WEBVTT - 'Body by Jake' Steinfeld Says Get Blood Pumping

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<v Speaker 1>I'm so excited. I'm really really excited. I know, I know,

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<v Speaker 1>I know you're excited too. I can I can sense it.

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<v Speaker 1>Jake Steinfeld is with us. Body by Jake. He's a

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<v Speaker 1>fitness icon, fair to say, totally all the way back

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<v Speaker 1>to nineteen eighty I was reading this bio. This is

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<v Speaker 1>so cool, Carol Well, I was saying, you know, and undisputed.

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<v Speaker 1>I was thinking about this in undisputed legend. Really in

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<v Speaker 1>the fitness world. He is with us. Jake Steinfeld Um

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<v Speaker 1>is with us, and he joined us on the phone

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<v Speaker 1>from l a Um. Jake's so nice to have you

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<v Speaker 1>here with us. Jason and I are both um really

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<v Speaker 1>interested and involved in the fitness world. Tell us though

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<v Speaker 1>about your world since the virus and what it's been like. Well,

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<v Speaker 1>first of all, Carol and Jason, it's so great to

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<v Speaker 1>be here and and listening to some of that New

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<v Speaker 1>York traffic. You don't miss it to me. You know,

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<v Speaker 1>I'm sitting here in Pacific Palisades, California, me too, Deacon.

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<v Speaker 1>I was like, oh man, yeah, but it's a long

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<v Speaker 1>long time ago, but it was great to hear and

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<v Speaker 1>it's great to hear your voice. Is that uh you know,

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<v Speaker 1>we we're gonna be very positive for the next five

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<v Speaker 1>minutes that we make a deal. And I loved how

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<v Speaker 1>you made sort of fitness the analogy with everything even

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<v Speaker 1>coming in from the stock market about the heavy lifting.

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<v Speaker 1>I loved it. Yeah. So how are you, like, how

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<v Speaker 1>are you feeling about things? You're in a beautiful place.

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<v Speaker 1>Our worlds have all been affected, but you have been

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<v Speaker 1>such a positive force to your point for decades now

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<v Speaker 1>and helping people sort of get through things. And man,

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<v Speaker 1>we need some of that right now. Well, I appreciate

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<v Speaker 1>you saying that. And it has been very challenging for

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<v Speaker 1>for all Americans, right, I mean, you know, since the

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<v Speaker 1>pandemic hit in March. Uh, people have been locked in lockdown.

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<v Speaker 1>You know, you look at businesses and people and families. Uh.

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<v Speaker 1>I have my wife and we have four kids, uh,

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<v Speaker 1>spread around the country and around the world, and it's

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<v Speaker 1>it has been very challenging. But interestingly enough, when this

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<v Speaker 1>pandemic hit, guys, um, I got vocals immediately, um from

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<v Speaker 1>folks like yourselves and CNN and Fox and ESPN saying shake.

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<v Speaker 1>People are locked in their homes, uh, gyms are closed,

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<v Speaker 1>they're putting on weight, stress levels are high. You're the

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<v Speaker 1>guy that created personal fitness training and made it an occupation.

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<v Speaker 1>And that's what I did. You know. I went to

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<v Speaker 1>people like Steven Spielberg and Harrison Ford's homes with a broomstick,

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<v Speaker 1>a towel, and a chair and sort of created a

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<v Speaker 1>thirty minute workout that you could do in your home.

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<v Speaker 1>And it's really interesting, guys, when you're able to just

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<v Speaker 1>get a little creative. You know, when you're locked up,

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<v Speaker 1>and whether it's an apartment or a condo or your house,

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<v Speaker 1>you need to take a few minutes, just a few minutes,

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<v Speaker 1>you stand up and get your blood flowing. Whether it's

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<v Speaker 1>two cans of MoMA's tomato paste or a broomstick that

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<v Speaker 1>you could do some stretching, some squats, some lunges and

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<v Speaker 1>just believe is stought to. You know. I'm a big

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<v Speaker 1>believer in positive thinking. I was given a poem when

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<v Speaker 1>I was cut from my eighth grade basket ball team.

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<v Speaker 1>True story, uh colt, don't quit And the last two

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<v Speaker 1>lines of the poemar stick to the fight when your

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<v Speaker 1>hottest hit. It's when things seem worse that you must

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<v Speaker 1>not quit. And it's it's a matter of changing those

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<v Speaker 1>negative thoughts of I can't do I can. So if

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<v Speaker 1>you're obviously, if you're driving right now, you can squeeze

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<v Speaker 1>your hands on the steering wheel and go do some issommetrics.

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<v Speaker 1>But if you're listening at home, you know, all you

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<v Speaker 1>have to be doing, guys is and you can be

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<v Speaker 1>doing right now in the studio, Jason and Carroll, UM

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<v Speaker 1>some isometric exercises that we have an official body by Jake.

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<v Speaker 1>I'm I've been antisocial media for a very long time.

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<v Speaker 1>Kind of silly. Yes, it's been silly, and you know,

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<v Speaker 1>but my two young sons were home from school and

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<v Speaker 1>they got me engaged with it and we started posting

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<v Speaker 1>up a little sixty second vignettes. Um, kind of like

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<v Speaker 1>I did with Ted Turner, me my start doing the

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<v Speaker 1>fitness break on Cable News Network back. Uh and uh,

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<v Speaker 1>just simple exercises that you can do. Look, exercise is

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<v Speaker 1>very boring, if you admit, we all admit it. Right,

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<v Speaker 1>if it was easy, everybody would be in great shape. Uh.

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<v Speaker 1>But what you need to do is find something that

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<v Speaker 1>works for you that you can incorporate into your lifestyle.

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<v Speaker 1>And now more than ever, especially because look, I've talked

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<v Speaker 1>to so many gym owners, so many fitness studio owners

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<v Speaker 1>who are working diligently to keep their places clean so

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<v Speaker 1>they can open them. But people listen over the age

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<v Speaker 1>of fifty years old. I'm sixty two now, Um, you

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<v Speaker 1>know you you need to be gautious to be saying so, Jake,

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<v Speaker 1>tell us about this partnership with Cured Dr Pepper and

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<v Speaker 1>the new nutrition shape that you guys have created called

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<v Speaker 1>Don't Quit. Yes, yes, indeed, I will say this, the

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<v Speaker 1>folks secured Dr Pepper. The CEO Bob game Court is

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<v Speaker 1>you know. I'm sure you guys talked to lots and

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<v Speaker 1>lots of business bo Um. I've been very blessed in

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<v Speaker 1>my career to to to deal with CEOs, whether it's

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<v Speaker 1>fortune fifty entrepreneurs at all levels. Bob Gave Corps is

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<v Speaker 1>one of those kind of entrepreneurs at the at the

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<v Speaker 1>corporate level that you don't rarely find. Um. We got together, Uh,

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<v Speaker 1>we saw an opportunity give the adult nutrition section where

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<v Speaker 1>there are a couple of brands there right now, and

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<v Speaker 1>I've got to tell you they're they're not very good

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<v Speaker 1>for you, very honestly, guys. There's a lot of chemicals

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<v Speaker 1>and we wanted to create something that had a clean

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<v Speaker 1>label that we have twenty six vitamins and minerals, no soy,

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<v Speaker 1>no corn, no wet, no added added additives, Uh, gluten free,

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<v Speaker 1>it's kosher or wait a second, it tastes delicious. I've

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<v Speaker 1>been a protein drake guy since I'm thirteen years old.

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<v Speaker 1>I was an overweight kid at a bad started growing up.

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<v Speaker 1>My dad bought me a set of weights when I

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<v Speaker 1>was thirteen and it changed my life. And I'm I'm

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<v Speaker 1>a connoissel want protein shakes. And I finally had an

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<v Speaker 1>opportunity to work with a gentleman like Bob gam Court

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<v Speaker 1>and the folks at l A Live Nations in California.

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<v Speaker 1>Here we've come up with this is one of those

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<v Speaker 1>things where the world is not looking for another nutrition shake,

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<v Speaker 1>it just needs the best one. And we have it

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<v Speaker 1>and we want everyone to try. Check it out at

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<v Speaker 1>Don't Quit dot com. It's just don't Quit dot com.

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<v Speaker 1>There are four original flavors, chocolate, vanilla, y t and

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<v Speaker 1>aur insacle like creamsicle, which my favorite of all time. Uh,

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<v Speaker 1>and we have to max versions where the thirty grams

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<v Speaker 1>of protein and one gram of sugar chocolate and Vanilla

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<v Speaker 1>Online right now, we've already sold out. We we launched

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<v Speaker 1>last week. You want to talk about how passionate people are,

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<v Speaker 1>especially fifty plus where, especially now more than ever, Carol

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<v Speaker 1>and Jayson, where we're desperate for hope and our health

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<v Speaker 1>and we want to make sure that what we're doing

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<v Speaker 1>and putting in our body is really good for us.

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<v Speaker 1>So you know, when you're exercising and nutrition they go

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<v Speaker 1>hand in hand right well. And it feels like Jake

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<v Speaker 1>that I know it's not a revelation to you, but

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<v Speaker 1>two more and more people, it feels like one of

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<v Speaker 1>the things that folks have discovered when they are cooking

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<v Speaker 1>at home more, spending more time at home, they are

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<v Speaker 1>a little bit more focused on their bodies and what

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<v Speaker 1>they're putting into it and seeing those things. I mean,

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<v Speaker 1>I would add in the idea and Caroline, I've talked

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<v Speaker 1>a lot about this on this show that she and

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<v Speaker 1>I notice, uh that because we're not commuting, we're getting

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<v Speaker 1>more sleep. And you know, it all is sort of

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<v Speaker 1>like this this machine that we all have that is

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<v Speaker 1>our bodies, Uh, does respond differently when you treat it well.

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<v Speaker 1>And I love that you're taking I talk about the

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<v Speaker 1>upwich spiral of success and looking at the positives as

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<v Speaker 1>opposed to the challenges. And I was never a big

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<v Speaker 1>supplement taker, never a big vitamin taker. And I wanted

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<v Speaker 1>to make sure a because it's expensive and be because

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<v Speaker 1>the more you take in, the more you You know,

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<v Speaker 1>when you go to the bedroom, you get rid of

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<v Speaker 1>a lot of those vitamins. And here's an opportunity where

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<v Speaker 1>I want to make sure that you are healthy. And

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<v Speaker 1>especially you open the fridge in the morning and you

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<v Speaker 1>see the words don't quit. What is that? I mean?

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<v Speaker 1>You want to you want to talk about positive and

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<v Speaker 1>mid day. This is meant as a meal supplement, but

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<v Speaker 1>people are already using it as a meal replacement. A

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<v Speaker 1>lot of great recipes. Uh, someone just sent in something

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<v Speaker 1>to do vanilla don't quit pancakes, unbelievable and it's that's

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<v Speaker 1>actually brilliant. Great could cook with it. And and we've

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<v Speaker 1>we've I love the orange cicle with a banana, a

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<v Speaker 1>couple of dates, some ice. We called it don't quit

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<v Speaker 1>freeze there. If you you know I have a bad

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<v Speaker 1>sweet tooth. You know I eat so I trained so

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<v Speaker 1>I could eat. I tell people we if you if

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<v Speaker 1>we go to dinner sometime I like to eat like

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<v Speaker 1>we're going to the electric chair. That's what I say,

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<v Speaker 1>because you know, you want to live your life. And

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<v Speaker 1>as I said, what's super important is how you are

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<v Speaker 1>mentally right. A lot of people right now, especially struggling,

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<v Speaker 1>and it's all about taking that first step at first

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<v Speaker 1>moment of just moving your body and doing something positive

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<v Speaker 1>for yourself. And there are lots and lots of people,

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<v Speaker 1>millions of folks who listen to you guys every day,

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<v Speaker 1>and this is an unbelievable opportunity for me to spend

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<v Speaker 1>some time with you all, but especially people in the

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<v Speaker 1>Tri State areas where I grew up to do something

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<v Speaker 1>positive and at this moment in time especially, don't quit.

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<v Speaker 1>Don't quit on you, on your families, on who you

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<v Speaker 1>are and how you're gonna be because as I said, right,

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<v Speaker 1>stick to the fight when your hardest hit. It's when

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<v Speaker 1>things seem worse that you must not quit. Listen, this

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<v Speaker 1>is so important and this is why you know, Dison,

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<v Speaker 1>I do talk to a lot of folk in the

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<v Speaker 1>fitness industry because I think you know we've seen in

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<v Speaker 1>this virus, Jake. You know that for those who are unhealthy,

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<v Speaker 1>this virus has hurt them that much more. And I

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<v Speaker 1>do think about how we can make fitness much more

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<v Speaker 1>available to more people, make it accessible, make it cheaper.

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<v Speaker 1>And you just said it and and it and it

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<v Speaker 1>is and listen, it's important to people love. I love

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<v Speaker 1>to go into a gym. It's great to see friends

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<v Speaker 1>and people. But you have to make good decisions. And

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<v Speaker 1>like I said in the earlier UH segment that we

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<v Speaker 1>had spoke two lots of gym owners who are doing

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<v Speaker 1>great things to keep their places clean and open. And

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<v Speaker 1>I'm so proud of everybody in Jersey and New York

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<v Speaker 1>can open again. It's doing in a smart way. That's

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<v Speaker 1>the way. We'll do it. Nice and slow, nice and smooth.

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<v Speaker 1>But especially folks over the age of fifty years old

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<v Speaker 1>who are being smart. You gotta be careful, right, go

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<v Speaker 1>out there and live your life, but do it in

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<v Speaker 1>a positive way. And nutrition, being health. You know, I

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<v Speaker 1>would never want to say that don't quit as a vaccine.

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<v Speaker 1>But did I just say don't quit the vaccine? Well, listen,

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<v Speaker 1>being healthy is the ultimate vaccine and living a healthy lives,

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<v Speaker 1>so we know that that is true and there's science

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<v Speaker 1>to back that up. You got to take care of yourself.

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<v Speaker 1>That's for sure. What a treat for us. Thank you

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<v Speaker 1>so much, Jake Steinfeld. We look forward to, uh having

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<v Speaker 1>that dinner with you when things normalized, because I have

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<v Speaker 1>followed that very thing. I started running in part so

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<v Speaker 1>I can eat what I want. And uh, it's really

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<v Speaker 1>I think if you approach it from from that perspective, uh,

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<v Speaker 1>you do sort of take it all in and think

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<v Speaker 1>about it holistically. I love the sort of spiral up.

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<v Speaker 1>I just love his energy and just you know, it's

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<v Speaker 1>this is listen, this is a hard time for so

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<v Speaker 1>many different people, and just that optimism about kind of

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<v Speaker 1>just go out and do it and just you know,

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<v Speaker 1>they take care of yourself physically, to care of yourself mentally. Um,

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<v Speaker 1>that was just really cool. Yeah body by Jake. He

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<v Speaker 1>goes back to nineteen eighty and I love that he

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<v Speaker 1>makes Ted Turner, Yeah he does. Look at Megan amazing,

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<v Speaker 1>you know, talking about Ted Turner and CNN and doing

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<v Speaker 1>those fitness breaks. I mean I remember that as a kid,

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<v Speaker 1>a very young kid.