WEBVTT - Study Hall: The Steps and Challenges of Franchising a Restaurant

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>I was supposed to franchise a few years back, but

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<v Speaker 3>I held it because my gut wasn't there. I tell

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<v Speaker 3>people all the time, I choose my gut over my

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<v Speaker 3>heart and over my mind, because my gut ain't gonna

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<v Speaker 3>lie to me.

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<v Speaker 4>So I waited till it's my time.

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<v Speaker 3>Now when I'm seeing all these people acquiring you know,

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<v Speaker 3>whether it's Instagram or filling out applications about franchises, of course,

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<v Speaker 3>every day is in my mind like I could have

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<v Speaker 3>this mean ocation, I could be doing this, But you

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<v Speaker 3>also can grow too fast and destroy everything you worked

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<v Speaker 3>on too, and I'm not trying to do that.

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<v Speaker 4>Like if y'all notice, I'll never.

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<v Speaker 3>Put out my vuation and my viuation is crazy, but

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<v Speaker 3>I don't want the world to look at that right now.

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<v Speaker 4>I want you to see what I'm doing.

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<v Speaker 3>I can, you know, change a whole lot of minds

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<v Speaker 3>by you know, let my pr put out my viuation

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<v Speaker 3>and get a whole bunch of more opportunities that way.

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<v Speaker 4>But it ain't the way I'm doing it.

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<v Speaker 3>They gonna see me do it in a way where

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<v Speaker 3>it took me a little time to do it. But

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<v Speaker 3>I'm gonna do it the right way, and I'm gonna

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<v Speaker 3>climb through all the obstacles that I need to climb

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<v Speaker 3>through so I could.

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<v Speaker 4>Be here in the loan run. I ain't looking at

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<v Speaker 4>no fronting.

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<v Speaker 3>I just said this in another podcast, like when it

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<v Speaker 3>come to deals, A lot of deal I don't chase

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<v Speaker 3>the front end money.

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<v Speaker 4>I went to back end.

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<v Speaker 3>I don't want to be the guy that say, I

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<v Speaker 3>built a billion dollar company and where's my money at?

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<v Speaker 3>And the end you signed to that front end money,

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<v Speaker 3>that's your money. And for me, I'm chasing ownership and

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<v Speaker 3>I'm chasing the back end because the front end don't last.

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<v Speaker 5>So all right, talk about the franchise situation. Can you

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<v Speaker 5>walk us through that? How when did you decide that

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<v Speaker 5>you wanted the franchise and what was the steps to

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<v Speaker 5>actually get that up and running.

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<v Speaker 3>The steps took me, honestly about a year and a

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<v Speaker 3>half getting the FDD together. That's the Franchise Disclosure Document

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<v Speaker 3>For those who don't.

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<v Speaker 2>Know, it's like the plan flet.

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<v Speaker 3>Yeah, that's the that's the whole brains of what you

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<v Speaker 3>signing up to. And the most important thing that I've

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<v Speaker 3>learned and the FDD, one of the most important things

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<v Speaker 3>was the Item nineteen and that's your financials. That's everything

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<v Speaker 3>that you got going on. That's what people are gonna

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<v Speaker 3>look at when they want to buy into a franchise.

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<v Speaker 3>Excuse me, and I feel real strong about that, you know,

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<v Speaker 3>because I took the time and with my team and

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<v Speaker 3>we worked out all of the stuff that we need

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<v Speaker 3>to get out the kinks to make sure that our

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<v Speaker 3>bottom lines is good, our top lines is good. Just

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<v Speaker 3>like you know, I just broke the news on CNBC

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<v Speaker 3>and I put out my downtown NET locations.

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<v Speaker 4>That was NET. You know, that wasn't gross uves, that

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<v Speaker 4>was just NET. Yeah you know what I'm saying. That's

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<v Speaker 4>that two point three Yeah, that one of them. So

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<v Speaker 4>you know that was just my low flex like stop

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<v Speaker 4>playing with me. But nah.

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<v Speaker 3>But like this is the thing though, I wanted people

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<v Speaker 3>to understand, like they seen me grinding, but now they

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<v Speaker 3>see me showing. It's a difference if you out here

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<v Speaker 3>chasing every day and nobody see you actually.

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<v Speaker 4>Elevating and chase.

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<v Speaker 3>Like every time I look at y'all, look at somebody

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<v Speaker 3>and I category we got, we got like this class

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<v Speaker 3>going on. How I look at it right, and how

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<v Speaker 3>I look at this class, Like when I see you know,

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<v Speaker 3>Troy and Rischade, or I see Pinky or I see Milano,

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<v Speaker 3>or I see anybody else that's doing what we're doing,

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<v Speaker 3>it's somebody else talking about it.

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<v Speaker 4>Another level.

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<v Speaker 3>They getting too, you know, and that's what that's what

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<v Speaker 3>turns me on from it. I don't care about the

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<v Speaker 3>money aspect. We all can make money, but how can

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<v Speaker 3>you get the opportunity to change lives? How many people

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<v Speaker 3>you're putting on through those opportunities? And that's what I

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<v Speaker 3>care about.

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<v Speaker 5>So is it open for front like people can.

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<v Speaker 6>Let's talk about this man, all right? So if somebody

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<v Speaker 6>wants to what's the process do we? I mean, number one,

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<v Speaker 6>we have to have the capital we got to go.

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<v Speaker 3>Yeah, so you got the financials and then once you

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<v Speaker 3>got the financials, uh, you fill out the paperwork, it

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<v Speaker 3>goes over to my broker. My broker uh sets up

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<v Speaker 3>a day where you come down, you see the facilities,

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<v Speaker 3>and then I get the last cad, you know, I

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<v Speaker 3>get to sit down with you and I feel the energy.

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<v Speaker 4>I told Pinky.

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<v Speaker 2>Ernest, what's up.

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<v Speaker 6>You ever walk into a small business and everything just

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<v Speaker 6>works like the checkout is fast, the receipts of digital

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<v Speaker 6>tipping is a breeze, and you're out the door before

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<v Speaker 6>the line even builds. Odds are they're using Square? We

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<v Speaker 6>love supporting businesses that run on Square because it just

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<v Speaker 6>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 6>at a pop up market, or even one of our

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<v Speaker 6>merch partners, Square makes it easy for them to take payments,

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<v Speaker 6>manage inventory, and run their business with confidence, all from

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<v Speaker 6>one simple system. If you're a business owner or even

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<v Speaker 6>just thinking about launching something soon, Square is hands down

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<v Speaker 6>giving you time back so you can focus on what

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<v Speaker 6>matters most Ready. To see how Square can transform your business,

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<v Speaker 6>visit Square dot com backslash go backslash eyl to learn

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<v Speaker 6>don't hesitate. Let's Square handle the back end so you

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<v Speaker 6>can keep pushing your vision forward. This episode is brought

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<v Speaker 6>to you by P and C Bank. People think podcasts

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<v Speaker 6>about work are boring, and sure, they definitely can be,

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<v Speaker 6>but understanding a professionals routine shows us how they achieve

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<v Speaker 6>P and C Bank National Association Member FDIC.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, you're next. You will be fine nearly

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<v Speaker 1>one thousand dollars a day, imprisoned and deported, you will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now under President Trump, America's laws

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>This is going to be a fun ride because you

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<v Speaker 3>know it ain't just like you know, I'm married, so

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<v Speaker 3>I believe in the decision she'd make. Also, so when

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<v Speaker 3>we sit down and we have dinner with these people

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<v Speaker 3>and I fill them out and she fill them out,

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<v Speaker 3>I feel like that's a blessing for me because I

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<v Speaker 3>ain't just making a decision by myself. I got somebody

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<v Speaker 3>else beside me that, you know, they can give me

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<v Speaker 3>good insight on it.

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<v Speaker 4>But more to the story is once.

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<v Speaker 3>They pass all the procedures they need to pass, I

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<v Speaker 3>get to sit with them and see if I want

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<v Speaker 3>to move forward.

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<v Speaker 6>So, I mean, that's a good point you got. Obviously

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<v Speaker 6>you're married. Congratulations on that. We've seen her brand grow

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<v Speaker 6>and move to locations. Do you use that as a

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<v Speaker 6>metric to see if the location is suitable for your

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<v Speaker 6>brand as well? So when you move to Charlotte, there

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<v Speaker 6>might be a vegan stuy that tells me that there's

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<v Speaker 6>a community here that that needs to That's.

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<v Speaker 4>What we do, though, honestly, we use each other like

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<v Speaker 4>guinea pigs.

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<v Speaker 3>We do, like right now, franchising who knows she might

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<v Speaker 3>be franchising, who knows it don't. I mean, but sometimes

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<v Speaker 3>we might take the jump first and then we fill

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<v Speaker 3>it out. Like she went out of state before I

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<v Speaker 3>went out of state, so I already knew the things

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<v Speaker 3>that I got to work on out of.

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<v Speaker 4>State before I go out of state.

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<v Speaker 2>Watching it happen.

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<v Speaker 3>Yeah, because I watch it happen. But again, you know,

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<v Speaker 3>even though like if it's a study Vegan or it's

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<v Speaker 3>a big Daves, no matter who opened them in the

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<v Speaker 3>situation together. So it's like when we climbing through these openings,

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<v Speaker 3>it's just like you know, as if I'm opening another location,

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<v Speaker 3>or it's things that I got to kink out, and

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<v Speaker 3>I say, oh, you know what, I got to do

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<v Speaker 3>that differently because in my brand, that's not gonna work

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<v Speaker 3>because it's two different brands. But the good thing that

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<v Speaker 3>we able to piggyback off each other with is that

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<v Speaker 3>we got the traffic. We can look at the numbers

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<v Speaker 3>and we can we can, you know, look at each

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<v Speaker 3>other selves and say, okay, you down or you up,

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<v Speaker 3>and we both and we both are down.

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<v Speaker 4>We know it's the market and we both up.

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<v Speaker 3>It's never you up, you down like And that's the

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<v Speaker 3>good thing with us is that the demographics that we have,

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<v Speaker 3>we have strong customers. Like you know, the market right

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<v Speaker 3>there now is terrible in the restaurants. It's not the

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<v Speaker 3>restaurants all the way around. And I'm doing I'm doing

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<v Speaker 3>better than a lot of the market, of not ninety

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<v Speaker 3>percent of it.

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<v Speaker 2>What allows you to do better? Is it how you're pricing?

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<v Speaker 2>Is it?

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<v Speaker 6>You know, how you're looking at the bottom line, like,

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<v Speaker 6>what allows you to stay at ahead of not the competitors,

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<v Speaker 6>but the industry.

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<v Speaker 3>To be honest, I think right now, it got to

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<v Speaker 3>have some attachment to it. It got to be tangible. So

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<v Speaker 3>again my story I feel like, you know, a lot

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<v Speaker 3>of people been paying attention to so long.

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<v Speaker 4>But the one thing I.

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<v Speaker 3>Think that really helps me out a lot is that

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<v Speaker 3>when economy crashed, when when the COVID hit, everybody they

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<v Speaker 3>try to figure.

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<v Speaker 4>Out what they was going to do. Some of them

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<v Speaker 4>ran off on the employees, some businesses closed. I stood up.

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<v Speaker 3>It's just like if somebody telling you something and you like,

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<v Speaker 3>I'm gonna be there.

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<v Speaker 4>I'm an do what I need to do, and then

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<v Speaker 4>it happened you don't be there. I was there.

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<v Speaker 3>I was feeding customers. I fed over a thousand customers

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<v Speaker 3>that week of the pandemic. Federal with forty hospitals that month.

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<v Speaker 3>We don't even know what COVID is at the time,

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<v Speaker 3>I'm walking in the hospital, you know, facilities just like

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<v Speaker 3>the doctors and the nurses is feeding them. And I

0:10:46.559 --> 0:10:50.199
<v Speaker 3>think I showed the community so much of my philanthropy,

0:10:50.320 --> 0:10:51.920
<v Speaker 3>my my community involvement, my.

0:10:51.880 --> 0:10:53.200
<v Speaker 4>Gearback, or what I cared about.

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<v Speaker 3>I think that that now shows the people that they

0:10:56.480 --> 0:10:58.520
<v Speaker 3>want me here for the long haul. They respect it,

0:10:58.559 --> 0:11:00.400
<v Speaker 3>they honor it. They see what I was saying for, and

0:11:00.400 --> 0:11:02.920
<v Speaker 3>they keeping me here along the way. And it's only

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<v Speaker 3>a blessing for me, because honestly, sometimes I could be

0:11:05.840 --> 0:11:09.600
<v Speaker 3>talking to a restaurant guy and they might tell me, Man,

0:11:09.640 --> 0:11:10.320
<v Speaker 3>you know, I'm down.

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<v Speaker 4>It's the worst time of the year for me. I

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<v Speaker 4>don't know how'm gonna.

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<v Speaker 3>Survive, and I'm opening locations left and right. So it's like,

0:11:16.200 --> 0:11:19.120
<v Speaker 3>you know, I can't. I can't, you know, cope and

0:11:19.160 --> 0:11:21.800
<v Speaker 3>say I know how to feel because I'm in a

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<v Speaker 3>different space right now. But I can tell you what

0:11:24.040 --> 0:11:25.880
<v Speaker 3>I know how I feel is trying to get there.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from El Salvador

0:11:33.880 --> 0:11:38.000
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:11:38.080 --> 0:11:42.000
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:11:42.080 --> 0:11:45.840
<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christinoman, the United States Secretary

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<v Speaker 1>of Homeland Security. Under President Trump, attempted illegal border crossings

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<v Speaker 1>are at the lowest levels ever recorded, and over one

0:11:58.160 --> 0:12:01.360
<v Speaker 1>hundred thousand illegal aliens have been arrested. If you are

0:12:01.440 --> 0:12:05.360
<v Speaker 1>here illegally, your next you will be fine nearly one

0:12:05.400 --> 0:12:09.960
<v Speaker 1>thousand dollars a day, imprisoned and deported, you will never return.

0:12:10.280 --> 0:12:13.280
<v Speaker 1>But if you register using our CBP home app and

0:12:13.400 --> 0:12:16.720
<v Speaker 1>leave now, you could be allowed to return legally. Do

0:12:16.840 --> 0:12:21.959
<v Speaker 1>what's right. Leave now. Under President Trump, America's laws, border

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<v Speaker 1>and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security,