1 00:00:08,080 --> 00:00:11,720 Speaker 1: Welcome to another episode of Strictly Business, the podcast in 2 00:00:11,760 --> 00:00:14,200 Speaker 1: which we speak with some of the brightest minds working 3 00:00:14,200 --> 00:00:17,919 Speaker 1: in the media business today. I'm Andrew Wallenstein with Variety. 4 00:00:18,840 --> 00:00:21,159 Speaker 1: One of the more overlooked trends playing out in the 5 00:00:21,200 --> 00:00:23,720 Speaker 1: streaming space in recent years has been the growth of 6 00:00:23,760 --> 00:00:28,160 Speaker 1: subscribers over the age of sixty five. Study after study 7 00:00:28,200 --> 00:00:31,000 Speaker 1: has called out the so called silver streamers, and I'm 8 00:00:31,000 --> 00:00:33,120 Speaker 1: inclined to believe it. Not a week goes by that 9 00:00:33,159 --> 00:00:35,240 Speaker 1: I don't feel to call from my own parents about 10 00:00:35,280 --> 00:00:38,880 Speaker 1: what to watch online. Now. A new venture called salt 11 00:00:38,880 --> 00:00:42,559 Speaker 1: Box TV has been in market since late with a 12 00:00:42,600 --> 00:00:46,800 Speaker 1: mix of licensed and original programming targeting senior citizens. I'm 13 00:00:46,880 --> 00:00:49,920 Speaker 1: joined by the CEO of the venture, Jerry Garring. More 14 00:00:50,000 --> 00:01:00,200 Speaker 1: with him on this episode of Strictly Business. We'll come 15 00:01:00,240 --> 00:01:02,240 Speaker 1: back to Strictly Business where I'm talking with the lead 16 00:01:02,240 --> 00:01:05,800 Speaker 1: executive of salt Box TV. Here's how I described the venture. 17 00:01:06,120 --> 00:01:09,000 Speaker 1: It's not your father's streaming service. It's actually more like 18 00:01:09,000 --> 00:01:13,640 Speaker 1: your grandfather's streaming service. Thanks for joining me, Jerry. It's 19 00:01:13,680 --> 00:01:15,600 Speaker 1: great to be here, Andrew, and I love that I'm 20 00:01:15,600 --> 00:01:17,920 Speaker 1: writing this down for a new tagline. I got it 21 00:01:18,000 --> 00:01:20,480 Speaker 1: all right, I may want a fee for that, but 22 00:01:20,520 --> 00:01:25,280 Speaker 1: well we'll talk after. I love show business, okay. So 23 00:01:25,360 --> 00:01:27,520 Speaker 1: let's start with a very simple question. What is a 24 00:01:27,600 --> 00:01:33,720 Speaker 1: salt box? Wow? Right to the meat, okay, Um, well, okay, 25 00:01:33,760 --> 00:01:35,440 Speaker 1: I'm gonna give you the I'd like to tell you 26 00:01:35,480 --> 00:01:38,920 Speaker 1: it's some big exciting thing. The definition of salt boxes 27 00:01:38,959 --> 00:01:41,759 Speaker 1: community one do we all partake in the same meal 28 00:01:41,840 --> 00:01:45,280 Speaker 1: and we share the spices that we all live by. 29 00:01:45,319 --> 00:01:48,200 Speaker 1: But the reality is I live in New England. Um, 30 00:01:48,240 --> 00:01:52,279 Speaker 1: I live in a beautiful seventeen sixty three salt box house. 31 00:01:53,200 --> 00:01:55,680 Speaker 1: So you know, it's always been a part of our lives, 32 00:01:55,680 --> 00:01:59,320 Speaker 1: our family lives are my my parents have been there 33 00:01:59,400 --> 00:02:02,400 Speaker 1: in their mid eighties, my wife's parents. We always think 34 00:02:02,480 --> 00:02:05,280 Speaker 1: is as a place to gather and we thought, what 35 00:02:05,920 --> 00:02:08,880 Speaker 1: a great thing to call this space. This new mission 36 00:02:08,960 --> 00:02:12,240 Speaker 1: we're on for the older adults in this in this country, 37 00:02:12,360 --> 00:02:15,160 Speaker 1: to start with something that is meaningful to us. Hence 38 00:02:15,200 --> 00:02:20,679 Speaker 1: the name got It. And you are best known as 39 00:02:20,680 --> 00:02:24,400 Speaker 1: a as a producer for for Broadway for theater. So 40 00:02:24,560 --> 00:02:26,760 Speaker 1: how did you come to even get involved in a 41 00:02:26,840 --> 00:02:30,639 Speaker 1: venture like this? Boy? Covid works in strange ways. I've 42 00:02:30,639 --> 00:02:33,680 Speaker 1: got to say, um it is. It was never on 43 00:02:33,760 --> 00:02:37,360 Speaker 1: my radar. The condensed version is I had to show 44 00:02:37,360 --> 00:02:40,520 Speaker 1: open in London when COVID hit. My wife is also 45 00:02:40,560 --> 00:02:44,079 Speaker 1: a performer and writer, and during the last twenty years 46 00:02:44,080 --> 00:02:47,119 Speaker 1: while we raised a family here in Connecticut, UM she 47 00:02:47,680 --> 00:02:49,960 Speaker 1: I'm so proud of her. She opened up her own 48 00:02:50,600 --> 00:02:54,840 Speaker 1: um basically her own business, and became really known up 49 00:02:54,840 --> 00:02:58,160 Speaker 1: and down the East Coast for performing in senior communities. 50 00:02:59,160 --> 00:03:02,799 Speaker 1: And when it hit, her business also was kind of 51 00:03:02,840 --> 00:03:05,239 Speaker 1: shut down. As you can imagine, with all the isolation, 52 00:03:05,320 --> 00:03:07,920 Speaker 1: with all the deaths that were happening. UM, it was 53 00:03:07,960 --> 00:03:11,440 Speaker 1: a very sad and scary time. We're both sitting at 54 00:03:11,440 --> 00:03:14,520 Speaker 1: home and um, I would say at least half of 55 00:03:14,520 --> 00:03:18,160 Speaker 1: my career has been in a nonprofit field. And Patty 56 00:03:18,360 --> 00:03:21,320 Speaker 1: was sitting across the table one day and she was like, Jerry, 57 00:03:21,440 --> 00:03:24,200 Speaker 1: I feel so bad. We have to help people. How 58 00:03:24,200 --> 00:03:26,080 Speaker 1: can we help people when we're here in the woods 59 00:03:26,160 --> 00:03:29,520 Speaker 1: and we're safe. What can we do? And she says, 60 00:03:30,120 --> 00:03:32,720 Speaker 1: why don't we help the seniors out there? I'm getting 61 00:03:32,760 --> 00:03:35,360 Speaker 1: calls all the time of of they don't even have 62 00:03:35,440 --> 00:03:37,720 Speaker 1: time to talk to their families, they don't know how 63 00:03:37,720 --> 00:03:40,280 Speaker 1: to use Facebook, it's really difficult for a lot of people, 64 00:03:40,600 --> 00:03:43,320 Speaker 1: and the activities directors in these communities can barely get 65 00:03:43,320 --> 00:03:46,160 Speaker 1: them food. They're so overwhelmed. So it's like, well, you 66 00:03:46,160 --> 00:03:48,400 Speaker 1: know what, let's try to get some material to them. 67 00:03:49,000 --> 00:03:53,440 Speaker 1: And Andrew, the journey began. We started that way, and 68 00:03:53,640 --> 00:03:56,680 Speaker 1: that is when the learning curve and when we started 69 00:03:56,720 --> 00:03:59,600 Speaker 1: working towards this mission. And it has been a journey since. 70 00:04:00,600 --> 00:04:02,880 Speaker 1: And and So, you know, at what point does an 71 00:04:02,920 --> 00:04:07,800 Speaker 1: act of generosity become a business When when did you realize, Okay, 72 00:04:07,880 --> 00:04:12,040 Speaker 1: we're onto something here, there's a market out there. Boy, 73 00:04:12,080 --> 00:04:14,080 Speaker 1: I was. I gonna give you an exact time. I 74 00:04:14,080 --> 00:04:16,480 Speaker 1: can tell you it was a gradual build of understanding 75 00:04:16,520 --> 00:04:20,080 Speaker 1: what this market was. When I first started, I knew 76 00:04:20,080 --> 00:04:22,680 Speaker 1: the senior market, but only through my wife. I go 77 00:04:22,760 --> 00:04:24,600 Speaker 1: and help her at some shows or she would tell 78 00:04:24,640 --> 00:04:28,320 Speaker 1: me stories through the years. Um and of course on Broadway, 79 00:04:28,480 --> 00:04:31,599 Speaker 1: a lot of our audiences forty plus, it's an older 80 00:04:31,640 --> 00:04:34,280 Speaker 1: demographic just by nature. So I knew it from the 81 00:04:34,320 --> 00:04:40,000 Speaker 1: Broadway point of view. When we started, we started in 82 00:04:40,279 --> 00:04:42,520 Speaker 1: what I called Patty's favorite places. She had a group 83 00:04:42,520 --> 00:04:45,240 Speaker 1: of fifty different communities, senior communities up and down the 84 00:04:45,279 --> 00:04:48,040 Speaker 1: East Coast that she played regularly. She was like, let's 85 00:04:48,040 --> 00:04:49,600 Speaker 1: start there. It's like great, I have to figure out 86 00:04:49,600 --> 00:04:54,440 Speaker 1: the technology. When we started, people started watching right away, 87 00:04:54,480 --> 00:04:57,160 Speaker 1: and and and funny that within like the first month 88 00:04:57,160 --> 00:05:00,120 Speaker 1: of us trying this in only fifty places, we had 89 00:05:00,200 --> 00:05:04,120 Speaker 1: something crazy like like twenty eight thousand views and we 90 00:05:04,200 --> 00:05:06,880 Speaker 1: were like, oh, well, that's interesting, So what do we 91 00:05:06,960 --> 00:05:09,720 Speaker 1: Where do we go from here? And when we decided 92 00:05:09,920 --> 00:05:12,279 Speaker 1: to take this next step to see who else we 93 00:05:12,320 --> 00:05:16,880 Speaker 1: could help, we started enlisting distributors who were already sending 94 00:05:17,000 --> 00:05:21,760 Speaker 1: content to facilities around the country. And our first partnership 95 00:05:22,040 --> 00:05:24,920 Speaker 1: was with a group called I N two L and 96 00:05:25,000 --> 00:05:29,680 Speaker 1: they distribute educational, informational type of content but didn't necessarily 97 00:05:29,680 --> 00:05:33,160 Speaker 1: have a lot of entertainment. Um. We made a partnership 98 00:05:33,200 --> 00:05:35,640 Speaker 1: with them. As soon as we were on their system, 99 00:05:35,880 --> 00:05:40,560 Speaker 1: we were inlaces immediately. At that time, we saw the 100 00:05:40,640 --> 00:05:45,279 Speaker 1: feedback come back that this was not only enjoyed, but 101 00:05:45,360 --> 00:05:48,840 Speaker 1: it became part of their daily routine. And at that moment, 102 00:05:49,080 --> 00:05:54,040 Speaker 1: it's that the nonprofit had went off and the aha 103 00:05:54,160 --> 00:05:57,640 Speaker 1: moment of like wait a minute, right now, this is 104 00:05:57,640 --> 00:06:00,760 Speaker 1: working in a very small microcosm. Let's take the next 105 00:06:00,880 --> 00:06:02,960 Speaker 1: year and actually see that this is true. With a 106 00:06:03,000 --> 00:06:07,039 Speaker 1: proof of concept and knowing that there are ninety million 107 00:06:07,080 --> 00:06:11,000 Speaker 1: Americans right now over the age of we discovered that 108 00:06:11,400 --> 00:06:13,960 Speaker 1: each one as an average of five hours of watch 109 00:06:14,080 --> 00:06:17,479 Speaker 1: time per day on TV now. As a comparison, millennials 110 00:06:17,520 --> 00:06:20,640 Speaker 1: only watched three hours a day, which surprised me. So 111 00:06:20,800 --> 00:06:22,800 Speaker 1: it was kind of game on at that point, Andrew 112 00:06:22,839 --> 00:06:24,320 Speaker 1: and I was like, Okay, we got to figure out 113 00:06:24,400 --> 00:06:26,599 Speaker 1: how to get to this market and what to deliver, 114 00:06:26,920 --> 00:06:30,479 Speaker 1: and then we started for real, and you're delivering a 115 00:06:30,520 --> 00:06:35,240 Speaker 1: pretty interesting programming mix that's certainly on brand in terms 116 00:06:35,279 --> 00:06:39,039 Speaker 1: of the audience. You know, some informational stuff about elder 117 00:06:39,120 --> 00:06:42,960 Speaker 1: care and dealing with things like Alzheimer's dementia, and also 118 00:06:43,040 --> 00:06:47,440 Speaker 1: some lighter stuff your your wife's performances as well. Right, 119 00:06:48,440 --> 00:06:52,880 Speaker 1: give me a sense of the programming mix. Yeah, Our 120 00:06:53,000 --> 00:06:55,760 Speaker 1: ultimate goal is to make this a one stop shop 121 00:06:55,880 --> 00:06:59,839 Speaker 1: for anybody who is older, but more importantly those that 122 00:07:00,040 --> 00:07:03,640 Speaker 1: also support and want to help their older people in 123 00:07:03,680 --> 00:07:09,160 Speaker 1: their lives. So this is where this very carefully cultivated 124 00:07:09,240 --> 00:07:14,120 Speaker 1: content paletate arises. Yes, we have great entertainment, old movies, 125 00:07:14,160 --> 00:07:17,440 Speaker 1: class classic TV shows, but there is content there. Let's 126 00:07:17,720 --> 00:07:20,880 Speaker 1: I'm gonna make this up. Let's say my father who's 127 00:07:20,880 --> 00:07:24,880 Speaker 1: in his mid eighties fell and he needs some help 128 00:07:25,040 --> 00:07:27,480 Speaker 1: because he went to the doctor. It's got pete because 129 00:07:27,480 --> 00:07:31,040 Speaker 1: he hurt his knee, um, and he gets home and 130 00:07:31,160 --> 00:07:33,400 Speaker 1: his insurance runs out, and he's not sure now what 131 00:07:33,440 --> 00:07:35,920 Speaker 1: else to do to exercise to help his knee better? 132 00:07:36,200 --> 00:07:38,760 Speaker 1: Where do you go? Honestly, my mom and dad don't 133 00:07:38,800 --> 00:07:41,720 Speaker 1: know necessarily how to go search and find YouTube's and 134 00:07:41,760 --> 00:07:44,480 Speaker 1: get to there. They need a location to go to 135 00:07:44,560 --> 00:07:48,640 Speaker 1: that's trusted and there. So we have cultivated that kind 136 00:07:48,640 --> 00:07:51,960 Speaker 1: of content to this this prescriptive programming they call it. 137 00:07:52,200 --> 00:07:55,000 Speaker 1: And we also then look at the aging market, where 138 00:07:55,040 --> 00:07:57,760 Speaker 1: are the problems in longevity and aging as we've teamed 139 00:07:57,800 --> 00:08:00,400 Speaker 1: with some leaders that are outspoken that are trying to 140 00:08:00,480 --> 00:08:04,480 Speaker 1: change the way um older Americans are treated here in 141 00:08:04,480 --> 00:08:07,200 Speaker 1: this country versus other countries around from the world. So 142 00:08:07,240 --> 00:08:10,320 Speaker 1: it's a little advocacy going on. So it's really a 143 00:08:10,400 --> 00:08:13,800 Speaker 1: one stop shop for those that either need entertainment or 144 00:08:13,840 --> 00:08:16,720 Speaker 1: services and those that want to provide it or need 145 00:08:16,840 --> 00:08:20,520 Speaker 1: needed for their older adults to help them care for them. 146 00:08:20,560 --> 00:08:23,040 Speaker 1: And on the entertainment side, you know, there's some lighter 147 00:08:23,080 --> 00:08:26,480 Speaker 1: stuff as well. You were had a deal at some 148 00:08:26,560 --> 00:08:31,120 Speaker 1: point with Ed Asner, who unfortunately has since passed. But 149 00:08:31,320 --> 00:08:33,880 Speaker 1: what what were you gonna do with him? And talk 150 00:08:33,960 --> 00:08:37,120 Speaker 1: more about the entertainment side of this, well, you know, 151 00:08:37,360 --> 00:08:40,760 Speaker 1: being being my my live entertainment hat. It's it's my 152 00:08:40,920 --> 00:08:43,880 Speaker 1: heart is there. My love original programming, I love working 153 00:08:43,920 --> 00:08:46,960 Speaker 1: with artists. I've known Ed for a while and when 154 00:08:47,000 --> 00:08:48,680 Speaker 1: we started this, I started kind of got up my 155 00:08:48,760 --> 00:08:51,679 Speaker 1: Rolodex and wanted to call some friends in the business, 156 00:08:51,679 --> 00:08:54,080 Speaker 1: and I have a lot of older friends, and uh, 157 00:08:54,200 --> 00:08:56,199 Speaker 1: we got Ed on on the phone and we told 158 00:08:56,280 --> 00:08:58,200 Speaker 1: him what we were doing. And the reason why we 159 00:08:58,320 --> 00:09:01,240 Speaker 1: called Ed it was not because he's a friend, but 160 00:09:01,320 --> 00:09:03,800 Speaker 1: more importantly, he, as you know, was one of the 161 00:09:03,800 --> 00:09:07,680 Speaker 1: most accomplished actors that that was around. But here's what 162 00:09:07,720 --> 00:09:10,600 Speaker 1: we love about Ed is that he always was fighting 163 00:09:10,600 --> 00:09:13,600 Speaker 1: for the underdog. Um, you know, throughout his career, as 164 00:09:13,640 --> 00:09:15,280 Speaker 1: you you know, when he had the lou Grant Show, 165 00:09:15,320 --> 00:09:17,640 Speaker 1: I mean, you know a lot of people talking about 166 00:09:17,679 --> 00:09:19,480 Speaker 1: how the Luke Grant Show got taken off, and he 167 00:09:19,559 --> 00:09:21,840 Speaker 1: was outspoken politically at the time, and he was out 168 00:09:21,840 --> 00:09:25,000 Speaker 1: trying to help people and as you may remember, Andrew, 169 00:09:25,360 --> 00:09:28,120 Speaker 1: he still is. His name is still on the lawsuits 170 00:09:28,120 --> 00:09:30,760 Speaker 1: suing SAG who he was president of because of their 171 00:09:30,800 --> 00:09:33,960 Speaker 1: treatment of their pension and health fund for older Americans 172 00:09:34,080 --> 00:09:38,680 Speaker 1: and older members. Right, so he would understand why there's 173 00:09:38,679 --> 00:09:41,280 Speaker 1: a mission here. And as soon as we talked with him, 174 00:09:41,440 --> 00:09:44,400 Speaker 1: he was like, Jerry, I'm in What can I do? 175 00:09:44,440 --> 00:09:46,239 Speaker 1: I said, why don't you start by being our spokesperson. 176 00:09:46,320 --> 00:09:48,680 Speaker 1: Let's get some attention to this and then let's work 177 00:09:48,679 --> 00:09:52,240 Speaker 1: on some shows together. That that was the beginning of 178 00:09:52,440 --> 00:09:56,080 Speaker 1: a great ride and until he did, unfortunately pass away 179 00:09:56,120 --> 00:09:59,080 Speaker 1: a few months ago, and we every day we talked 180 00:09:59,080 --> 00:10:02,360 Speaker 1: about him, and we miss his camaraderie, as friendship and 181 00:10:02,440 --> 00:10:06,200 Speaker 1: honestly the leadership he gave us. He was. He's an 182 00:10:06,240 --> 00:10:09,559 Speaker 1: amazing man and we miss him dearly. So now that 183 00:10:09,600 --> 00:10:11,600 Speaker 1: we've got a better handle on the programming mix, I 184 00:10:11,640 --> 00:10:16,440 Speaker 1: wanna dig into the user experience because you really have 185 00:10:16,520 --> 00:10:19,440 Speaker 1: sort of tailored this to an audience that frankly is 186 00:10:19,559 --> 00:10:24,439 Speaker 1: probably not tech savvy. For instance, no passwords. What else 187 00:10:24,480 --> 00:10:27,160 Speaker 1: are you doing to make this something that clicks with 188 00:10:27,240 --> 00:10:31,640 Speaker 1: your target audience? Oh, such a good question, And so 189 00:10:31,960 --> 00:10:35,040 Speaker 1: you know, I'm Mr Transparency Day with you. And so 190 00:10:35,760 --> 00:10:37,720 Speaker 1: this all kind of started with my mom and dad 191 00:10:38,320 --> 00:10:40,440 Speaker 1: and the few people we had on at the time 192 00:10:40,840 --> 00:10:44,960 Speaker 1: as our team members. We basically, hey, we're doing this 193 00:10:45,000 --> 00:10:47,000 Speaker 1: new thing and here's at the beginning, were like, and 194 00:10:47,040 --> 00:10:49,319 Speaker 1: here's where you log in and here's put your password. 195 00:10:49,760 --> 00:10:52,880 Speaker 1: Found out very quickly that we need to take all 196 00:10:52,960 --> 00:10:56,120 Speaker 1: barriers away. We have enough things in our lives to remember. 197 00:10:56,240 --> 00:10:59,360 Speaker 1: We need to make this a joyful experience, not only 198 00:10:59,679 --> 00:11:02,439 Speaker 1: with the ease of how people watch content and get 199 00:11:02,480 --> 00:11:05,960 Speaker 1: online to watch through any device that we can create, 200 00:11:06,160 --> 00:11:08,880 Speaker 1: but more importantly that we want to make sure their 201 00:11:08,920 --> 00:11:12,800 Speaker 1: experience is at the top of the game. So we 202 00:11:13,120 --> 00:11:18,040 Speaker 1: UM we partnered with UM gerontologist o T. Gerontologists really 203 00:11:18,200 --> 00:11:22,240 Speaker 1: decide like what colors work best for aging eyes, what 204 00:11:22,440 --> 00:11:24,680 Speaker 1: size of fonts do we really need, and how do 205 00:11:24,720 --> 00:11:28,160 Speaker 1: we do a layout that is user friendly. And you know, 206 00:11:28,200 --> 00:11:30,679 Speaker 1: it's not like some streaming services where I don't know 207 00:11:30,679 --> 00:11:32,800 Speaker 1: about you, but I go on and there's so much 208 00:11:32,840 --> 00:11:37,319 Speaker 1: content I just don't even know where to start. Sure, well, 209 00:11:37,440 --> 00:11:39,840 Speaker 1: so certainly I can see how these things are going 210 00:11:39,880 --> 00:11:43,319 Speaker 1: to help. What I want to understand though, is you know, 211 00:11:43,400 --> 00:11:47,000 Speaker 1: as you talk about your parents and and uh, you 212 00:11:47,040 --> 00:11:50,080 Speaker 1: know where they're at in life. In terms of the 213 00:11:50,200 --> 00:11:54,800 Speaker 1: target audience here, is it everyone over sixty five, regardless 214 00:11:54,840 --> 00:11:57,480 Speaker 1: of their health or as I hear you talk about 215 00:11:57,520 --> 00:12:01,160 Speaker 1: these you know deals with you know, hirement communities and 216 00:12:01,200 --> 00:12:04,120 Speaker 1: all that, is it just for the slice of that 217 00:12:04,280 --> 00:12:08,120 Speaker 1: audience that is unfortunately you know, dealing with you know, 218 00:12:08,160 --> 00:12:12,280 Speaker 1: physical and mental deficiencies or is it no, you know, 219 00:12:12,600 --> 00:12:15,319 Speaker 1: no matter what their health, it's for all seniors, whether 220 00:12:15,360 --> 00:12:19,559 Speaker 1: they're living at home or in a retirement community. Such 221 00:12:19,600 --> 00:12:22,199 Speaker 1: a good question because as we've been talking, it really 222 00:12:22,240 --> 00:12:25,040 Speaker 1: sounds like like a self help kind of streaming service 223 00:12:25,320 --> 00:12:29,640 Speaker 1: when it's actually the opposite. We've discovered and we look 224 00:12:29,640 --> 00:12:32,319 Speaker 1: at our data. We look at those numbers. A majority 225 00:12:32,360 --> 00:12:35,160 Speaker 1: of our of our viewers right now are enjoying the 226 00:12:35,200 --> 00:12:40,720 Speaker 1: older movies. They're enjoying nostalgic TV, they're enjoying the nature shows, 227 00:12:40,720 --> 00:12:42,760 Speaker 1: They're enjoying the kind of stuff that you would see 228 00:12:42,760 --> 00:12:44,760 Speaker 1: in general. They just know now where to go and 229 00:12:44,880 --> 00:12:48,559 Speaker 1: find the stuff that is cultivated for them. So it 230 00:12:48,679 --> 00:12:52,360 Speaker 1: is a platform that older adults, that's the older adults 231 00:12:52,440 --> 00:12:55,240 Speaker 1: is a wide range, right, I mean, you know, a 232 00:12:55,360 --> 00:12:57,839 Speaker 1: r P says it's fifty and over. Well, look, I'm 233 00:12:57,880 --> 00:13:00,440 Speaker 1: of my late fifties. Yes, I guess i'm older, but 234 00:13:00,480 --> 00:13:04,559 Speaker 1: I don't feel like i'm an older person. And we've learned, 235 00:13:04,559 --> 00:13:06,280 Speaker 1: and I'm sure you know this too, even when you're 236 00:13:06,280 --> 00:13:09,520 Speaker 1: eighty five or ninety, you still love the same things 237 00:13:09,520 --> 00:13:12,960 Speaker 1: you did when you were thirty. You still consider yourself vibrant. 238 00:13:13,000 --> 00:13:14,559 Speaker 1: You want to learn, you want to watch the kind 239 00:13:14,559 --> 00:13:16,960 Speaker 1: of movies you love, You want even if they're nostalgic 240 00:13:17,080 --> 00:13:20,080 Speaker 1: or brand new. So we have that mix for people. 241 00:13:20,400 --> 00:13:23,640 Speaker 1: If if somebody wants to find new, they will find 242 00:13:23,640 --> 00:13:26,079 Speaker 1: it on our channel. If they want to find nostalgic, 243 00:13:26,120 --> 00:13:29,040 Speaker 1: they will. What we've discovered along the way is that 244 00:13:29,080 --> 00:13:32,040 Speaker 1: the parents of all I'm sorry, the children of older 245 00:13:32,080 --> 00:13:36,160 Speaker 1: people are watching just as much because of this content 246 00:13:36,240 --> 00:13:40,920 Speaker 1: that is carefully cultivated, easy to find, and it's multi intergenerational. 247 00:13:41,200 --> 00:13:44,360 Speaker 1: Intergenerational is one of the keys for us to make 248 00:13:44,400 --> 00:13:48,040 Speaker 1: this accessible and to help bring families together. Now it's 249 00:13:48,080 --> 00:13:51,120 Speaker 1: a free, ad supported service, so there's no subscribers. But 250 00:13:51,240 --> 00:13:53,360 Speaker 1: can you give a sense of you know, how big 251 00:13:53,400 --> 00:13:56,440 Speaker 1: an audience you're reaching at this point. Yes, we're just 252 00:13:56,480 --> 00:13:59,920 Speaker 1: wrapping up our our proof of concept here which we 253 00:14:00,120 --> 00:14:03,640 Speaker 1: kept everything really tight to senior communities and we are 254 00:14:03,679 --> 00:14:07,560 Speaker 1: now in this next now taking a step of opening 255 00:14:07,600 --> 00:14:09,760 Speaker 1: up to a larger audience. So you know, I can 256 00:14:09,840 --> 00:14:12,160 Speaker 1: quickly give you the numbers of where we've been focusing 257 00:14:12,160 --> 00:14:14,880 Speaker 1: and learning from, which is a wed about five thousand 258 00:14:14,920 --> 00:14:19,720 Speaker 1: senior communities, and each community averages about two hundred residents, 259 00:14:19,760 --> 00:14:21,840 Speaker 1: so you can do them that very quickly. So it's 260 00:14:21,840 --> 00:14:24,800 Speaker 1: about a million people that we have at our disposal, 261 00:14:24,920 --> 00:14:27,360 Speaker 1: been part of our proof of concept, and now we're 262 00:14:27,360 --> 00:14:31,440 Speaker 1: ready to launch it into more communities. More importantly, um, 263 00:14:31,480 --> 00:14:34,160 Speaker 1: as you probably know, aging in place is a really 264 00:14:34,200 --> 00:14:36,400 Speaker 1: hot new term and that and that is where the 265 00:14:36,440 --> 00:14:39,800 Speaker 1: trend is going for as people are aging up, they 266 00:14:39,840 --> 00:14:42,040 Speaker 1: are aging up and wanting to stay home. They're wanting 267 00:14:42,040 --> 00:14:44,920 Speaker 1: to stay with family. And this is a market that 268 00:14:45,000 --> 00:14:48,520 Speaker 1: will next focus on through O T T apps and 269 00:14:48,560 --> 00:14:51,360 Speaker 1: through other other distributors that are already in the homes 270 00:14:51,480 --> 00:14:56,360 Speaker 1: of all Americans. Got it. Now, here's the thing I understand. 271 00:14:56,760 --> 00:15:01,320 Speaker 1: There's this massive demographic that is underserved. I mean, it's 272 00:15:01,360 --> 00:15:05,120 Speaker 1: not like you're seeing on traditional TV too many channels 273 00:15:05,120 --> 00:15:08,400 Speaker 1: that go after this audience in a big way. So 274 00:15:08,480 --> 00:15:11,600 Speaker 1: I understand the opportunity at one level, but on another level, 275 00:15:11,640 --> 00:15:16,120 Speaker 1: I don't because you know the orthodoxy that I've always 276 00:15:16,880 --> 00:15:20,160 Speaker 1: come to know for the advertising businesses, they don't care 277 00:15:20,200 --> 00:15:23,520 Speaker 1: about anyone over sixty five. They're they're presumed to be 278 00:15:23,600 --> 00:15:27,040 Speaker 1: an audience that is sort of setting their ways, not 279 00:15:27,160 --> 00:15:30,400 Speaker 1: open to new brands. So how on earth do you 280 00:15:30,520 --> 00:15:37,080 Speaker 1: get around that reality? How do you? Yeah, it's such 281 00:15:37,120 --> 00:15:39,040 Speaker 1: a good question. I mean, that's one of the questions 282 00:15:39,040 --> 00:15:42,080 Speaker 1: we've wrestled with since day one. And what we're learning 283 00:15:42,160 --> 00:15:45,680 Speaker 1: because I will again we are still in pre revenue mode. 284 00:15:45,800 --> 00:15:47,840 Speaker 1: We will we are in a bad channel, but that 285 00:15:47,880 --> 00:15:50,280 Speaker 1: will not start till later in the spring. So the 286 00:15:50,320 --> 00:15:52,280 Speaker 1: last six months we've been talking with a lot of 287 00:15:52,320 --> 00:15:57,240 Speaker 1: programmatic advertising companies, were working with other agencies to find 288 00:15:57,240 --> 00:16:01,240 Speaker 1: out is what you just said, is this myth, this 289 00:16:01,240 --> 00:16:04,240 Speaker 1: this legend in our business? Is it true or is 290 00:16:04,240 --> 00:16:07,760 Speaker 1: it just something that is spread through through time. What 291 00:16:07,800 --> 00:16:11,560 Speaker 1: we've discovered is this, these ninety billion Americans have about 292 00:16:11,560 --> 00:16:15,239 Speaker 1: a two point six trillion dollars. They are the largest 293 00:16:15,520 --> 00:16:19,560 Speaker 1: and most affluent demographic in this country. And yes, I 294 00:16:19,600 --> 00:16:23,520 Speaker 1: think you can imagine, Yes, we could market walkers to 295 00:16:23,560 --> 00:16:25,480 Speaker 1: them and we could. We could, we could market all 296 00:16:25,560 --> 00:16:30,680 Speaker 1: kinds of quote old people um products, but that's not 297 00:16:30,800 --> 00:16:32,560 Speaker 1: at the end of the day, what my parents want 298 00:16:32,560 --> 00:16:35,080 Speaker 1: to see. They want to be advertised with the stuff 299 00:16:35,120 --> 00:16:37,120 Speaker 1: that they're interested in, and that can be is something 300 00:16:37,120 --> 00:16:41,080 Speaker 1: as simple as a restaurant to an experience online. And 301 00:16:41,120 --> 00:16:44,120 Speaker 1: so what we're discovering, and we hope this hands out, 302 00:16:44,560 --> 00:16:47,800 Speaker 1: is that the advertising agencies we're talking with now are 303 00:16:47,920 --> 00:16:52,080 Speaker 1: rather excited to start exploring this market because nobody truly 304 00:16:52,200 --> 00:16:54,120 Speaker 1: is focused on them because they feel like they're the 305 00:16:54,200 --> 00:16:57,880 Speaker 1: Jaron Tall generation. And the truth is, okay, yeah, I 306 00:16:57,920 --> 00:16:59,560 Speaker 1: think all of us take a little jar Tall now 307 00:16:59,600 --> 00:17:02,400 Speaker 1: and then, but that's not how they spend their money. 308 00:17:02,480 --> 00:17:04,800 Speaker 1: That's not how Americans live, be it you live in 309 00:17:04,840 --> 00:17:08,120 Speaker 1: a community or as a majority, do we live at home? 310 00:17:08,320 --> 00:17:10,480 Speaker 1: We live like we did we were we were forty 311 00:17:10,560 --> 00:17:13,119 Speaker 1: years old. So Andrew, I, I will let you know 312 00:17:13,280 --> 00:17:16,080 Speaker 1: when we start, when we kick in our a bod modules, 313 00:17:16,080 --> 00:17:18,000 Speaker 1: which will kick in some time in May or June, 314 00:17:18,440 --> 00:17:23,880 Speaker 1: if what we are hearing is actually proof in concept 315 00:17:23,960 --> 00:17:27,359 Speaker 1: when we put it into the market, that's the thing 316 00:17:27,400 --> 00:17:32,320 Speaker 1: I mean, if you are able to counter that conventional 317 00:17:32,359 --> 00:17:37,760 Speaker 1: wisdom and bring advertisers in that may have not necessarily 318 00:17:37,800 --> 00:17:40,600 Speaker 1: embraced this audience before. It does seem like a pretty 319 00:17:40,640 --> 00:17:43,720 Speaker 1: massive opportunity, but you are kind of taking a leap 320 00:17:43,800 --> 00:17:48,280 Speaker 1: of faith that Madison Avenue is going to come around. Absolutely, 321 00:17:48,320 --> 00:17:51,000 Speaker 1: I think anytime any stoody starts anything new, I mean, 322 00:17:51,000 --> 00:17:53,120 Speaker 1: this is the entrepreneur world we live in. And even 323 00:17:53,160 --> 00:17:56,160 Speaker 1: if you're in a larger corporation and it's entrepreneurial within 324 00:17:56,160 --> 00:17:59,960 Speaker 1: those corporations, everything is a risk. We're trying to read 325 00:18:00,080 --> 00:18:02,199 Speaker 1: the tea leaves and you know, we've made a lot 326 00:18:02,280 --> 00:18:04,640 Speaker 1: of mistakes up to this point, and we corrected ourselves 327 00:18:04,640 --> 00:18:07,560 Speaker 1: as we've learned. But what I do know is that 328 00:18:08,600 --> 00:18:11,639 Speaker 1: these advertisers were talking with are willing to jump with us. 329 00:18:11,840 --> 00:18:15,679 Speaker 1: They are they understand that that opportunity is there, and um, 330 00:18:15,720 --> 00:18:20,280 Speaker 1: if they can't reach them any other way, then this 331 00:18:20,359 --> 00:18:23,720 Speaker 1: is worth trying. And you know, and this goes to 332 00:18:23,760 --> 00:18:25,800 Speaker 1: the point of people that are mobile and those that 333 00:18:25,840 --> 00:18:28,719 Speaker 1: are at home and caregivers family members bring them what 334 00:18:28,760 --> 00:18:31,399 Speaker 1: they want for in this day and age, what they 335 00:18:31,520 --> 00:18:35,640 Speaker 1: order online and is delivered. That is a huge opportunity 336 00:18:35,680 --> 00:18:38,760 Speaker 1: for this demographic, which right now are trying to figure 337 00:18:38,800 --> 00:18:43,240 Speaker 1: out how they find these products that they used used 338 00:18:43,240 --> 00:18:45,560 Speaker 1: to love and can't get them or can't get out 339 00:18:45,600 --> 00:18:48,680 Speaker 1: to get them, or number two products that are new 340 00:18:48,880 --> 00:18:51,480 Speaker 1: that are being invented for this aging population that they 341 00:18:51,480 --> 00:18:55,919 Speaker 1: know nothing about. Yeah, I mean what I wonder is, 342 00:18:56,000 --> 00:19:00,879 Speaker 1: do you think Hollywood understands this audience, this demographic, what 343 00:19:00,960 --> 00:19:03,040 Speaker 1: it means to reach them. Are you going to be 344 00:19:03,119 --> 00:19:07,000 Speaker 1: able to tap that world for programming. I see you 345 00:19:07,040 --> 00:19:10,960 Speaker 1: just signed with a an agency that I assume is 346 00:19:11,000 --> 00:19:12,920 Speaker 1: going to help you make some in roads there. But 347 00:19:13,080 --> 00:19:16,480 Speaker 1: do they get it. I know the people we've talked 348 00:19:16,520 --> 00:19:19,640 Speaker 1: with in theory, Um, they do get it. They understand 349 00:19:19,640 --> 00:19:21,920 Speaker 1: it's there. It's just never been their focus. I think 350 00:19:21,960 --> 00:19:25,159 Speaker 1: it's one of those unproven demographics that we're going to 351 00:19:25,200 --> 00:19:28,240 Speaker 1: be the first one to step into the soundbox. I 352 00:19:28,280 --> 00:19:30,320 Speaker 1: can say that as we start to grow, we will 353 00:19:30,320 --> 00:19:33,000 Speaker 1: be creating our own programming. To me, that's what I 354 00:19:33,040 --> 00:19:35,359 Speaker 1: love from Broadway. I I don't do revivals. I do 355 00:19:35,400 --> 00:19:38,119 Speaker 1: original shows and work with artists. I want to bring 356 00:19:38,640 --> 00:19:41,159 Speaker 1: what I love to do, which is that to to 357 00:19:41,400 --> 00:19:44,439 Speaker 1: this streaming platform. I want to create new shows. What 358 00:19:44,640 --> 00:19:47,119 Speaker 1: we are in the midst of doing our finding partners 359 00:19:47,359 --> 00:19:51,199 Speaker 1: within the business, other streaming services, other production companies that 360 00:19:51,359 --> 00:19:55,000 Speaker 1: have projects or have artists that I want to step 361 00:19:55,080 --> 00:19:58,320 Speaker 1: in and create. And I think through this process, this 362 00:19:58,400 --> 00:20:01,280 Speaker 1: is my hope, my dream is that through this process 363 00:20:01,400 --> 00:20:03,840 Speaker 1: that there will be a self discovery within the industry 364 00:20:04,119 --> 00:20:06,520 Speaker 1: that you can do more than than um than the 365 00:20:06,600 --> 00:20:09,960 Speaker 1: Commitsky method, because, as you know, a couple of times 366 00:20:09,960 --> 00:20:12,920 Speaker 1: that Netflix has really tried to jump in and aim 367 00:20:13,040 --> 00:20:15,800 Speaker 1: for this. Who ended up watching it? People my age, 368 00:20:16,560 --> 00:20:19,679 Speaker 1: and it was It's a very interesting exercise in what 369 00:20:20,000 --> 00:20:25,880 Speaker 1: does the industry think that demographic needs. Luckily, um, sometimes 370 00:20:25,920 --> 00:20:28,960 Speaker 1: ignorance is bliss. I'm new to this streaming service, so 371 00:20:29,040 --> 00:20:31,280 Speaker 1: I'm like, I don't know, let's go find out, and 372 00:20:31,359 --> 00:20:37,359 Speaker 1: I'm willing to do that. We're talking with Jerry Garring, 373 00:20:37,480 --> 00:20:40,520 Speaker 1: the CEO and founder of salt Box TV, and we'll 374 00:20:40,560 --> 00:20:49,520 Speaker 1: be back in just a minute. And we're back with 375 00:20:49,640 --> 00:20:54,199 Speaker 1: Jerry Garring, CEO of salt Box TV, talking about programming 376 00:20:54,359 --> 00:20:59,119 Speaker 1: for older audiences. Jerry, as you mentioned, Netflix has done 377 00:20:59,160 --> 00:21:02,800 Speaker 1: some programming to this audience the Kaminsky method. I think 378 00:21:02,800 --> 00:21:06,720 Speaker 1: about Grace and Frankie, and the question that begs is, 379 00:21:07,520 --> 00:21:11,960 Speaker 1: as you know, there's a wealth of streaming options already 380 00:21:12,000 --> 00:21:16,800 Speaker 1: out there, not necessarily too focused on this market. But 381 00:21:17,320 --> 00:21:20,639 Speaker 1: does that become a competitive obstacle where this is just 382 00:21:20,760 --> 00:21:24,359 Speaker 1: the sheer volume of options out there, it's hard for 383 00:21:24,480 --> 00:21:28,440 Speaker 1: a new service and niche service to break through. You're 384 00:21:28,440 --> 00:21:30,400 Speaker 1: absolutely right. I mean, if I was going to start 385 00:21:30,440 --> 00:21:34,639 Speaker 1: another mainstream streaming service just with general movies or originals whatever, 386 00:21:34,720 --> 00:21:37,000 Speaker 1: I would feel like I get swallowed up quickly, by 387 00:21:37,000 --> 00:21:40,960 Speaker 1: by by, by the big guys. In this case, this product, 388 00:21:41,000 --> 00:21:44,639 Speaker 1: this channel is really coming from the demographic itself. We 389 00:21:44,720 --> 00:21:47,159 Speaker 1: are not trying to be Netflix. We are trying to 390 00:21:47,320 --> 00:21:49,840 Speaker 1: not only do we have a mission, So yeah, it 391 00:21:49,880 --> 00:21:52,080 Speaker 1: kind of feels a little nonprofit that way, but at 392 00:21:52,080 --> 00:21:55,160 Speaker 1: the end of the day, this is highly commercial and 393 00:21:55,240 --> 00:21:57,400 Speaker 1: we are taking our time and this proof of concept 394 00:21:57,440 --> 00:21:59,920 Speaker 1: here that we did before we started, you know, spreading 395 00:22:00,080 --> 00:22:03,720 Speaker 1: word and take it. This next step was done for 396 00:22:03,760 --> 00:22:06,600 Speaker 1: a very specific reason. Is because we want to know 397 00:22:06,720 --> 00:22:10,840 Speaker 1: exactly what the demographic wants. We want to talk with them, 398 00:22:10,840 --> 00:22:12,840 Speaker 1: We want to be in these communities, and we spent 399 00:22:12,920 --> 00:22:14,679 Speaker 1: a lot of time on the road, a lot of 400 00:22:14,720 --> 00:22:18,280 Speaker 1: time on the phone talking with people to understand what 401 00:22:18,440 --> 00:22:20,520 Speaker 1: works and what doesn't we take that we mix it 402 00:22:20,560 --> 00:22:23,480 Speaker 1: with our data. This was a really a year of 403 00:22:23,840 --> 00:22:27,080 Speaker 1: due diligence, a year of research that we can then 404 00:22:28,800 --> 00:22:33,199 Speaker 1: use that to to catapull us into it that specific niche. 405 00:22:33,680 --> 00:22:37,600 Speaker 1: Now that's a niche of millions of people. The challenge 406 00:22:37,600 --> 00:22:41,200 Speaker 1: for us is not necessarily getting the getting the information 407 00:22:41,240 --> 00:22:44,119 Speaker 1: together and learning from them. Our challenge is getting the 408 00:22:44,160 --> 00:22:47,840 Speaker 1: information to them, which is why we're partnering with those 409 00:22:47,840 --> 00:22:52,040 Speaker 1: that are already in their in their homes in these communities, 410 00:22:52,240 --> 00:22:55,879 Speaker 1: because they already have the communication distribution channel. We're just 411 00:22:55,960 --> 00:23:00,919 Speaker 1: providing targeted content for those viewers that all we have services. 412 00:23:01,880 --> 00:23:05,280 Speaker 1: You mentioned the Kaminsky method, and I wondered, is your 413 00:23:05,320 --> 00:23:08,399 Speaker 1: ambition that big that we could one day and in 414 00:23:08,560 --> 00:23:13,040 Speaker 1: success see scripted you know, comedy or drama from Salt 415 00:23:13,040 --> 00:23:17,480 Speaker 1: Box TV. Are you there yet? By any means? Um, 416 00:23:18,200 --> 00:23:20,520 Speaker 1: I'm hesitating because there are things I'm not supposed to say. 417 00:23:20,600 --> 00:23:23,439 Speaker 1: So how I'm gonna dance a little bit right now? UM, 418 00:23:23,480 --> 00:23:26,879 Speaker 1: I can say this that I've been very, very lucky 419 00:23:26,920 --> 00:23:29,080 Speaker 1: to work with some great artists in New York on 420 00:23:29,160 --> 00:23:32,640 Speaker 1: Broadway and off Broadway. That also right for Hollywood. These 421 00:23:32,680 --> 00:23:35,919 Speaker 1: are major award winning people that I've known for years. 422 00:23:37,040 --> 00:23:40,960 Speaker 1: We have been talking for months now, both unscripted and scripted, 423 00:23:41,600 --> 00:23:46,120 Speaker 1: to create programming and to put it on our own service, 424 00:23:46,200 --> 00:23:49,480 Speaker 1: but maybe necessarily exclusive, and it could happen. But we 425 00:23:49,600 --> 00:23:53,800 Speaker 1: are now working with others in the production field and 426 00:23:53,840 --> 00:23:58,400 Speaker 1: potentially other streamers now, so UM, we can create our 427 00:23:58,440 --> 00:24:01,240 Speaker 1: own product if we can bring our knowledge to the 428 00:24:01,320 --> 00:24:04,320 Speaker 1: table for these artists. So I guess that's a long 429 00:24:04,359 --> 00:24:09,200 Speaker 1: way of Maze saying yes, because we're already in pre production. Wow. 430 00:24:09,720 --> 00:24:14,159 Speaker 1: And I read about Silver Stars, an original programming effort. 431 00:24:14,200 --> 00:24:17,439 Speaker 1: It's not scripted, but certainly seemed ambitious. Talk about what 432 00:24:17,520 --> 00:24:21,480 Speaker 1: that's gonna be. Yeah, that's really going gangbusters right now. 433 00:24:21,520 --> 00:24:24,000 Speaker 1: We're we're in the early stage of that. This was 434 00:24:24,080 --> 00:24:31,160 Speaker 1: the last show that that um ed Asner was involved with. UM. 435 00:24:31,240 --> 00:24:33,600 Speaker 1: We we had just had a talk with him about 436 00:24:33,720 --> 00:24:36,400 Speaker 1: next steps after we had actually announced. This was when 437 00:24:36,440 --> 00:24:39,800 Speaker 1: he passed. Um, I'll tell you kind of what what 438 00:24:40,040 --> 00:24:43,840 Speaker 1: where the police is going? UM. This is a bit 439 00:24:43,880 --> 00:24:48,439 Speaker 1: of a Sunday Morning magazine approach to those talented artists 440 00:24:48,480 --> 00:24:51,520 Speaker 1: out there be a performance or visual that have made 441 00:24:52,000 --> 00:24:56,440 Speaker 1: significant contributions to their communities, giving example, one of our 442 00:24:56,440 --> 00:24:59,359 Speaker 1: winners is from a certain town here in the country. 443 00:24:59,359 --> 00:25:02,040 Speaker 1: Have a lot of you submissions and TikTok submissions and 444 00:25:02,080 --> 00:25:04,920 Speaker 1: all these submissions through emails from people around the country, 445 00:25:05,119 --> 00:25:09,920 Speaker 1: and we have chosen people older adults who have some 446 00:25:10,000 --> 00:25:12,640 Speaker 1: kind of talent that at some point in their life 447 00:25:12,680 --> 00:25:14,320 Speaker 1: they could have decided to listen, I'm going to go 448 00:25:14,359 --> 00:25:17,160 Speaker 1: pro with this. I could take this path in life 449 00:25:17,280 --> 00:25:19,280 Speaker 1: right now with my talent, and I want to do 450 00:25:19,320 --> 00:25:22,440 Speaker 1: this with it. But other things happened in their life. 451 00:25:22,440 --> 00:25:24,560 Speaker 1: They made a choice to stay in their hometown, they 452 00:25:24,560 --> 00:25:27,639 Speaker 1: made a choice to make family first, all these different 453 00:25:27,680 --> 00:25:29,919 Speaker 1: things that all of us go through in our lives, 454 00:25:30,359 --> 00:25:33,520 Speaker 1: and they then ended up taking that talent and using 455 00:25:33,560 --> 00:25:36,520 Speaker 1: it for the good in the community. That's the stuff 456 00:25:36,520 --> 00:25:38,879 Speaker 1: that interests me. Those are great stories. So it's a 457 00:25:38,880 --> 00:25:43,359 Speaker 1: Sunday morning magazine about these great people within communities. But 458 00:25:43,400 --> 00:25:45,440 Speaker 1: then they have this talent. So the entire thing, after 459 00:25:45,480 --> 00:25:47,879 Speaker 1: we get to know them and their communities is it 460 00:25:48,000 --> 00:25:51,480 Speaker 1: ends up with us seeing their talent done in front 461 00:25:51,480 --> 00:25:54,280 Speaker 1: of their community and in a celebration of what they 462 00:25:54,680 --> 00:25:57,399 Speaker 1: brought to the world through through their talent. So they 463 00:25:57,440 --> 00:26:01,320 Speaker 1: truly are silver stars. Within their community. And that is 464 00:26:01,400 --> 00:26:03,400 Speaker 1: the core of what Ed and I wanted to do, 465 00:26:03,480 --> 00:26:05,439 Speaker 1: and I'm gonna gonna make that happen. And this is 466 00:26:05,480 --> 00:26:08,679 Speaker 1: all the memory event right now. Have you thought about 467 00:26:08,840 --> 00:26:13,159 Speaker 1: news programming, because you know, certainly the demographics show that 468 00:26:13,680 --> 00:26:17,840 Speaker 1: news programming tends to skew pretty older. It sure does. 469 00:26:18,320 --> 00:26:20,000 Speaker 1: You know, I'm my mom and dad, I rob to 470 00:26:20,040 --> 00:26:23,240 Speaker 1: walk in there's a news program. It feels like until 471 00:26:23,280 --> 00:26:25,840 Speaker 1: the wheel of Fortune comes fo. My mom's into that. 472 00:26:26,119 --> 00:26:29,400 Speaker 1: So um uh. But yes, and you know that's something 473 00:26:29,440 --> 00:26:32,040 Speaker 1: that's probably above our pay grade, you know, but we 474 00:26:32,080 --> 00:26:35,880 Speaker 1: would We are very interested in teaming with a news 475 00:26:35,880 --> 00:26:39,680 Speaker 1: service to have some service, you know, streamed on our 476 00:26:39,720 --> 00:26:42,240 Speaker 1: site as a streaming partner. I think that's a very 477 00:26:42,240 --> 00:26:44,639 Speaker 1: good point, Andrew. We've talked about that. We have not 478 00:26:44,760 --> 00:26:46,880 Speaker 1: pursued that, but it certainly is on our wish list 479 00:26:47,119 --> 00:26:51,240 Speaker 1: on the white board in the conference room. One last question. 480 00:26:51,400 --> 00:26:53,400 Speaker 1: You know, if we were to have this conversation again 481 00:26:53,440 --> 00:26:56,320 Speaker 1: at this time next year, where do you hope Salt 482 00:26:56,359 --> 00:27:00,359 Speaker 1: Box TV to be in its life cycle, so to speak. 483 00:27:01,320 --> 00:27:04,840 Speaker 1: I hope on the business side that what we talked 484 00:27:04,840 --> 00:27:10,159 Speaker 1: about ten minutes ago with advertisers discovering this demographic. I 485 00:27:10,240 --> 00:27:14,840 Speaker 1: hope that that happens. That allows us to grow and 486 00:27:14,960 --> 00:27:17,520 Speaker 1: to get into more homes, and it allows us to 487 00:27:17,640 --> 00:27:21,600 Speaker 1: make more programming that is important to this demographic, not 488 00:27:21,720 --> 00:27:26,240 Speaker 1: only for entertainment, but for health, for healing, for wellness, 489 00:27:26,240 --> 00:27:31,920 Speaker 1: for lifelong learning. That combination of helping people and entertaining 490 00:27:31,960 --> 00:27:35,560 Speaker 1: them is not just a pitch or or a logline. 491 00:27:35,640 --> 00:27:37,600 Speaker 1: This is something we believe in that we see the 492 00:27:37,680 --> 00:27:40,960 Speaker 1: results now in these communities that we go into and 493 00:27:41,000 --> 00:27:43,720 Speaker 1: we at people come up, they cry, I'll give you 494 00:27:43,800 --> 00:27:46,119 Speaker 1: one one quick story has nothing to do with this, 495 00:27:46,200 --> 00:27:49,160 Speaker 1: but you'll see the impact intergenerationally that we would hope 496 00:27:49,160 --> 00:27:52,639 Speaker 1: to make a year from now nationally. I was talking 497 00:27:52,720 --> 00:27:56,040 Speaker 1: with an older lady, she must have been early nineties, 498 00:27:56,560 --> 00:27:58,679 Speaker 1: and she came in and told me she loved the 499 00:27:58,760 --> 00:28:01,760 Speaker 1: knitting show the quilting show we have on and I 500 00:28:01,800 --> 00:28:03,480 Speaker 1: was like, oh you quiote. She goes, I do not 501 00:28:03,600 --> 00:28:07,239 Speaker 1: quilte at all, but my granddaughter was watching it with 502 00:28:07,280 --> 00:28:09,680 Speaker 1: me because I used to quilt. My fingers don't work anymore, 503 00:28:10,160 --> 00:28:13,240 Speaker 1: and we were watching the quilting show. She came back 504 00:28:14,400 --> 00:28:18,280 Speaker 1: a month later and she brought her great grandmother a 505 00:28:18,359 --> 00:28:21,399 Speaker 1: little square that she had been working on because she 506 00:28:21,480 --> 00:28:23,880 Speaker 1: went home and continued to watch the quilting show once 507 00:28:23,920 --> 00:28:27,000 Speaker 1: the Saltbox TV. She brought it back and that is 508 00:28:27,080 --> 00:28:30,400 Speaker 1: renewed to put a new spark in their relationships, something 509 00:28:30,440 --> 00:28:34,280 Speaker 1: that they connect with together. And you know, those little 510 00:28:34,320 --> 00:28:38,400 Speaker 1: stories can be multiplied if we can continue to do 511 00:28:38,480 --> 00:28:40,240 Speaker 1: this good work and to reach out and to find 512 00:28:40,280 --> 00:28:43,440 Speaker 1: the partners to find the content that we are we 513 00:28:43,480 --> 00:28:47,800 Speaker 1: are finding easier and easier every day. Well, Jerry, I 514 00:28:47,840 --> 00:28:51,800 Speaker 1: wish you luck with this mission. It sounds like a 515 00:28:52,160 --> 00:28:55,240 Speaker 1: really interesting venture and we'll just have to check back 516 00:28:55,280 --> 00:28:58,080 Speaker 1: in next year and see where you're at. I look 517 00:28:58,080 --> 00:28:59,480 Speaker 1: forward to that, and I hope I have some really 518 00:28:59,480 --> 00:29:01,480 Speaker 1: great news. Is because the news is good now I 519 00:29:01,520 --> 00:29:04,600 Speaker 1: can only get better. Terrific. Thanks again for your time. 520 00:29:05,040 --> 00:29:14,280 Speaker 1: Thank you, Andrew. This has been another episode of Strictly Business. 521 00:29:14,440 --> 00:29:17,680 Speaker 1: Tune in next week for another helping of scintillating conversation 522 00:29:17,800 --> 00:29:20,360 Speaker 1: with media movers and shakers, and please make sure you 523 00:29:20,400 --> 00:29:23,840 Speaker 1: subscribe to the podcast to hear future episodes. Also leave 524 00:29:23,880 --> 00:29:26,760 Speaker 1: a review in Apple Podcasts and let us know how 525 00:29:26,760 --> 00:29:27,200 Speaker 1: we're doing.