1 00:00:04,400 --> 00:00:07,800 Speaker 1: Welcome to Tech Stuff, a production from I Heart Radio. 2 00:00:11,840 --> 00:00:14,480 Speaker 1: This season of Smart Talks with IBM is all about 3 00:00:14,600 --> 00:00:18,480 Speaker 1: new creators, the developers, data scientists, c t o s 4 00:00:18,560 --> 00:00:23,280 Speaker 1: and other visionaries creatively applying technology in business to drive change. 5 00:00:23,800 --> 00:00:26,680 Speaker 1: They use their knowledge and creativity to develop better ways 6 00:00:26,680 --> 00:00:30,280 Speaker 1: of working, no matter the industry. Join hosts from your 7 00:00:30,320 --> 00:00:33,880 Speaker 1: favorite Pushkin Industries podcasts as they use their expertise to 8 00:00:33,960 --> 00:00:37,480 Speaker 1: deepen these conversations, and of course Malcolm Gladwell will guide 9 00:00:37,520 --> 00:00:39,839 Speaker 1: you through the season as your host and provide his 10 00:00:39,920 --> 00:00:43,000 Speaker 1: thoughts and analysis along the way. Look out for new 11 00:00:43,040 --> 00:00:45,480 Speaker 1: episodes of Smart Talks with IBM on the I Heart 12 00:00:45,560 --> 00:00:49,159 Speaker 1: Radio app, Apple Podcasts, or wherever you get your podcasts, 13 00:00:49,360 --> 00:00:55,560 Speaker 1: and learn more at IBM dot com slash smart talks. Hello, Hello, 14 00:00:55,680 --> 00:00:59,840 Speaker 1: Welcome to Smart Talks with IBM podcast from Pushkin Industries, 15 00:01:00,200 --> 00:01:05,000 Speaker 1: I Heart Radio and IBM. I'm Malcolm GLABWEW. This season, 16 00:01:05,200 --> 00:01:09,560 Speaker 1: we're talking to new creators, the developers, data scientists, c 17 00:01:09,720 --> 00:01:13,240 Speaker 1: t o s and other visionaries who are creatively applying 18 00:01:13,280 --> 00:01:18,040 Speaker 1: technology and business to drive change. Channeling their knowledge and expertise, 19 00:01:18,240 --> 00:01:23,520 Speaker 1: they're developing more creative and effective solutions no matter the industry. 20 00:01:23,880 --> 00:01:28,280 Speaker 1: Our guest today is Phil Weinmeister, had a product Salesforce 21 00:01:28,280 --> 00:01:33,039 Speaker 1: America's at IBM. Drawing on IBM's offerings and expertise, Phil 22 00:01:33,080 --> 00:01:38,680 Speaker 1: helps businesses craft better digital experiences for their customers, employees, 23 00:01:39,000 --> 00:01:43,479 Speaker 1: and business partners. A lack of highly specialized software engineers 24 00:01:43,720 --> 00:01:46,680 Speaker 1: is a major challenge for companies trying to improve their 25 00:01:46,720 --> 00:01:51,880 Speaker 1: digital experiences, so using the Salesforce platform, Phil teaches people 26 00:01:52,080 --> 00:01:55,360 Speaker 1: with little or no technical background how to make custom 27 00:01:55,560 --> 00:01:59,640 Speaker 1: digital solutions on their own without needing to write code. 28 00:02:00,480 --> 00:02:04,920 Speaker 1: On today's show, you'll hear Phil's thoughts on human centric design, 29 00:02:05,360 --> 00:02:08,880 Speaker 1: unlocking the potential of the low code, no code approach, 30 00:02:09,200 --> 00:02:16,120 Speaker 1: and how IBM consulting powers digital transformations with the Salesforce platform. 31 00:02:16,240 --> 00:02:19,960 Speaker 1: Phil spoke with Jacob Goldstein, host of the Pushkin podcast 32 00:02:20,240 --> 00:02:24,720 Speaker 1: What's Your Problem and former host of nprs Planet Money. 33 00:02:25,200 --> 00:02:28,440 Speaker 1: Jacob has been a business journalist for over a decade, 34 00:02:28,720 --> 00:02:32,680 Speaker 1: reporting for NPR, The Wall Street Journal, the Miami Herald, 35 00:02:33,120 --> 00:02:36,040 Speaker 1: and is the author of the book Money, The True 36 00:02:36,080 --> 00:02:40,040 Speaker 1: Story of a Made Up Thing. Okay, let's get to 37 00:02:40,080 --> 00:02:45,840 Speaker 1: the interview, just very briefly, sort of what's your role 38 00:02:45,880 --> 00:02:49,079 Speaker 1: at IBM. Yeah, It's a good question because my role 39 00:02:49,200 --> 00:02:53,160 Speaker 1: is it is a bit unique. So we're Pribum Consulting, 40 00:02:53,200 --> 00:02:56,800 Speaker 1: which is a consultancy. Salesforce is one of the platforms 41 00:02:56,800 --> 00:03:01,960 Speaker 1: that we deliver services for. My team is a product team, 42 00:03:02,040 --> 00:03:06,680 Speaker 1: so we're like a product organization within a consultancy, and 43 00:03:06,760 --> 00:03:09,760 Speaker 1: I had that team up. So yeah, it's really cool 44 00:03:09,800 --> 00:03:14,959 Speaker 1: because we get to combine the client needs client problems 45 00:03:15,000 --> 00:03:19,160 Speaker 1: that are brought to us through consulting engagements, but we're 46 00:03:19,280 --> 00:03:22,200 Speaker 1: ultimately product development, so we get to build solutions. So 47 00:03:22,800 --> 00:03:24,919 Speaker 1: I kind of love the sweet spot that we're in there. 48 00:03:25,280 --> 00:03:29,880 Speaker 1: So basically, businesses have problems, and you build solutions for 49 00:03:29,919 --> 00:03:34,560 Speaker 1: those problems, for those problems, but also thinking about future clients. 50 00:03:34,560 --> 00:03:37,200 Speaker 1: So we build it so that we can re use 51 00:03:37,280 --> 00:03:40,080 Speaker 1: it in the future for different clients. So that that's 52 00:03:40,080 --> 00:03:42,640 Speaker 1: what makes it a little bit unique at the consultancy 53 00:03:42,760 --> 00:03:46,440 Speaker 1: versus you know, typical engagement. You solve a problem and 54 00:03:46,480 --> 00:03:48,960 Speaker 1: you move on to the next problem. But we solve 55 00:03:49,000 --> 00:03:52,520 Speaker 1: it while taking a step back and saying, well, what 56 00:03:52,560 --> 00:03:56,400 Speaker 1: are similar problems that other clients um that could be 57 00:03:56,600 --> 00:04:00,280 Speaker 1: solved through the same application that we build. That makes sense, 58 00:04:00,440 --> 00:04:02,880 Speaker 1: It does, and I think we'll get into some specific 59 00:04:02,920 --> 00:04:08,760 Speaker 1: examples which will really help help us everybody understand. Um, 60 00:04:08,800 --> 00:04:11,480 Speaker 1: can you just talk a little bit about the kind 61 00:04:11,640 --> 00:04:16,040 Speaker 1: of challenges around digital transformation that a lot of businesses 62 00:04:16,040 --> 00:04:18,839 Speaker 1: are facing right now. There are a few things that 63 00:04:19,480 --> 00:04:22,679 Speaker 1: I personally seem quite a bit um, one of which 64 00:04:22,880 --> 00:04:26,839 Speaker 1: is that businesses simply don't have the data they need 65 00:04:27,000 --> 00:04:30,480 Speaker 1: to provide the right type of experience. I mean, at 66 00:04:30,520 --> 00:04:33,839 Speaker 1: the end of the day, customers want something very easy, 67 00:04:33,920 --> 00:04:38,000 Speaker 1: and ironically it it's actually somewhat hard to provide an 68 00:04:38,000 --> 00:04:43,279 Speaker 1: easy experience. A lot of experiences are probably overthought, over engineered, 69 00:04:43,960 --> 00:04:48,359 Speaker 1: and that creates this divide between an organization and their customers. 70 00:04:48,360 --> 00:04:51,880 Speaker 1: I mean, organizations want to know their customers, they want 71 00:04:51,880 --> 00:04:54,080 Speaker 1: to know their partners, they want to know their employees, 72 00:04:54,680 --> 00:04:57,840 Speaker 1: and if they do that right, it's a game changer, 73 00:04:57,960 --> 00:05:03,680 Speaker 1: it's absolutely transformational. But without that, and that's all data centric, 74 00:05:03,760 --> 00:05:08,120 Speaker 1: data driven, you don't know your customer. You can't give 75 00:05:08,120 --> 00:05:10,360 Speaker 1: them what they want because you don't know who they are. 76 00:05:10,640 --> 00:05:12,800 Speaker 1: There's a phrase that I know is important in your 77 00:05:12,800 --> 00:05:14,880 Speaker 1: work and that I want to make sure we touch 78 00:05:14,960 --> 00:05:19,120 Speaker 1: on here, and and that phrases human centric innovation tell 79 00:05:19,120 --> 00:05:21,159 Speaker 1: me tell me what that means, you know, in this 80 00:05:21,200 --> 00:05:26,320 Speaker 1: case and more generally in your work. Yeah. Absolutely, So 81 00:05:26,400 --> 00:05:32,960 Speaker 1: when we think about a solution, especially with digital experiences, 82 00:05:34,760 --> 00:05:39,719 Speaker 1: we are always thinking about who is the end user? Right? 83 00:05:40,400 --> 00:05:43,200 Speaker 1: And with the digital experiences, you know, one thing I'd 84 00:05:43,200 --> 00:05:46,640 Speaker 1: like to say, do a lot of presentations at Salesforce events, 85 00:05:46,720 --> 00:05:50,160 Speaker 1: and I've spoken on topic of personalization a few times. 86 00:05:50,760 --> 00:05:53,560 Speaker 1: I think it's useful to start with where things have 87 00:05:53,720 --> 00:05:56,240 Speaker 1: been and where we are coming from, which is really 88 00:05:56,279 --> 00:05:59,400 Speaker 1: a one size fits all web experience, and that still 89 00:05:59,440 --> 00:06:03,000 Speaker 1: exists throughout the web in quite a few places. Is 90 00:06:03,360 --> 00:06:06,800 Speaker 1: this is a dissemination of information, right, It's a push. 91 00:06:07,000 --> 00:06:09,120 Speaker 1: I have information I want to get out, or I 92 00:06:09,200 --> 00:06:12,880 Speaker 1: have actions that I want you to complete, and I'm 93 00:06:12,920 --> 00:06:16,680 Speaker 1: going to set up an experience. Do you know, get 94 00:06:16,680 --> 00:06:19,159 Speaker 1: the information you need or do the things I want 95 00:06:19,160 --> 00:06:23,560 Speaker 1: you to do? And we're seeing that the demands have 96 00:06:23,800 --> 00:06:28,400 Speaker 1: significantly changed, right, Customers expect a lot more these days 97 00:06:28,400 --> 00:06:31,680 Speaker 1: and simply one size fits all. So that direction we're 98 00:06:31,720 --> 00:06:36,000 Speaker 1: headed towards is starting with that end user and really 99 00:06:36,000 --> 00:06:39,119 Speaker 1: thinking about who is this person, what do they want, 100 00:06:39,880 --> 00:06:44,400 Speaker 1: what are they trying to achieve? And starting from that perspective, 101 00:06:44,480 --> 00:06:47,800 Speaker 1: So the the audiences that we're building a solution for 102 00:06:48,440 --> 00:06:52,840 Speaker 1: now become more critical than ever and they're not an afterthought, 103 00:06:53,200 --> 00:06:56,279 Speaker 1: but instead who are these audiences that are going to 104 00:06:56,279 --> 00:06:59,679 Speaker 1: be part of the solution. We do things like journey 105 00:06:59,680 --> 00:07:03,440 Speaker 1: map right where we walk through the flow from beginning 106 00:07:03,480 --> 00:07:06,479 Speaker 1: to end. What does their experience look like? What do 107 00:07:06,600 --> 00:07:09,800 Speaker 1: they want at each stage? And we have to think 108 00:07:09,800 --> 00:07:14,640 Speaker 1: about that in the solution. So, uh, you mentioned Salesforce, 109 00:07:15,240 --> 00:07:17,400 Speaker 1: and Salesforce is It's kind of a funny thing right 110 00:07:17,440 --> 00:07:21,080 Speaker 1: in the world of business. Salesforce is this gigantic company 111 00:07:21,120 --> 00:07:24,960 Speaker 1: that has transformed software, has transformed business in a lot 112 00:07:24,960 --> 00:07:28,600 Speaker 1: of ways, but outside of kind of enterprise scale business, 113 00:07:28,680 --> 00:07:31,280 Speaker 1: lots of people have never heard of it, right, amazing, 114 00:07:31,680 --> 00:07:35,800 Speaker 1: So just like, very briefly, what is Salesforce? You know, 115 00:07:36,120 --> 00:07:40,920 Speaker 1: it's it's been a complete game changer. It is technically, 116 00:07:40,920 --> 00:07:45,120 Speaker 1: it's a customer relationship management platform, and that though I 117 00:07:45,160 --> 00:07:47,440 Speaker 1: don't think, really captures what it is. And when I 118 00:07:47,480 --> 00:07:50,640 Speaker 1: describe to people I know, technical or non technical, I 119 00:07:51,240 --> 00:07:53,840 Speaker 1: describe it as this is a platform on which you 120 00:07:53,840 --> 00:07:58,080 Speaker 1: can run your business. For me personally, Um, it's been 121 00:07:58,120 --> 00:08:01,600 Speaker 1: it's been completely revel lutionary because I came from an 122 00:08:01,680 --> 00:08:05,520 Speaker 1: organization at the time that had everything custom built, homegrown, 123 00:08:05,840 --> 00:08:07,000 Speaker 1: which I think it was a little bit of a 124 00:08:07,000 --> 00:08:10,160 Speaker 1: sense of pride at that organization, But what was happening 125 00:08:10,280 --> 00:08:16,480 Speaker 1: was everything required hundreds of hours. Any change was a 126 00:08:16,560 --> 00:08:21,560 Speaker 1: major project, super costly, and things broke when changes were made. 127 00:08:21,640 --> 00:08:24,960 Speaker 1: And when I started on the Salesforce platform, I think 128 00:08:25,040 --> 00:08:28,520 Speaker 1: the biggest thing is stuck to me was the low 129 00:08:28,600 --> 00:08:33,480 Speaker 1: and no code development capabilities that business minded people who 130 00:08:33,480 --> 00:08:36,360 Speaker 1: are not necessarily technical in the sense that they write 131 00:08:36,400 --> 00:08:41,040 Speaker 1: code can now be empowered to actually deliver solutions. So 132 00:08:41,440 --> 00:08:43,079 Speaker 1: I think that's how i'd say it. It's it's a 133 00:08:43,120 --> 00:08:45,560 Speaker 1: platform you can run your business on. It is that 134 00:08:45,800 --> 00:08:50,320 Speaker 1: single source of truth. It's the interface that your employees 135 00:08:50,320 --> 00:08:52,439 Speaker 1: are going to interact with on a daily basis to 136 00:08:52,480 --> 00:08:56,040 Speaker 1: get their jobs done. So there was a phrase you 137 00:08:56,080 --> 00:09:00,280 Speaker 1: mentioned in in passing. That phrase was a low mode 138 00:09:00,360 --> 00:09:03,679 Speaker 1: or no code development, and I'm glad you did because 139 00:09:03,720 --> 00:09:06,320 Speaker 1: it's one of those phrases that I've been hearing and 140 00:09:06,400 --> 00:09:09,480 Speaker 1: that sounds kind of amazing, But I also feel like 141 00:09:09,520 --> 00:09:12,199 Speaker 1: I don't quite get So let me take this opportunity 142 00:09:12,240 --> 00:09:17,400 Speaker 1: to ask you what is low code or no code development. Well, 143 00:09:17,440 --> 00:09:21,120 Speaker 1: I love the question because I'm personally very passionate about 144 00:09:21,160 --> 00:09:24,880 Speaker 1: this coming from where I was before, at an organization 145 00:09:24,960 --> 00:09:29,080 Speaker 1: that had, like I said, custom built solutions. Any change 146 00:09:29,600 --> 00:09:34,680 Speaker 1: to the digital experience required code. That that is where 147 00:09:34,720 --> 00:09:36,200 Speaker 1: I was coming from, and that's where a lot of 148 00:09:36,280 --> 00:09:39,840 Speaker 1: organizations are coming from today. So what that means is 149 00:09:40,200 --> 00:09:45,679 Speaker 1: you're always dependent on a technical resource to make that change. However, 150 00:09:46,320 --> 00:09:50,000 Speaker 1: when you want to make some basic changes, some let's 151 00:09:50,040 --> 00:09:53,880 Speaker 1: say some process automation or some update like that, that 152 00:09:54,320 --> 00:09:59,600 Speaker 1: maybe isn't wildly complex, it is fairly limiting to not 153 00:09:59,640 --> 00:10:03,000 Speaker 1: be to actually implement any of these changes yourself. So 154 00:10:03,240 --> 00:10:06,440 Speaker 1: when we say lower no code platform, essentially what that 155 00:10:06,520 --> 00:10:09,920 Speaker 1: means is, there's another phrase that's used by Salesforce clicks 156 00:10:10,320 --> 00:10:13,760 Speaker 1: not code. So think about it this way. Salesforce has 157 00:10:13,800 --> 00:10:16,720 Speaker 1: done all the hard work and written many millions of 158 00:10:16,840 --> 00:10:22,280 Speaker 1: lines of code behind the scenes to provide an interface 159 00:10:22,400 --> 00:10:27,160 Speaker 1: where through clicks we can essentially build a solution. So 160 00:10:27,440 --> 00:10:30,359 Speaker 1: I wrote a book a few years ago called Practical 161 00:10:30,360 --> 00:10:34,840 Speaker 1: Salesforce Development without Code. Right, it's still development. You're building 162 00:10:34,880 --> 00:10:38,440 Speaker 1: a solution that can be implemented and drive value for 163 00:10:38,520 --> 00:10:42,319 Speaker 1: a customer. But it is literally through clicks. Now that 164 00:10:42,400 --> 00:10:44,800 Speaker 1: doesn't mean it's you know, always super easy, it can 165 00:10:44,840 --> 00:10:48,960 Speaker 1: get pretty advanced, but literally through clicks you can do that, 166 00:10:49,080 --> 00:10:53,000 Speaker 1: so that that's a completely different way of thinking. And 167 00:10:53,640 --> 00:10:55,960 Speaker 1: when you say clicks, you just mean you're using like 168 00:10:56,000 --> 00:10:59,040 Speaker 1: a graphical user interface. You're pointing and clicking, get different buttons, 169 00:10:59,120 --> 00:11:01,520 Speaker 1: dragging things around. Just to be clear, when you say clicks, 170 00:11:01,520 --> 00:11:03,719 Speaker 1: that's the kind of thing you made, right, Yeah, exactly, 171 00:11:03,800 --> 00:11:07,959 Speaker 1: exactly right. It's sort of democratizes the technology a little bit. 172 00:11:08,000 --> 00:11:10,600 Speaker 1: And I think the biggest thing though, is you have 173 00:11:10,760 --> 00:11:15,360 Speaker 1: all these you know, smart business people who are business 174 00:11:15,559 --> 00:11:21,240 Speaker 1: minded in throughout the world who don't necessarily code, and 175 00:11:21,400 --> 00:11:26,200 Speaker 1: it just allows them so much more ability to drive change, 176 00:11:26,400 --> 00:11:28,880 Speaker 1: is I think what we're seeing. So it's it's a 177 00:11:28,920 --> 00:11:32,200 Speaker 1: great thing and I and I personally love it because 178 00:11:32,240 --> 00:11:35,400 Speaker 1: it gives us more tools in our arsenal. For sure, 179 00:11:36,960 --> 00:11:40,920 Speaker 1: you work for IBM at kind of the intersection of 180 00:11:40,920 --> 00:11:43,160 Speaker 1: of IBM and Salesforce, right, I mean, can you tell 181 00:11:43,200 --> 00:11:48,680 Speaker 1: me about the way IBM uses Salesforce tools to to 182 00:11:48,760 --> 00:11:53,560 Speaker 1: help businesses improve, become more efficient, adopt a more data 183 00:11:53,640 --> 00:11:58,959 Speaker 1: driven approach. Yeah. Absolutely, we're approached for a number of 184 00:11:58,960 --> 00:12:03,360 Speaker 1: different reasons. A lot of times we work with organizations 185 00:12:03,400 --> 00:12:08,520 Speaker 1: who are coming at us with industry specific requests. They 186 00:12:08,520 --> 00:12:11,480 Speaker 1: have needs, there's quite a variety. So we have we 187 00:12:11,520 --> 00:12:15,800 Speaker 1: are set up to have experts in each of those areas, right, 188 00:12:15,960 --> 00:12:21,760 Speaker 1: business experts, technical experts, and we've gone through a number 189 00:12:21,840 --> 00:12:25,040 Speaker 1: of solutions in each of those paths. At the same time. 190 00:12:25,320 --> 00:12:29,640 Speaker 1: Then we have more horizontal UH experts as well, who 191 00:12:29,679 --> 00:12:34,440 Speaker 1: are Salesforce technical architects for example, business analysts, those that 192 00:12:34,520 --> 00:12:40,360 Speaker 1: know the platform. By combining those, we can not only 193 00:12:40,440 --> 00:12:45,320 Speaker 1: understand what's needed in those industries, but the reality is 194 00:12:45,960 --> 00:12:48,280 Speaker 1: you have to know the platform well right. You can't 195 00:12:48,280 --> 00:12:51,400 Speaker 1: just come in with industry knowledge and try to build 196 00:12:51,400 --> 00:12:55,160 Speaker 1: a solution on the Salesforce platform without knowing it very well. 197 00:12:55,200 --> 00:12:59,960 Speaker 1: And it's now just so massive. There are so many 198 00:13:00,000 --> 00:13:04,559 Speaker 1: clouds they call various products under the platform umbrella clouds, 199 00:13:05,240 --> 00:13:08,560 Speaker 1: and these are these are Salesforce clouds, right, Salesforce so 200 00:13:08,840 --> 00:13:12,680 Speaker 1: megap products exactly. You know, we it started with sales 201 00:13:12,720 --> 00:13:18,199 Speaker 1: cloud service cloud, marketing cloud. There's philanthropy cloud, consumer goods 202 00:13:18,200 --> 00:13:20,800 Speaker 1: cloud just launched, right, higher education cloud. There are all 203 00:13:20,800 --> 00:13:24,640 Speaker 1: these different areas of expertise, So it's it's that combination 204 00:13:24,679 --> 00:13:29,280 Speaker 1: of the industry knowledge, platform knowledge. And then you mentioned 205 00:13:29,880 --> 00:13:34,520 Speaker 1: human centered design and thinking, really trying to putting the 206 00:13:34,920 --> 00:13:37,240 Speaker 1: end user at the center of the experience and thinking 207 00:13:37,280 --> 00:13:41,080 Speaker 1: about their journey and then designing a solution that at 208 00:13:41,080 --> 00:13:43,520 Speaker 1: the end of the day will deliver what they need, 209 00:13:44,520 --> 00:13:49,360 Speaker 1: keep them happy, and keep the business moving along. So 210 00:13:49,520 --> 00:13:54,560 Speaker 1: that idea of combining industry specific knowledge and salesforce specific 211 00:13:54,600 --> 00:13:59,439 Speaker 1: knowledge seems really interesting and powerful. Are there any specific 212 00:13:59,520 --> 00:14:03,000 Speaker 1: exam bowls of that in action that you that you 213 00:14:03,040 --> 00:14:09,800 Speaker 1: want to share. Yeah? Sure, So we recently we built 214 00:14:10,760 --> 00:14:17,000 Speaker 1: a manufacturing solution on the Salesforce platform. Essentially, what this 215 00:14:17,160 --> 00:14:22,040 Speaker 1: was was based on the industry expertise, so we internally 216 00:14:22,040 --> 00:14:27,360 Speaker 1: we met with individuals who had expertise in manufacturing. The 217 00:14:27,480 --> 00:14:31,080 Speaker 1: audience here for these organizations was their partners. So the 218 00:14:31,160 --> 00:14:33,560 Speaker 1: concept of us, how do we deliver a solution like 219 00:14:33,640 --> 00:14:37,800 Speaker 1: a basically a PRM solution for the manufacturing industry. What 220 00:14:38,240 --> 00:14:43,920 Speaker 1: RM stand for Partner relationship management, So, uh, manufacturers often 221 00:14:44,560 --> 00:14:48,640 Speaker 1: are interacting with suppliers, distributors, all of those and that's 222 00:14:48,640 --> 00:14:52,800 Speaker 1: a common need, especially digitally, and you can imagine This 223 00:14:52,880 --> 00:14:56,120 Speaker 1: is one of those areas that was widely neglected for 224 00:14:56,160 --> 00:15:01,080 Speaker 1: many years with either very poor or non existent digital experiences. Right, 225 00:15:01,200 --> 00:15:05,000 Speaker 1: so we met with industry experts internally to understand what 226 00:15:05,120 --> 00:15:08,320 Speaker 1: these use cases were, and then we took a step 227 00:15:08,320 --> 00:15:12,120 Speaker 1: back and looked at how we could leverage this on 228 00:15:12,280 --> 00:15:15,680 Speaker 1: the platform. So the solution we came up with was 229 00:15:15,760 --> 00:15:20,280 Speaker 1: essentially a template. It was a a digital experience template 230 00:15:21,040 --> 00:15:27,840 Speaker 1: that organizations could employ really with a few clicks. Obviously 231 00:15:27,840 --> 00:15:30,840 Speaker 1: they would have to configure it, they could customize it, 232 00:15:30,920 --> 00:15:35,400 Speaker 1: but it was a rapid accelerator that allowed for these 233 00:15:35,760 --> 00:15:41,280 Speaker 1: specific use cases for example, distributing and assigning leads to 234 00:15:41,400 --> 00:15:48,840 Speaker 1: these distributors, providing reporting metrics on opportunities or leads, all 235 00:15:48,880 --> 00:15:53,160 Speaker 1: that type of data we provided and it was a 236 00:15:53,200 --> 00:15:57,040 Speaker 1: template so they could start quickly right, get up and 237 00:15:57,120 --> 00:16:01,320 Speaker 1: running in a few weeks, and then leveraging our professional services. 238 00:16:01,840 --> 00:16:04,640 Speaker 1: They could customize it as well, so they would work 239 00:16:04,680 --> 00:16:08,280 Speaker 1: with us and they could provide their you know, individual 240 00:16:08,320 --> 00:16:10,400 Speaker 1: client needs and take it from there. So that's one 241 00:16:10,440 --> 00:16:14,640 Speaker 1: example of a solution that we built that again took 242 00:16:14,680 --> 00:16:18,840 Speaker 1: the industry needs, but also it was it was married 243 00:16:18,880 --> 00:16:24,240 Speaker 1: to a platform specific technology. If you were trying to 244 00:16:24,320 --> 00:16:27,560 Speaker 1: boil it all down and you wanted to give just 245 00:16:27,960 --> 00:16:31,080 Speaker 1: one tip for a business that's trying to improve their 246 00:16:31,120 --> 00:16:35,840 Speaker 1: digital experience. What would that tip be? I would say 247 00:16:35,880 --> 00:16:38,280 Speaker 1: that you need to be open to change and be 248 00:16:38,360 --> 00:16:42,480 Speaker 1: open to breaking away from the old way of doing things. 249 00:16:42,640 --> 00:16:46,360 Speaker 1: I think I think a lot of times customers can 250 00:16:46,560 --> 00:16:53,040 Speaker 1: hurt themselves by being tied to what exists today, right 251 00:16:53,600 --> 00:16:57,440 Speaker 1: maybe for cultural political reasons that their company that maybe 252 00:16:57,440 --> 00:17:00,280 Speaker 1: they feel like, you know, they've invested so much a 253 00:17:00,320 --> 00:17:02,880 Speaker 1: solution already that they want to try to get as 254 00:17:02,960 --> 00:17:05,880 Speaker 1: much out of that as they can. But I think 255 00:17:05,920 --> 00:17:10,320 Speaker 1: being open to the innovation, being open to new technology, 256 00:17:10,640 --> 00:17:12,720 Speaker 1: I think makes a world of difference because if the 257 00:17:12,760 --> 00:17:17,080 Speaker 1: client is open to a new solution and we come 258 00:17:17,119 --> 00:17:20,639 Speaker 1: in and we can listen to them, really anything is possible, 259 00:17:20,640 --> 00:17:23,800 Speaker 1: and that's where I think the biggest changes are made. So, 260 00:17:24,720 --> 00:17:27,040 Speaker 1: while it may sound very simple, I think that would 261 00:17:27,040 --> 00:17:30,040 Speaker 1: be my number one tip is just be open to 262 00:17:30,560 --> 00:17:34,359 Speaker 1: a new way of doing things. Film mentioned certain areas 263 00:17:34,400 --> 00:17:39,440 Speaker 1: of business like manufacturing or distribution, often neglect the digital experience. 264 00:17:40,040 --> 00:17:44,639 Speaker 1: By finding and connecting experts across IBM salesforce and a 265 00:17:44,760 --> 00:17:49,280 Speaker 1: client's industry. Phil helps businesses bridge these gaps in their 266 00:17:49,280 --> 00:17:53,760 Speaker 1: digital experiences, and Jermaine cognizant of their human end users. 267 00:17:54,359 --> 00:17:58,760 Speaker 1: The clicks not Code approach becomes so important here because 268 00:17:58,800 --> 00:18:02,560 Speaker 1: it empowers almost anyone in an organization to create human 269 00:18:02,600 --> 00:18:07,679 Speaker 1: centric digital solutions. As Jacob and Phil continued their conversation, 270 00:18:08,000 --> 00:18:11,639 Speaker 1: Field explains how he got involved in teaching Salesforce to 271 00:18:11,720 --> 00:18:16,359 Speaker 1: begin with, and how he cultivates creativity in his professional life. 272 00:18:17,760 --> 00:18:20,920 Speaker 1: So I want to talk some about creativity and want 273 00:18:20,920 --> 00:18:25,080 Speaker 1: to start with with your writing. And you're teaching right. 274 00:18:25,160 --> 00:18:30,320 Speaker 1: You have a blog about Salesforce features in the Salesforce platform, 275 00:18:31,040 --> 00:18:36,439 Speaker 1: You've written books on Salesforce CRM online courses. I'm surious 276 00:18:36,480 --> 00:18:39,520 Speaker 1: how you sort of got into writing and teaching in 277 00:18:39,560 --> 00:18:43,920 Speaker 1: the first place. Yeah, it's a great question. When I 278 00:18:43,960 --> 00:18:48,440 Speaker 1: first started building solutions on the Salesforce platform, I was 279 00:18:48,560 --> 00:18:51,720 Speaker 1: very excited about that, being able to do more than 280 00:18:51,760 --> 00:18:54,639 Speaker 1: I ever had been able to before through the clicks 281 00:18:54,680 --> 00:19:00,320 Speaker 1: not code approach, and I started sharing what I was 282 00:19:00,400 --> 00:19:06,000 Speaker 1: learning with other employees. Personally, I feel like it's a 283 00:19:06,000 --> 00:19:08,800 Speaker 1: benefit to everyone and it's a benefit to myself. So 284 00:19:08,880 --> 00:19:12,560 Speaker 1: I started communicating to other employees. You know, a little 285 00:19:12,600 --> 00:19:15,880 Speaker 1: tips and things like that, and one employee my company said, hey, 286 00:19:16,040 --> 00:19:19,639 Speaker 1: have you ever thought about writing a blog? And I hadn't. 287 00:19:20,080 --> 00:19:23,200 Speaker 1: I thought that could be kind of interesting. So now, 288 00:19:23,240 --> 00:19:27,680 Speaker 1: about maybe eight to ten years ago, I started sharing 289 00:19:27,720 --> 00:19:30,680 Speaker 1: some tips. You know, here's how to solve this business 290 00:19:30,720 --> 00:19:35,320 Speaker 1: problem using Salesforce, that type of thing, and you know, 291 00:19:35,320 --> 00:19:38,680 Speaker 1: it was surprising to me how quickly it was picked 292 00:19:38,760 --> 00:19:40,639 Speaker 1: up and people would respond and say, hey, this this 293 00:19:40,720 --> 00:19:42,880 Speaker 1: really helped me out a lot. And then one day 294 00:19:42,880 --> 00:19:47,520 Speaker 1: I got a phone call from a publisher and they said, 295 00:19:47,880 --> 00:19:52,199 Speaker 1: you know, we want to start publishing books that have 296 00:19:52,320 --> 00:19:55,399 Speaker 1: to do with Salesforce. Would you be the author of 297 00:19:55,480 --> 00:19:58,119 Speaker 1: the first book we're going to publish on Salesforce? And 298 00:19:58,359 --> 00:20:01,520 Speaker 1: he said, you can call me if you think that, 299 00:20:01,720 --> 00:20:03,679 Speaker 1: you know, I'm pranking you or something, because I was, 300 00:20:04,119 --> 00:20:06,440 Speaker 1: I was like, where, you know, it was pretty surprising. 301 00:20:06,520 --> 00:20:10,560 Speaker 1: So my first thought was, you know, Salesforce has a 302 00:20:10,560 --> 00:20:14,720 Speaker 1: lot of help documentation. What would the benefit of another 303 00:20:15,119 --> 00:20:17,720 Speaker 1: book be? You know, So I kind of went through 304 00:20:17,760 --> 00:20:20,920 Speaker 1: the is this really going to help anyone out? And 305 00:20:21,119 --> 00:20:25,320 Speaker 1: it's been awesome. Um. I really put my heart into 306 00:20:25,359 --> 00:20:28,040 Speaker 1: these books, and I try to communicate as clearly as 307 00:20:28,080 --> 00:20:30,600 Speaker 1: I can. I use a lot of visuals, a lot 308 00:20:30,640 --> 00:20:34,639 Speaker 1: of examples, so I walk people through, you know, with 309 00:20:34,840 --> 00:20:39,320 Speaker 1: actual data, and it's just been amazing because so at 310 00:20:39,359 --> 00:20:44,080 Speaker 1: this point I've sold over seven thousand books, which to 311 00:20:44,160 --> 00:20:46,040 Speaker 1: me that that seems like a lot. That there are 312 00:20:46,080 --> 00:20:47,760 Speaker 1: a lot of people out there that using it. And 313 00:20:47,800 --> 00:20:51,879 Speaker 1: I've received a lot of feedback from people who have said, 314 00:20:52,000 --> 00:20:55,040 Speaker 1: you know, this really helped to get me back on track, 315 00:20:55,119 --> 00:20:58,040 Speaker 1: or this helped me learn this concept and really made 316 00:20:58,040 --> 00:21:00,840 Speaker 1: a difference in my day to day job. And that 317 00:21:01,000 --> 00:21:04,680 Speaker 1: just you know, kind of fuels feels the creativity more. Right. 318 00:21:05,119 --> 00:21:07,080 Speaker 1: It's just an exciting thing to see. It's the best 319 00:21:07,080 --> 00:21:10,720 Speaker 1: part of writing is getting that feedback. So I'm curious 320 00:21:11,119 --> 00:21:14,960 Speaker 1: to you, you know, what does creativity look like? How 321 00:21:14,960 --> 00:21:17,040 Speaker 1: do you how do you think of yourself as a 322 00:21:17,119 --> 00:21:23,480 Speaker 1: creative technologist slash business person. So I would say that 323 00:21:24,520 --> 00:21:28,879 Speaker 1: creativity and business is definitely related to just being creative 324 00:21:28,920 --> 00:21:33,520 Speaker 1: in general. And I think that for those who are creative, 325 00:21:33,840 --> 00:21:36,480 Speaker 1: you know, in the business world, they are probably creative 326 00:21:36,600 --> 00:21:40,320 Speaker 1: just across the board in their personal life. Right. I 327 00:21:40,359 --> 00:21:43,920 Speaker 1: think it's about being open, it's about being inquisitive and 328 00:21:43,960 --> 00:21:48,400 Speaker 1: it's being resourceful, at least for me. Also, one thing 329 00:21:48,400 --> 00:21:52,000 Speaker 1: that is unique about this ecosystem is there are a 330 00:21:52,040 --> 00:21:55,240 Speaker 1: lot of information shares and there are a lot of collaborators, 331 00:21:55,280 --> 00:21:59,560 Speaker 1: and so just being willing to talk to others and 332 00:21:59,600 --> 00:22:02,600 Speaker 1: work with others absolutely is a piece of that too, 333 00:22:03,119 --> 00:22:05,640 Speaker 1: because I learned a lot from other people. I mean, 334 00:22:05,680 --> 00:22:08,280 Speaker 1: I learned a lot of new ideas seeing what others 335 00:22:08,280 --> 00:22:10,640 Speaker 1: have done, and so we kind of build on each 336 00:22:10,680 --> 00:22:14,840 Speaker 1: other's shoulders. One thing that I'll mention is, I think 337 00:22:15,359 --> 00:22:19,560 Speaker 1: sometimes being creative actually is just being able to ask 338 00:22:19,600 --> 00:22:23,160 Speaker 1: the right questions. Right. If we go in maybe slightly 339 00:22:23,240 --> 00:22:27,000 Speaker 1: arrogantly thinking, you know, this is all just I'm coming 340 00:22:27,040 --> 00:22:29,240 Speaker 1: up with all of this in my own mind, we're 341 00:22:29,240 --> 00:22:31,880 Speaker 1: missing out a lot. So I, you know, I try 342 00:22:31,920 --> 00:22:36,520 Speaker 1: to be open to others thoughts and work with them 343 00:22:36,560 --> 00:22:41,520 Speaker 1: on things, and so just being able to solicit what's 344 00:22:41,560 --> 00:22:44,359 Speaker 1: in other people's minds and then have conversations about it, 345 00:22:44,400 --> 00:22:46,800 Speaker 1: I think is one way that you know, I come 346 00:22:46,880 --> 00:22:50,080 Speaker 1: up with new ideas too, is asking people the right 347 00:22:50,160 --> 00:22:53,320 Speaker 1: questions and then like I said, listening as well. I'm 348 00:22:53,359 --> 00:22:58,560 Speaker 1: curious about what what you have learned from these collaborations 349 00:22:58,600 --> 00:23:01,760 Speaker 1: clearly you know your things to the clients all the time. 350 00:23:02,520 --> 00:23:06,520 Speaker 1: Are there examples of you know, skills or insights that 351 00:23:06,600 --> 00:23:14,280 Speaker 1: you've recently had thanks to these partnerships, Yes, definitely. So. 352 00:23:14,359 --> 00:23:18,679 Speaker 1: I recently was at dream Force, which came back in 353 00:23:18,840 --> 00:23:22,600 Speaker 1: almost full effect after a few years of being on 354 00:23:22,680 --> 00:23:26,560 Speaker 1: pause because of the pandemic. Enforce is the big salesforce 355 00:23:27,440 --> 00:23:32,760 Speaker 1: gathering you got it? Yeah, it used to be north 356 00:23:32,800 --> 00:23:36,399 Speaker 1: of a hundred and fifty thousand people in San Francisco 357 00:23:36,560 --> 00:23:39,120 Speaker 1: for a week. Um. They toned it down a bit, 358 00:23:39,200 --> 00:23:42,560 Speaker 1: only only thirty five thousand. Um, you know a few 359 00:23:42,600 --> 00:23:46,840 Speaker 1: weeks ago. How big the salesforce universe is, right, People 360 00:23:46,840 --> 00:23:51,520 Speaker 1: who are not in kind of enterprise software business applications universe. 361 00:23:51,560 --> 00:23:54,520 Speaker 1: It's like this giant force behind everything we touch. We 362 00:23:54,600 --> 00:23:58,320 Speaker 1: just don't know it, you know exactly. Yes, it is 363 00:23:58,680 --> 00:24:02,560 Speaker 1: actually very very large. So um, it was a great 364 00:24:02,600 --> 00:24:07,159 Speaker 1: opportunity for me. I was selected to speak UM in 365 00:24:07,200 --> 00:24:10,520 Speaker 1: a few sessions, so on stage at Dreamforce in front 366 00:24:10,600 --> 00:24:13,560 Speaker 1: of different audiences, which is very cool. And I was 367 00:24:13,640 --> 00:24:16,960 Speaker 1: asked to be a part of one particular session that 368 00:24:17,119 --> 00:24:21,280 Speaker 1: had to do with Salesforce and slack um and so 369 00:24:21,720 --> 00:24:24,480 Speaker 1: a colleague of mine. Jared Kingston, who I would also 370 00:24:24,560 --> 00:24:28,119 Speaker 1: call a definitely a you know, a creative mind and 371 00:24:28,200 --> 00:24:33,320 Speaker 1: a great collaborator. He and I worked with Salesforce and 372 00:24:33,440 --> 00:24:38,520 Speaker 1: Slack to deliver a session around It was called build 373 00:24:38,560 --> 00:24:42,480 Speaker 1: the Way You Want with Slack and the Salesforce platform. 374 00:24:42,520 --> 00:24:45,639 Speaker 1: The whole idea was to show the different ways that 375 00:24:45,720 --> 00:24:48,440 Speaker 1: Slack could be used, whether it's you know, with clicks 376 00:24:48,440 --> 00:24:54,160 Speaker 1: with code to deliver solutions and so speaking about collaboration 377 00:24:54,200 --> 00:24:58,080 Speaker 1: and me learning new things. This was a great example 378 00:24:58,119 --> 00:25:01,800 Speaker 1: of that because we took to roles on this presentation 379 00:25:02,040 --> 00:25:06,600 Speaker 1: and I learned a lot from my colleague Jared because 380 00:25:06,600 --> 00:25:11,320 Speaker 1: he and UM, a seasoned member of his team, built 381 00:25:11,400 --> 00:25:15,600 Speaker 1: out some actual solutions. So we're very keen on live 382 00:25:15,640 --> 00:25:18,720 Speaker 1: demos in our sessions, so we we do. I've done 383 00:25:18,720 --> 00:25:20,960 Speaker 1: a lot of presentations over the past few years, and 384 00:25:21,440 --> 00:25:27,479 Speaker 1: UM I very much ms supporter of live demonstrations on 385 00:25:27,520 --> 00:25:29,720 Speaker 1: the Salesforce platform. That's one of the great things that 386 00:25:29,760 --> 00:25:31,960 Speaker 1: we can do with that is instead of just going 387 00:25:32,000 --> 00:25:35,440 Speaker 1: through slides and trying to convince people of the great 388 00:25:35,440 --> 00:25:37,400 Speaker 1: things that can be done, why don't we show them 389 00:25:37,480 --> 00:25:40,800 Speaker 1: live you actually do the thing. You actually do the 390 00:25:40,840 --> 00:25:43,560 Speaker 1: thing right there on stage that you're talking about exactly, 391 00:25:43,560 --> 00:25:47,359 Speaker 1: and it really resonates. People love to see you doing 392 00:25:47,440 --> 00:25:51,600 Speaker 1: a B and C and then they see the end results. So, um, 393 00:25:51,720 --> 00:25:56,960 Speaker 1: he and his colleague built out this solution with slack it, 394 00:25:57,400 --> 00:26:00,800 Speaker 1: you know, showing how you can automatically host to Slack, 395 00:26:01,160 --> 00:26:05,320 Speaker 1: automatically create a spin up, a channel for collaboration, all 396 00:26:05,400 --> 00:26:08,480 Speaker 1: of this. That was part of that session and it 397 00:26:08,600 --> 00:26:11,520 Speaker 1: was great because I learned quite a bit through it. 398 00:26:11,680 --> 00:26:15,000 Speaker 1: So it was, you know, we collaborated together. I learned 399 00:26:15,000 --> 00:26:17,760 Speaker 1: from him. So that was an example that's a little different, right, 400 00:26:17,800 --> 00:26:20,000 Speaker 1: it's not working with a client, but it was working 401 00:26:20,000 --> 00:26:25,200 Speaker 1: with salesforce and my colleague and we're we're able to 402 00:26:25,240 --> 00:26:29,720 Speaker 1: deliver a great session. So uh, slightly more personal question, 403 00:26:29,760 --> 00:26:31,600 Speaker 1: but when that I think will be useful to a 404 00:26:31,680 --> 00:26:34,959 Speaker 1: lot of listeners, and that is you have four kids 405 00:26:35,320 --> 00:26:39,239 Speaker 1: and obviously a big job, and I'm curious how you 406 00:26:39,440 --> 00:26:42,359 Speaker 1: how you sort of fuel your creativity when you know 407 00:26:42,440 --> 00:26:43,960 Speaker 1: you get busy with everything. How do you how do 408 00:26:44,000 --> 00:26:48,240 Speaker 1: you keep going? How do you stay creative? Yeah, well, 409 00:26:48,560 --> 00:26:53,040 Speaker 1: you are absolutely right that life gets busy. Um. Yes, 410 00:26:53,080 --> 00:26:57,240 Speaker 1: I have four children, three of them are in sports 411 00:26:57,320 --> 00:27:01,160 Speaker 1: right now. That you are very act div so that's 412 00:27:01,240 --> 00:27:04,720 Speaker 1: that's another thing. UM. And obviously parenting at any age 413 00:27:04,920 --> 00:27:09,280 Speaker 1: is NonStop. As you have teenagers, those kneeds just deepen 414 00:27:09,520 --> 00:27:14,159 Speaker 1: into different things. UM. And also, you know, my Christian 415 00:27:14,200 --> 00:27:16,480 Speaker 1: faith is important to me, so I'm very involved in 416 00:27:16,520 --> 00:27:18,840 Speaker 1: my church and i'd lead a couple of groups there, 417 00:27:18,880 --> 00:27:22,560 Speaker 1: so that that's another UM activity. It takes up some time. 418 00:27:23,280 --> 00:27:26,400 Speaker 1: I don't have a lot of free time, and so 419 00:27:26,640 --> 00:27:29,240 Speaker 1: I actually get asked a lot like how in the 420 00:27:29,280 --> 00:27:31,520 Speaker 1: world do you get this all done? I don't even 421 00:27:31,640 --> 00:27:33,720 Speaker 1: I can't even get my normal stuff done, and you're 422 00:27:33,720 --> 00:27:36,679 Speaker 1: out there writing books. I would say a lot of 423 00:27:36,720 --> 00:27:41,520 Speaker 1: it has to do with balance and efficiency. So I'm 424 00:27:41,520 --> 00:27:44,240 Speaker 1: sure like you, Jacob, you know, I like to use 425 00:27:44,240 --> 00:27:47,600 Speaker 1: my time really wisely. That means trying to use my 426 00:27:47,680 --> 00:27:51,520 Speaker 1: time as efficiently as possible. That doesn't mean never taking 427 00:27:51,520 --> 00:27:54,760 Speaker 1: a break, right, Um, Sometimes you need to take a breath. 428 00:27:55,200 --> 00:27:57,960 Speaker 1: Maybe I play the piano for a few minutes, throw 429 00:27:58,000 --> 00:28:00,879 Speaker 1: the ball around with my kids, or um, sometimes I 430 00:28:01,040 --> 00:28:05,280 Speaker 1: just want to get some wisdom from my my wife. UM. 431 00:28:05,359 --> 00:28:09,320 Speaker 1: But all these things work together to really give me 432 00:28:09,680 --> 00:28:15,080 Speaker 1: a very balanced, satisfied personal life where it gives me 433 00:28:15,119 --> 00:28:18,520 Speaker 1: an energy, um, when I need it. So I think 434 00:28:18,880 --> 00:28:22,280 Speaker 1: balance and efficiency, like I said in in personal life 435 00:28:22,280 --> 00:28:25,960 Speaker 1: and in work life really what allows me to continue 436 00:28:25,960 --> 00:28:30,040 Speaker 1: to be creative, collaborate and have energy to do so. 437 00:28:30,200 --> 00:28:32,520 Speaker 1: I will admit though there are some nights where I 438 00:28:32,600 --> 00:28:34,600 Speaker 1: just you know, I just crashed down on my pillow 439 00:28:34,640 --> 00:28:36,680 Speaker 1: and that's the end of the day. But yeah, it 440 00:28:37,080 --> 00:28:40,880 Speaker 1: is hard. But um, I think that work life balance 441 00:28:41,000 --> 00:28:44,240 Speaker 1: is so critical. It feels so good to crash down 442 00:28:44,240 --> 00:28:47,120 Speaker 1: into the pillow at the end of the day. I 443 00:28:47,120 --> 00:28:49,000 Speaker 1: don't know if it's I don't know what it means, 444 00:28:49,080 --> 00:28:51,280 Speaker 1: but it's a it's a nice moment to just lie 445 00:28:51,360 --> 00:28:54,720 Speaker 1: down and go to sleep. I find it is. Although 446 00:28:55,000 --> 00:28:58,160 Speaker 1: now as I get older, you know, like many people, 447 00:28:59,000 --> 00:29:02,200 Speaker 1: sleep doesn't come as naturally as it once used to. So, 448 00:29:02,320 --> 00:29:04,640 Speaker 1: you know, waking up at four o'clock in the morning 449 00:29:04,640 --> 00:29:07,160 Speaker 1: when you don't want to is It's not fun, But 450 00:29:07,280 --> 00:29:09,760 Speaker 1: that's just part of life. I'm in that club. I'm 451 00:29:09,800 --> 00:29:15,640 Speaker 1: in that club. Last thing, what are the are the 452 00:29:15,760 --> 00:29:18,920 Speaker 1: trends in the industry that you're excited about? What what 453 00:29:18,960 --> 00:29:23,440 Speaker 1: do you think is coming that's exciting for me? Some 454 00:29:23,520 --> 00:29:25,640 Speaker 1: of the things that we've talked about are are actually 455 00:29:25,640 --> 00:29:29,440 Speaker 1: what I'm really focused on. So the focus on the 456 00:29:29,920 --> 00:29:34,480 Speaker 1: on the consumer, right, the focus on the humans that 457 00:29:34,520 --> 00:29:39,800 Speaker 1: are using our applications. That's going to continue. This emphasis 458 00:29:39,880 --> 00:29:44,160 Speaker 1: on no and low code development again, you know, custom 459 00:29:44,240 --> 00:29:48,080 Speaker 1: development's not going away, but they're just continues to be 460 00:29:48,240 --> 00:29:51,400 Speaker 1: so much happening there and it continues to open up 461 00:29:51,840 --> 00:29:55,120 Speaker 1: what non coders are able to do. And I just 462 00:29:55,440 --> 00:29:58,680 Speaker 1: I think this is really changing business for a lot 463 00:29:58,680 --> 00:30:03,680 Speaker 1: of people. Explainable AI. So that's something that Salesforce is 464 00:30:03,720 --> 00:30:06,600 Speaker 1: stressing a lot, right, the ability to take something as 465 00:30:06,920 --> 00:30:13,080 Speaker 1: complex as artificial intelligence and actually make it accessible UM. 466 00:30:13,160 --> 00:30:16,320 Speaker 1: And that's an area that I need to explore more 467 00:30:16,440 --> 00:30:19,360 Speaker 1: on the Salesforce platform. I've dabbled a bit in that, 468 00:30:19,400 --> 00:30:21,840 Speaker 1: but there's there's a lot to learn. They're so I'm 469 00:30:21,880 --> 00:30:24,960 Speaker 1: excited about that, and I think all those things I 470 00:30:25,040 --> 00:30:32,080 Speaker 1: just mentioned really all point to the democratization of technology, right, 471 00:30:32,200 --> 00:30:37,680 Speaker 1: just allowing people who maybe UM weren't able to leverage 472 00:30:37,720 --> 00:30:40,479 Speaker 1: it to the fullest extent, to leverage that more. And 473 00:30:40,520 --> 00:30:43,440 Speaker 1: that's that's exciting to me. So those aren't things I'm 474 00:30:43,440 --> 00:30:45,960 Speaker 1: excited about. It was great to talk with you. Thank 475 00:30:46,000 --> 00:30:49,320 Speaker 1: you so much for your time. Absolutely, thank you so much, Jacob, 476 00:30:49,320 --> 00:30:55,800 Speaker 1: I appreciate it. I share feel's excitement for greater democratization 477 00:30:55,840 --> 00:30:59,959 Speaker 1: of technology and feels work with Salesforce and IBM consult 478 00:31:00,600 --> 00:31:03,880 Speaker 1: is a step in the right direction empowering businesses to 479 00:31:04,000 --> 00:31:08,760 Speaker 1: create better digital experiences. When a company has the right 480 00:31:08,800 --> 00:31:12,080 Speaker 1: tools to modify the digital side of its business, it 481 00:31:12,160 --> 00:31:16,240 Speaker 1: can create new solutions on its own, deploy those solutions 482 00:31:16,280 --> 00:31:20,520 Speaker 1: on its own timeline, and build human centric digital experiences 483 00:31:20,560 --> 00:31:24,520 Speaker 1: that meet its unique needs. When it's easier for anyone 484 00:31:24,560 --> 00:31:28,840 Speaker 1: in business to build a friendlier, more customized digital experience, 485 00:31:29,280 --> 00:31:34,600 Speaker 1: it becomes easier to do business period. Smart Talks with 486 00:31:34,600 --> 00:31:38,600 Speaker 1: IBM is produced by Matt Romano, David jaw, Royston Deserve 487 00:31:38,960 --> 00:31:43,680 Speaker 1: and Edith Rousselo with Jacob Goldstein were edited by Sophie 488 00:31:43,680 --> 00:31:49,160 Speaker 1: crane Are. Engineers are Jason Gambrel, Sarah Brugare and Ben Holliday. 489 00:31:49,560 --> 00:31:54,800 Speaker 1: Theme song by Granmascope. Special thanks to Carlie mcgliori, Andy Kelly, 490 00:31:55,200 --> 00:31:58,920 Speaker 1: Kathy Callaghan and the Eight Bar and IBM teams, as 491 00:31:58,920 --> 00:32:02,520 Speaker 1: well as the Pushkin Marketing team. Smart Talks with IBM 492 00:32:02,600 --> 00:32:05,360 Speaker 1: is a production of Pushkin Industries and i heart Media. 493 00:32:05,960 --> 00:32:09,160 Speaker 1: To find more Pushkin podcasts, Listen on the I heart 494 00:32:09,240 --> 00:32:14,240 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to podcasts. 495 00:32:14,720 --> 00:32:32,080 Speaker 1: I'm Malcolm Gladwell. This is a paid advertisement from IBM.