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Speaker 1: It's time for the b a qa. A the b

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Speaker 1: a qa. What you say?

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Speaker 2: The b a qa with Manda, the b a qa

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Speaker 2: with Tiffan A the b a Qa.

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Speaker 1: So we are taping this ba.

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Speaker 2: Qa at an ungodly hour on Saturday morning, eight am.

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Speaker 1: Look the dedication. Manday's not here, so it's just me.

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Speaker 2: But I have a special taping happening on our normal

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Speaker 2: taping time that I'll share with you guys, you know

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Speaker 2: when it's all done.

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Speaker 1: But I wanted to.

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Speaker 2: Make sure that we still had an episode up. So

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Speaker 2: this is a special edition of the Baqa because I

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Speaker 2: have I am showcasing in the hot seat my mentees

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Speaker 2: yay mineuf a plus.

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Speaker 1: So if you're like, what are your mentees?

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Speaker 2: So I don't even know how long ago, maybe like

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Speaker 2: six months ago, maybe longer, I don't know. I launched

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Speaker 2: something called my mentor tiffany dot com where I encourage women.

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Speaker 1: Especially women.

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Speaker 2: We do have maybe a handful of guys, but ninety

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Speaker 2: nine point nine percent women who were interested in starting

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Speaker 2: a business, improving their business, entrepreneurship and self development, but

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Speaker 2: hardcore really on like business. I encourage them to join

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Speaker 2: my membership. It was like ten bucks a month, and

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Speaker 2: because I already have, like I probably have like fifteen

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Speaker 2: mentees that I keep up with monthly, so it can

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Speaker 2: be quite overwhelming. Although I love leaning into like what

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Speaker 2: I call my in person mentees. I get the request

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Speaker 2: to be a mentor, I mean almost daily. I wanted

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Speaker 2: to create a cost efficient stacked platform, and so I

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Speaker 2: created my mentor Tiffany dot com.

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Speaker 1: And so we have a good time over there.

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Speaker 2: Okay, So the young woman that we have on now,

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Speaker 2: Marcia Clark, she's cork. She's going to come on and

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Speaker 2: ask some questions of me. But it's just been awesome.

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Speaker 2: Like I started this and then we started meeting in person.

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Speaker 2: So I've been on tour with the Financial brand and

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Speaker 2: I was like, well, while I'm out, why don't I

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Speaker 2: meet it with a mentee. So I've been to Detroit,

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Speaker 2: we hung out, Dallas, we hung out. I met Marcia

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Speaker 2: at the What's the Other d DC? She actually like

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Speaker 2: I was. I spoke at the financial event and then

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Speaker 2: I was like, how am I going to get to

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Speaker 2: dinner with the mentees? Because I had dinner afterward and

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Speaker 2: Marcia was on her way. I was like, we can

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Speaker 2: drive with you girls? She said yes, and so now

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Speaker 2: she's on va QA, So I'm going to have Marcia

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Speaker 2: introduce herself, you know, like what is her business about,

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Speaker 2: and then ask her question ons and I will try

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Speaker 2: my best to lead in and answer and I hope

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Speaker 2: you guys find value.

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Speaker 3: Welcome Marcia, thank you, good morning.

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Speaker 1: Good morning.

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Speaker 2: So tell the people you know a little bit about

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Speaker 2: yourself and you know, and like what your your core

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Speaker 2: business is.

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Speaker 3: So my name is Marcia Cork. I brand myself as

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Speaker 3: the change Coach. So for some of my clients, that's

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Speaker 3: walking them through the grief recovery method, so I'm certified

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Speaker 3: and the grief recovery methods, so I'm helping them kind

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Speaker 3: of navigate through change and hardship. So again for some

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Speaker 3: that's teaching them, going teaching, taking them through the grief

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Speaker 3: recovery method. But for others, they are kind of like

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Speaker 3: on the other side of their their challenge, on the

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Speaker 3: other side of their change and their hardship. And so

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Speaker 3: for them, my coaching takes the shape of public speaking

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Speaker 3: and media training and helping them weave their truth, weave

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Speaker 3: that hardship, that grief into their brand story, into their narrative.

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Speaker 3: So you know, for public figures and influencers or entrepreneurs

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Speaker 3: who've made a pivot and they're a lot more visible.

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Speaker 3: I coach them in the media collaborations or in public

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Speaker 3: speaking in general. So it can take the shape of

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Speaker 3: either of those things. They both bring me joy to

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Speaker 3: work with people. But at the core, it's navigating change

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Speaker 3: with confidence. So I have a podcast. The podcast is

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Speaker 3: called Ooh those F and C words.

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Speaker 2: So the words okay, yes, f fi nd okay, Ooh.

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Speaker 3: Those F and S words. So the sea words are

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Speaker 3: change and confidence. And the way that I you know,

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Speaker 3: I use that in the trailer, I say, there are

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Speaker 3: two words that are so scary that you know, they

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Speaker 3: might as well be curse words. So that's why it's

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Speaker 3: Ooh those F and S words. So the common thread

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Speaker 3: and all of the stories, all of the episodes are

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Speaker 3: about change, about navigating change with confidence. And that's the

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Speaker 3: common thread is that everyone is navigating or has navigated,

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Speaker 3: some type of change and grief, you know, and a

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Speaker 3: sense of loss that comes with major change. So that's

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Speaker 3: the work I do. That's the podcast. And so my

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Speaker 3: question is the podcast is doing really well and it

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Speaker 3: was really unexpected, you know, I've really just had a

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Speaker 3: few coaching sessions that were recorded, and a few interviews

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Speaker 3: that I've done with entrepreneur entrepreneurs that inspire me. And

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Speaker 3: then after these recordings, I realized I had a podcast.

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Speaker 3: So I just started putting them together and it really just,

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Speaker 3: you know, kind of took on a life of its own.

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Speaker 3: But in social media, I still don't have much of

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Speaker 3: a following. So I'm hoping to use the podcast as

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Speaker 3: an asset, you know, as leverage to then help me

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Speaker 3: scale the business because of maybe the client I mean,

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Speaker 3: I'm sorry, the guests that I can get on the podcast.

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Speaker 3: So my question is for you guys in those early

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Speaker 3: years when Brown Ambition, you know, didn't quite have the listenership,

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Speaker 3: the reach, and the audience that it has. Now, what

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Speaker 3: did you do to help that amplify the work that

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Speaker 3: you were doing and make yourselves even you know, broader

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Speaker 3: and bigger than you were at the time.

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Speaker 1: This is no, it does.

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Speaker 2: So first I'm going to dive back, dip back, dow back,

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Speaker 2: you know, I'm going to be put on my mentor

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Speaker 2: Tiffany had Okay, Well, first, first things first, I always ask, like,

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Speaker 2: what is the desired outcome? Because sometimes people will say

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Speaker 2: you know, I want to speak more, and but then

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Speaker 2: the way they're going about it doesn't lead to that.

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Speaker 2: And so just in general, like I always like to know,

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Speaker 2: like what's the what's the end goal, what's the desired outcome? Like,

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Speaker 2: not for the podcast, for you, I would like to

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Speaker 2: make money by speaking. I would like to be showcased

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Speaker 2: on TV, you know what I mean, Like what's that

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Speaker 2: desired outcome? And then we'll work backwards, so share, like

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Speaker 2: what's your desired outcome? Not for the podcast, but for you,

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Speaker 2: Like what do you want to see for yourself?

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Speaker 3: Okay? I would like to really build a community of

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Speaker 3: people who, you know, kind of like a cohort for

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Speaker 3: people who talk about grief openly. So when I talk

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Speaker 3: about media opportunities, I'd really like to talk about not

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Speaker 3: just the grief recovery method but my own grief methodology,

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Speaker 3: my own grief framework to have people actually deal with

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Speaker 3: the hardship, because that's that's what I was finding, is

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Speaker 3: that you know, there are so many different events, so

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Speaker 3: many life events, so many different things going on in

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Speaker 3: people's lives that they don't recognize is grief and a

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Speaker 3: relatable grief that they can actually share and tell, you know,

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Speaker 3: in a story and use that to you amplify the

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Speaker 3: work that they do. That's what it was built on,

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Speaker 3: having people tell their story with confidence and then pivot

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Speaker 3: into entrepreneurship.

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Speaker 2: Okay, right, and you'd like to have this cohort where

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Speaker 2: people can kind of connect and you know, you be

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Speaker 2: able to pour into them and they'd be important to

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Speaker 2: each other. And so what how are you imagining monetizing

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Speaker 2: this this business?

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Speaker 3: So through through grief sessions, so being there so offering

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Speaker 3: grief support that's not clinical. So for people that won't

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Speaker 3: really deal with their grief or their hardship because it

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Speaker 3: doesn't come with the diagnosis. If they aren't people that

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Speaker 3: would normally consider therapy, then there's a place for that.

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Speaker 3: So I would be a place for that to offer

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Speaker 3: that type of grief support in a group setting and

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Speaker 3: then scale that.

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Speaker 1: Okay, the potentially individually or.

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Speaker 3: No, the methodology is really designed around groups, but it's

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Speaker 3: going to happen one on one as well.

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Speaker 2: Wait wait, wait, this conversation is getting too good, but

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Speaker 2: we need to take a commercial break.

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Speaker 1: We'll be back in a few.

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Speaker 2: Okay, So just now that I know that is the

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Speaker 2: desired outcome, now we can talk about the question is

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Speaker 2: how do you use your podcast to get there?

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Speaker 1: Correct? Yeah, okay, because.

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Speaker 2: The reason why I ask that question for those of

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Speaker 2: you listening, it's because you know, I know my See.

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Speaker 2: One of the things we talked about when when you

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Speaker 2: were driving me, it was like you wanted to get

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Speaker 2: more press and this and that and so. But that's

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Speaker 2: going from like what I'm saying is that sometimes you

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Speaker 2: could go from here to California. You don't have to

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Speaker 2: go through Idaho necessarily, see what I mean meaning because like,

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Speaker 2: if you tell me I want to get to California

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Speaker 2: and I live in DC, there are many ways to

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Speaker 2: navigate to that space. Now, if you tell me I

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Speaker 2: want to get to Idaho, then let's get to Idaho.

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Speaker 1: You know. But it's like we.

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Speaker 2: Don't have to stop there. There are many ways for

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Speaker 2: you to get to this place where you can create

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Speaker 2: a cohort where women pay like say, like a monthly

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Speaker 2: or annual access for your experts.

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Speaker 1: Great. Okay, So knowing that the podcast.

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Speaker 2: Is a great place to showcase your expertise, because ultimately,

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Speaker 2: your person or your your customer is not the press.

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Speaker 1: All that stuff is great, it's the person, right, and so.

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Speaker 2: One one of the things you can do when you're,

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Speaker 2: you know, doing your podcast is something I do. I'm

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Speaker 2: sure you see that I do this every single time

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Speaker 2: whenever I post that you know my mentor Tiffany, right

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Speaker 2: that I always always always give you guys at the

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Speaker 2: end instructions about how to maximize your.

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Speaker 1: Your your membership. Right. So it's three things I always say.

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Speaker 1: Do you remember what those things are? One? I tell

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Speaker 1: y'all to the group, join the text group.

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Speaker 3: Two and then share, invite a friend.

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Speaker 2: Invite a friend, and then three get the app. But

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Speaker 2: every single time why because I'm giving you the tools

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Speaker 2: that you are going to need, one to be an

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Speaker 2: engaged member, but two to bring your people. And so

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Speaker 2: you have to ask yourself, what is that when you're

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Speaker 2: doing your podcast. I've seen like really great podcasts do

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Speaker 2: this do it well? Like where like Manny and I

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Speaker 2: will sometimes say like, hey, if you found value in

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Speaker 2: today's episode, tell a friend, share it with a friend.

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Speaker 2: You could also something a podcast that I really loved,

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Speaker 2: the friend Zone.

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Speaker 1: One of the things that they do is they.

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Speaker 2: Do a recap of the podcast prior and it'll see

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Speaker 2: it sounds so good that I'm a hold up, I'll

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Speaker 2: pause this one and go listen to the other one.

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Speaker 2: If I missed it, you see what I mean? And

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Speaker 2: so like so, so you could start right where you are.

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Speaker 2: You can literally bloom where you're planted where it's like,

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Speaker 2: let's just I'm just making up a number. One hundred

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Speaker 2: people consistently listen to your podcast. How do you flip

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Speaker 2: those hundred people into two hundred? Like if you look

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Speaker 2: at our menti program, Like if you follow me on social,

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Speaker 2: you probably don't, you know, like Tivity has a mentorship

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Speaker 2: program exactly. I barely talk about it publicly, So I

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Speaker 2: don't want you to think, oh, man, if I don't

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Speaker 2: have a big social following, this can't like pop off

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Speaker 2: because I don't talk about the menti program much on social. Instead,

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Speaker 2: you know, I lean into, you know, the handful of

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Speaker 2: people that were there at first, and then I lean

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Speaker 2: into y'all to bring more people in by delivering and

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Speaker 2: by giving you the tools. So it's not just enough

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Speaker 2: to say, well, duh, if this is so awesome, people

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Speaker 2: will invite their people. No, you have to remind them, Hey,

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Speaker 2: isn't this awesome? Go tell your people, you know, and

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Speaker 2: it can be a sign off or sign on, so

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Speaker 2: people just get to know it. Like, you know, let's

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Speaker 2: just pretend you're like, you know, and that's grief. But

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Speaker 2: you don't have to go grief alone. What do I

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Speaker 2: always say? God, Like you know, at the end of

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Speaker 2: the you know, what do I say? The grief is

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Speaker 2: a team sport. So if this episode really helped you

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Speaker 2: share with your mama, cousins and them and bring it

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Speaker 2: right next time, you see what I mean? Literally, if

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Speaker 2: you had like a sign on and a sign off,

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Speaker 2: then the people who are you know, they've been listening

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Speaker 2: for say like years by then they'll just be like okay, yeah,

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Speaker 2: yeah yeah. But new people will be like, you know what,

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Speaker 2: I am going to send this to my mom. I

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Speaker 2: am going to send this to my cousin. So something

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Speaker 2: just as simple as that, creating your sign on or

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Speaker 2: sign off that encourages people to do the thing that

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Speaker 2: you're wanting. Do not assume somebody might say this is

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Speaker 2: great and it might not click to them that they're

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Speaker 2: going to share it. Don't assume that they're going to

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Speaker 2: share it too. You don't have to wait for the cohort.

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Speaker 1: I think people think that you go bigger home since

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Speaker 1: you could open up a patrere on Today you know

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Speaker 1: you know what?

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Speaker 3: Talk about that? Yeah, since I've actually thought about that,

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Speaker 3: I've thought about that.

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Speaker 2: Yeah, so you can open a patient. So like that's

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Speaker 2: why I was like, what's the desired outcome? And it's like,

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Speaker 2: we don't got to go through idoosis to get to California?

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Speaker 2: Who said remember one of the things we talked about

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Speaker 2: at our mental dinner, like that meme who said that?

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Speaker 2: You know, like that's what you're going in your head that,

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Speaker 2: Like so for those of you who.

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Speaker 1: Are like, what is that?

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Speaker 2: So Porsche from like Real Housewives of Atlanta, there's like

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Speaker 2: a meme where I don't know what they were talking

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Speaker 2: telling her, but one of the things that she says,

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Speaker 2: which is funny, it's like who said that? And what

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Speaker 2: that indicates to me is there's a process of unlearning

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Speaker 2: that we have.

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Speaker 1: To do to move forward.

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Speaker 2: And so I am unlearning some of the stories that

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Speaker 2: I created for myself and entrepreneurship and personal development, et cetera.

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Speaker 2: And so I try to play that Porsche clip in

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Speaker 2: my head who said that? Like who said that? You

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Speaker 2: have to be on the Today Show, Go Morning America.

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Speaker 2: But in order to do the thing who said that, like,

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Speaker 2: you can literally on your podcast remind people I've got

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Speaker 2: a Patreon and this is where you know, we discuss this, this,

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Speaker 2: this and this, so that could be. Don't forget guys.

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Speaker 2: You know the three things I always say, Invite a friend.

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Speaker 2: You should not go this alone. Join us. If you

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Speaker 2: think that you are alone, you're not. We have a

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Speaker 2: group here. You see what I mean. You can start

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Speaker 2: that to do. I don't care if it's ten people

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Speaker 2: and they're rock out with ten people, because sometimes it's nice.

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Speaker 2: I'm not gonna lie to start off with ten people

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Speaker 2: because then you can fix it and ten people are

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Speaker 2: a lot more forgiving than a thousand, you know, and

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Speaker 2: so like, and then you get to practice encouraging those

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Speaker 2: ten people to bring another ten people. So Marcia, what

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Speaker 2: I would say for you is is that one, you know,

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Speaker 2: create your call to actions that you're gonna do every episode,

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Speaker 2: you know, to get people to share your podcast, to

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Speaker 2: get people to potentially join the Patreon, to get people

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Speaker 2: to connect have like send it to someone else.

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Speaker 1: Whatever. That thing is no more than three things, So

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Speaker 1: that's one. Two.

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Speaker 2: Cansider starting a Patreon right away. I don't care if

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Speaker 2: five people joined. Because when I first started my Patreon, like,

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Speaker 2: it wasn't with y'all. I had started one prior and

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Speaker 2: it was like twenty people in there and I didn't

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Speaker 2: know what I was doing. It was a mess, but

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Speaker 2: I got to learn. So when I reopened it, like,

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Speaker 2: I was much better, you know, And so I would

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Speaker 2: start something. I like Patreon because it's a good place

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Speaker 2: to like, the lift is very light on the on

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Speaker 2: the person who is like you know, who hosting who's

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Speaker 2: hosting the Patreon, So it's a good place to start.

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Speaker 1: Yeah and yeah, and then practice.

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Speaker 2: That's the thing I want you to not despise humble

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Speaker 2: beginnings because I think people think that, you know, if

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Speaker 2: it doesn't it doesn't jump up week one or week two,

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Speaker 2: I must be doing something wrong. And it's like, no,

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Speaker 2: that's not true. Think about when you learn to ride

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Speaker 2: a bike, It wasn't day one. Think about when you

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Speaker 2: learned to get your eyebrows together.

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Speaker 1: How long?

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Speaker 2: How many years this before you figured out your hair routine.

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Speaker 2: You know, before you figure out, oh, this is the

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Speaker 2: lip color that rocks with my skin color. Well, like

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Speaker 2: we will spend years getting our licks together. Then our business. Oh,

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Speaker 2: in one month, I'm not a millionaire.

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Speaker 1: It's over. It's like it takes time.

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Speaker 2: So allow yourself to to now practice these things for

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Speaker 2: at least six months before you start to pivot and

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Speaker 2: say it's not working, because working is relative, you know.

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Speaker 2: And so that's what I would say, is to start there,

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Speaker 2: and you know, and don't be afraid to ask the

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Speaker 2: people like who you're serving, what do you guys need?

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Speaker 2: You know, like how can I make things better? You know,

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Speaker 2: what would make it easier for you to share or

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Speaker 2: if they're in your Patreon, you know how I ask

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Speaker 2: you guys all the time, you know, like what you

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Speaker 2: guys told me, Like, okay, I'd love the fact that

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Speaker 2: you have a lesson a live lesson with us once

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Speaker 2: a month, Tiffany, but we want to connect to each other.

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Speaker 2: And so now y'all do your own like live together.

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Speaker 2: As a result of me asking that question, I think

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Speaker 2: you just had it, like what on Thursday, so like

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Speaker 2: two days ago, you know, And so you know, always

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Speaker 2: remember that you don't have to have all the answers,

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Speaker 2: but the answers are out there, so you can ask

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Speaker 2: the people that you're serving.

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Speaker 1: So I would say, start with those.

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Speaker 2: Things, and you know, certainly, yes, you can use social

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Speaker 2: media and things like that, but if we take a

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Speaker 2: look at elon Musk Twitter and how it's imploding and exploding,

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Speaker 2: you ain't got to depend on social you know what

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Speaker 2: I mean?

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Speaker 1: Like you don't, you know? Like, certainly it is.

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Speaker 2: A tool that you can lean into that can expedite

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Speaker 2: some things for you, but it is not the only way.

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Speaker 2: And to me, the most powerful way is to actually

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Speaker 2: connect with people, provide them with value that's consistent, and

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Speaker 2: give them the tools they need to share with other people.

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Speaker 2: And if you do that, Marcia, you're gonna be rocking out.

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Speaker 3: But that helpful, No, that was incredibly helpful. One you

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Speaker 3: reinforce an idea I was playing with because I like

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Speaker 3: the idea. I like how intimate the Patreon is, you know, like,

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Speaker 3: even though of course you're mentoring and the people who

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Speaker 3: connect with you, that's huge and that's broad. But when

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Speaker 3: we all get together in DC, that's a tightly knit group,

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Speaker 3: you know, you could feel the intimacy there. And so

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Speaker 3: when I look at that and I feel that and

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Speaker 3: I'm a part of that, I think, yes, this can

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Speaker 3: be done with a small group. And so if that's

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Speaker 3: what I'm starting with yeah, I feel the potential there.

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Speaker 3: So yeah, you reinforced the idea of moving forward with Patreon,

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Speaker 3: so I will do that, hold me accountable to that,

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Speaker 3: and then you know, like I said, the podcast kind

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Speaker 3: of took on a life of its own and it

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Speaker 3: really has brought me some amazing opportunities. I mean, dare

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Speaker 3: I say it got me here? Like really? Yeah, this

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Speaker 3: question about the podcast got me here ye talking to you,

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Speaker 3: so so yeah, I will lean into it.

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Speaker 1: Yeah, thank you.

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Speaker 2: Like I said, think about your three things that you're

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Speaker 2: going to ask every single episode, you know, make it

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Speaker 2: fun and or whatever your personality you know, leans towards

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Speaker 2: so that way people know like, oh I never thought

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Speaker 2: about that.

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Speaker 1: Sure, I'll do that for you. So yeah, well thank

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Speaker 1: you for coming on my seat. Yes see you have me.

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Speaker 2: You know, because it was like what I love about

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Speaker 2: the Patreon this is just for like folks listening.

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Speaker 1: Is that?

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Speaker 2: So what Imani and my our producer came to me

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Speaker 2: and was like, okay, how about we have somebody folks

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Speaker 2: come on, you know, since you're taking with that Mandy

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Speaker 2: and I said sure, and she's like, why don't you to

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Speaker 2: invite some dream catchers. I'm like, there's two million dream

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Speaker 2: Catchers world, white money would have been flooded, you know,

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Speaker 2: it would have been honestly hundreds hundreds, if not a

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Speaker 2: few thousand people.

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Speaker 1: And I was like, we're not gonna do that to her.

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Speaker 1: But what I loved about Patroons.

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Speaker 2: Because right now we have like fourteen hundred members. I

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Speaker 2: just posted it to y'all to say, who wants to

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Speaker 2: be a guest, And I don't know how many people

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Speaker 2: reached out to their money, but she was texting me

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Speaker 2: talking about I didn't know you was a whole celebrity.

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Speaker 1: Of what she was like, girl, the girls is hearing,

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Speaker 1: it said, the girls is emailings. But do you see

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Speaker 1: what I love is that?

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Speaker 2: Because I don't get me wrong, I love dream Catchers

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Speaker 2: and where we talk about personal finance and things, but

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Speaker 2: there are moments when I want to have like a

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Speaker 2: more intimate connection and I get to do that at

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Speaker 2: my mentor Tiphany dot com. And so it was nice

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Speaker 2: to be able to invite just y'all, you know, so

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Speaker 2: creating those special moments for your you know, your potential patrons,

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Speaker 2: you know, it's always important. So but I just want

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Speaker 2: to thank you so much for coming. Thank you for

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Speaker 2: that ride. It was great meeting in DC and I

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Speaker 2: cannot wait to be a.

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Speaker 3: Picture I didn't even think to get a picture about.

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Speaker 1: Oh, don't worry.

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Speaker 2: Honestly, DC is like I'll be back like brands always

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Speaker 2: give me to come like, so don't worry, I'll be

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Speaker 2: back again.

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Speaker 3: Okay, okay, all right, thank you so much. You're unco

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Speaker 3: hey ba fan. We could not do this show without

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Speaker 3: your support or the support of our team behind the scenes.

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Speaker 3: The Brown Emission podcast is produced by Cumulus Podcast Network.

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Speaker 3: It's edited by the wonderful Imani Crosby and produced by

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Speaker 3: Tanya Bustos. Dennis Stimplinsky is our in house tech guru,

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Speaker 3: and I am Bandy Woodrid Santos your co host, and

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Speaker 3: I will see y'all next week.