WEBVTT - Top Tech Companies of 2013 Part Two

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<v Speaker 1>Get in test with technology with tex Stuff from half

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<v Speaker 1>stuff works dot com. Hey there, everyone, and welcome to

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<v Speaker 1>tech Stuff. I'm Jonathan Strickland and I'm Lauren Bob and

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<v Speaker 1>you are rejoining us in the middle of our discussion

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<v Speaker 1>of the top ten tech companies to work for in

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<v Speaker 1>two according to Business Insiders. Yes. This was an article

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<v Speaker 1>that Business Insider published in the summer, often based on

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<v Speaker 1>a bunch of reviews from both twenty thirteen and the

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<v Speaker 1>tail end of twelve um. It was written by one

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<v Speaker 1>Megan Rose of Dickey and Um using statistics from Glassdoor

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<v Speaker 1>dot com YEP, which was that job search site we

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<v Speaker 1>talked about earlier. Let's employees leave comments about the company

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<v Speaker 1>they work for so that prospective employees can get an

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<v Speaker 1>idea of what it's like to be there before they

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<v Speaker 1>send it an application. Right. The ranks are on a

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<v Speaker 1>one to five, with one being the lowest and five

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<v Speaker 1>being the highest, and there's pretty stiff competition in this year.

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<v Speaker 1>The lowest ranked in our top ten orbits was a

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<v Speaker 1>four point one on that scale, and the highest drank

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<v Speaker 1>on our on our top on on that first one

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<v Speaker 1>was a four point three. So the four point one

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<v Speaker 1>to four point three range. That shows you that we

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<v Speaker 1>we're talking serious competition. So the company that comes in

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<v Speaker 1>at number five is one that it's a fairly obscure

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<v Speaker 1>little company that maybe one or two of you have

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<v Speaker 1>heard about. Yeah, I mean, we had to do a

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<v Speaker 1>lot of research on some of these because we just

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<v Speaker 1>had never even heard the name before. The hardest part

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<v Speaker 1>about doing research on this one is it just kept

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<v Speaker 1>making me go to this one's thing. We're talking about Google. Yah. Yeah,

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<v Speaker 1>so every time I wanted to research Google, I just

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<v Speaker 1>got a search engine about Google. It's just I don't know, man,

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<v Speaker 1>it's like recursive or something. No. Obviously Google, we all

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<v Speaker 1>are familiar with it. But it's interesting because it's one

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<v Speaker 1>of the few major, huge, enormous companies that consumers are

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<v Speaker 1>aware of that made this top ten list. Yeah. There,

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<v Speaker 1>there's not the only one. But you know, a lot

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<v Speaker 1>of the other ones we've talked about are these enterprise

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<v Speaker 1>based companies that are you know, their customers are other companies. Uh.

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<v Speaker 1>And Google technically is as well, but it's also obviously

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<v Speaker 1>a search engine company. It's also a an ad company.

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<v Speaker 1>That's where they get their revenue, more and more an

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<v Speaker 1>ad company than a search Engine company. They do have

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<v Speaker 1>a lot of products. I mean, obviously they do uh

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<v Speaker 1>YouTube and email and yep, they've got and then they've

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<v Speaker 1>got some interests that are outside of you know, the

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<v Speaker 1>web as well, like those weird Google X projects, the

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<v Speaker 1>Loon project that we talked about recently, automated cars. They've

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<v Speaker 1>got their Google X stuff that's also designed to be philanthropic, um,

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<v Speaker 1>you know, and obviously smartphones and things of that nature.

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<v Speaker 1>A lot of the stuff they have Chromebook, yeah, Chrome

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<v Speaker 1>cast Um. I own most of these things. Google Glass

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<v Speaker 1>got one of those. Um, don't have an automated car yet.

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<v Speaker 1>They don't seem to be willing to let me have one.

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<v Speaker 1>They haven't called you about that yet. No, I would

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<v Speaker 1>love it. Strange I'm sure. I'm sure your call got

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<v Speaker 1>lost in the mail. Yeah, well, I'm I'm I keep on. Hey, hey,

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<v Speaker 1>Sarah Gay, give me a call. So. Um, that would

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<v Speaker 1>be Saragay Sarah Gay Brand, who was the co founder

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<v Speaker 1>of the company along with Larry Page. Yep, yep. The

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<v Speaker 1>company's headquarters is in Mountain View, California. Now you may

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<v Speaker 1>remember that of course Page and Brand they went to

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<v Speaker 1>college together and at first kind of had a little

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<v Speaker 1>bit of a contentious relationship, kind of thought that each

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<v Speaker 1>one thought the other one was a jerk face. I mean,

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<v Speaker 1>I'm putting words into their mouths. I'm just reading between

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<v Speaker 1>the lines based upon all the information I've ever read

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<v Speaker 1>about the biographies. But eventually they began to work together

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<v Speaker 1>and thus was Google born, and um, yeah, you know

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<v Speaker 1>it's a it's seen some success a little bit um

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<v Speaker 1>after it's I p O in two thousand four. Um,

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<v Speaker 1>what's the stock price as of this? Were recording on

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<v Speaker 1>December way and so in the middle of the day

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<v Speaker 1>on December five, I looked at the stock price and

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<v Speaker 1>it was at one thousand and fifty five dollars and

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<v Speaker 1>nine sins per share. Not bad, No, not when you

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<v Speaker 1>were looking at like a share price that started in

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<v Speaker 1>the seventy dollar range and now is over a thousand

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<v Speaker 1>dollars per share. I mean it's it's they're doing okay. Yeah,

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<v Speaker 1>part part of the reasons they're doing so okay. So

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<v Speaker 1>so the company rating according to glass Door is four

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<v Speaker 1>point three on that five point scale, and their CEO

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<v Speaker 1>approval rating of Larry Pages on Page again being a

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<v Speaker 1>co founder. Remember before Page the CEO was Eric Schmidt.

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<v Speaker 1>Who had, so there was some controversy about some of

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<v Speaker 1>the things he did and his He was very much

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<v Speaker 1>business oriented and Paige and Brenner considered more engineering oriented.

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<v Speaker 1>In fact, there was a lot of questions about whether

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<v Speaker 1>or not Paige would be able to handle the role

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<v Speaker 1>of CEO effectively. Not that he didn't care about the company,

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<v Speaker 1>but rather that did he have the skill set necessary. Clear, really,

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<v Speaker 1>the company is doing very well. Yes, so I don't

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<v Speaker 1>think we have to shed any tears. But why why

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<v Speaker 1>did the company rates so high on this list? What

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<v Speaker 1>is it that the employees like about Google? Well, like

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<v Speaker 1>we talked about with the assass Institute in our first

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<v Speaker 1>part of this episode of this two parter um, Google

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<v Speaker 1>is is probably the industry leader in that workspace as

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<v Speaker 1>life space kind of concept. Yeah. The Google Plex, their

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<v Speaker 1>headquarters in Mountain View, is famous for some of the

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<v Speaker 1>amenities that are on campus. They make it really difficult

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<v Speaker 1>to not make Google working for Google your life. Yeah,

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<v Speaker 1>and and I think I think that that's very much.

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<v Speaker 1>I mean, you know, it's it's it's a little bit

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<v Speaker 1>further out, it's in the suburb. A lot of people

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<v Speaker 1>are commuting out there, so they eat all their meals

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<v Speaker 1>on campus because they are free. UM. And and you

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<v Speaker 1>know all kinds of work in place space and and

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<v Speaker 1>life space exists there. Yeah, it's you know, it benefits

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<v Speaker 1>Google because it keeps people at the the head quarters

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<v Speaker 1>more frequently, which means they're doing more work. It benefits

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<v Speaker 1>the employees who are getting some amazing experience and they're

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<v Speaker 1>working with some of the most intelligent people in that

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<v Speaker 1>field on a variety of projects. And if you are,

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<v Speaker 1>you know, taking advantage of the twenty percent time one

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<v Speaker 1>day all the week, you're working on something super awesome

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<v Speaker 1>that may or may not ever see the light of day.

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<v Speaker 1>But it's definitely going to stretch you as an employee. Absolutely, um.

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<v Speaker 1>But you know, kind of an exchange for that, you

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<v Speaker 1>have to work really hard. It's one of those those

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<v Speaker 1>if you like it, keep up kind of things, right. Yeah,

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<v Speaker 1>it's one of those, uh, you know, it reminds me

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<v Speaker 1>of a way in a way of a college here

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<v Speaker 1>in Atlanta, Georgia Tech. UM. I have a lot of

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<v Speaker 1>friends who went to Georgia Tech. Despite the fact that

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<v Speaker 1>they went to Georgia Tech, they remain my friends. I

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<v Speaker 1>of course, I'm a graduate of the University of Georgia

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<v Speaker 1>and bulldogs hate the jackets. But apart from that, the

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<v Speaker 1>phrase I always hear is that it's it's not that

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<v Speaker 1>hard to get in, but it's really hard to stay

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<v Speaker 1>in because you know, you have to have a certain

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<v Speaker 1>level to get in, and they assume that if you

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<v Speaker 1>meet that level, that you are able to do everything

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<v Speaker 1>that is required of you, and if you're not, then

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<v Speaker 1>that's a problem. So it's another one of those great power,

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<v Speaker 1>great responsibility issues. Um. And you know, if you're able

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<v Speaker 1>to to keep up with it, then you could have

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<v Speaker 1>a really good career there according to most employees. Yeah, um.

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<v Speaker 1>And and employees are are liking it more even than

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<v Speaker 1>they did last year. They they were only four point

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<v Speaker 1>percent last year and pages up three percent in approval. Yeah,

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<v Speaker 1>four point oh points right, sorry, excellent, thank you a

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<v Speaker 1>mejoric rise. Yeah, they scored four point oh and now

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<v Speaker 1>they're up to four point three um and other news.

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<v Speaker 1>Recent news, in September, Google launched a spin off company

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<v Speaker 1>called Calico that's going to focus on health and well being,

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<v Speaker 1>specifically on on on topics that relate to disease and age.

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<v Speaker 1>Is UM like aging the actual like finding ways to

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<v Speaker 1>help people deal with that, and who knows with Google,

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<v Speaker 1>maybe reverse it. Who you never know, right, like maybe

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<v Speaker 1>people who have Android phones just live longer. I'm iPhone people.

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<v Speaker 1>I wouldn't put it past him. And also I'm watching

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<v Speaker 1>and yeah, and the company also has plans for a

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<v Speaker 1>new office in London. Yeah, yeah, yeah office uh a

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<v Speaker 1>k A monolith. It's supposed to be one million square

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<v Speaker 1>feet in size, which is about ninety three thousand square meters.

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<v Speaker 1>According to what I read, it will be one of

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<v Speaker 1>the if not the largest, uh workspace acquisition of a

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<v Speaker 1>company in the city of London. I don't know if

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<v Speaker 1>you know this, Lauren, but real estate in London's a

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<v Speaker 1>little dear. Yeah. However, if anyone can afford to do

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<v Speaker 1>that kind of thing, it's Google. Yeah. No, Google definitely

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<v Speaker 1>has the cash. So anyway, Yeah, that's one that we're

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<v Speaker 1>all familiar with. The next one on the list is

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<v Speaker 1>one that I'm sure some of our listeners are familiar with.

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<v Speaker 1>Even though and I'm familiar with their product, I did

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<v Speaker 1>not know that they were the company that made it though. Yeah,

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<v Speaker 1>and it's very much smaller. It only has about a

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<v Speaker 1>thousand employees worldwide. We are talking about Riot Games yea,

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<v Speaker 1>and they came up with a specific computer game called

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<v Speaker 1>the League of Legends, which I have played. I have

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<v Speaker 1>it on my computer at home. I have not actually,

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<v Speaker 1>but um, but it's a it's a multiplayer battle arena. Yeah,

0:09:21.000 --> 0:09:24.439
<v Speaker 1>multiplayer online battle arena game, also known as a mobile was.

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<v Speaker 1>I was glad to finally see that spelled out because

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<v Speaker 1>I've heard people say mobile and I didn't know what

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<v Speaker 1>they meant. I listened to other podcasts and they're like, oh,

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<v Speaker 1>it's a great mobile Like I don't know what that

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<v Speaker 1>is and find and I always would forget to search

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<v Speaker 1>for it by the time I would, you know, get

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<v Speaker 1>to some place where I was able to search. So,

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<v Speaker 1>multiplayer online battle arena game. There are a lot of

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<v Speaker 1>different versions of this, but League of Legends is a

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<v Speaker 1>big one. In fact, it's probably the most popular video

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<v Speaker 1>game in the world. Supposedly has around thirty two million

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<v Speaker 1>players logging in every month, making it the most popular one.

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<v Speaker 1>So I'm not not shabby for something that was released

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<v Speaker 1>in two thousand nine. Yeah. Yeah, this is something that

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<v Speaker 1>went into development in two thousand and six was released

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<v Speaker 1>in two thousand nine. Really, I was not aware of

0:10:09.679 --> 0:10:13.320
<v Speaker 1>this game until maybe late last year early this year.

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<v Speaker 1>So I was amazed they had been around that long

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<v Speaker 1>and it just was one of those things that was

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<v Speaker 1>gaining traction. Uh. They it is a free to play game,

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<v Speaker 1>so the way they generate revenue is through micro transactions,

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<v Speaker 1>and um, apparently they do it in such a way

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<v Speaker 1>where people don't feel like that's a bad thing. Yeah, yeah,

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<v Speaker 1>but I mean it's a really tricky thing to have

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<v Speaker 1>the micro transaction model work for you where gamers don't

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<v Speaker 1>feel like they are being taken advantage of. It's a

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<v Speaker 1>delicate but apparently they do it pretty well. I know

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<v Speaker 1>that their fans are rapid fans, you know, like that

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<v Speaker 1>there are entire channels online that are dedicated to showing

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<v Speaker 1>League of Legends games where players who are highly ranked,

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<v Speaker 1>like people who are are just known for being some

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<v Speaker 1>of the best players in the game, go up against

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<v Speaker 1>each other. In fact, they're even professional League of Legends players.

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<v Speaker 1>We'll talk about that in a second. Um. Before we

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<v Speaker 1>get into that, though, let's talk a little bit about,

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<v Speaker 1>you know, how the company is viewed. Well, okay, so

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<v Speaker 1>so the company calls calls itself a meritocracy that foster's

0:11:16.200 --> 0:11:20.320
<v Speaker 1>teams on the prefers action parentheses, kicking ass over process

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<v Speaker 1>and bureaucracy parentheses, taking names. I mean, it's it's a

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<v Speaker 1>company of gamers. Everyone who works their games. They are

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<v Speaker 1>given three d bucks to spend on games, to increase

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<v Speaker 1>their gaming skills and learn what else is going on

0:11:32.240 --> 0:11:34.880
<v Speaker 1>in the industry. Um, they have you know, giant show

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<v Speaker 1>and tell presentations with beer. And are they showing the

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<v Speaker 1>beer and talking about it or or its show and

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<v Speaker 1>tell presentation and beer is also provided yes, um, and uh,

0:11:46.240 --> 0:11:48.600
<v Speaker 1>I mean, and and all of the kind of goofy parks,

0:11:48.640 --> 0:11:52.600
<v Speaker 1>the snacks they've got like weekly massus visits. Um, they

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<v Speaker 1>sponsored hackathon. I love that they have hackathons where it's

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<v Speaker 1>just like, all right, guys, you know, I know you've

0:11:57.080 --> 0:12:01.080
<v Speaker 1>got got crazy programming skills. We're just gonna do a

0:12:01.160 --> 0:12:04.200
<v Speaker 1>marathon session of hacking and see what people can come

0:12:04.280 --> 0:12:06.240
<v Speaker 1>up with within a given amount of time. That's always

0:12:07.280 --> 0:12:08.760
<v Speaker 1>if even Chris never did an episode on that, we

0:12:08.760 --> 0:12:11.560
<v Speaker 1>should totally do. Yeah. There's also there's one we can

0:12:11.600 --> 0:12:13.840
<v Speaker 1>talk about with sid Meyer that was pretty cool. Yeah.

0:12:13.960 --> 0:12:17.680
<v Speaker 1>I remember watching that video. Um yeah neat um, but yeah,

0:12:17.720 --> 0:12:20.080
<v Speaker 1>I mean, it seems like a really loud really crowded

0:12:20.200 --> 0:12:22.680
<v Speaker 1>kind of culture that places a huge amount of emphasis

0:12:22.760 --> 0:12:26.880
<v Speaker 1>on playfulness and extremely hard work at the same time.

0:12:26.960 --> 0:12:30.240
<v Speaker 1>So their their company rating on this particular surveyans of

0:12:30.280 --> 0:12:32.920
<v Speaker 1>being four point four four point four you and their

0:12:32.920 --> 0:12:36.840
<v Speaker 1>CEO approval rating of Mr Brandon Beck is on yep,

0:12:37.080 --> 0:12:39.520
<v Speaker 1>Mr Beck, he's one of the co founders of the company.

0:12:40.000 --> 0:12:41.960
<v Speaker 1>H Now, what's interesting to me is this is a

0:12:42.000 --> 0:12:45.120
<v Speaker 1>company that has only one game so far. League of

0:12:45.200 --> 0:12:48.400
<v Speaker 1>Legends is the only game that they have produced since

0:12:48.440 --> 0:12:52.800
<v Speaker 1>they started. However, it is evolving and it's and it's

0:12:52.800 --> 0:12:56.840
<v Speaker 1>obviously hugely successful, so it's not like they've been resting

0:12:56.840 --> 0:12:59.040
<v Speaker 1>on their laurels ever since they've launched it in two

0:12:59.080 --> 0:13:02.080
<v Speaker 1>thousand nine. But it's, um, it's interesting to me because

0:13:02.080 --> 0:13:05.200
<v Speaker 1>I wonder when we'll see or if we'll see another

0:13:05.240 --> 0:13:07.640
<v Speaker 1>game come out. It could be that they nurture this one.

0:13:08.080 --> 0:13:11.240
<v Speaker 1>Mostly they've got one in development. Okay. Uh. They have

0:13:11.400 --> 0:13:14.199
<v Speaker 1>what on their website what they call the Riot Manifesto,

0:13:14.360 --> 0:13:18.760
<v Speaker 1>which sounds terrifying but actually actually a pretty uplifting kind

0:13:18.760 --> 0:13:21.960
<v Speaker 1>of list of of of things that they hold important,

0:13:22.000 --> 0:13:25.920
<v Speaker 1>which includes player experience first. So in other words, everything

0:13:25.920 --> 0:13:28.199
<v Speaker 1>they do needs to be done with the player experience

0:13:28.200 --> 0:13:32.320
<v Speaker 1>in mind. They want to challenge convention, so just because

0:13:32.360 --> 0:13:34.240
<v Speaker 1>something has always been done a certain way doesn't mean

0:13:34.280 --> 0:13:36.160
<v Speaker 1>that that's the best way to do it. They want

0:13:36.200 --> 0:13:39.240
<v Speaker 1>to focus on talent and teams. They want to take

0:13:39.360 --> 0:13:42.439
<v Speaker 1>play seriously, which I love. This is kind of the

0:13:42.520 --> 0:13:47.280
<v Speaker 1>oxymoron type thing, and stay hungry, stay humble, Like, yeah,

0:13:47.520 --> 0:13:50.920
<v Speaker 1>we've got the most popular game in the world, but

0:13:51.080 --> 0:13:53.560
<v Speaker 1>you can't keep it together. Yeah you can't just sit

0:13:53.559 --> 0:13:55.559
<v Speaker 1>there and you know, strut around and say that, because

0:13:55.600 --> 0:13:57.640
<v Speaker 1>that's not necessarily always going to be the case. And

0:13:58.120 --> 0:14:00.640
<v Speaker 1>you've got to make sure that you are always is working,

0:14:00.760 --> 0:14:03.120
<v Speaker 1>you know, to get that next level or else people

0:14:03.240 --> 0:14:05.080
<v Speaker 1>forget about you. Their their standards are so high that

0:14:05.400 --> 0:14:08.120
<v Speaker 1>supposedly there's a really high employee turnover and you know,

0:14:08.160 --> 0:14:10.000
<v Speaker 1>just just some people aren't cut out for it and

0:14:10.040 --> 0:14:13.160
<v Speaker 1>don't don't make it through. Yea, and uh, recent news

0:14:13.280 --> 0:14:16.240
<v Speaker 1>has a little bit of controversy and that. So we

0:14:16.360 --> 0:14:19.360
<v Speaker 1>talked about how there's some professional League of Legends players.

0:14:20.040 --> 0:14:24.080
<v Speaker 1>Ryan actually employs some professional gamers and they are in

0:14:24.160 --> 0:14:27.880
<v Speaker 1>the League Championship League, which you know, seems like the

0:14:27.920 --> 0:14:30.560
<v Speaker 1>evil League of Evil to me, but the League Championship

0:14:30.640 --> 0:14:34.440
<v Speaker 1>League has people who are under salary with Riot who

0:14:34.440 --> 0:14:37.840
<v Speaker 1>are professional gamers, but part of their contracts that um,

0:14:38.280 --> 0:14:40.280
<v Speaker 1>something that got released, you know, kind of leaked to

0:14:40.320 --> 0:14:43.840
<v Speaker 1>the public recently, says that they are not supposed to

0:14:43.960 --> 0:14:48.560
<v Speaker 1>stream any other games, specifically games that are direct competitors

0:14:48.600 --> 0:14:50.320
<v Speaker 1>to League of Legends, but also some that are a

0:14:50.320 --> 0:14:54.600
<v Speaker 1>little more like like Fat Princess, things that are not direct,

0:14:55.320 --> 0:14:58.080
<v Speaker 1>um competitors, competitors. But they said that no, if you're

0:14:58.080 --> 0:15:00.320
<v Speaker 1>if you're working for us, if you're making money playing

0:15:00.360 --> 0:15:02.360
<v Speaker 1>video games for us, and that part of that is

0:15:02.400 --> 0:15:04.960
<v Speaker 1>because you're streaming this content so that people can watch it,

0:15:05.400 --> 0:15:07.360
<v Speaker 1>you are not allowed you you're not allowed to be

0:15:07.400 --> 0:15:10.440
<v Speaker 1>seen in public drinking coke. Yeah, yeah, exactly. That's same,

0:15:10.600 --> 0:15:12.960
<v Speaker 1>same sort of approach, And so there's been some backlash

0:15:13.120 --> 0:15:16.880
<v Speaker 1>from the gaming community to this. I've seen points on

0:15:16.960 --> 0:15:19.400
<v Speaker 1>both sides of this debate. And obviously, you know, you're

0:15:19.400 --> 0:15:23.080
<v Speaker 1>talking about contract negotiations. That doesn't you know, mean that

0:15:23.080 --> 0:15:25.080
<v Speaker 1>that's always going to be the case. It could be

0:15:25.160 --> 0:15:28.520
<v Speaker 1>that the players are able to negotiate that to mean

0:15:28.800 --> 0:15:31.760
<v Speaker 1>less than what it says right now. So that's really

0:15:31.760 --> 0:15:34.600
<v Speaker 1>interesting though, I've never heard of any I never honestly

0:15:34.600 --> 0:15:37.640
<v Speaker 1>thought about professional gaming contracts, and although I know that

0:15:37.640 --> 0:15:41.080
<v Speaker 1>that talent in many other areas has similar retrictions placed

0:15:41.120 --> 0:15:43.880
<v Speaker 1>upon them. Yeah. Yeah, the non compete clauses where you

0:15:43.960 --> 0:15:46.320
<v Speaker 1>can't just go to someone else and work for them

0:15:46.320 --> 0:15:49.720
<v Speaker 1>while you're still under contract with another company, like classic

0:15:49.720 --> 0:15:51.960
<v Speaker 1>movie movie studio kind of content. Yeah. Yeah, and I

0:15:52.000 --> 0:15:55.400
<v Speaker 1>mean that's it's it's pretty common across lots of different industries,

0:15:55.480 --> 0:15:58.000
<v Speaker 1>not just with talent, but with other areas as well.

0:15:58.480 --> 0:16:01.680
<v Speaker 1>All right, so let's move on to or three. Yes, uh,

0:16:01.720 --> 0:16:04.240
<v Speaker 1>this is riverbed technology. This is another one I had

0:16:04.280 --> 0:16:07.880
<v Speaker 1>to look up. Yeah, they do lots of networking applications

0:16:07.880 --> 0:16:11.840
<v Speaker 1>and traffic optimization. Yeah, for wide area networks, right, most

0:16:11.880 --> 0:16:13.520
<v Speaker 1>of their work is in wide area Yeah. So this

0:16:13.600 --> 0:16:16.680
<v Speaker 1>is stuff like it's not necessarily Internet based, although it

0:16:16.720 --> 0:16:19.880
<v Speaker 1>can be, but can be intrannet based. So if you

0:16:20.120 --> 0:16:22.880
<v Speaker 1>if you're part of a huge company that has its

0:16:22.920 --> 0:16:26.240
<v Speaker 1>own intranet where you are able to connect with all

0:16:26.280 --> 0:16:29.000
<v Speaker 1>the different parts of your company, that and that's you know,

0:16:29.040 --> 0:16:30.800
<v Speaker 1>it might be that there are portals out to the

0:16:30.840 --> 0:16:33.600
<v Speaker 1>Internet as well. You need to be able to manage

0:16:33.640 --> 0:16:37.560
<v Speaker 1>that intranet traffic, and depending upon your I T department,

0:16:37.560 --> 0:16:39.200
<v Speaker 1>that may or may not be easy to do. So

0:16:39.280 --> 0:16:41.840
<v Speaker 1>this is a company that ends up optimizing that sort

0:16:41.880 --> 0:16:44.320
<v Speaker 1>of stuff. They have some products that you can use.

0:16:44.800 --> 0:16:46.880
<v Speaker 1>Some of them are physical products that you can hook

0:16:46.920 --> 0:16:51.240
<v Speaker 1>up to our router that will help manage traffic so

0:16:51.280 --> 0:16:54.680
<v Speaker 1>that you don't have huge bottlenecks, so that you know

0:16:54.720 --> 0:16:59.040
<v Speaker 1>when when Finance is sending out a big data request,

0:16:59.360 --> 0:17:02.680
<v Speaker 1>it doesn't effect HR or some other department or sales

0:17:02.800 --> 0:17:05.440
<v Speaker 1>or whatever, so that you can end up having your

0:17:05.560 --> 0:17:10.200
<v Speaker 1>entire business operates smoothly without anyone like upsetting the Apple cart.

0:17:11.240 --> 0:17:14.320
<v Speaker 1>That's generally what they do. They ship their first product

0:17:14.400 --> 0:17:16.359
<v Speaker 1>in two thousand four. They were founded in two thousand

0:17:16.359 --> 0:17:18.520
<v Speaker 1>two in San Francisco. First product they shipped in two

0:17:18.520 --> 0:17:21.080
<v Speaker 1>thousand four, so two years for them to actually develop

0:17:21.119 --> 0:17:23.200
<v Speaker 1>a product that they could ship, and then they had

0:17:23.200 --> 0:17:25.439
<v Speaker 1>their i PO in two thousand six. Yep. So this

0:17:25.520 --> 0:17:28.800
<v Speaker 1>is another publicly traded company. Uh and uh. You know

0:17:28.920 --> 0:17:32.280
<v Speaker 1>lots of different products here, including things like machine virtualization.

0:17:32.440 --> 0:17:34.679
<v Speaker 1>Long time listeners of tech stuff know what that is.

0:17:34.720 --> 0:17:37.560
<v Speaker 1>That's the idea that you can create virtual machines on

0:17:37.600 --> 0:17:40.159
<v Speaker 1>a physical machine, and by doing that you can end

0:17:40.240 --> 0:17:44.720
<v Speaker 1>up reducing the number of actual physical machines you need. Um.

0:17:44.760 --> 0:17:47.000
<v Speaker 1>You know, it all depends on what kind of hardware

0:17:47.040 --> 0:17:50.040
<v Speaker 1>you have, like if it's if it's sufficient to be

0:17:50.160 --> 0:17:53.199
<v Speaker 1>able to do all the work you as you're dividing

0:17:53.240 --> 0:17:55.040
<v Speaker 1>it up more and more and more, and obviously you

0:17:55.080 --> 0:17:57.760
<v Speaker 1>get you know, diminishing returns if you keep going. But

0:17:57.880 --> 0:17:59.960
<v Speaker 1>it does mean that you can actually reduce the number

0:18:00.119 --> 0:18:02.879
<v Speaker 1>of servers you need if if you do it the

0:18:03.000 --> 0:18:06.760
<v Speaker 1>right way. So this company helps other companies do that also,

0:18:07.000 --> 0:18:10.159
<v Speaker 1>like application acceleration, so that if you are designing apps,

0:18:10.840 --> 0:18:13.560
<v Speaker 1>this company will help optimize them so that they will

0:18:14.200 --> 0:18:17.399
<v Speaker 1>operate more quickly and smoothly, so you're not waiting forty

0:18:17.480 --> 0:18:20.160
<v Speaker 1>five minutes for something to happen that you know. So

0:18:20.359 --> 0:18:23.159
<v Speaker 1>these are you know, if you if you're describing it

0:18:23.200 --> 0:18:26.400
<v Speaker 1>as someone who is strictly a consumer, they may seem

0:18:26.480 --> 0:18:29.960
<v Speaker 1>kind of dull and mundane, but they're incredibly important. Oh yeah, yeah.

0:18:30.200 --> 0:18:32.720
<v Speaker 1>And some of some of the bigger name competitors in

0:18:32.720 --> 0:18:36.160
<v Speaker 1>this industry are are stuff like US Tricks or Cisco. Yeah. Yeah,

0:18:36.200 --> 0:18:38.520
<v Speaker 1>these are big companies that do the same sort of thing.

0:18:38.600 --> 0:18:44.640
<v Speaker 1>So what is it about Riverbed that makes it different? Well, okay, so,

0:18:44.680 --> 0:18:46.440
<v Speaker 1>I mean, so it's got a company rating of four

0:18:46.480 --> 0:18:49.679
<v Speaker 1>point four, which is pretty impressive, and in a CEO

0:18:49.760 --> 0:18:54.400
<v Speaker 1>approval rating of Mr Jerry M. Kennelly of Kennely being

0:18:54.400 --> 0:18:57.000
<v Speaker 1>one of the co founders of the company. Um, And

0:18:57.520 --> 0:18:59.040
<v Speaker 1>I mean, I don't know, Like, like what I was

0:18:59.080 --> 0:19:01.560
<v Speaker 1>reading from employees is that it sounds slightly traditional. That

0:19:01.600 --> 0:19:04.439
<v Speaker 1>people were talking a lot about a good work life

0:19:04.440 --> 0:19:08.040
<v Speaker 1>balance and having the independence to to really do their

0:19:08.080 --> 0:19:11.920
<v Speaker 1>their work. They said that it kind of straddles that line. Right.

0:19:11.960 --> 0:19:14.920
<v Speaker 1>It still feels like it's nimble from a startup kind

0:19:14.960 --> 0:19:18.000
<v Speaker 1>of perspective, but it also has some more traditional elements

0:19:18.000 --> 0:19:22.920
<v Speaker 1>to it too. Um. Also, they the rigid management structure

0:19:22.920 --> 0:19:25.080
<v Speaker 1>can go either way, right. You can either have that

0:19:25.160 --> 0:19:27.959
<v Speaker 1>be a benefit because it means that perhaps the company

0:19:27.960 --> 0:19:30.480
<v Speaker 1>has a very clear vision and is able to act

0:19:30.560 --> 0:19:32.040
<v Speaker 1>upon it and can go and do what they want

0:19:32.080 --> 0:19:33.840
<v Speaker 1>to do and what they need to do. But it

0:19:33.960 --> 0:19:37.199
<v Speaker 1>also can sometimes mean that it restricts your options as

0:19:37.200 --> 0:19:39.840
<v Speaker 1>an employee. Yeah, that sometimes upward mobility is going to

0:19:39.840 --> 0:19:44.639
<v Speaker 1>be difficult. So for recent news, Riverbed Technology announced that

0:19:44.680 --> 0:19:47.560
<v Speaker 1>it would implement a shareholder rights plan, which is also

0:19:47.600 --> 0:19:50.360
<v Speaker 1>known as a poison pill. I had heard this term

0:19:50.400 --> 0:19:53.760
<v Speaker 1>several times before and really wasn't entirely clear on what

0:19:53.800 --> 0:19:55.600
<v Speaker 1>it meant. So I actually did some digging so I

0:19:55.600 --> 0:19:58.119
<v Speaker 1>can learn, because I mean, finance world is something that

0:19:58.160 --> 0:20:00.840
<v Speaker 1>frightens and confuses me and we go back into my

0:20:00.920 --> 0:20:04.960
<v Speaker 1>corner of safety zone. So so a poison pill is interesting.

0:20:05.040 --> 0:20:07.639
<v Speaker 1>So the idea is that if you have an entity

0:20:07.720 --> 0:20:10.680
<v Speaker 1>coming into your company and buying up shares, and you

0:20:11.080 --> 0:20:13.240
<v Speaker 1>figure out that maybe this entity is trying to do

0:20:13.280 --> 0:20:15.720
<v Speaker 1>a hostile takeover where they're trying to buy up enough

0:20:15.760 --> 0:20:19.240
<v Speaker 1>shares to have controlling voting power to vote their own

0:20:19.840 --> 0:20:22.520
<v Speaker 1>applicant up to the board of directors and thus start

0:20:22.600 --> 0:20:25.040
<v Speaker 1>to make changes to the company. This is like an

0:20:25.040 --> 0:20:28.199
<v Speaker 1>economic cyanide pill. Yeah, it's well, it's kind of you know,

0:20:28.280 --> 0:20:30.679
<v Speaker 1>it's they call it a poison pill because it's supposed

0:20:30.720 --> 0:20:32.800
<v Speaker 1>to be like the spies have in there. You know,

0:20:33.119 --> 0:20:34.760
<v Speaker 1>you flip your tooth up and you've got the old

0:20:34.840 --> 0:20:37.199
<v Speaker 1>sanide pill and you bite down on and you croak.

0:20:37.760 --> 0:20:40.280
<v Speaker 1>But it's not really killing off the company. Instead, what

0:20:40.320 --> 0:20:43.440
<v Speaker 1>it's meant to do is dilute the stock because what

0:20:43.440 --> 0:20:45.960
<v Speaker 1>what a company will do is they'll say, if any

0:20:46.160 --> 0:20:49.280
<v Speaker 1>entity buys up a certain percentage of our stock, and

0:20:49.359 --> 0:20:52.720
<v Speaker 1>usually it's somewhere between ten and then that will trigger

0:20:53.000 --> 0:20:56.800
<v Speaker 1>this plan where other shareholders who have less than ten

0:20:56.880 --> 0:20:59.679
<v Speaker 1>percent of the stock will be able to buy additional

0:20:59.720 --> 0:21:04.640
<v Speaker 1>share is at a incredibly reduced cost. So, in other words,

0:21:04.680 --> 0:21:07.600
<v Speaker 1>it ends up diluting the ability of a company to

0:21:07.720 --> 0:21:10.160
<v Speaker 1>buy up enough to to be able to really mess

0:21:10.200 --> 0:21:13.840
<v Speaker 1>with things. And because that company, the one that bought ten,

0:21:15.119 --> 0:21:18.080
<v Speaker 1>is not eligible for this reduced rate, So all of

0:21:18.119 --> 0:21:20.359
<v Speaker 1>a sudden, you've got all these people who can just

0:21:20.440 --> 0:21:23.120
<v Speaker 1>kind of buy buy the shares out from under them, right, Yeah,

0:21:23.200 --> 0:21:25.280
<v Speaker 1>So they end up buying more shares, and it ends

0:21:25.359 --> 0:21:29.119
<v Speaker 1>up making it less likely that one, any single entity

0:21:29.200 --> 0:21:33.679
<v Speaker 1>will be able to get a kind of controlling interest. Now,

0:21:33.960 --> 0:21:36.359
<v Speaker 1>this is a practice that rose to prominence in the

0:21:36.400 --> 0:21:39.760
<v Speaker 1>nineteen eighties. People who watch Wall Street are like, I

0:21:39.840 --> 0:21:44.080
<v Speaker 1>totally get this, um, but uh, you know both Wall

0:21:44.119 --> 0:21:47.240
<v Speaker 1>Street the entity and Wall Street the film. Uh, greed

0:21:47.400 --> 0:21:51.480
<v Speaker 1>is good Gordon Gecko anyway, So anyone who is familiar

0:21:51.520 --> 0:21:53.679
<v Speaker 1>with that already already knows all this stuff. But I

0:21:53.720 --> 0:21:55.760
<v Speaker 1>thought I found it really interesting. It's also something that's

0:21:55.760 --> 0:21:58.000
<v Speaker 1>considered to be fairly controversial. There's some parts of the

0:21:58.040 --> 0:22:01.720
<v Speaker 1>world where yeah, this is totally not something you are

0:22:01.760 --> 0:22:04.760
<v Speaker 1>allowed to do, kind of underhanded and and or illegal. Um.

0:22:04.800 --> 0:22:07.040
<v Speaker 1>And it was it was responsive to a particular news item,

0:22:07.080 --> 0:22:10.800
<v Speaker 1>wasn't it. Yeah, there's a there's an investment group, um

0:22:11.040 --> 0:22:15.679
<v Speaker 1>the the Elliott Associates company that purchased nine percent of

0:22:15.720 --> 0:22:18.200
<v Speaker 1>the stocks and actually had made the comments saying that

0:22:18.520 --> 0:22:20.960
<v Speaker 1>the reason why they had made that purchase was they

0:22:20.960 --> 0:22:24.080
<v Speaker 1>felt that the stocks were undervalued and soon would reflect

0:22:24.080 --> 0:22:26.840
<v Speaker 1>the true value of the company, and that actually gave

0:22:26.840 --> 0:22:29.760
<v Speaker 1>a boost to the stock price. And there the market

0:22:29.840 --> 0:22:32.520
<v Speaker 1>responded by saying, you know, maybe this company is undervalued

0:22:32.560 --> 0:22:37.080
<v Speaker 1>considering the number of loyal customers Riverbed has, perhaps the

0:22:37.080 --> 0:22:39.800
<v Speaker 1>stock price should reflect that better. And the number of

0:22:39.800 --> 0:22:42.359
<v Speaker 1>oil employees. Yeah so yeah, so the number. So that

0:22:42.440 --> 0:22:44.919
<v Speaker 1>stock price started to creep up. But the on the

0:22:44.920 --> 0:22:47.240
<v Speaker 1>flip side of the board directors was like, well, that's awesome.

0:22:47.400 --> 0:22:50.120
<v Speaker 1>We do want to see our company value increase. At

0:22:50.119 --> 0:22:52.440
<v Speaker 1>the same time, I'm a little nervous about this, this

0:22:52.520 --> 0:22:55.760
<v Speaker 1>one entity buying up nine percent of our shares, so

0:22:55.880 --> 0:22:59.520
<v Speaker 1>that it looks like that may have been the impetus

0:22:59.560 --> 0:23:02.080
<v Speaker 1>to go in and say, let's go ahead and propose

0:23:02.160 --> 0:23:06.359
<v Speaker 1>this this, uh, this plan, this um this shareholder rights plans.

0:23:06.440 --> 0:23:08.880
<v Speaker 1>So it'll be interesting to see how that turns out

0:23:08.880 --> 0:23:11.920
<v Speaker 1>because this is still an ongoing story right now. Well,

0:23:12.000 --> 0:23:14.000
<v Speaker 1>we still have some a couple of companies to talk

0:23:14.000 --> 0:23:16.760
<v Speaker 1>about numbers one and two, if I'm not mistaken. But

0:23:16.840 --> 0:23:18.840
<v Speaker 1>before we do that, let's, uh, how about we take

0:23:18.880 --> 0:23:22.400
<v Speaker 1>a quick break and thank our sponsor. All right, we're

0:23:22.440 --> 0:23:26.080
<v Speaker 1>down to the final two. So number two this is,

0:23:26.280 --> 0:23:28.439
<v Speaker 1>you know, again a company that when I saw it,

0:23:28.440 --> 0:23:31.120
<v Speaker 1>I was like that, what huh what do they do?

0:23:31.480 --> 0:23:34.440
<v Speaker 1>This is guide Wire. Yeah, it's a computer software and

0:23:34.480 --> 0:23:39.280
<v Speaker 1>hardware company founded in two thousand one, started in Foster City, California,

0:23:39.440 --> 0:23:44.440
<v Speaker 1>and they have very specific customers. Yeah, it's mostly insurance carriers,

0:23:44.480 --> 0:23:49.520
<v Speaker 1>specifically property and casualty insurance. Yeah. So again here's another

0:23:49.560 --> 0:23:53.120
<v Speaker 1>company that that the average consumer would have no knowledge

0:23:53.119 --> 0:23:56.880
<v Speaker 1>of because they are dealing with companies that you deal with.

0:23:57.359 --> 0:24:01.800
<v Speaker 1>So your insurance carrier might be a customer of guide Wire,

0:24:01.960 --> 0:24:05.800
<v Speaker 1>and guide Wire creates these software systems that allow insurance

0:24:05.840 --> 0:24:09.359
<v Speaker 1>carriers to manage their products and also their customers. It

0:24:09.359 --> 0:24:13.280
<v Speaker 1>includes everything that insurance companies do. Yeah yeah, the underwriting,

0:24:13.320 --> 0:24:18.200
<v Speaker 1>the policy, administration, billing, claims, claims resources. Yeah yeah. All

0:24:18.240 --> 0:24:22.000
<v Speaker 1>of this stuff is you know, obviously the meat and

0:24:22.040 --> 0:24:24.280
<v Speaker 1>potatoes of what insurance companies have to do in order

0:24:24.320 --> 0:24:28.920
<v Speaker 1>to do business. And so, uh, they're the way they

0:24:28.960 --> 0:24:32.320
<v Speaker 1>position themselves as they said, Look, we are a software

0:24:32.320 --> 0:24:34.800
<v Speaker 1>company that knows how to make software inside and out,

0:24:34.920 --> 0:24:39.680
<v Speaker 1>and we are also incredibly knowledgeable with the insurance industry

0:24:39.680 --> 0:24:43.560
<v Speaker 1>in particular. When this happens across many different sectors of software,

0:24:43.600 --> 0:24:46.360
<v Speaker 1>you know, people will specify in systems management for one

0:24:46.400 --> 0:24:49.760
<v Speaker 1>particular type of company just because it's it's I mean,

0:24:49.960 --> 0:24:53.520
<v Speaker 1>it's easier to get recommendations, um, word of mouth, and

0:24:53.520 --> 0:24:56.679
<v Speaker 1>and be it's easier to design a product if everyone

0:24:56.880 --> 0:25:00.199
<v Speaker 1>is working towards the same goals exactly right, And if

0:25:00.240 --> 0:25:03.760
<v Speaker 1>you make a one size fits all management software thing,

0:25:03.880 --> 0:25:06.880
<v Speaker 1>it's it's going to be the least of all worlds, right,

0:25:07.119 --> 0:25:09.399
<v Speaker 1>because you want to try and cast as wide a

0:25:09.440 --> 0:25:12.320
<v Speaker 1>net as you possibly can to try and take care

0:25:12.440 --> 0:25:15.520
<v Speaker 1>of all the potential issues that a company might need.

0:25:15.560 --> 0:25:18.639
<v Speaker 1>But it waters down the effectiveness of that product for

0:25:18.680 --> 0:25:21.800
<v Speaker 1>specific cases whereas if you are catering to a very

0:25:21.840 --> 0:25:25.719
<v Speaker 1>specific industry, then you can really focus and provide stuff

0:25:25.760 --> 0:25:29.040
<v Speaker 1>that only matters to them. Y. Yeah, so that's kind

0:25:29.080 --> 0:25:31.480
<v Speaker 1>of where they came from. And uh you know, the

0:25:31.600 --> 0:25:33.400
<v Speaker 1>like I said, they were founded in two thousand one,

0:25:33.560 --> 0:25:35.879
<v Speaker 1>and they held their I p O in two thousand

0:25:36.000 --> 0:25:39.359
<v Speaker 1>twelve and now are publicly treated and as much as

0:25:39.359 --> 0:25:41.080
<v Speaker 1>we had never heard of them, they rank on a

0:25:41.119 --> 0:25:44.240
<v Speaker 1>lot of lists as one of the top best places

0:25:44.280 --> 0:25:46.240
<v Speaker 1>to work. It was actually number one on this Business

0:25:46.240 --> 0:25:50.640
<v Speaker 1>Insider list on in both twelve. Yeah. So they've slipped, yes,

0:25:50.720 --> 0:25:53.160
<v Speaker 1>slipped down from one to two. Um. Yeah. Their company

0:25:53.240 --> 0:25:56.200
<v Speaker 1>rating is currently four point six and their CEO approval

0:25:56.240 --> 0:25:59.720
<v Speaker 1>of Mr Marcus Riu is. What's interesting to me is

0:25:59.760 --> 0:26:02.520
<v Speaker 1>that last year they had a rating of four point four,

0:26:02.720 --> 0:26:05.320
<v Speaker 1>so the rating actually went up, and yet they slipped

0:26:05.320 --> 0:26:10.040
<v Speaker 1>down in the rankings, teasing what number one might possibly be.

0:26:10.720 --> 0:26:14.639
<v Speaker 1>Uh So, Yeah, it's it's pretty interesting that the quality

0:26:15.119 --> 0:26:17.960
<v Speaker 1>of working at these places has increased over the past

0:26:18.040 --> 0:26:21.639
<v Speaker 1>year to the point where even when number one gets

0:26:21.720 --> 0:26:24.080
<v Speaker 1>even better than it was the year before, it's still

0:26:24.160 --> 0:26:28.920
<v Speaker 1>now number two. Uh So it's it's interesting what employees

0:26:28.960 --> 0:26:31.960
<v Speaker 1>said about working at this place that they again they

0:26:32.000 --> 0:26:35.239
<v Speaker 1>felt that they their work was actually valued and that

0:26:35.320 --> 0:26:38.080
<v Speaker 1>their input was taken into account, that they were no

0:26:38.080 --> 0:26:40.680
<v Speaker 1>matter what you're at, Yeah, which is fantastic. I mean,

0:26:40.720 --> 0:26:42.680
<v Speaker 1>you know, anyone who's ever worked for a company where

0:26:42.720 --> 0:26:44.919
<v Speaker 1>you feel like what you do doesn't really seem to

0:26:44.960 --> 0:26:49.600
<v Speaker 1>matter to the overall company, job satisfaction just plummets. So

0:26:49.760 --> 0:26:51.760
<v Speaker 1>that's always a good thing. And yeah, you know, just

0:26:51.760 --> 0:26:54.600
<v Speaker 1>just talking about about engineers getting to work alongside upper

0:26:54.600 --> 0:26:57.520
<v Speaker 1>management on projects. Yeah, that's obviously you know, if you're

0:26:57.600 --> 0:27:00.520
<v Speaker 1>if you know, it's you're not distancing the upper management

0:27:00.520 --> 0:27:04.080
<v Speaker 1>from everyone else. It's not like they they inhabit a

0:27:04.200 --> 0:27:08.199
<v Speaker 1>floor that no ordinary employees ever allowed to go to.

0:27:09.080 --> 0:27:13.720
<v Speaker 1>That's also really cool. And no shadowy figures behind curtains. Yeah, however,

0:27:14.000 --> 0:27:17.040
<v Speaker 1>all of that does come with with the caveat that. Again, um,

0:27:17.240 --> 0:27:19.000
<v Speaker 1>work life balance can be a little bit of an

0:27:19.000 --> 0:27:21.400
<v Speaker 1>issue working here, right, And then there were some employees

0:27:21.440 --> 0:27:23.480
<v Speaker 1>who said that the four oh one K programs not

0:27:23.520 --> 0:27:26.040
<v Speaker 1>all it could be and that the benefits aren't necessarily

0:27:26.560 --> 0:27:29.679
<v Speaker 1>in line what's what some other companies offer. So you know,

0:27:29.840 --> 0:27:32.440
<v Speaker 1>again it's one of those things where some aspects of

0:27:32.480 --> 0:27:34.520
<v Speaker 1>the job might be amazing and others you might find

0:27:34.560 --> 0:27:36.840
<v Speaker 1>a little lacking. It depends on what you're looking for

0:27:36.840 --> 0:27:40.840
<v Speaker 1>in your place of employment. Um. So, as far as

0:27:40.880 --> 0:27:43.959
<v Speaker 1>news goes, the company had a net loss per share

0:27:44.640 --> 0:27:48.439
<v Speaker 1>in the most recent quarter. However, that loss was smaller

0:27:48.480 --> 0:27:52.080
<v Speaker 1>than what analysts thought it was going to be, So

0:27:52.080 --> 0:27:56.080
<v Speaker 1>so that's good news. Like like they analysts predicted that

0:27:56.119 --> 0:27:57.640
<v Speaker 1>there was going to be a loss, but it ended

0:27:57.720 --> 0:27:59.200
<v Speaker 1>up not being as drastic as they thought it was

0:27:59.200 --> 0:28:02.800
<v Speaker 1>gonna be the factive you know, minor in comparison, and

0:28:02.840 --> 0:28:06.160
<v Speaker 1>so the bright side of that is that perhaps this

0:28:06.280 --> 0:28:08.320
<v Speaker 1>is just a show that the things are going to

0:28:08.400 --> 0:28:12.800
<v Speaker 1>turn around and be more optimistic in the future. So, um,

0:28:12.880 --> 0:28:16.000
<v Speaker 1>that takes us to our number one company, which is

0:28:16.080 --> 0:28:19.119
<v Speaker 1>one that I think most of our listening audience is

0:28:19.240 --> 0:28:23.520
<v Speaker 1>really familiar with, probably probably on a daily, if not hourly,

0:28:23.560 --> 0:28:26.680
<v Speaker 1>if not minutely basis. Yes, we're talking about Facebook. Now.

0:28:26.760 --> 0:28:30.000
<v Speaker 1>This actually surprised me to see Facebook as the number

0:28:30.080 --> 0:28:33.560
<v Speaker 1>one company. Yeah, company rating of four point seven and

0:28:33.800 --> 0:28:38.520
<v Speaker 1>uh CEO approval of of Mark Zuckerberg at very surprising.

0:28:38.560 --> 0:28:42.360
<v Speaker 1>I guess, uh, I guess that that that biopic film

0:28:42.920 --> 0:28:45.800
<v Speaker 1>didn't really hurt him so much. Huh. Yeah, he's up

0:28:45.840 --> 0:28:48.520
<v Speaker 1>nine percent approval from last year and um and the

0:28:48.520 --> 0:28:51.880
<v Speaker 1>company as a whole is up from four point three, right,

0:28:51.920 --> 0:28:53.680
<v Speaker 1>So that's that's a big jump. Four point three to

0:28:53.720 --> 0:28:57.240
<v Speaker 1>four point seven is huge. So obviously, I mean you're

0:28:57.240 --> 0:28:59.600
<v Speaker 1>familiar with This company is founded in two thousand four

0:28:59.680 --> 0:29:04.000
<v Speaker 1>by Mark Zuckerberg, uh, somewhat controversially depending upon who you

0:29:04.040 --> 0:29:08.719
<v Speaker 1>talked to, and it's headquartered in Menlo Park, California. Also

0:29:08.840 --> 0:29:12.200
<v Speaker 1>had a controversial initial public offering in two thousand twelve.

0:29:13.040 --> 0:29:15.040
<v Speaker 1>There was a little bit of a kerfuffle there where

0:29:15.400 --> 0:29:19.720
<v Speaker 1>there was the allegations that Facebook had let some players

0:29:19.800 --> 0:29:23.200
<v Speaker 1>know that they were not going to perform up to

0:29:23.360 --> 0:29:26.120
<v Speaker 1>the projections they had made and that would affect the

0:29:26.160 --> 0:29:29.200
<v Speaker 1>stock price. But other people, as in me and you,

0:29:29.480 --> 0:29:32.560
<v Speaker 1>weren't alerted to this fact, and so when we went

0:29:32.560 --> 0:29:35.200
<v Speaker 1>in good faith to purchase stock price at a certain amount,

0:29:35.240 --> 0:29:37.680
<v Speaker 1>we did so not knowing that the company wasn't really

0:29:37.680 --> 0:29:42.560
<v Speaker 1>worth what we thought it was worth. That was the allegation. Um, messy, messy,

0:29:43.160 --> 0:29:46.440
<v Speaker 1>But that's all still kind of Yeah, the stock price

0:29:46.480 --> 0:29:49.800
<v Speaker 1>hasn't exactly blown all the other companies out of the water.

0:29:49.880 --> 0:29:51.960
<v Speaker 1>It's performed fairly well. I mean it's not like it's

0:29:52.000 --> 0:29:55.240
<v Speaker 1>it's not like it's plummeted down to tiny levels. At

0:29:55.280 --> 0:29:56.680
<v Speaker 1>last I looked, I think it was in the forty

0:29:56.720 --> 0:30:00.920
<v Speaker 1>dollar range, which it's not from from its initial dive. Yeah,

0:30:01.000 --> 0:30:02.840
<v Speaker 1>and it's and it's even up from what it was

0:30:02.880 --> 0:30:05.720
<v Speaker 1>initially offered at. But not like not like an astronomer.

0:30:05.960 --> 0:30:09.240
<v Speaker 1>It's not a Google. It's not a Google. Um. But yeah,

0:30:09.280 --> 0:30:15.120
<v Speaker 1>so they they obviously social network everyone's familiar with. They've

0:30:15.120 --> 0:30:19.080
<v Speaker 1>got like the whole uh revenue generation model of having

0:30:19.440 --> 0:30:22.520
<v Speaker 1>advertising as well as promoted things. We'll talk about some

0:30:22.600 --> 0:30:25.360
<v Speaker 1>of the promotion stuff in a second, because that that's

0:30:25.400 --> 0:30:29.400
<v Speaker 1>an interesting story. That's that's breaking right now. Um. And

0:30:29.400 --> 0:30:31.360
<v Speaker 1>and people say that working there, I mean, I mean,

0:30:31.400 --> 0:30:34.040
<v Speaker 1>I think that everyone has heard stories about working at Facebook,

0:30:34.040 --> 0:30:36.520
<v Speaker 1>where you know, it's just so much energy, which you

0:30:36.560 --> 0:30:39.280
<v Speaker 1>can either be really good or really bad. Yeah. I

0:30:39.320 --> 0:30:43.920
<v Speaker 1>can either be incredibly energizing like energy as in the

0:30:43.960 --> 0:30:45.840
<v Speaker 1>way of who, let's all get the work on this,

0:30:46.120 --> 0:30:48.640
<v Speaker 1>or it could be exhausted right right for the right

0:30:48.680 --> 0:30:51.280
<v Speaker 1>people at the right time. It's it's excellent. Um My

0:30:51.280 --> 0:30:54.360
<v Speaker 1>my favorite employee quote from from the company is uh,

0:30:54.520 --> 0:30:56.360
<v Speaker 1>I never knew a company could move so fast and

0:30:56.360 --> 0:30:59.760
<v Speaker 1>get so much done while still being kind about of control. Yes,

0:31:00.080 --> 0:31:02.880
<v Speaker 1>that that to me says that Facebook, even though it's

0:31:02.960 --> 0:31:05.640
<v Speaker 1>reached this huge size, and I mean we're talking billions

0:31:05.640 --> 0:31:08.360
<v Speaker 1>of dollars in revenue every year. Uh, it's a it's

0:31:08.360 --> 0:31:11.480
<v Speaker 1>an enormous thing. They have more than a billion users.

0:31:11.720 --> 0:31:15.720
<v Speaker 1>So when you have more than a billion users, that's

0:31:15.760 --> 0:31:19.280
<v Speaker 1>it's it's unfathomable to me. But it's still operating at

0:31:19.440 --> 0:31:23.160
<v Speaker 1>at some levels anyway, like a little internet startup, which

0:31:23.320 --> 0:31:26.240
<v Speaker 1>is kind of it's it's you wonder how long a

0:31:26.280 --> 0:31:29.560
<v Speaker 1>company can do that because, uh, in some ways it

0:31:29.680 --> 0:31:31.640
<v Speaker 1>needs to be able to do that because the Internet

0:31:31.760 --> 0:31:34.400
<v Speaker 1>is so change you know, it's so chaotic, it changes

0:31:34.400 --> 0:31:37.200
<v Speaker 1>so quickly, so you have to be able to adapt that.

0:31:37.280 --> 0:31:39.000
<v Speaker 1>But at the same time, when you get that big,

0:31:39.280 --> 0:31:43.080
<v Speaker 1>it's hard to have a company operate that way and

0:31:43.160 --> 0:31:47.160
<v Speaker 1>maintain any semblance of sanity. You know, it's it's a challenge.

0:31:47.200 --> 0:31:48.920
<v Speaker 1>I'm not sure if that's if sanity is ever what

0:31:49.040 --> 0:31:51.600
<v Speaker 1>they've been going for. I don't know. I'm sure if

0:31:51.600 --> 0:31:53.200
<v Speaker 1>I said, would you like your work to be saying

0:31:53.240 --> 0:31:55.560
<v Speaker 1>i'd get a lot of Facebook employees hitting the like button.

0:31:56.520 --> 0:31:59.840
<v Speaker 1>But yeah, it's um, you know, it's also supposed to

0:31:59.840 --> 0:32:02.560
<v Speaker 1>be a really supportive environment. They talk a lot about

0:32:02.560 --> 0:32:05.240
<v Speaker 1>innovation and that that's much more important than doing things

0:32:05.240 --> 0:32:08.240
<v Speaker 1>the way it's always been done, and that they say

0:32:08.320 --> 0:32:11.160
<v Speaker 1>that the work is challenging and engaging. So it's not

0:32:11.280 --> 0:32:13.280
<v Speaker 1>you know, it's not just that it's fun to do,

0:32:13.320 --> 0:32:15.040
<v Speaker 1>but it's challenging to do, and I think for a

0:32:15.080 --> 0:32:17.280
<v Speaker 1>lot of people that is really important. Yeah, yeah, that's

0:32:17.280 --> 0:32:20.120
<v Speaker 1>that's a part of what they call flow and yeah,

0:32:20.160 --> 0:32:23.560
<v Speaker 1>that's pretty yep. Yeah, and critical part of of anything

0:32:23.720 --> 0:32:26.760
<v Speaker 1>that you are engaging yourself and yep. And so some

0:32:26.920 --> 0:32:32.040
<v Speaker 1>news from recent months, Facebook recently suffered a security breach,

0:32:32.120 --> 0:32:35.080
<v Speaker 1>with more than two million accounts compromised. They were not

0:32:35.160 --> 0:32:37.880
<v Speaker 1>the only entity to have that happened. Google also was

0:32:38.000 --> 0:32:42.560
<v Speaker 1>victim to that, and uh it we're still seeing people

0:32:42.680 --> 0:32:46.160
<v Speaker 1>become aware of that. Usually if you if you received

0:32:46.160 --> 0:32:48.480
<v Speaker 1>a message that said you need to change your password,

0:32:48.480 --> 0:32:50.800
<v Speaker 1>then you may have been affected by this. So far,

0:32:50.840 --> 0:32:53.280
<v Speaker 1>I haven't. The lesson to take from this is don't

0:32:53.360 --> 0:32:56.760
<v Speaker 1>use the same password across multiple use a different one.

0:32:57.160 --> 0:32:58.840
<v Speaker 1>I know, it's a pain. But if you get a

0:32:58.840 --> 0:33:02.560
<v Speaker 1>password management application that you know for a fact is

0:33:02.640 --> 0:33:05.800
<v Speaker 1>a good one, use that. I highly recommend you check

0:33:05.840 --> 0:33:08.320
<v Speaker 1>those out. There are a lot of them out there. Um,

0:33:08.360 --> 0:33:10.400
<v Speaker 1>I use one myself, the one I used just so

0:33:10.440 --> 0:33:13.640
<v Speaker 1>you know, and in film there's just just one of many,

0:33:13.680 --> 0:33:16.400
<v Speaker 1>but I like it as dash Lane. But use something

0:33:16.440 --> 0:33:18.440
<v Speaker 1>like that so that you can prevent this from happening

0:33:18.480 --> 0:33:20.360
<v Speaker 1>to you, or at least if it does happen to you,

0:33:20.400 --> 0:33:25.160
<v Speaker 1>it only happens to one account as opposed to everything. Yeah. Um,

0:33:25.200 --> 0:33:27.320
<v Speaker 1>they've also there's also been in the news a little

0:33:27.360 --> 0:33:30.840
<v Speaker 1>bit of controversy about their system. For if you don't

0:33:30.880 --> 0:33:33.680
<v Speaker 1>have a page, like a brand page on Facebook, then

0:33:33.720 --> 0:33:37.680
<v Speaker 1>then you're probably less aware of what percentage of your

0:33:37.800 --> 0:33:41.360
<v Speaker 1>followers are reading your posts than otherwise. But this is

0:33:41.360 --> 0:33:44.200
<v Speaker 1>a big deal to people who have pages and tech

0:33:44.240 --> 0:33:47.280
<v Speaker 1>stuff and a common criticism of Facebook is that they

0:33:47.880 --> 0:33:51.600
<v Speaker 1>artificially reduced the number of readers who see your posts

0:33:51.840 --> 0:33:55.880
<v Speaker 1>in order to encourage you to to buy ad space

0:33:56.040 --> 0:33:59.080
<v Speaker 1>or to to to promote to promote an entry. So

0:33:59.160 --> 0:34:03.080
<v Speaker 1>for example, over at tech Stuff, we have several a

0:34:03.080 --> 0:34:06.080
<v Speaker 1>few thousand people who like our page, and we might

0:34:06.160 --> 0:34:09.520
<v Speaker 1>post something that might reach one fifth of all the

0:34:09.560 --> 0:34:12.600
<v Speaker 1>people who have liked it, and that's a really good day. Yeah,

0:34:12.640 --> 0:34:15.719
<v Speaker 1>so you're talking about like, just of everyone who likes

0:34:15.719 --> 0:34:18.480
<v Speaker 1>your page has a chance of seeing it. It's going

0:34:18.520 --> 0:34:21.239
<v Speaker 1>to show up on their news feed. Otherwise it just

0:34:21.560 --> 0:34:23.799
<v Speaker 1>for everyone else. For the other percent, it doesn't show

0:34:23.880 --> 0:34:25.920
<v Speaker 1>up at all. And that's and that's how it's always been,

0:34:25.960 --> 0:34:29.280
<v Speaker 1>and it's it can be frustrating. Um And and Facebook

0:34:29.280 --> 0:34:32.319
<v Speaker 1>announced that um that that organic reach was going to

0:34:32.360 --> 0:34:36.080
<v Speaker 1>become even more limited. Yeah. And from Facebook standpoint, I mean,

0:34:36.120 --> 0:34:37.879
<v Speaker 1>I understand what they're saying. They say they want their

0:34:37.960 --> 0:34:40.480
<v Speaker 1>users to have well, I understand what they're saying from

0:34:40.520 --> 0:34:42.839
<v Speaker 1>two aspects. Right. What they say is they want their

0:34:42.920 --> 0:34:49.400
<v Speaker 1>users to have a satisfying experience where they're not constantly bombarded. However,

0:34:49.960 --> 0:34:52.520
<v Speaker 1>keep in mind, this is stuff that Facebook users have

0:34:52.600 --> 0:34:55.480
<v Speaker 1>gone out to like, meaning that they had an interested

0:34:55.480 --> 0:34:59.279
<v Speaker 1>in the first place, So they can also unlike things

0:34:59.360 --> 0:35:02.000
<v Speaker 1>if they were being bombarded and felt that it wasn't,

0:35:02.120 --> 0:35:04.640
<v Speaker 1>you know, a good experience. So I don't know how

0:35:05.120 --> 0:35:08.200
<v Speaker 1>like that seems a little disingenuous to me. Now, granted

0:35:08.280 --> 0:35:11.360
<v Speaker 1>I'm biased, I have I have cards on this table,

0:35:11.680 --> 0:35:13.960
<v Speaker 1>in this and and this is a thing that that

0:35:14.040 --> 0:35:16.600
<v Speaker 1>the new social media how stuff works. Lady Sherry and

0:35:16.640 --> 0:35:20.200
<v Speaker 1>I have have had kind of private freakout sessions about so.

0:35:20.360 --> 0:35:22.399
<v Speaker 1>But you know what Facebook says is like, we want

0:35:22.480 --> 0:35:24.520
<v Speaker 1>our users to have a good experience, but if you

0:35:24.560 --> 0:35:27.480
<v Speaker 1>want to have more of a reach, you can pay

0:35:27.560 --> 0:35:29.040
<v Speaker 1>and you will have more of a reach. I'm like, well,

0:35:29.080 --> 0:35:31.160
<v Speaker 1>how much of a good user experience do you want

0:35:31.200 --> 0:35:33.600
<v Speaker 1>if you're also trying to cash in on people who

0:35:33.600 --> 0:35:37.879
<v Speaker 1>want to quote unquote ruined I could experience by by

0:35:37.920 --> 0:35:42.200
<v Speaker 1>inundating everyone with their content. Um. So yeah, I question

0:35:42.320 --> 0:35:45.719
<v Speaker 1>the sincerity of that whole user experience part, but I

0:35:45.760 --> 0:35:48.640
<v Speaker 1>totally understand from a business perspective why they're doing what

0:35:48.640 --> 0:35:51.919
<v Speaker 1>they're doing. It is their platform. When when you've got

0:35:52.000 --> 0:35:55.200
<v Speaker 1>some nearer billion users, they say it's over a billion,

0:35:55.239 --> 0:35:57.799
<v Speaker 1>but that's a billion accounts, which is different from a

0:35:57.800 --> 0:36:01.279
<v Speaker 1>billion actual people humans, right, Um, and uh, you know,

0:36:01.440 --> 0:36:03.359
<v Speaker 1>when you've got that much traffic to your site, then

0:36:03.400 --> 0:36:05.360
<v Speaker 1>you have to do something to manage to manage it

0:36:05.400 --> 0:36:07.759
<v Speaker 1>unless you start making everyone pay. Exactly, So, I'm going

0:36:07.800 --> 0:36:11.560
<v Speaker 1>to stop being better now, even though I make incredible

0:36:11.640 --> 0:36:13.719
<v Speaker 1>content that only gets seen by a few of you.

0:36:13.880 --> 0:36:15.680
<v Speaker 1>So you should actually go and visit the tech stuff

0:36:15.719 --> 0:36:17.239
<v Speaker 1>Facebook page some time and just see some of the

0:36:17.239 --> 0:36:20.040
<v Speaker 1>stuff that you're not seeing because Facebook won 'll show

0:36:20.040 --> 0:36:21.560
<v Speaker 1>it to you. Yeah, you can, you can. There's a

0:36:21.560 --> 0:36:24.239
<v Speaker 1>little drop down menu where you can check off how

0:36:24.320 --> 0:36:26.200
<v Speaker 1>much of our content you want to see. You want

0:36:26.560 --> 0:36:29.000
<v Speaker 1>all of it, all of the content, just I mean,

0:36:29.040 --> 0:36:31.560
<v Speaker 1>just if you want to. I mean, just no big, no,

0:36:31.560 --> 0:36:34.799
<v Speaker 1>no big. My bonus depends on it. Um. That's a joke.

0:36:35.040 --> 0:36:38.160
<v Speaker 1>That's a joke. It's it's not entirely a joke. It's

0:36:38.200 --> 0:36:40.839
<v Speaker 1>mostly a joke. Let's talk about some honorable mention. Let's

0:36:40.840 --> 0:36:43.600
<v Speaker 1>see that. So Facebook was our number one, but there

0:36:43.640 --> 0:36:45.520
<v Speaker 1>are some companies that were listed because this was a

0:36:45.600 --> 0:36:47.520
<v Speaker 1>top twenty five in the armble And like I said,

0:36:47.520 --> 0:36:50.120
<v Speaker 1>you should go and check that out. Here's some companies

0:36:50.120 --> 0:36:53.200
<v Speaker 1>that you have heard of that also made that top list. Yeah,

0:36:54.000 --> 0:36:55.920
<v Speaker 1>some things that perhaps you would have expected to have

0:36:56.000 --> 0:36:58.080
<v Speaker 1>heard on our top ten that didn't quite make it.

0:36:58.280 --> 0:37:01.319
<v Speaker 1>Adobe a number twenty, down from sixteen last year. Yep.

0:37:01.480 --> 0:37:04.160
<v Speaker 1>Apple was number nineteen, which was a bit of a

0:37:04.200 --> 0:37:07.200
<v Speaker 1>drop right way down from seven last year. Yeah, So

0:37:07.600 --> 0:37:10.440
<v Speaker 1>Google was number five, Apples number nineteen. I'm just saying

0:37:11.000 --> 0:37:14.160
<v Speaker 1>I'm an entroprod user, alright. So LinkedIn was number fifteen,

0:37:14.440 --> 0:37:17.640
<v Speaker 1>way down again from number three last year, and Intel

0:37:17.800 --> 0:37:20.879
<v Speaker 1>was number eleven, which is up from eighteen last year.

0:37:21.000 --> 0:37:23.720
<v Speaker 1>So actually that's interesting because some of these companies play

0:37:23.800 --> 0:37:26.879
<v Speaker 1>into you know, we did We do this every year

0:37:26.880 --> 0:37:29.160
<v Speaker 1>where we make the predictions of what the next twelve

0:37:29.160 --> 0:37:30.600
<v Speaker 1>months are going to be like in the world of tech,

0:37:30.640 --> 0:37:31.880
<v Speaker 1>and then at the end of the year we have

0:37:31.960 --> 0:37:35.239
<v Speaker 1>to grade ourselves. So our next episode is actually going

0:37:35.280 --> 0:37:39.160
<v Speaker 1>to be the roundup of what our predictions were, and

0:37:39.160 --> 0:37:43.160
<v Speaker 1>some of these companies factor into that. Who to funk it? Well, guys,

0:37:43.200 --> 0:37:45.640
<v Speaker 1>if you have any suggestions for topics that we should

0:37:45.640 --> 0:37:47.680
<v Speaker 1>cover in the future, whether it's a company, a technology,

0:37:47.719 --> 0:37:50.120
<v Speaker 1>just the concept that kind of fits in with tech

0:37:50.200 --> 0:37:52.719
<v Speaker 1>that you've always wanted to know more about, let us know,

0:37:52.880 --> 0:37:54.759
<v Speaker 1>send us a message. You can write us our email

0:37:54.760 --> 0:37:57.960
<v Speaker 1>addresses tech Stuff at Discovery dot com, or drop us

0:37:57.960 --> 0:38:01.239
<v Speaker 1>a line on the mini social media platforms that we

0:38:01.360 --> 0:38:04.560
<v Speaker 1>dominate on that allow us our organic reach. That would

0:38:04.560 --> 0:38:07.560
<v Speaker 1>be Twitter, Facebook, and Tumbler. Our handle is tech Stuff

0:38:07.800 --> 0:38:11.160
<v Speaker 1>hs W Lauren It will continue to giggle, and I

0:38:11.239 --> 0:38:19.640
<v Speaker 1>will talk to you less snarkily. Releasing for more on

0:38:19.719 --> 0:38:22.439
<v Speaker 1>this and thousands of other topics because it how staff works.

0:38:22.480 --> 0:38:28.640
<v Speaker 1>Dot com