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Speaker 1: Welcome to Strictly Business, Variety's weekly podcast featuring conversations with

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Speaker 1: industry leaders about the business of media and entertainment. I'm

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Speaker 1: Tyler Aquallina with Luminated Intelligence formerly known as Variety Intelligence Platform.

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Speaker 1: TV buyers will soon have yet another option when weighing

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Speaker 1: what's smart TV to purchase. Digital advertising giant The Trade

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Speaker 1: Desk has been developing a new operating system known as Ventura,

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Speaker 1: set to launch in the near future. It's an intriguing proposition,

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Speaker 1: but ever since Ventura was officially announced back in November,

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Speaker 1: a lot of questions have risen about the new OS.

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Speaker 1: Why is the Trade Desk entering an already crowded and

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Speaker 1: hyper competitive business, What are the implications of an advertising

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Speaker 1: company entering the smart TV space? And how might this

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Speaker 1: disrupt the already turbulent connected TV ad market. Here to

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Speaker 1: answer all those questions and more is The Trade Desk's

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Speaker 1: SVP of Ventura, Matthew Hennick. He came to the Trade

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Speaker 1: Desk from a media and tech background and is now

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Speaker 1: heading up its efforts to reshape the CTV business. Let's

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Speaker 1: just get right into it, because there's a lot to

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Speaker 1: discuss with Ventura. It's an interesting time to be getting

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Speaker 1: into the smart TV business.

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Speaker 2: For sure.

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Speaker 1: It's a very kind of complicated time for the space.

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Speaker 1: It's undergoing a lot of growing pains, maturation, that kind

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Speaker 1: of thing. Why is now the right moment for the

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Speaker 1: trade desk to be getting into the space.

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Speaker 3: We think it's an incredibly important moment right now because

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Speaker 3: we're huge fans and believers in the power of the

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Speaker 3: open Internet and the power of the media industry the

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Speaker 3: open Internet. Because the open Internet, because there's a huge

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Speaker 3: portion of Internet that's not controlled within the walled gardens

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Speaker 3: of Google and Amazon and Facebook, and luckily, most of

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Speaker 3: the best media that humans have ever made in all

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Speaker 3: of recorded music, movies, television, news, sports, podcasts, sits outside

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Speaker 3: of those wild gardens in the open Internet. And those

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Speaker 3: companies that have been making this media have been going

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Speaker 3: through massive transformation the past ten years of days as

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Speaker 3: they've moved to be direct to consumer. This usually means

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Speaker 3: that they're releasing their own streaming apps of one kind

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Speaker 3: or another. And one of the reasons why they had

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Speaker 3: to do this was because many of the big tech

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Speaker 3: companies were disrupting their core business. They were getting in

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Speaker 3: between them and their customers and The scary thing right

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Speaker 3: now is that they've made these massive transformational investments to

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Speaker 3: become direct consumer, but all these apps still sit on

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Speaker 3: operating systems owned by these big tech companies, and so

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Speaker 3: a lot of the same problems that they're trying to

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Speaker 3: avoid haven't fully gone away yet. So we think we

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Speaker 3: have a pretty unique way to enter this space objectively,

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Speaker 3: to bring objectivity as a core principle, and to improve

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Speaker 3: how the money flows between all of these participants.

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Speaker 1: Yeah, so tell us more about that, like what will

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Speaker 1: distinguish Ventor from the other OS's on the market, both

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Speaker 1: in terms of objectivity and what it offers to users.

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Speaker 3: Sure, we think you know, objectivity has been an important

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Speaker 3: part of the trade desk since our founding, so we

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Speaker 3: intend to bring that to the CTV space and we

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Speaker 3: think that has benefits for every participant along the waying

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Speaker 3: massive challenges for the manufacturing and retailing of television that

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Speaker 3: we think can be solved with objectivity. We're seeing large

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Speaker 3: scale issues for publishers because they're competing with content apps

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Speaker 3: owned by the operating systems themselves, and then for advertisers,

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Speaker 3: they're not able to get accurate signal and most effectively,

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Speaker 3: enter this space when they really want to. And this

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Speaker 3: all comes down to a user experience that also is

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Speaker 3: incredibly confusing and frankly untrustworthy for users where they can't

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Speaker 3: necessarily trust the recommendations and the pixels on their screen

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Speaker 3: that are coming their way because it is meant to

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Speaker 3: serve somebody else's use case and not necessarily theirs.

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Speaker 1: Okay, and so what will Ventur bring to the table

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Speaker 1: that kind of you know, helps solve some of those problems?

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Speaker 3: Sure, so let's start with OEMs and retailers. The manufacturing

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Speaker 3: televisions is incredibly margin challenged right now, and this was

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Speaker 3: before tariffs came into play. When when you're making a

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Speaker 3: television and you're selling it television, you're making a couple

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Speaker 3: dollars or in some cases negative margin once every five

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Speaker 3: to six years. When you sell that television, and when

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Speaker 3: you sell that television with perhaps Amazon's OS on it,

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Speaker 3: then you're handing over the customer relationship to the world's

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Speaker 3: largest retailer who may not necessarily drive them back into

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Speaker 3: your store to buy the next television. So by having

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Speaker 3: an independent and objective OS there, you're able to build

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Speaker 3: a recurring revenue stream that lasts beyond that point of

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Speaker 3: sale for retailers. For publishers, that means you're not going

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Speaker 3: to be competing directly with the OS, and being the

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Speaker 3: OS brings a lot of power. We've seen this in

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Speaker 3: the mobile phone space. We've seen this in the desktop space,

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Speaker 3: where you control everything that's happening on that screen. So

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Speaker 3: if you're a publisher and you're competing with the owner

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Speaker 3: of the operating system, you're pretty much going to lose

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Speaker 3: every jump ball possible. So if you're a publisher, you

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Speaker 3: want to be on an objective platform so you have

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Speaker 3: a level playing field to get your media scene just

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Speaker 3: as eas as anybody else's. And then for users, you're

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Speaker 3: able again to trust the recommendations. You're able to know

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Speaker 3: that this thing has my personalization at heart, and it's

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Speaker 3: sending me two things that I want to see, not

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Speaker 3: necessarily that my corporate overlord wants to see right right.

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Speaker 1: And then, you know, you're talking a lot about the

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Speaker 1: benefits for publishers, what about advertisers? You know, how will

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Speaker 1: Venture kind of address the problems in the supply chain

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Speaker 1: that we hear so much about in that the trade

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Speaker 1: desk talks a lot about.

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Speaker 3: Sure, Yeah, I mean advertising is our core business and

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Speaker 3: the reason why we think we even have the right

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Speaker 3: to compete against some of the most successful companies in

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Speaker 3: the history of capitalism in Amazon and Google in particular.

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Speaker 3: Advertisers are increasingly telling us and showing us that they

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Speaker 3: want to invest more in CTV. It is an amazing

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Speaker 3: advertising product. Again, the quality of the media is as

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Speaker 3: high as it can be. It's incredibly immersive because you're

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Speaker 3: usually watching it in a large screen and most of

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Speaker 3: the time the users are logged in in one way

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Speaker 3: or another, so it's authenticated so you can track it well.

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Speaker 3: So averatis want to spend more, but they're increasingly hitting

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Speaker 3: these walls of fragmentation of how inventory is being divided up.

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Speaker 3: So when you're an OS traditionally you're exerting this leverage

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Speaker 3: to tell every publisher, Hey, if you want to be

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Speaker 3: on OS, you have to pay us a tax and

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Speaker 3: every new subscription that's being originated on our platform. And

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Speaker 3: then number two, you need to give us a certain

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Speaker 3: percentage of your advertising inventory for us to sell ourselves,

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Speaker 3: which means that the OS is again are taking advertising

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Speaker 3: inventory and selling it in market next to the owners

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Speaker 3: of that inventory. So you are competing again in the

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Speaker 3: advertising space with the OS. What we're going to be

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Speaker 3: able to do number one is clarify that supply chain,

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Speaker 3: So we're going to allow the inventory to stay with

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Speaker 3: the publisher, and the publisher in the OEM can figure

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Speaker 3: out how to divide that up, and then we'll bring

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Speaker 3: our core products to help it be transacted on as

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Speaker 3: transparently as possible. At every dollar that an advertiser wants

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Speaker 3: to spend will get directly to the publisher and not

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Speaker 3: be taxed by multiple parties in between that perhaps aren't

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Speaker 3: contributing as much value as they should be.

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Speaker 1: And what do you think the effects and possibly the

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Speaker 1: benefits of that will be for you know, kind of

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Speaker 1: the ad market as a whole.

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Speaker 3: Transparency is probably number one, because again, when an advertiser's

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Speaker 3: buying something, they want to have as much confidence that

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Speaker 3: they know what it is, where it'll run, and that

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Speaker 3: they're advertising to a particular person and they'll pay up

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Speaker 3: for that. So the benefits will be from a publisher's standpoint,

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Speaker 3: you know, they really are looking at what percentage of

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Speaker 3: their inventory or is actually getting sold and at what price.

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Speaker 3: I think there's a lot of room to improve your

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Speaker 3: cell through rate all these publishers, we want to help

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Speaker 3: sell one hundred percent of their ad inventory, and we

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Speaker 3: want to sell it at competitive prices. If we do

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Speaker 3: both of those things, advertisers will be getting more for

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Speaker 3: their money and publishers will be capturing more of those

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Speaker 3: ad dollars.

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Speaker 1: So you also mentioned the strategy of letting manufacturers control

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Speaker 1: more of the ad inventory. Can you tell us a

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Speaker 1: little bit more about that and how that is going

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Speaker 1: to work?

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Speaker 3: Sure, So, manufacturers of television's OEMs as we call them,

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Speaker 3: and retailers are looking for ways to turn the selling

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Speaker 3: of television into a recurring revenue stream, and so that

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Speaker 3: traditionally has brought them to advertising and content broadly. And

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Speaker 3: so when you have that challenge in front of you, you

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Speaker 3: really have two choices. You can choose to build all

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Speaker 3: of this in house, so you have to build your

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Speaker 3: own operating system, your own content team, your own ads team.

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Speaker 3: We're seeing folks like Samsung and LG do this with

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Speaker 3: some success. Or you can choose to outsource all of

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Speaker 3: that to a big tech company at Google and Amazon

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Speaker 3: exchange for a check. And we think there's a better way,

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Speaker 3: which is the OEMs don't necessarily want to be selling

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Speaker 3: the ad inventory themselves. They want the revenue that comes

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Speaker 3: through it. I would argue that the best people to

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Speaker 3: be selling that inventory are the public themselves. And so

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Speaker 3: what Ventura allows us to do is to connect those

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Speaker 3: OEMs and the publishers directly, so that Disney can still

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Speaker 3: sell all of their inventory and not feel like they

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Speaker 3: have to obfuscate it and charge a fair price for

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Speaker 3: it and share a certain percentage of that back to

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Speaker 3: the OEMs. So the oms can build an advertising revenue

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Speaker 3: stream without necessarily having to do all the investment required

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Speaker 3: to build the tech stack themselves, to build the advertising

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Speaker 3: sales team and everything that comes along with it.

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Speaker 1: Yeah, and so what I'm hearing is that, like the

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Speaker 1: OEMs are going to get to kind of read more

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Speaker 1: of the benefits from you know, AD revenues and things

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Speaker 1: like that, which is kind of more than they would

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Speaker 1: typically get to participate in with with other OS's.

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Speaker 3: Absolutely, when you're an OEM that hasn't built their own OS.

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Speaker 3: So you're going to Google, You're going to Amazon, you're

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Speaker 3: not participating at all. In most cases, if you're lucky,

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Speaker 3: you maybe are getting a per device bounty where Google

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Speaker 3: Amazon is giving you a small check per every device,

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Speaker 3: but that's a flat fee, so you get paid once

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Speaker 3: and Google and Amazon are doing that because they know

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Speaker 3: that they'll make way more than that over the lifetime

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Speaker 3: of that television. So we're making sure that all of

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Speaker 3: that revenue is able to go back to the OEM

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Speaker 3: and not captured by a third party.

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Speaker 1: And yeah, I kind of do have to ask, what

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Speaker 1: is the benefit for you guys of kind of giving

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Speaker 1: up this this revenue stream in this way. You know

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Speaker 1: why I kind of approach it in this with the strategy, we.

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Speaker 3: Have the benefit of having a core business as an

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Speaker 3: ad tech firm that perfectly aligns with growing this pie.

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Speaker 3: And so you know, we're not doing this as a

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Speaker 3: loss leader, as a philanthropic exercise. We're doing it because

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Speaker 3: we believe that more transparency in the CTV ecosystem, a

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Speaker 3: fair auction where everybody knows what they're bidding on it

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Speaker 3: who they're bidding against, will benefit our core business. And

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Speaker 3: if it benefits our core business, that allows us to

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Speaker 3: make advertisers more effective in their campaigns and frankly, bring

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Speaker 3: more dollars back to the media. Companies that are investing

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Speaker 3: in this amazing content can.

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Speaker 1: You tell us anything about you know, how potential manufacturing

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Speaker 1: partners have been responding to the strategy do so far.

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Speaker 3: They're incredibly excited because they've been looking for this solution

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Speaker 3: right again pre tariffs, post tariffs, you know, as they

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Speaker 3: really try and figure out what this business looks like.

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Speaker 3: They need something sustainable and recurring to build a business

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Speaker 3: model against, and so they're definitely leaning in on the

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Speaker 3: commercial side. The other thing that they're really excited about

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Speaker 3: is the flexibility and customization that our platform brings. So again,

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Speaker 3: if you are a retailer or if you're an OEM,

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Speaker 3: you would prefer to still extend your brand and maintain

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Speaker 3: that customer connection with people in their living rooms. You're

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Speaker 3: going through all the trouble to make these amazing pieces

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Speaker 3: of electronics, and you're going through the trouble of placing

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Speaker 3: them in people's homes, and so we think they deserve

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Speaker 3: to be able to customize what the os looks like

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Speaker 3: as well to extend their brands. It's not as important

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Speaker 3: for us that the Ventura logo is huge everywhere. We'd

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Speaker 3: rather have the OEMs and the logos in there because

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Speaker 3: they're bringing the value to installing those televisions, So they're

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Speaker 3: excited about the commercial side, but they're also excited about

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Speaker 3: the brand flexibility side as well.

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Speaker 1: Well, Yeah, I want to talk a little bit more

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Speaker 1: about that customization that you mentioned, because I was just

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Speaker 1: reading about that that's the OS is kind of designed

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Speaker 1: to be sort of modular. How is that going to

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Speaker 1: work exactly?

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Speaker 3: Yeah, So it starts with our ad supply chain stack,

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Speaker 3: meaning we want the auctions that are happening for all

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Speaker 3: the ads that run on Ventura to be as transparent

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Speaker 3: and as fair as possible. That allows us to compete

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Speaker 3: as the core business and trade desk, but that allows

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Speaker 3: everybody else in the ad tech community to compete as well.

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Speaker 3: And anytime we brought more transparency to any part of

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Speaker 3: the ad tech space, all boats have risen who are

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Speaker 3: adding value there. So that's the core module that we

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Speaker 3: bring on top of that. Then, obviously we have the

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Speaker 3: core services around our catalog, our search engine, and recommendation

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Speaker 3: engine that make it function as an OS and function

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Speaker 3: as something that's really valuable to users. And then you

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Speaker 3: have the user interface on top, which has to have

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Speaker 3: certain common elements around the continue watching feature that we

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Speaker 3: have where we're pulling in all of your progress, that

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Speaker 3: cost all of your apps into one place, our app

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Speaker 3: store that allows all the apps that you would want

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Speaker 3: to watch content on to be there. But there's certain

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Speaker 3: elements of that user interface that you know, have font

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Speaker 3: choices and colors and logo placements, and that's where we're

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Speaker 3: able to offer a lot more flexibility to OEMs versus

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Speaker 3: what they're offered from other partners where it's really take

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Speaker 3: it or leave it. So we're really excited at being

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Speaker 3: able to offer them that because they haven't been able

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Speaker 3: to take advantage of that for a long time.

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Speaker 1: So really, the interface could look different, you know, from

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Speaker 1: manufacturer to manufacturer, depending on you know what the features

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Speaker 1: that they want to prioritize completely.

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Speaker 3: Yeah, it's not just the look and feel. There are

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Speaker 3: certain features. If you're a retailer has a loyalty program

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Speaker 3: or a tech support offering, will integrate that into the

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Speaker 3: OS as well, so that again, if you're a user

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Speaker 3: who subscribes to that program or bought that warranty, everything

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Speaker 3: should be in one place. It shouldn't feel as fragmented

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Speaker 3: as it is now.

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Speaker 1: Yeah, that's that's really interesting. I do want to talk

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Speaker 1: a little bit more about you know, the user experience.

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Speaker 1: I feel like that's something that often kind of gets

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Speaker 1: left out of the conversation when it comes to talking

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Speaker 1: about CTV, but it feels so vital to me. I mean,

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Speaker 1: you know, as a user of these you know technologies myself,

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Speaker 1: I often find the experience frustrating. How are you guys

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Speaker 1: kind of approaching that side of things now?

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Speaker 3: I appreciate you pointing that out, because you know, all

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Speaker 3: the data that we have shows that users are not

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Speaker 3: very particular about what OS they choose, and in most

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Speaker 3: cases it's downstream from screen size and price of their

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Speaker 3: television and the OS. This sort of comes along for

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Speaker 3: the ride, and I think to your point, that shows

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Speaker 3: that we're not doing enough to build amazing user interfaces

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Speaker 3: for folks. So one of our core principles first is

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Speaker 3: that we're going to be content first, meaning we're partnering

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Speaker 3: with all the publishers, and because we're an objective partner,

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Speaker 3: they're willing to give us access to their catalogs that

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Speaker 3: they don't necessarily give to other OS's where we can

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Speaker 3: pull out individual shows, individual movies and present those two

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Speaker 3: on the core home screen versus having you have to

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Speaker 3: click into every app to try and find something. So

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Speaker 3: that shows up in something like I mentioned before is

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Speaker 3: our continue Watching feature, where we're able to pull from

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Speaker 3: every app that you have see it in one place,

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Speaker 3: and we've seen that be at least sixty percent of

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Speaker 3: the time that you turn on your television, you're going

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Speaker 3: right there because you're either picking up the next episode

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Speaker 3: or you're halfway through a movie or anything like that.

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Speaker 3: Beyond that, it also means that we can be objective

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Speaker 3: in what we recommend to you at any given time.

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Speaker 3: So obviously a big problem that everyone's been trying to

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Speaker 3: solve is live sports. Right there is incredible urgency to

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Speaker 3: turn on your television and find the game that you want.

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Speaker 3: It's increasingly becoming harder to find it as sports rights

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Speaker 3: have been divvied up in eighteen thousand different places. But

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Speaker 3: by building a content first user interface, we'll be able

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Speaker 3: to give that to you directly in the largest possible square,

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Speaker 3: right when you turn on your television, and then in

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Speaker 3: those minority of situations where you don't know what you

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Speaker 3: want to watch, we'll be able to give you the

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Speaker 3: best recommendations possible by both learning about you ourselves, but

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Speaker 3: also by pulling out the recommendations from each one of

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Speaker 3: your apps. Obviously, partners like Netflix have invested a tremendous

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Speaker 3: amount in trying to give you the best recommendations possible.

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Speaker 3: They've built very advanced algorithms, so it's Disney, HBO max

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Speaker 3: all them down the line. There's no reason that you

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Speaker 3: shouldn't be able to benefit those on the home screen

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Speaker 3: as well. So it's really a mix of being able

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Speaker 3: to do our own recommendations but also marry them with

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Speaker 3: all the amazing work that the apps do individually.

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Speaker 1: That's interesting. You know, you mentioned that you know, os

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Speaker 1: often kind of doesn't make a difference for consumers. It

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Speaker 1: sounds like something that that Sorry, it sounds like that's

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Speaker 1: something that you guys want to change. You know, how

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Speaker 1: do you think we can kind of get to a

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Speaker 1: place where consumers are thinking more about that?

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Speaker 3: Yeah, I mean the first the first step is to

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Speaker 3: expose it to them, right, So the first step still

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Speaker 3: is solving the commercial and customization wants and desires of

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Speaker 3: these own OEMs and retailers so that we get a

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Speaker 3: shot at showing them what a differentiated user experience can

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Speaker 3: look like. But a real sign of success down the line,

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Speaker 3: and this will take multiple years. Is that users start

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Speaker 3: to have a preference, and then if there's televisions who

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Speaker 3: have equal specs of size and costs and one of

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Speaker 3: them is powered by a ventur that they're choosing that

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Speaker 3: over the other option. So we'll look at that down

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Speaker 3: the line. We won't get there right away, because again

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Speaker 3: we have to build this audience. We have to show

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Speaker 3: them both what we think an OS can be today

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Speaker 3: and what it should be in the future.

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Speaker 1: I'm curious, are there any particular features that you know

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Speaker 1: that consumers are looking for in smart TVs that they're

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Speaker 1: maybe not getting right now.

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Speaker 3: We've definitely seen a lot of interest and in our

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Speaker 3: research surveys direct interest in our continue watching feature, something

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Speaker 3: that truly can bring in every single app. Certainly. Another

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Speaker 3: one is the live sports feature, where again we're able

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Speaker 3: to go across all the apps that you have subscriptions

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Speaker 3: or access to and pull out the exact match that

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Speaker 3: you want at that particular time. Search is another one

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Speaker 3: for sure, where if you're searching for something that maybe

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Speaker 3: a show that may sit the new episodes in one

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Speaker 3: place the old episodes in another, that we can help

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Speaker 3: you sort that through. And then something like a unified

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Speaker 3: watch list is really interesting to folks too, where you

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Speaker 3: know you're obviously favoriting things or putting things on a

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Speaker 3: list in each individual app, but you're not necessarily able

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Speaker 3: to pull them all together. And that's something we're also

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Speaker 3: able to do.

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Speaker 1: I don't want to name any names, but I am

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Speaker 1: often kind of appalled by how bad the search function

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Speaker 1: often still is on some of these interfaces.

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Speaker 3: Yeah, I mean it's hard technically, and again it takes

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Speaker 3: an integration in a close partnership with the publishers because

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Speaker 3: they need to give you access to what their catalogs

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Speaker 3: are and a lot of the metadata that comes along

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Speaker 3: with it, and the entitlements you subscribe to this tier

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Speaker 3: and not that tier to really build a corpus that

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Speaker 3: you can build a great search experience on. And I

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Speaker 3: empathize with the publishers because again they need to existentially

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Speaker 3: be onto these platforms, but they also don't want to

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Speaker 3: help their direct competitors by giving them access to the

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Speaker 3: catalog or access to engagement information about which shows are working,

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Speaker 3: because that same os as another division that is bidding

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Speaker 3: against them for that next big show or that next

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Speaker 3: big sports right, so that puts us in a position

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Speaker 3: again where we can build trust publishers or able to

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Speaker 3: give us access to that information that they probably wouldn't

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Speaker 3: for other partners to build a better user experience.

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Speaker 1: Yeah, that's really interesting. I don't want to leave the

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Speaker 1: retail side of things out of this conversation. You know,

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Speaker 1: you have mentioned tariffs a couple of times. You know,

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Speaker 1: I'm curious what the kind of the economic climate right

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Speaker 1: now how that's been impacting some of your conversations with

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Speaker 1: manufacturers and retailers.

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Speaker 3: Yeah, I mean it's it's tough. I sympathize with them

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Speaker 3: because there's so much uncertainty and each component that goes

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Speaker 3: into a television you're looking at down to the penny,

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Speaker 3: the system on a CHIPI conductor that you're putting in there,

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Speaker 3: the memory, the motherboard. Getting it all packaged up, getting

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Speaker 3: it chipped over is an incredibly complicated challenge that both

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Speaker 3: manufacturers and to your point, retailers have to deal with.

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Speaker 3: And so especially post Walmart and Visio, every retailer, whether

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Speaker 3: they're national or regional, is looking at their television strategy again.

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Speaker 1: Yeah, just to clarify, Walmart acquired smart TV manufacturer Visio

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Speaker 1: late last year.

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Speaker 3: Correct, Walmart's a longtime partner of ours, and it's been

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Speaker 3: really interesting to work with them to help stand that up.

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Speaker 3: And every other retailer is also thinking about their strategy there.

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Speaker 3: What's amazing about what we offer that we didn't necessarily

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Speaker 3: have in market even when that acquisition went down, was

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Speaker 3: we can give retailers pretty much one hundred percent of

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Speaker 3: the value that Walmart's getting from Visio without having to

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Speaker 3: acquire their own OS because of the customization we bring,

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Speaker 3: because of the tie ins to whatever ad business they

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Speaker 3: already have, and put them in a place where, again

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Speaker 3: they could overnight flip a switch and basically have their

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Speaker 3: own in house OS and all the benefits that it brings.

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Speaker 1: Interesting. So, you know, I'm curious, you know, your thoughts

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Speaker 1: on Ventro's prospects for adoption. You know, I know that

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Speaker 1: some observers have said that you guys kind of face

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Speaker 1: an uphill battle just because of how crowded the market is,

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Speaker 1: things like that. What's kind of your response to that.

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Speaker 3: Yeah, I mean, they're right, it is a crowded market,

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Speaker 3: and they're right that these upgrade cycles take a while. Right.

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Speaker 3: Number one, people usually buy a new television once every

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Speaker 3: five to seven years at this point, and a lot

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Speaker 3: of the OEMs and retailers have relationships with the existing

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Speaker 3: OSS that come up once a year, every three years,

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Speaker 3: every five years, or whatnot. So fitting into all of

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Speaker 3: those is a challenge, but one that we're handling really well.

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Speaker 3: I think what's really interesting that people are not necessarily

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Speaker 3: appreciating is how uncertain the OS space feels. For the

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Speaker 3: first time in a while, we're seeing some of the

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Speaker 3: larger players like Google, just to call one out, who

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Speaker 3: is actively reducing the size of the team working on

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Speaker 3: Google TV and Android TV. I think most of the

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Speaker 3: major OSS are very publicly reevaluating their investment in it.

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Speaker 3: And that's often because if you're part of a big

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00:22:18,320 --> 00:22:20,320
Speaker 3: tech company and you're a project like this, you're the

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00:22:20,359 --> 00:22:23,320
Speaker 3: one hundred and twenty seventh most important product at that

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00:22:23,400 --> 00:22:25,760
Speaker 3: company at any given time, and if somebody who is

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00:22:25,800 --> 00:22:28,080
Speaker 3: more important sits down in your product meeting, you're doing

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00:22:28,200 --> 00:22:30,879
Speaker 3: what they're doing to build your fast service or to

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00:22:30,880 --> 00:22:33,320
Speaker 3: build your AD product or your AI product or whatever

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Speaker 3: it is. And so I think there's going to be

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Speaker 3: a lot more space than people appreciate in the future

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Speaker 3: that I think we're well positioned to capture. But even

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00:22:42,080 --> 00:22:44,840
Speaker 3: in the meantime, we're fitting into the normal cycles and

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00:22:44,880 --> 00:22:48,160
Speaker 3: offering something that's commercially more advantageous and from a brand

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00:22:48,200 --> 00:22:50,919
Speaker 3: perspective more advantageous. So we're in a really nice spot.

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Speaker 1: Yeah. Interesting, it'll be. I think it'll be fascinating to follow.

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Speaker 1: I hope to continue following it and covering it. Has

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Speaker 1: it been doing?

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Speaker 3: Best to luck to you guys, appreciate it, Thanks so much,

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Speaker 3: Thanks for listening.

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Speaker 2: Be sure to leave us a review at Apple Podcasts

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Speaker 2: or Amazon Music. We love to hear from listeners. Please

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Speaker 2: go to Variety dot com and sign up for the

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Speaker 2: free weekly Strictly Business newsletter, and don't forget to tune

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Speaker 2: in next week for another episode of Strictly Business.