WEBVTT - UPS and the Fed and Wind 'Turbinegeddon'

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<v Speaker 1>You're listening to the Bloomberg Opinion podcast. Catch us Saturdays

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<v Speaker 2>Welcome to Bloomberg Opinion. I Maymy Morris. This week we

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<v Speaker 2>look at the cost of decades of climate in action

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<v Speaker 2>and why a German industrial giant is paying the multi

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<v Speaker 2>billion dollar price. Is the era of the musclecar over?

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<v Speaker 2>Is it possible to have an electric muscle car? And

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<v Speaker 2>we'll consider the very wealthy who are also financially stressed

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<v Speaker 2>and what that might mean for the economy. But we

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<v Speaker 2>begin with ups drivers. Labor action for the United Parcel

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<v Speaker 2>Service Workers helped drivers land new contracts, more benefits, even

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<v Speaker 2>air conditioning in those familiar brown trucks. Teamster's Union president

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<v Speaker 2>Sean O'Brien says the company was making a lot of

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<v Speaker 2>money while the drivers kept those packages coming.

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<v Speaker 3>They can set the tone on how it is to

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<v Speaker 3>reward their employees who have made them the success that

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<v Speaker 3>they are. I mean, they made one hundred billion with

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<v Speaker 3>a bee and our members deserve to reap those benefits

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<v Speaker 3>as well.

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<v Speaker 2>And in late July they were able to strike a deal.

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<v Speaker 4>Well, I think it's a great victory for the labor

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<v Speaker 4>movement in general.

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<v Speaker 5>We actually took on Corporate America one.

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<v Speaker 2>The end result a deal for UPS drivers and a

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<v Speaker 2>message for a FED chair J Powell as policymakers way

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<v Speaker 2>whether they've raised interest rates enough to bring inflation down

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<v Speaker 2>to their two percent target? Want to bring in Bloomberg

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<v Speaker 2>opinion columnist Connor Sen, the founder of Peachtree Creek Investments, Connor,

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<v Speaker 2>always a pleasure, thanks for joining us. What is the

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<v Speaker 2>message that this labor deal has for a FED chair pal?

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<v Speaker 6>So there's a lot of optimism that the slowdown we've

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<v Speaker 6>seen in growth and inflation will lead to a return

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<v Speaker 6>to two percent inflation, which is what the FED wants.

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<v Speaker 6>And if you look at some of the things that

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<v Speaker 6>have normalized and have in worker pay and indus trees

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<v Speaker 6>like truck driving and manufacturing and construction are still running

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<v Speaker 6>well ahead of where they were in the twenty tens

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<v Speaker 6>and so, and then you're seeing things like the UPS deal.

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<v Speaker 6>The UAW is looking for pretty aggressive deal as well.

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<v Speaker 6>And while it's great news for those workers, they can

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<v Speaker 6>get big hay increases I am skeptical that that's consistent

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<v Speaker 6>with two percent inflation.

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<v Speaker 2>Well, in fact, I wanted to get into that with

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<v Speaker 2>you because you also mentioned that this is sort of

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<v Speaker 2>pulling against a stoft landing for the economy, this labor action,

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<v Speaker 2>and it's not just ups. There are a lot of

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<v Speaker 2>labor actions ongoing. At first, I thought a rising tide

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<v Speaker 2>would lift all boats, but your argument is that this

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<v Speaker 2>is going to make it harder for.

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<v Speaker 6>The fed, right, And so right now, the reason we're

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<v Speaker 6>seeing a lot of progress on inflation is over the

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<v Speaker 6>past year, we've seen a lot of things like freight

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<v Speaker 6>prices and energy prices, used car prices are coming down,

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<v Speaker 6>rents are coming down, and so that's all really helpful,

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<v Speaker 6>but that's all more like normalization last year and sort

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<v Speaker 6>of supply chain improvements that we've seen, and that doesn't

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<v Speaker 6>really address the underlying Demain story, which is that we're

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<v Speaker 6>still seeing ro bus pay increases for blue collar workers,

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<v Speaker 6>which is arguably policy and that's a good thing. But

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<v Speaker 6>as those wage increases get absorbed, ultimately it's going to

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<v Speaker 6>start to compress margins again for companies, and they're going

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<v Speaker 6>to be looking to pass that on in the form

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<v Speaker 6>of higher prices.

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<v Speaker 2>So the way you describe it, it sounds like this

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<v Speaker 2>is sort of a cycle and that it's not going

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<v Speaker 2>to just be resolved in the next few months. This

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<v Speaker 2>sounds years long.

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<v Speaker 6>Yeah, And I think we kind of all knew this

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<v Speaker 6>was coming because we all know that truck drivers and

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<v Speaker 6>construction workers and autoworkers have been underpaid for a while,

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<v Speaker 6>and we were wondering what would be the impetus to

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<v Speaker 6>change that. And I think just the structural labor storage

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<v Speaker 6>for workers in those industries, combined with policy to do

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<v Speaker 6>things like you know, the inflation direction acts and building

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<v Speaker 6>out sort of green enjury transition, all of that is

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<v Speaker 6>very labor intensive for the kinds of workers we don't

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<v Speaker 6>have a lot of, and that's going to drive inflation

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<v Speaker 6>over the next few years.

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<v Speaker 7>Anyway.

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<v Speaker 2>Now, in your column, you tell the story about how

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<v Speaker 2>in two thousand and eight, the union accepted a pay

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<v Speaker 2>package that they weren't one hundred percent and in love

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<v Speaker 2>with because they didn't want the company to fold. They

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<v Speaker 2>wanted to protect the overall company and therefore the workers

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<v Speaker 2>as well. But that's not necessarily the case these days.

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<v Speaker 2>Help us square that circle, tell us about.

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<v Speaker 6>That, right, So, two thousand and eight, the auto industry

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<v Speaker 6>was on the verbs of collapse. The government kind of

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<v Speaker 6>stepped in to make sure that didn't happen, and unions,

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<v Speaker 6>which understand you can't have your employer go out of business,

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<v Speaker 6>said we're going to take this not so great deal

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<v Speaker 6>now to survive and we'll we'll get it back later.

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<v Speaker 6>And that's the kind of thing that doesn't necessarily show

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<v Speaker 6>up in the data where you now have union leaders

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<v Speaker 6>and union members with long memories and they say, we

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<v Speaker 6>took care of you guys in your time of crisis.

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<v Speaker 6>Now it's our turn. You've got high profits, you need us.

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<v Speaker 6>We know it's a great label market, and we're not

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<v Speaker 6>willing to accept that kind of subpar deal the way

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<v Speaker 6>we work fifteen years ago.

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<v Speaker 2>Okay, So this isn't necessarily an entire shift in how

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<v Speaker 2>they think or their ideology or philosophy. This is simply, hey,

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<v Speaker 2>we scratched your back ten years ago or fifteen years ago.

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<v Speaker 2>Now you can scratch.

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<v Speaker 6>Ours exactly, and they have the leverage to do it

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<v Speaker 6>when the unemploymentge three and a half percent. And if

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<v Speaker 6>you're not working for a car company, you can go

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<v Speaker 6>build out a factory, go be a driver or go

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<v Speaker 6>work in construction, and.

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<v Speaker 2>We are talking with Bloomberg opinion columnist Connor sent about

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<v Speaker 2>what the FED can learn from the UPS labor talks

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<v Speaker 2>and what it may mean as the FEDA tries to

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<v Speaker 2>reach that two percent inflation rate goal. Connor, how do

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<v Speaker 2>you see these types of labor actions continuing, because, as

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<v Speaker 2>we said, it's not just UPS.

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<v Speaker 6>Right, And actually the UPS one was interesting because on

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<v Speaker 6>the after that headline came out that full time UPS

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<v Speaker 6>drivers will make in paying benefits over the course of

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<v Speaker 6>the deal, on average one hundred and seventy thousand dollars,

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<v Speaker 6>there was a fifty percent increase in the number of

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<v Speaker 6>people applying to work for EPs. And so if you're

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<v Speaker 6>applying to work for YOUPS, you're not applying to work

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<v Speaker 6>for another company or another industry that's looking for those

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<v Speaker 6>types of workers. And so sort of a win in

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<v Speaker 6>one industry or one company can have ripple effects to

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<v Speaker 6>other employers who are all competing for the same labor pool.

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<v Speaker 2>There's also the flip side of that agreement. Though they

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<v Speaker 2>also got the promise that they could have air conditioning

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<v Speaker 2>in those iconic BROWND trucks, those delivery vehicles. It seems

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<v Speaker 2>like there's a flip side to that coin that perhaps

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<v Speaker 2>it's not really the sexiest job ever.

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<v Speaker 6>Yeah, this is a very physically grueling job. I personally

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<v Speaker 6>wouldn't want to have to haul packages ten twelve hours

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<v Speaker 6>a day. And so, by no means am I saying

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<v Speaker 6>this is an unearned or unmerited hey, increase it. Just

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<v Speaker 6>that if you're looking for two percent inflation, this is

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<v Speaker 6>making it difficult in the short term. And I think

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<v Speaker 6>the goal is, or the hope is that over coming years,

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<v Speaker 6>things like productivity improvements and ups talked about sort of

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<v Speaker 6>productivity and investments in their warehouses to automate things there

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<v Speaker 6>and just sort of paying benefits and job conditions getting

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<v Speaker 6>to a place where they should have been all along

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<v Speaker 6>will be enough where we can kind of reach an

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<v Speaker 6>equilibrium that everyone's happy with.

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<v Speaker 7>It.

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<v Speaker 6>Just that we're currently in the midst of an adjustment.

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<v Speaker 2>That's exactly what I wanted to ask about. You talk

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<v Speaker 2>about bringing those wage wages and wage growth back to

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<v Speaker 2>acceptable levels. And my question for you is acceptable to whom?

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<v Speaker 2>To everyone? Like, they have to find this happy medium

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<v Speaker 2>where everywhere it fits everybody where the bed's not too

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<v Speaker 2>soft and it's not too hard, it's just right.

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<v Speaker 6>And that's sort of the dance of capitalism right where

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<v Speaker 6>you have. This is a job that needs to be done.

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<v Speaker 6>We all want our package deliveries, but there's not a

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<v Speaker 6>lot of people who want to do these jobs at

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<v Speaker 6>the conditions and pay that they've been offered at. And

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<v Speaker 6>so pay and benefits have to go up. That means

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<v Speaker 6>shipping prices have to go up. And as Amazon consumers

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<v Speaker 6>or anybody else, we have to be willing to accept that,

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<v Speaker 6>and the company as well has to find a profit

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<v Speaker 6>margin that works for them. And so this is just

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<v Speaker 6>an adjustment period to figuring out what works for everybody.

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<v Speaker 2>I'm still fascinated with the idea that there are more

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<v Speaker 2>labor actions ongoing this year than we've seen in quite

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<v Speaker 2>some time. Do you anticipate there being more because of

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<v Speaker 2>those bringing the wage growth back to acceptable levels or

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<v Speaker 2>whatever the X factor may be for that particular industry.

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<v Speaker 2>Do you see these types of labor actions continuing beyond

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<v Speaker 2>just the team stairs and ups and UAW I.

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<v Speaker 6>Tend to think so. And again, the uneployment rate is

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<v Speaker 6>a big part of this because it shows that the

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<v Speaker 6>labor market is tight, and there's also kind of a

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<v Speaker 6>nebulous expectations game where if you're the UAW and you

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<v Speaker 6>see that the UPS teamsters just want a great deal,

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<v Speaker 6>you think we can too. And if you're looking to

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<v Speaker 6>unionize or or push for a bold deal at another

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<v Speaker 6>company the other in industry, you see these wins and

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<v Speaker 6>you see that it's detainable, and so that does just

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<v Speaker 6>kind of shift the playing field in terms of who

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<v Speaker 6>thinks they have the bargaining power in these negotiations.

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<v Speaker 2>And now the really important part is whether the FED

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<v Speaker 2>is listening, are they getting the message.

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<v Speaker 6>It's interesting because in the short term we do have

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<v Speaker 6>softer inflation data because used car prices are coming down

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<v Speaker 6>as auto production picks up and supply chains normalize and

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<v Speaker 6>shelter and rents are coming down as sort of the

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<v Speaker 6>pandemic normal is that craziness goes away and things are normalized,

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<v Speaker 6>and so we have probably six to nine months where

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<v Speaker 6>the inflation data iso going to look pretty good. But

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<v Speaker 6>the question is, again on the other side of this,

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<v Speaker 6>if UPS rates have to go up, if auto prices

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<v Speaker 6>have to go up to account for these labor deals,

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<v Speaker 6>will that push inflation in the back half of twenty

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<v Speaker 6>four and it's going to be a while until we know.

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<v Speaker 6>So it's this interesting time where you have arguably signs

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<v Speaker 6>of hotter inflation in the future, while the actual inflation

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<v Speaker 6>data that we get is soft.

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<v Speaker 2>It sounds like the way you're describing it is. Again,

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<v Speaker 2>as we mentioned before, this is going to take months, years,

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<v Speaker 2>but that bringing wage growth back to acceptable levels where

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<v Speaker 2>it's acceptable for all parties. It's also going to have

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<v Speaker 2>to take the FED into consideration. Once that wage growth

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<v Speaker 2>is balanced, then the FED can find some balance too

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<v Speaker 2>Or am I oversimplifying it, reading too much into it.

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<v Speaker 7>I think that's right.

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<v Speaker 6>And you just can't get sort of seven percent consistent

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<v Speaker 6>wage growth in these types of industries and think that

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<v Speaker 6>you're going to get to two percent inflation for the

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<v Speaker 6>economy as a whole.

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<v Speaker 7>And again I.

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<v Speaker 6>Think eventually, maybe you know, the UAW gets their contract

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<v Speaker 6>that they feel they've earned for the past fifteen years,

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<v Speaker 6>and then in a couple of years things kind of normalize.

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<v Speaker 6>But right now we still have that pretty tense upward

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<v Speaker 6>wage pressure that's going to drive inflation.

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<v Speaker 2>I don't want to ask about the pendulum swinging back

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<v Speaker 2>the other way, because the whole point of this is

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<v Speaker 2>not to swing the pendulum, but define the balance. But

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<v Speaker 2>the balance won't last forever, Like that's a temporary balance.

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<v Speaker 2>But what are we talking in terms of years? How

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<v Speaker 2>long will this last?

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<v Speaker 6>Well, these union contracts typically are I think the UPS

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<v Speaker 6>won us for four years, and so I would imagine

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<v Speaker 6>this is going to be the big catch up union contract.

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<v Speaker 6>And it's pretty hard to see what things can look

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<v Speaker 6>like four years from now, because things like spending in

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<v Speaker 6>the Investment Reduction Inflation Reduction Act peak I think in

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<v Speaker 6>twenty twenty six, and so it's possible that when we

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<v Speaker 6>get to the next negotiation in twenty twenty seven or whatever,

0:10:34.800 --> 0:10:37.560
<v Speaker 6>that things have normalized and we're not talking about this anymore.

0:10:37.600 --> 0:10:40.280
<v Speaker 6>Just right now, I think there just shouldn't be any

0:10:40.320 --> 0:10:42.920
<v Speaker 6>confidence that we've totally liftd inflation, because we still see

0:10:42.920 --> 0:10:44.360
<v Speaker 6>these pretty intense wage pressures.

0:10:44.760 --> 0:10:48.360
<v Speaker 2>Connerson is a Bloomberg Opinion columnist and founder of Peachtree

0:10:48.480 --> 0:10:53.520
<v Speaker 2>Creek Investments and coming up a troubling climate omen problems

0:10:53.679 --> 0:10:56.920
<v Speaker 2>with wind turbines that pretend to slower and more expensive

0:10:57.080 --> 0:11:00.000
<v Speaker 2>energy transition. We're going to check it out. Just ahead.

0:11:00.200 --> 0:11:02.000
<v Speaker 2>You're listening to Bloomberg Opinion.

0:11:11.400 --> 0:11:15.400
<v Speaker 1>You're listening to the Bloomberg Opinion podcast Contest Saturdays at

0:11:15.400 --> 0:11:18.520
<v Speaker 1>one and seven pm Eastern on Bloomberg dot Com, the

0:11:18.600 --> 0:11:21.720
<v Speaker 1>iHeartRadio app and the Bloomberg Business App, or listen on

0:11:21.800 --> 0:11:23.880
<v Speaker 1>demand wherever you get your podcasts.

0:11:25.800 --> 0:11:29.800
<v Speaker 2>You're listening to Bloomberg Opinion I Namy Morris. Just last month,

0:11:29.880 --> 0:11:33.640
<v Speaker 2>President Biden toured a wind turbine factory in New Mexico

0:11:34.000 --> 0:11:38.000
<v Speaker 2>to tout his economic agenda and new kinds of jobs

0:11:38.240 --> 0:11:40.960
<v Speaker 2>under the Inflation Reduction Act and the Chips Act.

0:11:41.000 --> 0:11:43.040
<v Speaker 4>Now they're tired to hear me say this, but where's

0:11:43.080 --> 0:11:47.479
<v Speaker 4>it written that America can't lead the world again to manufacture,

0:11:47.520 --> 0:11:51.439
<v Speaker 4>because we're going to do just that the leading manufacturer

0:11:51.440 --> 0:11:51.959
<v Speaker 4>in the world.

0:11:52.360 --> 0:11:55.160
<v Speaker 2>Well, it may take longer and cost more to transition

0:11:55.240 --> 0:11:59.520
<v Speaker 2>to wind energy. It's been stymied by red tape, structural issues,

0:11:59.800 --> 0:12:04.079
<v Speaker 2>and material and logistics costs. But wind energy seems to

0:12:04.160 --> 0:12:06.440
<v Speaker 2>have a lot to offer. The question now, is is

0:12:06.480 --> 0:12:09.120
<v Speaker 2>it all worth it? We are talking with Bloomberg Opinion

0:12:09.160 --> 0:12:13.520
<v Speaker 2>columnist Chris Bryant. He covers industrial companies in Europe. Chris,

0:12:13.640 --> 0:12:15.720
<v Speaker 2>always a pleasure. Thank you for taking the time with

0:12:15.800 --> 0:12:18.560
<v Speaker 2>us and in your column on the Bloomberg terminal. You

0:12:18.720 --> 0:12:22.280
<v Speaker 2>frame all of this with Siemens Energies wind turbine project

0:12:22.320 --> 0:12:26.360
<v Speaker 2>and struggling with those abnormal vibrations that they found, but

0:12:26.400 --> 0:12:28.800
<v Speaker 2>they only found it in about four percent of their fleet.

0:12:29.160 --> 0:12:31.560
<v Speaker 2>Why is that a problem? This four percent?

0:12:32.080 --> 0:12:35.160
<v Speaker 8>Very simply, if you do have a problem with a

0:12:35.200 --> 0:12:38.800
<v Speaker 8>wind turbine, then repairing it can be extremely expensive. You've

0:12:38.800 --> 0:12:43.400
<v Speaker 8>got to imagine this is hugely heavy equipment installed high

0:12:43.440 --> 0:12:45.920
<v Speaker 8>above the ground, so the last thing you want is

0:12:45.960 --> 0:12:48.880
<v Speaker 8>anything going wrong, and unfortunately that's been the case here

0:12:48.920 --> 0:12:54.680
<v Speaker 8>with Semens Energies wind unit. It forecasts recently a four

0:12:54.720 --> 0:12:57.680
<v Speaker 8>and a half billion europe and you're lost.

0:12:57.760 --> 0:12:57.920
<v Speaker 7>Now.

0:12:58.000 --> 0:13:00.760
<v Speaker 8>To be clear, that's not all down to the fact

0:13:00.800 --> 0:13:05.520
<v Speaker 8>that due to these problems with the onshore wind turbines,

0:13:05.559 --> 0:13:08.280
<v Speaker 8>it's having other issues too, some of which you mentioned

0:13:08.320 --> 0:13:10.240
<v Speaker 8>at the start. But it all adds up. And as

0:13:10.240 --> 0:13:12.480
<v Speaker 8>I said, you know, a four and a half billion

0:13:12.559 --> 0:13:15.200
<v Speaker 8>euro loss at the time when the world needs more

0:13:16.040 --> 0:13:19.480
<v Speaker 8>wind power and demand is actually very high, is extraordinary

0:13:19.520 --> 0:13:21.280
<v Speaker 8>and it takes some explaining, I think, because I think

0:13:21.320 --> 0:13:25.360
<v Speaker 8>many people outside not familiar with the companies in this

0:13:25.440 --> 0:13:27.600
<v Speaker 8>sector would assume that they're all doing very well. But

0:13:27.640 --> 0:13:28.960
<v Speaker 8>the opposite is the case.

0:13:29.240 --> 0:13:32.120
<v Speaker 2>Well, let's talk about that, because in your column you

0:13:32.200 --> 0:13:35.000
<v Speaker 2>also talk about how this can be laid at the

0:13:35.040 --> 0:13:38.760
<v Speaker 2>doorstep of climate and action, and now there's this rush

0:13:38.800 --> 0:13:41.400
<v Speaker 2>to catch up, bring us up to speed. What did

0:13:41.400 --> 0:13:41.920
<v Speaker 2>you mean by.

0:13:41.840 --> 0:13:44.800
<v Speaker 8>That, Well, of course, you know, we've had an enormous

0:13:45.040 --> 0:13:48.600
<v Speaker 8>step forward in the wind industry over the last decade,

0:13:48.640 --> 0:13:51.240
<v Speaker 8>and the machinery has been getting larger and larger and

0:13:51.280 --> 0:13:54.160
<v Speaker 8>more powerful, and that's a very good thing from the

0:13:54.160 --> 0:13:57.040
<v Speaker 8>perspective of climate. It means we can generate more clean

0:13:57.080 --> 0:14:00.840
<v Speaker 8>electricity and so forth. The problem has been as intense

0:14:00.880 --> 0:14:04.280
<v Speaker 8>competition to get this deployed in the field, intense competition

0:14:04.400 --> 0:14:07.480
<v Speaker 8>to develop ever more powerful turbines. The danger of the

0:14:07.520 --> 0:14:11.760
<v Speaker 8>courses in producing that technology that you know, you cut corners,

0:14:11.800 --> 0:14:14.240
<v Speaker 8>you rush too much, you brush problems under the carpet.

0:14:14.600 --> 0:14:19.440
<v Speaker 8>That's what seems to happen at Semen's Energies GMESSA wind unit,

0:14:20.320 --> 0:14:23.360
<v Speaker 8>where these problems have only sort of dripped out gradually

0:14:23.520 --> 0:14:27.680
<v Speaker 8>and they'll finally hopefully acknowledged the full extent of them recently,

0:14:28.200 --> 0:14:31.560
<v Speaker 8>and of course once that happens, then you know fixing them.

0:14:31.680 --> 0:14:34.640
<v Speaker 8>As we discussed is very expensive. But you know, this

0:14:34.800 --> 0:14:37.360
<v Speaker 8>all resulted from the fact that the company was determined

0:14:37.440 --> 0:14:40.400
<v Speaker 8>to produce the you know, these very large, very powerful turbines.

0:14:40.480 --> 0:14:42.200
<v Speaker 8>Of course they bid offer a little more than they

0:14:42.200 --> 0:14:42.600
<v Speaker 8>could chew.

0:14:42.600 --> 0:14:45.360
<v Speaker 2>In this case, some of the issues that you talk

0:14:45.400 --> 0:14:48.800
<v Speaker 2>about in the column, the red tape, the material costs,

0:14:48.960 --> 0:14:54.960
<v Speaker 2>inflation impacting those costs, are those at all or entirely

0:14:55.560 --> 0:14:58.880
<v Speaker 2>impacted by the pandemic. Is this sort of a leftover

0:14:59.400 --> 0:15:02.400
<v Speaker 2>residual effect of what we went through in twenty twenty

0:15:02.440 --> 0:15:04.600
<v Speaker 2>and twenty one, or is there more to it than

0:15:04.680 --> 0:15:05.000
<v Speaker 2>just that.

0:15:06.280 --> 0:15:09.640
<v Speaker 8>Well, there's certainly the case that besides these these warranty

0:15:09.760 --> 0:15:12.440
<v Speaker 8>repair issues that the wind turb i makers have been having,

0:15:12.480 --> 0:15:15.120
<v Speaker 8>they've been hit by a really sort of perfect storm.

0:15:15.160 --> 0:15:19.400
<v Speaker 8>If they excuse the pun of problems in their supply chain,

0:15:19.440 --> 0:15:22.560
<v Speaker 8>as you say, if you think about logistics, you know,

0:15:22.640 --> 0:15:24.680
<v Speaker 8>if you produce a wind turn and as I say,

0:15:24.840 --> 0:15:27.760
<v Speaker 8>enormous blades of machinery, they have to be transported, you

0:15:27.760 --> 0:15:30.360
<v Speaker 8>could have imagined that suddenly the cost of delivering those

0:15:30.800 --> 0:15:34.480
<v Speaker 8>that equipment got extremely expensive. And of course, yes, the

0:15:34.560 --> 0:15:37.880
<v Speaker 8>components and that make up a wind turber and all

0:15:37.920 --> 0:15:39.720
<v Speaker 8>of those went up in costs as well, and that

0:15:39.760 --> 0:15:42.800
<v Speaker 8>created a bit of problem because it's often the case

0:15:42.840 --> 0:15:46.160
<v Speaker 8>that these companies have sort of fixed time contracts that

0:15:46.280 --> 0:15:49.640
<v Speaker 8>did not adjust for inflation, and so they ended up

0:15:49.680 --> 0:15:52.280
<v Speaker 8>having to delivered this equipment what they promised, and of

0:15:52.320 --> 0:15:55.320
<v Speaker 8>course it wasn't profitable. Then is it hoped and so forth.

0:15:55.720 --> 0:15:58.000
<v Speaker 8>I think there's a lot of big learning curve that's happened.

0:15:58.040 --> 0:16:02.320
<v Speaker 8>There now, lots of contracts being now rewritten to allow

0:16:02.360 --> 0:16:06.000
<v Speaker 8>for sort of inflation adjustment and so forth. But the

0:16:06.040 --> 0:16:08.960
<v Speaker 8>sad reality is, of course, therefore we had this, you know,

0:16:09.040 --> 0:16:13.880
<v Speaker 8>for years, a declining trend in the cost of wind turbines.

0:16:14.520 --> 0:16:16.240
<v Speaker 8>The price is now having to go up again to

0:16:16.600 --> 0:16:20.280
<v Speaker 8>accommodate some of these inflated costs.

0:16:20.880 --> 0:16:24.000
<v Speaker 2>We are talking with Bloomberg opinion columnist Chris Bryant about

0:16:24.040 --> 0:16:27.280
<v Speaker 2>an energy transition to wind power and some of the

0:16:27.360 --> 0:16:30.240
<v Speaker 2>hiccups that we're finding along the way. More than just hiccups,

0:16:30.920 --> 0:16:34.760
<v Speaker 2>and Chris, the wind energy or the wind energy industry

0:16:35.920 --> 0:16:38.400
<v Speaker 2>seems to have a lot to offer. There seems to

0:16:38.400 --> 0:16:40.880
<v Speaker 2>be a lot of promise there and as you said,

0:16:41.080 --> 0:16:44.560
<v Speaker 2>there is a tremendous demand for these turbines. What's the

0:16:44.720 --> 0:16:47.680
<v Speaker 2>hang up are these growing pains. We've never been here before,

0:16:47.680 --> 0:16:49.080
<v Speaker 2>and we're just learning as we go.

0:16:51.000 --> 0:16:53.600
<v Speaker 8>There is certainly an element of growing pains, and of

0:16:53.640 --> 0:16:58.080
<v Speaker 8>course so this is always the case with large projects

0:16:58.120 --> 0:17:00.440
<v Speaker 8>of any client. If you look at the new power

0:17:00.440 --> 0:17:03.520
<v Speaker 8>industry for example, you know, we've seen in in Europe,

0:17:03.600 --> 0:17:06.960
<v Speaker 8>you know, companies trying to build new nuclear power stations

0:17:06.960 --> 0:17:09.399
<v Speaker 8>across of those ends up going through the roof. This

0:17:09.520 --> 0:17:12.520
<v Speaker 8>simply is is very hard to do this kind of stuff,

0:17:12.520 --> 0:17:14.879
<v Speaker 8>and we can be proud, I think in Europe and

0:17:14.920 --> 0:17:17.679
<v Speaker 8>also in the United States for general electric perhap some

0:17:17.880 --> 0:17:21.479
<v Speaker 8>very very you know, accomplished wind companies, but unfortunately, as

0:17:21.480 --> 0:17:24.600
<v Speaker 8>I say, they really have had a torrid time with

0:17:24.760 --> 0:17:27.520
<v Speaker 8>you know, conditions going against them and pricing not helping

0:17:27.560 --> 0:17:30.240
<v Speaker 8>them are so and some home made mistakes as well,

0:17:31.040 --> 0:17:33.800
<v Speaker 8>and particularly offshore. Now we're seeing that the costs of

0:17:33.800 --> 0:17:36.080
<v Speaker 8>offshore wind have gone up a lot projects there are

0:17:36.119 --> 0:17:38.320
<v Speaker 8>being canceled, which is of course again the last thing

0:17:38.359 --> 0:17:40.359
<v Speaker 8>you want to see at a time like this. I

0:17:40.400 --> 0:17:42.880
<v Speaker 8>still think that you know, wind power has still got

0:17:43.000 --> 0:17:46.199
<v Speaker 8>you know, very rosy years ahead of it. Nevertheless, to

0:17:46.200 --> 0:17:47.840
<v Speaker 8>get from a stage where these come some of these

0:17:47.840 --> 0:17:50.680
<v Speaker 8>companies have not been making money to one where they're

0:17:50.680 --> 0:17:52.960
<v Speaker 8>making healthy profits. It's going to be difficult, it's going

0:17:53.000 --> 0:17:53.760
<v Speaker 8>to take time.

0:17:54.560 --> 0:17:57.520
<v Speaker 2>Are there any best practices or any other lessons to

0:17:57.600 --> 0:18:00.960
<v Speaker 2>be learned from semens for other men of factorers who

0:18:01.000 --> 0:18:03.960
<v Speaker 2>are launching into this or getting into this or I

0:18:04.200 --> 0:18:07.040
<v Speaker 2>already eyeball deep into it, and they want to make

0:18:07.119 --> 0:18:10.280
<v Speaker 2>sure that they do the best that they can and

0:18:10.440 --> 0:18:12.200
<v Speaker 2>not make some of the same mistakes we've seen.

0:18:13.160 --> 0:18:14.600
<v Speaker 8>Well, I think there's a couple of things to get

0:18:14.640 --> 0:18:17.159
<v Speaker 8>to keep an eye on. One, as we've seen in

0:18:17.160 --> 0:18:20.320
<v Speaker 8>so many industries, is that the rising threat of Chinese competition.

0:18:21.200 --> 0:18:23.560
<v Speaker 8>Chinese wind market is sort of an island to itself

0:18:23.600 --> 0:18:27.159
<v Speaker 8>in some instances. Chinese companies are dominating there, but they

0:18:27.200 --> 0:18:29.280
<v Speaker 8>are starting to push overseas and the fear I think

0:18:29.520 --> 0:18:32.560
<v Speaker 8>on the part of European wind manufacturers in particular, is

0:18:32.600 --> 0:18:34.960
<v Speaker 8>that they'll see more competition, which of course wouldn't be

0:18:35.000 --> 0:18:37.240
<v Speaker 8>helpful as they try to get their finances in the

0:18:37.320 --> 0:18:40.200
<v Speaker 8>right order. The other thing I flag is is permitting,

0:18:40.240 --> 0:18:43.879
<v Speaker 8>and that's something that governments can help with wind projects.

0:18:43.960 --> 0:18:47.240
<v Speaker 8>Unfortunately here are constantly delayed in sty meat by there's

0:18:47.320 --> 0:18:50.560
<v Speaker 8>an element of nimbiaism, an element of just huge amounts

0:18:50.600 --> 0:18:53.760
<v Speaker 8>of paperwork required to get these projects up and launch,

0:18:53.840 --> 0:18:56.000
<v Speaker 8>so you know it can take years, and of course

0:18:56.080 --> 0:18:59.320
<v Speaker 8>it's time that we don't have this efforts underway to

0:18:59.359 --> 0:19:02.200
<v Speaker 8>simplify permitting. But I think a lot more improvements could

0:19:02.200 --> 0:19:05.360
<v Speaker 8>be made there, because even if the wind turbine manufacturers

0:19:05.359 --> 0:19:08.439
<v Speaker 8>finally get their technical and cost problems under control, they

0:19:08.480 --> 0:19:10.800
<v Speaker 8>still face this headwind from permitting at the time when

0:19:10.800 --> 0:19:12.440
<v Speaker 8>we need to speed up, not slow down.

0:19:13.040 --> 0:19:15.919
<v Speaker 2>Well, this type of setback that we saw at Semens

0:19:16.119 --> 0:19:19.359
<v Speaker 2>and other issues that are plaguing the industry, is that

0:19:19.440 --> 0:19:21.800
<v Speaker 2>going to have a chilling effect on the future of

0:19:21.800 --> 0:19:22.480
<v Speaker 2>this industry.

0:19:24.119 --> 0:19:27.120
<v Speaker 8>I think it's certainly made investors cautious and it would

0:19:27.240 --> 0:19:29.080
<v Speaker 8>not be helpful if the cost of capital of some

0:19:29.119 --> 0:19:31.439
<v Speaker 8>of these companies starts to rise again. You've seen a

0:19:31.520 --> 0:19:34.080
<v Speaker 8>massive sell off in the Semens energy stock. You lost

0:19:34.080 --> 0:19:37.680
<v Speaker 8>billions of euros at market value. A isn't helpful if

0:19:37.680 --> 0:19:39.840
<v Speaker 8>one day it needs to grace capital. Now for now

0:19:39.920 --> 0:19:42.119
<v Speaker 8>it does not need to. But nevertheless, I think for

0:19:42.240 --> 0:19:45.960
<v Speaker 8>now these wind cup companies is definitely under pressure to

0:19:46.040 --> 0:19:49.640
<v Speaker 8>show investors, prove to investors that their technology is reliable,

0:19:49.640 --> 0:19:52.359
<v Speaker 8>and there aren't any more skeletons in the closet because

0:19:52.359 --> 0:19:54.520
<v Speaker 8>I think, you know, there is a nervousness out there

0:19:54.520 --> 0:19:58.280
<v Speaker 8>that more problems could emerge as these these these turbines

0:19:58.280 --> 0:20:01.200
<v Speaker 8>are installed and you know to feet the new equipment.

0:20:01.480 --> 0:20:03.080
<v Speaker 8>If that proves not to be the case, I think

0:20:03.119 --> 0:20:06.800
<v Speaker 8>there'll be a lot of relief out there. But yes,

0:20:06.920 --> 0:20:08.880
<v Speaker 8>a lot to prove on the part of these companies.

0:20:09.080 --> 0:20:12.120
<v Speaker 2>Thank you so much, Chris. Chris Bryant is a Bloomberg

0:20:12.160 --> 0:20:16.000
<v Speaker 2>opinion columnist covering industrial companies in Europe. And don't forget

0:20:16.200 --> 0:20:19.480
<v Speaker 2>We're available as a podcast on Apple, Spotify or your

0:20:19.520 --> 0:20:30.320
<v Speaker 2>favorite podcast platform. Get your motoron, head out on the highways. Yes,

0:20:30.600 --> 0:20:34.320
<v Speaker 2>I know Steppenwolf is singing here about motorcycles. This is

0:20:34.359 --> 0:20:37.480
<v Speaker 2>from the movie Easy Writer. I know that, but it

0:20:37.560 --> 0:20:40.040
<v Speaker 2>also seemed to be a good fit for talking about

0:20:40.080 --> 0:20:45.440
<v Speaker 2>our next segment, muscle cars. Muscle cars, the Charger, the Mustang,

0:20:45.480 --> 0:20:51.439
<v Speaker 2>the Camaro, the Pontiac Gto They're retired, retiring, facing retirement,

0:20:51.840 --> 0:20:54.280
<v Speaker 2>and it's not hard to see why, starting with new

0:20:54.320 --> 0:20:58.080
<v Speaker 2>emission standards back in the nineteen seventies, plus the spike

0:20:58.160 --> 0:21:01.920
<v Speaker 2>in the price of gasoline. But now there's the electric vehicle.

0:21:02.480 --> 0:21:05.000
<v Speaker 2>Is it possible to have a muscle car that is

0:21:05.080 --> 0:21:08.840
<v Speaker 2>also electric? No one better to talk about this than

0:21:08.840 --> 0:21:12.560
<v Speaker 2>Bobby Gogi is a Bloomberg opinion columnists covering foreign affairs

0:21:12.560 --> 0:21:15.520
<v Speaker 2>and joins me, Now, Bobby, is the era of the

0:21:15.600 --> 0:21:16.520
<v Speaker 2>muscle car over?

0:21:17.760 --> 0:21:21.679
<v Speaker 9>Well, certainly one era is over. People who follow this

0:21:21.760 --> 0:21:25.760
<v Speaker 9>closely are calling it the second Golden era of muscle cars.

0:21:26.040 --> 0:21:28.200
<v Speaker 9>You alluded to the first, which was in the sixties

0:21:28.200 --> 0:21:31.080
<v Speaker 9>and seventies, when you had these massive engines that made

0:21:31.080 --> 0:21:35.000
<v Speaker 9>a great amount of noise and drank gas as if

0:21:35.000 --> 0:21:38.640
<v Speaker 9>it was going out of fashion, and then emission standards

0:21:38.800 --> 0:21:41.760
<v Speaker 9>imposed in the seventies and the increase in prices of

0:21:41.880 --> 0:21:45.560
<v Speaker 9>gas because of the oil shock, the Arab embargo.

0:21:45.640 --> 0:21:48.680
<v Speaker 7>Remember, muscle cars went away.

0:21:48.760 --> 0:21:53.000
<v Speaker 9>They came back in about fifteen years ago when technology

0:21:53.080 --> 0:21:57.760
<v Speaker 9>allowed for a new generation of muscle cars that were

0:21:58.040 --> 0:22:02.480
<v Speaker 9>not as that met the emission standards off the time,

0:22:03.640 --> 0:22:06.840
<v Speaker 9>and we're actually giving pretty decent mileage and at the

0:22:06.880 --> 0:22:10.800
<v Speaker 9>same time preserving the things about muscle cars that we like,

0:22:10.840 --> 0:22:14.760
<v Speaker 9>which is the noise, the roar of the engine, the

0:22:14.840 --> 0:22:15.960
<v Speaker 9>sort of brute force of.

0:22:17.359 --> 0:22:21.040
<v Speaker 7>The big v eight, the speed, the torque.

0:22:21.600 --> 0:22:25.880
<v Speaker 9>But again, emission standards have now risen again and car

0:22:25.920 --> 0:22:29.359
<v Speaker 9>companies are recognizing that no matter how hard they try,

0:22:29.480 --> 0:22:31.720
<v Speaker 9>they simply are not going to be able to keep

0:22:32.040 --> 0:22:35.119
<v Speaker 9>those cars on the road anymore, and so they're pulling

0:22:35.160 --> 0:22:38.760
<v Speaker 9>away this year. By the end of this year, three

0:22:38.960 --> 0:22:42.720
<v Speaker 9>great names in muscle car history, the Camorow, the Charger,

0:22:42.920 --> 0:22:46.840
<v Speaker 9>and the Challenger, will all go out of production. The

0:22:46.880 --> 0:22:50.600
<v Speaker 9>gasoline versions. The companies are saying that they will introduce

0:22:51.600 --> 0:22:55.800
<v Speaker 9>EV versions in time, but those are not expected to

0:22:55.880 --> 0:22:58.639
<v Speaker 9>hit the market for at least another year, maybe longer.

0:22:59.000 --> 0:23:03.200
<v Speaker 2>Okay, let's talk about those EV versions. I want you

0:23:03.280 --> 0:23:05.639
<v Speaker 2>to go over again. What makes a muscle car? You

0:23:05.720 --> 0:23:09.240
<v Speaker 2>ticked off a few boxes, and let's compare and contrast.

0:23:09.400 --> 0:23:14.600
<v Speaker 2>If there is the possibility that an EV version could

0:23:14.640 --> 0:23:18.040
<v Speaker 2>meet those standards, is there something that the EV could

0:23:18.040 --> 0:23:21.639
<v Speaker 2>offer that maybe a traditional combustion engine cannot do? Now,

0:23:21.680 --> 0:23:23.439
<v Speaker 2>I know, I just asked you a lot of questions

0:23:23.520 --> 0:23:26.600
<v Speaker 2>in one quick little segment, But let's just start with

0:23:26.840 --> 0:23:28.840
<v Speaker 2>the boxes that have to be ticked so that it

0:23:28.920 --> 0:23:30.440
<v Speaker 2>is an actual muscle car.

0:23:30.960 --> 0:23:33.480
<v Speaker 7>Yeah, so what makes a muscle car? If you ask

0:23:33.560 --> 0:23:34.480
<v Speaker 7>five people, you will get.

0:23:34.359 --> 0:23:39.000
<v Speaker 9>Six opinions, but generally people will agree on a few things.

0:23:39.040 --> 0:23:40.879
<v Speaker 9>One is that they've got to be big. You know,

0:23:40.920 --> 0:23:44.480
<v Speaker 9>they're not sleek sports cars like the like the Italians

0:23:44.520 --> 0:23:48.359
<v Speaker 9>make them the Ferraris or even like Corvette and not

0:23:48.480 --> 0:23:50.840
<v Speaker 9>Muscle cars have to be big, boxy, bulky.

0:23:51.600 --> 0:23:52.600
<v Speaker 7>They have to go fast.

0:23:52.800 --> 0:23:55.480
<v Speaker 2>A version, Wait, a Corvette's not a muscle car.

0:23:55.880 --> 0:23:59.720
<v Speaker 9>No, Corvette's technically a sports cars. There is a distinction there.

0:24:00.040 --> 0:24:04.080
<v Speaker 9>Covettes are not designed in the same way as muscle

0:24:04.119 --> 0:24:06.919
<v Speaker 9>cars are. Puscle cars are a lot cheaper. Covetes are

0:24:07.000 --> 0:24:09.719
<v Speaker 9>very expensive. Buscle cars are meant to be affordable to

0:24:09.800 --> 0:24:13.120
<v Speaker 9>the average American. We can debate about whether that's true

0:24:13.240 --> 0:24:16.200
<v Speaker 9>or not. So puzzle cars have to be big, they

0:24:16.240 --> 0:24:18.640
<v Speaker 9>have to be fast. They have to have a lot

0:24:18.640 --> 0:24:20.440
<v Speaker 9>of talk, which means when you hit the gas you

0:24:20.480 --> 0:24:23.600
<v Speaker 9>should be pushed back in your in your seat. As

0:24:23.600 --> 0:24:28.439
<v Speaker 9>a driver, they have to make noise that That is

0:24:28.480 --> 0:24:32.480
<v Speaker 9>the key to a muscle car, the rumble of that engine,

0:24:32.520 --> 0:24:37.280
<v Speaker 9>the roar as you accelerate, and then beyond that, other

0:24:37.359 --> 0:24:41.639
<v Speaker 9>definitions are are more technical. Can you replicate all of

0:24:41.640 --> 0:24:45.000
<v Speaker 9>that in an EV Well, you can replicate somethings. I mean,

0:24:45.040 --> 0:24:47.439
<v Speaker 9>you can make a big boxy EV. Many of the

0:24:47.480 --> 0:24:51.920
<v Speaker 9>evs are big in boxing. You can certainly delivered pork.

0:24:52.240 --> 0:24:57.680
<v Speaker 9>In fact, electric vehicles have an advantage over gasoline engines

0:24:57.960 --> 0:25:00.399
<v Speaker 9>in that respect. You know when that that feeling what

0:25:00.960 --> 0:25:03.960
<v Speaker 9>we ordinary sort of non technical people call a fast

0:25:04.000 --> 0:25:07.600
<v Speaker 9>pickup for a car. Evs have a much faster pickup.

0:25:07.920 --> 0:25:12.000
<v Speaker 9>They get off the blocks much faster than gasoline engines.

0:25:13.240 --> 0:25:16.880
<v Speaker 9>But they do not make any noise. That's the whole

0:25:16.920 --> 0:25:20.480
<v Speaker 9>point of an EV. And can you have a muscle

0:25:20.520 --> 0:25:24.080
<v Speaker 9>car that doesn't make noise. Some companies are trying to

0:25:24.160 --> 0:25:28.360
<v Speaker 9>figure out ways to introduce noise artificially. There are two

0:25:28.359 --> 0:25:30.800
<v Speaker 9>ways to do that. Either you introduce a noise inside

0:25:30.800 --> 0:25:33.199
<v Speaker 9>the car so the driver can hear it. You do

0:25:33.280 --> 0:25:37.199
<v Speaker 9>that by piping artificial noise through the car stereo system,

0:25:37.920 --> 0:25:42.359
<v Speaker 9>or you create a Dodge particularly is working on this.

0:25:42.680 --> 0:25:47.360
<v Speaker 9>They're going to install an exhaust. Now, normal evs don't

0:25:47.359 --> 0:25:50.080
<v Speaker 9>need exhaust, they don't produce any gas, but they're going

0:25:50.080 --> 0:25:52.640
<v Speaker 9>to introduce an exhaust with the car, which will make

0:25:52.680 --> 0:25:55.800
<v Speaker 9>the noise, which means people outside the car can hear

0:25:55.840 --> 0:25:56.600
<v Speaker 9>the noise.

0:25:56.640 --> 0:25:59.879
<v Speaker 2>But these artificial noise, so it won't be air pollution

0:26:00.040 --> 0:26:01.680
<v Speaker 2>as much as it'll be no I don't want to

0:26:01.680 --> 0:26:04.680
<v Speaker 2>say noise pollution because to many the sound of muscle

0:26:04.760 --> 0:26:08.359
<v Speaker 2>car is a beautiful sound. But it'll be noise instead

0:26:08.400 --> 0:26:13.199
<v Speaker 2>of what see a carbon monoxide correct.

0:26:13.240 --> 0:26:16.199
<v Speaker 9>I mean, I have no problems calling it noise pollution,

0:26:16.280 --> 0:26:19.520
<v Speaker 9>But as you say it, in the right circumstances, in

0:26:19.560 --> 0:26:23.159
<v Speaker 9>the right context, that can be a beautiful thing. But

0:26:23.440 --> 0:26:25.439
<v Speaker 9>you will always know in an ivy, even in an

0:26:25.440 --> 0:26:27.960
<v Speaker 9>iv that makes noise, you will know that it's not

0:26:28.280 --> 0:26:31.679
<v Speaker 9>real that it's piped music really after a fashion, So

0:26:32.359 --> 0:26:36.199
<v Speaker 9>will will drivers get over that is the question. And

0:26:36.280 --> 0:26:38.080
<v Speaker 9>of course then there's a bigger problem with all of

0:26:38.080 --> 0:26:41.840
<v Speaker 9>these muscle or not, which is range. Muscle cars are

0:26:42.119 --> 0:26:45.040
<v Speaker 9>gasoline engine. Muscle cars can go as far as the

0:26:45.080 --> 0:26:47.359
<v Speaker 9>tank full tank will take them, which is hundreds of miles,

0:26:47.600 --> 0:26:52.080
<v Speaker 9>whereas an EV especially if you are sort of really

0:26:53.160 --> 0:26:55.399
<v Speaker 9>sort of pushing your pedal to the metal, will not

0:26:55.480 --> 0:26:57.320
<v Speaker 9>get you very far. I mean, the best case is

0:26:57.320 --> 0:27:00.679
<v Speaker 9>a couple of hundred miles, But if you're really accelerating

0:27:00.720 --> 0:27:05.639
<v Speaker 9>and really sort of hitting the tarmac, you're lucky if

0:27:05.640 --> 0:27:07.919
<v Speaker 9>you'll get one hundred miles at that speed.

0:27:08.440 --> 0:27:10.200
<v Speaker 2>I love how you call it a tarmac, like it's

0:27:10.240 --> 0:27:15.480
<v Speaker 2>launching like an airplane, because it's kind of a proper analogy.

0:27:16.000 --> 0:27:19.320
<v Speaker 2>It strikes me that there is so much appeal of

0:27:19.400 --> 0:27:22.760
<v Speaker 2>a muscle car that there are those who would seriously

0:27:22.800 --> 0:27:27.639
<v Speaker 2>consider piping in the sound to make it feel more authentic,

0:27:28.040 --> 0:27:32.040
<v Speaker 2>or even creating an exhaust for just the sound. Again,

0:27:32.160 --> 0:27:36.240
<v Speaker 2>for the authenticity. What is the appeal? Bring me up

0:27:36.280 --> 0:27:38.720
<v Speaker 2>to speed. Talk to me like I'm five, Why is

0:27:38.800 --> 0:27:40.080
<v Speaker 2>this such a special thing?

0:27:40.880 --> 0:27:42.679
<v Speaker 7>Well, if you were five, you would be much closer

0:27:42.720 --> 0:27:43.240
<v Speaker 7>to the appeal.

0:27:44.400 --> 0:27:45.520
<v Speaker 2>You're absolutely right.

0:27:46.000 --> 0:27:47.840
<v Speaker 9>But what it is is it's you know, it's the

0:27:47.920 --> 0:27:50.160
<v Speaker 9>bad boy thing, right, It's a bad boy or bad

0:27:50.200 --> 0:27:53.119
<v Speaker 9>girl thing with there's always there will always be a

0:27:53.119 --> 0:27:55.000
<v Speaker 9>part of us that wants to rebel. It wants to

0:27:55.000 --> 0:27:59.879
<v Speaker 9>push against the ordinary. And with the passing of time

0:28:00.280 --> 0:28:03.280
<v Speaker 9>or regular sedan cars have become so boring.

0:28:03.400 --> 0:28:04.600
<v Speaker 7>They all look.

0:28:04.480 --> 0:28:07.240
<v Speaker 9>The same, they have the same performance stats, they have

0:28:07.359 --> 0:28:10.040
<v Speaker 9>the same give or take more or less, the same interior.

0:28:10.640 --> 0:28:12.960
<v Speaker 7>They're all the same shape in their dull and.

0:28:12.960 --> 0:28:17.120
<v Speaker 2>Walk into any grocery store parking lot, any workplace parking lot,

0:28:17.160 --> 0:28:19.720
<v Speaker 2>go downstairs here at Bloomberg and look at the parking lot.

0:28:19.960 --> 0:28:23.200
<v Speaker 2>It's all SUVs and they're all the same shape, code

0:28:23.200 --> 0:28:23.639
<v Speaker 2>and color.

0:28:24.280 --> 0:28:27.240
<v Speaker 9>Yeah, so there will always be a proportion of people

0:28:27.520 --> 0:28:30.080
<v Speaker 9>who want to rebel against that, and the muscle car

0:28:30.880 --> 0:28:32.480
<v Speaker 9>is nothing If it's.

0:28:32.320 --> 0:28:33.480
<v Speaker 7>Not an act of rebellion.

0:28:34.280 --> 0:28:38.160
<v Speaker 9>It signals that you are different, that you don't follow

0:28:38.280 --> 0:28:41.760
<v Speaker 9>the rules. There will always be an appeal. Now, if

0:28:41.760 --> 0:28:43.800
<v Speaker 9>you can afford it, you will buy an old one,

0:28:43.880 --> 0:28:48.920
<v Speaker 9>you will restore the engine, you'll pay the high insurance

0:28:48.960 --> 0:28:53.040
<v Speaker 9>that comes with that. Because your passion basically pushes you

0:28:53.080 --> 0:28:57.400
<v Speaker 9>to do those things. You know, until the end of

0:28:57.440 --> 0:28:59.400
<v Speaker 9>this year, you'll still be able to buy a few

0:28:59.480 --> 0:29:02.120
<v Speaker 9>muscle cars that are coming off the regular production line

0:29:02.160 --> 0:29:05.080
<v Speaker 9>with the security of knowing it's a new car.

0:29:05.400 --> 0:29:06.640
<v Speaker 7>It'll last you certain.

0:29:06.480 --> 0:29:10.080
<v Speaker 9>Number of years. It comes with some warranties that will

0:29:10.080 --> 0:29:13.080
<v Speaker 9>go away in January of twenty twenty four until the

0:29:13.120 --> 0:29:15.880
<v Speaker 9>new evs turn up. And then you have a question,

0:29:16.880 --> 0:29:19.920
<v Speaker 9>is that new EV a muscle car? Now we already

0:29:19.960 --> 0:29:22.160
<v Speaker 9>know a little bit of what that might feel like.

0:29:22.760 --> 0:29:28.000
<v Speaker 9>Mustang launched its first EV model, but it's not even

0:29:28.040 --> 0:29:33.280
<v Speaker 9>a car. It's an suv, And you know purists I

0:29:33.320 --> 0:29:37.160
<v Speaker 9>count myself among them, will argue that an EV is

0:29:37.240 --> 0:29:39.920
<v Speaker 9>not a muscle car. It may be a muscle ev someday,

0:29:39.960 --> 0:29:42.120
<v Speaker 9>if you can imagine such a thing, but it's not

0:29:42.200 --> 0:29:45.680
<v Speaker 9>a muscle car. And it feels very strange to me

0:29:46.320 --> 0:29:51.520
<v Speaker 9>to see that iconic Mustang badge on a suburban vehicle.

0:29:51.640 --> 0:29:54.000
<v Speaker 7>It just feels very very strange.

0:29:54.240 --> 0:29:58.400
<v Speaker 2>Bloomberg Opinion columnist Body Goes also covers foreign affairs. Bloomberg

0:29:58.400 --> 0:30:02.240
<v Speaker 2>Opinion continues with the bit a puzzle. Economic trends are improving,

0:30:02.560 --> 0:30:06.720
<v Speaker 2>but our economic anxiety is getting worse. This is Bloomberg.

0:30:17.400 --> 0:30:21.400
<v Speaker 1>You're listening to the Bloomberg Opinion podcast Counts Saturdays at

0:30:21.400 --> 0:30:24.520
<v Speaker 1>one in seven pm Eastern on Bloomberg dot Com, the

0:30:24.600 --> 0:30:27.720
<v Speaker 1>iHeartRadio app, and the Bloomberg Business App, or listen on

0:30:27.800 --> 0:30:29.880
<v Speaker 1>demand wherever you get your podcasts.

0:30:31.800 --> 0:30:35.600
<v Speaker 2>You're listening to Bloomberg Opinion. I'm Amy Morris. As America's

0:30:35.720 --> 0:30:40.480
<v Speaker 2>economic trends are improving, our economic anxieties are actually getting worse.

0:30:41.160 --> 0:30:43.240
<v Speaker 2>But this is more than just your typical middle to

0:30:43.360 --> 0:30:46.719
<v Speaker 2>lower income family struggling to make ends meet. Higher income

0:30:46.760 --> 0:30:51.200
<v Speaker 2>earners are also feeling financially stretched. Let's now break in

0:30:51.240 --> 0:30:56.320
<v Speaker 2>Bloomberg opinion columnist Alison Schreeger, she covers economics. She joins me, now, Alison,

0:30:56.440 --> 0:30:58.840
<v Speaker 2>you actually address this in your column. It's kind of

0:30:58.880 --> 0:31:01.760
<v Speaker 2>hard to stir up simple for the very very wealthy

0:31:02.160 --> 0:31:05.120
<v Speaker 2>who are feeling a financial pinch. But you say there's

0:31:05.160 --> 0:31:07.640
<v Speaker 2>a reason we need to pay attention to this particular

0:31:07.680 --> 0:31:09.080
<v Speaker 2>demographic in what's going on.

0:31:09.560 --> 0:31:11.720
<v Speaker 5>Yeah, I mean, they as much as you know, it's

0:31:11.760 --> 0:31:14.160
<v Speaker 5>hard to have sympathy for them, although you know, I

0:31:14.160 --> 0:31:16.120
<v Speaker 5>think we can all recognize ourselves in some of the

0:31:16.160 --> 0:31:20.479
<v Speaker 5>bad financial choices they're making. We all do you know,

0:31:20.800 --> 0:31:24.479
<v Speaker 5>they are legitimately stretched. I looked at some data from

0:31:24.520 --> 0:31:27.200
<v Speaker 5>the Survey Consumer Finances, this SPED survey, and you do

0:31:27.320 --> 0:31:31.160
<v Speaker 5>see sort of upper middle class people. You do see

0:31:31.200 --> 0:31:34.520
<v Speaker 5>that their savings, particularly their liquid non retirement savings, have

0:31:34.640 --> 0:31:37.040
<v Speaker 5>been falling over the years, even when the stock market

0:31:37.120 --> 0:31:40.440
<v Speaker 5>was way up. So they do have less money than

0:31:40.440 --> 0:31:43.160
<v Speaker 5>they used to. And I think it's largely because of

0:31:43.280 --> 0:31:47.800
<v Speaker 5>service thing like service costs, things like cost of education, housing.

0:31:48.320 --> 0:31:50.479
<v Speaker 5>You know, we should all worry about this, maybe not

0:31:50.520 --> 0:31:52.400
<v Speaker 5>as much as said, as you know, people were really

0:31:52.440 --> 0:31:56.040
<v Speaker 5>really struggling, but still because this could have impacts for

0:31:56.080 --> 0:31:59.560
<v Speaker 5>the wider macroeconomy because we are very consumption based and

0:31:59.600 --> 0:32:02.120
<v Speaker 5>this is a growing demographic and they consume a lot,

0:32:02.240 --> 0:32:06.080
<v Speaker 5>and they also cut back the most when there's a recession,

0:32:06.120 --> 0:32:07.280
<v Speaker 5>which could make them worse.

0:32:07.680 --> 0:32:10.440
<v Speaker 2>Do you anticipate than cutting back to make up for

0:32:10.640 --> 0:32:12.840
<v Speaker 2>these higher costs of services.

0:32:13.600 --> 0:32:15.040
<v Speaker 5>Well, what we're.

0:32:14.600 --> 0:32:15.240
<v Speaker 9>Seeing is is ay it.

0:32:15.280 --> 0:32:17.160
<v Speaker 5>They have a much betner financial cushion than they used

0:32:17.160 --> 0:32:20.680
<v Speaker 5>to be. So if there's economic stress going on, if

0:32:20.680 --> 0:32:23.400
<v Speaker 5>they're job loss or they just are worried about their jobs,

0:32:23.400 --> 0:32:25.080
<v Speaker 5>and we're going to see them, they have a big

0:32:25.080 --> 0:32:27.600
<v Speaker 5>part of their spending is discretionary spending, like the things

0:32:27.640 --> 0:32:29.680
<v Speaker 5>we make fun of. It feels like a couple times

0:32:29.720 --> 0:32:32.240
<v Speaker 5>a year we get these articles about someone who makes

0:32:32.240 --> 0:32:34.280
<v Speaker 5>five hundred thousand dollars a year and they lived in

0:32:34.280 --> 0:32:36.080
<v Speaker 5>New York and we see this like list of their

0:32:36.160 --> 0:32:37.920
<v Speaker 5>spending and we're supposed to feel bad for them, and

0:32:38.000 --> 0:32:40.000
<v Speaker 5>no one does. But a lot of those things on

0:32:40.040 --> 0:32:43.160
<v Speaker 5>that list, you know, they'll drop once the economy turns.

0:32:43.200 --> 0:32:45.080
<v Speaker 5>And if everyone does this at the same time, then

0:32:45.120 --> 0:32:48.600
<v Speaker 5>we actually end up with a more volatile economy for everyone.

0:32:49.400 --> 0:32:53.280
<v Speaker 2>Is it just our human nature? We're so much more

0:32:53.440 --> 0:32:56.360
<v Speaker 2>eager to spend and then save. I mean, I remember

0:32:56.400 --> 0:32:58.120
<v Speaker 2>having it beaten into my head when I was a kid,

0:32:58.160 --> 0:33:00.920
<v Speaker 2>you have to save so much for a month so

0:33:00.960 --> 0:33:04.360
<v Speaker 2>that you'll have something in case of already day fund

0:33:04.520 --> 0:33:07.240
<v Speaker 2>or in case of an emergency. But it doesn't seem

0:33:07.280 --> 0:33:10.000
<v Speaker 2>like that's really the message that's getting out anymore, or

0:33:10.080 --> 0:33:11.080
<v Speaker 2>is it just not being heard.

0:33:11.560 --> 0:33:13.600
<v Speaker 5>I think it's largely cultural. I mean, you were raised

0:33:13.600 --> 0:33:16.880
<v Speaker 5>with those values, but you know, maybe they were raised

0:33:16.920 --> 0:33:20.360
<v Speaker 5>by people who didn't make savings to priority. Isaiy, Like

0:33:20.360 --> 0:33:23.320
<v Speaker 5>the twenty fifth percentile of wealth for people who make

0:33:23.560 --> 0:33:25.640
<v Speaker 5>I think it was between one hundred and fifteen three

0:33:25.680 --> 0:33:27.640
<v Speaker 5>hundred thousand dollars a year is thirty grands, which is,

0:33:27.720 --> 0:33:30.760
<v Speaker 5>you know, not bad. But like if you're making three

0:33:30.840 --> 0:33:34.480
<v Speaker 5>hundred thousand dollars a year in your entire like non

0:33:34.560 --> 0:33:37.360
<v Speaker 5>retirement assets are thirty thousand dollars and you lose a job,

0:33:37.480 --> 0:33:39.560
<v Speaker 5>or you have a divorce, or you have a health event,

0:33:39.680 --> 0:33:43.000
<v Speaker 5>that's actually not that much money. So I mean, I

0:33:43.040 --> 0:33:45.560
<v Speaker 5>think people aren't making saving as much as a priority,

0:33:46.000 --> 0:33:48.720
<v Speaker 5>And you know, I think that's largely a cultural shift

0:33:48.800 --> 0:33:49.600
<v Speaker 5>or just values.

0:33:49.960 --> 0:33:53.680
<v Speaker 2>Yeah, the childcare costs are going up, Fueling costs are

0:33:53.680 --> 0:33:59.880
<v Speaker 2>going up, mortgage rates, rent, and the student loans are

0:34:00.320 --> 0:34:02.120
<v Speaker 2>have to be paid back soon. And some of those

0:34:02.160 --> 0:34:04.720
<v Speaker 2>folks who are making a half million dollars a year,

0:34:04.960 --> 0:34:07.800
<v Speaker 2>they did have student loans in their back pocket, a

0:34:07.840 --> 0:34:08.239
<v Speaker 2>lot of them.

0:34:08.280 --> 0:34:08.560
<v Speaker 4>Actually.

0:34:08.600 --> 0:34:11.280
<v Speaker 5>There's a high correlation with student loan balances and income,

0:34:11.760 --> 0:34:15.280
<v Speaker 5>so they're likely to as well have the bigger payments

0:34:15.280 --> 0:34:16.479
<v Speaker 5>which they're about to start up again.

0:34:16.640 --> 0:34:19.360
<v Speaker 2>So how do we address this? What do we do well?

0:34:19.440 --> 0:34:21.680
<v Speaker 5>I mean, you know, we'd like to have a cultural

0:34:21.680 --> 0:34:24.000
<v Speaker 5>shift back to savings, but I think we could, in

0:34:24.040 --> 0:34:26.480
<v Speaker 5>the short term think more about tax policy. We could

0:34:26.520 --> 0:34:31.120
<v Speaker 5>think about taxes and high end consumption. And maybe you know,

0:34:31.760 --> 0:34:34.400
<v Speaker 5>one of the things that has lowered liquid saving is

0:34:34.400 --> 0:34:37.319
<v Speaker 5>people are saving more for retirement, which is great. I mean,

0:34:37.400 --> 0:34:39.880
<v Speaker 5>I think people were diverting more of their savings into retirement,

0:34:40.000 --> 0:34:42.319
<v Speaker 5>which means they're in good shape for that, but also

0:34:42.440 --> 0:34:44.919
<v Speaker 5>means it's coming across the liquid savings. Maybe we should

0:34:44.920 --> 0:34:48.960
<v Speaker 5>have more tax preferences for more liquid emergency savings too.

0:34:49.320 --> 0:34:52.480
<v Speaker 2>Thank you so much, Bloomberg Opinion columnist Alison Schreeger. That

0:34:52.600 --> 0:34:55.000
<v Speaker 2>does it. For this week's Bloomberg opinion. We are produced

0:34:55.000 --> 0:34:57.239
<v Speaker 2>by Eric Molow, and you can find all of these

0:34:57.320 --> 0:35:00.759
<v Speaker 2>columns on the Bloomberg terminal. We're also available a podcast

0:35:00.800 --> 0:35:04.439
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<v Speaker 2>with us. Today's top stories and global business headlines are

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<v Speaker 2>coming up. I'm Amy Morris. This is Bloomberg