WEBVTT - Should Black Folks Do Black Friday? | MiniPod 0:00:00.200 --> 0:00:03.280 Native Lampard is a production of iHeart Radio in partnership 0:00:03.320 --> 0:00:04.880 with Reason Choice Media. 0:00:05.000 --> 0:00:09.560 Welcome, Welcome, Welcome, Welcome, Welcome home everyone. 0:00:09.720 --> 0:00:12.800 We are thrilled to be joined today for our mini 0:00:12.840 --> 0:00:14.440 pod our dear sister. 0:00:14.520 --> 0:00:19.439 She just celebrated a birthday this week. She is a legend. 0:00:19.480 --> 0:00:22.040 A civil rights hero of our time. You all will 0:00:22.079 --> 0:00:24.200 read about her in the history books. But Tip and 0:00:24.280 --> 0:00:27.360 I at least get to call her a machete sister friend. 0:00:27.400 --> 0:00:29.520 I know Bakari and Andrew are gonna get mad they 0:00:29.520 --> 0:00:32.159 call a sister too. But this is the legendary co 0:00:32.280 --> 0:00:36.120 founder of Black Voters Matter, Natasha Brown, and also the 0:00:36.159 --> 0:00:37.559 Southern Black Girls Collective. 0:00:37.640 --> 0:00:38.239 Did I get it right? 0:00:38.240 --> 0:00:41.159 He'll be no, you didn't get it right. But it's okay. 0:00:41.280 --> 0:00:45.360 Girls and Women's Consortium and Women's Consortia. 0:00:45.479 --> 0:00:48.960 And get the sea word right. It's okay. 0:00:49.840 --> 0:00:52.680 But what you gotta know is Latasha fights for all 0:00:52.720 --> 0:00:55.200 of our people, whether they in the South and north east, 0:00:55.240 --> 0:00:58.800 the West, across the continent. She is here because she 0:00:58.920 --> 0:01:03.320 is fighting now to en sure that we get our Say, Latasha, 0:01:03.400 --> 0:01:08.240 you have just launched, in coalition with some others, really 0:01:08.400 --> 0:01:12.000 robust boycott initiative and I want you to talk about 0:01:12.360 --> 0:01:13.280 we ain't buying it. 0:01:14.160 --> 0:01:15.040 We ain't buying it. 0:01:15.160 --> 0:01:17.280 We are not buying that we live in the wealthiest 0:01:17.319 --> 0:01:20.080 country in the world and we cannot take care of 0:01:20.120 --> 0:01:22.720 its citizens. We ain't buying that you can give a 0:01:22.760 --> 0:01:27.080 trillion dollars over a trillion dollars over the next however 0:01:27.160 --> 0:01:31.759 many young years, next decade to a thousand wealthiest people 0:01:31.880 --> 0:01:35.160 in this country, and you cannot supply for food stamps, 0:01:35.319 --> 0:01:38.280 You cannot make sure that people don't lose the ACA, 0:01:38.360 --> 0:01:40.280 they don't lose their subsidies for health care. 0:01:40.480 --> 0:01:41.360 We ain't buying it. 0:01:41.440 --> 0:01:44.280 We ain't buying that you can actually go and spend 0:01:44.600 --> 0:01:46.399 three hundred million dollars on a. 0:01:46.520 --> 0:01:48.840 Gold gilded dining room. 0:01:48.920 --> 0:01:52.880 At the same time, people including veterans, are standing in 0:01:52.960 --> 0:01:55.200 line for hours. So we ain't buying it. And because 0:01:55.200 --> 0:01:56.840 we ain't buying it, we ain't buying with people that 0:01:56.920 --> 0:01:59.680 staying with that foolishness. And so we've launched a campaign 0:02:00.120 --> 0:02:02.960 that literally we are talking. There are three companies who 0:02:03.000 --> 0:02:07.640 have actually capitulated, have stood with this administration, have backed 0:02:07.680 --> 0:02:12.720 away from their DEI commitments, Target Home, Depot and Amazon. 0:02:13.000 --> 0:02:16.200 We're coming for you on Thanksgiving weekend. We're asking people 0:02:16.760 --> 0:02:19.280 just like we're not buying this fool shis. We're not 0:02:19.360 --> 0:02:22.240 buying and spending our money with companies that are not 0:02:22.440 --> 0:02:25.880 literally standing up for democracy and standing to protect us 0:02:26.040 --> 0:02:28.440 when there are people that are seeking a government. 0:02:28.080 --> 0:02:29.000 That seeking to harm us. 0:02:30.440 --> 0:02:35.280 Again Amazon, and I did say the Amazon because I 0:02:35.320 --> 0:02:36.480 know everybody started like. 0:02:39.280 --> 0:02:41.120 Today, but I got a message with that. 0:02:41.200 --> 0:02:43.280 I got a cool I got a tip with that 0:02:43.680 --> 0:02:46.440 Amazon Home depot and Target. 0:02:46.200 --> 0:02:48.360 The home depot easy. I'm gonna have to I'm gonna 0:02:48.360 --> 0:02:50.560 talk to Ellen about Target. Make sure she stay out 0:02:50.560 --> 0:02:52.079 of that one. That's the one I'm worried about. 0:02:52.160 --> 0:02:55.520 She should have been out of. We've been, but she 0:02:55.600 --> 0:02:59.040 kind of got. 0:02:59.639 --> 0:03:01.440 But that's it. 0:03:01.840 --> 0:03:04.760 Okay, let me let me just do an Amazon is 0:03:04.800 --> 0:03:06.040 gonna be I'm not gonna lie. It is gonna be 0:03:06.120 --> 0:03:08.680 very hard. It's a Seattle headquarter company. I want you 0:03:08.800 --> 0:03:14.160 really quick LB to get into why you chose those 0:03:14.200 --> 0:03:18.160 particular targets no pun intended. And also if you can 0:03:18.560 --> 0:03:22.280 talk about the importance of an economic boycott within a 0:03:22.320 --> 0:03:25.160 truncated time frame, because normally, I think, especially in this 0:03:25.240 --> 0:03:26.920 day and age, people are like, are you really going 0:03:27.000 --> 0:03:29.640 to get a win. If there's an end of the matter, 0:03:30.600 --> 0:03:32.720 what is the purpose of having an end to the 0:03:32.720 --> 0:03:35.840 boycott and why wasn't it extended beyond just Thanksgiving weekend 0:03:35.920 --> 0:03:36.760 at Black Friday on. 0:03:37.240 --> 0:03:39.200 So let me say this, this is not a boycott. 0:03:39.320 --> 0:03:42.800 This is an economic action. And so it's okay because 0:03:42.800 --> 0:03:46.440 there are boycott's target isn't actually full fledged boycott, And 0:03:46.480 --> 0:03:50.000 with a boycott there's a particular specific ask, there's a 0:03:50.040 --> 0:03:53.040 negotiation that goes around there, and there's an expected outcome. 0:03:53.320 --> 0:03:55.960 What we're saying is that we have economic power. Not 0:03:56.040 --> 0:03:58.800 only we have political power flex, but we have that's right, 0:03:58.840 --> 0:04:01.480 we all flex. We have economic power. And what we 0:04:01.560 --> 0:04:05.320 know is twenty to over forty percent of sales for 0:04:05.360 --> 0:04:09.440 the entire quarter most companies on that weekend alone, They're 0:04:09.520 --> 0:04:11.840 projection for the next six months are determined by that 0:04:11.920 --> 0:04:14.760 we can and so this is really while it is 0:04:14.800 --> 0:04:17.400 we're lifting up the companies, this is really about us 0:04:17.440 --> 0:04:20.880 building our muscle. Like listen, I love the shop online 0:04:20.920 --> 0:04:23.920 like the next person. Matter of fact, and all I 0:04:24.000 --> 0:04:26.920 understand Amazon truck just left my house. I'm looking out 0:04:26.920 --> 0:04:28.599 the way that has just left my house. So I 0:04:28.680 --> 0:04:35.240 get it right back they're right there, right, But ultimately, y'all, 0:04:35.440 --> 0:04:39.799 if we cannot create the kind of discipline for four days, 0:04:40.000 --> 0:04:42.359 well we're saying that we've got to start developing the 0:04:42.520 --> 0:04:46.120 muscle and the discipline that when people are not supporting 0:04:46.520 --> 0:04:49.320 us or allowing what, we're just gonna let We're just 0:04:49.360 --> 0:04:53.000 gonna support these folks who are capitulating. They're going up 0:04:53.000 --> 0:04:56.320 on the White House like given their basically promising their 0:04:56.360 --> 0:05:00.000 first born child to an administration that is being hurtful in. 0:05:00.080 --> 0:05:00.960 Harmful to us. 0:05:01.200 --> 0:05:04.680 And so while this is yes, we're we're looking at 0:05:04.720 --> 0:05:07.400 how we use our money. We want people to be 0:05:07.720 --> 0:05:11.560 more conscious about their spending. More than anything, We want 0:05:11.600 --> 0:05:15.400 folks to be conscious about their spending to leverage that 0:05:15.440 --> 0:05:18.520 particular weekend because it is such a significant It is 0:05:18.640 --> 0:05:22.719 the largest retail weekend of the year, and it can 0:05:22.800 --> 0:05:25.960 have a dent in that truncated space. Now, there are 0:05:25.960 --> 0:05:29.120 some folks like the Target boycott. The Target boycott hang 0:05:29.160 --> 0:05:32.240 on end is going to continue until they meet their demands, 0:05:32.240 --> 0:05:34.839 and there are other actions that are happening as well 0:05:35.080 --> 0:05:38.279 that people are really talking about what they can do 0:05:38.360 --> 0:05:40.800 to continue, and we want people to be activated in that. 0:05:41.120 --> 0:05:44.119 But this is a way for us to actually show 0:05:44.240 --> 0:05:47.120 and demonstrate, you know. Part of reasons why our power, 0:05:47.200 --> 0:05:49.920 part of reasons why I think elections work is because 0:05:49.920 --> 0:05:53.080 they have a there's like a timeframe, right that you know, 0:05:53.240 --> 0:05:56.000 there's the election is gonna happen this day, and there's 0:05:56.040 --> 0:05:56.960 gonna be some choice and. 0:05:57.000 --> 0:06:00.000 Decision made by that day. Right, what can happen? 0:06:00.120 --> 0:06:05.159 Particularly traditionally with boycotts, they can go on for a month, 0:06:05.400 --> 0:06:07.080 they can go on for a couple of years, they 0:06:07.120 --> 0:06:09.480 can go on, and and they should. I am actually 0:06:09.480 --> 0:06:11.839 a support of that. But this is a design in 0:06:11.880 --> 0:06:15.320 that way. This is an economic action for people to 0:06:15.480 --> 0:06:19.159 actually reflect, to be more consciously aware of how we 0:06:19.279 --> 0:06:22.279 spend our money and who we spend our money too, 0:06:22.640 --> 0:06:24.840 and that there is a collective action we're going to 0:06:24.920 --> 0:06:27.440 take that weekend to send a message that we ain't 0:06:27.480 --> 0:06:30.240 playing with y'all, Like at the end of the day, we. 0:06:30.320 --> 0:06:31.039 Are not buying. 0:06:31.279 --> 0:06:33.280 Let me ask a question real quick. Is there is 0:06:33.320 --> 0:06:35.400 there I think you answered it just now, But is 0:06:35.440 --> 0:06:39.679 there an ask that that goes along with this economic action? 0:06:39.760 --> 0:06:42.400 Are we asking these companies for something? 0:06:42.680 --> 0:06:47.040 Or yeah, you mean like stop being racist, but like but. 0:06:47.040 --> 0:06:50.520 Like a specific like a specific ask and or because 0:06:50.560 --> 0:06:52.600 I mean it could be both. Is this Is this 0:06:52.680 --> 0:06:56.839 a message to the world and organizing messaging tactic that 0:06:56.839 --> 0:06:58.279 we're using, because by the way, I'm all in. I 0:06:58.320 --> 0:07:00.600 just need to figure out. You just need to tell me, well, 0:07:00.960 --> 0:07:03.159 why we hear what we're doing, and what the end 0:07:03.200 --> 0:07:05.080 result gonna be. But I'm all in because I follow 0:07:05.120 --> 0:07:05.920 you anywhere. 0:07:05.600 --> 0:07:06.560 Well, you just need to ask. 0:07:07.800 --> 0:07:10.360 I'm with you just in case somebody asked me what 0:07:10.400 --> 0:07:14.560 I'm doing, I need to be able to tell them why. 0:07:14.640 --> 0:07:17.800 Yeah, that's why. 0:07:18.280 --> 0:07:22.120 All right, nice to have you on the show. Welcome Home. 0:07:26.080 --> 0:07:29.080 So part of what I think you know, I'm glad 0:07:29.160 --> 0:07:32.040 you asked the question, which is why I wanted to 0:07:32.520 --> 0:07:36.080 early upfront to distinguish this is not a boycott and 0:07:36.160 --> 0:07:39.960 a boycott and a boy this action in terms of 0:07:40.240 --> 0:07:43.040 when you're buying it. Now, there are boycotts that are 0:07:43.120 --> 0:07:46.440 part of this right and for example, the target boycott 0:07:46.520 --> 0:07:48.400 was a target fast and it's turned into a full 0:07:48.400 --> 0:07:52.440 fledged boycott. They have specific list of demands that people 0:07:52.440 --> 0:07:56.000 have been organizing around that they're actually in negotiations with 0:07:56.200 --> 0:07:58.840 where they actually want some in right, and then there 0:07:58.880 --> 0:08:00.600 are people are actually now in this. 0:08:00.560 --> 0:08:01.840 Space around home, depot. 0:08:01.840 --> 0:08:04.080 What you're going to see is there's been an official 0:08:04.160 --> 0:08:08.120 call uponme depot, and where the folks who are organizing 0:08:08.200 --> 0:08:12.040 with that have a specific ask. This is an organizer. 0:08:12.120 --> 0:08:15.240 I'm an organizer and this right here is an organizer 0:08:15.320 --> 0:08:18.520 container for a couple of things. One is not just 0:08:18.560 --> 0:08:20.680 about the companies. What I want people to know are 0:08:20.720 --> 0:08:22.960 particular the folks that listen to this, this is about 0:08:23.000 --> 0:08:26.000 you too, that ultimately we want the companies to do right, 0:08:26.160 --> 0:08:27.120 but we ain't got to do right. 0:08:27.200 --> 0:08:29.320 No, we gonna have to do better. We're going to 0:08:29.360 --> 0:08:31.520 have to be much more conscious. 0:08:31.160 --> 0:08:35.680 Much more disciplined, much more directed with our spending. So 0:08:35.880 --> 0:08:38.640 for me, what the big part of this campaign is 0:08:38.679 --> 0:08:43.359 really about raising the consciousnes, the consciousness and the awareness 0:08:43.480 --> 0:08:46.160 that we are consumers and we've got power. When I 0:08:46.200 --> 0:08:49.840 look at black folk in this country, we've got one 0:08:49.920 --> 0:08:54.800 point eight trillion dollars in it, literally in billion dollars, 0:08:54.840 --> 0:08:59.200 I'm sorry, in consumer power. That's a lot of power, y'all. 0:08:59.480 --> 0:09:01.640 That when we're looking at how are we using that? 0:09:01.679 --> 0:09:04.360 Why are we still continuing the same kind of spending 0:09:04.360 --> 0:09:07.560 habits which many of us are right I'm guilty of it, 0:09:07.640 --> 0:09:10.160 Like the next person that many of us are spending 0:09:10.760 --> 0:09:14.080 using the same kind of spending habits out of convenience, 0:09:14.400 --> 0:09:16.200 out of this is what we like. This is a 0:09:16.200 --> 0:09:18.040 brand we like. This is the store down the street 0:09:18.080 --> 0:09:20.520 from me. I mean I got some cool stuff from 0:09:20.559 --> 0:09:23.760 Target when I was shopping there, right, But ultimately, I 0:09:23.800 --> 0:09:26.360 don't love Target more than I love my five year old. 0:09:26.720 --> 0:09:29.160 Like my five year old, I don't love Target more 0:09:29.200 --> 0:09:32.160 than I love my family. That right now, we're looking 0:09:32.240 --> 0:09:36.640 at them losing their health benefits. Where a family member 0:09:36.679 --> 0:09:40.120 of buyds her health insurance would go up from two 0:09:40.240 --> 0:09:43.360 hundred and sixty dollars a month to almost two rands. 0:09:43.360 --> 0:09:46.000 She can't afford that. That's more than all that's the 0:09:46.040 --> 0:09:47.480 morning the bills in our household. 0:09:47.800 --> 0:09:50.960 So we've got to use the pressure. However we can 0:09:51.080 --> 0:09:55.160 use that pressure. But more than anything for this particular campaign, 0:09:55.480 --> 0:09:56.640 this campaign. 0:09:56.280 --> 0:09:59.000 Is for us. It is for us to really. 0:09:58.760 --> 0:10:04.040 Think about our spending choices, our habits that we're actually 0:10:04.040 --> 0:10:07.720 contributing to businesses that are hurting and harming us. So 0:10:07.760 --> 0:10:10.160 it's not just they gotta do right, we gotta do right. 0:10:10.960 --> 0:10:11.080 LB. 0:10:11.240 --> 0:10:12.679 Can I just and I know T if you need 0:10:12.720 --> 0:10:13.640 to get in here Andrew. 0:10:13.679 --> 0:10:15.520 You two, I just want to do one quick fact 0:10:15.600 --> 0:10:17.880 check just because I love you, sister, and you going 0:10:18.440 --> 0:10:22.679 it is two point one trillion, and it is trilli, 0:10:22.760 --> 0:10:27.640 but it's well Nielsen, Nielsen. 0:10:29.080 --> 0:10:34.079 I'm gonna give you if you say, I just want 0:10:33.480 --> 0:10:36.920 to I said trillion in back off a billion, but right, okay, 0:10:37.000 --> 0:10:37.720 I'm gonna taking. 0:10:37.640 --> 0:10:39.920 But I'm with you on that. I just want to 0:10:39.920 --> 0:10:42.720 make sure we take the whole Yeah, Like, let's be clear. 0:10:42.760 --> 0:10:44.000 If it's between one. 0:10:43.840 --> 0:10:47.120 Point eight and two point one somewhere in there, that's 0:10:47.160 --> 0:10:50.520 a whole lot of money, so Youney, and that is 0:10:50.520 --> 0:10:53.360 not our wealth. That is what we spend. This is 0:10:53.400 --> 0:10:55.640 also a discipline exercise of be I hear you. I'm sorry, 0:10:55.720 --> 0:10:56.079 and I do. 0:10:56.080 --> 0:10:58.360 Want to say about the companies earlier, and I know 0:10:58.400 --> 0:11:01.400 tif you got a question earlier when I was asked 0:11:01.400 --> 0:11:05.840 the question why these companies target rolled back their DEI commitments. Right, 0:11:05.960 --> 0:11:09.320 target customer base forty percent of their customer base, y'all 0:11:09.320 --> 0:11:13.600 are multicultural shoppers. They're people of color. We're keeping them floating. 0:11:13.800 --> 0:11:18.040 So when you looking at Amazon, Amazon Cyber Monday, just alone, y'all, 0:11:18.920 --> 0:11:22.800 that is the biggest online shopping day of the year, 0:11:23.320 --> 0:11:26.960 believe it or not, multicultural almost at the same rate, 0:11:27.240 --> 0:11:29.800 we're the ones that's buying online, and believe it or not, 0:11:29.880 --> 0:11:34.320 it's our Latino, our Latito brothers and sisters that is 0:11:34.559 --> 0:11:38.200 the biggest, the biggest vehicle for them in terms of 0:11:38.240 --> 0:11:40.920 online shopping. And we're seeing what's happening with that when 0:11:40.920 --> 0:11:44.079 we're looking at home depot the same thing. Not only 0:11:44.280 --> 0:11:49.160 home depot policies, but they got the mitigative goal right 0:11:49.200 --> 0:11:52.960 to actually call folks having workers that are outside like 0:11:53.000 --> 0:11:56.760 they've exploiteded. Now they're actually providing that information to ice 0:11:57.400 --> 0:12:01.240 and surveillance information. No, you can't take our money and 0:12:01.240 --> 0:12:03.240 not staying with us and just exploit us. 0:12:03.320 --> 0:12:05.680 That's not gonna go now. That's why we ain't buying it. 0:12:05.720 --> 0:12:12.920 But to do that to Andrew ask your question, you 0:12:13.480 --> 0:12:18.559 stand up, listen. I feel like Lytasha framed the message 0:12:18.600 --> 0:12:20.439 on this herself. First of all, we ain't buying it 0:12:20.440 --> 0:12:23.760 definitely came from because you said it like you own it. 0:12:23.800 --> 0:12:27.360 We ain't buying it. I believe you. I believe you fully. 0:12:28.000 --> 0:12:37.120 I like this action, this flex action, economic flex because 0:12:38.000 --> 0:12:41.960 too often we're taking for granted and we allow society 0:12:42.640 --> 0:12:48.240 media and others to reinforce our disempowerment. And what this campaign, 0:12:48.559 --> 0:12:51.400 in my mind, seems to do, is to reinforce the 0:12:51.400 --> 0:12:55.000 fact that we have power and choice about everything. Your 0:12:55.080 --> 0:12:57.640 choice to not vote is a choice. You could go 0:12:57.920 --> 0:13:00.920 or you could not. You're exercising a choice when it 0:13:00.920 --> 0:13:03.400 comes to your money. Yeah, that store may be closer, 0:13:03.920 --> 0:13:08.040 it may look like it have better sales and discounts 0:13:08.080 --> 0:13:10.280 on for you, But guess what if you ride just 0:13:10.320 --> 0:13:12.480 a little bit further down the street, that one's got 0:13:12.480 --> 0:13:15.240 some stuff and they got better stuff up the block, 0:13:15.240 --> 0:13:18.120 down the street, round the corner. It's a choice. And 0:13:18.160 --> 0:13:21.040 I just I think in this time talking about meeting 0:13:21.040 --> 0:13:23.000 the moment, Angela, you know we're talking about all these 0:13:23.280 --> 0:13:25.880 We're talking about powerful people and how they meet the moment, 0:13:26.000 --> 0:13:28.880 and how this public figure is meeting the moment. Well, 0:13:28.920 --> 0:13:32.839 how are we, as regular everyday people and more specifically, 0:13:33.160 --> 0:13:37.080 regular everyday consumers meeting the moment. We may not have 0:13:37.120 --> 0:13:39.560 the platform, we may not be the elected official, we 0:13:39.640 --> 0:13:45.000 may not be you know, the basketball player or the activists, 0:13:45.320 --> 0:13:47.920 but every single one of us has the ability to 0:13:48.160 --> 0:13:50.800 flex when we want to. And this, to me, the 0:13:50.880 --> 0:13:55.280 collective flex is one that requires our neighbors, our friends, 0:13:55.320 --> 0:13:58.000 our family others to participate. I just hope that all 0:13:58.040 --> 0:14:01.160 of us deputize, not just ourselves, but our family members, 0:14:01.240 --> 0:14:04.880 remind them, talk to them about what this is, because 0:14:05.000 --> 0:14:08.000 it ain't nothing worse than a flex and a muscle 0:14:08.000 --> 0:14:10.280 don't pop out, that's right, that's right, So you can't 0:14:10.280 --> 0:14:11.800 flex and then no, nothing show up. 0:14:20.520 --> 0:14:21.960 And I will say to this too. 0:14:22.480 --> 0:14:25.840 You know, I can't tell y'all how many times I've 0:14:25.840 --> 0:14:28.960 been in conversations recently around you know, we need a 0:14:29.000 --> 0:14:31.120 Martin Luther King, we need a leader, we need and 0:14:31.160 --> 0:14:33.760 every time I hear that, it actually aggravates me. Let 0:14:33.800 --> 0:14:35.400 me tell you why, because I think it's a compound. 0:14:35.800 --> 0:14:37.760 At the end of the day, it's a compound. What 0:14:37.800 --> 0:14:40.520 you what you say to me is you want somebody 0:14:40.600 --> 0:14:44.119 that's willing to give their lives to You want somebody 0:14:44.360 --> 0:14:48.000 to go on the uh, to be out there, put 0:14:48.040 --> 0:14:51.240 them themselves in dangerous way, and you don't have to 0:14:51.320 --> 0:14:54.640 change anything about your behavior, Like we can't do that. 0:14:54.800 --> 0:14:57.600 At the end of the day, if we are and 0:14:57.640 --> 0:15:01.480 as we will defeat this author terranism, it is going 0:15:01.520 --> 0:15:05.000 to require something of all of us, and damn it 0:15:05.000 --> 0:15:07.160 if you can't wait, if you can't go four days 0:15:07.200 --> 0:15:08.960 without spending some money, I don't know what to say 0:15:09.000 --> 0:15:11.160 to you, right, you know, I don't I don't know, 0:15:11.200 --> 0:15:12.760 I don't have any I don't know what to say. 0:15:13.120 --> 0:15:15.720 But I think it's you know, even in the campaign, 0:15:15.880 --> 0:15:18.080 just the functionality of the campaign. I want folks to 0:15:18.160 --> 0:15:21.320 understand there are three companies that we're highlighting because there 0:15:21.320 --> 0:15:23.960 are actions already going on and right, and that's what 0:15:24.040 --> 0:15:26.120 made it for us. We thought that that would lift 0:15:26.160 --> 0:15:28.840 it up, lift up work that was ongoing, work. 0:15:28.640 --> 0:15:29.320 That is happening. 0:15:29.480 --> 0:15:33.280 But we're we're actually saying, don't spend any money that weekend, 0:15:33.640 --> 0:15:36.560 and if you already spend money, spend money with local, 0:15:36.760 --> 0:15:39.760 black owned or smaller women owned companies that week in. 0:15:40.120 --> 0:15:42.840 So that's why each day on Thursday, we're saying, spend 0:15:42.920 --> 0:15:45.680 time with families, don't spend time with folks, don't spend money. 0:15:45.800 --> 0:15:48.080 We ain't spending no money. We spending time with our families. 0:15:48.240 --> 0:15:50.920 On Friday, that which they call black Friday, we call 0:15:51.000 --> 0:15:53.440 it a blackout Friday. It's gonna be the blackest Friday 0:15:53.440 --> 0:15:55.800 they ever seen. Because what we're gonna do is we're 0:15:55.800 --> 0:15:58.560 gonna make sure that we're lifting up in that space. 0:15:58.680 --> 0:16:01.240 They're gonna be actions going on across the country in 0:16:01.320 --> 0:16:04.480 different stores, and we're asking people to not buy on 0:16:04.600 --> 0:16:07.840 Black Friday, to send a message of our consumer power. 0:16:08.120 --> 0:16:12.359 That Saturday and Sunday, we're saying, spend small, that small Saturdays, 0:16:12.560 --> 0:16:16.760 small Sunday, spends with small businesses, black owned, some of 0:16:16.800 --> 0:16:19.320 these businesses that have lost some of their contracts or 0:16:19.320 --> 0:16:22.040 they have lost their foot traffic. And on Monday we 0:16:22.120 --> 0:16:23.880 going you're talking about cyber Monday. No, it's gonna be 0:16:23.880 --> 0:16:26.480 a cyber shutdown. We are saying telling folks to lead 0:16:26.560 --> 0:16:30.479 your apps, do not buy online, and more importantly Amazon, 0:16:31.000 --> 0:16:33.200 make sure that we're lifting up that we are not 0:16:33.280 --> 0:16:35.200 shopping and buying anything from Amazon. 0:16:35.520 --> 0:16:36.760 So it is a four. 0:16:36.640 --> 0:16:40.320 Days very trunk k five days very trunkeated in a 0:16:40.400 --> 0:16:43.000 space that we believe that we can actually show the power, 0:16:43.560 --> 0:16:46.880 use our consumer power and to send a message and 0:16:47.000 --> 0:16:49.880 it can feed into larger actions, ongoing actions. 0:16:49.600 --> 0:16:50.240 That are happening. 0:16:50.520 --> 0:16:51.200 I love it, Pasha. 0:16:51.240 --> 0:16:54.040 I want to talk about the home depot piece and 0:16:54.480 --> 0:16:56.920 I'll shift topics a little bit, but I just wanted 0:16:57.120 --> 0:16:59.400 to make this point to our audience I'm having some 0:16:59.440 --> 0:17:04.320 work done house now, and there are workers who live 0:17:04.440 --> 0:17:06.680 in Maryland and they're saying, we're not coming to d 0:17:06.840 --> 0:17:09.680 C right now. So we have to do everything via 0:17:09.720 --> 0:17:15.760 FaceTime or WhatsApp because literally crossing state lines, they could 0:17:15.800 --> 0:17:20.480 be disappeared or deported. And I know that our community, 0:17:20.880 --> 0:17:23.080 there are small pockets of our community who do not 0:17:23.160 --> 0:17:26.000 feel in solidarity with this community, and I want to 0:17:26.040 --> 0:17:31.679 caution us that if we let them turn us into monsters, 0:17:32.200 --> 0:17:35.360 then we are no different. The same way a vampire 0:17:35.400 --> 0:17:38.080 can suck blood from your neck and convert you into 0:17:38.119 --> 0:17:41.840 another bloodsucker. We can't allow that to happen. I know 0:17:42.440 --> 0:17:43.360 it's frustrating. 0:17:43.680 --> 0:17:43.960 You know. 0:17:45.560 --> 0:17:47.720 It's not real in the literal sense. 0:17:47.720 --> 0:17:49.359 But I know it's frustrating for black folks who are 0:17:49.400 --> 0:17:53.520 spiritually and mentally and physically exhausted at what they're going through. 0:17:53.960 --> 0:17:57.879 But we have to consider the humanity of other people. 0:17:57.960 --> 0:18:01.600 I think that is just our superpower. So on that note, 0:18:02.200 --> 0:18:04.359 I always say, if I could bottle Natasha up and 0:18:04.400 --> 0:18:07.240 give her away for Christmas, I would do that. You 0:18:07.320 --> 0:18:11.040 are Love's evangelists, and you can turn anyone into a 0:18:11.080 --> 0:18:12.480 devout follower. 0:18:12.800 --> 0:18:13.760 Of whatever do. 0:18:15.800 --> 0:18:18.280 They if you get your on them, you get your 0:18:18.320 --> 0:18:22.120 hands on them, then then you can and a lot 0:18:22.160 --> 0:18:25.000 of us we had the privilege of having them a 0:18:25.000 --> 0:18:27.399 few hours on the day before your birthday, not on 0:18:27.480 --> 0:18:30.640 your birthday, but but talking and just about what we're 0:18:30.800 --> 0:18:35.119 going through. And people are hurting right now. You know, 0:18:35.240 --> 0:18:40.240 people don't have food to eat. People their children are hungry, 0:18:40.240 --> 0:18:42.760 People are dealing with healthcare crisis. People are dealing with 0:18:42.800 --> 0:18:47.000 alien parents, people are dealing with alien children. People are 0:18:47.040 --> 0:18:50.800 broke or their spirits are broken. It's just a heavy 0:18:50.840 --> 0:18:54.239 season right now for black folks, but for everybody. You 0:18:54.320 --> 0:18:56.639 have always, when I've been in the darkest moments of 0:18:56.680 --> 0:19:00.159 my life, been a beacon of light. And so I 0:19:00.200 --> 0:19:02.600 can't give you away to everybody for Christmas, but in 0:19:02.640 --> 0:19:05.520 the gift of giving this season, I just wonder what 0:19:05.600 --> 0:19:07.840 words of love you might be able to offer to 0:19:07.960 --> 0:19:10.399 all of us who are going through challenges, no matter 0:19:10.640 --> 0:19:12.560 what we look like or no matter what we're going through. 0:19:13.160 --> 0:19:15.960 You know, the good news is if I was dependent 0:19:16.080 --> 0:19:18.760 upon let's say, in the government to fix this, y'all 0:19:18.760 --> 0:19:22.000 see how that's working, right, or political parties to fix this, 0:19:22.640 --> 0:19:25.439 I would probably feel a sense of helplessness if I 0:19:25.560 --> 0:19:29.560 was looking at the benevolence of Trump or the white folks, 0:19:29.640 --> 0:19:31.680 or whoever it is that we think gonna save us, 0:19:31.960 --> 0:19:33.680 I would feel that. But that ain't where I get 0:19:33.720 --> 0:19:36.080 my source for That's not my source of strength. That's 0:19:36.119 --> 0:19:37.320 not where I've ever gotten my. 0:19:37.280 --> 0:19:38.000 Source for strength. 0:19:38.240 --> 0:19:43.000 I am a daughter, a great great great grandchild of 0:19:43.160 --> 0:19:45.880 somebody who had been enslaved. 0:19:45.680 --> 0:19:49.280 Right, and all of the new before that was enslavement. 0:19:49.680 --> 0:19:52.880 I am the grandchild of a man and a woman 0:19:52.920 --> 0:19:57.000 that couldn't even register until they were in their late sixties. 0:19:57.480 --> 0:20:01.000 I am I come from folk who in the deep 0:20:01.040 --> 0:20:04.359 Deep South that could not and did not have freedom 0:20:04.359 --> 0:20:07.880 of movement, did not have the right to vote. We're 0:20:07.920 --> 0:20:12.200 not even treated humanely, right, So how dare I having 0:20:12.359 --> 0:20:15.439 access to all that I have access to to not 0:20:15.560 --> 0:20:18.359 really use the power that they used, and that power 0:20:18.520 --> 0:20:21.600 was they use their humanity? Y'all that ultimately we have 0:20:21.680 --> 0:20:24.240 got to understand that. I do believe I am, like 0:20:24.280 --> 0:20:26.880 you said, I'm a lover. But I do believe that 0:20:27.280 --> 0:20:29.760 you know, you know I am as y' all know 0:20:29.760 --> 0:20:30.600 as Machelli's no. 0:20:31.000 --> 0:20:31.840 Since I got me. 0:20:33.280 --> 0:20:37.520 A beautiful telescope for my birthday, just I'm just flexing 0:20:37.560 --> 0:20:43.160