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Speaker 1: Afrotech Conference is back and return to AIDS Town, Houston, Texas,

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Speaker 1: from October twenty seven through thirty first, twenty twenty five

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Speaker 1: at the George R. Brown Convention Center. For years, Afrotech

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Speaker 1: has been to go to experience for black tech innovators, founders, engineers,

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Speaker 1: creators and investors. In twenty twenty five is shaping up

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Speaker 1: to be the biggest year yet, though with fortyzery to

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Speaker 1: ten hees expected. This year's conference will feature five days

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Speaker 1: of dynamic programming across six curator stages, from discovery to

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Speaker 1: executive leadership. Join us to hear from industry leaders at

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Speaker 1: the forefront of change, learn from top ten engineers and designers,

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Speaker 1: and connect with recruiters from nearly two hundred companies. This year,

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Speaker 1: we're digging deeper into what's next with tracks exploring AI

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Speaker 1: and machine learning, med tech and health equity, cybersecurity, climate tech,

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Speaker 1: and much more. Whether you're launching your first startup, pivoting

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Speaker 1: into a new role, or scaling as an execut there's

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Speaker 1: something here for you. Tickets are moving fast to keep

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Speaker 1: your spot nowt at Afrotech Conference. Dot com Black tech,

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Speaker 1: green money will lucas here. It is so good to

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Speaker 1: be back with you, guys. I have an exciting episode

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Speaker 1: one I'm very much looking forward to because I get

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Speaker 1: to talk about one of my favorite subjects, and that

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Speaker 1: is brand positioning and all those things and intermingled with technology.

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Speaker 1: As you guys know, that's one of the things that

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Speaker 1: we're talking about most these days, is how to position

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Speaker 1: yourself in this new world, create opportunities for yourself and more.

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Speaker 1: And with that, there's there's not many people you can

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Speaker 1: talk to you better than the guests I have today

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Speaker 1: by Elos, who's CEO and brand strategists at Built Impact.

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Speaker 1: She helps entrepreneurs just like you, just like you listening

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Speaker 1: on your way to work, elevate your message, upgrade offers,

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Speaker 1: refine your business model so you can finally run a

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Speaker 1: business from a place of alignment, integrity, and depth. Welcome Maya.

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Speaker 2: Thank you so much for having me. I'm excited to

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Speaker 2: be here.

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Speaker 1: Absolutely, it's good to have you. So I want to

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Speaker 1: kick this off. You know you often say you know

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Speaker 1: you're trying to help entrepreneurs stop shrinking into outdated brands

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Speaker 1: and ways of positioning themselves. What are some of the

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Speaker 1: personal signs for you that it was trying to reinvent

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Speaker 1: your own brand, and how did you make peace with that,

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Speaker 1: you know, to be able to also help other people

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Speaker 1: do the same.

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Speaker 2: Yeah, I mean I think you know, I've recognized that

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Speaker 2: I've outgrown my brand when I don't feel excited about

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Speaker 2: the things that I'm selling anymore, or I don't feel

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Speaker 2: like I'm making impact. So anytime before I make a pivot,

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Speaker 2: I'm looking at three different areas. Am I making money?

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Speaker 2: Am I making an impact? And am I creating joy

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Speaker 2: within myself? And all three of those things matter because obviously,

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Speaker 2: as a business, I have to be making money. And

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Speaker 2: I think money can sometimes be a taboo topic, but

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Speaker 2: your business cannot run without money. That is the fuel source,

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Speaker 2: you know, for your business. So it has to be

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Speaker 2: making money, and more importantly, it has to be profitable.

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Speaker 2: It has to be making enough money that it can

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Speaker 2: actually continue running. And then the second thing, if you're

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Speaker 2: somebody who's purpose driven like I am, it has to

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Speaker 2: be impactful. It actually has to be making a difference

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Speaker 2: in somebody's you know, life, business, revenue, finances, relationship, whatever

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Speaker 2: your niche is going to be. But for me, I

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Speaker 2: want to know that the work that I'm doing and

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Speaker 2: the money that I'm making is a result of making

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Speaker 2: somebody else's life better. And then lastly, it has to

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Speaker 2: be something that's enjoyable for me. It's something that brings

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Speaker 2: me fulfillment. It's something that adds to my you know,

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Speaker 2: existing joy, my existing piece, my existing fulfillment. So those

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Speaker 2: are the three things that I look at when I

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Speaker 2: get to a place where I'm not as profitable, I'm

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Speaker 2: not impacting as many people. I don't feel the same

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Speaker 2: level fulfillment that I might have felt in previous seasons.

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Speaker 2: That's when I start to take a look at is

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Speaker 2: this a season that I need to pivot? Am I

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Speaker 2: only staying in this season or selling these products and

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Speaker 2: services because that's what used to work for me in

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Speaker 2: the past, because I feel loyal to, you know, the

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Speaker 2: clients and customers that served me back in twenty nineteen,

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Speaker 2: Or is it now time for me to really evolve?

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Speaker 1: Yes, I have a question there. So let's let's put

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Speaker 1: the profitability to decide. Because I talk to a lot

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Speaker 1: of entrepreneurs and one of those two things, making money

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Speaker 1: or impact, they can often have confusing effects on entrepreneurs.

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Speaker 1: And here's what I mean. They can be making money,

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Speaker 1: but not love the work that they're doing and not

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Speaker 1: feel like they're making an impact. And that's one challenge.

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Speaker 1: And some are making an impact and love the work

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Speaker 1: they're doing, but they are making no money. So what

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Speaker 1: happens when you run to when you when you have

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Speaker 1: these conversations with Hey, I'm making money, but but I

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Speaker 1: ain't really making I don't find joy anymore. How do

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Speaker 1: you have those tough conversations because I'm making money or

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Speaker 1: I really love the work.

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Speaker 2: Right right? Yeah, honestly, you know it's hard to hear,

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Speaker 2: especially for people who are who really have you know,

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Speaker 2: that good heart, that gracious heart. You know, I work

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Speaker 2: with a lot of believers, a lot of women of faith,

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Speaker 2: and you know the number one thing is I really

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Speaker 2: just want to serve people. The money is honestly the

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Speaker 2: most important thing. Like the more money you have, the

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Speaker 2: more options you have to actually then now do the

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Speaker 2: things that you enjoy doing. So if you are making

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Speaker 2: good money but you no longer feel fulfillment, my thought

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Speaker 2: process is you keep running that product or service, but

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Speaker 2: then you just delegate it or you figure out it

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Speaker 2: maybe a business that I want to sell or whatever.

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Speaker 2: You don't just let the money go and you throw

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Speaker 2: it away and then you go on to something that's

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Speaker 2: not as profitable, but it's so joyful and fulfilling. So

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Speaker 2: I'm not saying to trade your piece for money. It's

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Speaker 2: not something that should be causing you to be you know,

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Speaker 2: burnt out or sick or anything like that. But if

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Speaker 2: it's making you good money, consider other ways that you

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Speaker 2: can make that pivot. Can I now delegate this to

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Speaker 2: a team and then I start implementing another offer, you know,

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Speaker 2: that's enjoyable to me. So that's where I would start.

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Speaker 2: If people are making good money but they're no longer fulfilled,

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Speaker 2: then there's the people who are like, well, I'm not

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Speaker 2: making that much money, but I just love what I do.

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Speaker 2: And I'm like, it's only so long you're going to

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Speaker 2: be able to do this. Because we live in a

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Speaker 2: capitalistic society. You're going to have to fund the thing

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Speaker 2: that you enjoy doing. So your fund requires some funding,

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Speaker 2: and you better figure out a way to be able

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Speaker 2: to monetize that.

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Speaker 1: So what happens for what happens when evolution is thrust

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Speaker 1: to point you it's not just necessarily I'm choosing to

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Speaker 1: do something different or I feel a desire to do

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Speaker 1: something different, but when the market is saying you need

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Speaker 1: to do something different, Like I was having this conversation

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Speaker 1: earlier today actually with a friend who was providing a service,

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Speaker 1: and I'm like, they wanted to scale, they wanted to grow.

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Speaker 1: They didn't want to own a job, they wanted to

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Speaker 1: own a business, and I'm like, you know, part of

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Speaker 1: the conversation was finding your unique value proposition. What do

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Speaker 1: you uniquely bring to the marketplace that you can leverage

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Speaker 1: And what happens when what you were once unique at

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Speaker 1: you are no longer unique and the market is saying

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Speaker 1: you've got to evolve.

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Speaker 2: Right, then you've got to evolve because you really don't

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Speaker 2: want to be the blockbuster, right Or it's like, okay,

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Speaker 2: blockbuster was the prominent thing in the nineties. It's like okay,

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Speaker 2: Friday night, we're going to the movies. We're renting a movie,

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Speaker 2: a video game, whatever it is. If the market is evolving,

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Speaker 2: if we're now going to streaming, you don't just get

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Speaker 2: to say I once was the best in this. If

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Speaker 2: you your goal has to be wanting to be one

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Speaker 2: of the best in your industry, and being the best

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Speaker 2: requires evolution. Like even if we look at Amazon. You know,

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Speaker 2: Amazon started out selling books. Imagine if Amazon was only

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Speaker 2: still selling books, they would have you know, been obsolete

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Speaker 2: or just nowhere near where they are right now. So

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Speaker 2: I think if your primary goal is to remain relevant

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Speaker 2: and to continue impacting people, continue serving people at the

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Speaker 2: level in which evolution is requiring, Like people and consumers

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Speaker 2: are requiring a different level of entertainment, They're requiring a

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Speaker 2: different level of being served, and so you have to

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Speaker 2: figure out a way to meet that evolution. You just

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Speaker 2: got to figure it out. I think that's that's that's

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Speaker 2: the answer when it comes to entrepreneurship. You got to

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Speaker 2: figure it out or else you're gonna stay stuck with excuses.

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Speaker 2: You know.

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Speaker 1: I love the conversation around alignment in meaning. And there

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Speaker 1: are people who are high performers, they are high achievers,

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Speaker 1: and they have a desire to grow, but there's also

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Speaker 1: there's also, you know, a desire to potentially do something

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Speaker 1: else because either the market is telling them to do

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Speaker 1: something or they're internally saying, yeah, I'm growing, but I'm

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Speaker 1: growing in the wrong vertical. They're potentially in that likely

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Speaker 1: in that you know switch, they're gonna confuse their audience

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Speaker 1: they're gonna potentially lose a little bit of, you know,

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Speaker 1: revenue in the interim. Potentially, How do you those types

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Speaker 1: of things when you're trying to get people to see

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Speaker 1: you differently and you're trying to offer something differently, but

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Speaker 1: now you're switching up the conversation we was having.

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Speaker 2: Right This is really where personal branding comes into play,

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Speaker 2: because I do think there is that hesitation and that

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Speaker 2: fear of if I pivot, if I do something different,

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Speaker 2: I'm going to lose my audience and I'm going to

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Speaker 2: lose revenue. And every single time that I've made a pivot,

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Speaker 2: I always had this fear and the acceptance that, Okay,

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Speaker 2: I'm going to lose some people and I'm not going

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Speaker 2: to make as much money. But I have found that

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Speaker 2: for the majority of the time, at least eighty percent

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Speaker 2: of the time I've made a pivot, I made just

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Speaker 2: as much or even more money because of the personal

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Speaker 2: brand that I've built. And so when you're building a

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Speaker 2: personal brand, people aren't tied to the product or tied

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Speaker 2: to the person. And it doesn't mean that everybody in

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Speaker 2: my audience is going to need what I have next,

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Speaker 2: but they're still supporting me whether they're referring me, and

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Speaker 2: so as you're making these pivots, part of building your

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Speaker 2: personal brand is knowing how to invite people on your

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Speaker 2: journey and knowing how to tell stories. People are tied

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Speaker 2: to your overall mission. So if you explain to people like, hey,

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Speaker 2: I did this in one season, I'm feeling led, I'm

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Speaker 2: feeling called to move into a different season. I'd appreciate

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Speaker 2: your support. I'm excited that you guys are on this

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Speaker 2: journey with me. I think at the end of the day,

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Speaker 2: a lot of people want to feel like they're part

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Speaker 2: of something bigger. So when people get to be part

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Speaker 2: of your journey and they see that you are elevating,

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Speaker 2: they want to say, oh, I was part of that evolution,

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Speaker 2: like I you know, I have clients that are like,

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Speaker 2: I knew Maya back when she was creating graphics. I

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Speaker 2: knew Maya back when her business was this name. I've

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Speaker 2: been following Maya since the periscope days. And so people

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Speaker 2: like to be part of that evolution. So the pivot

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Speaker 2: in the transition is so much more seamless when you

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Speaker 2: are building a brand and you're not just building something

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Speaker 2: that's solely based on a product.

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Speaker 1: Talk about the shifts happening in the marketplace. You know,

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Speaker 1: there was a time when digital products you gotta be

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Speaker 1: selling some visual and then it was like you gotta

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Speaker 1: be coaching people, you gotta start a class, and then

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Speaker 1: now you got to do a mastermind and like, so

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Speaker 1: talk to me about the shifts you've recognized and what

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Speaker 1: works and what works for who.

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Speaker 2: Yeah, I mean, I've done it all. I've sold pretty

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Speaker 2: much anything that could make money on the Internet. I

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Speaker 2: feel like I've sold it. The master classes, the paid workshops,

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Speaker 2: the masterminds, the group coaching, the one on one coaching,

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Speaker 2: all of the things, and I think they're all still relevant.

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Speaker 2: But one of the biggest shifts that I see happening

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Speaker 2: right now is, you know, back in twenty twelve, that's

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Speaker 2: when I started blogging, and I think blogging was something

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Speaker 2: that was still fairly new. I think showing up online

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Speaker 2: and being vulnerable with something that was still seemed as

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Speaker 2: brave and there was, you know, just a lot less

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Speaker 2: a noise out there than there is today. And so

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Speaker 2: whereas in twenty twelve, twenty fifteen, twenty eighteen, twenty nineteen,

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Speaker 2: showing up and giving value was like, oh my gosh,

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Speaker 2: I love following this coach, so I love her courses

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Speaker 2: or I love her coaching was something that was a

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Speaker 2: big deal. Now in twenty twenty five, it's a standard

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Speaker 2: to actually be valuable, and so it's no longer a

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Speaker 2: you know, it's no longer selling point to say like, oh,

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Speaker 2: I give free game. It's like, well you should, because

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Speaker 2: everybody else is going to free game. Now. What I

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Speaker 2: find is happening with consumers online is that they want

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Speaker 2: education and value, but they also want to be entertained.

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Speaker 2: We are now really using social media as escapism. We're

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Speaker 2: going on there and we want to be inspired, we

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Speaker 2: want to laugh, We're trying to escape just our real lives.

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Speaker 2: And so when we log on, we don't need more

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Speaker 2: reminders of why we're not good at what we do.

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Speaker 2: We don't need more reminders of how far away we

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Speaker 2: are from the mark of the life that we want

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Speaker 2: to live. And so you'll see a little bit of

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Speaker 2: that on the education side. But we simply, ironically, we're

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Speaker 2: looking for connection, even though I do find that, you know,

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Speaker 2: being in the digital space can make us more disconnected.

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Speaker 2: But people are they're looking to be entertained, they want

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Speaker 2: to escape the reality of what they're doing dealing with,

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Speaker 2: and they want to feel connected to the people that

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Speaker 2: they're talking to. So just simply being an expert isn't

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Speaker 2: enough anymore. You have to know how to be an

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Speaker 2: expert that knows how to captivate an audience and build

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Speaker 2: trust through storytelling and entertainment.

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Speaker 1: What mindset blocks or narratives around wealth keep entrepreneurs from

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Speaker 1: stepping into the next level.

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Speaker 2: I think there are a couple things I'll say from

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Speaker 2: the perspective of the clients that I work with. I

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Speaker 2: work with again, a lot of believers, a lot of

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Speaker 2: women of faith, and I think that some of the

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Speaker 2: things I hold us back is this fear of being greedy,

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Speaker 2: this fear of seeming like, oh, I'm only doing it

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Speaker 2: for money, and sometimes after mine, entrepreneurs like starting a

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Speaker 2: business for money is also noble. Knowing how to put

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Speaker 2: food on the table is a noble thing, Like you

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Speaker 2: don't need to have this deep, purposeful, meaningful thing to

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Speaker 2: start a business. I personally like to run businesses where

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Speaker 2: I feel a sense of purpose in the work that

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Speaker 2: I'm doing. But it's also purposeful to be able to

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Speaker 2: pay your bills, and so I think I think, you know,

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Speaker 2: we overthink, you know the wealth building journey and money,

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Speaker 2: and you know, does am I allowed to love money?

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Speaker 2: Does God want me to have money? Am I gonna whatever?

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Speaker 2: And I'm like, the more you have, the more you

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Speaker 2: have to give. Like the amount of generosity that I'm

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Speaker 2: able to have is because of the amount of money

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Speaker 2: that I can have. And I think it's also important

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Speaker 2: to know that money makes you more of who you

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Speaker 2: already are. I think people think that money is going

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Speaker 2: to change them. It just it elevates who you already are.

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Speaker 2: So as a generous person, when I make more money,

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Speaker 2: I give more money. As somebody who likes to go

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Speaker 2: on vacations, when I make more money, I go on

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Speaker 2: more vacations. As somebody who likes to spend time with

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Speaker 2: her family, when I have more money, I have more

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Speaker 2: like freedom to spend time with my family. And so

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Speaker 2: I think it's very important to understand what your values

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Speaker 2: are and then understand as I build my wealth, the

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Speaker 2: more I get to live my values. The less money

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Speaker 2: you have, the more likely that money is your god,

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Speaker 2: because you're making decisions based on your lack versus based

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Speaker 2: on the options that you have to actually honor your values.

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Speaker 2: So I think that is really important when it comes

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Speaker 2: to wealth. So I would say that's the first thing

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Speaker 2: when it comes to wealth. The second thing is I

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Speaker 2: think we assume that wealth, depending on who we're following,

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Speaker 2: can only come from one place, like I got to

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Speaker 2: invest in stocks, or I got to invest in real estate,

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Speaker 2: or I got to do day trading, or I gotta

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Speaker 2: do whatever. And wealth is really simply about one becoming

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Speaker 2: as profitable as possible and then taking your profits and

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Speaker 2: figuring out different investment routes. If you want to do

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Speaker 2: real estate, cool, If you want to do stocks, cool,

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Speaker 2: you want to do day trade and cool, you want

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Speaker 2: to purchase other companies and own them cool. But you

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Speaker 2: have to first become profitable and then figure out how

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Speaker 2: do I want to reinvest my profits into things that

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Speaker 2: are going to make me money?

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Speaker 1: All Right? So that was part A in this podcast,

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Speaker 1: because there was I've been setting up every question for

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Speaker 1: this next question because I need to have a foundation

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Speaker 1: because I want you to talk about opportunity. And there's

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Speaker 1: a quote I found from you that I'm like, Okay,

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Speaker 1: that's I need her to talk more about this, where

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Speaker 1: you said, if one person pays me for something, then

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Speaker 1: I can get more people to pay me for it.

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Speaker 1: And so talk just say more about that, Just say

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Speaker 1: more about that.

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Speaker 2: You know, I started having that thought process and mindset

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Speaker 2: early on in business. And I don't know for anybody

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Speaker 2: watching if you feel like when you were younger, you

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Speaker 2: just had so much more boldness and so much more courage.

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Speaker 2: And even when I first started out, you know, creating

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Speaker 2: my space pages, creating club flyers and graphics for people,

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Speaker 2: I'm like, wow, somebody's going to pay me for this.

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Speaker 2: There has to be more people who are going to

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Speaker 2: pay me for this. And you know, when clients ask

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Speaker 2: about what's my pricing strategy, I jokingly say like, I'm

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Speaker 2: going to keep selling if people keep buying, and I'm

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Speaker 2: going to keep increasing my prices if people keep buying.

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Speaker 2: And so, if one person is going to buy a website,

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Speaker 2: why wouldn't there be more people? If one person sees

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Speaker 2: enough value in what I'm putting out that they will

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Speaker 2: hire me for coaching, why wouldn't more people? And so

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Speaker 2: I'm a science person. My friend laughs at me because

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Speaker 2: he's always like, you say, everything is a sign, and

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Speaker 2: I'm like, well, everything is a sign for me. So

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Speaker 2: my collar on the ground, it's more dollars this week.

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Speaker 2: There's more clients out there. So I just have an

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Speaker 2: abundant mindset and a belief that if there's one, then

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Speaker 2: there's more. If that's what I desire.

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Speaker 1: I love that because you know, I was having this

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Speaker 1: conversation earlier, the same conversation I was having earlier, and

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Speaker 1: they were talking about trying to figure out what their

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Speaker 1: product was, like what is the thing to sell? And

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Speaker 1: the way I think about this is like, what is

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Speaker 1: the question people most frequently ask you? That's probably something

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Speaker 1: that they are telling you your brand can solve this

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Speaker 1: thing for them. Can you elaborate more on for people

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Speaker 1: who you know they're feeling the need to evolve where

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Speaker 1: they're maybe it's not even evolution, but they're trying to

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Speaker 1: find the thing in the marketplace, how else would you

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Speaker 1: assist them in finding where they can you know, provide

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Speaker 1: values to the marketplace.

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Speaker 2: Yeah, that's a great question. I do think people need

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Speaker 2: to get better at just assessing opportunities. The first question

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Speaker 2: that I asked my questions is what do you believe

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Speaker 2: you're the absolute best at? Because if you can figure

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Speaker 2: out what that thing is, you show up with a

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Speaker 2: higher level of confidence, and then you're also not going

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Speaker 2: to downplay yourself and then under charge, because that's the

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Speaker 2: big thing that I work on with my clients. Why

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Speaker 2: are you undercharging if you've been in this industry for

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Speaker 2: eight years, twelve years, fifteen years. So really the first

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Speaker 2: thing is what do you think that you do better

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Speaker 2: than ninety five percent of the rest of the world.

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Speaker 2: For me, that's going to be messaging and positioning. I

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Speaker 2: know how to see an expert and then refine their

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Speaker 2: story and find the right words to position them as

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Speaker 2: the best in their industry. So I think first figuring

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Speaker 2: out what are you the best at? What skill sets

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Speaker 2: do you have, What information do you have? What knowledge

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Speaker 2: do you have that you're like, I know this like

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Speaker 2: the back of my hand. If you're trying to figure

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Speaker 2: it out. One way to figure it out is as

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Speaker 2: you're scrolling on social media and you see other people

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Speaker 2: in your industry kind of talking about the same things,

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Speaker 2: and you're like, she didn't even say that right, or

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Speaker 2: this is so basic, I could have said that better,

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Speaker 2: or I can't believe people are paying her for this.

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Speaker 2: If that little hater inside of you is really just

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Speaker 2: you projecting because you should have been the one using

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Speaker 2: your voice. You should have been the one teaching this

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Speaker 2: information because you know that you could actually do it better.

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Speaker 2: So that's an indication that that's an industry that you

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Speaker 2: know really well. Then the second thing is really understanding

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Speaker 2: what are people seeking, what problems do people have, and

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Speaker 2: what solutions are they seeking that I am qualified to provide.

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Speaker 2: So I know if there's a group of women who

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Speaker 2: they are experts, maybe they've been in corporate or at

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Speaker 2: their nine to five for a while, and they're like,

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Speaker 2: I want to get into consulting, I want to start coaching.

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Speaker 2: I want to get on the education side, but I

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Speaker 2: don't know how to get clients. I don't believe anybody's

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Speaker 2: going to pay me. I know for sure I could

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Speaker 2: have a sixty minute conversation with them and completely want

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Speaker 2: transform their mindset into why they need to charge more

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Speaker 2: and give them a breakdown on how they could, you know,

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Speaker 2: launch their own coaching program. So you have to understand

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Speaker 2: what am I the best at and who has a

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Speaker 2: problem that is actively seeking a solution that I have

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Speaker 2: the skill sets to provide for.

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Speaker 1: So how do you set up once? Okay, I know

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Speaker 1: I want to do you know something. You know, they

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Speaker 1: want to be a podcaster. You know they went from

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Speaker 1: a corporate executive and so you know, I need to

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Speaker 1: use my voice more. I'm going to go start a podcast.

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Speaker 1: I was in corporate and now I need to talk

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Speaker 1: about corporate life. How how do what's the first steps

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Speaker 1: to make when they are doing something completely new but

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Speaker 1: they have been prepared for it, and like you just

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Speaker 1: say like, hey, you've been doing this for a years,

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Speaker 1: why are you under charging? You've been doing it for aears?

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Speaker 1: You got something to say? All potentially you got something

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Speaker 1: to say. What's the first steps to making efforts towards

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Speaker 1: that reinvented itself?

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Speaker 2: Yeah? Well, I mean I might be taking this question literally,

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Speaker 2: but when people say like, oh, I want to be

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Speaker 2: a podcast or I want to be a content creator,

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Speaker 2: I look at it like being a podcaster is not

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Speaker 2: a real thing. Podcasting is a form of marketing. Being

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Speaker 2: creating content is a form of marketing. Being an influencer,

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Speaker 2: it's a form of marketing. It's influence marketing. So my

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Speaker 2: first thing is when people are like, oh, I want

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Speaker 2: to be a content creator, what I hear people saying

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Speaker 2: is like, I want to get paid to be myself

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Speaker 2: and then it's like, Okay, I fully believe you can

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Speaker 2: get paid to be yourself. Right, I've done it, I've

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Speaker 2: seen clients do it. We see it every single day.

433
00:21:54,280 --> 00:21:58,080
Speaker 2: But we have to also consider what is it uniquely

434
00:21:58,119 --> 00:22:01,320
Speaker 2: about myself that is going to build a community or

435
00:22:01,359 --> 00:22:03,720
Speaker 2: build an audience. My assumption is if you want to

436
00:22:03,720 --> 00:22:06,720
Speaker 2: be a podcaster that you want brands to pay you,

437
00:22:06,760 --> 00:22:10,280
Speaker 2: maybe you want some sponsorships. To do that. To work

438
00:22:10,320 --> 00:22:14,200
Speaker 2: with brands and get sponsorships, you have to study the market.

439
00:22:14,280 --> 00:22:17,000
Speaker 2: You have to do market research, which is I think

440
00:22:17,040 --> 00:22:19,479
Speaker 2: a step that a lot of people want to skip.

441
00:22:19,760 --> 00:22:21,199
Speaker 2: They want to get a mic, they want to get

442
00:22:21,200 --> 00:22:25,879
Speaker 2: a y'all are research and lighting bikes all baby. You

443
00:22:25,920 --> 00:22:28,239
Speaker 2: can make a podcast going like this if you can

444
00:22:28,280 --> 00:22:30,560
Speaker 2: build an audience, but you have to build an audience

445
00:22:30,600 --> 00:22:33,000
Speaker 2: and you have to get intimate with your audience, ask

446
00:22:33,119 --> 00:22:36,840
Speaker 2: them questions, understand what some of their desires are, and

447
00:22:36,880 --> 00:22:39,480
Speaker 2: then that is what you sell to the brands that

448
00:22:39,480 --> 00:22:41,080
Speaker 2: you're working with. You got to go to a brand

449
00:22:41,119 --> 00:22:44,399
Speaker 2: and say I have fifty thousand listeners seventy six percent

450
00:22:44,400 --> 00:22:46,560
Speaker 2: of them or stay at home moms that are interested

451
00:22:46,600 --> 00:22:48,919
Speaker 2: in buying XYZ this is what they spend money on.

452
00:22:49,320 --> 00:22:51,240
Speaker 2: You got to know that. Now, if you want to

453
00:22:51,240 --> 00:22:53,320
Speaker 2: be a podcaster or whatever it is that you're wanting

454
00:22:53,359 --> 00:22:56,520
Speaker 2: to start, and your primary thing is not to work

455
00:22:56,560 --> 00:22:59,320
Speaker 2: with brands, you have to know what am I even selling?

456
00:23:00,000 --> 00:23:02,280
Speaker 2: Regardless if you want to work with brands or directly

457
00:23:02,280 --> 00:23:04,720
Speaker 2: with consumers, you have to know what am I selling

458
00:23:04,960 --> 00:23:07,439
Speaker 2: and how does it add value to the person that

459
00:23:07,480 --> 00:23:10,200
Speaker 2: I want to sell to. So selling with brands, brands

460
00:23:10,240 --> 00:23:12,679
Speaker 2: are buying access to people. So if you ain't got people,

461
00:23:13,119 --> 00:23:15,840
Speaker 2: you're not getting money from brands. They're buying access to you.

462
00:23:15,880 --> 00:23:18,439
Speaker 2: Being a good storyteller, you can't tell good stories that

463
00:23:18,960 --> 00:23:21,920
Speaker 2: they're not buying from you. Consumers are buying an outcome.

464
00:23:21,960 --> 00:23:25,080
Speaker 2: They're buying results. So if you don't have a physical product,

465
00:23:25,119 --> 00:23:28,400
Speaker 2: a digital product, a service that can get them an outcome,

466
00:23:28,840 --> 00:23:31,520
Speaker 2: you're not going to generate sales. So you first have

467
00:23:31,600 --> 00:23:35,359
Speaker 2: to figure out how can I add value to the

468
00:23:35,359 --> 00:23:36,520
Speaker 2: person that I want to sell to.

469
00:23:37,800 --> 00:23:40,639
Speaker 1: There's another quote I found from you where you said

470
00:23:41,040 --> 00:23:44,000
Speaker 1: people were investing in pretty design but didn't know how

471
00:23:44,040 --> 00:23:48,360
Speaker 1: to communicate the value of a business, And it made

472
00:23:48,400 --> 00:23:51,720
Speaker 1: me think about how we've all seen it you know

473
00:23:51,760 --> 00:23:54,639
Speaker 1: people who the business looks beautiful, but I don't know

474
00:23:54,960 --> 00:24:00,199
Speaker 1: what value they provide. There's no like compelling case for

475
00:24:00,200 --> 00:24:03,600
Speaker 1: me to get engaged. Can you talk about some of

476
00:24:03,640 --> 00:24:07,560
Speaker 1: the most common things we do that over index on

477
00:24:07,640 --> 00:24:10,439
Speaker 1: how pretty something is versus how effective it is.

478
00:24:11,440 --> 00:24:16,919
Speaker 2: M Yeah, we definitely over index what our website looks like,

479
00:24:17,240 --> 00:24:20,160
Speaker 2: you know, the fonts, the colors, the photoshoots. We over

480
00:24:20,200 --> 00:24:24,600
Speaker 2: index what does our Instagram feed look like? What do

481
00:24:24,680 --> 00:24:26,560
Speaker 2: I look like to the rest of the world. I

482
00:24:26,640 --> 00:24:32,480
Speaker 2: think the visuals are important, but the visuals are complementary

483
00:24:32,480 --> 00:24:35,199
Speaker 2: to the foundation of your message, and so when you

484
00:24:35,280 --> 00:24:38,000
Speaker 2: make the visuals the foundation, you completely miss the point

485
00:24:38,119 --> 00:24:42,200
Speaker 2: because the visuals are supposed to support the overall message,

486
00:24:42,320 --> 00:24:47,160
Speaker 2: the mission, the purpose of your business. So love the visuals.

487
00:24:47,200 --> 00:24:50,560
Speaker 2: I just think we can't overthink having a beautiful website.

488
00:24:50,640 --> 00:24:53,320
Speaker 2: We can't think over having beautiful pictures if there's not

489
00:24:53,400 --> 00:24:55,880
Speaker 2: a message that goes with it. And I do find

490
00:24:55,880 --> 00:24:59,200
Speaker 2: that people they'll invest thousands of dollars in a website

491
00:24:59,200 --> 00:25:00,760
Speaker 2: and be like, I spent all this money on a

492
00:25:00,760 --> 00:25:03,640
Speaker 2: web designer and my business didn't grow, And I'm like, well,

493
00:25:03,640 --> 00:25:05,440
Speaker 2: how did you think your business was going to grow,

494
00:25:06,000 --> 00:25:09,879
Speaker 2: and we believe this lie that if we build it,

495
00:25:09,880 --> 00:25:12,960
Speaker 2: they will come. No, they won't. You got to build it,

496
00:25:12,960 --> 00:25:15,080
Speaker 2: and then you got to market it, and then maybe

497
00:25:15,080 --> 00:25:16,960
Speaker 2: they will come if you did a good job with marketing.

498
00:25:17,800 --> 00:25:22,800
Speaker 1: So what we talk about visuals and the challenge though,

499
00:25:22,920 --> 00:25:28,440
Speaker 1: like these days, because of Snapchat and TikTok, like people

500
00:25:28,560 --> 00:25:30,560
Speaker 1: just opening their phone and they just going live. They

501
00:25:30,640 --> 00:25:32,680
Speaker 1: just talk into the camera. And I remember a friend

502
00:25:32,680 --> 00:25:34,800
Speaker 1: of mine, Nikki nick this girl she go by this

503
00:25:34,840 --> 00:25:37,720
Speaker 1: is Nicki Nicky Saunders saying, you know, these days you

504
00:25:37,800 --> 00:25:42,080
Speaker 1: have to treat social like face time and you're just talking.

505
00:25:42,160 --> 00:25:45,520
Speaker 1: You just having a conversation. And when Instagram first came out,

506
00:25:45,560 --> 00:25:47,439
Speaker 1: it was like how pretty can you make this picture?

507
00:25:47,480 --> 00:25:50,280
Speaker 1: The filters mattered and all these things. But when Snapchat came,

508
00:25:50,320 --> 00:25:52,359
Speaker 1: it's like it was just real life and we just

509
00:25:52,400 --> 00:25:56,320
Speaker 1: talking to the thing and to the question of like

510
00:25:56,440 --> 00:25:59,480
Speaker 1: the visuals, how important the visuals and how beautiful something is.

511
00:26:00,119 --> 00:26:04,879
Speaker 1: There's a balance there between what worked and what works now.

512
00:26:05,760 --> 00:26:07,119
Speaker 1: And I don't know if there's a question there, but

513
00:26:07,160 --> 00:26:08,160
Speaker 1: I just want you to talk about that.

514
00:26:09,320 --> 00:26:11,720
Speaker 2: Yeah, I think you know, back then when we had

515
00:26:11,760 --> 00:26:14,199
Speaker 2: all of the filters because even with Snapchat, it was

516
00:26:14,320 --> 00:26:15,720
Speaker 2: kind of like you get to be more real. But

517
00:26:15,760 --> 00:26:17,760
Speaker 2: we were on there with filters. Okay, we have that dog,

518
00:26:17,840 --> 00:26:21,080
Speaker 2: you know, like we wanted our nose to be skinny.

519
00:26:21,160 --> 00:26:24,320
Speaker 2: Skin was food. So there was still definitely something to

520
00:26:24,359 --> 00:26:28,720
Speaker 2: the visuals. And still there is something to visuals, but

521
00:26:28,800 --> 00:26:32,560
Speaker 2: it's we want to feel like people are authentically pretty,

522
00:26:32,960 --> 00:26:37,439
Speaker 2: not they forced themselves into being beautiful, right, So just

523
00:26:37,480 --> 00:26:40,520
Speaker 2: as humans, as people, we like to look at things

524
00:26:40,520 --> 00:26:43,879
Speaker 2: that are esthetically pleasing, but we also don't like to

525
00:26:43,920 --> 00:26:46,360
Speaker 2: feel like we're being marketed to or like the thing

526
00:26:46,400 --> 00:26:48,720
Speaker 2: that we're looking at fake. So you have to be

527
00:26:48,840 --> 00:26:52,359
Speaker 2: able to, you know, find that balance. But yeah, I

528
00:26:52,359 --> 00:26:54,760
Speaker 2: mean to Nikki's point, sometimes just going on and just

529
00:26:54,800 --> 00:26:58,280
Speaker 2: acting like you're on a FaceTime call. We I think

530
00:26:58,640 --> 00:27:04,400
Speaker 2: as the markets have been more saturated, consumers are becoming

531
00:27:04,400 --> 00:27:07,800
Speaker 2: more discerning into what's real and to what's fake, and

532
00:27:07,880 --> 00:27:11,080
Speaker 2: so we are leaning more towards what's real, which is

533
00:27:11,359 --> 00:27:15,160
Speaker 2: typically going to be the things that are not overly produced.

534
00:27:15,320 --> 00:27:18,760
Speaker 2: And so if you look at pages that have like

535
00:27:18,920 --> 00:27:21,960
Speaker 2: the perfect templates and the perfect fonts and the colors,

536
00:27:22,240 --> 00:27:24,800
Speaker 2: and it looks marketing. The pages that are like, oh,

537
00:27:24,840 --> 00:27:27,880
Speaker 2: I'm throwing up this quote because it's reliable and it's

538
00:27:27,920 --> 00:27:30,000
Speaker 2: on black and white text. It's like the black and

539
00:27:30,000 --> 00:27:33,080
Speaker 2: white text is going to be shared more because they're

540
00:27:33,119 --> 00:27:36,000
Speaker 2: relating to it based off the relatability, not because it's

541
00:27:36,000 --> 00:27:39,360
Speaker 2: being marketed to them. And I do think consumers are

542
00:27:40,359 --> 00:27:44,239
Speaker 2: getting a little bit exhausted at being marketed to and

543
00:27:44,280 --> 00:27:46,560
Speaker 2: they want to be connected. I don't think that they're

544
00:27:46,560 --> 00:27:49,880
Speaker 2: tired of buying. I think they're tired of being marketed too,

545
00:27:50,080 --> 00:27:52,560
Speaker 2: if that makes sense, because we're still buying every single day.

546
00:27:52,800 --> 00:27:56,960
Speaker 2: Like I'd be on these influencers page commenting shop every day,

547
00:27:57,000 --> 00:28:01,479
Speaker 2: and then Amazon affiliate page. I'm buying, y'all can get

548
00:28:01,520 --> 00:28:03,439
Speaker 2: the affiliate. I'm not mad at that, but I just

549
00:28:03,440 --> 00:28:05,800
Speaker 2: don't like to feel like I'm marketed too constantly.

550
00:28:06,480 --> 00:28:08,879
Speaker 1: You know, this, this idea you talked about of like

551
00:28:09,000 --> 00:28:11,840
Speaker 1: podcasters has been percolating, and it makes me think about

552
00:28:12,040 --> 00:28:18,440
Speaker 1: the reinvention and how do you know if you're reinventing

553
00:28:18,560 --> 00:28:23,200
Speaker 1: strategically versus you're reacting to pressure or trends.

554
00:28:25,720 --> 00:28:29,400
Speaker 2: That's good. I think it could be a combination of both.

555
00:28:29,440 --> 00:28:32,119
Speaker 2: I think sometimes we can take too long to reinvent

556
00:28:32,160 --> 00:28:33,960
Speaker 2: and then you are hit with the pressure and it's

557
00:28:33,960 --> 00:28:35,639
Speaker 2: like you didn't need to have to face this pressure,

558
00:28:35,640 --> 00:28:38,040
Speaker 2: but you just took too long. But I do think

559
00:28:38,120 --> 00:28:41,600
Speaker 2: that some people are reinventing too trends like oh, she's

560
00:28:41,640 --> 00:28:43,239
Speaker 2: a coach now, I want to be a coach now

561
00:28:43,240 --> 00:28:47,200
Speaker 2: where people are talking about she's launching a product about AI,

562
00:28:47,360 --> 00:28:49,640
Speaker 2: so I shall launch a product about AI. I think

563
00:28:49,680 --> 00:28:52,280
Speaker 2: it still has to go down to what do you

564
00:28:52,360 --> 00:28:55,520
Speaker 2: do really well? How can you take you know, how

565
00:28:55,560 --> 00:28:58,239
Speaker 2: the market is evolving and still make it applicable to

566
00:28:58,360 --> 00:29:01,800
Speaker 2: what your actual skills are and what your audience needs

567
00:29:01,800 --> 00:29:04,000
Speaker 2: and what your audience is looking for. So it does

568
00:29:04,080 --> 00:29:07,320
Speaker 2: come down to you know, quote unquote being authentic, which

569
00:29:07,320 --> 00:29:09,840
Speaker 2: I know is an overused word, but it's accurate every

570
00:29:09,840 --> 00:29:12,800
Speaker 2: time like this, it's like you don't even use AI.

571
00:29:12,880 --> 00:29:15,560
Speaker 2: Why are you now dropping a course on how to

572
00:29:15,640 --> 00:29:18,719
Speaker 2: use AI? Like make it applicable to what is actually

573
00:29:18,720 --> 00:29:19,320
Speaker 2: true for you?

574
00:29:20,240 --> 00:29:22,080
Speaker 1: So what right now? And I want you to go

575
00:29:22,080 --> 00:29:23,600
Speaker 1: a level deeper in this because we talked about like,

576
00:29:23,640 --> 00:29:26,400
Speaker 1: you know, the different models, you know, coaching versus massimizing,

577
00:29:26,440 --> 00:29:30,240
Speaker 1: et cetera. What is profitable? Like what have you seen

578
00:29:30,480 --> 00:29:34,560
Speaker 1: work for entrepreneurs who are trying to figure out evolve,

579
00:29:34,600 --> 00:29:37,480
Speaker 1: Like is it coaching, is it you know, high ticket

580
00:29:37,480 --> 00:29:42,080
Speaker 1: events or membership models? Like what is working today?

581
00:29:43,000 --> 00:29:47,360
Speaker 2: Mm hmm, I mean it all works today. I think

582
00:29:48,520 --> 00:29:52,160
Speaker 2: I typically start my clients off with high ticket because

583
00:29:52,160 --> 00:29:56,440
Speaker 2: it's instantly the most profitable. And I just think when

584
00:29:56,440 --> 00:30:00,000
Speaker 2: you're especially when you're new to your to build it

585
00:30:00,120 --> 00:30:03,000
Speaker 2: an audience online, trying to start low ticket, trying to

586
00:30:03,000 --> 00:30:05,360
Speaker 2: start membership, It's like, why play yourself. You have this

587
00:30:05,360 --> 00:30:08,560
Speaker 2: one hundred dollars per month membership. Let's say you even

588
00:30:08,640 --> 00:30:11,280
Speaker 2: get you know, thirty people in there. I mean, what

589
00:30:11,360 --> 00:30:13,720
Speaker 2: is three thousand dollars a month when you're a grown

590
00:30:13,760 --> 00:30:16,800
Speaker 2: adult with a mortgage or rent. It's just not enough

591
00:30:17,000 --> 00:30:19,480
Speaker 2: for the work that's required. So typically I start my

592
00:30:19,480 --> 00:30:23,520
Speaker 2: clients off with high ticket. I do think that membership's work.

593
00:30:23,840 --> 00:30:27,160
Speaker 2: I do think subscription model is something that's very popular.

594
00:30:27,240 --> 00:30:30,120
Speaker 2: I do think consumers are starting to get annoyed by it,

595
00:30:30,160 --> 00:30:31,920
Speaker 2: but it's what we're buying into. It's like, okay, now

596
00:30:31,920 --> 00:30:34,760
Speaker 2: we got Netflix and Hulu and Disney Plus and all

597
00:30:34,800 --> 00:30:38,160
Speaker 2: of the things, but subscription model is what we're seeing works.

598
00:30:38,240 --> 00:30:40,760
Speaker 2: You know, we see it with Patreon, we see it

599
00:30:40,800 --> 00:30:43,680
Speaker 2: with only fans, we see it with all of the things. Heck,

600
00:30:43,720 --> 00:30:46,040
Speaker 2: I even got a door Dash subscription. It's like, why

601
00:30:46,080 --> 00:30:49,800
Speaker 2: am I paying annually to get food delivered to my house? Like?

602
00:30:49,840 --> 00:30:53,040
Speaker 2: Am I that greedy? But we are paying for the subscriptions,

603
00:30:53,400 --> 00:30:58,200
Speaker 2: So subscriptions definitely work. I think it's it's more profitable

604
00:30:58,240 --> 00:31:01,080
Speaker 2: once you've built a community. So I think start with

605
00:31:01,160 --> 00:31:04,280
Speaker 2: high ticket, build your personal brand, build a community, and

606
00:31:04,320 --> 00:31:07,600
Speaker 2: then you can start telling low ticket digital products. Membership

607
00:31:07,720 --> 00:31:11,320
Speaker 2: or subscription model. All of it works if you have

608
00:31:11,560 --> 00:31:14,520
Speaker 2: the strategy and you have the people. With high ticket,

609
00:31:14,600 --> 00:31:17,120
Speaker 2: you don't need as many people, but you do need

610
00:31:17,160 --> 00:31:19,000
Speaker 2: the level of expertise, and you do need to be

611
00:31:19,040 --> 00:31:22,120
Speaker 2: able to deliver on that value.

612
00:31:22,920 --> 00:31:28,280
Speaker 1: A couple more. You know, what reinvention moves have you

613
00:31:28,400 --> 00:31:31,440
Speaker 1: done or seen that you would advise not to do

614
00:31:31,480 --> 00:31:33,080
Speaker 1: again or wouldn't do again yourself?

615
00:31:34,920 --> 00:31:40,880
Speaker 2: Ooh, that I wouldn't advise doing. I think the reason

616
00:31:40,920 --> 00:31:43,360
Speaker 2: I wouldn't advise doing is just based on where somebody

617
00:31:43,400 --> 00:31:46,200
Speaker 2: is in their business. So you know, again, I tell

618
00:31:46,200 --> 00:31:48,560
Speaker 2: my clients typically I would like for y'all to start

619
00:31:48,600 --> 00:31:51,920
Speaker 2: off with high ticket. I'm usually yelling at my clients

620
00:31:51,960 --> 00:31:54,719
Speaker 2: and saying, please sell something at least with a comma

621
00:31:54,760 --> 00:31:59,560
Speaker 2: in it, like please out. I like that, and so

622
00:31:59,640 --> 00:32:01,960
Speaker 2: my client. I remember one of my clients a few

623
00:32:02,000 --> 00:32:03,960
Speaker 2: weeks ago, she came to me and she, I don't know,

624
00:32:04,000 --> 00:32:06,080
Speaker 2: she went to charge like four hundred dollars or something,

625
00:32:06,120 --> 00:32:08,320
Speaker 2: and I think she paid me close to ten thousand

626
00:32:08,320 --> 00:32:10,280
Speaker 2: dollars to work with me. I'm like, why give me

627
00:32:10,360 --> 00:32:12,720
Speaker 2: ten thousand dollars to sell something for four hundred dollars.

628
00:32:12,760 --> 00:32:16,560
Speaker 2: It just doesn't make any sense. So she eventually, I

629
00:32:16,560 --> 00:32:18,520
Speaker 2: think she raised her price to one thousand dollars and

630
00:32:18,640 --> 00:32:20,200
Speaker 2: she had a launch. She had ten people by it,

631
00:32:20,200 --> 00:32:22,080
Speaker 2: and she's like, I'm really glad that you know you

632
00:32:22,160 --> 00:32:23,960
Speaker 2: called me out like that, because one I got the

633
00:32:24,080 --> 00:32:27,120
Speaker 2: ROI and two I just deserve it, Like once you

634
00:32:27,160 --> 00:32:29,720
Speaker 2: put in the work, you realize I really should have

635
00:32:29,760 --> 00:32:33,600
Speaker 2: been charging more. So. I think the reinvention move that

636
00:32:33,720 --> 00:32:35,920
Speaker 2: really sets people up for the l is when they

637
00:32:35,960 --> 00:32:40,400
Speaker 2: reinvented to something that's not profitable. You're just reinventing into burnout.

638
00:32:40,680 --> 00:32:43,440
Speaker 2: You're doing all of this work, but you're not being

639
00:32:43,520 --> 00:32:46,440
Speaker 2: fairly compensated from it. And I just find it so

640
00:32:46,560 --> 00:32:49,880
Speaker 2: ironic that you know, typically people are wanting to leave

641
00:32:50,000 --> 00:32:51,960
Speaker 2: their nine to five or they want to leave corporate

642
00:32:52,000 --> 00:32:55,640
Speaker 2: because they feel undervalued, they feel underpaid, they feel underappreciated,

643
00:32:56,000 --> 00:32:59,000
Speaker 2: and then they go build a business recreating the same

644
00:32:59,040 --> 00:33:01,760
Speaker 2: thing that they were trying to escape from. You went

645
00:33:01,800 --> 00:33:05,640
Speaker 2: out and you undercharge, You're now underpaid, and you're working

646
00:33:05,680 --> 00:33:07,920
Speaker 2: with people who don't value you because you didn't build

647
00:33:07,960 --> 00:33:11,440
Speaker 2: a brand or a standard that required people to value you.

648
00:33:11,640 --> 00:33:16,600
Speaker 2: So I think reinventing into something that's not profitable is

649
00:33:16,680 --> 00:33:18,040
Speaker 2: the biggest setup for an.

650
00:33:18,120 --> 00:33:28,560
Speaker 1: L Finally, because how much of reinvention is strategy? Because

651
00:33:28,560 --> 00:33:30,840
Speaker 1: we can talk about, Okay, I did research and this

652
00:33:30,880 --> 00:33:32,920
Speaker 1: thing is working, this thing is working for other people.

653
00:33:33,360 --> 00:33:35,920
Speaker 1: I have expertise there, et cetera, et cetera, cetera. How

654
00:33:35,960 --> 00:33:40,040
Speaker 1: much of it is strategy versus instinct and something like

655
00:33:40,160 --> 00:33:43,160
Speaker 1: inner knowing, like I know this is what I'm supposed

656
00:33:43,200 --> 00:33:43,640
Speaker 1: to be doing.

657
00:33:45,120 --> 00:33:52,120
Speaker 2: Oh, that's a good question. It's kind of hard to say, like, Okay,

658
00:33:52,120 --> 00:33:55,200
Speaker 2: it's forty percent instinct sixty percent strategy. I think it's

659
00:33:55,280 --> 00:33:57,920
Speaker 2: more of a step by step process. It's like the

660
00:33:57,960 --> 00:34:02,440
Speaker 2: first step is the instinct, and I think what a

661
00:34:02,520 --> 00:34:05,920
Speaker 2: lot of us have an opportunity to do better with

662
00:34:06,120 --> 00:34:09,200
Speaker 2: is trusting our gut the first time around. And I

663
00:34:09,280 --> 00:34:11,680
Speaker 2: truly believe that a lot of us are struggling to

664
00:34:11,920 --> 00:34:15,400
Speaker 2: trust our gut and trust our inner voice, your intuition,

665
00:34:15,520 --> 00:34:18,560
Speaker 2: your holy spirit, whatever it is, because there's so much

666
00:34:18,600 --> 00:34:21,480
Speaker 2: noise online that we're starting to now bow down to

667
00:34:21,520 --> 00:34:24,040
Speaker 2: the voices of what everybody else is saying we need

668
00:34:24,080 --> 00:34:26,480
Speaker 2: to be doing online. We're looking at everybody else and

669
00:34:26,520 --> 00:34:28,719
Speaker 2: we don't take the time to just sit and meditate

670
00:34:28,760 --> 00:34:31,600
Speaker 2: on what am I supposed to be doing next. So

671
00:34:32,239 --> 00:34:34,239
Speaker 2: I don't know if I would say it's a percentage thing,

672
00:34:34,280 --> 00:34:36,239
Speaker 2: but I would say the first step is knowing how

673
00:34:36,280 --> 00:34:39,799
Speaker 2: to hear your own voice. Hear it first, but then

674
00:34:39,880 --> 00:34:43,120
Speaker 2: obey it. You hear it, and then you distrust it.

675
00:34:43,160 --> 00:34:45,239
Speaker 2: You go back and forth with yourself, and then you

676
00:34:45,280 --> 00:34:47,920
Speaker 2: find yourself eight months later, nine months later, a year

677
00:34:48,000 --> 00:34:50,759
Speaker 2: later in the same place because the voice that told

678
00:34:50,800 --> 00:34:52,920
Speaker 2: you that you need to be doing the thing, you

679
00:34:53,000 --> 00:34:55,840
Speaker 2: decided to ignore it and then watch everybody else succeed.

680
00:34:55,960 --> 00:34:57,880
Speaker 2: And then now you're sitting around like, man, I should

681
00:34:57,880 --> 00:35:01,120
Speaker 2: have done that. That person stole my and I'm like

682
00:35:01,400 --> 00:35:04,160
Speaker 2: Why did you create space for somebody else to steal

683
00:35:04,200 --> 00:35:07,560
Speaker 2: your idea? That is your fault, that is your responsibility.

684
00:35:07,920 --> 00:35:11,560
Speaker 2: So the first step is truly honoring your voice, knowing

685
00:35:11,600 --> 00:35:14,360
Speaker 2: how to hear it, trusting it the first time around,

686
00:35:14,960 --> 00:35:18,800
Speaker 2: and following through with it, then saying, Okay, now what's

687
00:35:18,880 --> 00:35:21,480
Speaker 2: the strategy so I can execute what my voice told

688
00:35:21,520 --> 00:35:21,840
Speaker 2: me to do.

689
00:35:23,280 --> 00:35:27,320
Speaker 1: Afrotech Conference is back and return to Acetown, Houston, Texas,

690
00:35:27,360 --> 00:35:30,239
Speaker 1: from October twenty seventh through thirty first, twenty twenty five

691
00:35:30,600 --> 00:35:34,000
Speaker 1: the George R. Brown Convention Center. For years, Afrotech has

692
00:35:34,040 --> 00:35:39,279
Speaker 1: been to go to experience for black tech innovators, founders, engineers, creators, investors.

693
00:35:39,400 --> 00:35:41,040
Speaker 1: The twenty twenty five is shaping up to be the

694
00:35:41,080 --> 00:35:44,480
Speaker 1: biggest year yet, though with forty thou attendees expected. This

695
00:35:44,560 --> 00:35:47,840
Speaker 1: year's conference will feature five days of dynamic programming across

696
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Speaker 1: six curator stages discovery to executive leadership. Join us to

697
00:35:52,040 --> 00:35:55,000
Speaker 1: hear from industry leaders at the forefront of change, learn

698
00:35:55,040 --> 00:35:57,720
Speaker 1: from top ten engineers and designers, and connect with recruiters

699
00:35:57,760 --> 00:36:00,960
Speaker 1: from nearly two hundred companies. This year digging deeper into

700
00:36:01,000 --> 00:36:04,600
Speaker 1: what's next with tracks exploring AI and machine learning, MAD

701
00:36:04,640 --> 00:36:08,759
Speaker 1: tech and health equity, cybersecurity, climate tech, and much more.

702
00:36:09,000 --> 00:36:11,799
Speaker 1: Whether you're mounting your first startup, pivoting into a new road,

703
00:36:12,040 --> 00:36:14,520
Speaker 1: or scaling as an execu, it's something here for you.

704
00:36:14,760 --> 00:36:17,200
Speaker 1: Tickets and moving fast to keep your spot nowt at

705
00:36:17,239 --> 00:36:20,480
Speaker 1: Afrotech Conference dot com. Black Tech Green Money is a

706
00:36:20,480 --> 00:36:23,600
Speaker 1: production of Blavity Afro Tech on the Black Effect podcast

707
00:36:23,640 --> 00:36:26,400
Speaker 1: Networking Night Hire Media, and it's produced by Morgan, Debaonne

708
00:36:26,400 --> 00:36:30,520
Speaker 1: and me Well Lucas, with additional production support by Kate McDonald,

709
00:36:30,560 --> 00:36:33,319
Speaker 1: Sarah Ergan and Jada McGee. Special thank you to Michael

710
00:36:33,400 --> 00:36:36,040
Speaker 1: Davis and Lovebeach. Learn more about my guess and other tech.

711
00:36:36,040 --> 00:36:38,920
Speaker 1: This shot is an innovator's at afrotech dot com. The

712
00:36:39,000 --> 00:36:41,239
Speaker 1: video version of this episode will drop to Black Tech

713
00:36:41,239 --> 00:36:44,319
Speaker 1: Green Money on YouTube, So tap in enjoy your Black

714
00:36:44,320 --> 00:36:48,080
Speaker 1: Tech Green Money shits to somebody go get your money.

715
00:36:48,680 --> 00:36:49,279
Speaker 1: Peace and love