1 00:00:04,160 --> 00:00:12,559 Speaker 1: Get in touch with technology with text stuff from dot com. 2 00:00:12,600 --> 00:00:16,440 Speaker 1: Hey everyone, and welcome to tech stuff. I'm Jonathan Strickland 3 00:00:16,520 --> 00:00:19,079 Speaker 1: and I'm Lauren Focalam, and today we wanted to talk 4 00:00:19,160 --> 00:00:22,800 Speaker 1: about bacon. So bacon is a big thing on the internet. 5 00:00:22,840 --> 00:00:25,799 Speaker 1: Everyone loves bacon. The hipster's love bacon. They're bacon t 6 00:00:26,000 --> 00:00:34,640 Speaker 1: shirts and bacon what Lauren? Beacons? Beacons, stupid typos, beacons 7 00:00:35,400 --> 00:00:36,839 Speaker 1: you know what? Wait wait, wait wait, I know all 8 00:00:36,840 --> 00:00:40,120 Speaker 1: about beacons because I made a prediction about beacons for 9 00:00:40,240 --> 00:00:44,400 Speaker 1: the predictions. So beacon technology. Yeah, you may have heard 10 00:00:44,440 --> 00:00:47,600 Speaker 1: of beacons, especially if you are an iOS seven fan, 11 00:00:47,760 --> 00:00:50,199 Speaker 1: and you might have heard of I beacon, and you 12 00:00:50,240 --> 00:00:53,280 Speaker 1: may wonder what the heck is a beacon? Why? Why 13 00:00:53,320 --> 00:00:57,480 Speaker 1: what are we talking about here? So really to understand that, 14 00:00:57,520 --> 00:01:00,520 Speaker 1: you have to know that beacon is really an implementation. Okay, 15 00:01:00,520 --> 00:01:05,000 Speaker 1: it's not, it's not so much, but rather an application 16 00:01:05,120 --> 00:01:08,800 Speaker 1: of Bluetooth Low Energy exactly. And Bluetooth low Energy is 17 00:01:08,880 --> 00:01:11,320 Speaker 1: part is one of the protocols. It's part of Bluetooth 18 00:01:11,360 --> 00:01:15,240 Speaker 1: four point Oh. So, Bluetooth is a set of standards 19 00:01:15,360 --> 00:01:19,759 Speaker 1: for wireless data transmission. You may have heard about personal 20 00:01:19,800 --> 00:01:24,160 Speaker 1: area networks these little networks that exist within a small region. 21 00:01:24,200 --> 00:01:28,240 Speaker 1: We're talking like within the the range of around fifty 22 00:01:28,240 --> 00:01:31,680 Speaker 1: meters around a hundred sixty four feet that's typically what 23 00:01:31,720 --> 00:01:34,840 Speaker 1: Bluetooth four point oh can reach. Um, these are where 24 00:01:34,840 --> 00:01:36,480 Speaker 1: you can have all these sort of devices talk to 25 00:01:36,520 --> 00:01:38,880 Speaker 1: one another within this region. If they were to leave 26 00:01:38,920 --> 00:01:41,000 Speaker 1: the region, they would no longer be in contact with 27 00:01:41,000 --> 00:01:44,280 Speaker 1: each other. I played some awesome games of Space Team 28 00:01:44,280 --> 00:01:48,600 Speaker 1: over Bluetooth. Seriously Space Team, well, I mean like the 29 00:01:48,600 --> 00:01:52,480 Speaker 1: the I have controllers for video games that work on Bluetooth. 30 00:01:52,600 --> 00:01:55,800 Speaker 1: I've got the Pebble smart watch, which connects by a 31 00:01:55,800 --> 00:01:59,560 Speaker 1: Bluetooth to my smartphone. I have a speaker in one 32 00:01:59,560 --> 00:02:02,680 Speaker 1: of the showers at my house that is a Bluetooth speaker, 33 00:02:02,720 --> 00:02:06,120 Speaker 1: so I can turn on my my Neil Diamond playlist 34 00:02:06,200 --> 00:02:10,639 Speaker 1: when I go and and what oh, that's perfect come 35 00:02:10,639 --> 00:02:16,320 Speaker 1: into America today. I love Bluetooth, so so Beacon. Like 36 00:02:16,360 --> 00:02:18,560 Speaker 1: you said, it's part of a Bluetooth Low Energy or 37 00:02:18,639 --> 00:02:22,360 Speaker 1: also known as Bluetooth Smart. Those are the two interchangeable terms. 38 00:02:22,680 --> 00:02:25,359 Speaker 1: And this is a particular set of protocols that allows 39 00:02:25,440 --> 00:02:29,800 Speaker 1: for low energy Bluetooth transmissions. This is really important because 40 00:02:29,840 --> 00:02:33,639 Speaker 1: Bluetooth traditionally is kind of a battery suck. It really 41 00:02:33,720 --> 00:02:36,200 Speaker 1: drains your battery pretty quickly. Right. But but but this 42 00:02:36,320 --> 00:02:39,160 Speaker 1: uses just small packets of information, so it's not nearly 43 00:02:39,200 --> 00:02:42,880 Speaker 1: as much of a drain. Exactly. It's very efficient. Uh, 44 00:02:42,919 --> 00:02:45,120 Speaker 1: it's and and it's also limited. Right, So you're not 45 00:02:45,160 --> 00:02:48,160 Speaker 1: gonna be streaming Like I talked about that Bluetooth speaker 46 00:02:48,200 --> 00:02:49,799 Speaker 1: that I have in a shower, I'm not going to 47 00:02:49,960 --> 00:02:53,000 Speaker 1: use Bluetooth low energy to stream a song from my 48 00:02:53,080 --> 00:02:56,160 Speaker 1: phone to that speaker because it can't handle that size 49 00:02:56,160 --> 00:02:58,840 Speaker 1: of a data packet. It's it's really just a tiny 50 00:02:59,520 --> 00:03:03,239 Speaker 1: packet can handle a little bit of information. It's Twitter 51 00:03:03,280 --> 00:03:06,720 Speaker 1: instead of Netflix, exactly. Yeah, it's a good, good comparison, 52 00:03:06,800 --> 00:03:09,920 Speaker 1: you know you are. Uh, it's very versatile, but it 53 00:03:09,960 --> 00:03:13,640 Speaker 1: also has its limitations. So this technology, like you said, Lauren, 54 00:03:14,040 --> 00:03:17,440 Speaker 1: it's not new. It was actually developed under the name 55 00:03:17,520 --> 00:03:21,760 Speaker 1: Wybery by a company, little company called Nokia, So Nokia, 56 00:03:21,960 --> 00:03:24,840 Speaker 1: Nokia or Nokia, depending upon how you like to pronounce. 57 00:03:24,840 --> 00:03:27,519 Speaker 1: It started working on this way back in two thousand 58 00:03:27,560 --> 00:03:31,079 Speaker 1: and six, but it was eventually lumped in in two 59 00:03:31,120 --> 00:03:34,680 Speaker 1: thousand and ten with the Bluetooth standard. So we've had 60 00:03:34,760 --> 00:03:38,800 Speaker 1: this since, but it's just now starting to get some traction. 61 00:03:38,880 --> 00:03:43,000 Speaker 1: You're starting to hear about beacons, especially once uh, Apple 62 00:03:43,080 --> 00:03:47,360 Speaker 1: announced that they were incorporating I beacon, although to be fair, 63 00:03:47,760 --> 00:03:50,600 Speaker 1: Apple was not. They didn't trumpet this. This was not 64 00:03:50,680 --> 00:03:53,440 Speaker 1: like one of their big announcements when they unveiled iOS seven. 65 00:03:53,800 --> 00:03:56,840 Speaker 1: If you looked at one of the keynote slides almost 66 00:03:56,880 --> 00:04:00,600 Speaker 1: at power point, but keynote slides, it was probably weren't 67 00:04:00,680 --> 00:04:04,720 Speaker 1: using power probably not. Uh, it was one of like 68 00:04:05,360 --> 00:04:08,080 Speaker 1: two dozen terms on the on a slide that would 69 00:04:08,160 --> 00:04:11,200 Speaker 1: appeared down towards the lower left hand corner, and it 70 00:04:11,280 --> 00:04:15,040 Speaker 1: wasn't really featured at all. Well, I think that that's 71 00:04:15,280 --> 00:04:19,280 Speaker 1: mostly because not that many um not that many apps 72 00:04:19,440 --> 00:04:23,640 Speaker 1: have have that function built in, or that that not 73 00:04:23,680 --> 00:04:28,880 Speaker 1: that many hardware providers are overall selling beacon technology to 74 00:04:29,720 --> 00:04:32,960 Speaker 1: two places that would be able to use them. Yeah, exactly, Yeah, 75 00:04:32,960 --> 00:04:35,440 Speaker 1: there's only a few examples right now. For example, uh, 76 00:04:35,560 --> 00:04:39,120 Speaker 1: the Apple stores have them now in the Apple stores. Case. 77 00:04:39,160 --> 00:04:42,560 Speaker 1: Here's I guess I should really explain what a beacon does. Technically, 78 00:04:42,560 --> 00:04:46,200 Speaker 1: what a beacon does, It transmits information over this bluetooth 79 00:04:46,240 --> 00:04:50,680 Speaker 1: low energy two devices that can then accept that information. 80 00:04:51,080 --> 00:04:53,440 Speaker 1: It can also act as a receiver. Doesn't have to 81 00:04:53,480 --> 00:04:55,559 Speaker 1: just be a transmitter, can be a transmitter and receiver, 82 00:04:55,640 --> 00:04:58,039 Speaker 1: and in fact, I think most implementations we will see 83 00:04:58,080 --> 00:05:01,799 Speaker 1: will show both transmitter and receiver. Um. So the idea 84 00:05:01,880 --> 00:05:04,560 Speaker 1: being that because it's low energy, you could create a 85 00:05:04,600 --> 00:05:08,640 Speaker 1: standalone device that all it does is beam out whatever 86 00:05:08,680 --> 00:05:11,440 Speaker 1: information you wanted to beam out, and it would be 87 00:05:11,520 --> 00:05:16,239 Speaker 1: accepted by other mobile devices that have Bluetooth technology enabled 88 00:05:16,360 --> 00:05:18,920 Speaker 1: to have some sort of app that as able to 89 00:05:19,000 --> 00:05:21,839 Speaker 1: interpret this information and present it to you. So in 90 00:05:21,880 --> 00:05:25,400 Speaker 1: the case of the Apple stores, it was information about 91 00:05:25,839 --> 00:05:27,840 Speaker 1: like how long the weight was at the Genius Bar, 92 00:05:28,040 --> 00:05:29,760 Speaker 1: so you might walk in and as long as you 93 00:05:29,839 --> 00:05:32,719 Speaker 1: had that app installed on your iPhone and your iPhone 94 00:05:32,760 --> 00:05:35,680 Speaker 1: was running iOS seven, then you would get that information. 95 00:05:36,400 --> 00:05:39,760 Speaker 1: So it's kind of like real time updates about the 96 00:05:39,880 --> 00:05:43,120 Speaker 1: environment you are currently in, and and and again. It 97 00:05:43,760 --> 00:05:47,479 Speaker 1: obeys the same range rules of Bluetooth. You know, once 98 00:05:47,480 --> 00:05:50,279 Speaker 1: you get outside of that fifty range, you're not getting 99 00:05:50,320 --> 00:05:53,000 Speaker 1: those those updates anymore. But a whole bunch of devices 100 00:05:53,040 --> 00:05:56,279 Speaker 1: within that range can all receive this information simultaneously. Right, 101 00:05:56,320 --> 00:05:58,440 Speaker 1: and if you have a lot of the beacons in 102 00:05:58,480 --> 00:06:01,159 Speaker 1: a space, you can get different types of information as 103 00:06:01,160 --> 00:06:03,320 Speaker 1: you move through the space. So let's go back to 104 00:06:03,320 --> 00:06:06,839 Speaker 1: the Apple Store, because why not. It's a trendy place. 105 00:06:07,160 --> 00:06:09,960 Speaker 1: So there might be one beacon that's near the Genius 106 00:06:09,960 --> 00:06:12,240 Speaker 1: Bar that gives you an update on how that's going. 107 00:06:12,279 --> 00:06:14,880 Speaker 1: There might be another beacon that's closer to say the 108 00:06:15,040 --> 00:06:18,320 Speaker 1: Mac displays, and you get information on all the newest 109 00:06:18,360 --> 00:06:21,039 Speaker 1: Mac computers. And then there might be another one that's 110 00:06:21,080 --> 00:06:23,760 Speaker 1: over by the iPhone displays. You get information about the 111 00:06:23,760 --> 00:06:26,119 Speaker 1: iPhones as you walk around, So when you get close 112 00:06:26,200 --> 00:06:29,400 Speaker 1: to the iPhone display, information pops up on your phone, 113 00:06:29,720 --> 00:06:32,240 Speaker 1: and it again, it's kind of like it's it's like 114 00:06:32,279 --> 00:06:35,600 Speaker 1: the Internet of Things meets augmented reality in a way, 115 00:06:35,680 --> 00:06:38,960 Speaker 1: because you're getting this digital information about the actual physical 116 00:06:39,080 --> 00:06:42,359 Speaker 1: environment around you. Right, Each beacon has its own little 117 00:06:42,360 --> 00:06:45,240 Speaker 1: I D, and so when your device comes within its 118 00:06:45,360 --> 00:06:49,159 Speaker 1: range um, your device is going to either receive a 119 00:06:49,160 --> 00:06:52,080 Speaker 1: little packet of information directly from the beacon or just 120 00:06:52,120 --> 00:06:54,120 Speaker 1: receive the beacon's I D and then forward it to 121 00:06:54,120 --> 00:06:56,800 Speaker 1: a server which can then give you a lot more information. 122 00:06:56,920 --> 00:06:59,719 Speaker 1: Right exactly, because again that the information the beacon itself 123 00:06:59,760 --> 00:07:02,360 Speaker 1: can end is pretty limited, so there might be some 124 00:07:02,400 --> 00:07:04,680 Speaker 1: tag teaming going on here that would all depend upon 125 00:07:04,680 --> 00:07:07,800 Speaker 1: the app that's on your phone. So this is also 126 00:07:07,839 --> 00:07:10,360 Speaker 1: a good time to remind everyone that when we say 127 00:07:10,400 --> 00:07:13,720 Speaker 1: the beacon is an implementation of of Bluetooth, it's a 128 00:07:13,760 --> 00:07:17,440 Speaker 1: way of saying this is a means of transmitting data wirelessly. 129 00:07:18,120 --> 00:07:21,120 Speaker 1: What happens with that data, how it transfers, what's being 130 00:07:21,160 --> 00:07:24,400 Speaker 1: done with it, that's all dependent upon whatever app you're using. 131 00:07:24,840 --> 00:07:27,760 Speaker 1: So in other words, it's kind of like any app 132 00:07:27,800 --> 00:07:31,440 Speaker 1: that connects to the internet. The Internet allows for the connection, 133 00:07:31,560 --> 00:07:34,840 Speaker 1: but it doesn't determine what actually happens. What what actually 134 00:07:34,880 --> 00:07:38,320 Speaker 1: happens is dependent upon the software of the app itself. 135 00:07:38,360 --> 00:07:40,480 Speaker 1: That's why Twitter does not do the same thing as 136 00:07:40,520 --> 00:07:42,680 Speaker 1: four Square, which doesn't do the same thing as Facebook, 137 00:07:42,680 --> 00:07:45,320 Speaker 1: which doesn't do the same thing is etcetera, etcetera. So 138 00:07:45,680 --> 00:07:48,680 Speaker 1: they all have their own parameters. All right, that's important 139 00:07:48,680 --> 00:07:50,440 Speaker 1: to remember because that's going to come into play in 140 00:07:50,480 --> 00:07:55,200 Speaker 1: the second half of our conversation. So, because you can 141 00:07:55,240 --> 00:07:57,880 Speaker 1: have these devices that don't take up a lot of power, 142 00:07:57,920 --> 00:08:00,640 Speaker 1: you can actually have pretty small form fact years to 143 00:08:00,800 --> 00:08:03,520 Speaker 1: have a little battery and this little transmitter and not 144 00:08:03,600 --> 00:08:05,480 Speaker 1: a whole lot else. There might be a circuit board 145 00:08:05,480 --> 00:08:08,040 Speaker 1: that lets it connect to either another server like you 146 00:08:08,080 --> 00:08:11,520 Speaker 1: were saying, or just to have some other sensor, depending 147 00:08:11,560 --> 00:08:13,800 Speaker 1: upon what you want to use this for. Yeah, but 148 00:08:13,840 --> 00:08:15,360 Speaker 1: it could be as small as a as a dongle, 149 00:08:15,440 --> 00:08:18,880 Speaker 1: like a USB dongle. Yeah, so it's it's because it's 150 00:08:18,920 --> 00:08:20,600 Speaker 1: small and it doesn't take up a lot of energy. 151 00:08:20,680 --> 00:08:22,720 Speaker 1: You could directly have a whole bunch of these and 152 00:08:22,720 --> 00:08:26,720 Speaker 1: and dedicate each one to a specific task. Uh. One 153 00:08:26,760 --> 00:08:29,720 Speaker 1: of the examples I like about what you could do 154 00:08:29,760 --> 00:08:33,800 Speaker 1: with this is imagine that you go to Another implementation 155 00:08:33,920 --> 00:08:37,520 Speaker 1: could be a way of navigating around a really big space, 156 00:08:37,600 --> 00:08:40,880 Speaker 1: like say an airport. So anyone who's done a lot 157 00:08:40,920 --> 00:08:43,079 Speaker 1: of traveling, especially if you ever have to go through 158 00:08:43,120 --> 00:08:45,400 Speaker 1: an airport you're not really familiar with and maybe you 159 00:08:45,400 --> 00:08:47,880 Speaker 1: have to make a connection, that can be really stressful. 160 00:08:48,040 --> 00:08:50,679 Speaker 1: Oh yeah, And I mean it's not like GPS is 161 00:08:50,720 --> 00:08:52,880 Speaker 1: going to work in that kind of situation because the 162 00:08:53,080 --> 00:08:56,120 Speaker 1: I mean, although the airport is very large, GPS isn't 163 00:08:56,200 --> 00:09:00,160 Speaker 1: that specific, right, And especially GPS usually can't penetrate if 164 00:09:00,160 --> 00:09:02,480 Speaker 1: you're inside a building, right, you might if you're not 165 00:09:02,559 --> 00:09:04,760 Speaker 1: close to a window, then you may not be able 166 00:09:04,800 --> 00:09:07,360 Speaker 1: to get a strong enough signal for GPS to even 167 00:09:07,360 --> 00:09:10,120 Speaker 1: tell you really where you are. Right. But if you're 168 00:09:10,200 --> 00:09:12,760 Speaker 1: using this beacon kind of technology, your device is going 169 00:09:12,800 --> 00:09:15,000 Speaker 1: to have its own I D numbers, so so this 170 00:09:15,080 --> 00:09:19,040 Speaker 1: beacon network can send out specific information to it, like, 171 00:09:19,120 --> 00:09:21,679 Speaker 1: for example, how to get to your gate. Yeah. So 172 00:09:21,760 --> 00:09:24,240 Speaker 1: let's say that I land at an airport I've never 173 00:09:24,280 --> 00:09:26,760 Speaker 1: been at, UH and I opened up my app and 174 00:09:26,800 --> 00:09:30,040 Speaker 1: it then connects to this network, this beacon network that's 175 00:09:30,080 --> 00:09:33,600 Speaker 1: inside the airport, and the closest beacon identifies who I 176 00:09:33,640 --> 00:09:36,600 Speaker 1: am through the app. It knows where I'm going because 177 00:09:36,640 --> 00:09:39,240 Speaker 1: the app I'm using has my travel plans in it, 178 00:09:39,679 --> 00:09:42,120 Speaker 1: and then it relays the information to me, saying, all right, 179 00:09:42,160 --> 00:09:44,439 Speaker 1: you need to turn right and go down this way, 180 00:09:44,920 --> 00:09:49,000 Speaker 1: and your your gate is the seventh one on the right, 181 00:09:49,320 --> 00:09:51,000 Speaker 1: and so I know, I just turn right and I go. 182 00:09:51,040 --> 00:09:53,040 Speaker 1: I don't have to worry, I don't freak out and 183 00:09:53,520 --> 00:09:55,560 Speaker 1: have a meltdown in the airport as I am want 184 00:09:55,600 --> 00:09:59,080 Speaker 1: to do. Or could give you coupons for that for 185 00:09:59,120 --> 00:10:01,720 Speaker 1: that food booth. Yes, yeah, maybe maybe I'm rushing by 186 00:10:01,720 --> 00:10:03,640 Speaker 1: Starbucks and then suddenly it says, hey, you want a coffee, 187 00:10:03,800 --> 00:10:07,520 Speaker 1: like yes, yes, I do want a coffee, or or 188 00:10:07,520 --> 00:10:09,960 Speaker 1: it could give you information about the artwork that's that's 189 00:10:10,000 --> 00:10:12,120 Speaker 1: posted up in the halland exactly, and as you get 190 00:10:12,120 --> 00:10:15,160 Speaker 1: closer to your actual gait, it may pull up your 191 00:10:15,520 --> 00:10:18,320 Speaker 1: your electronic boarding paths so that you can just to 192 00:10:18,600 --> 00:10:20,800 Speaker 1: scan and get on the flight so that way. And 193 00:10:21,440 --> 00:10:23,079 Speaker 1: they've even gone so far as to say, what if 194 00:10:23,080 --> 00:10:25,560 Speaker 1: you had one of these so that as you got 195 00:10:25,559 --> 00:10:28,480 Speaker 1: on the flight and you sat down, it reminded you, hey, 196 00:10:28,720 --> 00:10:31,200 Speaker 1: turn off the cellular service on your phone now, because 197 00:10:31,280 --> 00:10:34,080 Speaker 1: now you're on on the plane to do that. So 198 00:10:34,640 --> 00:10:37,560 Speaker 1: you can see where this could be really useful in that, 199 00:10:37,679 --> 00:10:41,319 Speaker 1: you know, again kind of maneuvering through unfamiliar areas or 200 00:10:41,559 --> 00:10:44,440 Speaker 1: taking advantage of things like uh, like, let's say a 201 00:10:44,480 --> 00:10:47,000 Speaker 1: store has a sale that you wouldn't have known about otherwise, 202 00:10:47,000 --> 00:10:48,880 Speaker 1: but because you have this one app on your phone 203 00:10:49,559 --> 00:10:52,719 Speaker 1: and because it enables the connection, as you walk by, 204 00:10:52,720 --> 00:10:55,120 Speaker 1: it says, hey, by the way, uh, you know, shoes 205 00:10:55,160 --> 00:10:58,200 Speaker 1: on sale, and you might think, hey, I need shoes. 206 00:10:58,600 --> 00:11:00,280 Speaker 1: I will go and look at them. And this is 207 00:11:00,320 --> 00:11:03,080 Speaker 1: beneficial to the store owners as well. I mean, because 208 00:11:03,120 --> 00:11:05,079 Speaker 1: you know, if you say, oh, I do need some shoes, 209 00:11:05,120 --> 00:11:07,000 Speaker 1: I wasn't going to buy them before, but now I 210 00:11:07,040 --> 00:11:10,720 Speaker 1: totally will, right, And then the store owner sees through 211 00:11:10,840 --> 00:11:14,679 Speaker 1: data visualization that you have interacted with a display. And 212 00:11:14,760 --> 00:11:17,400 Speaker 1: it's because you know, I think of think of looking 213 00:11:17,400 --> 00:11:20,360 Speaker 1: at screen where each of the beacons is represented on 214 00:11:20,440 --> 00:11:23,040 Speaker 1: the screen in a location in your store. Prehaps it's 215 00:11:23,080 --> 00:11:26,520 Speaker 1: even directly associated with a display, and then it lights 216 00:11:26,600 --> 00:11:28,960 Speaker 1: up every time someone interacts with it. And then if 217 00:11:29,000 --> 00:11:31,320 Speaker 1: you see that on that screen that one section is 218 00:11:31,400 --> 00:11:33,840 Speaker 1: lighting up a lot, you know that that's really popular, 219 00:11:33,880 --> 00:11:36,840 Speaker 1: it's working really well. If another section is hardly ever 220 00:11:37,000 --> 00:11:39,400 Speaker 1: lighting up, you might say, well, what's wrong? Is the 221 00:11:39,440 --> 00:11:42,040 Speaker 1: display not attractive? Is it in just a bad area, 222 00:11:42,080 --> 00:11:44,319 Speaker 1: Like there's just not a lot of foot traffic there? 223 00:11:44,360 --> 00:11:47,400 Speaker 1: What can I do to improve the traffic there and 224 00:11:47,400 --> 00:11:50,280 Speaker 1: and improve sales? Yeah, especially over time, you can create 225 00:11:50,440 --> 00:11:52,760 Speaker 1: a heat map of what your customers are doing. Yeah, 226 00:11:52,800 --> 00:11:55,720 Speaker 1: it's it's like ground level market research that you can 227 00:11:55,760 --> 00:12:00,439 Speaker 1: do yourself based upon this. Now, Uh, that things up 228 00:12:00,520 --> 00:12:03,800 Speaker 1: the idea that they are watching what people are doing 229 00:12:03,880 --> 00:12:06,400 Speaker 1: and how they're moving through the store, which can give 230 00:12:06,480 --> 00:12:09,480 Speaker 1: someone the hebe and or GBS. As I recall, Lauren, 231 00:12:09,600 --> 00:12:12,240 Speaker 1: you felt that that was a little that was not 232 00:12:12,320 --> 00:12:15,200 Speaker 1: really your bag. Yeah, well it's actually when we were 233 00:12:15,200 --> 00:12:18,040 Speaker 1: talking about it in the Predictions show. What I'm more 234 00:12:18,120 --> 00:12:21,360 Speaker 1: don't want is my phone pinging me about a billion 235 00:12:21,400 --> 00:12:23,320 Speaker 1: different things when I'm in a store, because that's just 236 00:12:23,360 --> 00:12:26,240 Speaker 1: not the store experience that I am personally looking for. 237 00:12:26,440 --> 00:12:28,040 Speaker 1: I can I can see where it would certainly be 238 00:12:28,120 --> 00:12:30,720 Speaker 1: useful to many people. That sounds like I would be 239 00:12:30,800 --> 00:12:33,600 Speaker 1: so irritated so quickly. So, Lauren, are you the kind 240 00:12:33,600 --> 00:12:36,520 Speaker 1: of person this is just not not really to beacons? 241 00:12:36,520 --> 00:12:38,000 Speaker 1: I'm curious to find out. Are you the kind of 242 00:12:38,000 --> 00:12:39,760 Speaker 1: person who when you need to go shopping, you know 243 00:12:39,880 --> 00:12:41,720 Speaker 1: exactly what you want, You go and you get and 244 00:12:41,720 --> 00:12:45,360 Speaker 1: you leave. No, Well, sometimes sometimes I am me because 245 00:12:45,360 --> 00:12:49,160 Speaker 1: that's what I call the dude approach. I'm like, I 246 00:12:49,160 --> 00:12:52,120 Speaker 1: actually probably have the extreme lady approach, wherein I kind 247 00:12:52,160 --> 00:12:54,000 Speaker 1: of know what I want and then I also want 248 00:12:54,040 --> 00:12:56,800 Speaker 1: to look at literally everything else in the store. But 249 00:12:56,880 --> 00:12:58,960 Speaker 1: you want to do it on your terms. Yeah, got it. 250 00:12:59,000 --> 00:13:01,000 Speaker 1: I don't want to guide it to Are I understand? 251 00:13:01,280 --> 00:13:04,600 Speaker 1: I understand entirely. And then see. Here's the thing you 252 00:13:04,640 --> 00:13:07,120 Speaker 1: have to remember is that this involves you installing an 253 00:13:07,120 --> 00:13:09,839 Speaker 1: app on your phone. Uh. And yeah, no one, no 254 00:13:09,880 --> 00:13:12,160 Speaker 1: one is saying that this is going to be enforced, right, 255 00:13:12,240 --> 00:13:15,120 Speaker 1: And this is not like one app. This is this 256 00:13:15,200 --> 00:13:17,839 Speaker 1: is a technology that enables app developers to make their 257 00:13:17,840 --> 00:13:20,560 Speaker 1: own apps. So every store would have to create an 258 00:13:20,559 --> 00:13:22,240 Speaker 1: app in order to interact with you in this. You 259 00:13:22,640 --> 00:13:25,679 Speaker 1: might either have forty different apps on your phone so 260 00:13:25,679 --> 00:13:27,480 Speaker 1: that you can go to the mall and use all this, 261 00:13:27,679 --> 00:13:30,000 Speaker 1: or you might find an app developer that partners with 262 00:13:30,120 --> 00:13:35,040 Speaker 1: lots of different stores to make an over overarching kind 263 00:13:35,080 --> 00:13:38,480 Speaker 1: of experience. Uh. This is all brand new, so it's 264 00:13:38,520 --> 00:13:40,560 Speaker 1: not like brand new in the sense of people actually 265 00:13:40,920 --> 00:13:44,320 Speaker 1: working building these things. So it's not like, um, there's 266 00:13:44,320 --> 00:13:46,600 Speaker 1: a lot to point at right now, right right, And 267 00:13:46,880 --> 00:13:49,679 Speaker 1: you know, people aren't the only thing that that beacons 268 00:13:49,679 --> 00:13:52,199 Speaker 1: can track. You can also use Bailey technology for a 269 00:13:52,280 --> 00:13:54,760 Speaker 1: lot of different stuff. There's there's a particular product called 270 00:13:54,840 --> 00:13:58,440 Speaker 1: drop tag that includes Bailey and a bunch of accelerometer 271 00:13:58,520 --> 00:14:01,319 Speaker 1: type sensors. It's it's made to be included with shipments 272 00:14:01,360 --> 00:14:03,440 Speaker 1: and to report back on whether or not the package 273 00:14:03,480 --> 00:14:06,480 Speaker 1: was in fact handled with care. Yeah. I can imagine 274 00:14:06,520 --> 00:14:10,360 Speaker 1: this being a big deal with say luggage, so people 275 00:14:10,400 --> 00:14:13,440 Speaker 1: can can say like, no, I can demonstrate to you 276 00:14:13,480 --> 00:14:16,640 Speaker 1: that my luggage was not handled properly because look at 277 00:14:16,640 --> 00:14:19,400 Speaker 1: the data. The data don't lae right. Um. You can 278 00:14:19,400 --> 00:14:22,720 Speaker 1: also tags, say equipment in a hospital or something like 279 00:14:22,760 --> 00:14:25,440 Speaker 1: that with receivers instet of a beacon network to track 280 00:14:25,520 --> 00:14:27,440 Speaker 1: the stuff that you need. Yeah. In fact, the health 281 00:14:27,440 --> 00:14:30,160 Speaker 1: care industry is one of the big industries that are 282 00:14:30,320 --> 00:14:33,960 Speaker 1: that's projected to be a huge user of this kind 283 00:14:33,960 --> 00:14:36,680 Speaker 1: of technology. Sure, you could also use it to track 284 00:14:36,720 --> 00:14:39,160 Speaker 1: your employees if they have an I D badge, Although 285 00:14:39,280 --> 00:14:42,360 Speaker 1: that that that actually goes back into the creeping me 286 00:14:42,400 --> 00:14:46,280 Speaker 1: out about tracking behavior kind of notice that you spent 287 00:14:46,640 --> 00:14:49,400 Speaker 1: an average of seven minutes in the break room when 288 00:14:49,400 --> 00:14:52,880 Speaker 1: your break times are supposed to be limited to five minutes. Yeah, 289 00:14:52,880 --> 00:14:56,480 Speaker 1: that would be not so much fun, although certainly in 290 00:14:56,520 --> 00:14:59,240 Speaker 1: some situations it could it could be a boon to 291 00:14:59,360 --> 00:15:02,600 Speaker 1: the business to figure out. Um, for for example, in 292 00:15:02,880 --> 00:15:05,400 Speaker 1: manufacturing or something, if if you need to figure out 293 00:15:05,480 --> 00:15:08,640 Speaker 1: how long a product is spending with different teams of people, 294 00:15:09,040 --> 00:15:11,080 Speaker 1: or could be very us or if it's someone who's 295 00:15:11,120 --> 00:15:15,520 Speaker 1: say like uh, on call, like an I T specialist 296 00:15:15,600 --> 00:15:18,480 Speaker 1: that could for hours. Yeah, yeah, it's one of those 297 00:15:18,480 --> 00:15:22,040 Speaker 1: things that could happen. So uh, you know, we we 298 00:15:22,080 --> 00:15:25,640 Speaker 1: mentioned that GPS doesn't necessarily work very well indoors. That's 299 00:15:25,760 --> 00:15:28,560 Speaker 1: where the speaking technology is really expected to take off 300 00:15:28,600 --> 00:15:32,120 Speaker 1: as an indoor areas, although not exclusively, because there are 301 00:15:32,160 --> 00:15:34,600 Speaker 1: a lot of stadiums that are talking about using this. 302 00:15:34,920 --> 00:15:37,920 Speaker 1: Both football staves, Super Bowl used it, uh, and then 303 00:15:38,000 --> 00:15:40,960 Speaker 1: there are stadiums like baseball stadiums as well that are 304 00:15:41,080 --> 00:15:43,920 Speaker 1: looking to use this kind of technology, but an enclosed 305 00:15:43,960 --> 00:15:46,600 Speaker 1: area at any rate, even if not indoors, right, So 306 00:15:46,720 --> 00:15:48,720 Speaker 1: in this in those cases, it's really meant as a 307 00:15:48,720 --> 00:15:52,160 Speaker 1: way of distributing information quickly to people that want that 308 00:15:52,240 --> 00:15:54,520 Speaker 1: sort of information. So if you're going to a sporting event, 309 00:15:54,520 --> 00:15:58,120 Speaker 1: it might be statistics updated statistics of what's going on 310 00:15:58,200 --> 00:16:01,280 Speaker 1: as you're watching it. But the way that beacons to 311 00:16:01,520 --> 00:16:03,960 Speaker 1: tend to track you to figure out where you are 312 00:16:04,280 --> 00:16:07,840 Speaker 1: if you're inside and there's no GPS, I mean, depending 313 00:16:07,880 --> 00:16:10,240 Speaker 1: upon the app, it could actually ask your phone, what 314 00:16:10,320 --> 00:16:12,920 Speaker 1: are your GPS coordinates right now? But if your if 315 00:16:12,920 --> 00:16:15,360 Speaker 1: your phone can't get GPS coordinates because you have to 316 00:16:15,360 --> 00:16:18,360 Speaker 1: be in the middle of the first flour of the mall, yeah, 317 00:16:18,760 --> 00:16:22,160 Speaker 1: or a concrete bunker filled with beacons as they often are. 318 00:16:22,720 --> 00:16:25,840 Speaker 1: UM what what it tends to use is the received 319 00:16:25,920 --> 00:16:29,640 Speaker 1: signal strength indication or r S s I. This is 320 00:16:29,720 --> 00:16:33,440 Speaker 1: really the strength of the connection between your device and 321 00:16:33,480 --> 00:16:37,280 Speaker 1: the beacon, and as the distance between your device and 322 00:16:37,280 --> 00:16:41,480 Speaker 1: the beacon decreases, the signal strength increases their inversely proportionate 323 00:16:41,560 --> 00:16:46,760 Speaker 1: sure So UM that by by using multiple beacons, you 324 00:16:46,800 --> 00:16:49,480 Speaker 1: can start to estimate where someone is. If if you 325 00:16:49,520 --> 00:16:54,720 Speaker 1: are close to Beacon A, and you're not far away 326 00:16:54,800 --> 00:16:58,800 Speaker 1: from Beacon C, but you're pretty far from beacon B. 327 00:16:58,800 --> 00:17:01,120 Speaker 1: By triangulating that you can kind of guess where the 328 00:17:01,160 --> 00:17:03,160 Speaker 1: person is. Sure And the more beacons that you have 329 00:17:03,240 --> 00:17:05,760 Speaker 1: set up in this kind of situation, the better your 330 00:17:06,000 --> 00:17:08,400 Speaker 1: your accuracy is going to bind up being exactly so 331 00:17:08,520 --> 00:17:11,800 Speaker 1: that way you can start to track a person's movement 332 00:17:11,840 --> 00:17:16,200 Speaker 1: through a physical space, at least with some degree of 333 00:17:16,200 --> 00:17:19,240 Speaker 1: of certainty. It doesn't always work. There have been lots 334 00:17:19,240 --> 00:17:21,280 Speaker 1: of tests where people have walked up to a display 335 00:17:21,320 --> 00:17:24,080 Speaker 1: that has a beacon there, and there's another display nearby 336 00:17:24,200 --> 00:17:26,119 Speaker 1: as a beacon there, and they get the wrong information 337 00:17:26,160 --> 00:17:28,720 Speaker 1: for the for the display they're looking at that does 338 00:17:28,760 --> 00:17:32,160 Speaker 1: see still still happen, but that is the technology improves. 339 00:17:32,200 --> 00:17:33,840 Speaker 1: I think that's going to smooth out a little bit. 340 00:17:33,920 --> 00:17:36,280 Speaker 1: And also I take a while, And it depends again 341 00:17:36,320 --> 00:17:38,160 Speaker 1: on how many beacons you've gotten the area right, Yeah, 342 00:17:38,160 --> 00:17:40,760 Speaker 1: the actual physical layout of where you've put these beacons, 343 00:17:40,760 --> 00:17:43,840 Speaker 1: and how how those those borders overlap. You know, you 344 00:17:43,880 --> 00:17:45,880 Speaker 1: don't want too much overlap because then you're just gonna 345 00:17:45,880 --> 00:17:48,560 Speaker 1: get confusing information. But you don't want it to be 346 00:17:48,720 --> 00:17:52,080 Speaker 1: completely separate because then you can't really tell where someone is. 347 00:17:52,119 --> 00:17:55,240 Speaker 1: You just know that they're close by because it's not directional, 348 00:17:55,400 --> 00:17:59,719 Speaker 1: it's just proximity. So that's important to remember too. So 349 00:17:59,760 --> 00:18:01,600 Speaker 1: we've got a lot more to talk about with this, 350 00:18:01,720 --> 00:18:06,520 Speaker 1: including some of the big concerns beyond just hey, they're 351 00:18:06,640 --> 00:18:09,240 Speaker 1: looking at where I'm going in the store. Uh, there's 352 00:18:09,240 --> 00:18:12,720 Speaker 1: some that's yeah, that's I don't I don't know if 353 00:18:12,760 --> 00:18:15,280 Speaker 1: I had like a dude following me around in the 354 00:18:15,320 --> 00:18:17,320 Speaker 1: store the whole time, if I'd be comfortable with that. 355 00:18:17,400 --> 00:18:19,320 Speaker 1: So why would I be comfortable with this? There are 356 00:18:19,320 --> 00:18:21,399 Speaker 1: other concerns as well, and we'll talk about them in 357 00:18:21,440 --> 00:18:24,000 Speaker 1: just a moment. But before we do, let's take a 358 00:18:24,080 --> 00:18:29,280 Speaker 1: quick break to thank our sponsor. Okay, so one of 359 00:18:29,320 --> 00:18:31,399 Speaker 1: the things we have to talk about is if you 360 00:18:31,480 --> 00:18:36,520 Speaker 1: have a technology that can at least track your movements. Uh, 361 00:18:36,600 --> 00:18:40,000 Speaker 1: something immediately springs to mind. Besides, that's a little weird. 362 00:18:40,200 --> 00:18:42,240 Speaker 1: It's a little creepy that they see that I'm moving 363 00:18:42,280 --> 00:18:45,600 Speaker 1: through the space. And that's privacy, now, not just the 364 00:18:45,600 --> 00:18:48,320 Speaker 1: fact that you're moving through a space. Because in theory, 365 00:18:48,400 --> 00:18:51,360 Speaker 1: you could have an app that doesn't collect any information 366 00:18:51,359 --> 00:18:53,800 Speaker 1: about you. It just lets the system know that there 367 00:18:53,920 --> 00:18:57,920 Speaker 1: is a person here, but there's no identifying information whatsoever. 368 00:18:58,160 --> 00:19:00,200 Speaker 1: It's just a person who has Bluetooth and a old 369 00:19:00,200 --> 00:19:03,520 Speaker 1: technology that's moving through the space. That is possible, but 370 00:19:03,600 --> 00:19:06,720 Speaker 1: it's not likely. It's more likely that you're going to 371 00:19:06,760 --> 00:19:09,480 Speaker 1: have people design apps they're going to collect at least 372 00:19:09,720 --> 00:19:14,880 Speaker 1: some information from your device, and that information could reveal 373 00:19:15,160 --> 00:19:18,920 Speaker 1: more about you than you might expect. For example, there 374 00:19:18,920 --> 00:19:22,240 Speaker 1: are often a lot of people will say that certain 375 00:19:22,240 --> 00:19:25,359 Speaker 1: information like your gender, your data, birth, and your zip 376 00:19:25,400 --> 00:19:29,919 Speaker 1: code are non identifiable pieces of information, meaning that just 377 00:19:30,000 --> 00:19:31,960 Speaker 1: because you give that over doesn't mean they know who 378 00:19:32,000 --> 00:19:35,480 Speaker 1: you are. Because you know you could be any person 379 00:19:35,600 --> 00:19:37,560 Speaker 1: born on a certain day who lives in a certain 380 00:19:37,640 --> 00:19:40,920 Speaker 1: zip code, except for eight seven of the U S population, 381 00:19:41,040 --> 00:19:43,919 Speaker 1: it totally knows who you are. Yeah, eight seven of 382 00:19:44,000 --> 00:19:47,600 Speaker 1: the time. That is unique information to an individual. So 383 00:19:48,280 --> 00:19:52,280 Speaker 1: there is overwhelming chance that just with those three pieces 384 00:19:52,280 --> 00:19:56,840 Speaker 1: of information, someone who has access to, you know, just 385 00:19:56,920 --> 00:19:58,720 Speaker 1: a list of people who live in that zip code 386 00:19:58,880 --> 00:20:02,159 Speaker 1: would be able to identify, cross link and identify you. 387 00:20:02,240 --> 00:20:04,800 Speaker 1: Share and and note that even if you don't specifically 388 00:20:04,800 --> 00:20:07,600 Speaker 1: give an app that kind of information, if you've, for example, 389 00:20:07,680 --> 00:20:10,240 Speaker 1: linked it to Facebook, the app might have that info 390 00:20:10,280 --> 00:20:14,320 Speaker 1: already right exactly. Any time an app links through some 391 00:20:14,359 --> 00:20:17,320 Speaker 1: other service. Facebook is the greatest example, because it happens 392 00:20:17,359 --> 00:20:19,879 Speaker 1: all the time. Share of Twitter or LinkedIn or or 393 00:20:19,880 --> 00:20:22,000 Speaker 1: any other number of things. Google Plus is another one. 394 00:20:22,080 --> 00:20:24,280 Speaker 1: Yet any of those are it's going to have as 395 00:20:24,359 --> 00:20:27,040 Speaker 1: much information as you have. Granted it. Granted it. And 396 00:20:27,080 --> 00:20:30,720 Speaker 1: now the permissions in the actual app should lay out 397 00:20:31,600 --> 00:20:35,440 Speaker 1: what pieces of information specifically it is grabbing, whether it's 398 00:20:35,440 --> 00:20:39,200 Speaker 1: from Facebook or whatever. Also, the terms of service should 399 00:20:39,240 --> 00:20:43,720 Speaker 1: spell that out, But people tend to write really vague 400 00:20:43,880 --> 00:20:47,320 Speaker 1: terms of service. Yeah. Also, I mean, and that's assuming 401 00:20:47,359 --> 00:20:49,880 Speaker 1: that anyone actually reads the terms of service, which when 402 00:20:49,920 --> 00:20:52,600 Speaker 1: no one does, I mean, everyone just hits I accept 403 00:20:52,680 --> 00:20:54,600 Speaker 1: and then moves on, because who who has time to 404 00:20:54,680 --> 00:20:58,680 Speaker 1: read a forty page dissertation that may not even give 405 00:20:58,720 --> 00:21:03,560 Speaker 1: you any information? It is understandable by human beings. Perhaps 406 00:21:03,560 --> 00:21:06,240 Speaker 1: if we contacted Joe's reptilian friends, we would be able 407 00:21:06,240 --> 00:21:09,440 Speaker 1: to figure this out, but we poor humans can't. So 408 00:21:09,840 --> 00:21:13,159 Speaker 1: if you guys don't listen to too forward thinking, you totally. 409 00:21:14,400 --> 00:21:17,280 Speaker 1: Joe and I go off about reptilian's extensively. It was 410 00:21:17,320 --> 00:21:20,760 Speaker 1: impossible to control that, which honestly I didn't want to. 411 00:21:20,920 --> 00:21:23,879 Speaker 1: You know, reptilians are pretty impossible to control under especially 412 00:21:23,960 --> 00:21:27,360 Speaker 1: the interdimensional line. I found that out as the podcast continued. 413 00:21:27,680 --> 00:21:31,560 Speaker 1: So yeah, you know, you you could potentially end up 414 00:21:31,560 --> 00:21:35,240 Speaker 1: sharing quite a bit of information about yourself depending upon 415 00:21:35,280 --> 00:21:37,639 Speaker 1: the app. Again, this is this is independent of the 416 00:21:37,640 --> 00:21:40,359 Speaker 1: technology itself. That's just the way that the data is 417 00:21:40,400 --> 00:21:44,040 Speaker 1: conveyed from point to point. Sure, and and it's important. 418 00:21:44,080 --> 00:21:46,800 Speaker 1: I mean, I mean, we're still talking. This is opten technology, 419 00:21:46,840 --> 00:21:51,080 Speaker 1: and no one is forcing anybody to download apps that 420 00:21:51,200 --> 00:21:53,800 Speaker 1: use this. Although I shouldn't mention, I believe if you 421 00:21:53,840 --> 00:21:58,160 Speaker 1: have io iOS seven installed on your iPhone. It automatically 422 00:21:58,160 --> 00:22:01,440 Speaker 1: turns Bluetooth on as default. Yes, but you can turn 423 00:22:01,480 --> 00:22:03,879 Speaker 1: it off, yes you can. And by turning off Bluetooth 424 00:22:04,119 --> 00:22:07,000 Speaker 1: that that also means you've opted out, because Bluetooth is 425 00:22:07,040 --> 00:22:10,720 Speaker 1: how these these things communicate. It's again like kind of 426 00:22:10,760 --> 00:22:14,000 Speaker 1: like WiFi or cellular service. It's just you know, a 427 00:22:14,000 --> 00:22:16,439 Speaker 1: different set of parameters, but the same basic idea. This 428 00:22:16,520 --> 00:22:19,320 Speaker 1: is how that information is traveling. So if you are 429 00:22:19,359 --> 00:22:22,800 Speaker 1: sharing this information, your privacy is at risk. Obviously, your 430 00:22:22,840 --> 00:22:25,720 Speaker 1: privacy could be at risk in multiple ways. It could 431 00:22:25,760 --> 00:22:29,440 Speaker 1: be that the app creator is collecting data and then 432 00:22:29,480 --> 00:22:32,360 Speaker 1: selling it to other parties. So maybe you end up 433 00:22:32,400 --> 00:22:35,440 Speaker 1: on every mailing list that has ever been made for 434 00:22:35,520 --> 00:22:38,600 Speaker 1: every product ever and then you get tons and tons 435 00:22:38,640 --> 00:22:41,880 Speaker 1: of jump mail. Or it could be that, uh, if 436 00:22:41,960 --> 00:22:46,360 Speaker 1: the app developer is storing this information somewhere, if that's 437 00:22:46,359 --> 00:22:49,280 Speaker 1: not secure, someone else could end up hacking into that 438 00:22:49,320 --> 00:22:53,639 Speaker 1: system and getting that information. Yeah, we've seen plenty of examples. 439 00:22:53,640 --> 00:22:56,440 Speaker 1: Even if you don't have anything like a credit card 440 00:22:56,520 --> 00:23:00,520 Speaker 1: number or something, just your personal identification information can enough 441 00:23:01,040 --> 00:23:03,680 Speaker 1: for a hacker to do some serious damage. Like we're 442 00:23:03,680 --> 00:23:06,720 Speaker 1: talking identity theft and things along those lines. So I mean, 443 00:23:06,960 --> 00:23:08,199 Speaker 1: you know, there are a lot of things to be 444 00:23:08,240 --> 00:23:10,920 Speaker 1: aware of before you go into this. Now, it may 445 00:23:10,920 --> 00:23:13,639 Speaker 1: be that you're perfectly fine with that. Maybe you are 446 00:23:13,760 --> 00:23:16,480 Speaker 1: very careful with your information and you feel confident about it, 447 00:23:16,560 --> 00:23:19,040 Speaker 1: or maybe it's not an issue to you at all, 448 00:23:19,280 --> 00:23:21,480 Speaker 1: which is perfectly fine. There's no reason I'm not going 449 00:23:21,520 --> 00:23:24,520 Speaker 1: to tell anyone. You know, there are certain apps that 450 00:23:24,640 --> 00:23:27,119 Speaker 1: I might use that use this technology that because I 451 00:23:27,200 --> 00:23:29,680 Speaker 1: just like the experience of having that app. For example, 452 00:23:30,119 --> 00:23:33,760 Speaker 1: I am a baseball fan. I'm not a statistics fan, Like, 453 00:23:33,800 --> 00:23:37,280 Speaker 1: I don't obsess over statistics, but if I did, I 454 00:23:37,280 --> 00:23:39,560 Speaker 1: could easily see myself wanting to have this so that 455 00:23:39,640 --> 00:23:43,000 Speaker 1: I could get more information, you know, every time player 456 00:23:43,040 --> 00:23:46,119 Speaker 1: steps up to bat and have that statistic updates. So 457 00:23:46,119 --> 00:23:48,920 Speaker 1: it's almost like I have a real time baseball card 458 00:23:49,000 --> 00:23:53,200 Speaker 1: for every player in every every team. That'd be amazing. 459 00:23:53,280 --> 00:23:56,359 Speaker 1: Oh sure, I mean more information overall. I'm certainly not 460 00:23:56,400 --> 00:23:58,760 Speaker 1: going to say it's a bad thing. That's that's lovely. Yeah, 461 00:23:58,840 --> 00:24:02,080 Speaker 1: you just have to think of what the tradeoff could be. 462 00:24:02,560 --> 00:24:05,280 Speaker 1: So and also, if I'm at the ballpark and I 463 00:24:05,359 --> 00:24:07,800 Speaker 1: find out that for some reason, they're running a special 464 00:24:07,880 --> 00:24:11,199 Speaker 1: on nachos. I definitely want to pounce on that. I 465 00:24:11,280 --> 00:24:13,720 Speaker 1: have such a nacho craving today. I you know I 466 00:24:13,800 --> 00:24:17,439 Speaker 1: do too, I, but I'm not going to go onto that. 467 00:24:17,520 --> 00:24:21,879 Speaker 1: It's it's it's not you your fault that I'm concentrating 468 00:24:21,920 --> 00:24:24,920 Speaker 1: on this. I know I'm ashamed of myself for that one, Lauren. 469 00:24:24,960 --> 00:24:26,440 Speaker 1: I'm not even gonna look you in the face because 470 00:24:26,440 --> 00:24:30,040 Speaker 1: I feel terrible, all right, So uh At any rate, 471 00:24:30,119 --> 00:24:33,120 Speaker 1: So again, the app is what this all depends upon. 472 00:24:33,400 --> 00:24:37,480 Speaker 1: So you also have to worry about security, but we'll 473 00:24:37,520 --> 00:24:39,400 Speaker 1: talk about that in a little bit too. But security 474 00:24:39,440 --> 00:24:42,280 Speaker 1: is just another of those issues where anytime you have 475 00:24:42,359 --> 00:24:45,080 Speaker 1: information spreading from one point to another, if you have 476 00:24:45,119 --> 00:24:47,760 Speaker 1: an app that that takes people's information and sends it 477 00:24:47,800 --> 00:24:51,720 Speaker 1: transmits in some way, there are ways to either intercept 478 00:24:51,720 --> 00:24:57,920 Speaker 1: that information or to otherwise corrupt the information. So that's 479 00:24:57,960 --> 00:25:00,000 Speaker 1: also something to think about another kind of this guy 480 00:25:00,080 --> 00:25:03,960 Speaker 1: of technology. Like I said earlier, I personally would not 481 00:25:04,119 --> 00:25:06,680 Speaker 1: want a store shouting at my phone a whole bunch 482 00:25:06,680 --> 00:25:09,880 Speaker 1: of stuff as I walked through it. So I think 483 00:25:09,880 --> 00:25:12,240 Speaker 1: that I think that over stimulation could could be an issue. 484 00:25:12,560 --> 00:25:15,280 Speaker 1: I can understand that there are days when my phone 485 00:25:15,280 --> 00:25:20,200 Speaker 1: notifications go bonkers because of Facebook, of Twitter, of email 486 00:25:20,600 --> 00:25:24,760 Speaker 1: and plants versus zombies too, that I often consider turning 487 00:25:24,760 --> 00:25:27,080 Speaker 1: it off. I don't, but I consider it. You know. 488 00:25:27,280 --> 00:25:29,879 Speaker 1: I'm just thinking of that store that I get like 489 00:25:29,960 --> 00:25:33,240 Speaker 1: one or two emails per day from. And do I 490 00:25:33,320 --> 00:25:37,480 Speaker 1: really want them to give them? Right? Yeah, I do not, 491 00:25:37,760 --> 00:25:40,520 Speaker 1: you know. And you know, granted you could always uninstall 492 00:25:40,560 --> 00:25:42,560 Speaker 1: an app, but at that point they already have all 493 00:25:42,560 --> 00:25:44,919 Speaker 1: that information anyway, so you know, go back to the 494 00:25:44,960 --> 00:25:48,359 Speaker 1: privacy issue. Um. Also, it does require that you have 495 00:25:48,359 --> 00:25:53,640 Speaker 1: Bluetooth on, which is another another resource drain on your device, right, 496 00:25:53,680 --> 00:25:58,160 Speaker 1: so you could end up noticing that your phone battery 497 00:25:58,280 --> 00:26:02,240 Speaker 1: dies faster. This is of those things that actually they mentioned, 498 00:26:02,440 --> 00:26:06,800 Speaker 1: uh the Pebble mentioned when they were unveiling their stuff 499 00:26:06,840 --> 00:26:11,960 Speaker 1: at CS. Someone actually asked, like, does having that Bluetooth 500 00:26:11,960 --> 00:26:14,639 Speaker 1: connection on between the watch and the phone decrease the 501 00:26:14,640 --> 00:26:17,520 Speaker 1: battery life? And and he was very forthcoming. The CEO 502 00:26:17,640 --> 00:26:21,600 Speaker 1: of Pebble said, well, yes, it actually can decrease the 503 00:26:21,640 --> 00:26:24,919 Speaker 1: battery life by up to ten because because Bluetooth is 504 00:26:25,000 --> 00:26:28,280 Speaker 1: a little power hungry. Now the actual transmissions are taking 505 00:26:28,359 --> 00:26:31,199 Speaker 1: very little power, but just maintaining the Bluetooth connection the 506 00:26:31,200 --> 00:26:34,720 Speaker 1: whole time is what's going to start to to put 507 00:26:34,720 --> 00:26:37,600 Speaker 1: a drain on that battery. Certainly. Okay, so you know, 508 00:26:37,640 --> 00:26:39,800 Speaker 1: we we've listed out some of the cons and I 509 00:26:39,840 --> 00:26:43,120 Speaker 1: know it comes across like we're being really cautionary about this, 510 00:26:43,400 --> 00:26:46,239 Speaker 1: but there's some some genuine benefits that I think are 511 00:26:46,400 --> 00:26:49,200 Speaker 1: are exciting about this. For example, you know we've talked 512 00:26:49,200 --> 00:26:53,120 Speaker 1: about NFC technology near field communication where you can have 513 00:26:53,359 --> 00:26:55,800 Speaker 1: a an app on a phone or other device that 514 00:26:55,840 --> 00:26:57,760 Speaker 1: has one of these chips in it and be able 515 00:26:57,840 --> 00:27:00,480 Speaker 1: to buy something just by tapping the phone again some 516 00:27:00,720 --> 00:27:04,320 Speaker 1: receiver at at a vendor, put in a pen, and 517 00:27:04,359 --> 00:27:06,760 Speaker 1: then you make a purchase without having to ever take 518 00:27:06,760 --> 00:27:09,600 Speaker 1: out your credit card. The same thing could happen over 519 00:27:09,640 --> 00:27:13,920 Speaker 1: this beacon technology you're transmitting over Bluetooth instead of over NFC. 520 00:27:14,280 --> 00:27:16,520 Speaker 1: It also has the added benefit that you can make 521 00:27:16,600 --> 00:27:20,160 Speaker 1: that that purchase without having to tap your phone against anything, 522 00:27:20,240 --> 00:27:23,160 Speaker 1: because you know, NFC has a range of a few centimeters, 523 00:27:23,200 --> 00:27:26,479 Speaker 1: but Bluetooth has a range of fifty. Yeah, hypothetically, when 524 00:27:26,520 --> 00:27:29,080 Speaker 1: you walk into the store and an app or even 525 00:27:29,080 --> 00:27:31,960 Speaker 1: a third party thing like like PayPal, PayPal has a 526 00:27:32,040 --> 00:27:36,240 Speaker 1: dongle in development to to sell to merchants for for 527 00:27:36,280 --> 00:27:39,200 Speaker 1: this kind of payment structure where it's completely hands free, 528 00:27:39,280 --> 00:27:41,080 Speaker 1: just just by being in the store. You can put 529 00:27:41,920 --> 00:27:44,800 Speaker 1: merchants on on a list of either pre approved or 530 00:27:45,040 --> 00:27:47,920 Speaker 1: like one click approval kind of yeah, which is cool. 531 00:27:47,960 --> 00:27:51,080 Speaker 1: I mean it's streamlines your your whole process. So I 532 00:27:51,080 --> 00:27:53,879 Speaker 1: mean there's no downside of that, right Well, actually on 533 00:27:53,920 --> 00:27:56,800 Speaker 1: the merchants and um, they might wind up paying higher 534 00:27:56,880 --> 00:27:59,440 Speaker 1: rates to credit card companies depending on what kind of 535 00:27:59,520 --> 00:28:02,840 Speaker 1: agreements they have worked out. All payments through the system 536 00:28:02,840 --> 00:28:06,480 Speaker 1: would count as card not present transactions, which can sometimes 537 00:28:06,480 --> 00:28:09,800 Speaker 1: come with a heavier fee then present, So that could 538 00:28:09,840 --> 00:28:14,760 Speaker 1: be a disincentive for merchants to implement that particular feature. 539 00:28:15,240 --> 00:28:17,800 Speaker 1: So we'll see. But there are other pros we can 540 00:28:17,800 --> 00:28:20,359 Speaker 1: talk about. I mean, obviously, you get more information about 541 00:28:20,400 --> 00:28:23,840 Speaker 1: the environment you are in physically, so that that can 542 00:28:23,880 --> 00:28:27,120 Speaker 1: be really beneficial. Particularly let's say you're walking around a museum. 543 00:28:27,160 --> 00:28:28,840 Speaker 1: You might be getting a lot more information about the 544 00:28:28,880 --> 00:28:31,600 Speaker 1: exhibits that you're looking at, that kind of tour guide 545 00:28:31,640 --> 00:28:34,240 Speaker 1: sort of sort of thing. Yeah, exactly, you might turn 546 00:28:34,280 --> 00:28:36,000 Speaker 1: around the corner and the next thing you know, your 547 00:28:36,000 --> 00:28:38,400 Speaker 1: phone pops up and says Hello, Dolly, and then you're 548 00:28:38,400 --> 00:28:41,760 Speaker 1: looking at a great Salvador Dolly painting. It'd be amazing. 549 00:28:42,040 --> 00:28:45,280 Speaker 1: I like that in your Utopia version of this technology. 550 00:28:45,360 --> 00:28:48,240 Speaker 1: There's still a lot of puns. That's also all of 551 00:28:48,320 --> 00:28:51,880 Speaker 1: my all of my my bluetooth applications would be narrated 552 00:28:51,880 --> 00:28:55,280 Speaker 1: by Carol Channing. So that's just that's a requirement I have. 553 00:28:56,000 --> 00:28:58,160 Speaker 1: You would also be able to navigate more easily. Like 554 00:28:58,200 --> 00:29:00,760 Speaker 1: we said with the airport example, you'd able to, you know, 555 00:29:00,880 --> 00:29:03,560 Speaker 1: use these beacons to guide people. That would be really 556 00:29:03,640 --> 00:29:06,880 Speaker 1: useful if you happen to have a building that uh 557 00:29:06,920 --> 00:29:09,760 Speaker 1: that you know, visitors are allowed in certain areas but 558 00:29:09,800 --> 00:29:12,160 Speaker 1: not others, and make it a lot easier than having, 559 00:29:12,320 --> 00:29:14,920 Speaker 1: you know, a whole bunch of different security points and stuff. 560 00:29:15,080 --> 00:29:17,040 Speaker 1: Now that you would get rid of security points, but 561 00:29:17,160 --> 00:29:19,880 Speaker 1: you might not have to have as many. Actually, what 562 00:29:19,920 --> 00:29:21,360 Speaker 1: I sort of thought of when we were when I 563 00:29:21,400 --> 00:29:23,400 Speaker 1: was reading through all of these notes about this technology 564 00:29:23,440 --> 00:29:25,440 Speaker 1: is that it would it would change the face of 565 00:29:25,440 --> 00:29:27,960 Speaker 1: of horror survival games because you would never have to 566 00:29:28,040 --> 00:29:30,320 Speaker 1: jangle a door handle and have it tell you that 567 00:29:30,320 --> 00:29:33,160 Speaker 1: that that the law is broken. You just know, right 568 00:29:33,200 --> 00:29:36,680 Speaker 1: you you walk toward in the phone would just say buster. Nope, yeah, 569 00:29:36,680 --> 00:29:39,520 Speaker 1: you just turn I had to turn around. Um not 570 00:29:39,600 --> 00:29:41,760 Speaker 1: the not the Bluetooth is probably gonna work in a 571 00:29:41,800 --> 00:29:45,120 Speaker 1: in a hell dimension like most Yeah anyway, Um, but 572 00:29:45,400 --> 00:29:47,959 Speaker 1: this stuff would be hypothetically more stable than a Wi 573 00:29:48,080 --> 00:29:51,520 Speaker 1: Fi or cellular connection. Yeah yeah, I mean as long 574 00:29:51,560 --> 00:29:53,840 Speaker 1: as you are within that range, it should be working 575 00:29:53,880 --> 00:29:57,360 Speaker 1: pretty well. And you know, anyone who's familiar with Wi 576 00:29:57,440 --> 00:30:00,360 Speaker 1: Fi and cellular issues knows that those that's not always 577 00:30:00,360 --> 00:30:02,840 Speaker 1: the case. One of the other interesting things is that 578 00:30:03,400 --> 00:30:06,000 Speaker 1: you just need Bluetooth on whatever the devices in order 579 00:30:06,000 --> 00:30:08,200 Speaker 1: to interact with this technology. So you need the Bluetooth 580 00:30:08,240 --> 00:30:10,720 Speaker 1: and whatever the app is, but it doesn't need to 581 00:30:10,800 --> 00:30:14,600 Speaker 1: have WiFi or cellular capability. It could just be Bluetooth 582 00:30:15,040 --> 00:30:18,600 Speaker 1: because that's the protocol being used. So you could have 583 00:30:18,680 --> 00:30:21,360 Speaker 1: an old cell phone that you haven't used as long 584 00:30:21,400 --> 00:30:24,400 Speaker 1: as it's able to run Bluetooth four point oh. Um. 585 00:30:24,520 --> 00:30:26,200 Speaker 1: When I say old cell phone, I mean from this 586 00:30:26,280 --> 00:30:28,560 Speaker 1: point forward old cell phone, because I think you have 587 00:30:28,600 --> 00:30:31,000 Speaker 1: to have Android four point three or an iOS seven 588 00:30:31,040 --> 00:30:33,280 Speaker 1: device in order to run it, but you wouldn't have 589 00:30:33,280 --> 00:30:37,480 Speaker 1: to have a cellular contract. Yeah, you just you would 590 00:30:37,480 --> 00:30:39,240 Speaker 1: just have to have a device that can run this 591 00:30:39,360 --> 00:30:42,040 Speaker 1: this protocol, and then you could use that as your 592 00:30:42,200 --> 00:30:44,040 Speaker 1: device to interact with everything. So if you didn't want 593 00:30:44,040 --> 00:30:46,840 Speaker 1: to load it down on your main phone, you just 594 00:30:46,880 --> 00:30:50,280 Speaker 1: want to have this other gadget that gets bombarded with stuff, 595 00:30:50,280 --> 00:30:53,160 Speaker 1: then you totally could do that, um, which I think 596 00:30:53,280 --> 00:30:56,040 Speaker 1: is pretty cool. Also you could I can see this 597 00:30:56,240 --> 00:31:00,280 Speaker 1: as a system that if you build the right app, 598 00:31:00,360 --> 00:31:03,880 Speaker 1: you could interact with other people in your environment. By that, 599 00:31:04,000 --> 00:31:08,000 Speaker 1: I mean Apple's implementation of this is called iBeacon, and 600 00:31:08,040 --> 00:31:12,240 Speaker 1: technically any iOS seven device becomes an iBeacon, so it 601 00:31:12,280 --> 00:31:15,080 Speaker 1: doesn't have to be a little standalone you know thing 602 00:31:15,160 --> 00:31:18,800 Speaker 1: that's on a wall or on a shelf. It's actually 603 00:31:18,920 --> 00:31:22,400 Speaker 1: on your phone or tablet or whatever. So a network 604 00:31:22,400 --> 00:31:24,800 Speaker 1: of people can become a network of information. Yeah, you 605 00:31:24,840 --> 00:31:28,760 Speaker 1: can even have a flash networks right. Everyone who shows 606 00:31:28,840 --> 00:31:31,200 Speaker 1: up who has this suddenly becomes part of this network. 607 00:31:31,240 --> 00:31:32,840 Speaker 1: If you have the right kind of app. You know, 608 00:31:32,880 --> 00:31:34,680 Speaker 1: you would have to design the app to do this. 609 00:31:34,840 --> 00:31:37,240 Speaker 1: I could see this working in some place like south 610 00:31:37,240 --> 00:31:40,800 Speaker 1: By Southwest, for example, becoming like a networking thing where 611 00:31:40,800 --> 00:31:42,320 Speaker 1: even if you wanted to, you can make it where 612 00:31:42,320 --> 00:31:44,960 Speaker 1: it's like an electronic business card exchange kind of deal, 613 00:31:45,680 --> 00:31:48,080 Speaker 1: or if you want to do in a more social setting, 614 00:31:48,080 --> 00:31:51,200 Speaker 1: it could be for a dating kind of thing. Um. Again, 615 00:31:51,240 --> 00:31:54,880 Speaker 1: you have to be really careful with that because privacy concerns. Right. 616 00:31:55,560 --> 00:31:58,240 Speaker 1: You might want to find out if the person across 617 00:31:58,280 --> 00:32:01,920 Speaker 1: the room is also interested in Monty Python movies, but 618 00:32:02,040 --> 00:32:04,440 Speaker 1: you don't necessarily want to give all of your contact 619 00:32:04,480 --> 00:32:08,720 Speaker 1: information upon that first exchange. These are there's certain social 620 00:32:08,760 --> 00:32:10,800 Speaker 1: situations we want to go through first. You know, there's 621 00:32:10,800 --> 00:32:14,640 Speaker 1: a there's a pecking order. Uh, I don't I don't 622 00:32:14,680 --> 00:32:16,840 Speaker 1: want I don't want to accidentally hit the I love you, 623 00:32:16,920 --> 00:32:20,560 Speaker 1: here's all of my information button. But you know, the 624 00:32:20,880 --> 00:32:23,080 Speaker 1: biggest pro I think of all of this is that 625 00:32:23,160 --> 00:32:26,280 Speaker 1: it is opt in and that that any app that 626 00:32:26,320 --> 00:32:29,960 Speaker 1: you're using is you know, hopefully going to have these 627 00:32:30,080 --> 00:32:33,640 Speaker 1: kind of rules and protections, and just like if you're 628 00:32:33,640 --> 00:32:36,240 Speaker 1: going to be making a purchase, it's going to have encryption, 629 00:32:36,400 --> 00:32:39,400 Speaker 1: it's going to require that you put a pen in 630 00:32:39,440 --> 00:32:42,280 Speaker 1: there or some other form of security measure so that 631 00:32:42,480 --> 00:32:45,160 Speaker 1: people can't take advantage of that. You know that that's 632 00:32:45,240 --> 00:32:48,640 Speaker 1: really important and I think I think we've learned that 633 00:32:48,720 --> 00:32:52,320 Speaker 1: lesson using other forms of data transmission. So my hope 634 00:32:52,440 --> 00:32:55,760 Speaker 1: is that any app developer from this point moving forward 635 00:32:56,280 --> 00:32:59,880 Speaker 1: keeps that in mind while developing apps, including and really 636 00:33:00,040 --> 00:33:03,600 Speaker 1: anything where you're going to be exchanging information actively with 637 00:33:04,600 --> 00:33:07,360 Speaker 1: a group of people or or a vendor or whatever. 638 00:33:08,080 --> 00:33:10,680 Speaker 1: So but because it's opt in means that you don't 639 00:33:10,960 --> 00:33:12,440 Speaker 1: have to do it if you don't want to. If 640 00:33:12,480 --> 00:33:14,360 Speaker 1: you if you want to, if you want to, take 641 00:33:14,360 --> 00:33:16,880 Speaker 1: a weight and see approach and make sure that this 642 00:33:16,960 --> 00:33:19,560 Speaker 1: is not gonna end up being some sort of nightmare 643 00:33:19,600 --> 00:33:21,520 Speaker 1: down the road. There's nothing wrong with that. You can 644 00:33:21,560 --> 00:33:24,360 Speaker 1: completely be cautious if you if it doesn't interest in 645 00:33:24,400 --> 00:33:27,640 Speaker 1: you you at all, you can stay out of it. Um, 646 00:33:27,680 --> 00:33:30,320 Speaker 1: that's nice. So I agree that's the biggest pro that 647 00:33:30,400 --> 00:33:35,480 Speaker 1: it's not forcing you to do it. Although uh, if 648 00:33:35,520 --> 00:33:38,000 Speaker 1: you do have an iOS seven device, remember to turn 649 00:33:38,040 --> 00:33:41,920 Speaker 1: the Bluetooth off because you've been opted in already, so 650 00:33:41,960 --> 00:33:45,320 Speaker 1: technically that's opt out. But still it's opt which is good, 651 00:33:45,400 --> 00:33:49,600 Speaker 1: not compulsory, and any opt is I'll take. Yeah, we 652 00:33:49,680 --> 00:33:52,120 Speaker 1: prefer opt in, but give us at least opt out 653 00:33:52,160 --> 00:33:54,479 Speaker 1: at the very least. All right, Well, that wraps up 654 00:33:54,480 --> 00:33:57,800 Speaker 1: this discussion about beacon technology. I hope you guys found 655 00:33:57,800 --> 00:34:00,440 Speaker 1: it interesting. Maybe you now agree with my prediction that 656 00:34:00,480 --> 00:34:03,960 Speaker 1: it's going to be a huge thing this year. I 657 00:34:04,000 --> 00:34:06,840 Speaker 1: will be shocked to find out otherwise, unless there's just 658 00:34:06,920 --> 00:34:12,279 Speaker 1: some catastrophic, uh bad experience that ends up making everyone say, oh, 659 00:34:12,560 --> 00:34:15,560 Speaker 1: that was a bad idea. Let's go back to chatting 660 00:34:15,600 --> 00:34:18,319 Speaker 1: through interpretive dance and that's all all right. So if 661 00:34:18,360 --> 00:34:21,200 Speaker 1: you guys have any suggestions for future topics we can 662 00:34:21,239 --> 00:34:23,880 Speaker 1: cover here on text stuff, let us know. Send us 663 00:34:23,880 --> 00:34:27,200 Speaker 1: an email or I just is tech stuff at Discovery 664 00:34:27,320 --> 00:34:30,400 Speaker 1: dot com, or drop us a line on Facebook, Twitter 665 00:34:30,640 --> 00:34:33,240 Speaker 1: or Tumbler. You can find us with the handled text 666 00:34:33,280 --> 00:34:36,440 Speaker 1: Stuff hs W and Lauren and I will talk to 667 00:34:36,480 --> 00:34:43,360 Speaker 1: you again really soon for more on this and thousands 668 00:34:43,360 --> 00:34:51,360 Speaker 1: of other topics because it has stuff works dot Com