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Speaker 1: Welcome to money making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's given me

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Speaker 1: advice on many occasions. In the case you didn't notice,

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Speaker 1: I'm not broke, you know he'll be interview with celebrity CEOs,

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Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do,

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Speaker 1: it's what he likes to ship. Now it's time to

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Speaker 1: hear from my man, Rashan McDonald money making Conversations. Here

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Speaker 1: we come. H this Rashan McDonald. As you've heard, I've

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Speaker 1: been introd, I've been put on the spot. I am

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Speaker 1: a deliverer of greatness. I am a marketing and branding expert.

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Speaker 1: I am just a host of money making conversations. Each

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Speaker 1: money making Conversation talks show us about entrepreneurship and entertainment.

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Speaker 1: I've provi had to consumer and business owner access to celebrities, CEOs,

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Speaker 1: entrepreneurs and industry decision makers. It's important to understand that

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Speaker 1: everybody travels a different path to success. That's because your

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Speaker 1: brand is different. The challenges you face in your life

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Speaker 1: are different. So stop reading other people's success stories and

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Speaker 1: start writing your own now. You can be motivated by

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Speaker 1: their success because their stories can offer direction and help

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Speaker 1: you reach your goals through your planning and committed effort.

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Speaker 1: The Money Making Conversation interviews provide relatable information to the

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Speaker 1: listener about career and financial planning, entrepreneurship, motivation, small business ownership, leadership,

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Speaker 1: overcoming the art, and how to live a balanced life.

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Speaker 1: With that being said, said my next guest has experienced

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Speaker 1: in pharmaceuticals, retail and natural foods. She has the insight

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Speaker 1: and expertise to bring the innovative concept of plant based

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Speaker 1: female care system to the marketplace. Unlike mass market and

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Speaker 1: conventional female care plants, becausumers will be able to get

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Speaker 1: all their female care needs met on the one brand

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Speaker 1: known as The Honey Pot Company. Please work. From the

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Speaker 1: Money Making Conversation the co founder of and and CEO

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Speaker 1: of The Honey Pot Company, Beatrice Dixon. Hello, how are you?

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Speaker 1: How you do mix? Where are you from? Um? Well,

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Speaker 1: thank you? I live in Atlanta, Atlanta, Georgia, Atlanta, Georgia,

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Speaker 1: born and raised or you came from some place else? No,

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Speaker 1: I was. I was born in Virginia. I was raised

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Speaker 1: in Phoenix. I moved to Atlanta like sixteen years ago

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Speaker 1: and now I live between Atlanta and New York. Atlanta,

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Speaker 1: New York. The honey Pot such a great now, thank you.

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Speaker 1: Where where can we get these the brand? I'm sure

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Speaker 1: we can get it online. Is it available in stores? Yes,

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Speaker 1: you can get it on the Honeypot dot c O.

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Speaker 1: You can get it on Amazon. You can buy our

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Speaker 1: products and stores at Target, Whole Food, UM, Walmart, BDS,

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Speaker 1: Walgreen UM. You know, with pretty much you can go

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Speaker 1: to our website and putting our store locator, to go

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Speaker 1: to our store locator, putting your zip code and figure

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Speaker 1: out where we're sold in your area. Good. Now, So

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Speaker 1: when when they ask you to start in your own commercial, now,

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Speaker 1: there he just trying to be tough and to begin

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Speaker 1: it's trying to give me that little shot answer the

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Speaker 1: beery beginning. Well, now, I've seen you on TV walking

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Speaker 1: around ARTICKI Laton, walking around products and everything. So how

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Speaker 1: did that come about? You know, the start in your

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Speaker 1: own to be able to sell your own brand, to

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Speaker 1: be recognized as an entrepreneur or leader in the industry.

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Speaker 1: Talk about that experience. Well, with what's the commercial? I

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Speaker 1: believe that Target has interviewed multiple brands. UM. They were

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Speaker 1: looking to do something around UM Black History Months, also

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Speaker 1: looking for something that kind of rolled into Women's History Month,

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Speaker 1: and so they interviewed multiple um black loons, women on brands.

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Speaker 1: And you know, we were really fortunate to be the

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Speaker 1: one that they chose to kind of be the you know,

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Speaker 1: the lead commercial for Target between February and March. Okay,

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Speaker 1: we were really fortunate for that. So what personality? What

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Speaker 1: personality did you show, Miss Beatrice? What did they show

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Speaker 1: when they when they talk to you when you were

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Speaker 1: your energize or your formative? Was it your clothes with

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Speaker 1: your your style? What made them say you're the one?

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Speaker 1: I think you know, I think you know. It's hard.

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Speaker 1: It's hard to say um, because you look great. By

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Speaker 1: the way, you look great. Let's just go and compliment

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Speaker 1: you look great. Every time that commercial comes on, it

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Speaker 1: catches my eye. I love the fact that you're moving

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Speaker 1: through a store is it feels like a journey and

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Speaker 1: when you reach your product, I go, I'm there and

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Speaker 1: I want to know, and I'm a man, I'm going

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Speaker 1: like yeah, yeah, yeah, you know, to get it you mhm.

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Speaker 1: I think um and This is just something that I

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Speaker 1: hear quite a bit. I don't necessarily take it on,

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Speaker 1: but I think, um, one of the reasons that they

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Speaker 1: chose us is because of the authenticity of our brand. Man. Um.

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Speaker 1: You know, I'm a pretty authentic person. I don't really,

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Speaker 1: you know, I don't. I always say what I want

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Speaker 1: to say, and I always um relate how I feel.

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Speaker 1: I don't. I don't really alter myself based on the

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Speaker 1: conversations that I'm having. You know, I'm pretty consistent. You know,

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Speaker 1: if I'm talking to you, if I'm talking to a

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Speaker 1: Barrus target, if I'm talking to my mom, if I'm

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Speaker 1: talking to anybody, I'm always going to be who I am, UM,

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Speaker 1: And that kind of shines through with the brand as well. Okay, misauthentic? Yes,

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Speaker 1: you know, how is this affected you are walking in

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Speaker 1: you know, you're sitting in a restaurant, you know, eat

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Speaker 1: your hamburg or you know, people recognizing you and doing

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Speaker 1: self is with you? How is that? How has that

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Speaker 1: affected your life? It has be't been you know a

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Speaker 1: ton of that. You know, I've been doing a bit,

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Speaker 1: you know, I do. I do a lot of speaking engagement,

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Speaker 1: So it kind of happens there but you know, I'm

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Speaker 1: not just sitting at a restaurant. If somebody comes up

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Speaker 1: and like, hey, you know, it's not really like that.

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Speaker 1: It's only started, and you you look fantastic, you know

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Speaker 1: what I'm saying. You know, like I said, you know,

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Speaker 1: you know I always tell a great campaign when you're

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Speaker 1: not looking for it. That's a great campaign. So you know,

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Speaker 1: when you know, I've done enough concerts, enough television shows,

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Speaker 1: and I've bought enough commercial spots where you when you

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Speaker 1: have to sit at the radio station and look at

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Speaker 1: the television, they have to tell you the time's gonna run.

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Speaker 1: For you to see your commercial spot, they verify that

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Speaker 1: it's running and being successful, that's not a great campaign.

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Speaker 1: But if I'm just sitting there and I and I

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Speaker 1: and I go from channel in Atlanta, so I go

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Speaker 1: from ABC, I go to the Fox, I go to

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Speaker 1: Sports Center, and so I'm all over the place. And

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Speaker 1: for me to sit up and say I've seen your commercial,

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Speaker 1: your target commercial on a regular that I that I go, oh,

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Speaker 1: I'm about to interview her, you know, that is really hot.

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Speaker 1: That is really a testament that they believe in your brand,

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Speaker 1: they believe in your product. Uh, being successful and that's

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Speaker 1: really really great. But there's also a certain degree of

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Speaker 1: responsibility that you gotta have as far as packaging, as

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Speaker 1: far as having your product available if it sells off

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Speaker 1: that if you know, if it moves off the shelf,

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Speaker 1: our head of schedule, and things like that. Let's talk

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Speaker 1: about that journey, because in your intro I talked about

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Speaker 1: has experienced in pharmaceuticals, retail, and natural foods. How do

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Speaker 1: you go for those three credits which I pulled for

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Speaker 1: your bio to running and founding a company called the

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Speaker 1: Honey Pot Company. Well, I know, take a breath, take

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Speaker 1: a deep breath, because you went, well, no, no, you

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Speaker 1: know this is how I thought, right, Um, you know,

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Speaker 1: but but I so back in so I started my

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Speaker 1: career in pharmacy literally right out of high school. Um,

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Speaker 1: I you know, I got out of high school. I

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Speaker 1: worked at Stigma. That was like my first, you know,

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Speaker 1: real job, and I left from there and I kind

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Speaker 1: of continued my journey into the pharmacy the world. So

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Speaker 1: I went from working at a hospital and I went

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Speaker 1: I worked in retail, I worked in hospitals, I working

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Speaker 1: on pology lab. But I kind of did all kinds

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Speaker 1: of things when you think about pharmacy. I thought I

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Speaker 1: wanted to go to school to be a doctor, but

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Speaker 1: then I realized that that really wasn't a passion of mine,

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Speaker 1: and I can't. I'm not for human that can do

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Speaker 1: things that I don't believe in. And so, you know,

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Speaker 1: so I then decided, let you know, let me just

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Speaker 1: take a break and figure out what I want to do,

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Speaker 1: because I had started my premed but then I, like

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Speaker 1: I said, I didn't want to do it anymore. So

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Speaker 1: I left. I left from I left from from doing pharmacy.

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Speaker 1: And around that same time, like two thousand eleven, two

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Speaker 1: thousand twelves, is when I had the issues that I

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Speaker 1: was having where I couldn't get rid of an infection

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Speaker 1: that I had, And that's when I had the dream

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Speaker 1: with my ancestor, and that's when I made the product

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Speaker 1: that she told me to make basically, and you know,

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Speaker 1: I made it a it worked for me. So around

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Speaker 1: around this transition time, I was I was transitioning out

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Speaker 1: of coming out of working in pharmacy to going to

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Speaker 1: work at Whole Food and what would be their pharmacy

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Speaker 1: and their whole body department. Right, but instead of like drugs,

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Speaker 1: it's herbs and things of that nature. And so I

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Speaker 1: did that for three years, but I was still doing

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Speaker 1: honey Pot while I was doing that, um, you know.

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Speaker 1: And then I left from there kind of made a

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Speaker 1: natural chance transition and I went to be a food broker.

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Speaker 1: So as a food broker, I went from you being

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Speaker 1: my customer that shopped at Whole Foods to Whole food

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Speaker 1: being my customer. And then from there I went to

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Speaker 1: be an area sales manager jar at the Keel Chip Company.

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Speaker 1: So the whole while between Whole Foods, being a broker,

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Speaker 1: working out of you know, working at a startup, basically,

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Speaker 1: I was doing honey Pots that whole time. So it's

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Speaker 1: basically like I had two jobs, you know, um and

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Speaker 1: and and at one time within that I had a

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Speaker 1: cleaning business and in organizing business while I was working

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Speaker 1: at Whole Foods. So things were really crazy. Yeah yeah,

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Speaker 1: the honey pot, Yeah, the Whole food and you had

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Speaker 1: the cleaning business. Yeah yeah, because I had, you know,

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Speaker 1: honey Pot wasn't making money to be able to support me,

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Speaker 1: you know, um, and I knew that we had to

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Speaker 1: hire somebody because I had to work because you know,

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Speaker 1: so we had hired Antlinade. You know, we had we

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Speaker 1: had a couple of people that had kind of just

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Speaker 1: kind of worked for us doing like our jobs and

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Speaker 1: things like that, but Antlona was like our real official,

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Speaker 1: um you know, full time employees. Everything was on. She

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Speaker 1: was just out there just working. It was we were

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Speaker 1: I mean I would make bottles on the weekend because

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Speaker 1: and I was making the wash. I would make wash

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Speaker 1: on the weekend and on the nights that I was home.

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Speaker 1: I had when I when I went to be a

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Speaker 1: broker and a sales manager, I was traveling three to

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Speaker 1: four weeks out of the month, right right right, So

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Speaker 1: it was crazy. So she was making bottles, packing them,

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Speaker 1: shipping up bottoms. I mean, it was crazy. It was

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Speaker 1: a crazy time. Well you know that. You know, I

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Speaker 1: always remember, like, you know, the level of success I'm

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Speaker 1: reaching now, you know, it's I can't do the things

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Speaker 1: I used to do. But sometimes when you look back,

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Speaker 1: you know, when I was I should just stand up

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Speaker 1: comedy that was on the comedy club, used the right

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Speaker 1: sitcom time. I look back at that period, it's really

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Speaker 1: so much fun because because you were just doing it.

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Speaker 1: You know, they're just doing it. There were no guarantees

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Speaker 1: that he was just working hard and and and sometimes

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Speaker 1: I wish I just would have like capture some of

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Speaker 1: those more, much more, because slowed down and appreciated that

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Speaker 1: I was doing something, spent show because I live the

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Speaker 1: results now. You know you're living the results now. But

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Speaker 1: you would just grinding. You were just grinding, and you

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Speaker 1: know you wanted to go to sleep, but you couldn't

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Speaker 1: go to sleep. You know, you wanted to sit down

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Speaker 1: and and just rest. You wanted to stop sometimes, but

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Speaker 1: something inside you told you you couldn't stop. Just keep

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Speaker 1: pushing and pushing. And when people well people are having

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Speaker 1: a vacation and you couldn't vacation. You know, you every dollar,

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Speaker 1: you couldn't buy shoes when you wanted to buy such

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Speaker 1: I'll put you you shopped on it. Really just it's

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Speaker 1: a testimony to the process that you know, the results

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Speaker 1: are beautiful, but the journey it's hard. Now, it's hard,

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Speaker 1: but born when you look back and just laugh, you

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Speaker 1: just laugh. Yeah, I mean, and and and truth be told,

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Speaker 1: you know, the journey is still happening. You know, we

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Speaker 1: we don't every most of the most of the money

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Speaker 1: that our business makes goes right back into the business.

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Speaker 1: So it's not like you know, I'm sitting here with

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Speaker 1: llions of dollars in my personal bank account. You know,

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Speaker 1: it's not it hasn't gotten it hasn't gotten to that

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Speaker 1: place yet. You know, it's still a grind. It's still

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Speaker 1: it's still a lot of hard work and high level thinking.

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Speaker 1: It's just that it's not necessarily me whipping it up

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Speaker 1: in the kitchen now right Like now, my grind is

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Speaker 1: I have to constantly be in front of investors. I'm

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Speaker 1: doing speaking engagements, you know, have to have you know,

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Speaker 1: I'm constantly had a weekly meetings with my with different

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Speaker 1: parts of the teams. You know, I work with our

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Speaker 1: with our um our cso Kelly to go to you know,

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Speaker 1: when we go to present the retailers, like you know,

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Speaker 1: I'm managing you know, working with my brother as he

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Speaker 1: you know, and he's my co founder, um you know,

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Speaker 1: while while he's building out charts and and you know,

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Speaker 1: I mean it's it's it's insane. So it's still it's

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Speaker 1: still crazy busy. It's still it's still labor, you know,

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Speaker 1: but it's it's not as um it's not it's not

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Speaker 1: the grinds. It's just a different type of grind. You

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Speaker 1: you don't have a whole foods or cleaning business that's

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Speaker 1: part of the grind anymore. No, it's just a honey

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Speaker 1: point grinde ground and quite and quite honestly. Um. You know,

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Speaker 1: once you start bringing in capital and in those types

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Speaker 1: of things, that's a part of your operating agreement. You know,

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Speaker 1: your shareholders, the people that invest in your business. That's

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Speaker 1: like it's in a contract that I can't do anything

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Speaker 1: else other than honey pots. You know what I'm talking to. Um.

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Speaker 1: This the co founder and CEO of the honey pot company.

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Speaker 1: She started in her pharmaceuticals, retail and natural foods, and

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Speaker 1: she was multi working and multitasking and she was grinding

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Speaker 1: like all people started. It started grinding, and you know

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Speaker 1: she knowed Rihan. Look here, there's not a million dollars

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Speaker 1: in my bankt there will be. The goal is to

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Speaker 1: get to a million. I'm gonna tell you something. When

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Speaker 1: you get to a million, you're gonna want more millions.

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Speaker 1: It's just I'm just gonna let you know, Miss Dixon.

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Speaker 1: It just does not stop. That's why Amazon keeps buying things,

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Speaker 1: That's why Google keeps buying things. Microsofts keeps buying things

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Speaker 1: you just do not stop because you start figuring out

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Speaker 1: words to diversify your brand and growing your brand. Honeypot

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Speaker 1: is a plant power the feminine care company for today's

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Speaker 1: savvy female consumer. When I say that, that's a line

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Speaker 1: I took from your bio, What does it mean when

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Speaker 1: you say savvy female consumer? My you know, in my

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Speaker 1: opinion is savvy female consumer is one that really understands

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Speaker 1: what she wants, She understands how she wants to switt

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Speaker 1: and I don't even want to say she um because

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Speaker 1: not every human that buys our product is necessarily a

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Speaker 1: woman or identifies as being a woman. But the humans

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Speaker 1: that buy the humans that buy our products, you know,

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Speaker 1: I call them savvy because they know what they want,

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Speaker 1: They're willing to invest in what they want, you know,

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Speaker 1: and basically to go the extra miles to um make

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Speaker 1: sure that they're taking care of themselves right And when

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Speaker 1: you say taking care of themselves, So let's break down

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Speaker 1: a little bit more. The Honeypot Company is a one

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Speaker 1: stop shop for all things healthy and natural. When it

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Speaker 1: comes to females are a person's person personal and so

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Speaker 1: that includes healthy washes, natural wipes, or herb infused paths

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Speaker 1: and organic uh cotton tampons with bioplastic applicators. Now, now

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Speaker 1: let me just back up a little bit. I was

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Speaker 1: always eating dinner with a guy a couple of days,

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Speaker 1: a couple of years ago, and they was talking. He

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Speaker 1: was talking about there was just you know, the natural

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Speaker 1: uh care product that women were just really up in

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Speaker 1: arms that that you know, these their chemicals that making

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Speaker 1: women sick and also maybe causing women to die from that.

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Speaker 1: And so that this natural wave was the way the

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Speaker 1: co gold that women were just lying in up almost

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Speaker 1: like protesting that. You know. It's almost that hear me

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Speaker 1: roar type attitude about get it to me right, get

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Speaker 1: it to me correctly, so I can wake up and

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Speaker 1: feel that I'm living a healthy life. Like you was

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Speaker 1: talking about earlier, the whole process of you come into

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Speaker 1: this was was an affection you couldn't get rid of,

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Speaker 1: correct exactly. Yeah, Now, when you when you talk about that,

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Speaker 1: what what what is the other than that? The motivation

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Speaker 1: of being able to sit down with your brother who's

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Speaker 1: the co founder, and being able to do this part

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Speaker 1: time part time? What was the breakthrough point in this

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Speaker 1: whole process? You realize, you know, some we can make

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Speaker 1: a commitment to this, we can win with this product.

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Speaker 1: It was once we got into target, you know, it

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Speaker 1: needed to be able to support. Look, I'm not the

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Speaker 1: person that believes in starting a business and just cleaning

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Speaker 1: your job. I don't believe in that. I believe that

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Speaker 1: you keep your jobs so that you don't put yourself

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Speaker 1: in a place of being desperate, and you you keep

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Speaker 1: you keep your you keep your hustle going until until

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Speaker 1: the business gets to a place where it can support

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Speaker 1: you financially and tea you either what you're making on

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Speaker 1: your job or more. And so you just jump out there,

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Speaker 1: just just go out there on a leap of faith.

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Speaker 1: You're not that personal. Na, No, I don't think that

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Speaker 1: that's that that's an intelligent thing to do, because it's

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Speaker 1: hard to make, it's hard to be It's already hard

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Speaker 1: to have a startup that comes from nothing. It's double

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Speaker 1: hard to have a startup that comes from nothing, and

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Speaker 1: you're relying on that startup to basically take care of you,

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Speaker 1: to take care of an employee and all those types

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Speaker 1: of things. Um, you know, it's already so much stress.

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Speaker 1: So I so I didn't take that route. Um, you know,

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Speaker 1: honey pot was well well off the ground, you know,

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Speaker 1: while I was doing all these other things, you know,

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Speaker 1: but um, you know, but once we want, if we

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Speaker 1: got into target, I got to a point where I

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Speaker 1: was like living this double life. I was working like

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Speaker 1: eighty to ninety hours a week. I was traveling pretty

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Speaker 1: like every single week for work, and then I would

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Speaker 1: have to you know, I was off. We were raising

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Speaker 1: money at the time. I mean, it was it was

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Speaker 1: like one of the most stressful times in my life.

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Speaker 1: And so we raised, we raised, We raised three million

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Speaker 1: dollars in two thousand eighteen UM with the New Voice

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Speaker 1: Is Fund. That really kind of took things off the

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Speaker 1: ground because I had already started full time a few

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Speaker 1: months before. But that really gave us the the ability

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Speaker 1: to hire others, to hire the other employees that we

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Speaker 1: needed to hire, to be able to invest in marketing,

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Speaker 1: to be able to invest in more inventory. You know,

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Speaker 1: so many things happened once we got that investment. So,

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Speaker 1: you know, it was a combination of living a double life,

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Speaker 1: working ridiculous hours and not being able to execute at

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Speaker 1: my best, and then the access to capital that you know,

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Speaker 1: helped us to really to to to get to stand

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Speaker 1: on our island two feet so that we can see

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Speaker 1: things through to the next level. Let measure this. Do

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Speaker 1: you can see yourself a spokesperson for for for women

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Speaker 1: of when you're talking about because women, you know, fight

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Speaker 1: for their rights, for this case, fighting for their heads,

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Speaker 1: for fighting for their health, and because it's a business.

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Speaker 1: But it's also something that affected you personally. And because

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Speaker 1: of that personal challenge, you know, you went in your kitchen,

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Speaker 1: you started mixing up stuff and you got it right

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Speaker 1: and and and then then you was able to go

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Speaker 1: out there and convince individuals, strangers who look at the

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Speaker 1: look they look at opportunities. So you gotta have a

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Speaker 1: business plan and that's credibility also has a three million

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Speaker 1: dollars that's nothing to sneeze at. You know, you're go

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Speaker 1: there's a lot of people going, okay, here's you know,

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Speaker 1: we should We watched Shark Tank on TV. You know

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Speaker 1: they're going there with these little presentations and they have

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Speaker 1: they chop it down to maybe five minutes, and they

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Speaker 1: go yes or no, we take of your company, or

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Speaker 1: you give us a million dollars, or I give you

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Speaker 1: two dollars, you give me your company or whatever? Is that?

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Speaker 1: How I worked for you. It used to be a

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Speaker 1: lot harder. You know, it's not hard for me to

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Speaker 1: you know, I could look I could look you in

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Speaker 1: the face and be like, hey, I need ten million dollars.

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Speaker 1: You know, but at one point, honestly, so you're you're

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Speaker 1: you're shocked. Now you just used to worry about asking

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Speaker 1: for that kind of money. Huh. It's not that I'm

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Speaker 1: gonna start. I just have experience in doing it. You know,

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Speaker 1: I've been I've been doing I've been pitching invested now

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Speaker 1: for almost four years, you know, with with my brother,

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Speaker 1: and and it's like anything else, if you do something,

406
00:22:49,359 --> 00:22:52,399
Speaker 1: you do it consistently, you get experience in it, you know,

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Speaker 1: being being in the startup world start up life is

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Speaker 1: like getting getting the master's degree, you know, or getting

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Speaker 1: the pH d. You just doing it in real life, right,

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Speaker 1: So you know, so in the beginning, absolutely it was

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Speaker 1: hard because you know, you you had never you've never

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Speaker 1: seen money like that before, you know what I mean? Um,

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Speaker 1: you know now you know everything that we make we

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Speaker 1: put into our business. You know, we actually we're not

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Speaker 1: We're not We're not necessarily when you look at the books,

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Speaker 1: were not necessarily making money just because everything goes back

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Speaker 1: in right. But but but but we do have a

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Speaker 1: multimillion dollar business, you know what I'm saying, and so um,

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Speaker 1: you know, so it's so it's it requires a lot

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Speaker 1: and when when you when you have fourteen people working

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Speaker 1: for you, right and and your product is selling on

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Speaker 1: you know, over within the next few months, it will

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00:23:53,119 --> 00:23:57,600
Speaker 1: be around ten or eleven thousand doors right now, Target,

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00:23:57,800 --> 00:24:06,240
Speaker 1: wal maud Urban outfits beyond old Foods and other th retail.

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Speaker 1: I mean, the are these are top of the line,

426
00:24:08,680 --> 00:24:11,199
Speaker 1: you know, just to see you you know, you know

427
00:24:11,280 --> 00:24:14,520
Speaker 1: this is you know, that's my that's my point though, right,

428
00:24:14,960 --> 00:24:17,919
Speaker 1: So you have to get comfortable with asking somebody for

429
00:24:17,960 --> 00:24:20,280
Speaker 1: that type of money because that's what that's the type

430
00:24:20,320 --> 00:24:23,480
Speaker 1: of money that it takes to run your business, you know,

431
00:24:24,000 --> 00:24:25,920
Speaker 1: because you know you can't. You know, you can't run

432
00:24:25,920 --> 00:24:28,960
Speaker 1: out of Target, you know, you know you can't. You

433
00:24:29,000 --> 00:24:31,320
Speaker 1: can't run out of Target. You can run out of Walmart.

434
00:24:31,280 --> 00:24:34,040
Speaker 1: You can't run out of money at paper, you know,

435
00:24:34,119 --> 00:24:37,639
Speaker 1: for your you can't. You can't run out of You

436
00:24:37,720 --> 00:24:40,960
Speaker 1: gotta you gotta have money to pay your employees. Pay

437
00:24:41,040 --> 00:24:45,000
Speaker 1: Roll has to happen every two weeks. Yes, yes, marketing

438
00:24:45,040 --> 00:24:48,520
Speaker 1: has to happen, you know, you know, it's really you know,

439
00:24:48,800 --> 00:24:50,760
Speaker 1: it's so funny when I when out, you know, because

440
00:24:50,760 --> 00:24:53,280
Speaker 1: I can tell you a straight shooter, you know, and

441
00:24:53,280 --> 00:24:55,480
Speaker 1: and then you you your person that could you know,

442
00:24:55,680 --> 00:24:57,120
Speaker 1: like you said, I can ask you for ten million

443
00:24:57,119 --> 00:25:01,520
Speaker 1: dollars for show ease. Now that's really a gift, you know,

444
00:25:01,600 --> 00:25:03,879
Speaker 1: because of the fact that you know, you have your

445
00:25:03,920 --> 00:25:05,720
Speaker 1: brother who's the co founder, but you're out there doing

446
00:25:05,760 --> 00:25:08,439
Speaker 1: all the talking. Of course, the female female based product,

447
00:25:08,520 --> 00:25:10,840
Speaker 1: you should be doing the talking. And I have six sisters,

448
00:25:10,840 --> 00:25:13,600
Speaker 1: so I'm comfortable talking in this conversation. You know, you

449
00:25:13,640 --> 00:25:15,840
Speaker 1: grew up with six sisters. For them older you you've

450
00:25:15,840 --> 00:25:18,320
Speaker 1: heard this conversation were over and over and over again

451
00:25:18,359 --> 00:25:20,919
Speaker 1: in your lifetime. And so but I also know that

452
00:25:20,960 --> 00:25:23,760
Speaker 1: it was important to them, uh and there was always

453
00:25:23,760 --> 00:25:25,520
Speaker 1: a conversation that was important to them. And so I

454
00:25:25,560 --> 00:25:28,280
Speaker 1: know when you talk talking about female Savvy, it's almost

455
00:25:28,280 --> 00:25:32,080
Speaker 1: like it's about time. What took us so long? We've

456
00:25:32,080 --> 00:25:34,080
Speaker 1: been up, You've been living a life of being just

457
00:25:34,119 --> 00:25:36,760
Speaker 1: giving you walking there. Just because it on the shelf

458
00:25:36,840 --> 00:25:39,160
Speaker 1: doesn't mean it's good for you. That is the that

459
00:25:39,240 --> 00:25:42,679
Speaker 1: is that is such a sad state of affairs that

460
00:25:42,760 --> 00:25:45,399
Speaker 1: you're going there. You think this product is on the shelf,

461
00:25:45,440 --> 00:25:47,399
Speaker 1: that they put it on the shelf, they're selling it

462
00:25:47,440 --> 00:25:50,720
Speaker 1: to you. No, No, that doesn't mean it's good for you.

463
00:25:50,960 --> 00:25:53,960
Speaker 1: And that's really the the why the Honey Poe Company

464
00:25:54,040 --> 00:25:56,840
Speaker 1: was created and really is the foundation that were we

465
00:25:56,920 --> 00:26:00,320
Speaker 1: care about you as a customer, but also not from

466
00:26:00,320 --> 00:26:02,920
Speaker 1: the fact that you're buying our products. But you can

467
00:26:03,200 --> 00:26:06,159
Speaker 1: live a much more healthier and safe life with our

468
00:26:06,240 --> 00:26:11,080
Speaker 1: product exactly that. But that's the responsibility piece you were

469
00:26:11,080 --> 00:26:15,720
Speaker 1: talking about, right, you know, when you I believe that

470
00:26:15,840 --> 00:26:18,520
Speaker 1: anything that you do in your life, you should do

471
00:26:18,560 --> 00:26:21,119
Speaker 1: it well, and you should and you should and you

472
00:26:21,160 --> 00:26:25,200
Speaker 1: should hold yourself responsible for anything that your hand touches. Right,

473
00:26:25,920 --> 00:26:29,720
Speaker 1: so all the way to the basic level, how you

474
00:26:29,760 --> 00:26:32,600
Speaker 1: live your house should be clean, how you drive your

475
00:26:32,640 --> 00:26:35,920
Speaker 1: car should be clean, right, how you think things should

476
00:26:35,960 --> 00:26:39,640
Speaker 1: be organized, things should have a place. You know, when

477
00:26:39,640 --> 00:26:42,600
Speaker 1: you have a business, if it's a service that you

478
00:26:42,600 --> 00:26:46,920
Speaker 1: should offer the best possible service. That you absolutely can't

479
00:26:46,960 --> 00:26:49,760
Speaker 1: and if you can't, if you're not a person that

480
00:26:49,760 --> 00:26:56,119
Speaker 1: that that know that you execute in that way. I'm

481
00:26:56,160 --> 00:26:58,919
Speaker 1: I'm of the belief that you shouldn't touch it unless

482
00:26:58,960 --> 00:27:04,520
Speaker 1: you can, because you know what we make. We make

483
00:27:04,960 --> 00:27:07,600
Speaker 1: anything that somebody puts on any part of their body,

484
00:27:07,920 --> 00:27:10,800
Speaker 1: their arm, they lay a human with a vagina on

485
00:27:10,840 --> 00:27:15,640
Speaker 1: their anything, right that's going inside your body because your

486
00:27:15,960 --> 00:27:20,760
Speaker 1: your skin is an organ. So it's a huge responsibility

487
00:27:21,400 --> 00:27:26,120
Speaker 1: to make clean products because you know, we make products

488
00:27:26,119 --> 00:27:29,240
Speaker 1: for a vagina. So we can't. We can't if we're

489
00:27:29,240 --> 00:27:32,600
Speaker 1: going to be responsible, and if we if we're gonna

490
00:27:32,600 --> 00:27:35,399
Speaker 1: love our customers and adore them and appreciate them the

491
00:27:35,400 --> 00:27:38,159
Speaker 1: way we do. The least we can do is make

492
00:27:38,200 --> 00:27:40,480
Speaker 1: a beautiful product. We have a twenty three year old daughter.

493
00:27:40,560 --> 00:27:45,000
Speaker 1: I'm excited about what you're saying. I'm comfortable about this

494
00:27:45,119 --> 00:27:49,440
Speaker 1: interview because you know, she's my she's my future, she's

495
00:27:49,480 --> 00:27:53,280
Speaker 1: my baby, you know. And so when I when I

496
00:27:53,480 --> 00:27:55,400
Speaker 1: when I when I do an interview like this, it's

497
00:27:55,520 --> 00:27:58,119
Speaker 1: it's personal reasons because I want to get your product

498
00:27:58,160 --> 00:27:59,800
Speaker 1: out there and then people will be aware of this

499
00:28:00,000 --> 00:28:02,520
Speaker 1: type of product that I feel is uh. You know,

500
00:28:02,600 --> 00:28:04,439
Speaker 1: like I said, you know, you can get sold on

501
00:28:04,480 --> 00:28:07,080
Speaker 1: the fact that they got the most money, they got

502
00:28:07,160 --> 00:28:09,919
Speaker 1: the most history. It doesn't mean they care about you,

503
00:28:10,240 --> 00:28:13,439
Speaker 1: and uh, and um, when this interview opportunity came up

504
00:28:13,520 --> 00:28:18,440
Speaker 1: for me, it wasn't a conversation. It's it who that's

505
00:28:18,480 --> 00:28:22,040
Speaker 1: the lady. Don't talking, that's the talking lady. Commercial got her.

506
00:28:22,359 --> 00:28:24,240
Speaker 1: I want to see her. That's my girl right there.

507
00:28:24,240 --> 00:28:26,080
Speaker 1: I want to see her because of the fact that,

508
00:28:26,400 --> 00:28:29,080
Speaker 1: you know, first of all, women of color, we know

509
00:28:29,160 --> 00:28:32,120
Speaker 1: there's a huge disparity when it comes out there when

510
00:28:32,119 --> 00:28:34,840
Speaker 1: you talk about raising capital and you know you're walk

511
00:28:34,880 --> 00:28:38,000
Speaker 1: into the room and what what why you know when

512
00:28:38,040 --> 00:28:39,760
Speaker 1: you talk about raising capital, because you know, you have

513
00:28:39,800 --> 00:28:42,959
Speaker 1: so many lanes. You have the you have the male identity,

514
00:28:43,240 --> 00:28:45,560
Speaker 1: you have the white male identity, black male identity, then

515
00:28:45,600 --> 00:28:48,040
Speaker 1: you have the the white female, then you have the

516
00:28:48,080 --> 00:28:51,120
Speaker 1: black female identity. And so you know, I'm assuming that

517
00:28:51,200 --> 00:28:55,000
Speaker 1: you have fallen behind your number four if I'm there saying,

518
00:28:55,000 --> 00:28:56,800
Speaker 1: I know it's the white male is probably gonna be

519
00:28:56,880 --> 00:29:00,800
Speaker 1: the white female, and then there's gonna be the black male,

520
00:29:00,960 --> 00:29:04,200
Speaker 1: is going to be the black female. Talking about because

521
00:29:04,640 --> 00:29:06,760
Speaker 1: when you look at television, look at history, you know,

522
00:29:07,200 --> 00:29:09,760
Speaker 1: the black female has always been played off as the

523
00:29:10,400 --> 00:29:13,040
Speaker 1: is the is the lesser role, to stay at home role,

524
00:29:13,200 --> 00:29:17,160
Speaker 1: the the the childbearing role, and now you're you're sitting

525
00:29:17,160 --> 00:29:19,360
Speaker 1: in front of people talking about, hey, let me let

526
00:29:19,400 --> 00:29:21,520
Speaker 1: me take your millions of dollars and I turned into

527
00:29:21,920 --> 00:29:27,600
Speaker 1: it into multimillions of dollars. Talk about that experience. Okay, yeah,

528
00:29:27,640 --> 00:29:32,120
Speaker 1: that that has been a really great experience. You know.

529
00:29:32,400 --> 00:29:35,400
Speaker 1: We we've been really fortunate. And I think one of

530
00:29:35,400 --> 00:29:37,720
Speaker 1: the main reasons we've been fortunate because we have a

531
00:29:37,760 --> 00:29:41,240
Speaker 1: good product and we have a good customer base that

532
00:29:41,320 --> 00:29:45,280
Speaker 1: supports our products. UM, and that you know, supports us

533
00:29:45,280 --> 00:29:48,800
Speaker 1: as founders and and and you know, and just as

534
00:29:48,960 --> 00:29:53,600
Speaker 1: humans that are creating in the world. Um. You know. So,

535
00:29:54,480 --> 00:29:59,440
Speaker 1: but it definitely has been challenging raising capital. When you

536
00:29:59,480 --> 00:30:03,000
Speaker 1: think about UM, black women are starting are are like

537
00:30:03,200 --> 00:30:08,000
Speaker 1: actually leading and heading up UM as far as all

538
00:30:08,320 --> 00:30:11,320
Speaker 1: all founders that are starting businesses. Black women are leading

539
00:30:11,320 --> 00:30:14,160
Speaker 1: the charge in that, you know. But at the same time,

540
00:30:14,240 --> 00:30:18,200
Speaker 1: black women also have like access to less than point

541
00:30:18,320 --> 00:30:22,880
Speaker 1: zero zero zero six percent of the venture capital that's

542
00:30:22,880 --> 00:30:26,080
Speaker 1: out in the world. Like that's like that's way less

543
00:30:26,720 --> 00:30:32,880
Speaker 1: that's a decimal point. Um, it's way less than one percent, right,

544
00:30:33,040 --> 00:30:37,200
Speaker 1: and so it's uh, you know, it has definitely been

545
00:30:37,240 --> 00:30:41,760
Speaker 1: a challenge. You know. But what those challenges have done,

546
00:30:42,480 --> 00:30:45,520
Speaker 1: is they forced us to be leaved and to be

547
00:30:45,680 --> 00:30:52,000
Speaker 1: scrappy in our business, to be a business. And so,

548
00:30:52,400 --> 00:30:55,600
Speaker 1: you know, so while it used to really bother me,

549
00:30:57,920 --> 00:30:59,760
Speaker 1: you know because when you look at when you look

550
00:30:59,800 --> 00:31:04,480
Speaker 1: at my at at my at my competitors. I've got

551
00:31:04,520 --> 00:31:08,240
Speaker 1: three major competitors in the market. You know, they've raised

552
00:31:08,320 --> 00:31:12,240
Speaker 1: like million, a hundred million dollars between the three, right

553
00:31:12,400 --> 00:31:16,200
Speaker 1: we've we've raised four and you know, and and and

554
00:31:16,320 --> 00:31:19,400
Speaker 1: it's sometimes it's about who, you know. Sometimes it's about

555
00:31:19,400 --> 00:31:21,960
Speaker 1: who you have access to. But I don't want to

556
00:31:21,960 --> 00:31:26,320
Speaker 1: say that to make it seem like, you know, to

557
00:31:26,440 --> 00:31:30,040
Speaker 1: make it seem like we're a victim of of the

558
00:31:30,160 --> 00:31:32,960
Speaker 1: venture capital world. I don't want to come from that place,

559
00:31:33,520 --> 00:31:37,000
Speaker 1: you know. But but but what but what I won't

560
00:31:37,000 --> 00:31:41,200
Speaker 1: do is not talked to the fact that it has

561
00:31:41,320 --> 00:31:44,640
Speaker 1: not been as easy for us to to get to

562
00:31:44,720 --> 00:31:49,080
Speaker 1: the valuations that we should likely be at um you know,

563
00:31:49,360 --> 00:31:53,240
Speaker 1: to to to raise the millions of dollars of even

564
00:31:53,600 --> 00:31:59,320
Speaker 1: steed capital. We've raised millions. But you know, I think

565
00:31:59,600 --> 00:32:05,440
Speaker 1: it's so substances with different Well, my friend, you know,

566
00:32:05,480 --> 00:32:07,800
Speaker 1: I wanted to let you know this. First of all,

567
00:32:08,160 --> 00:32:11,360
Speaker 1: you change your lives. Okay, you're saving lives. Okay, your

568
00:32:11,480 --> 00:32:16,360
Speaker 1: your role model, your trail blaze you. I love your

569
00:32:16,640 --> 00:32:21,200
Speaker 1: your tough personality, you know, and I love that don't change.

570
00:32:21,960 --> 00:32:25,160
Speaker 1: We all grow. And I put the money making conversation

571
00:32:25,560 --> 00:32:27,640
Speaker 1: to share, to share your experience. But I don't like

572
00:32:27,640 --> 00:32:30,560
Speaker 1: to promote your brand. But they're sharing your journey because

573
00:32:31,320 --> 00:32:33,560
Speaker 1: it's so many people who have come on this show,

574
00:32:33,600 --> 00:32:36,160
Speaker 1: and I've been so blessed to just see this brand

575
00:32:36,240 --> 00:32:39,280
Speaker 1: just just grow up. It's like exploded and and and

576
00:32:39,320 --> 00:32:42,120
Speaker 1: just individuals now see that this is a show that

577
00:32:42,160 --> 00:32:44,440
Speaker 1: you can come and tell your story, promote your product,

578
00:32:44,760 --> 00:32:47,520
Speaker 1: and you have a support guy in Rashan McDonald who

579
00:32:47,560 --> 00:32:50,080
Speaker 1: has an amazing brand himself. And this is all free.

580
00:32:50,280 --> 00:32:52,680
Speaker 1: I don't you know, nobody's gonna pop off and no

581
00:32:52,840 --> 00:32:55,120
Speaker 1: charge and listen to this interview. It doesn't work that way.

582
00:32:55,400 --> 00:32:57,960
Speaker 1: This interview works the way of being able to say that,

583
00:32:58,360 --> 00:33:01,440
Speaker 1: do not stop what you're doing. UM, when these campaigns started,

584
00:33:01,440 --> 00:33:03,600
Speaker 1: please send me social media banners. I got over a

585
00:33:03,680 --> 00:33:06,560
Speaker 1: million social media social media followers. I got a fan

586
00:33:06,600 --> 00:33:09,960
Speaker 1: club with ninety seven thousand and seventy four of female

587
00:33:10,440 --> 00:33:13,760
Speaker 1: and so I want to support you though change and

588
00:33:13,840 --> 00:33:16,720
Speaker 1: keep winning, okay, because you are winning every time I

589
00:33:16,800 --> 00:33:19,719
Speaker 1: see you on that TV commercial, you are winning, okay

590
00:33:20,760 --> 00:33:24,120
Speaker 1: and looking good girl, looking good okay, and you strolling

591
00:33:24,200 --> 00:33:27,440
Speaker 1: down there. That's my girl right there. And so I'm

592
00:33:27,440 --> 00:33:29,480
Speaker 1: happy for the Honey Pot Company. Of talking to the

593
00:33:29,480 --> 00:33:31,920
Speaker 1: co founders she co founded it with her brother and

594
00:33:31,960 --> 00:33:35,520
Speaker 1: the CEO of the Honey Pot Company, Miss Beatrice Dixon,

595
00:33:35,720 --> 00:33:38,400
Speaker 1: thank you for coming on my show. Thank you for

596
00:33:38,440 --> 00:33:41,080
Speaker 1: having me. If you want to hear more interviews for

597
00:33:41,160 --> 00:33:43,920
Speaker 1: money Making Conversations, go to money Making Conversation dot com.

598
00:33:44,240 --> 00:33:48,360
Speaker 1: I'm Rashan McDonald um, your host. It's finally here, the

599
00:33:48,440 --> 00:33:51,760
Speaker 1: season of celebration. And no matter how you celebrate with

600
00:33:51,840 --> 00:33:55,120
Speaker 1: family and friends, whether you're preparing for rays Magos or

601
00:33:55,200 --> 00:33:59,200
Speaker 1: Karamu lighting the Manura, are going to midnight mass, Coles

602
00:33:59,280 --> 00:34:03,040
Speaker 1: has just you need to make those traditions special. Plus

603
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Speaker 1: you'll find gifts for all your loved ones. Send warm

604
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605
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Speaker 1: minority owned or founded brands by giving gifts from human

606
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Speaker 1: Nation and shame moisture, or treat them to everyone's favorite

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Speaker 1: activewear from top brands like Nike, Adidas, and under Armor,

608
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Speaker 1: and in the spirit of giving, Coals Cares is donating

609
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Speaker 1: eight million dollars to local nonprofits nationwide committed to the

610
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Speaker 1: health and well being of our communities. No matter how

611
00:34:32,560 --> 00:34:35,719
Speaker 1: you celebrate, when you shop at Coals, you're right where

612
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Speaker 1: you belong. So this season, give with all your heart

613
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623
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Speaker 1: dot Ai. My guess is tax season, y'all? A tax season?

634
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Speaker 1: A tax season? Yes? Yeah, I've seen commercial life there by,

635
00:35:52,200 --> 00:35:54,120
Speaker 1: tax seas, all kind of people. We'll let you know.

636
00:35:54,160 --> 00:35:58,000
Speaker 1: A tax season for some people's tax season year round.

637
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Speaker 1: Like me, I'm always talking about my Texas. So it's

638
00:36:01,080 --> 00:36:03,600
Speaker 1: time to talk to one of my favorite tax experts.

639
00:36:03,880 --> 00:36:07,400
Speaker 1: My next guest. Tax preparation company specialized as an individual

640
00:36:07,440 --> 00:36:11,280
Speaker 1: or small business tax preparations and tax filings. They pride

641
00:36:11,320 --> 00:36:14,359
Speaker 1: themselves as taking time with each client to go over

642
00:36:14,440 --> 00:36:17,279
Speaker 1: with them their tax situation so they can understand it

643
00:36:17,320 --> 00:36:19,960
Speaker 1: as well as help them plan for upcoming years. Please

644
00:36:20,000 --> 00:36:23,480
Speaker 1: welcome back back back the money making conversation. One of

645
00:36:23,520 --> 00:36:26,920
Speaker 1: my favorite people in the d C area, Laura Foods,

646
00:36:27,960 --> 00:36:31,160
Speaker 1: Good morning, How y'all doing pretty good? At the energy

647
00:36:31,239 --> 00:36:34,399
Speaker 1: She would not stop, she would not stop. And how

648
00:36:34,400 --> 00:36:37,799
Speaker 1: you're doing, Laura, I'm good I'm good, we're here. I'm

649
00:36:37,840 --> 00:36:40,759
Speaker 1: excited to be with you all again. I was telling Samantha,

650
00:36:40,800 --> 00:36:44,320
Speaker 1: I hadn't talked to you all in quite a while. Yeah,

651
00:36:44,520 --> 00:36:46,399
Speaker 1: you know, I'm sure you. I'm sure you were talking

652
00:36:46,400 --> 00:36:50,040
Speaker 1: to somebody though, because you can talk, you know, I

653
00:36:50,120 --> 00:36:54,239
Speaker 1: was like talking, you know, I'm always talking. It's awesome though.

654
00:36:54,239 --> 00:36:55,879
Speaker 1: That's one of your gifts. And I want to ask

655
00:36:55,920 --> 00:36:58,799
Speaker 1: you all the time i've talked to you, Laura, I

656
00:36:58,800 --> 00:37:00,799
Speaker 1: don't think I've ever asked you it is your gift

657
00:37:00,920 --> 00:37:04,840
Speaker 1: or your passion? What is your gift or your passion? Um?

658
00:37:04,880 --> 00:37:08,200
Speaker 1: I think gift and passion so they probably go, um,

659
00:37:08,320 --> 00:37:11,799
Speaker 1: go together. UM. I think that part of my gift is,

660
00:37:12,320 --> 00:37:15,360
Speaker 1: you know, being able to especially because I deal a

661
00:37:15,360 --> 00:37:19,320
Speaker 1: lot with taxes and finances and those are subjects that sometimes,

662
00:37:19,600 --> 00:37:21,040
Speaker 1: you know, a lot of people don't talk about it,

663
00:37:21,120 --> 00:37:23,240
Speaker 1: they don't understand. So I think part of my gift

664
00:37:23,360 --> 00:37:27,040
Speaker 1: is being able to break the process down so that

665
00:37:27,280 --> 00:37:30,200
Speaker 1: everybody can understand it, and that I can break it

666
00:37:30,239 --> 00:37:32,839
Speaker 1: down to whatever crowd that I'm speaking to and make

667
00:37:32,880 --> 00:37:36,360
Speaker 1: it relatable to them. Um. And that's part of my passion,

668
00:37:36,400 --> 00:37:40,160
Speaker 1: and that, you know, breaking money and finances and taxes

669
00:37:40,239 --> 00:37:43,640
Speaker 1: and budgeting and savings and breaking those down so that

670
00:37:43,719 --> 00:37:45,920
Speaker 1: all of us can understand it and that people are

671
00:37:45,960 --> 00:37:48,839
Speaker 1: more educated, and then when we know better, we do better. Right,

672
00:37:49,239 --> 00:37:51,200
Speaker 1: So I think that is part of the passion of

673
00:37:51,480 --> 00:37:54,600
Speaker 1: you know, helping break the you know, financial and money

674
00:37:54,640 --> 00:37:58,680
Speaker 1: things down so that people understand it better. We know.

675
00:37:58,719 --> 00:38:01,520
Speaker 1: It's really I've my relationship goes all the way back

676
00:38:01,560 --> 00:38:11,920
Speaker 1: to the Hoodie Awards, neighbored Awards, with your business even well,

677
00:38:12,200 --> 00:38:15,080
Speaker 1: let's talk about slaw Cotur, because I'm just talking about

678
00:38:15,080 --> 00:38:18,240
Speaker 1: you personally as an individual who I've seen grown and

679
00:38:18,239 --> 00:38:21,120
Speaker 1: and you know, I follow your social media and I

680
00:38:21,239 --> 00:38:24,080
Speaker 1: just see that you're you're more more of a social

681
00:38:24,080 --> 00:38:26,719
Speaker 1: media influencer now. We're just making that shift in it.

682
00:38:26,760 --> 00:38:29,600
Speaker 1: You seem like you're you're you're you're gaining energy about

683
00:38:29,840 --> 00:38:31,759
Speaker 1: who you are as a brand and who you are

684
00:38:31,800 --> 00:38:34,640
Speaker 1: as an individual. It's because your daughter is in college.

685
00:38:34,640 --> 00:38:36,640
Speaker 1: Now You've got more time to you for yourself, not

686
00:38:36,760 --> 00:38:40,879
Speaker 1: seeing the kids, not there, what's going on. I don't

687
00:38:40,920 --> 00:38:43,000
Speaker 1: think I have more time now. I think it is

688
00:38:43,200 --> 00:38:46,120
Speaker 1: and probably working with you and and some of my

689
00:38:46,239 --> 00:38:49,240
Speaker 1: other coaches that I work with and really beginning to

690
00:38:49,320 --> 00:38:52,600
Speaker 1: take this seriously that you know that I can be

691
00:38:52,719 --> 00:38:55,719
Speaker 1: my own person and my own brand, because, like you said,

692
00:38:55,760 --> 00:38:58,040
Speaker 1: because I do have that gift in that passion to

693
00:38:58,160 --> 00:39:01,520
Speaker 1: share with people. And I think that everybody has something

694
00:39:01,600 --> 00:39:03,840
Speaker 1: that they need to share, and mine, of course is

695
00:39:03,920 --> 00:39:07,279
Speaker 1: and taxes and finances, um. And so I think it

696
00:39:07,360 --> 00:39:11,560
Speaker 1: was just deciding to be more transparent with people, especially

697
00:39:11,640 --> 00:39:14,080
Speaker 1: on social media. And I think that once you learned

698
00:39:14,160 --> 00:39:17,719
Speaker 1: to be transparent with your audience and add value, like

699
00:39:18,040 --> 00:39:20,840
Speaker 1: my social media is to add value to people, to

700
00:39:20,920 --> 00:39:24,400
Speaker 1: share information that I've learned from being a single mother,

701
00:39:24,680 --> 00:39:28,000
Speaker 1: from being married and divorced twice, from going through bankruptcy

702
00:39:28,120 --> 00:39:31,879
Speaker 1: but then having several successful businesses. Um. So I think

703
00:39:31,920 --> 00:39:35,880
Speaker 1: my audience appreciates the transparency and they certainly understand that

704
00:39:35,920 --> 00:39:38,160
Speaker 1: they loved me for me because I probably do cuss

705
00:39:38,239 --> 00:39:40,960
Speaker 1: way too much to be a cute young lady, so

706
00:39:41,040 --> 00:39:43,720
Speaker 1: sometimes they might catch me cussing. I'd like to laugh,

707
00:39:43,800 --> 00:39:46,560
Speaker 1: I like to have fun. Um. But I think when

708
00:39:46,600 --> 00:39:50,320
Speaker 1: you are, you know, using social media to add value

709
00:39:50,360 --> 00:39:52,719
Speaker 1: to people, um and be the real you and the

710
00:39:52,800 --> 00:39:55,920
Speaker 1: authentic you, then I think that people appreciate that and

711
00:39:56,000 --> 00:39:58,359
Speaker 1: you find your tribe and you find your you know,

712
00:39:58,520 --> 00:40:03,880
Speaker 1: your crew, but more transparent. Well, no, it's really important

713
00:40:03,920 --> 00:40:06,120
Speaker 1: because when I bring people on the show or you know,

714
00:40:06,120 --> 00:40:08,279
Speaker 1: we're all going to talk about who you are from

715
00:40:08,280 --> 00:40:10,560
Speaker 1: a business perspective, Why are you calling it on the show.

716
00:40:10,600 --> 00:40:14,080
Speaker 1: But I just try to let my listeners here another

717
00:40:14,160 --> 00:40:17,000
Speaker 1: layer of what is inspiring you, what is driving you?

718
00:40:17,160 --> 00:40:19,960
Speaker 1: Because because of the fact that we are all tied

719
00:40:20,040 --> 00:40:22,320
Speaker 1: to trying to be successful. And then and I always

720
00:40:22,320 --> 00:40:24,560
Speaker 1: tell people all you're laying of success is going to

721
00:40:24,600 --> 00:40:27,520
Speaker 1: be different somebody else lane, but you might drop a nugget.

722
00:40:27,560 --> 00:40:30,520
Speaker 1: They go, wow, I can really relate to what she's

723
00:40:30,520 --> 00:40:33,279
Speaker 1: talking about. I can really relate to understand you know who,

724
00:40:33,320 --> 00:40:36,279
Speaker 1: our passion, her gifts are very similar to mine. But

725
00:40:36,320 --> 00:40:39,160
Speaker 1: guess what, I'm a different person. I might be younger,

726
00:40:39,160 --> 00:40:40,960
Speaker 1: I might be older, I might be married, I might

727
00:40:41,000 --> 00:40:43,719
Speaker 1: be single, all these situations, but you can still be

728
00:40:43,760 --> 00:40:47,000
Speaker 1: inspired by the story. And that's why I love communicating

729
00:40:47,000 --> 00:40:49,640
Speaker 1: with your Lord, because you will tell me the story. Now,

730
00:40:49,640 --> 00:40:52,040
Speaker 1: how is your daughter? Because you love talking about my

731
00:40:52,120 --> 00:40:57,919
Speaker 1: girl to Yeah, absolutely see the kids that's college treating

732
00:40:57,920 --> 00:41:01,480
Speaker 1: her and everything you know said is doing great. Thank

733
00:41:01,520 --> 00:41:03,799
Speaker 1: you for always asking about her, said, the kid is

734
00:41:03,880 --> 00:41:06,520
Speaker 1: in her. Well, she's coming up finishing her second year

735
00:41:06,560 --> 00:41:10,120
Speaker 1: at Temple University. This year has just been an awesome

736
00:41:10,200 --> 00:41:12,600
Speaker 1: year for her. I don't even see her hardly anymore.

737
00:41:12,600 --> 00:41:15,080
Speaker 1: Thank god for face time that we FaceTime a hundred

738
00:41:15,080 --> 00:41:17,600
Speaker 1: of times a day because she never makes it home.

739
00:41:17,680 --> 00:41:22,719
Speaker 1: But she's really transitioning. Interestingly, she's um started doing an

740
00:41:22,719 --> 00:41:25,640
Speaker 1: internship with their football team as she grew to love

741
00:41:25,760 --> 00:41:29,000
Speaker 1: football because of her father and her uncle's and now

742
00:41:29,040 --> 00:41:33,680
Speaker 1: she is really leaning towards sports management. She's one of

743
00:41:33,719 --> 00:41:36,840
Speaker 1: their only paid students that works with Temple football and

744
00:41:36,880 --> 00:41:40,480
Speaker 1: works with recruiting, um the athletes coming to visit the school,

745
00:41:40,680 --> 00:41:43,320
Speaker 1: and she's really loving that. And so, I mean, I

746
00:41:43,360 --> 00:41:45,040
Speaker 1: don't know where that came from, but you know, I'm

747
00:41:45,080 --> 00:41:47,400
Speaker 1: gonna support her and whatever where we know where the

748
00:41:47,440 --> 00:41:50,560
Speaker 1: talking came from. Okay, now the ability to communicate came

749
00:41:50,640 --> 00:41:54,399
Speaker 1: from you. When she launches her sports management company, then yes,

750
00:41:54,520 --> 00:41:56,960
Speaker 1: we're gonna have to get her own money making conversations.

751
00:41:58,160 --> 00:42:00,120
Speaker 1: She's the thing about this about relationship. You going that

752
00:42:00,320 --> 00:42:02,960
Speaker 1: did the tax stuff down path? You know, So when

753
00:42:03,040 --> 00:42:05,759
Speaker 1: when she starts signing these athletes, they gonna bring him

754
00:42:05,760 --> 00:42:08,200
Speaker 1: around the corners there is and they don't even introduce

755
00:42:08,280 --> 00:42:11,319
Speaker 1: you as mom. You know this is she will hanging

756
00:42:11,360 --> 00:42:13,680
Speaker 1: your taxes. You know, we don't have no problem over here.

757
00:42:13,680 --> 00:42:16,400
Speaker 1: And then you're gonna just start talking. They're gonna go whoa.

758
00:42:18,360 --> 00:42:20,680
Speaker 1: But that's how you you know, like my daughter, you know,

759
00:42:20,760 --> 00:42:23,520
Speaker 1: she's she's in college, but she's one more year she'd

760
00:42:23,520 --> 00:42:26,640
Speaker 1: be graduating in game design. And I'm watching her grow

761
00:42:26,680 --> 00:42:28,680
Speaker 1: and watching her grow. And that's why I talk about

762
00:42:28,680 --> 00:42:30,719
Speaker 1: the balanced life, you know, being able to we can

763
00:42:30,760 --> 00:42:33,640
Speaker 1: be successful in all these different areas, but how balanced

764
00:42:33,719 --> 00:42:35,880
Speaker 1: is your life? You know? And you know we always

765
00:42:35,960 --> 00:42:38,920
Speaker 1: want our kids to go out there and we you know,

766
00:42:39,239 --> 00:42:42,240
Speaker 1: watching the ugly things on TV that you're always afraid

767
00:42:42,360 --> 00:42:44,359
Speaker 1: you need to hear from them to make sure that

768
00:42:44,400 --> 00:42:46,719
Speaker 1: you could sleep at night. But you gotta let them go,

769
00:42:46,840 --> 00:42:48,200
Speaker 1: and you gotta let them grow, and you gotta let

770
00:42:48,239 --> 00:42:51,200
Speaker 1: them make their own decisions. So now the extension, why

771
00:42:51,200 --> 00:42:55,400
Speaker 1: would somebody filing the extension? Um? Maybe sometimes you know,

772
00:42:55,440 --> 00:42:58,719
Speaker 1: I have clients find for all different reasons, some just

773
00:42:58,880 --> 00:43:02,200
Speaker 1: because they maybe they have had an emergency, or they've

774
00:43:02,200 --> 00:43:04,120
Speaker 1: had things going on with their families, so they just

775
00:43:04,120 --> 00:43:07,000
Speaker 1: couldn't get the documents together. Maybe they were waiting for

776
00:43:07,040 --> 00:43:09,239
Speaker 1: a document because they lost it and had to get

777
00:43:09,239 --> 00:43:13,160
Speaker 1: a replacement. UM. There's all all kinds of reasons. So

778
00:43:13,280 --> 00:43:16,200
Speaker 1: you can find you would be approved to file an

779
00:43:16,239 --> 00:43:21,960
Speaker 1: automatic extension UM without any penalties or fees. Especially if

780
00:43:22,000 --> 00:43:24,640
Speaker 1: you are do a refund, you can do it automatically.

781
00:43:24,719 --> 00:43:27,279
Speaker 1: Let's just say you didn't have time, UM, and you

782
00:43:27,320 --> 00:43:32,000
Speaker 1: can file that automatically. A degree in math, I will

783
00:43:32,160 --> 00:43:34,640
Speaker 1: never do my taxes. When it comes to buy taxes,

784
00:43:34,680 --> 00:43:37,600
Speaker 1: I get parano I get nervous, I get afraid it

785
00:43:37,719 --> 00:43:40,600
Speaker 1: really it really is like I mean, even when I

786
00:43:40,800 --> 00:43:43,879
Speaker 1: wasn't making just a little simple form, the little single form,

787
00:43:44,000 --> 00:43:46,200
Speaker 1: I just one job, and you know they showed you

788
00:43:46,239 --> 00:43:48,840
Speaker 1: how much taxes they took out. I still wasn't feeling

789
00:43:48,880 --> 00:43:52,279
Speaker 1: those forms. I was like scared to death. Why why

790
00:43:52,400 --> 00:43:56,360
Speaker 1: is Richard McDonald afraid of feeling out his own taxes?

791
00:43:57,120 --> 00:44:00,919
Speaker 1: Need you call me that right? Well? And I think

792
00:44:00,960 --> 00:44:03,160
Speaker 1: it's just just like we were talking about in the

793
00:44:03,239 --> 00:44:06,600
Speaker 1: intro of the Passion, because nobody talks about it. You know,

794
00:44:06,680 --> 00:44:10,719
Speaker 1: we didn't learn about taxes in in school. A lot

795
00:44:10,760 --> 00:44:13,440
Speaker 1: of times our parents just filed their taxes or I

796
00:44:13,480 --> 00:44:15,160
Speaker 1: see I mean, you know, we didn't even know our

797
00:44:15,200 --> 00:44:17,759
Speaker 1: parents filed taxes. I didn't even know what that was.

798
00:44:17,920 --> 00:44:20,480
Speaker 1: No one discussed that. We didn't learn about it in college.

799
00:44:20,680 --> 00:44:23,399
Speaker 1: And so until you started working, did you hear people say, oh,

800
00:44:23,440 --> 00:44:25,919
Speaker 1: you have to file your taxes. And when you don't

801
00:44:26,000 --> 00:44:28,839
Speaker 1: know something or you don't understand something, then you get

802
00:44:28,840 --> 00:44:31,400
Speaker 1: a professional to do it for you. Now, hopefully you

803
00:44:31,440 --> 00:44:34,440
Speaker 1: work with someone like myself that will explain it to you.

804
00:44:34,680 --> 00:44:36,720
Speaker 1: But I still have a lot of clients who, probably

805
00:44:36,760 --> 00:44:38,839
Speaker 1: like yourself, are like, I don't even want to know.

806
00:44:38,920 --> 00:44:41,400
Speaker 1: Just what's the bottom number? You do it? You're the

807
00:44:41,480 --> 00:44:45,719
Speaker 1: perfect Tell me the bottom numbers are. That's me. You know, Well,

808
00:44:45,719 --> 00:44:47,800
Speaker 1: I'm gonna change. I'm a good person because you know,

809
00:44:47,800 --> 00:44:50,160
Speaker 1: I stee my little booklets, I have my little tabs.

810
00:44:50,239 --> 00:44:53,839
Speaker 1: Everything he's typed up. I am a blessing to my

811
00:44:53,920 --> 00:44:57,120
Speaker 1: text Oh my god, they love they they love me.

812
00:44:57,320 --> 00:44:59,239
Speaker 1: But you know, don't come back over me. You know,

813
00:44:59,320 --> 00:45:01,920
Speaker 1: just tell me what need to sign makes you. What

814
00:45:01,960 --> 00:45:06,399
Speaker 1: I'm signing makes me happy. I gotta be happy. Gotta

815
00:45:06,400 --> 00:45:09,400
Speaker 1: be happy. But that's part of the process, because you know,

816
00:45:09,800 --> 00:45:11,840
Speaker 1: you have to go you know, I think when it

817
00:45:11,920 --> 00:45:15,319
Speaker 1: when it's because it's so personable, how this whole file

818
00:45:15,400 --> 00:45:17,640
Speaker 1: in taxes. And then I see these companies talking about

819
00:45:18,000 --> 00:45:20,520
Speaker 1: you know, you you file taxes, we give your money.

820
00:45:20,520 --> 00:45:24,359
Speaker 1: Now I'll see that. Or do you do that as

821
00:45:24,400 --> 00:45:26,600
Speaker 1: well or is that just a different company that is

822
00:45:26,640 --> 00:45:29,759
Speaker 1: just doing that. No, where they can get an advance

823
00:45:29,920 --> 00:45:32,600
Speaker 1: in the way like they call it like an advance

824
00:45:32,760 --> 00:45:35,800
Speaker 1: and what that is that is and those are certainly legal,

825
00:45:35,840 --> 00:45:38,680
Speaker 1: and most tax professionals offer them like we had them

826
00:45:38,719 --> 00:45:41,560
Speaker 1: at the beginning of the tax season. And what the advances,

827
00:45:41,680 --> 00:45:44,200
Speaker 1: it's an advance of money of your own money. You

828
00:45:44,239 --> 00:45:46,239
Speaker 1: are going to pay a feed for it. Just like

829
00:45:46,280 --> 00:45:48,440
Speaker 1: I said, if you use someone's money, they're going to

830
00:45:48,560 --> 00:45:51,760
Speaker 1: charge you interest to use their money. But they developed

831
00:45:51,760 --> 00:45:54,799
Speaker 1: the um the advances come in handy because you know,

832
00:45:56,280 --> 00:45:59,560
Speaker 1: they developed a path act just because we have seen

833
00:45:59,680 --> 00:46:02,880
Speaker 1: some or now they got you know, with smart systems,

834
00:46:02,960 --> 00:46:05,920
Speaker 1: they caught one that people were filing tax returns with

835
00:46:06,040 --> 00:46:10,279
Speaker 1: fraudulent children, maybe children that were not their children. And

836
00:46:10,360 --> 00:46:13,600
Speaker 1: now if you put children on your return where you're

837
00:46:13,640 --> 00:46:18,040
Speaker 1: earning that earned income credit or additional child tax credit

838
00:46:18,080 --> 00:46:21,880
Speaker 1: money where you're getting refundable money back. They were holding

839
00:46:21,920 --> 00:46:25,759
Speaker 1: those tax returns until February fifteen, So even though a

840
00:46:25,760 --> 00:46:29,080
Speaker 1: lot of people submitted their returns in January, they would

841
00:46:29,080 --> 00:46:32,520
Speaker 1: not even begin looking at those returns until February fifteen,

842
00:46:32,880 --> 00:46:35,719
Speaker 1: so that they have more time to analyze them, check

843
00:46:35,800 --> 00:46:38,360
Speaker 1: the children on the returns. So that's why they do

844
00:46:38,480 --> 00:46:41,600
Speaker 1: the advance, because those clients did not begin to get

845
00:46:41,680 --> 00:46:45,520
Speaker 1: refunds until the end of roll Really, they just started

846
00:46:45,560 --> 00:46:47,640
Speaker 1: coming out as a matter of fact, the end of February.

847
00:46:48,080 --> 00:46:50,560
Speaker 1: So if I did your return in January and I

848
00:46:50,560 --> 00:46:53,879
Speaker 1: know you're gonna get six thousand dollars back, I could

849
00:46:53,880 --> 00:46:56,719
Speaker 1: give you an advance of that money, and then when

850
00:46:56,719 --> 00:46:59,560
Speaker 1: they finally released your refund the end of February, we

851
00:46:59,600 --> 00:47:02,400
Speaker 1: would get that back. But you have control of that

852
00:47:02,520 --> 00:47:05,279
Speaker 1: right through the end of February. You have control of

853
00:47:05,280 --> 00:47:07,399
Speaker 1: that money though, right, You have control of the chick

854
00:47:07,440 --> 00:47:11,360
Speaker 1: comes to you, right. Yes, of course, so there's a

855
00:47:11,400 --> 00:47:14,359
Speaker 1: few thanks that work with tax p prayer companies, So yes,

856
00:47:14,440 --> 00:47:16,800
Speaker 1: they're going to make sure they get their money back first.

857
00:47:17,640 --> 00:47:20,839
Speaker 1: Then we're gonna get our prep fees seconds, and then

858
00:47:20,840 --> 00:47:25,319
Speaker 1: the client would get what's left. TIVI is um What

859
00:47:25,440 --> 00:47:29,120
Speaker 1: are the three top reasons why you see clients and

860
00:47:29,120 --> 00:47:31,160
Speaker 1: why they old taxes? What are the three top reasons

861
00:47:31,200 --> 00:47:33,319
Speaker 1: that clients old taxes? Because I try to avoid that,

862
00:47:33,360 --> 00:47:36,919
Speaker 1: but I still oh every year. Right, Well, I think

863
00:47:37,000 --> 00:47:40,160
Speaker 1: that one of the biggest ones is because a lot

864
00:47:40,200 --> 00:47:43,319
Speaker 1: of times um clients. And I understand it because a

865
00:47:43,320 --> 00:47:45,080
Speaker 1: lot of my clients do it to me every year,

866
00:47:45,160 --> 00:47:47,120
Speaker 1: even though I asked them not to. They think that

867
00:47:47,160 --> 00:47:50,080
Speaker 1: their tax reprayer is a magician, but we are not.

868
00:47:50,200 --> 00:47:53,719
Speaker 1: We are a tax preparers. So the biggest mistake that

869
00:47:53,760 --> 00:47:56,080
Speaker 1: people make, and I get it, they need their money

870
00:47:56,239 --> 00:47:59,280
Speaker 1: during the year on their paycheck during the year. However,

871
00:47:59,400 --> 00:48:01,879
Speaker 1: then we get a tax time and they owe all

872
00:48:01,880 --> 00:48:03,799
Speaker 1: of this money and then they look at me and

873
00:48:03,880 --> 00:48:05,600
Speaker 1: just like you said, I want to be happy when

874
00:48:05,600 --> 00:48:08,239
Speaker 1: you have me signed. But there are sometimes that if

875
00:48:08,280 --> 00:48:11,920
Speaker 1: you are making you know, sixties seventy thousand dollars a

876
00:48:12,000 --> 00:48:15,520
Speaker 1: year and you have five hundred dollars withheld in taxes

877
00:48:15,600 --> 00:48:18,040
Speaker 1: during the year, there's nothing that I can do to

878
00:48:18,200 --> 00:48:20,399
Speaker 1: help you with that unless you have all kinds of

879
00:48:23,239 --> 00:48:28,880
Speaker 1: dollars a year and five dollars yes, and then they're like,

880
00:48:28,960 --> 00:48:33,000
Speaker 1: I owe oh my gosh. So I do always have UM.

881
00:48:33,040 --> 00:48:35,680
Speaker 1: Of course on my social media, I'm Laura Foods. There

882
00:48:35,719 --> 00:48:39,000
Speaker 1: aren't links in my io with helpful links that you

883
00:48:39,040 --> 00:48:41,719
Speaker 1: would use UM directly from the I r S site

884
00:48:41,719 --> 00:48:45,080
Speaker 1: where they have a withholdings calculator, they tell you exactly

885
00:48:45,719 --> 00:48:49,080
Speaker 1: UM what you should be withholding UM. So I encourage

886
00:48:49,120 --> 00:48:52,360
Speaker 1: all of our guests, even if you haven't done it recently,

887
00:48:52,400 --> 00:48:55,200
Speaker 1: to do it this year, just to make sure that

888
00:48:55,280 --> 00:48:58,359
Speaker 1: with the new tax laws, with the new tax tables,

889
00:48:58,400 --> 00:49:02,320
Speaker 1: that you were withholding the correct amount of money. Another

890
00:49:02,400 --> 00:49:05,200
Speaker 1: reason why I think that a lot of my clients

891
00:49:05,320 --> 00:49:09,120
Speaker 1: maybe end up owing is maybe they had a change

892
00:49:09,200 --> 00:49:12,719
Speaker 1: in their situation and maybe their tax repair. Which is

893
00:49:12,760 --> 00:49:15,600
Speaker 1: why I do pride myself on not only am I

894
00:49:15,640 --> 00:49:18,719
Speaker 1: doing your taxes for this year, We're gonna also have

895
00:49:18,800 --> 00:49:22,319
Speaker 1: a conversation about the current year that we're in and

896
00:49:22,360 --> 00:49:25,520
Speaker 1: are you gonna be better prepared. So let's say maybe

897
00:49:25,560 --> 00:49:28,359
Speaker 1: you're you've had your children and you were UM, they

898
00:49:28,440 --> 00:49:32,280
Speaker 1: you were getting a two thousand dollar deduction for your children,

899
00:49:32,480 --> 00:49:35,759
Speaker 1: right because under their age of sixteen and under, you

900
00:49:35,800 --> 00:49:38,560
Speaker 1: get a two thousand dollar credit for them. But then

901
00:49:38,600 --> 00:49:43,080
Speaker 1: once they turned sixteen, whoa now that deduction goes down

902
00:49:43,160 --> 00:49:46,520
Speaker 1: to five hundred dollars, and if you were not prepared

903
00:49:46,640 --> 00:49:49,359
Speaker 1: for that and your tax repayer didn't go over, hey,

904
00:49:49,520 --> 00:49:52,239
Speaker 1: make sure next year you planned for this because you're

905
00:49:52,239 --> 00:49:56,319
Speaker 1: gonna lose that fifteen hundred dollar deduction. Then maybe then

906
00:49:56,400 --> 00:50:00,120
Speaker 1: your tax you know, your criteria changes or maybe be

907
00:50:00,160 --> 00:50:02,759
Speaker 1: your child now is just like we were talking to,

908
00:50:02,760 --> 00:50:06,920
Speaker 1: our children get older, Now they're working, they're um supporting themselves.

909
00:50:07,200 --> 00:50:10,480
Speaker 1: I was always able to claim the head of household deduction,

910
00:50:10,520 --> 00:50:14,080
Speaker 1: which is now eighteen thousand, three fifty, and now I

911
00:50:14,120 --> 00:50:16,280
Speaker 1: lose my child, and now I have to file single

912
00:50:16,680 --> 00:50:20,520
Speaker 1: and that deduction is only like a twelve thousand yard deduction. Um. So,

913
00:50:20,600 --> 00:50:24,919
Speaker 1: unfortunately people don't consult when these life things happen. Maybe

914
00:50:24,920 --> 00:50:27,560
Speaker 1: they don't consult their tax person or you know, they

915
00:50:27,600 --> 00:50:30,799
Speaker 1: should certainly check their withholdings. Again, this is a lot

916
00:50:30,840 --> 00:50:34,480
Speaker 1: of information, Laurel. What are you taking too fast? Because

917
00:50:34,520 --> 00:50:36,040
Speaker 1: I know you all say that I talked away to

918
00:50:37,360 --> 00:50:41,239
Speaker 1: getting it just overwhelmed. I can see why I have

919
00:50:42,080 --> 00:50:44,520
Speaker 1: I'm afraid to do my taxes. Okay, first of all,

920
00:50:45,000 --> 00:50:47,759
Speaker 1: you know you know all these do you take classes

921
00:50:47,840 --> 00:50:51,400
Speaker 1: which you go like conferences in Las Vegas or something.

922
00:50:52,040 --> 00:50:54,160
Speaker 1: How you stand, Well, I wish I wish I was

923
00:50:54,200 --> 00:50:56,560
Speaker 1: in Vegas. I have not been back to Vegas since

924
00:50:56,600 --> 00:50:59,080
Speaker 1: the Neighborhood Awards and I refused to go until the

925
00:50:59,080 --> 00:51:02,879
Speaker 1: Neighborhood Awards them shacks. So no, we don't have conferences.

926
00:51:02,960 --> 00:51:05,680
Speaker 1: Unfortunately I haven't attended them in Vegas. But we do

927
00:51:05,800 --> 00:51:08,840
Speaker 1: have to have because we are if you are going

928
00:51:08,920 --> 00:51:12,399
Speaker 1: to a prepare like I'm a license prepared. So yes,

929
00:51:12,440 --> 00:51:15,719
Speaker 1: I have to have continuing education hours every year. If

930
00:51:15,760 --> 00:51:17,480
Speaker 1: you look up my name on the I R S

931
00:51:17,560 --> 00:51:20,440
Speaker 1: website you will see so I do use the hashtag

932
00:51:20,560 --> 00:51:23,239
Speaker 1: check the credentials. So no, we don't want to be

933
00:51:23,239 --> 00:51:25,720
Speaker 1: going to those tax of payers that are using turbo

934
00:51:25,800 --> 00:51:29,600
Speaker 1: tax in their basement. And your return said self prepare,

935
00:51:29,920 --> 00:51:32,400
Speaker 1: So okay, that is a big mistake. That's a lot

936
00:51:32,480 --> 00:51:35,160
Speaker 1: of times where people end up owing. Also, you think

937
00:51:35,239 --> 00:51:38,040
Speaker 1: that you're going to you know, a tax repayer because

938
00:51:38,040 --> 00:51:40,800
Speaker 1: they're only charging you a hundred hours to do your taxes,

939
00:51:41,120 --> 00:51:43,279
Speaker 1: but they're doing them in your basement. And then when

940
00:51:43,280 --> 00:51:46,000
Speaker 1: you get that letter three or four years later from

941
00:51:46,000 --> 00:51:48,799
Speaker 1: the I R S asking you to explain what all

942
00:51:48,840 --> 00:51:52,919
Speaker 1: this stuff is on your tax return and you never

943
00:51:53,000 --> 00:51:55,640
Speaker 1: asked the tax repairer to put it on there, then yes,

944
00:51:55,719 --> 00:51:58,200
Speaker 1: you will owe kindly all of those years that they

945
00:51:58,239 --> 00:52:02,440
Speaker 1: audit when you can't provide doctor immentation or verification. That's

946
00:52:02,480 --> 00:52:04,719
Speaker 1: another good. So that's our third one right there. And

947
00:52:04,760 --> 00:52:07,000
Speaker 1: that wasn't even on my list, but that was another

948
00:52:07,000 --> 00:52:12,080
Speaker 1: good one. While people, oh we are. Remember when I

949
00:52:12,120 --> 00:52:14,479
Speaker 1: first started doing my taxes, I didn't want to pay

950
00:52:14,520 --> 00:52:17,000
Speaker 1: the tax person. I used to argue with, hey man,

951
00:52:17,040 --> 00:52:20,160
Speaker 1: this is kind of high what are you talking about?

952
00:52:20,840 --> 00:52:22,680
Speaker 1: Can you come in? You know? You know, yeah, I

953
00:52:22,760 --> 00:52:26,239
Speaker 1: am there the key part of my life from accounting

954
00:52:26,280 --> 00:52:30,080
Speaker 1: standpoint with the government, and I'm arguing with this person

955
00:52:30,160 --> 00:52:34,480
Speaker 1: by cutting the deal on my taxes. And I think

956
00:52:34,480 --> 00:52:36,160
Speaker 1: you get that. I'm pretty sure you get a lot

957
00:52:36,200 --> 00:52:38,640
Speaker 1: of idiots like me to come in. Don't want to

958
00:52:38,640 --> 00:52:41,719
Speaker 1: thank you. Over priced, They don't don't try to figure out,

959
00:52:42,040 --> 00:52:44,560
Speaker 1: you know, all this paperwork they just throwed you to

960
00:52:44,640 --> 00:52:47,399
Speaker 1: hand you a trash bag full of information. You got

961
00:52:47,400 --> 00:52:50,000
Speaker 1: to put it all together. Then you put it all together.

962
00:52:50,280 --> 00:52:53,120
Speaker 1: Then they come back, go this much, I gotta pay

963
00:52:53,160 --> 00:52:57,720
Speaker 1: you this much? Right? Why? Why why are we idiots

964
00:52:57,760 --> 00:52:59,799
Speaker 1: like that? Because I because I did it. I did

965
00:53:00,000 --> 00:53:02,560
Speaker 1: Now I don't do that now. I realized that, you know,

966
00:53:02,600 --> 00:53:04,319
Speaker 1: I got c p A. You know, been doing it

967
00:53:04,320 --> 00:53:06,959
Speaker 1: for twenty three years. I'm talking about bout early years.

968
00:53:06,960 --> 00:53:09,320
Speaker 1: I'm sure I was pretty stupid, but I had to

969
00:53:09,360 --> 00:53:13,520
Speaker 1: go apologize to a good friend of mine. She's in Houston,

970
00:53:13,760 --> 00:53:15,759
Speaker 1: and when used to do my taxes and when they

971
00:53:15,800 --> 00:53:21,240
Speaker 1: start creeping up into the thousands, I was like, whoa, whoa, whoa, whoa, whoa,

972
00:53:21,800 --> 00:53:24,320
Speaker 1: what's going on here? We should first of all making money,

973
00:53:25,040 --> 00:53:28,479
Speaker 1: making money, okay, So so and when you make money,

974
00:53:28,560 --> 00:53:31,279
Speaker 1: gets what certain things you gotta have in place. You know,

975
00:53:31,320 --> 00:53:33,960
Speaker 1: you got, for one case, you got all these deducches,

976
00:53:34,000 --> 00:53:36,560
Speaker 1: you travel, you know, if we got to pull all

977
00:53:36,600 --> 00:53:38,920
Speaker 1: this down. And also, like you said, you don't want

978
00:53:38,920 --> 00:53:40,799
Speaker 1: to be if you don't get that phone call four

979
00:53:40,880 --> 00:53:43,200
Speaker 1: or five years later or one year later talking about

980
00:53:43,239 --> 00:53:45,480
Speaker 1: you file at the wrong time, because I've had these

981
00:53:45,480 --> 00:53:49,560
Speaker 1: phone calls, okay, And you talked about the filing part

982
00:53:49,680 --> 00:53:52,480
Speaker 1: is nervous. When you get that letter, you get one

983
00:53:52,480 --> 00:53:54,440
Speaker 1: of those letters because like we always say that I

984
00:53:54,520 --> 00:53:57,200
Speaker 1: arrest normally does not call you directly, but you will

985
00:53:57,239 --> 00:53:59,960
Speaker 1: get that letter in the mail um and they will

986
00:54:00,080 --> 00:54:03,640
Speaker 1: keep sending you letters until you respond or they are

987
00:54:03,920 --> 00:54:06,520
Speaker 1: or they are certainly able to gardner wages. So we

988
00:54:06,640 --> 00:54:09,759
Speaker 1: certainly do will not want to ig for the I

989
00:54:09,880 --> 00:54:13,120
Speaker 1: R S. We don't want to play with them, communicate

990
00:54:13,200 --> 00:54:16,080
Speaker 1: with them, set up payment plans with them. They will

991
00:54:16,120 --> 00:54:18,440
Speaker 1: certainly work with you, but yes, do not play around

992
00:54:18,440 --> 00:54:21,240
Speaker 1: with the I R S. This is like a testimonial

993
00:54:21,320 --> 00:54:24,320
Speaker 1: show for me. Boy, it's the first time I publicly

994
00:54:24,320 --> 00:54:28,560
Speaker 1: admitted all my ignorance about taxes. You know, but that happens.

995
00:54:28,600 --> 00:54:32,080
Speaker 1: But you are not alone. You are certain I'm in

996
00:54:32,120 --> 00:54:34,200
Speaker 1: the club by myself because it comes to this exact

997
00:54:34,280 --> 00:54:36,960
Speaker 1: because I can't speak that for everybody else. Lord, you're

998
00:54:37,000 --> 00:54:39,959
Speaker 1: an expert. You talk to a guy over here that,

999
00:54:40,080 --> 00:54:43,280
Speaker 1: as matured over the years, got the right people around

1000
00:54:43,320 --> 00:54:47,319
Speaker 1: me to protect me sitting over there. Hey, I've had

1001
00:54:47,400 --> 00:54:50,600
Speaker 1: the person in the basement do my taxes. I remember

1002
00:54:50,600 --> 00:54:54,040
Speaker 1: my friend there was this guy he was he sold insurance,

1003
00:54:54,080 --> 00:54:57,120
Speaker 1: but he did taxes on the side. Oh his Rachel good,

1004
00:54:57,880 --> 00:54:59,960
Speaker 1: Rachel good, Yeah, I bet they were good. And I've

1005
00:55:00,200 --> 00:55:03,839
Speaker 1: you got a real nice, really really really good refundsition.

1006
00:55:04,480 --> 00:55:08,719
Speaker 1: Absolutely what you think that letter a few years later

1007
00:55:08,840 --> 00:55:12,680
Speaker 1: saying can you please verify send this documentation to verify

1008
00:55:12,760 --> 00:55:15,000
Speaker 1: this and this, and you're like, I didn't even know

1009
00:55:15,120 --> 00:55:17,520
Speaker 1: I put that one day. Oh my god, oh my god.

1010
00:55:17,840 --> 00:55:20,800
Speaker 1: This is this is like this is like this is flashbacks,

1011
00:55:21,480 --> 00:55:23,719
Speaker 1: flashback because you know, at one point you have to

1012
00:55:23,719 --> 00:55:26,080
Speaker 1: grow up and realize that. You know, That's why I

1013
00:55:26,120 --> 00:55:27,840
Speaker 1: do the show, because you can't be perfect when you

1014
00:55:27,880 --> 00:55:30,000
Speaker 1: do this show. You have to show flaws and be

1015
00:55:30,080 --> 00:55:33,000
Speaker 1: honest with people and also let them know that the

1016
00:55:33,040 --> 00:55:35,279
Speaker 1: reason I have you on the show is because of

1017
00:55:35,320 --> 00:55:38,880
Speaker 1: the fact that your level of expertise is needed for anybody,

1018
00:55:39,000 --> 00:55:43,360
Speaker 1: not just people in business, but individuals because the government,

1019
00:55:43,440 --> 00:55:46,560
Speaker 1: the government does not play when it comes to these taxes,

1020
00:55:46,600 --> 00:55:49,200
Speaker 1: and if you don't file taxes, they will put you

1021
00:55:49,239 --> 00:55:54,080
Speaker 1: in jail. Yes, and and I've talked a lot about

1022
00:55:54,160 --> 00:55:56,839
Speaker 1: this year. They were also those Tax of parents that

1023
00:55:57,080 --> 00:55:59,200
Speaker 1: we're doing all of that funny stuff. They will now

1024
00:55:59,320 --> 00:56:04,480
Speaker 1: when safe the Tax of Parents are consistently submitting fraudulent returns.

1025
00:56:04,760 --> 00:56:07,280
Speaker 1: They are now putting tax reparents in jail. So I

1026
00:56:07,280 --> 00:56:09,359
Speaker 1: I do let clients know, now wait a minute, I'm

1027
00:56:09,400 --> 00:56:12,040
Speaker 1: not going to jail. Orange is my favorite color, I

1028
00:56:12,080 --> 00:56:14,080
Speaker 1: do not. I don't think I wear it well though,

1029
00:56:14,400 --> 00:56:16,480
Speaker 1: So now I'm not going to jail for anyone to

1030
00:56:16,520 --> 00:56:19,719
Speaker 1: get a refund or them to get extra money. Though.

1031
00:56:19,760 --> 00:56:22,040
Speaker 1: I do make sure we walk through the process to

1032
00:56:22,120 --> 00:56:25,000
Speaker 1: make sure you get any deductions that you are do

1033
00:56:25,400 --> 00:56:27,920
Speaker 1: or that maybe you were not aware of. So let

1034
00:56:27,920 --> 00:56:30,120
Speaker 1: me not say that, like I will make sure that

1035
00:56:30,160 --> 00:56:33,160
Speaker 1: you get everything that you deserve. And and just because

1036
00:56:33,200 --> 00:56:34,880
Speaker 1: I'm in Maryland, you have to let your guests know.

1037
00:56:35,000 --> 00:56:38,560
Speaker 1: Just because I reside in Maryland, DC area. You know,

1038
00:56:38,719 --> 00:56:41,680
Speaker 1: most of my clients, probably percent of my clients are

1039
00:56:41,719 --> 00:56:44,359
Speaker 1: remote clients. I never meet them in person. We have

1040
00:56:44,440 --> 00:56:47,640
Speaker 1: a perfect system UM and the intake form. It's an

1041
00:56:47,680 --> 00:56:51,200
Speaker 1: online systems and then we communicate via you know. Now

1042
00:56:51,280 --> 00:56:54,720
Speaker 1: we have conference calls, we have zoom meetings. DOCU sign

1043
00:56:54,800 --> 00:56:57,120
Speaker 1: your documents, UM, so I can work with any of

1044
00:56:57,160 --> 00:57:01,160
Speaker 1: your clients across the country. You give me a social

1045
00:57:01,160 --> 00:57:04,640
Speaker 1: media banner this week so I can post it. Yeah.

1046
00:57:04,760 --> 00:57:07,600
Speaker 1: Now let's talk about your your your show, ask foods?

1047
00:57:07,880 --> 00:57:11,880
Speaker 1: Are you still doing that? UM? I do? UM still

1048
00:57:11,960 --> 00:57:14,440
Speaker 1: do ask foots, which we normally do like a tax

1049
00:57:14,480 --> 00:57:17,800
Speaker 1: tip Tuesday segment of course, Now, just because in the

1050
00:57:17,840 --> 00:57:21,920
Speaker 1: midst of tax season, it gets a little difficult for me. Um,

1051
00:57:21,960 --> 00:57:24,000
Speaker 1: just because most of you know I. You know, I

1052
00:57:24,040 --> 00:57:26,480
Speaker 1: still have the corporate career, I still have the salon,

1053
00:57:26,720 --> 00:57:29,360
Speaker 1: I still have send the kid, and then I'm doing taxes.

1054
00:57:29,440 --> 00:57:32,480
Speaker 1: So but I normally on my page and every day

1055
00:57:32,720 --> 00:57:36,400
Speaker 1: posting informational content. Let's put it that way, so they

1056
00:57:36,400 --> 00:57:40,240
Speaker 1: can always follow my page for informational content. And I

1057
00:57:40,280 --> 00:57:43,880
Speaker 1: am launching because I've had so many people, especially probably

1058
00:57:43,880 --> 00:57:46,520
Speaker 1: from being on your show, that we're asking not just

1059
00:57:46,640 --> 00:57:49,320
Speaker 1: about finance, you know about taxes, but when are we

1060
00:57:49,320 --> 00:57:53,600
Speaker 1: gonna start talking more about budgeting and saving and small

1061
00:57:53,680 --> 00:57:57,720
Speaker 1: businesses multiple streams of income setting up the businesses, how

1062
00:57:57,760 --> 00:58:00,440
Speaker 1: to set up my system correctly? So I did. Finally

1063
00:58:00,640 --> 00:58:04,040
Speaker 1: in the off season December and January, I created a

1064
00:58:04,160 --> 00:58:09,480
Speaker 1: five a five week master class programs and hopefully we

1065
00:58:09,520 --> 00:58:12,200
Speaker 1: will be launching that next month so that I can

1066
00:58:12,240 --> 00:58:14,680
Speaker 1: work you know, because my tax client, say, Lord, I

1067
00:58:14,720 --> 00:58:16,880
Speaker 1: hate that I only talk to you once or twice

1068
00:58:16,880 --> 00:58:19,240
Speaker 1: a year. You know, I need to work with you

1069
00:58:19,320 --> 00:58:22,440
Speaker 1: more on going and because I'm only one person, Um,

1070
00:58:22,480 --> 00:58:25,400
Speaker 1: that gets difficult to do. So I have created this

1071
00:58:25,480 --> 00:58:29,240
Speaker 1: class so that I can work with individuals over you know,

1072
00:58:29,280 --> 00:58:32,840
Speaker 1: a five week program which inevitably will go to you know,

1073
00:58:33,000 --> 00:58:35,400
Speaker 1: working with them and holding their hand, probably over a

1074
00:58:35,480 --> 00:58:37,720
Speaker 1: six month period. So I'm hoping that we'll be able

1075
00:58:37,760 --> 00:58:40,720
Speaker 1: to launch that as tax season ends. Then I'll be

1076
00:58:41,120 --> 00:58:43,240
Speaker 1: starting that up. So let me ask you this, lord,

1077
00:58:43,400 --> 00:58:45,440
Speaker 1: So is that a one off class? Are you somewhere?

1078
00:58:45,640 --> 00:58:47,760
Speaker 1: They come to the class, they kind of register and

1079
00:58:48,040 --> 00:58:50,640
Speaker 1: you create the tax relationship with them, and that's what

1080
00:58:50,640 --> 00:58:53,880
Speaker 1: you're talking about. Well, the class will all be an

1081
00:58:53,880 --> 00:58:57,080
Speaker 1: online class. So I have taken the time to create

1082
00:58:57,120 --> 00:58:59,240
Speaker 1: a five week master class, so there will be a

1083
00:58:59,240 --> 00:59:04,080
Speaker 1: master class of all budgeting, savings, UM, multiple streams of

1084
00:59:04,200 --> 00:59:07,480
Speaker 1: income and all of those things. So it will be

1085
00:59:07,520 --> 00:59:11,080
Speaker 1: an online class. And then every week I will be

1086
00:59:11,120 --> 00:59:14,240
Speaker 1: doing a call with you know, the clients so that

1087
00:59:14,280 --> 00:59:16,680
Speaker 1: we are going through this. And then as we work

1088
00:59:16,720 --> 00:59:19,880
Speaker 1: through that six month process out, they'll be having homework.

1089
00:59:19,960 --> 00:59:23,000
Speaker 1: They'll have to submit their budget, they'll have to show

1090
00:59:23,040 --> 00:59:25,919
Speaker 1: me how they're doing what their savings will go over

1091
00:59:26,080 --> 00:59:28,920
Speaker 1: their small business, you know, how they have their accounts

1092
00:59:28,920 --> 00:59:32,400
Speaker 1: set up and tracking their expenses. So I'm excited because

1093
00:59:32,440 --> 00:59:35,760
Speaker 1: now I'll really get to work with people, UM instead

1094
00:59:35,760 --> 00:59:38,440
Speaker 1: of just during tax season. So I'm really excited about

1095
00:59:38,560 --> 00:59:41,920
Speaker 1: launching the program. So I'm hoping that as soon, like

1096
00:59:41,960 --> 00:59:44,600
Speaker 1: I said, it's recorded and done. I just have to

1097
00:59:44,640 --> 00:59:47,720
Speaker 1: get through um tax season and then we'll be launching that.

1098
00:59:48,600 --> 00:59:50,320
Speaker 1: So it means you'll be back on the show with

1099
00:59:50,760 --> 00:59:53,440
Speaker 1: the second quarter. That's when you're gonna do it. Yes, well,

1100
00:59:53,520 --> 00:59:55,240
Speaker 1: you know, I will reach out to you all as

1101
00:59:55,280 --> 00:59:57,680
Speaker 1: soon as I am launching it so that you can

1102
00:59:57,840 --> 01:00:00,200
Speaker 1: see it. And like I said, so then i can

1103
01:00:00,240 --> 01:00:03,120
Speaker 1: work with people all year round. So I'm really excited

1104
01:00:03,160 --> 01:00:05,680
Speaker 1: about that. That's awesome. Now let's let's this is a

1105
01:00:05,720 --> 01:00:08,680
Speaker 1: simple question, but I think it's necessary. When do you

1106
01:00:08,760 --> 01:00:13,880
Speaker 1: start if you're if you're filing taxes in tax season,

1107
01:00:14,160 --> 01:00:19,720
Speaker 1: when should a person start prepping for taxes? Firstus an individual,

1108
01:00:19,880 --> 01:00:25,280
Speaker 1: then as a business, um as an individual, hopefully in

1109
01:00:25,440 --> 01:00:28,440
Speaker 1: the year so if we so I want to talk

1110
01:00:28,480 --> 01:00:32,160
Speaker 1: about we're in twenty now and will file at the

1111
01:00:32,200 --> 01:00:36,600
Speaker 1: beginning of one because in preparing for it, of course,

1112
01:00:36,720 --> 01:00:40,360
Speaker 1: individuals need to be checking their withholdings and then at

1113
01:00:40,360 --> 01:00:42,960
Speaker 1: the end of the year, so normally you will start

1114
01:00:43,000 --> 01:00:47,360
Speaker 1: getting documents with your December thirty first statements or by

1115
01:00:47,440 --> 01:00:49,880
Speaker 1: January thirty if they have to send out your W

1116
01:00:50,120 --> 01:00:54,320
Speaker 1: two's or ten nine or ten ninety eight. So individuals,

1117
01:00:54,400 --> 01:00:56,840
Speaker 1: of course you should be you know, you should have

1118
01:00:57,000 --> 01:01:00,000
Speaker 1: a folder or you know, some type of envelope where

1119
01:01:00,120 --> 01:01:02,800
Speaker 1: as all of these documents come and you are saving

1120
01:01:02,920 --> 01:01:05,960
Speaker 1: you're you're saving them, or if you make donations throughout

1121
01:01:06,040 --> 01:01:09,480
Speaker 1: the year, saving those receipts, or you can also most

1122
01:01:09,520 --> 01:01:13,480
Speaker 1: individuals now can itemize you know, their house donations and

1123
01:01:13,560 --> 01:01:17,600
Speaker 1: medical expenses. Unfortunately, for individuals that's all you know, that's

1124
01:01:17,600 --> 01:01:20,440
Speaker 1: about it that you can itemize. Now with the law changes,

1125
01:01:20,480 --> 01:01:23,640
Speaker 1: they took a lot of that away. Now, businesses, you

1126
01:01:23,800 --> 01:01:26,520
Speaker 1: have taxes, like you said, for yourself, taxes is all

1127
01:01:26,600 --> 01:01:30,120
Speaker 1: year long, so that you know, businesses don't start getting

1128
01:01:30,120 --> 01:01:34,000
Speaker 1: their stuff together. Businesses, because you want to be able

1129
01:01:34,040 --> 01:01:37,640
Speaker 1: to write off everything that is related to your business.

1130
01:01:37,840 --> 01:01:41,360
Speaker 1: So hopefully you are tracking those expenses during the year

1131
01:01:41,400 --> 01:01:44,640
Speaker 1: and keeping those receipts, which I know is an overwhelming

1132
01:01:44,720 --> 01:01:47,880
Speaker 1: task because most people in your business. You're good at

1133
01:01:47,960 --> 01:01:51,000
Speaker 1: what your businesses, and you're not necessarily good at the

1134
01:01:51,080 --> 01:01:53,840
Speaker 1: financial side of it. Um And that's why there's a

1135
01:01:53,880 --> 01:01:56,480
Speaker 1: link in my bio for the quick book app that

1136
01:01:56,560 --> 01:02:00,200
Speaker 1: I recommend and it keeps track of your in um,

1137
01:02:00,200 --> 01:02:02,400
Speaker 1: it keeps track of your expenses. It even keeps track

1138
01:02:02,440 --> 01:02:05,040
Speaker 1: of the mileage right on your phone. That's a huge

1139
01:02:05,080 --> 01:02:09,120
Speaker 1: deduction for business owners. So anything that you are doing

1140
01:02:09,200 --> 01:02:13,040
Speaker 1: to and from and meetings and classes and clients, you

1141
01:02:13,080 --> 01:02:16,520
Speaker 1: get fifty eight cents a mile. So that's a huge deduction.

1142
01:02:16,560 --> 01:02:18,800
Speaker 1: But we need to be keeping track of that, so

1143
01:02:18,960 --> 01:02:23,560
Speaker 1: business owners, small business owners, side hustle owners, um, any

1144
01:02:23,600 --> 01:02:25,959
Speaker 1: of those things. You know, this is all year long.

1145
01:02:26,080 --> 01:02:27,840
Speaker 1: You have to keep track of it to make sure

1146
01:02:27,880 --> 01:02:31,640
Speaker 1: you're getting all of those deductions. That's so important. It's awesome, Laura.

1147
01:02:31,680 --> 01:02:35,280
Speaker 1: How can we get a touch with you? The best way,

1148
01:02:35,400 --> 01:02:37,880
Speaker 1: just like you said, to find me. Everybody can find

1149
01:02:37,920 --> 01:02:41,480
Speaker 1: me or an instant Instagram is um at. I'm I

1150
01:02:41,600 --> 01:02:45,640
Speaker 1: am Laura, l A U R A foost f like

1151
01:02:45,760 --> 01:02:49,360
Speaker 1: frank oo s like sam um or my email is

1152
01:02:49,440 --> 01:02:53,840
Speaker 1: foosts at asked foods dot com. Very easy. Our friend

1153
01:02:53,880 --> 01:02:57,360
Speaker 1: as always, your wonderful and your energy wonderful in your

1154
01:02:57,400 --> 01:02:59,520
Speaker 1: approach to how you do. This is your gift, this

1155
01:02:59,600 --> 01:03:01,680
Speaker 1: is your path as they are one and the same,

1156
01:03:01,800 --> 01:03:04,760
Speaker 1: but some people try to differentiase them that's why I

1157
01:03:04,800 --> 01:03:06,680
Speaker 1: just put them both out there again. Thank you for

1158
01:03:06,680 --> 01:03:08,480
Speaker 1: coming on my show. And I also send me a

1159
01:03:08,520 --> 01:03:11,400
Speaker 1: social media banner, send me a social media manager when

1160
01:03:11,400 --> 01:03:13,080
Speaker 1: we get that posted, and get some help for some

1161
01:03:13,120 --> 01:03:16,920
Speaker 1: of these people like me. Yes, I got you, Okay,

1162
01:03:16,920 --> 01:03:20,800
Speaker 1: thank you. I'll take care. Look to your children's eyes

1163
01:03:21,040 --> 01:03:24,000
Speaker 1: to see the true magic of a forest. It's a

1164
01:03:24,040 --> 01:03:27,160
Speaker 1: storybook world for them. You look and see a tree,

1165
01:03:27,600 --> 01:03:30,480
Speaker 1: They see the wrinkled face of a wizard with arms

1166
01:03:30,560 --> 01:03:34,560
Speaker 1: outstretched to the sky. They see treasuring pebbles. They see

1167
01:03:34,600 --> 01:03:37,720
Speaker 1: a windy path that could lead to adventure, and they

1168
01:03:37,760 --> 01:03:42,360
Speaker 1: see you. They're fearless. Guide. Is this fascinating world? Find

1169
01:03:42,360 --> 01:03:45,440
Speaker 1: a forest near you and start exploring and discover the forest.

1170
01:03:45,560 --> 01:03:47,800
Speaker 1: Dot org brought to you by the United States Forest

1171
01:03:47,880 --> 01:03:50,760
Speaker 1: Service and the ad Council. If I could be you

1172
01:03:51,160 --> 01:03:53,760
Speaker 1: and you could be me for just one hour, if

1173
01:03:53,760 --> 01:03:57,200
Speaker 1: you could find a way to get inside each other's mind,

1174
01:03:57,600 --> 01:04:02,880
Speaker 1: walk a mile in my shoes. Welcome all in my shoes.

1175
01:04:03,240 --> 01:04:06,480
Speaker 1: We've all felt left out, and for some that feeling

1176
01:04:06,520 --> 01:04:10,040
Speaker 1: lasts more than a moment. We can change that. Learn

1177
01:04:10,080 --> 01:04:12,840
Speaker 1: how it belonging begins with us. Dot org brought to

1178
01:04:12,880 --> 01:04:16,680
Speaker 1: you by the AD Council. Welcome out in the shoot.

1179
01:04:20,480 --> 01:04:23,920
Speaker 1: What grows in the forest trees? Sure you know what

1180
01:04:24,000 --> 01:04:27,760
Speaker 1: else grows in the forest, Our imagination, our sense of wonder,

1181
01:04:28,160 --> 01:04:31,320
Speaker 1: and our family bonds grow too, because when we disconnect

1182
01:04:31,400 --> 01:04:38,040
Speaker 1: from this and connect with this, we reconnect with each other.

1183
01:04:38,800 --> 01:04:41,640
Speaker 1: The forest is closer than you think. Find a forest

1184
01:04:41,800 --> 01:04:45,280
Speaker 1: near you and start exploring. I Discover the Forest dot Org.

1185
01:04:45,600 --> 01:04:48,160
Speaker 1: Brought to you by the United States Forest Service and

1186
01:04:48,240 --> 01:04:51,480
Speaker 1: the AD Council. Our next guest there on the phone,

1187
01:04:51,760 --> 01:04:54,520
Speaker 1: straight out of Gary and Dana by way of our

1188
01:04:56,720 --> 01:05:00,560
Speaker 1: They are childhood friends and enthusiastic consumers of Off n T.

1189
01:05:01,040 --> 01:05:03,480
Speaker 1: I'm my love. My wife would love y'all. She just

1190
01:05:03,680 --> 01:05:06,440
Speaker 1: loves her some team man. They are the co founders

1191
01:05:06,480 --> 01:05:09,360
Speaker 1: of Black and Goal, the first black owned, nationally distributed

1192
01:05:09,400 --> 01:05:13,240
Speaker 1: coffee brand, is challenging coffee kings like Starbucks and Pets

1193
01:05:13,320 --> 01:05:16,840
Speaker 1: with a socially conscious business model aimed at supporting at

1194
01:05:16,920 --> 01:05:20,880
Speaker 1: risk communities. They are selling coffee with the cause. Please

1195
01:05:20,880 --> 01:05:24,560
Speaker 1: welcome to money making Conversation. Co founders p J. Caesar

1196
01:05:24,640 --> 01:05:27,959
Speaker 1: and my man Rod Johnson. How you doing, Team doing world,

1197
01:05:27,960 --> 01:05:30,680
Speaker 1: because thank you for having us. You guys from Gary

1198
01:05:30,680 --> 01:05:34,160
Speaker 1: and Dana. And one of the big big celebrities out

1199
01:05:34,200 --> 01:05:36,680
Speaker 1: of Garyanna is the families, the Jackson five family and

1200
01:05:36,720 --> 01:05:39,320
Speaker 1: of course Michael Jackson. Tell us a little background of

1201
01:05:39,400 --> 01:05:41,680
Speaker 1: you guys, because you're lifelong friends and I know your

1202
01:05:41,720 --> 01:05:44,560
Speaker 1: business is based out of out of hour, but tell

1203
01:05:44,600 --> 01:05:46,640
Speaker 1: us how I started and uh at the relationship that

1204
01:05:46,760 --> 01:05:49,600
Speaker 1: you guys built to take it to our and Gary

1205
01:05:49,600 --> 01:05:53,280
Speaker 1: and Dana. Yeah. Yeah, so this was rod Um. As

1206
01:05:53,280 --> 01:05:57,680
Speaker 1: you mentioned, we born and raising Gary, Indianna. We actually

1207
01:05:57,760 --> 01:06:01,200
Speaker 1: grew up a rock throw for each other on the

1208
01:06:01,280 --> 01:06:05,959
Speaker 1: same block, graduated from high school. Um, uh right next

1209
01:06:06,200 --> 01:06:08,640
Speaker 1: alongside to each other. In part of ways UM to

1210
01:06:08,720 --> 01:06:12,440
Speaker 1: pursue our own collegiate careers, myself going down to Indiana

1211
01:06:12,520 --> 01:06:18,800
Speaker 1: University and right uh to university. Who's your throwing group? Uh?

1212
01:06:18,920 --> 01:06:22,320
Speaker 1: And per mail Uh took a different oute uh to

1213
01:06:22,520 --> 01:06:25,600
Speaker 1: University of Northern Iowa. UM and which is you know

1214
01:06:25,680 --> 01:06:30,120
Speaker 1: kind of how we made that transition to being headquartered

1215
01:06:30,160 --> 01:06:34,240
Speaker 1: and operated out of Iowa. Uh. From there pursued careers

1216
01:06:34,760 --> 01:06:40,480
Speaker 1: UM and nonprofit management as well as retail merchandizing, respectively,

1217
01:06:40,560 --> 01:06:43,760
Speaker 1: and decided we wanted to leverage those skills that we

1218
01:06:43,800 --> 01:06:46,960
Speaker 1: had garnered over the last decade or so into an

1219
01:06:47,040 --> 01:06:51,200
Speaker 1: entrepreneurial endeavor. Uh. It made sense to do something that

1220
01:06:51,240 --> 01:06:55,560
Speaker 1: we were familiar with, not necessarily from a scientific standpoint,

1221
01:06:55,560 --> 01:06:59,160
Speaker 1: but just as consumers um as you may reference to

1222
01:06:59,560 --> 01:07:01,960
Speaker 1: uh and and come there black and bol was born.

1223
01:07:02,080 --> 01:07:06,560
Speaker 1: So you know, just a real work, organic relationship that

1224
01:07:06,560 --> 01:07:09,840
Speaker 1: that turned into a business partnership. Well, the interesting thing

1225
01:07:09,840 --> 01:07:12,320
Speaker 1: about it when they when you when people tell you

1226
01:07:12,360 --> 01:07:14,920
Speaker 1: when you invest in stock in the stock market, they

1227
01:07:14,960 --> 01:07:17,400
Speaker 1: tell you to invest is something that you live like

1228
01:07:17,600 --> 01:07:19,440
Speaker 1: vest as if you you know, if you're going home

1229
01:07:19,480 --> 01:07:21,720
Speaker 1: deeper all the time, you should invest in that. If

1230
01:07:21,720 --> 01:07:24,320
Speaker 1: you're gonna consider a stock, consider Stockholme Depot, if you

1231
01:07:24,640 --> 01:07:26,600
Speaker 1: if you go to a tech shop, things like that,

1232
01:07:26,640 --> 01:07:29,560
Speaker 1: you eat that McDonald's consider McDonald's should be the stock

1233
01:07:29,640 --> 01:07:32,360
Speaker 1: that you consider as your favorite because that's what you're

1234
01:07:32,640 --> 01:07:34,800
Speaker 1: investing your time and your food in. Anyway, so that

1235
01:07:34,840 --> 01:07:37,479
Speaker 1: Cannet have stocked. So you guys are saying, hey, we're

1236
01:07:37,480 --> 01:07:41,000
Speaker 1: a big coffee drinkers, big tea drinkers. Why did that

1237
01:07:41,120 --> 01:07:43,400
Speaker 1: make that part of the business plan the business model?

1238
01:07:43,600 --> 01:07:46,919
Speaker 1: But it doesn't start as simple as that, correct correct, um, Well,

1239
01:07:46,960 --> 01:07:49,440
Speaker 1: you know, that that certainly played a major role into

1240
01:07:49,600 --> 01:07:53,320
Speaker 1: why we decided to pursue this just as consumers of

1241
01:07:53,400 --> 01:07:57,400
Speaker 1: those products, Um, we had that familiarity and given the

1242
01:07:58,320 --> 01:08:02,120
Speaker 1: mass consumption of it, there's some residents where a much

1243
01:08:02,240 --> 01:08:05,600
Speaker 1: larger audience but than than just uh in us too.

1244
01:08:05,640 --> 01:08:10,800
Speaker 1: So uh so to your point about pursuing an opportunity

1245
01:08:10,840 --> 01:08:13,880
Speaker 1: where you have some familiarity that at least planted the

1246
01:08:13,960 --> 01:08:16,599
Speaker 1: speed for us to start Black and Bold, right, you know,

1247
01:08:16,760 --> 01:08:18,600
Speaker 1: and let's start with the name. Well, how did the

1248
01:08:18,680 --> 01:08:21,760
Speaker 1: name come about? Black and Bold? Yeah? Um, you know,

1249
01:08:22,160 --> 01:08:24,680
Speaker 1: it's a it's a double entendre. Uh you know it

1250
01:08:25,320 --> 01:08:29,560
Speaker 1: on the surface, it represents the products that we offer, um,

1251
01:08:29,600 --> 01:08:33,639
Speaker 1: you know, black coffee, black feed, bold favoring um. But

1252
01:08:33,760 --> 01:08:37,479
Speaker 1: also it's a mantra, if you will, in the way

1253
01:08:37,520 --> 01:08:41,680
Speaker 1: that we govern our lives as uh, black entrepreneurs and

1254
01:08:41,880 --> 01:08:46,000
Speaker 1: and black men in society, um, taking a very assertive

1255
01:08:46,200 --> 01:08:50,080
Speaker 1: and assumptive role and in every endeavor that we barked

1256
01:08:50,120 --> 01:08:53,679
Speaker 1: on embarked upon. So um, you know, there is embedded

1257
01:08:53,720 --> 01:08:57,960
Speaker 1: in that sort of a a call to action, if

1258
01:08:58,000 --> 01:09:01,400
Speaker 1: you will, as well as a description our full of

1259
01:09:01,439 --> 01:09:04,720
Speaker 1: sort from the product. Really just because I'm not a

1260
01:09:04,720 --> 01:09:07,479
Speaker 1: coffee drinker. That's not a negative. I'm just not a confee.

1261
01:09:07,720 --> 01:09:11,960
Speaker 1: My wife is a tremendous no, thank you, thank you,

1262
01:09:12,000 --> 01:09:13,639
Speaker 1: because you know, I don't want to put anything negative

1263
01:09:13,680 --> 01:09:16,240
Speaker 1: about that. You know, my wife is a tremendous tea

1264
01:09:16,560 --> 01:09:18,960
Speaker 1: tea person. Oh my goodness. She starts to day with tea,

1265
01:09:19,080 --> 01:09:21,240
Speaker 1: She walks around with tea, she takes the tea to

1266
01:09:21,280 --> 01:09:25,040
Speaker 1: the restaurant. She is a tea drinker. Okay, And so

1267
01:09:25,040 --> 01:09:26,840
Speaker 1: so you got you gotta, you gotta. You got both

1268
01:09:26,880 --> 01:09:30,280
Speaker 1: extremes here, a non coffee drink and a super tea drinker.

1269
01:09:30,640 --> 01:09:32,840
Speaker 1: Now when I when I when I when I talk

1270
01:09:32,920 --> 01:09:36,280
Speaker 1: about coffee because I've seen stories on coffees here. You know,

1271
01:09:36,320 --> 01:09:38,599
Speaker 1: they have different coffee from different parts of the world,

1272
01:09:38,720 --> 01:09:42,160
Speaker 1: and some people have climb mountains and the South America

1273
01:09:42,200 --> 01:09:45,000
Speaker 1: to get the right type of coffee. The the texture,

1274
01:09:45,080 --> 01:09:48,360
Speaker 1: the flavor, it all makes a big difference. And how

1275
01:09:48,400 --> 01:09:50,479
Speaker 1: did you guys, you know, did you guys have a

1276
01:09:50,520 --> 01:09:52,360
Speaker 1: favorite coffe because you don't know abouty We all know

1277
01:09:52,400 --> 01:09:54,840
Speaker 1: about Starbucks and Peach and all that. Now we have

1278
01:09:54,960 --> 01:09:59,439
Speaker 1: black and bold that what were you guys drinking or

1279
01:09:59,479 --> 01:10:02,960
Speaker 1: what we got experience, your experiment with different types of brands,

1280
01:10:03,040 --> 01:10:06,920
Speaker 1: pride to launching your brand a taste. Yeah, this is

1281
01:10:06,960 --> 01:10:09,439
Speaker 1: t J. I definitely jump in on this, me being

1282
01:10:09,520 --> 01:10:14,600
Speaker 1: there um equivalent of your wife, all right when it

1283
01:10:14,640 --> 01:10:18,719
Speaker 1: comes to coffee, definitely pull ride into the coffee side

1284
01:10:18,720 --> 01:10:22,559
Speaker 1: of this venture. From a consumer first stand point. He

1285
01:10:22,640 --> 01:10:26,960
Speaker 1: hasn't really bragged about his tea enthusiasm. But okay, so

1286
01:10:27,000 --> 01:10:29,120
Speaker 1: you so you're the coffee guy, p J. You're the

1287
01:10:29,160 --> 01:10:32,560
Speaker 1: coffee guy. You're the coffee guy. Okay, Rod, you're the

1288
01:10:32,600 --> 01:10:35,840
Speaker 1: tea guy. Yes, you can put it that way. Okay,

1289
01:10:36,280 --> 01:10:38,439
Speaker 1: that's a perfect relationship because you know, you focus on

1290
01:10:38,479 --> 01:10:40,760
Speaker 1: your strength. So now p J, you're talking about the

1291
01:10:40,760 --> 01:10:43,719
Speaker 1: coffee because you know I, you know I have Fred

1292
01:10:44,320 --> 01:10:47,000
Speaker 1: I managed Steve Harveys. Steve Harvey is a coffee fanatic.

1293
01:10:47,080 --> 01:10:48,840
Speaker 1: You know. He had to get his coffee on, you know,

1294
01:10:49,200 --> 01:10:50,600
Speaker 1: and there's a lot and like I said, nothing was

1295
01:10:50,640 --> 01:10:52,240
Speaker 1: wrong with that. It was just the fact that he

1296
01:10:52,479 --> 01:10:54,840
Speaker 1: wanted his coffee and he had it having a certain

1297
01:10:54,880 --> 01:10:57,000
Speaker 1: way and he was happy once he got it in

1298
01:10:57,080 --> 01:10:59,160
Speaker 1: his hands. You know, there's a lot of famous and

1299
01:10:59,200 --> 01:11:02,720
Speaker 1: everyday people who consumed coffee the same way. How do

1300
01:11:02,800 --> 01:11:05,240
Speaker 1: you consume coffee? What drives you to have a good

1301
01:11:05,479 --> 01:11:09,519
Speaker 1: cup of coffee? Man? That has evolved so much from

1302
01:11:09,520 --> 01:11:12,879
Speaker 1: my introduction in the coffee. And so I really started

1303
01:11:13,120 --> 01:11:16,080
Speaker 1: drinking coffee when I started my professional career, and I was,

1304
01:11:16,280 --> 01:11:19,960
Speaker 1: you know this this young buck, first time career or

1305
01:11:20,080 --> 01:11:25,200
Speaker 1: you go, first generation corporate career person, and uh was

1306
01:11:25,240 --> 01:11:28,880
Speaker 1: introduced to coffee. The caffeine hit and that was just

1307
01:11:28,920 --> 01:11:30,760
Speaker 1: a matter of all right, this is now I'm gonna

1308
01:11:30,760 --> 01:11:34,280
Speaker 1: feel my own, you know, predetermined success on a day

1309
01:11:34,280 --> 01:11:36,760
Speaker 1: to day basis. And so at the time, I mean,

1310
01:11:36,880 --> 01:11:39,880
Speaker 1: it was you can hear me a sugar down, I say,

1311
01:11:39,960 --> 01:11:41,320
Speaker 1: And that was good enough as long as they have

1312
01:11:41,400 --> 01:11:45,400
Speaker 1: some caffeine in it. But alone, this journey career wise

1313
01:11:45,760 --> 01:11:49,240
Speaker 1: and the discovery of you know, what makes a good

1314
01:11:49,280 --> 01:11:53,360
Speaker 1: cup of coffee was really just the volume of coffee consumed.

1315
01:11:53,560 --> 01:11:58,960
Speaker 1: And also with the different coffee shops experienced and um,

1316
01:11:59,040 --> 01:12:01,519
Speaker 1: you know, riding not both been quite a bit of

1317
01:12:01,520 --> 01:12:05,479
Speaker 1: our time traveling within our careers and spending so much

1318
01:12:05,479 --> 01:12:08,000
Speaker 1: time and coffee shops, you learn that there's like fresh

1319
01:12:08,080 --> 01:12:12,519
Speaker 1: roasted coffee just by default tastes different. But unless you're

1320
01:12:12,520 --> 01:12:15,439
Speaker 1: going to a coffee shop that you're getting that fresh

1321
01:12:15,479 --> 01:12:18,240
Speaker 1: couple of coffee. You don't really realize that where you

1322
01:12:18,280 --> 01:12:22,360
Speaker 1: know the my grandmother drank closers every every morning. That's

1323
01:12:22,680 --> 01:12:24,760
Speaker 1: night and day. That was my dad. That was my dad.

1324
01:12:25,320 --> 01:12:29,040
Speaker 1: Always tell people at night, Yeah, yep, exactly to tell people.

1325
01:12:29,240 --> 01:12:31,559
Speaker 1: I try to correlate this to two things that people

1326
01:12:31,600 --> 01:12:35,000
Speaker 1: do consume a lot of. Right, So you think about wine, right,

1327
01:12:35,040 --> 01:12:37,639
Speaker 1: and so always tell people if you're not drinking bottom

1328
01:12:37,680 --> 01:12:39,840
Speaker 1: shelf wine, you shouldn't be drinking bottom shelf coffee because

1329
01:12:39,840 --> 01:12:43,280
Speaker 1: it's a delicacy of the product that you're drinking that

1330
01:12:43,400 --> 01:12:46,280
Speaker 1: actually has flavor within it, and the fresher it is,

1331
01:12:46,439 --> 01:12:49,160
Speaker 1: the more you taste the original flavor. It's all coffee based,

1332
01:12:49,160 --> 01:12:53,040
Speaker 1: don't get me wrong, but the actual like delicacy, the

1333
01:12:53,680 --> 01:12:56,880
Speaker 1: distinctness that comes with you know, the means to the

1334
01:12:56,960 --> 01:13:00,720
Speaker 1: end real uh it definitely, there's definitely levels to it.

1335
01:13:00,760 --> 01:13:03,600
Speaker 1: And so the more we we had access to, the

1336
01:13:03,680 --> 01:13:06,679
Speaker 1: more consumed, the more we appreciate it. What good coffee

1337
01:13:06,800 --> 01:13:09,519
Speaker 1: is um and for me, it's it's a black coffee

1338
01:13:09,920 --> 01:13:12,760
Speaker 1: light meeting or dark roast, because I just appreciate fresh

1339
01:13:12,840 --> 01:13:17,679
Speaker 1: roasted black coffee. But Um, there's a whole different spectrum

1340
01:13:17,720 --> 01:13:20,080
Speaker 1: from people from thinking about coffee, just from how do

1341
01:13:20,120 --> 01:13:22,599
Speaker 1: I get my caffeine to how do I enjoy this,

1342
01:13:23,320 --> 01:13:25,920
Speaker 1: you know, kind of mature my experience in this product

1343
01:13:26,320 --> 01:13:29,559
Speaker 1: and get my caffeine at the same time. Yeah, here's

1344
01:13:29,600 --> 01:13:32,320
Speaker 1: the interesting thing about it. When you started talking, I

1345
01:13:32,320 --> 01:13:36,840
Speaker 1: could almost images came about in my in my mind

1346
01:13:36,880 --> 01:13:39,680
Speaker 1: about you know, you're you're so passionate that can I

1347
01:13:39,720 --> 01:13:43,680
Speaker 1: can almost smell the conversation that they're roma, you know,

1348
01:13:43,720 --> 01:13:46,280
Speaker 1: because that's like a good piece of steak to me.

1349
01:13:46,400 --> 01:13:48,240
Speaker 1: You know, they say you bring it. You know, you know,

1350
01:13:48,360 --> 01:13:50,639
Speaker 1: you can go to a certain quality steakholleges. They're bringing

1351
01:13:50,640 --> 01:13:52,080
Speaker 1: the meat out to you and let you see it.

1352
01:13:52,360 --> 01:13:54,400
Speaker 1: They say, which one do you want? And that's what

1353
01:13:54,439 --> 01:13:57,640
Speaker 1: you're saying here. A coffee is not all coffee is

1354
01:13:57,680 --> 01:14:02,000
Speaker 1: the same. The roma, the taste hi hi hi, comes

1355
01:14:02,080 --> 01:14:03,880
Speaker 1: up to your nose when you're about to drink it.

1356
01:14:03,960 --> 01:14:06,960
Speaker 1: All that plays into the whole process of a good

1357
01:14:07,120 --> 01:14:09,840
Speaker 1: cup of coffee. Now you're saying, when you start out,

1358
01:14:10,080 --> 01:14:11,960
Speaker 1: you just drink a lot of people just drinking coffee.

1359
01:14:12,240 --> 01:14:14,320
Speaker 1: Like I said, my dad was a folg This guy,

1360
01:14:14,439 --> 01:14:16,479
Speaker 1: you know, I could just see that coffee pot. Oh

1361
01:14:16,560 --> 01:14:18,160
Speaker 1: my mom, it was it was a time and he

1362
01:14:18,240 --> 01:14:21,040
Speaker 1: went off. He put the he put that little think

1363
01:14:21,120 --> 01:14:23,560
Speaker 1: that little it was like a little uh strainer, It

1364
01:14:23,640 --> 01:14:25,920
Speaker 1: was a little white strainer. He put the coffee bran.

1365
01:14:26,000 --> 01:14:27,679
Speaker 1: He was in there and then they pulled the water

1366
01:14:27,760 --> 01:14:29,879
Speaker 1: through and then all of a sudden that was his coffee.

1367
01:14:30,400 --> 01:14:33,360
Speaker 1: He was happy and so but today it's like a

1368
01:14:33,520 --> 01:14:36,240
Speaker 1: whole science to it. And just to hear you talk

1369
01:14:36,320 --> 01:14:38,640
Speaker 1: about that, PJ was like it was like it was

1370
01:14:38,680 --> 01:14:41,200
Speaker 1: like I'm big on desserts. It was like me eating

1371
01:14:41,200 --> 01:14:43,439
Speaker 1: a nice piece of German chocolate cake. The way you

1372
01:14:43,520 --> 01:14:46,360
Speaker 1: was talking, man, he was, he was, he was passionate

1373
01:14:46,360 --> 01:14:48,760
Speaker 1: about that cup of coffee. Man. I was like, man,

1374
01:14:48,760 --> 01:15:00,360
Speaker 1: he's serious, ain't he talking about German? That we put

1375
01:15:00,400 --> 01:15:01,800
Speaker 1: that to the top of the list right there. Well,

1376
01:15:01,800 --> 01:15:03,640
Speaker 1: you know, because you know, I think when when I

1377
01:15:03,640 --> 01:15:05,880
Speaker 1: when I when I heard your story, you know, in

1378
01:15:05,960 --> 01:15:08,719
Speaker 1: the in the whole aspect of you know, you know

1379
01:15:08,560 --> 01:15:10,640
Speaker 1: you left a full time job to do this. You know,

1380
01:15:10,760 --> 01:15:13,360
Speaker 1: you guys weren't like you know, uh, you know, not

1381
01:15:13,479 --> 01:15:15,720
Speaker 1: your novices. You know you you wanted to do it.

1382
01:15:16,040 --> 01:15:20,040
Speaker 1: You're passionate about teas and coffees just part of your lifestyle.

1383
01:15:20,360 --> 01:15:22,439
Speaker 1: But you jumped out there. Now I want to switch

1384
01:15:22,520 --> 01:15:24,760
Speaker 1: over to my tea man right now, because I heard that.

1385
01:15:24,960 --> 01:15:27,760
Speaker 1: I heard the coffee story from PJ and they're raw.

1386
01:15:28,120 --> 01:15:32,320
Speaker 1: Tell me your tea story, your t journey. Yeah, so

1387
01:15:32,720 --> 01:15:35,639
Speaker 1: very similar, uh yeah, very similar to tea. Just had

1388
01:15:35,840 --> 01:15:41,000
Speaker 1: a real appreciation for not necessarily from a productivity standpoint, um,

1389
01:15:41,080 --> 01:15:44,400
Speaker 1: but actually the exact opposite, relaxed at the end of

1390
01:15:44,400 --> 01:15:46,680
Speaker 1: the day. Um. And that was a habit that I

1391
01:15:46,800 --> 01:15:49,600
Speaker 1: picked up growing up watching my mom and my my

1392
01:15:49,680 --> 01:15:54,360
Speaker 1: grandparents drink a variety of teas for a variety of reasons.

1393
01:15:54,520 --> 01:15:57,679
Speaker 1: And I think that's why I really gravitated more so

1394
01:15:58,160 --> 01:16:01,360
Speaker 1: to tea as opposed to coffee, because of the different

1395
01:16:01,360 --> 01:16:05,719
Speaker 1: benefits like green tea has uh you know, health uh

1396
01:16:05,760 --> 01:16:10,000
Speaker 1: implicate implications, but benefits as opposed to the health benefits

1397
01:16:10,000 --> 01:16:12,240
Speaker 1: that comes with the black tea or an herbal tea.

1398
01:16:12,360 --> 01:16:14,800
Speaker 1: And so just just having a cup of tea to

1399
01:16:15,120 --> 01:16:18,519
Speaker 1: end my day after ripping and running and and and

1400
01:16:18,560 --> 01:16:21,800
Speaker 1: trying to uh you know, be successful along the way. Um,

1401
01:16:22,000 --> 01:16:24,400
Speaker 1: it just made sense to incorporate that as a part

1402
01:16:24,400 --> 01:16:27,280
Speaker 1: of my my end of the day ritual. So, um,

1403
01:16:27,840 --> 01:16:32,040
Speaker 1: you made a point earlier how complimentary our tastes are

1404
01:16:32,280 --> 01:16:35,479
Speaker 1: or preferences are. Uh, it is really makes sense for

1405
01:16:35,560 --> 01:16:38,800
Speaker 1: us to make that into a business. Absolutely, And I'm

1406
01:16:38,800 --> 01:16:42,040
Speaker 1: proud of you guys trust to your natural instincts because

1407
01:16:42,080 --> 01:16:44,280
Speaker 1: that's a plus. But you know, here's a guy. You

1408
01:16:44,280 --> 01:16:47,920
Speaker 1: know I'm from. I'm from Houston, Texas, big barbecue country. Okay,

1409
01:16:47,960 --> 01:16:51,320
Speaker 1: so you go into a barbecue jointing, you know, free tea,

1410
01:16:52,439 --> 01:16:55,439
Speaker 1: sugar and come with your Davis sweet none sweet, big

1411
01:16:55,439 --> 01:16:58,960
Speaker 1: old think as much tea as you know, big old

1412
01:16:59,040 --> 01:17:02,759
Speaker 1: jugger teachers sitting over there. What you watch, sir, Sweeten Sweeten,

1413
01:17:03,360 --> 01:17:09,040
Speaker 1: So that's my introduction to tea. Big, big holding juggle

1414
01:17:09,120 --> 01:17:11,559
Speaker 1: teachers brought to your table kind of look a little

1415
01:17:11,560 --> 01:17:14,920
Speaker 1: bit light brownish, you know what I'm saying. And they

1416
01:17:15,000 --> 01:17:18,719
Speaker 1: just somebody po limon in there and throw some sugar

1417
01:17:18,760 --> 01:17:21,479
Speaker 1: in there, and they rocking and rolling. Now, my wife

1418
01:17:21,560 --> 01:17:32,200
Speaker 1: she looked at that. She's disgusted. That's see, Rob, I'm

1419
01:17:32,240 --> 01:17:34,800
Speaker 1: pretty sure you she's just like you. What's that over there?

1420
01:17:34,800 --> 01:17:41,960
Speaker 1: I would never drink that? That's horrific. She she walks

1421
01:17:42,040 --> 01:17:43,960
Speaker 1: around I can. I can appreciate a good couple of

1422
01:17:44,000 --> 01:17:47,640
Speaker 1: sweet teeth from the South. I'm not. I don't that

1423
01:17:47,760 --> 01:17:49,920
Speaker 1: hard of a lot, and I can get it. Why

1424
01:17:50,400 --> 01:17:54,800
Speaker 1: you know why you want one of those big Oh

1425
01:17:54,880 --> 01:17:58,120
Speaker 1: my goodness, Okay, I'm enjoying myself. I got a coffee

1426
01:17:58,200 --> 01:18:00,280
Speaker 1: drinker here, and I got a tea man here. My

1427
01:18:00,360 --> 01:18:02,400
Speaker 1: wife used to tea to wake up. I tell your

1428
01:18:02,439 --> 01:18:04,240
Speaker 1: somefing it's funny when I tease her a lot about

1429
01:18:04,280 --> 01:18:06,200
Speaker 1: her tea, because you know, if she go, if she

1430
01:18:06,280 --> 01:18:08,880
Speaker 1: doesn't get the tea, she's not a nice person that day.

1431
01:18:09,840 --> 01:18:14,000
Speaker 1: She she's fussy. She's really fussy. Row she's fussy. And

1432
01:18:14,560 --> 01:18:16,880
Speaker 1: I always tell I said, look, I said, would you

1433
01:18:16,960 --> 01:18:19,040
Speaker 1: go get your tea and get out and get it.

1434
01:18:19,120 --> 01:18:20,719
Speaker 1: Just get on out of my face right now, get

1435
01:18:20,760 --> 01:18:24,200
Speaker 1: your tea so you can become normal again. Become normal again.

1436
01:18:25,360 --> 01:18:27,720
Speaker 1: You know, she's straight out of the Belice Rod. You

1437
01:18:27,800 --> 01:18:31,360
Speaker 1: know I met her. You know, I didn't know she

1438
01:18:31,560 --> 01:18:36,320
Speaker 1: was hooked on tea. I thought that was just some

1439
01:18:36,600 --> 01:18:39,920
Speaker 1: mild little drink she was drinking. Now, thirty years later,

1440
01:18:40,280 --> 01:18:45,680
Speaker 1: my wife is addicted to tea. She cannot live without it.

1441
01:18:46,080 --> 01:18:49,040
Speaker 1: And I'm happy for but I've learned that in her,

1442
01:18:49,240 --> 01:18:52,400
Speaker 1: in her and and drinking something that you enjoy, and

1443
01:18:52,520 --> 01:18:55,559
Speaker 1: that's what this is all about. And joy relaxing because

1444
01:18:55,600 --> 01:18:58,360
Speaker 1: I heard p J say that it relaxed me. It

1445
01:18:58,560 --> 01:19:01,400
Speaker 1: gave me a sense of offered. So what is the

1446
01:19:01,479 --> 01:19:05,519
Speaker 1: strong selling point of your product? Black and Bowl? Sure, um,

1447
01:19:05,880 --> 01:19:07,880
Speaker 1: you know, peace feel free free to jump in. But

1448
01:19:08,439 --> 01:19:12,240
Speaker 1: um uh, I would say from the tea standpoint, Um,

1449
01:19:12,400 --> 01:19:16,320
Speaker 1: you know, offering the the organic loose leaf t really

1450
01:19:16,400 --> 01:19:20,320
Speaker 1: does provide for a different experience as opposed to the

1451
01:19:20,479 --> 01:19:24,960
Speaker 1: prepackaged piece that say that most people are accustomed to.

1452
01:19:25,439 --> 01:19:29,160
Speaker 1: It really does lend itself to having a much more

1453
01:19:29,400 --> 01:19:33,920
Speaker 1: robust experience when you're taking that stip of TU. It's

1454
01:19:33,920 --> 01:19:37,240
Speaker 1: a much more flavorful um experience. And so being very

1455
01:19:37,280 --> 01:19:41,439
Speaker 1: intentional about having that those loose leaf options and a

1456
01:19:41,640 --> 01:19:45,720
Speaker 1: variety of assortments, uh, was very intentional. Uh. And the

1457
01:19:45,880 --> 01:19:48,120
Speaker 1: same kind of goals with coffee. It's it's a much

1458
01:19:48,200 --> 01:19:53,080
Speaker 1: more scientific aspect to it, uh, considering that a specialty coffee. Uh.

1459
01:19:53,479 --> 01:19:55,200
Speaker 1: And I'll kick it over to p to kind of

1460
01:19:55,240 --> 01:19:58,120
Speaker 1: filling the blanks on that, Yeah, because he's a different cat. Now,

1461
01:19:58,200 --> 01:20:00,400
Speaker 1: So you you're a little more. E is he going

1462
01:20:00,520 --> 01:20:02,920
Speaker 1: with the tea? I have a nice little sweet tea.

1463
01:20:02,960 --> 01:20:06,120
Speaker 1: It was while see, I didn't think t PJ wouldn't

1464
01:20:06,120 --> 01:20:08,439
Speaker 1: respond like that. He has to have his coffee in

1465
01:20:08,439 --> 01:20:13,040
Speaker 1: a certain way. You're you're a little bit more passionate

1466
01:20:13,080 --> 01:20:15,240
Speaker 1: about that, because when because when Rod said that, I

1467
01:20:15,280 --> 01:20:17,679
Speaker 1: went seeming, I gotta keep bringing up my wife because

1468
01:20:17,680 --> 01:20:20,240
Speaker 1: your tea drinker, she go to a restaurant, bring me

1469
01:20:20,280 --> 01:20:22,280
Speaker 1: a hot water, she bring her tea with her. She

1470
01:20:22,479 --> 01:20:27,439
Speaker 1: brings her tea with her. That's her, That's that's her.

1471
01:20:27,520 --> 01:20:29,800
Speaker 1: So I gotta get you guys break because I gotta.

1472
01:20:29,880 --> 01:20:32,559
Speaker 1: I gotta introduce her brand because yeah, because I love

1473
01:20:32,640 --> 01:20:35,040
Speaker 1: for her, the story making you guys rich because she

1474
01:20:35,200 --> 01:20:40,280
Speaker 1: bout tea some teeth. So so I gotta get me.

1475
01:20:40,360 --> 01:20:43,479
Speaker 1: I gotta go on, I got to, I got to.

1476
01:20:43,680 --> 01:20:45,840
Speaker 1: And so I'm just I'm gonna slide over the PJ

1477
01:20:46,000 --> 01:20:49,520
Speaker 1: the coffee, the passionate man, because his tone and conversation

1478
01:20:50,080 --> 01:20:52,360
Speaker 1: with this coffee was a little bit different than raw

1479
01:20:52,720 --> 01:20:55,680
Speaker 1: Rod was a little you know, he was much more professional.

1480
01:20:56,280 --> 01:20:59,840
Speaker 1: But the passion I mean see something by coffee drinkers anyway,

1481
01:21:00,040 --> 01:21:04,240
Speaker 1: coofy drink is a little bit crazy about their coffee.

1482
01:21:05,000 --> 01:21:08,800
Speaker 1: You know, they gotta have it. It will be offended.

1483
01:21:09,040 --> 01:21:11,920
Speaker 1: Will be offended if you put a bad cup of

1484
01:21:11,960 --> 01:21:13,800
Speaker 1: coffee in front of them and call it a good

1485
01:21:13,840 --> 01:21:16,960
Speaker 1: cup of coffee. Am I hitting you? P J am

1486
01:21:17,000 --> 01:21:22,840
Speaker 1: I hitting you right? You know what, I'm fairly lenient

1487
01:21:22,920 --> 01:21:25,800
Speaker 1: with my consumption on what I drink. I'm fairly lenient.

1488
01:21:25,880 --> 01:21:27,760
Speaker 1: Like I said, I've been across the sect room. But

1489
01:21:27,920 --> 01:21:32,639
Speaker 1: I do enjoy educating people or that there's more two

1490
01:21:32,720 --> 01:21:35,800
Speaker 1: coffee than where they know. At least they know that

1491
01:21:35,880 --> 01:21:38,360
Speaker 1: there is better out there, at least the potentially for

1492
01:21:38,600 --> 01:21:42,439
Speaker 1: better out there. So don't don't get me wrong. I

1493
01:21:42,800 --> 01:21:45,200
Speaker 1: still focus on the end to it means, which is caffeine.

1494
01:21:45,280 --> 01:21:49,360
Speaker 1: But it's definitely hit different when we roast our own

1495
01:21:50,080 --> 01:21:52,320
Speaker 1: and we can educate people on on the why of

1496
01:21:52,439 --> 01:21:55,880
Speaker 1: doing that, right, So from a from a you know,

1497
01:21:56,600 --> 01:22:00,479
Speaker 1: what makes our products different again starting form from the

1498
01:22:00,600 --> 01:22:06,000
Speaker 1: beginning is we we are a rosary. We roast unlike

1499
01:22:06,080 --> 01:22:08,840
Speaker 1: green coffee or pre roasted coffee all the way to

1500
01:22:08,920 --> 01:22:11,240
Speaker 1: a finished good. And that's where coffee is going to have.

1501
01:22:11,920 --> 01:22:14,080
Speaker 1: It's the best taste profile. So when you think about

1502
01:22:14,880 --> 01:22:20,559
Speaker 1: people correlate warm coffee to bad coffee or room timp

1503
01:22:20,600 --> 01:22:22,519
Speaker 1: called the blue grown coffee to back off because it

1504
01:22:22,600 --> 01:22:27,719
Speaker 1: tastes it tastes bitter, and that's because it's flat, stale,

1505
01:22:27,800 --> 01:22:31,200
Speaker 1: older coffee. It's not freshed. If it's fresh, you actually

1506
01:22:31,280 --> 01:22:34,519
Speaker 1: taste more of its flavored notes that come from these

1507
01:22:34,560 --> 01:22:36,840
Speaker 1: coffee beans. A lot of people also don't know that

1508
01:22:37,040 --> 01:22:40,000
Speaker 1: a coffee bean is the pit of a cherry. So

1509
01:22:40,120 --> 01:22:42,360
Speaker 1: you think about the cherries we eat, we throw those

1510
01:22:42,400 --> 01:22:44,840
Speaker 1: pits away and nobody trying to choke on a pit. Right.

1511
01:22:44,960 --> 01:22:50,120
Speaker 1: But in these coffee growing regions where you know these

1512
01:22:50,200 --> 01:22:54,280
Speaker 1: farmers are planting these plants, they are also planting other crop,

1513
01:22:54,840 --> 01:22:59,080
Speaker 1: whether it's the blackberries, weather is blueberries, so on and

1514
01:22:59,120 --> 01:23:01,760
Speaker 1: so for. And those offee beans are absorbing nose notes.

1515
01:23:02,360 --> 01:23:04,760
Speaker 1: And so when you have this cup of coffee, it's

1516
01:23:04,760 --> 01:23:08,280
Speaker 1: not a um an additive that you should be tasting

1517
01:23:08,840 --> 01:23:10,880
Speaker 1: on your black couple of coffee. It should also it

1518
01:23:10,880 --> 01:23:14,679
Speaker 1: should be these subtle notes that actually make it feel distinct.

1519
01:23:15,120 --> 01:23:18,559
Speaker 1: And so that's in a in a mainstream coffee standpoint,

1520
01:23:18,680 --> 01:23:20,559
Speaker 1: you don't really get to taste that on the everyday

1521
01:23:20,600 --> 01:23:23,000
Speaker 1: basis unless you know that that exists to have been

1522
01:23:23,320 --> 01:23:27,240
Speaker 1: expected more out of things. So um, that's one of

1523
01:23:27,320 --> 01:23:30,400
Speaker 1: the things that definitely come through with our coffee options. Again,

1524
01:23:30,439 --> 01:23:33,720
Speaker 1: we provide light roast, medium roads, and dark roads. You

1525
01:23:33,800 --> 01:23:37,240
Speaker 1: can get your fixed from the options we have. But

1526
01:23:37,439 --> 01:23:41,360
Speaker 1: given that it's fresh, you actually taste more of the

1527
01:23:41,520 --> 01:23:44,400
Speaker 1: quality within it. And that's that by default, is a

1528
01:23:44,479 --> 01:23:48,280
Speaker 1: big point of difference. Uh, for the everyday coffee customer.

1529
01:23:48,720 --> 01:23:52,639
Speaker 1: There's way more nuances that you could get into distract

1530
01:23:52,680 --> 01:23:55,639
Speaker 1: too much. No, no, no, no no, because your conversation

1531
01:23:55,720 --> 01:23:59,160
Speaker 1: way lower level. We definitely there. Your conversation way lower

1532
01:23:59,160 --> 01:24:01,960
Speaker 1: and Rob, you know you just roasted different types. You know,

1533
01:24:02,040 --> 01:24:04,360
Speaker 1: you gotta chair, you know you most people throw away

1534
01:24:04,439 --> 01:24:07,599
Speaker 1: the chair. You know, give plants other plants around here.

1535
01:24:07,800 --> 01:24:09,519
Speaker 1: You come on where you get the medium lighting? Dog

1536
01:24:09,640 --> 01:24:13,040
Speaker 1: roating to you? I just can tell. Does he get

1537
01:24:13,080 --> 01:24:15,479
Speaker 1: on your nerves talking about coffee? That's because you do

1538
01:24:15,520 --> 01:24:17,680
Speaker 1: hear that conversation over there. Man. You look, you're a

1539
01:24:17,680 --> 01:24:20,760
Speaker 1: little quick conversation. But I'm not trying to pitch you guys.

1540
01:24:20,800 --> 01:24:22,760
Speaker 1: It gets each other. But tell you something, bro, you

1541
01:24:22,840 --> 01:24:25,640
Speaker 1: gotta get you your tea conversation up. You got to

1542
01:24:25,680 --> 01:24:28,439
Speaker 1: upgrade your te conversation, brother, because you just heard PJ.

1543
01:24:28,960 --> 01:24:31,479
Speaker 1: PJ was over there, man, I was. I was talking

1544
01:24:31,520 --> 01:24:35,000
Speaker 1: to a scientist. I was talking to a scientist over there,

1545
01:24:35,000 --> 01:24:38,680
Speaker 1: a farmer. I would talk to the world traveler, this

1546
01:24:38,800 --> 01:24:42,240
Speaker 1: guy from the Morning or Gary and damn here from Brazil.

1547
01:24:42,840 --> 01:24:45,160
Speaker 1: That's why I was talking about. He's climbing the mountains,

1548
01:24:45,760 --> 01:24:48,759
Speaker 1: you know, with a backpack, you know, with some dogs

1549
01:24:48,840 --> 01:24:51,839
Speaker 1: and some mules, talking about we gotta get the finest.

1550
01:24:52,040 --> 01:24:55,000
Speaker 1: He's sticking his hand in the ground and pulling the

1551
01:24:55,120 --> 01:24:58,599
Speaker 1: seeds up. This is the salt I want my coffee

1552
01:24:58,680 --> 01:25:03,360
Speaker 1: to come from. You know what's funny about that? And

1553
01:25:03,640 --> 01:25:07,400
Speaker 1: that's how he is about everything. Right. We grew up

1554
01:25:07,439 --> 01:25:09,559
Speaker 1: together and you kind of get used to it out

1555
01:25:09,560 --> 01:25:13,840
Speaker 1: for a while twenty something years. That's that's how we

1556
01:25:14,040 --> 01:25:16,519
Speaker 1: rocked about. I love it. I love it, but you know,

1557
01:25:16,640 --> 01:25:19,800
Speaker 1: the deity of your relationship. I'm to jar myself because

1558
01:25:19,800 --> 01:25:23,599
Speaker 1: I respect you know, anybody who steps out and trust

1559
01:25:23,680 --> 01:25:26,599
Speaker 1: their instincts and have a plan, because that's what money

1560
01:25:26,640 --> 01:25:31,800
Speaker 1: making conversations about. Individuals who trust, put the right people

1561
01:25:31,840 --> 01:25:34,320
Speaker 1: around them, and then put a product out there and

1562
01:25:34,400 --> 01:25:36,720
Speaker 1: deep you people react to the product, not only when

1563
01:25:36,760 --> 01:25:39,360
Speaker 1: they react to problem. You have the product available when

1564
01:25:39,400 --> 01:25:41,720
Speaker 1: they react. Because a lot of people got stuff out there,

1565
01:25:41,960 --> 01:25:44,759
Speaker 1: they put it out there, cleared off the shelves. Okay

1566
01:25:44,800 --> 01:25:48,400
Speaker 1: with it with the second, third, fourth round. Oh, we

1567
01:25:48,479 --> 01:25:50,680
Speaker 1: gotta got to raise some more money. We gotta. We

1568
01:25:50,720 --> 01:25:52,880
Speaker 1: didn't know we're gonna sell that fast. So when I

1569
01:25:52,960 --> 01:25:55,639
Speaker 1: think about what you guys are doing, I commend Black

1570
01:25:55,680 --> 01:25:58,599
Speaker 1: and Bold. Now, how do we get your product here?

1571
01:25:58,760 --> 01:26:01,480
Speaker 1: It's in Target, right, it's in what stores is available

1572
01:26:01,520 --> 01:26:03,479
Speaker 1: and so we can start talking about that. Yeah, So,

1573
01:26:04,000 --> 01:26:07,360
Speaker 1: as you opened the show with, we are nationally accessible

1574
01:26:08,000 --> 01:26:12,080
Speaker 1: via our retail partnership with Target. Uh, and it's available

1575
01:26:12,160 --> 01:26:15,320
Speaker 1: in select stores. Um. You can check either Target dot

1576
01:26:15,400 --> 01:26:18,120
Speaker 1: com or our website to see if there's one UH

1577
01:26:18,200 --> 01:26:21,280
Speaker 1: specific to you. UH, and if not, it's available online

1578
01:26:21,320 --> 01:26:24,519
Speaker 1: in a couple of places. Again those to those two websites,

1579
01:26:24,520 --> 01:26:27,000
Speaker 1: as well as Amazon dot Com as well. Now one

1580
01:26:27,040 --> 01:26:29,559
Speaker 1: of these there's always an angle. And I said something

1581
01:26:29,640 --> 01:26:33,040
Speaker 1: in my intro Coffee with a Cause. Why is the

1582
01:26:33,200 --> 01:26:35,680
Speaker 1: whole social impact? Because you can just go out there

1583
01:26:35,680 --> 01:26:38,599
Speaker 1: and make some money and just and go and sleep

1584
01:26:38,680 --> 01:26:42,720
Speaker 1: well at night, and what you're making a five percent Oh, Yeah,

1585
01:26:42,720 --> 01:26:46,760
Speaker 1: bro Go revenue goes to the causes. Why is that

1586
01:26:46,920 --> 01:26:50,080
Speaker 1: important to the Black and Bold brand or to you

1587
01:26:50,439 --> 01:26:53,679
Speaker 1: Rod or to you p J. Sure so, yeah, popit.

1588
01:26:53,720 --> 01:26:57,800
Speaker 1: Center of our profits are contributed to initiatives and nonprofits

1589
01:26:57,880 --> 01:27:01,280
Speaker 1: that support at risk youth UM. And we were very

1590
01:27:01,400 --> 01:27:06,439
Speaker 1: deliberate and selecting that demographic because it's a vulnerable community. UM.

1591
01:27:06,720 --> 01:27:10,320
Speaker 1: Growing up in Gary, Indiana, we may have been considered

1592
01:27:10,720 --> 01:27:14,200
Speaker 1: UM at risk you and so we ultimately identify with

1593
01:27:14,840 --> 01:27:18,200
Speaker 1: UM those who are in need of resources to ultimately

1594
01:27:18,479 --> 01:27:21,160
Speaker 1: live their best lives. And what better way to do

1595
01:27:21,360 --> 01:27:24,519
Speaker 1: that than to incorporate it and into our business model

1596
01:27:24,800 --> 01:27:27,840
Speaker 1: UM so that it gives the everyday consumer the the

1597
01:27:27,920 --> 01:27:32,240
Speaker 1: opportunity to participate in that process as well. UM. You know,

1598
01:27:32,760 --> 01:27:37,519
Speaker 1: many companies have social impact as a part of what

1599
01:27:37,640 --> 01:27:40,880
Speaker 1: they do, you know, prioritizing purpose and profit. But it's

1600
01:27:40,920 --> 01:27:45,240
Speaker 1: not particular to those communities that, like I said, we

1601
01:27:45,360 --> 01:27:49,280
Speaker 1: most closely identify with. So we were deciding what does

1602
01:27:49,320 --> 01:27:52,960
Speaker 1: this entrepreneur what this entrepreneurship look like for us? We

1603
01:27:53,080 --> 01:27:56,400
Speaker 1: wanted to make sure that we brought them along for

1604
01:27:56,479 --> 01:28:00,760
Speaker 1: the journey as well. Yeah, I mean I had a

1605
01:28:00,800 --> 01:28:03,160
Speaker 1: little bit on ad a little bit onto that rock

1606
01:28:03,240 --> 01:28:05,240
Speaker 1: kind of nailed that one, hit that one out the park.

1607
01:28:05,360 --> 01:28:10,000
Speaker 1: But the being heavy coffee, being heavy tea consumers. As

1608
01:28:10,040 --> 01:28:12,719
Speaker 1: we talked about entrepreneurship and you know what a success

1609
01:28:12,880 --> 01:28:14,920
Speaker 1: look like and who do we give back to and

1610
01:28:15,000 --> 01:28:18,639
Speaker 1: when do we give back? Going down our corporate career labs,

1611
01:28:18,760 --> 01:28:20,560
Speaker 1: it's like, okay, well we'll be able to you know,

1612
01:28:21,479 --> 01:28:24,040
Speaker 1: close to retirement and X y Z money then we

1613
01:28:24,080 --> 01:28:26,200
Speaker 1: can start making an impact. And it's like, okay, that's

1614
01:28:26,680 --> 01:28:30,439
Speaker 1: that's that's not the case. We we can actually focus

1615
01:28:30,520 --> 01:28:33,720
Speaker 1: on how do we make this impact sooner, especially to

1616
01:28:33,800 --> 01:28:37,880
Speaker 1: the communities that we relate to, especially in industry that

1617
01:28:37,920 --> 01:28:40,559
Speaker 1: we're spending all this money in. And it came back

1618
01:28:40,640 --> 01:28:44,280
Speaker 1: to rod T consumption. In my coffee consumption. We would

1619
01:28:44,280 --> 01:28:46,760
Speaker 1: have these conversations over a cup of coffee and tea

1620
01:28:47,120 --> 01:28:50,680
Speaker 1: in different coffee shops and it's like, yo, what as

1621
01:28:50,800 --> 01:28:53,880
Speaker 1: much money as we put into this, where's the representation,

1622
01:28:54,439 --> 01:28:58,519
Speaker 1: where's the engagement, where's the impact? And we didn't see it,

1623
01:28:58,560 --> 01:29:01,439
Speaker 1: And so it really just manifested itself in the coffee

1624
01:29:01,439 --> 01:29:05,040
Speaker 1: and tea one from our consumerism, but to just the

1625
01:29:05,160 --> 01:29:09,120
Speaker 1: lack of the impact is largest I mean, coffee is

1626
01:29:09,160 --> 01:29:12,840
Speaker 1: the second highest consumer consumed beverage in America behind water,

1627
01:29:13,680 --> 01:29:18,000
Speaker 1: and where the domestic impact for people in our community.

1628
01:29:18,840 --> 01:29:21,879
Speaker 1: And so just by the fault of that, it naturally

1629
01:29:21,880 --> 01:29:24,920
Speaker 1: aligned to us as entrepreneurs, which helps fuel our energy,

1630
01:29:24,960 --> 01:29:27,960
Speaker 1: help to our passion to continue down this journey and

1631
01:29:28,240 --> 01:29:30,960
Speaker 1: and and to try to slay these dig dragons. Well

1632
01:29:31,000 --> 01:29:33,439
Speaker 1: they're big, and but because you care, and that's what

1633
01:29:33,880 --> 01:29:36,479
Speaker 1: h You know, I look at my life and and

1634
01:29:36,600 --> 01:29:40,720
Speaker 1: the journey, and it is a continual journey, and it's

1635
01:29:40,720 --> 01:29:43,320
Speaker 1: about who who do I help? You know, because I

1636
01:29:44,080 --> 01:29:46,080
Speaker 1: didn't get here by myself, and you know, you two

1637
01:29:46,120 --> 01:29:48,320
Speaker 1: guys didn't get out of Gary and the Ant by yourselves.

1638
01:29:48,680 --> 01:29:50,680
Speaker 1: It was a people who saw and pushed you and

1639
01:29:51,080 --> 01:29:54,479
Speaker 1: and saw bigger values and opportunities for you. And you

1640
01:29:54,560 --> 01:29:57,200
Speaker 1: had a unique talent that they saw and they it

1641
01:29:57,320 --> 01:29:58,920
Speaker 1: may have been just one teacher, might have been just

1642
01:29:59,000 --> 01:30:01,439
Speaker 1: one friend, might have even men sister, maybeen, somebody in

1643
01:30:01,479 --> 01:30:04,880
Speaker 1: the neighborhood that went, you're you're better, You're bigger. Don't settle,

1644
01:30:05,240 --> 01:30:08,560
Speaker 1: and you guys don't settle. And that's why throughout my

1645
01:30:08,920 --> 01:30:11,360
Speaker 1: my interview with you, guys, I tease you and we're

1646
01:30:11,479 --> 01:30:15,799
Speaker 1: joking around, but there's one respect here because you're not settlers.

1647
01:30:15,880 --> 01:30:19,240
Speaker 1: And then on top of that, you still remember, you know,

1648
01:30:19,320 --> 01:30:21,560
Speaker 1: like you're using an example. People might have thought that

1649
01:30:21,720 --> 01:30:26,280
Speaker 1: we were down trodden, that we were uh out of Gary,

1650
01:30:26,560 --> 01:30:29,599
Speaker 1: out of the community where you know, values for success

1651
01:30:29,640 --> 01:30:32,519
Speaker 1: are limited and people are only gonna settle because they

1652
01:30:32,560 --> 01:30:35,400
Speaker 1: want to be on section eight. Because everybody describes the

1653
01:30:35,439 --> 01:30:37,559
Speaker 1: community that they don't live in based on what they

1654
01:30:37,680 --> 01:30:39,880
Speaker 1: hear or what they see on CNN or what they

1655
01:30:39,920 --> 01:30:42,960
Speaker 1: see on Fox, or what they reading or one article,

1656
01:30:43,120 --> 01:30:46,960
Speaker 1: you know, like everybody in Flint, Michigan is drinking bad water,

1657
01:30:47,200 --> 01:30:50,040
Speaker 1: you know, because that's what they read, that's what they think.

1658
01:30:50,600 --> 01:30:52,120
Speaker 1: But the thing that I'm just trying to tell you,

1659
01:30:52,240 --> 01:30:54,519
Speaker 1: two guys, is that I brought you on my show

1660
01:30:54,920 --> 01:30:58,120
Speaker 1: was to say thank you, and uh, black and bold

1661
01:30:58,400 --> 01:31:01,599
Speaker 1: is just an avenue for change. Yes, you are doing

1662
01:31:01,680 --> 01:31:06,880
Speaker 1: the coffee thing, p J. Yes you're doing the t thing, Rock,

1663
01:31:07,400 --> 01:31:09,640
Speaker 1: but you're doing a bigger thing. You're changing lives and

1664
01:31:09,680 --> 01:31:12,760
Speaker 1: you're moving forward, and you're aggressively trying to tell people

1665
01:31:12,800 --> 01:31:16,080
Speaker 1: that they can be, that they are special, despite their differences,

1666
01:31:16,160 --> 01:31:19,840
Speaker 1: despite their color, despite the naysayers despite people telling them

1667
01:31:19,920 --> 01:31:22,720
Speaker 1: they can't. They can't make it because the environment that

1668
01:31:22,800 --> 01:31:25,479
Speaker 1: they're growing up in or they're living in is that

1669
01:31:25,760 --> 01:31:28,560
Speaker 1: is that the is that the ultimate goal? I know

1670
01:31:29,000 --> 01:31:32,320
Speaker 1: coffee and tea is the business, But you guys can

1671
01:31:32,320 --> 01:31:35,479
Speaker 1: answer separately, rock what is the ultimate goal? When I

1672
01:31:35,560 --> 01:31:37,080
Speaker 1: make a statement like that to the both of you,

1673
01:31:39,600 --> 01:31:42,200
Speaker 1: I mean you you hit the mile on the head.

1674
01:31:42,280 --> 01:31:45,280
Speaker 1: I mean that that's exactly our reason for being that.

1675
01:31:45,439 --> 01:31:48,880
Speaker 1: That's the ethos of what we do is to resource

1676
01:31:48,960 --> 01:31:53,760
Speaker 1: communities that are talented but may not have visibility to

1677
01:31:54,520 --> 01:31:58,880
Speaker 1: passways UH to success UM until again, like like I said,

1678
01:31:58,960 --> 01:32:02,000
Speaker 1: bringing them alone for the journey is something that's intentional

1679
01:32:02,120 --> 01:32:05,160
Speaker 1: because we we resonate with them, we see them, We

1680
01:32:05,280 --> 01:32:08,479
Speaker 1: want them to know that that they're heard because we

1681
01:32:08,600 --> 01:32:11,320
Speaker 1: were once in that position. So just just reaching back,

1682
01:32:11,720 --> 01:32:14,679
Speaker 1: UM and not forgetting about where you come from, about

1683
01:32:14,800 --> 01:32:19,640
Speaker 1: those people who UM have similar journeys and similar struggles

1684
01:32:19,680 --> 01:32:23,960
Speaker 1: and overcoming obstacles as you UM is something that regardless

1685
01:32:24,080 --> 01:32:26,920
Speaker 1: of the endeavor, I think we I speak for us both,

1686
01:32:27,400 --> 01:32:29,519
Speaker 1: It's going to be a part of what we do.

1687
01:32:29,800 --> 01:32:33,160
Speaker 1: It's impossible to for not to Yeah, I'm I'm I'm

1688
01:32:33,200 --> 01:32:35,519
Speaker 1: gonna take it over to p J. The talker. You know,

1689
01:32:35,560 --> 01:32:37,080
Speaker 1: he's gonna he's gonna go a little deeper. He might

1690
01:32:37,120 --> 01:32:38,760
Speaker 1: even open up the Bible on this one, you know,

1691
01:32:38,800 --> 01:32:43,320
Speaker 1: because he hear what I shouldn't. I shouldn't Next time

1692
01:32:43,320 --> 01:32:45,600
Speaker 1: we interview, I would let you go, lad, because you know,

1693
01:32:45,760 --> 01:32:48,280
Speaker 1: it gives him time to think. He gets to he

1694
01:32:48,360 --> 01:32:51,120
Speaker 1: gets to hear what you left out, you know, and

1695
01:32:51,240 --> 01:32:54,439
Speaker 1: expound those of stuff. He gets to piggyback on your

1696
01:32:54,520 --> 01:32:57,679
Speaker 1: thought and make it his thought and all that stuff.

1697
01:32:57,720 --> 01:33:01,320
Speaker 1: So we're gonna let PJ the straight out of the

1698
01:33:01,400 --> 01:33:04,200
Speaker 1: Moor Hour, you know, by way of Gary, and then

1699
01:33:04,240 --> 01:33:07,520
Speaker 1: I would call him the headliner for this show, headliner

1700
01:33:07,640 --> 01:33:16,280
Speaker 1: PJ H Black and Bot to talk that so you know, yeah,

1701
01:33:16,439 --> 01:33:20,599
Speaker 1: it's it's it's this one is this one is? That's

1702
01:33:20,600 --> 01:33:22,080
Speaker 1: why I said, you hit the nail on the head.

1703
01:33:22,320 --> 01:33:27,559
Speaker 1: Rod did as well. Me when I talked to youth,

1704
01:33:27,920 --> 01:33:30,880
Speaker 1: I uh always tell them. I didn't realize how low

1705
01:33:30,960 --> 01:33:34,519
Speaker 1: expectations I had of myself until I realized how low

1706
01:33:34,560 --> 01:33:39,479
Speaker 1: expectation society had for me. And once I realized that,

1707
01:33:39,920 --> 01:33:43,320
Speaker 1: you know, the doors wide open on continuing to discover

1708
01:33:44,240 --> 01:33:46,320
Speaker 1: in order to decide, you know, what to do with

1709
01:33:46,479 --> 01:33:49,200
Speaker 1: that new discovery and can you be successful? Did that

1710
01:33:49,280 --> 01:33:52,080
Speaker 1: put you on the path to impact more people? And

1711
01:33:52,680 --> 01:33:56,439
Speaker 1: representation for me has been huge in seeing other people

1712
01:33:56,680 --> 01:33:59,080
Speaker 1: that I can relate to other black people in particular

1713
01:33:59,120 --> 01:34:02,240
Speaker 1: black men in particular. It um in path or success

1714
01:34:02,560 --> 01:34:05,040
Speaker 1: for me to study and learn from them as well.

1715
01:34:05,200 --> 01:34:07,080
Speaker 1: And it doesn't have to be direct connection, but just

1716
01:34:07,240 --> 01:34:10,640
Speaker 1: to be to be a sponge on that. And so uh,

1717
01:34:11,200 --> 01:34:13,519
Speaker 1: we have two purposes for us to continue to discover

1718
01:34:14,040 --> 01:34:16,600
Speaker 1: what success means for us in order to win on

1719
01:34:16,640 --> 01:34:19,920
Speaker 1: the path and the path continue to become wider for

1720
01:34:20,000 --> 01:34:23,320
Speaker 1: what we're what we're venturing down, but also for true

1721
01:34:23,360 --> 01:34:28,640
Speaker 1: representation for our youth, for our fellow black entrepreneur appears um,

1722
01:34:28,880 --> 01:34:33,960
Speaker 1: for black people in coffee, for uh, the whole gab

1723
01:34:34,120 --> 01:34:36,800
Speaker 1: it just in the sense of what representation, especially new

1724
01:34:36,840 --> 01:34:41,280
Speaker 1: representation in spaces we don't really occupy often can really

1725
01:34:41,360 --> 01:34:46,719
Speaker 1: mean to our culture, to our commerce, uh, our youth,

1726
01:34:47,120 --> 01:34:49,640
Speaker 1: all of the above and so UM, you know, we

1727
01:34:49,760 --> 01:34:54,479
Speaker 1: have a huge responsibility UM that we're fortunately passionate about

1728
01:34:54,600 --> 01:34:57,760
Speaker 1: but very very confident that we can continue to force

1729
01:34:57,840 --> 01:35:00,719
Speaker 1: his path to to help enlighten more of our people

1730
01:35:00,800 --> 01:35:05,360
Speaker 1: on on pursuing things that they are naturally curious and

1731
01:35:05,800 --> 01:35:08,600
Speaker 1: even though they may not see you know that the

1732
01:35:09,040 --> 01:35:12,479
Speaker 1: doors already wide open, they can be those people to

1733
01:35:12,640 --> 01:35:15,680
Speaker 1: open that door. That's my man, p J. Rod, the

1734
01:35:15,760 --> 01:35:19,080
Speaker 1: co founders of Black and Bowl. You can find a

1735
01:35:19,120 --> 01:35:22,479
Speaker 1: product online that's black. BLK and Bold is in three

1736
01:35:22,600 --> 01:35:24,960
Speaker 1: hundred and fifty or more Target stores as well as

1737
01:35:25,120 --> 01:35:27,639
Speaker 1: online at Target stores. If you want to hear more

1738
01:35:27,800 --> 01:35:31,040
Speaker 1: money Making Conversation interviews, go to Money Making Conversation dot com.

1739
01:35:31,439 --> 01:35:35,439
Speaker 1: I'm Rashaan McDonald. I'm your host, and we're live here

1740
01:35:35,479 --> 01:35:38,840
Speaker 1: outside the Perez family home, just waiting for the and

1741
01:35:39,040 --> 01:35:42,000
Speaker 1: there they go, almost on time. This morning. Mom is

1742
01:35:42,120 --> 01:35:44,519
Speaker 1: coming out the front door strong with a double arm

1743
01:35:44,640 --> 01:35:47,439
Speaker 1: kid carry. Looks like dad has the bags. Daughter is

1744
01:35:47,479 --> 01:35:51,479
Speaker 1: bringing up the rear. Oh but the diaper bag wasn't closed.

1745
01:35:51,760 --> 01:35:56,400
Speaker 1: Diapers and toys are everywhere. Oh but mom has just

1746
01:35:56,760 --> 01:35:59,880
Speaker 1: nailed the perfect car seat buckle for the toddler. And

1747
01:36:00,240 --> 01:36:02,559
Speaker 1: now the eldest daughter, who looks to be about nine

1748
01:36:02,680 --> 01:36:05,479
Speaker 1: or ten, has secured herself in the booster seat. Dead

1749
01:36:05,560 --> 01:36:09,400
Speaker 1: zips of bad clothes and they're off. Ah, but looks

1750
01:36:09,439 --> 01:36:11,680
Speaker 1: like mom doesn't realize her coffee cup is still on

1751
01:36:11,720 --> 01:36:15,559
Speaker 1: the roof of the car, and there it goes. Oh,

1752
01:36:16,000 --> 01:36:18,960
Speaker 1: that's a shame that mug was a fan favorite. Don't

1753
01:36:19,000 --> 01:36:21,479
Speaker 1: sweat the small stuff, just nail the big stuff, like

1754
01:36:21,600 --> 01:36:23,400
Speaker 1: making sure your kids are buckled correctly in the right

1755
01:36:23,439 --> 01:36:25,600
Speaker 1: seat for their agent's eyes. Learn more. N h T

1756
01:36:25,760 --> 01:36:29,160
Speaker 1: s a dot gov slash the Right Seat visits a

1757
01:36:29,560 --> 01:36:32,519
Speaker 1: dot gov slash the Right Seat, brought to you by

1758
01:36:32,600 --> 01:36:37,080
Speaker 1: NITZA and the ad Council. What grows in the forest trees?

1759
01:36:37,560 --> 01:36:40,880
Speaker 1: Sure no. What else grows in the forest, Our imagination,

1760
01:36:41,240 --> 01:36:44,320
Speaker 1: our sense of wonder, and our family bonds grow too,

1761
01:36:44,720 --> 01:36:49,720
Speaker 1: because when we disconnect from this and connect with this,

1762
01:36:51,160 --> 01:36:54,600
Speaker 1: we reconnect with each other. The forest is closer than

1763
01:36:54,680 --> 01:36:58,040
Speaker 1: you think. Find a forest near you and start exploring.

1764
01:36:58,200 --> 01:37:00,720
Speaker 1: I Discover the Forest dot org, brought to you by

1765
01:37:00,760 --> 01:37:05,440
Speaker 1: the United States Force Service and the AD Council. Adoption

1766
01:37:05,520 --> 01:37:07,840
Speaker 1: of teams from foster care is a topic not enough

1767
01:37:07,880 --> 01:37:10,240
Speaker 1: people know about, and we're here to change that. I'm

1768
01:37:10,280 --> 01:37:14,000
Speaker 1: April Denuity, host of the new podcast Navigating Adoption, presented

1769
01:37:14,040 --> 01:37:17,559
Speaker 1: by adopt us Kids. Each episode brings you compelling, real

1770
01:37:17,720 --> 01:37:20,400
Speaker 1: life adoption stories told by the families that lived them

1771
01:37:20,439 --> 01:37:24,200
Speaker 1: with commentary from experts. Visit adopt us Kids dot org,

1772
01:37:24,320 --> 01:37:28,080
Speaker 1: slash podcast, or subscribed to Navigating Adoption, presented by adopt

1773
01:37:28,160 --> 01:37:30,360
Speaker 1: Us Kids, brought to you by the U. S. Department

1774
01:37:30,360 --> 01:37:33,120
Speaker 1: of Health and Human Services, Administration for Children and Families,

1775
01:37:33,200 --> 01:37:36,679
Speaker 1: and the ad Council. I guess he's in studio, which

1776
01:37:36,720 --> 01:37:39,040
Speaker 1: is exciting because this young man been part of my

1777
01:37:39,160 --> 01:37:44,439
Speaker 1: life twenty years. Um My next guest developed his marketing

1778
01:37:44,520 --> 01:37:49,160
Speaker 1: passion at the Coca Cola company Procta and gamble several

1779
01:37:49,280 --> 01:37:52,240
Speaker 1: stints at NASA. He earned a BA in physics from

1780
01:37:52,320 --> 01:37:56,879
Speaker 1: Morehalls College HPCU, a BS and MS an electrical engineer

1781
01:37:56,960 --> 01:38:00,320
Speaker 1: from Georgia Tech, and an NBA from Harvard Business School

1782
01:38:00,360 --> 01:38:03,960
Speaker 1: in Cambridge, Massachusetts. Now he is the chief marketing officer

1783
01:38:04,120 --> 01:38:07,519
Speaker 1: of the most widely distributed c B D cream in

1784
01:38:07,600 --> 01:38:11,360
Speaker 1: the market, Maya Durham CBD Cream. Please welcome to Money

1785
01:38:11,360 --> 01:38:17,240
Speaker 1: Making Conversation, Tory Durtan. Thank you for having me, so

1786
01:38:17,360 --> 01:38:19,599
Speaker 1: good to see you man. Appreciate a little bre from

1787
01:38:19,960 --> 01:38:24,240
Speaker 1: from South Georgia. Huh I grew up. I grew up

1788
01:38:24,920 --> 01:38:27,439
Speaker 1: in the town of about eight thousand people, so I

1789
01:38:27,560 --> 01:38:30,040
Speaker 1: basically have as many people in my hometown that can

1790
01:38:30,080 --> 01:38:33,120
Speaker 1: fit into a basketball game on the Saturday right at

1791
01:38:33,800 --> 01:38:35,720
Speaker 1: So it's good to see you. I'm so happy for

1792
01:38:35,800 --> 01:38:38,040
Speaker 1: your success. Thank you, thank you, and I appreciate you

1793
01:38:38,080 --> 01:38:39,920
Speaker 1: having me on absolutely Well, that's what this show is

1794
01:38:39,960 --> 01:38:42,000
Speaker 1: all about. I was like to ask my guests, Uh,

1795
01:38:42,479 --> 01:38:45,680
Speaker 1: what is what is your passion or your gift? That's

1796
01:38:45,720 --> 01:38:48,680
Speaker 1: a great question. It's and sometimes hard to answer, um

1797
01:38:48,960 --> 01:38:50,519
Speaker 1: because you hope that you have a lot of gifts.

1798
01:38:50,560 --> 01:38:55,040
Speaker 1: But for me, I love brands. I love helping consumers

1799
01:38:55,400 --> 01:38:59,479
Speaker 1: make great choices for products for things they care about.

1800
01:38:59,880 --> 01:39:02,719
Speaker 1: And so the idea of building a brand is super

1801
01:39:02,800 --> 01:39:04,800
Speaker 1: exciting to me and I get excited when I get

1802
01:39:04,800 --> 01:39:07,120
Speaker 1: to talk about it. And with that brand building, that

1803
01:39:07,200 --> 01:39:10,240
Speaker 1: means an individual or company has to put a trust

1804
01:39:10,360 --> 01:39:12,680
Speaker 1: trust to you. Yes, how does this start? Does that

1805
01:39:12,760 --> 01:39:15,560
Speaker 1: process start? You know, because you've done a lot of it.

1806
01:39:15,720 --> 01:39:17,640
Speaker 1: Just get a little more background about you. Yeah. So

1807
01:39:17,680 --> 01:39:19,479
Speaker 1: I grew up in a town called eight l Georgia.

1808
01:39:19,560 --> 01:39:21,479
Speaker 1: I like the reference that because sometimes people think I'm

1809
01:39:21,479 --> 01:39:24,080
Speaker 1: from Atlanta and I'm not. It's about three hours south

1810
01:39:24,120 --> 01:39:28,200
Speaker 1: of Atlanta. Eight thousand people exit thirty nine on right

1811
01:39:28,240 --> 01:39:30,280
Speaker 1: below the gnats and when you get to a lot

1812
01:39:30,320 --> 01:39:35,080
Speaker 1: of mosquitoes. Had a great privilege of meeting a gentleman

1813
01:39:35,080 --> 01:39:37,280
Speaker 1: when I was about fifteen sixteen years old who helped

1814
01:39:37,320 --> 01:39:40,360
Speaker 1: me understand that my identity as a six ft two

1815
01:39:40,400 --> 01:39:43,240
Speaker 1: inch black mail wasn't defined solely by where I was from.

1816
01:39:44,080 --> 01:39:46,120
Speaker 1: So I had the great joy of going to more

1817
01:39:46,160 --> 01:39:48,280
Speaker 1: House College. I love every second of every moment of

1818
01:39:48,360 --> 01:39:50,599
Speaker 1: every time I get to speak about more House. UM.

1819
01:39:50,680 --> 01:39:52,680
Speaker 1: But I wanted to be an engineer. I wanted to

1820
01:39:52,720 --> 01:39:57,560
Speaker 1: be Dwyane Wayne from a different world, um. And so

1821
01:39:57,800 --> 01:40:00,920
Speaker 1: I went to NASA, UH learned a lot about science

1822
01:40:00,960 --> 01:40:03,240
Speaker 1: and technology and how we actually apply it. Had the

1823
01:40:03,280 --> 01:40:05,679
Speaker 1: great privilege of working for Coke directly out of college,

1824
01:40:06,040 --> 01:40:08,280
Speaker 1: went back to graduate school, and then I joined a

1825
01:40:08,360 --> 01:40:12,800
Speaker 1: consulting company called Mackenzie and Company. And this was very highbrow,

1826
01:40:13,360 --> 01:40:15,760
Speaker 1: very c suite level consulting, and they would let me

1827
01:40:15,840 --> 01:40:18,880
Speaker 1: go in and consult with cmos and CEOs about their

1828
01:40:18,920 --> 01:40:21,920
Speaker 1: big issues. Right. And I didn't even know what it

1829
01:40:22,000 --> 01:40:24,200
Speaker 1: meant to be a consultant until I got there. But

1830
01:40:24,280 --> 01:40:26,200
Speaker 1: one of the things I did learn from each of

1831
01:40:26,240 --> 01:40:28,719
Speaker 1: the senior executives was you had to own your brand.

1832
01:40:28,800 --> 01:40:31,160
Speaker 1: You had to own your story. That every company I

1833
01:40:31,320 --> 01:40:33,439
Speaker 1: was involved in when we were consulting with them and growing,

1834
01:40:33,800 --> 01:40:36,760
Speaker 1: they were laser focused on what their brand meant to

1835
01:40:36,880 --> 01:40:41,280
Speaker 1: the marketplace, to the employees, and to consumers. And so

1836
01:40:41,560 --> 01:40:45,040
Speaker 1: I went back to business school. Uh, I would like

1837
01:40:45,120 --> 01:40:46,639
Speaker 1: to say, I get this through out of both sides

1838
01:40:46,680 --> 01:40:49,439
Speaker 1: of the line right well, Because when you go to

1839
01:40:49,760 --> 01:40:53,000
Speaker 1: a highbrow business school like Harvard, when there are literally

1840
01:40:53,160 --> 01:40:57,320
Speaker 1: less than thirty five hundred African Americans around the Harvard

1841
01:40:57,320 --> 01:41:00,400
Speaker 1: Business School network, it's an amazingly small numb It's kind

1842
01:41:00,400 --> 01:41:02,880
Speaker 1: of rare fied air. But I'm a country boy, so

1843
01:41:03,040 --> 01:41:05,000
Speaker 1: I was kind of just happy to be there. But

1844
01:41:05,080 --> 01:41:06,240
Speaker 1: then they gave me a chance to be there, and

1845
01:41:06,280 --> 01:41:07,479
Speaker 1: I was like, I'm gonna trying to knock this out

1846
01:41:07,520 --> 01:41:09,920
Speaker 1: the part right And I had a great experience, But

1847
01:41:10,000 --> 01:41:11,599
Speaker 1: it was two sides of the coin. It was people

1848
01:41:11,600 --> 01:41:14,400
Speaker 1: who always aspired to be there and really wanted the

1849
01:41:14,479 --> 01:41:17,479
Speaker 1: brand recognition of being a Harvard person, and a person

1850
01:41:17,560 --> 01:41:19,960
Speaker 1: like me who took I thought it was a logical

1851
01:41:20,120 --> 01:41:23,599
Speaker 1: next step in my career. So I went to Burnhouse

1852
01:41:23,600 --> 01:41:26,200
Speaker 1: when the Georgia Tech and the ex strategy consultant. Going

1853
01:41:26,280 --> 01:41:28,439
Speaker 1: to Harvard was a logical next step. For other people,

1854
01:41:28,479 --> 01:41:30,760
Speaker 1: it was the holy grail, and I had to learn

1855
01:41:30,800 --> 01:41:33,599
Speaker 1: how to balance both of those because Shan. The hard

1856
01:41:33,640 --> 01:41:35,679
Speaker 1: part was it became a part of my brand, whether

1857
01:41:35,760 --> 01:41:38,360
Speaker 1: now I knew it or not. And I left people

1858
01:41:38,800 --> 01:41:42,240
Speaker 1: people would describe me as that Harvard guy. People describe

1859
01:41:42,280 --> 01:41:43,720
Speaker 1: me as this guy, and I was like, whoa, who

1860
01:41:43,720 --> 01:41:45,000
Speaker 1: are you talking about? I was looking over my shoulder

1861
01:41:45,040 --> 01:41:46,519
Speaker 1: trying to figure out who they were talking about. It

1862
01:41:46,600 --> 01:41:49,479
Speaker 1: pops or your resonation. There were Harvard just Pops, and

1863
01:41:49,560 --> 01:41:52,439
Speaker 1: they just because you as an African American, that's that's

1864
01:41:52,520 --> 01:41:54,560
Speaker 1: rare fied air right there, you know, because of the

1865
01:41:54,640 --> 01:41:58,080
Speaker 1: fact that we know that's how highbrow education, you know.

1866
01:41:58,200 --> 01:42:01,040
Speaker 1: And I was, so, it's just almost eleak education based

1867
01:42:01,080 --> 01:42:04,000
Speaker 1: on the amount of income that these types of colleges costs,

1868
01:42:04,080 --> 01:42:06,920
Speaker 1: and it almost you know, it's almost like hollow ground

1869
01:42:07,320 --> 01:42:09,880
Speaker 1: of education. And you put it on your resume and

1870
01:42:09,960 --> 01:42:11,880
Speaker 1: then you have Georgia Tech on your resume. Then you

1871
01:42:12,000 --> 01:42:13,960
Speaker 1: have more house. You know you have, but I started

1872
01:42:13,960 --> 01:42:15,599
Speaker 1: with more house to try to tell every what I started,

1873
01:42:16,080 --> 01:42:18,639
Speaker 1: I'm going down to HBCU with the importance of HBU

1874
01:42:18,960 --> 01:42:21,320
Speaker 1: HBCUs because I've gotten involved with I come from I

1875
01:42:21,360 --> 01:42:24,120
Speaker 1: graduate from University of Houston, right down the street from Texas,

1876
01:42:24,560 --> 01:42:27,080
Speaker 1: right down street from PRIVW and M and I. And

1877
01:42:27,280 --> 01:42:31,960
Speaker 1: when I look at the value of HBCU schools now

1878
01:42:32,120 --> 01:42:35,960
Speaker 1: of being recognized from being a graduate of HBCU, why

1879
01:42:36,160 --> 01:42:38,920
Speaker 1: was it significant? You mentioned it earlier, but let's go

1880
01:42:39,000 --> 01:42:42,200
Speaker 1: on detail that journey of HBCU. Well, it was about acceptance,

1881
01:42:42,400 --> 01:42:44,479
Speaker 1: acceptance of who I am, what I look like, what

1882
01:42:44,560 --> 01:42:47,360
Speaker 1: I could be. And you know, I had the privilege

1883
01:42:47,360 --> 01:42:49,040
Speaker 1: of growing up even though it was a small town

1884
01:42:49,120 --> 01:42:51,360
Speaker 1: with great role models around me. But I got to

1885
01:42:51,439 --> 01:42:54,599
Speaker 1: more House, they actually not only told me to be good,

1886
01:42:54,640 --> 01:42:56,920
Speaker 1: but they wanted me to be exceptional, and they pushed

1887
01:42:56,960 --> 01:42:58,960
Speaker 1: me for that, and they encouraged me to do things

1888
01:42:59,000 --> 01:43:00,720
Speaker 1: and try things. They all so told me to go

1889
01:43:01,400 --> 01:43:04,320
Speaker 1: to the highest level right each time. So when I

1890
01:43:04,840 --> 01:43:06,840
Speaker 1: arrived at Harvard Business School, I didn't feel like I

1891
01:43:06,920 --> 01:43:09,479
Speaker 1: didn't belong there, Or when I was in graduate school

1892
01:43:09,479 --> 01:43:11,080
Speaker 1: a Georgia Tech, I didn't feel like I didn't belong

1893
01:43:11,120 --> 01:43:14,880
Speaker 1: there because Morehouse had instilled in me so much empowerment,

1894
01:43:15,160 --> 01:43:18,000
Speaker 1: so much strength, so much sense of self uh. And

1895
01:43:18,080 --> 01:43:20,120
Speaker 1: it also let me know that I didn't have to

1896
01:43:20,200 --> 01:43:22,719
Speaker 1: be an expert to go down the path of being great,

1897
01:43:23,040 --> 01:43:25,000
Speaker 1: but I had to keep on the path. And that's

1898
01:43:25,040 --> 01:43:27,400
Speaker 1: why I just kept taking logical steps forward. Whether it

1899
01:43:27,479 --> 01:43:30,680
Speaker 1: was Mackenzie, whether it was Harvard Business School, where there's

1900
01:43:30,720 --> 01:43:33,200
Speaker 1: Georgia Tech, where it was Coke, I kept feeling like

1901
01:43:33,439 --> 01:43:36,040
Speaker 1: I kept feeling like I had the right to be there.

1902
01:43:36,720 --> 01:43:39,040
Speaker 1: And that's an empowering thing for a young man or

1903
01:43:39,040 --> 01:43:41,560
Speaker 1: a young person. So any person who's ever looking for

1904
01:43:42,080 --> 01:43:45,679
Speaker 1: not just a great education, right in the academic sense,

1905
01:43:45,800 --> 01:43:49,479
Speaker 1: but a sense of self, a sense of empowerment, in

1906
01:43:49,560 --> 01:43:51,080
Speaker 1: a sense of fun. So I would tell you this

1907
01:43:51,120 --> 01:43:53,200
Speaker 1: funny story about business school, like at a certain point

1908
01:43:53,240 --> 01:43:54,759
Speaker 1: I had to remind of people were still in school.

1909
01:43:54,800 --> 01:43:56,920
Speaker 1: Let's have a good time at this, okay, right, So

1910
01:43:57,040 --> 01:43:59,320
Speaker 1: we were doing great work and we had great careers

1911
01:43:59,320 --> 01:44:01,640
Speaker 1: in front of us, but there was just a socializing

1912
01:44:01,720 --> 01:44:04,760
Speaker 1: a fact that more house and being an h B.

1913
01:44:04,880 --> 01:44:07,080
Speaker 1: So you helped me when I was in the frigid

1914
01:44:07,120 --> 01:44:10,760
Speaker 1: cold of Boston and making friends and things like that

1915
01:44:10,880 --> 01:44:14,040
Speaker 1: and feeling like, hey, let's let's go to the cocktail party.

1916
01:44:15,120 --> 01:44:17,800
Speaker 1: It was all those things about humanists right, And I

1917
01:44:17,960 --> 01:44:21,000
Speaker 1: know in your career you you value relationships. I tell

1918
01:44:21,080 --> 01:44:22,920
Speaker 1: people this, you know. The other day, I was talking

1919
01:44:23,000 --> 01:44:26,040
Speaker 1: to my roommate from college, my roommate from More House,

1920
01:44:26,120 --> 01:44:28,519
Speaker 1: my freshman year roommate, about his son going to college

1921
01:44:28,880 --> 01:44:30,479
Speaker 1: and what I had to do to help his son

1922
01:44:30,640 --> 01:44:32,760
Speaker 1: make decision to go to More House. Then I talked

1923
01:44:32,760 --> 01:44:36,560
Speaker 1: to my other roommate I had two roommates uh for

1924
01:44:36,640 --> 01:44:39,280
Speaker 1: my freshman year, about his niece coming to school in

1925
01:44:39,320 --> 01:44:40,880
Speaker 1: Atlanta and what I had to do to be of

1926
01:44:40,920 --> 01:44:45,920
Speaker 1: help to her. That that was years ago we met.

1927
01:44:46,160 --> 01:44:48,719
Speaker 1: We're still in each other's lives and that makes a difference.

1928
01:44:49,040 --> 01:44:50,400
Speaker 1: Last point I make to this is I go on

1929
01:44:50,479 --> 01:44:53,040
Speaker 1: my new journey about being an entrepreneur, I've had to

1930
01:44:53,040 --> 01:44:55,599
Speaker 1: pull on those relationships. I've had to call on friendships.

1931
01:44:55,640 --> 01:44:57,240
Speaker 1: I've had to call on people I've known I had

1932
01:44:57,600 --> 01:45:00,400
Speaker 1: as my as my dean and more has told me

1933
01:45:00,400 --> 01:45:02,080
Speaker 1: I had a funny spelling of my name and a

1934
01:45:02,160 --> 01:45:04,600
Speaker 1: unique profile, so I better. I better make sure that

1935
01:45:04,640 --> 01:45:07,800
Speaker 1: the impressions people having me are solid and real and

1936
01:45:07,960 --> 01:45:09,400
Speaker 1: that I can call on them later on. And I've

1937
01:45:09,439 --> 01:45:11,679
Speaker 1: had to do that as an entrepreneur now, okay, because

1938
01:45:11,720 --> 01:45:13,920
Speaker 1: spell your name, because yes, will you say your name?

1939
01:45:14,120 --> 01:45:17,120
Speaker 1: And when you spell the name is different. It sounds

1940
01:45:17,120 --> 01:45:19,640
Speaker 1: like t r y. Yes, it's pronounced as if it

1941
01:45:19,760 --> 01:45:22,240
Speaker 1: was t r y or t r I. But my

1942
01:45:22,360 --> 01:45:25,160
Speaker 1: name is spelled t O r A r I E.

1943
01:45:25,600 --> 01:45:27,840
Speaker 1: Can I tell you a story about it? Though? Okay,

1944
01:45:27,960 --> 01:45:31,840
Speaker 1: so uh dirt dirty. But I had the great privilege

1945
01:45:32,080 --> 01:45:36,479
Speaker 1: of being named by my great great grandmother and my

1946
01:45:36,680 --> 01:45:40,599
Speaker 1: great aunt, and they were alive to see me walk

1947
01:45:40,640 --> 01:45:43,280
Speaker 1: across the stage. They weren't there at Morehouse when I graduated,

1948
01:45:43,360 --> 01:45:45,120
Speaker 1: but they were home. They saw me the week after

1949
01:45:45,160 --> 01:45:48,000
Speaker 1: I graduated, and that is how they decided to spell

1950
01:45:48,120 --> 01:45:50,920
Speaker 1: my name. And nobody in our family would question them.

1951
01:45:51,479 --> 01:45:54,519
Speaker 1: Nobody asked them was that correct? Through my life, I

1952
01:45:54,560 --> 01:45:56,720
Speaker 1: said are you are you sure it's to it? And

1953
01:45:56,800 --> 01:45:59,320
Speaker 1: said that's the name, you better stick to it. And

1954
01:45:59,400 --> 01:46:01,320
Speaker 1: so I've had heard that with me, but very few

1955
01:46:01,360 --> 01:46:03,280
Speaker 1: people get to say they were named by the great

1956
01:46:03,280 --> 01:46:05,559
Speaker 1: great grandmother. There were a lot of extra letters in there, man,

1957
01:46:05,680 --> 01:46:07,600
Speaker 1: there's a lot of extra letters in there. You know.

1958
01:46:07,720 --> 01:46:10,080
Speaker 1: The beauty of our relationship because we met when I

1959
01:46:10,160 --> 01:46:12,519
Speaker 1: was still managing Steve Hawks. That's how we met and

1960
01:46:12,720 --> 01:46:15,599
Speaker 1: uh in your journey and uh we met that though

1961
01:46:15,640 --> 01:46:17,640
Speaker 1: I think we did to see how double A and

1962
01:46:17,800 --> 01:46:20,240
Speaker 1: he was. He was branding an event there. The live

1963
01:46:20,320 --> 01:46:23,680
Speaker 1: broadcasts was the biggest basketball African American basketball turners in

1964
01:46:23,760 --> 01:46:26,479
Speaker 1: the country. That's in Charlotte just about a week ago. Man, people,

1965
01:46:26,600 --> 01:46:28,960
Speaker 1: people didn't know that a couple of hundred thousand people

1966
01:46:29,000 --> 01:46:32,559
Speaker 1: would show up in Charlotte for that tournament. Amazing, it's

1967
01:46:32,600 --> 01:46:34,360
Speaker 1: been going on for years. You know, we talked about

1968
01:46:34,439 --> 01:46:38,280
Speaker 1: much madness, but it's pretty mad then that we see

1969
01:46:38,280 --> 01:46:40,519
Speaker 1: how double A tournament and it's really great. And so

1970
01:46:40,880 --> 01:46:44,160
Speaker 1: now let's let's fast forward to you now. And we've

1971
01:46:44,200 --> 01:46:46,880
Speaker 1: been going back and forth watching you developed this brand

1972
01:46:47,320 --> 01:46:49,800
Speaker 1: Maya Derham. You know, I met the owner we had

1973
01:46:49,800 --> 01:46:52,160
Speaker 1: at a restaurant. We sat down, we talked and just

1974
01:46:52,320 --> 01:46:56,000
Speaker 1: hearing him talk and what what drives you in this

1975
01:46:56,160 --> 01:47:00,040
Speaker 1: relationship because I'm seeing the package the packaging evolved so

1976
01:47:00,120 --> 01:47:02,400
Speaker 1: important about your relationship with these companies. Side has been

1977
01:47:02,400 --> 01:47:05,080
Speaker 1: the chief marketing officers. Sure, So I've been the chief

1978
01:47:05,120 --> 01:47:08,040
Speaker 1: marketing officer of Maya DRM about six months and that

1979
01:47:08,360 --> 01:47:11,160
Speaker 1: and I took that role originally was starting out as well.

1980
01:47:11,600 --> 01:47:13,920
Speaker 1: I was I was one advisors consultant and I had

1981
01:47:14,040 --> 01:47:17,360
Speaker 1: known Eric Smart, the CEO, for about ten years, not

1982
01:47:17,439 --> 01:47:20,160
Speaker 1: as long as I've known you. But we we didn't

1983
01:47:20,200 --> 01:47:23,400
Speaker 1: work on anything. We just stayed in contact value relationships. Right.

1984
01:47:24,040 --> 01:47:27,080
Speaker 1: I was working a C suite job at a big company,

1985
01:47:27,360 --> 01:47:30,040
Speaker 1: two billion dollar revenue company. I was an s VP,

1986
01:47:31,439 --> 01:47:33,439
Speaker 1: and Eric reached out to me and said, listen, this

1987
01:47:33,720 --> 01:47:37,839
Speaker 1: brand is about to evolve, this space is about the involved,

1988
01:47:37,880 --> 01:47:40,160
Speaker 1: this industry is about to involve, and I need people

1989
01:47:40,200 --> 01:47:42,880
Speaker 1: who have real marketing chops to help me figure out

1990
01:47:43,000 --> 01:47:46,120
Speaker 1: what our story is. UM. So that was exciting to me.

1991
01:47:46,479 --> 01:47:48,320
Speaker 1: The second thing was exciting to me is I took

1992
01:47:48,360 --> 01:47:50,720
Speaker 1: the product around the people I knew and trust and

1993
01:47:50,880 --> 01:47:53,600
Speaker 1: they blew it up. They were looking at me and like,

1994
01:47:53,800 --> 01:47:57,240
Speaker 1: this doesn't look right. I don't know about this. I'm

1995
01:47:57,320 --> 01:47:59,519
Speaker 1: not messing with this. Right my wife, your wife was

1996
01:47:59,600 --> 01:48:02,760
Speaker 1: one of them, UM, And I appreciated that because he

1997
01:48:02,840 --> 01:48:06,040
Speaker 1: gave me real insights. So what problems we had to solve? Right?

1998
01:48:06,520 --> 01:48:08,519
Speaker 1: And we had to know you were out there real

1999
01:48:08,600 --> 01:48:12,040
Speaker 1: early two years ago, real early. And uh, and that

2000
01:48:12,160 --> 01:48:14,280
Speaker 1: just show you how fast it's calm, because now you

2001
01:48:14,320 --> 01:48:16,880
Speaker 1: know people are you go to the mod right you

2002
01:48:16,920 --> 01:48:19,360
Speaker 1: see the stores or Anthony Derail was on my show

2003
01:48:19,840 --> 01:48:23,040
Speaker 1: The Boxer who on Detroit talking about opening the store

2004
01:48:23,439 --> 01:48:25,840
Speaker 1: and things like that. So it's like even in Houston,

2005
01:48:25,920 --> 01:48:28,479
Speaker 1: it's a store has opened right next to my cleaners.

2006
01:48:30,439 --> 01:48:32,160
Speaker 1: That was one of the challenges that we face. We

2007
01:48:32,439 --> 01:48:36,600
Speaker 1: are a topical creed. Okay, you apply if you're in

2008
01:48:36,760 --> 01:48:40,640
Speaker 1: pain or hurting directly. That is different than many of

2009
01:48:40,680 --> 01:48:43,240
Speaker 1: the other CBD brands that are in the marketplace. We

2010
01:48:43,360 --> 01:48:46,680
Speaker 1: also only sell to national retailers and talking about being

2011
01:48:46,680 --> 01:48:48,760
Speaker 1: an entrepreneur and a small business owner and you're saying

2012
01:48:48,760 --> 01:48:50,960
Speaker 1: you're only going to talk to the big boys. It's tough,

2013
01:48:51,000 --> 01:48:54,160
Speaker 1: but it's an intentional decision because we wanted to build

2014
01:48:54,200 --> 01:48:58,160
Speaker 1: trust and validity in the marketplace. The third thing is

2015
01:48:58,280 --> 01:49:00,840
Speaker 1: our product does not have any t exc Let me

2016
01:49:00,920 --> 01:49:05,000
Speaker 1: repeat that, it cannot. It will not get you, which

2017
01:49:05,200 --> 01:49:07,920
Speaker 1: was my wife's fear, my wife. I was my wife's fear.

2018
01:49:08,000 --> 01:49:10,000
Speaker 1: They will not You can you can bathe in this,

2019
01:49:10,280 --> 01:49:12,120
Speaker 1: You could, you could drink. You don't drink it, don't

2020
01:49:12,120 --> 01:49:14,080
Speaker 1: eat it. You can put on ten gallons of it.

2021
01:49:14,160 --> 01:49:16,439
Speaker 1: It will not fell a drug test. The product will

2022
01:49:16,479 --> 01:49:19,800
Speaker 1: not fell a drug. But that is important because my

2023
01:49:19,960 --> 01:49:23,519
Speaker 1: mom wanted to try to product. Right my grandmother you

2024
01:49:23,600 --> 01:49:25,360
Speaker 1: heard me mentioned my great grandmother. She's not alive, but

2025
01:49:25,439 --> 01:49:27,920
Speaker 1: my grandmother want to try to product. Uh. Why do

2026
01:49:28,040 --> 01:49:30,759
Speaker 1: they want to try the product? Well, because they worked

2027
01:49:30,800 --> 01:49:32,720
Speaker 1: hard in their life and at the end of the

2028
01:49:32,880 --> 01:49:36,200
Speaker 1: day they have egches and pains. Now, my friends who

2029
01:49:36,240 --> 01:49:38,559
Speaker 1: are training for marathons us a product because they want

2030
01:49:38,560 --> 01:49:41,519
Speaker 1: to get back to the gym fast. Uh. Some of

2031
01:49:41,600 --> 01:49:44,280
Speaker 1: my I met a nice woman who was a video

2032
01:49:44,400 --> 01:49:46,160
Speaker 1: model and she was in her heels all the time.

2033
01:49:46,240 --> 01:49:48,320
Speaker 1: She wears a product because she wears five inch heels

2034
01:49:48,320 --> 01:49:51,040
Speaker 1: and her feet hurt, so she applies the cream directly

2035
01:49:51,120 --> 01:49:52,559
Speaker 1: to her feet at the end of the day. Gives

2036
01:49:52,560 --> 01:49:56,479
Speaker 1: her relief. My mother uses the product when she has

2037
01:49:58,000 --> 01:50:01,880
Speaker 1: has she has long days. She's using her repetitive US.

2038
01:50:02,240 --> 01:50:04,599
Speaker 1: You're starting to capture some writer, but that's your customers

2039
01:50:04,760 --> 01:50:07,960
Speaker 1: that these statements about healing and all. Yeah, the whole

2040
01:50:08,080 --> 01:50:12,640
Speaker 1: premise of this product is fast acting relief. Okay, you

2041
01:50:12,920 --> 01:50:16,040
Speaker 1: two pumps, put in your hand, rub it where you needed,

2042
01:50:16,240 --> 01:50:19,240
Speaker 1: applies in seconds, works in minutes, last four hours. We

2043
01:50:19,360 --> 01:50:22,120
Speaker 1: want people to feel better. Oh you'r CMO for show

2044
01:50:22,280 --> 01:50:24,639
Speaker 1: that right there for if that wasn't a commercial, We're

2045
01:50:24,640 --> 01:50:26,479
Speaker 1: gonna be right back with more money Make Conversations with

2046
01:50:26,560 --> 01:50:29,360
Speaker 1: my man, Tory Durton. He is the CMO with Chief

2047
01:50:29,400 --> 01:50:33,360
Speaker 1: Marketing Officer Maya drha oh Man. I'm so proud of you, brother,

2048
01:50:33,600 --> 01:50:36,360
Speaker 1: but this is just the start start the journey. Six

2049
01:50:36,439 --> 01:50:38,840
Speaker 1: months you've been in the gig. Hey when I hey,

2050
01:50:38,960 --> 01:50:40,680
Speaker 1: come on, we'll be backing away to talk to him

2051
01:50:41,120 --> 01:50:42,840
Speaker 1: and we're talking. We're gonna talk some more on their

2052
01:50:43,479 --> 01:50:46,519
Speaker 1: money Making Conversations just for Sean McDonald. You're listening to

2053
01:50:46,600 --> 01:50:48,880
Speaker 1: money Making Conversation to show about the show for you.

2054
01:50:49,160 --> 01:50:52,360
Speaker 1: Shure about allowing you to hear information that will be

2055
01:50:52,400 --> 01:50:55,559
Speaker 1: helpful in your growth as a individual. If you're working

2056
01:50:55,680 --> 01:50:58,439
Speaker 1: for that all week job as a small business owner

2057
01:50:58,600 --> 01:51:01,680
Speaker 1: or an entrepreneur. There's a difference. Um on the show

2058
01:51:01,760 --> 01:51:05,519
Speaker 1: today is my mandatory. Durton, small town in George, three

2059
01:51:05,560 --> 01:51:10,160
Speaker 1: hour drive seventy five south. Went from more House, Georgia,

2060
01:51:10,240 --> 01:51:15,720
Speaker 1: Tech Harvard along the way, your resume grew. Academically you

2061
01:51:15,880 --> 01:51:19,000
Speaker 1: are an expert. Academically, you have to prove yourself in

2062
01:51:19,120 --> 01:51:21,880
Speaker 1: the corporate space and then you grow out of that.

2063
01:51:22,120 --> 01:51:25,559
Speaker 1: Now you're a leader in the one of the fastest

2064
01:51:25,600 --> 01:51:28,920
Speaker 1: growing industry, but you were the industry leader. How did

2065
01:51:28,960 --> 01:51:31,880
Speaker 1: you become an industry leader? That's a great point as

2066
01:51:32,000 --> 01:51:35,760
Speaker 1: and this is a lesson for any entrepreneurs small business owner, right.

2067
01:51:36,280 --> 01:51:38,080
Speaker 1: I hear you say, you know not to focus on

2068
01:51:38,160 --> 01:51:42,479
Speaker 1: your gifts. Well, my background was in consumer retail. I

2069
01:51:42,560 --> 01:51:44,959
Speaker 1: worked for brands that were sold in big national retailers.

2070
01:51:45,160 --> 01:51:47,320
Speaker 1: So when the CEO of my DRM and I connected

2071
01:51:47,360 --> 01:51:50,760
Speaker 1: on this, he's we made a very intentional choice. We

2072
01:51:50,880 --> 01:51:53,759
Speaker 1: want to be a brand that is chosen by national

2073
01:51:53,880 --> 01:51:56,560
Speaker 1: retailers and what that men is. We didn't want to

2074
01:51:56,560 --> 01:51:58,680
Speaker 1: make health claims, we didn't want to have th C.

2075
01:51:58,880 --> 01:52:02,120
Speaker 1: We wanted to very system packaging, and we would go

2076
01:52:02,320 --> 01:52:04,840
Speaker 1: with price points that allow people to look like it

2077
01:52:04,880 --> 01:52:07,400
Speaker 1: should be in a grocery store or in a big store.

2078
01:52:07,720 --> 01:52:09,600
Speaker 1: So last year, at this time, Rashaan, we were in

2079
01:52:09,760 --> 01:52:14,160
Speaker 1: five hundred retail doors in the country. At the end

2080
01:52:14,200 --> 01:52:17,160
Speaker 1: of last month we went eighty six hundred. So we

2081
01:52:17,240 --> 01:52:20,599
Speaker 1: went five hundred retail stores this time last year. Now

2082
01:52:20,680 --> 01:52:22,680
Speaker 1: we're in eight si Looking at the other side of

2083
01:52:22,720 --> 01:52:26,720
Speaker 1: my eye, yeah, And that was around around making some

2084
01:52:26,960 --> 01:52:31,000
Speaker 1: choices to go to large national retailers, you know, making

2085
01:52:31,040 --> 01:52:34,160
Speaker 1: our business skills some of the some of the retailers.

2086
01:52:34,320 --> 01:52:38,519
Speaker 1: So we're available in many and Dick Sporting Goods yesterday,

2087
01:52:38,880 --> 01:52:42,439
Speaker 1: Golf Galaxy. Uh, it's part of the avid golfers in

2088
01:52:42,479 --> 01:52:45,920
Speaker 1: the world. Seven eleven carries our advanced therapy cream went

2089
01:52:46,000 --> 01:52:49,200
Speaker 1: in your hand right now. Loves travel stops. If you've

2090
01:52:49,200 --> 01:52:50,840
Speaker 1: never been in a Loves travel stop, it's not a

2091
01:52:50,880 --> 01:52:52,840
Speaker 1: truck stop, it's a travel stop and you can go

2092
01:52:52,920 --> 01:52:57,479
Speaker 1: in there. People are there for hours, relaxed, they eat

2093
01:52:57,640 --> 01:53:00,760
Speaker 1: things like that. Right with the Medicine shop. And we're

2094
01:53:00,880 --> 01:53:03,320
Speaker 1: g n C. So we were one of the first

2095
01:53:03,439 --> 01:53:07,280
Speaker 1: brands in g n C Mall Base and many other franchises.

2096
01:53:07,560 --> 01:53:10,240
Speaker 1: There were three brands they took in. At the end

2097
01:53:10,280 --> 01:53:12,799
Speaker 1: of the first year, we were seventy of their selves

2098
01:53:13,200 --> 01:53:15,640
Speaker 1: and are adding other brands now because we've proven that

2099
01:53:15,760 --> 01:53:18,479
Speaker 1: the market does have a desire for these types of products.

2100
01:53:19,000 --> 01:53:22,799
Speaker 1: And I'll be honest, like to be a national partner,

2101
01:53:23,000 --> 01:53:25,200
Speaker 1: we had to make some choices that weren't really fun

2102
01:53:26,040 --> 01:53:27,680
Speaker 1: and weren't like other people, like we don't have our

2103
01:53:27,720 --> 01:53:30,640
Speaker 1: own stores and we don't sell in all chaos. We

2104
01:53:30,760 --> 01:53:34,040
Speaker 1: put our packaging, we put our ingredients on the back

2105
01:53:34,120 --> 01:53:37,200
Speaker 1: of our packaging. There's a QR code on our package.

2106
01:53:38,160 --> 01:53:40,160
Speaker 1: There's a QR code on each of our packages to

2107
01:53:40,240 --> 01:53:42,320
Speaker 1: tell you about our third party lab testing. We put

2108
01:53:42,360 --> 01:53:44,920
Speaker 1: our address on the backup products. And Shawn, one of

2109
01:53:44,960 --> 01:53:46,720
Speaker 1: the things we did when we looked at research with

2110
01:53:46,800 --> 01:53:50,080
Speaker 1: other brands, we come out to be between thirty and

2111
01:53:50,320 --> 01:53:54,680
Speaker 1: fifty times more concentrated with our CBD that we put

2112
01:53:54,760 --> 01:53:56,759
Speaker 1: in a product, So people are actually buying a CBD

2113
01:53:56,880 --> 01:54:00,920
Speaker 1: product versus really expensive actually hot. Yes, and I don't

2114
01:54:00,960 --> 01:54:03,320
Speaker 1: knock Icy Hot or any brand, but I'm just saying

2115
01:54:03,360 --> 01:54:05,519
Speaker 1: it's just a difference when you're buying a mentor based

2116
01:54:05,560 --> 01:54:08,599
Speaker 1: product that's gonna smell and numb you versus something that's

2117
01:54:08,640 --> 01:54:10,360
Speaker 1: gonna help you with We know. The thing about it

2118
01:54:10,439 --> 01:54:13,960
Speaker 1: is that just watching this journey with you and there's

2119
01:54:14,000 --> 01:54:16,599
Speaker 1: such an authority and you're so confident in your tone

2120
01:54:16,600 --> 01:54:20,400
Speaker 1: because successes starting, you're seeing it happen. You know, we

2121
01:54:20,479 --> 01:54:22,759
Speaker 1: got to just pitching. You're kind of pitching and hoping.

2122
01:54:23,160 --> 01:54:25,920
Speaker 1: You know, I see a person now who's still hoping,

2123
01:54:26,000 --> 01:54:28,880
Speaker 1: We're hoping with confidence and has a track record these

2124
01:54:28,920 --> 01:54:31,519
Speaker 1: doors are opening. And guess what went from five hundreds

2125
01:54:31,560 --> 01:54:34,160
Speaker 1: to this? So because you know a year ago we

2126
01:54:34,240 --> 01:54:36,040
Speaker 1: talked on the phone. You said, ra Sean, I'm looking

2127
01:54:36,040 --> 01:54:38,760
Speaker 1: for athletes or former athletes and a high profile. Are

2128
01:54:38,800 --> 01:54:40,720
Speaker 1: you still doing that because they can tell they can

2129
01:54:40,760 --> 01:54:43,280
Speaker 1: talk about how they can become like a spokesperson or

2130
01:54:43,320 --> 01:54:45,640
Speaker 1: brand ambassador. You're still doing that? Well, I am, but

2131
01:54:45,680 --> 01:54:47,560
Speaker 1: I'm also doing it a little bit differently. And yeah,

2132
01:54:47,680 --> 01:54:49,160
Speaker 1: and I will give you credit for this one of

2133
01:54:49,200 --> 01:54:51,320
Speaker 1: those conversations. And if you ever get the chance to

2134
01:54:51,400 --> 01:54:54,400
Speaker 1: have a conversation with Sean, you know, just get your

2135
01:54:54,440 --> 01:54:57,000
Speaker 1: mind right and get ready. Okay, because he talked to

2136
01:54:57,080 --> 01:54:59,280
Speaker 1: me about platforms, right, he was like listening, like some

2137
01:54:59,400 --> 01:55:02,240
Speaker 1: of the athletes individually may have ups and downs, but

2138
01:55:02,320 --> 01:55:05,640
Speaker 1: you want things to have scale. So as a national brand,

2139
01:55:05,760 --> 01:55:08,720
Speaker 1: we now get the opportunity to do things like radio

2140
01:55:09,480 --> 01:55:12,760
Speaker 1: and big platforms where other brands may not because they

2141
01:55:12,840 --> 01:55:15,040
Speaker 1: have T T N. You wonder if it's available in

2142
01:55:15,080 --> 01:55:17,560
Speaker 1: your state. Our our product is developing all fifthy U

2143
01:55:17,680 --> 01:55:20,440
Speaker 1: S states and national retailers you know and trust that

2144
01:55:20,520 --> 01:55:23,080
Speaker 1: makes a difference. The second thing is a little bit

2145
01:55:23,080 --> 01:55:27,560
Speaker 1: of success does breed confidence so I'm looking at programs

2146
01:55:27,640 --> 01:55:30,400
Speaker 1: with I'm working to be one of the first partners

2147
01:55:30,520 --> 01:55:35,360
Speaker 1: with a professional sports organization, knock on Wood, hopefully because

2148
01:55:35,400 --> 01:55:37,400
Speaker 1: they have scale. But at the same time, Sean, you're

2149
01:55:37,440 --> 01:55:40,080
Speaker 1: exactly right, I am looking for people who want to

2150
01:55:40,120 --> 01:55:42,680
Speaker 1: help me build a brand. Absolutely there was a celebrities.

2151
01:55:43,560 --> 01:55:46,240
Speaker 1: Those are trainers. Those are people who have a clear

2152
01:55:46,320 --> 01:55:50,280
Speaker 1: identification of their brand and their voice, right, athletes, things

2153
01:55:50,320 --> 01:55:54,280
Speaker 1: of that sort, because they're actually in pain. Yes, you know,

2154
01:55:54,440 --> 01:55:57,400
Speaker 1: they're actually in discomfort. They actually have dynamics. I do

2155
01:55:57,560 --> 01:55:59,880
Speaker 1: have to make this point. We make our products to

2156
01:56:00,080 --> 01:56:04,720
Speaker 1: help people know be better, feel better, and look better,

2157
01:56:05,000 --> 01:56:07,200
Speaker 1: but we also do it for our four legged friends. Also,

2158
01:56:08,080 --> 01:56:13,440
Speaker 1: so little dog costs me so much money. Now, what

2159
01:56:13,600 --> 01:56:18,240
Speaker 1: what can you do with this pet cream? C B D.

2160
01:56:18,520 --> 01:56:23,000
Speaker 1: It's a topical cream. You apply it directly to areas

2161
01:56:23,080 --> 01:56:27,960
Speaker 1: where your four legged friends are having issues things issues. Okay,

2162
01:56:28,040 --> 01:56:30,040
Speaker 1: that that got that over there. I'm gonna pull that

2163
01:56:30,160 --> 01:56:32,720
Speaker 1: over to the right because you know, I can care

2164
01:56:32,800 --> 01:56:34,600
Speaker 1: less about that dog. I'm just tell you that dog

2165
01:56:34,720 --> 01:56:36,440
Speaker 1: jumps on my lap. I just look at him. You

2166
01:56:36,480 --> 01:56:38,960
Speaker 1: know what, People who care about their health care about

2167
01:56:39,040 --> 01:56:40,920
Speaker 1: their families, just like you know about me and this

2168
01:56:41,040 --> 01:56:45,440
Speaker 1: dog and this dog. My goal is to make life

2169
01:56:45,520 --> 01:56:47,800
Speaker 1: good for you, right and if it helps your your

2170
01:56:47,880 --> 01:56:50,160
Speaker 1: four legged friends as well. But our focus is on

2171
01:56:50,560 --> 01:56:52,680
Speaker 1: is on relief. We know what what excites me when

2172
01:56:52,720 --> 01:56:55,920
Speaker 1: I hear you talk is that this packaging is outstanding.

2173
01:56:56,600 --> 01:56:58,720
Speaker 1: This is I'm telling you. I'm holding this and it

2174
01:56:58,880 --> 01:57:02,880
Speaker 1: reminds me of five our interinew So so research I

2175
01:57:02,960 --> 01:57:06,080
Speaker 1: I expect to go into a public so I expect

2176
01:57:06,120 --> 01:57:08,400
Speaker 1: to go into a Croakers and right there I see

2177
01:57:08,760 --> 01:57:11,240
Speaker 1: this package and I feel it's supposed to It's supposed

2178
01:57:11,280 --> 01:57:14,000
Speaker 1: to be there. So that's an intentional choice as well.

2179
01:57:14,200 --> 01:57:16,840
Speaker 1: Like as a branding person and a marketing person, we said,

2180
01:57:16,880 --> 01:57:20,280
Speaker 1: who's done well in the marketplace already? Who can we

2181
01:57:20,480 --> 01:57:23,760
Speaker 1: borrow from? Um? I want to say still, but who

2182
01:57:23,800 --> 01:57:25,960
Speaker 1: can we replicate? I worked at Property and Gammer for

2183
01:57:25,960 --> 01:57:27,920
Speaker 1: a while. You know the whole idea was, you know,

2184
01:57:28,120 --> 01:57:31,440
Speaker 1: finding replicate, find something that works unreplicated. So we made

2185
01:57:31,480 --> 01:57:34,120
Speaker 1: intentional choices about our packaging to make you feel like

2186
01:57:34,320 --> 01:57:36,960
Speaker 1: it's supposed to be in the store. We've actually made

2187
01:57:36,960 --> 01:57:39,000
Speaker 1: some intentional choices to make sure it it's into your

2188
01:57:39,080 --> 01:57:40,880
Speaker 1: hand so you can carry it and put it in

2189
01:57:40,920 --> 01:57:43,720
Speaker 1: your pocket. Are all of our products have a pump

2190
01:57:44,200 --> 01:57:46,160
Speaker 1: and so if it's twist the top off, it's a

2191
01:57:46,200 --> 01:57:49,040
Speaker 1: pump action. So you can take the top off, take

2192
01:57:49,080 --> 01:57:51,360
Speaker 1: two pumps, putting your hand, rubbing on, put the top

2193
01:57:51,400 --> 01:57:53,800
Speaker 1: back on, put in your pocket, and not be concerned

2194
01:57:53,840 --> 01:57:56,560
Speaker 1: about waste and things falling apart. So it's a lot

2195
01:57:56,600 --> 01:57:59,000
Speaker 1: of those things you said that that that I did

2196
01:57:59,120 --> 01:58:01,520
Speaker 1: hear you. You told me, like, make a brand that

2197
01:58:01,600 --> 01:58:03,600
Speaker 1: can scale. Those are the elements of the brand that

2198
01:58:03,680 --> 01:58:06,640
Speaker 1: we've tried there to implement. You know, very consumer focus,

2199
01:58:06,840 --> 01:58:09,360
Speaker 1: very easy to use, very easy to carry, and it

2200
01:58:09,480 --> 01:58:11,640
Speaker 1: looks like it belongs in the store. This is this

2201
01:58:11,840 --> 01:58:13,760
Speaker 1: is awesome. You know the thing I love everybody. First

2202
01:58:13,760 --> 01:58:16,640
Speaker 1: of you have this a sports cream, okay cool. Then

2203
01:58:16,720 --> 01:58:19,200
Speaker 1: you have this I'm assuming it doesn't say sports or

2204
01:58:19,240 --> 01:58:21,280
Speaker 1: this flight from your whole body for your whole body.

2205
01:58:21,800 --> 01:58:24,920
Speaker 1: And then you have the little packs, you have the pomps. Okay,

2206
01:58:25,160 --> 01:58:28,840
Speaker 1: so you have all these options. Why, well, that's a

2207
01:58:28,920 --> 01:58:31,440
Speaker 1: great point. People have different amounts of money in their pocket.

2208
01:58:32,000 --> 01:58:34,800
Speaker 1: All people want relief, right, So we're one of the

2209
01:58:34,920 --> 01:58:37,320
Speaker 1: few brands that have made a choice to be available

2210
01:58:37,360 --> 01:58:41,520
Speaker 1: at a packaging option at up to our best selling product,

2211
01:58:41,560 --> 01:58:44,200
Speaker 1: which is seventy nine nine nine. So let me be clear,

2212
01:58:44,240 --> 01:58:50,560
Speaker 1: our best selling product is our seventy double strength CBD products.

2213
01:58:50,760 --> 01:58:53,760
Speaker 1: But we created these two packs and put them together.

2214
01:58:54,200 --> 01:58:56,960
Speaker 1: That's right there, that's a vailable retail someone between three

2215
01:58:57,880 --> 01:58:59,960
Speaker 1: nine nine. You know why because the person who was

2216
01:59:00,040 --> 01:59:02,000
Speaker 1: tired at the end of the day needs relief right then,

2217
01:59:02,560 --> 01:59:04,680
Speaker 1: and they may only have a certain amount of money

2218
01:59:04,680 --> 01:59:06,800
Speaker 1: in their pocket. They also may want to try it out.

2219
01:59:07,120 --> 01:59:08,880
Speaker 1: And this goes back to my experience. Like you said,

2220
01:59:08,880 --> 01:59:10,520
Speaker 1: I grew up in a small town in Georgia. Right,

2221
01:59:10,840 --> 01:59:12,760
Speaker 1: I'm gonna last people I hope you ever will meet

2222
01:59:12,920 --> 01:59:17,240
Speaker 1: who can say they working NSA and crop tobacco. And

2223
01:59:17,280 --> 01:59:19,320
Speaker 1: when I crop tobacco and picked a little cotton and

2224
01:59:19,360 --> 01:59:21,839
Speaker 1: some watermelons. That's why today I still don't eat watermelon.

2225
01:59:21,960 --> 01:59:23,760
Speaker 1: My family gets mad at me. I want you watermelon,

2226
01:59:24,080 --> 01:59:26,360
Speaker 1: but I never that's right. But at the end of

2227
01:59:26,400 --> 01:59:28,160
Speaker 1: the day, you're tired and I only had so much,

2228
01:59:28,240 --> 01:59:29,920
Speaker 1: so much money, you go into the store. We would

2229
01:59:29,920 --> 01:59:33,200
Speaker 1: buy those the BC powders, those of the two packs.

2230
01:59:33,480 --> 01:59:35,680
Speaker 1: So that's why we created two pack options because we

2231
01:59:35,800 --> 01:59:39,520
Speaker 1: know that individuals need relief immediately. They may have a

2232
01:59:39,560 --> 01:59:40,960
Speaker 1: set amount of money and they want to be You

2233
01:59:41,040 --> 01:59:42,960
Speaker 1: can carry this in your bag when you travel bag

2234
01:59:43,040 --> 01:59:45,160
Speaker 1: and stuff like that. So that's that's why I love

2235
01:59:45,240 --> 01:59:48,440
Speaker 1: this because I do that a lot. I traveled, quill,

2236
01:59:48,920 --> 01:59:50,840
Speaker 1: I have a little day quill. I gotta have something

2237
01:59:50,840 --> 01:59:54,040
Speaker 1: for my eyes, a little survisors, just droplets and stuff

2238
01:59:54,080 --> 01:59:56,920
Speaker 1: like that. Now I got a tupac put in their boom.

2239
01:59:57,200 --> 01:59:59,640
Speaker 1: So if because I travel a lot, you know that.

2240
01:59:59,800 --> 02:00:02,560
Speaker 1: It's so if my feet are kind of like feeling sore,

2241
02:00:03,120 --> 02:00:06,080
Speaker 1: you know, like another I'm talking about you know, damnage

2242
02:00:06,120 --> 02:00:09,840
Speaker 1: e sore. But just need but on your feet all day? Yes, yes, yeah,

2243
02:00:09,880 --> 02:00:13,480
Speaker 1: you you're you're walking you Uh, I'm not a small

2244
02:00:13,600 --> 02:00:17,040
Speaker 1: person me and the airport airplane seat, I don't fit well.

2245
02:00:18,360 --> 02:00:20,000
Speaker 1: I have the kind of bend and contort so you

2246
02:00:20,040 --> 02:00:24,960
Speaker 1: start feeling pains. Yes, yes, check out, opening up, putting

2247
02:00:25,000 --> 02:00:28,480
Speaker 1: your hand, rub it on directly. That's it. And we

2248
02:00:28,600 --> 02:00:32,320
Speaker 1: made it that simple because many CBD products, Uh, there's

2249
02:00:32,320 --> 02:00:35,440
Speaker 1: a little bit there's a stigma associated with CBD. Absolutely,

2250
02:00:35,960 --> 02:00:38,200
Speaker 1: you know weed, you know, it's like a drug and

2251
02:00:38,400 --> 02:00:40,480
Speaker 1: I'm gonna be high when I take it. These are

2252
02:00:40,520 --> 02:00:41,920
Speaker 1: the things that ran through these a question of my

2253
02:00:42,000 --> 02:00:44,880
Speaker 1: wife through at me. I'm going in that boat. It's

2254
02:00:44,960 --> 02:00:47,600
Speaker 1: my ball. He got this, I mean, and I can't

2255
02:00:47,640 --> 02:00:49,600
Speaker 1: respond to any of these things. But I can't respond

2256
02:00:49,640 --> 02:00:52,800
Speaker 1: when you tell me your g NC stores, those those

2257
02:00:52,840 --> 02:00:55,200
Speaker 1: are important names that you can throw back at them,

2258
02:00:55,280 --> 02:00:59,120
Speaker 1: going oh oh, the fact that you have the immediately

2259
02:00:59,120 --> 02:01:01,880
Speaker 1: asked me about the gredients back then, I couldn't answer that,

2260
02:01:02,120 --> 02:01:05,360
Speaker 1: you know. And then the location right here, the address

2261
02:01:05,480 --> 02:01:08,360
Speaker 1: of the company, I couldn't answer that. So you're answering

2262
02:01:08,480 --> 02:01:12,240
Speaker 1: questions to the skeptics because of the fact that I'm

2263
02:01:12,280 --> 02:01:15,800
Speaker 1: a bend gay guy. I'm a you know, icy hot guy.

2264
02:01:16,680 --> 02:01:19,040
Speaker 1: I'm a traditional especially being gay. You're going on old

2265
02:01:19,080 --> 02:01:21,720
Speaker 1: school still and buying being gay. Put a hot tile

2266
02:01:21,800 --> 02:01:24,800
Speaker 1: on it, be screaming when you get too hot. That's me.

2267
02:01:25,280 --> 02:01:27,800
Speaker 1: And so with your brand, you're telling me you're bringing

2268
02:01:27,840 --> 02:01:31,000
Speaker 1: everybody to the modern age. This is the way to

2269
02:01:31,480 --> 02:01:35,080
Speaker 1: take care of that process. Break tradition, try something new.

2270
02:01:35,520 --> 02:01:38,120
Speaker 1: We'll open We'll let you know exactly what our brand is.

2271
02:01:38,440 --> 02:01:41,240
Speaker 1: Deal with it. Try it. So what we had, what

2272
02:01:41,320 --> 02:01:43,880
Speaker 1: we found is this, you have put no hot tile

2273
02:01:43,960 --> 02:01:47,680
Speaker 1: on it. So again, I played college, So pain really

2274
02:01:47,720 --> 02:01:50,640
Speaker 1: for torture, right, you know, put you put your foot

2275
02:01:50,720 --> 02:01:53,360
Speaker 1: in a bucket of ice. You don't have this guy

2276
02:01:53,520 --> 02:01:55,160
Speaker 1: rub you down and something. I'm like, Man, I mean

2277
02:01:55,200 --> 02:01:58,200
Speaker 1: I felt worse after. So what we're saying is this

2278
02:01:58,280 --> 02:02:01,040
Speaker 1: is a simple application. But I'll tell you there's lots

2279
02:02:01,080 --> 02:02:05,000
Speaker 1: of people who struggle with discomfort every day. If you

2280
02:02:05,120 --> 02:02:08,000
Speaker 1: take a notice of people walking around like they just

2281
02:02:08,120 --> 02:02:11,160
Speaker 1: kind of walk funny, have limbs. Yeah. Pain. Now, when

2282
02:02:11,160 --> 02:02:13,000
Speaker 1: I say are you in pain, most people say no

2283
02:02:13,200 --> 02:02:15,160
Speaker 1: because they think of a broken bone or something that

2284
02:02:15,200 --> 02:02:18,160
Speaker 1: I'm talking about everyday. Relief. That's what we focus on

2285
02:02:18,680 --> 02:02:20,560
Speaker 1: UM and it's been great because they've been able to

2286
02:02:20,640 --> 02:02:22,600
Speaker 1: give this product to people who I know in pain,

2287
02:02:22,960 --> 02:02:25,480
Speaker 1: who I know don't want to have an opioid, who

2288
02:02:25,560 --> 02:02:29,560
Speaker 1: I know don't want bad reactions. You ever watching one

2289
02:02:29,600 --> 02:02:33,680
Speaker 1: of those TV commercials and medication. We're not a medication,

2290
02:02:33,800 --> 02:02:35,600
Speaker 1: but you hear them talk about all the side effects.

2291
02:02:36,600 --> 02:02:39,520
Speaker 1: We wanted something that will allow people to feel comfortable

2292
02:02:39,760 --> 02:02:43,600
Speaker 1: using the product, would have a stigma. Uh is a great, great,

2293
02:02:43,800 --> 02:02:47,160
Speaker 1: great product, Like people feel relief if you take that

2294
02:02:47,280 --> 02:02:49,680
Speaker 1: double stream sport product, take two pumps and rub it

2295
02:02:49,760 --> 02:02:52,600
Speaker 1: onto some part of your body that's discomfort and you

2296
02:02:53,040 --> 02:02:56,840
Speaker 1: you feel better in a few minutes. So the stories

2297
02:02:56,960 --> 02:03:00,480
Speaker 1: we can find your product. So currently we're available online.

2298
02:03:00,720 --> 02:03:03,680
Speaker 1: We're available at Maya Derm dot com. Um. We we

2299
02:03:03,800 --> 02:03:06,520
Speaker 1: launching our website to be even more consumer focus and

2300
02:03:06,640 --> 02:03:09,120
Speaker 1: give offers and subscription programs for people who want to

2301
02:03:09,120 --> 02:03:12,040
Speaker 1: say about our mayam dot com website and social media.

2302
02:03:12,920 --> 02:03:15,920
Speaker 1: We're available in national retailers that people know and trust,

2303
02:03:16,000 --> 02:03:18,640
Speaker 1: like g n c UH. Dick Sporting Goods has been

2304
02:03:18,640 --> 02:03:21,240
Speaker 1: a great partner for us since Black Friday we moved.

2305
02:03:21,360 --> 02:03:24,120
Speaker 1: We went in to Dick Sporting Goods on Black Friday, right,

2306
02:03:24,280 --> 02:03:27,960
Speaker 1: you know this past year. That's a great feat. It's tough. Um,

2307
02:03:28,240 --> 02:03:31,800
Speaker 1: we're at Golf Galaxy, I think seven eleven. I love

2308
02:03:31,960 --> 02:03:35,800
Speaker 1: travel stops, medicine, medicine shop uh. And we're also expanding,

2309
02:03:36,080 --> 02:03:38,240
Speaker 1: so in the next quarters you will start seeing us

2310
02:03:38,440 --> 02:03:42,560
Speaker 1: in UH knocko Wood hopefully some national pharmacy change as

2311
02:03:42,600 --> 02:03:45,360
Speaker 1: well as some national grocery changes, because we want people

2312
02:03:45,400 --> 02:03:48,360
Speaker 1: to walk into their store and see our product and

2313
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2314
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Speaker 1: were in right and that matters a lot to well

2315
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Speaker 1: I did. I want to congratulate you, and you know,

2316
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Speaker 1: I know this is just part of the massive opportunity.

2317
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2323
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Speaker 1: How are we gonna make it better? And by listening

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