WEBVTT - The Club Pro Crisis - Part 3: “Where do we go from here?”

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<v Speaker 1>The club expects their golf proth and their assistant pros

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<v Speaker 1>to make sure everything's perfect.

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<v Speaker 2>We want a club row that can play like Tiger,

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<v Speaker 2>teach like butch merchandise like Ralph Lauren, and tell jokes

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<v Speaker 2>like Bob Hope.

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<v Speaker 3>Right, it is absolutely The problem is the amount of

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<v Speaker 3>pay for the amount of work. It doesn't mesh for clubs.

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<v Speaker 4>If you don't make these changes, you're not going to

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<v Speaker 4>get the people you want. Your product is going to suffer.

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<v Speaker 4>People are not going to want to come play there,

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<v Speaker 4>They're going to go elsewhere, and you're eventually going to

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<v Speaker 4>go out of business.

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<v Speaker 1>Is seth while helping He's the right guy in the

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<v Speaker 1>driver's seat, But is there a vehicle he can drive

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<v Speaker 1>that can make it any better?

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<v Speaker 5>People are put on earth to make everybody's lives better, right, Like?

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<v Speaker 5>How can he not want to be surrounded by those people?

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<v Speaker 1>Right then?

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<v Speaker 5>And that's what our PGA professional is. You know, it's

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<v Speaker 5>not perfect, We're not perfect times far from perfect. We're

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<v Speaker 5>moving the needle, making a lot of progress and I

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<v Speaker 5>hope people are noticing it. But that's not the point either, right.

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<v Speaker 5>The point is leaving the room better. And I'm going

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<v Speaker 5>to keep fighting to do that every day.

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<v Speaker 6>Put another log on the fire. Nobody here is given time.

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<v Speaker 4>Welcome to the fire pit with Matt Janella.

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<v Speaker 7>We're back for part three of this series on the

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<v Speaker 7>club pro crisis. In parts one and two. Through the

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<v Speaker 7>process of talking to current and former PGA professionals, From

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<v Speaker 7>talking to people like Butch Harmon and Shane Ryan, who

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<v Speaker 7>in May of twenty twenty two wrote a story for

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<v Speaker 7>Golf Dies entitled the Club pro Crisis, We've been able

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<v Speaker 7>to piece together the issues. It's a work life balance,

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<v Speaker 7>too many hours for not enough pay that's simply not

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<v Speaker 7>working for this next generation. There's the Internet and free

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<v Speaker 7>acts to information and instruction. There's an awareness issue in

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<v Speaker 7>that leadership at some clubs, some memberships, certain clientele of

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<v Speaker 7>courses across the country, and in my case, the media.

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<v Speaker 7>They we are not aware that a problem exists. It's

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<v Speaker 7>not common knowledge that clubs and courses are struggling to

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<v Speaker 7>find and keep good help. Not enough people know PGM

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<v Speaker 7>programs have been closing throughout the country, and I'm not

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<v Speaker 7>sure enough people know how and why. COVID exacerbated all

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<v Speaker 7>of the above. Before we get to some possible solutions,

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<v Speaker 7>three of this series where we left off in part

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<v Speaker 7>two with Shane Ryan on COVID's impact on the industry

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<v Speaker 7>and his thoughts on where we go from here.

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<v Speaker 4>It got worse and it exposed a problem that's been

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<v Speaker 4>existing for a long time, but it magnified it and

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<v Speaker 4>exposed it. And I think, you know, things like I wrote,

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<v Speaker 4>and I'm certainly not the only one. People are being

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<v Speaker 4>far more outspoken on this now. And so yeah, it's

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<v Speaker 4>come to the forefront of attention. And yeah, like I

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<v Speaker 4>said before, it gets to the question of now, what

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<v Speaker 4>do you do now, how do you fix it?

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<v Speaker 7>If you can fix it, and what are your thoughts

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<v Speaker 7>on that after all of your reporting and listening and learning.

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<v Speaker 4>Yeah, in terms of fixing it. You know, the really

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<v Speaker 4>interesting thing I found when I started this, I thought

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<v Speaker 4>it would be a money thing that you know, they

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<v Speaker 4>weren't making enough money. That's really not the case. You know,

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<v Speaker 4>some head pros make really good money. Money for assistance

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<v Speaker 4>even has gone up, you know quite well in the

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<v Speaker 4>last five to ten years. The problem is time. The

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<v Speaker 4>time is the thing that's killing them. And especially for

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<v Speaker 4>young people, either who are still in the industry but

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<v Speaker 4>thinking of getting out or the ones who did get out,

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<v Speaker 4>they're looking at the head pros. They worked under who

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<v Speaker 4>may have had the dream job right that they said,

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<v Speaker 4>this is where I want to be. And what they

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<v Speaker 4>see is that that head pro never sees his children,

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<v Speaker 4>that head pro got divorced, he's an alcoholic, he's depressed,

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<v Speaker 4>whatever the case is. They go, even the dream jo

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<v Speaker 4>doesn't look good. It's kind of terrible. And so time

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<v Speaker 4>is the critical issue. So you need to instead of

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<v Speaker 4>paying your assistant twenty thousand dollars more in your head

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<v Speaker 4>pro twenty thousand dollars more, you need to hire another assistant,

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<v Speaker 4>which is more expensive. Right, But that's the thing. More

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<v Speaker 4>people is the only thing that reduces the collective hours

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<v Speaker 4>that everybody has to work. And the solution is simple

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<v Speaker 4>in that sense, but not simple for these clubs to

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<v Speaker 4>actually do because it is obviously a budgetary cost.

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<v Speaker 7>Here's Chandler Whittington again, a voice from parts one and two,

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<v Speaker 7>Withington worked at Seminal Marion and Hazelteine, which is where

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<v Speaker 7>he resigned from his post as head professional in twenty

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<v Speaker 7>twenty one.

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<v Speaker 2>There's this generational gap. And I told Seth and Pepper

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<v Speaker 2>to twenty I said, you've got to get the leaders

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<v Speaker 2>of CMAA, the club manders association the same room with PGA,

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<v Speaker 2>and we need to understand each other better. You know,

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<v Speaker 2>how are things changing? Who are we, where are we now?

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<v Speaker 2>What are we going? And what is crucial art to

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<v Speaker 2>our success and what will ultimately cripple us if we

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<v Speaker 2>don't address it. So that article is meant to be

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<v Speaker 2>awareness first education seconds. You know, we want the we

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<v Speaker 2>want club pros understand like you know, Kelly Williams from

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<v Speaker 2>Kentucky used the Big l work. We want to have

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<v Speaker 2>it in there is like there's never timers right now,

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<v Speaker 2>you know, not just club pros but superintendents to leverage

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<v Speaker 2>yourself because the competition is dwindling by the day.

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<v Speaker 7>More from Cody Sinkler, director of golf operations at the

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<v Speaker 7>park in West Palm Beach, Florida.

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<v Speaker 2>I don't know that there's one solution other than.

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<v Speaker 8>Us using our voices and making sure that we prioritize

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<v Speaker 8>our own work life balance and make sure that we're

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<v Speaker 8>working for employers who are going to do the same.

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<v Speaker 8>And and I frankly don't think we should tolerate if

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<v Speaker 8>if we're being expected to kill ourselves to speak, we

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<v Speaker 8>just have to someone's got to just stop it. Say

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<v Speaker 8>this is Enough's enough? And I want to work a

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<v Speaker 8>forty hour week. I want to have two days off

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<v Speaker 8>A lot to ask right day is off a week.

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<v Speaker 8>But it's little things, so employers. So in my case,

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<v Speaker 8>you know, we're a startup facility. We'll be adding employees soon,

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<v Speaker 8>and one of the first I mean one of the

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<v Speaker 8>first things that we'll be doing is assessing any ways

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<v Speaker 8>we can the work life balance of anyone we bring

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<v Speaker 8>on to our team and adding perks. I mean, I've

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<v Speaker 8>seen job postings from high end private clubs. I counted

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<v Speaker 8>one recently that had about thirty bullet points under responsibilities

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<v Speaker 8>and qualifications and one bullet point under benefits and it

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<v Speaker 8>just said competitive pay. So we need to realize that

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<v Speaker 8>these people are trying to make a career. I mean,

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<v Speaker 8>let's make sure we're giving them pay. We're giving them

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<v Speaker 8>retirement with a match. We're giving them health benefits, We're

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<v Speaker 8>giving them family benefits at the club or golf course.

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<v Speaker 8>We're giving them two days off a week, two days

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<v Speaker 8>off a week. I mean, it's little things that can

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<v Speaker 8>add up to making a big change for our industry.

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<v Speaker 8>Young people are not going to want to come in

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<v Speaker 8>and work six and seven day weeks, sixty hour weeks

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<v Speaker 8>and make fifteen dollars an hour. They just don't want

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<v Speaker 8>to do it, and I don't blame them, by the way.

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<v Speaker 7>And here's Connor Evers, who graduated from the PGM program

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<v Speaker 7>at Methodist University in Fayetteville, North Carolina. After several successful

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<v Speaker 7>internships at elite clubs all over the world. His current

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<v Speaker 7>job is expedition planning manager for Haversham and Baker, a

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<v Speaker 7>company that describes themselves as quote the country a club

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<v Speaker 7>of international golf travel.

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<v Speaker 9>I would just say more more work life balance. I

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<v Speaker 9>have a great friend here in Cincinnati. Uh he works

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<v Speaker 9>at it's called Kenwood Country Club and he's he's actually

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<v Speaker 9>a head professional there and a part of his interview

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<v Speaker 9>and actually it's funny, I'm speaking to a lot of

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<v Speaker 9>my my my friends are also PGA professionals at interviewing

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<v Speaker 9>for different jobs. That's one of our questions now, And

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<v Speaker 9>that was never one of my questions many of my interviews,

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<v Speaker 9>you know, when I was you know, doing doing internship

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<v Speaker 9>interviews a little bit different than you know, postgraduate stuff.

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<v Speaker 9>But that's actually one of one of the questions now,

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<v Speaker 9>like what what are these clubs doing for work life balance.

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<v Speaker 9>You know, how many days am I expecting to be off,

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<v Speaker 9>you know, per week? And how much golf am I

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<v Speaker 9>able to play? Am I able to play with members?

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<v Speaker 9>It's just more of those questions that I really don't

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<v Speaker 9>think Matt you would ask, You would ask in an

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<v Speaker 9>interview in the golf industry even three years ago, two

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<v Speaker 9>or three years ago. So I think that's a great

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<v Speaker 9>change in the right direction. But I would say, you know,

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<v Speaker 9>magical line like yourself, I would say work life balance

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<v Speaker 9>for sure. Kind of looking back at it.

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<v Speaker 7>More from Robins mainly, who became a class A pro

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<v Speaker 7>twenty years ago. He was an assistant pro at Breckinridge

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<v Speaker 7>Golf Club for both decades. After getting married at the

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<v Speaker 7>age of forty six, he left the golf industry to

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<v Speaker 7>sell real estate.

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<v Speaker 3>I think also a thing that could be done better

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<v Speaker 3>is that one than all these management companies have for

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<v Speaker 3>the most part of taking over the shops. So there's

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<v Speaker 3>very few pros that own the shop. But you make

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<v Speaker 3>it part of the package, not what you grew up with,

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<v Speaker 3>but you make it where the where all the members

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<v Speaker 3>own the shop, all the PGA members, And yeah, there's

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<v Speaker 3>a higher cut for the head dog. But there's a

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<v Speaker 3>you know, then I'm trying hard to sell a driver

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<v Speaker 3>out on the range, and I'm coming in for more

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<v Speaker 3>club fittings because there's I'm regripping more clubs because I

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<v Speaker 3>have a piece of the action, and I think that's

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<v Speaker 3>where then the shops I think would make more money

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<v Speaker 3>because all the assistants are pushing harder. You know, if

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<v Speaker 3>you're just paying them an hourly wage, they're just going

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<v Speaker 3>to come in and do their job and leave. So

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<v Speaker 3>if there's a skin in the game, you always work harder.

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<v Speaker 3>You know, you guys are starting your own thing, and

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<v Speaker 3>all of you are working harder than you probably did before.

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<v Speaker 3>But that's because there's skin in the game. And I

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<v Speaker 3>think that could be the ultimate solution because then if

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<v Speaker 3>the pro shop grows and more sales, then it's not

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<v Speaker 3>coming out of the operator's expense.

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<v Speaker 7>And here's Josh Doxentter, general manager at Harbor Shores Resort

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<v Speaker 7>in Benton Harbor, Michigan.

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<v Speaker 10>Don't.

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<v Speaker 11>I don't think it's an easy or equip fix because

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<v Speaker 11>you know, we're we're members of an organization that has

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<v Speaker 11>no say into our operations and ownership, right, so we

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<v Speaker 11>work for either an ownership group of board or management companies,

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<v Speaker 11>but the PGA does not own in the facility, so

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<v Speaker 11>there's only so much that they can do. I think

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<v Speaker 11>being in you know, I was in the Southwest section

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<v Speaker 11>for eleven years. I was in the Wisconsin section four

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<v Speaker 11>and a half years. Now I'm in Michigan. Been in

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<v Speaker 11>this section for over three years. And what I've seen

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<v Speaker 11>is something in every single section is that the typical

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<v Speaker 11>PG member feels like there's they don't have a voice,

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<v Speaker 11>like they don't they're not being heard, and is there

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<v Speaker 11>some truth to that?

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<v Speaker 3>Maybe?

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<v Speaker 11>I think, you know, I have the opportunity, because of

0:12:31.960 --> 0:12:34.880
<v Speaker 11>the Senior PGA Championship, because of other things, to have

0:12:35.679 --> 0:12:37.640
<v Speaker 11>maybe more of an inside look. I sit on the

0:12:37.679 --> 0:12:39.920
<v Speaker 11>national board for PGA works, you know, and be able

0:12:39.920 --> 0:12:41.800
<v Speaker 11>to kind of see what's going on behind the scenes.

0:12:42.160 --> 0:12:45.160
<v Speaker 11>But I would also say that if you if you

0:12:45.200 --> 0:12:46.560
<v Speaker 11>want to be a part of change, you have to

0:12:46.600 --> 0:12:49.280
<v Speaker 11>put yourself in that mix, right If you want to

0:12:49.320 --> 0:12:51.240
<v Speaker 11>have a voice, you need to start running for your board,

0:12:51.280 --> 0:12:53.280
<v Speaker 11>you need to start, you know, doing different things to

0:12:53.280 --> 0:12:56.080
<v Speaker 11>get involved in the PG of America. Do I think

0:12:56.120 --> 0:13:01.080
<v Speaker 11>that Seth has done a great job as CEO so far. Absolutely,

0:13:01.200 --> 0:13:04.160
<v Speaker 11>he's really he's been the first one in a while

0:13:04.200 --> 0:13:06.560
<v Speaker 11>that's really taken to heart what the PGA members are

0:13:06.559 --> 0:13:09.680
<v Speaker 11>seeing and really trying to find ways to get around

0:13:09.760 --> 0:13:12.480
<v Speaker 11>some of the challenges that they face for decades.

0:13:13.080 --> 0:13:15.480
<v Speaker 7>We'll get to more on Seth Wall later and he

0:13:15.559 --> 0:13:18.000
<v Speaker 7>gets his own episode, but for now, it's back to

0:13:18.080 --> 0:13:18.840
<v Speaker 7>Cody Sinkler.

0:13:19.920 --> 0:13:23.320
<v Speaker 8>I know right now, as these numbers drop, as less

0:13:23.320 --> 0:13:26.560
<v Speaker 8>people are getting into this profession, we can be more

0:13:26.640 --> 0:13:30.240
<v Speaker 8>selective with where we work option A versus option B.

0:13:30.360 --> 0:13:32.560
<v Speaker 8>If you're going to offer me a five day work

0:13:32.559 --> 0:13:34.320
<v Speaker 8>week and you're not, I don't want to work for you.

0:13:35.640 --> 0:13:39.840
<v Speaker 8>So we need to be more selective, and employers should

0:13:39.880 --> 0:13:43.080
<v Speaker 8>just try to do every little all these little things

0:13:43.120 --> 0:13:45.720
<v Speaker 8>can add up every little thing they can to improve

0:13:45.760 --> 0:13:51.200
<v Speaker 8>work life balance and put it at the forefront. Be creative.

0:13:51.559 --> 0:13:55.679
<v Speaker 8>One weekend, day off a month, I mean two days

0:13:55.840 --> 0:13:59.719
<v Speaker 8>off a week. There's a lot of things floating, holidays.

0:14:00.000 --> 0:14:01.480
<v Speaker 8>There's a lot of things we can do that can

0:14:01.520 --> 0:14:05.040
<v Speaker 8>add up. But the pg of America has been a

0:14:05.040 --> 0:14:08.280
<v Speaker 8>positive voice, but the onus is on the employers for sure.

0:14:08.720 --> 0:14:11.400
<v Speaker 7>Here's Butch Harmon and his thoughts on where we go

0:14:11.480 --> 0:14:14.640
<v Speaker 7>from here is the pg of America helping? Is Seth

0:14:14.760 --> 0:14:18.440
<v Speaker 7>waw helping? Do you see some sense of hope and

0:14:18.600 --> 0:14:21.960
<v Speaker 7>progress going now back in the right direction direction?

0:14:23.120 --> 0:14:24.360
<v Speaker 2>Well, as you know, I've.

0:14:24.200 --> 0:14:26.479
<v Speaker 1>Never been a member of the PGA my whole existence,

0:14:26.520 --> 0:14:29.080
<v Speaker 1>and people ask me why, and there is no real reason.

0:14:29.240 --> 0:14:31.000
<v Speaker 1>I mean, I just I'm just kind of a little

0:14:31.000 --> 0:14:32.520
<v Speaker 1>bit of a rebel, I guess, and I do things

0:14:32.560 --> 0:14:35.320
<v Speaker 1>the way I want to do it. And I'm not

0:14:35.360 --> 0:14:38.080
<v Speaker 1>saying the PGA is bad because it's not. Seth why,

0:14:38.160 --> 0:14:41.040
<v Speaker 1>I think is the best guy they could have in

0:14:41.160 --> 0:14:44.400
<v Speaker 1>charge of the PGA of America right now, without a doubt.

0:14:44.720 --> 0:14:46.560
<v Speaker 1>He's a guy you and I know very well. He's

0:14:46.560 --> 0:14:49.160
<v Speaker 1>the guy that loves golf. Yes, he was a great

0:14:49.200 --> 0:14:52.080
<v Speaker 1>businessman with Deutsche Bank and stuff, but he's been involved

0:14:52.120 --> 0:14:54.800
<v Speaker 1>in golf and around golf his whole life. So he's

0:14:54.840 --> 0:14:58.440
<v Speaker 1>the right guy, is there. But just because you have

0:14:58.520 --> 0:15:00.600
<v Speaker 1>the right guy, how are you going to change this?

0:15:00.840 --> 0:15:02.640
<v Speaker 1>How are you going to take you know? They love

0:15:02.720 --> 0:15:05.240
<v Speaker 1>to say I don't know how many members they have

0:15:05.400 --> 0:15:07.640
<v Speaker 1>twenty seven thousand or are you hear it? At the

0:15:07.640 --> 0:15:10.800
<v Speaker 1>PGA for all the twenty seven twenty twenty eight thousand

0:15:10.840 --> 0:15:13.640
<v Speaker 1>PGA members. Okay, you have all these members, how are

0:15:13.720 --> 0:15:17.000
<v Speaker 1>you going to create an environment that's going to make

0:15:17.040 --> 0:15:20.440
<v Speaker 1>their life better. That's going to be hard for this

0:15:20.600 --> 0:15:26.320
<v Speaker 1>organization to do this. And the PGA of America should

0:15:26.360 --> 0:15:29.080
<v Speaker 1>be like a union. They should take care of all

0:15:29.120 --> 0:15:36.440
<v Speaker 1>their members. Remember when COVID hit oh who was it

0:15:36.520 --> 0:15:40.040
<v Speaker 1>that had all the discount stores A Dix They had

0:15:40.080 --> 0:15:42.400
<v Speaker 1>all these discounts, so that had all these young PGA

0:15:42.480 --> 0:15:45.960
<v Speaker 1>pros working there as teachers. They fired them all the

0:15:46.000 --> 0:15:47.920
<v Speaker 1>government of all of them. So all these young people

0:15:47.960 --> 0:15:51.680
<v Speaker 1>that were involved and teaching in the Dick's stores, in

0:15:51.720 --> 0:15:55.200
<v Speaker 1>their teaching base and stuff, who were supposedly working to

0:15:55.240 --> 0:15:56.920
<v Speaker 1>be a PGA member, and a lot of them were

0:15:57.000 --> 0:16:01.200
<v Speaker 1>PGA members, were gone. And do anything about that. They

0:16:01.200 --> 0:16:03.120
<v Speaker 1>didn't go to Dick's and try and fight for them

0:16:03.160 --> 0:16:06.760
<v Speaker 1>and say hey, no, you need to be here. So this,

0:16:06.760 --> 0:16:10.760
<v Speaker 1>this company, the PGA of America, needs to take care

0:16:10.760 --> 0:16:14.120
<v Speaker 1>of it it's people better. And I think Seth is

0:16:14.160 --> 0:16:17.040
<v Speaker 1>a guy who can do that. But how do you

0:16:17.080 --> 0:16:21.240
<v Speaker 1>do it? I mean, it's gone, it's gone downhill for

0:16:21.320 --> 0:16:24.120
<v Speaker 1>so long. And please, for all of your PGA pros

0:16:24.160 --> 0:16:26.880
<v Speaker 1>out there at head professionals. I'm not knocking you. We're

0:16:27.000 --> 0:16:29.600
<v Speaker 1>just talking about what the system has become, not you

0:16:29.640 --> 0:16:33.080
<v Speaker 1>as an individual. I know you guys are great golf pros.

0:16:33.160 --> 0:16:36.520
<v Speaker 1>You do the best you can with your job, but

0:16:36.640 --> 0:16:39.520
<v Speaker 1>you're caught in an industry now that doesn't seem to

0:16:39.560 --> 0:16:41.600
<v Speaker 1>really care about you.

0:16:41.680 --> 0:16:45.320
<v Speaker 7>Back to Chandler Withington, why would or wouldn't there be

0:16:45.400 --> 0:16:48.720
<v Speaker 7>a unionization of of PGA club pros.

0:16:48.800 --> 0:16:51.280
<v Speaker 2>It's becoming a reality. I mean, let's look at Amazon

0:16:51.400 --> 0:16:54.400
<v Speaker 2>and Starbucks. You know, it comes a point where employees

0:16:54.440 --> 0:16:57.040
<v Speaker 2>are like, we actually, you know, we're in a position

0:16:57.040 --> 0:16:59.120
<v Speaker 2>to make the terms now, and that's what we're trying

0:16:59.120 --> 0:17:01.400
<v Speaker 2>to kill you willms using that leverage where tell the

0:17:01.400 --> 0:17:04.160
<v Speaker 2>pros like, you're actually at a point where you actually

0:17:04.160 --> 0:17:07.879
<v Speaker 2>now have the leverage use it, you know, And you know,

0:17:07.880 --> 0:17:09.160
<v Speaker 2>I don't think it's like you need to take people

0:17:09.160 --> 0:17:11.639
<v Speaker 2>to the shed on it, but it's just creating realistic

0:17:11.720 --> 0:17:15.880
<v Speaker 2>and accomplishable expectations across the board that like Visa the standards,

0:17:15.880 --> 0:17:18.760
<v Speaker 2>we're not going to work more than fifty five a week.

0:17:18.880 --> 0:17:21.040
<v Speaker 2>You know. After then it's the law of diminishing return, right,

0:17:21.119 --> 0:17:24.000
<v Speaker 2>so you don't need to ask for everything you can't

0:17:24.040 --> 0:17:26.199
<v Speaker 2>get everything, but what's really most important, and what we

0:17:26.280 --> 0:17:28.920
<v Speaker 2>just kind of learned from that was it's not more money,

0:17:28.960 --> 0:17:32.920
<v Speaker 2>it's just more time away, you know, having a sustainable life.

0:17:32.920 --> 0:17:33.359
<v Speaker 5>That's all.

0:17:33.880 --> 0:17:35.560
<v Speaker 7>Yeah, seems fair.

0:17:37.040 --> 0:17:40.199
<v Speaker 2>You'll like to think, right like, I'm sad that I

0:17:40.240 --> 0:17:43.040
<v Speaker 2>had to leave to find it, but I was at

0:17:43.040 --> 0:17:45.360
<v Speaker 2>peace immediately, even though we didn't know where we where

0:17:45.400 --> 0:17:45.800
<v Speaker 2>we were.

0:17:45.640 --> 0:17:46.000
<v Speaker 5>Going to go.

0:17:46.119 --> 0:17:48.440
<v Speaker 2>It was a My wife saw it, you know, when

0:17:48.440 --> 0:17:50.440
<v Speaker 2>I kind of was like, that's it, we're moving on.

0:17:50.520 --> 0:17:53.720
<v Speaker 2>It happened quickly. She's like, you're totally a peace with this,

0:17:53.800 --> 0:17:56.000
<v Speaker 2>I said, I am. When I start thinking about all

0:17:56.040 --> 0:17:57.359
<v Speaker 2>that I'm not going to deal with. I'm going to

0:17:57.400 --> 0:17:59.520
<v Speaker 2>miss a lot of it. But the stuff I'm not

0:17:59.560 --> 0:18:01.919
<v Speaker 2>going to miss, you know, I know it's going to be.

0:18:02.000 --> 0:18:03.400
<v Speaker 2>It's going to get weird here for us. We don't

0:18:03.400 --> 0:18:05.480
<v Speaker 2>know where we're going. We're gonna move whatever in kids,

0:18:05.480 --> 0:18:07.720
<v Speaker 2>and but you're going to see a lot more of me,

0:18:07.760 --> 0:18:08.520
<v Speaker 2>and that's what we've gotten.

0:18:09.160 --> 0:18:11.600
<v Speaker 7>Shane Ryan on the possibility of unionizing.

0:18:12.480 --> 0:18:15.960
<v Speaker 4>It would take an incredible act of collectivization, right. It

0:18:15.960 --> 0:18:19.200
<v Speaker 4>would take a collective labor act that would be very

0:18:19.200 --> 0:18:21.359
<v Speaker 4>difficult to get all these people, like you said, in

0:18:21.400 --> 0:18:25.360
<v Speaker 4>these siloed disparate clubs to do it would certainly help them.

0:18:25.480 --> 0:18:27.560
<v Speaker 4>And you know, this is far from the only industry

0:18:27.560 --> 0:18:29.600
<v Speaker 4>where you can say this, but you and I talking,

0:18:30.200 --> 0:18:32.520
<v Speaker 4>it's hard not to leap to just what you said. Boy,

0:18:32.840 --> 0:18:36.080
<v Speaker 4>how useful would a labor union be if they could strike, right?

0:18:36.240 --> 0:18:38.439
<v Speaker 4>I mean, if they could do these things even, you know,

0:18:38.520 --> 0:18:41.080
<v Speaker 4>if they could you know, talk to each other and

0:18:41.119 --> 0:18:43.880
<v Speaker 4>say like, okay, you know, this is what we all make,

0:18:43.920 --> 0:18:45.960
<v Speaker 4>here's the standard. How do we fight for it? And

0:18:46.040 --> 0:18:48.439
<v Speaker 4>you shouldn't accept thirty thousand dollars even if you're you know,

0:18:48.520 --> 0:18:51.520
<v Speaker 4>in the middle of nowhere Pennsylvania or something like that.

0:18:52.280 --> 0:18:54.199
<v Speaker 4>There's all these things that would be good to do.

0:18:54.280 --> 0:18:56.680
<v Speaker 4>The question of can they do it? It would take

0:18:56.720 --> 0:18:59.560
<v Speaker 4>a separate organization, I think from the PJA of America.

0:18:59.600 --> 0:19:02.040
<v Speaker 4>I don't think that would be the unionizing force. It

0:19:02.080 --> 0:19:04.720
<v Speaker 4>would take them organizing it themselves, and it would take

0:19:04.720 --> 0:19:09.560
<v Speaker 4>incredible buy in. And that's you love to dream of it,

0:19:09.640 --> 0:19:12.760
<v Speaker 4>but it's I guess I'm probably a little cynical about

0:19:12.760 --> 0:19:14.199
<v Speaker 4>whether that can or will happen.

0:19:14.680 --> 0:19:17.280
<v Speaker 7>Why would you say you're cynical? You know, hearing from

0:19:17.480 --> 0:19:20.359
<v Speaker 7>so many or what where does that come from?

0:19:20.960 --> 0:19:26.080
<v Speaker 4>The cynicism would be that to have a union, you're

0:19:26.119 --> 0:19:28.159
<v Speaker 4>going to have to have people pay union dues, right,

0:19:28.160 --> 0:19:29.560
<v Speaker 4>So you're going to have to ask for money from

0:19:29.560 --> 0:19:31.520
<v Speaker 4>the club pros and you're going to have to get

0:19:31.520 --> 0:19:33.879
<v Speaker 4>a buy in of over fifty percent.

0:19:34.040 --> 0:19:34.280
<v Speaker 9>Right.

0:19:34.400 --> 0:19:38.200
<v Speaker 4>And again we're looking at there's nothing joining any of

0:19:38.280 --> 0:19:41.120
<v Speaker 4>these organizations together except they're all golf clubs. Right. There's

0:19:41.119 --> 0:19:45.560
<v Speaker 4>no fundamental commonality other than that, and so that's hard

0:19:45.560 --> 0:19:47.159
<v Speaker 4>to get people to do that even in you know,

0:19:47.359 --> 0:19:49.280
<v Speaker 4>you can look at any other like the auto industry

0:19:49.400 --> 0:19:52.320
<v Speaker 4>in the US, right, There's it's tough for unions to

0:19:52.440 --> 0:19:56.560
<v Speaker 4>thrive even in that because it's very easy for people

0:19:56.640 --> 0:19:59.879
<v Speaker 4>to sort of propagandize against unions by saying, what are

0:19:59.880 --> 0:20:01.200
<v Speaker 4>they going to do for you? You know, just deal

0:20:01.240 --> 0:20:04.120
<v Speaker 4>with management. We're friendly. And let's face it, if you're

0:20:04.160 --> 0:20:06.560
<v Speaker 4>an assistant pro at some club where you like to

0:20:06.560 --> 0:20:09.280
<v Speaker 4>be and you don't want to move, and the idea

0:20:09.280 --> 0:20:11.439
<v Speaker 4>is you're going to join a union and antagonize for

0:20:11.520 --> 0:20:14.000
<v Speaker 4>higher wages, well, the union you're going to join is

0:20:14.040 --> 0:20:15.680
<v Speaker 4>going to be full of people that aren't from where

0:20:15.680 --> 0:20:18.040
<v Speaker 4>you're from right, it's going to be this network that

0:20:18.080 --> 0:20:20.080
<v Speaker 4>you have, but the people you're dealing with every day

0:20:20.119 --> 0:20:22.399
<v Speaker 4>are your bosses that you literally see every time you

0:20:22.440 --> 0:20:24.920
<v Speaker 4>go into work, and so that's it's a tough situation.

0:20:25.080 --> 0:20:27.359
<v Speaker 4>I mean, it's it's the problem with unions everywhere, so

0:20:28.040 --> 0:20:30.560
<v Speaker 4>getting that on a large scale together when there's no

0:20:30.680 --> 0:20:33.119
<v Speaker 4>framework for it yet, right, It's not like there's an

0:20:33.119 --> 0:20:35.440
<v Speaker 4>old club, you know, club pros union that just needs

0:20:35.440 --> 0:20:38.280
<v Speaker 4>to be reactivated. There's literally nothing, and so I think

0:20:38.359 --> 0:20:40.000
<v Speaker 4>that's very very high bar to clear.

0:20:40.440 --> 0:20:45.320
<v Speaker 7>Back to Robin's manly of Breckinridge, unionizing is something that's

0:20:45.440 --> 0:20:52.520
<v Speaker 7>been mentioned but seems incredibly unrealistic considering the the fragmentation

0:20:52.800 --> 0:20:56.400
<v Speaker 7>of the PGA of America isn't in control here. It's

0:20:56.480 --> 0:21:00.520
<v Speaker 7>course by course, club by club. There's no there's no

0:21:00.760 --> 0:21:05.080
<v Speaker 7>true way of trying to get together like the masses

0:21:05.800 --> 0:21:12.440
<v Speaker 7>to organize, right. It just almost seems oddly unrealistic completely.

0:21:12.480 --> 0:21:17.240
<v Speaker 3>I think I was involved in unionization and Ski Patrol,

0:21:17.480 --> 0:21:19.199
<v Speaker 3>which is a very similar It's funny that I was

0:21:19.200 --> 0:21:21.840
<v Speaker 3>in two businesses that were work their tail off and

0:21:21.880 --> 0:21:26.600
<v Speaker 3>we're grossly underpaid. But Ski Patrol has they've been able

0:21:26.640 --> 0:21:30.919
<v Speaker 3>to form union. Veil resorts own so many resorts that

0:21:31.200 --> 0:21:34.119
<v Speaker 3>they've been able to unionize because it is just a

0:21:34.160 --> 0:21:36.840
<v Speaker 3>ski resort, the same employee running. I don't know how

0:21:36.920 --> 0:21:40.840
<v Speaker 3>much you have ever skied, but so I'm in the

0:21:40.880 --> 0:21:44.600
<v Speaker 3>thralls of that as well. But there's zero chance of

0:21:44.640 --> 0:21:49.520
<v Speaker 3>being able to have a unionization of golf professionals. I

0:21:49.840 --> 0:21:54.760
<v Speaker 3>can't possibly see how that could. Yeah, I or call

0:21:54.800 --> 0:21:55.440
<v Speaker 3>it impossible.

0:21:56.720 --> 0:21:59.800
<v Speaker 11>Josh Dockson, I don't know if it's completely appropriate. I

0:21:59.800 --> 0:22:03.720
<v Speaker 11>think to me again, it's it's more of help educate

0:22:03.880 --> 0:22:08.359
<v Speaker 11>everybody around you what the job of pg professional is.

0:22:08.400 --> 0:22:10.880
<v Speaker 11>It's not coming into work and you know, hanging out

0:22:10.880 --> 0:22:12.760
<v Speaker 11>for a couple of hours playing golf and then you know,

0:22:12.880 --> 0:22:14.439
<v Speaker 11>having a couple of drinks at the bar. That's not

0:22:14.480 --> 0:22:18.400
<v Speaker 11>a PGA professional, right, And it's really helping people understand

0:22:18.400 --> 0:22:19.919
<v Speaker 11>what that looks like. I know the PGA did some

0:22:20.000 --> 0:22:23.399
<v Speaker 11>campaigns in years past about thank your PGA professional and

0:22:23.400 --> 0:22:25.280
<v Speaker 11>stuff like that, but I think it's more than that.

0:22:25.359 --> 0:22:27.639
<v Speaker 11>It's more of an education to be like, hey, this

0:22:27.680 --> 0:22:29.400
<v Speaker 11>is what we're here for. We're here to serve. That's

0:22:29.440 --> 0:22:31.959
<v Speaker 11>ultimately what PGA professionals. We're here to serve. We're here

0:22:31.960 --> 0:22:33.880
<v Speaker 11>to grow the game. We're here to make sure that

0:22:34.200 --> 0:22:35.960
<v Speaker 11>you know, if we're truly the experts in golf, that

0:22:36.040 --> 0:22:38.120
<v Speaker 11>you can come to us anything golf related, and we can.

0:22:38.160 --> 0:22:38.720
<v Speaker 10>If we don't have the.

0:22:38.720 --> 0:22:40.359
<v Speaker 11>Answer, we can at least steer you in the right direction.

0:22:41.000 --> 0:22:43.000
<v Speaker 11>And like I said, my biggest focus is trying to

0:22:43.000 --> 0:22:45.960
<v Speaker 11>make sure that we have less bums coming up through

0:22:46.440 --> 0:22:50.600
<v Speaker 11>the Apprentice program and more stars Channler Withington.

0:22:51.240 --> 0:22:52.879
<v Speaker 2>Look, I think the point about like, look, you know

0:22:52.960 --> 0:22:54.359
<v Speaker 2>there are a lot of club pros that can't break

0:22:54.359 --> 0:22:58.000
<v Speaker 2>eighty is valid, But I also understand the reasons why

0:22:58.040 --> 0:23:00.000
<v Speaker 2>I can. I want to give you that whole history,

0:23:00.040 --> 0:23:03.640
<v Speaker 2>going back to Alan Robertson talk about when did things shift,

0:23:03.800 --> 0:23:05.600
<v Speaker 2>you know, and how did you take club pros like

0:23:05.640 --> 0:23:08.480
<v Speaker 2>Bob Ford in the eighties who was qualifying for the

0:23:08.560 --> 0:23:11.040
<v Speaker 2>US Open and playing it whiles he's hosting it to

0:23:11.119 --> 0:23:13.360
<v Speaker 2>now forty years later, Like you'll never see that again.

0:23:13.359 --> 0:23:15.400
<v Speaker 2>People be like, you'll never see a pro at a

0:23:15.440 --> 0:23:19.560
<v Speaker 2>club like that qualify for you, So well, why keep

0:23:19.560 --> 0:23:21.119
<v Speaker 2>in mind, like and you probably know that some of

0:23:21.119 --> 0:23:23.520
<v Speaker 2>the qualifications like and this may be something pre to

0:23:23.520 --> 0:23:25.720
<v Speaker 2>talk with Seth about. I think I've talked about this

0:23:25.760 --> 0:23:27.360
<v Speaker 2>with Seth, but I'm going to talk to Don Rey

0:23:27.440 --> 0:23:31.240
<v Speaker 2>at the annual meeting. But I don't know how much

0:23:31.359 --> 0:23:33.720
<v Speaker 2>really the PGA can do. Right Seth has been banging

0:23:33.720 --> 0:23:36.920
<v Speaker 2>the drum like he's been at met meetings and our things,

0:23:36.920 --> 0:23:39.560
<v Speaker 2>trying to tell club leaders like, look, this is your

0:23:39.600 --> 0:23:41.600
<v Speaker 2>opportunity to fix this. We can't fix it for you.

0:23:41.640 --> 0:23:45.600
<v Speaker 2>We oversee the professionals. But unless professionals unionized, which isn't

0:23:45.640 --> 0:23:48.159
<v Speaker 2>out of the realm. I don't think that's a crazy

0:23:48.160 --> 0:23:51.400
<v Speaker 2>thought anymore. But until then, like, the PGA really can't

0:23:51.600 --> 0:23:53.680
<v Speaker 2>force any work.

0:23:54.000 --> 0:23:54.359
<v Speaker 5>You know.

0:23:55.760 --> 0:23:58.000
<v Speaker 2>How work is handled, right, That all comes it's club

0:23:58.040 --> 0:24:01.159
<v Speaker 2>the club. Every culture is different, but the qualifications to

0:24:01.160 --> 0:24:04.600
<v Speaker 2>be a PGA member. I passed my playing ability test

0:24:04.640 --> 0:24:06.159
<v Speaker 2>on the same day that pains to Or died in

0:24:06.160 --> 0:24:11.840
<v Speaker 2>October twenty sixth, nineteen ninety nine. I you know, plast

0:24:11.880 --> 0:24:14.640
<v Speaker 2>playmabilly test. Now I am here a PGA member twenty

0:24:14.640 --> 0:24:17.560
<v Speaker 2>three years later, and I've never had any standard of

0:24:17.600 --> 0:24:20.640
<v Speaker 2>my playing since it doesn't matter if I can't break

0:24:20.640 --> 0:24:22.640
<v Speaker 2>one hundred right now, I'm still a PGA member, right

0:24:23.000 --> 0:24:25.040
<v Speaker 2>So I hate to kind of throw it in this context,

0:24:25.040 --> 0:24:27.400
<v Speaker 2>but like very much the same as live. Right, what's

0:24:27.440 --> 0:24:30.520
<v Speaker 2>the motivation to play well in more when it's all guaranteed, right,

0:24:30.640 --> 0:24:33.000
<v Speaker 2>my salary and my contract's not tied to how well

0:24:33.000 --> 0:24:35.200
<v Speaker 2>I play. I think if you actually do some digging

0:24:35.240 --> 0:24:37.720
<v Speaker 2>on this, from what I understand, maybe things have changed.

0:24:38.640 --> 0:24:42.240
<v Speaker 2>Australian PGA does have a standard playing requirement, like you're

0:24:42.240 --> 0:24:44.959
<v Speaker 2>indexcess to always be like a three or something like that,

0:24:45.000 --> 0:24:46.919
<v Speaker 2>so that people look at Austrian and PJ players they

0:24:46.920 --> 0:24:48.959
<v Speaker 2>know what they can play. Now the business is completely

0:24:49.000 --> 0:24:52.000
<v Speaker 2>different in Australia, but like playing on my strong, pg's

0:24:52.000 --> 0:24:55.320
<v Speaker 2>put it a high emphasis over the last thirty years, PGA,

0:24:55.520 --> 0:24:58.480
<v Speaker 2>like clubs and board leaders been like we don't care

0:24:58.480 --> 0:25:00.760
<v Speaker 2>if you can break seventy, Like who's going to run

0:25:00.800 --> 0:25:02.560
<v Speaker 2>that outing on Monday? You know who's going to sell

0:25:02.560 --> 0:25:05.520
<v Speaker 2>that membership, Like you know who's going to run the Ladies' night. Right,

0:25:05.600 --> 0:25:08.399
<v Speaker 2>It's become more of the admin and the staff and

0:25:08.400 --> 0:25:11.560
<v Speaker 2>the service level less about helping us play the game,

0:25:11.560 --> 0:25:14.160
<v Speaker 2>because we've got teachers who are you know, one hundred

0:25:14.160 --> 0:25:15.840
<v Speaker 2>percent full time teachers who can help us with that

0:25:16.520 --> 0:25:17.840
<v Speaker 2>use the club pro We don't care if you can

0:25:17.840 --> 0:25:20.800
<v Speaker 2>play more you do this and it's gotten kind of

0:25:20.840 --> 0:25:23.080
<v Speaker 2>a fragment a little bit. And I think that's when

0:25:23.119 --> 0:25:24.720
<v Speaker 2>you see people getting out. It's like like, you know,

0:25:24.760 --> 0:25:26.760
<v Speaker 2>we all got into this because we love playing the game,

0:25:27.280 --> 0:25:30.560
<v Speaker 2>and then it's just over the years, like it's gone down.

0:25:30.560 --> 0:25:30.679
<v Speaker 9>Now.

0:25:30.720 --> 0:25:32.240
<v Speaker 2>Look, if you worked for Bob Ford like I did,

0:25:32.320 --> 0:25:34.600
<v Speaker 2>he told you like the minute you start posting scores

0:25:34.640 --> 0:25:36.200
<v Speaker 2>in the eighties and tournaments, just take my name right

0:25:36.200 --> 0:25:36.840
<v Speaker 2>off the resume.

0:25:37.000 --> 0:25:37.200
<v Speaker 9>Right.

0:25:37.560 --> 0:25:39.560
<v Speaker 2>So we've always been like pushed by Bob to like

0:25:40.200 --> 0:25:43.159
<v Speaker 2>maintain our game. And I'm glad I did. Like I'm

0:25:43.200 --> 0:25:46.440
<v Speaker 2>not a pro anymore, Like I'm still trying to play better, right,

0:25:47.240 --> 0:25:48.720
<v Speaker 2>But I think that's what you've just kind of seen.

0:25:49.040 --> 0:25:51.680
<v Speaker 2>Like again, you weren't wrong, but I just want you

0:25:51.680 --> 0:25:53.760
<v Speaker 2>to understand how do we get here, you know, because

0:25:53.800 --> 0:25:55.400
<v Speaker 2>that wasn't the case thirty forty years ago.

0:25:56.240 --> 0:25:59.760
<v Speaker 7>More from Shane Ryan. I was talking to a couple

0:25:59.800 --> 0:26:03.560
<v Speaker 7>of own, you know, assistant pros who have now gone

0:26:03.600 --> 0:26:07.600
<v Speaker 7>on to other industries. And if you've got these assistants

0:26:07.640 --> 0:26:12.000
<v Speaker 7>who are good people people and they're they're making friends

0:26:12.000 --> 0:26:14.800
<v Speaker 7>at these clubs, and these people are then you know,

0:26:15.080 --> 0:26:18.320
<v Speaker 7>our CEOs or or you know, own or part of

0:26:18.440 --> 0:26:21.400
<v Speaker 7>in a position to pluck these people out and bring

0:26:21.440 --> 0:26:24.440
<v Speaker 7>them into other industries. You know, that's good for these

0:26:24.480 --> 0:26:29.199
<v Speaker 7>assistant pros. They're they're utilizing this this this platform, so

0:26:29.240 --> 0:26:31.920
<v Speaker 7>to speak, and getting jobs and other industry. But that's

0:26:31.960 --> 0:26:34.640
<v Speaker 7>bad for the industry because now you just lost your

0:26:34.680 --> 0:26:37.040
<v Speaker 7>best people because they're not being paid. Now they're going

0:26:37.119 --> 0:26:38.919
<v Speaker 7>to get It's so easy to get them out of you,

0:26:39.000 --> 0:26:41.480
<v Speaker 7>Like I can double your salary if your salary is

0:26:41.480 --> 0:26:44.200
<v Speaker 7>thirty grand. It's pretty easy to double someone's salary as

0:26:44.240 --> 0:26:47.399
<v Speaker 7>a position or triple it and say come work for me.

0:26:47.960 --> 0:26:50.119
<v Speaker 7>And so that's a benefit for these people, but a

0:26:50.160 --> 0:26:52.080
<v Speaker 7>bad thing for the industry.

0:26:51.800 --> 0:26:54.440
<v Speaker 4>It's true. And you know, the interesting thing is the

0:26:54.520 --> 0:26:57.000
<v Speaker 4>reason all these people got into the industry is because

0:26:57.000 --> 0:26:59.000
<v Speaker 4>they love golf. Right, you don't get into it because

0:26:59.040 --> 0:27:01.359
<v Speaker 4>you're like, oh, I'm going to become a millionaire or

0:27:01.359 --> 0:27:03.800
<v Speaker 4>anything like that. And so a lot of that I

0:27:04.000 --> 0:27:05.440
<v Speaker 4>like you. I talked to a lot of people who

0:27:05.440 --> 0:27:08.760
<v Speaker 4>had left the industry and they're glad they left because

0:27:08.800 --> 0:27:10.919
<v Speaker 4>the stress was killing them. And then they have more

0:27:10.920 --> 0:27:14.359
<v Speaker 4>of a family life. But almost all of them have

0:27:14.440 --> 0:27:16.840
<v Speaker 4>a sense of regret. It's not like, you know, they

0:27:16.880 --> 0:27:19.280
<v Speaker 4>still want to work in golf, that that was the dream.

0:27:19.280 --> 0:27:21.280
<v Speaker 4>It's not like they're you know, in their sales job

0:27:21.359 --> 0:27:23.200
<v Speaker 4>or whatever. They may be happy and they may be

0:27:23.400 --> 0:27:26.480
<v Speaker 4>more content, but there is something lost there. In other words,

0:27:26.560 --> 0:27:30.200
<v Speaker 4>if you treat these people correctly, you know, and give

0:27:30.240 --> 0:27:32.320
<v Speaker 4>them a little bit of work life balance, they want

0:27:32.359 --> 0:27:34.280
<v Speaker 4>to stay in the golf and they don't want to

0:27:34.280 --> 0:27:36.399
<v Speaker 4>be blocked by the club member. They want to be

0:27:36.400 --> 0:27:39.560
<v Speaker 4>where they are. It's just that the situation becomes untenable

0:27:39.560 --> 0:27:42.000
<v Speaker 4>and they and they start to see for my family life,

0:27:42.040 --> 0:27:43.720
<v Speaker 4>from my mental health, I better get the hell out

0:27:43.760 --> 0:27:45.680
<v Speaker 4>of here or my life will be miserable.

0:27:46.000 --> 0:27:47.480
<v Speaker 7>Brad Sniper, I.

0:27:47.440 --> 0:27:49.719
<v Speaker 10>Work somewhere where one of their former assistant pros hit

0:27:49.760 --> 0:27:53.160
<v Speaker 10>it off with one of the members and the member

0:27:53.240 --> 0:27:54.800
<v Speaker 10>ended up paying for him to go to law school

0:27:55.080 --> 0:27:57.640
<v Speaker 10>and he works at his law firm. Now there you

0:27:57.640 --> 0:28:02.000
<v Speaker 10>hear all these stories about you know, professionals getting into

0:28:02.040 --> 0:28:06.480
<v Speaker 10>that side of the industry, you know, getting close with

0:28:06.520 --> 0:28:11.160
<v Speaker 10>a member or someone who works at the club, or yeah,

0:28:11.200 --> 0:28:16.400
<v Speaker 10>like you said, just connecting with someone through golf, whether

0:28:16.440 --> 0:28:20.920
<v Speaker 10>it's a club or outside of the club, being a

0:28:20.960 --> 0:28:25.359
<v Speaker 10>golf professional. It kind of it forces you to be

0:28:25.600 --> 0:28:30.400
<v Speaker 10>that kind of even if it's not your natural kind

0:28:30.400 --> 0:28:34.919
<v Speaker 10>of inclination. It forces you to be a people person.

0:28:34.960 --> 0:28:38.040
<v Speaker 10>It forces you to step out of your comfort zone.

0:28:38.720 --> 0:28:45.000
<v Speaker 10>And it's really hard if you're not able to see

0:28:45.000 --> 0:28:47.280
<v Speaker 10>the person walking up to the tee, if you're starting groups,

0:28:47.520 --> 0:28:51.320
<v Speaker 10>start a conversation, find something to relate to, whether it's

0:28:51.320 --> 0:28:55.120
<v Speaker 10>a logo on their shirt, Oh did you play XYZ club?

0:28:55.200 --> 0:28:57.360
<v Speaker 2>I was there a couple of weeks ago, whatever.

0:28:57.160 --> 0:29:04.240
<v Speaker 10>It's It teaches you how to make those connections, and

0:29:04.280 --> 0:29:09.959
<v Speaker 10>that serves you pretty much anywhere in life. You know,

0:29:10.360 --> 0:29:14.440
<v Speaker 10>if you can adjust to a different environment, whether it's

0:29:14.480 --> 0:29:17.479
<v Speaker 10>golf or not being able to put yourself in an

0:29:17.600 --> 0:29:19.880
<v Speaker 10>environment that might not be your comfort zone and still

0:29:19.920 --> 0:29:23.560
<v Speaker 10>adapt and thrive there, that serves you anywhere in life,

0:29:23.560 --> 0:29:26.960
<v Speaker 10>not just golf. So I feel like what we do

0:29:26.960 --> 0:29:29.400
<v Speaker 10>does kind of prepare you for just life in general

0:29:29.760 --> 0:29:33.560
<v Speaker 10>and succeeding anywhere. And there are these stories, yeah, of

0:29:34.320 --> 0:29:37.400
<v Speaker 10>people getting their start in the industry in green Grass,

0:29:37.440 --> 0:29:42.080
<v Speaker 10>but kind of either tagging along with someone somewhere else

0:29:42.760 --> 0:29:46.760
<v Speaker 10>finding success in another business, industry, whatever it may be,

0:29:46.760 --> 0:29:50.240
<v Speaker 10>because of that foundation of skills that you get as

0:29:50.280 --> 0:29:51.680
<v Speaker 10>a golf professional.

0:29:51.200 --> 0:29:51.600
<v Speaker 9>For sure.

0:29:52.160 --> 0:29:56.160
<v Speaker 7>Connor Evers again, who graduated from the PGM program at

0:29:56.200 --> 0:29:59.120
<v Speaker 7>Methodist University in Fayettville, North Carolina.

0:29:59.320 --> 0:30:01.800
<v Speaker 9>There's so much any stories so or I went to

0:30:02.160 --> 0:30:06.240
<v Speaker 9>went to school. There's a thirteen hundred alumni from the program,

0:30:06.360 --> 0:30:09.080
<v Speaker 9>and they've had the PGM program there since I believe

0:30:09.200 --> 0:30:11.400
<v Speaker 9>they started in eighty six. They used to know all

0:30:11.400 --> 0:30:13.200
<v Speaker 9>the stuff off the top I had when I worked there,

0:30:13.240 --> 0:30:15.320
<v Speaker 9>but now I don't. But so to eighty six, a

0:30:15.320 --> 0:30:18.120
<v Speaker 9>little over thirteen hundred alumni, and there's so many stories

0:30:18.560 --> 0:30:21.720
<v Speaker 9>of you know, people in their mid twenties, really thirties,

0:30:22.040 --> 0:30:24.280
<v Speaker 9>their goal one day is to be a head professional,

0:30:24.320 --> 0:30:27.480
<v Speaker 9>director of golf, director of instruction at a top club.

0:30:27.920 --> 0:30:31.280
<v Speaker 9>And they meet someone and they're the director of you know,

0:30:31.480 --> 0:30:34.280
<v Speaker 9>beer or wine sales for a huge distributor in Chicago,

0:30:34.400 --> 0:30:37.840
<v Speaker 9>and they're done. You know, it happens that way because

0:30:38.800 --> 0:30:41.800
<v Speaker 9>you know, a lot of these top executives at clubs,

0:30:41.960 --> 0:30:45.760
<v Speaker 9>that's their getaway is being at the golf course and

0:30:45.800 --> 0:30:47.280
<v Speaker 9>being a member there and they're a little bit more

0:30:47.320 --> 0:30:50.400
<v Speaker 9>relaxed and have a conversation with someone and that's where

0:30:50.400 --> 0:30:53.320
<v Speaker 9>the conversations start is in spark around the golf course

0:30:53.400 --> 0:30:55.920
<v Speaker 9>and around the club. So so yeah, you just never know,

0:30:56.120 --> 0:30:56.560
<v Speaker 9>you never.

0:30:56.440 --> 0:31:01.440
<v Speaker 7>Know exactly Robin's manly. It could still an entry point

0:31:01.760 --> 0:31:04.840
<v Speaker 7>to something that's so unrelated from golf, but it starts

0:31:04.840 --> 0:31:07.360
<v Speaker 7>in golf, and then golf continues to have to try

0:31:07.400 --> 0:31:09.880
<v Speaker 7>to figure out how to piece this all together.

0:31:11.000 --> 0:31:14.920
<v Speaker 3>Huge absolutely correct, especially in the private sector. You know,

0:31:14.960 --> 0:31:18.080
<v Speaker 3>if you're a good assistant, you're gonna you're going to

0:31:18.160 --> 0:31:21.320
<v Speaker 3>have a member that enjoys your work ethic and enjoys

0:31:21.760 --> 0:31:26.120
<v Speaker 3>how you communicate with people and and organizational skills and

0:31:26.160 --> 0:31:29.120
<v Speaker 3>all that that you can take to another another job.

0:31:29.240 --> 0:31:32.040
<v Speaker 3>So that's and and there's a huge number that have

0:31:32.120 --> 0:31:34.040
<v Speaker 3>done that. I've got a ton of friends that got

0:31:34.080 --> 0:31:39.240
<v Speaker 3>their their current job through going through golf. But golf

0:31:39.280 --> 0:31:43.080
<v Speaker 3>needs people to stay. You know, if this growth, and

0:31:43.240 --> 0:31:45.239
<v Speaker 3>you mentioned COVID and I that's when I that's when

0:31:45.280 --> 0:31:49.600
<v Speaker 3>I was done good and bad. But it's but it's

0:31:49.640 --> 0:31:52.160
<v Speaker 3>monkers and it's but it's not going to last forever,

0:31:53.320 --> 0:31:56.520
<v Speaker 3>you know, the the I would have to think that

0:31:56.920 --> 0:31:59.200
<v Speaker 3>as an average we're going to start start seeing a

0:31:59.240 --> 0:32:04.600
<v Speaker 3>tick around down before it just can't continue. I don't

0:32:04.680 --> 0:32:11.880
<v Speaker 3>think and then where where's that? Yeah, I don't Seth

0:32:11.960 --> 0:32:17.880
<v Speaker 3>probably had some pretty good, pretty good answers and ideas.

0:32:18.040 --> 0:32:23.400
<v Speaker 3>The problem is getting those ideas out and into the

0:32:23.480 --> 0:32:27.560
<v Speaker 3>hands of the employer. The whether it's the management company,

0:32:27.960 --> 0:32:33.280
<v Speaker 3>privately owned, resort, course, municipal course, it's the employer that

0:32:33.440 --> 0:32:38.400
<v Speaker 3>has to know these problems. And I think as I

0:32:38.440 --> 0:32:40.720
<v Speaker 3>was at the at the meeting and we were on

0:32:40.760 --> 0:32:43.840
<v Speaker 3>a break, I was like, we've got to get these

0:32:44.000 --> 0:32:46.560
<v Speaker 3>employers to some of these meetings. It doesn't do a

0:32:46.560 --> 0:32:48.680
<v Speaker 3>great job for all of us pros to be here

0:32:49.240 --> 0:32:51.480
<v Speaker 3>some of these employers. And I think I don't know

0:32:51.520 --> 0:32:54.680
<v Speaker 3>if Seth mentioned that, but that would be a starting

0:32:54.680 --> 0:32:57.400
<v Speaker 3>point for sure, would be the PGA of America saying,

0:32:58.080 --> 0:33:01.600
<v Speaker 3>let's get the employers together and explain our side of

0:33:01.640 --> 0:33:05.800
<v Speaker 3>the story so they understand it better. Because I think

0:33:05.840 --> 0:33:10.960
<v Speaker 3>there's just a disconnect from the very tippy top down

0:33:11.000 --> 0:33:15.080
<v Speaker 3>to that that assistant pro where if I keep using

0:33:15.080 --> 0:33:17.320
<v Speaker 3>the word assistant bro. But there's club pros, heat pros

0:33:17.360 --> 0:33:21.240
<v Speaker 3>that still aren't making great money. They're certainly making better money,

0:33:22.520 --> 0:33:26.360
<v Speaker 3>but very very few are making the six figures Chandler Withington.

0:33:26.840 --> 0:33:29.120
<v Speaker 2>All that needs to happen is for leader at every

0:33:29.120 --> 0:33:31.800
<v Speaker 2>club to be like, you know, if you're the pro listen,

0:33:31.880 --> 0:33:34.520
<v Speaker 2>you know when that's not here on Sunday or he's

0:33:34.520 --> 0:33:36.120
<v Speaker 2>not here on Tuesday, he's with his family, and we

0:33:36.160 --> 0:33:38.320
<v Speaker 2>support that, and you know, we're not going to be

0:33:38.320 --> 0:33:40.760
<v Speaker 2>texting him, you know outside of the hours of nine

0:33:40.800 --> 0:33:42.720
<v Speaker 2>to five, we're not going to be emailing outside ninety five.

0:33:43.160 --> 0:33:46.080
<v Speaker 2>Our expectations for this person that change, and we're we're

0:33:46.080 --> 0:33:48.320
<v Speaker 2>going to have a better and happier employee and you know,

0:33:48.480 --> 0:33:51.400
<v Speaker 2>a longer tenure relationship because of it. There are no

0:33:51.480 --> 0:33:54.280
<v Speaker 2>bad people in this equation. We just have missed to

0:33:54.400 --> 0:33:58.280
<v Speaker 2>understand the shift in the priority of life. And it's

0:33:58.280 --> 0:34:00.560
<v Speaker 2>not a bad shift, Like we'll all come out of

0:34:00.560 --> 0:34:02.880
<v Speaker 2>this better if we just recognize it, hire a few

0:34:02.920 --> 0:34:05.480
<v Speaker 2>other a few more employees to like to compensate for it,

0:34:06.120 --> 0:34:08.560
<v Speaker 2>and and we'll have better relationships and better staff and

0:34:08.560 --> 0:34:11.680
<v Speaker 2>better people and like a better product. Where I'd be

0:34:11.920 --> 0:34:15.319
<v Speaker 2>sad for our association and the game. It's like we

0:34:15.440 --> 0:34:17.200
<v Speaker 2>still have a lot of great people left in it,

0:34:17.480 --> 0:34:20.480
<v Speaker 2>but we're losing people by the day and eventually, like

0:34:21.080 --> 0:34:22.680
<v Speaker 2>we're going to wake up tomorrow and go where they

0:34:22.719 --> 0:34:26.919
<v Speaker 2>all go, you know, and and you know, why didn't

0:34:26.920 --> 0:34:29.680
<v Speaker 2>we do something about this sooner? You know, there's there

0:34:29.680 --> 0:34:32.520
<v Speaker 2>should be people like me that are eighteen and wanting

0:34:32.520 --> 0:34:34.200
<v Speaker 2>to be the pro. The pro should be that thing

0:34:34.280 --> 0:34:36.799
<v Speaker 2>that people want to be. And I just don't want

0:34:36.800 --> 0:34:38.240
<v Speaker 2>to see it get the black eye that it's getting

0:34:38.280 --> 0:34:40.040
<v Speaker 2>right now. You know, I think we've got a chance

0:34:40.080 --> 0:34:43.480
<v Speaker 2>to do something here. And look your microphone, chance, Shane's

0:34:43.480 --> 0:34:45.759
<v Speaker 2>Penn and many others. You know, we collectively tell this

0:34:45.840 --> 0:34:48.439
<v Speaker 2>story and try to get people look in the mirror

0:34:48.440 --> 0:34:50.560
<v Speaker 2>and recognize what's going on. We'll be okay. You know,

0:34:51.040 --> 0:34:53.440
<v Speaker 2>se Seth gets it. You know he's been talking about it,

0:34:53.440 --> 0:34:59.680
<v Speaker 2>and you'll have a good conversation with him.

0:35:00.800 --> 0:35:03.480
<v Speaker 7>Next up in part four of this series, My conversation

0:35:03.640 --> 0:35:07.320
<v Speaker 7>with Seth Wall, former CEO of Deutsche Bank and CEO

0:35:07.360 --> 0:35:10.440
<v Speaker 7>of the PG of America since September of twenty eighteen.

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<v Speaker 5>You know, I can't pay them more, but I can

0:35:13.239 --> 0:35:15.920
<v Speaker 5>try to get people to pay them more by having

0:35:15.920 --> 0:35:18.960
<v Speaker 5>them understand and then having them realize that they're not

0:35:19.000 --> 0:35:21.480
<v Speaker 5>an asset, They're not a lever. You can pull their

0:35:21.520 --> 0:35:25.319
<v Speaker 5>people right who have kids and colleges and tuitions, to

0:35:25.360 --> 0:35:28.920
<v Speaker 5>pay and car payments and you know, et cetera, cetera.

0:35:29.000 --> 0:35:29.840
<v Speaker 1>Right, and and.

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<v Speaker 5>They work, you know, in a great industry doing something

0:35:34.719 --> 0:35:38.080
<v Speaker 5>they love, but ungottly hours. Right, And it's a little

0:35:38.120 --> 0:35:41.799
<v Speaker 5>bit you know, too much chocolate ice cream, right, Like

0:35:41.840 --> 0:35:45.160
<v Speaker 5>it's great until you know you have you have too much?

0:35:45.400 --> 0:35:48.160
<v Speaker 5>Like people say, well, do you play much, and go, no,

0:35:48.239 --> 0:35:50.080
<v Speaker 5>I'm in the industry. I don't play at all, right,

0:35:50.080 --> 0:35:52.480
<v Speaker 5>And it's kind of like, well that's crazy, Like if

0:35:52.520 --> 0:35:56.279
<v Speaker 5>we can't play, like, who can, right, So I think

0:35:56.320 --> 0:35:58.719
<v Speaker 5>it's a matter of freeing our pros up to do

0:35:58.800 --> 0:36:01.240
<v Speaker 5>what they love. Is just a play more. Play with members,

0:36:01.280 --> 0:36:04.600
<v Speaker 5>play with guests, play with you know with if you're

0:36:04.640 --> 0:36:07.239
<v Speaker 5>at a municipal course, play in a you know, a

0:36:07.320 --> 0:36:10.000
<v Speaker 5>Skins game or whatever it is you do, right, Like,

0:36:10.040 --> 0:36:12.000
<v Speaker 5>how else are you going to you know, understand your

0:36:12.040 --> 0:36:12.759
<v Speaker 5>customers better?

0:36:29.080 --> 0:36:36.920
<v Speaker 6>Put another log on the fire. Nobody here is get

0:36:36.920 --> 0:36:38.759
<v Speaker 6>the tie