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Speaker 1: So another black tech, green money. We'll look and see.

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Speaker 1: It's so gad, so glad to be with all of

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Speaker 1: you guys.

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Speaker 2: Really appreciate everyone who checks in every Tuesday, every week

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Speaker 2: listening to this podcast, and so today the distinct privilege

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Speaker 2: of welcoming Nina Westbrook, licensed merit and family Therapists, entrepreneur, advocate,

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Speaker 2: and somebody I'm trying to get to be a techie.

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Speaker 2: She's building an app right now, launching an app, the

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Speaker 2: Nevy App, the therapist designed emotional wellness app that helps

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Speaker 2: people check in with how they feel and take small

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Speaker 2: science backsteps to feel better in real time.

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Speaker 1: Welcoming, Thank you.

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Speaker 3: I feel honored to be here. I feel like this

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Speaker 3: is my first venture into the tech space as a

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Speaker 3: tech entrepreneur. So I'm a little nervous, but I'm excited.

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Speaker 3: Thanks for having me.

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Speaker 1: Oh, we are a welcoming group. So you're in good

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Speaker 1: hands here.

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Speaker 3: That's great.

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Speaker 1: So I wanted to start here.

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Speaker 2: And so there are a bunch of other apps out

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Speaker 2: there in the therapy space and the wellness space. What

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Speaker 2: do you think those what do you think was missing

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Speaker 2: from the marketplace to be able to provide you know,

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Speaker 2: the scratch to some ish out.

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Speaker 3: There well from a clinical or mental health standpoint, if

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Speaker 3: I'm putting my therapist's hat on, I think it's wonderful

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Speaker 3: that there are so many tools and so many apps

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Speaker 3: and people looking to create things to help people manage

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Speaker 3: and cope and deal with, you know, the everyday stressors

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Speaker 3: from my own personal perspective as being a therapist seeing

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Speaker 3: clients and the limits that came with that along with

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Speaker 3: you know, then starting my brand Bene bay Nina and

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Speaker 3: being online and having a website and trying to share

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Speaker 3: resources and moving my journey from in person to digital,

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Speaker 3: and I feel like what was missing from my experience

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Speaker 3: is similar to what's missing from a lot of app experiences,

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Speaker 3: is that ability to meet each individual where they are

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Speaker 3: in whatever ways that is. It's hard to kind of

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Speaker 3: create content and create information and share information for the masses,

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Speaker 3: right because we're all living our individual journeys. What works

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Speaker 3: for one person doesn't necessarily work for the other. I

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Speaker 3: think there's a lot of mood tracking apps, there's a

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Speaker 3: lot of habit tracking apps, and what we wanted to

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Speaker 3: do and what I wanted to do as a therapist

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Speaker 3: is just create something with neb that was different in

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Speaker 3: the fact that it's not it's therapy adjacent, but it's

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Speaker 3: not therapy and it's not a replacement for therapy. And

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Speaker 3: that's very evident when you're using the app. It's truly

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Speaker 3: a tool that's actionable and lightweight and it meets you

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Speaker 3: where you are, which is what I think a lot

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Speaker 3: of weonness apps in place and things are missing. But

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Speaker 3: the other component to that is a lifestyle component because

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Speaker 3: we're busy, Like let's say, if there's so many things

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Speaker 3: that are going on in the world, there's so many

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Speaker 3: things going on in my own personal life, Like I

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Speaker 3: don't have time to keep up and keep track with everything,

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Speaker 3: So there's so much noise and information. And what we

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Speaker 3: wanted to do with Nevi that's different is kind of

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Speaker 3: eliminate some of that noise and really focus and on

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Speaker 3: the inter that like center the human who and the

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Speaker 3: user who's using the app, so that we can simplify

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Speaker 3: how that they can go about feeling better feeling better.

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Speaker 2: Yeah, And you know, I think especially in our community,

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Speaker 2: certainly probably in other communities, there are those of us

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Speaker 2: who wait until we're in crisis to talk about you know,

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Speaker 2: we need to figure out something that's you know, helping

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Speaker 2: us mentally, spiritually, physically all the things. And you talk

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Speaker 2: about mental illness from a daily not a crisis driven

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Speaker 2: you know need. How do you encourage us to be

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Speaker 2: more proactive on this?

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Speaker 3: Well? I always it's always been a part of my

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Speaker 3: mission to just coming from a family of sports and

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Speaker 3: having a sports background myself, and understanding the physicality and

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Speaker 3: understanding how we train our bodies to perform and to

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Speaker 3: how we alter our diets to create the best performance physically.

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Speaker 3: But we're not putting that same amount of attention and

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Speaker 3: energy and intention into training our minds and understanding how

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Speaker 3: we feel and fostering emotional wellness when really, if we're

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Speaker 3: going to be living and thriving then we are we

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Speaker 3: need to be physically well, but we also need to

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Speaker 3: be mentally well. And so placing this just as much

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Speaker 3: significance on our mental health is as we do on

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Speaker 3: our physical health is so important and that's something that

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Speaker 3: we're always striving to teach, and that's something that I'm

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Speaker 3: always striving to to share. And I think that you know,

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Speaker 3: as far as being proactive in our daily lives, I

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Speaker 3: think that things have to be realistic. We have to

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Speaker 3: be able to set ourselves up to actually succeed. And

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Speaker 3: I feel like when there's too much on our plate

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Speaker 3: and when we don't understand something, then it's easy to

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Speaker 3: kind of veer off and like shut that part of

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Speaker 3: ourselves down and not really go into or exploring that

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Speaker 3: when there's so many other things that we need to

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Speaker 3: be doing.

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Speaker 2: Yeah, you know, and I appreciate that somebody who's got

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Speaker 2: expertise in the discipline is building something here. Like you know,

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Speaker 2: I was listening to a friend of mine talk on

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Speaker 2: this panel one time, and they were talking about how

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Speaker 2: like sometimes we just assume that technologists to build things

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Speaker 2: have our best interests at heart.

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Speaker 1: That is not true.

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Speaker 2: And so to have you having studied, licensed, certifications and

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Speaker 2: all the things to start there and then this technology

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Speaker 2: is secondary, Like that means so much to me as

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Speaker 2: an individual. Well, talk to me about how you know

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Speaker 2: this is a designed to be like the best tech

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Speaker 2: in the world's designed to solve a human problem. Absolutely,

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Speaker 2: I think you won't have greech.

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Speaker 3: No. I totally understand what you're saying. And I think

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Speaker 3: that I got to have Shinai Bobo on my podcast.

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Speaker 3: She's a futurist and she's incredible. If you've never heard

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Speaker 3: of her, yeah, okay, so she's she's well known in

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Speaker 3: the AFRO text remarkable. Yes, So she said something that

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Speaker 3: really stood out to me, and the idea of like

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Speaker 3: tech and AI and the people, like you said, who

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Speaker 3: are actually building and creating this technology, their motives are

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Speaker 3: not necessarily human centered, right, And so approaching the app

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Speaker 3: and building the app from a clinical standpoint and putting

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Speaker 3: the clinical implications first is something that I'm really really

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Speaker 3: proud of because that's what the goal is at the

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Speaker 3: end of the day, and the entire app and everything

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Speaker 3: that we did had so much intention behind it in

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Speaker 3: building the app and making sure we're always centering the

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Speaker 3: user and making sure we're not doing any harm and

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Speaker 3: making sure that we're actually helping and providing useful tools

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Speaker 3: and useful insights that people can grow and learn. And

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Speaker 3: even if it's very very tiny, because we don't have

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Speaker 3: to have these aha moments every day. Nobody's having Aha

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Speaker 3: moments every day, right, But if we're taking small little

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Speaker 3: steps and learning a little bit more about ourselves and

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Speaker 3: our emotions and understanding and becoming a little bit more

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Speaker 3: emotionally intelligent every day, and growing. Then that is a

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Speaker 3: huge step in the right direction. And so to be

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Speaker 3: able to implement the clinical aspects of the app first

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Speaker 3: and really center the experience around the user and the individuals.

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Speaker 3: That's I think one of the other things that really

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Speaker 3: sets Nevy apart.

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Speaker 2: Yeah, and many apps as the ones I use and

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Speaker 2: that you know, I want to talk about your experience. Also,

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Speaker 2: many of them center like habit tracking as the goal,

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Speaker 2: like did you do X number of this today? Did

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Speaker 2: you take this many steps? Did you you know, meditate

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Speaker 2: for this long? And you check the box and you

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Speaker 2: get a you know, a fuzzy or or like whatever

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Speaker 2: you get, and like you emphasize instead like emotional patterns,

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Speaker 2: and so can you talk to me about the distinction

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Speaker 2: and why it's important for us.

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Speaker 3: As human beings well, because we want to meet you

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Speaker 3: where you are. You know, the app is meant to

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Speaker 3: meet you where you are. We're not intending or interested

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Speaker 3: in judging your progress or anything else that you've done

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Speaker 3: up until that point. I think that what we wanted

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Speaker 3: to do is create long term behavioral change, long term

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Speaker 3: mental wellness, make long term mental wellness achievable and attainable,

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Speaker 3: and in order to achieve that there has to be understanding.

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Speaker 3: We can create habits and build habits and by doing

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Speaker 3: the same thing every single day. But if we don't

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Speaker 3: know mentally or understand mentally why we're doing the things

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Speaker 3: that we are doing and what we can do to

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Speaker 3: help combat those feelings or change the way we feel

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Speaker 3: and make it work for us, then we're not developing

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Speaker 3: that emotional self efficacy. And I think that that's what

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Speaker 3: the therapeutic experience is like. Right you go to therapy,

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Speaker 3: you're meant to The goal is not for you to

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Speaker 3: be in therapy forever. You're meant to learn and to

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Speaker 3: grow and to understand. Because once you learn, grow understand,

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Speaker 3: you're also at the same time you're getting those tools

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Speaker 3: that you can implement so you're able to recognize what's

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Speaker 3: going on with you emotionally and mentally, and then you're

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Speaker 3: able to draw from your own bank and mentors merise

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Speaker 3: of tools and things that you can do that you

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Speaker 3: know work for you to help improve your mood and

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Speaker 3: improve and emotionally regulate yourself. And I think that's that's

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Speaker 3: the same goal Nev shares with the therapeutic process.

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Speaker 1: Yeah, and I want you to.

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Speaker 2: Talk to me before we started recording you talking about you.

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Speaker 2: I'm a non technical founder and disciplines. I know my stuff,

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Speaker 2: but like the technology is not my thing, and so

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Speaker 2: I wonder like how.

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Speaker 1: Like what was like the beta process?

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Speaker 2: Like how did you go through building software and not

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Speaker 2: necessarily being an engineer, but like how did you communicate

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Speaker 2: what you wanted to engineers?

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Speaker 1: How did you go through trial and error, failure and progress?

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Speaker 1: How did you talk to me about that?

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Speaker 3: You know, it's actually really funny. It's not really funny.

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Speaker 3: I know that collaboration and anything is so important. We

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Speaker 3: have a wonderful, wonderful developer and tech team their company

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Speaker 3: called Rush out of New Zealand and my business partners

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Speaker 3: actually out of New Zealand as well or Australia. I'm sorry.

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Speaker 3: And so we just had so many conversations, so many

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Speaker 3: really really long meetings of me trying to explain as

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Speaker 3: a therapist what we can have in the app and

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Speaker 3: why we can't do this and why this technology is

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Speaker 3: not fitting for this situation and as far as our

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Speaker 3: testing we did, we you know, going into this process,

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Speaker 3: I was advised to get very very clear about what

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Speaker 3: the user journey was going to be like and what

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Speaker 3: the experiences was going to be like. So from Aaron,

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Speaker 3: we invested a lot of money into actual testing, and

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Speaker 3: not just on the beta testing, but before we even

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Speaker 3: built the app, Before we developed the app and the features,

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Speaker 3: we created an idea of what we thought would work

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Speaker 3: based on a clinician led approach, and then we had

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Speaker 3: other test We had users put or testers try out

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Speaker 3: the app and give feedback. I think one of the

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Speaker 3: values of our of the app and the entire experience

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Speaker 3: has been everyone's willingness to collaborate and be open to

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Speaker 3: different ideas and communicate. I feel like when you're working

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Speaker 3: on a mental wellness app, even though there are so

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Speaker 3: many different people involved, I could they're probably more than

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Speaker 3: twenty five people who've worked on this app. I think

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Speaker 3: that everyone's willingness to listen and to understand and to

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Speaker 3: share perspectives and openness was really great. And because of

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Speaker 3: that safe environment we've been able to create as a team,

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Speaker 3: we were able to get the best feedback that we

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Speaker 3: could from our testers, from everyone involved in the project,

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Speaker 3: and that process was really really valuable to us. It's

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Speaker 3: something that we can we will continue through our founding

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Speaker 3: memberships and getting feedback and really understanding what the users

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Speaker 3: need and how we can better the app for them. So,

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Speaker 3: because it's like I say this all the time on

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Speaker 3: Instagram or wherever, like I'm literally building an app for us,

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Speaker 3: and I want users to understand and feel like they're

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Speaker 3: part of the journey. And if NEB is not, if

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Speaker 3: NEB is not meeting that qualification and actually being the

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Speaker 3: tool that we say that it is, then we want

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Speaker 3: to know that and we're going to improve. So feedback

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Speaker 3: and user testing has been really really valuable for us

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Speaker 3: as a as a company.

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Speaker 1: You know, what are the KPIs that show you that

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Speaker 1: this thing is working or.

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Speaker 3: Is not working well? Number One, we have a lot

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Speaker 3: of founding members and people who are who are willing

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Speaker 3: to take a chance and pay a lot of money

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Speaker 3: to join this experience and be a part of our

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Speaker 3: growth and our app from the start. And I think

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Speaker 3: that people's investment in understanding not only in the app,

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Speaker 3: but their investment in themselves. People want to feel better,

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Speaker 3: people are searching for tools, and people are looking for

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Speaker 3: different things that they can do to help to improve

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Speaker 3: their lives. And I think that through our testing process

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Speaker 3: and through the amount of people that are showing up

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Speaker 3: and wanting to be a part of our journey without

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Speaker 3: even having seen the app yet. I think that's a

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Speaker 3: really big indicator that we are that this is something

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Speaker 3: that people are really seeking seeking.

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Speaker 1: It appears to me that this is like a one

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Speaker 1: time payment.

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Speaker 2: Is can you talk about how your business model is

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Speaker 2: and if it's a one time payment, like how why did.

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Speaker 1: You choose that overlight subscriptions and talk to me about

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Speaker 1: what it is.

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Speaker 3: So this this is a great question because it kind

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Speaker 3: of ties into this whole idea of collaboration. It's not

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Speaker 3: a one time payment. It's a one time payment for

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Speaker 3: founding members and lifetime access. And that was a pre

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Speaker 3: launch promotion that we thought that we thought would be

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Speaker 3: best for us because we do want to get our

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Speaker 3: users feedback before we go to the masses. We do

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Speaker 3: want to collect that data. For us, data is gold,

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Speaker 3: and we want people who are genuinely invested in their

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Speaker 3: experience and in neby to give us the data and

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Speaker 3: the feedback and the surveys. And you know, if you

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Speaker 3: were to interview one of our founding members, they probably

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Speaker 3: are tired of us by now because the amount of

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Speaker 3: feedback we're gathering from their experience of being early users

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Speaker 3: on the app is helping us to improve the app

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Speaker 3: already before it's even gotten out to everyone else. So

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Speaker 3: I think that.

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Speaker 1: That So that.

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Speaker 3: Explains the founding members. The app is definitely going to

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Speaker 3: be a subscription model. It's thirteen ninety nine a month

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Speaker 3: or a one time or an annual payment, so it's

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Speaker 3: of ninety nine dollars.

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Speaker 1: Yeah, that's good. That's good. I'm curious, like how did

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Speaker 1: you learn to lead?

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Speaker 2: Like, because you know, coming from you know, kind of

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Speaker 2: like a science psychology y'all know, you can explain like

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Speaker 2: the background, the more medical kind of background, and then

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Speaker 2: now you're in this chief you know, role business if

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Speaker 2: you build business before, So I don't want to like

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Speaker 2: you build this, I'm I.

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Speaker 3: Don't get used to it, So like how would you

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Speaker 3: want to do it? I'm how did I what?

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Speaker 1: How did you learn to lead people and lead an enterprise?

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Speaker 3: You know? So that's a really great and interesting question.

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Speaker 3: I don't see it as leading, Like I'm such a

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Speaker 3: collaborator anyone who you spoke to, anyone who's ever worked

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Speaker 3: with me. I think I know enough to know that

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Speaker 3: I don't know everything, and that I if I'm going

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Speaker 3: to be able to be the best or if anything

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Speaker 3: that I'm working on is going to be the best

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Speaker 3: that it could possibly be, that means that there are

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Speaker 3: going to be that I can't do it by myself, right,

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Speaker 3: Like I said, I'm not a tech This is my

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Speaker 3: first tech venture and I know nothing about tech, or

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Speaker 3: at least I know a little now. But I know

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Speaker 3: that putting the right people who share similar values in

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Speaker 3: place to build our team together, I think that's really important.

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Speaker 3: And I think it's a part of leadership is knowing

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Speaker 3: how to build a team that will work well together.

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Speaker 3: And you know, like I said, I come from a

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Speaker 3: sports family. I'm also a single, a sister to three

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Speaker 3: brothers and no sisters, So I feel like I've been

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Speaker 3: kind of leading and bossing my brothers around since I

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Speaker 3: stepped on this earth, you know. And so not only that,

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Speaker 3: but I come from a background playing sports and being

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Speaker 3: a part of a team and working towards a goal

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Speaker 3: and trying to and sacrificing things and utilizing what the

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Speaker 3: best of everyone and trying to pull out the best

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Speaker 3: of everyone in order to achieve one goal. And I

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Speaker 3: think that, like there's so many different things in my

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Speaker 3: life and my past and my history that attribute to

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Speaker 3: who I am and my approach to leading the team

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Speaker 3: that we have now. But at the end of the day,

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Speaker 3: I think that when people feel hurt and appreciated, then

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Speaker 3: they're going to give you their best foot forward.

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Speaker 2: There's a stat that came out a couple of weeks

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Speaker 2: ago and the said twenty eight percent of people.

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Speaker 1: Are using AI or have used AI for therapy.

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Speaker 2: At first, I want to get like your initial reaction

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Speaker 2: to that, and then talk about what implications that could have.

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Speaker 3: Oh my gosh, when I first saw that, I wasn't surprised,

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Speaker 3: but I was a little appalled. No, I think that

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Speaker 3: fortunately for mental health clinicians, I just don't believe that that.

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Speaker 3: I believe that as a human we have the best

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Speaker 3: opportunity to understand ourselves. And I think that the implications

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Speaker 3: about using chat GBT or AI for as a form

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Speaker 3: of therapy. There's no hippa in chat GBT, right, So

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Speaker 3: anything that you put any information that you share into

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Speaker 3: the world or into those those programs or that technology

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Speaker 3: is there for the grabbing. And I think that in

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Speaker 3: order to that's one of the beautiful things about the

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Speaker 3: therapeutic experience is that you know that it's a trusted environment,

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Speaker 3: and unfortunately, I don't believe that AI has quite gotten

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Speaker 3: to the point where it is a trusted environment. I

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Speaker 3: recently saw Sam sam Oh I should know this, Yeah,

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Speaker 3: I should know this as a tech entrepreneur. I saw

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Speaker 3: him having a conversation about how dangerous it is to

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Speaker 3: use AI as your therapist, and he obviously we know

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Speaker 3: who he is. And so I think that there's the

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Speaker 3: it lacks the the human touch number one, and I

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Speaker 3: think that it doesn't have the security and the safety

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Speaker 3: net around it quite yet. That doesn't mean it won't

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Speaker 3: happen in the future, but today it's it's not necessarily

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Speaker 3: a safe place. And also, again we're talking about the

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Speaker 3: values and the information of the people who are providing

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Speaker 3: that technology, and we don't know. There's no way to

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Speaker 3: know what information that AI is giving you and shooting

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Speaker 3: back out you, shooting it back out to you because

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Speaker 3: there's no person behind it, and the person you think

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Speaker 3: or it feels that you feel might be behind it

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Speaker 3: is not necessarily that's not a real thing.

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Speaker 2: Yeah, yeah, I wonder, because I've asked this question to

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Speaker 2: a couple of other founders recently, it's like, how do

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Speaker 2: you think about wealth, generational wealth and what you're building?

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Speaker 2: You know, because obviously, like you know, there is a

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Speaker 2: need for what you're building, but I imagine I guess

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Speaker 2: some point you have to feel like, Okay, the market

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Speaker 2: is there's a market opportunity also, and I wonder, like

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Speaker 2: how you think about that?

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Speaker 3: Wow? I mean, I think that I'm extremely fortunate, and

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Speaker 3: I think that's part of the thing that makes me

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Speaker 3: special and the projects that I choose to work on

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Speaker 3: very special is that I try to approach everything without

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Speaker 3: the motivation of money because I have the luxury of

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Speaker 3: doing that. And when I'm able to do that, it

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Speaker 3: allows me to think clearly, I think and put more

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Speaker 3: intention behind what the actual impact I'm trying to create

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Speaker 3: will be rather than the financial gain. But when it

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Speaker 3: comes to generational wealth, I grew up a lower middle

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Speaker 3: class family and I always had what I needed. I

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Speaker 3: was a very I was very fortunate, and as a

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Speaker 3: mental health practitioner and a therapist my values. I just

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Speaker 3: placed my values in people like I truly do. I'm

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Speaker 3: sure there are a lot of things that that play

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Speaker 3: into that and my ability to do that, but emotional

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Speaker 3: emotional you know, safety and connection and love and compassion

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Speaker 3: and empathy and quality relationships. These are these are the

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Speaker 3: things that I I associate with wealth, time with loved ones.

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Speaker 3: And so I don't know what's going to happen, Like

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Speaker 3: that's not something that is at the forefront of my mind.

385
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Speaker 3: I'm young, it's not something now ask me, ask my

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Speaker 3: husband that same question, and he will have a totally

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Speaker 3: different answer. But we're I think maybe that's why we

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00:24:51,359 --> 00:24:54,680
Speaker 3: go together, like there's some balance here whereas you know,

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Speaker 3: so I don't.

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Speaker 1: Know good, you know, I am. I think a lot about.

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Speaker 2: We talked about like the gamification of apps, like in

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Speaker 2: the dopamine head and I want to go a little bit.

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Speaker 1: Deeper to there.

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Speaker 2: You know, there are the reasons many apps are built

395
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Speaker 2: the way they are is because in order to get

396
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Speaker 2: you to open it, they got to think about what's

397
00:25:18,280 --> 00:25:20,000
Speaker 2: going to prompt like what are those triggers that make

398
00:25:20,080 --> 00:25:23,840
Speaker 2: you open this app? And for many of us, it's

399
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Speaker 2: that sugar USh, It's that you know, I'm going to

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Speaker 2: feel good when I get that notification. I'm going to

401
00:25:28,720 --> 00:25:30,639
Speaker 2: you know, somebody wants to talk to me, you know,

402
00:25:30,760 --> 00:25:33,159
Speaker 2: somebody's waiting for me that all the app is calling me.

403
00:25:34,480 --> 00:25:39,600
Speaker 2: What are the pressures you might feel to resist or

404
00:25:40,800 --> 00:25:43,920
Speaker 2: think alternatively about gamification in that way.

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Speaker 3: Well, this might sound interesting, but a part of our

406
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Speaker 3: strategy as a company is not to make people feel

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00:26:00,720 --> 00:26:06,240
Speaker 3: as though they are in need of Nebi. Nebi is

408
00:26:06,400 --> 00:26:12,359
Speaker 3: not We are not trying to create Nebbe addictions. Neb

409
00:26:12,720 --> 00:26:17,280
Speaker 3: is built to help you grow and learn and understand

410
00:26:18,200 --> 00:26:23,840
Speaker 3: and apply simple things that you can do in your life.

411
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Speaker 3: And then there's gonna be a day where you don't

412
00:26:26,520 --> 00:26:29,639
Speaker 3: need nebb anymore. And that's where we are right now.

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Speaker 3: We will always focus on our why and making sure

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Speaker 3: that we're saying true to who we are. Of course

415
00:26:36,280 --> 00:26:39,680
Speaker 3: we're gonna grow, we're gonna change, we're gonna expand, but

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Speaker 3: there are certain things that we won't cross over into

417
00:26:44,359 --> 00:26:48,600
Speaker 3: because we're gonna always stay true to our values and

418
00:26:49,320 --> 00:26:53,720
Speaker 3: we're never it's when you open nebby, You're never gonna

419
00:26:53,760 --> 00:26:58,360
Speaker 3: feel foggy or cloudy or overwhelmed. That is not there

420
00:26:58,640 --> 00:27:02,840
Speaker 3: our intention. Our intention is to create simplicity and make

421
00:27:02,920 --> 00:27:08,680
Speaker 3: life easier. The dopamine that you're going to get from

422
00:27:10,119 --> 00:27:12,320
Speaker 3: using the app is not going to come from opening

423
00:27:12,400 --> 00:27:15,480
Speaker 3: the app. It's going to come from completing the task

424
00:27:16,359 --> 00:27:20,760
Speaker 3: that you get based on what you've locked and the

425
00:27:20,880 --> 00:27:24,080
Speaker 3: emotions that you've locked. You're going to feel better, but

426
00:27:24,240 --> 00:27:27,520
Speaker 3: you're going to generate that feeling better, not Nettie, not

427
00:27:27,640 --> 00:27:30,760
Speaker 3: the app. The app is just a tool to help

428
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Speaker 3: you live life outside of the phone. Yeah.

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Speaker 2: I've read in other places where you talked about you know,

430
00:27:39,280 --> 00:27:42,639
Speaker 2: things that you built are intentionally not for everybody. But

431
00:27:43,240 --> 00:27:47,359
Speaker 2: you know, I'm curious in how you consider user acquisition

432
00:27:47,520 --> 00:27:49,040
Speaker 2: when it's not for everybody.

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Speaker 3: I think that research has shown that there are more

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00:27:57,760 --> 00:28:02,000
Speaker 3: people now than ever and it will continue to grow

435
00:28:02,920 --> 00:28:06,639
Speaker 3: who are searching and in who are in search of

436
00:28:07,320 --> 00:28:13,200
Speaker 3: mental wellness tools and resources and apps. And I think

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00:28:13,440 --> 00:28:19,200
Speaker 3: that we are building NEVI for the masses. It's accessible.

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Speaker 3: We want to be able to provide therapeutic like a

439
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Speaker 3: therapeutic like experience without the pressure of therapy, without the

440
00:28:32,680 --> 00:28:40,720
Speaker 3: financial costs and expenses of therapy, and also to go

441
00:28:40,920 --> 00:28:47,120
Speaker 3: along with therapy. I think that being able to appeal

442
00:28:47,680 --> 00:28:51,800
Speaker 3: meeting people where they are, meeting each individual where they are,

443
00:28:52,280 --> 00:28:55,600
Speaker 3: is our way of connecting and creating something that is

444
00:28:55,680 --> 00:28:58,680
Speaker 3: for everyone. Like I said, we're not all in crisis.

445
00:28:58,960 --> 00:29:01,800
Speaker 3: Everybody's not in right, we don't all need to call

446
00:29:01,920 --> 00:29:04,640
Speaker 3: nine one one. Nev is not your nine to one

447
00:29:04,720 --> 00:29:08,320
Speaker 3: one call. Don't if you're in a crisis with NEBBE

448
00:29:08,480 --> 00:29:11,280
Speaker 3: is not for you in that moment. It could be

449
00:29:11,360 --> 00:29:14,280
Speaker 3: used as a tool after how and NEBE is like

450
00:29:14,480 --> 00:29:19,520
Speaker 3: not necessarily for anyone who's constantly thriving, but who's constantly

451
00:29:19,640 --> 00:29:24,960
Speaker 3: thriving in this environment, in this society right across the world,

452
00:29:25,680 --> 00:29:28,800
Speaker 3: And so neb is built for everyone in between.

453
00:29:30,760 --> 00:29:35,360
Speaker 2: What did you learn from reviews of your competitors products

454
00:29:35,480 --> 00:29:38,080
Speaker 2: or things that were already out there that helps you

455
00:29:38,200 --> 00:29:41,840
Speaker 2: shape the messaging that you guys, you know, communicate to

456
00:29:42,040 --> 00:29:42,760
Speaker 2: your perspective.

457
00:29:45,000 --> 00:29:49,080
Speaker 3: I feel like something that was really consistent is that

458
00:29:49,320 --> 00:29:53,440
Speaker 3: there's a lot there's like an overwhelming amount of information

459
00:29:54,400 --> 00:29:58,280
Speaker 3: and wellness information, especially since COVID, there was like a

460
00:29:58,440 --> 00:30:01,640
Speaker 3: huge influx, you know. Number one, there's a lot of

461
00:30:01,720 --> 00:30:05,760
Speaker 3: a huge influx in reported depressions, anxiety and everything else.

462
00:30:05,880 --> 00:30:11,120
Speaker 3: Right due to isolation and many other factors, people are

463
00:30:11,280 --> 00:30:15,240
Speaker 3: searching for and seeking out that mental health support. And

464
00:30:15,440 --> 00:30:19,440
Speaker 3: we got really oversaturated with a lot of information. And

465
00:30:20,080 --> 00:30:22,680
Speaker 3: NEBBY is about clearing out the noise, like you're not

466
00:30:22,760 --> 00:30:25,120
Speaker 3: going to have a lot of noise from NEBBE, And

467
00:30:25,280 --> 00:30:32,520
Speaker 3: I think that what was missing that was one thing.

468
00:30:32,600 --> 00:30:35,240
Speaker 3: There's a lot of noise, not knowing who to trust,

469
00:30:35,720 --> 00:30:39,680
Speaker 3: what was real, what was actually going to work, and

470
00:30:40,520 --> 00:30:48,520
Speaker 3: also not having something that was too clinical or sterile.

471
00:30:49,080 --> 00:30:51,440
Speaker 3: I think there's still a lot of stigma around mental

472
00:30:51,480 --> 00:30:54,840
Speaker 3: health and wellness. So how do we create something that

473
00:30:55,000 --> 00:30:59,920
Speaker 3: feels more everyday and lifestyle and accessible without being overwhelming?

474
00:31:01,080 --> 00:31:04,720
Speaker 3: Sometimes there were other I hate talking. I'm such a

475
00:31:05,560 --> 00:31:09,880
Speaker 3: cheerleader of everyone. It's hard for me to even call

476
00:31:09,960 --> 00:31:12,840
Speaker 3: out a company. But I will give you an example.

477
00:31:13,000 --> 00:31:17,160
Speaker 3: There's a product where you can track everything, or it's

478
00:31:17,200 --> 00:31:20,320
Speaker 3: tracking everything for you. Everything is being tracked, you're being

479
00:31:20,400 --> 00:31:24,360
Speaker 3: told all this information for your like about yourself, but

480
00:31:24,520 --> 00:31:27,720
Speaker 3: you're not being told how to actually do anything about it,

481
00:31:28,640 --> 00:31:30,880
Speaker 3: like how do I fix that? How do I change that?

482
00:31:31,600 --> 00:31:35,880
Speaker 3: So if you're tracking tracking but nothing's changing, you're just

483
00:31:36,000 --> 00:31:40,640
Speaker 3: gathering data, like data without gathering data without action is

484
00:31:41,080 --> 00:31:45,560
Speaker 3: not necessarily as helpful. Or it's you're gaining education, but

485
00:31:45,680 --> 00:31:48,560
Speaker 3: you're not feeling better. It's not making me feel better. Right,

486
00:31:49,440 --> 00:31:52,960
Speaker 3: And there are apps where there's a lot of information,

487
00:31:54,240 --> 00:31:56,960
Speaker 3: and there's a lot of scrolling, and there's a lot

488
00:31:57,040 --> 00:32:00,440
Speaker 3: of content and everything is there. You just have to

489
00:32:00,520 --> 00:32:03,200
Speaker 3: go find it, right But who has time for that

490
00:32:03,440 --> 00:32:06,280
Speaker 3: when you're feeling overwhelmed, when you need a reset, when

491
00:32:06,320 --> 00:32:12,000
Speaker 3: you need like a quick something. Then that that's not

492
00:32:12,240 --> 00:32:16,760
Speaker 3: really tangible. It's not something that we would prioritize if

493
00:32:16,800 --> 00:32:20,440
Speaker 3: it feels like work, right, so keeping it. We wanted

494
00:32:20,480 --> 00:32:27,880
Speaker 3: to find something that that was simple and effective and

495
00:32:28,160 --> 00:32:35,280
Speaker 3: evidence based and real and felt like it could truly

496
00:32:35,360 --> 00:32:39,240
Speaker 3: be lifestyle, which is what wellness should be. We should

497
00:32:39,240 --> 00:32:41,800
Speaker 3: be incorporating mental wellness into our daily lives.

498
00:32:43,560 --> 00:32:46,640
Speaker 2: And I think my I think my last question is

499
00:32:46,760 --> 00:32:49,040
Speaker 2: like me, because you touched on this a few times,

500
00:32:49,080 --> 00:32:49,560
Speaker 2: and I want.

501
00:32:49,440 --> 00:32:50,600
Speaker 1: To ask more like directly.

502
00:32:50,640 --> 00:32:53,560
Speaker 2: It's like there are there's training you have which is

503
00:32:53,680 --> 00:32:59,400
Speaker 2: like clinical in many ways, and now you're being thrust

504
00:32:59,400 --> 00:33:02,600
Speaker 2: even further there into entrepreneurship. Like you've been an entrepreneur,

505
00:33:02,640 --> 00:33:04,440
Speaker 2: like you've been building things, but like now you like

506
00:33:04,600 --> 00:33:07,680
Speaker 2: you like all it at this point. Yeah, Like what

507
00:33:08,000 --> 00:33:12,320
Speaker 2: is like the mental you know shift you've had to

508
00:33:12,440 --> 00:33:16,560
Speaker 2: make over the last few months or years on this journey.

509
00:33:17,280 --> 00:33:23,120
Speaker 3: Oh man, it's been a it's been a time. This

510
00:33:23,320 --> 00:33:30,960
Speaker 3: is probably my most expensive venture, which also naturally comes

511
00:33:31,000 --> 00:33:36,400
Speaker 3: with a lot of pressure but also time and energy.

512
00:33:37,160 --> 00:33:42,200
Speaker 3: To be the clinical lead for a mental wellness APP

513
00:33:42,360 --> 00:33:47,120
Speaker 3: is a big fee. I do have support where the

514
00:33:47,240 --> 00:33:53,040
Speaker 3: process of developing a clinical advisory board, But there's always

515
00:33:53,520 --> 00:34:01,920
Speaker 3: there's there's there's family, there's motherhood. There's just any imaginable distraction.

516
00:34:02,840 --> 00:34:05,880
Speaker 3: I live in Los Angeles. We're evacuated during the fires,

517
00:34:06,040 --> 00:34:10,960
Speaker 3: the fear, the chaos, the neighbors are friends. There's just

518
00:34:11,080 --> 00:34:15,320
Speaker 3: so many distracts. There's so many things constantly happening. And

519
00:34:15,520 --> 00:34:18,719
Speaker 3: then in the midst of building this app, over the

520
00:34:18,800 --> 00:34:25,759
Speaker 3: past year, more and more find trying to find some

521
00:34:26,000 --> 00:34:33,279
Speaker 3: peace and calm and actually implement the things that we

522
00:34:33,400 --> 00:34:38,160
Speaker 3: are trying to share in the app into my own life.

523
00:34:38,200 --> 00:34:42,440
Speaker 3: I think has been a challenge. But I do know

524
00:34:42,719 --> 00:34:45,480
Speaker 3: that there's a season, and I understand there's a season

525
00:34:45,600 --> 00:34:50,200
Speaker 3: for everything, and we go through different times in our

526
00:34:50,280 --> 00:34:53,120
Speaker 3: lives where we're going to be pooled in different directions,

527
00:34:53,200 --> 00:34:55,960
Speaker 3: and maybe in this time in my life has been

528
00:34:56,200 --> 00:35:00,640
Speaker 3: that direction, and I feel it feels good. It's very

529
00:35:00,760 --> 00:35:04,640
Speaker 3: rewarding work to build something that is meant to impact

530
00:35:04,760 --> 00:35:08,640
Speaker 3: people in such a positive way, it feels kind of

531
00:35:08,719 --> 00:35:09,960
Speaker 3: like worth the sacrifice.

532
00:35:11,320 --> 00:35:13,680
Speaker 2: Black Tech Green Money is a production to Blavity Afro

533
00:35:13,880 --> 00:35:16,760
Speaker 2: Tech on the Black Effect podcast network in Nighthearted Media.

534
00:35:16,880 --> 00:35:20,080
Speaker 1: It's produced by Morgan Debonne and me Well Lucas, with

535
00:35:20,200 --> 00:35:21,879
Speaker 1: additional production support.

536
00:35:21,560 --> 00:35:24,920
Speaker 2: By Kate McDonald and Jada McGee. Special thank you to

537
00:35:25,000 --> 00:35:27,480
Speaker 2: Michael Davis and Love Beach. Learn more about my guess

538
00:35:27,600 --> 00:35:30,200
Speaker 2: other tech disrupt that's an innovators at afrotech dot com.

539
00:35:30,960 --> 00:35:33,399
Speaker 2: Video version this episode will drop to Black Tech Green

540
00:35:33,400 --> 00:35:36,239
Speaker 2: Money on YouTube, So tap it in. Enjoy your Black

541
00:35:36,280 --> 00:35:39,959
Speaker 2: Tech Green Money shit us with somebody Go Get your money.

542
00:35:40,640 --> 00:35:41,239
Speaker 1: Peace and love,