25:36,879 Speaker 1: To me, I've always looked at everything we've done is 454 00:25:36,920 --> 00:25:40,800 Speaker 1: just an evolution of the space. Now, clearly we live 455 00:25:40,840 --> 00:25:46,680 Speaker 1: in a time where fang you know, Facebook, at Apple, Netflix, 456 00:25:46,760 --> 00:25:51,280 Speaker 1: Google or Facebook? Is it? What is it is? It's Facebook, 457 00:25:51,400 --> 00:25:52,959 Speaker 1: But there's Amazon has got to be in there too. 458 00:25:53,040 --> 00:25:58,440 Speaker 1: I think there you go, it's a Facebook, Apple, Amazon, Netflix, Uh, 459 00:25:58,640 --> 00:26:04,160 Speaker 1: clearly the world I mean their their global platforms their 460 00:26:04,200 --> 00:26:10,160 Speaker 1: technology companies fundamentally UM, and they've truly disrupted everything. Right. 461 00:26:11,280 --> 00:26:14,639 Speaker 1: We're a small company, but we're very very attuned to 462 00:26:14,720 --> 00:26:17,639 Speaker 1: how these platforms work, and we have expertise and really 463 00:26:17,800 --> 00:26:20,800 Speaker 1: super bright people internally who understand the ins and outs 464 00:26:21,320 --> 00:26:24,800 Speaker 1: of how these platforms work. And so for us, we 465 00:26:24,880 --> 00:26:28,800 Speaker 1: think that's super valuable. Being able to create a repeatable, 466 00:26:29,680 --> 00:26:35,320 Speaker 1: uh scalable, profitable model around high quality content with really 467 00:26:35,880 --> 00:26:39,960 Speaker 1: really talented people we think is very very valuable. So 468 00:26:40,080 --> 00:26:43,679 Speaker 1: I guess, long story short, my feeling is that we 469 00:26:43,760 --> 00:26:46,680 Speaker 1: continue to create value in the space, especially in a 470 00:26:46,720 --> 00:26:52,480 Speaker 1: space where platforms need higher quality content, they need brand 471 00:26:52,520 --> 00:26:56,440 Speaker 1: save content, they need content partners who understand their platforms. 472 00:26:56,720 --> 00:27:00,639 Speaker 1: Brands are looking for this in the marketplace. We're going 473 00:27:00,640 --> 00:27:03,480 Speaker 1: to continue to grow. If we were to find partners 474 00:27:03,600 --> 00:27:06,640 Speaker 1: or a partner who really believes in the long term 475 00:27:06,720 --> 00:27:10,080 Speaker 1: vision of Kin as a brand and as a value 476 00:27:10,080 --> 00:27:12,800 Speaker 1: proposition in the marketplace, I think we would always be 477 00:27:12,840 --> 00:27:15,399 Speaker 1: open to entertaining how do we partner to get there quicker? 478 00:27:15,640 --> 00:27:18,919 Speaker 1: How do we partner to get there more efficiently or 479 00:27:18,960 --> 00:27:23,159 Speaker 1: effectively or more powerfully? Um And along the way we 480 00:27:23,200 --> 00:27:26,200 Speaker 1: have partner we haven't been acquired. We haven't really talked 481 00:27:26,200 --> 00:27:28,200 Speaker 1: to anyone about being inquired, but we have partnered with 482 00:27:28,240 --> 00:27:30,600 Speaker 1: people who have invested in our company or who have 483 00:27:30,680 --> 00:27:33,880 Speaker 1: been strategic partners who have helped us accelerate our business. 484 00:27:33,920 --> 00:27:35,439 Speaker 1: So I guess at the end of the day, I 485 00:27:35,480 --> 00:27:37,800 Speaker 1: don't really look at it as we're looking to go 486 00:27:37,880 --> 00:27:42,040 Speaker 1: get acquired. I think we're out in the marketplace creating value. 487 00:27:42,200 --> 00:27:44,399 Speaker 1: We're building a great brand. We have a great mission 488 00:27:44,400 --> 00:27:47,240 Speaker 1: as a company. We have an awesome team who are 489 00:27:47,280 --> 00:27:51,560 Speaker 1: building this brand. Is someone want to help us with 490 00:27:51,640 --> 00:27:54,240 Speaker 1: that great like we're we're open to We're open to 491 00:27:54,280 --> 00:27:56,520 Speaker 1: talk to them and see if there's a fit. We 492 00:27:56,560 --> 00:28:00,280 Speaker 1: will see what brands we'll see. Thanks for coming in, Mike, 493 00:28:00,520 --> 00:28:05,320 Speaker 1: Thank you, Andrew. I appreciate it. This has been another 494 00:28:05,400 --> 00:28:08,919 Speaker 1: episode of Strictly Business. Tune in next week for another helping, 495 00:28:08,960 --> 00:28:13,040 Speaker 1: accintillating conversation with media movers and shakers, and please make 496 00:28:13,080 --> 00:28:16,760 Speaker 1: sure you subscribe to the podcast to hear future episodes. 497 00:28:17,040 --> 00:28:19,879 Speaker 1: Also leave a review in Apple podcast let us know 498 00:28:19,920 --> 00:28:20,480 Speaker 1: how we're doing.