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Speaker 1: You're listening to Math and Magic, a production of iHeartRadio.

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Speaker 2: I've always loved to be someone who is underestimated and

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Speaker 2: proves people wrong. I've just known from a very young

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Speaker 2: age that I have had that in me, and I

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Speaker 2: think that was definitely instilled in me from my grandfather

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Speaker 2: and my father, because they always really instilled that hard

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Speaker 2: work ethic in me and my whole family. Hi.

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Speaker 3: I'm Bob Pittman, and welcome to this episode of Math

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Speaker 3: and Magic. Stories from the Frontiers of Marketing. In this episode,

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Speaker 3: we have a guest who embodies the new world and

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Speaker 3: tools of marketing. As a matter of fact, she probably

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Speaker 3: invented or pioneered many of them. She's a business person

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Speaker 3: and CEO who has product lines that have spanned handbags, jewelry, skincare, fragrancies,

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Speaker 3: and more and have generated billions in sales. She has

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Speaker 3: starred in her own TV shows, hosted Saturday Night Live, produced,

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Speaker 3: and been the subject of documentaries. She's had a hit

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Speaker 3: single on her debut album as a music artist, and

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Speaker 3: she is one of the top women DJs, including a

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Speaker 3: multi season residency in ABISA. She's a best selling author.

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Speaker 3: She's an advocate and activist. She's an investor podcaster, which

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Speaker 3: she does with us here at High Heart and behind

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Speaker 3: all this success, She's a brand expert like no other

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Speaker 3: and is the OG of the hottest new category of

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Speaker 3: marketing influencers. She's Paris Hilton. Paris was born into the

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Speaker 3: Hilton World in New York, grew up in LA and

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Speaker 3: finished up in New York City. She's always been on

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Speaker 3: the cutting edge, self described tech geek, early on crypto

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Speaker 3: and NFTs, even the metaverse. She has a massive fan army,

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Speaker 3: the Little Hiltons. Her sister claims she is allergic to

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Speaker 3: relaxing and best of all, she's a really nice person. Paris, Welcome,

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Speaker 3: Thank you.

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Speaker 1: What a lovely introduction.

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Speaker 3: Before we jump into all the fun topics, I'd like

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Speaker 3: to do you in sixty seconds. You ready to go?

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Speaker 1: Yes?

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Speaker 3: Salty or sweet?

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Speaker 1: Sweet?

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Speaker 3: Instagram or TikTok TikTok podcast or videos podcast, pop music

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Speaker 3: or e DM pop music, Night in or going out

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Speaker 3: night in? Call text or DM text track suit or

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Speaker 3: dress tracksuit New York City or La La Cook or

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Speaker 3: eat out Cook, Reality TV or scripted reality TV. Okay,

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Speaker 3: it's about to get harder. Favorite McDonald's order.

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Speaker 2: Large French fries with sweet and sour sauce and strawberry

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Speaker 2: milkshake mixed with chocolate.

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Speaker 3: Favorite Place to Travel, Burning Man, Secret Talent, Ice Hockey,

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Speaker 3: Proudest Accomplishment.

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Speaker 1: My baby Boy, Phoenix.

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Speaker 3: And finally, what's something you can't live without?

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Speaker 1: My husband car.

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Speaker 3: So let's jump in. You were the og of influencers.

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Speaker 3: Back when you hit the scene as an influencer, no

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Speaker 3: one knew there was a category called influencers. Today it's

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Speaker 3: one of the hottest areas of marketing. So take us

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Speaker 3: back to the origin story. How did you start down

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Speaker 3: this path? What did you see that others were missing?

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Speaker 2: I just saw the value in having a personal brand.

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Speaker 2: I think it maybe just came from being brought up

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Speaker 2: in the Hilton family and in the hotel business and

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Speaker 2: seeing that as a brand, and then realizing that I

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Speaker 2: could actually turn myself into a personal brand.

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Speaker 3: How did you start on that path? What was the

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Speaker 3: first step that you began?

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Speaker 2: Well, when I moved to New York City. Before that,

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Speaker 2: I'd lived a very sheltered life. But then all of

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Speaker 2: a sudden, I started getting invited to all these premieres

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Speaker 2: and events, and people started sending me products, and then

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Speaker 2: all of a sudden, they were paying me to wear

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Speaker 2: these products, and the products were selling out. So I

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Speaker 2: just realized there was a power in that. You know,

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Speaker 2: this was way back before there was a name for

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Speaker 2: being an influencer. There was no social media. This was

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Speaker 2: more the traditional media. And then all of a sudden,

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Speaker 2: I started getting paid to go to parties, and then

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Speaker 2: I parlayed that into a huge business, and then from

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Speaker 2: there the simple life and then the rest is history.

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Speaker 3: At what point along the way do you think it

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Speaker 3: sort of became a category of marketing called influencers.

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Speaker 1: I think when.

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Speaker 2: People saw what I was doing and what I was creating,

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Speaker 2: that started influencing a lot of others to follow in

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Speaker 2: my footsteps. And then, of course when social media came along,

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Speaker 2: that's when everybody had it at their fingertips, where if

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Speaker 2: you had a phone and a social media platform, in

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Speaker 2: that technology, you could actually parlay that into building a business.

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Speaker 3: So with TikTok in the news and by the way,

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Speaker 3: all of social it's getting a lot of scrutiny. You

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Speaker 3: see social today, and where do you think it's going.

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Speaker 2: With the fans, I love it because I love being

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Speaker 2: in contact with all my fans, My fans call themselves

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Speaker 2: my little Hilton's and they're all around the world, so

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Speaker 2: I love that I'm able to connect with them and

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Speaker 2: share my life. And I think there's just so many

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Speaker 2: positives about it, just being able to not only connect

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Speaker 2: with others, but market your businesses or what you're interested in,

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Speaker 2: or if you have a certain point of view about

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Speaker 2: what's happening in the world, or just having your own

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Speaker 2: platform to have your own voice as well. And then

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Speaker 2: obviously there's the negative parts, the online trolls, people coming

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Speaker 2: in and doing the mean comments and being toxic and

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Speaker 2: just I don't know, I can't even imagine being a

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Speaker 2: teenage girl and just having to deal with all the

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Speaker 2: pressures that come with social media. So I think there's

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Speaker 2: definitely the bad and good, but I always try to

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Speaker 2: see the good in things.

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Speaker 3: Social media. You were very early on it. What did

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Speaker 3: you think it was in the early days and how

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Speaker 3: does it compare to what it is today.

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Speaker 2: Well, it's definitely changed so much because so many different

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Speaker 2: technologies are coming out every single day. So in the beginning,

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Speaker 2: it was more just about showing my life and all

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Speaker 2: the fun things that were happening and all the beautiful.

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Speaker 1: Outfits I was wearing.

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Speaker 2: And now it's about my business, about my advocacy work

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Speaker 2: and really getting my message out there, connecting with my fans,

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Speaker 2: and just being able to have my own voice and

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Speaker 2: my own platform because I felt that the media really

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Speaker 2: has controlled the narrative on me for so many years,

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Speaker 2: and now with having just all my social media platforms,

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Speaker 2: I feel that I can finally take control of my

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Speaker 2: narrative myself.

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Speaker 3: So let's jump the brands. As marketers, a brand this

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Speaker 3: top of the pyramid. Through all your businesses and ventures

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Speaker 3: across decades, you've been building the Paris brand. Did you

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Speaker 3: start with the plan what I.

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Speaker 1: Had went through As a teenager.

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Speaker 2: I made a promise to myself that I was going

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Speaker 2: to work so hard and become so successful that nobody

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Speaker 2: would ever be able to control me or tell me

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Speaker 2: what to do ever again. And then when I was

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Speaker 2: living in New York, I had an idea that I

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Speaker 2: wanted to develop a perfume and that was the first

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Speaker 2: part of my business. And then when I got The

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Speaker 2: Simple Life and it premiered with thirteen and a half

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Speaker 2: million viewers, I thought to myself, I could actually use

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Speaker 2: this platform to create my own business. Empire and now

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Speaker 2: just launched my twenty ninth Fragrance and we're working on

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Speaker 2: the thirtieth right now.

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Speaker 3: Congratulation, thank you. So let's look at the brand's Paris brand.

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Speaker 3: How do you decide what fits the brand and what

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Speaker 3: doesn't fit the brand.

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Speaker 2: What's fun with my brand is that I get to

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Speaker 2: do everything that I love, and that was one of

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Speaker 2: the reasons that we created eleven eleven Media because I

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Speaker 2: have just so many different business verticals of what I do,

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Speaker 2: everything from podcasting to music, to film, television, building products,

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Speaker 2: the metaverse. So for me, I feel that my brand

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Speaker 2: has so many sides to it, whether it be the

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Speaker 2: music side or more of the business side. But my

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Speaker 2: brand has definitely evolved, you know. It all started with

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Speaker 2: the character that I built for the Simple Life, which

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Speaker 2: kind of playing on that blonde stereotype persona. And now

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Speaker 2: ever since my documentary and especially now with my new memoir,

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Speaker 2: people now see me as a businesswoman and an advocate

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Speaker 2: and everything else that I've built. So it's definitely is

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Speaker 2: evolved and changed. And that just happens in life when

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Speaker 2: you grow and now being a wife and a mother

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Speaker 2: as well.

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Speaker 3: So when you talk to advertisers and business partners. Is

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Speaker 3: there a simple statement you have about artarticulating what the

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Speaker 3: brand is.

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Speaker 2: My brand is all about pop culture, and when we

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Speaker 2: work with other brands or businesses, it's about inserting them

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Speaker 2: into pop culture and making iconic moments. I love that

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Speaker 2: I'm able to work with so many different types of

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Speaker 2: brands because of all of my lifestyle and what I

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Speaker 2: do for travel and for business, and for just even

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Speaker 2: with all my legislation work. Because it's just so many

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Speaker 2: different deals and kind of brands coming in all the time.

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Speaker 2: So my team and I are always trying to make

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Speaker 2: decisions because there's just not enough time in the year

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Speaker 2: to fit everything. And plus I'm saying no a lot

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Speaker 2: more than I used to, just because being a mom

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Speaker 2: and wanting to spend more time with the phoenix.

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Speaker 3: So let's jump to ADHD. You've described that as your superpower.

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Speaker 3: How would you describe yourself versus a non ADHD person

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Speaker 3: and how is it your superpower?

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Speaker 2: For me? I do see it as a superpower, and

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Speaker 2: I feel that, but a lot of my career and

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Speaker 2: what I've done in life and my path has been

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Speaker 2: because of it. Because when you have ADHD, it's like

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Speaker 2: your brain is moving as fast as a Ferrari engine,

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Speaker 2: but it has like bicycle breaks. So that's why I've

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Speaker 2: always been a risk taker and an innovator and a pioneer.

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Speaker 2: I think that comes from my ADHD as well as

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Speaker 2: being an Aquarius and just like a naturally creative person.

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Speaker 2: But I think the hard part about it is just

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Speaker 2: being able to focus because there's so many things always

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Speaker 2: happening in my world.

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Speaker 3: You know, when you look at the creative community, it's

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Speaker 3: probably has a disproportionate share of ad HD people. Do

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Speaker 3: you think that is linked to creativity and why?

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Speaker 2: I definitely do, And especially after watching the documentary The Disruptors,

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Speaker 2: just I had no idea just how many people had ADHD,

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Speaker 2: and it was just incredible to see just so many

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Speaker 2: brilliant businessmen and women who I've looked at up to

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Speaker 2: for so long and just to see that they all

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Speaker 2: had this. And I think that we just think in

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Speaker 2: different ways, thinking outside of the box. I think that's

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Speaker 2: something that's really a good trait to have, especially in

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Speaker 2: the industry that we're in.

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Speaker 3: So let's go to you. As a business person. Your

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Speaker 3: first job was selling lemonade and keychains in Malibu. Today

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Speaker 3: you're CEO of a sprawling Paris Hilton empire. At what

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Speaker 3: point did you begin to think of yourself as someone

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Speaker 3: with strong business skills?

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Speaker 2: Ever since I was a little girl, like you were

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Speaker 2: just saying with the lemonade, my sister and I we

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Speaker 2: lived in the Malibu Colony during the summer, and we

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Speaker 2: would set up this lemonade stand. I would just like

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Speaker 2: sell all these things to all the neighbors. And then

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Speaker 2: when I moved to New York and just started having

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Speaker 2: meetings with people and started developing my first perfume and

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Speaker 2: then my clothing line and my purse brand and shoes and.

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Speaker 1: All of that.

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Speaker 2: I just would be in these boardrooms with people and

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Speaker 2: they wouldn't know what to expect. And I'd always loved

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Speaker 2: to be someone who is underestimated and proves people wrong.

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Speaker 2: I've just known from a very young age that I

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Speaker 2: have had that in me, and I think that was

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Speaker 2: definitely instilled in me from my grandfather and my father,

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Speaker 2: because they always really instilled that hard work ethic in

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Speaker 2: me and my whole family.

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Speaker 3: Well, you probably along the way, especially as you were beginning,

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Speaker 3: had to have people say no, no, no, that's not

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Speaker 3: going to work. How did you deal with that kind

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Speaker 3: of of pushback on your ideas and where you wanted

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Speaker 3: to go.

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Speaker 1: When The Simple Life?

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Speaker 2: When I got offered that by Fox, they called and

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Speaker 2: my family everyone was saying no. Everyone on my team

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Speaker 2: was like, no, that's not a good idea because there

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Speaker 2: was no reality shows on TV to really you know,

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Speaker 2: this was the first of its kind. So people told

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Speaker 2: me not to do it, but I didn't listen. And

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Speaker 2: I'm so happy that I didn't listen in that instance

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Speaker 2: because I was right. And now The Simple Life is

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Speaker 2: you know, that created a whole new genre of televison,

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Speaker 2: vision of celebrity, and with something that will be iconic

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Speaker 2: and in pop culture forever. So I feel with me,

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Speaker 2: I always know when I'm right and some people just

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Speaker 2: don't understand it. But again I love proving them wrong.

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Speaker 3: From this experience, what advice can you give to others

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Speaker 3: that are going through the same thing trying to build

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Speaker 3: into their business career.

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Speaker 2: My advice is to not listen to the people who

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Speaker 2: are saying no to you and doing what you really

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Speaker 2: believe in and what you're passionate about. People who are

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Speaker 2: like that are the ones who become legends. So just

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Speaker 2: trying to do what you love and be a good person.

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Speaker 2: And I feel like what you put out into the

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Speaker 2: world definitely comes back to you.

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Speaker 1: I really believe in karma.

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Speaker 3: More of math and magic right after this quick break,

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Speaker 3: welcome back to Math and Magic. Let's you're more from

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Speaker 3: my conversation with Paris Hilton. So let's jump to music.

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Speaker 3: Your debut album came out in two thousand and six. Paris.

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Speaker 3: The first single, stars Are Blind, was on the charts

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Speaker 3: for twelve weeks and rose into the top twenty. Where'd

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Speaker 3: the idea come from? And how did you do it?

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Speaker 1: I've always loved music.

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Speaker 2: I've been playing the piano on the violin since I

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Speaker 2: was a little girl, and I've always loved to sing.

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Speaker 2: And someone just called me one day, like, do you

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Speaker 2: want to do some music? And I went in the

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Speaker 2: studio with my friends and started writing. And then Jimmy

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Speaker 2: Iveen and I had a meeting and then he played

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Speaker 2: me stars Are Blind. I loved it and recorded it

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Speaker 2: and then just started working on my entire album. And

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Speaker 2: now I am in the studio working on my second

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Speaker 2: album and writing music and producing, and I've been touring

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Speaker 2: around the world DJing.

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Speaker 3: When we were talking about being the DJ. You made

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Speaker 3: your debut as a DJ in twenty twelve, five year

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Speaker 3: residency and Abisa the mecca of DJs. You've won a

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Speaker 3: ton of awards, including Best Female DJ Award from the

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Speaker 3: French Youth station in our Jay, You've released more music,

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Speaker 3: You've hopped around the world as a DJ. How do

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Speaker 3: you think about your interest in this and how did

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Speaker 3: you develop the DJ skills which are clearly different than

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Speaker 3: being a performing artist as well.

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Speaker 2: So the first time that I wanted to become a

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Speaker 2: DJ was when I was at Amnesia, which is this

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Speaker 2: amazing club in Abisa, at their phone party, and I

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Speaker 2: was looking up at the DJ booth and I just

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Speaker 2: said to my friend, one day I'm going to be

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Speaker 2: up there like that just looks incredible, just to be

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Speaker 2: orchestrating the whole party and just all the love and energy,

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Speaker 2: and it just seemed like it was just so magical.

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Speaker 2: Then I was back in LA and my agents called

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Speaker 2: me and they said, we just got an offer for

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Speaker 2: you to close the show for j LO at this

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Speaker 2: huge music festival for thirty thousand people, and what do

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Speaker 2: you want to perform? I was like, well, I'm too

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Speaker 2: shy to do that. It's like in two weeks, cause

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Speaker 2: I'm not going to have time to rehearse. They're like, well,

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Speaker 2: how about DJing it? And I had never djyed in

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Speaker 2: my life before, so I was like okay. So they

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Speaker 2: introduced me to Mike Henderson dj endo and then we

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Speaker 2: just started every day working together for six months, three

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Speaker 2: hours a day, just learning everything there was to learn

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Speaker 2: about it. Now playing Tomorrowland and the biggest music festivals

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Speaker 2: around the world, and it's just incredible. There's nothing like

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Speaker 2: that thing of being up on the stage in front

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Speaker 2: of hundreds of thousands of people and everyone just dancing

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Speaker 2: and smiling and screaming and just having the best time.

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Speaker 2: It just feels like you're on top of the world.

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Speaker 3: So, although it's a dream and it's wonderful for people,

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Speaker 3: I don't want to minimize how hard it is and

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Speaker 3: how much work you have to do to be trained.

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Speaker 3: And it sounds like that was a very important part

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Speaker 3: of what you did. So is people think about they

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Speaker 3: want to do it. They've got the ability to sort

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Speaker 3: of connect with people, but that technical part has to

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Speaker 3: be a lot of work. How do you try for

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Speaker 3: that and do you really have to do three hours

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Speaker 3: a day for six months to learn it enough to

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Speaker 3: be up there at that booth.

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Speaker 2: It really depends on you know which system you're using,

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Speaker 2: like for me, Subtractor Essay with cdj's attached to it,

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Speaker 2: and I love that system because there's just so many

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Speaker 2: different filters you could use. It's just a lot of fun.

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Speaker 2: But then there's other ones that are easier to learn.

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Speaker 2: So I think it's it just depends on what style

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Speaker 2: you want to play, but it definitely takes a lot

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Speaker 2: of learning and understanding and knowing when to come in

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Speaker 2: on the beat, and also just knowing how to feel

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Speaker 2: the audience and you know what they're vibing too, So

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Speaker 2: it definitely is like an art in itself, and I

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Speaker 2: feel like some people you just have it or you don't.

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Speaker 3: We usually do a section in each episode on lessons

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Speaker 3: from childhood. But you've got a deep and dense story

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Speaker 3: and well documented, including your documentary This is Paris I.

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Speaker 3: You've written about it in your memoirs, so I'm not

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Speaker 3: going to rehash that. I'm going to encourage people go

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Speaker 3: read the book, go look at the documentary, but I

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Speaker 3: do want to ask about the influences from childhood as

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Speaker 3: a business person and an artist. What were those major

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Speaker 3: influences in your childhood and your teenage years that are

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Speaker 3: really with you today that we're essential to you developing

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Speaker 3: into this person.

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Speaker 2: Just with my grandfather and my father always really instilling

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Speaker 2: that business work ethic in us, I feel that it's important.

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Speaker 2: My father told me that his dad told him that

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Speaker 2: when you come from a family and you can give

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Speaker 2: your children whatever they want, that will only destroy them.

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Speaker 2: So it's important to really instill that at a young age.

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Speaker 2: And I'm so grateful for that advice because I've seen

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Speaker 2: so many of my friends who come from these wealthy

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Speaker 2: families having no really sense of pride because they haven't

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Speaker 2: ever worked for anything in their lives.

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Speaker 3: You started in La wound up in New York City.

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Speaker 3: Can you compare and contrast those cities. What influence is

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Speaker 3: from each shaped you?

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Speaker 2: Well? I love both because I was born in New

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Speaker 2: York and it's one of the greatest cities on the planet.

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Speaker 2: I really just learned so much in New York how

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Speaker 2: the real world is the business world. When I've lived

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Speaker 2: in Los Angeles, I just lived such a sheltered life

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Speaker 2: as a little girl growing up and then moving to

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Speaker 2: New York. It was just this whole new world that

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Speaker 2: opened up for me, and I love both cities so much.

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Speaker 2: I love LA just because I love having my home here,

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Speaker 2: my cars and being able to drive to the beach

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Speaker 2: and just beautiful weather all the time, and I just

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Speaker 2: my petster. Just everything is here. But then I also

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Speaker 2: have my place in New York, which I love as well.

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Speaker 2: Like during fashion Week, it's so much fun, it's so exciting.

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Speaker 2: There's so many things happening. But I just feel like

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Speaker 2: LA is more laid back and relaxed. And I love

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Speaker 2: my home here and the home that Carter and I

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Speaker 2: are building together and our family.

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Speaker 1: It's just this is my home.

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Speaker 3: Let's talk about corporate culture. You've got this sprawling empire now.

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Speaker 3: Most companies will say that the corporate culture is sort

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Speaker 3: of their operating system, that that's what has to be

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Speaker 3: right for everything else to work. Well, how do you

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Speaker 3: think about your corporate culture in your group? How do

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Speaker 3: you build it and how do you define it?

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Speaker 2: For me, with eleven eleven Media, we are all like

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Speaker 2: a family, and I love having people that I can

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Speaker 2: trust and support me and my vision and who have

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Speaker 2: the same values as me, and our whole mission is

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Speaker 2: also to uplift and empower others, and that's just with

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Speaker 2: everything we do in all parts of our business. And

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Speaker 2: I think that's an important thing when you have that

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Speaker 2: foundation behind you.

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Speaker 3: So let's go jump the podcast. You've got a fantastic

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Speaker 3: podcast here on iHeart been doing it for two years.

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Speaker 3: What do you think podcasts do that other forms don't do.

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Speaker 2: I just love how you can listen to a podcast

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Speaker 2: while doing anything, whether you're driving to work or on

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Speaker 2: a bike or just chilling at home.

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Speaker 1: You don't have to watch, you just listen.

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Speaker 2: And I love with podcasts that I'm able to have

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Speaker 2: my friends and people come over and have a safe

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Speaker 2: space for them just to have real conversations. And it's

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Speaker 2: just so different than any other medium. It's just great

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Speaker 2: to be able to do it from home. And I

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Speaker 2: love just again having my own platform to be able

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Speaker 2: to amplify the voices of others and also get my

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Speaker 2: messages out there.

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Speaker 1: It's just been so much fun.

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Speaker 2: And then also it's Trapped in Treatment, which is another

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Speaker 2: one of my podcasts. It's so important just all of

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Speaker 2: the advocacy work we're doing and changing laws so far

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Speaker 2: in seven states and now taking it back to a

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Speaker 2: federal level, and it's just amazing that we can have

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Speaker 2: a platform for survivors to tell their stories of what

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Speaker 2: they went through. I'm just really proud of that podcast.

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Speaker 3: You spend time as an advocate and an activist. What

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Speaker 3: got you there? Was there a catalyst of one thing

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Speaker 3: that said, wait a minute, this is part of who

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Speaker 3: I am, or this is a mission I really need

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Speaker 3: to be a part of.

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Speaker 2: For me, it was really about turning my pain into

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Speaker 2: a purpose and just seeing the power and impact of

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Speaker 2: using my voice, especially when I went to Utah for

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Speaker 2: the first time and help pass SB one two eight,

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Speaker 2: which is one of our bills, and then going to Washington,

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Speaker 2: d C. And passing bills in seven other states, and

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Speaker 2: now we're going to be introducing our bill again in April.

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Speaker 2: And it's just really incredible when you can use your

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Speaker 2: voice to make a difference and make real change that

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Speaker 2: can affect lives.

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Speaker 1: And I've just met.

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Speaker 2: This incredible community of people and survivors who have been

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Speaker 2: through certain experiences that I have as well, and that

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Speaker 2: has just been so healing to me and just really

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Speaker 2: powerful just how much impact I've made just by telling

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Speaker 2: my truth.

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Speaker 3: So you've got a new baby, you're recently married. How

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Speaker 3: do you think about life balance, work, life integration. How

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Speaker 3: do you handle it?

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Speaker 2: It's definitely a lot running my media company, writing my

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Speaker 2: new album, constantly traveling for work. There's so much happening,

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Speaker 2: and being a mother is the most important thing to me,

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Speaker 2: so I've really tried to have as much as possibly

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Speaker 2: be from home so I'm able just to go in

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Speaker 2: and out of his nursery all day. So I've built

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00:24:05,840 --> 00:24:09,160
Speaker 2: the podcasting studio here at the house, my recording studio,

442
00:24:09,480 --> 00:24:12,359
Speaker 2: a photo studio, So I'm just trying to put as

443
00:24:12,400 --> 00:24:15,080
Speaker 2: many things as possible at home so I'm able to

444
00:24:15,080 --> 00:24:17,199
Speaker 2: do that. But obviously for work, I have to travel

445
00:24:17,240 --> 00:24:20,199
Speaker 2: for certain things. So it's really just about finding that

446
00:24:20,320 --> 00:24:24,000
Speaker 2: balance and saying no to things. Unless something is really

447
00:24:24,160 --> 00:24:26,560
Speaker 2: important or really moves the needle, I don't have time

448
00:24:26,560 --> 00:24:27,440
Speaker 2: for it in my schedule.

449
00:24:28,320 --> 00:24:30,880
Speaker 3: So for someone who wants to achieve what you have

450
00:24:31,000 --> 00:24:33,400
Speaker 3: to be Paris Hilton, what's your advice?

451
00:24:34,320 --> 00:24:38,320
Speaker 2: My advice is that you have to work hard to

452
00:24:38,359 --> 00:24:42,600
Speaker 2: believe in yourself, to surround yourself with good people who

453
00:24:42,680 --> 00:24:46,200
Speaker 2: have good intentions, who want to help support you and

454
00:24:46,280 --> 00:24:48,800
Speaker 2: your dreams. You have to be a good person with

455
00:24:48,880 --> 00:24:53,760
Speaker 2: the big heart and do whatever you believe in and

456
00:24:54,760 --> 00:24:55,760
Speaker 2: have fun while doing it.

457
00:24:56,640 --> 00:25:00,520
Speaker 3: Let's talk about some advice for marketers today trying to

458
00:25:00,600 --> 00:25:04,320
Speaker 3: use influencers to sell their products or services. How should

459
00:25:04,359 --> 00:25:08,040
Speaker 3: they think about using the influencers.

460
00:25:08,160 --> 00:25:12,320
Speaker 2: It's definitely important to find influencers who really resonate with

461
00:25:12,359 --> 00:25:16,280
Speaker 2: your brand and whatever audience that you're trying to attract,

462
00:25:16,440 --> 00:25:20,879
Speaker 2: and coming up with the creative that doesn't seem like

463
00:25:20,920 --> 00:25:25,360
Speaker 2: it's too too much like an ad or to marketing.

464
00:25:26,000 --> 00:25:26,919
Speaker 1: We just did this.

465
00:25:26,960 --> 00:25:30,400
Speaker 2: TikTok that was a ten minute TikTok with Hilton, and

466
00:25:30,600 --> 00:25:32,760
Speaker 2: it was the first time anyone had ever done anything

467
00:25:32,840 --> 00:25:36,720
Speaker 2: like this and has like forty million views. It was

468
00:25:36,760 --> 00:25:39,720
Speaker 2: just amazing how we got all these amazing creators together

469
00:25:40,400 --> 00:25:42,760
Speaker 2: and came up with this really fun concept that was

470
00:25:42,920 --> 00:25:49,080
Speaker 2: entertaining and fun and so different than a normal commercial.

471
00:25:49,119 --> 00:25:51,840
Speaker 2: So I think it's just about again thinking outside of

472
00:25:51,880 --> 00:25:57,480
Speaker 2: the box and doing things that are different and fun

473
00:25:57,520 --> 00:26:01,480
Speaker 2: and exciting. And that's why it's just so much fun

474
00:26:01,600 --> 00:26:03,919
Speaker 2: with my media company that we are partnering with all

475
00:26:03,920 --> 00:26:07,239
Speaker 2: these brands and helping them with creative and coming up

476
00:26:07,240 --> 00:26:10,320
Speaker 2: with these really incredible concepts that will insert them into

477
00:26:10,320 --> 00:26:10,960
Speaker 2: pop culture.

478
00:26:11,680 --> 00:26:14,840
Speaker 3: So, if you could go back in time, what advice

479
00:26:14,880 --> 00:26:17,240
Speaker 3: would you give your eighteen year old self.

480
00:26:17,600 --> 00:26:22,000
Speaker 2: To not be so trusting of everyone and to have

481
00:26:22,080 --> 00:26:25,359
Speaker 2: not let certain people into my life that I did.

482
00:26:26,200 --> 00:26:29,280
Speaker 2: And my advice also would be that you're going to

483
00:26:29,359 --> 00:26:34,800
Speaker 2: go through some hard times in life, but one day

484
00:26:34,960 --> 00:26:37,720
Speaker 2: you're going to be the hero that you always needed

485
00:26:37,720 --> 00:26:40,080
Speaker 2: when you were a little girl, and you're going to

486
00:26:40,119 --> 00:26:41,200
Speaker 2: be so proud of yourself.

487
00:26:41,960 --> 00:26:45,760
Speaker 3: That's nice. So as we come to a close, we

488
00:26:45,800 --> 00:26:48,560
Speaker 3: always end each episode with shout outs to the greats

489
00:26:48,720 --> 00:26:51,800
Speaker 3: of what we call the math and magic of marketing

490
00:26:51,800 --> 00:26:54,959
Speaker 3: and business. Who would be your shout outs for the

491
00:26:55,000 --> 00:26:56,879
Speaker 3: math person and the magic person.

492
00:26:57,760 --> 00:27:01,280
Speaker 2: The math person would have to be my husband, Carter,

493
00:27:02,200 --> 00:27:06,960
Speaker 2: because he is just so brilliant and I've learned so

494
00:27:07,119 --> 00:27:10,960
Speaker 2: much from him and he just lifts me up and

495
00:27:11,119 --> 00:27:13,800
Speaker 2: inspires me and empowers me in ways that no man

496
00:27:13,840 --> 00:27:18,199
Speaker 2: ever has, and he's he's just incredible with everything he

497
00:27:18,280 --> 00:27:21,000
Speaker 2: does and I'm so grateful to have him in my life.

498
00:27:21,800 --> 00:27:25,919
Speaker 2: And for the creative person, I would say, me.

499
00:27:26,640 --> 00:27:29,320
Speaker 3: Nice, what a nice way to end Paris You've had

500
00:27:29,359 --> 00:27:34,639
Speaker 3: an amazing life, certainly, just diverse experiences that have shaped

501
00:27:34,640 --> 00:27:38,960
Speaker 3: and inspired today's marketing. And the best news is you're

502
00:27:39,040 --> 00:27:42,240
Speaker 3: just getting started. Thanks for sharing your story, insights, and

503
00:27:42,320 --> 00:27:43,359
Speaker 3: lessons with us today.

504
00:27:43,640 --> 00:27:44,119
Speaker 1: Thank you.

505
00:27:49,720 --> 00:27:51,840
Speaker 3: Here's a few things I've picked up from my conversation

506
00:27:51,920 --> 00:27:55,959
Speaker 3: with Paris. One, control your narrative. For much of her

507
00:27:56,000 --> 00:27:59,919
Speaker 3: young adulthood, Paris's image was controlled by the tabloids. Taking

508
00:28:00,040 --> 00:28:03,480
Speaker 3: control of the narrative, let her rewrite that story, which

509
00:28:03,560 --> 00:28:07,080
Speaker 3: led to a successful brand and business. Don't let anyone

510
00:28:07,119 --> 00:28:10,320
Speaker 3: build your image for you. Construct a persona that's true

511
00:28:10,320 --> 00:28:12,280
Speaker 3: to who you are, and let that guide you and

512
00:28:12,320 --> 00:28:13,000
Speaker 3: your endeavors.

513
00:28:13,680 --> 00:28:13,880
Speaker 1: Two.

514
00:28:14,359 --> 00:28:18,479
Speaker 3: Practice makes perfect to become a world renowned DJ. Paris

515
00:28:18,520 --> 00:28:22,560
Speaker 3: practice for hours and hours, day after day. Achieving your

516
00:28:22,600 --> 00:28:25,399
Speaker 3: dream might take a long time, but putting aside the

517
00:28:25,440 --> 00:28:28,720
Speaker 3: time to improve your skills an inch towards your goal

518
00:28:29,200 --> 00:28:33,320
Speaker 3: is the best investment you can make. Three. Nothing gets

519
00:28:33,320 --> 00:28:36,520
Speaker 3: handed to you. No one gets anywhere without a strong

520
00:28:36,600 --> 00:28:39,560
Speaker 3: work ethic. Whether you come from a wealthy background like

521
00:28:39,680 --> 00:28:43,680
Speaker 3: Paris or are just starting from nothing, drive and ambition

522
00:28:43,840 --> 00:28:47,720
Speaker 3: are the most important qualities an entrepreneur can have. I'm

523
00:28:47,720 --> 00:28:55,520
Speaker 3: Bob Pittman, Thanks for listening.

524
00:28:56,760 --> 00:28:59,480
Speaker 4: That's it for today's episode. Thanks so much for listening

525
00:28:59,480 --> 00:29:02,680
Speaker 4: to Math Magic, a production of iHeartRadio. The show is

526
00:29:02,720 --> 00:29:06,240
Speaker 4: hosted by Bob Pittman. Special thanks to Sidney Rosenbloom for

527
00:29:06,280 --> 00:29:09,480
Speaker 4: booking and wrangling our wonderful talent, which is no small feat.

528
00:29:10,160 --> 00:29:14,680
Speaker 4: Our editor Emily Meronoff, our engineer Jessica Cranecich, Our executive

529
00:29:14,720 --> 00:29:18,760
Speaker 4: producers Nikki Etoor and Ali Perry, and of course Gail Raoul,

530
00:29:19,080 --> 00:29:22,000
Speaker 4: Eric Angel Noel and everyone who helped bring this show

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00:29:22,040 --> 00:29:24,680
Speaker 4: to your ears. Until next time,