Speaker 1: I'm so excited. I'm really really excited. I know, I know,
Speaker 1: I know you're excited too. I can I can sense it.
Speaker 1: Jake Steinfeld is with us. Body by Jake. He's a
Speaker 1: fitness icon, fair to say, totally all the way back
Speaker 1: to nineteen eighty I was reading this bio. This is
Speaker 1: so cool, Carol Well, I was saying, you know, and undisputed.
Speaker 1: I was thinking about this in undisputed legend. Really in
Speaker 1: the fitness world. He is with us. Jake Steinfeld Um
Speaker 1: is with us, and he joined us on the phone
Speaker 1: from l a Um. Jake's so nice to have you
Speaker 1: here with us. Jason and I are both um really
Speaker 1: interested and involved in the fitness world. Tell us though
Speaker 1: about your world since the virus and what it's been like. Well,
Speaker 1: first of all, Carol and Jason, it's so great to
Speaker 1: be here and and listening to some of that New
Speaker 1: York traffic. You don't miss it to me. You know,
Speaker 1: I'm sitting here in Pacific Palisades, California, me too, Deacon.
Speaker 1: I was like, oh man, yeah, but it's a long
Speaker 1: long time ago, but it was great to hear and
Speaker 1: it's great to hear your voice. Is that uh you know,
Speaker 1: we we're gonna be very positive for the next five
Speaker 1: minutes that we make a deal. And I loved how
Speaker 1: you made sort of fitness the analogy with everything even
Speaker 1: coming in from the stock market about the heavy lifting.
Speaker 1: I loved it. Yeah. So how are you, like, how
Speaker 1: are you feeling about things? You're in a beautiful place.
Speaker 1: Our worlds have all been affected, but you have been
Speaker 1: such a positive force to your point for decades now
Speaker 1: and helping people sort of get through things. And man,
Speaker 1: we need some of that right now. Well, I appreciate
Speaker 1: you saying that. And it has been very challenging for
Speaker 1: for all Americans, right, I mean, you know, since the
Speaker 1: pandemic hit in March. Uh, people have been locked in lockdown.
Speaker 1: You know, you look at businesses and people and families. Uh.
Speaker 1: I have my wife and we have four kids, uh,
Speaker 1: spread around the country and around the world, and it's
Speaker 1: it has been very challenging. But interestingly enough, when this
Speaker 1: pandemic hit, guys, um, I got vocals immediately, um from
Speaker 1: folks like yourselves and CNN and Fox and ESPN saying shake.
Speaker 1: People are locked in their homes, uh, gyms are closed,
Speaker 1: they're putting on weight, stress levels are high. You're the
Speaker 1: guy that created personal fitness training and made it an occupation.
Speaker 1: And that's what I did. You know. I went to
Speaker 1: people like Steven Spielberg and Harrison Ford's homes with a broomstick,
Speaker 1: a towel, and a chair and sort of created a
Speaker 1: thirty minute workout that you could do in your home.
Speaker 1: And it's really interesting, guys, when you're able to just
Speaker 1: get a little creative. You know, when you're locked up,
Speaker 1: and whether it's an apartment or a condo or your house,
Speaker 1: you need to take a few minutes, just a few minutes,
Speaker 1: you stand up and get your blood flowing. Whether it's
Speaker 1: two cans of MoMA's tomato paste or a broomstick that
Speaker 1: you could do some stretching, some squats, some lunges and
Speaker 1: just believe is stought to. You know. I'm a big
Speaker 1: believer in positive thinking. I was given a poem when
Speaker 1: I was cut from my eighth grade basket ball team.
Speaker 1: True story, uh colt, don't quit And the last two
Speaker 1: lines of the poemar stick to the fight when your
Speaker 1: hottest hit. It's when things seem worse that you must
Speaker 1: not quit. And it's it's a matter of changing those
Speaker 1: negative thoughts of I can't do I can. So if
Speaker 1: you're obviously, if you're driving right now, you can squeeze
Speaker 1: your hands on the steering wheel and go do some issommetrics.
Speaker 1: But if you're listening at home, you know, all you
Speaker 1: have to be doing, guys is and you can be
Speaker 1: doing right now in the studio, Jason and Carroll, UM
Speaker 1: some isometric exercises that we have an official body by Jake.
Speaker 1: I'm I've been antisocial media for a very long time.
Speaker 1: Kind of silly. Yes, it's been silly, and you know,
Speaker 1: but my two young sons were home from school and
Speaker 1: they got me engaged with it and we started posting
Speaker 1: up a little sixty second vignettes. Um, kind of like
Speaker 1: I did with Ted Turner, me my start doing the
Speaker 1: fitness break on Cable News Network back. Uh and uh,
Speaker 1: just simple exercises that you can do. Look, exercise is
Speaker 1: very boring, if you admit, we all admit it. Right,
Speaker 1: if it was easy, everybody would be in great shape. Uh.
Speaker 1: But what you need to do is find something that
Speaker 1: works for you that you can incorporate into your lifestyle.
Speaker 1: And now more than ever, especially because look, I've talked
Speaker 1: to so many gym owners, so many fitness studio owners
Speaker 1: who are working diligently to keep their places clean so
Speaker 1: they can open them. But people listen over the age
Speaker 1: of fifty years old. I'm sixty two now, Um, you
Speaker 1: know you you need to be gautious to be saying so, Jake,
Speaker 1: tell us about this partnership with Cured Dr Pepper and
Speaker 1: the new nutrition shape that you guys have created called
Speaker 1: Don't Quit. Yes, yes, indeed, I will say this, the
Speaker 1: folks secured Dr Pepper. The CEO Bob game Court is
Speaker 1: you know. I'm sure you guys talked to lots and
Speaker 1: lots of business bo Um. I've been very blessed in
Speaker 1: my career to to to deal with CEOs, whether it's
Speaker 1: fortune fifty entrepreneurs at all levels. Bob Gave Corps is
Speaker 1: one of those kind of entrepreneurs at the at the
Speaker 1: corporate level that you don't rarely find. Um. We got together, Uh,
Speaker 1: we saw an opportunity give the adult nutrition section where
Speaker 1: there are a couple of brands there right now, and
Speaker 1: I've got to tell you they're they're not very good
Speaker 1: for you, very honestly, guys. There's a lot of chemicals
Speaker 1: and we wanted to create something that had a clean
Speaker 1: label that we have twenty six vitamins and minerals, no soy,
Speaker 1: no corn, no wet, no added added additives, Uh, gluten free,
Speaker 1: it's kosher or wait a second, it tastes delicious. I've
Speaker 1: been a protein drake guy since I'm thirteen years old.
Speaker 1: I was an overweight kid at a bad started growing up.
Speaker 1: My dad bought me a set of weights when I
Speaker 1: was thirteen and it changed my life. And I'm I'm
Speaker 1: a connoissel want protein shakes. And I finally had an
Speaker 1: opportunity to work with a gentleman like Bob gam Court
Speaker 1: and the folks at l A Live Nations in California.
Speaker 1: Here we've come up with this is one of those
Speaker 1: things where the world is not looking for another nutrition shake,
Speaker 1: it just needs the best one. And we have it
Speaker 1: and we want everyone to try. Check it out at
Speaker 1: Don't Quit dot com. It's just don't Quit dot com.
Speaker 1: There are four original flavors, chocolate, vanilla, y t and
Speaker 1: aur insacle like creamsicle, which my favorite of all time. Uh,
Speaker 1: and we have to max versions where the thirty grams
Speaker 1: of protein and one gram of sugar chocolate and Vanilla
Speaker 1: Online right now, we've already sold out. We we launched
Speaker 1: last week. You want to talk about how passionate people are,
Speaker 1: especially fifty plus where, especially now more than ever, Carol
Speaker 1: and Jayson, where we're desperate for hope and our health
Speaker 1: and we want to make sure that what we're doing
Speaker 1: and putting in our body is really good for us.
Speaker 1: So you know, when you're exercising and nutrition they go
Speaker 1: hand in hand right well. And it feels like Jake
Speaker 1: that I know it's not a revelation to you, but
Speaker 1: two more and more people, it feels like one of
Speaker 1: the things that folks have discovered when they are cooking
Speaker 1: at home more, spending more time at home, they are
Speaker 1: a little bit more focused on their bodies and what
Speaker 1: they're putting into it and seeing those things. I mean,
Speaker 1: I would add in the idea and Caroline, I've talked
Speaker 1: a lot about this on this show that she and
Speaker 1: I notice, uh that because we're not commuting, we're getting
Speaker 1: more sleep. And you know, it all is sort of
Speaker 1: like this this machine that we all have that is
Speaker 1: our bodies, Uh, does respond differently when you treat it well.
Speaker 1: And I love that you're taking I talk about the
Speaker 1: upwich spiral of success and looking at the positives as
Speaker 1: opposed to the challenges. And I was never a big
Speaker 1: supplement taker, never a big vitamin taker. And I wanted
Speaker 1: to make sure a because it's expensive and be because
Speaker 1: the more you take in, the more you You know,
Speaker 1: when you go to the bedroom, you get rid of
Speaker 1: a lot of those vitamins. And here's an opportunity where
Speaker 1: I want to make sure that you are healthy. And
Speaker 1: especially you open the fridge in the morning and you
Speaker 1: see the words don't quit. What is that? I mean?
Speaker 1: You want to you want to talk about positive and
Speaker 1: mid day. This is meant as a meal supplement, but
Speaker 1: people are already using it as a meal replacement. A
Speaker 1: lot of great recipes. Uh, someone just sent in something
Speaker 1: to do vanilla don't quit pancakes, unbelievable and it's that's
Speaker 1: actually brilliant. Great could cook with it. And and we've
Speaker 1: we've I love the orange cicle with a banana, a
Speaker 1: couple of dates, some ice. We called it don't quit
Speaker 1: freeze there. If you you know I have a bad
Speaker 1: sweet tooth. You know I eat so I trained so
Speaker 1: I could eat. I tell people we if you if
Speaker 1: we go to dinner sometime I like to eat like
Speaker 1: we're going to the electric chair. That's what I say,
Speaker 1: because you know, you want to live your life. And
Speaker 1: as I said, what's super important is how you are
Speaker 1: mentally right. A lot of people right now, especially struggling,
Speaker 1: and it's all about taking that first step at first
Speaker 1: moment of just moving your body and doing something positive
Speaker 1: for yourself. And there are lots and lots of people,
Speaker 1: millions of folks who listen to you guys every day,
Speaker 1: and this is an unbelievable opportunity for me to spend
Speaker 1: some time with you all, but especially people in the
Speaker 1: Tri State areas where I grew up to do something
Speaker 1: positive and at this moment in time especially, don't quit.
Speaker 1: Don't quit on you, on your families, on who you
Speaker 1: are and how you're gonna be because as I said, right,
Speaker 1: stick to the fight when your hardest hit. It's when
Speaker 1: things seem worse that you must not quit. Listen, this
Speaker 1: is so important and this is why you know, Dison,
Speaker 1: I do talk to a lot of folk in the
Speaker 1: fitness industry because I think you know we've seen in
Speaker 1: this virus, Jake. You know that for those who are unhealthy,
Speaker 1: this virus has hurt them that much more. And I
Speaker 1: do think about how we can make fitness much more
Speaker 1: available to more people, make it accessible, make it cheaper.
Speaker 1: And you just said it and and it and it
Speaker 1: is and listen, it's important to people love. I love
Speaker 1: to go into a gym. It's great to see friends
Speaker 1: and people. But you have to make good decisions. And
Speaker 1: like I said in the earlier UH segment that we
Speaker 1: had spoke two lots of gym owners who are doing
Speaker 1: great things to keep their places clean and open. And
Speaker 1: I'm so proud of everybody in Jersey and New York
Speaker 1: can open again. It's doing in a smart way. That's
Speaker 1: the way. We'll do it. Nice and slow, nice and smooth.
Speaker 1: But especially folks over the age of fifty years old
Speaker 1: who are being smart. You gotta be careful, right, go
Speaker 1: out there and live your life, but do it in
Speaker 1: a positive way. And nutrition, being health. You know, I
Speaker 1: would never want to say that don't quit as a vaccine.
Speaker 1: But did I just say don't quit the vaccine? Well, listen,
Speaker 1: being healthy is the ultimate vaccine and living a healthy lives,
Speaker 1: so we know that that is true and there's science
Speaker 1: to back that up. You got to take care of yourself.
Speaker 1: That's for sure. What a treat for us. Thank you
Speaker 1: so much, Jake Steinfeld. We look forward to, uh having
Speaker 1: that dinner with you when things normalized, because I have
Speaker 1: followed that very thing. I started running in part so
Speaker 1: I can eat what I want. And uh, it's really
Speaker 1: I think if you approach it from from that perspective, uh,
Speaker 1: you do sort of take it all in and think
Speaker 1: about it holistically. I love the sort of spiral up.
Speaker 1: I just love his energy and just you know, it's
Speaker 1: this is listen, this is a hard time for so
Speaker 1: many different people, and just that optimism about kind of
Speaker 1: just go out and do it and just you know,
Speaker 1: they take care of yourself physically, to care of yourself mentally. Um,
Speaker 1: that was just really cool. Yeah body by Jake. He
Speaker 1: goes back to nineteen eighty and I love that he
Speaker 1: makes Ted Turner, Yeah he does. Look at Megan amazing,
Speaker 1: you know, talking about Ted Turner and CNN and doing
Speaker 1: those fitness breaks. I mean I remember that as a kid,
Speaker 1: a very young kid.