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Speaker 1: All right, John, thank you so much.

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Speaker 2: And I want everybody to know that, you know, John

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Speaker 2: is such one of those real guys that we just

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Speaker 2: called last and like, hey, we have some open time,

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Speaker 2: and I'm sure John is just sitting around and twiddling

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Speaker 2: his thumbs as you have time. And John said, matter

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Speaker 2: of fact, I was sitting around. Now I'm just choking,

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Speaker 2: but John came on last minute.

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Speaker 1: Thank you, John. I appreciate you being on that moment.

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Speaker 3: My pleasure, but anything for you. We've always been supportive

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Speaker 3: of each other over.

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Speaker 2: The years we have we have and listen, you're eight

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Speaker 2: season in right, a season on Bar Rescue.

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Speaker 3: I am about to start shooting the ninth in August.

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Speaker 2: All right, ninth and August, you know, advocate for or

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Speaker 2: small businesses, entrepreneurs. I like the way that you're an

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Speaker 2: advocate for though, because I think that you know. Now,

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Speaker 2: I got a children's book out, John, and my thing

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Speaker 2: with now is what I realized is there are children

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Speaker 2: that act like children. They are adults at act like adults,

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Speaker 2: and they are adults at act like children. And I

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Speaker 2: after I decided that these beautiful little kids who you

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Speaker 2: never know what challenge they're going through, and you know

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Speaker 2: they're not tainted by the world and there's sponges. I

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Speaker 2: need to start giving some of these adults that act

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Speaker 2: like children.

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Speaker 1: A little more. John Tapper, Kevin O'Leary, Gary.

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Speaker 2: Ve kind of like, I'm rooting for you, but grow up, yeah,

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Speaker 2: and come to the reality of what you're doing.

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Speaker 3: You know, it's funny. I was sitting with my daughter

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Speaker 3: years ago, and I had a box of cereal on

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Speaker 3: the table and I was teaching her about money. So

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Speaker 3: I took one hundred They were cheerios. They took a

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Speaker 3: hundred cheerios and said, okay, I gotta good the government

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Speaker 3: thirty of these. So I pushed those aside. I got

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Speaker 3: to pay the rent. They pushed those aside. I gotta pay.

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Speaker 3: You want a new baseball glove, I got to get

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Speaker 3: you there, and we had no cheerios left. At at

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Speaker 3: eight years old, she started to understand that, and I

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Speaker 3: called it the cheerio bottle, but it really taught her

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Speaker 3: the premise of it. I've always wanted to write a

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Speaker 3: children's book about a lemonade stand how to run a

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Speaker 3: lemonade stand profitably, And I always thought something like that

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Speaker 3: could be a lot of fun, just to teach the

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Speaker 3: values of dollars and quality and service and the things

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Speaker 3: you and I live by.

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Speaker 2: I love that, the quality and service, so because that's

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Speaker 2: what you're an expert for, getting right down to the core.

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Speaker 2: But why don't we talk about I don't know, why

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Speaker 2: don't we go into that moment? When was your first

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Speaker 2: either lemonade stand or the lemonade stand that you felt

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Speaker 2: that was funky and it needed some adjusting, Because you know,

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Speaker 2: I think that's a good way to start. You know,

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Speaker 2: lemonade stands when when John and I started was as

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Speaker 2: big as the corner lemonade stands today is as big

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Speaker 2: as how many people can you know?

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Speaker 1: Your your your smartphone can hit? All right?

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Speaker 2: So why don't we start off with that? John, when

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Speaker 2: was the when did you did you? I don't even

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Speaker 2: want to assume, but did your first lemonade stand or

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Speaker 2: first business a first venture work out?

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Speaker 1: Well?

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Speaker 3: No, my first venture I had a partner who I

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Speaker 3: shouldn't have signed with. I trusted them on paperwork and

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Speaker 3: I got ripped off for the only six hundred thousand

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Speaker 3: dollars I had in my name. So my first one

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Speaker 3: was not good. And you know, I learned a lesson

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Speaker 3: at that time about integrity and trustworthiness and who to

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Speaker 3: get in bed with, so to speak. And of course

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Speaker 3: I never had that again, but I attained success. And

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Speaker 3: you know when you asked me this question, dam and

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Speaker 3: I thought it was a an incredible concept to talk

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Speaker 3: about this moment that changes all of our lives. And

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Speaker 3: I thought about several that I had in life. For example,

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Speaker 3: when I was younger and I owned my first nightclub,

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Speaker 3: and it was a big nightclub with technology and dance floors,

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Speaker 3: and I stood in there by myself at four in

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Speaker 3: the morning, and the fact that I could.

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Speaker 1: Own where was his club? And where was his club?

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Speaker 1: And how old were you?

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Speaker 3: It was in Chicago, and I was about I guess

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Speaker 3: twenty eight maybe something like that. But to look over

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Speaker 3: my domain, if you will, and you know what I had,

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Speaker 3: That was a pretty good moment for me. But when

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Speaker 3: I thought about, you know what moment was the most

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Speaker 3: powerful that I wanted to give to you. Here's the story.

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Speaker 3: I'm at Caesar's palace many years ago, about thirteen fourteen

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Speaker 3: years ago, and I'm giving a speech and at the

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Speaker 3: end of the speech, can I use frank language or

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Speaker 3: should I filter this to clean up Okay, I'm giving

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Speaker 3: a speech, and at the end of the speech, somebody

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Speaker 3: comes up to me and says, John, you should be

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Speaker 3: on television. So I go home and I write something

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Speaker 3: up called on the Rocks three pages and damnutes, half

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Speaker 3: Mission Impossible and half kitchen nightmare. So I'm going to

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Speaker 3: be dropped in a restaurant with files, and I'm going

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Speaker 3: to have the file of my mixologist and my chef,

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Speaker 3: just like the beginning of Mission. I put it together,

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Speaker 3: and years earlier, I had been a consultant to Paramont

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Speaker 3: for Bubba Gump Shrimp Company and some of their hospitality stuff.

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Speaker 3: So I hadn't made a decent living at that point, damon.

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Speaker 3: But I wasn't wealthy by all means yet. So because

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Speaker 3: of my contacts at Paramount, I could set up a

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Speaker 3: meeting to pitch my idea to them. Set ahead of

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Speaker 3: TV and a bunch of Paramount people in the room.

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Speaker 3: And I walked and I sit down and I tell

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Speaker 3: them my idea, and they look at me and say, John,

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Speaker 3: you will never fucking be on television. You're too old,

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Speaker 3: you're not good looking enough. It'll never happen. So I

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Speaker 3: walk out of the meeting. I get in my car.

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Speaker 3: They gave me a drive ice say that to you

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Speaker 3: in exactly that way, precisely work.

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Speaker 1: You know, Wait, who what company was this again?

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Speaker 3: This was in Paramount on a Paramount lot. And it's

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Speaker 3: funny because what network am I on today? Paramots? It's funny, David,

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Speaker 3: what happened though?

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Speaker 2: Like because you know, I got to tell you something

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Speaker 2: about Hollywood. What I my experience with Hollywood is nobody

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Speaker 2: tells you no to your face. They tell you it's

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Speaker 2: not the time of this. Why because you know what.

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Speaker 2: They don't want to be the person that told John

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Speaker 2: Tapper no years later, and I don't remember if I

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Speaker 2: have respect for the person who told you, or I

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Speaker 2: feel sorry for the person who told you, but go ahead.

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Speaker 3: So so I had not been in TV, so they

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Speaker 3: I had given me this meeting, and my question to

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Speaker 3: m gentlemen, I want to share an idea with you

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Speaker 3: to see if it's even worse my time. And that's

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Speaker 3: when they said to me, you'll never be your two

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Speaker 3: old knucker sry drive in through the Paramount gates on

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Speaker 3: a way out da. I mean, as you can imagine,

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Speaker 3: I'm bummed, right, and I think to myself, you know

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Speaker 3: what I'm gonna make my own sizzle reel. So in

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Speaker 3: the television business, you sell shows based on these three

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Speaker 3: to four minute sizzle reels. Right. So I go to

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Speaker 3: a friend's bar in Homosa Beach. It's empty on a

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Speaker 3: Saturday afternoon, it's full on Sunday for football. I film

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Speaker 3: it empty, do my stick my stuff, film it full,

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Speaker 3: create a four minute sizzle reel, edit it myself, send

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Speaker 3: it to four production companies and get four out of

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Speaker 3: four offers because I was angry that they had looked

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Speaker 3: at me and said, no, you'll never be on television.

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Speaker 3: It almost energized me, you know what I mean. It

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Speaker 3: gave me the fight to go after this and I

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Speaker 3: got four out of four offers.

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Speaker 2: Buddy, But who gave but let me in congratulations on that?

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Speaker 2: First of all, that is showing how you know your

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Speaker 2: ability to Bob and Wee. But why First of all,

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Speaker 2: you know if they don't see you on TV? And

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Speaker 2: who cares what other people think? But what gave you

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Speaker 2: the the guts or the vision or the confidence to

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Speaker 2: feel like you should be on TV?

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Speaker 1: Anyway?

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Speaker 2: Because maybe you could have went in there and said, well,

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Speaker 2: I'm John Tapper, I'm establishing the business and I got

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Speaker 2: some really sexy young people that I want to produce

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Speaker 2: a show because I'm connected.

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Speaker 1: What what made you? Because you were never on TV before?

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Speaker 1: That right?

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Speaker 3: Never? Nor had I ever been in the television business before.

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Speaker 1: Well why did you feel you can do that? And

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Speaker 1: let me ask them?

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Speaker 2: Were you married at the time or I was okay,

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Speaker 2: are you still we're still married at the same person

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Speaker 2: years and when? What does she say to you when

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Speaker 2: you said you were going to go do this and

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Speaker 2: pitch this?

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Speaker 3: She was actually pretty supportive. She's she's I'm proud to say,

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Speaker 3: probably my biggest fan, damon. So her support meant a

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Speaker 3: lot to me at the time. But that no, I

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Speaker 3: think gave me a greater level of energy than a

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Speaker 3: yes would have given me. And the person who did

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Speaker 3: that to me, you're going to get a kick out

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Speaker 3: of this. Years ago, there was a company that sold

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Speaker 3: black roses and they sold them in coffin shaped boxes

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Speaker 3: to send to people. So I bought a box of

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Speaker 3: twelve black roses in a coffin box that I shipped

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Speaker 3: it to him.

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Speaker 2: When this show is nice, nice and now we know

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Speaker 2: who we are today. But let me let me I

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Speaker 2: want to go back to when you were that night

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Speaker 2: club owner. Yeah, it was first night club. You're twenty

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Speaker 2: eight years old. You're in Chicago, correct, yep, you just

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Speaker 2: opened the doors. How much did you put into that club?

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Speaker 3: About a half a million dollars? Blood half blood?

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Speaker 1: Ye have partners?

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Speaker 3: I did it?

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Speaker 1: What do you mean, bo you borrowed? You borrowed it?

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Speaker 3: Oh no, No, I borrowed about one hundred of it.

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Speaker 3: But it was money, you know, It's all I had.

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Speaker 1: That's all you had?

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Speaker 3: Yeah?

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Speaker 1: Did you have partners?

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Speaker 3: Had one partner?

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Speaker 1: Was that the one who who took you for six hundred?

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Speaker 3: Nope? That was the next The second one was a

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Speaker 3: good one. The first one to me for six hundred,

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Speaker 3: and I had no recourse because I didn't have to

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Speaker 3: write paperwork. I went add it as a total rookie

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Speaker 3: on a handshake, name and something I would never do again.

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Speaker 3: And of course you would never advise.

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Speaker 1: Okay, so you're at the second one. This is now

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Speaker 1: you're on your own.

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Speaker 2: You you but you have a level of confidence because

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Speaker 2: of your first whatever maybe you first experienced in the

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Speaker 2: first club.

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Speaker 3: Correct. Yeah, And and you know, I must say, even

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Speaker 3: when I was young, I had always had a good

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Speaker 3: level of confidence. You know, I think I was good

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Speaker 3: when I was young at presenting myself with a little BS,

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Speaker 3: And I think as I got older and older, the

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Speaker 3: BS got less and less and I actually became what

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Speaker 3: I said. But I think in the younger years I

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Speaker 3: had the confidence to pitch myself into situations that some

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Speaker 3: would say I wasn't qualified for, but I pulled them

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Speaker 3: off in the end.

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Speaker 2: But unlike you being you, being you, wanted to be

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Speaker 2: somebody who you know brings your message to the masses

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Speaker 2: on television and helps probably empower so many more people

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Speaker 2: because when you know family, a couple partners are going

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Speaker 2: through some shit and they look at you and you

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Speaker 2: just you just basically pulverize somebody for doing the wrong thing,

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Speaker 2: even though you told them where they use value. These

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Speaker 2: people now can say, you see, look, I'm not the

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Speaker 2: only one who thinks like that.

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Speaker 1: Right, But.

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Speaker 2: You know, when you were trying to get on TV,

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Speaker 2: it wasn't proven. But now if you've gotten you know,

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Speaker 2: from my Shark Tank experience of sniffing through, if somebody

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Speaker 2: sold six hundred thousand for me, that means there was

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Speaker 2: six hundred thousand to be stolen, right, now you're at

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Speaker 2: version number two, you're on your own. You borrowed a hundred,

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Speaker 2: but you probably have some data and numbers of what

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Speaker 2: you've done before that makes people say, I will give

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Speaker 2: you a hundred of mine. How are you feeling at

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Speaker 2: that moment? Where you do you remember where you married,

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Speaker 2: where you do you have kids? Were you nervous? Where

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Speaker 2: you just was anybody special in your life? What happened

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Speaker 2: and what was the pressure of opening that second Were

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Speaker 2: you naive like, oh my god, I got this second one,

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Speaker 2: no problem, or where you like, holy crap, I'm actually

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Speaker 2: on my own. I don't have somebody as experienced or

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Speaker 2: better or more experienced than me. What were you going

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Speaker 2: through at that moment of your life?

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Speaker 3: Well, it wasn't the holy crap thing. I wasn't freaking

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Speaker 3: out in that kind of a way. I was pretty

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Speaker 3: But you know, I for years had been a hospitality professional.

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Speaker 3: So I had been a bar manager, I had been

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Speaker 3: a hotel general manager. I had been a resort food

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Speaker 3: and beverage director. So I had run multimillion dollar food

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Speaker 3: and beverage businesses. And I knew I was good at

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Speaker 3: it because I had been promoted and I'd received raises

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Speaker 3: and I've gotten a few awards and stuff, so when

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Speaker 3: I opened it, I had the confidence in my ability

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Speaker 3: to run it. But you know, it's a new location,

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Speaker 3: as you know, dam and the greatest idea can fail

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Speaker 3: in the wrong place or with the wrong people around you.

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Speaker 3: So of course you always have those fears. But I'm

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Speaker 3: not the type to have doubted myself. Now. I didn't

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Speaker 3: have my daughter till I was thirty five years old,

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Speaker 3: so I was still single. And when I was in

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Speaker 3: a hospitality business before I opened my own company, which

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Speaker 3: is nineteen eighty six, I was VP of a hotel

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Speaker 3: company and they had moved me eleven times in five

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Speaker 3: years to bigger and bigger and bigger hotels because I

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Speaker 3: was really good at driving revenue and I knew that,

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Speaker 3: so I had a bit of a history in it.

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Speaker 3: And then when I started my own company in nineteen

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Speaker 3: eighty six, my first client was the hotel company that

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Speaker 3: I had worked for, So I thought I had a

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Speaker 3: bit of a cushion when I started my own business

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Speaker 3: that way.

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Speaker 2: Right, And so you so you were still single, right, yep?

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Speaker 3: I was.

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Speaker 2: You know, Mark Cuban will say often and even I'll

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Speaker 2: say that very similar thing. You know, when he was

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Speaker 2: building his you know, working on his stuff. You know,

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Speaker 2: a girlfriend said to him, you worked too hard. It's

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Speaker 2: either it's either me or the business. And he said,

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Speaker 2: I'm sorry. What was your name again? Where where were

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Speaker 2: you with relationships at that time my life?

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Speaker 3: Yeah, I was selfishly absorbed in my own professional career

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Speaker 3: at that stage in my life, and I had girlfriends

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Speaker 3: that had come and gone, but I would relocate and

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Speaker 3: if she didn't want to come with me, she didn't

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Speaker 3: come with me. But I still took that opportunity, and

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Speaker 3: I got married late, and I put my career first.

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Speaker 3: And I realized back then, being in a hospitality business dayment,

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Speaker 3: that I couldn't always create my own opportunities in the

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Speaker 3: cities that I lived in. I had to be willing

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Speaker 3: to go to that bigger, better market to get that bigger,

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Speaker 3: better property. So yeah, I think that at a young age,

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Speaker 3: you should be selfish about your career and stay focused.

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Speaker 3: And I think paying the does with that kind of

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Speaker 3: focus is what sets you up to take care of

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Speaker 3: that family a little later on.

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Speaker 1: It is it is so one hundred percent.

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Speaker 2: I you know, I tell people, I tell people, I

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Speaker 2: tell people even my daughter as much as I love them.

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Speaker 1: I'm a girl.

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Speaker 3: Dad.

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Speaker 2: I say, you know, up until twenty or somebody's daughter,

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Speaker 2: and then you're going to be somebody's wife and mother

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Speaker 2: and grandmother. And I said, ten years do you And

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Speaker 2: I don't care what you is Bill Wells in Africa,

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Speaker 2: party like a rock star, go look at art, save

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Speaker 2: sea turtles.

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Speaker 1: I don't care.

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Speaker 3: That's great, but know who you are. See I did that.

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Speaker 3: I didn't have that advice for my but I did that.

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Speaker 1: But you did it.

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Speaker 2: But there's a lot of temptation at twenty eight years old,

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Speaker 2: you know, there's a lot of distraction to live in

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Speaker 2: the world of a night life and own a club.

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Speaker 2: Did you have those because first of all, you are

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Speaker 2: you know, you're you're going to sleep at six o'clock

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Speaker 2: in the morning.

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Speaker 1: Probably you are.

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Speaker 2: There is a lot of liquor, there's a lot of

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Speaker 2: various other barrier rock and roll, sex, drugs and rock

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Speaker 2: and roll. Were you living that life where you nose down?

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Speaker 2: You know, where was that? Where were you at that time?

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Speaker 2: Because I got to tell you at thirty years old,

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Speaker 2: when I had a couple of million dollars in the bank,

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Speaker 2: I was really, really focused, but yeah, you know, I

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Speaker 2: made some mistakes too. I was like, wait a minute.

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Speaker 2: First of all, I made some mistakes on my diet.

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Speaker 2: I was like, I can eat all everything. I'll have

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Speaker 2: it all right. Uh. And you know a type personalities

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Speaker 2: like you, myself and many listening. We don't know how

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Speaker 2: to do it halfway. Were there any temptations and or

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Speaker 2: did you take advantage of those temptations?

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Speaker 3: Yeah? There were was particularly when I ran a troubadour

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Speaker 3: and Hollywood, which I think you know is a very

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Speaker 3: famous nightclub. Oh yeah, and in those days you ran.

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Speaker 3: I ran a tubaterur back in the late seventies early.

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Speaker 2: Ages with all the with all the famous famous rock

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Speaker 2: bands come.

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Speaker 3: Oh yeah, Now when I ran a tribun of beds

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Speaker 3: like Fear and Black Flag and adam Ant and all

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Speaker 3: those punk points. Gosh, there's a lot of temptation around

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Speaker 3: you in those days. As you can imagine, dam and

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Speaker 3: women are like crazy white powder all over the darn past.

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Speaker 2: Yeah, I'm not talking about Johnson and Johnson, but you know.

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Speaker 3: I think you and I have something in common. I

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Speaker 3: would look at that room of all these people that

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Speaker 3: were high and drunk and partying, and I would say

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Speaker 3: to myself, somebody here needs to be sober. Somebody here

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Speaker 3: needs to take responsibility. God forbid should something happen to someone.

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Speaker 3: And as the bar owner and the operator, I always

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Speaker 3: looked at that responsibility in that way. So I was

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Speaker 3: never the drunk guy in a room. I always tended

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Speaker 3: to be the sober guy. Now, if you and I

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Speaker 3: went out on a night off, that's a different deal, buddy,

355
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Speaker 3: I could have a good time with you. I did

356
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Speaker 3: not succumb. I must tell you I avoided my employees

357
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Speaker 3: from a relationship standpoint. I really didn't drink and I

358
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Speaker 3: didn't fall into the drug thing on a job. So

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Speaker 3: I think I was fortunate that I had the discipline

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Speaker 3: to do that. And that was an interesting era back

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Speaker 3: then then because that was pre aids, pre gangs, pre violence.

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Speaker 2: You're talking you must be talking about eighty two or

363
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Speaker 2: something like.

364
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Speaker 3: That, seventy nine to eighty two, exactly, right.

365
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Speaker 1: Seventy nine to eighty two, you're talking about.

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Speaker 2: You know, disco was starting to slow down, right, hip

367
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Speaker 2: hop starting to come up.

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Speaker 1: Punk bands like.

369
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Speaker 2: Blondie and all these other bands are now starting to

370
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Speaker 2: hit the country. My Sharona, it was my Sharona. It

371
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Speaker 2: was a very very special special time. There was a

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Speaker 2: lot of hairspray lot.

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Speaker 3: That was a fun time. I remember girls in those

374
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Speaker 3: days were cell a fane pads. You could see through them,

375
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Speaker 3: the valley girls in the alley. Those were fun times.

376
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Speaker 1: Those were fun times.

377
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Speaker 2: Women's lib had already really taken and effect, and women

378
00:17:01,040 --> 00:17:03,760
Speaker 2: felt that, you know, we can do what the men do.

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Speaker 1: And they were very very just, you know, overt with

380
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Speaker 1: a lot of things and it you know, it's fine.

381
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Speaker 3: But society wasn't defensive like it is today. David.

382
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Speaker 1: It wasn't.

383
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Speaker 2: It wasn't so you would manage to have that discipline.

384
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Speaker 2: But I got to ask you another question, because I

385
00:17:18,320 --> 00:17:20,600
Speaker 2: don't like I don't like going into restaurant businesses for

386
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Speaker 2: various things. I think technology now is saved some of

387
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Speaker 2: my concerns, But when I worked at certain restaurants, the

388
00:17:27,760 --> 00:17:31,160
Speaker 2: staff would steal everything. If it wasn't nailed down, they

389
00:17:31,160 --> 00:17:33,600
Speaker 2: were going to steal it. Now in my business and

390
00:17:33,760 --> 00:17:35,879
Speaker 2: a lot of people should understand, there is going to

391
00:17:35,920 --> 00:17:38,760
Speaker 2: be what we call leakage, whatever you want to call leakage, right,

392
00:17:38,800 --> 00:17:45,080
Speaker 2: somebody stealing with the terms whatever. Okay, Besides this, person

393
00:17:45,119 --> 00:17:49,560
Speaker 2: who you know clearly took advantage of a handshake agreement.

394
00:17:49,880 --> 00:17:52,840
Speaker 2: But when was the first time you caught somebody that

395
00:17:52,920 --> 00:17:57,520
Speaker 2: you trust or you believed you trust, stealing from you.

396
00:17:58,920 --> 00:17:59,880
Speaker 1: In your business.

397
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Speaker 3: Yeah, there were two biggies. One was somebody who I

398
00:18:04,240 --> 00:18:06,919
Speaker 3: was putting in business. I was investing in them. I

399
00:18:06,920 --> 00:18:08,480
Speaker 3: had put it not that much, about one hundred and

400
00:18:08,480 --> 00:18:10,960
Speaker 3: fifty thousand dollars into their business, and they completely rip

401
00:18:11,040 --> 00:18:13,639
Speaker 3: me off and it broke my heart. It was a

402
00:18:13,760 --> 00:18:14,719
Speaker 3: very very personal one.

403
00:18:14,840 --> 00:18:17,480
Speaker 1: Why did they rip you off? Did they have a problem?

404
00:18:17,680 --> 00:18:19,960
Speaker 2: Because a lot of time when people rip you off,

405
00:18:20,760 --> 00:18:24,760
Speaker 2: it could be habitual clept though. They could be con

406
00:18:24,840 --> 00:18:27,840
Speaker 2: men and women. They could fall into a divorce or drugs,

407
00:18:27,960 --> 00:18:28,560
Speaker 2: or they can.

408
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Speaker 1: Say John got it.

409
00:18:31,400 --> 00:18:31,720
Speaker 3: Fuck that.

410
00:18:32,359 --> 00:18:34,320
Speaker 1: Fuck John, He's gonna be okay.

411
00:18:34,400 --> 00:18:36,280
Speaker 2: You know what, I don't care all that I helped you,

412
00:18:36,320 --> 00:18:38,359
Speaker 2: because a lot of time, when you help people so much,

413
00:18:39,119 --> 00:18:42,159
Speaker 2: they either either are like, man, really, I thank you,

414
00:18:42,240 --> 00:18:45,040
Speaker 2: or they can't. It's overwhelming to them where they want

415
00:18:45,080 --> 00:18:46,080
Speaker 2: to say fuck you.

416
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Speaker 3: I think that got it any great? Damn? I think

417
00:18:49,720 --> 00:18:51,119
Speaker 3: that what I did is I was putting him in

418
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Speaker 3: a position of ownership, and I'm mature, and I think

419
00:18:54,280 --> 00:18:56,280
Speaker 3: he resented the fact that I was putting him in

420
00:18:56,280 --> 00:18:58,800
Speaker 3: this position of responsibility, and he said, just what you said?

421
00:18:59,119 --> 00:19:01,040
Speaker 3: Fuck him, He's already got his money, I don't want

422
00:19:01,040 --> 00:19:02,920
Speaker 3: to do this, and he just sort of abandoned it.

423
00:19:04,760 --> 00:19:08,480
Speaker 1: What do you do? How did you respond to that?

424
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Speaker 3: Did you?

425
00:19:09,040 --> 00:19:11,199
Speaker 2: I know it hurt, but you know that could have

426
00:19:11,240 --> 00:19:13,199
Speaker 2: made you a cold person from that point on and

427
00:19:13,240 --> 00:19:15,440
Speaker 2: never given anybody else a chance. What did you Because

428
00:19:15,480 --> 00:19:19,159
Speaker 2: you're still still in a business that it's very volatile

429
00:19:19,480 --> 00:19:20,280
Speaker 2: when it comes to.

430
00:19:20,800 --> 00:19:22,760
Speaker 3: Yeah, but you know, today a lot of systems and

431
00:19:22,760 --> 00:19:25,040
Speaker 3: a lot of automated systems and such do it. For example,

432
00:19:25,080 --> 00:19:28,280
Speaker 3: my Taffers tavern has sixty percent of the labor costs

433
00:19:28,280 --> 00:19:30,480
Speaker 3: of a regular restaurant. In the kitchen, everything is packaged

434
00:19:30,520 --> 00:19:33,480
Speaker 3: and counted and numbered. You know, the controls can be

435
00:19:33,520 --> 00:19:35,240
Speaker 3: in place to do it. Now. I'll tell you a

436
00:19:35,240 --> 00:19:37,199
Speaker 3: funny story. When I was running the Troubadour, I had

437
00:19:37,240 --> 00:19:40,240
Speaker 3: an assistant manager I liked, and he looked like HI,

438
00:19:40,480 --> 00:19:43,160
Speaker 3: like sort of dizzy, if you will, And he came

439
00:19:43,200 --> 00:19:45,800
Speaker 3: out of the walking refrigerator. So I walked into the

440
00:19:45,840 --> 00:19:48,280
Speaker 3: walking refrigerator. You gotta laugh and on the floor into

441
00:19:48,320 --> 00:19:51,000
Speaker 3: walking refrigerator with two cases of ready whip.

442
00:19:50,840 --> 00:19:52,680
Speaker 1: Crick cream whipped cream whip hits.

443
00:19:52,560 --> 00:19:55,800
Speaker 3: And twenty four cans in each case, and not one

444
00:19:55,840 --> 00:19:56,919
Speaker 3: of them had any guests.

445
00:19:57,040 --> 00:19:57,720
Speaker 1: One of them worked.

446
00:19:57,920 --> 00:20:01,880
Speaker 2: He was blowing his brains out.

447
00:20:04,560 --> 00:20:05,480
Speaker 1: How do you like?

448
00:20:05,560 --> 00:20:08,359
Speaker 2: I don't understand because you have a you know, going

449
00:20:08,359 --> 00:20:10,920
Speaker 2: to the fact that you have discipline there, but you're

450
00:20:10,960 --> 00:20:13,560
Speaker 2: dealing with bartenders and various other people. I mean, you

451
00:20:13,640 --> 00:20:16,879
Speaker 2: got a heavy turnover normally. What would you say to

452
00:20:16,920 --> 00:20:22,440
Speaker 2: people now when they catch people stealing? In that sense, when.

453
00:20:22,280 --> 00:20:26,160
Speaker 3: I'm of the belief that if honesty is sacrificed, there's

454
00:20:26,160 --> 00:20:29,040
Speaker 3: no basis of any relationship ever with someone who lies

455
00:20:29,119 --> 00:20:31,240
Speaker 3: or steals. That ends everything.

456
00:20:31,320 --> 00:20:31,600
Speaker 2: To me.

457
00:20:32,119 --> 00:20:35,040
Speaker 3: There's no second chance, no form of discussion. If an

458
00:20:35,080 --> 00:20:40,040
Speaker 3: employee lies to me about doesn't have to be financially related,

459
00:20:40,080 --> 00:20:42,760
Speaker 3: those things, you know, are deal changers for me. I

460
00:20:42,840 --> 00:20:46,199
Speaker 3: believe that any relationship, professional or otherwise has to be

461
00:20:46,240 --> 00:20:49,240
Speaker 3: based in trust. So I really try to be honest

462
00:20:49,280 --> 00:20:50,800
Speaker 3: with the people around me. If things are good, I

463
00:20:50,840 --> 00:20:52,679
Speaker 3: say it. If they're not good, I say it. You know,

464
00:20:52,720 --> 00:20:55,199
Speaker 3: I know my producer's sitting here with me. I know

465
00:20:55,280 --> 00:20:57,040
Speaker 3: he would shake his head that he always knows where

466
00:20:57,040 --> 00:21:02,280
Speaker 3: he stands, and so theft is unbelievable to me. And

467
00:21:02,320 --> 00:21:04,679
Speaker 3: in bar rescue, I see it hugely, dam And I

468
00:21:04,680 --> 00:21:07,679
Speaker 3: go to these bars and these employees tell me an interview,

469
00:21:07,880 --> 00:21:09,600
Speaker 3: Oh no, the owner is like a father to me.

470
00:21:09,680 --> 00:21:12,160
Speaker 3: I love him, oh boys. And then I get into

471
00:21:12,160 --> 00:21:15,200
Speaker 3: the business and they're robbing the guy blind. And they

472
00:21:15,240 --> 00:21:18,320
Speaker 3: do love him, they do care about him, but they're

473
00:21:18,440 --> 00:21:21,919
Speaker 3: still robbing him blind. And what gets me, Damon, is

474
00:21:22,160 --> 00:21:25,360
Speaker 3: they're not stealing from bosses they hate. They're stealing from

475
00:21:25,359 --> 00:21:46,160
Speaker 3: bosses they love. They're not stealing from bosses they hate,

476
00:21:46,480 --> 00:21:50,359
Speaker 3: They're stealing from bosses they love. That's mind boggling to me.

477
00:21:51,000 --> 00:21:52,560
Speaker 2: But this is what I mean, you know, like I

478
00:21:52,600 --> 00:21:54,720
Speaker 2: know that. The funny thing about that moment is we

479
00:21:54,760 --> 00:21:56,760
Speaker 2: go down these rabbit holes and I want to know,

480
00:21:56,880 --> 00:21:58,320
Speaker 2: you know, we see the resentment side.

481
00:21:58,320 --> 00:21:59,959
Speaker 1: And this is a great point you're bringing up.

482
00:22:00,040 --> 00:22:01,600
Speaker 2: Like we already talked about someone you stole from me,

483
00:22:01,680 --> 00:22:04,480
Speaker 2: he said, f John, you know he got it. Why

484
00:22:05,000 --> 00:22:08,040
Speaker 2: are people robbing from people they love? Why do you

485
00:22:08,200 --> 00:22:10,359
Speaker 2: do you listen? You're not God, you don't have a

486
00:22:10,359 --> 00:22:13,199
Speaker 2: crystal ball and see the future. But I'm curious, what

487
00:22:13,240 --> 00:22:16,800
Speaker 2: have you seen a defining thing that shows that people

488
00:22:17,960 --> 00:22:20,720
Speaker 2: why people steal from those they love? You.

489
00:22:20,880 --> 00:22:24,960
Speaker 3: I think that there is a loosening of society, if

490
00:22:24,960 --> 00:22:26,440
Speaker 3: you will, damon. I think we see it in a

491
00:22:26,480 --> 00:22:29,680
Speaker 3: lot of different ways today. I think the behavior envelope

492
00:22:29,680 --> 00:22:31,560
Speaker 3: of children is a little bigger than it used to be.

493
00:22:32,080 --> 00:22:34,199
Speaker 3: I think you and I had a narrow envelope that

494
00:22:34,240 --> 00:22:36,639
Speaker 3: we had to profit when we were younger than a

495
00:22:36,720 --> 00:22:39,560
Speaker 3: child does today. You know. I think that that people

496
00:22:39,640 --> 00:22:41,639
Speaker 3: today have a global view, or they think they have

497
00:22:41,680 --> 00:22:44,560
Speaker 3: a global view at a much younger age. I think

498
00:22:44,600 --> 00:22:47,600
Speaker 3: today this is a world of forgivenness. Look at my

499
00:22:47,760 --> 00:22:50,240
Speaker 3: grandson's four years old. He went to Little League this week,

500
00:22:50,840 --> 00:22:53,600
Speaker 3: and it's not little league at all. It's a t ball.

501
00:22:53,920 --> 00:22:55,680
Speaker 3: If he doesn't hit it, they applaud him. If he

502
00:22:55,760 --> 00:22:57,960
Speaker 3: hits it, day applaud him. If he catches the ball,

503
00:22:57,960 --> 00:22:59,720
Speaker 3: they applaud him. If he doesn't catches the ball, they

504
00:22:59,720 --> 00:23:03,119
Speaker 3: don't caught them. There's no latitude to win and lose.

505
00:23:04,000 --> 00:23:06,239
Speaker 3: So how does my little grandson, you know, get to

506
00:23:06,520 --> 00:23:08,639
Speaker 3: get the feeling of victory and loss that you and

507
00:23:08,680 --> 00:23:11,560
Speaker 3: I had when we were young that became so I

508
00:23:11,600 --> 00:23:16,040
Speaker 3: think this desire to not challenge people directly and and

509
00:23:16,160 --> 00:23:19,120
Speaker 3: to just say that's okay, little Johnny. That's okay, little Johnny.

510
00:23:19,560 --> 00:23:24,480
Speaker 3: Sometimes it's not okay, little Johnny. Do you agree?

511
00:23:24,920 --> 00:23:27,520
Speaker 2: I one hundred percent agree. And I'm just trying to

512
00:23:27,600 --> 00:23:30,119
Speaker 2: think about the moment. You know, I found a lot

513
00:23:30,200 --> 00:23:32,040
Speaker 2: of people that are stole from so and from me,

514
00:23:32,080 --> 00:23:33,720
Speaker 2: and I found I think that we I think we're

515
00:23:33,720 --> 00:23:36,359
Speaker 2: getting into something as I discover this is that you

516
00:23:36,480 --> 00:23:38,600
Speaker 2: have to confront people no matter who they are and

517
00:23:38,640 --> 00:23:41,000
Speaker 2: how they and how they are, no matter because you're

518
00:23:41,040 --> 00:23:43,240
Speaker 2: in a business, you're all about the numbers. You know,

519
00:23:43,280 --> 00:23:45,280
Speaker 2: when somebody told me one day, somebody said, you know, dammy,

520
00:23:45,320 --> 00:23:47,720
Speaker 2: you're losing about a half a million dollars.

521
00:23:47,760 --> 00:23:48,200
Speaker 1: Oh my god.

522
00:23:48,240 --> 00:23:49,800
Speaker 2: People are steal from they said, But they're not even

523
00:23:49,840 --> 00:23:51,479
Speaker 2: trying to steal from you. You know what it was

524
00:23:52,880 --> 00:23:57,520
Speaker 2: the small things is what they were doing. Like we

525
00:23:57,600 --> 00:23:59,680
Speaker 2: had clothing, so they were just you know, were's something

526
00:23:59,720 --> 00:24:02,600
Speaker 2: home sample because they're cold, But everybody wore a sample

527
00:24:02,600 --> 00:24:05,119
Speaker 2: home for the cold. We unlocked the you know the

528
00:24:05,160 --> 00:24:07,920
Speaker 2: box where all the stuff goes in for the printers

529
00:24:08,040 --> 00:24:09,800
Speaker 2: and all the paper and stuff like, well, you know, hey,

530
00:24:09,840 --> 00:24:11,359
Speaker 2: my kid's doing a report. I'm going to take home

531
00:24:11,400 --> 00:24:14,400
Speaker 2: a stack of paper right before uber was out. You know, Hey,

532
00:24:14,400 --> 00:24:15,879
Speaker 2: we get a car service, and I got to go

533
00:24:15,880 --> 00:24:17,720
Speaker 2: to dinner. So they get the car service at five,

534
00:24:17,800 --> 00:24:19,800
Speaker 2: they keep the car service all the way till two

535
00:24:19,840 --> 00:24:21,879
Speaker 2: o'clock in the morning, the car service just sitting there

536
00:24:21,920 --> 00:24:22,680
Speaker 2: while they're at dinner.

537
00:24:22,680 --> 00:24:24,560
Speaker 1: And that car just cost a thousand dollars.

538
00:24:24,800 --> 00:24:28,840
Speaker 2: Right there is intentional theft, and then there's the kind

539
00:24:28,880 --> 00:24:30,880
Speaker 2: of like, oh, that's my guy, but you know, I'm

540
00:24:31,000 --> 00:24:32,879
Speaker 2: you know, a couple of dollars. I'm not going to

541
00:24:32,960 --> 00:24:35,160
Speaker 2: charge you with this drink, that drink, this drink, that drink,

542
00:24:35,240 --> 00:24:37,280
Speaker 2: this drink, that drink, and before you know it, it

543
00:24:37,480 --> 00:24:42,640
Speaker 2: mounts up. So how do you differentiate those that are

544
00:24:42,920 --> 00:24:47,560
Speaker 2: intentional and those that are doing things by mistake, because

545
00:24:47,600 --> 00:24:50,600
Speaker 2: even though they're doing it by mistake, they're not considering it.

546
00:24:51,160 --> 00:24:52,320
Speaker 2: What do you do in that sense?

547
00:24:52,680 --> 00:24:54,080
Speaker 3: Well, you know, it's interesting that you say that. I

548
00:24:54,119 --> 00:24:57,480
Speaker 3: always say they find a way to justify it to themselves. Yeah,

549
00:24:57,560 --> 00:24:59,600
Speaker 3: oh I've been on the road for four days. I

550
00:24:59,680 --> 00:25:02,480
Speaker 3: deserve of this, or ah, well, you know, I really

551
00:25:02,480 --> 00:25:04,320
Speaker 3: came through for Dame, and I got him that, you know,

552
00:25:04,359 --> 00:25:06,840
Speaker 3: blah blah blah, you know, b h. So they find

553
00:25:06,880 --> 00:25:09,000
Speaker 3: some way to justify it. You know, I'm the bartender.

554
00:25:09,040 --> 00:25:10,760
Speaker 3: If it wasn't for me, Tafford wouldn't have made a

555
00:25:10,760 --> 00:25:13,640
Speaker 3: dime tonight. So I think that's a lot of it,

556
00:25:13,840 --> 00:25:16,480
Speaker 3: because they don't think of themselves as thieves. And that's

557
00:25:16,480 --> 00:25:19,440
Speaker 3: where it gets scary. If they don't think of themselves

558
00:25:19,440 --> 00:25:22,199
Speaker 3: as a thief, because they're justifying it to themselves, then

559
00:25:22,240 --> 00:25:25,239
Speaker 3: they're logically not going to have any guilt, and you're

560
00:25:25,280 --> 00:25:27,840
Speaker 3: going to do it again. So it's the one who

561
00:25:27,920 --> 00:25:30,040
Speaker 3: knows that he's stealing when he does it. You know,

562
00:25:30,119 --> 00:25:32,040
Speaker 3: in the bar business. I'll tell you a funny story.

563
00:25:32,040 --> 00:25:34,280
Speaker 3: In the bar business. What the way they steal more

564
00:25:34,320 --> 00:25:36,639
Speaker 3: than any other way, Daman is they ring up no sale.

565
00:25:37,560 --> 00:25:39,960
Speaker 3: So let's say I sell you twenty dollars worth of drinks.

566
00:25:40,000 --> 00:25:41,720
Speaker 3: I go up to I say twenty dollars. I go

567
00:25:41,760 --> 00:25:44,680
Speaker 3: to the register, I ring up no sale. You don't

568
00:25:44,720 --> 00:25:47,159
Speaker 3: see that from your seat. I put the twenty in

569
00:25:47,200 --> 00:25:50,600
Speaker 3: the drawer. The drawer now owes me twenty. I take

570
00:25:50,680 --> 00:25:54,640
Speaker 3: two pennies, ten dollars each in representation. Move them over

571
00:25:55,000 --> 00:25:57,360
Speaker 3: to a little pile. Now I go, the drawer owes

572
00:25:57,440 --> 00:26:00,399
Speaker 3: me twenty. I do that four more time. Now the

573
00:26:00,480 --> 00:26:03,680
Speaker 3: drawer owes me one hundred dollars. Right, Oh, I'm out

574
00:26:03,680 --> 00:26:07,320
Speaker 3: of singles, So I count out five twenties from my

575
00:26:07,400 --> 00:26:10,040
Speaker 3: tip cup, go up to the drawer, pull two hundred

576
00:26:10,119 --> 00:26:12,840
Speaker 3: dollars out and drop it in the tip cup. And

577
00:26:12,880 --> 00:26:13,800
Speaker 3: now I'm even again.

578
00:26:14,200 --> 00:26:16,480
Speaker 1: So now you think like a thief? How do you think?

579
00:26:16,520 --> 00:26:18,359
Speaker 1: Why would you think like a thief?

580
00:26:18,640 --> 00:26:21,320
Speaker 3: So when they do this stuff, you can see the

581
00:26:21,359 --> 00:26:24,040
Speaker 3: piles of pennies and matches behind the bar, because they

582
00:26:25,720 --> 00:26:28,560
Speaker 3: and I'll take it. I'll mess that up. I'll move

583
00:26:28,560 --> 00:26:30,960
Speaker 3: their stuff around when I'm back there. So now they

584
00:26:31,000 --> 00:26:34,280
Speaker 3: lose freaking count. Now when I close them out at

585
00:26:34,280 --> 00:26:36,359
Speaker 3: the end of the night, they're over under one hundred

586
00:26:36,359 --> 00:26:39,720
Speaker 3: dollars and fifty dollars and I got them, buddy. But

587
00:26:39,720 --> 00:26:42,879
Speaker 3: but uh uh, you know, it's the employee who knows

588
00:26:42,920 --> 00:26:45,600
Speaker 3: he's stealing is one thing, but the employee who justifies

589
00:26:45,640 --> 00:26:48,040
Speaker 3: it to himself is even scarier, because that's the one

590
00:26:48,040 --> 00:26:50,120
Speaker 3: who tells the employee next time, you should do it too.

591
00:26:50,640 --> 00:26:54,280
Speaker 2: I love, I love, love love how you just broke

592
00:26:54,359 --> 00:26:56,480
Speaker 2: down because you know, a lot of people don't think

593
00:26:56,560 --> 00:27:03,440
Speaker 2: that the bosses know the game. I live in Miami,

594
00:27:03,520 --> 00:27:06,800
Speaker 2: you know, And and I don't carry cash. And the IRIS,

595
00:27:06,800 --> 00:27:08,640
Speaker 2: I'm the IRIS, the most watched person in the world.

596
00:27:08,680 --> 00:27:10,840
Speaker 2: I'm an African American giving away money on TV.

597
00:27:11,040 --> 00:27:12,920
Speaker 1: All right. I pay more.

598
00:27:13,000 --> 00:27:15,399
Speaker 2: I pay enough taxes for you, me and everybody else,

599
00:27:15,840 --> 00:27:18,000
Speaker 2: not my share. I pay everybody's share on purpose. I

600
00:27:18,840 --> 00:27:19,680
Speaker 2: pull up in Miami.

601
00:27:20,800 --> 00:27:21,760
Speaker 1: It always happens.

602
00:27:22,840 --> 00:27:25,080
Speaker 2: Hey, you want to park it in front if it's one

603
00:27:25,119 --> 00:27:26,439
Speaker 2: of my really nice cars. And I don't know how

604
00:27:26,480 --> 00:27:27,960
Speaker 2: many of the really nice ones. I don't want to

605
00:27:27,960 --> 00:27:29,320
Speaker 2: get a short parking in front?

606
00:27:29,320 --> 00:27:29,760
Speaker 3: All right?

607
00:27:30,040 --> 00:27:32,119
Speaker 2: One hundred dollars cash. No, I don't pay cash. I

608
00:27:33,080 --> 00:27:35,760
Speaker 2: pay credit card. No no, no, no, no, puppy, we don't.

609
00:27:35,760 --> 00:27:36,080
Speaker 1: We don't.

610
00:27:36,480 --> 00:27:39,760
Speaker 2: We don't take credit cards. All right, guys, let me

611
00:27:39,800 --> 00:27:42,600
Speaker 2: let me break this to you. I'm an African American

612
00:27:42,640 --> 00:27:44,720
Speaker 2: driving a Rolls Royce. I'm the biggest thief around here.

613
00:27:47,080 --> 00:27:50,560
Speaker 2: I know how to hustle my brothers. Now, it is

614
00:27:50,600 --> 00:27:52,800
Speaker 2: not about being a thief, because I'm not. It's just

615
00:27:52,880 --> 00:27:55,399
Speaker 2: I've been around so much. I guy, stop lying to me,

616
00:27:55,480 --> 00:27:59,040
Speaker 2: you have a square somewhere over here, stop lying to me.

617
00:27:59,080 --> 00:28:01,200
Speaker 2: Then all of a sudden, oh, Papa, look, we found

618
00:28:01,200 --> 00:28:05,199
Speaker 2: it is working. Now why do employees not know that

619
00:28:05,280 --> 00:28:06,560
Speaker 2: we know the hustle?

620
00:28:07,160 --> 00:28:11,119
Speaker 3: Yeah, it's remarkable, But I think the trick to it

621
00:28:11,160 --> 00:28:13,600
Speaker 3: I have found in my business is they need to

622
00:28:13,640 --> 00:28:16,760
Speaker 3: know that I know, because that's where the fear comes,

623
00:28:16,760 --> 00:28:20,240
Speaker 3: and that's where the regulatory impact comes. If they know

624
00:28:20,480 --> 00:28:23,480
Speaker 3: I know, like I move those pennies, I say something

625
00:28:23,520 --> 00:28:25,480
Speaker 3: to them, I catch them in an act, et cetera.

626
00:28:25,960 --> 00:28:28,520
Speaker 3: When they know I know, that's when it tends to

627
00:28:28,560 --> 00:28:29,879
Speaker 3: stop the problem.

628
00:28:29,880 --> 00:28:33,280
Speaker 2: You find that they quit, though, because when you find

629
00:28:33,440 --> 00:28:38,680
Speaker 2: habitual thieves or liars or people who fluff.

630
00:28:38,360 --> 00:28:38,880
Speaker 1: And I don't.

631
00:28:38,920 --> 00:28:41,920
Speaker 2: This is definitely not a negative interview because this is

632
00:28:42,000 --> 00:28:44,440
Speaker 2: us talking because a lot of business owners are listening

633
00:28:44,480 --> 00:28:46,680
Speaker 2: to us and will listen to us and be more

634
00:28:46,720 --> 00:28:48,920
Speaker 2: empowered to say more money, to employ more people.

635
00:28:50,040 --> 00:28:52,360
Speaker 1: But when you find that people, you.

636
00:28:52,520 --> 00:28:56,280
Speaker 2: Just cut their work or their revenue, because you know,

637
00:28:56,360 --> 00:28:58,960
Speaker 2: when people start to make more, they count on it more.

638
00:28:59,000 --> 00:29:02,280
Speaker 2: And ifotentially, if they are somebody who is a thief,

639
00:29:02,560 --> 00:29:04,720
Speaker 2: they probably have a lot of other bad habits. So

640
00:29:04,760 --> 00:29:07,000
Speaker 2: do you find that when you now box them into

641
00:29:07,040 --> 00:29:09,520
Speaker 2: a corner for any reason, whether it's taking credit of

642
00:29:09,560 --> 00:29:12,320
Speaker 2: another person's work that's stealing too, do you find that

643
00:29:12,320 --> 00:29:12,720
Speaker 2: they quit?

644
00:29:13,760 --> 00:29:16,520
Speaker 3: It depends upon if they believe they're stealing or not.

645
00:29:17,240 --> 00:29:19,920
Speaker 3: If they believe they're stealing, then this lost income to them.

646
00:29:19,960 --> 00:29:22,360
Speaker 3: If they're one of those people who justify it to themselves,

647
00:29:22,800 --> 00:29:24,800
Speaker 3: I can get them to stay with the absence of it.

648
00:29:25,040 --> 00:29:28,200
Speaker 3: That's a really key question, though, because if they leave

649
00:29:28,240 --> 00:29:30,240
Speaker 3: in that case, then don't you want them to leave anyway?

650
00:29:30,360 --> 00:29:30,960
Speaker 3: They're thiefs?

651
00:29:32,040 --> 00:29:32,200
Speaker 1: I do.

652
00:29:32,440 --> 00:29:34,080
Speaker 3: But what if I got a story for you. I

653
00:29:34,080 --> 00:29:36,200
Speaker 3: get a story for you. I take a job as

654
00:29:36,200 --> 00:29:39,240
Speaker 3: a bartender in nineteen seventy eight at Barney's Beanery on

655
00:29:39,320 --> 00:29:42,160
Speaker 3: Santa Monica Boulevard in Los Angeles. I'm sure a famous place.

656
00:29:42,200 --> 00:29:45,640
Speaker 3: I'm sure you go. My first night there, the bartender

657
00:29:46,280 --> 00:29:47,680
Speaker 3: I think he's dead so I can say his name,

658
00:29:47,720 --> 00:29:50,200
Speaker 3: Kenny Bourrenstein comes up to me, says, we steal here.

659
00:29:51,040 --> 00:29:53,200
Speaker 3: You have to take at least one hundred a night.

660
00:29:53,480 --> 00:29:55,480
Speaker 3: This is a nineteen seventy eight one hundred dollars was

661
00:29:55,480 --> 00:29:56,479
Speaker 3: a decent amount of money back.

662
00:29:56,600 --> 00:29:58,280
Speaker 1: Yeah, yeh yeah, that's four hundred dollars now.

663
00:29:58,400 --> 00:30:00,480
Speaker 3: So I said, how do you do it? So he

664
00:30:00,560 --> 00:30:02,080
Speaker 3: showed me how to do it, and he said, listen

665
00:30:02,120 --> 00:30:04,320
Speaker 3: to me. If I steal and you don't, the registers

666
00:30:04,360 --> 00:30:06,680
Speaker 3: are out of whack. You must steal one hundred to night.

667
00:30:06,880 --> 00:30:10,280
Speaker 3: Everybody steals one hundred to night. That was my first

668
00:30:10,400 --> 00:30:15,040
Speaker 3: night working in that operation. So it's a cancer. And

669
00:30:15,080 --> 00:30:17,200
Speaker 3: when you catch somebody who does it, even if you

670
00:30:17,360 --> 00:30:19,760
Speaker 3: sense they might be doing it, you have to kill

671
00:30:19,800 --> 00:30:22,800
Speaker 3: the cancer. And I use something called the landmark fire.

672
00:30:22,800 --> 00:30:24,640
Speaker 3: I don't know if you've ever heard that term before. Now,

673
00:30:24,640 --> 00:30:28,160
Speaker 3: be a landmark fire would be taking the biggest defender,

674
00:30:28,760 --> 00:30:32,560
Speaker 3: whether it's be the lowest performing employee, the most thieving employee,

675
00:30:32,800 --> 00:30:35,640
Speaker 3: the employee with the worst attitude, and fire them and

676
00:30:35,680 --> 00:30:38,360
Speaker 3: it's a landmark fire, and it wakes up everybody else

677
00:30:38,440 --> 00:30:41,760
Speaker 3: around them. And you know, firing somebody for theft or

678
00:30:41,800 --> 00:30:43,720
Speaker 3: suspect the theft can go a long way with the

679
00:30:43,720 --> 00:30:45,120
Speaker 3: people around them.

680
00:30:45,680 --> 00:30:48,480
Speaker 2: I agree, setting an example period can go a long way.

681
00:30:48,880 --> 00:30:51,400
Speaker 2: And I wanted to ask one last question about that area,

682
00:30:51,400 --> 00:30:54,640
Speaker 2: and I want to move on to something else because

683
00:30:54,840 --> 00:30:57,080
Speaker 2: I love all these moments, because that was a very

684
00:30:57,120 --> 00:31:02,080
Speaker 2: special moment that you learn that there's a lot of cohoots, coheresion,

685
00:31:03,000 --> 00:31:05,640
Speaker 2: and cutting a cancer stops it right, because it can

686
00:31:05,640 --> 00:31:07,560
Speaker 2: bring a company down as well as it can bring

687
00:31:07,600 --> 00:31:11,160
Speaker 2: it up. If somebody is coming in with the I

688
00:31:11,200 --> 00:31:15,480
Speaker 2: want to solve this, We're going to do this shit together, right,

689
00:31:15,600 --> 00:31:18,920
Speaker 2: that is infectious and you need more of those people.

690
00:31:20,040 --> 00:31:22,680
Speaker 2: What about in a relationship where you kind of box

691
00:31:22,720 --> 00:31:26,000
Speaker 2: the person in, whether they have been doing you wrong

692
00:31:26,120 --> 00:31:27,800
Speaker 2: or not on the same page as you do you

693
00:31:27,880 --> 00:31:31,920
Speaker 2: think that that initially, whether it's a partnership or whatever

694
00:31:31,960 --> 00:31:34,840
Speaker 2: the case is, romantic relationship, do they do they check

695
00:31:34,840 --> 00:31:37,160
Speaker 2: out too? Once you catch them in all these things

696
00:31:37,160 --> 00:31:40,000
Speaker 2: and say no more of this, and you you you

697
00:31:40,120 --> 00:31:41,320
Speaker 2: kind of box them into a corner.

698
00:31:41,640 --> 00:31:43,360
Speaker 3: Yeah, once I box him, and I've sort of made

699
00:31:43,360 --> 00:31:45,240
Speaker 3: my choice that I want them to go at that point.

700
00:31:45,840 --> 00:31:48,320
Speaker 3: So I'm the kind of person who once I get

701
00:31:48,360 --> 00:31:51,680
Speaker 3: to that position a state of mind, if you will,

702
00:31:51,960 --> 00:31:53,840
Speaker 3: I don't give people a second chance when it comes

703
00:31:53,840 --> 00:31:56,720
Speaker 3: to honesty and things like that. So I'm pretty direct

704
00:31:56,760 --> 00:31:59,280
Speaker 3: in that way. All right, Well, now let's go. I

705
00:31:59,320 --> 00:32:02,920
Speaker 3: think that's a perfect said A State of Mind eight episode,

706
00:32:03,320 --> 00:32:04,600
Speaker 3: eight seasons excuse me.

707
00:32:04,800 --> 00:32:09,680
Speaker 2: I watch you. You are in a lot of Middle America.

708
00:32:09,760 --> 00:32:13,160
Speaker 2: You're in a lot of cities. Now, every city is beautiful,

709
00:32:13,200 --> 00:32:15,680
Speaker 2: every city is great. If you live there, you have

710
00:32:15,760 --> 00:32:18,520
Speaker 2: your community, you have a comfortability, you have your home,

711
00:32:18,640 --> 00:32:21,160
Speaker 2: your church, whatever the case is. But you are in

712
00:32:21,600 --> 00:32:24,200
Speaker 2: a lot of cities and you do not live there.

713
00:32:24,960 --> 00:32:27,120
Speaker 2: You have a state of mind to do this. It

714
00:32:27,240 --> 00:32:31,640
Speaker 2: is not easy. How what was the moment, because I'm

715
00:32:31,680 --> 00:32:34,120
Speaker 2: sure after the show became a success of what it is,

716
00:32:34,160 --> 00:32:36,560
Speaker 2: did you say to yourself? Do I want to go

717
00:32:36,600 --> 00:32:38,240
Speaker 2: into these cities all the time?

718
00:32:38,320 --> 00:32:38,520
Speaker 1: Now?

719
00:32:38,880 --> 00:32:42,440
Speaker 2: You know, I be careful what you ask for. You

720
00:32:42,560 --> 00:32:45,240
Speaker 2: had to face sometimes and maybe you love it.

721
00:32:45,480 --> 00:32:46,360
Speaker 1: No, No, do you.

722
00:32:46,360 --> 00:32:49,280
Speaker 2: Like going into all these different cities and dealing with

723
00:32:49,320 --> 00:32:51,560
Speaker 2: all those elements being on the road and going in

724
00:32:51,600 --> 00:32:54,719
Speaker 2: and having these stressful arguments and bars and various other

725
00:32:54,800 --> 00:32:57,440
Speaker 2: things where half the people hate you, and even the

726
00:32:57,440 --> 00:32:59,120
Speaker 2: ones that you want to help change they hate you

727
00:32:59,160 --> 00:33:01,480
Speaker 2: a little bit too. For the honest truth, how do

728
00:33:01,480 --> 00:33:04,400
Speaker 2: you feel about that? And why do you continue to

729
00:33:04,480 --> 00:33:06,240
Speaker 2: do this where we all benefit?

730
00:33:06,360 --> 00:33:09,960
Speaker 3: But why I've never been asked this question in that way.

731
00:33:10,080 --> 00:33:12,479
Speaker 3: I got a great answer for you at the end

732
00:33:12,520 --> 00:33:15,800
Speaker 3: of every episode, you see, I get a huge What

733
00:33:15,880 --> 00:33:18,640
Speaker 3: people don't know is we're wearing microphones on our chests.

734
00:33:19,120 --> 00:33:21,560
Speaker 3: So when I get that hug, the audience cannot hear

735
00:33:21,640 --> 00:33:24,400
Speaker 3: what is said to me during that hug. But the

736
00:33:24,480 --> 00:33:27,400
Speaker 3: things that owner says to me, Damon, are unbelievable. John,

737
00:33:27,440 --> 00:33:29,720
Speaker 3: you saved my marriage. You saved my fricking life. John,

738
00:33:30,240 --> 00:33:33,240
Speaker 3: I'm talking to my son again. Thank you. I feel

739
00:33:33,240 --> 00:33:36,440
Speaker 3: a weight wifting off my shoulders. John, you save my life.

740
00:33:37,000 --> 00:33:41,040
Speaker 3: The things they whisper into my ear, Damon, are so powerful,

741
00:33:41,200 --> 00:33:46,400
Speaker 3: so moving, so inspirational to me that that next week

742
00:33:46,440 --> 00:33:49,920
Speaker 3: I fight even harder, I scream even more, I push

743
00:33:50,080 --> 00:33:53,960
Speaker 3: even more, and I find surprisingly, the ones that fight

744
00:33:54,040 --> 00:33:56,240
Speaker 3: with me the most are the ones that give me

745
00:33:56,280 --> 00:34:00,440
Speaker 3: the tightest hug. Is that interesting because I think people

746
00:34:00,480 --> 00:34:02,720
Speaker 3: in their lives have never been able to crack through

747
00:34:02,760 --> 00:34:04,840
Speaker 3: to them before a lot of them are a little

748
00:34:04,840 --> 00:34:08,359
Speaker 3: thick headed, if you will, a little opinionated, and their

749
00:34:08,400 --> 00:34:11,000
Speaker 3: wives weren't able to crack through, Their partners weren't able

750
00:34:11,000 --> 00:34:13,200
Speaker 3: to crack through, their kids weren't able to crack through.

751
00:34:13,719 --> 00:34:17,920
Speaker 3: Suddenly I cracked through, and they're really appreciative of it.

752
00:34:17,960 --> 00:34:20,359
Speaker 3: In the end, as ugly as it got in the end,

753
00:34:20,400 --> 00:34:24,000
Speaker 3: they're really appreciative. But I wonder if you had the

754
00:34:24,040 --> 00:34:26,960
Speaker 3: same revelation when you went on television. You see, I

755
00:34:27,040 --> 00:34:31,080
Speaker 3: never thought that this depth of failure even existed. I

756
00:34:31,160 --> 00:34:34,440
Speaker 3: never realized people could be in not bad a position.

757
00:34:35,040 --> 00:34:38,200
Speaker 3: Fifty years old, living in your parents' basement. You blew

758
00:34:38,280 --> 00:34:41,440
Speaker 3: four hundred thousand dollars of their retirement. They have no

759
00:34:41,600 --> 00:34:44,759
Speaker 3: retirement left. You're losing in a thirty thousand a month.

760
00:34:44,800 --> 00:34:48,040
Speaker 3: You got enough money for two more weeks. I never

761
00:34:48,320 --> 00:34:52,000
Speaker 3: so when I started this, I had no comprehension damon

762
00:34:52,080 --> 00:34:55,560
Speaker 3: that you know that level of failure existed. And I

763
00:34:55,600 --> 00:34:57,600
Speaker 3: look at your face on shark tak. Some of these

764
00:34:57,640 --> 00:35:01,200
Speaker 3: pitches are shocking to you as well. I could see,

765
00:35:00,920 --> 00:35:04,080
Speaker 3: but it was always shocking to me that depth of failure.

766
00:35:04,120 --> 00:35:06,200
Speaker 1: If you will, but you know, you get to see

767
00:35:06,239 --> 00:35:07,600
Speaker 1: you go deep into the fire.

768
00:35:07,680 --> 00:35:11,279
Speaker 2: You know, my understanding of these depth of failures happen

769
00:35:11,400 --> 00:35:14,000
Speaker 2: over a year, two years, fives because you know, I

770
00:35:14,000 --> 00:35:14,919
Speaker 2: got this great pitch.

771
00:35:15,040 --> 00:35:17,120
Speaker 1: You know, we do the deal. What are the cases?

772
00:35:17,200 --> 00:35:19,480
Speaker 2: And I'm not deep in the You get the roll

773
00:35:19,520 --> 00:35:21,200
Speaker 2: up your sleeve and you get to see how that

774
00:35:21,280 --> 00:35:24,040
Speaker 2: action is being and how that business being ran right

775
00:35:24,080 --> 00:35:26,400
Speaker 2: there in real time, and you can easily go in

776
00:35:26,440 --> 00:35:31,359
Speaker 2: there and go, okay, okay, it's all nice what you said.

777
00:35:31,480 --> 00:35:33,560
Speaker 2: Let me see what's going on here, and you get

778
00:35:33,600 --> 00:35:37,960
Speaker 2: to to condense that time as you go in there

779
00:35:38,040 --> 00:35:40,279
Speaker 2: yelling or screaming, and of course you go in there

780
00:35:40,320 --> 00:35:42,640
Speaker 2: often with love. You going there with love first, you

781
00:35:42,719 --> 00:35:44,640
Speaker 2: kind of go in there and break down and listen,

782
00:35:44,760 --> 00:35:49,440
Speaker 2: full environment always right, yep? How do you turn that

783
00:35:49,520 --> 00:35:53,719
Speaker 2: off at home? Because my first marriage, I was very young.

784
00:35:53,880 --> 00:35:56,640
Speaker 2: I wasn't very young. I was as you were, twenty

785
00:35:56,800 --> 00:36:00,640
Speaker 2: twenty nine, and I noticed that as we couples, young

786
00:36:00,680 --> 00:36:02,880
Speaker 2: couples are even older couples. And now we get together

787
00:36:02,920 --> 00:36:04,239
Speaker 2: and you had you you were smart enough to have

788
00:36:04,239 --> 00:36:06,640
Speaker 2: a child at thirty five. I noticed that. You know,

789
00:36:06,680 --> 00:36:08,799
Speaker 2: we got my wife and I. We got together because

790
00:36:08,800 --> 00:36:10,480
Speaker 2: we loved each other. But now we have children. I'm

791
00:36:10,480 --> 00:36:13,880
Speaker 2: coming home, I'm running a multi million dollar business, and

792
00:36:13,960 --> 00:36:16,799
Speaker 2: all we're talking about is what kid is sick? What

793
00:36:16,920 --> 00:36:19,280
Speaker 2: kid has to go here? And we the house became

794
00:36:19,360 --> 00:36:21,800
Speaker 2: the business. And I started to talk to my wife.

795
00:36:21,800 --> 00:36:23,520
Speaker 2: I couldn't never cut it off. I started to talk

796
00:36:23,560 --> 00:36:27,080
Speaker 2: to my wife like an employee. It didn't work out

797
00:36:27,080 --> 00:36:28,600
Speaker 2: well for me. I slept on the couch a lot,

798
00:36:28,640 --> 00:36:31,960
Speaker 2: and then I ended up getting divorced. How how were

799
00:36:32,000 --> 00:36:34,600
Speaker 2: you able to turn that off when you go home?

800
00:36:35,360 --> 00:36:38,920
Speaker 3: It's funny, my first wife worked in my first wife

801
00:36:39,000 --> 00:36:41,279
Speaker 3: you know where I'm going already. No, it worked in

802
00:36:41,320 --> 00:36:44,000
Speaker 3: my business with me, and same kind of thing. She

803
00:36:44,040 --> 00:36:46,920
Speaker 3: became a business partner, and business frustrations got in the

804
00:36:46,920 --> 00:36:49,280
Speaker 3: middle of us. All we talked about was working business.

805
00:36:49,280 --> 00:36:52,280
Speaker 3: It never we were the opposite. We never talked about children.

806
00:36:52,320 --> 00:36:53,960
Speaker 3: All we talked about was working business now.

807
00:36:54,000 --> 00:36:56,359
Speaker 2: But when we marry it was still it was still

808
00:36:56,360 --> 00:36:58,360
Speaker 2: a business, all right, get her there at three or four?

809
00:36:58,440 --> 00:36:59,120
Speaker 3: How much.

810
00:37:00,640 --> 00:37:02,760
Speaker 1: Did that destroy the business as well, I mean destroy

811
00:37:02,800 --> 00:37:03,400
Speaker 1: the marriage.

812
00:37:03,560 --> 00:37:05,600
Speaker 3: I think it did. I think it did. You know

813
00:37:05,640 --> 00:37:08,040
Speaker 3: I've been married to Nicole for twenty five years. Now,

814
00:37:08,040 --> 00:37:13,400
Speaker 3: you've met Nicole and she is out of the business

815
00:37:13,920 --> 00:37:16,800
Speaker 3: and she carries a card she's our special projects manager,

816
00:37:16,840 --> 00:37:18,359
Speaker 3: so she can come in and do stuff and do

817
00:37:18,400 --> 00:37:21,200
Speaker 3: fun things that she likes to contribute. But the business

818
00:37:21,239 --> 00:37:23,920
Speaker 3: never gets between us anymore. And that's really really important

819
00:37:24,320 --> 00:37:27,239
Speaker 3: because the frustrations of business, damn it. Guys like you

820
00:37:27,280 --> 00:37:30,160
Speaker 3: and I live with these frustrations. Yeah. The challenge for

821
00:37:30,280 --> 00:37:33,200
Speaker 3: us is not to bring them home somehow, not to

822
00:37:33,239 --> 00:37:35,560
Speaker 3: bring them home. And I work really hard at that.

823
00:37:35,600 --> 00:37:37,120
Speaker 3: I'm not as good as it is i'd like to be,

824
00:37:37,200 --> 00:37:38,839
Speaker 3: but I think I'm better at it today than I

825
00:37:38,920 --> 00:37:39,799
Speaker 3: was ten years ago.

826
00:37:40,560 --> 00:37:42,560
Speaker 2: We are, we grow, you know, and I would love

827
00:37:42,680 --> 00:37:44,719
Speaker 2: for because it was that moment. I gotta tell you

828
00:37:44,760 --> 00:37:46,839
Speaker 2: that moment with my wife, Heather, who I've been with

829
00:37:46,920 --> 00:37:50,160
Speaker 2: now eighteen years. So she was young, she was twenty

830
00:37:50,200 --> 00:37:53,120
Speaker 2: two to twenty three, but she had this brilliant aspect

831
00:37:53,200 --> 00:37:56,520
Speaker 2: of understanding men like us or me, because I was

832
00:37:56,600 --> 00:37:58,839
Speaker 2: mainly one of the first men she was ever with

833
00:38:00,000 --> 00:38:01,719
Speaker 2: around twenty six twenty seven, and she started to see

834
00:38:01,719 --> 00:38:04,760
Speaker 2: how my office operated in my life was many women

835
00:38:04,800 --> 00:38:06,000
Speaker 2: would say, well.

836
00:38:05,760 --> 00:38:06,600
Speaker 1: How is it working out?

837
00:38:06,600 --> 00:38:06,759
Speaker 3: You know?

838
00:38:06,840 --> 00:38:10,040
Speaker 2: She says, She said, when he comes home, I don't

839
00:38:10,080 --> 00:38:12,359
Speaker 2: talk to him for the first hour or half an hour.

840
00:38:12,360 --> 00:38:14,239
Speaker 2: If he wants to talk to me, he talks to me.

841
00:38:14,400 --> 00:38:16,359
Speaker 2: I'm not going to hit him with problems as soon

842
00:38:16,400 --> 00:38:18,000
Speaker 2: as he wakes in the door, walks in the door,

843
00:38:18,040 --> 00:38:20,520
Speaker 2: because I see when he wakes up he has one

844
00:38:20,600 --> 00:38:23,000
Speaker 2: hundred emails and one hundred texts and emails and Texas

845
00:38:23,080 --> 00:38:25,240
Speaker 2: is never anything good for you. It's always somebody else's

846
00:38:25,239 --> 00:38:28,680
Speaker 2: goddamn problem. When he come home, I want to leave

847
00:38:28,680 --> 00:38:31,240
Speaker 2: that up to him. And then it was that moment

848
00:38:31,280 --> 00:38:33,560
Speaker 2: when I heard her giving another person advice. She never

849
00:38:33,600 --> 00:38:36,120
Speaker 2: even told me that she did that. It was that

850
00:38:36,239 --> 00:38:40,360
Speaker 2: moment I said, well, how can I repay her for

851
00:38:40,480 --> 00:38:45,920
Speaker 2: what she's doing for me? And I think that it's

852
00:38:46,040 --> 00:38:50,759
Speaker 2: that sensibility of understanding the other person's position and give

853
00:38:50,800 --> 00:38:53,759
Speaker 2: me a tip. Do you have any tips how you

854
00:38:53,800 --> 00:38:55,040
Speaker 2: guys make it work?

855
00:38:55,480 --> 00:38:57,040
Speaker 3: You know, I can't believe you said that. And as

856
00:38:57,040 --> 00:38:59,840
Speaker 3: you was saying that, I was thinking about myself. And

857
00:39:00,120 --> 00:39:03,600
Speaker 3: call with me handles everything in our personal lives, manages

858
00:39:03,640 --> 00:39:06,239
Speaker 3: the household. If I'm traveling, my bags are packed for me.

859
00:39:06,280 --> 00:39:09,000
Speaker 3: When I come home, they run packed for me. My insurance,

860
00:39:09,040 --> 00:39:11,960
Speaker 3: my cars, my vehicles. She'll call the hotels, make sure

861
00:39:12,000 --> 00:39:14,040
Speaker 3: the room I have is everything that I needed to be.

862
00:39:14,120 --> 00:39:18,040
Speaker 3: And she is focused on me all the time. And

863
00:39:18,560 --> 00:39:21,000
Speaker 3: I realized that she is as much of a reason

864
00:39:21,040 --> 00:39:23,919
Speaker 3: for my own success as I am. If it wasn't friend,

865
00:39:23,960 --> 00:39:26,360
Speaker 3: She's my muse in a way. If she wasn't behind

866
00:39:26,400 --> 00:39:28,320
Speaker 3: me to the level that I am or your wife

867
00:39:28,360 --> 00:39:30,440
Speaker 3: is to you, I'm not sure you and I could

868
00:39:30,480 --> 00:39:32,560
Speaker 3: stand in the ways that we do have the freedom

869
00:39:32,600 --> 00:39:35,200
Speaker 3: of mind if you will to attack the things that

870
00:39:35,239 --> 00:39:36,759
Speaker 3: we attack and accomplish every day.

871
00:39:36,800 --> 00:39:40,080
Speaker 2: So these past five years had gotten I would literally

872
00:39:40,120 --> 00:39:41,759
Speaker 2: be dead if I didn't have that, because the same

873
00:39:41,760 --> 00:39:43,520
Speaker 2: way she does that to you, she'd probably make sure

874
00:39:43,560 --> 00:39:45,399
Speaker 2: you go on to the doctors. I wouldn't have known

875
00:39:45,400 --> 00:39:47,560
Speaker 2: I had thyroid cancer unless she said, get your ass

876
00:39:47,640 --> 00:39:48,400
Speaker 2: to the doctor.

877
00:39:49,200 --> 00:39:52,680
Speaker 3: Bingo. Same exact thing with me. So you and I

878
00:39:52,719 --> 00:39:55,719
Speaker 3: recognize the power that they have to our success, and

879
00:39:55,760 --> 00:39:58,239
Speaker 3: I think we treat them accordingly. So I look at

880
00:39:58,239 --> 00:40:01,279
Speaker 3: my wife as is not a partner that I don't need.

881
00:40:01,640 --> 00:40:03,399
Speaker 3: I look at her as the partner that I do need.

882
00:40:03,440 --> 00:40:05,040
Speaker 3: You know, we all have partners that contribute, and we

883
00:40:05,080 --> 00:40:26,840
Speaker 3: all have partners that don't contribute, don't you know we

884
00:40:26,880 --> 00:40:28,840
Speaker 3: all have partners that contribute, and we all have partners

885
00:40:28,880 --> 00:40:31,879
Speaker 3: that don't contribute. The ones that contribute, we treat very

886
00:40:31,880 --> 00:40:35,440
Speaker 3: differently than the ones that don't contribute. These are contributing

887
00:40:35,480 --> 00:40:39,919
Speaker 3: our partners, our biggest contributing partners. So I've gotten really

888
00:40:39,920 --> 00:40:42,839
Speaker 3: good these past few years of really appreciating that and

889
00:40:42,880 --> 00:40:45,880
Speaker 3: by the way, saying to her very often, I appreciate you,

890
00:40:45,920 --> 00:40:48,160
Speaker 3: and I appreciate these things that you do. And that

891
00:40:48,160 --> 00:40:49,640
Speaker 3: goes a long way in and of itself.

892
00:40:50,080 --> 00:40:53,080
Speaker 1: I do. I do as well. But I gotta tell you.

893
00:40:53,440 --> 00:40:55,960
Speaker 2: Let me see who did I I realize how to

894
00:40:56,000 --> 00:40:58,920
Speaker 2: say that I appreciate. Oh it was how it's sterned

895
00:40:59,320 --> 00:41:03,440
Speaker 2: one day was talking to he was talking to who's

896
00:41:03,480 --> 00:41:07,040
Speaker 2: the guy who need to be loved by somebody else?

897
00:41:07,719 --> 00:41:09,920
Speaker 1: The panties were thrown on the stage or who's that guy?

898
00:41:10,440 --> 00:41:10,600
Speaker 3: Oh?

899
00:41:11,800 --> 00:41:22,160
Speaker 2: Big singer Tom Jones, Tom Jones, how is stern his

900
00:41:22,239 --> 00:41:25,160
Speaker 2: first wife? Was talking about first wife and second wife.

901
00:41:26,080 --> 00:41:29,080
Speaker 2: Actually this guy, this guy in the radio who who

902
00:41:29,239 --> 00:41:32,720
Speaker 2: names Big Lou and he he goes he's a divorce

903
00:41:32,719 --> 00:41:34,799
Speaker 2: attorney and he likes to say, I'm Big Lou, and

904
00:41:34,840 --> 00:41:37,520
Speaker 2: Big Lou's just like you, except for I'm not on

905
00:41:37,600 --> 00:41:39,520
Speaker 2: wife number three, I'm on wife number two.

906
00:41:40,080 --> 00:41:43,839
Speaker 1: But you know how Howard was talking Tom Joe.

907
00:41:43,880 --> 00:41:47,760
Speaker 2: He said, Tom, women throw their undergarments on the stage

908
00:41:47,760 --> 00:41:49,240
Speaker 2: at you.

909
00:41:49,239 --> 00:41:53,000
Speaker 1: You have a wife. Your wife is happy with you,

910
00:41:53,080 --> 00:41:54,160
Speaker 1: and you're happy with her.

911
00:41:54,239 --> 00:41:57,040
Speaker 2: I mean, any woman could be intimidated, any man could

912
00:41:57,040 --> 00:42:00,640
Speaker 2: be intimidated by other people going to that level of

913
00:42:01,200 --> 00:42:05,120
Speaker 2: adornment for your your significant other. He says, how do

914
00:42:05,120 --> 00:42:09,520
Speaker 2: you deal with that? And Tom Jones said, Howard, what

915
00:42:09,560 --> 00:42:12,200
Speaker 2: do you say to your He said, what do you

916
00:42:12,200 --> 00:42:14,400
Speaker 2: say to your wife when you leave in the morning?

917
00:42:15,000 --> 00:42:19,840
Speaker 2: How I said, goodbye, you old raggedy ass. Something something

918
00:42:19,840 --> 00:42:23,480
Speaker 2: that slamers his doll. Right, that's the problem, Tom, that's

919
00:42:23,520 --> 00:42:25,440
Speaker 2: the problem, Howard, he said, I say to my wife

920
00:42:25,480 --> 00:42:28,520
Speaker 2: every time before I leave in the morning, I'm gonna

921
00:42:28,520 --> 00:42:31,359
Speaker 2: miss you. And let me tell you something. You've been

922
00:42:31,400 --> 00:42:34,000
Speaker 2: on my mind all morning, and you will be on online.

923
00:42:34,000 --> 00:42:35,440
Speaker 2: I can't wait till I come home.

924
00:42:36,200 --> 00:42:36,640
Speaker 3: Wow.

925
00:42:36,760 --> 00:42:40,000
Speaker 2: And I think that if you just take a second

926
00:42:40,080 --> 00:42:43,400
Speaker 2: right to tell somebody that thing that you know, we

927
00:42:43,520 --> 00:42:46,040
Speaker 2: take so much for granted. Now, think about how much

928
00:42:46,040 --> 00:42:48,560
Speaker 2: we say that to our little kids, our daughters, your grandchildren.

929
00:42:48,600 --> 00:42:50,040
Speaker 2: You know, I love you, You know you did the most

930
00:42:50,080 --> 00:42:53,399
Speaker 2: amazing thing today, or you know what, It's better than

931
00:42:53,400 --> 00:42:54,840
Speaker 2: I say you did the most of the thing. Amazing

932
00:42:54,840 --> 00:42:57,680
Speaker 2: thing is better say you work so hard at what

933
00:42:57,800 --> 00:42:59,960
Speaker 2: you did, and I'm very proud of you. We need

934
00:43:00,080 --> 00:43:02,400
Speaker 2: take that time when I significantother. All right, let me

935
00:43:02,400 --> 00:43:03,879
Speaker 2: get the one to talk the way.

936
00:43:03,880 --> 00:43:06,920
Speaker 3: I think the same is true with employees. It is partners,

937
00:43:07,200 --> 00:43:10,040
Speaker 3: a little personal recognition. You know, how are you Howard?

938
00:43:10,080 --> 00:43:11,920
Speaker 3: How's your wife doing? How the kids doing? Good to

939
00:43:11,920 --> 00:43:14,200
Speaker 3: see you today? You know. I found that that there

940
00:43:14,239 --> 00:43:16,279
Speaker 3: was the book The One Minute Manager years ago. Yes,

941
00:43:16,400 --> 00:43:19,520
Speaker 3: very powerful book to me, and it taught us attack

942
00:43:19,600 --> 00:43:22,360
Speaker 3: what people do, don't attack them. Yes, So if you

943
00:43:22,360 --> 00:43:24,120
Speaker 3: were working for me, I'd say, damon, I love you

944
00:43:24,160 --> 00:43:25,880
Speaker 3: working for me, buddy, I'm really proud that you work

945
00:43:25,960 --> 00:43:28,560
Speaker 3: for my organization, But could you do something for me?

946
00:43:29,160 --> 00:43:32,239
Speaker 3: So I build you up and challenge what you did?

947
00:43:32,719 --> 00:43:34,920
Speaker 3: And you know, I think that's an important uh. I

948
00:43:34,960 --> 00:43:36,840
Speaker 3: know we're talking about wives and I wouldn't, you know,

949
00:43:36,880 --> 00:43:39,960
Speaker 3: approach you quite that way. But recognition like that is

950
00:43:40,000 --> 00:43:41,920
Speaker 3: critical for the people that work for us as well.

951
00:43:41,920 --> 00:43:43,399
Speaker 1: I would about to say, do I have my One Minute

952
00:43:43,400 --> 00:43:43,960
Speaker 1: Manager around?

953
00:43:43,960 --> 00:43:46,719
Speaker 2: And I read every single year because I keep I

954
00:43:46,760 --> 00:43:48,520
Speaker 2: have to get better and better with communication all the time.

955
00:43:48,560 --> 00:43:49,239
Speaker 1: And what do I have here?

956
00:43:49,280 --> 00:43:52,400
Speaker 2: I have the Magic Ladder to Success by Napoleon Hill.

957
00:43:52,440 --> 00:43:53,399
Speaker 2: I like that that one, But.

958
00:43:54,680 --> 00:43:59,160
Speaker 3: To also have you read Myth Revisited. No Michael Gerber, so,

959
00:43:59,239 --> 00:44:00,840
Speaker 3: E Myth revisit Folkus.

960
00:44:00,880 --> 00:44:05,239
Speaker 2: Michael Gerber was the founder of the it was a

961
00:44:05,280 --> 00:44:07,319
Speaker 2: movie company, right, Michael Gerber, no.

962
00:44:07,400 --> 00:44:09,640
Speaker 3: Different, He's a writer. E my Th revisits. He talks

963
00:44:09,640 --> 00:44:11,800
Speaker 3: about the premise of working in the business and working

964
00:44:11,840 --> 00:44:15,279
Speaker 3: on the business. Yeah, and that everybody is either a

965
00:44:15,320 --> 00:44:19,279
Speaker 3: manager and administrator or a creative any just fascinating book.

966
00:44:19,280 --> 00:44:21,840
Speaker 3: I think you'd enjoy it revisiting.

967
00:44:21,920 --> 00:44:24,719
Speaker 2: I absolutely will, and I gotta do the audio. Come dyslexic,

968
00:44:24,880 --> 00:44:27,359
Speaker 2: So you know when I worked in when I worked

969
00:44:27,360 --> 00:44:30,040
Speaker 2: in restaurants or a lobster, we all know there's a

970
00:44:30,080 --> 00:44:33,000
Speaker 2: loop table music all the time before you know it.

971
00:44:33,360 --> 00:44:34,319
Speaker 1: At first I hated it.

972
00:44:34,400 --> 00:44:36,719
Speaker 2: Second, you know, before I know when I left the

973
00:44:36,760 --> 00:44:38,360
Speaker 2: company or left places I was.

974
00:44:38,400 --> 00:44:41,520
Speaker 1: Those were songs on the top of my my playlist

975
00:44:43,120 --> 00:44:44,080
Speaker 1: when you were coming up.

976
00:44:44,120 --> 00:44:48,319
Speaker 2: Were there any specific songs that meant success to you

977
00:44:48,560 --> 00:44:51,680
Speaker 2: or you know that you played or that or even

978
00:44:51,800 --> 00:44:53,839
Speaker 2: till today. You know, some people have My Way by

979
00:44:53,880 --> 00:44:56,640
Speaker 2: Frank Sinatra, I have Rising to the Top by Kenny

980
00:44:56,680 --> 00:45:00,840
Speaker 2: Burke or Bill Conte, Going the Distance, Rocky song d

981
00:45:02,480 --> 00:45:05,640
Speaker 2: the Rocky One Gets Me did you have any songs

982
00:45:05,680 --> 00:45:07,560
Speaker 2: that were all in that thing.

983
00:45:08,200 --> 00:45:11,480
Speaker 3: But I actually have the only patent ever issued by

984
00:45:11,520 --> 00:45:15,000
Speaker 3: the federal government for the management of music to achieve

985
00:45:15,000 --> 00:45:18,799
Speaker 3: a desired ambiance and a hospitality property. I am a

986
00:45:18,960 --> 00:45:23,400
Speaker 3: music freaking nutcase. The music in my restaurants are curated

987
00:45:23,760 --> 00:45:29,360
Speaker 3: by beats per minute, keys, vocalists, and instrumentation combinations into

988
00:45:29,400 --> 00:45:33,239
Speaker 3: beats per minuted, energy curves and content curves. And I

989
00:45:33,280 --> 00:45:36,840
Speaker 3: can control how quick you chew through my music program.

990
00:45:36,920 --> 00:45:39,359
Speaker 3: How can you do I can maniculate how quick your

991
00:45:39,360 --> 00:45:41,080
Speaker 3: table turns through my music program.

992
00:45:41,200 --> 00:45:42,480
Speaker 1: So how can you do that?

993
00:45:42,520 --> 00:45:45,040
Speaker 2: Because the tables are not all being sad at the

994
00:45:45,040 --> 00:45:47,080
Speaker 2: same time unless you have an eight o'clock.

995
00:45:46,960 --> 00:45:49,160
Speaker 3: But it's still a forty five minute turn or a

996
00:45:49,160 --> 00:45:52,319
Speaker 3: fifty minute turn. So music programs tend to go in

997
00:45:52,360 --> 00:45:53,680
Speaker 3: a forty five minute cycle.

998
00:45:53,840 --> 00:45:56,000
Speaker 1: Forty five And why this forty five minutes any not

999
00:45:56,040 --> 00:45:56,719
Speaker 1: the same.

1000
00:45:56,480 --> 00:45:59,800
Speaker 3: Song every forty five minutes? Say it? Beats per minute curve,

1001
00:46:00,320 --> 00:46:02,760
Speaker 3: the same structural elements repeat themselves.

1002
00:46:02,880 --> 00:46:03,440
Speaker 1: Understood.

1003
00:46:03,920 --> 00:46:05,760
Speaker 3: So I'm moving you through a bit of an energy

1004
00:46:05,840 --> 00:46:08,400
Speaker 3: curve if you will, damon, And you know your body

1005
00:46:08,440 --> 00:46:10,959
Speaker 3: reacts to those energy curves. The speed that you walk,

1006
00:46:11,040 --> 00:46:14,040
Speaker 3: the speed, that issue all those kinds of things.

1007
00:46:14,120 --> 00:46:16,680
Speaker 2: So are you saying that if I come in your

1008
00:46:16,960 --> 00:46:20,799
Speaker 2: restaurant and I'm feeling really sexy because you got shot

1009
00:46:20,960 --> 00:46:24,600
Speaker 2: a playing is eight o'clock, you know the wine is flowing,

1010
00:46:25,000 --> 00:46:26,839
Speaker 2: but now all of a sudden, you know you want

1011
00:46:26,840 --> 00:46:28,799
Speaker 2: to get the doors closed, and you turn them.

1012
00:46:28,840 --> 00:46:29,960
Speaker 1: I mean the dessert to.

1013
00:46:30,200 --> 00:46:33,640
Speaker 2: Loop, don't stop, get it, get like, how do you

1014
00:46:33,680 --> 00:46:34,279
Speaker 2: what are you doing?

1015
00:46:34,280 --> 00:46:36,680
Speaker 3: That's what I'm doing. Then I'm playing with lighting levels

1016
00:46:36,680 --> 00:46:38,920
Speaker 3: because the dimmer the lights, the closer you get to

1017
00:46:39,000 --> 00:46:41,839
Speaker 3: the person you're talking to. The brighter the lights, the

1018
00:46:41,880 --> 00:46:44,600
Speaker 3: farther you get. So when you look at music content,

1019
00:46:44,760 --> 00:46:48,920
Speaker 3: music volume level, lighting levels, then the real science becomes

1020
00:46:48,920 --> 00:46:52,279
Speaker 3: the interactivity of eye contact. For example, in a bar

1021
00:46:52,480 --> 00:46:56,359
Speaker 3: at zero level, everybody's in barstools at high seating. At

1022
00:46:56,360 --> 00:47:00,360
Speaker 3: an elevated level, everybody's at low seating. So when you

1023
00:47:00,400 --> 00:47:03,080
Speaker 3: walk through the room, everybody's eyes are within ten inches

1024
00:47:03,120 --> 00:47:05,440
Speaker 3: of each other. At a low seat, at an elevated

1025
00:47:05,480 --> 00:47:08,919
Speaker 3: area high seat of a zero area. So I keep

1026
00:47:09,000 --> 00:47:13,800
Speaker 3: everybody's eye height the same. It maximizes interaction and connect

1027
00:47:13,840 --> 00:47:18,040
Speaker 3: to the time. I'm gonna get this whole lot. So

1028
00:47:18,200 --> 00:47:20,960
Speaker 3: now I put the right music program, the right writing levels,

1029
00:47:20,960 --> 00:47:24,920
Speaker 3: the right dynamics of those elements, and now I'm controlling

1030
00:47:24,960 --> 00:47:25,759
Speaker 3: your experience.

1031
00:47:25,840 --> 00:47:30,200
Speaker 2: So I'm walking in the sparstals up here because I'm like.

1032
00:47:30,160 --> 00:47:32,560
Speaker 1: I see you, homie, Yeah, oh yeah.

1033
00:47:32,360 --> 00:47:35,800
Speaker 3: You see me. And then Arcol sitting and you standing

1034
00:47:35,880 --> 00:47:39,160
Speaker 3: is almost the same eye height, isn't it. Now you

1035
00:47:39,280 --> 00:47:41,680
Speaker 3: turn your head to the elevated area and the people

1036
00:47:41,760 --> 00:47:43,640
Speaker 3: sitting are also at the same eye height.

1037
00:47:44,440 --> 00:47:46,760
Speaker 1: Oh that's I got it now.

1038
00:47:47,280 --> 00:47:50,880
Speaker 2: So well there's another theory, right, and you tell me,

1039
00:47:50,920 --> 00:47:52,640
Speaker 2: and I'm sure you can dig into this. So when

1040
00:47:52,680 --> 00:47:55,640
Speaker 2: we were in clubs and we were really going crazy, we.

1041
00:47:55,719 --> 00:47:58,040
Speaker 1: Noticed a club was like somebody broke it down like

1042
00:47:58,080 --> 00:47:58,680
Speaker 1: a jungle.

1043
00:47:59,400 --> 00:48:02,600
Speaker 2: They said, the guys are gonna all stand, you know,

1044
00:48:02,680 --> 00:48:05,680
Speaker 2: at the table, and you know, boom boom, boom boom.

1045
00:48:05,960 --> 00:48:09,319
Speaker 2: But the guy or girl with the most money or

1046
00:48:09,360 --> 00:48:12,279
Speaker 2: the most attractiveness start to become like the hawk and

1047
00:48:12,320 --> 00:48:14,960
Speaker 2: the lion, and they get higher on the chair and

1048
00:48:15,000 --> 00:48:20,480
Speaker 2: on the because they're the apex predator, and the predator

1049
00:48:20,600 --> 00:48:26,480
Speaker 2: is allowing the sheep or gazelles to see them because

1050
00:48:26,520 --> 00:48:29,360
Speaker 2: they will pick them off accordingly.

1051
00:48:28,920 --> 00:48:32,560
Speaker 3: Is that it's marketing. Marketing. What you're doing market if.

1052
00:48:32,480 --> 00:48:35,440
Speaker 1: You have this platform where maybe the table is a little.

1053
00:48:35,200 --> 00:48:39,920
Speaker 3: Bit more absolute, is a little brighter at that particular.

1054
00:48:39,680 --> 00:48:41,960
Speaker 1: The lighter is brighter at that table.

1055
00:48:44,040 --> 00:48:46,319
Speaker 3: But here's the funny stuff. Let's say back in your

1056
00:48:46,560 --> 00:48:48,640
Speaker 3: bar days, David, Let's say you and irat bar were

1057
00:48:48,640 --> 00:48:50,880
Speaker 3: hanging out togethers a couple of really beautiful girls up

1058
00:48:50,920 --> 00:48:53,879
Speaker 3: on an elevated area. So you want to I want

1059
00:48:53,920 --> 00:48:55,759
Speaker 3: to walk by those girls. I do. We get a

1060
00:48:55,760 --> 00:48:58,280
Speaker 3: little eye contact, right, So we go up the steps

1061
00:48:58,280 --> 00:49:00,440
Speaker 3: to the elevated area. We walk up to the girls.

1062
00:49:00,640 --> 00:49:03,320
Speaker 3: There's a dead end. We can't get off now, we

1063
00:49:03,400 --> 00:49:05,319
Speaker 3: got to turn around and walk back the other way.

1064
00:49:05,360 --> 00:49:08,359
Speaker 3: We feel like idiots. Girls know exactly what we were doing.

1065
00:49:08,760 --> 00:49:10,920
Speaker 3: What if there was a staircase on the other side

1066
00:49:11,360 --> 00:49:14,600
Speaker 3: so I could flow through rather than look like an

1067
00:49:14,600 --> 00:49:17,040
Speaker 3: idiot and hit a dead end, You're more likely to

1068
00:49:17,040 --> 00:49:19,319
Speaker 3: have eye contact with those girls now because I've got

1069
00:49:19,360 --> 00:49:23,200
Speaker 3: a flow pattern around it. So the science of connectivity

1070
00:49:23,239 --> 00:49:26,640
Speaker 3: and interactivity in the bars really deep. It's almost a

1071
00:49:26,680 --> 00:49:27,920
Speaker 3: podcasting to itself.

1072
00:49:28,000 --> 00:49:30,960
Speaker 1: No, it's no, that is not a that is your book.

1073
00:49:31,800 --> 00:49:38,760
Speaker 2: Your book is structure in any setting for ultimate interaction

1074
00:49:39,120 --> 00:49:44,960
Speaker 2: or positioning. That is the book that is an architectural.

1075
00:49:45,640 --> 00:49:46,720
Speaker 1: What Bible.

1076
00:49:48,000 --> 00:49:51,040
Speaker 3: And then we do something called the butt funnel. The

1077
00:49:51,040 --> 00:49:53,279
Speaker 3: butt funnel is a thirty inch opening to get onto

1078
00:49:53,360 --> 00:49:55,360
Speaker 3: the dance floor. It's drink rails on either side. So

1079
00:49:55,719 --> 00:49:58,040
Speaker 3: when you approach the butt funnel, you're gonna either rub

1080
00:49:58,080 --> 00:50:01,600
Speaker 3: face to face with somebody you know, up your choice.

1081
00:50:02,000 --> 00:50:05,520
Speaker 3: But so again, all of these are tricks of interactivity.

1082
00:50:06,760 --> 00:50:08,799
Speaker 3: You can drink at home, buddy, you can watch TV

1083
00:50:08,920 --> 00:50:10,920
Speaker 3: at home, you can listen to music at home. The

1084
00:50:10,960 --> 00:50:13,120
Speaker 3: one thing I can give you that nobody else can

1085
00:50:13,239 --> 00:50:16,040
Speaker 3: is interaction. That's what the business really is today.

1086
00:50:19,080 --> 00:50:20,920
Speaker 1: We need nothing else to say.

1087
00:50:21,000 --> 00:50:23,239
Speaker 3: You need a damon John Barr a restaurant, you will.

1088
00:50:23,200 --> 00:50:26,319
Speaker 2: There's nothing else that This is really this, This is

1089
00:50:26,520 --> 00:50:28,080
Speaker 2: like all my life.

1090
00:50:28,560 --> 00:50:31,120
Speaker 1: And you know I am a very very very very

1091
00:50:31,120 --> 00:50:31,920
Speaker 1: proud dad.

1092
00:50:31,719 --> 00:50:35,279
Speaker 2: My daughter just graduated, Parson, I saw some graduation with

1093
00:50:35,320 --> 00:50:40,759
Speaker 2: a master's in architectural design, and I am going to

1094
00:50:40,840 --> 00:50:41,400
Speaker 2: have her.

1095
00:50:41,480 --> 00:50:43,960
Speaker 1: Talk to you.

1096
00:50:44,000 --> 00:50:47,360
Speaker 2: Please do I'm gonna put my uh my lazy boy

1097
00:50:47,640 --> 00:50:50,840
Speaker 2: on a recline, on a on a on a pedestal

1098
00:50:50,840 --> 00:50:53,160
Speaker 2: in my home with a lot of lights around it.

1099
00:50:53,280 --> 00:50:56,080
Speaker 1: So when my wife, but you know, my wife is

1100
00:50:56,080 --> 00:50:57,680
Speaker 1: gonna look up and go look at that jerk up there.

1101
00:50:57,719 --> 00:50:59,120
Speaker 1: He's really high up in the air.

1102
00:50:59,200 --> 00:51:03,520
Speaker 2: But you know, John, I could talk to you forever,

1103
00:51:03,640 --> 00:51:06,319
Speaker 2: and you know I can't. I can't wait to see this.

1104
00:51:06,440 --> 00:51:10,160
Speaker 2: This the new episode, the new series of Our Stool.

1105
00:51:11,120 --> 00:51:12,160
Speaker 2: I know you said that.

1106
00:51:12,480 --> 00:51:12,880
Speaker 3: I asked you.

1107
00:51:12,960 --> 00:51:15,000
Speaker 2: I always beg you. What can I promote of yours?

1108
00:51:15,040 --> 00:51:16,719
Speaker 2: But I know it's only in two city, but let's

1109
00:51:16,719 --> 00:51:19,000
Speaker 2: talk about it. Tell me what what you got coming out?

1110
00:51:19,040 --> 00:51:22,160
Speaker 2: Where can people find you? Follow you? Just tell me it,

1111
00:51:22,360 --> 00:51:23,200
Speaker 2: lay it on the line.

1112
00:51:23,239 --> 00:51:25,120
Speaker 1: I need. I know you didn't want to promote anything,

1113
00:51:25,160 --> 00:51:26,279
Speaker 1: but what do you have? Talk to me?

1114
00:51:26,400 --> 00:51:28,800
Speaker 3: Ah bye, buddy, thank you. You know my Taffers taverns

1115
00:51:28,800 --> 00:51:31,360
Speaker 3: are doing great. We have one in Washington, d C. Downtown,

1116
00:51:31,360 --> 00:51:34,359
Speaker 3: went and Outpharetta, Georgia, and when in what a town

1117
00:51:34,400 --> 00:51:36,759
Speaker 3: in Boston. We're opening in Alabama soon and in Las

1118
00:51:36,880 --> 00:51:39,239
Speaker 3: Vegas soon, so those are going really well. That's my

1119
00:51:39,280 --> 00:51:40,280
Speaker 3: restaurant franchise.

1120
00:51:40,640 --> 00:51:42,680
Speaker 1: So Tafa tavern is opening all those cities.

1121
00:51:42,719 --> 00:51:44,480
Speaker 2: And if people do not know about it, whether you're

1122
00:51:44,480 --> 00:51:47,560
Speaker 2: a customer or somebody who has product andro want to

1123
00:51:47,600 --> 00:51:50,279
Speaker 2: see how to be in business with mister Tafford. Did

1124
00:51:50,320 --> 00:51:52,480
Speaker 2: you hear what he just said? It's rolling out and

1125
00:51:52,520 --> 00:51:53,319
Speaker 2: it's not gonna stop.

1126
00:51:53,400 --> 00:51:56,800
Speaker 3: Go ahead, yep. Next one is my Brown Butter Bourbon.

1127
00:51:56,840 --> 00:51:59,280
Speaker 3: I'm really proud of this one, buddy. This is Brown

1128
00:51:59,440 --> 00:52:01,319
Speaker 3: Butter Bourbon. And I'm gonna send you a bottle, okay,

1129
00:52:01,400 --> 00:52:03,239
Speaker 3: that I've been working on for two and a half years.

1130
00:52:03,239 --> 00:52:06,160
Speaker 3: We just introduced it in Boston and Vegas. It goes

1131
00:52:06,280 --> 00:52:09,920
Speaker 3: national soon and it's doing great. Man. I'm blown away

1132
00:52:10,320 --> 00:52:11,879
Speaker 3: by how successful.

1133
00:52:11,360 --> 00:52:13,440
Speaker 2: You shouldn't be because you know, you've been doing this

1134
00:52:13,480 --> 00:52:15,640
Speaker 2: all your life and you don't put your name on

1135
00:52:15,680 --> 00:52:18,440
Speaker 2: anything so Brown Butter Bourbon. And I'm sure it'll get

1136
00:52:18,640 --> 00:52:23,320
Speaker 2: bigger and better distribution. You accomplished that, and you have books.

1137
00:52:23,360 --> 00:52:25,040
Speaker 2: Don't bullshit yourself, raise the.

1138
00:52:25,000 --> 00:52:28,839
Speaker 1: Bar and the power of conflict. All right, man?

1139
00:52:28,880 --> 00:52:33,640
Speaker 2: Well I I really I'm not bullshiting you, man, because

1140
00:52:33,680 --> 00:52:36,480
Speaker 2: I don't think I could add any value in a

1141
00:52:36,560 --> 00:52:41,200
Speaker 2: book when you talk about the environment. Because we're very

1142
00:52:41,280 --> 00:52:44,960
Speaker 2: visual and now in this world of everything's instagram TikTok,

1143
00:52:45,160 --> 00:52:48,120
Speaker 2: I mean your structures and thinking about these structures you

1144
00:52:48,200 --> 00:52:51,200
Speaker 2: roll them off your lips so naturally but easily. But

1145
00:52:51,320 --> 00:52:53,920
Speaker 2: I think that this whole thing about when you are

1146
00:52:53,960 --> 00:52:55,920
Speaker 2: someplace because you know, people don't need to go to

1147
00:52:56,000 --> 00:52:58,160
Speaker 2: venue so they can do stuff like you said, drink

1148
00:52:58,200 --> 00:53:00,440
Speaker 2: it home. I think that's the next book, man. I

1149
00:53:00,440 --> 00:53:02,479
Speaker 2: would love to hear that. But you know what you're

1150
00:53:02,520 --> 00:53:04,560
Speaker 2: you're you're a very successful businessman. You don't need my

1151
00:53:04,680 --> 00:53:06,719
Speaker 2: you don't need my opinion, but I appreciate I love your.

1152
00:53:06,640 --> 00:53:09,279
Speaker 3: Opinion, buddy. I got great respect for your good friend, Damon.

1153
00:53:09,320 --> 00:53:10,080
Speaker 3: I love you my brother.

1154
00:53:10,120 --> 00:53:11,960
Speaker 2: Well, thank you brother so much, and thank you for

1155
00:53:12,000 --> 00:53:15,000
Speaker 2: sharing this moment and sharing with everybody that moment that

1156
00:53:15,040 --> 00:53:15,759
Speaker 2: you've had in your life.

1157
00:53:15,760 --> 00:53:16,759
Speaker 1: And I appreciate your brother.

1158
00:53:17,320 --> 00:53:18,360
Speaker 3: Thank Here Sea.

1159
00:53:25,719 --> 00:53:28,480
Speaker 2: That Moment with Damon John is a production of the

1160
00:53:28,520 --> 00:53:30,640
Speaker 2: Black Effect Podcast Network.

1161
00:53:30,760 --> 00:53:32,280
Speaker 1: For more podcasts from.

1162
00:53:32,080 --> 00:53:37,320
Speaker 2: The Black Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts,

1163
00:53:37,480 --> 00:53:40,800
Speaker 2: or wherever you listen to your favorite show and don't

1164
00:53:40,840 --> 00:53:45,360
Speaker 2: forget to subscribe to and rate the show. And of

1165
00:53:45,400 --> 00:53:46,920
Speaker 2: course you can at all connect with me on any of

1166
00:53:46,960 --> 00:53:49,800
Speaker 2: my social media platforms at the Shark.

1167
00:53:50,080 --> 00:53:52,759
Speaker 1: Damon spelt like Raymond, but what a d