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Speaker 1: Well, Wall Street is being hit with tell O TikTok's

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Speaker 1: in what has been called a gen Z culture clash.

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Speaker 1: Let's discuss with Bloomberg Personal Finance reporter Miss Elena eg Appalou,

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Speaker 1: who joins us from New York to discuss this really

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Speaker 1: interesting story. Miss Helena, I mean, we know that younger

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Speaker 1: people are sharing more on social media, and that includes TikTok,

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Speaker 1: but this is also an industry that really likes I

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Speaker 1: guess privacy and not really wanting people to post about

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Speaker 1: what they're doing in their downtime. Tell us how Wall

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Speaker 1: Street is kind of trying to balance this where you've

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Speaker 1: got people sharing on platforms, but they're also really trying

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Speaker 1: to protect confidentiality here. Yeah, that's a great question. I mean,

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Speaker 1: I think when you look at the story, the first

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Speaker 1: thing you notice is that it's essentially the generational clash

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Speaker 1: that's happening on Wall Street in full frontal. You have

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Speaker 1: a lot of these younger bankers that don't forget we're

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Speaker 1: working from home during the pandemic, slowly starting to come

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Speaker 1: back to the off us and filling this need that

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Speaker 1: a lot of gen Z feels to post about it

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Speaker 1: and share it with the rest of the world, and

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Speaker 1: so we're seeing all these videos pop up from bankers,

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Speaker 1: either entry level analysts or interns, you know, explaining what

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Speaker 1: working in an investment bank is, like what food they offer,

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Speaker 1: what you wear, but most importantly, details about how many

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Speaker 1: hours they work, how late they stay in the office.

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Speaker 1: And I think banks, you know, are really struggling to

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Speaker 1: figure out how to balance out what is definitely also

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Speaker 1: good marketing for them, because don't forget, this is a

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Speaker 1: generation that's spending so much time on TikTok, and these

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Speaker 1: videos are really reaching that generation. These are kids that

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Speaker 1: don't really know much about Wall Street and want to

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Speaker 1: learn more about it. And you know, Wall Street has

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Speaker 1: had a hard time retaining and attracting young talent, and

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Speaker 1: so this is really helping them. But at the same time,

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Speaker 1: as you mentioned, this is something that has to do

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Speaker 1: with an industry that is known for its confidence reality

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Speaker 1: that has very strict rules about what people are allowed

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Speaker 1: or not allowed to share. And I think any gen

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Speaker 1: z er that's currently working on Wall Street and trying

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Speaker 1: to share what it's like to work there definitely keeps

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Speaker 1: that in mind. Yeah, I mean, there's a fine balance,

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Speaker 1: right because it's also your own personal life and showing

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Speaker 1: what's happening in your life and that work hard, play

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Speaker 1: hard culture that you're alluding to there too. But then

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Speaker 1: in terms of social media policy that pretty much every

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Speaker 1: company has, you can't be sharing anything about clients or

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Speaker 1: bonuses or anything from the trading room floor, right exactly.

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Speaker 1: I think you know, a lot of these entry level

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Speaker 1: bankers that we spoke to said, listen, like, we study

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Speaker 1: these policies very well, and we try our best not

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Speaker 1: only to you know, follow these policies, but also make

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Speaker 1: sure that we don't necessarily mention what bank we work

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Speaker 1: and when we do these TikTok's. You know, it would

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Speaker 1: be quite easy for anyone if they did enough research

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Speaker 1: to figure it out. But they don't necessarily feel like

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Speaker 1: there're spokespeople for these banks. They just like there's spokespeople

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Speaker 1: for themselves. But having said that, it doesn't mean that

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Speaker 1: hiccups don't happen. I mean we've spoken to other, you know,

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Speaker 1: entry level bankers who have said we've been asked to

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Speaker 1: remove content from our platforms. I mean Goldman Sachs is

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Speaker 1: doing it. Bank of America is doing it. And so

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Speaker 1: these banks are really trying to tread carefully and figure

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Speaker 1: out how to allow certain videos out there, but also

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Speaker 1: control their narrative and make sure they're abiding to industry

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Speaker 1: regulations at the same time. Though, I will say there

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Speaker 1: are some banks that are really jumping in this very passionately,

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Speaker 1: and I think one of them is Morgan Stanley. And

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Speaker 1: I think it's really interesting because over the summer we

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Speaker 1: spoke to some of the interns that worked there that's

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Speaker 1: said that in their in their goodie bags that they

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Speaker 1: get when they join the firm, they were given phone

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Speaker 1: ring lights, you know, those little lights that you put

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Speaker 1: on your phone film exactly, and so here's a great

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Speaker 1: example of them encouraging it, you know, miss e Lena.

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Speaker 1: Fascinating article. I really enjoyed it, and there's a great

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Speaker 1: video too on the terminal to thank you so much

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Speaker 1: for your insights, Miss Elena eGov Obolo, Bloomberg Personal Finance

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Speaker 1: reporter joining us from New York and a really great

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Speaker 1: piece on the Bloomberg Wall Street hit with tell All

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Speaker 1: TikTok's in the gen Z culture clash