WEBVTT - Laundry's Effect on Climate Change;  Traffic Cameras Saving Lives

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<v Speaker 1>You're listening to the Bloomberg Opinion podcast count US Saturdays

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<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com,

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<v Speaker 1>the iHeartRadio app and the Bloomberg Business App, or listen

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<v Speaker 1>on demand wherever you get your podcasts.

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<v Speaker 2>Welcome to Bloomberg Opinion. I'm Amy Morris. On this week's show,

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<v Speaker 2>we'll look at what's better for the planet running the

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<v Speaker 2>dryer or using a clothesline. The answer might surprise you. Plus,

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<v Speaker 2>since the beginning of the pandemic, traffic deaths in the

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<v Speaker 2>US have risen sharply. What will it take to get

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<v Speaker 2>those numbers back down? And finally, if Taylor Swift can't

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<v Speaker 2>bring gen Z to the NFL, who can? But we

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<v Speaker 2>begin with the heat. The global temperature continues to rise

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<v Speaker 2>and scientists are beside themselves. Officials from NASA and the

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<v Speaker 2>National Oceanic and Atmospheric Administration say this past July was

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<v Speaker 2>the hottest month for the Earth on record. NASA Administrator

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<v Speaker 2>Bill Nelson.

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<v Speaker 3>Certainly is self evident that the Earth is heating up.

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<v Speaker 3>And what we find is that July of this year

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<v Speaker 3>the temperatures are the hottest ever on record.

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<v Speaker 2>And last month was the hottest September on record by far.

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<v Speaker 2>This past June the warmest June ever recorded. Yeah, we're

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<v Speaker 2>seeing the trend. Let's talk with Bloomberg opinion columnist Laura Williams,

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<v Speaker 2>who covers climate change, and scientists are using some pretty

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<v Speaker 2>unscientific language to describe the temperatures that they're seeing. If

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<v Speaker 2>your column is any indication, Laura, what have you heard?

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<v Speaker 4>Yeah, so we've had dobsmackingly bananas. We've had astounding, staggering

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<v Speaker 4>and nerving, bewildering, flabber dusting, dusting, distrioting, dobsmacking. Scientists have

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<v Speaker 4>been really, really surprised by the kind of the level

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<v Speaker 4>of heat that we saw in September compared to previous records.

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<v Speaker 2>It is a bit alarming that they seem so surprised

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<v Speaker 2>by this because they've been calling attention to climate change

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<v Speaker 2>and climate change issues and the effects for years. Why

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<v Speaker 2>did this catch them so off guard?

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<v Speaker 4>Yeah, it's just because it's half a degree celsius higher

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<v Speaker 4>than the previous record in twenty twenty, and so when

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<v Speaker 4>we see these records getting broken, they're not usually broken

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<v Speaker 4>by that margin. And so it is a kind of

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<v Speaker 4>market in Greece, and it looks like it could be.

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<v Speaker 4>Some are saying an acceleration in the rate of global

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<v Speaker 4>woman which would be worry.

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<v Speaker 2>Yeah, I wondered was this an outlier, was just this

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<v Speaker 2>is a one time thing. Is there's something that caused

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<v Speaker 2>it specifically, or are we seeing an acceleration. It's going

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<v Speaker 2>to just get hotter and hotter and hotter in the

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<v Speaker 2>next few years.

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<v Speaker 4>So that's something that scientists are debating. So there are

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<v Speaker 4>two camps of scientists. The first camp and I spoke

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<v Speaker 4>to sociologists and he'd kind of terms these guys accelerationists,

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<v Speaker 4>and they are concerned that this is an acceleration. Basically,

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<v Speaker 4>what we've seen, particularly this year, is there are these

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<v Speaker 4>sulfur dioxide emissions which are comes from like crew like

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<v Speaker 4>cruise ships and you know, ships like taking all our

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<v Speaker 4>stuff across the oceans, and they've cleaned up their act

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<v Speaker 4>and so we're seeing way fewer aerosols being emitted into

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<v Speaker 4>the atmosphere. So that's a good thing for our health.

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<v Speaker 4>But those aerosols have historically served to mass human induced

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<v Speaker 4>climate change because they reflect the Sun's heats back into space,

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<v Speaker 4>and so the fewer thing fewer of those that we have,

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<v Speaker 4>the more solar radiation reaches the earth surface. The scientists

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<v Speaker 4>that think that we've seen an acceleration point to that

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<v Speaker 4>trend of you know, sulfur emissions going down, and point

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<v Speaker 4>to the trend of you know, these these huge temperature

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<v Speaker 4>records that we've seen over the past few months and

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<v Speaker 4>say that it could be an acceleration.

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<v Speaker 5>Now, I would argue that.

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<v Speaker 4>The other team of scientists, the observationists, are right in

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<v Speaker 4>that this is just you know, it's a few data points,

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<v Speaker 4>and there's there's lots of things that could be making this.

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<v Speaker 4>You know, this the Earth a lot warmer right now,

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<v Speaker 4>a lot of temporary things. So of the September that

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<v Speaker 4>we've just seen was one point seventy five degrees celsius

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<v Speaker 4>warmer than pre industrial temperatures.

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<v Speaker 5>Now that's very scary. Number.

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<v Speaker 4>One point two degrees celsius of that we know is

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<v Speaker 4>down to US burning fossil fuels. The remaining zero point

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<v Speaker 4>five degrees celsius or so is due to with a

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<v Speaker 4>combination of different factors, and so it could be aerosols,

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<v Speaker 4>but it should also be the fact that we are

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<v Speaker 4>in an l Nino cason, which is a naturally occurring

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<v Speaker 4>climate pattern that warms global temperatures. It should also be that,

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<v Speaker 4>you know, there was this huge underwater volcano which held

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<v Speaker 4>an immense plume of water vapor, which is a greenhouse

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<v Speaker 4>gas into the atmosphere last year, and that would be

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<v Speaker 4>enough to temporarily elevate global temperatures for a few years.

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<v Speaker 4>It would be partly aerosols, and it should partly be

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<v Speaker 4>the fact that we'll see we've got we've had reduced

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<v Speaker 4>ice at the poles this year. So the more dark

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<v Speaker 4>sea that's exposed, the more heat that's absorbed by the water.

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<v Speaker 2>Oh, there's a lot there.

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<v Speaker 5>Yeah.

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<v Speaker 2>But no matter which side they're on, whether they believe

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<v Speaker 2>that this is an acceleration or they believe this is

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<v Speaker 2>just par for the course, the observationists, if you will,

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<v Speaker 2>is there a new sense of urgency?

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<v Speaker 6>Now?

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<v Speaker 4>Well, I think that.

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<v Speaker 5>There's always a sense of urgency, and.

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<v Speaker 4>I you know, whether it's an acceleration or not, the

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<v Speaker 4>overwhelming trend is that the Earth is just in warmer

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<v Speaker 4>and that we are still not doing enough to combat

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<v Speaker 4>that warming. And so if it weights people up and

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<v Speaker 4>is a reminder that we actually need to, you know,

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<v Speaker 4>take some severe action to stop this trend, then I

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<v Speaker 4>guess that, yeah, there could be a call for.

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<v Speaker 5>A renewed sense of urgency.

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<v Speaker 4>The urgency was needed all along, but yeah, I suppose

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<v Speaker 4>that this would be a weight of call.

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<v Speaker 2>We are talking with Bloomberg opinion columnist Laura Williams about

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<v Speaker 2>the quote gob smackingly Banana's heat, as scientists describe it,

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<v Speaker 2>and as it's listed in your column on the Bloomberg terminal. Laura,

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<v Speaker 2>it was a great read, very interesting to see how

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<v Speaker 2>they are using terms that you might you might hear

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<v Speaker 2>among the laypersons such as myself, you don't usually expect

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<v Speaker 2>to hear from people who study this for a loving

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<v Speaker 2>What do they believe this could mean for the coming

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<v Speaker 2>winter months. Are we going to see a milder than

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<v Speaker 2>usual winter or because it's an extreme, where we going

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<v Speaker 2>to see a colder winter.

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<v Speaker 4>That's a good question, and I guess we'll find out

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<v Speaker 4>when the data comes out, But I think for now,

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<v Speaker 4>October is looking to be warmer than average. And I

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<v Speaker 4>would say that with you know the fact that we're

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<v Speaker 4>in an El Nino that tends to make things warmer.

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<v Speaker 5>It actually tends to make parts of.

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<v Speaker 4>The world, So I think Europe might be might be

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<v Speaker 4>CNA holder slightly tolder winter if their only pattern holds true.

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<v Speaker 4>But I certainly wouldn't be surprised if we saw a

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<v Speaker 4>warmer than average October and November.

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<v Speaker 2>So there may be some disagreement about what these temperature

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<v Speaker 2>trends are telling us right now among signs, but they

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<v Speaker 2>do agree on one thing, and that there's an issue

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<v Speaker 2>with political will. There isn't enough of it. Where does

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<v Speaker 2>that stand?

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<v Speaker 4>Yeah, so you know, I would say that the fissure

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<v Speaker 4>between science and political will is huge. We need to

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<v Speaker 4>be deterbinizing with farmer urgency. So according to the website

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<v Speaker 4>the Climate Actioning Tractor, which takes stock of all of

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<v Speaker 4>the promises and policies of countries around the world, and

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<v Speaker 4>then not a single country in the world is taking

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<v Speaker 4>action that's compatible with limiting warm into one point five

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<v Speaker 4>degree celsius above pre industrial temperatures. The UK has rolled

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<v Speaker 4>backs and that zero tardets. Germany's approved bringing toll fired

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<v Speaker 4>power plants back in line over the winter. US oil

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<v Speaker 4>production is running at an all time high. It's not

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<v Speaker 4>really how you'd expect country is reacting to climate crisis

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<v Speaker 4>to be acting.

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<v Speaker 2>Is that in part because of the geopolitical climate that

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<v Speaker 2>we are dealing with right now, what's going on in

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<v Speaker 2>uk and now what's going on in the Middle East,

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<v Speaker 2>and what it's going to mean for heating fuel being

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<v Speaker 2>shipped out to those areas.

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<v Speaker 4>Yeah, I think, I think definitely the geobilistal you know,

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<v Speaker 4>environment is not helping. And we've also got a you know,

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<v Speaker 4>really high inflation, which is you know, stretching people's wallets,

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<v Speaker 4>and whether we like it or not, we have to

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<v Speaker 4>admit that, you know, sometimes net zero action is going

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<v Speaker 4>to cost people more in the in the short term.

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<v Speaker 4>In the long term, you'd hope that it would, you know,

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<v Speaker 4>eventually bills should come down. We rolled out renewables enough,

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<v Speaker 4>but certainly in the short term we're feeling in our wallets.

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<v Speaker 2>Have they been able to get any traction with this,

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<v Speaker 2>to get the attention of those lawmakers and those leaders

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<v Speaker 2>who would be able to take the lead on this,

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<v Speaker 2>or are they being shouted down, if you will, or

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<v Speaker 2>drowned out by what is going on in the rest

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<v Speaker 2>of the world and the really urgent need in the

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<v Speaker 2>rest of the world for things like heating fuel because

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<v Speaker 2>of what's happening in Ukraine and Israel.

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<v Speaker 4>For sure, I think that at the moment, it definitely

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<v Speaker 4>feels like, you know, the scientists are being drowned out

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<v Speaker 4>just because of the urgency of these other prices. It

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<v Speaker 4>will be really interesting to see at COP twenty eight

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<v Speaker 4>in Dubai in December, what kind of happens there, you know,

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<v Speaker 4>whether we're able to kind of come around the table

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<v Speaker 4>and re you know, set our sights on more ambitious

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<v Speaker 4>climate action there and kind of you know, center ourselves

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<v Speaker 4>around that, or whether indeed, you know, the under end

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<v Speaker 4>conflicts kind of again makes it another kind of non event, all.

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<v Speaker 2>Right, and we're going to watch it with you. Thank

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<v Speaker 2>you so much, Laura for bringing us up to speed

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<v Speaker 2>on this.

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<v Speaker 4>Thank you very much for having me.

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<v Speaker 2>Larah Williams a Bloomberg Opinion columnist. She covers climate change

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<v Speaker 2>and coming up, we're going to continue this climate change conversation.

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<v Speaker 2>We'll talk about what's better for the earth. Using a

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<v Speaker 2>clothesline to dry your clothes or just run the dryer

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<v Speaker 2>might surprise you. You're listening to Bloomberg Opinion.

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<v Speaker 1>You're listening to the Bloomberg Opinion podcast. Catch us Saturdays

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<v Speaker 1>at one and seven pm Eastern on Bloomberg dot Com.

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<v Speaker 1>The iHeartRadio app and the Bloomberg Business app, or listen

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<v Speaker 1>on demand wherever you get your podcasts.

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<v Speaker 2>You're listening to Bloomberg Opinion. I'm Amy Morris. Okay, what's

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<v Speaker 2>better for the planet running your clothes dryer or hanging

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<v Speaker 2>your clothes on a line outside? It might depend. We

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<v Speaker 2>welcome Bloomberg Opinion columnist David Fickling, who covers energy and commodities. David,

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<v Speaker 2>thank you for taking the time with us. Your column

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<v Speaker 2>starts with this intriguing thought when running the dryer maybe

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<v Speaker 2>actually be better for the planet. And this is all

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<v Speaker 2>about solar power changing how grids operate bring us up

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<v Speaker 2>to speed.

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<v Speaker 7>Yeah, sure, well, I mean this literally was a dilemma

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<v Speaker 7>that confronted me a few weeks ago on a Saturday

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<v Speaker 7>afternoon when I'd just done a load of laundry and

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<v Speaker 7>it was a lovely day for putting laundry out on

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<v Speaker 7>the line. It was a beautiful, bright, sunny spring day.

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<v Speaker 7>I'm in Sydney, of course, so it's spring here at

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<v Speaker 7>the moment. But then I am someone who regularly writes

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<v Speaker 7>about energy, and so a thought occurred to me, which is,

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<v Speaker 7>if the weather is so good for the sun drying

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<v Speaker 7>clothes on the line. It's probably also very good for

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<v Speaker 7>powering solar panels, and Australia is one of the most

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<v Speaker 7>heavily solar rooftop solar dense places in the world. You know,

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<v Speaker 7>per capital, we have more solar panels than any other country.

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<v Speaker 7>And so of course what this means is, in the

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<v Speaker 7>same weather conditions, you're actually going to have a surge

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<v Speaker 7>of solar generation hitting the grid, which is possibly going

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<v Speaker 7>to be too much for the grid. I had a

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<v Speaker 7>look at the website of the grid operator and it

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<v Speaker 7>turned out that at that point the price of electricity

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<v Speaker 7>wholesale in the market was about minus seventy Australian dollars

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<v Speaker 7>about minus fifty US dollars per per meguar tower. So

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<v Speaker 7>it was a negative price there was. You know, normally,

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<v Speaker 7>obviously you have to pay for electricity, but this was

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<v Speaker 7>the opposite because there was so much solar hit hitting

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<v Speaker 7>the grid at this point that they were essentially the

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<v Speaker 7>market was prepared to pay people like me. Of course,

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<v Speaker 7>I was not actually going to get any money from

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<v Speaker 7>this because of the way bills are structured, but it

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<v Speaker 7>was prepared to pay users to take the electricity off

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<v Speaker 7>their hands. So this completely changes the calculus of it,

0:13:45.160 --> 0:13:47.640
<v Speaker 7>because if you want to have strong grids, and if

0:13:47.679 --> 0:13:50.880
<v Speaker 7>you want to have also a you know, a financially

0:13:51.160 --> 0:13:56.800
<v Speaker 7>viable renewables sector paying into the grid, you actually you

0:13:56.840 --> 0:13:59.199
<v Speaker 7>want to be running the dryer at the middle the

0:13:59.240 --> 0:14:00.560
<v Speaker 7>middle of the day. You don't want to be putting

0:14:00.559 --> 0:14:02.320
<v Speaker 7>the stuff on the line because you actually want these

0:14:02.559 --> 0:14:04.720
<v Speaker 7>imbalances in the grid to sort themselves out.

0:14:05.480 --> 0:14:09.000
<v Speaker 2>So the balance of power then in the most hyper

0:14:09.240 --> 0:14:14.760
<v Speaker 2>local energy infrastructure within your own home hyper local, that's

0:14:14.800 --> 0:14:16.480
<v Speaker 2>got to be a challenge because you have to pay

0:14:16.480 --> 0:14:18.480
<v Speaker 2>attention to that. You have to pay attention to how

0:14:18.559 --> 0:14:19.520
<v Speaker 2>much is hitting the grid.

0:14:20.200 --> 0:14:22.480
<v Speaker 7>I mean, I should say hardly anyone is paying attention

0:14:22.520 --> 0:14:26.680
<v Speaker 7>to this, and there's several reasons for that. I've actually

0:14:27.320 --> 0:14:29.720
<v Speaker 7>I used to have pounds on my roof at my

0:14:29.960 --> 0:14:32.880
<v Speaker 7>current place. I only moved in about nine months ago,

0:14:32.960 --> 0:14:34.880
<v Speaker 7>so I don't actually have that at the moment, So

0:14:34.920 --> 0:14:38.520
<v Speaker 7>it doesn't make any difference to my electricity costs. I

0:14:38.560 --> 0:14:41.960
<v Speaker 7>pay the same tariff regardless of the time of day.

0:14:42.800 --> 0:14:45.880
<v Speaker 7>That makes no difference at all. In addition, in almost

0:14:45.920 --> 0:14:49.120
<v Speaker 7>every market that the wholesale price of electricity does not

0:14:49.160 --> 0:14:52.480
<v Speaker 7>reflect the retail price of electricity, and the only extent

0:14:52.520 --> 0:14:54.840
<v Speaker 7>to which it does is actually something that in a

0:14:54.880 --> 0:14:58.600
<v Speaker 7>lot of markets is very anachronistic. I can get a

0:14:58.920 --> 0:15:03.680
<v Speaker 7>I can get a an electricity tariff whereby it cost

0:15:03.720 --> 0:15:06.640
<v Speaker 7>me less to run appliances at night. I get a

0:15:06.680 --> 0:15:09.320
<v Speaker 7>cheap off peak tariff at night, and I'll get a

0:15:10.080 --> 0:15:12.560
<v Speaker 7>on peak tariff, particularly you know, at the peak in

0:15:12.560 --> 0:15:15.880
<v Speaker 7>the evening, it'll be the highest. Now, it's probably right

0:15:15.880 --> 0:15:18.640
<v Speaker 7>that it's highest in the evening, but actually night is

0:15:18.680 --> 0:15:22.400
<v Speaker 7>not really a time when you want to be making

0:15:22.440 --> 0:15:26.000
<v Speaker 7>it cheaper to get electricity, because in places like Australia

0:15:26.080 --> 0:15:29.360
<v Speaker 7>and other places. You know, California is actually the first

0:15:29.400 --> 0:15:31.760
<v Speaker 7>market that really saw this, and we've seen it in

0:15:31.800 --> 0:15:35.000
<v Speaker 7>Germany and other places as well. It's the middle of

0:15:35.040 --> 0:15:37.880
<v Speaker 7>the day when the sun is shining most brightly and

0:15:37.960 --> 0:15:41.680
<v Speaker 7>all those cellar panels are just pumping out electricity. That's

0:15:41.720 --> 0:15:44.000
<v Speaker 7>actually the time when you really need to fix some

0:15:44.080 --> 0:15:45.840
<v Speaker 7>of these imbalances that are happening in the grid.

0:15:46.640 --> 0:15:50.280
<v Speaker 2>We are talking to Bloomberg Opinion columnist David Fickling about

0:15:50.320 --> 0:15:53.680
<v Speaker 2>how to manage power from the solar grid and how

0:15:53.760 --> 0:15:58.600
<v Speaker 2>sometimes running the clothes dryer could be good for the planet. Okay,

0:15:58.680 --> 0:16:01.120
<v Speaker 2>So David, would it be the up to the consumer

0:16:01.200 --> 0:16:04.640
<v Speaker 2>to adjust that imbalance that you were describing, or is

0:16:04.680 --> 0:16:07.160
<v Speaker 2>this just one of the growing pains that we're finding

0:16:07.320 --> 0:16:11.360
<v Speaker 2>as more places are converting to more renewable sources of energy.

0:16:11.440 --> 0:16:14.040
<v Speaker 7>Is this this part of it, it's not going to

0:16:14.080 --> 0:16:16.440
<v Speaker 7>be really for the consumer to sort of out. It's

0:16:16.440 --> 0:16:18.680
<v Speaker 7>a hard thing for the consumers. Sort of the easiest

0:16:18.680 --> 0:16:21.720
<v Speaker 7>way you can you can fix it as a consumer,

0:16:22.480 --> 0:16:25.320
<v Speaker 7>but this will only apply to fairly affluent consumers. Certainly

0:16:25.320 --> 0:16:29.640
<v Speaker 7>people in Australia and California and Germany would apply. Is

0:16:29.680 --> 0:16:32.280
<v Speaker 7>of course, to attach a solar to a battery to

0:16:32.280 --> 0:16:37.440
<v Speaker 7>your solar system. The time the toughest time, well, the

0:16:37.480 --> 0:16:39.080
<v Speaker 7>two to toughest times for grids at the moment, or

0:16:39.120 --> 0:16:40.360
<v Speaker 7>of course, the middle of the day, which we were

0:16:40.360 --> 0:16:43.200
<v Speaker 7>talking about, and the evening the sun goes down. Everyone

0:16:43.280 --> 0:16:48.960
<v Speaker 7>gets home, they switch on appliances, air conditioning, televisions, you know,

0:16:50.520 --> 0:16:52.840
<v Speaker 7>or manner of things, and of course the solar that

0:16:52.920 --> 0:16:54.640
<v Speaker 7>was there in the middle of the day is no

0:16:54.720 --> 0:16:59.560
<v Speaker 7>longer there within your own home home solars, you know,

0:16:59.720 --> 0:17:02.240
<v Speaker 7>home system. If you attach a battery to it you

0:17:02.320 --> 0:17:03.800
<v Speaker 7>can be charging it in the middle of the day

0:17:03.800 --> 0:17:06.120
<v Speaker 7>and discharging it in the evening, and that that potentially

0:17:06.160 --> 0:17:11.320
<v Speaker 7>works quite well. But across the you know, across grids

0:17:11.359 --> 0:17:14.480
<v Speaker 7>as a whole, things much more ambitious need to be

0:17:14.520 --> 0:17:17.040
<v Speaker 7>done than that, and it's and it's a significant problem.

0:17:17.560 --> 0:17:20.199
<v Speaker 7>You know, we're seeing things like here in Australia, for instance,

0:17:20.240 --> 0:17:24.280
<v Speaker 7>there is a very big pumped pumped hydro project being

0:17:24.280 --> 0:17:27.480
<v Speaker 7>built at the moment, which essentially what happens is when

0:17:27.520 --> 0:17:29.320
<v Speaker 7>there is too much electricity in the middle of the day,

0:17:29.640 --> 0:17:32.200
<v Speaker 7>a load of water is pumped uphill to a lake

0:17:32.760 --> 0:17:36.480
<v Speaker 7>high up on a mountain just sort of southwest of Sydney,

0:17:37.760 --> 0:17:40.879
<v Speaker 7>and then during the evening, when all that electricity is needed,

0:17:41.320 --> 0:17:44.280
<v Speaker 7>then the water goes down through turbines like a standard

0:17:44.359 --> 0:17:46.600
<v Speaker 7>hydroectionri dam and it will do this day after day.

0:17:46.840 --> 0:17:49.240
<v Speaker 7>And there are lots of places, I think in California

0:17:49.280 --> 0:17:51.240
<v Speaker 7>the same thing applies. There are lots of places where

0:17:51.280 --> 0:17:55.440
<v Speaker 7>pump hydro is being used. And of course batteries as

0:17:55.440 --> 0:17:59.160
<v Speaker 7>well for dispatchable power will be you know, utility scale

0:17:59.160 --> 0:18:01.200
<v Speaker 7>batteries will be more active. But I think one of

0:18:01.240 --> 0:18:04.199
<v Speaker 7>the problems that we're facing over the coming years. Is

0:18:04.240 --> 0:18:09.240
<v Speaker 7>that the speed with which households are installing are installing

0:18:09.240 --> 0:18:13.560
<v Speaker 7>solar power is faster than the sort of utility scale

0:18:13.800 --> 0:18:17.120
<v Speaker 7>storage solutions can catch up. And dispatchable power, of course,

0:18:17.280 --> 0:18:19.800
<v Speaker 7>dispatchable power, by which I mean you can switch on

0:18:19.840 --> 0:18:22.080
<v Speaker 7>and off, you know, with the flick of a switch,

0:18:22.080 --> 0:18:24.760
<v Speaker 7>which of course is not the case with any renewable power,

0:18:25.680 --> 0:18:28.120
<v Speaker 7>also not really the case with is not the case

0:18:28.119 --> 0:18:33.679
<v Speaker 7>with nuclear either. With dispatchable power, you know, most of

0:18:33.720 --> 0:18:36.600
<v Speaker 7>it is fossil fossil fired, and that's a real problem

0:18:36.600 --> 0:18:38.400
<v Speaker 7>because of course we want to get rid of fossil

0:18:38.800 --> 0:18:41.120
<v Speaker 7>fossil fire electricity right now.

0:18:41.160 --> 0:18:43.320
<v Speaker 2>And so it sounds like the two big things that

0:18:43.359 --> 0:18:47.960
<v Speaker 2>need to be resolved would be managing the storage issue,

0:18:48.160 --> 0:18:51.200
<v Speaker 2>the battery, making sure that those can be not only

0:18:51.400 --> 0:18:56.560
<v Speaker 2>a portable but easy to acquire and quickly charged. And

0:18:57.200 --> 0:18:58.480
<v Speaker 2>the infrastructure as a whole.

0:18:58.920 --> 0:18:59.200
<v Speaker 1>Yeah.

0:18:59.720 --> 0:19:02.320
<v Speaker 7>I mean one other solution, of course, which is again

0:19:02.359 --> 0:19:04.800
<v Speaker 7>a lot of this depends on having the right market

0:19:04.880 --> 0:19:08.440
<v Speaker 7>settings in place, and regulators I think in many ways

0:19:08.480 --> 0:19:10.879
<v Speaker 7>have been somewhat slow to catch up on some of

0:19:10.920 --> 0:19:14.479
<v Speaker 7>these things because it is all changing so very fast.

0:19:15.600 --> 0:19:17.080
<v Speaker 7>But of course one thing to bear in mind is

0:19:17.080 --> 0:19:23.040
<v Speaker 7>is we're seeing surging cells of electric vehicles. Electric vehicles

0:19:23.080 --> 0:19:25.080
<v Speaker 7>another thing that should be sucking up power in the

0:19:25.080 --> 0:19:27.960
<v Speaker 7>middle of the day and potentially could be used to

0:19:28.119 --> 0:19:30.760
<v Speaker 7>discharge electricity in the evening, but at the moment in

0:19:30.800 --> 0:19:34.280
<v Speaker 7>most markets there is very little regulation that would allow

0:19:34.280 --> 0:19:37.320
<v Speaker 7>people to do that, you know, so instead we're seeing

0:19:37.359 --> 0:19:40.119
<v Speaker 7>things like in South Australia, one of the states in

0:19:40.119 --> 0:19:45.760
<v Speaker 7>Australia which has a particularly high volume of solar. Basically,

0:19:45.800 --> 0:19:50.879
<v Speaker 7>the grid operator can switch off rooftop solar panels when

0:19:50.920 --> 0:19:54.080
<v Speaker 7>there is too much of it, which is something that's

0:19:54.080 --> 0:19:57.000
<v Speaker 7>possibly necessary to stop to stop stress on the grid.

0:19:57.200 --> 0:19:59.000
<v Speaker 7>But ideally you want to find ways to use it.

0:19:59.040 --> 0:20:02.399
<v Speaker 7>You don't want to be reducing the amount of zero

0:20:02.440 --> 0:20:05.480
<v Speaker 7>carbon power that you're producing. You want to be using

0:20:05.480 --> 0:20:08.239
<v Speaker 7>it more productively. So we're seeing a lot of these

0:20:08.280 --> 0:20:09.399
<v Speaker 7>teething pains at the moment.

0:20:09.840 --> 0:20:12.119
<v Speaker 2>David, this is just fascinating. Thank you for taking the

0:20:12.160 --> 0:20:13.040
<v Speaker 2>time with us today.

0:20:13.960 --> 0:20:15.359
<v Speaker 7>No, it's lovely to talk.

0:20:15.920 --> 0:20:20.120
<v Speaker 2>Bloomberg Opinion columnist David Fickleing covers energy and commodities. Don't

0:20:20.119 --> 0:20:23.600
<v Speaker 2>forget We're available as a podcast on Apple, Spotify or

0:20:23.640 --> 0:20:27.000
<v Speaker 2>your favorite podcast platform. This is Bloomberg Opinion.

0:20:36.280 --> 0:20:40.280
<v Speaker 1>You're listening to the Bloomberg Opinion podcast counts Saturdays at

0:20:40.280 --> 0:20:43.399
<v Speaker 1>one in seven pm Eastern on Bloomberg dot Com, the

0:20:43.480 --> 0:20:46.600
<v Speaker 1>iHeartRadio app and the Bloomberg Business App, or listen on

0:20:46.680 --> 0:20:48.639
<v Speaker 1>demand wherever you get your podcasts.

0:20:50.920 --> 0:20:54.040
<v Speaker 2>This is Bloomberg Opinion. I may you Morris Now. Since

0:20:54.080 --> 0:20:57.200
<v Speaker 2>the beginning of the pandemic, traffic depths in the US

0:20:57.320 --> 0:21:00.359
<v Speaker 2>have risen sharply, and during the high ight of the

0:21:00.400 --> 0:21:05.480
<v Speaker 2>pandemic shutdown, speeding related accidents actually increased. At the time,

0:21:05.560 --> 0:21:10.240
<v Speaker 2>Pamela Fisher of the Governor's Highway Safety Association explained, why.

0:21:10.480 --> 0:21:13.080
<v Speaker 8>Fewer cars on the road, you should have fewer crashes.

0:21:13.119 --> 0:21:15.720
<v Speaker 8>But the behaviors that were happening out there. People were

0:21:15.720 --> 0:21:19.600
<v Speaker 8>seeing open highway, open roadways, local roads as well, not

0:21:19.760 --> 0:21:22.520
<v Speaker 8>just on highways, and they were driving at really crazy

0:21:22.520 --> 0:21:25.480
<v Speaker 8>speeds and engaging in other unsafe behaviors.

0:21:25.760 --> 0:21:29.199
<v Speaker 2>Well, it hasn't improved much since then. Preliminary numbers from

0:21:29.240 --> 0:21:32.720
<v Speaker 2>the Centers for Disease Control and Prevention indicate forty six

0:21:33.320 --> 0:21:37.160
<v Speaker 2>twenty people died in accidents involving motor vehicles in twenty

0:21:37.200 --> 0:21:40.120
<v Speaker 2>twenty two. That's down just a bit from twenty twenty one,

0:21:40.160 --> 0:21:43.760
<v Speaker 2>but still eighteen percent more than in twenty nineteen. Let's

0:21:43.760 --> 0:21:47.280
<v Speaker 2>look at what's happening. Bloomberg opinion columnist Justin Fox covers

0:21:47.320 --> 0:21:51.320
<v Speaker 2>Business and joins me, Now, Justin, you have voluminous amounts

0:21:51.320 --> 0:21:54.360
<v Speaker 2>of data and some really nifty helpful charts to kind

0:21:54.359 --> 0:21:56.880
<v Speaker 2>of guide us as to why all of this is happening.

0:21:57.359 --> 0:21:59.600
<v Speaker 2>And you were even able to use this information to

0:21:59.640 --> 0:22:02.080
<v Speaker 2>a limit. They some of the candidates for what is

0:22:02.240 --> 0:22:04.920
<v Speaker 2>causing this? But what is the problem?

0:22:05.640 --> 0:22:08.480
<v Speaker 6>Well, yeah, I mean when you bring this up that

0:22:09.160 --> 0:22:11.840
<v Speaker 6>traffic fatalities are up in the US, and there's been

0:22:11.840 --> 0:22:15.120
<v Speaker 6>a big jump since twenty nineteen, but they'd already started

0:22:15.560 --> 0:22:19.719
<v Speaker 6>rising around I don't know, twenty fifteen or so. And

0:22:19.800 --> 0:22:22.360
<v Speaker 6>a lot of times people will bring up smartphones or

0:22:23.119 --> 0:22:24.000
<v Speaker 6>just the pandemic.

0:22:24.480 --> 0:22:25.000
<v Speaker 2>But if you.

0:22:25.000 --> 0:22:28.879
<v Speaker 6>Compare the US to other rich countries, I made a

0:22:28.960 --> 0:22:32.200
<v Speaker 6>chart of the US, France, Germany, Canada, Australia and the UK.

0:22:33.200 --> 0:22:36.600
<v Speaker 6>None of the rest of them have had this stall

0:22:36.760 --> 0:22:39.640
<v Speaker 6>in the improvement in traffic fatalities like the US has.

0:22:39.880 --> 0:22:42.760
<v Speaker 6>There In all those countries, they've kept going down. In

0:22:42.800 --> 0:22:45.600
<v Speaker 6>the US, they stopped going down about a decade ago,

0:22:46.119 --> 0:22:51.520
<v Speaker 6>and they've really gone up significantly over the past few years. So, okay,

0:22:51.560 --> 0:22:55.440
<v Speaker 6>what's different about the US from these places? And one

0:22:55.760 --> 0:22:58.800
<v Speaker 6>thing that's been brought up is we have these gigantic

0:22:59.520 --> 0:23:03.680
<v Speaker 6>pickup trucks and SUVs that are you know, really safe

0:23:03.720 --> 0:23:05.639
<v Speaker 6>if you're in them and get it in a crash, but

0:23:06.040 --> 0:23:08.159
<v Speaker 6>not so great for people in the other cars, and

0:23:08.240 --> 0:23:11.040
<v Speaker 6>especially for pedestrians. I think there's some really big issues

0:23:11.080 --> 0:23:17.360
<v Speaker 6>with the really high bumper pickups and SUVs being extreme

0:23:17.440 --> 0:23:20.440
<v Speaker 6>pedestrian risk because they just you can't see what you're

0:23:20.480 --> 0:23:23.320
<v Speaker 6>doing as well. So there's some research on that and

0:23:23.359 --> 0:23:27.800
<v Speaker 6>the thought that maybe some percentage of the increase ten

0:23:27.840 --> 0:23:31.479
<v Speaker 6>percent something like that is caused by the bigger trucks,

0:23:31.480 --> 0:23:33.840
<v Speaker 6>and so that lame leaves Okay, well, what happened in

0:23:33.880 --> 0:23:37.640
<v Speaker 6>the US since twenty nineteen that didn't happen in other places.

0:23:37.640 --> 0:23:43.720
<v Speaker 6>And obviously it was this sort of national conflict rethinking

0:23:44.240 --> 0:23:48.160
<v Speaker 6>argument about the role of the police, you know, especially

0:23:48.200 --> 0:23:51.240
<v Speaker 6>in the wake of George Floyd's murder. Although obviously this

0:23:51.320 --> 0:23:53.919
<v Speaker 6>discussion been going on for longer, you can sort of

0:23:54.359 --> 0:23:56.960
<v Speaker 6>date it really coming to the fore to you know,

0:23:57.119 --> 0:23:59.320
<v Speaker 6>Ferguson back in which I think was the end of

0:23:59.400 --> 0:24:05.119
<v Speaker 6>two thousand and fourteen, and it if you look, you know,

0:24:05.359 --> 0:24:12.120
<v Speaker 6>there aren't great national statistics on police stops for traffic violations.

0:24:12.200 --> 0:24:16.119
<v Speaker 6>There's you know, there's a ole that the Bureau of

0:24:16.240 --> 0:24:19.440
<v Speaker 6>Justice Statistics does and they're definitely down a little bit.

0:24:20.040 --> 0:24:25.399
<v Speaker 6>But if you look at specific cities, it's pretty I mean,

0:24:25.440 --> 0:24:29.320
<v Speaker 6>San Francisco is the champion in the San Francisco Chronicle

0:24:29.400 --> 0:24:31.080
<v Speaker 6>was the first to report this a few weeks ago

0:24:31.119 --> 0:24:34.560
<v Speaker 6>that traffic stops are down ninety four percent in San

0:24:34.600 --> 0:24:39.000
<v Speaker 6>Francisco over the last eight years. But you find and

0:24:39.200 --> 0:24:41.560
<v Speaker 6>Seattle is almost that much. You find a lot of

0:24:41.600 --> 0:24:44.080
<v Speaker 6>other cities where they're down pretty significantly too.

0:24:44.680 --> 0:24:47.439
<v Speaker 2>Now you ascribe some of this, at least to that

0:24:47.480 --> 0:24:51.600
<v Speaker 2>sort of conflict between police and society what happened with

0:24:51.720 --> 0:24:54.919
<v Speaker 2>the killing of George Floyd during the height of the pandemic.

0:24:55.960 --> 0:24:59.159
<v Speaker 2>But could speed cameras, red light cameras, those types of

0:24:59.160 --> 0:25:02.639
<v Speaker 2>traffic cameras also be a factor. Where you have an

0:25:02.680 --> 0:25:06.160
<v Speaker 2>electronic eye versus a human eye keeping tabs on how

0:25:06.200 --> 0:25:07.520
<v Speaker 2>we are on the highway.

0:25:07.680 --> 0:25:11.040
<v Speaker 6>Right, those are much more common in most of these

0:25:11.080 --> 0:25:15.399
<v Speaker 6>other countries that have had big, continued declines in traffic fatalities.

0:25:15.400 --> 0:25:18.840
<v Speaker 6>We have some in the US, not many speed cameras

0:25:18.880 --> 0:25:23.520
<v Speaker 6>outside a few big cities, a lot of red light cameras,

0:25:23.520 --> 0:25:26.240
<v Speaker 6>but actually fewer than there were a decade ago. And

0:25:26.640 --> 0:25:29.359
<v Speaker 6>that's something that there's been a lot of research done

0:25:29.400 --> 0:25:33.800
<v Speaker 6>on over the years that especially the speed cameras seem

0:25:33.840 --> 0:25:37.760
<v Speaker 6>to have a really pretty dramatic effect on reducing traffic fatalities.

0:25:37.800 --> 0:25:40.959
<v Speaker 6>And it's I mean, I knew I've written about them

0:25:41.000 --> 0:25:42.840
<v Speaker 6>before and I got lots of emails from people and

0:25:42.880 --> 0:25:46.040
<v Speaker 6>I got them again now that just Americans hate this idea,

0:25:46.800 --> 0:25:48.600
<v Speaker 6>and I think the one way to think about it

0:25:48.640 --> 0:25:51.760
<v Speaker 6>is we also a lot of these other countries are

0:25:51.840 --> 0:25:54.320
<v Speaker 6>kind of a little more reasonable about their speed limits,

0:25:54.359 --> 0:25:56.480
<v Speaker 6>like Germany or something. You can drive really fast on

0:25:56.560 --> 0:25:59.840
<v Speaker 6>the autobot in Germany. You just if you drive faster

0:26:00.040 --> 0:26:02.119
<v Speaker 6>and you're allowed, you are likely to get in trouble.

0:26:02.160 --> 0:26:04.360
<v Speaker 6>And I think the UK has been really the toughest

0:26:04.400 --> 0:26:08.040
<v Speaker 6>on this and has had a really amazing decline in

0:26:08.200 --> 0:26:14.600
<v Speaker 6>traffic fatalities. So yeah, it's like, Okay, we've dramatically cut

0:26:14.640 --> 0:26:17.719
<v Speaker 6>back on the kind of traffic enforcement that we mostly

0:26:17.800 --> 0:26:20.480
<v Speaker 6>do in the US, and at the same time, we're

0:26:20.520 --> 0:26:23.720
<v Speaker 6>still really reluctant to embrace this other way of doing

0:26:23.800 --> 0:26:26.320
<v Speaker 6>that has been pretty effective in other countries. It is,

0:26:26.400 --> 0:26:29.280
<v Speaker 6>I mean, I will and I haven't checked if Kevin

0:26:29.359 --> 0:26:33.080
<v Speaker 6>Newsom has signed it yet, but California has legislation that

0:26:33.200 --> 0:26:36.960
<v Speaker 6>the Assembly and the Senate passed that would at least

0:26:37.040 --> 0:26:39.840
<v Speaker 6>allow San Francisco and a few other cities to start

0:26:39.840 --> 0:26:42.040
<v Speaker 6>experimenting with speed cameras, and I mean there aren't like

0:26:42.080 --> 0:26:45.439
<v Speaker 6>New York has tons of both, and I think in

0:26:45.480 --> 0:26:47.399
<v Speaker 6>general they have been shown to be pretty effective in

0:26:47.440 --> 0:26:49.280
<v Speaker 6>making the city a lot safer than it used to be,

0:26:49.359 --> 0:26:52.200
<v Speaker 6>although again New York has had a pretty big drop,

0:26:52.480 --> 0:26:54.760
<v Speaker 6>you know, not like ninety percent, it's more like twenty

0:26:54.840 --> 0:26:58.800
<v Speaker 6>or forty or something in enforcement and an increase in

0:26:59.600 --> 0:27:00.600
<v Speaker 6>fatal accidents.

0:27:00.960 --> 0:27:03.840
<v Speaker 2>And we are talking with Bloomberg opinion columnist Justin Fox

0:27:03.880 --> 0:27:06.840
<v Speaker 2>about these sharp rise in traffic related deaths and what

0:27:06.880 --> 0:27:08.760
<v Speaker 2>can be done about it. I want to get back

0:27:08.760 --> 0:27:11.280
<v Speaker 2>to the speed camera, the red light camera situation, because

0:27:11.320 --> 0:27:15.159
<v Speaker 2>you said something about how people just really aren't getting

0:27:15.200 --> 0:27:18.800
<v Speaker 2>behind it. Anecdotally, I can tell you that when I

0:27:18.840 --> 0:27:23.200
<v Speaker 2>would cover local news local traffic issues, local neighborhood issues

0:27:23.200 --> 0:27:26.199
<v Speaker 2>in the Washington, DC area, If you are a driver

0:27:26.440 --> 0:27:29.960
<v Speaker 2>a motorist, no, you are not crazy one hundred percent

0:27:30.000 --> 0:27:33.200
<v Speaker 2>in love with those of the traffic cameras. But if

0:27:33.240 --> 0:27:36.280
<v Speaker 2>you were in a neighborhood, you know, take that driver

0:27:36.400 --> 0:27:38.359
<v Speaker 2>out of the car and put him in his living

0:27:38.440 --> 0:27:41.080
<v Speaker 2>room with the kids who are outside playing in the yard.

0:27:41.480 --> 0:27:44.800
<v Speaker 2>You want those traffic cameras in your neighborhood. I've talked

0:27:44.840 --> 0:27:48.600
<v Speaker 2>to many people who are actually lobbying, petitioning to get

0:27:48.600 --> 0:27:51.440
<v Speaker 2>a traffic camera in their neighborhood to slow people down.

0:27:52.280 --> 0:27:54.320
<v Speaker 6>Right, And that's like one reason why we have lots

0:27:54.359 --> 0:27:57.480
<v Speaker 6>in New York City, because drivers are in the minority

0:27:57.520 --> 0:27:59.560
<v Speaker 6>here and the people who are worried about getting hit

0:27:59.600 --> 0:28:02.040
<v Speaker 6>by drivers are in the majority exactly. But that's just

0:28:02.080 --> 0:28:04.280
<v Speaker 6>a really hard equation in a lot of the country.

0:28:04.400 --> 0:28:08.480
<v Speaker 6>And I mean, I do think there's some history of

0:28:09.359 --> 0:28:12.800
<v Speaker 6>the speed cameras being used by you know, small towns

0:28:12.800 --> 0:28:16.960
<v Speaker 6>in Texas to nab people without adequate warning. And because

0:28:16.960 --> 0:28:19.760
<v Speaker 6>Texas is one of the states that the legislatures outright

0:28:19.840 --> 0:28:22.280
<v Speaker 6>banned them. I think there are nine states that have

0:28:22.359 --> 0:28:25.720
<v Speaker 6>banned speed cameras and eight red light cameras, and then

0:28:25.760 --> 0:28:28.439
<v Speaker 6>most states just don't have any law permitting them and

0:28:28.480 --> 0:28:31.600
<v Speaker 6>therefore don't really have any But then they're like Maryland

0:28:31.640 --> 0:28:32.240
<v Speaker 6>has tons.

0:28:32.960 --> 0:28:33.399
<v Speaker 2>I don't know.

0:28:34.320 --> 0:28:37.679
<v Speaker 6>I just think American motorists and I get it because

0:28:37.720 --> 0:28:40.000
<v Speaker 6>so many people are so dependent on their cars to

0:28:40.000 --> 0:28:42.640
<v Speaker 6>do everything in their lives. But American motorists are the

0:28:42.640 --> 0:28:45.520
<v Speaker 6>most entitled people in the world. Like when they're thinking

0:28:45.840 --> 0:28:47.800
<v Speaker 6>in car thought, sometimes when they get out of the

0:28:47.840 --> 0:28:50.080
<v Speaker 6>car and realize, oh, I live in a neighborhood with

0:28:50.200 --> 0:28:52.400
<v Speaker 6>that cars drive through, then they can change that. But

0:28:52.640 --> 0:28:56.760
<v Speaker 6>just the knee jerk reaction from people, you know, I

0:28:56.760 --> 0:28:59.680
<v Speaker 6>don't think the enforcement should be unreasonable, in the speed

0:28:59.760 --> 0:29:04.160
<v Speaker 6>limit should be reasonable, but yeah, why not have automated

0:29:04.240 --> 0:29:07.959
<v Speaker 6>enforcement rather? Because it has been shown pretty clearly. There

0:29:08.000 --> 0:29:12.640
<v Speaker 6>was a really interesting, very recent study done using data

0:29:12.680 --> 0:29:17.440
<v Speaker 6>from lyft and lift drivers in Florida where they could,

0:29:17.600 --> 0:29:21.160
<v Speaker 6>because of lift's location data, tell exactly how fast the

0:29:21.200 --> 0:29:23.760
<v Speaker 6>cars were going. They knew who all the drivers were,

0:29:24.200 --> 0:29:27.560
<v Speaker 6>and black drivers were significantly who were driving the exact

0:29:27.560 --> 0:29:30.760
<v Speaker 6>same speed as white drivers were significantly more likely to

0:29:30.760 --> 0:29:35.880
<v Speaker 6>be pulled over. And yeah, with speed cameras, you don't

0:29:35.920 --> 0:29:39.920
<v Speaker 6>have that. It's really it sort of Police jobs are

0:29:39.960 --> 0:29:42.160
<v Speaker 6>the kinds of jobs that are hard to hire people

0:29:42.200 --> 0:29:44.960
<v Speaker 6>for right now. I mean, across the economy, there's this

0:29:45.080 --> 0:29:48.840
<v Speaker 6>big shortage of young people. I mean, there's lots of

0:29:48.880 --> 0:29:51.600
<v Speaker 6>them doing it, but the demand, there's this big demand

0:29:51.720 --> 0:29:57.920
<v Speaker 6>and supply mismatch of especially young people coming into non

0:29:58.320 --> 0:30:02.200
<v Speaker 6>college degree requiring and police is one of them. And

0:30:02.440 --> 0:30:05.320
<v Speaker 6>so there's this sort of overall issue. And I just

0:30:05.360 --> 0:30:07.880
<v Speaker 6>think in a lot of cities people feel like, yeah,

0:30:07.920 --> 0:30:10.000
<v Speaker 6>do I really want to be a cop? In San Francisco,

0:30:10.080 --> 0:30:12.240
<v Speaker 6>it doesn't. They pay pretty well, but it doesn't seem

0:30:12.320 --> 0:30:15.240
<v Speaker 6>like a high status job, and all the police cars

0:30:15.240 --> 0:30:17.000
<v Speaker 6>are thirty years old, so I don't know.

0:30:18.120 --> 0:30:20.960
<v Speaker 2>Justin it is a great column. I recommend everybody check

0:30:21.000 --> 0:30:22.800
<v Speaker 2>it out. Thank you so much for taking the time

0:30:22.800 --> 0:30:23.320
<v Speaker 2>with us.

0:30:23.600 --> 0:30:24.479
<v Speaker 6>Thanks for having me.

0:30:24.600 --> 0:30:30.800
<v Speaker 2>You're listening to Bloomberg Opinion. I n Amy Morris, it's.

0:30:31.960 --> 0:30:32.960
<v Speaker 8>The problem makes me.

0:30:33.400 --> 0:30:36.520
<v Speaker 2>Actually, Taylor Swift isn't the problem for the NFL at all,

0:30:36.600 --> 0:30:39.200
<v Speaker 2>but she might not be enough either because for the

0:30:39.240 --> 0:30:43.200
<v Speaker 2>most part, gen Z couldn't care less about traditional sports.

0:30:43.400 --> 0:30:45.600
<v Speaker 2>I want to talk about this now with Bloomberg opinion

0:30:45.640 --> 0:30:49.520
<v Speaker 2>columnist Adam Mentor, he covers the Business of sports, and

0:30:49.640 --> 0:30:53.880
<v Speaker 2>he joins us, Now, Adam, what will it take besides

0:30:53.920 --> 0:30:56.400
<v Speaker 2>Taylor Swift for the NFL to win over gen Z?

0:30:57.000 --> 0:31:00.080
<v Speaker 9>They've spent years worrying about this, and one of the

0:31:00.080 --> 0:31:03.480
<v Speaker 9>things they're finding is that no matter what they do, overall,

0:31:03.600 --> 0:31:06.440
<v Speaker 9>the interests of gen Z in their product and in

0:31:06.560 --> 0:31:11.760
<v Speaker 9>other pro sports traditional sports products is declining. So they're

0:31:11.800 --> 0:31:15.560
<v Speaker 9>looking and Taylor Swift, they hoped, would provide that a

0:31:15.600 --> 0:31:19.440
<v Speaker 9>little bit of and temporarily she has, but once she's gone,

0:31:19.680 --> 0:31:22.000
<v Speaker 9>they're looking for some way to fill that vacuum.

0:31:22.040 --> 0:31:23.680
<v Speaker 2>So there was a little bit of a boost, but

0:31:23.720 --> 0:31:26.560
<v Speaker 2>that didn't last. Where does this indifference come from?

0:31:26.920 --> 0:31:29.560
<v Speaker 9>You know, if you grew up like I did, you

0:31:29.680 --> 0:31:33.920
<v Speaker 9>sort of had your sports fandom passed on generationally. You

0:31:33.960 --> 0:31:36.560
<v Speaker 9>watched the football game on Sunday with Grandpa or you

0:31:36.640 --> 0:31:38.920
<v Speaker 9>watch it with dad, and then you went to school

0:31:39.000 --> 0:31:41.480
<v Speaker 9>and everybody was talking about what they watched on Sunday

0:31:41.480 --> 0:31:44.000
<v Speaker 9>with grandpa or dad or mom or whoever it was,

0:31:44.040 --> 0:31:47.160
<v Speaker 9>and maybe that was inspiration to go and join the

0:31:47.480 --> 0:31:50.760
<v Speaker 9>high school or elementary school football team. That's breaking down

0:31:50.800 --> 0:31:53.959
<v Speaker 9>because everybody has their own screen at home now, and

0:31:54.000 --> 0:31:56.640
<v Speaker 9>so you aren't getting what people who study this called

0:31:56.760 --> 0:32:00.720
<v Speaker 9>generational fandom. It's not being passed on any more. People

0:32:00.720 --> 0:32:02.600
<v Speaker 9>either have to find it on their own, they have

0:32:02.680 --> 0:32:06.440
<v Speaker 9>to find their own way of embracing football, baseball, hockey,

0:32:06.480 --> 0:32:08.360
<v Speaker 9>whatever it is, or they're just going to find other

0:32:08.400 --> 0:32:11.720
<v Speaker 9>ways to entertain themselves. And increasingly that's the case. And

0:32:11.800 --> 0:32:14.320
<v Speaker 9>it's a reason for panic for the NFL, the NHL,

0:32:14.360 --> 0:32:15.600
<v Speaker 9>and all the major sports leagues.

0:32:15.960 --> 0:32:19.160
<v Speaker 2>So does this also impact say, the NCAA and those

0:32:19.240 --> 0:32:19.880
<v Speaker 2>leagues as well.

0:32:20.720 --> 0:32:23.840
<v Speaker 9>Yes, and no. I mean yes in the sense that sure,

0:32:24.040 --> 0:32:27.680
<v Speaker 9>you know you're gonna learn to watch Alabama with your

0:32:27.720 --> 0:32:32.040
<v Speaker 9>parents who was an alum. But even so, you still

0:32:32.120 --> 0:32:34.040
<v Speaker 9>have your own screen that you can sit on the

0:32:34.040 --> 0:32:37.080
<v Speaker 9>couch and watch esports on. And we're finding that esports

0:32:37.240 --> 0:32:41.520
<v Speaker 9>are incredibly popular for gen z, you know, roughly aged

0:32:41.600 --> 0:32:44.560
<v Speaker 9>twenty six and younger. You know, then it used to

0:32:44.600 --> 0:32:46.479
<v Speaker 9>be that way. If you're sitting on the couch and

0:32:46.600 --> 0:32:48.680
<v Speaker 9>there's one TV in the house and it's tuned to

0:32:48.720 --> 0:32:51.760
<v Speaker 9>the Alabama game, you're watching the Alabama game, not somebody

0:32:51.760 --> 0:32:54.640
<v Speaker 9>playing you know, League of Legends, you know, with somebody

0:32:54.640 --> 0:32:55.600
<v Speaker 9>else in Hong Kong.

0:32:56.040 --> 0:32:59.479
<v Speaker 2>Is there a cultural or even economic impact that comes

0:32:59.520 --> 0:33:00.760
<v Speaker 2>from the indifference.

0:33:01.320 --> 0:33:04.560
<v Speaker 9>Right now, we're seeing, you know, huge media rights deals.

0:33:04.560 --> 0:33:07.360
<v Speaker 9>For example, for the NFL. You know, the NFL is

0:33:07.440 --> 0:33:10.360
<v Speaker 9>has just started this year a multi billion dollar deal.

0:33:10.440 --> 0:33:15.240
<v Speaker 9>Amazon is paying a billion dollars a year to show

0:33:15.280 --> 0:33:19.760
<v Speaker 9>Thursday Night NFL games. That deal is going to last

0:33:19.800 --> 0:33:22.480
<v Speaker 9>for years. But you know gen Z is starting to

0:33:22.480 --> 0:33:26.040
<v Speaker 9>age into its prime earning years. And you know the companies,

0:33:26.080 --> 0:33:29.760
<v Speaker 9>the Googles, the ABC's, the espns, the ESPN, ABC are

0:33:29.800 --> 0:33:32.640
<v Speaker 9>the same. You know, as they start projecting out what

0:33:32.760 --> 0:33:34.560
<v Speaker 9>these media rights deals are going to be worth in

0:33:34.680 --> 0:33:36.760
<v Speaker 9>five or ten years, they're going to look at these

0:33:36.760 --> 0:33:39.400
<v Speaker 9>demographics and say, hey, wait a second. You know gen

0:33:39.480 --> 0:33:42.640
<v Speaker 9>Z isn't as interested in this stuff as the millennials

0:33:42.640 --> 0:33:45.000
<v Speaker 9>were or gen X was, and thus we're not going

0:33:45.080 --> 0:33:47.320
<v Speaker 9>to pay as much. So it is a long term

0:33:47.400 --> 0:33:48.760
<v Speaker 9>risk to their business models.

0:33:48.960 --> 0:33:50.560
<v Speaker 2>I was going to ask, how do you win over

0:33:50.600 --> 0:33:53.520
<v Speaker 2>the next generation, But it sounds like they don't really know.

0:33:53.560 --> 0:33:55.120
<v Speaker 2>They haven't figured that part out yet.

0:33:55.320 --> 0:33:57.560
<v Speaker 9>Yeah, I mean that's the thing they're struggling. One of

0:33:57.640 --> 0:33:59.400
<v Speaker 9>the things that you hear the league say in the

0:33:59.400 --> 0:34:01.600
<v Speaker 9>network say, well, we have to meet the fans where

0:34:01.640 --> 0:34:03.840
<v Speaker 9>the fans are. Well, you know, that used to be

0:34:04.360 --> 0:34:06.600
<v Speaker 9>at the one television in the living or more or

0:34:06.640 --> 0:34:09.319
<v Speaker 9>at the stadium. It's not so easy now Now you

0:34:09.400 --> 0:34:11.680
<v Speaker 9>have to meet them on TikTok. You know, you have

0:34:11.800 --> 0:34:15.840
<v Speaker 9>to meet them on other social media sites. That gets harder.

0:34:16.080 --> 0:34:19.160
<v Speaker 9>Who's going to create the content that attracts them?

0:34:19.440 --> 0:34:19.640
<v Speaker 5>You know.

0:34:20.480 --> 0:34:22.040
<v Speaker 9>One of the things that the NFL is doing is

0:34:22.040 --> 0:34:25.279
<v Speaker 9>they're starting to hire influencers, gen z influencers, people who

0:34:25.320 --> 0:34:28.160
<v Speaker 9>are popular, you know, on these social media service.

0:34:28.400 --> 0:34:29.120
<v Speaker 5>Is it working?

0:34:29.960 --> 0:34:32.239
<v Speaker 9>You know, I don't think anybody can say yet. You know,

0:34:32.320 --> 0:34:34.719
<v Speaker 9>you're not going to see, certainly a Taylor Swift tight

0:34:34.880 --> 0:34:38.319
<v Speaker 9>bump from a well known influencer on TikTok, you know,

0:34:38.400 --> 0:34:41.120
<v Speaker 9>reflected in this week's TV ratings, but maybe long term

0:34:41.120 --> 0:34:41.479
<v Speaker 9>you will.

0:34:41.719 --> 0:34:45.280
<v Speaker 2>Bloomberg Opinion columnist Adam Mentor covers the business of sports

0:34:45.480 --> 0:34:47.759
<v Speaker 2>and that does it for this week's Bloomberg Opinion. We're

0:34:47.800 --> 0:34:49.920
<v Speaker 2>produced by Eric Mullow, and you can find all of

0:34:49.960 --> 0:34:52.920
<v Speaker 2>these columns on the Bloomberg Terminal. We're also available as

0:34:52.920 --> 0:34:56.480
<v Speaker 2>a podcast on Apple, Spotify or your favorite podcast platform.

0:34:56.719 --> 0:35:00.000
<v Speaker 2>Stay with us Today's top stories and global business headlines.

0:35:00.280 --> 0:35:03.400
<v Speaker 2>Just ahead, I may me Morris. This is Bloomberg.