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Speaker 1: This is Kelly Henderson and you were listening to the

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Speaker 1: Velvet Edge podcast. This week. On the podcast, my guest

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Speaker 1: is Libby Callaway, who is the founder of The Callaway,

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Speaker 1: a marketing and PR firm that helps brands and creatives

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Speaker 1: develop their stories and create the content surrounding that. She

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Speaker 1: also runs the Callaway Report, which documents Nashville people in

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Speaker 1: a new and unique way. Libby was previously a fashion

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Speaker 1: journalist for many years in New York. She worked at

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Speaker 1: The New York Post and also at Glamour magazine. I'm

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Speaker 1: at Libby in Nashville, where she was also working as

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Speaker 1: a stylist. We broke down the importance of brand development,

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Speaker 1: and she also told me how she is now using

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Speaker 1: all of her prior jobs and skill sets to build

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Speaker 1: her own brand that she loves. Here's Libby. Hi, Hey, Libby.

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Speaker 1: I feel like we just totally did a full podcast.

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Speaker 1: Think we probably did, and it was like, how do

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Speaker 1: we turn this? Let me let me just press record.

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Speaker 1: So I'm here with Libby Callaway. You're founder of the

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Speaker 1: Callaway which is also do you also have the Callaways Report,

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Speaker 1: which we'll talk about. Okay, so talk to me. What

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Speaker 1: is the Calawai. Okay, thank you, thank you for asking.

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Speaker 1: We are really, simply put, we're a PR marketing company,

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Speaker 1: but I try not to That's a really easy way

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Speaker 1: to explain it. Um. The other way I explain it

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Speaker 1: is to say that we are a communications company because

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Speaker 1: in the end, all that I'm trying to do is

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Speaker 1: take the brands that we work with, or take the

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Speaker 1: people that we work with, and introduce them to a

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Speaker 1: wider audience. Which I'm a former journalist, so I spent

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Speaker 1: you know, I've written is when I got my first

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Speaker 1: journalism job. So I wrote for newspapers up until about

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Speaker 1: fifteen years ago, and in that whole you know, thinking

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Speaker 1: myself as a journalist, the goal there is to take

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Speaker 1: a story or to take an idea communicated into a story,

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Speaker 1: written story, and then get it to as many people

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Speaker 1: as possible to get them to understand this, you know,

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Speaker 1: to tell the story to. And when I started doing marketing, um,

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Speaker 1: I realized it's really the inverse of that. It's it's

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Speaker 1: the same, it's different means, it's different means to the

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Speaker 1: same end. So instead of instead of doing working like

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Speaker 1: a journalist, which there are certain rules around journalism, like

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Speaker 1: you have to report a certain way to be an

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Speaker 1: ethical journalist. You know, Um, you've got to get both

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Speaker 1: sides of the story. You've got to you know, there's

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Speaker 1: there's certain ways that you report a story in order

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Speaker 1: to have it presented in the right way, and there's

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Speaker 1: a lot of rules around it. Marketing it's a little looser.

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Speaker 1: You get to be a lot more creative, I think

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Speaker 1: in terms of how you present something. There's a lot

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Speaker 1: more psychology involved in it. Marketing is all about psychology.

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Speaker 1: It's about taking that same idea that you know that

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Speaker 1: you would as a writer, you would look at this,

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Speaker 1: I've got a great story idea, if you've gotta As

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Speaker 1: a marketer, you look at the same idea and you

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Speaker 1: figure out ways to really massage the idea, not in

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Speaker 1: ways that aren't authentic, but at ways that make it

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Speaker 1: more interesting, or to evolve it, to make it bigger,

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Speaker 1: to make it smaller. And um, you present it to

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Speaker 1: a community just like you would a newspaper story, but

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Speaker 1: you want them usually to buy or to adopt that idea.

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Speaker 1: You really need somebody to engage a lot closer instead

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Speaker 1: of just getting information. So when you say the psychology

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Speaker 1: you're looking at your audience and saying how are they

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Speaker 1: going to respond exactly exactly? And you do that as

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Speaker 1: a journalist to a certain extent, it's like know your audience.

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Speaker 1: Those rules still apply because you've got to know, like

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Speaker 1: who are we trying to sell? And it is about selling, um,

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Speaker 1: who are we trying to sell this product too? And um,

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Speaker 1: what did those people? How do they like to get

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Speaker 1: their information? That's as a marketer, you've got a lot

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Speaker 1: more there to choose from in terms of are they

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Speaker 1: going to find it out by seeing, um, a story

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Speaker 1: in a print print media or on a podcast so

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Speaker 1: they can hear about on a podcast. Are they going

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Speaker 1: to read about it um in an ad paid ad

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Speaker 1: or is it going to be something they'll find out

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Speaker 1: about during an event or an activation of some sort.

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Speaker 1: So that's what. So you have clients ranging from fashion

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Speaker 1: designers to restaurant Yeah, we have a little bit of everything. Yeah,

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Speaker 1: And so you go in and you create the story

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Speaker 1: for them exactly, you nail it. That's exactly what we do.

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Speaker 1: We we are storytellers. So it's and the cool thing

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Speaker 1: about the callaway is that there are no limits in

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Speaker 1: terms of like who will work with like fashion because

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Speaker 1: I'm a former fashion journalist. Um. Most members of my

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Speaker 1: team have some touchstone to the fashion community, whether they

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Speaker 1: worked in fashion pr or whether they've worked for We've

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Speaker 1: got a new employee who worked for a museum in

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Speaker 1: the costume department there, so she has a real you know,

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Speaker 1: affinity for fashion. So um, fashion and beauty or really

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Speaker 1: are sweet spot. But like I love the food and

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Speaker 1: beverage industry, I love the hospitality industry. Like. We worked

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Speaker 1: on a hotel project here called Noel that opened. It's

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Speaker 1: one of my favorite. Yeah, I'm glad to hear that.

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Speaker 1: It's you're obviously telling a really good story. Yes, and

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Speaker 1: that was all about storytelling. Noel kind of encapsulates like

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Speaker 1: why I love what I do. Um. I got brought

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Speaker 1: into that going on four years ago. Um, right before

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Speaker 1: it was actually before I even named my company The Callaway.

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Speaker 1: My friend Nick, who's an architect, was working on the

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Speaker 1: project and he called me to see if I would

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Speaker 1: curate the retail store inside of Noel and UM so

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Speaker 1: I went down there with him and we were joined

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Speaker 1: by Bryce McLeod who's a local artist ild printing, and

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Speaker 1: um Benjie Peck who has Peck and Associates design and

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Speaker 1: so we kind of and then we were joined later

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Speaker 1: by Andy Mama from Brest to Parlor. So we're the

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Speaker 1: five creative partners and the five of us really helped

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Speaker 1: shape led by Nick, really helped shape the tone of

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Speaker 1: how that was, of how the hotel was presented to

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Speaker 1: the community and created this helped, you know, create the

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Speaker 1: story around it, helped them really connect to Nashville. In

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Speaker 1: my eyes, it's the most Nashville hotel that there is

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Speaker 1: in the store. Yeah, exactly. Yeah. So when you say curate,

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Speaker 1: what is that? Okay, Well, this is really this has

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Speaker 1: become really fun and this one project, it's called keep Shop,

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Speaker 1: and the whole m o keep Shop is to create

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Speaker 1: an experience that's really similar to what you used to

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Speaker 1: be able to do downtown in Nashville, like in the

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Speaker 1: forties and fifties, actually even up to the seventies when

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Speaker 1: Kine Sloane and all those department stores were downtown, and

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Speaker 1: in most cities the size of Nashville even smaller, like

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Speaker 1: I remember Chattanooga. I grew up in East Tennessee and

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Speaker 1: going to Chattanooga even in the early eighties, you can

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Speaker 1: still shot downtown. So there you can't really shop downtown

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Speaker 1: in Nashville, So we're trying to bring retail back, but

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Speaker 1: very specifically local retail. So the m O of keep

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Speaker 1: Shop is to find the people who I think are

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Speaker 1: doing the most interesting design and I'm creating the most

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Speaker 1: interesting art and have the most interesting things to say

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Speaker 1: in the most dynamic ways, um through product and have

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Speaker 1: them for sale and keep shop. So we have ceramics

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Speaker 1: from Salt Ceramics. We had hand Starns design these gorgeous

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Speaker 1: robes which are so these are all local, national, local

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Speaker 1: Nashville people. Yeah, you Clary Collections. Clary is terrific. The

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Speaker 1: Lara Lemon from Lemon Lane made a special oil for us.

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Speaker 1: Little Seed Farm made a scrub for us. So we

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Speaker 1: got people to do custom products but also to like

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Speaker 1: bring their number one, to bring their their best products

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Speaker 1: and have them their hollow design created stools. We um.

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Speaker 1: It's it's been so much fun, and we keep and

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Speaker 1: adding people like if I find a designer that I

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Speaker 1: love this, my job as a curator is to bring

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Speaker 1: them ideas. And I also have some vintage down there

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Speaker 1: because I can't quit, and we'll talk about that because

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Speaker 1: I can't stop. So we're all about the Noel for instance,

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Speaker 1: so they're a client of yours eye assume. Well, actually

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Speaker 1: I'm a I'm still a creative consultant there. But we

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Speaker 1: we opened. We so the Callaway did PR for their

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Speaker 1: opening for about a year and then we they changed

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Speaker 1: directions so we worked with the Dream now next door.

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Speaker 1: But um, but I'm still really involved with Noel. Like

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Speaker 1: I said, I still help them with programming, and I

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Speaker 1: still um, I do the newspaper. Like I kept on

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Speaker 1: coming up with ideas for them. I'm like, Okay, so

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Speaker 1: I'm going to do this store and I also want

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Speaker 1: to do your PR and um, hey, can I do

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Speaker 1: a speakers here? You know that kind of thing? And

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Speaker 1: I was like, and you need a newspaper? Newspapers are

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Speaker 1: you know? Being my background, I've created supplements for lots

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Speaker 1: of differ front companies and um, so I created a

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Speaker 1: newspaper for them. It comes out three times a year

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Speaker 1: that focuses on creative Nashville. I love that. Yeah, you're

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Speaker 1: so great at spotlighting a lot of the Nashville creatives

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Speaker 1: and just artists here. And we'll get to that too.

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Speaker 1: But how important is branding? We were just talking about

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Speaker 1: this before, because I do think of the Noel as

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Speaker 1: a place that is very representative of Nashville, but a

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Speaker 1: chic Nashville, like the cool, up and coming Nashville. You know.

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Speaker 1: So how important was that story to tell or is

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Speaker 1: it to tell for any of your clients? Oh my god,

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Speaker 1: it's it's like the Origin story. It's it is so important.

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Speaker 1: And I remember a couple of years ago when everybody,

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Speaker 1: I don't know, it's it's some shift in psychology, like

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Speaker 1: spring psychology again, but thinking people started thinking of themselves

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Speaker 1: as brands and callings. I started calling myself a brand.

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Speaker 1: I remember telling my cousin it was like, well, I'm

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Speaker 1: working on my brand. He was like, you're working on

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Speaker 1: your what. I'm like, oh god, I think like the

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Speaker 1: social media You're right, it it kind of like the

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Speaker 1: advent of you know, when people really started digging in

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Speaker 1: and thinking about what their Instagram feed looks like, you know,

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Speaker 1: what missions they're delivering on Twitter. But thinking of yourself

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Speaker 1: as a brand like makes it even more important for

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Speaker 1: these other entities like stores or companies that create a

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Speaker 1: product or a restaurant to really up their game in

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Speaker 1: terms of storytelling. So I think it's no longer enough

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Speaker 1: just to have like in terms of a restaurant, just

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Speaker 1: to have great food, the chef has to you. Usually,

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Speaker 1: like a lot of the really successful restaurant stories are

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Speaker 1: driven by a chef, you know, their background, where they

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Speaker 1: came from, what their point of view is. So not

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Speaker 1: only is the food important, the menu design is important,

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Speaker 1: The interior design of the restaurant is important. The chefs

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Speaker 1: showing up at social engagements and being seen out as

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Speaker 1: a personality is important. Yes, so it's the rules have

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Speaker 1: absolutely changed, and I know that it's not a comfortable

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Speaker 1: place for a lot of the you know, a lot

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Speaker 1: of the old school people or people who aren't you know,

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Speaker 1: a generation. You know gen Z or gen X. We're

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Speaker 1: gen X? Are you gen X? I don't know. I'm

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Speaker 1: definitely I'm in the middle of gen X. I'm older

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Speaker 1: than you, So I think you might be um millennial. No, no,

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Speaker 1: don't salt me like that. Just by definition, by definition,

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Speaker 1: you're very old. Just skipped out of millennials. All the

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Speaker 1: millennials are so sorry millenials, it is. But I do

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Speaker 1: think it's a very generational thing. And like I've always thought,

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Speaker 1: like good you know, people like growing up in the

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Speaker 1: nineties when gen X got defined and being a member

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Speaker 1: of that and like you know, having grunge literally changed

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Speaker 1: my life, which it did. And like how predictable is

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Speaker 1: that that in listening to Nirvana on tape for the

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Speaker 1: first time because the frame got the tape. You know,

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Speaker 1: UM would be really important. But you know, like to

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Speaker 1: be that much of a generational habitue, UM, I do.

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Speaker 1: I do fall into that trap of being like younger

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Speaker 1: generations just don't get it or they think differently, or

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Speaker 1: like you know, but but it is it's a different

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Speaker 1: way of communicating, and I think that it is hard

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Speaker 1: for people who are my age or older to sometimes

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Speaker 1: adapt to that. I mean I struggle with that. I'm

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Speaker 1: listening to you talking, I'm thinking I have to go

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Speaker 1: to events. I know it is part of it. Like

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Speaker 1: the restaurant things a perfect example. There's so many good

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Speaker 1: restaurants here now that you can't just have good food.

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Speaker 1: It's about your brand and about the whole package exactly,

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Speaker 1: and you can't let one area of it drop and

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Speaker 1: you can't just open like I think about UM. And

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Speaker 1: I use this example a lot, Like I love working

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Speaker 1: with retail you know, I love retail stores you know,

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Speaker 1: consulting on retail or which I do a bit of,

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Speaker 1: but also talking to brands coming into town. Finding out

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Speaker 1: real estate has also become one of my really big

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Speaker 1: interests because I like to know where things are going

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Speaker 1: in town and kind of playing that chess in my

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Speaker 1: mind of you know, if this goes there, how is

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Speaker 1: that going to change this? How is that? How is

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Speaker 1: that restaurant going to be impacted by this opening up?

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Speaker 1: There's like this really interesting jinga that gets played with

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Speaker 1: real estate. But I got I had a friend who

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Speaker 1: was opening a place in East Nashville, and um, a

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Speaker 1: couple of years ago at but Laura Lemon the beauty store,

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Speaker 1: and she had told me where she was opening, which

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Speaker 1: is deep East Nashville, and I was a little concerned.

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Speaker 1: I was like, I don't know, I'm really I told

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Speaker 1: her yeah, because it's so far in and there was

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Speaker 1: nothing like her around, and I was like, if you

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Speaker 1: signed the lease, you know, really concerned about her, and

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Speaker 1: and um, she totally proved me absolutely wrong in terms

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Speaker 1: of having any doubts. Yeah, because her product is so good.

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Speaker 1: Her product is great and different, her story is great.

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Speaker 1: She has this wonderful background in natural beauty from the

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Speaker 1: West Coast. So she's legit. She is. She has a

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Speaker 1: terrific social media presence which grew really quickly, and she

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Speaker 1: programs the ship out of it. What do you mean programs?

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Speaker 1: Talk me through this. That is, she creates reasons for

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Speaker 1: people to come to her store. You can't just and

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Speaker 1: you can't order anything online. She doesn't have a website.

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Speaker 1: You know, she has a website, but she doesn't have

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Speaker 1: a website you can shop from. So she created reasons

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Speaker 1: speaker series or in store beauty events, um, you know,

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Speaker 1: new product launches, um parties, just reasons for people. They

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Speaker 1: felt like they had to come or they're going to

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Speaker 1: miss something, and she communicated that via social media. So

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Speaker 1: she figured out how to engage people and totally proved

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Speaker 1: me wrong in terms of the location thing. But then

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Speaker 1: there have been other businesses I've watched open in East

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Speaker 1: Nashville that have closed because I don't know if this

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Speaker 1: is this is treatment. My theory is they didn't program,

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Speaker 1: you know, they just thought, Okay, we can have the

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Speaker 1: coolest brands around and have them in this cool East

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Speaker 1: Nashville location and people will come just because it's cool,

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Speaker 1: and they won't I'm so laughing because of the conversation

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Speaker 1: with you and I were having before, because that is

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Speaker 1: so what's happening. Well, I know That's what I'm struggling

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Speaker 1: with right now, is like you put out all this

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Speaker 1: cool stuff and you think that that is enough. It's not.

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Speaker 1: It's not enough anymore. If everything is so oversaturated all

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Speaker 1: the time, we all are so oversaturated and there's just

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Speaker 1: a lot of cool ship to figure out how to

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Speaker 1: tell your story and why your story is different? What

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Speaker 1: is your point? Basically I need to hire you. We

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Speaker 1: will talk about that later because probably just think about that,

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Speaker 1: like this might be really fun to work on. Um, yeah,

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Speaker 1: it is figuring out what that story is. And then

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Speaker 1: that's hard. I mean sometimes it's not. Sometimes it is easy.

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Speaker 1: And I'll tell you when it's easy is when everything works.

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Speaker 1: Like I'm a Gene and Willie my former employers who

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Speaker 1: honestly they changed my life in terms of like I

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Speaker 1: thought of myself as a journalist until ten years ago

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Speaker 1: when I started working with I'm a Gena Willie. What

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Speaker 1: did you do with that marketing? I started out doing

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Speaker 1: a doing a content creation project for them, a website.

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Speaker 1: I created their blog. It was called our voice, and

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Speaker 1: it's kind of it really set me on this path

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Speaker 1: to um, what's something you know we met on sets,

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Speaker 1: So that's I'll tell you, Kelly and I have a

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Speaker 1: background actually in the line for you, I'm like the

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Speaker 1: Nine Lives of Livy Calaby because I feel like You've

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Speaker 1: had so many different careers at this point, all successful,

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Speaker 1: and how do you make them all work together? Was

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Speaker 1: my question that in I'm about. What I'm wount to

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Speaker 1: tell you is when I realized that all the times

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Speaker 1: that I spent on sett in Antioch, at a sample

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Speaker 1: you know, at a at a model home, like doing

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Speaker 1: a Blue Cross Blue Shield commercial with you sitting there

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Speaker 1: with me, I just like bullshitting all day while we

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Speaker 1: wait on like you know, scenes to clothes and I

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Speaker 1: basically bought T shirts for people. That's all I you know,

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Speaker 1: all that and that I met you. You know, I

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Speaker 1: met all these amazing makeup artists in hair stylist and

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Speaker 1: I met p A s, I met directors, I met photographers,

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Speaker 1: and I met people in the music industry doing videos.

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Speaker 1: You know, I came into Nashville knowing that I came

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Speaker 1: in to work for the Tennessee and so I was

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Speaker 1: working for the New York Post. I was a fashion

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Speaker 1: editor at the New York Post, and um, it was

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Speaker 1: a great job. It was really sexy, and I traveled

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Speaker 1: all over the world and went to fashion shows in

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Speaker 1: Paris and Milan and you know, cover the Oscars and

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Speaker 1: did the met Ball, did all that ship. But it

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Speaker 1: really was not fulfilling, really, because that sounds really everybody

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Speaker 1: fulfilling to throw it sometimes when I think about him, like, yeah,

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Speaker 1: that was, that was. But I knew that the job

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Speaker 1: that I had was a job that I created. Like

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Speaker 1: they didn't have my position at the Post when I

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Speaker 1: started there, and I started as an assistant and after

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Speaker 1: I got my master's n y U and journalism, and

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Speaker 1: you know, got this job at age twenty seven as

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Speaker 1: an assistant at the Post. And you know, a couple

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Speaker 1: of years later, I was covering fashion shows in Europe.

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Speaker 1: So it's like I just told them what I wanted

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Speaker 1: to do, and you know, I did fashion supplements for

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Speaker 1: them that they launched with big parties at the mercer

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Speaker 1: and like, you know, just did these really amazing things

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Speaker 1: that I never knew I wanted to do, but like

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Speaker 1: I just did the next thing that came along to

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Speaker 1: just pursue these ideas, and they were, um, say what

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Speaker 1: you will about Rupert Murdoch, but man, those people really

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Speaker 1: reward creativity, you know they do. And just because I

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Speaker 1: kept coming to them with ideas that were interesting and

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Speaker 1: fun and different, they were like, yeah, do it, do that?

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Speaker 1: How can we help you do that? So I got

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Speaker 1: into this really great position that I created for myself.

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Speaker 1: But something else we've talked about too, is like I

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Speaker 1: just wasn't healthy, Like I was drinking too much and

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Speaker 1: I've always struggled with depression and anxiety, and the drinking

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Speaker 1: was not allowing the meds to work. And so when

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Speaker 1: I got to Nashville, when I decided I wanted to leave,

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Speaker 1: and it was like it was like a you know,

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Speaker 1: a light switch coming on that I wanted to leave

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Speaker 1: New York. And I was at the top, you know,

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Speaker 1: and I was like, I'm leaving, I'm leaving. And in

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Speaker 1: three months I was gone, Like I had gotten the

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Speaker 1: job here, come to work with the Tennessee and and

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Speaker 1: it was like it was like running and hitting a

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Speaker 1: brick wall and like doing one of those like Wiley

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Speaker 1: coyote things where you slam. It gets to be kind

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Speaker 1: of like, you know, fall down slowly because I was

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Speaker 1: moving so quickly and I got there, and I know

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Speaker 1: that they were like, oh my god, who are we hired?

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Speaker 1: Because I was so raring to go and the place

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Speaker 1: at lower than New York, and I thought I could

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Speaker 1: handle it. But it took me a while to really

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Speaker 1: get into it. And but all that to say, I,

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Speaker 1: you know, I got sober about a year after I

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Speaker 1: moved here in so I've been sober for what fourteen years? Yeah? Yeah,

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Speaker 1: fourteen years in May, thank you. And it really it

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Speaker 1: took me a couple of years to get comfortable with that.

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Speaker 1: But during that time, I started working as a stylist.

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Speaker 1: I was writing, like I had a fashion column and Glamour,

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Speaker 1: which was cool, which I got because I lived in Nashville.

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Speaker 1: How in Nashville, why did they care? Well? I knew

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Speaker 1: Cindy Levy, who was the editor of Glamour at that point,

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Speaker 1: and we're friends, and she hired me for that column

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Speaker 1: because they wanted somebody who understood how media work, who

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Speaker 1: understood fashion, but who wasn't in New York. And I

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Speaker 1: honestly give her a lot of credit for thinking that

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Speaker 1: far ahead, Like, you know, the fact that she took

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Speaker 1: a chance on somebody who was not living in a

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Speaker 1: media center to give fashion advice and to be the voice.

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Speaker 1: Um was really bard thinking, I think, you know, Nashville

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Speaker 1: at that point hadn't hit. Nashville wasn't what we know

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Speaker 1: it has now. Um. But when I so, when I

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Speaker 1: left the Tennessee and after I got sober, I started

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Speaker 1: working as a stylist and and it was good up

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Speaker 1: until the recession hit. And you know, and so yeah,

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Speaker 1: flying to New York and you know, giving a having

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Speaker 1: a twenty twenty dollar budget to buy four outfits and

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Speaker 1: staying at the Bowery suddenly went away glamorously. That was

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Speaker 1: That was how it started. And then it got slowly. Yeah.

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Speaker 1: So and so I'm a Gene Willie opened and I was,

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Speaker 1: you know, working as a stylist and clothes. I started

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Speaker 1: selling vintage clothes during that time too, because I can't

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Speaker 1: do just one thing. And um, but when I'm a

396
00:22:12,840 --> 00:22:15,479
Speaker 1: Gene opened and I started going back to our voice,

397
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Speaker 1: the blog, what it made me realize was that I

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Speaker 1: was able to bring all these parts of Nashville that

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Speaker 1: I had learned about in those I guess six or

400
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Speaker 1: seven years living here, it's like figuring out who the

401
00:22:31,760 --> 00:22:35,639
Speaker 1: really interesting stories were to tell what the point of

402
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Speaker 1: our voice the blog was to find people and I'm

403
00:22:39,080 --> 00:22:43,440
Speaker 1: a gene and Willie's orbit and talk about an interesting

404
00:22:43,680 --> 00:22:45,720
Speaker 1: aspect of their life that you might not know about.

405
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Speaker 1: So um. And the idea came from this interview I

406
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Speaker 1: wrote with Jack White and a magazine called The Believer,

407
00:22:53,440 --> 00:22:57,080
Speaker 1: this literary magazine, and it interviewed him all about his

408
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Speaker 1: career as an upholsterer what exactly, And I was like, well,

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Speaker 1: this is the most fucking genious thing I've ever heard,

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Speaker 1: because it's like taking somebody, taking this part of somebody's

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Speaker 1: life that everybody knows them for something else, but finding

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Speaker 1: this piece of their life that they are deeply, deeply

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Speaker 1: knowledgeable about and talking to them about that. I'm like

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Speaker 1: smiling right now because the idea of Jack White doing

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Speaker 1: a pholstery its brilliant. I know, I know that was

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Speaker 1: his job that for Third Man, it was the third

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Speaker 1: Man Upholstery. Yeah, and now he has the third Man

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Speaker 1: record exactly third Man Records. Yeah, and like you know,

419
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Speaker 1: his thing at their Man Records is your record player

420
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Speaker 1: is not dead. And I think I'm think I'm gonna

421
00:23:41,640 --> 00:23:43,879
Speaker 1: tagline right for third manuphulstery as your couch is and

422
00:23:43,960 --> 00:23:45,920
Speaker 1: dead or something like that. You know you're a phulstery.

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Speaker 1: It's like we can bring it back to life. Yeah,

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00:23:49,720 --> 00:23:52,560
Speaker 1: So just thinking about that idea. So like Mary stein

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Speaker 1: Burge and the actress was the Oscar winning actress as

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Speaker 1: a client of I'm a Jeane Willie's and so. But

427
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Speaker 1: we talked to Mary about how she loves to sing

428
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Speaker 1: and about her background growing up in Arkansas singing. So

429
00:24:06,440 --> 00:24:09,920
Speaker 1: to find these these stories, like our friends Um how

430
00:24:10,480 --> 00:24:15,080
Speaker 1: Um and Kim who our journalist and he's a p

431
00:24:15,280 --> 00:24:18,280
Speaker 1: I actually who They live in the twelve South neighborhood.

432
00:24:18,560 --> 00:24:21,880
Speaker 1: We talked about how they met. They met because they

433
00:24:21,880 --> 00:24:24,520
Speaker 1: were both trying to buy the same plane. They're both pilots.

434
00:24:25,200 --> 00:24:29,360
Speaker 1: So the whole thing about about our voice was creating,

435
00:24:29,520 --> 00:24:32,320
Speaker 1: you know, stories around people in the community, but also

436
00:24:32,440 --> 00:24:36,560
Speaker 1: using original photography. So I called on all these photographers

437
00:24:36,560 --> 00:24:40,920
Speaker 1: I knew, so like um um who, I can't remember

438
00:24:40,920 --> 00:24:43,560
Speaker 1: who shot that one. David mcclister shot some for us.

439
00:24:43,600 --> 00:24:47,960
Speaker 1: Basically my favorite. Oh my god mclister is like I

440
00:24:48,040 --> 00:24:49,840
Speaker 1: love him, me and Gino so much. I went out

441
00:24:49,880 --> 00:24:52,240
Speaker 1: and stayed with him for New Year's in Um Santa

442
00:24:52,280 --> 00:24:55,120
Speaker 1: fe To and Sorry New Mexico to two years ago.

443
00:24:55,880 --> 00:24:58,720
Speaker 1: They're the best, they're the coolest. And Kristin Barlow and

444
00:24:58,920 --> 00:25:04,000
Speaker 1: these are all and they're also directors. Yeah, if you

445
00:25:04,119 --> 00:25:06,440
Speaker 1: haven't seen any of their work, you should go check out.

446
00:25:06,480 --> 00:25:08,439
Speaker 1: David mc clister does a ton of stuff, like his

447
00:25:08,480 --> 00:25:11,120
Speaker 1: stuff with Dolly and like Loretta back in the day.

448
00:25:11,160 --> 00:25:13,160
Speaker 1: Those are some of my favorite. If you get Rolling

449
00:25:13,200 --> 00:25:17,400
Speaker 1: Stone you've seen his work. Yeah, he's everywhere and Stargill

450
00:25:17,400 --> 00:25:22,320
Speaker 1: Simpson stuff. Yeah, it's like he's just he's so incredibly

451
00:25:22,359 --> 00:25:24,480
Speaker 1: prolific and he has such a point of view. But

452
00:25:24,600 --> 00:25:28,399
Speaker 1: taking those relationships and using them to, you know, create

453
00:25:28,440 --> 00:25:31,600
Speaker 1: this blog was really important and really kind of set

454
00:25:31,640 --> 00:25:33,240
Speaker 1: me on the path for what I do right now.

455
00:25:33,280 --> 00:25:36,240
Speaker 1: I was going to say, because that's essentially part of

456
00:25:36,240 --> 00:25:39,360
Speaker 1: the Callaway is the Callaway Report, and you guys go

457
00:25:39,520 --> 00:25:43,679
Speaker 1: in and document these cool things happening in Nashville, but

458
00:25:43,960 --> 00:25:46,399
Speaker 1: in a different way, like what is the you have

459
00:25:46,440 --> 00:25:50,400
Speaker 1: the movable fief? Yeah, I love that. Thank you, Oh

460
00:25:50,440 --> 00:25:53,560
Speaker 1: my god, this is so much fun. And my friend

461
00:25:53,600 --> 00:25:57,199
Speaker 1: Emily Dorio, the photographer who she had been wanting to

462
00:25:57,200 --> 00:25:59,359
Speaker 1: shoot for the Calorie Report, and the Calorie Report is

463
00:25:59,480 --> 00:26:01,920
Speaker 1: essentially exactly what I was doing for I'm a Gene

464
00:26:01,920 --> 00:26:05,240
Speaker 1: and Willie, but with a different focus. It's more instead

465
00:26:05,280 --> 00:26:08,520
Speaker 1: of being, you know, we used our voice to brand

466
00:26:08,560 --> 00:26:12,400
Speaker 1: I'm a Gene and Willie and to say who they were,

467
00:26:12,240 --> 00:26:16,160
Speaker 1: but really the Callaway Report says who I am, and

468
00:26:16,640 --> 00:26:20,480
Speaker 1: I am the Callaway you know, It's like the company's

469
00:26:20,480 --> 00:26:23,119
Speaker 1: a reflection of me and my interests, and I'm like,

470
00:26:23,200 --> 00:26:25,720
Speaker 1: you have a terrific team that understands that and that

471
00:26:25,760 --> 00:26:28,200
Speaker 1: you know, gets on board and we it's a democracy,

472
00:26:28,280 --> 00:26:30,480
Speaker 1: like we worked together and make sure that we're all

473
00:26:30,600 --> 00:26:32,840
Speaker 1: on board with the clients that we have, but like

474
00:26:32,960 --> 00:26:36,440
Speaker 1: we the collection of clients we have is is because

475
00:26:36,520 --> 00:26:39,480
Speaker 1: I support the direction we're taking it in. So the

476
00:26:39,520 --> 00:26:43,760
Speaker 1: Calawe Report really tells the stories of um, the people

477
00:26:43,800 --> 00:26:46,840
Speaker 1: in my world who support the kind of work that

478
00:26:46,880 --> 00:26:50,320
Speaker 1: I do. And A Movable Feet specifically is a dinner

479
00:26:50,359 --> 00:26:53,399
Speaker 1: party series that my friend Emily, who um, who I

480
00:26:53,400 --> 00:26:56,439
Speaker 1: really didn't know very well when she brought me the

481
00:26:56,480 --> 00:27:01,120
Speaker 1: idea of doing a dinner party series UM together that

482
00:27:01,600 --> 00:27:05,480
Speaker 1: took our chef friends, our local chef friends and put

483
00:27:05,520 --> 00:27:09,480
Speaker 1: them into local dinner parties that really talked about how

484
00:27:09,600 --> 00:27:13,400
Speaker 1: Nashville entertains. So it's very specific to Nashville. We take

485
00:27:13,480 --> 00:27:17,879
Speaker 1: a local chef, we give them a small budget. Um,

486
00:27:17,920 --> 00:27:19,840
Speaker 1: I wish it was bigger. Maybe we can. You can

487
00:27:19,840 --> 00:27:24,560
Speaker 1: help me with sponsorships, help me. It's about their yeah,

488
00:27:24,640 --> 00:27:28,760
Speaker 1: and um created you find a location and then invite

489
00:27:28,880 --> 00:27:32,080
Speaker 1: terrific people and Emily takes photos and I write the

490
00:27:32,119 --> 00:27:35,679
Speaker 1: story and then we give recipes and um, you know,

491
00:27:35,680 --> 00:27:38,040
Speaker 1: talk about the scene at the party. I love that

492
00:27:38,119 --> 00:27:41,560
Speaker 1: you guys actually give the recipes. Yeah, because that I mean,

493
00:27:41,600 --> 00:27:46,320
Speaker 1: you're using these chefs who are ye like saying, Tandy Wilson,

494
00:27:46,600 --> 00:27:49,959
Speaker 1: James Spirit Award winning right, where does so? Where does Tandy?

495
00:27:50,080 --> 00:27:52,359
Speaker 1: Tandy's at City House? Yeah? Oh my gosh, that's like

496
00:27:52,359 --> 00:27:56,359
Speaker 1: one of my favorite. Yeah. Enjolia Jackson from cap Row

497
00:27:56,560 --> 00:27:58,399
Speaker 1: she did our first when we did that at UM

498
00:27:58,520 --> 00:28:00,920
Speaker 1: Emily and her husband Julia House, which happens to be

499
00:28:01,080 --> 00:28:03,680
Speaker 1: roy Acuff's old house. A big deal. Yeah, no big deal.

500
00:28:03,960 --> 00:28:08,000
Speaker 1: So it's like finding ways to, you know, find locations

501
00:28:08,040 --> 00:28:10,520
Speaker 1: that tell the story of Nashville and trying to try

502
00:28:10,560 --> 00:28:14,120
Speaker 1: to get different people in the mix. Um. The next

503
00:28:14,119 --> 00:28:17,400
Speaker 1: one that's coming up is my dear friend Emily Leonard,

504
00:28:17,440 --> 00:28:21,440
Speaker 1: who I saw at Pilates this morning. Actually she's an artist,

505
00:28:21,840 --> 00:28:25,800
Speaker 1: and we shot this sort of midsummer night's dream tea

506
00:28:25,880 --> 00:28:30,199
Speaker 1: party at her at her her studio, surrounded by her

507
00:28:30,200 --> 00:28:33,239
Speaker 1: beautiful floral paintings. We all we got this group of

508
00:28:33,240 --> 00:28:36,960
Speaker 1: women we made um floral crowns and were long dresses,

509
00:28:37,040 --> 00:28:39,160
Speaker 1: and the chef, Lie Sad Donovan, who's a dear friend,

510
00:28:39,280 --> 00:28:43,600
Speaker 1: prepared this amazing spread. So just doing things like that

511
00:28:43,600 --> 00:28:46,520
Speaker 1: that are unexpected. Well, what's so cool about the Callaway

512
00:28:46,560 --> 00:28:50,280
Speaker 1: Report is? I mean, obviously from a blogging perspective, was

513
00:28:50,360 --> 00:28:55,480
Speaker 1: reading it going, holy sh it, it's so specifically um branded.

514
00:28:55,520 --> 00:28:57,760
Speaker 1: Obviously we're really good at that. But I can also

515
00:28:57,760 --> 00:29:00,400
Speaker 1: tell you have such a journalism background because the way

516
00:29:00,480 --> 00:29:05,280
Speaker 1: everything has written. It's the stories are told so extensively,

517
00:29:05,360 --> 00:29:08,200
Speaker 1: but also not like I was reading, it's so interested,

518
00:29:08,240 --> 00:29:11,280
Speaker 1: like what's the next part? Oh my gosh, this recipe

519
00:29:11,360 --> 00:29:14,000
Speaker 1: and the pictures tell the story too. It's all done

520
00:29:14,080 --> 00:29:17,640
Speaker 1: so well like a magazine. Yeah, thank you, And that's

521
00:29:17,680 --> 00:29:21,400
Speaker 1: that's it essentially is my magazine. Yeah, I would love

522
00:29:21,400 --> 00:29:23,880
Speaker 1: to have it printed sometime. That would be correct, it

523
00:29:23,880 --> 00:29:27,160
Speaker 1: would be so cool and we need like I give myself,

524
00:29:27,200 --> 00:29:29,560
Speaker 1: Like the Calori Report is something I'm so proud of,

525
00:29:29,720 --> 00:29:33,280
Speaker 1: but it's kind of like an albatross around my neck

526
00:29:33,360 --> 00:29:38,880
Speaker 1: because I it's so personal to me. And honestly, my

527
00:29:38,960 --> 00:29:41,959
Speaker 1: company was really small when I started doing it, so

528
00:29:42,000 --> 00:29:43,920
Speaker 1: I was able to spend like I only had a

529
00:29:43,920 --> 00:29:45,960
Speaker 1: couple of clients that are I was managing myself, so

530
00:29:46,000 --> 00:29:49,760
Speaker 1: I had time to work on the Calorie Report and

531
00:29:49,840 --> 00:29:54,120
Speaker 1: do it every other week. And now I've got five employees,

532
00:29:54,280 --> 00:29:58,560
Speaker 1: We've got at least fifteen clients, usually more, which is

533
00:29:58,600 --> 00:30:01,240
Speaker 1: amazing to be in three and a half years to

534
00:30:01,280 --> 00:30:04,320
Speaker 1: be here, but it doesn't give me enough time to

535
00:30:04,400 --> 00:30:07,920
Speaker 1: do the kind of posting on one so constant creation

536
00:30:08,080 --> 00:30:11,080
Speaker 1: is so time. Always laugh when people come to me

537
00:30:11,080 --> 00:30:12,920
Speaker 1: and there like, oh you you have a blog. I've

538
00:30:12,920 --> 00:30:14,800
Speaker 1: been thinking about starting a blog, and I'm like you're

539
00:30:16,920 --> 00:30:19,040
Speaker 1: I'm just like cool, do it in a month, like

540
00:30:19,120 --> 00:30:21,160
Speaker 1: talk to me again, because I know. And most of

541
00:30:21,160 --> 00:30:25,760
Speaker 1: the time people quit because it's time consuming, especially if

542
00:30:25,800 --> 00:30:28,120
Speaker 1: you get attached to it and you want the content

543
00:30:28,200 --> 00:30:31,920
Speaker 1: to be a certain way. And I take it so personally,

544
00:30:32,000 --> 00:30:34,120
Speaker 1: and my team is so great, they're so awesome, and

545
00:30:34,160 --> 00:30:36,920
Speaker 1: they want to take it off my plate. You can't. Can't.

546
00:30:38,200 --> 00:30:40,360
Speaker 1: And now I struggle with the same thing is that

547
00:30:40,880 --> 00:30:43,880
Speaker 1: people constantly reach out and asked me if they can

548
00:30:44,040 --> 00:30:46,960
Speaker 1: write for me or because I'm like, how would you write?

549
00:30:47,040 --> 00:30:49,560
Speaker 1: It's me, it's my voice, it's what I like. I

550
00:30:49,600 --> 00:30:53,719
Speaker 1: don't your brand, it's my brand, But what is my brand?

551
00:30:54,480 --> 00:30:58,760
Speaker 1: I'll talk about it and speaking a little bit. Your

552
00:30:59,120 --> 00:31:02,280
Speaker 1: brand is your boy, It totally is, you know, and

553
00:31:02,320 --> 00:31:04,320
Speaker 1: that and going back to the I'm a Gene and

554
00:31:04,320 --> 00:31:06,920
Speaker 1: Willie thing, I'm sorry that really led to a tangent,

555
00:31:07,320 --> 00:31:09,640
Speaker 1: which was some good background information, But I'm a Gene

556
00:31:09,680 --> 00:31:12,320
Speaker 1: Willie is kind of like this, this kind of ideal

557
00:31:12,880 --> 00:31:17,920
Speaker 1: branded company because the owners have U Matt Carey Edmondson

558
00:31:18,680 --> 00:31:22,400
Speaker 1: have this wonderful background family history in the denom industry.

559
00:31:22,440 --> 00:31:25,000
Speaker 1: They come to Nashville at a time when it's evolving,

560
00:31:25,440 --> 00:31:28,960
Speaker 1: set up shop in this amazing nineteen thirties gas station.

561
00:31:29,480 --> 00:31:35,200
Speaker 1: They're making blue jeans, which are an iconic American you

562
00:31:35,240 --> 00:31:40,120
Speaker 1: know product um that was hitting the exact right time

563
00:31:40,160 --> 00:31:42,920
Speaker 1: when the Americana movement was really big and starting to

564
00:31:43,000 --> 00:31:45,520
Speaker 1: take off, and they made in the Usa movement was

565
00:31:45,600 --> 00:31:48,560
Speaker 1: big and they had these really sexy friends, you know,

566
00:31:48,600 --> 00:31:52,000
Speaker 1: they had rock stars coming by, and then Gwyneth Paltrow

567
00:31:52,040 --> 00:31:53,800
Speaker 1: started hanging out there when she was filming a movie.

568
00:31:53,840 --> 00:31:57,160
Speaker 1: I'm at Michael Stipe there. I mean, like it attracted

569
00:31:58,040 --> 00:32:00,920
Speaker 1: all these people, like really amazing. It still does. And

570
00:32:01,040 --> 00:32:03,560
Speaker 1: they did this great programming. They did Supper and Song,

571
00:32:03,600 --> 00:32:06,719
Speaker 1: which they've started up again, so I know, yeah, so

572
00:32:06,760 --> 00:32:09,960
Speaker 1: they have one I think next week actually, but um

573
00:32:09,960 --> 00:32:12,160
Speaker 1: so Sepper and Song starting back up again. They're really

574
00:32:12,480 --> 00:32:15,680
Speaker 1: but they are. They're a case of like a really

575
00:32:15,720 --> 00:32:21,480
Speaker 1: great story, a great product, a terrific location, great programming,

576
00:32:21,560 --> 00:32:26,960
Speaker 1: terrific messaging. They're beautiful people, they have a beautiful staff.

577
00:32:27,000 --> 00:32:30,440
Speaker 1: It's like perfect that didn't happen often. But let me

578
00:32:30,480 --> 00:32:32,760
Speaker 1: ask you this, because when I'm a geniome really started.

579
00:32:32,800 --> 00:32:35,680
Speaker 1: I do feel like it's evolved into something a little different.

580
00:32:36,160 --> 00:32:39,160
Speaker 1: You know. So how important is it as a brand

581
00:32:39,320 --> 00:32:43,000
Speaker 1: to continue to evolve and grow? I think it's important.

582
00:32:43,160 --> 00:32:46,520
Speaker 1: It's I think not evolving and not changing is death.

583
00:32:47,280 --> 00:32:50,040
Speaker 1: You know. The only constant is, to give a cliche,

584
00:32:50,040 --> 00:32:53,400
Speaker 1: the only constant is changed. But you've still got to

585
00:32:53,440 --> 00:32:56,320
Speaker 1: maintain the integrity of what your brand is right, and

586
00:32:56,440 --> 00:32:58,800
Speaker 1: how do you keep your voice in the change? I

587
00:32:58,800 --> 00:33:01,920
Speaker 1: guess I think you've got to fight for it. You've

588
00:33:01,920 --> 00:33:04,680
Speaker 1: got a fight for it, you know, and that and

589
00:33:04,720 --> 00:33:07,880
Speaker 1: sometimes it's literally you've got people like around you who

590
00:33:07,920 --> 00:33:10,160
Speaker 1: are telling you that you need to go in a

591
00:33:10,160 --> 00:33:12,320
Speaker 1: different direction, or you know you need to give your

592
00:33:12,320 --> 00:33:14,560
Speaker 1: content creation over to somebody else. But if you know

593
00:33:15,560 --> 00:33:17,880
Speaker 1: that it's not right unless it's your voice, unless you're

594
00:33:17,920 --> 00:33:20,880
Speaker 1: doing it, then hold firm to that. Figure out why

595
00:33:20,920 --> 00:33:24,080
Speaker 1: you can give a little bit. But um, I think

596
00:33:24,160 --> 00:33:27,520
Speaker 1: just knowing exactly what your goals are and knowing you

597
00:33:27,560 --> 00:33:31,320
Speaker 1: don't have to know like the long term goal, but

598
00:33:31,440 --> 00:33:34,040
Speaker 1: just knowing like what you want to remain true to

599
00:33:34,320 --> 00:33:36,880
Speaker 1: and sticking to that no matter what as you grow

600
00:33:37,720 --> 00:33:41,120
Speaker 1: Like our the callaway is I have I have no

601
00:33:41,200 --> 00:33:44,680
Speaker 1: long term goal. I've never had an't that actually makes

602
00:33:44,680 --> 00:33:48,320
Speaker 1: me feel better. Always ask what is your long term goal?

603
00:33:48,440 --> 00:33:49,840
Speaker 1: And most of the time I'm like, I'm just trying

604
00:33:49,840 --> 00:33:52,480
Speaker 1: to get through today. Yeah exactly, I know, and I

605
00:33:52,520 --> 00:33:56,200
Speaker 1: think most of us are. And I think that Listen,

606
00:33:56,400 --> 00:33:59,200
Speaker 1: there are no constants. I don't think ten ten years

607
00:33:59,240 --> 00:34:01,480
Speaker 1: ago we didn't really as how important social media was

608
00:34:01,520 --> 00:34:03,880
Speaker 1: going to be, and so I couldn't have sat and

609
00:34:03,920 --> 00:34:07,000
Speaker 1: told you that this company was going to include so

610
00:34:07,080 --> 00:34:08,960
Speaker 1: much of that, you know, and that that was such

611
00:34:09,000 --> 00:34:11,840
Speaker 1: a consideration in terms of what I do. Um, we

612
00:34:11,960 --> 00:34:14,040
Speaker 1: just don't know what's coming down the pike. This is

613
00:34:14,040 --> 00:34:17,439
Speaker 1: not our parents generation, you know, it's not the way

614
00:34:17,480 --> 00:34:20,479
Speaker 1: of working coming out of you know, the American dream

615
00:34:20,520 --> 00:34:27,920
Speaker 1: has changed significantly. How so I think that you know,

616
00:34:28,080 --> 00:34:31,920
Speaker 1: even when I graduated from college and the early nineties,

617
00:34:31,960 --> 00:34:34,320
Speaker 1: the whole idea was still you graduate from a for

618
00:34:34,520 --> 00:34:37,120
Speaker 1: your college, you go into a career that you know, ideally,

619
00:34:37,120 --> 00:34:39,200
Speaker 1: you stick with this great company and grow through the

620
00:34:39,280 --> 00:34:42,040
Speaker 1: ranks and you know, you know, retire at sixty five.

621
00:34:42,080 --> 00:34:44,680
Speaker 1: That was the American dream. That was the American dream

622
00:34:44,719 --> 00:34:47,640
Speaker 1: of our our parents and our grandparents. And I just

623
00:34:47,760 --> 00:34:50,800
Speaker 1: think it's changed. I don't think there's one path anymore

624
00:34:50,880 --> 00:34:54,480
Speaker 1: to achieving that kind of ideal, you know, middle class,

625
00:34:54,520 --> 00:34:57,759
Speaker 1: upper middle class like comfort. I think that there's a

626
00:34:57,840 --> 00:35:01,719
Speaker 1: lot of different ways of doing things, and um that

627
00:35:02,040 --> 00:35:06,160
Speaker 1: people there's a lot more entrepreneurs out there, there's a

628
00:35:06,160 --> 00:35:10,360
Speaker 1: lot more people like us who are freelancers who have

629
00:35:10,480 --> 00:35:13,239
Speaker 1: created their own thing. I don't think like I don't

630
00:35:13,239 --> 00:35:17,200
Speaker 1: have the statistics, but I know the small businesses, you know,

631
00:35:17,440 --> 00:35:20,200
Speaker 1: booming over the last ten years, Like people have realized

632
00:35:20,239 --> 00:35:22,160
Speaker 1: they can work for themselves and they don't have to

633
00:35:22,160 --> 00:35:24,480
Speaker 1: work for big companies and they can make their own hours.

634
00:35:25,200 --> 00:35:28,760
Speaker 1: And I think in a city like Nashville that's especially prevalent,

635
00:35:29,120 --> 00:35:33,160
Speaker 1: like people come here and singer songwriters are a great example.

636
00:35:33,280 --> 00:35:36,759
Speaker 1: They are small businesses, you know, and then when you

637
00:35:36,800 --> 00:35:39,040
Speaker 1: get big, like if your Keith Urban, You've got a huge,

638
00:35:40,000 --> 00:35:43,640
Speaker 1: huge business. But you know when you're just somebody who's working,

639
00:35:43,680 --> 00:35:47,319
Speaker 1: I've got a publishing deal or you know, you're you're

640
00:35:47,480 --> 00:35:51,000
Speaker 1: creating a little company. I mean, my mind is just

641
00:35:51,040 --> 00:35:55,080
Speaker 1: going in a million directions using this podcast as a

642
00:35:55,120 --> 00:35:57,120
Speaker 1: way to figure out what I'm doing with my life.

643
00:35:58,480 --> 00:36:02,239
Speaker 1: I okay, So there's also this this metaphor read one

644
00:36:02,280 --> 00:36:04,879
Speaker 1: time or not metaphor, but like this I can't remember

645
00:36:04,920 --> 00:36:07,120
Speaker 1: who said it, but that you can drive all the

646
00:36:07,120 --> 00:36:11,440
Speaker 1: way across the US basically not without a map, but

647
00:36:11,480 --> 00:36:13,600
Speaker 1: with just with your headlights. You know, if you can

648
00:36:13,640 --> 00:36:17,239
Speaker 1: see what's in front of you, and just like you

649
00:36:17,239 --> 00:36:20,359
Speaker 1: can do it. Yeah, you know at night even right

650
00:36:20,680 --> 00:36:22,120
Speaker 1: you can do it. You just need to have to

651
00:36:22,200 --> 00:36:23,719
Speaker 1: You have to look at what's in front of you.

652
00:36:23,800 --> 00:36:25,400
Speaker 1: That's all you need to worry about. Well, you and

653
00:36:25,440 --> 00:36:28,880
Speaker 1: I saw each other last week at that event with UM.

654
00:36:28,920 --> 00:36:31,560
Speaker 1: It was actually a really cool event, was really fun

655
00:36:31,600 --> 00:36:34,160
Speaker 1: part of c M a fest week here in Nashville,

656
00:36:34,280 --> 00:36:38,240
Speaker 1: and it was thrown by Karen Fairchild, Kelsey Balleriny Kimberly

657
00:36:38,280 --> 00:36:41,080
Speaker 1: Schlapman from a little big town and it was all

658
00:36:41,120 --> 00:36:44,839
Speaker 1: about women celebrating women in Nashville doing things like what

659
00:36:44,840 --> 00:36:47,439
Speaker 1: we're doing and all of that stuff. But we sat

660
00:36:47,440 --> 00:36:50,399
Speaker 1: there forever and talked about how I think you said

661
00:36:50,440 --> 00:36:52,319
Speaker 1: to me, I'm just or I said to you one

662
00:36:52,400 --> 00:36:54,319
Speaker 1: of us, I'm just trying to figure out what I'm

663
00:36:54,360 --> 00:36:58,040
Speaker 1: doing with my life. Right before that, how you were

664
00:36:58,120 --> 00:37:00,799
Speaker 1: killing it. In my opinion, it's so funny how you

665
00:37:00,840 --> 00:37:03,600
Speaker 1: can just from the outside look like, holy shit, your

666
00:37:03,600 --> 00:37:06,560
Speaker 1: business is explaining and it's going so amazing. And I

667
00:37:06,640 --> 00:37:10,520
Speaker 1: show up every morning and I'm like, oh my god,

668
00:37:11,880 --> 00:37:16,080
Speaker 1: it's like, yeah, it's it's you. Never it's it's comparing

669
00:37:16,120 --> 00:37:21,080
Speaker 1: your outside to somebody else's inside. That's that's such and

670
00:37:21,440 --> 00:37:24,360
Speaker 1: such a danger zone. But that's social media too. It

671
00:37:24,480 --> 00:37:27,200
Speaker 1: is totally social media, and I think that that, yeah,

672
00:37:27,280 --> 00:37:31,200
Speaker 1: that creates this, um, this facade that everything is fine

673
00:37:31,320 --> 00:37:34,439
Speaker 1: when I mean, given you don't want you don't want

674
00:37:34,440 --> 00:37:37,520
Speaker 1: people to be uncomfortable because you're falling apart all the time.

675
00:37:38,440 --> 00:37:41,280
Speaker 1: You never think that get that. Yeah, my my clients

676
00:37:41,280 --> 00:37:43,760
Speaker 1: would not be happy to, you know, have it presented

677
00:37:43,760 --> 00:37:46,640
Speaker 1: on social media that I am falling apart. But um,

678
00:37:46,680 --> 00:37:49,280
Speaker 1: but I do think that there and we talked about

679
00:37:49,280 --> 00:37:52,440
Speaker 1: this too, that there is strength in vulnerability to get

680
00:37:52,480 --> 00:37:56,640
Speaker 1: all the brown here. But um, but there really is.

681
00:37:56,680 --> 00:37:58,960
Speaker 1: And that's something I've been trying to embrace is that

682
00:37:59,120 --> 00:38:04,759
Speaker 1: I don't have it figured out. I have I have

683
00:38:04,840 --> 00:38:07,560
Speaker 1: a really good idea of the right thing to do.

684
00:38:08,480 --> 00:38:11,920
Speaker 1: And you know talk about like keeping your brand on,

685
00:38:12,800 --> 00:38:15,760
Speaker 1: you know, focused while you're evolving and changing and growing.

686
00:38:16,400 --> 00:38:19,720
Speaker 1: I think like with my company, the most important things

687
00:38:19,760 --> 00:38:25,040
Speaker 1: to me is that we are treat our word, That

688
00:38:25,120 --> 00:38:29,880
Speaker 1: we are kind, that we um, that we work with

689
00:38:29,960 --> 00:38:34,360
Speaker 1: people we believe in who aren't assholes you know, um,

690
00:38:34,400 --> 00:38:38,799
Speaker 1: which basically leads to integrity um, And that we we

691
00:38:38,960 --> 00:38:41,560
Speaker 1: enjoy doing the work. You know. Those are the things

692
00:38:41,640 --> 00:38:44,120
Speaker 1: that I feel like we have all those things that

693
00:38:44,880 --> 00:38:46,840
Speaker 1: like when I say, I'm trying to work with a

694
00:38:46,840 --> 00:38:49,319
Speaker 1: new client, Like my criteria are first of all, are

695
00:38:49,360 --> 00:38:53,359
Speaker 1: the assholes, because then they're they're out, Um, do they

696
00:38:53,360 --> 00:38:55,520
Speaker 1: have a good story, do they have a good product?

697
00:38:55,640 --> 00:38:58,200
Speaker 1: And do they work as hard as we do? And

698
00:38:58,320 --> 00:39:00,960
Speaker 1: that's the thing. It's like, because we work really hard.

699
00:39:01,040 --> 00:39:03,080
Speaker 1: I'm really worried about my team right now because we

700
00:39:03,120 --> 00:39:05,680
Speaker 1: are so busy and like we're trying to expand and

701
00:39:05,719 --> 00:39:10,920
Speaker 1: we need somebody else honestly already. But like this is

702
00:39:11,600 --> 00:39:13,879
Speaker 1: I was also worked all weekend, and I worked all

703
00:39:13,880 --> 00:39:16,239
Speaker 1: weekend the weekend before, and like, I don't know when

704
00:39:16,280 --> 00:39:20,920
Speaker 1: that ends. I don't like And I was thinking about it,

705
00:39:20,960 --> 00:39:24,680
Speaker 1: and like, I don't know when as this small business owner,

706
00:39:24,760 --> 00:39:28,520
Speaker 1: I get to have a life that's separate from the work.

707
00:39:28,640 --> 00:39:30,640
Speaker 1: I'm not sure you do. I don't think you do.

708
00:39:30,800 --> 00:39:33,360
Speaker 1: That's kind of what I've started to learn to there's

709
00:39:33,760 --> 00:39:36,799
Speaker 1: luxuries of owning your own business, and there's a lot

710
00:39:36,840 --> 00:39:39,000
Speaker 1: of cool parts of it, like getting to make your

711
00:39:39,000 --> 00:39:43,560
Speaker 1: own hours. But also you're never off, You're not and

712
00:39:43,600 --> 00:39:47,680
Speaker 1: you know even this, like, um, I'm thrilled to catch

713
00:39:47,760 --> 00:39:50,960
Speaker 1: up with you, my my longtime friend. But it's like

714
00:39:51,040 --> 00:39:54,040
Speaker 1: this is this is good for my brand, you know,

715
00:39:54,080 --> 00:39:57,000
Speaker 1: being on your podcast, and it's like just thinking about that,

716
00:39:57,040 --> 00:40:02,120
Speaker 1: this is like work. Yeah, I don't want to be

717
00:40:02,239 --> 00:40:06,920
Speaker 1: going to that party with work, absolutely, and it's like

718
00:40:07,040 --> 00:40:10,439
Speaker 1: it's not there's And I think that's why you gotta

719
00:40:10,480 --> 00:40:13,879
Speaker 1: love what you do. If you're working for yourself, you've

720
00:40:13,960 --> 00:40:16,279
Speaker 1: really got to love with you because you're never going

721
00:40:16,320 --> 00:40:19,520
Speaker 1: to not be doing it. Well, let's talk about dating then, Okay,

722
00:40:23,239 --> 00:40:26,960
Speaker 1: at that party we're talking about the hours. Then it

723
00:40:27,120 --> 00:40:30,080
Speaker 1: is so super cool that you have all the stuff

724
00:40:30,120 --> 00:40:32,799
Speaker 1: that you have going on and you've somehow managed to

725
00:40:32,840 --> 00:40:35,080
Speaker 1: take all of the things you've done all of these

726
00:40:35,160 --> 00:40:37,640
Speaker 1: years and make them into a business, which is awesome.

727
00:40:38,480 --> 00:40:40,799
Speaker 1: How does that affect your dating life? Oh well it

728
00:40:41,400 --> 00:40:47,600
Speaker 1: kills any I have one. No, I don't. But I'm

729
00:40:47,640 --> 00:40:49,799
Speaker 1: also in this and we talked about this, and this

730
00:40:49,880 --> 00:40:52,480
Speaker 1: gets into like being vulnerable and open and like, but

731
00:40:52,560 --> 00:40:55,960
Speaker 1: I have I've talked about it before. Um I think

732
00:40:56,000 --> 00:40:59,480
Speaker 1: I told you I did this podcast. Um with. I

733
00:40:59,520 --> 00:41:01,839
Speaker 1: have a friend and an old roommate from New York

734
00:41:01,880 --> 00:41:04,600
Speaker 1: who works with w n y C, and you know,

735
00:41:04,680 --> 00:41:09,319
Speaker 1: that's the public radio station in New York City, and

736
00:41:09,360 --> 00:41:11,680
Speaker 1: she asked me to be on this podcast called Ten

737
00:41:11,719 --> 00:41:14,920
Speaker 1: Things That Scare Me and it's really cool. Like I

738
00:41:14,960 --> 00:41:17,000
Speaker 1: was going back and listen. I've listened to all of

739
00:41:17,080 --> 00:41:19,200
Speaker 1: up until like when I was on it. But then

740
00:41:19,239 --> 00:41:20,920
Speaker 1: I checked back in the other day in like Isaac's

741
00:41:21,000 --> 00:41:22,719
Speaker 1: Rahi was on it, you know, and they had like

742
00:41:23,280 --> 00:41:26,799
Speaker 1: really cool people, like random people like Anthony Scaramucci was

743
00:41:26,840 --> 00:41:28,479
Speaker 1: on it. Who was you know, worked for Donald Trump

744
00:41:28,480 --> 00:41:31,760
Speaker 1: for about two seconds, um, But simns Ra the chef

745
00:41:31,800 --> 00:41:34,040
Speaker 1: I love, was on it. So there's really interesting people

746
00:41:34,080 --> 00:41:37,640
Speaker 1: in this normal people like me. But I got I

747
00:41:37,760 --> 00:41:39,600
Speaker 1: decided when I went in there to talk about what

748
00:41:39,600 --> 00:41:41,560
Speaker 1: it scared me, I was going to get really really

749
00:41:41,600 --> 00:41:44,320
Speaker 1: honest because I just I was sort of going through

750
00:41:44,360 --> 00:41:48,960
Speaker 1: this midlife crisis. I've turned forty nine in April last April,

751
00:41:49,719 --> 00:41:53,760
Speaker 1: and I think last fall I suddenly figured out that

752
00:41:53,880 --> 00:42:00,399
Speaker 1: I was alone and and like kind of like, oh shit,

753
00:42:00,560 --> 00:42:04,200
Speaker 1: I got this company that I love and I love

754
00:42:04,239 --> 00:42:06,719
Speaker 1: my friends, and I'm building I'm adding onto my house.

755
00:42:06,760 --> 00:42:07,960
Speaker 1: I think I told you that that I'm in the

756
00:42:07,960 --> 00:42:10,440
Speaker 1: middle of a huge renovation. I'm basically living in a

757
00:42:10,480 --> 00:42:14,160
Speaker 1: small portion of a house that I'm building, and I've

758
00:42:14,160 --> 00:42:17,160
Speaker 1: got all these things, does that mean that I don't

759
00:42:17,200 --> 00:42:20,080
Speaker 1: get to fall in love? And I was talking to

760
00:42:20,120 --> 00:42:22,439
Speaker 1: a friend in New York about it, and she was like, well,

761
00:42:22,600 --> 00:42:25,200
Speaker 1: you don't get to have it all. Maybe you don't

762
00:42:25,200 --> 00:42:30,600
Speaker 1: get to so and then everybody, everybody's been like no, no, no, no,

763
00:42:30,600 --> 00:42:33,239
Speaker 1: no no no, And I'm like, I know, and it's like,

764
00:42:33,400 --> 00:42:38,000
Speaker 1: you know, I yeah, I rejected that. I rejected it

765
00:42:38,000 --> 00:42:40,399
Speaker 1: when she said it. But of course it's stuck with me,

766
00:42:41,200 --> 00:42:43,319
Speaker 1: you know, and thinking about that but doing the ten

767
00:42:43,360 --> 00:42:46,480
Speaker 1: things that scare me. I did talk about how I

768
00:42:46,520 --> 00:42:49,759
Speaker 1: do worry that I've you know, did I make a

769
00:42:49,880 --> 00:42:52,600
Speaker 1: choice along the way and shut my heart down? Like

770
00:42:52,600 --> 00:42:56,560
Speaker 1: when I got sober, I have a big heartbreak brought

771
00:42:56,640 --> 00:42:58,680
Speaker 1: a lot of that on. I have been building up

772
00:42:58,680 --> 00:43:00,760
Speaker 1: for a long time. But like I kind of hip

773
00:43:01,040 --> 00:43:05,400
Speaker 1: rock bottom after I got broken up with and Um,

774
00:43:05,440 --> 00:43:09,640
Speaker 1: and I thought my life was over and I was like, well, funk,

775
00:43:09,640 --> 00:43:11,200
Speaker 1: I'm not going to have that happen to me again.

776
00:43:11,360 --> 00:43:15,239
Speaker 1: So totally turned it off and didn't really try today.

777
00:43:15,280 --> 00:43:18,480
Speaker 1: I've dated a couple of people over the last fourteen years,

778
00:43:18,480 --> 00:43:21,799
Speaker 1: but like I have not like the time when all

779
00:43:21,800 --> 00:43:24,520
Speaker 1: my friends were looking for their partners. I just didn't

780
00:43:24,520 --> 00:43:28,520
Speaker 1: do it. I focused on business. Yeah, so now I

781
00:43:28,600 --> 00:43:31,280
Speaker 1: am I know amazing men. They happen to be married

782
00:43:31,320 --> 00:43:36,160
Speaker 1: to my amazing friends. So I don't know. So I'm

783
00:43:36,200 --> 00:43:38,200
Speaker 1: having a hard time. And we talked about the apps

784
00:43:38,239 --> 00:43:41,760
Speaker 1: a little bit. You know, it's I've got my sister

785
00:43:41,840 --> 00:43:45,279
Speaker 1: got married to an amazing guy from Match dot com. Yeah,

786
00:43:45,840 --> 00:43:48,040
Speaker 1: let me say this though Match dot com, I do

787
00:43:48,239 --> 00:43:51,920
Speaker 1: hear more success stories than like a tender or a bumble.

788
00:43:52,120 --> 00:43:54,800
Speaker 1: And I don't know what that is. I don't know

789
00:43:54,840 --> 00:43:58,560
Speaker 1: if it's because they're more specific in defining yourself or

790
00:43:58,560 --> 00:44:02,879
Speaker 1: what you're looking for. I mean, don't they pick kind

791
00:44:02,880 --> 00:44:06,080
Speaker 1: of who I don't you know, I don't know. I

792
00:44:06,120 --> 00:44:08,200
Speaker 1: need to ask Millie about that. I should do some research.

793
00:44:08,280 --> 00:44:10,319
Speaker 1: We should do some research on that. I've heard. I've

794
00:44:10,320 --> 00:44:14,240
Speaker 1: had a couple of friends have success for Match dot com.

795
00:44:14,280 --> 00:44:18,400
Speaker 1: I have had no friends have success from Bumble. I'm like, so, wait,

796
00:44:18,440 --> 00:44:22,000
Speaker 1: what am I doing a great job meeting sociopaths on

797
00:44:22,239 --> 00:44:28,240
Speaker 1: you know? Basically, if you were like, you know, emotionally damaged,

798
00:44:28,320 --> 00:44:32,360
Speaker 1: I am all over you. If I if I'm attracted

799
00:44:32,400 --> 00:44:34,759
Speaker 1: to you and you are slightly sucked in the head,

800
00:44:35,000 --> 00:44:38,719
Speaker 1: bring it on totally. There's this meme like if you

801
00:44:39,040 --> 00:44:42,480
Speaker 1: have tall baggage, it's like all the different kinds of

802
00:44:42,520 --> 00:44:46,360
Speaker 1: baggage are exterior though, but like, sign me up right exactly,

803
00:44:46,400 --> 00:44:50,040
Speaker 1: I feel like a tall red flag, a sociopath red flag.

804
00:44:50,239 --> 00:44:53,480
Speaker 1: Totally totally. Yeah, I don't. I haven't made great decisions

805
00:44:53,480 --> 00:44:57,160
Speaker 1: to that department. But but I am like, I do

806
00:44:57,280 --> 00:45:00,200
Speaker 1: think that, like it comes down to being happy with yourself.

807
00:45:00,360 --> 00:45:02,640
Speaker 1: I agree with that, and I am happy, you know,

808
00:45:02,960 --> 00:45:04,880
Speaker 1: I am like, I do feel like I'm where I

809
00:45:04,920 --> 00:45:06,840
Speaker 1: need to be. We have a lot to be grateful

810
00:45:06,880 --> 00:45:09,160
Speaker 1: for I do. I do. I know that, and I'm

811
00:45:09,160 --> 00:45:11,400
Speaker 1: going to reject the statement about you can't have it

812
00:45:11,440 --> 00:45:14,120
Speaker 1: all as well, Okay, maybe you can't have it all

813
00:45:14,160 --> 00:45:17,279
Speaker 1: at the same time. That's yes, I agree with that

814
00:45:17,520 --> 00:45:19,719
Speaker 1: because if you're like for me, I love that you said.

815
00:45:19,760 --> 00:45:21,600
Speaker 1: I just woke up one day and realized I was alone.

816
00:45:21,760 --> 00:45:24,240
Speaker 1: Like I woke up one day and I was like, oh, ship,

817
00:45:24,360 --> 00:45:26,759
Speaker 1: I want to have kids, wouldn't I. I hadn't even

818
00:45:26,760 --> 00:45:28,800
Speaker 1: had time to think about it, and then all of

819
00:45:28,840 --> 00:45:32,320
Speaker 1: a sudden, I realized my age and that the clock

820
00:45:32,520 --> 00:45:36,279
Speaker 1: was ticking. That is legitimate. Yeah, I've never wanted to

821
00:45:36,320 --> 00:45:39,279
Speaker 1: have kids, so it's never been at that time. I

822
00:45:39,280 --> 00:45:43,840
Speaker 1: haven't had that timeline, So I don't know it's different,

823
00:45:44,360 --> 00:45:47,520
Speaker 1: but like I do, Like I now realized that, you know,

824
00:45:47,640 --> 00:45:50,960
Speaker 1: I love to do things alone. Like I'm a total introvert.

825
00:45:51,560 --> 00:45:54,239
Speaker 1: So I loved I travel alone. I've travel all over

826
00:45:54,239 --> 00:45:57,080
Speaker 1: the world alone, and you know, I don't mind. I've

827
00:45:57,120 --> 00:45:59,959
Speaker 1: driven across country by myself twice. It's like that doesn't

828
00:46:00,160 --> 00:46:02,960
Speaker 1: bother me. But recently I'm like, this would be so

829
00:46:03,040 --> 00:46:04,759
Speaker 1: much more fun if I had somebody with me to

830
00:46:04,800 --> 00:46:07,120
Speaker 1: share it with. Yeah, and I don't think I've ever

831
00:46:07,160 --> 00:46:10,680
Speaker 1: really felt that before. Well, what is your social media?

832
00:46:10,800 --> 00:46:14,839
Speaker 1: Let me out here? Actually, do you want to know?

833
00:46:14,840 --> 00:46:17,720
Speaker 1: Where can people find? Thank you? Okay? So at Libby,

834
00:46:17,760 --> 00:46:20,840
Speaker 1: Callaway and Callaway s A L L A W A

835
00:46:21,080 --> 00:46:26,400
Speaker 1: Y N seventy nineteen seventy. So any man listening, Yes, exactly,

836
00:46:26,520 --> 00:46:31,400
Speaker 1: hit me up. I'm all for hanging out and the

837
00:46:31,440 --> 00:46:35,839
Speaker 1: Callaways Instagram is at the underscore Callaway. Okay. What if

838
00:46:35,960 --> 00:46:39,640
Speaker 1: Velvet's Edge became a dating site? Hey, oh my god,

839
00:46:40,000 --> 00:46:42,240
Speaker 1: pimping out all my cool friends because I have so

840
00:46:42,280 --> 00:46:45,120
Speaker 1: many cool girlfriends. Oh, that's kind of a great idea.

841
00:46:45,320 --> 00:46:47,239
Speaker 1: My god, is this my new brand? It? Maybe is.

842
00:46:47,280 --> 00:46:50,040
Speaker 1: I think it's a sub podcast at least, I think

843
00:46:50,120 --> 00:46:52,880
Speaker 1: that's right. Think about how many cool girls we know

844
00:46:52,920 --> 00:46:55,960
Speaker 1: in Nashville. There are the cool man I've got to

845
00:46:55,960 --> 00:46:57,600
Speaker 1: find them for us. I don't know. I feel like

846
00:46:57,640 --> 00:47:00,879
Speaker 1: they're they're like I've put they're married charcoal. They're married

847
00:47:00,960 --> 00:47:06,560
Speaker 1: charcoal friends. Yeah, exactly, exactly, sh it. Okay, you guys

848
00:47:06,680 --> 00:47:09,760
Speaker 1: check out Libby though and the Callaway and the callaways Report.

849
00:47:10,239 --> 00:47:13,000
Speaker 1: It's just the Callaway dot com dot com and then

850
00:47:13,080 --> 00:47:14,839
Speaker 1: it will link you to the Calorie Report. You can

851
00:47:14,840 --> 00:47:18,919
Speaker 1: sign up there. Oh yeah, just subscribe to subscribe. We'd

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00:47:18,920 --> 00:47:21,600
Speaker 1: love that. It's actually a really great podcast, I mean blog.

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Speaker 1: I read the one about Brett Warren, who's another chotographer

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00:47:24,200 --> 00:47:27,440
Speaker 1: I'm obsessed with. We lost him to New York, I

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00:47:27,520 --> 00:47:30,720
Speaker 1: know we did. He comes back apparently though, so yeah,

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00:47:30,760 --> 00:47:33,680
Speaker 1: his interviews. I just love how you actually tap into

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Speaker 1: people's personalities. I feel like I'm sitting in the room

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00:47:36,520 --> 00:47:38,839
Speaker 1: with you, guys. Thank you. I know those conversations. It

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00:47:38,880 --> 00:47:40,360
Speaker 1: is why I was talking to you about, like I

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00:47:40,440 --> 00:47:43,680
Speaker 1: would love to have a podcast. I need something else

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00:47:43,760 --> 00:47:48,120
Speaker 1: to do, but like, essentially it would be a live

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00:47:48,239 --> 00:47:51,440
Speaker 1: version of those calorbar reports. So much fun. Do it.

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Speaker 1: We'll be on the lookout. Thank you so much for

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00:47:55,680 --> 00:47:59,160
Speaker 1: doing that. Thank you. Check out Livy at the Callaway

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Speaker 1: dot com. All right, bye, this is Kelly Henderson and

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Speaker 1: you've been listening to the Velvet Edge podcast. I truly

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00:48:06,840 --> 00:48:09,280
Speaker 1: believe that every one of us has a little velvet

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00:48:09,320 --> 00:48:12,120
Speaker 1: and a little edge, so it's so important to remember

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00:48:12,160 --> 00:48:15,360
Speaker 1: that to be strong, you must be soft too. Thank

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00:48:15,400 --> 00:48:17,720
Speaker 1: you so much for sharing in those stories with things.

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00:48:18,120 --> 00:48:21,080
Speaker 1: You can follow Velvet's Edge on Instagram, Facebook, and Twitter,

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00:48:21,320 --> 00:48:23,840
Speaker 1: as well as velvet's Edge dot com. If you have

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00:48:23,960 --> 00:48:27,160
Speaker 1: it yet, go to Apple Podcasts and subscribe, rate and

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00:48:27,200 --> 00:48:31,240
Speaker 1: review this podcast. Join me every Wednesday for more conversations

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00:48:31,360 --> 00:48:35,120
Speaker 1: on lifestyle, beauty, and relationships. Thanks for listening.