Speaker 1: All right, Vickie Gumbelson is top. She's the OG of
Speaker 1: the OC. I can't imagine what it would take to
Speaker 1: be in every season since the beginning, with the exception
Speaker 1: of previous seasons where she was let go. She walked
Speaker 1: in with a successful insurance business. She maintained that it
Speaker 1: seems like she has a good business sense, a good income,
Speaker 1: and she did put that business first, and so it
Speaker 1: was great that she was able to have her office
Speaker 1: be a base of many conversations and that it was
Speaker 1: a true thing that she was doing. So it was
Speaker 1: like a good incorporation of her existing business. Insurance isn't sexy.
Speaker 1: There's no brand she can really sell. She could come
Speaker 1: up with some software or some kind of model that
Speaker 1: she's selling nationally, which actually I think she should have
Speaker 1: done some insurance model or function or product or service
Speaker 1: that she could sell and monetize to everyone. That would
Speaker 1: have been really smart in the beginning, like the way
Speaker 1: that H and R block their accountants, but they are
Speaker 1: accessible to the whole country. Some sort of service that
Speaker 1: she could have done that was scalable. So she didn't
Speaker 1: do that. So I'm giving her a bee for her
Speaker 1: insurance business. Now is where it gets tricky. Twenty twelve,
Speaker 1: she launches Vicky's Vodka. Vicky and her ex boyfriend Brooks
Speaker 1: were sued in twenty thirteen by Robert Williamson in a
Speaker 1: Nevada court for two hundred and fifty thousand because they
Speaker 1: allegedly conspired to commit fraud in their Vicki's Vodka venture.
Speaker 1: Robert Williamson alleges breach of contract, breach of good faith, dealing,
Speaker 1: and fraud, among other allegations, and seeks commensatory damages in
Speaker 1: excess of two hundred and fifty thousand dollars. I don't
Speaker 1: know what happened there. It doesn't matter. Everybody, Everybody in
Speaker 1: Hollywood and in housewives and reality television got into cockil
Speaker 1: after I invented the skinny Margarita. So I didn't just
Speaker 1: invent the skinny girl Margarita, which was a brand. I
Speaker 1: invented the skinny Margarita, which is how people all over
Speaker 1: the world order it today. The reason I didn't name
Speaker 1: my product skinny Margarita is because you can't own the
Speaker 1: word skinny. But the reason that it succeeded, in addition
Speaker 1: to me pushing it out, was because it was a
Speaker 1: new category. I invented a new category. The ready to
Speaker 1: drink market was non existent, so I opened up an
Speaker 1: I opened up a dead category of cocktails, which was
Speaker 1: ready to drink, ready to serve, and I created a
Speaker 1: new category in low calorie cocktails. So I did two
Speaker 1: different things at the same time. So to have it
Speaker 1: be low calorie and ready to drink, blew the doors
Speaker 1: off everything and everything followed from White Claw to Margarita's
Speaker 1: in a can, to any low calorie drink you name it.
Speaker 1: It was a new category. So the reason I told
Speaker 1: you that long and boring story is because Vicky walked
Speaker 1: into vodka. Vicky is a one walking into vodka normally
Speaker 1: and previously at that time marketed to men, so she
Speaker 1: was walking in with Vicky's vodka. The one thing that
Speaker 1: was good about it was that it was marketed to women.
Speaker 1: You don't want to go into the liquor business and
Speaker 1: have it be in your own name. Liquor is a
Speaker 1: risky business, and God forbid something happens it's in your
Speaker 1: own name. God forbid you get in some sort of trouble.
Speaker 1: It's just not a good thing. Like it's not You
Speaker 1: don't need to name it and people get caught in
Speaker 1: vanity and they need to have it be their own name.
Speaker 1: They want everyone to give them the attention. The name
Speaker 1: Vicky's Vodka is terrible. All vodka names are like, you know,
Speaker 1: Tito's is the most personal, but it feels like you're
Speaker 1: sort of at some Western bar. Any other vodka from
Speaker 1: Chopin to Grey Goose, it's some random thing like a car,
Speaker 1: Like you're not launching a vehicle line called Vicky's Cars.
Speaker 1: So it's all some obscure name that you don't really
Speaker 1: understand of some you know, alluring cool name that has
Speaker 1: to do with vodka. Vicky's Vodka is as terrible brand
Speaker 1: name as I've ever heard. The name Vickie's Vodka gets
Speaker 1: an F because it has the name of the person,
Speaker 1: which is very risky business, particularly in uh selling a
Speaker 1: substance that's illegal to people under a certain age. That is,
Speaker 1: you know, there's a word I'm looking for. It's not
Speaker 1: a controlled substance, But to be in the liquor business
Speaker 1: and name something after your self is And also she
Speaker 1: was older already, so now you're gonna get older, and
Speaker 1: now you're not marketing to the young. You know, twenty
Speaker 1: five year old market. It's just it's just a terrible,
Speaker 1: terrible name. And it's a terrible idea because vodka is
Speaker 1: so competitive and liquor companies have billions of dollars to
Speaker 1: spend to market their products, and they're not letting someone
Speaker 1: come new in a pre existing category that you have
Speaker 1: nothing new to say, Like, there's not you know, you
Speaker 1: can't say low calorie vodka because vodka, compared to other
Speaker 1: alcohol is low calorie. There's nothing creative to do. Flavored
Speaker 1: vodkas were done and they were fun and flirty, and
Speaker 1: Pinnacle sold for I think six hundred million dollars with
Speaker 1: a cotton candy vodka and all that stuff. It's just
Speaker 1: a terrible idea that the name is bad, the concept
Speaker 1: is bad. She got wrapped up in legal it's crowded,
Speaker 1: it's it's not a new concept. She didn't invent anything.
Speaker 1: It's just a horrible, horrible idea. No one thinks she
Speaker 1: even drinks vodka. That's not what I think of her
Speaker 1: as It's just she does tequila shots. She's an equal
Speaker 1: opportunity alcoholic drinker. It's just an f so she has
Speaker 1: an fina B. Now wines by Wives is not a
Speaker 1: terrible idea. I remember hearing this, Vicky and Tamar arguing
Speaker 1: on camera about who wasn't pulling their weight with the
Speaker 1: company celebrity oriented wine at the month club by Tamra
Speaker 1: and Vicki. People would visit wine by Wives where they
Speaker 1: can view and choose the wine recommended by their favorite celebrity.
Speaker 1: That's a good idea that was probably just executed poorly.
Speaker 1: You have too many cooks in the kitchen. The worst
Speaker 1: idea in history is multiple housewives getting into business together.
Speaker 1: It is working with two teas in a pod, so
Speaker 1: that seems that Tarma is someone who can work with others.
Speaker 1: I just do not see these two doing a business
Speaker 1: and it working out. They're volatile, those two fight on camera.
Speaker 1: There's no one like grounded and sound, and it just
Speaker 1: It's a good idea that was probably poorly executed because
Speaker 1: you need real wine aficionado business people that understand this space,
Speaker 1: that understand this distribution. And again, wine is very very crowded.
Speaker 1: I'm walking into it, but I'm an expert in this
Speaker 1: field now, an expert into this space, and I think
Speaker 1: that this idea gets I don't know how they executed,
Speaker 1: but clearly it failed, so it gets a D for
Speaker 1: the way it failed. But I don't know that. So
Speaker 1: like I'm giving this overall idea based on the fact
Speaker 1: that it failed, we'll give it a D based on
Speaker 1: the fact that it's not a terrible idea. It could
Speaker 1: be a B. That's a C. So we have a
Speaker 1: C and F and a B plus. So a B
Speaker 1: and a C becomes a B plus and a C
Speaker 1: becomes like, let's just say like a C plus plus
Speaker 1: and a C in an let's give our C minus. No,
Speaker 1: I can't. She gets a D plus. Now the Yeah,
Speaker 1: the insurance. If we were if we were doing Housewives University,
Speaker 1: based on anything besides what you walked in with, she
Speaker 1: would have an app. But she walked in with a great,
Speaker 1: successful insurance business, so I'm gonna give her. Vicky Gumbelson
Speaker 1: has graduated with a C minus from Housewives University