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Speaker 1: Hello, I'm Scott So, I'm Evan Novie Williams, and I'm

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Speaker 1: Michael Barr. And this is the Bloomberg Business of Sports podcast,

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Speaker 1: where we no Evan again, why don't you pipate in

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Speaker 1: the world of sports? He doesn't even answer on the

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Speaker 1: why don't you participate? Come here? All right? That's okay,

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Speaker 1: close enough, alright, so let's begin with Tiger and Phil. Okay,

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Speaker 1: Phil one, did you watch it? It's got nothing to

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Speaker 1: do with Phil who won? Did you watch it? Well,

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Speaker 1: let's know, I was busy. I could not watch it

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Speaker 1: if I wanted to, you know, me and my my

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Speaker 1: time was all taken up by youth hockey. By the

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Speaker 1: way we were. We played the Providence Hockey Club this weekend,

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Speaker 1: two games on Saturday. There was a game before our

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Speaker 1: second game, older kids, fourteen years old. I believe, massive

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Speaker 1: parent brawl. Fourteen year old hockey huge. I think it

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Speaker 1: was fourteen, might even been younger. But father's rolling down bleachers, punching.

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Speaker 1: I want to get the tiger and fill into second.

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Speaker 1: But I want to talk more about this is becoming

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Speaker 1: a problem. Well, it's not becoming it is a problem.

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Speaker 1: I mean, what in the come on by the way

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Speaker 1: that someone doesn't like when I say but, which was

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Speaker 1: funny because they put when you please tell Michael bar

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Speaker 1: to stop saying. What in the Sam Cook it's going on.

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Speaker 1: I've been talking about it a lot during the year,

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Speaker 1: like just everything about parents crazy and just the involvement,

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Speaker 1: the yelling, the go play more, practice more, and then

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Speaker 1: I guess the logical next step. And we hadn't seen

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Speaker 1: this this year. We've seen some angry people, but full

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Speaker 1: out brawl with you know, kids scurrying and father's rolling

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Speaker 1: down the thing, punches being thrown. Game canceled. Kudos to

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Speaker 1: the referees by the just two referees on the ice

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Speaker 1: canceled the game, Get the kids off the ice, say

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Speaker 1: you're done. You know, that's it. Then you worry about

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Speaker 1: what happens in the parking lot. That's what we were

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Speaker 1: all saying. What's not what's going to happen out there

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Speaker 1: when the kids come out of the locker room and

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Speaker 1: then the same parents are outside with seemingly nobody to well.

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Speaker 1: I'm assuming that some people got arrested. I didn't see

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Speaker 1: any place. I didn't go outside. I'm assuming they called

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Speaker 1: the police, but I have no idea like we stayed

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Speaker 1: inside and whatever happened out there happened. So happy Thanksgiving,

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Speaker 1: yeah exactly, but for Tiger and Tiger and fell back

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Speaker 1: to that this was, in essence sort of a technology

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Speaker 1: experiment that happened to be wrapped around a sporting event.

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Speaker 1: Let's call it for what it was. This was about

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Speaker 1: how can we deliver this product in a pay per

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Speaker 1: view and the problem was people couldn't see it, people

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Speaker 1: couldn't pay. Well, well, more than that is that some

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Speaker 1: people couldn't pay, some people paid, and some people saw

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Speaker 1: the thing for free. Yeah. Yeah, So the the issue

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Speaker 1: happened on on Turner's end with br Live, the process

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Speaker 1: by which you paid and then got access to the

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Speaker 1: stream broke down. So if you ordered this thing on

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Speaker 1: various cable networks including A T and T, S, Direct TV,

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Speaker 1: and you Verse, you had no problems. The issue was

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Speaker 1: if you bought it on the digital streaming side, you

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Speaker 1: had problems accessing it. And and because they knew that

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Speaker 1: was happening, as it was explained to me, the decision

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Speaker 1: within Turner was, listen, we either don't deliver the thing

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Speaker 1: to a number of people who bought this for streaming,

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Speaker 1: or we make it free to make sure that everyone

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Speaker 1: who paid for it can see it, and we deal

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Speaker 1: with the aftermath of people who didn't pay for it

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Speaker 1: being able to see it in the future. Um. And

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Speaker 1: that's what they're dealing with now. Look, they a number

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Speaker 1: of cable providers came out before Turner and said they

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Speaker 1: were refunding it. That put pressure on Turner. Turner eventually

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Speaker 1: did say that they would refund the twenty dollars that

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Speaker 1: anyone spent, which makes sense. It seems to me the

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Speaker 1: only kind of decision to make. UM. But it's a

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Speaker 1: it's a bummer, obviously, but the the the on. From

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Speaker 1: what I watched of it, I thought the broadcast was fantastic.

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Speaker 1: It was really interesting. You can see a potential future

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Speaker 1: of broadcast in that. And if you're a golf fan, Um,

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Speaker 1: as much as you made poo poo, the way the

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Speaker 1: thing was set up getting to four extra holes, these

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Speaker 1: guys tied after eighteen, you know, playoff the I think

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Speaker 1: it played out exactly the way Turner would have wanted

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Speaker 1: it to, minus the big problem the young guy in

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Speaker 1: the group poo poo. That's something like my my mother

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Speaker 1: would have said, the well the word I would have

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Speaker 1: used I can't say Sam. I my friend of mine

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Speaker 1: who was an avid golfer, I mean very good and

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Speaker 1: grew up with the guy. I mean, he couldn't wait

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Speaker 1: to see this now he's an avid golfer. Is not

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Speaker 1: about that, but this is not about that. This is

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Speaker 1: about the technology and the delivery. Amazon had problem showing

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Speaker 1: a European event. They got slamed for it. Uh. This

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Speaker 1: is is about not only the technology to show how

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Speaker 1: many concurrent streams you can do and draw people to

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Speaker 1: an event like this, but it's also about what did

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Speaker 1: the broadcast look like, what the audio that was being utilized,

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Speaker 1: having the players talk to each other, the updated betting

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Speaker 1: odds with each stroke on the screen. That's what this

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Speaker 1: This was one big beaker to see what the experiment

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Speaker 1: would look like. You know, the technology is going to

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Speaker 1: get better. You would hope for them, you know, obviously

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Speaker 1: Turner and the t T they they would hope that

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Speaker 1: it would have been gone, it would have gone perfectly.

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Speaker 1: But that sometimes doesn't happen. And maybe right now the

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Speaker 1: winner is the linear TV saying see you're not there yet, folks.

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Speaker 1: I know you're working, but you're not there yet, and

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Speaker 1: you still need us for for at least the foreseeable future. Yeah,

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Speaker 1: to at least talk about the the on the outside

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Speaker 1: of the technical issues the broadcast itself. I see people

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Speaker 1: This botherish me so much. I see people out there

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Speaker 1: saying that, like, if this is the future of sports broadcast,

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Speaker 1: I don't want to. I don't want to. The future

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Speaker 1: of sports broadcast is many different streams. It will be

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Speaker 1: what you want, ye if you were if you just

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Speaker 1: want a standard broadcast that is kind of milk toast

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Speaker 1: and maybe you'll little informative, you can you will have

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Speaker 1: that option in the sports broadcast in the future. If

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Speaker 1: you want the drone footage and the gambling odds, you

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Speaker 1: will have that option. If you want the xs and

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Speaker 1: os and the the guy who played football for forty

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Speaker 1: years and breaks down exactly what a bubble screen is,

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Speaker 1: you will have that option. Williams live screen of what

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Speaker 1: you're watching, you will have that option. That will not

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Speaker 1: be an option. But this is the first, to my

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Speaker 1: knowledge at least certainly the first sports broadcast that has

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Speaker 1: at least showcased what that other option, the gambling heavy,

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Speaker 1: drone heavy, access heavy broadcast in a shrinking circle bar,

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Speaker 1: You've got what you had was broadcasting. Now you don't

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Speaker 1: have broadcasting anymore. You've got narrowcasting. If you want darts,

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Speaker 1: you get darts. If you want NHL Network, you get that.

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Speaker 1: You got that. And it's going to continue to be personalized.

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Speaker 1: If you want golf with gambling with drone, as Edmond says,

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Speaker 1: that'll be on the menu, you can watch it that way.

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Speaker 1: You will pick how you consume one of the thing

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Speaker 1: real quick. The the the idea, I like the idea

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Speaker 1: of the broadcast a lot. Tiger and phill are not

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Speaker 1: the right people to do this broadcast with, right, Like

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Speaker 1: I imagine instead of a golf event between these two

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Speaker 1: guys who you know, especially Tiger, not the most charismatic

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Speaker 1: guy out there, imagine this this broadcast with a Connor

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Speaker 1: McGregor fight right where he's miked up at all times.

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Speaker 1: You have the odds that the streaming odds is they're

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Speaker 1: gonna be a knockout. Well, you know, him talking, you know,

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Speaker 1: talking his smack to the guy across the mat from him. Uh.

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Speaker 1: This is a format that I think can be wildly successful.

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Speaker 1: I do. I'm not sure if golf is the sport,

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Speaker 1: and I'm certainly not sold that Tiger and phill are

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Speaker 1: the guys to do it. We'll keep in mind too

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Speaker 1: that this broadcast. You mentioned about the broadcast and and

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Speaker 1: how polished it was. This goes back to almost twenty

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Speaker 1: years ago where they started the old Monday night golf.

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Speaker 1: Well you had match play I think it ran from

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Speaker 1: two thousand and six, but you had this, and the

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Speaker 1: producers of this match that just happened said, we watched

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Speaker 1: a lot of that to see when get the field

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Speaker 1: to get it right. So look at bar marketing back

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Speaker 1: to the days of Battle of the Network Stars. Hey,

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Speaker 1: National Lacrosse League, they have a brand new contract. Now

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Speaker 1: you think that would be a good news, right Bar.

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Speaker 1: That's why I didn't say good news. Well, yeah, you

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Speaker 1: think that a new labor contract, that the start of

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Speaker 1: the season had been delayed, you would think that would

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Speaker 1: be great news. However, some months I'm speaking to tell

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Speaker 1: me that this isn't the greatest thing for the sport,

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Speaker 1: at least from the ownership perspective. That they needed to

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Speaker 1: get it done, they needed to get the guys in

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Speaker 1: and playing, But the devil's in the details, and for

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Speaker 1: the long term health and growth of a sport, you

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Speaker 1: can't take that rocket trajectory, and this remains to be

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Speaker 1: seen as to where is lacrosse going. We we've talked

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Speaker 1: a lot about We had Paul rabel on you've got

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Speaker 1: the Premier Lacrosse League, you've got MLLL. Now this with

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Speaker 1: the NLL, but pressure on ownership and the ability to

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Speaker 1: generate revenue and how much goes to the players. I

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Speaker 1: know they're the product, but you're hearing now also, and

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Speaker 1: we were going to talk about this one day coming

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Speaker 1: up on the pod to the w NBA. Players are

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Speaker 1: saying we want a bigger cut of the pie, and

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Speaker 1: the league is saying, Okay, we'd love to deal with

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Speaker 1: this and see what we can do, but there are

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Speaker 1: realities and how much revenue is generated, so we'll deal

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Speaker 1: with that in too. But you're starting to see a

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Speaker 1: lot of pressure. And this is not from the NFL

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Speaker 1: and MLB, where we know there's tons of money and

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Speaker 1: how they're going to share it and and the teams

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Speaker 1: are profitable. You're starting to see this pressure from the

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Speaker 1: niche sports of labor saying we want a bigger cut

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Speaker 1: of the pie, we want more, and management saying, folks,

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Speaker 1: the money is just not there. So let's see long term,

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Speaker 1: three five, seven years. If this new deal YEA, everybody's back,

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Speaker 1: They're gonna play if it turns out to be a

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Speaker 1: good deal. It's interesting to me the kind of the

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Speaker 1: traditional feeling I always have for for labor records, and

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Speaker 1: we've seen a play out certainly in the bigger leagues,

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Speaker 1: is that if you get to a point where games

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Speaker 1: are being canceled, that seems to you know, essentially put

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Speaker 1: more stress on players than it does ownership. Right, Um,

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Speaker 1: players usually need the check exactly. Uh, this seems like

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Speaker 1: a situation where again for the NLL, the Indoor Lacrosse League,

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Speaker 1: they were getting close to the point where this labor

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Speaker 1: accord was going to end up canceling games. Right, we're

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Speaker 1: gonna and already pushed back the start of the season. Um.

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Speaker 1: It's interesting to hear management say that this also they

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Speaker 1: felt the time crunch on this as well, that it's

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Speaker 1: not just players who who usually are the ones that

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Speaker 1: that have more pressure on them. And these are three

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Speaker 1: billion dollar franchises. This is not the NFL. And what

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Speaker 1: an interesting time from a business standpoint for lacrosse as

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Speaker 1: a sport in general. Right there, there there's two major

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Speaker 1: leagues operating right now. You know, MLLL, the outdoor one,

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Speaker 1: which is revamping a lot of what it's doing right

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Speaker 1: now from a business standpoint, the n LL which just

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Speaker 1: went through this, the indoor league just went through this

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Speaker 1: big labor of cord. And then on top of that,

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Speaker 1: you have Paul Rabel, a guest of the Pod from

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Speaker 1: a few weeks ago, who's starting his own thing which

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Speaker 1: has a totally different business model. And we can argue

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Speaker 1: that the benefits or the potential pitfalls of that um,

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Speaker 1: but three very separately is going doing very different things. Yeah,

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Speaker 1: and and in my opinion, and I don't know if

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Speaker 1: you guys disagree, but I'm not sure if lacrosse is

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Speaker 1: a sport popular enough for three major standalone leaks. You know,

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Speaker 1: it feels more like a zero sum game to me

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Speaker 1: than other sports. Onto the next topic. God speed, Bob McNair.

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Speaker 1: We just lost Paul Aland not too long ago, and

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Speaker 1: exactly now Bob McNair, owner of the Houston Texans. And

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Speaker 1: the irony is they play tonight. Yeah, Well, you're what

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Speaker 1: you're seeing is the old guard, you know, you're seeing

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Speaker 1: this passing of the torch, so to speak to a

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Speaker 1: new generation of owners, and you wonder what the internal

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Speaker 1: mechanism is going to be here for the new guys

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Speaker 1: to step in and and change the league. Because if

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Speaker 1: you're coming in at two point three two point five

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Speaker 1: billion dollars, you have a different mindset than somebody who

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Speaker 1: has no debt on the franchise. Even if you pay cash,

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Speaker 1: you're still coming in with a different mindset than somebody

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Speaker 1: who had the team for a lot of years and

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Speaker 1: didn't pay anywhere near that. It's just a different ball game,

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Speaker 1: and they're they're going to have some some interesting conversations

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Speaker 1: with the new blood, the new breed of NFL owner. Yeah,

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Speaker 1: and I think we've seen certainly with with a lot

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Speaker 1: of sales recently in in in in NBA and also

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Speaker 1: the few that have happened in the NFL. You know,

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Speaker 1: we end up getting a different type of billionaire that

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Speaker 1: is buying sports teams now than the type of billionaire

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Speaker 1: that inherited or bought you know, NFL teams at a

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Speaker 1: much smaller evaluation ten years ago. Um. And it does

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Speaker 1: make you a part of the argument for why the NBA,

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Speaker 1: I think has become a lot more progres saive. I

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Speaker 1: think is because of the people that Adam silversees when

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Speaker 1: he looks across the table at at his owners um

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Speaker 1: And it does make you wonder if if we get

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Speaker 1: a changing of the guard. And I'm not sure you

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Speaker 1: can speak to the Scott what what we think the

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Speaker 1: future of the Texans are from an ownership standpoint, But

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Speaker 1: if there does seem to be more David Tepper type

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Speaker 1: people buying into the NFL, if that may change kind

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Speaker 1: of the direction of the league moving forward, you think

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Speaker 1: it would. And we don't even know what will happen

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Speaker 1: with the Texans, And we still don't know what will

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Speaker 1: happen with the Seahawks and the Blazers after the death

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Speaker 1: of Paul Allen. We know that the trust is controlled

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Speaker 1: by Paul Allen's sister, but they haven't said we're coming

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Speaker 1: out and selling the team. Oftentimes, due to a state planning,

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Speaker 1: due to taxation, oftentimes the franchises wind up being sold.

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Speaker 1: But it's still an owner who has been there and

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Speaker 1: paid less and has operated for a certain way for

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Speaker 1: a long time. And it does change when you bring in,

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Speaker 1: as as Evans said, sort of the the younger, different

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Speaker 1: breed of owner. That's the kind of person that's probably

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Speaker 1: probably going to come in to the NFL. And you

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Speaker 1: can bet Roger Goodell and the others as Adam Silver

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Speaker 1: does too. They pre vet buyers. There's like a runway

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Speaker 1: of would be buyers, and they have made themselves known

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Speaker 1: to the NFL and to the NBA quite some time ago.

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Speaker 1: So when these do things, these things, these assets hit

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Speaker 1: the market, it's not a surprise that who's knocking on

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Speaker 1: the front door saying I'm interested. And to talk more

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Speaker 1: specifically about McNair himself, he was a very influential owner.

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Speaker 1: I mean, of of these thirty two guys, he was

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Speaker 1: on the high end of people who have affected this league.

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Speaker 1: And and and it's a you know, as a fairly controversial,

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Speaker 1: controversial legacy, I think, I mean its certainly he was

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Speaker 1: influential in you know, changing the stadium lending policies, the

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Speaker 1: G three policy which is now the G four policy. Um, certainly,

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Speaker 1: I think his legacy took us a stain last year

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Speaker 1: when when he was the owner that you know, was

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Speaker 1: quoted in in that owner's meaning is saying we can't

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Speaker 1: let the inmates run the prison, which I believe he

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Speaker 1: apologized for and then retracted the apology for he stood

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Speaker 1: up for Jerry Richardson a couple a couple of months

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Speaker 1: ago when when Jerry Richardson was going through his own

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Speaker 1: kind of public problems. Another transition, by the way, I

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Speaker 1: mean he was sort of another transition. Um. But yes,

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Speaker 1: this will obviously affect the league just in that not

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Speaker 1: having Bob McNair there, Um, a man who was, you know,

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Speaker 1: influential in shaping the league's business policies. God's McNair who

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Speaker 1: passed away. By the way, he was battling leukemia and

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Speaker 1: unfortunately he lost his battle. So good luck and God speak.

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Speaker 1: This is the Bloomberg Business of Sports podcast Michael barn

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Speaker 1: along with Scott Sashnik and Evan Obi Williams. We are

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Speaker 1: here every Monday, Wednesday and Thursday exploring the world of

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Speaker 1: money in sports. Join us again at the end of

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Speaker 1: the week when we speak with former Pro Bowl running

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Speaker 1: back Robert Smith. Really we didn't tell you Robert Smith

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Speaker 1: was coming in tomorrow. Oh man, that's the Ohio state. Yes,

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Speaker 1: how close is Minnesota, Minneapolis to Detroit vision level here,

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Speaker 1: Yes it is, but still it's man, it's anyway, that's cool.

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Speaker 1: We should we should stop telling bar who the guest

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Speaker 1: is until you're listening to the Bloomberg Business of Sports

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Speaker 1: on Bloomberg Radio around the world and online and where

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Speaker 1: our podcast is