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Speaker 1: I'm Will Lucas and this is black Tech, Green money.

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Speaker 1: Amir Brown is co founder and co CEO of Breaker,

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Speaker 1: of the revolutionary platform be shaping how artists, influencers and

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Speaker 1: brings connect to break new music and amplified culture breakers

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Speaker 1: backed by notable investors like Nas, Entries and all with

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Speaker 1: the slow ventures, and that's become a game changer in

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Speaker 1: the music industry. From following creators and bring, it's a

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Speaker 1: collaborate like never before. When you're pitching somebody like Nas,

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Speaker 1: who gets pitched all the time, what gets his attention?

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Speaker 2: Well, I mean Nas is a student investor, so you know,

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Speaker 2: obviously it has to be a pretty good proposition. He

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Speaker 2: has a really good team around him as well. To

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Speaker 2: shout out to Anthony Delay and them over their team.

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Speaker 2: I mean, honestly, we were just straightforward right, Like we

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Speaker 2: built this platform Breaker. It's designed to help artists connect

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Speaker 2: with content creators in the modern digital world, and we

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Speaker 2: felt not only could he be impactful in getting the

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Speaker 2: word out there to other artists and the content creators

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Speaker 2: in general, but also it could be something that could

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Speaker 2: be useful for him. He was in the middle of

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Speaker 2: King's Disease one the launch the first launch when we

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Speaker 2: kind of like launched the company and got engaged with him,

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Speaker 2: and one of the first things they said was, yeah, well,

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Speaker 2: you know, investment is cool, but like we're going to

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Speaker 2: be clients of the company and actually like run our

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Speaker 2: actual dollars through it and give you guys a chance

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Speaker 2: to run this campaign, et cetera. And we crushed the campaign.

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Speaker 2: You know, not is even interacted with at least two

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Speaker 2: of the posts from our initial campaign with King's Disease

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Speaker 2: and reposted them on his page. And this was something

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Speaker 2: that you know, was told to us that he didn't

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Speaker 2: really do particularly working with marketing companies, et cetera. So

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Speaker 2: just to see him be happy with the campaign, interact

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Speaker 2: with the posts, etcetera, and then also double down with

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Speaker 2: an investment in the company, you know, it was just

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Speaker 2: a huge nod to us at the time, still was

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Speaker 2: a huge node to us. And again like we're forever

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Speaker 2: grateful to Anthony s laying the team over there.

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Speaker 1: And you guys are Queen's correct.

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Speaker 2: Yeah, me and my brother were born in Queens, Long

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Speaker 2: Island Jewish Hospital. You know, our family is born in

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Speaker 2: the South Side Jamaica, Queens. Like our tire lineage comes

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Speaker 2: from there. We moved to Queenlidge, Rosedale, et cetera. We

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Speaker 2: moved around New York obviously, but our origins from Queens

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Speaker 2: So it's a it was very full circle to have

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Speaker 2: somebody like Nas even just invested in us. You know,

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Speaker 2: we grew up playing basketball in New York, really driving,

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Speaker 2: going all around the city in Brooklyn and had in Harlem,

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Speaker 2: et cetera.

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Speaker 3: But we would always go to Queen's Bridge and play basketball.

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Speaker 2: And my dad would be like, when y'all go to

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Speaker 2: Queens Bridge, you gotta be ready at the top of

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Speaker 2: the et cetera. So, you know, just Nas has been

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Speaker 2: a figure in icon, uh you know, something in our

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Speaker 2: lives for a long time. And one of my favorite

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Speaker 2: movies ever is Belly. So yeah, you know, I can

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Speaker 2: go on and on about how Nas is one of

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Speaker 2: the dopest man.

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Speaker 3: No.

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Speaker 1: So I feel like, you know, when you grow up,

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Speaker 1: you know, looking up to somebody like Nas and you

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Speaker 1: and you in a room pitching to him, like what

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Speaker 1: does that feel like?

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Speaker 3: And are you.

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Speaker 1: Starstruck or are you like stuttering over words? Because this

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Speaker 1: is somebody that you grew up like following their career, Well,

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Speaker 1: you know it's.

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Speaker 3: From the pandemic.

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Speaker 2: Yeah, yeah, you know, this was the pandemic when we

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Speaker 2: actually pitched them. So we didn't get to meet in

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Speaker 2: person until way after the deal was done, you know,

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Speaker 2: the Anthony Silang team, like you know, we were on

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Speaker 2: Zoom for the most majority of our negotiations and pitches

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Speaker 2: and demos, et cetera.

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Speaker 3: And yeah, it wasn't It was still intimidating, right, you.

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Speaker 2: Still want me to get one shot, doesn't matter whether

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Speaker 2: it's in person or on zoom right to really wow somebody.

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Speaker 2: But when we finally got meeting Nons in person, man,

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Speaker 2: he was so warm, you know, call us family is

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Speaker 2: welcoming and said, you know, anything you guys need. So

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Speaker 2: it kind of you know, obviously we didn't pitch him

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Speaker 2: live when we met him in person, but just to

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Speaker 2: finally like bring it circle and get a chance to

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Speaker 2: meet him after going through that whole process.

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Speaker 3: With him and his team, you know, it was just

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Speaker 3: it was like a dream come true, you know what

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Speaker 3: I mean.

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Speaker 1: So recently he became co CEO with your brother Anthony,

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Speaker 1: and you know, oftentimes when you get into business with family,

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Speaker 1: it's a lot it can be consternation, there can be

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Speaker 1: problematic often because people want to do what the other

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Speaker 1: person should be doing, you know, we you know, don't often.

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Speaker 1: Where I found it was when people go into business

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Speaker 1: with family, they don't often then specifically outline what you're

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Speaker 1: responsible for and what I'm responsible for. So how being

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Speaker 1: co CEO, did you guys split the duties? If you

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Speaker 1: split duties at all?

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Speaker 3: Yeah, well, I mean this is a this is a

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Speaker 3: new development, right.

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Speaker 2: It kind of got to the point where we both

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Speaker 2: were operating in our lanes. It's such a high level

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Speaker 2: within the company. I stayed on product, technology and marketing.

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Speaker 2: Tony sait own business operations, finance, stakeholder management, et cetera. Right, So,

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Speaker 2: when you really think about it as a startup, we

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Speaker 2: really were two headed dragon from the beginning. I think

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Speaker 2: that markets are sometimes intimidated or maybe even cauties when

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Speaker 2: you do see that title of co CEO. So when

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Speaker 2: we first launched the company and we decided Tony, these

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Speaker 2: are your capital relationships. You obviously have been an operator

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Speaker 2: in finance the JP Morgan and Morgan Stanley Abbas not

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Speaker 2: not Ring Stanley gold miss X, and you know this

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Speaker 2: is a role that you should have and you should

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Speaker 2: lead us, you know, into this world of startups and

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Speaker 2: venture capital, et cetera.

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Speaker 3: But at the same time, we're a tech company.

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Speaker 2: So with my background in software engineering, going through general assembly,

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Speaker 2: working at Adobe for six years, et cetera, and also

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Speaker 2: just being a product mine, this was originated from me. Obviously,

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Speaker 2: I got brought it to my brother, like, hey, I

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Speaker 2: think this can be a viable product. I think it

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Speaker 2: was very clear in the beginning that I was going

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Speaker 2: to be head of product focused on the app. Get

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Speaker 2: it stood up, go through all the iterations, work with

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Speaker 2: the product team, designers, engineers, et cetera.

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Speaker 3: And that was the world that I just came from.

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Speaker 2: So, you know, I think for the first four years

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Speaker 2: it just made sense for me to be head head

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Speaker 2: down there and for Tony to be head down and

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Speaker 2: building the business and building all the resources around what

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Speaker 2: we were building on the technology side. But I think

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Speaker 2: it got to a point where we found product market

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Speaker 2: fit right, and at that point our worlds were just

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Speaker 2: converging every single day, right, talk every single day obviously,

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Speaker 2: but we're also like realizing that our jobs in order

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Speaker 2: to complete them, we needed each other, right. So a

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Speaker 2: lot of the people in the business front are acting well,

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Speaker 2: you know, what are the upbids on the app? What

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Speaker 2: are the road what is the road map? You know,

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Speaker 2: what are the differences between you and some of your

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Speaker 2: competitors express So a lot of my world starts to

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Speaker 2: come to the forefront of like getting too that, get

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Speaker 2: getting over the next hump, and vice versa. Right, Like,

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Speaker 2: we're we're now allocating capital to engineering. We're figuring out

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Speaker 2: how long and the resources is going to take for

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Speaker 2: some of our features on our roadmap to be built

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Speaker 2: and completed, how much money it's going to take. I mean,

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Speaker 2: this is something we were doing all along, but I

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Speaker 2: think as we started to scale and as the stakes

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Speaker 2: started to get higher, me and essentially started to converge into.

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Speaker 3: Essentially one mind.

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Speaker 2: Right, we're Yin and Yang, and obviously we're brothers, so

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Speaker 2: that's that was easy for us to do.

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Speaker 3: But our roles have been very clear from the beginning

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Speaker 3: of what we do.

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Speaker 2: So this this new update I think is just not

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Speaker 2: to say semantics, but also allows for us to grow, right, Like,

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Speaker 2: let's be clear, there are product minds out there that

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Speaker 2: are going to be able to scale alongside of us, obviously,

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Speaker 2: but scale the app in ways that me and Tony

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Speaker 2: probably can't, right, And that's what we want. We want

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Speaker 2: to we want to get to a point where we

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Speaker 2: have to bring in smarter not to say, you know,

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Speaker 2: more intelligent, but but more equipped people that can take

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Speaker 2: your company baby to that next.

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Speaker 1: Level, or smarter product people smarter than you too.

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Speaker 3: Yeah, I give it, you know, you know what I mean.

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Speaker 2: So on the product side, you know, we're working with

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Speaker 2: a really good team studio called Studio out of New York,

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Speaker 2: and they've just done it before, right, They've taken growth

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Speaker 2: stage companies that have gotten their MVP to product market

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Speaker 2: fit to that next level.

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Speaker 3: So obviously it doesn't kick us out of the seat.

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Speaker 2: Of dry product or building our technology stack, just allows

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Speaker 2: us to work alongside proven, battle tested experts. And that's

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Speaker 2: what our investors want, That's what we want at stakeholders.

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Speaker 3: Uh, that's what our families want us. They want to

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Speaker 3: see us win.

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Speaker 2: So yeah, you know, I think it just it just

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Speaker 2: made sense that it's the right time for that to

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Speaker 2: take place, you know.

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Speaker 1: So there's the difference between having product market fit and

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Speaker 1: having collaborations and partnerships with big brands. Why are major

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Speaker 1: brands like Warny and Sony flocking to do business with

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Speaker 1: a black owned tech startup.

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Speaker 3: Yeah.

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Speaker 2: I think Universal Music Group and Sony are some of

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Speaker 2: our bigger clients.

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Speaker 3: I think that is just value add right. I don't.

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Speaker 3: I wouldn't. I wouldn't say that they were quote unquote flocking.

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Speaker 2: I think that we did our jobs correctly and putting

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Speaker 2: ourselves in the right positions, the right rooms, the right teams,

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Speaker 2: being persistent, Like every single one of the clients, and

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Speaker 2: the big logos you see in our page, they weren't

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Speaker 2: just like hey, Break or this new startup, we can't

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Speaker 2: wait to work with you guys, right. We had to

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Speaker 2: continuously show up, continuously add value and you know, prove

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Speaker 2: ourselves right. Every campaign didn't start off at twenty thirty

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Speaker 2: fifty dollars, right, Some of them were five thousand and

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Speaker 2: one thousand, two thousand, et cetera, just to prove like

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Speaker 2: does the technology work? Can my team and inside of

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Speaker 2: these buildings work alongside Breaker? They are they good partners,

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Speaker 2: you know? And like, are we getting the value add

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Speaker 2: that we need out of it?

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Speaker 3: Right?

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Speaker 2: I think it's as black and white as that. And

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Speaker 2: we shut up to work and we still continue to

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Speaker 2: show up to work every single day as professionals can

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Speaker 2: be as honest, transparent and straightforward as can be, and

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Speaker 2: we do what we say we're going to do. I

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Speaker 2: think that's one thing that founders, particularly in early stages, right, Like,

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Speaker 2: you know, you don't have a major brand to stand

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Speaker 2: on per se with your own company. Obviously, we breakers

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Speaker 2: built a pretty good brand in the space in the

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Speaker 2: last four years, but you know, jumping out the gate,

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Speaker 2: nobody really knows who you are, so you really only

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Speaker 2: have your word, what you say you can do the

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Speaker 2: opportunity that they give you, and delivering on that opportunity, right,

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Speaker 2: and every single time, actually, I'm not going to say

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Speaker 2: every single time we've had our We've had some campaigns

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Speaker 2: that didn't do great right across different buildings and different teams,

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Speaker 2: et cetera, But we always learn from them. We always

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Speaker 2: learn what we should do the next time to make

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Speaker 2: it better and more efficient, and that every single time

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Speaker 2: we thought that, right, and their clients that retain with

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Speaker 2: us over time, they see that and they understand that,

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Speaker 2: and we're making their lives easier without trying to do

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Speaker 2: their jobs quote unquote, because remember we're a platform, right,

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Speaker 2: We're not necessarily meant to run campaigns or be the marketers.

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Speaker 2: We do have any cultural expertise inside of the building,

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Speaker 2: and we lend that to all of our partners. Obviously

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Speaker 2: we want them to succeed, but they have full fledged

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Speaker 2: teams of really competent marketers who understand this space just

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Speaker 2: as well as we do. But we're giving them infrastructure,

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Speaker 2: we call it the iron Man suit for them to

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Speaker 2: go out there and do their jobs as well. And

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Speaker 2: I think, you know, we just struck a good balance

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Speaker 2: between showing up and being the full team when you

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Speaker 2: need us to, and falling back and just being infrastructure

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Speaker 2: and technology when you need us to. And I think

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Speaker 2: our ability to be a bank for a lot of

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Speaker 2: these companies, it's the true innovation that will always essentially

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Speaker 2: be our value add I think to this space. Other

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Speaker 2: people just haven't thought through the flow of money the

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Speaker 2: way that we have. And we got our first patent

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Speaker 2: last year for the aspro system that we built that

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Speaker 2: sits in the core of our app.

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Speaker 3: Thank you, I appreciate that.

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Speaker 2: So yeah, you know, I think just adding value is

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Speaker 2: that is the thing that continues to allow us to

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Speaker 2: show up in the workspace and and win business and

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Speaker 2: continue to retain our clients.

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Speaker 1: Yeah, there was a study done by Morning consult who

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Speaker 1: did this how many young people want to be influencers?

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Speaker 1: And fifty seven percent of young people want to be influencers,

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Speaker 1: and maybe surprisingly or not, forty one percent of adults

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Speaker 1: want to be influencers. There's a lot of people who

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Speaker 1: want to, you know, get paid potentially or not. All

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Speaker 1: of them may be even trying to get paid, but

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Speaker 1: they all want to be somebody who's seen as this

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Speaker 1: is the people out this is the person I want

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Speaker 1: to follow. At what point in my influencer journey can

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Speaker 1: I get paid?

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Speaker 2: To be honest, there's so many opportunity unities out there.

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Speaker 2: I think that people consider payment as the first step.

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Speaker 2: I think there's a lot of apps out there that

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Speaker 2: do product placement. And obviously people will say, well, you know,

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Speaker 2: my time and my platform and it's all worth something.

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Speaker 2: It is, but you still have to build a resume.

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Speaker 2: Everybody's time and energy is worth something. Right at any job,

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Speaker 2: I don't care what job you're doing. Everyone should be valued,

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Speaker 2: but there still is something called the resume. Right, you

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Speaker 2: have to show that you can do the job, that

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Speaker 2: you can have results when you do the job, and

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Speaker 2: that people are, you know, essentially having a positive interaction

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Speaker 2: with your content in the brand that you're promoting. Right, So,

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Speaker 2: I think the first step is, like, there's so many

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Speaker 2: apps out there that will just do straight up product

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Speaker 2: placements that are some of your favorite brands.

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Speaker 3: Right. They'll send it to you for free.

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Speaker 2: You know, you get the value of whatever that product is,

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Speaker 2: and then you go ahead and do the post. I

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Speaker 2: think you can start doing that at any stage, like

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Speaker 2: one thousand followers, two thousand followers. There's never a time

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Speaker 2: where you should start building out your portfolio and working

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Speaker 2: within the spaces that you want. Also, I would say

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Speaker 2: that if you can't even get an opportunity like that,

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Speaker 2: and you are serious about being a content creator, right,

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Speaker 2: go off and find the brands that you love already Nike,

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Speaker 2: leave Aton, Gucci, whoever, you what the brand be, and

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Speaker 2: make high quality content with those items and for those

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Speaker 2: brands just to show like, hey, this is something that

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Speaker 2: I that aligns with me. I align with your values,

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Speaker 2: my esthetic, aligns with your type the type of content

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Speaker 2: you would pay for. Right So I would just tell

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Speaker 2: people never wait to start and get out there and

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Speaker 2: start just doing the job. And I think the payment

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Speaker 2: will follow, right, Like it's a numbers game. The followers,

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Speaker 2: the engagement, the engagement on the posts, the sales, the

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Speaker 2: downstream influence on streaming, and you know, just product sales

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Speaker 2: in general. All that stuff tells the story that you

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Speaker 2: then need to repackage and bring back to a brand

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Speaker 2: in the first place.

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Speaker 3: Right.

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Speaker 2: I think every single person, whether you're a thousand followers

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Speaker 2: or ten million followers, if you can consider yourself a

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Speaker 2: content creator, you should have an ePK or that essentially

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Speaker 2: shows this is my work, this is what I've done,

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Speaker 2: this is the impact that I drive online, my social influence.

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Speaker 3: Right, So it's never too early to start doing that.

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Speaker 2: I think that there's definitely tiers, and we kind of

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Speaker 2: educate creators as they grow and as their pages and

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Speaker 2: audiences kind of grow on scale what they should be

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Speaker 2: essentially asking for from brands. I think brand deals versus

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Speaker 2: song promotions versus product placements. There's different tiers and the

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Speaker 2: types of jobs and content that you can create, and

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Speaker 2: there's different prices that will be paid for it. Right,

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Speaker 2: Like a record label is not going to pay the

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Speaker 2: same price that you know, a major you know, consumer

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Speaker 2: brand holding's company would, Right, They just won't and they're

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Speaker 2: gonna have They're gonna do different things with that content

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Speaker 2: once they get it on the back end. Right, a

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Speaker 2: major company is going to take that content and then

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Speaker 2: run ads against it, maybe spend a million dollars against it.

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Speaker 2: So they're not necessarily worried about how far your content

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Speaker 2: went organically. They just want to make sure that it

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Speaker 2: is authentic to their brand. Whereas you know, somebody in

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Speaker 2: a record label might want you to go viral because

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Speaker 2: that helps you get awareness to the song.

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Speaker 3: We can other people use the song, and that's the

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Speaker 3: goal there.

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Speaker 2: So you know, it's just different pricing in different strategies

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Speaker 2: in terms of how you present yourself and understanding what

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Speaker 2: the people holding the bag actually want, yeah, and just

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Speaker 2: being able to show up in ways that you know,

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Speaker 2: make them feel comfortable and they're their willingness, they're willing

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Speaker 2: to spend their money.

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Speaker 3: They have to spend their money on this, right, This is.

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Speaker 2: A actual marketing niche a marketing funnel that they're they're

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Speaker 2: looking at that's growing rapidly every day. So you know,

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Speaker 2: I think it's smart if somebody wants to be a

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Speaker 2: part of this ecosystem or this economy to just start right, Yeah.

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Speaker 1: I mean you have you know, I guess I would

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Speaker 1: call it an innovation in your success based revenue model.

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Speaker 1: Can you talk about what that is and how it

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Speaker 1: may differ from other platforms.

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Speaker 2: Yeah, so you know, we don't charge SaaS fe's a breaker, right,

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Speaker 2: So a lot of that's to start there.

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Speaker 1: To describe all that as for people who you know,

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Speaker 1: may not know.

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Speaker 2: Yeah, so software is a service essentially, and that's what

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Speaker 2: SaaS means. And SaaS fe's are just licensing fees to

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Speaker 2: be able to use that software. You know, they'll charge

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Speaker 2: per seat for each person in the building, general license

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Speaker 2: for the whole building, whatever it may be. And we

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Speaker 2: basically said that's like a barrier to entry to getting

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Speaker 2: the actual piece of people. And we have a like

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Speaker 2: you said, a success based revenue model where we take

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Speaker 2: ten percent on the creator side when there's an actual

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Speaker 2: transaction that takes place, right, so we don't stifle the

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Speaker 2: actual people with the money from getting into the system,

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Speaker 2: finding the people they want, uploading their money into their

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Speaker 2: wallets and deploying it. You know, we want them to

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Speaker 2: get into the system, and then we take we partake

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Speaker 2: in the revenue on the success side. So ours grow. Essentially,

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Speaker 2: the way it works is a vendor like you know,

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Speaker 2: a big record label, Oldens group. They don't necessarily want

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Speaker 2: to sign up ten thousand and fifteen twenty thousand content

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Speaker 2: creators into their vendor portals.

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Speaker 3: Right.

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Speaker 2: The actually say this is a contractor to this person,

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Speaker 2: but they want to work with them, and they're working

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Speaker 2: with them at one hundred dollars, two hundred dollars, five hundred,

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Speaker 2: one thousand dollars, right, So there's different tiers, but nobody

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Speaker 2: wants to sign up five ten thousand people to pay

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Speaker 2: them two hundred and two one thousand dollars.

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Speaker 3: Right.

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Speaker 2: That's a nightmare and the finance team, so what we

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Speaker 2: said was why will be the single vendor? So Breaker,

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Speaker 2: you pay your invoice to Breaker one time, we take

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Speaker 2: that money, we uploaded it into your wallet. It's not

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Speaker 2: been it can be returned. You know, there was different

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Speaker 2: reasons to have that be done. But once it's in

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Speaker 2: their wallet, they can deploy that to creators as they

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Speaker 2: see fit dollar by dollar. So there's no campaign minimal neither.

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Speaker 2: A lot of that aren't tech platforms. But then you

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Speaker 2: know they operate as dispatch agencies what we call them

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Speaker 2: not talent agencies. There's a lot of really great talent

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Speaker 2: agencies that run great campaigns and manage a lot of

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Speaker 2: great talent.

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Speaker 3: But then there's other agencies that just kind of do the.

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Speaker 2: Business development, get the deal and ship it off across

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Speaker 2: the different agencies across the world, and you know a

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Speaker 2: lot of them will have minimums, so they'll be like, hey,

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Speaker 2: the only way I can even work with you is

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Speaker 2: if you have five, ten, fifteen thousand dollars. You know,

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Speaker 2: that's like our basseline, where if we said that's your money,

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Speaker 2: we can we don't. You know, that's your money. If

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Speaker 2: you want to spend one dollar on one creator, then

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Speaker 2: go ahead. It's in your wallet, right, So there's no

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Speaker 2: minimum there. And what that allows us to do is

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Speaker 2: to deploy the dollars directly the creator as soon as

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Speaker 2: the job is done, so there's no thirty sixty ninety

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Speaker 2: on the creators on breaker.

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Speaker 3: We pay them immediately as soon as.

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Speaker 2: That post is approved by the buyer or the you know,

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Speaker 2: the person with the money. So yeah, I think that's

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Speaker 2: the innovation. At the end of the year, our clients

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Speaker 2: don't have to do ten ninety nine's and tax compliance

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Speaker 2: paperwork with thousands and thousands of goings they've contracted work

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Speaker 2: with across the year, and a lot of the platform

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Speaker 2: you'll see out there, not only do they have sass fees,

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Speaker 2: but they also pass the financial obligation onto the brand

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Speaker 2: or the label in that case, right, so make it

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Speaker 2: easy for you to get the invoices. They'll make it

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Speaker 2: easy for you to get the tax paperwork from the creator,

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Speaker 2: but they still pass that back to you and your

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Speaker 2: finance team and you have to go off and all

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Speaker 2: the taxes course of yourself. So it's it's truly a

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Speaker 2: one stop shop innovation when it comes to the financial

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Speaker 2: the flow of money. Yeah, you'd be hard press to

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Speaker 2: see a platform out there like it now. Will platform

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Speaker 2: start to pop up that do it? Of course, will

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Speaker 2: somebody challenge our patent and say it's not exactly what

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Speaker 2: I've done. Of course, this is software that we're not

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Speaker 2: that's not lost, that's not lost on us, but it

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Speaker 2: does allow us to anchor in time that this workflow

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Speaker 2: and these ideas that were original and organic to us,

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Speaker 2: and we'll continue to build off of our own patent

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Speaker 2: as well, right, So we'll just have to see them

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Speaker 2: in the market you know.

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Speaker 1: Talk about how AI is impacting and or changing your business.

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Speaker 3: Yeah, so we actually and it's really that's a really

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Speaker 3: great question.

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Speaker 2: So we did not jump down this AI rabbit hole

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Speaker 2: of just like AI AC that can do anything for you.

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Speaker 2: But we do leverage AI in very smart ways to

437
00:20:14,920 --> 00:20:18,359
Speaker 2: give very impactful creative recommendations back to the buyer.

438
00:20:18,760 --> 00:20:21,520
Speaker 3: Right, So we partner with a company.

439
00:20:21,160 --> 00:20:24,680
Speaker 2: Called shaped ai, and they allow us to train all

440
00:20:24,720 --> 00:20:27,320
Speaker 2: of our data into a model to be able to

441
00:20:27,520 --> 00:20:32,200
Speaker 2: make personalized recommendations on successful creators at the account level.

442
00:20:32,240 --> 00:20:35,360
Speaker 2: So every single account inside of our app has their

443
00:20:35,400 --> 00:20:39,480
Speaker 2: own personalized creator recommendations based on TikTok, Instagram, and YouTube.

444
00:20:40,240 --> 00:20:41,800
Speaker 3: And there's a few ways that we fuel this.

445
00:20:42,400 --> 00:20:46,320
Speaker 2: We have a data pipeline that essentially tracks every single

446
00:20:46,359 --> 00:20:50,520
Speaker 2: action inside of our app, whether it's the buyer, the creator,

447
00:20:50,680 --> 00:20:54,760
Speaker 2: the agencies, whoever it may be. That's who's logging in,

448
00:20:55,160 --> 00:20:58,879
Speaker 2: who's setting offers, who's saving creators, how much they are

449
00:20:58,920 --> 00:21:03,800
Speaker 2: they setting offers for, how often are their offers being accepted.

450
00:21:04,000 --> 00:21:06,520
Speaker 2: So all this information, which we call zero party data,

451
00:21:06,920 --> 00:21:09,879
Speaker 2: is also being collected on top of the third party data,

452
00:21:10,160 --> 00:21:13,639
Speaker 2: which is you know, is the actually demographics of the

453
00:21:13,680 --> 00:21:16,520
Speaker 2: creator or the creator cohort in your campaign, and then

454
00:21:16,560 --> 00:21:19,240
Speaker 2: actually what happened when they made their post? Right, the stats,

455
00:21:19,280 --> 00:21:21,960
Speaker 2: the views, that likes, the shares, the comments, the saves,

456
00:21:22,160 --> 00:21:24,840
Speaker 2: that's all third party information that is important in terms

457
00:21:24,840 --> 00:21:27,240
Speaker 2: of telling the success of a creator. But there's other

458
00:21:27,359 --> 00:21:31,040
Speaker 2: nuances there that are not captured, that only a platform

459
00:21:31,160 --> 00:21:34,520
Speaker 2: can capture, right, And that's things like, so if I

460
00:21:34,560 --> 00:21:38,080
Speaker 2: send fifteen offers to fifteen creators across you know, anywhere

461
00:21:38,119 --> 00:21:41,320
Speaker 2: between one hundred thousand to a million followers, how often

462
00:21:41,320 --> 00:21:45,040
Speaker 2: and I gave them all the same price, which ones accepted,

463
00:21:45,280 --> 00:21:47,920
Speaker 2: which ones counter offered, if they counter offered, how much

464
00:21:47,960 --> 00:21:51,280
Speaker 2: more did they counter offer from my original offer price?

465
00:21:51,560 --> 00:21:52,720
Speaker 3: Who accepted first?

466
00:21:52,800 --> 00:21:54,800
Speaker 2: How long did it take the creators that were above

467
00:21:54,800 --> 00:21:57,800
Speaker 2: five hundred thousand to to accept their offer versus creators

468
00:21:57,840 --> 00:21:59,919
Speaker 2: below one hundred thousand to accept their offers.

469
00:22:00,119 --> 00:22:01,399
Speaker 3: This is all zero.

470
00:22:01,200 --> 00:22:03,680
Speaker 2: Party data that nobody can capture, and let's it's done

471
00:22:03,680 --> 00:22:04,840
Speaker 2: through it into end system.

472
00:22:05,080 --> 00:22:06,120
Speaker 3: We're capturing all that.

473
00:22:06,280 --> 00:22:08,440
Speaker 2: So now only we say these are the creators that

474
00:22:08,480 --> 00:22:10,760
Speaker 2: are more likely to do well for you your campaign

475
00:22:10,760 --> 00:22:12,800
Speaker 2: and your song. But also these are the creators that

476
00:22:12,840 --> 00:22:15,879
Speaker 2: are more likely to respond quickly. If you want to

477
00:22:15,920 --> 00:22:18,200
Speaker 2: run a campaign, they need to get up tonight, right.

478
00:22:18,400 --> 00:22:20,280
Speaker 2: These are the creators that might take a little bit longer.

479
00:22:20,400 --> 00:22:22,399
Speaker 2: These are the creators that are that are probably not

480
00:22:22,600 --> 00:22:24,600
Speaker 2: accept your offer at this price. You might need to

481
00:22:24,600 --> 00:22:26,960
Speaker 2: bump your offer up to this price right in order

482
00:22:27,000 --> 00:22:29,639
Speaker 2: for it to be seamless so they can accept it immediately.

483
00:22:29,720 --> 00:22:29,920
Speaker 3: Right.

484
00:22:30,280 --> 00:22:33,160
Speaker 2: So this is all zero party data that we're capturing

485
00:22:33,160 --> 00:22:35,639
Speaker 2: inside of our system, and we're coupling that with third

486
00:22:35,680 --> 00:22:39,320
Speaker 2: party data that we're capturing on the actual social networks,

487
00:22:39,560 --> 00:22:42,000
Speaker 2: and we're feeding this all into an algorithm that's then

488
00:22:42,080 --> 00:22:44,920
Speaker 2: going back to these brands and labels and saying these

489
00:22:44,920 --> 00:22:51,200
Speaker 2: are the best creators for you. Basically objectives of this campaign.

490
00:22:49,880 --> 00:22:51,000
Speaker 3: And it's really powerful.

491
00:22:51,000 --> 00:22:53,320
Speaker 2: It's in its earlier days and we haven't really this

492
00:22:53,359 --> 00:22:55,880
Speaker 2: is really the first time I've even gone out there

493
00:22:55,880 --> 00:22:56,639
Speaker 2: and I.

494
00:22:56,720 --> 00:22:57,520
Speaker 3: Really talked about it.

495
00:22:57,600 --> 00:22:59,480
Speaker 2: We actually have a white paper with shaped AI that

496
00:22:59,520 --> 00:23:03,159
Speaker 2: talks about how would also increase diversity in our creator

497
00:23:03,240 --> 00:23:08,480
Speaker 2: selection that's amongst women, bipod creators, et cetera. It's surfacing

498
00:23:08,520 --> 00:23:12,800
Speaker 2: these creators based on data, not on anything else or

499
00:23:13,000 --> 00:23:15,960
Speaker 2: you know, any just kind of you know just eye

500
00:23:16,080 --> 00:23:19,000
Speaker 2: level biases, et cetera. These are people are being recommended

501
00:23:19,040 --> 00:23:21,760
Speaker 2: based upon how well they will perform for you, and

502
00:23:21,840 --> 00:23:25,439
Speaker 2: the pricing algorithm that we put alongside it, it essentially

503
00:23:25,520 --> 00:23:28,040
Speaker 2: doesn't tell what they have to pay, but it tells

504
00:23:28,080 --> 00:23:32,440
Speaker 2: the buyer the floor of which they should send their offers. So, look,

505
00:23:32,440 --> 00:23:34,399
Speaker 2: you can't send an offer to this person less than

506
00:23:34,480 --> 00:23:37,879
Speaker 2: two fifty. They won't respond or it's just not equitable

507
00:23:37,880 --> 00:23:40,560
Speaker 2: and feasible for them based upon whether the data what

508
00:23:40,640 --> 00:23:44,920
Speaker 2: the data is showing able to produce. So shape, they

509
00:23:45,080 --> 00:23:48,480
Speaker 2: helped us, you know, uncover that as well. So great

510
00:23:48,520 --> 00:23:50,440
Speaker 2: partnership there, and that's kind of like what we're doing

511
00:23:50,440 --> 00:23:51,840
Speaker 2: with it. And there's going to be a lot more

512
00:23:51,880 --> 00:23:55,520
Speaker 2: come from that than just creative recommendations and insights.

513
00:23:56,280 --> 00:23:58,359
Speaker 3: But you know, it's very early in our in our

514
00:23:58,440 --> 00:23:59,000
Speaker 3: journey there.

515
00:23:59,200 --> 00:24:03,359
Speaker 1: Yeah, you know, being from Queens and you know, building

516
00:24:03,359 --> 00:24:05,560
Speaker 1: your startup were you're building in Atlanta, Like, you know,

517
00:24:05,600 --> 00:24:08,919
Speaker 1: there's a lot to be said about where you build

518
00:24:09,080 --> 00:24:14,040
Speaker 1: a company. What does building in Atlanta mean for breaking success?

519
00:24:15,640 --> 00:24:15,840
Speaker 3: Man?

520
00:24:15,960 --> 00:24:18,960
Speaker 2: You know it's it's my brother says this all the

521
00:24:19,000 --> 00:24:21,480
Speaker 2: time that you know, one undred three thousand said, you know,

522
00:24:21,480 --> 00:24:22,680
Speaker 2: the South has something to say.

523
00:24:23,200 --> 00:24:24,080
Speaker 3: It's very interesting.

524
00:24:24,160 --> 00:24:27,320
Speaker 2: We both went to FAMU in Tallahassee, Florida, so you know,

525
00:24:28,000 --> 00:24:31,160
Speaker 2: the South has always been kind of home to us

526
00:24:31,200 --> 00:24:34,440
Speaker 2: in some way, our second home to us. We moved

527
00:24:34,480 --> 00:24:38,040
Speaker 2: out to California after college right Tony went and did

528
00:24:38,040 --> 00:24:39,840
Speaker 2: the finance thing in New York and then went out

529
00:24:39,840 --> 00:24:41,800
Speaker 2: to San fran I went out up to New York

530
00:24:41,840 --> 00:24:43,440
Speaker 2: and did the media buying thing, and went out to

531
00:24:43,440 --> 00:24:45,119
Speaker 2: San France to learn her to cold and became a

532
00:24:45,119 --> 00:24:49,480
Speaker 2: software engineer. But when we launched Breaker and the pandemic

533
00:24:49,560 --> 00:24:52,479
Speaker 2: hit and we were like out in San Francisco, one

534
00:24:52,560 --> 00:24:54,639
Speaker 2: paying San Francisco rent, and we were like, We're not

535
00:24:54,640 --> 00:24:55,280
Speaker 2: staying out here.

536
00:24:55,760 --> 00:24:56,879
Speaker 3: We were like, where are we going to go?

537
00:24:57,520 --> 00:25:00,520
Speaker 2: And all the places in the world we could have went,

538
00:25:00,640 --> 00:25:02,160
Speaker 2: Atlanta just was calling our names.

539
00:25:02,160 --> 00:25:04,560
Speaker 3: We both have never lived here before. We loved visiting.

540
00:25:04,600 --> 00:25:07,320
Speaker 2: We have a bunch of friends here, a huge alumni network,

541
00:25:07,800 --> 00:25:10,800
Speaker 2: and I mean we knew going into music. We were like,

542
00:25:10,840 --> 00:25:13,120
Speaker 2: let's go to the place where music and black culture

543
00:25:13,200 --> 00:25:17,439
Speaker 2: just literally permeates right throughout America, throughout the world. It

544
00:25:17,520 --> 00:25:19,720
Speaker 2: is the I would consider and I know I'm a

545
00:25:19,760 --> 00:25:22,359
Speaker 2: good flat for this, but I would consider Atlanta the

546
00:25:22,400 --> 00:25:25,000
Speaker 2: mecca of black music and culture.

547
00:25:25,600 --> 00:25:27,159
Speaker 3: Right. Obviously, hip hop was.

548
00:25:27,160 --> 00:25:30,760
Speaker 2: Originated in New York, and the origins and the foundation

549
00:25:31,640 --> 00:25:33,440
Speaker 2: were originated in New York, and.

550
00:25:33,800 --> 00:25:36,120
Speaker 3: They traveled to the West Coast and all throughout the country.

551
00:25:36,160 --> 00:25:39,280
Speaker 2: But Atlanta has really in the last I think fifteen

552
00:25:39,320 --> 00:25:43,800
Speaker 2: to twenty years, stamped itself as the mecca of black culture,

553
00:25:43,920 --> 00:25:45,400
Speaker 2: hip hop culture, urban culture.

554
00:25:46,160 --> 00:25:47,760
Speaker 3: And when you think about the startup scene.

555
00:25:47,600 --> 00:25:51,640
Speaker 2: Here, there's a thriving type economy here, but you don't

556
00:25:51,680 --> 00:25:55,600
Speaker 2: see many of the companies focused on music and entertainment

557
00:25:55,880 --> 00:25:56,320
Speaker 2: the way.

558
00:25:56,200 --> 00:25:56,560
Speaker 3: That we have.

559
00:25:56,880 --> 00:25:58,880
Speaker 2: And we've we've been able to go out to Silicon

560
00:25:59,000 --> 00:26:02,320
Speaker 2: Valley and raise from top from tier one funds at

561
00:26:02,359 --> 00:26:05,199
Speaker 2: the Grost stage, the Seed stage and hopefully cross our

562
00:26:05,240 --> 00:26:09,040
Speaker 2: fingers next summer the series A stage and bring millions

563
00:26:09,040 --> 00:26:12,159
Speaker 2: and millions of dollars and resources back to Atlanta to

564
00:26:12,240 --> 00:26:15,000
Speaker 2: hire people, to work with creators, to run out our.

565
00:26:14,960 --> 00:26:17,280
Speaker 3: Events, post our clients.

566
00:26:17,640 --> 00:26:20,320
Speaker 2: You know, we made this home and the city has

567
00:26:20,359 --> 00:26:21,879
Speaker 2: been really great to us in return.

568
00:26:23,080 --> 00:26:25,760
Speaker 3: Just the people here, the influencers.

569
00:26:25,119 --> 00:26:28,720
Speaker 2: Here, the promoters, the DJs, the host everybody here is

570
00:26:28,800 --> 00:26:31,000
Speaker 2: kind of leaned in heavy to what we're doing, and

571
00:26:31,040 --> 00:26:33,600
Speaker 2: it's assisted us along our journey. So the city of

572
00:26:33,600 --> 00:26:37,280
Speaker 2: Atlanta truly has pushed us in a way the way

573
00:26:37,320 --> 00:26:40,640
Speaker 2: it does almost every product that comes out of culture.

574
00:26:40,920 --> 00:26:43,440
Speaker 3: Right. So it's been it's been great.

575
00:26:44,600 --> 00:26:46,920
Speaker 1: You know. Can you talked a little bit about the

576
00:26:47,320 --> 00:26:50,399
Speaker 1: revenue model for clients? You know, can you talk about

577
00:26:50,800 --> 00:26:53,200
Speaker 1: because you guys have removed or they have never had

578
00:26:53,280 --> 00:26:56,520
Speaker 1: monthly fees for creators, can you talk about how this

579
00:26:56,640 --> 00:27:00,840
Speaker 1: works and what benefit that provides to them?

580
00:27:00,920 --> 00:27:02,479
Speaker 2: Yeah, I mean you have to think about it, right,

581
00:27:02,560 --> 00:27:05,840
Speaker 2: Like there's a lot of creators they work with agencies,

582
00:27:05,880 --> 00:27:09,959
Speaker 2: non exclusive. They need business developmental Like if you're if

583
00:27:10,000 --> 00:27:12,320
Speaker 2: a creator is a media company in themselves, right, they're

584
00:27:12,359 --> 00:27:13,919
Speaker 2: running their own media pages essentially.

585
00:27:14,000 --> 00:27:14,160
Speaker 3: Right.

586
00:27:15,600 --> 00:27:19,880
Speaker 2: They're the talent, they're the marketers, they're the strategies, they're

587
00:27:19,920 --> 00:27:22,800
Speaker 2: the operators, the hope. Sometimes they get managers, but a

588
00:27:22,840 --> 00:27:26,080
Speaker 2: lot of the time they're everything, right, So what they

589
00:27:26,080 --> 00:27:29,960
Speaker 2: can't always be is business development sales getting out there

590
00:27:29,960 --> 00:27:32,800
Speaker 2: and just finding deals, finding opportunities for them. Is that's

591
00:27:32,800 --> 00:27:35,360
Speaker 2: why they work with agencies and evlients. And that's why

592
00:27:35,359 --> 00:27:38,399
Speaker 2: we work with agencies as well, right, And we have.

593
00:27:38,760 --> 00:27:42,440
Speaker 2: We're building out an agency platform right now for agency

594
00:27:42,440 --> 00:27:46,240
Speaker 2: and talent managers. But yeah, they need the work, they

595
00:27:46,240 --> 00:27:49,159
Speaker 2: need the deal flow to hit their front door. So

596
00:27:49,320 --> 00:27:53,560
Speaker 2: we look at it as an opportunity generator for creators

597
00:27:53,160 --> 00:27:55,520
Speaker 2: and in doing so, you know, we take a ten

598
00:27:55,560 --> 00:27:58,199
Speaker 2: percent clip on the opportunities that we bring, which is

599
00:27:58,600 --> 00:28:02,480
Speaker 2: significantly lower than and you know most situations out there.

600
00:28:02,480 --> 00:28:04,440
Speaker 2: I'm not I don't I'm not going to talk a

601
00:28:04,440 --> 00:28:08,639
Speaker 2: bad about different situations and different setups, but ten percent.

602
00:28:09,040 --> 00:28:11,480
Speaker 2: If you ask most creators, they'll say ten percent. Yeah,

603
00:28:11,520 --> 00:28:13,920
Speaker 2: that's great. You know you're gonna bring me. You bring

604
00:28:13,960 --> 00:28:17,040
Speaker 2: me a thousand bucks, I get nine hundred. Fair right,

605
00:28:17,760 --> 00:28:20,080
Speaker 2: it's transparent, it's on the website, it's on the terms,

606
00:28:20,160 --> 00:28:23,840
Speaker 2: it's directly in there on their dashboard when they receive offers.

607
00:28:23,920 --> 00:28:25,439
Speaker 2: So we never try to hide that these are This

608
00:28:25,520 --> 00:28:29,000
Speaker 2: is a feed that we take. I think everybody can

609
00:28:29,080 --> 00:28:30,879
Speaker 2: kind of agree that one. We have to make money,

610
00:28:30,880 --> 00:28:32,320
Speaker 2: we have to keep the lights open, we have to

611
00:28:32,359 --> 00:28:35,920
Speaker 2: keep the app running, right, So that's how we make money.

612
00:28:35,920 --> 00:28:38,280
Speaker 2: And I think in bits win your fair deals and

613
00:28:38,400 --> 00:28:41,920
Speaker 2: fair transparent trade, everybody's happy at the end of the day.

614
00:28:41,960 --> 00:28:44,040
Speaker 3: So creators have been happy with the app.

615
00:28:44,400 --> 00:28:46,480
Speaker 2: Managers have been happy with the app, even because you know,

616
00:28:46,560 --> 00:28:49,200
Speaker 2: in some cases you have managers that have their fees.

617
00:28:49,360 --> 00:28:50,040
Speaker 3: On top of that.

618
00:28:50,440 --> 00:28:54,240
Speaker 2: But our ten percent is so low that we tend

619
00:28:54,240 --> 00:28:57,040
Speaker 2: to stay out the way of just kind of encroaching

620
00:28:57,040 --> 00:28:58,760
Speaker 2: on their margins in a way where they might feel

621
00:28:58,760 --> 00:29:01,080
Speaker 2: like we don't need breakers, right, And that's what's been

622
00:29:01,080 --> 00:29:04,240
Speaker 2: able to keep the doors open. You know, we're playing

623
00:29:04,240 --> 00:29:06,680
Speaker 2: for scale and volume, right, so we want to be

624
00:29:06,920 --> 00:29:10,120
Speaker 2: the biggest platform with planet and at scale. With the

625
00:29:10,400 --> 00:29:12,800
Speaker 2: amount of volume that we're talking about, our ten percent

626
00:29:12,800 --> 00:29:16,960
Speaker 2: clip is is lucrative, you know, so we don't feel

627
00:29:16,960 --> 00:29:18,440
Speaker 2: like we have to raise it and making.

628
00:29:18,240 --> 00:29:19,000
Speaker 3: Any high right now.

629
00:29:19,440 --> 00:29:22,440
Speaker 1: You know, there's you know I talked about the percentages

630
00:29:22,480 --> 00:29:25,120
Speaker 1: of young people and adults who want to be influencers.

631
00:29:25,160 --> 00:29:28,240
Speaker 1: Can you talk about what you're seeing with this rise

632
00:29:28,400 --> 00:29:31,520
Speaker 1: and people wanting to participate in the creator economy, Like

633
00:29:31,520 --> 00:29:34,480
Speaker 1: we'll get you excited about these new opportunities that are

634
00:29:34,520 --> 00:29:35,560
Speaker 1: available for people.

635
00:29:36,840 --> 00:29:41,280
Speaker 2: I'd just love to see people want express themselves in

636
00:29:41,320 --> 00:29:43,760
Speaker 2: ways that we haven't seen before, right, Like even some

637
00:29:43,840 --> 00:29:46,320
Speaker 2: of my friends that have full time jobs by the way, right,

638
00:29:46,360 --> 00:29:49,640
Speaker 2: they're full professionals, doctors, lawyers, vps of this and that.

639
00:29:49,960 --> 00:29:52,640
Speaker 2: But everybody is on their own time and in their

640
00:29:52,680 --> 00:29:55,560
Speaker 2: own unique ways participating in this content game.

641
00:29:55,720 --> 00:29:55,920
Speaker 3: Right.

642
00:29:56,000 --> 00:29:58,920
Speaker 2: Some people are having podcasts, some people are doing get

643
00:29:58,960 --> 00:30:00,760
Speaker 2: Ready with Me content they get ready to go to

644
00:30:00,840 --> 00:30:03,880
Speaker 2: their corporate jobs and software engineers right, Like, so, just

645
00:30:03,920 --> 00:30:07,040
Speaker 2: seeing people express themselves in ways where they feel comfortable

646
00:30:07,240 --> 00:30:12,080
Speaker 2: using social media to actually like engage, let get people

647
00:30:12,080 --> 00:30:15,240
Speaker 2: a peek into their actual personalities and lives versus just

648
00:30:15,280 --> 00:30:17,920
Speaker 2: treating it like a digital resume of my accolades and

649
00:30:17,960 --> 00:30:19,760
Speaker 2: the things that I've done. You know, I love to

650
00:30:19,760 --> 00:30:23,680
Speaker 2: see that shift for people in general. That can almost

651
00:30:23,720 --> 00:30:26,000
Speaker 2: be like therapy for people. In some cases, everyone's not

652
00:30:26,080 --> 00:30:30,120
Speaker 2: trying to blow up and be the biggest, right. But yeah,

653
00:30:30,120 --> 00:30:32,800
Speaker 2: but then you also see it turning into actual overnight

654
00:30:32,840 --> 00:30:35,239
Speaker 2: opportunities for certain people that didn't expect it.

655
00:30:35,320 --> 00:30:35,520
Speaker 3: Right.

656
00:30:35,800 --> 00:30:38,320
Speaker 2: Some people just kind of started off cooking because they

657
00:30:38,360 --> 00:30:39,840
Speaker 2: love to cook. And you know what, I'm gonna put

658
00:30:39,840 --> 00:30:42,480
Speaker 2: it on TikTok because my small community of people is

659
00:30:42,680 --> 00:30:45,400
Speaker 2: riding with me and I'm giving getting feedback and I'm learning,

660
00:30:45,400 --> 00:30:47,880
Speaker 2: et cetera. The next thing, you know, you have a

661
00:30:47,920 --> 00:30:50,520
Speaker 2: small community. Next thing, you know, that small community supporting

662
00:30:50,520 --> 00:30:52,920
Speaker 2: you and amplifying your content. Now you have a bigger community.

663
00:30:52,960 --> 00:30:55,160
Speaker 2: Now there's people following that you never knew before. People

664
00:30:55,200 --> 00:30:57,440
Speaker 2: are telling you that your recipes are great. And you

665
00:30:57,520 --> 00:31:01,240
Speaker 2: now have a business. Right that just literally came out

666
00:31:01,240 --> 00:31:04,320
Speaker 2: of nowhere, and that's just on your own that's your

667
00:31:04,360 --> 00:31:06,800
Speaker 2: own content, right. And the brand deals come in and

668
00:31:06,840 --> 00:31:09,360
Speaker 2: the sponsorships and the partnerships come in, and you're starting

669
00:31:09,360 --> 00:31:14,640
Speaker 2: to see people literally shift from nine to five accountants

670
00:31:15,040 --> 00:31:20,320
Speaker 2: to online social media TikTok sensations that are chefs making

671
00:31:20,400 --> 00:31:24,080
Speaker 2: chef books and you know, selling merchandise and things like that.

672
00:31:24,160 --> 00:31:25,920
Speaker 3: So it's just like I've seen it.

673
00:31:25,840 --> 00:31:28,040
Speaker 2: Happen many many times, like over and over again, like

674
00:31:28,040 --> 00:31:32,880
Speaker 2: the last years, right on the for artists as well

675
00:31:32,920 --> 00:31:36,000
Speaker 2: as content creators, right, and I've also with a there's

676
00:31:36,040 --> 00:31:39,280
Speaker 2: a huge community of artists on the platform, we're also

677
00:31:39,320 --> 00:31:42,840
Speaker 2: content creators, and they combine that together in their strategy

678
00:31:42,840 --> 00:31:47,160
Speaker 2: and you just see like profound results right for people

679
00:31:47,200 --> 00:31:51,480
Speaker 2: who are also treating themselves as content creators alongside selling.

680
00:31:51,120 --> 00:31:51,680
Speaker 3: Whatever they do.

681
00:31:52,160 --> 00:31:54,200
Speaker 2: One thing that I've noticed, right, you got you've probably

682
00:31:54,240 --> 00:31:59,520
Speaker 2: noticed this realtors, right, realtors have essentially in order to

683
00:31:59,520 --> 00:32:02,479
Speaker 2: be a successful realtor, you almost have to be a

684
00:32:02,560 --> 00:32:05,280
Speaker 2: successful content creator at the same Right, that's the way

685
00:32:05,320 --> 00:32:07,440
Speaker 2: you market their properties. That's how you get people to

686
00:32:07,480 --> 00:32:09,720
Speaker 2: know that you have access to this property. You know,

687
00:32:09,960 --> 00:32:13,200
Speaker 2: it's literally a sales generator for them.

688
00:32:13,280 --> 00:32:13,480
Speaker 3: Right.

689
00:32:13,800 --> 00:32:16,520
Speaker 2: And the people who have leaned leaned into like actually

690
00:32:16,560 --> 00:32:20,040
Speaker 2: making high quality content, have good scripts, good hooks, etc.

691
00:32:20,400 --> 00:32:22,400
Speaker 3: Like those are all things content creators do.

692
00:32:22,480 --> 00:32:25,320
Speaker 2: Right, So you're starting to see that being a content

693
00:32:25,360 --> 00:32:28,720
Speaker 2: creator isn't necessarily like, hey, I want to be an

694
00:32:28,760 --> 00:32:31,680
Speaker 2: influencer and just dance and make money with brands, right, Like,

695
00:32:32,320 --> 00:32:35,840
Speaker 2: content creation is becoming a vehicle. It's becoming a tool,

696
00:32:35,960 --> 00:32:40,640
Speaker 2: a weapon that anybody can use to promote themselves, their brands,

697
00:32:40,760 --> 00:32:41,960
Speaker 2: their services.

698
00:32:42,360 --> 00:32:42,560
Speaker 3: Right.

699
00:32:43,640 --> 00:32:46,280
Speaker 2: So I think that, yeah, everybody should have a little

700
00:32:46,320 --> 00:32:49,880
Speaker 2: bit concentrator. And as this space proliferates and you never know,

701
00:32:50,320 --> 00:32:53,440
Speaker 2: it might just be enough to keep you know, your

702
00:32:53,520 --> 00:32:56,560
Speaker 2: clientele coming in and you have a study flawed business,

703
00:32:56,760 --> 00:32:59,080
Speaker 2: it might turn into something you never knew you can be.

704
00:33:00,880 --> 00:33:02,800
Speaker 2: You know, everybody used to set their own goals and

705
00:33:02,840 --> 00:33:05,600
Speaker 2: what they consider success. But I just I think that

706
00:33:05,880 --> 00:33:08,840
Speaker 2: it's success no matter what. Right the person who was

707
00:33:08,920 --> 00:33:11,520
Speaker 2: shy to even get on front of a camera and

708
00:33:11,600 --> 00:33:13,880
Speaker 2: say anything like that, all these thoughts, they have all

709
00:33:13,920 --> 00:33:17,120
Speaker 2: these great deep conversations when they're chilling with the friends.

710
00:33:16,840 --> 00:33:19,000
Speaker 3: At the crib, but the moment you put a camera

711
00:33:19,000 --> 00:33:20,239
Speaker 3: on them, it's like, I don't want to talk, right.

712
00:33:20,560 --> 00:33:23,640
Speaker 2: So there you have people like that that are just like,

713
00:33:23,680 --> 00:33:27,240
Speaker 2: you know, it's day one of me every day telling

714
00:33:27,280 --> 00:33:29,400
Speaker 2: y'all what I think and this is what it's going

715
00:33:29,440 --> 00:33:32,280
Speaker 2: to be. Right, And you start to see on day

716
00:33:32,280 --> 00:33:34,360
Speaker 2: one hundred they're chilling there and they're like, yeah, man,

717
00:33:34,440 --> 00:33:35,960
Speaker 2: So you know they'll shout out to my guests and

718
00:33:36,000 --> 00:33:37,760
Speaker 2: shut out to the host of it. So you know,

719
00:33:37,880 --> 00:33:42,920
Speaker 2: it's it's just great to see people expressing themselves instead

720
00:33:42,920 --> 00:33:46,680
Speaker 2: of just posting for the sake of saying, hey, here's

721
00:33:46,720 --> 00:33:49,040
Speaker 2: what I Here's what I've done, or you know, here

722
00:33:49,080 --> 00:33:51,400
Speaker 2: here's where I was or whatever, you know what I mean.

723
00:33:52,000 --> 00:33:54,800
Speaker 1: Black Tech Green Money is a production to Blavity, Afro Tech,

724
00:33:55,160 --> 00:33:58,600
Speaker 1: Black Effect podcast, Networking Night Hire Immedia. It's produced by Morgan,

725
00:33:58,640 --> 00:34:03,160
Speaker 1: Devon and Me, with the additional production support by Kate McDonald,

726
00:34:03,160 --> 00:34:05,960
Speaker 1: say Ergan and Jaden McGee. Special thank you to Michael

727
00:34:06,000 --> 00:34:08,239
Speaker 1: Davis in Love Beach. Learn more about My Guess and

728
00:34:08,280 --> 00:34:11,200
Speaker 1: other tech thiss raps an innovators at afrotech dot com.

729
00:34:11,640 --> 00:34:13,879
Speaker 1: Video version of this episode will drop to Black Tech

730
00:34:13,880 --> 00:34:14,840
Speaker 1: Green Money on YouTube.

731
00:34:15,000 --> 00:34:15,560
Speaker 3: Gonna tap in.

732
00:34:16,360 --> 00:34:19,279
Speaker 1: Enjoy your Black Tech Green Money. Share this with somebody,

733
00:34:19,880 --> 00:34:21,919
Speaker 1: Go get your money. Peace and love,