1 00:00:15,356 --> 00:00:21,156 Speaker 1: Pushkin. Over the past few years, there's been this just 2 00:00:21,396 --> 00:00:27,156 Speaker 1: incredible transformation in the Chinese car industry, and this transformation 3 00:00:27,396 --> 00:00:30,236 Speaker 1: has been basically invisible to those of us in the 4 00:00:30,316 --> 00:00:34,596 Speaker 1: United States because the US has essentially banned Chinese cars. 5 00:00:35,236 --> 00:00:38,596 Speaker 1: What's happened is this, Chinese car makers spent decades as 6 00:00:38,596 --> 00:00:41,756 Speaker 1: sort of marginal players in the global car industry, but 7 00:00:41,876 --> 00:00:44,756 Speaker 1: now kind of all of a sudden, Chinese car makers 8 00:00:44,796 --> 00:00:48,676 Speaker 1: are the biggest car exporters in the world by far, 9 00:00:49,436 --> 00:00:51,796 Speaker 1: and they're not just selling cheap cars. They're selling some 10 00:00:51,836 --> 00:00:53,996 Speaker 1: of the best cars on the planet to buyers in 11 00:00:54,076 --> 00:01:08,156 Speaker 1: countries around the world. I'm Jacob Goldstein, and this is 12 00:01:08,196 --> 00:01:11,516 Speaker 1: what's your problem. My guest today is Michael Dunn. He's 13 00:01:11,556 --> 00:01:14,556 Speaker 1: the CEO of Done Insights, a company that consults on 14 00:01:14,596 --> 00:01:17,636 Speaker 1: the future of cars. Michael grew up in Detroit. He 15 00:01:17,676 --> 00:01:20,516 Speaker 1: studied Chinese at the University of Michigan, and he's been 16 00:01:20,556 --> 00:01:24,356 Speaker 1: consulting to the Chinese car industry since nineteen ninety. If 17 00:01:24,356 --> 00:01:28,116 Speaker 1: I were doing our usual problem framing for this episode, 18 00:01:28,116 --> 00:01:31,596 Speaker 1: I'd say something like, Michael's problem is this, how can 19 00:01:31,636 --> 00:01:34,996 Speaker 1: the United States catch up with the Chinese auto industry? 20 00:01:35,676 --> 00:01:37,836 Speaker 1: And we do talk about that later in the show, 21 00:01:38,116 --> 00:01:40,276 Speaker 1: and we talk about why, in Michael's view, having a 22 00:01:40,396 --> 00:01:43,636 Speaker 1: robust auto industry is just essential for the United States. 23 00:01:44,156 --> 00:01:46,556 Speaker 1: But to be honest, largely I wanted to talk to 24 00:01:46,596 --> 00:01:50,196 Speaker 1: Michael because I'm really curious about how this happened, about 25 00:01:50,196 --> 00:01:54,556 Speaker 1: how China suddenly emerged with this world beating auto industry. 26 00:01:54,796 --> 00:01:56,836 Speaker 1: And Michael was a great person to tell the story 27 00:01:57,076 --> 00:02:00,556 Speaker 1: because he was there to see it. But honestly, to 28 00:02:00,636 --> 00:02:03,756 Speaker 1: a large extent, I was just curious about how all 29 00:02:03,796 --> 00:02:07,356 Speaker 1: this happened, about how China suddenly emerged with this world 30 00:02:07,396 --> 00:02:10,476 Speaker 1: beating auto industry. Michael was a great person to tell 31 00:02:10,476 --> 00:02:13,396 Speaker 1: the story because he was there to see this transformation. 32 00:02:14,156 --> 00:02:16,236 Speaker 1: To start, I wanted to get a sense of where 33 00:02:16,276 --> 00:02:19,436 Speaker 1: things stand today, where we are now, So I asked 34 00:02:19,436 --> 00:02:21,556 Speaker 1: Michael to tell me about a few of the leading 35 00:02:21,676 --> 00:02:22,796 Speaker 1: Chinese car makers. 36 00:02:23,476 --> 00:02:25,756 Speaker 2: First one to know is a company called shall me, 37 00:02:26,516 --> 00:02:33,316 Speaker 2: shall Me? And Chinese, of course means millet, as in 38 00:02:33,476 --> 00:02:34,676 Speaker 2: rice millet. 39 00:02:35,076 --> 00:02:36,956 Speaker 3: Not a name. Is that how you're showing up in 40 00:02:36,996 --> 00:02:37,716 Speaker 3: your millet? 41 00:02:37,956 --> 00:02:38,236 Speaker 1: What? 42 00:02:39,116 --> 00:02:43,116 Speaker 2: So there's a history there. Malzatong famously said, rifles and 43 00:02:43,196 --> 00:02:46,956 Speaker 2: rice millets, that's the people's liberation Army and so as 44 00:02:46,996 --> 00:02:50,076 Speaker 2: a tribute this founder, late June who's the CEO and 45 00:02:50,116 --> 00:02:53,196 Speaker 2: founder of Shaw me one of the biggest handset makers 46 00:02:53,196 --> 00:02:53,756 Speaker 2: in the world. 47 00:02:54,236 --> 00:02:54,876 Speaker 1: Phonemakers. 48 00:02:54,956 --> 00:02:58,796 Speaker 2: Yeah, phone makers five years ago said we're going in 49 00:02:58,876 --> 00:03:03,596 Speaker 2: the cars. And today they manufactured two models, the XU seven, 50 00:03:03,636 --> 00:03:08,356 Speaker 2: the Yu seven that look like a hybrid of a Porsche, 51 00:03:08,476 --> 00:03:12,956 Speaker 2: and a Model three, beautifully designed. He recruited the best 52 00:03:13,196 --> 00:03:17,356 Speaker 2: designers out of Germany. It's got a battery powered vehicle, 53 00:03:17,596 --> 00:03:20,076 Speaker 2: really good looking, and it starts at like thirty two 54 00:03:20,156 --> 00:03:24,196 Speaker 2: thousand dollars. It's a total unbelievable shocker. Jim Farley at 55 00:03:24,196 --> 00:03:25,716 Speaker 2: Ford drives one. 56 00:03:26,116 --> 00:03:29,356 Speaker 1: Wait, Jim Farley, the CEO of Ford, drives a Chinese car, 57 00:03:29,396 --> 00:03:31,036 Speaker 1: a Chinese car that, by the way, you basically can't 58 00:03:31,076 --> 00:03:31,996 Speaker 1: get in America. 59 00:03:32,556 --> 00:03:36,636 Speaker 2: Right, that's just sacrilegious. As a native of Detroit, he's 60 00:03:36,756 --> 00:03:37,676 Speaker 2: crossed the line. 61 00:03:37,716 --> 00:03:38,676 Speaker 3: What is he doing? 62 00:03:38,836 --> 00:03:39,756 Speaker 1: What is he doing? 63 00:03:40,356 --> 00:03:42,996 Speaker 2: Yeah, he went to China. He saw one, and he said, 64 00:03:43,156 --> 00:03:45,396 Speaker 2: I need to drive that thing to figure out just 65 00:03:45,476 --> 00:03:47,956 Speaker 2: how good they are and why they're better than we are. 66 00:03:48,636 --> 00:03:51,116 Speaker 2: And so he drove one at least for six months. 67 00:03:51,116 --> 00:03:53,356 Speaker 2: He may still have it, said he didn't want to 68 00:03:53,396 --> 00:03:53,876 Speaker 2: give it up. 69 00:03:54,636 --> 00:03:57,596 Speaker 1: Is it right that there's a high end Chinese car 70 00:03:57,676 --> 00:04:01,076 Speaker 1: that can rotate three hundred and sixty degrees in place 71 00:04:01,836 --> 00:04:05,716 Speaker 1: and operate in the water like a boat for short distances? 72 00:04:05,876 --> 00:04:07,276 Speaker 1: Is that true? 73 00:04:07,836 --> 00:04:11,676 Speaker 2: This is not science fiction? That's absolutely right. BYD, which 74 00:04:11,716 --> 00:04:16,196 Speaker 2: is China's leading ev maker, recently launched a high end 75 00:04:16,196 --> 00:04:19,796 Speaker 2: brand to compete against Range Drover, and it's called the 76 00:04:19,916 --> 00:04:22,916 Speaker 2: Yang Wang or Look Up or Aspire the Young Lung. 77 00:04:22,996 --> 00:04:26,956 Speaker 2: You wait, I've bin in one here in California. Drove 78 00:04:27,156 --> 00:04:29,476 Speaker 2: into a parking lot, got to a dead end, you know, 79 00:04:29,516 --> 00:04:31,356 Speaker 2: the kind where you have cars parked on the right, 80 00:04:31,476 --> 00:04:33,916 Speaker 2: right and left. How do I back out here? No, 81 00:04:33,916 --> 00:04:36,316 Speaker 2: no backing out. Just hit a button and the car 82 00:04:36,436 --> 00:04:39,036 Speaker 2: rotated one hundred age agrees. 83 00:04:39,116 --> 00:04:40,676 Speaker 1: It turns on its axis. 84 00:04:41,076 --> 00:04:44,676 Speaker 2: Yeah, right, like in place. It's spin spinned around and 85 00:04:44,676 --> 00:04:48,996 Speaker 2: then I'm facing outward. Unbelievable. I haven't had the courage 86 00:04:49,036 --> 00:04:50,596 Speaker 2: to go in the water with one yet. 87 00:04:50,516 --> 00:04:53,236 Speaker 1: And just drive into the Pacific Ocean and see what happens. 88 00:04:53,676 --> 00:04:54,996 Speaker 3: Someone else do that. Touch. 89 00:04:56,476 --> 00:05:01,796 Speaker 2: But the point is that Chinese automakers have really come 90 00:05:01,876 --> 00:05:04,916 Speaker 2: up in terms of their capabilities, their R and D, 91 00:05:05,196 --> 00:05:10,156 Speaker 2: their innovation. They're not just delivering affordable vehicles, they're delivering 92 00:05:10,196 --> 00:05:13,796 Speaker 2: world class products that have all the latest features. So 93 00:05:14,596 --> 00:05:18,556 Speaker 2: this is what keeps the boardrooms in Stuttgart, in Nagoya, 94 00:05:19,036 --> 00:05:23,556 Speaker 2: and Detroit up at night. This is real, This is existential, 95 00:05:23,596 --> 00:05:26,076 Speaker 2: as Jim Farley's said, So. 96 00:05:26,236 --> 00:05:29,196 Speaker 1: I want to talk a lot more about what's happening 97 00:05:29,236 --> 00:05:32,396 Speaker 1: now and how carmakers in the US and elsewhere, and 98 00:05:32,396 --> 00:05:35,116 Speaker 1: for that matter, policymakers in the US and elsewhere are 99 00:05:35,476 --> 00:05:38,396 Speaker 1: responding and should respond. But I want to spend some 100 00:05:38,436 --> 00:05:41,916 Speaker 1: time talking about how China got here. And I'm particularly 101 00:05:41,916 --> 00:05:44,636 Speaker 1: interested to talk with you because, as I understand it, 102 00:05:44,716 --> 00:05:47,596 Speaker 1: you first went was it in nineteen ninety? You first 103 00:05:47,596 --> 00:05:50,356 Speaker 1: went to China and worked with the car industry in 104 00:05:50,436 --> 00:05:51,756 Speaker 1: nineteen ninety? Is that true? 105 00:05:52,316 --> 00:05:52,876 Speaker 3: That's right. 106 00:05:53,116 --> 00:05:57,276 Speaker 2: Days after graduating from Michigan with a degree in Chinese, 107 00:05:57,796 --> 00:06:01,076 Speaker 2: I got a three thousand dollars grant to start a 108 00:06:01,156 --> 00:06:03,636 Speaker 2: company in China, three thousand bucks. So I bought an 109 00:06:03,676 --> 00:06:06,756 Speaker 2: airline ticket and Apple computer and I was gone. 110 00:06:06,756 --> 00:06:09,556 Speaker 1: What a little farther in nineteen ninety that it goes today? 111 00:06:12,236 --> 00:06:17,436 Speaker 1: And so what tell me about the car industry as 112 00:06:17,436 --> 00:06:20,036 Speaker 1: you encountered it there in nineteen ninety. What was going 113 00:06:20,036 --> 00:06:21,476 Speaker 1: on with Chinese cars at the time. 114 00:06:22,076 --> 00:06:24,916 Speaker 3: Pitiful, just pitiful. 115 00:06:24,956 --> 00:06:27,756 Speaker 2: You wouldn't have like, Okay, First of all, I got 116 00:06:27,756 --> 00:06:30,076 Speaker 2: there and I announced I'm here to help. You know, 117 00:06:30,516 --> 00:06:33,636 Speaker 2: American companies sell cars to the Chinese, and my Chinese 118 00:06:33,716 --> 00:06:37,036 Speaker 2: friends on the ground said, well, that's ridiculous because nobody 119 00:06:37,076 --> 00:06:39,836 Speaker 2: here owns a private car there. We don't manufacture our 120 00:06:39,836 --> 00:06:43,236 Speaker 2: own cars, we don't have the incomes. What are you 121 00:06:43,316 --> 00:06:43,916 Speaker 2: doing here? 122 00:06:44,676 --> 00:06:48,836 Speaker 1: Yeah, I mean China was a profoundly poorer country at 123 00:06:48,836 --> 00:06:51,916 Speaker 1: that time. Right, the economic rise of China over those 124 00:06:52,036 --> 00:06:54,956 Speaker 1: thirty five years has been maybe unprecedented in the history 125 00:06:54,956 --> 00:06:57,036 Speaker 1: of the world, certainly like the unails over that time. 126 00:06:57,196 --> 00:06:59,396 Speaker 3: Yeah, give a little color to it. 127 00:06:59,476 --> 00:07:01,716 Speaker 2: So the very first car I did ride in was 128 00:07:01,756 --> 00:07:06,836 Speaker 2: called the Shanghai seven sixty. There's powder blue bench, seats, 129 00:07:07,356 --> 00:07:10,676 Speaker 2: no seat belts, big steering wheel, and I thought, wow, 130 00:07:10,716 --> 00:07:13,756 Speaker 2: this reminds me of something from my earliest childhood in 131 00:07:13,796 --> 00:07:16,796 Speaker 2: the nineteen sixties. Well, it turns out the Shanghai seven 132 00:07:16,956 --> 00:07:20,156 Speaker 2: sixty is a replica of a Russian car that was 133 00:07:20,436 --> 00:07:23,436 Speaker 2: a copy of a German car from nineteen fifty five. 134 00:07:23,716 --> 00:07:26,476 Speaker 1: Wow, and that's what they were still making in China 135 00:07:26,556 --> 00:07:27,476 Speaker 1: in nineteen ninety. 136 00:07:27,796 --> 00:07:30,196 Speaker 2: That's right, only a few thousand of them, and only 137 00:07:30,276 --> 00:07:34,156 Speaker 2: for senior party officials or in my case, the president 138 00:07:34,196 --> 00:07:36,996 Speaker 2: of the university where I was studying in China got 139 00:07:37,036 --> 00:07:40,196 Speaker 2: one to be driven around in. That was it one 140 00:07:40,236 --> 00:07:41,676 Speaker 2: car in the whole basically. 141 00:07:41,436 --> 00:07:43,916 Speaker 1: So it was an extremely high status thing to have 142 00:07:43,956 --> 00:07:46,916 Speaker 1: a car that was built on a forty year old 143 00:07:47,596 --> 00:07:49,956 Speaker 1: car at that time extraordinary. 144 00:07:49,996 --> 00:07:52,996 Speaker 2: You drive in a car, you ride in a car 145 00:07:53,036 --> 00:07:57,516 Speaker 2: more often, you are elite, and the common person in 146 00:07:57,596 --> 00:08:01,876 Speaker 2: China has no hope of riding in a car, let 147 00:08:01,916 --> 00:08:07,916 Speaker 2: alone owning one. Now China looked around. Dunshell Ping was 148 00:08:07,956 --> 00:08:11,356 Speaker 2: a leader and he's very pragmatic guy. He famously said, 149 00:08:11,396 --> 00:08:13,276 Speaker 2: I don't care if the cat is black or white. 150 00:08:13,276 --> 00:08:15,116 Speaker 2: If it catches a mouse, it's a good cat. 151 00:08:15,476 --> 00:08:18,636 Speaker 1: This is him pivoting from socialism to capitalism in some. 152 00:08:18,716 --> 00:08:22,236 Speaker 2: Way without saying it, without saying the word capitalism. Yeah, 153 00:08:22,396 --> 00:08:24,956 Speaker 2: let's just be let's just be smarter as a nation. 154 00:08:25,196 --> 00:08:27,076 Speaker 2: So how did what did he set out to do? 155 00:08:27,116 --> 00:08:29,716 Speaker 2: He said, the way we're going to get richer. He 156 00:08:29,836 --> 00:08:31,756 Speaker 2: traveled to Japan and the United States, and he saw 157 00:08:31,836 --> 00:08:35,236 Speaker 2: these two economies are booming, very wealthy, and they both 158 00:08:35,276 --> 00:08:37,876 Speaker 2: have powerful auto industries. We want that too, So how 159 00:08:37,916 --> 00:08:40,316 Speaker 2: do we get one? We have nothing. We have no capital, 160 00:08:40,396 --> 00:08:45,676 Speaker 2: no no how, no management expertise, no technology, no market. 161 00:08:45,996 --> 00:08:48,716 Speaker 2: How do we get going? So he said, we'll devise 162 00:08:48,796 --> 00:08:53,196 Speaker 2: a strategy called the joint venture strategy. We'll invite automakers 163 00:08:53,196 --> 00:08:56,396 Speaker 2: from around the world to come into China and they'll 164 00:08:56,436 --> 00:08:58,836 Speaker 2: have access to potentially the biggest market in the world. 165 00:08:58,916 --> 00:09:04,356 Speaker 2: But there's a caveat we will we China will always 166 00:09:04,396 --> 00:09:08,356 Speaker 2: hold fifty percent or more of those companies that are 167 00:09:08,396 --> 00:09:10,876 Speaker 2: investing in So they have to joint venture and they 168 00:09:10,916 --> 00:09:13,716 Speaker 2: have to give fifty percent ownership to a Chinese partner. 169 00:09:14,356 --> 00:09:18,196 Speaker 1: How does that fit with this country where essentially nobody 170 00:09:18,196 --> 00:09:20,596 Speaker 1: could afford a car? Like, what is the incentive for 171 00:09:20,636 --> 00:09:23,436 Speaker 1: automakers to come in if nobody could afford a car? 172 00:09:23,436 --> 00:09:27,836 Speaker 2: Anyway, it was all about this enticing picture of the future. 173 00:09:28,116 --> 00:09:30,716 Speaker 2: We're not there yet, but look what happened with Japan, 174 00:09:31,156 --> 00:09:34,476 Speaker 2: Look what happened with Korea. China is opening up and 175 00:09:34,516 --> 00:09:38,076 Speaker 2: reforming and we're going to allow some profit making. You 176 00:09:38,196 --> 00:09:41,116 Speaker 2: guys come in and the first one is going to 177 00:09:41,156 --> 00:09:44,316 Speaker 2: have access to the biggest potential market and was all 178 00:09:44,396 --> 00:09:46,716 Speaker 2: a promise of the future. 179 00:09:47,396 --> 00:09:50,316 Speaker 1: I've heard you talk about what it was like at 180 00:09:50,596 --> 00:09:53,396 Speaker 1: Chinese car factories at that time when you went in. 181 00:09:53,436 --> 00:09:56,916 Speaker 3: What was it like, wow, early days. 182 00:09:57,436 --> 00:10:00,316 Speaker 2: I was at a company called Cherry, which today is 183 00:10:00,436 --> 00:10:03,476 Speaker 2: China's leading exporter, ships of more than a million cars 184 00:10:03,516 --> 00:10:06,596 Speaker 2: around the world, including to Europe, UK, Australia. But at 185 00:10:06,596 --> 00:10:10,276 Speaker 2: that time, the manager said, I want you to walk 186 00:10:10,276 --> 00:10:13,436 Speaker 2: the line with us. We have real quality issues. And 187 00:10:13,476 --> 00:10:15,556 Speaker 2: I said what kind of quality issues? He goes, well, 188 00:10:15,596 --> 00:10:19,276 Speaker 2: so people here are so unfamiliar with cars that, for example, 189 00:10:19,316 --> 00:10:22,276 Speaker 2: you see that rear view mirror on that car, tell 190 00:10:22,316 --> 00:10:24,796 Speaker 2: me what's wrong with it? And I looked closely, and 191 00:10:24,836 --> 00:10:28,756 Speaker 2: I looked, oh, okay. The rear view mirror was assembled 192 00:10:28,796 --> 00:10:30,116 Speaker 2: facing outward. 193 00:10:31,476 --> 00:10:33,276 Speaker 1: So you looked at it. If you were driving, you 194 00:10:33,316 --> 00:10:34,676 Speaker 1: wouldn't see the mirror. 195 00:10:35,196 --> 00:10:37,116 Speaker 2: No, you don't see the mirror. The mirror is in 196 00:10:37,476 --> 00:10:40,076 Speaker 2: the correct location, but it's facing. 197 00:10:39,876 --> 00:10:43,036 Speaker 1: Outward because the person making it has never driven, probably 198 00:10:43,076 --> 00:10:44,356 Speaker 1: has never been in a car. 199 00:10:45,796 --> 00:10:47,436 Speaker 3: No clue, no clue. 200 00:10:47,796 --> 00:10:51,276 Speaker 2: So that's one small example of the kinds of quality 201 00:10:51,356 --> 00:10:54,796 Speaker 2: issues they had. How to assemble a car when we've 202 00:10:54,796 --> 00:10:56,916 Speaker 2: never driven one. We don't know what that looks like. 203 00:10:58,356 --> 00:11:02,836 Speaker 1: So okay, So danksaw Ping sets up these rules. We're 204 00:11:02,876 --> 00:11:05,076 Speaker 1: gonna we're gonna build a car industry using four and 205 00:11:05,156 --> 00:11:07,196 Speaker 1: know how by having foreign companies come in and do 206 00:11:07,356 --> 00:11:12,596 Speaker 1: joint ventures exact and that, in fact happens. Lots of 207 00:11:12,676 --> 00:11:15,796 Speaker 1: companies do it right, Volkswagen does it. Audi becomes the 208 00:11:15,836 --> 00:11:22,156 Speaker 1: high status car in China. What's the big inflection point 209 00:11:22,316 --> 00:11:25,716 Speaker 1: after that? Like, obviously China's economy grows, people get cars. 210 00:11:25,716 --> 00:11:28,276 Speaker 1: People are in China are driving Oudis and there's a 211 00:11:28,316 --> 00:11:30,956 Speaker 1: GM brand, right, is it Buick that's big in China. 212 00:11:31,156 --> 00:11:36,276 Speaker 2: Yeah, sensationally popular. Just everyone wants a Buick. 213 00:11:36,836 --> 00:11:38,836 Speaker 1: And we're talking like turn of the century. Now two 214 00:11:38,916 --> 00:11:40,036 Speaker 1: thousand is where we are. 215 00:11:39,916 --> 00:11:42,556 Speaker 2: In our starting in the two thousand, So think about it. 216 00:11:42,876 --> 00:11:46,236 Speaker 2: Two thousand and twenty ten, you go from a may 217 00:11:46,396 --> 00:11:48,596 Speaker 2: less than a million cars a year sold in China 218 00:11:48,636 --> 00:11:52,436 Speaker 2: to becoming it by twenty ten, the largest car market 219 00:11:52,476 --> 00:11:57,036 Speaker 2: in the world, far surpassing the United States. Buick selling 220 00:11:57,476 --> 00:12:00,076 Speaker 2: eighty percent of the worldwide sales are now in China, 221 00:12:00,676 --> 00:12:04,076 Speaker 2: making lots of money. The president of GM China at 222 00:12:04,116 --> 00:12:05,716 Speaker 2: the time is said, how is business? He said, We're 223 00:12:05,756 --> 00:12:09,116 Speaker 2: making more money than God. So you got Chinese consumers 224 00:12:09,236 --> 00:12:11,996 Speaker 2: loving buicks, are building a ton of them, selling them 225 00:12:12,036 --> 00:12:14,716 Speaker 2: faster they can build them, and making big profits on it. 226 00:12:14,756 --> 00:12:17,476 Speaker 2: So all is good for Western audio as you mentioned 227 00:12:17,516 --> 00:12:21,556 Speaker 2: Audi with super BMW Mercedes come in. It's a party 228 00:12:21,796 --> 00:12:23,036 Speaker 2: for Western automakers. 229 00:12:23,356 --> 00:12:24,356 Speaker 3: Yeah. 230 00:12:24,396 --> 00:12:27,036 Speaker 2: And then but for the people in Beijing who you 231 00:12:27,076 --> 00:12:33,036 Speaker 2: know Dung's successors. Yeah, they're looking around saying, wait a second, 232 00:12:33,196 --> 00:12:35,436 Speaker 2: We're the largest market in the world. We produce more 233 00:12:35,476 --> 00:12:38,836 Speaker 2: cars than anyone else. But where are the Chinese cars? 234 00:12:38,996 --> 00:12:39,196 Speaker 3: What? 235 00:12:39,356 --> 00:12:41,956 Speaker 2: This is not acceptable? All this money going to the 236 00:12:41,996 --> 00:12:44,636 Speaker 2: foreigners and the joint ventures. And oh, by the way, 237 00:12:45,036 --> 00:12:48,196 Speaker 2: we now import one hundred billion dollars worth of oil 238 00:12:48,316 --> 00:12:52,436 Speaker 2: a year. This is a problem. What are we going 239 00:12:52,516 --> 00:12:53,196 Speaker 2: to do about it? 240 00:12:54,116 --> 00:12:56,076 Speaker 1: Just to be clear, why is it a problem to 241 00:12:56,276 --> 00:12:58,476 Speaker 1: import one hundred billion dollars worth of oil every year? 242 00:12:58,476 --> 00:13:00,076 Speaker 1: I mean certainly they have a lot of exports. They 243 00:13:00,116 --> 00:13:02,196 Speaker 1: have plenty of capital to buy the oil. 244 00:13:03,076 --> 00:13:03,276 Speaker 3: Yeah. 245 00:13:03,316 --> 00:13:06,916 Speaker 2: They don't like the idea of being vulnerable to outsiders. 246 00:13:07,276 --> 00:13:11,316 Speaker 2: This goes back hundreds of years in Chinese history. We 247 00:13:11,436 --> 00:13:15,716 Speaker 2: don't want to be vulnerable in any way. And also 248 00:13:15,996 --> 00:13:19,636 Speaker 2: Chinese whenever possible, they don't like to spend money outside 249 00:13:19,716 --> 00:13:20,956 Speaker 2: their own country. 250 00:13:20,716 --> 00:13:23,476 Speaker 3: So they look around and they go, we're vulnerable on 251 00:13:23,516 --> 00:13:24,196 Speaker 3: the oil front. 252 00:13:24,236 --> 00:13:27,156 Speaker 2: We don't want to get into Mid East quagmires like 253 00:13:27,156 --> 00:13:28,556 Speaker 2: the United States has done. 254 00:13:28,796 --> 00:13:30,116 Speaker 3: Let's avoid that mistake. 255 00:13:30,876 --> 00:13:33,556 Speaker 2: And then, as a point of national pride, why is 256 00:13:33,596 --> 00:13:36,836 Speaker 2: it that we can put you know, rockets into orbit, 257 00:13:37,796 --> 00:13:39,996 Speaker 2: but we have a nuclear bomb, but we don't have 258 00:13:40,036 --> 00:13:41,836 Speaker 2: our own cars. This has got a little bit of 259 00:13:41,836 --> 00:13:46,916 Speaker 2: a national embarrassment. And so the brightest mind of Beijing 260 00:13:46,956 --> 00:13:49,396 Speaker 2: looked around and said, look, we've been playing a game 261 00:13:49,436 --> 00:13:52,476 Speaker 2: of catch up with the West on internal combustion engines. 262 00:13:52,476 --> 00:13:55,516 Speaker 2: Every time we learn to make a better engine, out 263 00:13:55,676 --> 00:13:59,396 Speaker 2: or BMW or Toyota makes an even better engine, and 264 00:13:59,836 --> 00:14:02,556 Speaker 2: Chinese consumers don't like Chinese bread. What can we do 265 00:14:02,676 --> 00:14:03,516 Speaker 2: to change the game. 266 00:14:05,196 --> 00:14:05,996 Speaker 3: So you know the. 267 00:14:05,916 --> 00:14:10,676 Speaker 1: Answer evs electric vehicles. 268 00:14:10,996 --> 00:14:14,076 Speaker 2: Yes, And it didn't just suddenly come to them in 269 00:14:14,156 --> 00:14:19,316 Speaker 2: twenty ten. Earlier on in the year two thousand. This 270 00:14:19,436 --> 00:14:22,236 Speaker 2: is only known later on. It's a very important guy 271 00:14:22,276 --> 00:14:27,596 Speaker 2: named Wan Gong Onan Gong born in northeast humble beginnings, 272 00:14:27,636 --> 00:14:31,916 Speaker 2: Northeast China, and the rust belt, goes to Germany, gets 273 00:14:31,916 --> 00:14:35,396 Speaker 2: a PhD, goes to work for Audi in the nineteen nineties, 274 00:14:35,436 --> 00:14:37,636 Speaker 2: works there for eight years. In two thousand, he comes 275 00:14:37,676 --> 00:14:41,636 Speaker 2: back secretly and delivers a white paper to the State Council, 276 00:14:41,676 --> 00:14:45,276 Speaker 2: the highest governing body in China, and he said, I've 277 00:14:45,356 --> 00:14:47,596 Speaker 2: seen it. We're never going to catch up with the 278 00:14:47,636 --> 00:14:50,756 Speaker 2: Germans or the other westerners. In Gasinba in two thousand 279 00:14:50,876 --> 00:14:52,876 Speaker 2: wrote a white paper and said the future for China 280 00:14:52,916 --> 00:14:56,316 Speaker 2: is electric and here's how to get there now. At 281 00:14:56,356 --> 00:14:59,556 Speaker 2: the time, everybody, kind of the leaders in China said, 282 00:14:59,556 --> 00:15:02,396 Speaker 2: that's very a brilliant take, but we have nothing. We 283 00:15:02,436 --> 00:15:06,316 Speaker 2: have zero capability and a small market and we're just 284 00:15:06,436 --> 00:15:09,516 Speaker 2: starting out. We'll tuck it, we'll put it in side. 285 00:15:09,556 --> 00:15:11,836 Speaker 1: But good idea and eves aren't a thing, right, I 286 00:15:11,836 --> 00:15:13,916 Speaker 1: mean at that point, GM had tried an electric car 287 00:15:13,996 --> 00:15:17,276 Speaker 1: that failed, right, Tesla is not a company yet maybe 288 00:15:17,276 --> 00:15:18,476 Speaker 1: in two thousand, Yeah. 289 00:15:18,316 --> 00:15:20,556 Speaker 2: Two thousand and three. Was only in two thousand and 290 00:15:20,556 --> 00:15:22,716 Speaker 2: three that they're founded. And you're right, GM tried that 291 00:15:22,756 --> 00:15:25,756 Speaker 2: ev one didn't work out. They ended up, you know, 292 00:15:25,916 --> 00:15:29,996 Speaker 2: collecting them and smashing them, so it didn't wasn't a 293 00:15:30,036 --> 00:15:32,316 Speaker 2: thing It wasn't a moment in time two thousand, but 294 00:15:32,356 --> 00:15:35,956 Speaker 2: in twenty ten, who's the Minister of Science and Technology 295 00:15:35,956 --> 00:15:39,516 Speaker 2: in China in twenty ten one Gum he left Audi. 296 00:15:40,036 --> 00:15:41,996 Speaker 3: He's the guy, He's the guy in charge. 297 00:15:42,076 --> 00:15:44,596 Speaker 2: He goes, hey, by the way, I have an idea 298 00:15:44,636 --> 00:15:47,916 Speaker 2: how he can make this pivot, dusts off his old paper. 299 00:15:48,476 --> 00:15:53,796 Speaker 2: Shijing Ping takes power. China's new leader. He looks around 300 00:15:53,796 --> 00:15:57,236 Speaker 2: and he's a definitely they call him redder than red. 301 00:15:57,836 --> 00:16:01,116 Speaker 2: He wants China to win, he wants the Communist Party 302 00:16:01,156 --> 00:16:03,676 Speaker 2: to win, and he loves anything they will give him 303 00:16:03,756 --> 00:16:06,836 Speaker 2: leverage on that front. So he throws his weight behind 304 00:16:06,916 --> 00:16:10,516 Speaker 2: this big new policy called Maiden China twenty twenty five. 305 00:16:11,156 --> 00:16:13,836 Speaker 2: This is this isn't a period from like twenty eleven 306 00:16:13,916 --> 00:16:14,876 Speaker 2: to twenty fourteen. 307 00:16:15,036 --> 00:16:17,316 Speaker 1: So this is their forward looking It's like a it's 308 00:16:17,356 --> 00:16:19,196 Speaker 1: like instead of a five year plan, it's a ten 309 00:16:19,276 --> 00:16:20,756 Speaker 1: or fifteen year plan kind. 310 00:16:20,636 --> 00:16:24,076 Speaker 2: Of yes, like with muscle, like, we're not fooling around. 311 00:16:24,116 --> 00:16:26,756 Speaker 2: We're going this is a pivot, but there's an opportunity 312 00:16:27,316 --> 00:16:30,236 Speaker 2: to change the game. We are going to throw all 313 00:16:30,356 --> 00:16:37,116 Speaker 2: kinds of funding behind the cultivation of our own independent 314 00:16:37,156 --> 00:16:41,116 Speaker 2: auto industry built on batteries and electric vehicles. 315 00:16:41,276 --> 00:16:47,476 Speaker 1: Okay, So, I mean interestingly, there's a long history of 316 00:16:47,556 --> 00:16:51,396 Speaker 1: governments trying to sort of steer their economies and it 317 00:16:51,516 --> 00:16:56,556 Speaker 1: going quite badly, not least in China in the middle 318 00:16:56,596 --> 00:16:59,236 Speaker 1: of the twentieth century. Right, Like, the reason at some 319 00:16:59,436 --> 00:17:01,756 Speaker 1: level that China got rich was they stopped doing that. 320 00:17:02,116 --> 00:17:06,676 Speaker 2: You could argue absolutely one hundred percent agree and so 321 00:17:07,436 --> 00:17:10,516 Speaker 2: and guess what in the early years of this effort 322 00:17:10,636 --> 00:17:13,476 Speaker 2: to throw tens of billions, even hundreds of billions of 323 00:17:13,556 --> 00:17:19,516 Speaker 2: dollars behind electric vehicles, it falls completely flat. The Chinese 324 00:17:19,556 --> 00:17:23,316 Speaker 2: consumer doesn't want two things. No electric it's short range, 325 00:17:23,316 --> 00:17:27,476 Speaker 2: it's unreliable. We heard about fires, and they're not good looking. 326 00:17:28,676 --> 00:17:32,436 Speaker 2: And two they're not foreign. There's no prestige. Like Chinese 327 00:17:32,476 --> 00:17:34,716 Speaker 2: electric car is a double loser. I don't want to 328 00:17:34,756 --> 00:17:39,276 Speaker 2: go there. So for most of the twenty tens, that 329 00:17:39,436 --> 00:17:41,036 Speaker 2: policy really struggles. 330 00:17:41,556 --> 00:17:44,676 Speaker 1: So what changed? So in fact it wasn't working. It's 331 00:17:44,716 --> 00:17:48,156 Speaker 1: a classic example of like government policy not working, wasting money. 332 00:17:48,236 --> 00:17:51,796 Speaker 1: Like it could have ended that way, right, I mean, 333 00:17:51,796 --> 00:17:53,476 Speaker 1: it could have just been a thing they tried that 334 00:17:53,476 --> 00:17:54,156 Speaker 1: didn't work. 335 00:17:54,956 --> 00:17:59,356 Speaker 2: It was very nearly that because by the end of 336 00:17:59,396 --> 00:18:03,756 Speaker 2: the decade, they were spending as much on subsidies as 337 00:18:03,756 --> 00:18:05,476 Speaker 2: they were on oil imports. 338 00:18:05,796 --> 00:18:08,236 Speaker 1: Wow, on subsidies for cars and batteries. 339 00:18:09,196 --> 00:18:11,636 Speaker 3: Right, it's like, please consumer, and. 340 00:18:11,556 --> 00:18:13,756 Speaker 1: This is twenty twenty, this is the decades, this. 341 00:18:14,276 --> 00:18:17,716 Speaker 2: Is twenty nineteen. I remember being with the CEO of 342 00:18:17,756 --> 00:18:20,676 Speaker 2: a major Chinese automaker and I asked him, I said, 343 00:18:20,716 --> 00:18:23,076 Speaker 2: what's the future of EVS. I know you guys been 344 00:18:23,116 --> 00:18:26,956 Speaker 2: trying now for almost a decade. He said, never more 345 00:18:26,996 --> 00:18:30,316 Speaker 2: than an issue here, huh, five to ten percent. Chinese 346 00:18:30,356 --> 00:18:34,356 Speaker 2: consumer doesn't want it. They're too complicated. What about charging 347 00:18:35,036 --> 00:18:39,836 Speaker 2: the batteries or shorter range? The government wants us to 348 00:18:39,836 --> 00:18:43,196 Speaker 2: go in that direction. But he had joined ventures with 349 00:18:43,276 --> 00:18:46,436 Speaker 2: Toyota and Honda. He said, we're making great products, we're 350 00:18:46,476 --> 00:18:51,596 Speaker 2: making great profits, consumers love the brand. We'll carve out 351 00:18:51,676 --> 00:18:53,636 Speaker 2: part of our business for EVS. But it's more like 352 00:18:53,716 --> 00:18:55,196 Speaker 2: compliance than enthusiastic. 353 00:18:55,476 --> 00:18:57,476 Speaker 1: Keep the government happy, basically. 354 00:18:57,156 --> 00:18:59,676 Speaker 2: Keep the government. Yep, we're trying our hardest. Yeah, we're 355 00:18:59,716 --> 00:19:03,756 Speaker 2: really going for it. So what changes? And this is 356 00:19:03,796 --> 00:19:08,716 Speaker 2: where China's probably China's secret superpower is where are most 357 00:19:09,156 --> 00:19:11,036 Speaker 2: Where are Apple iPhones built in the. 358 00:19:11,036 --> 00:19:16,276 Speaker 3: World changin in China, in China, right. So they look 359 00:19:16,316 --> 00:19:18,036 Speaker 3: around and they go, we have the very. 360 00:19:17,916 --> 00:19:23,236 Speaker 2: Best smartphone maker in the world manufacturing their products here. 361 00:19:23,796 --> 00:19:26,596 Speaker 3: How do we get the best, very best e who 362 00:19:26,676 --> 00:19:27,756 Speaker 3: is Oh wait. 363 00:19:27,556 --> 00:19:30,396 Speaker 2: A second, there's this company out of California that's ripping 364 00:19:30,476 --> 00:19:35,956 Speaker 2: it in the US and in Europe, wildly popular, defying 365 00:19:36,036 --> 00:19:39,996 Speaker 2: all expectations. And they seem to have changed consumers' minds 366 00:19:40,036 --> 00:19:44,316 Speaker 2: about what an electric vehicle can be. They can be sexy, 367 00:19:44,356 --> 00:19:46,276 Speaker 2: they can be attractive, they can be fast. 368 00:19:47,196 --> 00:19:49,316 Speaker 1: You haven't said Tesla yet. I keep waiting for you 369 00:19:49,396 --> 00:19:52,556 Speaker 1: to say Tesla. So they see Tesla, Yes. 370 00:19:52,516 --> 00:19:55,436 Speaker 2: You see Tesla, and they go, you ever hear of 371 00:19:55,676 --> 00:20:00,516 Speaker 2: China red carpet? Yeah, Like they laid out their red 372 00:20:00,556 --> 00:20:04,196 Speaker 2: carpet for Tesla for the first time. They said, Tesla, 373 00:20:04,316 --> 00:20:06,156 Speaker 2: we'd love to have you come here to China to 374 00:20:06,356 --> 00:20:08,876 Speaker 2: sell your cars. By the way, we want you to 375 00:20:08,916 --> 00:20:11,396 Speaker 2: make manufacture them here, just like we want everyone else 376 00:20:11,436 --> 00:20:14,476 Speaker 2: to manufacture them here. But we're going to sweeten the deal. 377 00:20:14,716 --> 00:20:18,396 Speaker 2: You can have one hundred percent ownership, no joint venture. 378 00:20:19,436 --> 00:20:23,236 Speaker 2: You're in charge. You bring their manufacturing capabilities in, your 379 00:20:23,236 --> 00:20:27,036 Speaker 2: suppliers in and you run the show and Elon Musk 380 00:20:27,076 --> 00:20:29,356 Speaker 2: looks around and goes, that looks pretty sweet. 381 00:20:29,516 --> 00:20:32,356 Speaker 1: What's the catch, Ah. 382 00:20:31,956 --> 00:20:32,796 Speaker 3: What's the catch? 383 00:20:35,636 --> 00:20:42,916 Speaker 2: Well, it's never spoken, but it's understood that as soon 384 00:20:42,956 --> 00:20:47,556 Speaker 2: as Tesla sets up operations in China, everything it knows 385 00:20:47,876 --> 00:20:54,516 Speaker 2: will one way or another leak to Chinese automakers, and 386 00:20:54,876 --> 00:20:59,996 Speaker 2: they are very quickly. We see five, six, seven companies 387 00:20:59,996 --> 00:21:04,116 Speaker 2: sprout up Like Selmy, we talked about, going, Wow, that's 388 00:21:04,156 --> 00:21:07,036 Speaker 2: a super incredible car. I wonder if we can do 389 00:21:07,076 --> 00:21:09,916 Speaker 2: that ourselves here. Oh, by the way, test suppliers are 390 00:21:09,956 --> 00:21:12,636 Speaker 2: just up the road and I know them because they're 391 00:21:12,676 --> 00:21:14,596 Speaker 2: you know, they know so and so and so and 392 00:21:14,596 --> 00:21:18,716 Speaker 2: so there's Yeah. I talked to one supply chain executive 393 00:21:18,756 --> 00:21:20,596 Speaker 2: at the time and I said how long does that 394 00:21:20,636 --> 00:21:23,836 Speaker 2: take though, like, how quickly? And he said overnight? 395 00:21:24,636 --> 00:21:31,356 Speaker 1: Overnight, So overnight everybody knows everything. Overnight. Everybody China could 396 00:21:31,476 --> 00:21:35,236 Speaker 1: make a Tesla if they wanted. Yeah, So when does 397 00:21:35,276 --> 00:21:37,516 Speaker 1: Tesla set up in China. 398 00:21:38,316 --> 00:21:42,596 Speaker 2: It sets up in China, It goes into production at 399 00:21:42,636 --> 00:21:46,236 Speaker 2: the very end of twenty nineteen, first weeks of twenty twenty, 400 00:21:46,276 --> 00:21:50,716 Speaker 2: exactly when COVID's happening. So it was not an auspicious start, 401 00:21:51,836 --> 00:21:57,316 Speaker 2: but against all odds, demand for Tesla in China explodes. 402 00:21:58,716 --> 00:22:02,116 Speaker 2: And it wasn't because it was electric necessarily. It was 403 00:22:02,196 --> 00:22:05,676 Speaker 2: because it had all these over there update features, new 404 00:22:05,716 --> 00:22:09,636 Speaker 2: and cool features, and so it changed the Chinese consumer's 405 00:22:09,676 --> 00:22:12,356 Speaker 2: mindset about, oh, what an electric vehicle could be. 406 00:22:12,556 --> 00:22:14,516 Speaker 1: Like it did in the US. Tesla had the same 407 00:22:14,556 --> 00:22:16,476 Speaker 1: effect in the US on exactly. 408 00:22:16,756 --> 00:22:20,636 Speaker 2: And this is the Chinese government saw that said we 409 00:22:20,716 --> 00:22:24,916 Speaker 2: can duplicate the Tesla effect here in China. They bet 410 00:22:24,956 --> 00:22:26,396 Speaker 2: on it and it. 411 00:22:26,436 --> 00:22:31,116 Speaker 1: Worked amazingly fast. Right, Like when I have read about this, 412 00:22:31,236 --> 00:22:35,076 Speaker 1: it seems like there's this key moment just what three 413 00:22:35,156 --> 00:22:39,876 Speaker 1: years after Tesla sets up in China or so the 414 00:22:40,676 --> 00:22:43,396 Speaker 1: is it? The Shanghai Auto Show in twenty twenty three? 415 00:22:43,636 --> 00:22:45,836 Speaker 1: Like tell me, why why do we able to talk 416 00:22:45,836 --> 00:22:48,196 Speaker 1: about that? Why is that such a big moment? And 417 00:22:48,316 --> 00:22:49,076 Speaker 1: were you there? 418 00:22:49,676 --> 00:22:51,956 Speaker 2: I was, I was telling you what happened. I was 419 00:22:53,116 --> 00:22:56,716 Speaker 2: set to meet my good friend Kausmeier, former managing director 420 00:22:56,756 --> 00:23:00,076 Speaker 2: of Mercedes Benz in China. So we agreed we're going 421 00:23:00,156 --> 00:23:02,636 Speaker 2: to meet at the Changhai Auto Show. Being German, he 422 00:23:02,716 --> 00:23:05,556 Speaker 2: wants to be there on day one, early in the morning, 423 00:23:05,676 --> 00:23:09,756 Speaker 2: I'm arriving the next day. So I'm back in the 424 00:23:09,796 --> 00:23:12,356 Speaker 2: United States getting my passport together. I get a call 425 00:23:12,436 --> 00:23:16,276 Speaker 2: from Klaus and he and I said, Klaus, what's going on? 426 00:23:16,276 --> 00:23:19,476 Speaker 3: Are you in China? And he said, it is a shock? 427 00:23:20,396 --> 00:23:20,876 Speaker 1: Wow? 428 00:23:21,476 --> 00:23:25,036 Speaker 2: Yeah, I said, what are you Okay, I'm telling you 429 00:23:25,196 --> 00:23:28,196 Speaker 2: it is a total shock. I cannot believe my eyes. 430 00:23:28,876 --> 00:23:30,316 Speaker 2: So what's going on, Klaus? 431 00:23:30,316 --> 00:23:30,756 Speaker 3: You okay? 432 00:23:30,836 --> 00:23:33,236 Speaker 2: Yes, I'm That's just a Shanghai auto show and the 433 00:23:33,316 --> 00:23:37,316 Speaker 2: Chinese have taken over. So taken over, it would be 434 00:23:37,396 --> 00:23:39,956 Speaker 2: inconceivable in my mind. What do you mean taking over? No, 435 00:23:40,356 --> 00:23:43,356 Speaker 2: I'm telling you it's the end of the foreign automakers 436 00:23:43,676 --> 00:23:47,916 Speaker 2: in China. So what was he looking at? If you 437 00:23:47,916 --> 00:23:50,156 Speaker 2: can imagine, if you've been to the Chinese auto show, 438 00:23:50,716 --> 00:23:54,116 Speaker 2: they're massive, biggest auto shows in the world. Think football 439 00:23:54,156 --> 00:23:56,556 Speaker 2: fields upon football As far as I can see, just 440 00:23:56,836 --> 00:23:59,716 Speaker 2: cars and people and more cars. And in the old 441 00:23:59,836 --> 00:24:05,236 Speaker 2: for twenty thirty years, it would be Mercedes, BMW, Audi, Buick, Toyota, Honda, 442 00:24:05,316 --> 00:24:08,596 Speaker 2: Hyundai taking center stage. And then if you had time, 443 00:24:08,636 --> 00:24:11,156 Speaker 2: you might want under down a side hall and there's 444 00:24:11,236 --> 00:24:15,556 Speaker 2: this pretty lame looking stand with a Chinese brandy and 445 00:24:16,156 --> 00:24:19,236 Speaker 2: all of a sudden the twenty twenty three, it's the opposite. 446 00:24:19,716 --> 00:24:23,836 Speaker 2: The Chinese are center stage and the foreigners have been 447 00:24:23,876 --> 00:24:27,396 Speaker 2: shunted the side. It's almost like through COVID we went 448 00:24:27,436 --> 00:24:31,476 Speaker 2: through some kind of crazy time machine. Chinese on the ascendancy, 449 00:24:31,996 --> 00:24:34,596 Speaker 2: Foreigners on their way out the door. 450 00:24:35,436 --> 00:24:38,756 Speaker 1: Did you fly in the next day? Did you go yeah? What? 451 00:24:38,756 --> 00:24:41,636 Speaker 1: What was that like? What'd you say? 452 00:24:41,676 --> 00:24:42,156 Speaker 3: Mostly? 453 00:24:42,236 --> 00:24:45,116 Speaker 2: I saw a confidence that I had never seen before 454 00:24:45,156 --> 00:24:49,316 Speaker 2: out of the Chinese. One executive from BYD said to me, 455 00:24:50,716 --> 00:24:53,516 Speaker 2: this is not the company that you've known for twenty years. 456 00:24:54,356 --> 00:24:56,156 Speaker 3: We're a new thing now. 457 00:24:56,916 --> 00:24:59,996 Speaker 2: And ever since that moment, I felt like the Chinese 458 00:25:00,996 --> 00:25:04,396 Speaker 2: really really getting comfortable and confident in their own capabilities. 459 00:25:08,276 --> 00:25:22,076 Speaker 1: We'll be back in just a minute. This segment is 460 00:25:22,116 --> 00:25:24,596 Speaker 1: brought to you by Walmart. Behind every small brand is 461 00:25:24,596 --> 00:25:27,276 Speaker 1: someone with a dream. Today, we're sitting down with one 462 00:25:27,276 --> 00:25:30,076 Speaker 1: of the founders whose products you can discover at Walmart. 463 00:25:30,516 --> 00:25:32,516 Speaker 1: His name is Ben Moore, and he's the CEO of 464 00:25:32,556 --> 00:25:35,396 Speaker 1: the Ugly Company, based in the Central Valley in California. 465 00:25:35,796 --> 00:25:38,756 Speaker 1: The company sells dried fruit that comes largely from produce 466 00:25:38,996 --> 00:25:41,996 Speaker 1: that is too ugly to be sold fresh. Ben told 467 00:25:42,076 --> 00:25:43,756 Speaker 1: me that he got the idea to start the company 468 00:25:43,796 --> 00:25:46,276 Speaker 1: when he was driving a truck and he often wound 469 00:25:46,356 --> 00:25:49,556 Speaker 1: up transporting fruit that packing houses couldn't sell because it 470 00:25:49,596 --> 00:25:52,476 Speaker 1: was blemished, perfectly good fruit that just looked a little 471 00:25:52,596 --> 00:25:54,196 Speaker 1: ugly and it was getting thrown out. 472 00:25:54,636 --> 00:25:57,716 Speaker 4: And so I just was sat there thinking about what 473 00:25:57,756 --> 00:25:58,996 Speaker 4: can we do with this fruit other and dump it 474 00:25:58,996 --> 00:26:00,596 Speaker 4: out right? And I thought that there could be a 475 00:26:00,596 --> 00:26:02,396 Speaker 4: brand solution there, which is where the name the Ugly 476 00:26:02,436 --> 00:26:04,796 Speaker 4: Company came from, was going to get people excited about 477 00:26:04,836 --> 00:26:06,196 Speaker 4: the sustainable nature of the fruit. 478 00:26:06,436 --> 00:26:08,076 Speaker 1: So I understand that at some point you went to 479 00:26:08,116 --> 00:26:12,316 Speaker 1: this something called a Walmart Open Call event. Tell me 480 00:26:12,396 --> 00:26:15,076 Speaker 1: what that is and why it mattered for your business. Yeah. 481 00:26:15,116 --> 00:26:19,676 Speaker 4: So Walmart Open Call is Walmart's initiative to source from 482 00:26:19,716 --> 00:26:22,996 Speaker 4: American manufacturers and small business like ours. We fly out 483 00:26:22,996 --> 00:26:25,196 Speaker 4: and they're kind of sitting there a little bit starstruck. 484 00:26:25,236 --> 00:26:27,116 Speaker 4: When you walk into the event, you're like, oh, my goodness, 485 00:26:27,116 --> 00:26:30,076 Speaker 4: like this really is an enormous event, and you know, 486 00:26:30,236 --> 00:26:32,476 Speaker 4: just like anything else, say here's my PowerPoint, here's my products, 487 00:26:32,476 --> 00:26:34,476 Speaker 4: there's my mission, here's what we're trying to solve, and 488 00:26:34,796 --> 00:26:36,956 Speaker 4: effects you're like hey, like yeah, we want to create 489 00:26:36,996 --> 00:26:39,076 Speaker 4: space for you in our slot. Here's a golden ticket 490 00:26:39,076 --> 00:26:42,476 Speaker 4: and it's like a straight up Willy Waka style golden ticket. 491 00:26:42,356 --> 00:26:45,796 Speaker 1: Literally a physical piece of paper that says you made it. 492 00:26:46,236 --> 00:26:48,596 Speaker 4: Yeah you know, you've been selected. So there's like the 493 00:26:48,636 --> 00:26:50,276 Speaker 4: full day of just craziness. It's like, oh my god, 494 00:26:50,436 --> 00:26:53,476 Speaker 4: I'm now going to be a Walmart supplier, which is amazing. 495 00:26:53,556 --> 00:26:56,196 Speaker 4: So yeah, we, you know, six months later, launched one 496 00:26:56,236 --> 00:26:58,956 Speaker 4: hundred ninety Walmarts and now we've grown into nearly a 497 00:26:59,036 --> 00:27:01,076 Speaker 4: thousand Walmarts since then last year and a half. 498 00:27:01,156 --> 00:27:04,076 Speaker 1: So how did getting onto the shelves at Walmart affect 499 00:27:04,116 --> 00:27:04,796 Speaker 1: your business? 500 00:27:05,076 --> 00:27:08,076 Speaker 4: We hired an additional twenty people to work in our 501 00:27:08,116 --> 00:27:12,196 Speaker 4: manufacturing facility just specifically for the Walmart demand that was created. 502 00:27:12,556 --> 00:27:15,036 Speaker 4: So that's been great because our product sells really well 503 00:27:15,076 --> 00:27:18,076 Speaker 4: in Walmart, whereas as a small brand, it can be 504 00:27:18,076 --> 00:27:20,516 Speaker 4: really tricky working with larger distributors and you know, trying 505 00:27:20,556 --> 00:27:22,396 Speaker 4: to get your product even on the shelves and things 506 00:27:22,476 --> 00:27:25,156 Speaker 4: like that. They have all their different applications where it's 507 00:27:25,156 --> 00:27:29,556 Speaker 4: actually really efficient to market to Walmart customers through the 508 00:27:29,596 --> 00:27:32,636 Speaker 4: Walmart apps of things, and so well, Walmart's helping us 509 00:27:32,636 --> 00:27:35,596 Speaker 4: create demand via their platforms, right, and so it's a 510 00:27:35,636 --> 00:27:36,436 Speaker 4: huge deal for us. 511 00:27:36,876 --> 00:27:39,916 Speaker 1: Congratulations and all your success and I wish you more 512 00:27:39,956 --> 00:27:40,116 Speaker 1: of it. 513 00:27:40,796 --> 00:27:41,396 Speaker 3: I appreciate it. 514 00:27:41,436 --> 00:27:42,196 Speaker 4: Thank you very much. 515 00:27:43,196 --> 00:27:46,196 Speaker 1: This segment was brought to you by Walmart. Explore thousands 516 00:27:46,236 --> 00:27:48,676 Speaker 1: of small brands online at Walmart dot com or at 517 00:27:48,756 --> 00:27:56,636 Speaker 1: your local Walmart store. So let's talk about the role 518 00:27:56,716 --> 00:27:58,916 Speaker 1: of Chinese automakers in the world today. 519 00:27:59,636 --> 00:28:06,516 Speaker 2: So, China's rolling in Chinese cars. I know, numbers are 520 00:28:06,756 --> 00:28:08,916 Speaker 2: often hard, to give me some numbers. 521 00:28:09,276 --> 00:28:10,076 Speaker 3: It was some numbers. 522 00:28:10,116 --> 00:28:14,916 Speaker 2: So five years ago, China exported a total of one 523 00:28:15,076 --> 00:28:18,516 Speaker 2: million cars, which is about less than five percent of 524 00:28:18,516 --> 00:28:21,716 Speaker 2: their total production. They're all geared up for selling in 525 00:28:21,756 --> 00:28:24,836 Speaker 2: the China market. Okay, that was one million five years ago. 526 00:28:24,956 --> 00:28:30,996 Speaker 2: This year that'll be twelve million. Twelve million. That's unprecedented 527 00:28:30,996 --> 00:28:33,476 Speaker 2: in the history of the automobile. Japan at his peak 528 00:28:33,636 --> 00:28:37,236 Speaker 2: was six million. China's already doubled that to twelve million. 529 00:28:37,676 --> 00:28:39,956 Speaker 1: How many cars does the US export every year? 530 00:28:40,476 --> 00:28:42,796 Speaker 3: US exports about it one one million? 531 00:28:43,196 --> 00:28:45,996 Speaker 1: Yeah, and how many does Japan export every year? Now? 532 00:28:46,516 --> 00:28:49,036 Speaker 3: Now about three three million? 533 00:28:49,076 --> 00:28:51,276 Speaker 1: And how many cars is China exporting this year? 534 00:28:51,756 --> 00:28:57,316 Speaker 2: Twelve million cars. It's their exporting is more than the 535 00:28:57,396 --> 00:29:01,796 Speaker 2: United States makes. Now, oh, we manufacturer about ten million cars. 536 00:29:01,796 --> 00:29:05,356 Speaker 2: They're exporting twelve million in addition to their own market, 537 00:29:05,356 --> 00:29:08,596 Speaker 2: which is like twenty five million cars. So China now 538 00:29:08,636 --> 00:29:12,996 Speaker 2: accounts for almost forty percent of global automotive production, almost half, 539 00:29:13,356 --> 00:29:14,156 Speaker 2: getting close to. 540 00:29:14,156 --> 00:29:16,516 Speaker 1: Half of all the cars made in the world are 541 00:29:16,836 --> 00:29:19,116 Speaker 1: made in China, and a big chunk of those are exported. 542 00:29:19,156 --> 00:29:24,156 Speaker 1: They're exporting more than everybody else combined, certainly anybody else combined. 543 00:29:23,796 --> 00:29:26,556 Speaker 2: Yep, exporting more than And here we are in America, 544 00:29:26,916 --> 00:29:29,756 Speaker 2: and where I'm I go to see executive I make 545 00:29:29,836 --> 00:29:32,756 Speaker 2: keynote talks around the country and everybody's like, yeah, okay, 546 00:29:32,756 --> 00:29:35,276 Speaker 2: you are the boy who cried wolf because we don't 547 00:29:35,316 --> 00:29:37,436 Speaker 2: see where where is the Chinese car? 548 00:29:37,476 --> 00:29:37,676 Speaker 3: Here? 549 00:29:37,956 --> 00:29:39,916 Speaker 2: When I give you these presentations, I put a map 550 00:29:39,916 --> 00:29:42,316 Speaker 2: of the world up and I go the map represents 551 00:29:42,356 --> 00:29:46,316 Speaker 2: all countries. You see a globe, Yeah, and I have 552 00:29:46,596 --> 00:29:50,436 Speaker 2: color coded and there's one country in white and everything 553 00:29:50,436 --> 00:29:50,996 Speaker 2: else is red. 554 00:29:51,596 --> 00:29:52,396 Speaker 1: Huh. 555 00:29:52,436 --> 00:29:54,756 Speaker 2: And that gets people in the audience to go, wait 556 00:29:54,756 --> 00:29:58,236 Speaker 2: a second, hold on, we are on an island. If 557 00:29:58,236 --> 00:30:02,316 Speaker 2: you go to Mexico, UK Australia. I was recently in Indonesia, 558 00:30:02,396 --> 00:30:06,796 Speaker 2: South Africa. I visited Chinese cars, Chinese cars, Chinese cars 559 00:30:06,796 --> 00:30:10,996 Speaker 2: pouring in and so we're surrounded and it seems like 560 00:30:11,036 --> 00:30:14,676 Speaker 2: it's inevitable that they also enter the US market. 561 00:30:15,756 --> 00:30:19,076 Speaker 1: And so just to be clear, what's keeping them out? 562 00:30:19,356 --> 00:30:20,436 Speaker 1: Is it just tariffs? 563 00:30:21,476 --> 00:30:24,516 Speaker 2: We have big tariffs in place, more than one hundred 564 00:30:24,556 --> 00:30:28,676 Speaker 2: percent on terraffs. That alone, Even though one hundred percent 565 00:30:28,716 --> 00:30:31,396 Speaker 2: sounds like a lot, Chinese autom manufacturers said, one hundred 566 00:30:31,396 --> 00:30:32,316 Speaker 2: percent won't stop us. 567 00:30:32,916 --> 00:30:36,716 Speaker 1: One hundred percent doubles the price. You're paying a dollar 568 00:30:36,756 --> 00:30:38,956 Speaker 1: in tax for every dollar of car you're buying. 569 00:30:39,516 --> 00:30:43,516 Speaker 2: Yes, and in an industry where the margins are already 570 00:30:43,516 --> 00:30:45,956 Speaker 2: pretty thin, yeah, they're like, yeah, one hundred percent tariff, 571 00:30:46,036 --> 00:30:49,396 Speaker 2: that's not really going to stop us. So the Department 572 00:30:49,396 --> 00:30:54,396 Speaker 2: of Commerce put in place a very strategic extra layer. 573 00:30:54,756 --> 00:30:57,316 Speaker 2: And without going into a lot of detail, it essentially says, 574 00:30:57,796 --> 00:31:01,836 Speaker 2: if a vehicle features any Chinese hardware or software related 575 00:31:01,876 --> 00:31:07,556 Speaker 2: to over there updates or self driving, it cannot legally 576 00:31:07,596 --> 00:31:09,116 Speaker 2: be registered here in the US. 577 00:31:09,996 --> 00:31:14,156 Speaker 1: And is there a security rationale for that? 578 00:31:15,516 --> 00:31:16,556 Speaker 3: There is? There is. 579 00:31:16,596 --> 00:31:20,036 Speaker 2: There's two components. One is to buy time for domestic 580 00:31:20,076 --> 00:31:22,196 Speaker 2: industry because if the Chinese come in, they. 581 00:31:22,276 --> 00:31:26,156 Speaker 1: Just, yeah, it's clearly protectionist at some level, right, Like 582 00:31:26,316 --> 00:31:30,876 Speaker 1: it's plainly protectionist. Yes, is there a valid security rationale 583 00:31:31,276 --> 00:31:33,396 Speaker 1: alongside the protectionism. 584 00:31:33,596 --> 00:31:37,116 Speaker 2: Well, China has all kinds of mechanisms already in place 585 00:31:37,116 --> 00:31:39,956 Speaker 2: in the United States for a surveillance and a mobile 586 00:31:39,996 --> 00:31:44,636 Speaker 2: car that's vacuuming up massive amounts of data about people 587 00:31:44,676 --> 00:31:49,276 Speaker 2: and locations and buildings definitely could be weaponized and we 588 00:31:49,356 --> 00:31:55,196 Speaker 2: shouldn't be naive about that possibility. So I personally feel 589 00:31:55,196 --> 00:32:00,036 Speaker 2: like the Department of Commerce rules are appropriate given the 590 00:32:00,076 --> 00:32:01,836 Speaker 2: tensions between the two countries today. 591 00:32:02,676 --> 00:32:05,516 Speaker 1: Let's talk about evs in the US, right, because substantially 592 00:32:05,596 --> 00:32:07,676 Speaker 1: all of what China is exporting to everyone in the 593 00:32:07,676 --> 00:32:12,756 Speaker 1: world is electric vehicles, create electric vehicles. But it seems 594 00:32:12,796 --> 00:32:18,036 Speaker 1: like US companies made a genuine effort to build electric vehicles. 595 00:32:18,076 --> 00:32:21,916 Speaker 1: And you have pointed out that the big US automakers 596 00:32:22,356 --> 00:32:27,236 Speaker 1: combined GM Ford Stilantis, which owns Chrysler, have written down 597 00:32:27,276 --> 00:32:31,516 Speaker 1: something like fifty billion dollars of investments they made into 598 00:32:31,516 --> 00:32:35,516 Speaker 1: EV's because they just weren't that popular with American buyers. 599 00:32:35,636 --> 00:32:39,756 Speaker 1: And so I don't know. One could make different inferences 600 00:32:39,796 --> 00:32:42,876 Speaker 1: from that, like maybe people in this country wouldn't want 601 00:32:42,956 --> 00:32:45,036 Speaker 1: Chinese EV's because we don't want EV's. I don't know, 602 00:32:45,156 --> 00:32:47,596 Speaker 1: Like what do you make of that fact? 603 00:32:48,356 --> 00:32:53,076 Speaker 2: Okay, so China's ex sports. I wanted to mention this 604 00:32:53,196 --> 00:32:56,476 Speaker 2: important point. Of that twelve million that will go overseas 605 00:32:56,516 --> 00:33:01,516 Speaker 2: this year, half of those are not EV's. Oh interesting, okay. 606 00:33:01,596 --> 00:33:04,716 Speaker 2: So what we're facing is not only a challenge on 607 00:33:04,796 --> 00:33:08,396 Speaker 2: the EV front, which most people say, oh, China EV's, Okay, 608 00:33:08,396 --> 00:33:11,556 Speaker 2: we'll give them that because we own gasoline. The trouble 609 00:33:11,636 --> 00:33:15,436 Speaker 2: is they're competitive across the board, now, okay, okay, So 610 00:33:15,476 --> 00:33:19,876 Speaker 2: that's one second thing. Just like China struggled to get 611 00:33:19,916 --> 00:33:23,716 Speaker 2: his consumers to fall in love with EV's, so do 612 00:33:23,836 --> 00:33:27,716 Speaker 2: we here in the United States. You know, last year 613 00:33:28,236 --> 00:33:30,996 Speaker 2: less than ten percent of car sales in the United 614 00:33:31,036 --> 00:33:34,676 Speaker 2: States were evs. People just we tend to drive long distances, 615 00:33:34,716 --> 00:33:37,796 Speaker 2: big vehicles at high speeds, which is the antithesis of 616 00:33:37,836 --> 00:33:40,596 Speaker 2: what an EV is ideal for. You want city commuting, 617 00:33:40,636 --> 00:33:44,956 Speaker 2: short range and lower speeds. So that's a genuine sort 618 00:33:44,996 --> 00:33:48,356 Speaker 2: of American exceptionalism problem. And I'm not an advocate of 619 00:33:48,596 --> 00:33:50,636 Speaker 2: I don't think EV's will take over the United States. 620 00:33:50,676 --> 00:33:53,956 Speaker 3: I don't think they should, but there is a role 621 00:33:53,996 --> 00:33:54,396 Speaker 3: to play. 622 00:33:54,436 --> 00:33:56,916 Speaker 2: I think twenty twenty five percent of the market in 623 00:33:56,996 --> 00:34:00,036 Speaker 2: a normal market here in the nice it makes sense 624 00:34:00,716 --> 00:34:01,236 Speaker 2: for America. 625 00:34:01,356 --> 00:34:04,596 Speaker 1: I mean, we haven't talked about subsidies and the persistence 626 00:34:04,596 --> 00:34:07,836 Speaker 1: of subsidies. Right there were subsidies for evs a few 627 00:34:07,916 --> 00:34:10,956 Speaker 1: years ago. Now there are not. I mean in terms 628 00:34:11,036 --> 00:34:14,996 Speaker 1: of China in particular and the rise of their automakers 629 00:34:15,036 --> 00:34:17,396 Speaker 1: and their persistence. Like, what is the story of subsidies? 630 00:34:17,436 --> 00:34:25,156 Speaker 2: There huge still huge still and it's not in people 631 00:34:25,276 --> 00:34:27,396 Speaker 2: when you we need to invent a new word for 632 00:34:27,436 --> 00:34:30,516 Speaker 2: subsidies when it comes to China. Because here in the 633 00:34:30,556 --> 00:34:33,196 Speaker 2: United States we had a seventy five hundred dollars tax credit. 634 00:34:33,236 --> 00:34:36,276 Speaker 2: That's a subsidy in ev We had that for you 635 00:34:36,916 --> 00:34:38,876 Speaker 2: for evs right until the end of last year. 636 00:34:39,956 --> 00:34:40,836 Speaker 3: Think of China. 637 00:34:41,836 --> 00:34:47,356 Speaker 2: Imagine China as this massive manufacturing machine, and it says, 638 00:34:47,756 --> 00:34:50,236 Speaker 2: we want to dominate a given industry. How do we 639 00:34:50,276 --> 00:34:56,996 Speaker 2: dominate that. We invest in enormous amounts of capacity. We 640 00:34:57,076 --> 00:35:01,316 Speaker 2: throw all kinds of zero interest loans. You need free land. 641 00:35:01,356 --> 00:35:06,156 Speaker 2: How about training for your employees, energy, it discounted, whatever 642 00:35:06,196 --> 00:35:09,556 Speaker 2: the tools necessary for us to dominate an industry, We 643 00:35:09,676 --> 00:35:12,316 Speaker 2: the government of China, are ready to do that. We're 644 00:35:12,356 --> 00:35:14,636 Speaker 2: going to win the auto industry, just like we want 645 00:35:14,636 --> 00:35:17,556 Speaker 2: solar panels, just like we want shipbuilding, just like we 646 00:35:17,636 --> 00:35:21,596 Speaker 2: want steel and so on and so on. Today it's autos. 647 00:35:21,796 --> 00:35:25,316 Speaker 2: So when Americans go, well, China has some substance, do 648 00:35:25,396 --> 00:35:30,756 Speaker 2: they have some subsidy doesn't begin to describe the ferocity 649 00:35:30,836 --> 00:35:34,516 Speaker 2: with which the Chinese government will say, that's a national objective. 650 00:35:34,796 --> 00:35:35,596 Speaker 2: We're going to win. 651 00:35:36,476 --> 00:35:39,036 Speaker 1: So do you even compete with that? Like there is 652 00:35:39,076 --> 00:35:42,036 Speaker 1: the question of should we just let them have it? 653 00:35:42,596 --> 00:35:44,996 Speaker 1: They're basically giving us cars at a discount, like they 654 00:35:44,996 --> 00:35:47,796 Speaker 1: want to spend their own money to give us cars 655 00:35:47,876 --> 00:35:51,676 Speaker 1: cheaper than they would sell in a market without their intervention. 656 00:35:52,556 --> 00:35:55,156 Speaker 1: Is there a universe where that's just like good for us? 657 00:35:55,196 --> 00:35:59,116 Speaker 1: Like great, we will take that and we'll make other things. 658 00:35:59,156 --> 00:36:01,956 Speaker 3: In no universe that I know of, is it good 659 00:36:01,956 --> 00:36:02,476 Speaker 3: for us? 660 00:36:02,596 --> 00:36:02,916 Speaker 1: Okay? 661 00:36:03,996 --> 00:36:04,436 Speaker 3: Okay? 662 00:36:04,476 --> 00:36:04,836 Speaker 1: Why? 663 00:36:05,556 --> 00:36:09,476 Speaker 3: I because it's a short term gain for. 664 00:36:09,436 --> 00:36:12,236 Speaker 2: The United States at the expense of our long term 665 00:36:12,436 --> 00:36:15,076 Speaker 2: viability as a competitive economy. 666 00:36:15,236 --> 00:36:17,996 Speaker 1: Why is a car industry essential? There's another way of 667 00:36:17,996 --> 00:36:19,916 Speaker 1: asking the same question, why. 668 00:36:19,756 --> 00:36:22,756 Speaker 2: Is the car industry essential? So the United States today has, 669 00:36:22,916 --> 00:36:25,876 Speaker 2: in my view, two car industries that are operating in parallel. 670 00:36:25,876 --> 00:36:28,676 Speaker 2: One is the old car industry out of Detroit that 671 00:36:28,836 --> 00:36:34,276 Speaker 2: brings capabilities in manufacturing that are really crucial to national 672 00:36:34,316 --> 00:36:37,556 Speaker 2: defense and security and weapons systems. You need to have 673 00:36:38,036 --> 00:36:43,036 Speaker 2: a basis of capabilities of manufacturing. So that's that brings. 674 00:36:43,436 --> 00:36:46,556 Speaker 2: West Coast is the second auto industry. That's your Tesla's, 675 00:36:46,596 --> 00:36:50,796 Speaker 2: your way Mos, your ubers, your tech companies. They're bringing 676 00:36:50,916 --> 00:36:56,636 Speaker 2: software AI chips to build the cars of the future. 677 00:36:57,236 --> 00:37:01,036 Speaker 2: And if we forfeit the capabilities of having our own 678 00:37:01,076 --> 00:37:06,276 Speaker 2: auto industry, we suddenly become very vulnerable to China in 679 00:37:06,356 --> 00:37:08,116 Speaker 2: terms of our own national defense. 680 00:37:08,556 --> 00:37:11,556 Speaker 1: So you may to have a kind of frontier military, 681 00:37:12,196 --> 00:37:14,356 Speaker 1: you basically need to have a car industry. Is that 682 00:37:14,436 --> 00:37:15,596 Speaker 1: the core argument you're making. 683 00:37:15,796 --> 00:37:19,516 Speaker 2: Yes, Yes, the volume. That's where the volume comes from. 684 00:37:19,556 --> 00:37:22,836 Speaker 2: That's where the ecosystems come from. Many of the components 685 00:37:23,156 --> 00:37:26,796 Speaker 2: that define the future technologies in military applications are the 686 00:37:26,876 --> 00:37:29,436 Speaker 2: same ones that go into cars. If we don't have 687 00:37:29,636 --> 00:37:35,716 Speaker 2: those at home, we're extremely vulnerable to Chinese whims. 688 00:37:36,876 --> 00:37:39,676 Speaker 1: We haven't talked explicitly about batteries. But there is this 689 00:37:39,796 --> 00:37:44,076 Speaker 1: interesting idea, right that like, batteries are sort of analogous 690 00:37:44,156 --> 00:37:46,956 Speaker 1: to oil, right in evs, but they also are essential 691 00:37:46,996 --> 00:37:49,076 Speaker 1: for drones, which of course we've heard a ton about, 692 00:37:49,076 --> 00:37:50,916 Speaker 1: say in the Iran war. And so this notion that 693 00:37:51,516 --> 00:37:54,636 Speaker 1: batteries are an essential frontier technology, that there's this kind 694 00:37:54,636 --> 00:37:59,596 Speaker 1: of electric stack, right that includes batteries, that includes permanent 695 00:37:59,596 --> 00:38:02,716 Speaker 1: magnets made with a rare Earth's right, that the EV 696 00:38:02,876 --> 00:38:07,036 Speaker 1: is sort of the the representative thing you make with 697 00:38:07,116 --> 00:38:10,236 Speaker 1: this stack. But you also make drones, you also make missiles. 698 00:38:10,356 --> 00:38:15,276 Speaker 3: Right, Batteries are the future engines. 699 00:38:15,196 --> 00:38:18,716 Speaker 1: And China is winning batteries by a lot, right. 700 00:38:18,596 --> 00:38:21,596 Speaker 3: They're just killing it. They're killing it. 701 00:38:21,676 --> 00:38:25,236 Speaker 2: They own not only the ability to manufacture seventy percent 702 00:38:25,276 --> 00:38:30,836 Speaker 2: of batteries worldwide, but they also control the supply chain 703 00:38:30,916 --> 00:38:34,916 Speaker 2: into those batteries, most importantly the refining of the materials 704 00:38:34,956 --> 00:38:37,756 Speaker 2: that go into the cells that make the batteries. So 705 00:38:37,996 --> 00:38:42,196 Speaker 2: ninety percent of graphite today is processed in China. That's 706 00:38:42,236 --> 00:38:45,276 Speaker 2: another choke point. We don't have those capabilities at home. 707 00:38:45,396 --> 00:38:47,716 Speaker 2: So not only do we have to have the batteries, 708 00:38:47,716 --> 00:38:49,956 Speaker 2: but we also have to develop our own and how 709 00:38:49,956 --> 00:38:52,916 Speaker 2: do we get here? It was just negligence I think 710 00:38:52,996 --> 00:38:55,716 Speaker 2: on the part of American leadership at the government level 711 00:38:55,876 --> 00:38:59,796 Speaker 2: and the corporate level. It was cheaper to manufacturer regulatory 712 00:39:00,276 --> 00:39:02,276 Speaker 2: point of view, it's easier to do it in China. 713 00:39:02,356 --> 00:39:06,996 Speaker 2: We just blindly shipped so much to China. And now 714 00:39:06,996 --> 00:39:08,556 Speaker 2: we look and go, well, how did that happen? 715 00:39:09,276 --> 00:39:11,796 Speaker 1: Okay, guys, I mean there was a lot of upside 716 00:39:12,116 --> 00:39:15,116 Speaker 1: right Like, there was a notion if you go back 717 00:39:15,436 --> 00:39:17,676 Speaker 1: twenty five years, there was a notion like, oh, China 718 00:39:17,676 --> 00:39:21,596 Speaker 1: will join the WTO, they'll get richer, they'll they'll democratize. 719 00:39:21,596 --> 00:39:24,836 Speaker 1: We've never had a big, rich, market based country that 720 00:39:24,956 --> 00:39:29,196 Speaker 1: had an authoritarian regime right like it. I don't think 721 00:39:29,196 --> 00:39:31,116 Speaker 1: that people were necessarily dumb at the time. It just 722 00:39:31,116 --> 00:39:33,636 Speaker 1: didn't work out the way reasonable people thought it would 723 00:39:33,676 --> 00:39:38,356 Speaker 1: work out. One might say, did you know all along? 724 00:39:38,516 --> 00:39:39,396 Speaker 1: Was it obvious to you. 725 00:39:41,036 --> 00:39:46,076 Speaker 2: There's a tendency in the West to underestimate China and 726 00:39:46,116 --> 00:39:50,796 Speaker 2: its ambitions. Yeah, so what we hoped to see was 727 00:39:50,876 --> 00:39:54,276 Speaker 2: not what was real. Yeah, And in the short term 728 00:39:54,356 --> 00:39:56,356 Speaker 2: China said we'll take care of this for you, will 729 00:39:56,396 --> 00:39:58,676 Speaker 2: manufacture it half the cost and ship it back to 730 00:39:58,716 --> 00:39:59,316 Speaker 2: your margins. 731 00:39:59,396 --> 00:40:00,196 Speaker 3: Go up, look at this. 732 00:40:00,276 --> 00:40:04,716 Speaker 2: Beautiful Yeah, and we're all getting along until the point 733 00:40:04,756 --> 00:40:09,116 Speaker 2: at which China said, we might not need these guys anyway. 734 00:40:10,436 --> 00:40:16,876 Speaker 1: What should the US do about cars? 735 00:40:17,516 --> 00:40:20,636 Speaker 2: I would the starting point would be I'd have a 736 00:40:20,716 --> 00:40:25,036 Speaker 2: national campaign and say, first of all, have everybody understand 737 00:40:25,036 --> 00:40:29,036 Speaker 2: that cars and the car manufacturing industry and technology around 738 00:40:29,316 --> 00:40:32,156 Speaker 2: future of cars is crucial to our independence and our 739 00:40:32,196 --> 00:40:34,716 Speaker 2: way of life. So put that message out there. It 740 00:40:34,716 --> 00:40:37,276 Speaker 2: may not resonate today but over time. 741 00:40:37,556 --> 00:40:40,716 Speaker 1: But I feel like people love the domestic car industry, right. 742 00:40:40,756 --> 00:40:42,996 Speaker 1: I mean when you think of like mid twentieth century 743 00:40:43,076 --> 00:40:46,476 Speaker 1: meat and potatoes America, like GM was maybe the biggest 744 00:40:46,476 --> 00:40:48,796 Speaker 1: company in the world, it was certainly the biggest manufacturer, 745 00:40:48,876 --> 00:40:55,836 Speaker 1: the biggest car maker. Like that's like Glory Day's America heartland, right, Yes, 746 00:40:55,916 --> 00:40:58,436 Speaker 1: except that geographies as time have to change. 747 00:40:58,796 --> 00:41:03,756 Speaker 2: Yeah, I'm I'd love to be enthusiastic and optimistic about 748 00:41:03,756 --> 00:41:09,076 Speaker 2: Detroit's ability to pivot to this new era of chip 749 00:41:09,556 --> 00:41:11,596 Speaker 2: and software and. 750 00:41:11,836 --> 00:41:15,756 Speaker 1: AI software as they talk about the software defined vehicle. Right, 751 00:41:15,796 --> 00:41:18,596 Speaker 1: This idea that new cars are like software with a 752 00:41:18,716 --> 00:41:20,516 Speaker 1: car wrapped around it is the way to think of 753 00:41:20,556 --> 00:41:20,836 Speaker 1: a car. 754 00:41:20,956 --> 00:41:24,276 Speaker 2: Now, yeah, yes, start with software and then wrap the 755 00:41:24,356 --> 00:41:26,476 Speaker 2: metal in the glass and the rubber around it. It's 756 00:41:26,516 --> 00:41:28,636 Speaker 2: the heart of the car is software in the computer. 757 00:41:29,356 --> 00:41:31,916 Speaker 2: This is where the West Coast thrives. So the new 758 00:41:32,196 --> 00:41:37,836 Speaker 2: American auto industry must rise from the West. That's my Yeah, 759 00:41:37,916 --> 00:41:40,516 Speaker 2: that's where if I were in charge of the US government, 760 00:41:40,796 --> 00:41:43,116 Speaker 2: in charge of that, I'd say throw all of our 761 00:41:43,156 --> 00:41:48,476 Speaker 2: support behind your Tesla's and Waymos and ubers like logistics. 762 00:41:48,876 --> 00:41:52,036 Speaker 2: Think of it as mobility less about the old business 763 00:41:52,116 --> 00:41:55,076 Speaker 2: of hammering out a vehicle from a production line like 764 00:41:55,116 --> 00:41:55,796 Speaker 2: Ford and GM. 765 00:41:56,276 --> 00:41:59,196 Speaker 1: First thing is get everybody to believe that we need 766 00:41:59,196 --> 00:42:01,716 Speaker 1: a car industry and a new kind of car industry, 767 00:42:02,676 --> 00:42:04,516 Speaker 1: probably in a new place. The new place is going 768 00:42:04,596 --> 00:42:05,876 Speaker 1: to be hard politically, but keep going. 769 00:42:06,796 --> 00:42:09,116 Speaker 2: But both of them, both of them have roles to play. 770 00:42:09,316 --> 00:42:11,676 Speaker 2: I would say Detroit won't play the leading role. If 771 00:42:11,676 --> 00:42:15,236 Speaker 2: we hope to compete against China, we need the brains 772 00:42:15,396 --> 00:42:18,436 Speaker 2: and the innovation and then and the risk taking a 773 00:42:18,556 --> 00:42:19,476 Speaker 2: West Coast companies. 774 00:42:19,636 --> 00:42:21,036 Speaker 3: That's number one. Geography. 775 00:42:21,516 --> 00:42:25,636 Speaker 2: Second, autonomy autonomous cars, self driving cars. You've heard of 776 00:42:25,676 --> 00:42:29,916 Speaker 2: the Tesla, cyber cabs. Weimo's running in about a dozen 777 00:42:29,996 --> 00:42:32,876 Speaker 2: cities around the United States. I was just in San Francisco. 778 00:42:33,276 --> 00:42:40,076 Speaker 2: So autonomy. Whoever wins autonomy wins the new global auto industry. 779 00:42:40,316 --> 00:42:44,076 Speaker 1: How we haven't talked about autonomy in China, Like, how 780 00:42:44,236 --> 00:42:46,636 Speaker 1: how is China doing on autonomous vehicles? 781 00:42:47,676 --> 00:42:51,916 Speaker 2: Comparable in a few cities you'll see autonomous cars running around. 782 00:42:52,716 --> 00:42:56,716 Speaker 2: Not they're not as advanced as weimo, but they're getting 783 00:42:56,756 --> 00:42:57,676 Speaker 2: closer and closer. 784 00:42:57,836 --> 00:43:01,156 Speaker 1: Yeah, okay, so we're all so not to be reductive 785 00:43:01,236 --> 00:43:04,076 Speaker 1: or jinguistic, but we're a little bit ahead on autonomous cars. 786 00:43:04,596 --> 00:43:09,076 Speaker 3: Yes, we have some leadership still in autonomous cars. 787 00:43:09,476 --> 00:43:12,756 Speaker 1: Why is it so important? Why is autonomy so important 788 00:43:12,796 --> 00:43:16,796 Speaker 1: in this particular context of this kind of great powers 789 00:43:16,796 --> 00:43:19,756 Speaker 1: competition between the US and China? Is the notion that 790 00:43:19,836 --> 00:43:24,676 Speaker 1: if the US gets to autonomous cars at scale everywhere 791 00:43:25,076 --> 00:43:27,516 Speaker 1: in a way that we can sell around the world, 792 00:43:27,636 --> 00:43:31,116 Speaker 1: et cetera. That's that's a way we could beat China. Because, 793 00:43:31,156 --> 00:43:33,636 Speaker 1: of course, someone would rather have a truly autonomous car 794 00:43:33,756 --> 00:43:36,836 Speaker 1: than not. I mean, is that the core reason autonomy. 795 00:43:36,356 --> 00:43:37,636 Speaker 3: Is that's the core reason. 796 00:43:37,716 --> 00:43:42,876 Speaker 2: Yeah that people was recently in Indonesia, sales of new 797 00:43:42,916 --> 00:43:46,876 Speaker 2: cars in Indonesia and Thailand are down in the last 798 00:43:46,916 --> 00:43:50,876 Speaker 2: five years, like forty fifty percent, and the economies aren't 799 00:43:50,916 --> 00:43:53,596 Speaker 2: doing great. But even if they're holding even you think 800 00:43:53,796 --> 00:43:57,996 Speaker 2: they're going to sustain people are opting for ride share. 801 00:43:58,196 --> 00:44:00,916 Speaker 2: Like those interesting venients of not owning a car and 802 00:44:01,076 --> 00:44:04,436 Speaker 2: just having vehicles show up in this case with drivers. 803 00:44:04,876 --> 00:44:08,236 Speaker 1: Huh. Well, and it's rather like a lot of people 804 00:44:08,236 --> 00:44:11,996 Speaker 1: clustered in urban places where ridesha is particularly convenient and economical, 805 00:44:12,036 --> 00:44:14,716 Speaker 1: and having a car is less convenient and less economical. 806 00:44:15,356 --> 00:44:15,716 Speaker 3: That's it. 807 00:44:16,196 --> 00:44:19,756 Speaker 2: Jakarta thirty million people who owning a car is a paint. 808 00:44:20,436 --> 00:44:24,036 Speaker 2: So you're seeing this trend. Okay, younger people don't need, 809 00:44:24,156 --> 00:44:27,276 Speaker 2: don't value, don't want. There's inconvenience is expensive. 810 00:44:27,476 --> 00:44:30,356 Speaker 1: Huh So if it's autonomous, you could have fewer cars 811 00:44:30,396 --> 00:44:33,316 Speaker 1: by far, it would be profoundly cheaper to do ride sharing. 812 00:44:33,396 --> 00:44:35,916 Speaker 1: That's that's the old dream of autonomous cars. We just 813 00:44:35,956 --> 00:44:38,196 Speaker 1: sort of stopped talking about it because it's taken so 814 00:44:38,276 --> 00:44:38,956 Speaker 1: long to get here. 815 00:44:39,236 --> 00:44:42,036 Speaker 2: Taken so long, and today when I talk to people 816 00:44:42,076 --> 00:44:45,316 Speaker 2: in the industry, they feel they feel as though they've 817 00:44:45,316 --> 00:44:47,996 Speaker 2: gone through that drought that and then they're back up 818 00:44:48,036 --> 00:44:48,516 Speaker 2: and they're. 819 00:44:48,356 --> 00:44:52,236 Speaker 1: Five years away for the last twenty years problem. Yeah, 820 00:44:52,276 --> 00:44:55,356 Speaker 1: So okay, So one is get everybody excited about EVS. 821 00:44:55,436 --> 00:44:58,116 Speaker 1: Two is we are autonomy. Is that the whole. 822 00:44:57,916 --> 00:45:04,556 Speaker 2: List jobs jobs, tens of thousands, hundreds of thousands of jobs. 823 00:45:04,596 --> 00:45:08,676 Speaker 3: So where do those go if we're not manufacturing. 824 00:45:08,276 --> 00:45:11,036 Speaker 2: And related to jobs, there's this thing like when there's 825 00:45:11,076 --> 00:45:14,676 Speaker 2: concentrations of manufacturing, you're learning as you go, you're innovating 826 00:45:15,156 --> 00:45:17,076 Speaker 2: if you outsource that. That's one of the reasons why 827 00:45:17,716 --> 00:45:21,316 Speaker 2: Elon Musk loves to vertically integrate. I mean his whole company. 828 00:45:21,396 --> 00:45:23,436 Speaker 2: He's trying to do everything in the oar, he's doing 829 00:45:23,436 --> 00:45:26,156 Speaker 2: the superstargar station, he's doing the batteries, he's doing everything, 830 00:45:26,436 --> 00:45:31,756 Speaker 2: trying to do the AI, doing everything. Why, he says, 831 00:45:31,836 --> 00:45:36,436 Speaker 2: because when I outsource, that innovation in my company stops. 832 00:45:36,876 --> 00:45:39,756 Speaker 2: Now I'm dependent on someone else to innovate. I love 833 00:45:39,836 --> 00:45:44,116 Speaker 2: that insight. And so when if America just outsources in 834 00:45:44,196 --> 00:45:46,476 Speaker 2: order to have a cheaper end product for us, it's 835 00:45:46,516 --> 00:45:49,436 Speaker 2: like it's a little bit like the farmer who sells 836 00:45:49,436 --> 00:45:53,116 Speaker 2: his land to buy stuff for his family. Eventually we're 837 00:45:53,116 --> 00:45:56,436 Speaker 2: out of We're not doing anything anymore, we're not learning 838 00:45:56,516 --> 00:45:59,236 Speaker 2: we're not innovating, We're just burning. 839 00:46:00,116 --> 00:46:04,796 Speaker 1: Is there some broader lesson the US can learn from China. 840 00:46:08,716 --> 00:46:12,796 Speaker 2: One of the lessons is, for years, the United States 841 00:46:12,796 --> 00:46:16,716 Speaker 2: has been hopeful that China would change, come around, be 842 00:46:16,836 --> 00:46:19,796 Speaker 2: more like us. So one of the lessons is we 843 00:46:19,916 --> 00:46:24,716 Speaker 2: better put that aside. China doesn't change for anybody. So 844 00:46:24,796 --> 00:46:27,876 Speaker 2: if our hope is China's going to collapse or come 845 00:46:27,916 --> 00:46:30,756 Speaker 2: around and be a democracy in a short term, or 846 00:46:30,876 --> 00:46:34,876 Speaker 2: be a good trading partner, ally, let's dismiss that fantasy. 847 00:46:35,036 --> 00:46:36,956 Speaker 3: It's not happening. Okay. 848 00:46:37,156 --> 00:46:41,676 Speaker 2: Number two, we have to maybe have to get comfortable 849 00:46:41,716 --> 00:46:44,956 Speaker 2: with the idea that another country is bigger than we are. 850 00:46:45,036 --> 00:46:48,316 Speaker 2: Their industries are bigger than ours. We're not necessarily the 851 00:46:48,356 --> 00:46:52,316 Speaker 2: world leader in stuff. Okay, So what we have to 852 00:46:52,316 --> 00:46:53,996 Speaker 2: be smarter, we have to work harder, we have to 853 00:46:54,036 --> 00:46:58,156 Speaker 2: be more innovative. And Third, probably the most important one 854 00:46:58,156 --> 00:47:01,396 Speaker 2: I should have made it first is at a certain point, 855 00:47:01,436 --> 00:47:04,476 Speaker 2: if we look at the Manhattan Project or the United 856 00:47:04,516 --> 00:47:10,516 Speaker 2: States after Pearl Harbor or the Spotnick moment, there has 857 00:47:10,596 --> 00:47:15,116 Speaker 2: to be a mission that brings us all together and saying, 858 00:47:15,476 --> 00:47:18,116 Speaker 2: you know what, our future is genuinely at risk. Our 859 00:47:18,196 --> 00:47:22,436 Speaker 2: future is genuinely in jeopardy if we don't act together 860 00:47:22,836 --> 00:47:26,556 Speaker 2: to pursue a national mission. This is what China does 861 00:47:26,796 --> 00:47:29,516 Speaker 2: really well. The government set out the mission Made in 862 00:47:29,556 --> 00:47:33,276 Speaker 2: China twenty twenty five. We will lead in next generation technologies, 863 00:47:33,516 --> 00:47:36,916 Speaker 2: will dominate. We'll use it as leverage against other countries. 864 00:47:37,956 --> 00:47:39,076 Speaker 2: The US should learn from that. 865 00:47:44,036 --> 00:47:55,636 Speaker 5: We'll be back in a minute with the lightning round. 866 00:47:57,036 --> 00:48:00,836 Speaker 1: Let's finish with the lightning round. Okay, it's going to 867 00:48:00,876 --> 00:48:06,596 Speaker 1: be a little silly, just so you know. I understand 868 00:48:06,596 --> 00:48:12,156 Speaker 1: that Chinese cars typically have karaoke app installed, and so 869 00:48:12,196 --> 00:48:16,476 Speaker 1: I'm curious, do you have a go to car karaoke song? 870 00:48:18,316 --> 00:48:22,076 Speaker 2: It would be a famous song by Dunley June and 871 00:48:22,596 --> 00:48:27,796 Speaker 2: China is probably China's most famous singer, a woman actually 872 00:48:27,796 --> 00:48:31,556 Speaker 2: she's Taiwanese, but the Chinese love her too, and it 873 00:48:31,556 --> 00:48:35,916 Speaker 2: would be Uh, well, I don't want to break. 874 00:48:36,036 --> 00:48:38,076 Speaker 1: Give me a line. You have to sing a line. Sorry, 875 00:48:38,476 --> 00:48:47,316 Speaker 1: w e yo doors shun, fantastic, thank you? What what 876 00:48:47,436 --> 00:48:48,476 Speaker 1: did you? What does that mean? 877 00:48:48,596 --> 00:48:53,756 Speaker 3: By the way, uh you asked? You asked me how 878 00:48:53,836 --> 00:48:54,836 Speaker 3: deeply do I love you? 879 00:48:56,036 --> 00:48:56,916 Speaker 1: What's the answer? 880 00:48:57,716 --> 00:48:59,436 Speaker 3: As deep as the fullest moon? 881 00:49:00,436 --> 00:49:04,796 Speaker 1: Lovely ah what's one thing that's different about driving in 882 00:49:04,996 --> 00:49:06,836 Speaker 1: China compared to driving in the US. 883 00:49:07,356 --> 00:49:12,476 Speaker 2: Chaos chaos, So think of it as like a road 884 00:49:12,596 --> 00:49:18,436 Speaker 2: rally and cars coming wrong direction, lanes not respected, cars 885 00:49:18,516 --> 00:49:20,756 Speaker 2: coming into your lane, you going into their lanes. 886 00:49:20,956 --> 00:49:21,516 Speaker 3: In fact, when I. 887 00:49:21,516 --> 00:49:24,396 Speaker 1: From New York, Baby come to New York, New York. 888 00:49:24,316 --> 00:49:28,356 Speaker 2: Looks like a kindergarten compared to chiy Like whoa. So 889 00:49:28,476 --> 00:49:30,116 Speaker 2: when I first came back to the United States, I'm 890 00:49:30,156 --> 00:49:33,236 Speaker 2: driving around here and I would in Asia. When you 891 00:49:33,316 --> 00:49:36,236 Speaker 2: pass a car, as soon as you get your nose 892 00:49:36,276 --> 00:49:38,916 Speaker 2: ahead of it, you just start easing into that lane. 893 00:49:38,916 --> 00:49:40,996 Speaker 2: You just start like nosing into that lane and they 894 00:49:41,076 --> 00:49:44,196 Speaker 2: go yeah, okay, and they they kind of allow you 895 00:49:44,316 --> 00:49:48,796 Speaker 2: to and or not, and it's it's it's it's sort 896 00:49:48,836 --> 00:49:53,036 Speaker 2: of to bemin full contact, full contact. So in here 897 00:49:53,116 --> 00:49:55,596 Speaker 2: in California, I did that a couple of times. People 898 00:49:55,596 --> 00:49:57,916 Speaker 2: are on the horn, like you what are you doing? 899 00:49:58,276 --> 00:49:58,996 Speaker 1: Not cool? Bro? 900 00:49:59,916 --> 00:50:04,396 Speaker 2: Everything is so tight and chaotic, there so many cars, 901 00:50:04,436 --> 00:50:07,516 Speaker 2: so much congestion that you've got you got to bring 902 00:50:07,596 --> 00:50:09,796 Speaker 2: your game. So when people would visit me in China, 903 00:50:09,796 --> 00:50:11,756 Speaker 2: they're like, oh my God, get me out of this car. 904 00:50:12,236 --> 00:50:14,476 Speaker 2: As soon as you get this is terrifying. 905 00:50:17,316 --> 00:50:21,876 Speaker 1: So you mentioned that you studied Chinese in college. I'm curious, 906 00:50:21,916 --> 00:50:24,596 Speaker 1: do you have a favorite Chinese author? You know, I 907 00:50:24,596 --> 00:50:26,476 Speaker 1: don't know, fiction, poetry, whatever. 908 00:50:27,516 --> 00:50:28,756 Speaker 3: It would probably be. 909 00:50:29,156 --> 00:50:34,316 Speaker 2: So favorites would be the Tong dynasty poets, and the 910 00:50:34,396 --> 00:50:35,796 Speaker 2: most famous one is le Bi. 911 00:50:36,636 --> 00:50:39,036 Speaker 3: So, in fact, that's the thing that drew me. 912 00:50:39,076 --> 00:50:42,036 Speaker 2: To China initially, as I studied ancient Chinese poetry from 913 00:50:42,076 --> 00:50:45,716 Speaker 2: that era, which was around eleven hundred eleven thirteen hundred. 914 00:50:45,916 --> 00:50:51,156 Speaker 2: Phenomenal poets, just phenomenal, and I'm not into poetry per se, 915 00:50:51,276 --> 00:50:56,236 Speaker 2: but the way they put characters together made you feel, 916 00:50:56,276 --> 00:51:00,796 Speaker 2: it made you feel something exceptional. So Lebi would be 917 00:51:00,876 --> 00:51:03,116 Speaker 2: at the top of that list. And then more recently 918 00:51:03,116 --> 00:51:05,236 Speaker 2: in the twentieth century, it was a guy named Lushun 919 00:51:05,716 --> 00:51:09,796 Speaker 2: whose every Chinese nos he was lived in the early 920 00:51:09,916 --> 00:51:13,836 Speaker 2: part of the century, and you had really perceptive takes 921 00:51:13,956 --> 00:51:17,556 Speaker 2: on where China was historically and what's what made China 922 00:51:17,676 --> 00:51:21,916 Speaker 2: different and maybe what China needed to do to really 923 00:51:22,036 --> 00:51:24,516 Speaker 2: join the world. So one of his most famous lines 924 00:51:24,676 --> 00:51:31,916 Speaker 2: was Chinese people see foreigners as either gods or barbarians, 925 00:51:32,436 --> 00:51:37,996 Speaker 2: never as equals. This is profound. This is really really 926 00:51:38,436 --> 00:51:40,796 Speaker 2: helpful to understand where the Chinese are coming from. So 927 00:51:40,916 --> 00:51:45,436 Speaker 2: in my early years, foreigners were gods. Now we're tending 928 00:51:45,556 --> 00:51:49,356 Speaker 2: to be seen as the barbarians, never as equals. And 929 00:51:49,476 --> 00:51:52,476 Speaker 2: this is important because if China is going to integrate 930 00:51:52,596 --> 00:51:56,516 Speaker 2: with the world, its view is it should be in charge. 931 00:51:58,116 --> 00:52:00,916 Speaker 2: It's not joining an American led system or a Western 932 00:52:00,996 --> 00:52:04,156 Speaker 2: No China in charge. 933 00:52:05,836 --> 00:52:09,516 Speaker 1: So you've talked about these sort of big macro chaines 934 00:52:09,916 --> 00:52:12,956 Speaker 1: that you've seen in the decades you've been going to China. 935 00:52:13,476 --> 00:52:16,196 Speaker 1: I'm curious, is there is there anything on the more 936 00:52:16,356 --> 00:52:18,716 Speaker 1: subtle end, something that's changed in a kind of less 937 00:52:18,916 --> 00:52:21,436 Speaker 1: obvious or small but still interesting. 938 00:52:21,116 --> 00:52:28,156 Speaker 2: Way generation generational change. The younger people I meet now, 939 00:52:28,396 --> 00:52:31,996 Speaker 2: they tend to be single children, one child policy, they 940 00:52:32,076 --> 00:52:34,636 Speaker 2: tend to be more affluent, and they tend to be 941 00:52:34,796 --> 00:52:40,276 Speaker 2: less driven than their parents, so almost entitled. So it's 942 00:52:40,396 --> 00:52:44,476 Speaker 2: fascinating to see the hunger and the ambition. And now 943 00:52:44,596 --> 00:52:47,636 Speaker 2: this next generation looks like, yeah, they have this thing 944 00:52:47,716 --> 00:52:53,276 Speaker 2: called the lying down, lie down phenomenon in China. Like 945 00:52:53,396 --> 00:52:55,556 Speaker 2: the younger people going, why am I going to work 946 00:52:56,756 --> 00:52:58,476 Speaker 2: six days a week, nine am to night? 947 00:52:58,596 --> 00:53:00,956 Speaker 3: What's the point do I need to be doing this 948 00:53:01,116 --> 00:53:02,476 Speaker 3: so that. 949 00:53:03,116 --> 00:53:06,836 Speaker 1: Means we have a shot at catching China maybe, But. 950 00:53:06,916 --> 00:53:09,876 Speaker 2: Then Jack Bob comes out Ali Baba go goes. Don't 951 00:53:09,956 --> 00:53:13,356 Speaker 2: listen to that, that's garbage. We need to keep working hard. 952 00:53:13,956 --> 00:53:17,116 Speaker 2: So there's a tension there in the society. Where's it 953 00:53:17,156 --> 00:53:17,516 Speaker 2: gonna go? 954 00:53:18,236 --> 00:53:20,076 Speaker 1: Thanks for your time. It was great to talk with you. 955 00:53:20,876 --> 00:53:22,676 Speaker 3: Fabulous conversation. 956 00:53:22,956 --> 00:53:34,396 Speaker 1: Thank you. Michael Dunn is the CEO of Done Insights. 957 00:53:35,236 --> 00:53:37,796 Speaker 1: Please let us know what you think of the show, 958 00:53:38,276 --> 00:53:39,556 Speaker 1: which you want to hear more of, which you want 959 00:53:39,596 --> 00:53:43,596 Speaker 1: to hear less of particular guest ideas. You can email 960 00:53:43,676 --> 00:53:46,596 Speaker 1: us at problem at Pushkin dot fm. I read all 961 00:53:46,596 --> 00:53:51,076 Speaker 1: the emails. You can also find me on x rom LinkedIn. 962 00:53:51,796 --> 00:53:55,396 Speaker 1: Really do appreciate all the messages that we get. Today's 963 00:53:55,436 --> 00:53:58,116 Speaker 1: show was produced by Gabriel Hunter Chang and Trinamnino. It 964 00:53:58,236 --> 00:54:01,156 Speaker 1: was engineered by Hans Dale She and edited by Lydia 965 00:54:01,236 --> 00:54:04,236 Speaker 1: jen Kott. I'm Jacob Goldstein and we'll be back next 966 00:54:04,276 --> 00:54:10,876 Speaker 1: week with another episode of What's Your Problems Man.